the bossbabe podcast - 133. IG Engagement Dropped? Here's How You Fix It Overnight

Episode Date: November 23, 2020

Is your Instagram engagement suffering? Are you not getting the likes you used to? In today’s episode, co-Founder Natalie Ellis does a solo podcast and shares her thoughts on the IG algorithm, engag...ement, and all things content. In a detailed breakdown of what exactly it means to have a full grasp on Content Marketing and implement all of its pillars, you’ll walk away with the motivation and tools to get the most out of everything you post.  So listen along to level up your content, make the most of the new Instagram update, and have a few reality checks along the way! You’ll learn how to find your business's most profitable path by being consistent, being valuable, and being relevant. Having your pulse on what’s happening around the world, making the Instagram algorithm work for you, and taking advantage of video content (hello Reels!) to grow your numbers. Plus, a Black Friday + Cyber Monday announcement that you do NOT want to miss!  Links:  Video Training Youtube: https://www.youtube.com/c/NatalieEllis Text the word ‘Content’ to Natalie at (310) 356-3502 and be one of the first to learn about Bossbabe’s newest launch and get exclusive content! For a Free Trial of the amazing e-commerce marketing platform, check out https://www.klaviyo.com/landing/boss-babe Follow:  @bossbabe.inc @iamnatalie

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Starting point is 00:00:00 If you are trying to attract an audience, every three posts should be a reel. If you create really, really good content through content marketing, you are going to get syndicated to that explore page. This is one of the most amazing tools that you have at your disposal to be growing an audience. Welcome to the Boss Babe podcast, a place where we share the real behind the scenes of building successful businesses, achieving peak performance, and learning how to balance it all. I'm Natalie Ellis, CEO and co-founder of Boss Babe and your host for today's episode. So I just poured myself a cup of tea and I'm curled up and I thought I would just
Starting point is 00:00:46 hop on and record a solo episode because it's been a while. And I actually had an interview scheduled for this week and I thought I want to just change it up because I'm getting so many questions about content and algorithm and engagement and all the things. So I thought what would be really helpful is if we just talk all things content and dive into it and hopefully you're going to have some really clear takeaways from this episode that can help you really up level your content and beyond that I personally love these solo episodes I don't do enough of them I think but I really really love doing them and so I would love your feedback do you prefer the interviews you prefer the solos do you want to mix mix up both? Let me know. Me and Danielle have been really thinking about pivoting to doing a lot more solo episodes and then the
Starting point is 00:01:28 two of us chatting. So I'm really curious what you think. Obviously we have some amazing guests and just sprinkling those interviews in every now and then is great, but I just don't want to be another podcast that's the same as so many other podcasts, right? Like so many podcasts just doing the same interviews over and over. And I don't really want to be that so as we're figuring out our content this is my ask I would love feedback just drop me a DM on Instagram at I am Natalie and just give me that direct feedback about what you're feeling or what you're looking for because all of this content we're all learning as we go so hearing that from you would help me know are we hitting the mark could we be doing better what are you really craving from your podcasts and hopefully this episode just feels like we're
Starting point is 00:02:09 literally sitting just chilling catching up over a good old beverage I'm having a green tea with ginger in which I've been loving lately I'm a total green tea fiend and I've been loving the ginger one so that's what I'll be slipping on in the background. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise. Keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. Vision of success.
