the bossbabe podcast - 175. Tips For Creating Viral Video Content On Instagram With Kia Abrera

Episode Date: July 20, 2021

Instagram just announced it’s shifting its primary focus to becoming a video-sharing app – which can feel intimidating if you JUST figured out how to pose for the perfect Instagram photo. But not to worry: on this week’s episode, we’re joined by BossBabe Société alumni Kia Abrera. She’s sharing how she cracked the code and started to create video content for Instagram that really works...and it’s not as hard as you might think. Plus – she’s giving you her secrets for how she generated more money for her business in six months (think: multiple six figures) than she had in five years – and how you can do the same. Links: Join Societe: https://bossbabe.com/membership Soul CBD: http://mysoulcbd.com/bossbabe  Follow:  BossBabe: @bossbabe.inc JNatalie: @iamnatalie Danielle: @daniellecanty Kia Abrera: @kia_abrera

For me, you know, being a Filipino who invested in such a high ticket course, especially in a mastermind, we want to make sure, you know, when we're operating from a standpoint of, okay, I have to make this work because this was worth a lot of money. But the moment that I shifted that perspective to, I have to make this work because there's a mission tied to this. And the reason why I invested here is because I wanted to expand that mission. So if you're tied to something deeper than just return on investment, then it's going to reap benefits for you. Such a powerful thing for us to shift our perspective from the monetary result to the actual impactful results that we can do. this episode is brought to you by soul cbd now i want to share a little bit about my favorite cbd line because if you've been following boss babe for a while then you know how much we love

soul cbd and one of my favorite products is the Calm Capsules and the Strawberry Gummies. Now, I actually started taking CBD quite a while ago to help me with stress and trouble sleeping at times. And I started getting into the habit of eating two of their strawberry gummies right before bed. And it's really helped me get amazing sleep. Not only do I sleep better, but I also wake up feeling calm, rested, and really ready to take on the day. Also another reason why I love the brand is Sol CPD products are actually grown in the US, they're organically farmed and gluten-free and in addition to all of that all of their products contain zero THC and are tested by a third-party lab. So I really just wanted to pop in here and say that if you have any

issues with discomfort, stress, anxiousness or trouble sleeping, I highly recommend you try this brand. So check out our episode notes to learn more about the products and access our 20% off promo code using BOSSBABE. OK, so that's 20% off all Soul CBD products using the code BOSSBABE. Welcome to the BOSSBABE podcast, a place where we share with you the real behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all. I'm Natalie Ellis, CEO of BOSSBABE and I am joined by Danielle, whom I have just left and already I am missing you so hello there friend. I know I miss you too we're back to Zoom calls and Zencaster today. I know um today is we're interviewing a very special guest we're interviewing Kia Abrara and she we actually met

her because she is a student of Boss Babe and we've just watched her journey. She's absolutely phenomenal. So I cannot wait for you to hear this episode. We really dive into video because as you know, there was a big Instagram announcement about Instagram is not just a photo sharing app anymore. It's really going to be video first and video centric. And for a lot of people, I think that's overwhelming. So we got into that. I'm very excited to hear it. And today's a special day for me. Do you want to know why, Danielle? Well, as I'm better at dates than you, I know why. Tell me. It is your wedding anniversary today. It's my fourth wedding anniversary. And it always

feels so much of an accomplishment because as you know, I got married just four months after I met Stephen. And so many people, when we got married, thought that after I met Stephen and so many people when we got married thought that it was like like a silly decision and we didn't know what we were doing and I feel like with every wedding anniversary I'm just like yes we did it like it's something so big to celebrate so I am having a great day good I'm really pleased I'm really proud that you got the date right July 20th do you want to tell the story are we allowed to is steven over it yet steven doesn't know sorry still doesn't well i don't think he listens to the podcast he definitely doesn't listen to the podcast i've asked him too and he said he's not interested so charming story i know well let's preface this with i do

have an issue with dates it's not that i like don't like my, I do have an issue with dates. It's not that I like, don't like my husband. I just have an issue with all kinds of dates. So I'm just putting that out there before you tell the story. Well, I think partly, I think you should tell us on the story, but let's just also say, yeah, Natalie is a very,

