the bossbabe podcast - 169. Farrah Brittany On Confidence, Boundaries & The Truth About The Real Estate Market

Episode Date: June 8, 2021

If the Real Estate market is making your head spin lately, we’ve got great news for you. Entrepreneur, Social Media Guru and Real Estate Extraordinaire Farrah Brittany is joining us on The BossBabe Podcast to give you the real, behind-the-scenes about what’s really happening in the world of real estate and why it all feels so confusing. Plus, she’s giving you a peek into how she’s cultivated unapologetic confidence and what it looks like to set boundaries at work. We cover SO much in this episode. From work to family to housing and beyond – you don’t want to miss it! Links: Get a 60 day trial with ShipStation : Start Shipping Follow:  BossBabe: @bossbabe.inc Natalie: @iamnatalie Danielle: @daniellecanty Farrah Brittany: @farrahbritt

For years, I feel like in many ways I was a late adopter to all of this stuff. I might have posted on Instagram, great, but I was like, I'm too busy. I have a job. I don't need, who has time to be doing this Instagram also? I'm like, those people just aren't busy. I was totally just asleep on that. And then I was like, wait, these people are doing what I'm doing. They are actually busy and they're doing this too. And then I was like, wait, these people are doing what I'm doing. They are actually

busy and they're doing this too. And guess what? Now their businesses are exploding and booming. Welcome to the Boss Bay podcast, a place where we share with you the real behind the scenes of building successful businesses achieving peak performance and learning how to balance it all i'm ceo and co-founder natalie ellis and i am joined by danielle canty welcome to the podcast hey guys oh i said i feel like you said my name so enthusiastically well you know i'm just happy that you're here okay so this episode was freaking phenomenal we actually discovered farrah on one of our favorite tv shows real housewives of beverly hills which this literally makes my wednesdays complete i wait for the time

to watch it every wednesday i love it so much. It's amazing. I've got you into it too. Oh, you literally are. You did. I'd never heard of it or watched it until I met you. And to be honest, that was the case of a lot of reality shows. I'd never even watched Keeping Up with the Kardashians until I met you. And you were like, you have to watch this.

So this will be your housewives. And then last night, I'm watching it. I'm like, oh my goodness, what am I doing? But it's so good. Are you caught up? Are you up to date? No, I no oh my god this is the problem i do introduce my friends to a lot of shows i am i would say a show queen but they're they never keep up like i do so i feel like i always have to wait weeks to like chat about it so is anyone else listening like obsessed with reality tv shows

you know when you see those quotes where like where it's like you can't build an empire and netflix i i completely wholeheartedly disagree show me someone else who is as up-to-date on reality tv shows as me it's so funny natalie and i share a youtube tv account so i can see all the reality shows that she's been watching i'm like what even is this one is it it like Siesta Key? I'm enjoying Siesta Key. I'm just all about it. I love my shows. Anyway, so a little bit about Farrah. So Farrah Brittany is a veritable force within the agency and the broader real estate industry, ranked among the top producers in LA and the nation. In 2020, Farrah and her fellow agencies on the Umansky la and the nation in 2020 farah and her fellow agencies on the umansky team the agency's ceo and co-founder mauricio umansky and eduardo umansky

ranked number three small team in the country on the real trends inc list of the nation's top real estate teams with a sales volume of wait for it over 564 million dollars yeah farah has also been named six number 66 on the la business journal's 500 most influential people of 2018 and one of angeleno magazine's dynamic women of los angeles she is a force to be reckoned with she really is and i was so selfishly excited about this episode because I know the real estate market's going crazy right now, but I don't really know what that means. So I very much was like, can you just like explain this to me in layman's terms? I know. I love Farrah. I feel like she has like the full package. Like she's so, so smart.

She shared loads and loads of stuff about real estate and she's like beautiful and nice she's lovely it was like one of my favorite interviews it was like absolutely i like wanted to grill out on everything i'm like what do you eat what do you use on your skin what does your routines look like how do you plan your day you name it i grew it was just almost like us grilling farah for an hour yeah basically we were like tell us everything also did you like want to grill heavy for more on real housewives did you feel like you held back I felt like you wanted to be like tell me all the behind the scenes what's going on in this next series give me all of the gossip no I didn't because I feel like there was just so much more that I wanted to ask but

I mean I think at some point we need to have one of the real housewives on the show also so that we can get the the juice Let's make that happen. Let us know, you guys, if you're actually interested in that or if you're like, no, boss babe, stick to business. Because I did really want to just grill Farah on like how she really, because she's been such an integral part of the agency from the beginning and watching. Oh, right from the beginning. Watching and helping a business like that grow so big, the amount of knowledge she must have. I just wanted to know everything it's just like podcast is a great excuse to pick someone's brain I was also really impressed by her

ability and want to learn I feel like so many people just want you know they don't want to take the steps to where they want to go they just want to be there overnight and what was really amazing about her is how she shared her journey from where she started who she surrounded herself with how she learned and how she would do all the jobs like you and I were talking about that there is not a job in Boss Bay between us that we have not done and we will never ask our team to do things that we've never done ourselves and like that was her attitude too which I was really impressed by yeah the like a real no ego about where you start and we were just having that conversation yesterday privately about how we think we're