Starting point is 00:02:44 So diving in. Okay. So a lot of you have been messaging me noticing an Instagram engagement drop and I've seen it. So many of my clients have seen it. So many of my friends have seen it and there's not just a drop happening, but there is an explosion in engagement happening as well. so certain pieces of content are getting a lot less engagement than they ever have and other pieces of content are doing really really well and getting tons of engagement so there's really two things going on so I don't want you listening to this being like oh it's dropping for everyone it sucks there's no way around it's actually really exploding for some people we're noticing that and it's dropping
Starting point is 00:03:23 for others and I've noticed that on some pieces of content as well so what I've put together for this episode is a bit of both of that how you can understand why it might be dropping for you and then how you can really use the new algorithm or the new features to your advantage so that you're actually able to get more engagement and partake in this explosion, shall we call it. So the same content that used to get likes, followers, engagement just isn't hitting the mark anymore. And if you've noticed a huge drop in engagement recently, you are not alone. The algorithm has changed and you really need to as well if you want your content to get seen, if you want to grow your audience and ultimately for a lot of you, grow your business or your personal brand because I know that's where a lot of you are and like I said this is something that our community
Starting point is 00:04:08 is really echoed loud and clear to us and we want to step in and help that's why we put together content month of boss babe so if you're following us on insta you'll see that all month we're sharing tips and tricks that have really allowed us to grow despite algorithm changes one thing that we did last week was we actually ran a free video training on YouTube. I'm actually going to put the link for that below because if you missed it, you'd love it. Whether you are actually on YouTube right now, whether you're thinking of getting onto YouTube or whether you're really wanting to get into video, I think you'd really, really like it. So the link below is for that. You can watch it on demand. So much value in there. Every time we do
Starting point is 00:04:43 this, I feel like I learned so much as well and are able to bring so many different perspectives and new ideas to the table. So make sure you watch that. So when we're talking about content, I really want to step back and talk about what content marketing is because I actually did a poll on my stories and I was really surprised only 50% of people knew what content marketing were and the other 50 were like, I'm so confused, which is actually pretty normal because a lot of us, you know, if we didn't go to school for marketing, I personally didn't, I went to school for business management. And for a lot of us, if we didn't go to school for like for marketing, for social media, communications, things like that, we might
Starting point is 00:05:17 not have been taught about content marketing. And also, you know, the way it's being shared on social media, it is a pretty newer thing for the past kind of decade. So I've got a definition for you. I'm getting all fancy. and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. I could not have summed that up anymore. And I want to dive in even deeper to it because this sums up everything and anything we need to know about content. So it's a technique of creating and distributing valuable, relevant, and consistent content. So valuable, it has to be valuable. I talk about this all the time. If you've watched my YouTube channel, you know that I just
Starting point is 00:06:11 hammer this point home. It has to be valuable. To have influence, you really have to be influential. And when you're influential, you are changing the way people might think or influencing the way people might think. And one part of that is creating content that's really valuable. Teaching them something they may not have known. Helping them see something that they may not have seen before. That's really valuable. Beyond that, relevant. So it has to be relevant to what's going on, right?
Starting point is 00:06:37 If I'm sharing right now summer workouts, it's so not relevant. People would be like, what are you doing? This is not what I want to say. Unless you're in Australia, in LA, in America, in the UK, I'm not going to be sharing that right now. So it has to be relevant. Again, if I was sharing something that was like seasonal or it was outdated, anything like that, that's just not relevant. People won't connect to. So content marketing really requires you to have your eye on the ball when it comes to what's going on in the world. What are the seasons? What are the big
Starting point is 00:07:09 dates coming up? So just for example, and this is something that everyone's going to need to think about, obviously we're getting a new president in January and there are a lot of things up in the air. No one really knows fully how that's going to go. And also a lot of the real estate on social, what I mean by that is the actual space on social is going to be taken up by a lot of political content. So I'm not going to plan a launch on that day or that week because it just doesn't make sense for us. So you have to really be thinking ahead when it comes to your content and your strategy there. And then going back to this definition, valuable, relevant, and consistent. This again is something that I might as well have a little parrot on my shoulder saying all the time
Starting point is 00:07:51 because I say this all the time. Consistency is everything. Consistency is success. Now, for any of you listening who might be like, I don't see any success with social. I've not seen any success with social. I would really challenge, are you being consistent? Are you dropping off when you don't know what to say are you getting really excited and getting on it and then all of a sudden dropping back off on it you know I see this
Starting point is 00:08:12 all the time and actually being consistent is so incredibly powerful and I'm going to get into this but for a lot of people one of the hardest things about showing up consistently is post paralysis I do not know what to post. And the more you consistently post, even when you don't necessarily know if you're hitting the mark or if it's relevant or valuable, you will find more creativity when you are more consistent. Because if you don't do something, you're going to find it hard to get better at it and to stick to it, right?