very intelligent woman has so many bright qualities. However, her recollection of dates and times, it could really be described as appalling like it I mean I have had sat at so many dinners where I've said Nassi when's Stephen's birthday and she genuinely gets it wrong over and over and and I think I'm getting it right too you know like when I'm like oh I've got it I've got it so we basically had a client I'll start the story off we had a client a couple of years ago who wanted to engrave some necklaces for us so we each had these necklaces engraved wait you call it

necklaces not necklaces yeah I say necklace some people say necklace like I didn't know that was a thing the more you know it is it's potato potato you know tomato yeah necklace necklace interesting if anyone knows that to be not true can you dm me so that I have some like ammo against her but continue and if you know it to be true can you dm me so I can counteract this this attack um anywho look at you trying to like deviate yeah exactly so um basically we had these um necklaces engraved with these special dates and I messaged Natalie saying hey like what what date did you get engraved on your necklace and she was like this date and I was like August 20th and I was like why

she's like oh it's mine and Stephen's wedding anniversary and I was like no it's not like oh my god Danielle had to actually tell me that because I was like getting ready to wear it and I was gonna be like oh my god Stephen look how much of a nice wife I am I'm like wearing our wedding anniversary around my neck and Danielle told me right at the like right time the so that he still doesn't know I was like that's the wrong date your wedding anniversary is July 20th and you're like is it you and the worst thing is you actually like we're like no it's august and i was like no i was convinced lie there we go there we go nally when's steven's birthday september 15th well done and it took you four years because last year i asked you this you got it wrong so well i know i've actually been practicing you know when you like assign dates to certain things and you practice over and over again i really practiced because i felt like at one point he was starting to get really upset about it. Well, he probably was.

I mean, I was starting to get worried. I'm terrible. So like if I ever forget your birthday, it's not personal. I really know. I know like a handful of birthdays. My own is so easy. Like mine's Christmas Eve. No one's going to forget that.

I wouldn't give you the opportunity to forget mine. Like remember it's my birthday next week. Remember it's my birthday next week remember it's my birthday next week is yours August 27th no Natalie oh man wait what is it then 28th 29th oh you're absolutely useless what is wrong then it's August 28th and don't I just said 28th yeah after you said 27th that was one day off danielle are you kidding me i i'm deadly serious one day off is one day off you either know the birthday or you don't know the birthday simple as but do that mean i could have given you like an early birthday present and that would have been like nice no it's not it's not passing i'm gonna keep testing i honestly was just i was like I'm gonna present

her right now with her birthday and she's gonna be so surprised now we know I'm not doing well again now we know you're incorrect oh well I don't even take offense at this point I'm like well I can't even remember her husband so take that three years listen I'll always show up at least I'll show up yeah okay so we should really dive into this podcast it was absolutely amazing you guys and if you are wanting to start and scale your business listen to Kia's story because no joke she went from $12,000 a month to $200,000 a month in six months and if you want to know how listen to the podcast and if you want to know about any of the products that we sell at Boss Favourite which she's going to talk about she's been part of all of them

society iga ols we are going to drop the links below so um make sure you go and have a go and check those out to see if they're appropriate and can help you on your next journey let's see if they're appropriate i love it okay let's dive. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. Welcome to the Boss Babe Podcast, Kia. We are so, so excited to have you on today. Thank you. Thank you so much for having me. I've been excited the entire month. Nat and I have been so excited because you are a very, very special guest.

Because not only have you built an amazing business, but you have actually done it, leveraging the Boss Bay products. I know you're in the society, you're in IGA, you're in LLH, you've been in our mastermind. And so I just wanted to start this conversation by just letting you tell our audience a little bit about yourself. So where you're located and how you got started in business. I'm all the way from Manila, Philippines. So to all my Southeast Asian brothers and sisters. So I got started in business about six years ago because my background is really in advertising. I graduated from film school and then just went straight into marketing and advertising. And then I met my husband in the advertising agency where we were working in. And, you know, after, you know, a lot of the burnout and a lot of the, you know, the things

