the bossbabe podcast - 151. Solo Ep: How to Show Up Confidently On Social Media

Episode Date: March 2, 2021

Join BossBabe Co-Founder & President Danielle Canty as she unpacks how exactly to overcome the fear and overwhelm around showing up on social media. Learn Danielle’s 5 steps to showing up confidently on social media and hear how to take ownership over your confidence.  Use Code “BOSSBABE” to save 15% on Organifi: https://www.organifishop.com/?platform=grin&link_id=197330&token=L15vwSVaVFQJ4L0RFsmr19ktxzGR4tuK&contact_id=03ece88a-2535-4077-b980-1e3998cf01a5&attribution_window=30 Use Code “BOSSBABE20” to save 20% on Soul CBD: https://www.mysoulcbd.com Follow:  BossBabe: @bossbabe.inc Danielle: @daniellecanty

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15% off at Organifi.com. And I'll let us dive back into the episode. You can choose how confident you are, but it starts with a decision. Because when I realized that I had a choice and I wanted to own that decision to show up more confident and learn how to be confident that is when everything started to change. Welcome to the Boss Babe podcast a place where we share with you the real behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all. It's me, Danielle Canty, co-founder and president of Boss Babe and I'm your host for this week's solo episode. Now I am coming at you from a beautiful

hotel room in Austin, Texas this week and I was really inspired to record this episode today because I have been doing a few trainings within the society, our membership for female entrepreneurs recently. And the other day I was leading a goal setting session and I was getting asked, well, hang on a minute, how do you set goals if you just don't believe that you're going to achieve them? Like how do you set goals if you're not confident that you'll be able to do X, Y, and Z? And it really like sparked a conversation around confidence. And a lot of the challenges that people were having confidence around was around showing up on social media so they're feeling

that it couldn't show up so therefore they couldn't set the goals because actually every single week they kept failing to achieve those because they were kind of paralyzed in this fear and this overwhelm and so this episode is for those of you who relate to that because I certainly know I did on my journey. My journey to showing up on social media was not easy. It was not quick. It was hard and I had to overcome a lot. So as always, I kind of just wanted to get really real and vulnerable with you guys and share some of my biggest takeaways, my biggest learnings that I learned to overcome that. And I've kind of highlighted five key steps, which I want to share with you guys today. So as always, before I dive

into this episode, I just want to take a second to thank you guys for listening and being part of this amazing Boss Babe community. Natalie and I are just, honestly, we're just so grateful for the opportunity to bring everyone together. And the fact that you're listening to this boss babe podcast just means the world to us so I am going to shamelessly ask if you are loving the podcast please just drop us a review obviously make sure it's five star and bonus points if you screenshot it and just share it with me on social media at daniellecanty I absolutely love hearing your favorite takeaways I love hearing the episodes that you enjoy the most things that you're getting from listening to this, and also the episodes that you'd love for us to do in the future because this podcast is for you. We choose to do the things that we see that you need, that

you're asking for. And so giving us this feedback just really, really means the world and allows us to make this the best place and the best podcast episode ever. So without further ado, we're going to dive right into the five tips to help you gain confidence to show up on social media. Okay, so like I alluded to earlier, some of you know this about me and some of you won't, but unlike Natalie, I did not grow up on social media. So for those who've been following Boss Babe for a long, long time, you'll know that although Natalie co-founded it together, Natalie really has been the face of the Instagram channel. She has been posting for years. And this is not to say that she had her own battles right at the

beginning, but she was well on her way by the time I met her. And for me, I came from a completely different background. So I was a businesswoman. I had chiropractic background so I was a businesswoman I had chiropractic clinics I was a chiropractor at that time and honestly if I'm really frank I didn't really see the point of Instagram at that point in my life like I had Facebook and I was posting just to my friends and family on there but I really wasn't leveraging it as a social media platform for my business and so when Instagram came along I was like oh my goodness I am too busy for Instagram I'm too busy for another social media platform. I've got Facebook over here. I'm already doing that. Like I don't need another one. And as times changed and as businesses

evolved, if you know my story and I started looking at the online business world, I was like, wow, actually you can really start to leverage social media for your business. And that started to really spark my interest. And I started to think to think hang on a minute actually having followers is another form of currency and how do I incorporate that into my business but what happened was like I said although I knew this I was really able to kind of stand back a little bit more and allow Natalie to take the reins of that whilst she was really gearing up the marketing side of Boss Babe I was more in the back end I was in the operations and the systems this is where I thrived where I loved it and it was easy for me and it was easy for her to the social media side so we kind of just like fell into that pattern so I understood the importance and the power of growing