Starting point is 00:08:42 If you just completely avoid it. Whereas if you do something consistently it's like playing tennis or whatever right if you never play tennis but in your head you're like eventually I want to be really good at playing tennis but I'm not going to start playing tennis until I'm actually good at it that doesn't make a whole lot of sense you have to show up and suck at playing tennis until you get a little bit better at playing tennis and that only comes from showing up then you're going to get a better idea of what to do to improve you're going to be able to work on it but right now if you're just sitting at home thinking about playing tennis there's only so far
Starting point is 00:09:15 that the power of visualization is going to get you so then going back to this definition creating and distributing valuable relevant and consistent content to attract and acquire. Attract and acquire. And I'm breaking it down because not only are you trying to attract people to your profile. It's what I talk about in IGA. But you're wanting them to make that conversion into following you. That's the first conversion that someone will make. It's not necessarily the first sale, the first time they buy from you.
Starting point is 00:09:42 The first conversion they're probably going to make is deciding to follow you, land it on your page, if we're talking social media anyway, land on your page and decide to hit the follow button. That for a lot of people is the first investment into you or them seeing, okay, I'm ready to hear more from this person, like I'm actually interested. So it's not just about attracting people, but it's really acquiring people and building an audience. And it says says here attract and acquire a clearly defined audience again this is a place where I see a lot of people slip up and sorry if you can hear my husband blending in the background he's got great timing but clearly defined audience so how are you clearly defining your audience who are you trying to attract if you're trying to speak to everyone you're trying to speak to everyone, you're going to speak to no one. You've heard that before. And it can be really
Starting point is 00:10:29 hard to think about narrowing down your audience. I know for a lot of people, one of the hardest things is figuring out what their niche is, what their positioning is, you know, who it is that they're trying to attract, what they want to be known for. All of those pieces I know can be really, really difficult, but it's really important. So that the next step and then it says with the objective of driving profitable customer action let's take a quick pause to talk about my new favorite all-in-one platform Kajabi you know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment,
Starting point is 00:11:10 all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know? Get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students.
Starting point is 00:11:36 So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to kajabi.com slash Boss Babe to claim your 30-day free trial. That's kajabi.com slash Boss Babe. So I don't teach just growing an audience for the sake of growing an audience. I really teach growing an audience for the sake of being able to grow your business. And whether that's you as a personal brand or you have a business in the service industry,
Starting point is 00:12:06 product-based business industry, whatever that is, I really want you to be driving a profitable customer action. Because listen, if you are spending time creating content and actually putting time and money or time or money into this, you really want to be seeing the ROI. And often if you go into content marketing or just social media without that understanding of what, firstly, what profitable customer action you want to be driving, but then beyond that, what your path to profitability is, you're really going to struggle. So that's another
Starting point is 00:12:36 thing that you really, really want to consider. And then just for me, the way I think about content marketing, it's how we communicate, it's how we're understood. It's how we understand. And it's only going to continue to get more and more important. So as a business owner, you really need to decide whether you are going to get on this train or whether you're just going to watch it pass you by. And I know that sounds incredibly harsh and you're probably like, I did not gear up for that. But this is the truth. Like this really is important harsh and you're probably like I did not gear up for that but this is the truth like this really is important if you are wanting to build an online business and social media be a big part of that which I'm a big advocate of or your email list right because the thing about
Starting point is 00:13:14 building an audience if it's your email list building an audience that you know there is so much longevity in that like if you decide to pivot your business one day, you've still got an audience, you've still got people that you can sell to. If you are a personal brand and you're just wanting to monetize your lifestyle and all the products you use and things like that, that means you have so much freedom. You get to live your life and be paid for doing it and it's going to take you a while to build up to that but it's going to get more and more important that you understand how to do content marketing if you do have these big goals for creating a business online through social media through an email list content marketing needs to be front and center so I'm not saying any of this to scare anyone because that's exactly why I'm here this
Starting point is 00:13:58 is exactly what I help people like you do and this podcast is going to be a great resource for that so you just listening to this as you decided you know Yes, I am going to get on this wagon and I am going to, well, get on the train, I call it. I am going to be part of this movement and I am going to be a thought leader and I am going to be an influencer and I'm going to learn how to do this properly while a lot of people are still learning and I'm not missing the train. So just making that commitment to yourself to learn and be willing to try is really important. So then in terms of changes that we're seeing on social, I just want to explain a couple of pieces that we're seeing. So I'm just going to open my Instagram app right now because every time I open it, there's something