that we just didn't agree with in the industry, we started to create our own little boutique agency. And we just started, you know, we didn't really have a direction. We just wanted to start something that was our own. So when we did that, you know, we started to serve a lot of small to medium enterprises here in the Philippines. And then we found that it wasn't really that sustainable because, you know, the pay was small and it wasn't really sustaining us and wasn't sustaining our business. And then we started to pitch to larger clients. And then, you know, at that point, we still weren't clear with what we wanted to do,

what we wanted to concentrate on or who we wanted to serve. And then just, you know, fast forward five years later, we started narrowing down to just doing videos, just doing strategized videos. And then we narrowed further down to becoming a social impact marketing agency that concentrates, again, mostly on videos. Um, last year, uh, I started to get into the coaching world and that's when I got introduced to Boss Babe, the community. And then I started with, you know, um, the, the challenge, the monetize your Instagram in 10 days challenge. That's where I started to jump in. And that's where the story went. That's where my story with Boss Babe started. And I've been incredibly blessed and happy to be part of the community, getting all of these amazing results that, you know, it's been great.

It's been an amazing journey so far. And I'm looking forward to sharing more of it today. I love this. Thank you for sharing because I think this is something to really highlight to a lot of people. Like you said, initially you had a business for six years. You started, and when you actually found Boss Babe around a year ago, you were feeling really confused and not really sure where to take that. And so you've leveraged some of the products that we have at the Society, OLS and IGA to really, like you say, niche down into what you enjoy. And you talk about video content. So do you want to just share a little bit about what you found about video content that's really helped you not only just push your business, but also grow other people's. The main thing that I found with videos is that it becomes a relationship

touch point for a lot of people, just because it's so multi-sensory. It's not just, you know, you know, text on a screen, or it's not just audio. There's a lot of senses that's being touched when people watch videos. They can see who you are, they can see how you're moving, they can see how you connect. And for me, I always tell at least my students in my program, I always tell them that the camera is not a camera. It's a human being that you're actually talking to. So one of the things that I find that intimidate people when it comes to creating their own videos is that I don't know how to be confident on camera. And then I tell them that, well, do you know how to talk to people? So being in front of the camera is just basically you talking to people, talking to one person and trying to help that person out.

So for me, video is such a powerful tool. I mean, we saw the surge of personalized videos in 2019 as becoming the most powerful marketing tool. People just going on their phones and recording themselves and telling people how they feel, telling people about what they've been using, telling people about all of these things, just being authentic. And when you're using videos, you're actually nurturing your audience in such a powerful way and in such an organic way. It's just a powerful tool that people should leverage nowadays. Yeah. And I think that's two big issues when it comes to using video in your business for people that aren't, you know, very experienced with it. One is the confidence issue, like you mentioned, and people feeling like as soon as they get in front of the camera, they freeze and they don't

know what to say. And the second element, I think, is the tech, you know, how overwhelming this setup is and everything that there is to learn it feels like the list is endless and so for people listening who probably are sitting there and they say seen the Instagram update come out a couple of weeks ago saying that you know it's not just a photo sharing app anymore it's video first and all those things there's probably some people sitting there going you know what I've just figured out how to master pictures. Like I've only just figured out how to pose, how to edit. Now all of a sudden I have to pivot and do videos. I don't want to stand in front of something dancing. So for that person who is getting overwhelmed by the idea of doing yet another thing and doesn't really know where

to start with segments or tech or any of that stuff. What's your beginner advice there? I actually posted a poll on my Instagram. And the number one thing that people get intimidated by when it comes to videos is editing. So the first thing is that you don't need so much tech. You can use your phone. That's it. The second thing is in editing, you only really need two things. You only need to be able to trim or split a clip. And then the second is for you to add text. That's it.

Almost every single free platform on the market can do that because editing is, you know, the fundamentals of editing is really just making your story cohesive. One of my biggest philosophies when it comes to videos is to keep your audience in their seat, S-E-A-T, keeping it simple, empathetic, actionable, and tight. So one of the things that people forget is the tight part where you want to, the editing is just making your video as cohesive as possible and giving people value in the soonest possible time. The way that people are consuming products and consuming services are based on three things. Number one, people are now smarter. We have smarter consumers, which means that people know what they want.