actually you know successful in business because we don't have an ego and successful in our relationship because we don't have an ego we really don't care to be right we want what's best for the business and what makes us feel peaceful and happy I don't feel like we've ever had a fight in a situation where your eye is like ego first and wants to be right or or something like that it's just not not there I agree and that may just mean we have really efficient communication and get a lot of things it's like two minute conversations like hey what do you think about this great next love it yeah that's exactly what I love about Farah you guys are gonna absolutely love

this episode i think um if there's anything we didn't ask her that you wanted to know maybe share this on your stories and ask that we bring her on again and we can keep grilling her because i think that would be an amazing episode grilling our poor girl's been terrified to come back on okay let's dive in a boss babe is unapologetically ambitious and paves the way for herself and other women to rise keep going and fighting on she is on a mission to be her best self in all areas it's just believing in yourself confidently stepping outside her comfort zone to create her own vision of success sarah welcome to the podcast thank you so much i'm so excited to be here and finally meet you ladies i know we've been wanting to have you on for ages and I feel like there's so much that we

want to ask you. And I want to kick off just going back to your childhood because I think it's always so great to get to understand where someone came from that gave them the qualities that they have today. Like if I look at my strengths and my best qualities they all came from my experiences in childhood so what were you like as a child what was your childhood like my childhood was amazing honestly um my mom is amazing she was an actress before and then when she had me she quit her job just to become a single mom basically and my parents were divorced when I was about two but they were really close and so they had like you know no set schedules or no set rules so it was just a really

good environment my mom you know I just have such fun memories she would take us to Disneyland she would take me to the park all the time she would read to me all the time and it was really the two of us until I was seven and a half years old when my sister was born. And obviously my mom got remarried. But for the majority of my childhood, I just remember it being me and my mom. And that she just put so much time and energy into me. And we had such a great relationship. So I must say I had a very, very nice childhood.

And, you know, lucky and privileged that my parents, they put me through great schools and I had all my cousins with me. We spent the holidays together. So just a very blessed childhood for sure. I love that. And when it comes to your ambition, organization, determination, have you always been like that? can you remember being like that as a child a hundred percent yes like when I was little I remember when my mom picked me up from school when I was like five and I was hysterically crying sobbing my eyes out and she was like what's wrong what happened what's wrong and I said I was like I got an A minus and she was like what that's it she's like that's great and I, no, but it wasn't an

A plus. And my mom never said you have to have, you know, A plus, plus, plus, plus, plus. But I just, as a kid, I was like, oh, well, if that exists, like I want to have the best grades. And, but it was a mix of both too, because, you know, my dad, he, I don't know if you ladies know, but he's from Asia, he's from Jakartaarta and so for a lot of you know people that are not from the U.S. like the American education is you know the utmost importance and so my dad always is like hey you know school is so important you have to you know what college are you going to go to as a little kid and my mom also she always instilled like, okay, if you want something, then you got to have make great grades. So because my lifestyle, I've said this before, but was vastly different when I was little

compared to what it was now. I'm just, it was very simple. We did not have any of this, you know, fame and there was not this kind of money, um, just like a different lifestyle. So we were not, I was not spoiled at all. And if I wanted a toy, clothes, anything, my mom would say, okay, great, put that on your birthday list or your Christmas list. And if you do well in school, then maybe you'll see that at your birthday or Christmas. So I was like, oh, okay, so if I work hard, that means I can get what I want.

So even as a little kid, that was always in my mind. Like, work hard, you will be rewarded. So definitely a mixture of myself and my parents combined. When did that change? When did those lifestyles really change? When did you notice it changing? Probably just in the last, honestly, six to seven years or so. When my mom got on the Housewives show, obviously that opened a whole new door of, you know, people and fans, her fans, and being on the show and in the spotlight.

But that was kind of around the same time, actually, ironically, that we opened the agency, which was 2011. I think my mom got on Housewives around 2009, 2010. 2011 is when we opened the company. So and it's not like it was, you know, an overnight success either. That was years and years of building the company, opening new offices, adding agents. And so probably four, five, six years into that is when we started to see, you know, things are definitely changing around here. I think as well, like, that's just really important to highlight, because I think, obviously, a lot of people see it's like that overnight success, isn't it? Oh, yeah, it's always been this way. But actually, like you say, you grew up with a very normal childhood and

certain morals instilled from that age. And so I'm curious, like, with your mom deciding to start, like, go on the show, etc. Was that a family decision? Was everyone age and so I'm curious like with your mom deciding to start like go on the show etc was that a family decision was everyone sat down and like hey as a family we're going to decide or was your mom like hey I want to do this well I'm sure there were definitely you know conversations between her and Mauricio what is this going to mean for the family and all that I don't remember specifically like a day where she sat us down, but I do remember her, you know, doing her casting tapes and that sort of thing and letting us know. And I'm assuming none of us had any objections or else my mom's not the kind of person that would have just been like, well, too bad I'm doing it anyways. So, but even then we didn't know what it was going to be.

None of us watched the other franchises. I think there were only, you know, OC in New York at the time, if I'm even right. And it was still so early on. So we had no idea what was going to transpire or that we would still be here this many years later. Her, you know, season 11 is starting in two weeks. So it's crazy. And the fact that my sister, Portia, grew up on that show is also wild. And how old were you then when the agency started? Because you've been there right from the beginning, right? I have. I've been there right from the beginning. I was fresh out of college, USC.

I graduated from USC. And I had been interning with Mauricio, my stepfather, for the summers prior. But we were working at a different real estate company. He was an agent at another real estate company, my uncle's actually. And when I graduated college, I was deciding whether I wanted to do psychology or get into real estate. It was either one or the other. But when he told me, you know, we're starting the agency, we're starting a brand new company from the ground up. Do you want to be a part of that or not?