Starting point is 00:14:40 changing. So I know that in different countries, people have different updates. So you might get this update before me or after me, but I'm going to talk about what I'm seeing right now. So when I log in now, I've still got my explore page, which I'm talking along about the tabs at the bottom of Instagram, the bottom of your Instagram app. So you've obviously got your home, your newsfeed. The second one to that is your explore page. Third one to that is reels. Fourth is shopping. And then fifth is my profile so again it might change for everyone but this is the update that I'm seeing and a lot of people that I know is seeing so I want to talk about this because this is actually really really
Starting point is 00:15:15 interesting so the first thing news feed it's always going to be front and center we're always going to be shown feed like feedback and content from people that we are following that's always going to be important so you want to be on the news feed first and foremost and to get on the news feed you're going to have to be creating content that your followers actually engage with and want to see and then moving on from the news feed we've got the explore page now I talk about this all the time but this is one of the most amazing tools that you have at your disposal to be growing an audience because if you create really really good content through content marketing you are going to get syndicated to that explore page and so you're going to get shown your profile is going to get shown your content's
Starting point is 00:15:55 going to get shown to people that might have never heard of you before but if they really enjoy the content that they're seeing they're going to probably click on that piece of content and go to your profile now as long as your profile reflects that piece of content, so it's not, let's just say, I'm going to make something up. Let's say you post a picture of your dog and it hits the explore page and someone thinks, oh my God, I want to follow that dog. But they click on your profile and it's pictures of cats. And this is a really shoddy example, but just go with it. Then they're going to be to be like oh I don't want to follow this is not congruent to what I thought I was clicking on same as if you know someone saw a boss babe quote syndicated in their explore page they click it they're expecting a page with a lot
Starting point is 00:16:34 more quotes and say at boss babe we decided to pivot and we posted no quotes and we just posted pictures of ourselves people are going to get on our page after seeing that quote and be like this isn't congruent with what I'm seeing I I'm not interested. Okay. So before we continue, I'd love to give you some info on our sponsor for this week's episode. Hey, sorry to interrupt Nassi here, but I just wanted to jump in and tell you about our sponsors for this episode, Klaviyo. They are the ultimate e-commerce marketing platform for online brands focused on growing an e-commerce business, no matter how big or small. Now you guys know that we have the planner and we absolutely love Klaviyo because they actually give you everything in one platform. They allow you to send memorable emails, text messages, and more. So you can build a really
Starting point is 00:17:23 strong relationship with your customers so that they keep coming back. They have flexible automation systems, powerful insights, and super precise targeting. Klaviyo is actually a faster way to turn great ideas into great experiences. And that's why so many trusted brands, including Living Proof, Huckberry, and 8sleep, along with 40,000 other brands utilize them. And you guys also know that I love a statistic. And on average, Klaviyo customers see a 41% increase in overall revenue within five months. 41%, guys, that's absolutely huge. Klaviyo scales with you. And so you never have to switch and that's one thing that I think is really important for ambitious female entrepreneurs right. We don't want to be switching
Starting point is 00:18:10 platforms every five minutes as we scale our businesses and that's what's really powerful working alongside them. Everything from garage startups to iconic billion dollar brands they support everyone. So if you want to learn more about how you can grow your brand with Klaviyo, visit klaviyo.com forward slash boss babe, and you're actually going to get a free trial. Okay. So that's Klaviyo, K-L-A-V-I-Y-O.com slash boss babe. And that's where you're going to get your free trial. And we're back. Let's jump straight into today's episode. So this is really important. The explore page is an amazing tool that you've got because listen, Instagram and Facebook want you to build an audience. They know that platforms where people can build audiences are platforms where there's a lot of retention. Like I'm not going to talk
Starting point is 00:19:01 a lot about TikTok on this podcast, but if you look at TikTok, when they first launched, how easy it was to build an audience because they knew if they could help people become influencers, they were going to have a lot of success. And that like Instagram and Facebook aren't trying to, you know, shadow ban you or keep your account siloed away from everyone else. If you're creating really, really good content in your asset to their platform, then they are going to want to get you followers. They're going to want to have people consuming your content because the more valuable content that people consume, the more likely they are to stay on the app and spend time on the app, which is one of the biggest KPIs that they are driving towards is time spent. So that's really, really important.