And then the second is that people are looking for convenience. And then the second is that people are looking for convenience. And then the third is that people are looking for something personalized. So when it comes to video content, the way that you deal with smarter customers is to be authentic, just to be yourself in front of the camera. And I think that's the easiest thing in the world. It's just that we're not confident in our authenticity. So, you know, when you're a beginner, just use your phone. You don't need all the bells and whistles. You don't need all the lights and sounds and all of the tech.

You just need to be yourself. You just need your phone. You just need a free editing app and then edit it in such a way that you're getting all of the spaces in between and then you're just giving people value. So that's really it. We don't need to overcomplicate and we don't need to overthink things when it comes to video. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love. Not to

mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe

listeners a 30-day free trial. Go to kajabi.com slash boss babe to claim your 30-day free trial. That's kajabi.com slash boss babe. And what's your favorite editing app? CapCut because it's free and you can do all of the things with it. I love that. I love in shot. And it's so true. As long as you can cut things and it's the right size, then you're pretty good. And what about, so let's say, you know, someone's listening and they're like, I don't really want to do the fashion wheels where I'm doing outfit changes. And I don't want to do the dances. I really want to provide value more in a setting where they're sitting talking to the

camera but that might come across as just a bit more boring is there anything that they can do to spice up the video a little and make it a bit more interesting well for me it's really you know just you just have to let your own personality come through because this is one of the things that people get intimidated by so one of the things that, you know, Adam Mossery of Instagram was saying is that the reason why they are leaning into videos is because people want to be entertained. People associate entertainment with, you know, dancing and, you know, having this really bubbly personality and all of these things. But Rick Cesari, one of the people that I follow when it comes to video marketing and video persuasion, he says that the moment you try to become entertaining is the moment you fail. So when you try to become entertaining, there is a certain, you know, fakeness to it that happens.

When you're just being yourself, then you're no longer having to try. And if you're the kind of person who just wants to sit down and give value, just communicating value to the right people, that's entertaining. To the right people, to your ideal audience, that's entertaining. So it's really just a matter of doing what works for you and then optimizing that. Yeah, I love that. And one of the things that we've been doing at Boss Babe is, is edutainment. So education with entertainment intertwined, because as social is evolving, we need to evolve too. And what you might have put out in a launch two years ago, isn't really going to cut it on social media. This time round without organic marketing,

we constantly need to be evolving and changing. And so we've been asking that question, what does edutainment look like for us? How do we figure that piece out? And I was just having a call with my team because we're in a launch right now. And I'm managing all of the marketing that's going out for it. I was on the call with my team. And they were like, how do you want us to structure the content that we're going to propose to you? And I said, go away and create a storyboard. Because we might be in a launch for two weeks. And so what's the story we're telling over two weeks, it needs to be a story, it needs to work together. Where do you start? And where do you end? And, you know, let's imagine at

the beginning of that two weeks, someone doesn't know us, they don't like us, they definitely don't trust us. But at the end of the two weeks, we're hoping that if they're a fit for our program, they're going to opt in. And so what do they need to know? What do they need to see? How do they need to feel over those two weeks? And that has been really powerful. And it's something I teach a lot of our clients too, because I think a lot of people get really overwhelmed with storytelling. They're like, I'm, I don't know how to tell stories. I'm not sure. And it's sometimes as simple as pulling out a piece of paper and putting a bunch of blocks on there and storyboarding it out like we did when we were in school. And all of a sudden you get to see how much easier it can be. Have you found that kind of thing, too?

Yeah, yeah. You know, people are emotional beings. As emotional beings, we always gravitate towards good storytelling. So actually, if you see some of your favorite videos, perhaps, or for everybody who's listening right now, if you look back to the most amazing videos, perhaps, that you have watched maybe just in the past six months, let's say, you're going to notice that not all of them have the lights, not all of them have all the bells and whistles of video. They don't always have, you know, George Lucas level of editing. They don't always have that. Sometimes it's just a talking head and they're telling you something that inspired you, something that resonated with

you. It's because, you know, people are sharing their experiences more and more authentically now on video. And people can absolutely do that, you know, because it's something that's happened to them. It's something that's authentic to them. They don't need to be telling someone else's story. They just need to tell theirs. And then, you know, what have you learned from it that's going to give value to the people who are listening and watching? And I think that's one of the biggest changes that we have seen really in video you know we used to be very very high production you know the barrier to entry for something like YouTube was so high whereas now with platforms like TikTok and Instagram doing their reels you know people anybody can do it like you guys just discussed right at the very beginning as long as you've