Of course, it's up to you. And at first I said, no, I don't think so. But then I realized that's really, really what I wanted to do. And that's where I wanted to be. And what was that family dynamic, right? Because I feel like it's one thing to work with some people and another thing to work with the actual family. Like, how did you guys navigate that?

It's been really easy in most ways in the sense of, like, the way that you're asking. People say, you know, it's so hard working with family. And it's not hard at all. We all get along so great. My sister's now in the business. But what it is is just a little dysfunctional at times. It's a little just less structure because we are family so there's not you know that kind of corporate structure I guess that you would imagine it's just it's very laid back sometimes

too laid back but overall it's it's amazing and so I imagine while a lot of people your age were kind of getting started in their careers and slowly progressing you were just thrown in in the deep end like okay I'm building this company what like what kind of skills did you need from the beginning to start adapting to doing that well it really wasn't I was basically you know Mauricio he's a real estate agent one of the top in the country at the time and then he had to pivot into a CEO role which was very new for him and suddenly that was taking his focus away from real estate sales and really it was building the business how do we grow the company how do we add agents how do we build culture how do we you know branding marketing all of those things. So while all

that was happening and we were hiring people and building the company, we still have the real estate business too, which is like the mini company within the company. And that needed to be attended to. And so we had already been working side by side for the previous year. And when he, you know, was focused mainly on building the agency, I kind of helped assist in the real estate part. So but in the first few years, the first three years, I was actually his assistant. So I was doing everything from running the ads for the real estate for the for the company, running to get coffees, you know, calling the late times, kind of everything, all the bitch work and managing escrows, all the paperwork, all the contracts. So I, through his assistant and, you know,

being there by his side, I was learning all the process and everything and letting him kind of, you know, focus more on the company. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place. So it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify. And Kajabi has really helped us do that this year.

So, of course, I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business. You know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible i definitely recommend kajabi to all of my clients and students so if you're listening and haven't checked out kajabi yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe that educational process is not to be underestimated though is it like being able to be

around someone who's more like senior and learn from them and see how they do it like i would i can see how that would completely fast track your own Oh, 100%. 100%. I could not imagine a more amazing mentor that I got to sit next to every single day, soak up every single bit of knowledge from him, learn how he interfaces with clients, how he deals with deals, how he deals with fires, you know, that need to be put out and just all the intricacies of the, you know, the psychology of the deals. And of course, you know, starting with properties that I couldn't even have imagined before and getting to be involved on really big deals, being thrown in right into that, that was, that was amazing. But I also want to call out your attitude towards that as well, because like,

you have that growth mindset attitude, right? Yeah, bitch work I was willing to do any of it and I was there to learn and you know I think that's sometimes people just like want like oh yeah I want it yesterday like they're not willing to start at the ground and work all the way up and do the jobs that they don't like Natalie and I always say like we've probably done every between us every single job in this business like you have to everything and I think like there's something to be said around that like willing to roll up your sleeves and even now we always talk to our team like we're not asking you we'll never ask you to do anything that we've not done ourselves we will always be the first to roll up our sleeves and get stuck in and I just think that sometimes it's very easy to be like oh yeah of course I did this but it's not the way some people work and then add the other layer on that this is then your stepdad so there's like

another family dynamic to it as well absolutely to make that work is really impressive well I think you know to be a great leader you have to have done everything from the bottom all the way up otherwise how are you going to teach how are you going to, how are you going to teach? How are you going to lead? How are you going to expect other people to do those things if you don't know what it's like to be in their shoes? And I, you know, know plenty of people that get into this business specifically because they want the overnight success because that's what they hear. That's what they see. It's so glamorized, looks so easy. Just go show houses, you find a buyer, that's it. But it's really not that simple. And a lot of those people end up struggling because they did not get all those layers, you know, as the foundation. So I was like, I'm willing to put in as much work as I need before I launch

off on my own. So that I really feel confident stepping into it at that point and that I will know what I'm talking about and can take from those experiences. What was that like with boundaries? Because I feel like especially when you work with family, even I work with Danielle and I feel like because we're best friends, there's not really a boundary between like work and personal and we could be talking business at midnight how have you been able to manage that that is one of the hardest parts honestly because I want to talk about it all the time I feel like and because especially you know him being so busy and people coming at him all the time his schedule is like insane um I think like okay well you know

we're family I don't need to get on the schedule well guess what because I'm not on the schedule we are barely you know having dedicated time one-on-one talking about these things so then I'm like okay great go to my house go see my parents yesterday it's mother's day things um that I've been following you for a while in conversations I've heard you had like I see a lot of myself in you in the sense of like you know there's like achiever skills but not necessarily the most comfortable on social or putting yourself out there and i guess in some ways that's kind of been a little bit forced upon you and then you've really stepped up to the mark so how have you how have you done that what are the challenges you felt that you've had to overcome

i mean since i was little i've always had a hard time. I mean, I'm very opinionated. I love to write, but I've always had a hard time, like, speaking up in front of groups. Like, fine, one-on-one or, you know, the three of us here. But whenever it would come to projects, group things, anything like that, it was extremely perfect. We get some time out of the office. Let's, you know,

