The Best One Yet - 🍫 “Reese’s won Thanksgiving” — Hershey’s voice share. Lucid’s trophy room. Walmart’s Christmas cruise.

Episode Date: November 17, 2021

Reese’s isn’t resting for next year’s Halloween... instead it’s launching the ultimate peanut butter pie. Lucid is known by some as the Tesla-Killer, but it’s really part of the Electric Big 3. And Walmart knows you’re worried about holiday gifts, so we think they just turned their latest financial report into a Christmas ad.$HSY $LCID $WMTGot a SnackFact? Tweet it @RobinhoodSnacks @JackKramer @NickOfNewYorkWant a shoutout on the pod? Fill out this form:https://forms.gle/KhUAo31xmkSdeynD9Got a SnackFact for the pod? We got a form for that too:https://docs.google.com/forms/d/e/1FAIpQLSe64VKtvMNDPGSncHDRF07W34cPMDO3N8Y4DpmNP_kweC58tw/viewformLearn more about your ad choices. Visit podcastchoices.com/adchoices Hosted on Acast. See acast.com/privacy for more information.

This is Nick. This is Jack. And this is snacks daily. It is Wednesday, November 17. We put some extra TLC into today's pod, making it the best one yet. It's a TVOI. Meanwhile, Jack managed to install a wine fridge today and break the wine fridge all on the same day. Why is your fridge running?

You better go chasing. Yeah, Jack, we're going to have to take a pause on the pod. What's the first story? What do we got, Jack? Hershey's Chocolate has one Thanksgiving with the Reese's Thanksgiving. Thanksgiving Pops. So we're jumping in snack style to Gimmicks 101. There is a takeaway here. For our second story, Lucid, just one car of the year. Not electric car of the year. Uh-uh. Car of the year. Snackers, we used to have the Detroit big three. Now America has three sets of three.

For our third and final story, everyone's worried about shortages. Poor disarmine. But Walmart just said their shelves are more full than ever. Walmart turned a financial report into a Walmart holiday ad unprecedented. Before we hit that, Three mix of stores. You can't get me a Pino or what? Oh, you can't. Okay, you can't. I'll tell you, it's not chilled. I think that means it lasts longer?

Let me ask, would you like not chilled or not chilled? Well, take, what are we talking about today? What else are we talking about today? For the first time in years, the Packers are selling stocks. Snackers, the Green Bay Packers are selling shares of the Green Bay Packers for the first time in a century. This is only the sixth time in 102 years, the Packers have done us. We're talking the only publicly owned, not-for-profit, major professional, team in all of the United States. The Packers aren't just a football team.

Green Bay is a lifestyle. A lifestyle. And their stock, it just began to sell yesterday at like 9 a.m. You could buy the stock. The Packers are selling 300,000 shares and selling them for $300 a piece. Which would give the Packers a cool $90 million. That's a lot of cheddar for the cheeseheads. Yeah, and they can use that money to maybe, I don't know, defrost the entire stadium. It's an IPO. An initial Packers offer. And that frozen tundra needs a toast. But here's the thing, Snackers. The Packer's stock, it isn't like Pepsi stock and it isn't like Microsoft stock.

This isn't a typical share of a company. It's basically memorabilia blessed by Vince Lombardi Spirre. And here's why. First of all, you can't sell your Packer's stock, even if the Packers lose. And also, you can't get a dividend on your Packer stock. The front office is frugal. Oh, and guess what? You can't vote on your Packer Stock's team decisions either.

Right. You can't like propose switching from cool. blue Gatorade to orange Gatorade rallying all the other shareholders. Jack, your opinion that Rishon Gary should absolutely start Sunday as a linebacker? That's just your opinion, man. I'm sorry to tell you. Even if I own stock. Even if you own the stock.