got some of these simple apps and you're speaking from an authentic place, you can start creating those videos. I am really curious though, we know that like getting people's attention in those first 30 milliseconds is absolutely crucial to getting them into your video and watching that. What are some of the strategies that you've noticed that have really helped hook people into the beginning of watching videos? One of the strategies that I know of is number one, using the word you within the first four seconds or within the first sentence. So that actually ups your conversion rate to about 64%. So people will click if you use the word you. But if you use the word you twice, it actually goes up to about 93%. Wow. So if you use the word you in your video, people are actually hooked because then you're talking to them and you're not saying anything about yourself first.

You're telling them how they're going to solve a problem, how you're going to solve a problem for them in that video. So one of the things that I learned from Chris Do, he was saying about the Roth formula, results, objection, and time. So for example, if you're going to talk about results, how to speak Spanish, let's say, how to speak Spanish, that's results. And objection is even if you haven't spoken a different language before, and then time in 20 days, you know, so learn to speak Spanish, even without the knowledge of another language in 30 days, something like that. So yeah, so he calls it the Roth formula. So results, objection in time. That's my exact YouTube. Yeah, that's what we do in all of our YouTube titles. And it really,

really works. I love that you called it out because it's it's been such an easy formula. Yeah, it is. Yeah, it's very high converting. And when you start your videos with that kind of formula, or when you start your videos with, you know, I'm going to solve this problem for you in 15 seconds. So if you're telling that to an audience member, and you're calling out their problem, you're calling out a challenge that they're having, then they are going to click on your video, but that's just the first gate, right? So that's the hook. So I usually have a three-part formula when it comes to structuring my videos. It's the hook, the how, and then the help. So that's the hook, what we just talked about. And then the how is you just laying out all of these steps very clearly so that the hook is achieved. So how do you achieve

the hook in the shortest possible time? So this is where you lay out the actionable steps. And then the help is the call to action. So the anatomy of a good call to action, it's not just follow me, subscribe to me, or download this and get into my email list. It's not just about that. You have to give people a reason to subscribe. So if you want more tips about video marketing and how you can leverage videos to scale for impact and profit and freedom, then follow me for more tips. So there is that three-part formula that you can use so that your videos can convert better.

I'm obsessed with this. And so much of what you're saying too, I really stand behind because we've seen it work so well with YouTube and, you know, getting into Instagram, doing video there. Hey guys, I'm just interrupting this episode today because I want to tell you about our membership for female entrepreneurs, the society. Now, Natalie and I created this in 2018. It's now the largest community of ambitious women and female entrepreneurs online. And you might be wondering like, Hey guys, why did you even create this in the first place? We get that question a lot. Well, Natalie and I were entrepreneurs ourselves and you might be wondering like hey guys why did you even create this in the first place we get that question a lot well natalie and i were entrepreneurs ourselves and we had two main problems that we wanted to solve first of all was we were freaking lonely we didn't know people like us building businesses that could relate to all the problems that we had

that could share tips and resources and recommend people we could work with. It was really lonely. We wanted feedback. And I remember giving my friends something that they could critique. And the feedback I got was like, oh my goodness, they just, they just don't quite get it. And so we wanted to find people like us. The second reason was we wanted to pick the brains of experts, but that was either impossible. They weren't doing it for one-to-one people like us, or it was something that, you know, was so freaking expensive. We could never ever afford it in a million years. We were just starting out after all. So we put our heads together. And like any boss babes do, we thought, how can we solve this problem? Well, you know what? We'll

go create it. And that's exactly what we did. And we are now the number one membership where female entrepreneurs connect, build, and grow. And we've helped thousands of women take their businesses, just like you, from startup to multiple six figures. We've had guest experts on, such as Jamie Kern-Lima. She's actually founder of It Cosmetics and sold it to L'Oreal for 1.2 billion. We've had Brendan Bouchard on, previous high performance coach to Oprah Winfrey. I mean, if it's good enough for Oprah, I feel like it's good enough for us. The ladies from Almost 30, they taught a phenomenal success kit on how to grow and monetize a podcast and they've amassed over 35 million downloads. So why wouldn't you want to listen to them? So if you are really serious about growing your business in 2021,