Starting point is 00:19:45 And if anyone has a different mindset around that, hopefully that just changes your mindset. Like one of my mantras is everything works out in my favor. Everything's working towards my favor. And I'm not trying to bring universal mantras into this social media talk, but it's the same mindset with social. Like I'm not going on social being like Instagram and Facebook are trying to like ruin my business. I'm not, I'm like Instagram and Facebook are trying to help me get followers it's working out in your favor as long as you're willing to lean in and do the things that you need to do so that they can do the work that they get to do in showing your profile and your content to
Starting point is 00:20:17 other people all right I'm never going to be one of those people that scaremongers you into like they're trying to sabotage your business and all that stuff because it's just not the case it's not true at all so we've got that explore page for any more kind of training on hitting the explore page too make sure you check out my youtube i'm going to link that below but that's going to be really important and thirdly is reels this is huge you guys the reels button is now front and center of your instagram app showing that Instagram is now favoring video content and specifically reels. Can we just take a moment? This is huge. So obviously you know what I'm going to say. If you're not on the reels, we need to get you on the reels. This is epic. I sound way too excited to be talking about, but it really is exciting. So I'm going to get
Starting point is 00:21:05 more to reels because I know for a lot of people, they can be really overwhelming. And after listening to this podcast, I want you all to be able to go away and create some reels. I think reels really should be getting posted. Like every three posts should be a reel. Honestly, if we're talking about best case scenario and you have all the time on your hands available to you, I'm not posting as many reels as I'd like to to be I'm not in a season of growth right now I am posting them don't get me wrong but I'm not in a season of audience growth I'm really in a season of just like I'm working on so much stuff behind the scenes on the business that I don't really have a lot of KPIs and Q4 to be growing my audience and to be honest I've never really prioritized growth on my own personal
Starting point is 00:21:43 account it's always been on the boss babe account and that's going to change next year I definitely will be leaning more into that but for me I just want to show up and create really good content for the community I do have so I'd be doing even more reels if I wanted to attract a bigger audience but I'm still doing them and I'm still staying consistent but just sharing that with you so you're aware but I would say if you are trying to attract an audience every three posts should be a reel and that probably sounds so overwhelming but there are so many ways to make easy reels. So we'll get to that. And this is why we're moving more into video. So again, one thing that I have really prioritized in the past few months, which by the way, I don't know if you've seen this on social,
Starting point is 00:22:18 I am so excited. Obviously I started on YouTube again. I revived my channel from a long time ago from 2016 which was tiny I revived my channel a few months ago and I got back onto YouTube and we just hit I say my channel just hit a million views which feels so amazing like I've really really put the time and effort into creating a lot more video content and getting to know video before that like a few months ago I was so terrified of video and especially formal video Instagram stories I'm absolutely fine with but more formal video like sitting down talking face to camera and I'm just going to tell you what I was scared of because to some of you this might sound so ridiculous and to some of you you're probably
Starting point is 00:22:57 going to relate to me but I was terrified because I didn't know what my lighting should look like like do I have my lights on that actually come with the room, like my actual room lights? Or do I need to plug in a light? Do I need to use a ring light? Like, where should it be positioned to look good? What kind of camera should I use? How do I record the audio? How do I get the video from the camera onto my laptop? How do I edit it? Like, I knew nothing knew nothing absolutely nothing and I've really leaned into learning that and got a mentor who is the one that led the YouTube training so if any of you on the same boat again the links below I want you to be able to watch that because it was amazing but
Starting point is 00:23:36 I really just had no idea what I was doing and I put it off for so long because we often procrastinate when we're scared and when we're uncertain and we're like on that kind of growth edge and I was so happy in my little bubble of just working behind the scenes in the business and email marketing and growing our Instagram account and all those pieces but I really realized that I just needed to get better at video and this is relevant because you know reels are front and center now which is telling us that like everyone's moving into video and so we need to get better at it and so for you guys listening if content marketing is important for you then video is going to be really important to you then moving on from reels you have got the shop and tab so