fire off some things that are happening in the business. What's happening with our escrows? No, it doesn't happen because A, my mom doesn't want us talking about work. She's like, this is boring to your sisters. We don't want to hear it. And he's actually really good about separating when he's at home,'s in home zone when he's at work he's in the work zone so it kind of gets tricky so what I realize is I do have to schedule an appointment and that's how it goes I love that and so with the um you know mum being on the show as well and you know growing this business I'm very curious how that's affected you on a social media side as well because you know hard for me and so yes being on the show it is I did not ask for it but it's kind of different because when the cameras are in your house you kind of forget about them they

become like family the cameraman you don't really think about all the people that are going to watch later yeah I get nervous. But the social media part, that was really weird to see when my following started to grow and grow. And then I'm like, I mean, I barely appear on the show. And I have, you know, this, this huge amount of people like watching me. And since I'm like, shy, I would just like post a picture here and there, here and there. But I was never showing my personality. It was barely, you know, contributing or I don't know. And I just felt like the more I saw on social media, people being so authentic and the people that I was drawn to people, you know, being vulnerable and just sharing about them, their self themselves, their lives. I just felt

like, okay, well, that's what I want to do. But I was terrified. I would see other people doing it. And I would say, yeah, but why does anyone have to care? Like, I have lots of things to say, but does it really, is it worth it? I do a story, I delete it. I'm like, who cares? Am I annoying people? That's literally the same conversation. And then I would think about like 10 people that I know like you know out of my outer circle and I would think about those people and I'd be like those people are definitely gonna be judging me and think this is just so stupid and then I would just say and

this isn't worth it because I'm such a perfectionist and I'm like I don't need I don't want to put something out there and not be able to read the room and I don't know what's going on yeah but then I realized what about all those other people that do want to hear it? I'm sure you ladies have realized by now that like, even if one person you're going to help by saying something, then that makes it worth it. So I started doing one little video here and there. And then I found like who my community was within my community

of a lot of these girls saying, oh, my God, I never would have thought that you would be, you know, nervous to speak up or that you would have these kinds of struggles. This means so much to me. Can you please continue to share? Can you continue to share? And so I'm like, okay, I got to do it. I got to keep going.

So it's still a struggle, but every single day I'm working on it. Yeah, I love that. And I think it's really important for us just to kind of create more honesty in that space as well, you know, because I think everyone has this perception that it's easier for everybody else or, you know, that none of us have the same struggles. And Natalie still calls me out now. I'm like, oh, I'm not posting that. And she's like, I was like, oh, no, I need to do that again. She's like, just post it.

Just get on with it. Stop worrying about it. I'm like, yeah, okay yeah I'm trying I mean it gets slightly easier it gets it gets so much easier but still I have those moments you know and you would think like oh I'm you know my mom's my mom my cousin's Paris Hilton I'm on a tv show from time to time like this is so easy this is no big deal just but I think when you're very self self-aware person and a perfectionist and all those things you tend to critique more um before I remember even you know a caption that was longer than one sentence I'd be like oh no this is way too much and then I was like who cares just who cares I just have to constantly tell myself who cares just do it and

people like the imperfections too, you know? They do. Even more. Realness. Exactly. That's why reality TV is so big, hey? Yeah. It makes me proud hearing Danielle talking about it.

It gets easier because she thinks the same thing. I'm so bad. I've been doing it for a long time and our account exploded. And I was like, you really need to start posting on social well I'm curious then how did you so are you just innately very comfortable putting yourself out there what makes it easy for you um I wasn't but I was really young like I was I was young when I started doing it because I had um a physical product company and I didn't have any marketing budgets I was like well let me go on

Instagram Instagram is brand new let me try and post and see if it's going to work so initially I wasn't posting about myself but my business and the business exploded because of Instagram so it did really well so then moving into Boss Babe again it was more of the same it was like creating content but not putting my face on it and I think that gave me the chance to get really familiar with it and then um it just kind of grew from there it just becomes I just think um competence breeds confidence and I know you know what to put out there to resonate with someone so I got more and more confident but it's just been for me such a long journey so when Danielle was first getting on she's like I'm scared to do this i'm like you've been doing it a year that's why it's just you have to have so much grace with

yourself with anything i think when you're getting used to it for sure a lot of self-talk and it's fine you're gonna be fine no one cares yeah and i think as well like you might relate to this too that you know i had a brick and mortar business before and so Instagram was not a way that we necessarily monetize that business so I always for me it was very easy to have the narrative and the story that my time is better spent elsewhere and that was also true for a long time but then that balance started shifting and then it was like okay am I still going to tell myself this story and go into this narrative or am I actually going to start actually things can change and I can pivot into this and actually if I learn to get better at this you know I can do that but I remember seeing like Natalie the first time on stories and she was just like

literally did it and then posted it and my mind was blown I was like you know I record things like three times before I post it I mean I don't anymore I'm way too busy now but like back then I was like my jaw dropped I'm like oh wow yeah you don't realize that it's a luxury it really is but I can so relate to what you're saying because I for years I feel like in many ways I was a late adopter to all of this stuff like I might have posted on Instagram great but I was like I'm too busy I have you know I have a job I don't need who has time to be doing this Instagram also I was like, I'm too busy. I have, you know, I have a job. I don't need, who has time to be doing this Instagram also? I'm like, those people just aren't busy. I was totally just asleep on that.