Now, the Packers are getting $90 million in free money from this initial Packer offer. And you are getting a piece of paper and a sense of superiority over every other Packers fan. Here's the takeaway Snackers. Past performance of the Packers O line, no guarantee of future results. Brett Farve, he's not

a research report nor investing advice. Terms and conditions do apply, even if you're wearing one of those red quarterback pennies. Let's see that our three stories. Ha, ha, ha, ha. You're tuned in the snacks daily. We spoke to the lawyers and we got to get something legal out the way. The snacks about to hear rain food is air candy. They don't reflect the views of the Robahood family.

It's all informational just so. We're not recommending any securities. It's not a research report or investment advice. Not an offer or sale of a security. Right. Snacks is digestible. Business news for you. For our first story, Hershey's just dropped the Reese's Thanksgiving pie, and Jack and I found a takeaway.

Here we go. Oh man, Jack Craver. What is he to Reese's pie? Telephone. What's a telephone? Gimmicks can earn your brand buzz, but gimmick at your own risk. Okay, the day before Halloween is Hershey's biggest day of sales of the year, which is just a wonderful idea. Now, Halloween is over.

So as Hershey's just going to, like, wait until next year. No. Instead, they just launched Reese's Thanksgiving pie. They jumped on another holiday, ASAP. It's not a peanut butter cup. It's a peanut butter cup pie. Peanut butter chocolate pie. It sounds like a dream wrapped in a wish.

Here's the secret recipe of this pie. Jack, you want to read it for the people? Yeah, you take the Reese's cup and you blast it with a honey-eye blew up the kids contraction. It comes in a big pizza box with zero servings of guilt. Here's the thing. Recy's only made 3,000 of these 9-inch wide pies. Which leads to the big conspiracy. Is it possible the CEO just bought all the pies themselves? Maybe. Because Reesys was very proud to spread the word that they sold out in less than two hours. Which is probably why they did this in the first place.

Because this isn't a new product that they're really excited to scale long term. This is a one-off gimmick for good PR. The real goal of this whole initiative was dozens of news. headlines about Reese's in the New York Post, Fox Business, USA Today, and CNN. This is the headline that Reese's won with their Thanksgiving pie. Recy's launches peanut butter pie sells out in just hours. And they got that in the New York Post, Fox Business, USA Today and CNN. And again, we wonder if the CEO bought all 3,000 pies just to earn those headlines.

Okay, so here's why this is fascinating. Hershey's made an outrageous product in extremely small quantity that almost guaranteed they would sell out and they got huge positive bust. So should every struggling brand just pivot their focus to marketing gimmicks like this? Well, here's the problem. Every marketing gimmick kind of has a risk. Yeah, it could just be a bad idea. Like you get no press.

And it might be offensive by accident. Yeah, so you get canceled. Or it could just annoy customers. Like, only 3,000 people get one. Like, I didn't get one. Did you get one? The minute you heard about the pie, it was sold out. No one has gotten one that way now.

You can't get one either. Unless I knock on the CEO's door. What's that in the garage? No, no. You're 3,000 pies? But this pie is actually the perfect product to talk about the takeaway we found. So, Jack, what's the takeaway for our buddies over at Hershey's? It's not about market share.

It's about voice share. Everyone talks about the battle over market share, the percentage of industry revenues that you're getting. But there's also a battle over voice share, the percentage of industry PR that you get. Yeah, Hershey's, they track voice share in their products. And actually an analyst literally asked them about voice share on their last earnings phone. How much share of all the social media buzz related to candy is resees that? kidding. Well, in the last week, Google searches for Reese's went up 5x, and Reese's hashtag smacked across Twitter. That's a ton more value than the 135,000 of revenues they made from selling