Starting point is 00:24:14 this is brand new there is a shopping tab so this is also right in your face so not only is video content being prioritized but shopping shopping is too. That means that Instagram is going to be priming people to buy from the app. So people are going to be even more willing to spend money and buy from you on social media than they previously might have been in the past, which is amazing. Like Instagram is doing your job for you. They are priming people to buy straight from the app. So that's something that we should all be excited about as small business owners, because people are a lot more primed to shop instead of going to Amazon and searching for what they might've seen you talk about. They might be more likely to click on something that you've mentioned, swipe up and purchase
Starting point is 00:24:56 right then and there because Instagram is going to nurture that behavior. So with that one thing that I want you to really be thinking about is how can you also make sure that you are creating profitable content so that you're actually monetizing the content that you're spending, like I said, valuable time and money creating. So we've acknowledged it's changing. What can we do about it? How can we lean more into it? So a few things that I want to share. Video is a big thing. If you're not already making Reels, this is one thing that I really want you to start. So just a few ideas. How can you turn previous content and captions into reels? So any kind of story posts you might have done, say you're on vacation, you could like stitch something together. How can you turn a caption into a topic and you literally just do face to camera where you do some pointing,
Starting point is 00:25:41 you add some text on, throw some music on and call it a day. How can you like repurpose the content that you've already got so you're not feeling like you've got to reinvent the wheel and come up with a brand new concept every single time you want to teach something. And you need to let go of the idea of perfectionism and needing to be new and creative every single time. Like I said that's going to come with consistency through finding your feet. The main thing is just actually doing the thing and listen your content by the way might single time like I said that's gonna come with consistency through finding your feet the main thing is just actually doing the thing and listen your content by the way might absolutely tank no one might engage with it no one might like it no one might comment on it but at least you're
Starting point is 00:26:15 doing it and trust me that is going to change when all of us started on social we started with zero followers like everyone that you follow on Instagram and look up to they started with zero followers. Like everyone that you follow on Instagram and look up to, they started with zero followers. They started with zero people engaging, liking, and they've slowly grown over time by being consistent and being willing to show up even when no one's clapping or no one really even gives a shit. So be consistent. Everything else is going to follow. Secondly, just speaking of the profitable thing. So we've got Black Friday, Cyber Monday coming up, then the holidays, then the the new year so there's lots of new things cut like lots of things coming up that you can plan content around actually speaking of that we are releasing something absolutely amazing on black friday that will be available through cyber monday it is around
Starting point is 00:26:59 content it's the first time we've released anything like this you guys know we don't ever discount our programs we don't put things on sale we never ever have no black friday will you've ever found any of our products on sale we just don't do that the reason is i don't ever want anyone to buy a program from us and then be able to get it at a cheaper rate had they waited six months that feels to me so out of integrity for the clients that I really truly care about like the clients that trust me with a brand new course right out the gate and they jump into purchasing I never want to break their trust and I never want them to feel like oh if I just waited I would have gotten something else what we do do is when we're doing a promotion or something we will offer new bonuses
Starting point is 00:27:40 so say it was Black Friday Cyber Monday we offer some Black Friday Cyber Monday bonuses for people that are going to buy and they end on the Monday, let's say. I will always give those bonuses to everyone that's previously bought. I always have been like that, will always continue to be like that. And that is one of our core values at the company. And everyone knows, don't ever come to me and suggest that we discount something because I'm going to say no, and I'm going to challenge you to really think about why we do what we do. That's just a big thing at Boss Babe. If you ask anyone that works at the company they'll tell you and so we never ever discount anything but what we've got coming up Black Friday Supper Monday is brand new we're going to discount it by 80% so we're actually rewarding the people that
Starting point is 00:28:17 take the leap and get in early so keep an eye out for that actually I'm going to put a link below there's my phone number there in the show notes below and if you text the word content to my phone number all below I will let you know you'll be one of the first to actually find out what it is that we're launching so text content to my number below and as well as the letting you know when this program is going to be available I'm actually going to be sharing with you a ton of tips on content creation that I'm not sharing anywhere else that's just super private so that's's that. So thinking about you, what's your plan? Are you offering anything special? How are you going to connect with your audience and let them know that you're offering something special and there's a reason for them to buy? And then if