And then I was like, wait, these people are doing what I'm doing. They are actually busy and they're doing this too. And guess what? Now their businesses are exploding and booming. And then obviously Instagram has changed over time and now it can be a place where you have your whatever you're selling your brand but also your personal brand and I just you know I realized that it was time to get on board and merge everything together and you've done a really good job of being able to merge that and

bring in real estate and make it interesting. Thank you. How have you found that really using the platform for business and creating content that people are going to resonate with? I found it, I mean, it's fun now that I've gotten into the groove. And I found, interestingly, at first, you know, you go into it and you think you're doing this because you hope that, I don't know, a buyer or seller is going to fall out of the sky from Instagram. But really those do happen definitely. But I, what I realized is it's kind of becomes like your business card. So if I go on interviews to potentially get a listing and what do people do nowadays? They probably Google you, they go on your Instagram,

probably Instagram even first. And for them to go and be able to see, oh, wow, she just sold this house in my neighborhood, or she's active in my community, or she's posting like informational tips to first time buyers, these kinds of things. I think that just further solidifies and kind of, you know, lets a client know that you know what you're doing, that you're active in the space that you're consistent. And so that's one way where I feel like I have gained a lot of business because even those people that I kind of know from my outer circle, they had maybe been following me for a long time. But once I started to actually show what I'm doing on a day-to-day basis, rather than keep it separate, they were like, oh oh that was the missing piece that now you know I know her I feel comfortable we have mutual friends and I know what she's doing and then

I started to see those calls come in so it definitely has um changed my business a lot since I've since I've started to share more yeah that just reinforces what um Natalie always talks about as well it's like the consistency piece like you don't know who is watching I think it's so easy for people when they're just starting out like oh one post and I didn't didn't get that buy a lot of prospects straight away and it's like no it doesn't work like that it's like you know like keep showing up and keep delivering and you know it attracts it long term but again I think it comes down to that you know overnight success again it's not like that it's just like plugging away and being consistent um and then things start coming to you yeah this in this um business for

sure you know people say whatever you're doing today you know you're gonna reap the benefits six months from now probably so you have to just keep adding those layers in and then synergistically you might get a phone call down the road in three, four, five months. And you might not even realize that it's because of all those little things that you planted along the way, all those seeds. So speaking of real estate, can we talk about the real estate market right now? Because there's so much talk about what's going on. And can you talk a little bit about what the real estate landscape is right now? Is it in a good place? Is it in a bad place? What's going on? The market is crazy. It's crazy. I think everyone is experiencing it. And even if

you're not in the real estate business, you probably know it has been crazy since pretty much not the first few months of the pandemic, but shortly thereafter. I mean, LA specifically has always, you know, we've been on a, in an uptick for probably the last, you know, 2012, 13, we started coming back from the great recession. And prices have been rising ever since they started to dip or correct slightly, or it was slowing down slightly before the pandemic. So when the pandemic happened, everyone thought, oh, for sure, this is it. You know, if it wasn't going to happen before, now it's going to happen finally. And lo and behold, that did not happen. The opposite happened. Nobody was expecting that. You know, nobody was. But it's mainly because interest rates are, you know, historically low or they have been pretty much consistently

over the last few months. And supposedly, they're not going to change until, you know, anytime soon, possibly not until 2022. So inventory also is another issue. Inventory has also been low for a long time, and especially now, because buyers really are, you know, they're seeing the deficiencies in their homes. They're realizing they want change of format, change of space. They want more space. They want to upgrade. And so it's like a perfect storm of craziness. You know, it's caused prices to continue to rise. It's caused even less inventory to be available. So we have just seen like a flurry of activity and, you know, everyone wants to know, okay, well, what are people saying? What's going to happen next? Well, they're not, you know, again, they're not supposed

to change the mortgage rate interest rates anytime soon. Doesn't seem like there's going to be a whole lot of more inventory coming anytime soon either. So it's interesting when you think like, okay, well, there must be some, like I was saying, there must be some sort of effects. Like if you think of the people who lost their jobs and then they weren't able to pay rent and then those people obviously are renting from landlords and maybe aren't able to pay their mortgages and there must be some sort of domino effect and is it going to be lagging like when are we going to see that but no one's talking about that they're just saying that really the market is in a very strong place and there's no you know evidence that it's going to change anytime soon unless the interest rates go up

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So one thing that I've just been thinking, which you can tell me if this is totally ridiculous or not, but let's say right now, you know, there's not a lot of inventory. So people are paying and people are paying generally pretty high prices for houses right now. Is that like a bubble in that, you know, in a couple of years, the market's going to level out and the house price might go down? Or do you think it would keep going up? It should go down. If the mortgage rates or the interest rates, if they rise, there's going to be less buyers that are going to be able to afford homes, you know, right now, since they're so low. Buyers that, you know, were at a certain

price point before are now able to afford so much more. And that's why they're willing to pay these higher prices. If the prices continue to rise and the mortgage rates go up, then that's going to price buyers out from being able to afford those prices and to get a loan in the first place. And with less buyers means less competition, which means it's got to correct the prices. Yes. Got it. So does that mean that investing right now is not necessarily a great idea? Well, it depends how you look at it. Because if you know, people when I talk to people every day, they're like, money is so cheap right now. It's like they're giving it's money's free. And that's why everyone wants to buy right now. So yes, in that way, prices are are high but you're getting you're

locking in such a low interest rate that doesn't really matter um and we'll probably never see interest rates this low again so i think it's a great time to buy waiting not necessarily a great idea we have a lot of um women who listen to the show who are obviously very financially savvy or want to be what are some tips that you have for them when it comes to buying real estate like how to find like good areas that might be up and coming or are there certain houses that people should look out for because these are ones that tend to like do better like because I feel like there's obviously like two reasons why people buy is like obviously just to find like the home that they want to live in but then the other layer to that for a lot of people is like they want to find a home they live in but they also want to make sure

