the bossbabe podcast - 179. The Secret To Creating Viral TikTok Content With Bunny Barbie

Episode Date: August 17, 2021

TikTok is here to stay, and it’s time for you to get in on the movement. So we invited viral TikTok star, Bunny Barbie, to The BossBabe Podcast to share the secrets behind how she grew her TikTok following to over 1.5 million followers. And the best part is: there’s no complicated choreography required In this episode, we cover everything from content creation, how to monetize content + how to clap back at people on the internet when they’re mean. If you’re ready to start showing up on social media in a new way, this episode is for you! Links: Join The Société - bossbabe.com/joinsociete Soul CBD - mysoulcbd.com/bossbabe Use code BOSSBABE15 at checkout for 15% off LinkedIn - LinkedIn.com/BossBabe Follow:  BossBabe: @bossbabe.inc Natalie: @iamnatalie Danielle: @daniellecanty Bunny Barbie: @thebunnybarbie

Kind of when you're first starting, if you want to go like hashtag female empowerment, it doesn't really change the effect of your, I would say the more that you post, the better you're going to do. How often do you post? I used to post 10 times a day. What? What? so you guys Natalie and I have just been chatting off air about how we both have complementary skill sets we are relaunching the podcast real soon with video format and we absolutely cannot wait and I was just sharing with Natalie I was like I'm doing this all this organization stuff but I need your creative design eyes because that is not my forte is it it's not and we were just laughing so hard I was like I would be really surprised if you said oh I'm gonna take this on like I wonder what what I would get back like what

the assets would look like I would get so stressed about it I think this is one thing I've really learned as I've like stepped I got further in my career around what things I'm good at and what things I'm not I think for a long time it was difficult for me to own the things that I wasn't good at but when you start owning them it's like liberating you're like you know I am terrible at design like so bad do not give me anything so just for you guys to laugh behind the scenes um Nalia's obsessed with fonts we were watching Gossip Girl the other day and she's like oh my like so bad do not give me anything so just for you guys to laugh behind the scenes um Natalie is obsessed with fonts and we were watching Gossip Girl the other day and she's like oh my goodness like she paused the tv to look at a font and I was like are you fucking serious she's like just

look just look here and I'm like Natalie I don't give a shit just press press play and then when I send you over like slide decks and you freak out because I've not used the correct font oh it really it really freaks me out I have to train myself to look beyond the aesthetics look beyond the font so whether things are capitalized whether they aren't I'm just such a visual person that I have to like train myself to look past it but it's also so funny because you point out things that I'm just so uninterested in like we start talking about an idea and Danielle will get into the details and all of a sudden she knows in her head all of the boxes we need to take all the things that need to get done and she

starts telling me this and I'm so far gone from that conversation and it's just nice yeah it's nice to know what you're good at and what you're not good at because I'm never gonna try and fit into that box because uh we'd be in some legal trouble if I did we'd be in legal trouble there would be a lot of trouble you would get us into you also get so enthusiastic at the beginning of something and then you're like oh I'm done now and I'm like dude you're just leaving me with this baby okay and then I'm off to the next idea yeah I have a lot of energy for the beginning of projects like I could take nothing and turn it into something but then I'm off to the next idea. Yeah, I have a lot of energy for the beginning of projects. I could take nothing and turn it into something, but then I'm ready to pass it off and move to the next thing.

So find yourself a business partner that doesn't have the same skills as you. It's like the best hack for business ever. And our biggest tip is choose it on your zodiac sign. I'm joking, but I'm not joking. Some people are going to be like, oh yeah, that's actually really good. And then some people are like, zodiac signs are a load of trash I don't think anyone listening thinks that I hope not really DM us if you think that I'm really really curious oh my god I'm really upset okay we should actually probably start this episode hey we should dive in okay

who are listening is really wanting to learn TikTok and in a way where you're not having to learn all of these complicated dances. I am. So hopefully you are too. So we invited Bunny Barbie onto the podcast because she blew up on TikTok a little over a year ago, very, very quickly blew up and has experimented with a ton of different content formats. And we really wanted to get her on the podcast and grill her. What are you doing? Tell us everything, dissect it, break it down. And it turned out, you know, she is an incredible entrepreneur and businesswoman. I'm saying turned out, we knew that going into it, but we were going to have the conversation structured around TikTok. But where it went was so interesting because she has so many layers and so much depth to her. So