a social media and the currency of that but I wasn't actually having to put my face to that. However fast forward a few years and this journey and you'll have noticed now Boss Bay very much demands me to show up on social media and it took Natalie years to persuade me to show up and that wasn't for me not wanting well I kind of didn't want to for a long time but it actually came down to this deep rooted fear of oh my goodness I'm not good enough people are gonna laugh at me like why do people want to watch my social media what do people want to know from me all these people says like I was just wrapped up in this whole dialogue to myself and maybe you're listening to this going wow I completely relate to that maybe you felt like that as well that times you know you want to but like what would you even say how do you get started and

you beat yourself up you say right yeah I'm gonna do it this week's gonna be different this day's gonna be different this month's gonna be different and what you know like you maybe still a couple and then the next day you're like oh I've got a little shy again like Dan and you get paralyzed in that fear and so like I said at the beginning in this intro I wanted to just really distill that and break that down into some really simple takeaways that you guys could actually start implementing right away and I think the first thing to realize is you can choose how confident you are and for me that was a really big game changer when I realized that I actually had the choice I'm like wow I don't want to give that choice away so so easy for people to choose not to be

confident and for people to choose to be confident I'm not saying that's the whole loop of it you just choose to be and all of a sudden you are no I'm not saying that. But it starts with a decision. Because when I realized that I had a choice and I wanted to own that decision to show up more confident and learn how to be confident, that is when everything started to change. So I'm going to start right from the get-go with my first tip being for you to first of all make a decision that you want to be more confident. That you are going to take the steps to build that confidence. And as part of listening to this podcast episode, you know, we're going to have five tips. I want you to commit that at each point as we're going through

these tips, you're putting a reminder on your phone or you're writing this down, like you're going to start making moves and making a decision to start implementing some of these pieces to help you show up more confidently on social media right from the get-go, okay? So that's just tip number one. Decide, make this decision, take ownership of this like, yeah, hell yeah, I am going to show up on social media more confident and this is my time and I am determined to do this. So step one, let's do this. Repeat after me. I am going to show up on social media more confident than ever. Okay, so number two. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to

mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business you know. Get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to kajabi.com slash Boss

Babe to claim your 30-day free trial. That's kajabi.com slash Boss Babe. I want you to think about understanding your value. So I spoke on episode 134 of the Boss Babe podcast about the Boss Babe influence formula. Okay. So this episode is called, you can't build an audience without these four things and no one is talking about it. So if you haven't listened so this episode is called you can't build an audience without these four things and no one is talking about it so if you haven't listened to this episode make a note to go and tune into that afterwards but I spoke about the boss baby influence formula and it looks like this value plus consistency times reach equals influence all right so what I mean by that is to understand your value is really really going to help you show up on social media. Because each one of us has value.

Each one of us brings something to the table. And sometimes you might feel like, oh no, I don't. I don't really know what I bring to the table. But you do. You bring so much to the table. And right now, I want you to grab out your phone, as long as you're not driving. And I want you to text five people and say, as you're not driving and I want you to text five people and say hey you I've not spoken to you all day I'm not spoken to you this week just like five people really close to you and say I would just love to ask you this quick question

and the question is this what value do I bring to a conversation I would love you to reflect three things back at me all right and just leave it there just say hey what value do I bring to conversations can you reflect three things back to me and they might say things like feelings they might say oh my goodness you are so witty or you're so funny or you're so jolly or I just love being around you you have this like essence around you right or they might say things like I actually love hearing you talk about x I love hearing talking about y and what I want you to understand from this is you're going to ask this like five people three things you're going to love hearing you talk about x I love hearing talking about y and what I want you to understand from this is you're going to ask this like five people three things you're going to start collecting

how people see you and not only does this one really boost your confidence because I can almost guarantee they're only going to say wonderful things back to you and second of all and if they don't you just don't want to be friends with them right but second of all it really allows you to see how people perceive you and it gives you an idea of some of the things that people like coming to you for and allowing you to realize that wow I actually really provide a lot of value in this area or wow people are really interested in my interior design or they're really interested in how I speak about leadership or management or design or some things will be really obviously connected to your career and your business and some might not and they might give you this different aspect