that it's setting them up for future success they can you know sell a profit later down the line and buy their next home and not everyone is looking for that dream home straight away so what are some tips that you have there i think it's not necessarily focusing on what you think are the best best best neighborhoods because those are probably already at a cap in terms of land value and pricing wise. So it's great to look into up and coming neighborhoods, you know, some kind of untapped little community or something that you don't even have to necessarily envision yourself there. And I feel like a lot of us, we want to pick something that we could imagine ourselves moving into. But if you're purely looking from a financial standpoint, it doesn't have to be something that you would necessarily live in. So I would say, focus on areas where there is an upside. And then in terms of the actual property,

focus on a property that you can add value. So obviously, don't buy something that someone just renovated for you to pay top dollar. You want to buy something that needs a facelift needs a new kitchen and that's a fun project and that way you can benefit from the upside later on so i'm like really ignorant when it comes to u.s real estate but in the uk for for me and i had two properties there it was more like buying houses that i could do, change kitchen bathrooms. They were always like really great value adds because a lot of people like shy away from that. And then the second thing was always like looking at area where there were good schools, but they weren't necessarily like the most amazing area. Is that still what you should do in the U.S.?

Like you're saying up and coming, like how do we know if it's an up and coming area? Well, like, you know, five, 10 years ago, Silver Lake, for example, in that area in L.A., which now is hot and thriving, and that was not the case before. Even obviously now we know Venice is super, super hot, but 15 years ago plus, that was also not an area that people were looking into. That's why you need a real estate agent to guide you on what's up and coming.

But it's areas now where people can be pedestrian. So when you start seeing a neighborhood where they're bringing in like retail or coffee shops where else maybe it was more like commercial before, that's like stage phase one, and then that kind of brings in community. But schools are important too, for sure, especially, of course, you know, for the people who are in the public school system, and that's very important to them. So it does make a difference what areas you're going to be in. Yeah, because I think, you know, as well as like a lot of adolescents

having their own businesses or side hustles, et cetera, like for me it's always been a really good way to make money I've made money on both of my previous properties from let's say buying like ones that needed a little bit of facelift it actually really surprises me like um the lack of vision that a lot of people have on what they can do with a house oh you paint this and do this it's gonna look way better I know they just literally get fixated on oh look at these picture frames oh my god look at this carpet who are these people look at these knickknacks i just bought an investment property and it was a i mean if you could have seen it green shag carpet popcorn ceilings like piled high to the ceiling with the most knickknacks I've ever seen in my entire life.

And I barely even could have the vision myself because you couldn't even see like one foot in front of you. Um, but we bought the property, uh, my boyfriend and I last November and we just finished the whole project and it looks like day and night, crazy difference so yeah you gotta have the vision absolutely and then make a decision did you sell your places right away or did you rent them out so my first one we lived in and we renovated it and then like took the profit into a new house and then I lived there and then when I moved to the U.S. like I rent that back I went that out in the U.K. so it works yeah that's my goal I want to have rental properties and have some passive income so just be collecting those checks yeah and um so starting with this one and let you say it doesn't have to be daunting either it can just

be like you know just starting off like one at a time and I think yeah just breaking it down for a lot of people and just being like oh yeah like you don't have to because I mean for me personally like you meet people who've got like 30 houses I'm like whoa just start with one right like like everything just start with one and then take it from there so can we because I don't have as much experience as Danielle does with this can we talk a little bit about the ways to make money with real estate so um you mentioned you bought an investment property you renovated it and you'll I guess sell that and make money on it. And then you also talked about passive income generating, which I know is what you have.

If someone has that extra income where they perhaps could invest in making money from real estate, what are the options there? What does that look like? So the property that I bought actually was going to flip it right away, meaning I was going just to renovate it and sell it. Then I realized that here in the U.S. we have something called the capital gains tax. And if I were to sell it within two years, then I would have to pay a pretty large percentage back to the government. So we made the decision that we were going to keep it as a rental property instead. So obviously the pros of selling right away is you get all that money back, back in your bank account. Hopefully you make a profit if you didn't overspend. And

that's one thing also to keep in mind, to be very cautious of your budgets when renovating. You know, it's different, again, when you're doing a project for yourself, you maybe wanna put all the nicest floors, finishes, marbles, all of that stuff. But when you're doing an investment property, of course you want it to be beautiful and nice, but you're only gonna make the money at the end

if you buy right to begin with and you don't overspend in your materials and all of that. So be very organized, know your budget, you know, in advance. And then when you, if you decide to rent the property, then obviously that is, you know, you're still building equity. If you have a loan, you own the piece of property, and you don't, you don't get that big check by selling the whole place right away, but you are obtaining the rent checks every month from those tenants and you benefit later because the property also appreciates. So not only are you collecting rent from them every month, but when you do eventually go to sell in however many years one would hope that the

property would have appreciated that point as well so it's like a double whammy and what are the things to consider when you perhaps are buying a place that you're going to rent out because I know for us with the house we bought when we were first exploring when we live in it when we rent it out we had to take into account so many things like the taxes we pay and like really work out what it was realistically going to cost us per month and then assess is that you know is that rent normal in those areas there were so many things to look at yeah absolutely you want to make sure that your mortgage payments which includes also your PITI, which stands for principal, interest, taxes, and insurance. So those are the costs, your mortgage expenses.