Starting point is 00:28:57 you're able to use the shop option on Instagram, how can you make sure your images and videos are really optimized so that if you're shown and syndicated to the shop page you really stand out and look professional and connect with that ideal client like if you go on the shop page all the images are so well done it looks great like the companies that are doing really well are the ones that are standing out and the ones that have taken really really good images and video so make sure if that's you all of that is done ahead of time so you're really going to stand out and then beyond that really want you to be getting thinking about like how can you be creating like your content calendar like three months ahead and I know that sounds crazy but you don't have to get granular and have every single Instagram prep for three months but are you doing content themes just like we're doing content month
Starting point is 00:29:39 this month when we do themes each month so like how can you integrate that and it will help inform your content so you're not constantly worrying about what's next. So like, how can you integrate that and it will help inform your content so you're not constantly worrying about what's next or what's coming. How can you make sure the content shelf life extends beyond one Instagram post? So let's say you put an Instagram caption out and it's a really good caption,
Starting point is 00:29:56 you spend time doing it. How can you ensure that this content is actually gonna live on? Can you have an email that you turn into a podcast episode that you chop down into a caption that you then talk about in stories? Like if you're spending time creating a piece of content, how does it have a longer shelf life? Can you turn a caption into a reel? For me, this was a big reason that I wanted to get on YouTube because I really wanted my content to
Starting point is 00:30:20 have a longer shelf life. So if I'm just creating a story it's disappearing in 24 hours and I might put so much work into prepping what I'm going to say and then it removes itself after 24 hours and I'm like well not saying that again and yes I can repost it and I can reuse it and all the things but that's a big thing to just create content that disappears so much so for me YouTube was really important so that I could create videos that I knew were going to consistently show up in search results probably for years to come. It's not just that one day, it's really got a longer shelf life. Then once I've created a video script, I'll turn that into an email, I'll turn it into stories, reels, captions. I really make sure the content shelf life is long so that any
Starting point is 00:31:01 time I'm being spent has a good ROI. Other ideas for you on opening your content could you like negotiate content days with a friend where you basically both meet up and you step in to just support each other with content so you film reels and videos for each other you collaborate on like photo shoots you take each other's photo you support each other that's what I do and I used to do way back in the day when I literally had no one to take my picture I would always do that we would just swap and we'd make it fun and it always worked out really well and I used to do way back in the day when I literally had no one to take my picture I would always do that we would just swap and we'd make it fun and it always worked out really well and I just want to round this up with like I said there are a lot of things going on right now but you do not need to be concerned or worried that is literally what I'm here for to make sure that
Starting point is 00:31:36 I'm supporting you so that you can always stay ahead of the curve and are really able to monetize your content through social media and grow your business. So I'm really hoping that this episode was helpful for you. And like I said, I have put a couple of links below. The first one is to our YouTube training. And then the second one is for the content thing. I'm not going to say what it is that I'm launching on Black Friday, 7 Monday. So text content to that number. Once you text that, I'm also going to share with you some snippets of value and ideas that I've not shared any with anyone else and I won't be sharing them anywhere else and heard it here first in the podcast we're actually creating a boss babe filter so I'm going to text that out
Starting point is 00:32:15 to you if you sign up to my text list I will text it out to you as soon as it's ready so you can be one of the first people to use it and then just a final ask I know that I say this all the time but if you love listening to the podcast and you found it helpful I would appreciate so much if you could leave us a five star review it means the world and it really really helps support us in creating this free content for you so that'd be really helpful and with that I will see you next week if you loved this episode please subscribe download a few more and please leave us a review i really want to hear what you enjoyed what your main takeaways were and i also want to know what you want to hear us talk about next to say thanks for leaving us a review we'll send you a copy of
Starting point is 00:32:57 the boss babe 25 the boss of 25 is the 25 essential resources you need for personal and professional growth it covers everything from our favorite rituals, books, and hacks. If you want a copy, just leave us a review, screenshot it, and send to podcast at bossbib.com. We will then email you a copy ASAP. And since we love Instagram, you can go to the hashtag thebossbibpodcast and find our latest post and leave a question in the comments. We love reading through the comments and we'll make sure to answer it on our next podcast

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