for you to show up and talk about but either way I want you to message them it's going to help with your confidence they're going to help you starting you to understand the value that you bring because when you start having this set of values it actually gives you more structure to what you talk about so in IGA our Insta Growth Acc you more structure to what you talk about. So in IGA, our Insta Growth Accelerator program, we actually really talk about pillars that you talk about consistently. And this is going to help start shaping that for you. Because when you're just left to your own devices just to show up every single day with like no context or no framework, it actually becomes really, really challenging to get those thoughts and ideas honed in and

be able to implement them. Whereas when you start narrowing those things down and you start choosing, okay, well, actually, I'm going to talk about these subjects only. And then might actually conclude that you only have five of those things. It's going to make showing up more consistently way, way easier. Okay, so that's number two. So number one is deciding that you're going to show up and you're going to make a difference and be more confident in this. Number two is understanding that value that you bring and

some that's going to be feeling and some that's going to be topic based. So the third one is set a date and get things done, right? So let me say this to you. Confidence is built on accomplishment. So if you set out to say you are going to achieve things and you actually start doing it, you are going to start building that confidence within. And this can be small goals. This can be big goals. And if you start breaking this down to like, right, day to day, I'm going to achieve this. This is going to mean that over that week, you're going to achieve a bigger thing over the next month, even more so. And that's going to really start allowing you to build that confidence because you're going to start hitting those bigger goals, those monthly goals, those biannual goals, those annual goals. So you're going to start seeing that

progress incrementally increase, which again is going to build that confidence, not overnight, but over time. And you're going to feel like, wow, I can actually start taking on those bigger projects. I can actually start setting those bigger goals. So whereas right now it might be, okay, I just want to show up on social media on a story once a day. You're going to then start building that confidence, but wow, I want to be able to set a target. I want to grow by a thousand followers. I want to be growing at a speed because now you're knowing and understanding that you can do that because you have the ability to start showing up to those smaller goals, which then impact that bigger goal of numbers of followers and interactions, etc. Okay, so I hope you enjoyed this episode so far.

Please stay tuned as we share a bit of info about who sponsored this episode. This episode is brought to you by Soul CBD. Now, I want to take a moment to share a little bit about my current favorite CBD line, because if you've been following myself or Boss Babe for a little while, you'll know we are obsessed with Soul CBD. Now, I actually personally discovered them a while ago, and I love their calm capsules and the strawberry gummies. I actually started taking them to help me with stress and trouble sleeping. And I discovered that when I took them, I actually woke up feeling super calm, rested, and really ready to take on the day. And I just take two of them before night.

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which I think is really, really important. So if you have any issues with discomfort, stress, anxiousness, or even trouble sleeping, I would highly recommend you try this brand. So check out the episode notes to learn more about their products and access a 20% off promo using code BOSSBABE. And we're back. So let's continue. So for social media, right, let's put this and ground it into a context a little bit more you might say okay my goal this week is just to post one single story a day or it might be I wanted to show my face on the camera that was actually a really big hang-up for me guys I could

do the whole okay I'm showing my food or I'm showing things in my house or I'm showing a bit of work but actually speaking to the camera was such a paralysis for me like I would get on there I just wouldn't be able to do it and I remember actually when Natalie and I first met at this Brendan Bouchard event if you've heard a story I've told this a few times I remember working out with her one morning right we're doing this exercise and she was like oh let's just do a quick Instagram story she just grabbed her phone looked in the camera did one take and did it and I was like whoa how did you do that like that is not what happens to me I would record like four stories before I'd even try and post it right and she just did it one there and there and I think like letting go of

that perfectionism and just saying right I am just going to post one story day or two stories day or I'm going to do it and the maximum times I'm allowed to repeat that or like trying to do it is twice like just start setting that barrier for yourself. But be specific. So if it is that actually you're not doing any stories right now, don't feel like you have to put your face on there straight away. Just say, okay, I'm going to do like more camera pointing things until I build that confidence. So start at that point. And then with regards to posting, don't say, oh my goodness, I'm going to start posting three times a week.

If you're not posting even once a week, that's crazy. You're going to set yourself up for failure. So just be like, okay, I'm just going to post once a week. That's all I need to do. I'm going to write it on a Friday and I'm going to post it on a Monday. Get into that routine and do that routine for three weeks. So 21 days, that's how long it's going to take you to curate that habit and then reassess it, increase it, but don't set yourself up for failure, okay? The important thing is, is that you set a date to start doing things and actually make them achievable, all right? And this comes to my next point. So number four is accountability and follow-through. So people respect people when they say they're going to do something and they