if you're an aspiring entrepreneur So if you're an aspiring entrepreneur, if you're an aspiring TikToker or aspiring influencer, this episode is going to be for you. And before we dive in, I want to tell you about our sponsor for this episode, Soul CBD. You guys, I think I've been talking about Soul CBD for like 536 years. I'm obsessed. Listen, a couple of gummies on a nighttime really takes the edge off. Can be tempting to want to, you know, go for a little glass of red wine at the end of a really hectic day. Soul CBD just does it for me. I take two gummies. The vanilla is my favorite. I know raspberry is yours, Danielle. I reach for a couple of gummies. I take them. It takes the edge off. I

feel so chill, so relaxed. I don't want to be on my phone. I'm just like buried into a good book or good conversation with Steven. And what I find is I get a really, really good sleep. If you're curious about how CBD generally works, we actually had the founders of Soul CBD on the podcast. So Google, if you want that episode, it's really, really good and really breaks down CBD as a whole. But I'm telling you, it's an absolute game changer

for stress, anxiety, relaxation, and sleep. So if you've heard us harping on about it for long enough, and you're ready to pull the trigger and stock up, you can save 15% with the code BossBabe15. So what you're going to do is head to mysoulcbd.com forward slash boss babe. On this page, we have listed all of our favorite products as well as all the benefits because I know it can be confusing knowing which ones to go for. And there's a few different types of products that do different things. So mysoulcbd.com forward slash boss babe for all of our favorites and use the code BOSSBABE15 to save 15%. And with that, let's dive into the episode. A boss babe is unapologetically ambitious and paves the way for herself and other women to

rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself, confidently stepping outside her comfort zone to create her own version of success. Welcome to the Boss Babe podcast, the place where we share with you the real behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all. I'm Danielle Canty and today I'm joined by two beautiful ladies, my co-host Natalie Ellis and Bunny Barbie. Welcome to the show. Thank you so much. I'm so excited to be here with you guys. We are really excited to have you on. Okay, Bunny.

So for people that don't know you, can you tell us a little bit about who you are and what you do? I do everything. So I have a children's curriculum. I have a podcast. I am a TikToker within this last year. I also own a software company where you can do conversational texting and documents via text. So like if we had this meeting, I could send you a little text,

you two buttons and it's signed. And then, which me and my husband built. And I also am the first woman to ever produce, create and film her own reality show, which is coming out too. Wow. What a list. and like so like different as well everything's different I love that about you it's not like you just kind of like honed into like one sector you're like crossing industries I like I like everything I like doing it all goals yeah I love that but a lot of it fails you can't you can't do everything and expect everything to work I love that we're gonna come to that because there's a very important lesson in entrepreneurship for sure so I've been stalking you and I watched the video about the reality TV show.

You guys, wait till we get into this. It's a great story. But first, I want to know, you're like really good friends with your husband's ex-wife, right? I am. Have you always been? Like, I couldn't, what, tell me more. Yeah, as someone who's going through a divorce, how the hell does that happen? I know, imagine. Can you imagine? you imagine no not right now I can't you you don't have children right no yeah that would be it's a transition for sure yeah you know I think um my husband and his ex-wife I actually call her my step-wife because she's like a part

of my family at this point and I think because they ended on such good terms, but they were also divorced for 10 years before I had ever even met my husband. So it wasn't like this, you know, like he's going from her to me. There was a ex-girlfriend in between her and I who I don't get along with. And it was a really rocky

because my husband's ex-wife was a life coach at the time. Now she's the CEO of a business she owns with my husband. Oh, wow. They work together too? Wait, this is Leah. Well, this is getting really juicy. Hang on a minute. Okay.