3,000 pies. Everyone focuses on market share, but don't forget about the battle over voice share. For our second story, Lucid Motors, it is supposed to be the get this, the Tesla killer. And two big announcements drove the young EV stock up 20% this week. Also, Lucid, perfect opportunity for an engineer there to help with your wine fridge, Jack. Yes, I need Mr. Allen screwdriver and Mrs. Phillips screwdriver. That's all I need. Yeah, just use this whole podcast as a platform for a call to action to approve your home. Now, Lucid is known by some as the Tesla killer. And it was founded by a Tesla engineer. Right. Basically, if you're curious what these cars look like, this is an electric car that

looks like a Tesla that just got out of a nightclub. Based in California, their cars are manufactured in Arizona. It's like a Tesla Model S that got a table over at, Lavo. But Lucid is also a foreigner in a way. Get this Snackers. Lucid. This new electric car company, its biggest shareholder is the kingdom of Saudi Arabia. The Saudi Arabian sovereign investment fund owns a whopping 63% of Lucid's stock. That means the oil rich Saudi royal family can now like single-handedly decide what Lucid the electric car company does. Wow. Yeah. I didn't know that. Snackers, here's what Jack and I find fascinating about Lucid motors. You're going to want to grab a crown. The list of accomplishments of Lucid already is like a homecoming queen worth of superlatives.

You're going to want to have them sign your yearbook twice. First of all, this car, it has the most range of any electric vehicle. The Lucid air goes 520 miles before it needs a charge. Yeah, the Lucid air. It also has the fastest charge of any electric vehicle. You can charge 300 miles worth of battery in just 20 minutes. And guess what? It's also got the highest price of any electric vehicle. This air comes in at 169,000. That compares to Tesla's priciest car 149. And this lucid car also is the most, most of any electric car. It won the motor trend car of the year. That's right. It just won. Not like most electric car of the year. It won best car overall.

And only one other car has won the best car of the year. and their first year of existence. And Jack, do you know what other cars? You haven't told me yet. What year I want to ask? Okay, the year was like 10 years ago. It's got to be Tesla Model S then. It was Tesla.

Tesla is the only other car that's done this. So this could be the Tesla killer. Well, perfect timing because Lucid just announced their electric car earnings yesterday, too. Well, so far in all of their existence, they've made basically $0 in revenue. Exactly. And why is that, Jack? Because they just sold their first car last week. Meanwhile, Ford Motor Company, they sold $36 billion worth of cars in just the last three months.

Lucid hopes to sell 22,000 cars next year. Well, Ford is going to sell 2 million cars this year. Lucid stock is at an all-time high. And Ford is now worth less than Lucid as of yesterday. Investors want anything that looks like Tesla, not as much Ford. Even if it's a Tesla killer. So, Jack, what's the takeaway for our buddies over at Lucid? The U.S. car industry used to be the big three.

Now it's three groups of three. Snackers, Jack and I just noticed that we now have three distinct families of three U.S. car companies each. You got the classic Detroit Big Three, Ford, General Motors, and Stalantis, formerly known as Christ. Yeah, mainly gas-powered pickups and SUVs. All three of these companies are worth between $65 billion and $90 billion, so pretty close. But now you've got the electric big three with Rivian, Lucid, and Tesla. All three are electric, all now delivering cars, all now valued. more than the Detroit Big Three.

But you also have the small three. Nicola, Lourdes Town, and Workhorse. This is another new thing. They're all electric. They all recently went public. And these are all three car companies struggling mightily. Those three are worth $5 billion or less. So America used to be the Detroit Big Three for over 50 years.

But now we've also got the electric big three and the electric small three. For our third and final story, Jack is serving everyone room temperature Chardonnay. I can't wait until you get that fridge fixed. You're going to be so happy when you get it fixed. There's a piece of metal that's broken and using washers very strategically. I think I've fixed it. All I'm hearing is excuses. That's all I'm hearing, Jack. Third story, Snackers, Walmart, they just announced their final earnings report before the holidays. We don't think it was just an earnings report. No. It was a front page Walmart Christmas ad. Now, Snackers, stores these days, all the retailers around you, they are happy, scared for the holidays. On the one hand, there's record high demand for gifts.

So they're happy. But there's record low supply of those gifts. So they're scared. They're excited you're going to shop a lot this holiday season. But they're freaking out that you're going to be angry. The baby crocs you want are out of stock because they probably are. Wilder needs his size negative one crocs. So we know what you're thinking, Snackers.