look no further. Like I said, we created it for boss babes just like you. We knew what the problems were because we had them ourselves. And the cherry on the cake of all of this is, it's just $37 a month. That's it. $37 a month. That's less than your weekly pre-work coffee run. So if this is making as much sense to you as it is to me, then make sure you sign up at bossbabe.com forward slash membership. All right, so sign up at bossbabe.com forward slash membership, and you're going to get access to all of these society masterclasses from these experts and many, many more, not to mention weekly group coaching calls, meditations, habits, a ton of stuff, and lots of special access to

Boss Babe products. So Natalie and I cannot wait to see you in there. And like I said, you can sign up at bossbabe.com forward slash membership. Coming back to your journey with Boss Babe, because I'm really curious, and I actually don't know the answer to this, maybe you do, Danielle. But I'm curious curious kia what was your first entry point into working with us was it the society was it a course what was the first thing you were like okay i'm gonna jump in i'm gonna trust these women and see if they really know what they're talking about well i was new i was very new in the coaching space so a former coach actually introduced me to you know the world of coaching and then i came across Boss Babe because of the monetize your Instagram audience in 10 days or 10 days to monetize your Instagram that was YouTube right

yes that was YouTube yeah yeah yeah yeah and it was one in the morning when the challenge starts here in the Philippines and I was there the entire time from start to finish. Oh my God. Yeah. And I actually leveraged those exact tactics and I got a really good beta client because of that. So, I mean, if it's just from one free challenge that I was able to get results, how much more, you know, if I actually join IGA. So IGA was what you were advertising at that time. So I just like, I am going to jump in. And at that time, it was a $2,000 product. And $2,000 in the Philippines is 100,000 in pesos. So my God, that's, that's a lot. lot but you know what let's jump in and then when i jumped in in comes the signature mastermind and you know what let's jump in i think it was like

um i i started with iga i think it was august i believe. I don't know if that was August or September. Yeah, it was September. Yeah, September. And then November came the signature mastermind. Like, let's jump in again. Let's do that. So, but you know what? The results have far outweighed all of the investments that we've ever, you know, I've ever done with Boss Babe.

Just before the mastermind ended for me, we hit 200k in six months. That is crazy. It was crazy. And I think a lot of it was just, you know, it's not just the mindset piece, you know, for me. I mean, I battle a lot with the imposter syndrome. I've been very transparent to, you very transparent to Ellen, to Kaylee, to everybody in the mastermind about my situation, about what I've been receiving as well you know, work through all of the mindset stuff, all of my mindset pieces. And one day I just decided to, you know what, I have to stop this and then I have to realign. And then when I started to realign with the mission of why, you know, why we're doing this, why this is important and something that the Boss Babe coaches and you, Natalie and Danielle, have always been reminding us.

When we started to realign with our mission, that's when everything just started to kind of skyrocket. And then when we went back into it with, you know, with a renewed sense of that mission, then we started to get all of these crazy results. So, you, you know, we, we three X our growth on Instagram, we doubled our email list and then we hit, I mean, it was the craziest thing when we hit 200 K that was the craziest thing for us. Cause it it's like what we achieved in the six months that we've been in our mastermind far outweighed like almost all of our revenue for the past five years at that time, five years. So now we're a six-year-old company now, but it has far outweighed all of those revenue goals.

It's crazy how much of a ride it has been it's not without its ups and downs but you know it's um it's just because of the mindset piece that we've been trying to work i think the minute that you know how to work through those mindset blocks is the minute that you know how to you know you can power through i think that's what the amazing thing about yourself is is like you say you came in i think you're doing like 12 000 a month at the point you joined and then like you say 200,000 we're talking about dollars here as well and for someone who lives in the Philippines yes like how has that changed your life that's eight figures in the Philippines and we started uh sharing our story on TikTok and how we hit eight figures after six years and the way that we pivoted our strategies and the way that we

sought out all of these incredible mentors. And now a lot of Filipinos or a lot of people in our country also want to learn. And now we have something in our arsenal, something in our experience that's actually going to help them. So the situation here in the Philippines is that 99% of small businesses, when they start, they fail within the first three years. And now it's become part of our mission to flip that number. So 99% of the small businesses has to succeed within the first three years. So, you know, now that we have all of these things in our arsenal, in our knowledge and in our experience, that we have something to teach.