So you want to add those all together, and you want to make sure you want to run the comps in the neighborhood, see how much the rents are going for, like, comparable properties, and then obviously the idea is you want to rent it for more than what you're spending every month. And whatever that margin is, is up to you. If you want to just make $500 a month or however many hundred dollars or over a thousand, that's your comfort level. But you want to make sure that it's positive. And so do you think for people getting into real estate, is there a right way of doing it like okay your first house you should buy to live in or your first house you should buy as a passive income

producing property like is there a roadmap to success with this? I think everybody has a different opinion on that I know a lot of people that they just want to continue to purchase multifamily unit properties, be collecting rents, and not spend anything grand on themselves. And then other people whose idea is, I want to have my home, my sanctuary. That's going to be my first purchase. And from there, I'll start investing. That's what I did. But plenty of people do the opposite. So that's also just kind of a personal choice got it okay

now I also want to ask you I have so I could grill you forever grill you from I want to know some of your rituals because I could already tell just from our emails back and forth how organized you are so I want to know like do you have specific morning rituals ways that you stay organized stay on top of things so I also imagine an added layer on top of that like your job is so client-facing and you have to be constantly like on top of people reaching out to you and getting back to people like I think there's a lot to it yes well let me first give a little caveat I'm like the most disorganized, organized person that I know. In my mind, I envision like perfect Excel spreadsheets and everything's color coded and bookmarked and all that.

But that's not me. I am organized, but not in the way that I wish that I was. That's why I love asking everybody else what they do, too, because I like to learn. But first, I'll talk the the morning rituals and routines so that to me is like the most important part of my day what I look forward to the most um I tend to need to block out like two hours in the morning before I have to go anywhere because I don't like to be in a rush um yeah I don't like to be in a rush. I like that. Yeah, I don't like to be like wake up chaotic and frenzied and rushing from places. So if I have to leave the house at a certain time, I make sure I'm up at least two hours before. But I typically wake up at around 6.30 in the morning.

I make the bed, brush my teeth, put on my workout clothes now, just added that little thing into my routine. So it's already already I'm wearing my outfit yeah and then before I even go downstairs go downstairs make my green juice same one every single day what's in it it's um green powder and glutamine powder that's it and water like green powder do you love it's called synergy okay it's some organic vegan i like the organifi green powder that's my favorite oh that one i have to try that one might swap with swap yeah maybe um so i have to have at least a liter of water and then i sit down and i either read for 20 minutes

while i'm finishing my juice or that's kind of when i might respond to my dms on instagram but i still haven't looked at my phone texts or emails yet. So I don't like to have that in my ether yet in the morning. After my green juice is done, then I'll grab my coffee. And that's when I'll start looking at my texts and emails. So once the coffee and juice are all done, once the caffeine's in the emails are on. Exactly. Like I cannot be talking to people quite yet until the coffee has picked in. And depending on how urgent some of my matters are that morning, I can't do my workout until I've gotten those out of the way.

Otherwise, it'll just be hanging over my head. So I'll try to get like the most urgent things done right then. And then I will do my workout. And it's a weight training you know weight lifting a little bit of cardio but not a lot yeah and I yeah I'm loving it I really believe in finding exercise and a time that works well for you because like I was I had the periods in my life I've always been really active and I used to dance and used to go to the gym and then I also went through this period of my life where I hated the gym.

Like, it was like I'd literally been on the treadmill once nearly crying because I didn't want to be there. I just don't want to be. I'm such a drama queen. I don't want to be here. Yeah, there you are running away. Yeah. And it's just like I realized I was trying to make myself do things that I didn't enjoy doing. I do.

I work out for an hour. Look forward to that more than anything now. Before it was like a chore, hated it, just was doing it to, you know, get ready for something. But now I, it's like my form of meditation and absolutely vital to my day. What kind of workouts do you do? I have been doing, it's called the sweat program. I don't know if you know Kayla. But the trainer that I, I can't say I work with, that I watch is Kelsey Wells is her name. And I started it at the beginning of the pandemic, and now it's been over a year. Wow. Yeah, it's great.

I just, you know, blast my music and my headphones. I always have to exercise in the morning. I never go. And this is where Natalie and I differed for a while, although I think you're onto the morning thing my headphones. I always have to exercise in the morning. I never go. And this is where Natalie and I differed for a while, although I think you're onto the morning thing right now. I have a morning like now. I would, if I didn't exercise in the morning, I would find all the excuses under the sun not to exercise at like 4 p.m. or 6 p.m.

And from there, also like understanding playlists, music or classes, like obviously pre-pandemic, you still love a class, but all the virtual classes now so I think it's just like allowing yourself to explore um what's nice then once you get in that routine of it like you say it's very meditative like it's like oh I'm in the gym I feel so much happier yeah I didn't used to believe people when they would say that because I used to work out for very different reasons I'd be like oh it's my birthday in a month I need to lose weight and I need to go to the gym every day.