Walmart is Earth's biggest physical department store. So they must be the most vulnerable. They must be the most nervous. And they must be the most scared. False. Yeah. It appears that Walmart is too big to flail. Yeah. When it comes to shipping, they are too big to snail. Now, an earnings call is typically a financial update. It's for Wall Street.

Usually it's pretty straightforward, but Walmart's earnings yesterday was a mix of infomercial and high school pep rally. We're ready for the holidays. There's excitement in the air. You can feel it. The CEO literally said that. And then he went on to say, we are ready. We have the people. We have the products and we have the prices. Walmart doesn't have less stuff in Isle 6 this year. They have more. And then get this, Walmart, they actually increased their inventory from last year by 11%. That's huge. How has Walmart done this?

It's got ships. Yeah. S-H-I-PS. Walmart literally got themselves ships. Walmart chartered multiple vessels. Yeah. Because other vessels had no space for their stuff. Call the SS Sam's Club.

Walmart is doing their best impression of the U.S. Navy. If a ship can't get to Walmart, Walmart got their own. ships. Arkansas's landlock, but that's not going to stop Walmart headquarters. This is where Walmart's size advantage really shows off. So, Jack, what's the takeaway for our buddies over at Walmart? Walmart just turned their earnings report into an advertisement. The Wall Street Journal headline, Walmart shelves are stocked. The CNBC headline, Walmart's ready for the holidays. CNN, what supply chain crisis? Walmart is due and five. Those are all the real headlines. The press coverage of Walmart's earnings, we're thinking it was more like a front page ad for Walmart's stores.

A customer might be worried that Target is out of the sweaters they want. Brutal. But they might have also heard that Walmart probably has the sweater. So maybe ordered those slam and salmon sweaters from Macy's instead, but think they're going to be delayed? Someone just said that Walmart's unaffected. This isn't paid media like a billboard or a Facebook ad. No.

This is earned media for Walmart. Classic earned media. The financial press turned into free marketing magic. Walmart's earnings report is really a free, widely distributed holiday ad. Jack, can you whip up the takeaways for us over there? Reesies is doing a Thanksgiving pie gimmick and it's working. It's not just about market share. It's also about the voice share.

Lucid is already worth more than each of the Detroit Big Three. Yeah, America now has three groups of three carmakers each. Walmart is so ready for the holidays. It is so ready for the holidays that it's a financial update sounded like a holiday ad. Now, time for our snack fact of the day. this one absolutely sent in by a teacher, Chris Prout, who listens to the pod every day on his way to teaching in Michigan. The scientific name for the grizzly bear is ursus, arctus, horribilis. Now, the word ursus in that name is Latin for bear.

Arctus is Greek, which also means bear. And horribilis is the Latin term for horrible, which is the last part of the name. So the grizzly bear's scientific name really means bear, bear, horrible. We repeat, bear, bear, horrible. arguably a better name. I told Chris on Twitter, but that's a lot like the Los Angeles Angels, which means the, the, angels, angels. You can't buy stocking the Angels, no, only in the Vackers. And you can't get stocking a bear, a bear only gets stocking. If you know, you know, snackers, you look fantastic. If you haven't yet, tell a buddy who you're with right now,

H-Y-H-Y-Y-S-D. Have you had your snacks day? If you know, then you'll not. We'll see you tomorrow. Can't wait. And before we go, happy birthday to my wonderful mother, Alice Martel, over New York City. Alice has the home book collection and office book collection to rival the Library of Alexandria. Snackers, if you haven't yet, call your mom today. She gave you life. And happy birthday to Ruizs orcair in Portugal. And happy birthday to Tracy Bullock down in Orham, Utah. Happy six-month anniversary to Anquita and Darren in Dublin, Ireland.

And Madeline and Ryan just got engaged. Let's see some ring picks. in Morristown, New Jersey. Congrats to Rich Inman, who just got promoted to vice president down in San Diego. And to anyone else celebrating something today, make it a T-Blay. Celebrate the wins. This is Jack. I don't own stock of the Green Bay Packers. I do own my old red quarterback penny.

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