actually do it. And more importantly, you will respect yourself if you say you're going to do something and they actually do it. And more importantly, you will respect yourself if you say you're going to do something and guess what? You actually do it. You're going to believe in yourself more and it's going to become easier to have that confidence because you're not afraid of the fact that you're not going to do it. You're actually going to be like, wow, I know that I can do this. And action gives your words meaning and it will help you really pave a path to accomplish your goals if you say right I am going to do this and you actually follow through with it. Now this is not as easy as just saying that guys this is where I wanted to build in this accountability thing so there's two points to this one so you're going to say right I'm going to say I'm going to do this and you're going to follow through but you're going to couple this with finding accountability buddy

so one thing I really found that was really really powerful for me to start sharing on social media was to find somebody in my community so if you're in the society you can find someone there if you're on IGA you can reach out in the groups whatever but what you need to do is find someone's at similar stage as you not with like followers or but how they show up in their presence and buddy up and support each other that's what I did I had a really good friend who was also trying to show up on social media so we're like agreed on like we actually had slightly different goals hers was like to post like three times a week and mine was like just to post once a week at that point but we set that intention together and then we had

each other accountable the biggest one it helped for was stories around like hey I'm just gonna post a story does this look silly or not she's like no of course just post it it gave me that confidence to do it right I had someone I could go to when I was second my guess on myself so find that accountability person I don't use it as an excuse to put this off but just find someone like even if it's like a family member or a colleague at work, find someone who also wants to kind of get that a little bit more handholding to achieve these goals and just start together. Okay. So number four, accountability and follow through. Number five, this is probably one of the biggest and hardest

ones to overcome. But when you do this, it's actually a game changer for every aspect of your life, not just in social media. And that's stop caring what other people think. So it is so easy to think when you're showing up on social media and like, oh my goodness, what's that old colleague thinking? What's my friend thinking? What's my partner thinking? What's my family thinking? Like, oh my goodness, they're probably laughing behind my back. Chances are, maybe some people are. Most people are admiring you for doing something that they probably wouldn't dare to do. Or they're admiring your strength to actually commit to something and to show up or to be vulnerable. Like Brené Brown always says, vulnerability is a strength. And when

you show that and you put yourself out there, that's really admirable. So stop thinking, oh my goodness, I really worry about what people think and they're going to think these negative things because chances are that is not true. But more importantly, they are not living your life. You are living your life. You have to live with how you show up every single day, what dreams you go after, what dreams you don't go after. So stay true to your why. If you are setting this intention to show up because it's driving you towards your dream, remember that. Allow that to motivate you. Allow that to push you forwards. When you have those little doubts, those little things popping in your mind,

remember that why. Remember what you are doing. And like this goes for sharing on social media, but this goes for any type of goal that you're setting. When things get hard, remember, for me, the fear of not doing something and my life staying exactly the same has always been way scarier than the thing that I'm actually going after. So really think about that. What's scarier? That the life as you have it now, like isn't going to change and you're not going to grow and you're not going to hit that goal and you're not going to achieve these things that you want you're not going to have those experiences for me that feels terrifying I would rather start learning to put my face on social media or start learning to do these posts than not so really just like think about that reframe around if you're saying no to this like

what is that meaning that you're actually saying yes to and vice versa right that can play both ways so just really remember that people change the world every single day despite lots of people around them telling them like hey that's crazy you're not going to do that like how could you dare do x y and z and just really remember that everyone that you're looking at and maybe admiring or wanting to be like they've gone through these struggles as well whether it's been social media or something out in your life but when you are determined and you use frameworks like this to motivate you to push you forwards that's when there's no stopping you and I tell you what anyone

who's listening to this if you're finding like I started with this podcast right from the very beginning if you're feeling like hang on a, this is just about social media and this confidence, it's not. When you start showing up here, you're going to start seeing the positive ripple effect of this going through many aspects of your life, not just on social, but maybe how you're showing up at meetings. Maybe you might decide to start a podcast or maybe it's like how you just generally carry yourself in the presence of others how you communicate your dreams how you communicate what you're going after so really don't underestimate the power of getting confident on social media because it really is a catapult for your personal

brand for your business but generally your confidence around going after what you want so I really really hope that you have found this podcast helpful I know that I'm always willing to be vulnerable around my story and how I've tried to overcome my fears with social media so please feel free to DM me if you have any questions if any you're relating to any of this I would love to hear from you just drop me a message at danialkanti and also share some of your favorite takeaways with me at bossbabe.inc as well we would love to hear so like a side of this episode if you find it useful please share it and also leave us a review this absolutely means the world until next time i will see you on social media if you loved this episode please

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