And education plays such a big part in that because, look, five years with no roadmap. Right. And then with a roadmap, because the mastermind was all based on OLS. So you had IGA in your pocket, OLS in your pocket, that roadmap in six months months you made more in six months than you did what in five years is that what you're saying yes in about five and a half years yes incredible I do just want to highlight I think there's one thing being armed with knowledge but there is another thing showing up and taking action and you know that's one of the biggest reasons um that Nat and i created the products that we have is to encourage people to take action like yourselves like even within the society we

have calls every single week like what action are you taking what action are you taking because you can learn and learn but unless you're taking that imperfect action you're not going to get anywhere and i think that's the other point of entrepreneurship yeah a lot of it is mindset because it rests on you learning and then applying over and over again. So kudos to you for doing that. Your results have been phenomenal. Thank you. Thank you.

Yeah, and I was just going to say that too. I think sometimes people think that a course is like going and grabbing some magic beans. And yes, we're talking about our courses here, but we're never going to sit and say that it's a magic course it's not it's not going to do the work for you and you've been able to get the results because you showed up and you are like I am here I am present I'm going to be on every single call and I'm going to make the most of it and one thing that was talked about a lot within the mastermind as well was how much you were always so willing to show up and support other members too when you talked about the relationships that

you've built it was because of how much you poured into your relationships I really just want to want to say that too so if anyone is maybe listening and is a serial course buyer and isn't completing courses and wondering why they're not able to or they're not getting results, I would love to hear from you. What kind of things did you put in place to make sure that you were doing the work to ultimately get your money's worth? Because investing in a course is scary. It's a big investment. And some people get so terrified about the investment they make the investment and then they don't do the works they actually don't get their money's worth and

it's such a shame and we hate to see that yeah you know um i think for me uh you know being a filipino who invested in in such a high ticket course especially in a mastermind we want to make sure you know when we're operating from a standpoint of okay i want to make sure, you know, when we're operating from a standpoint of, okay, I have to make this work because this was worth a lot of money. But the moment that I shifted that perspective to, I have to make this work because there's a mission tied to this. And the reason why I invested here is because I wanted to expand that mission. So if you're tied to, you know, something deeper than just return on investment, then, you know, it's going to reap benefits for you. Such a powerful thing for us to shift our perspective from the monetary result to the actual impactful results that we can do.

I resonate with you when it comes to, you know, treating courses as like a magic bean or a magic pill that, you know, once you consume it, then poof, you have $200,000, you know, it doesn't work that way. You still have to put in the work so I know and one of the things that I really appreciated about the mastermind is the high level of accountability that we have you know people are checking on you people are making sure that you're actually doing the work I totally agree with that and that's one thing actually we've kind of implemented within the society and other programs more is that accountability too you know we've actually just put in text messaging systems into the society and support there because it it's so

powerful and just like you said sometimes it can be really hard like high barrier to entry and so for us at Boss Babe it's really important that we support people that know what no matter what stage they're at in the business and no matter where they are in their financial needs that they have we have something for everybody too and we can support everyone on that journey yeah yeah i was just going to echo that about the society and we're now rewarding people for like with points for logging in and just actually being on the site so you can use those points towards courses i want to go back to something that you said around your mission being bigger than you, because Danielle and I just kicked off another mastermind a few weeks ago. And the first kickoff call was exactly about that.