Or, oh, summer's coming up or New Year's. And it was always like trying to get in shape fast and on a mission, which obviously made it not fun at all. And I would hear people say, oh, you know, it's about moving your body every day. And I'd be like, what? No, it's not about that. But now I totally get what they're saying when people say that now because I'm not working out for any particular purpose I'm not working out for a specific date or anything it's just the consistency

of showing up every day and literally moving my body and getting those endorphins flowing and that's what sets me up for my day is those endorphins that you get in the morning and feeling like, you know, you've started your day the right way. And so then after your workout, do you do breakfast or anything like that? What does it look like after? After my workout, I didn't use to eat breakfast,

but I just started just, I'm starting a new routine I guess you could say not routine it's I don't know if you guys have heard of the macros like counting your your macros because I've just gotten into this whole weight lifting thing I started reading a lot about nutrition and diet and so I got really interested in preserving muscle and just like being healthier and more fit again not for any reason or anything upcoming but just for my health and it's really you know supposed to balance your hormones and give you a lot of energy and before I would eat very sporadically throughout the day when I had time or sometimes in my car, which is not very healthy. So I read into this and I looked,

I looked up, you know, all the benefits and I was like, oh, I should really try this. So now I have to get in a lot of protein every day. And so, yes, I have to answer your question. I have a smoothie after my workout every day. Where did you start finding out about macros and things? Did you have like Did you find a good resource? I read a book. It's called Leaner, Stronger. Wait, what is it called? Mike Matthews is the author.

Okay. And it's a very scientific-based, long, very intricate book. If you're not into, like, huge details, then it is a lot of information. But I'm there with like my highlighter taking notes um and getting really into it so I I like that kind of um program where it's like okay I'm I'm doing this challenge and it's really good for me so I should try it out and then I actually start following a bunch of you know Instagram accounts of of different people that that do that and talking to friends and so now i feel like i put all those pieces together and trying it out and it's great so what about self-education i think with exercise and nutrition i think everyone's

bodies are so different and just like learning like putting yourself out there to understand different ways of doing it different ways of eating and times of eating and then really like working out what works for you because i think there's like traditionally a lot of pressure like oh it's like this way's right way and this way is the wrong way and you know so and so is the only thing you should be doing and it's actually no like we all have such different body types and finding out what works for us individually not only for like um our body composition but also like our routines and our hormones and our own wellness I think

all play into it definitely and then just my final question is there like a specific way that you love to plan your day any kind of ways you plan out how you're going to get things done things like that yes so basically I've learned that I need to batch all my time pretty much. And people are like, oh, you're a real estate agent. That's impossible. How do you do that? Well, what I do is if I get a showing request in the morning, I'll ask them, can you do it in the afternoon?

Very simply. If they can't, then of course, I'll make exceptions. But I try to make it so that my day after my workout and my smoothie is back at my home office in front of the computer getting getting you know contracts done going through all my emails returning calls and then that way in the afternoon I basically can be out in the field if you want doing showings meeting with clients and you know before I would be running back and forth between office showing office showing and I was like this is just very. So this is how I like to set up my days now. I highly recommend. And as far as keeping track, you know, of clients and all of those things,

I do use my notes app. Very simple. I've tried, you know, to do lists and all these other apps. Definitely, you know, you have to and all these other apps. Definitely, you know, you have to write everything down because that's just, I can't remember everything. Nobody can. So you definitely want to brain dump into somewhere, whatever you're going to use, whatever that may be. I do tend to keep my, you know, my, my notes app on my computer out. I have lists, you know, my buyers, my sellers, and pretty much my to-dos and that's pretty it it's very simple for me anytime I try to get complicated it does not work out I can definitely attest to being someone who likes to write things down ain't that right yeah I love

writing things down too and then guess what forget the notebook at home and I'm like see this is why technology I know I keep trying to get on all the tech ones, but I love a little notepad and pen. It just feels good. I know, right? I love. No. What do you use? What do you girls use?

Yeah, it's the same. I write everything down. And I have different notebooks for different things. Yeah. Oh, you do? Yeah. Oh, yeah. We're like notebook queens.

I love notebooks. I buy them all the time. I buy them, never fill them, but keep buying new ones. Yeah, totally. Thank you so much. Where can everyone find you? You can find me on Instagram, at Farrah Britt with two Ts, and possibly, well, not possibly, on YouTube soon.

Soon, soon, soon. I'm filling the library and getting some episodes ready, and then I'm going to launch soon what are you going to do on your channel? what kind of stuff? it's going to be the same like my Instagram a mix of real estate and lifestyle but much more personal

much more in depth people ask me all the time about things that they ask all of us makeup, skin care routines I love that stuff I want to do that but that will be kind of the avenue I'll do more of that on YouTube that's so exciting so have you been learning the whole setup and fashion content and things like that not the setup I've just been

filming episodes and gathering and then of course I'm like oh well I need to do this one before I launch and I need to do this one before I launch so I know I just need to launch I know I know maybe you should like put a date out there now we can all hold you accountable oh god okay summer okay let's do it I did much before I launched my channel and I'm so glad that I did because it was it just meant that I had so many episodes in the bank that I wasn't worried pressure to keep up every single week. Yeah. So it's been, it's actually been really helpful for me to do that. So I do recommend that.

Okay, good. Well, I'll have to hit you up for more tips once I get closer. I don't know anything at all. It's been, it's been really fun to do YouTube because I was the same, just like creating content on Instagram and I was putting so much effort into it and then realizing that once it's done, it's done and people aren't going to keep discovering your old content right so it's been really fun to put content up there that has a longer shelf life and you can just continually push people to that it's been really great that's awesome you'll love it I'm excited yeah but

batching is the way forward batching batching is the way of life thank you so much thank you ladies thank you so much thank you thank, ladies. Yeah, this was super fun. Thank you. Thank you for having me. See you next time. Thank you.