It was, why are you doing any of this? And getting them so clear on the why that it felt emotional for them so that they could feel that the real connection behind showing up and what they're doing to where they want to go or what they want to achieve or what the big mission mission was and for some people it's financial for some people they're like you know what I'm in debt and I need to get out of that and I need to create some security for some people it was their kids and it was the example they wanted to set for their kids and their life they wanted to create for their kids and for other people it was they had such a big mission in the world

and they wanted to get out there and create impact. And I think it's a really important thing that you mentioned. And I almost see it as like a Maslow's hierarchy of needs when you're starting out in business. Because in the beginning, you might have this big worldly mission, but if you can't pay your bills,

all you can think about is paying your bills. and so you go in with the hierarchy of needs you get your needs met bit by bit and by actually getting paid and um showing up and doing the work and growing your business in that way you're then able to start caring about things so much bigger than you and just like you said i think that's where the real magic happens and the real fulfillment comes from. And I know I've experienced that and it's a conversation you and I have had a lot, Danielle. Yeah, totally.

I think that it's, you know, I think that it's really important just to recognize that sometimes you just have to see those foundational needs, take that one step in front of you. Then the next step, I think a lot of the time, people try and take this leap to like the other end of the spectrum and it freaks them out and then they become overwhelmed and they procrastinate and they don't do anything at all versus going okay I want to make this

change I have 10 years to make this change I have five years to make this change whatever that is but you know what today I'm just going to do that first step forwards and I think that's what you did Keela I don't know if you went into this thing oh my goodness I'm going to to do that first step forwards. And I think that's what you did, Keela. I don't know if you went into this thing, oh my goodness, I'm going to have $200,000 in six months time. My thinking is that you probably didn't. And you were like, right, I want to have this amount in this set time. But I'm just curious, what you would say to anyone listening who is kind of feeling like, hmm, do I invest in myself?

Can I do this? Do I buy that product? Do I join the society? Do I join IGA, OLS, whatever that is? Like, I'm curious as to what made you make that last switch and what you would say to other people that are kind of like, oh, I just don't know if I can do it. Yeah, you know, I'm a huge believer in just doing the next doable step. I believe that our purpose, it doesn't change, it only grows. When I started my business with my husband, we just wanted to get out of the current situation that we were in. So we were in an advertising agency, it was really toxic, and we were burning out. So we wanted to start something

that was more fulfilling for us. And then that purpose of ours, it just grew. It just grew and grew. And right now, the big alignment of our mission came to, you know, we wanted to encourage impactful creativity, one brave story at a time. Ooh, I love that. That is powerful.

Yes. You should say that again, Kia. Just say that that's powerful yes you should say that again Kia just say that for my again you've been working on that let's hear it again it's encouraging impactful creativity one brave story at a time all of the things that we have been doing it's just because we bravely took one step in front of the other in front of the other. Now, for me, if there's a program that you really wanted to invest on, and you know that you can make it work without compromising, you know, food on the table, let's say, or without, you know, getting into another debt that you're not going to be able to get back in the near possible future. You still have to calculate these things. But taking that next doable step is just the key to it. It's solving the next big hurdle by looking at what's in your vantage point that you can solve at the moment. When I took the step to

enrolling in IGA, I knew that I was going to make an investment, but I was not going to compromise payments for my employees. I'm not going to compromise, you know, my daily day-to-day expenses. It just takes, you know, a little bit of sacrifice when it comes to the things that I want, you know, my personal gratification, you know, buying new makeup or buying new stuff, you know, so it's going to take just a little bit of sacrifice in order for you to invest in yourself, then do that. I think it's just a matter of delayed gratification as well, when it comes to this point. But again, it's really about taking the next doable step. That is so powerful, Kia.

Listen, I just want to say thank you so much for how you've shown up on this Boss Bay podcast. You have shared so many amazing frameworks. I know that people have been frantically taking notes on video content. And as we move into like the rest of this year and into next and Instagram announcing their new changes, like video is going to be part of people's lives on social media. And they're wanting to learn how to utilize it

and create it more. And the content that you've just provided today has been amazing. So I'd love for you to just share like your social handles, your websites where people can follow up with you if they need to. Yeah, I'm most active on Instagram I'd love for you to just share like your social handles, your websites where people can follow up with you if they need to. Yeah. I'm most active on Instagram because you have taught me the power of

Instagram. So I'm most active on there. It's at Kia underscore Abrera. So if they want to follow me on TikTok, I'm also pretty active there. So I'm at Kia Abrera without anything just straightforward kia abrera so yeah those are my socials if they want to follow me i love it thanks so much thank you thank you for having me this is amazing Thank you.