They started a staffing company. They work in DAS and small cell. It's kind of complicated. It's way over my pay grade. But, you know, she was a life coach at the time and she really wanted to help this girl kind of move on with her life. And my husband had broken up with her a year before I had met him and she just would not let it go. She's been with a A-list celebrity for the past years and still like wants to come to my stepdaughter's graduation.

And like, you know, she did a lot of mean, evil things to me when it was like this transition. And my husband's ex-wife at the time was kind of like on her side, like we should all be a big family. And I'm like, this is not, this is like, she told my stepdaughter before I had ever met my stepdaughter that I was a porn star. Oh my God. When she was 14. So it's just been a really rocky road. And then once we all of us just kind of cut her out of our lives, it's been, everything's been good. That's incredible.

So you two get along, you spend a lot of time together. Yeah. I love that. I know. She like can't leave the house without asking me for fashion advice. Oh my God.

I love that. That's a good way. That's a good rewrite for a story. She like can't leave the house without asking me for fashion advice. Oh my God. I love that. That's a good way. That's a good rewrite for a story. I like that. Yeah. And that's really amazing. And cause I think there's actually like, you can choose to put your energy in two places.

You can choose to put it into hatred or you can choose to put it on something that's positive and growing. And like that sounds. And when I met my husband, I was 23 and my husband's a lot, he's 23 years older than me. So I, you know, my friends at the time were just like, why are you doing this? Like, why are you putting up with this? Like he's got an ex-girlfriend and ex-wife and it's just really complicated and kids like,

why are you putting up with this? And, you know, and especially with my husband's ex-wife, like they were like, why, why is she still in his life? Like, why are they still, why are they starting a business together? And like, why are they doing all this stuff? And I, it just never really bothered me because of how she was to me, you know, like she's always been like, it's never been like, she feels like they, neither of them want to get back together. Like it's, it's almost like she's like his sister, you know? And then it's just, we're like a big family. I love that. Okay, so diving into the reality show stuff. So I was watching your YouTube video. If people haven't seen it, definitely go check that out.

What happened there? So I had a reality show deal for a year before I started TikTok, which was about a year and a half ago. So it's been two and a half years at this point. It's with like the biggest companies. It's like 2019 time. 2018, maybe. Okay. And so it was, I mean, I think when I started, my son's four and a half and we started when he was like one and a half. It's been a long time. And so, you know, the week that COVID hit,

all of the executives flew to my house and we were like getting ready to start everything. And it had already been a year at that point and March and they came the week before and then COVID happened and they were like no one can travel we can't come there to film like we're just like literally kept putting us on hold for another like year and a half just being like like pretty much like they were supposed to pay us out of the contract we had already signed, never paid us. They were supposed to, uh, like we got contracts from the network. I paid lawyer fees to go through all these contracts. And mind you also the contract was for 11 years. So this was, Oh my God. It was insane. They knew it was going to be a thing.

I just want to rewind a second why did you decide you wanted to do reality show like what was that decision process because actually Natalie and I get approached like quite a bit I'm really curious as to like actually yeah I want to do reality show how did that come about you know the theme was mommies and I felt like and they kind of told us that it was supposed to be like working moms on Netflix, but like reality show version. So like empowering, funny, goofy, like moms. And I just felt like I could really fit in. Like if it was any other theme,

I don't think I would have done it. But they showed me how to basically do it myself in this industry. Like I've been in it for so long that like, thankfully I would never be doing my own show if it wasn't for them and like going through this whole process. And I think at the end of the day, they gave me a gift by not doing it because I think, I mean, the contract was really manipulative. It was like, we can put hidden cameras and listening devices. What? So that you don't know?

Oh yeah. It was really bad. And you couldn't get that taken out? That was like one of the ones that you signed? I mean, if you negotiate, but it was, you know. And then they get a percentage of all of your income on everything you do for 11 years. Wow. I heard that, you know, sometimes. I have seen Love Island occasionally in the UK. It was very big in the UK. And that's what happens with them.

They know that it really launches a lot of people's success, and so they take a percentage for like so many years after um which is kind of like i guess like owned by it which is i mean it's smart though i get i kind of get why they do it so that has led you now to you're actually producing your own show correct and i just want to put something out there that's not currently like on tv like like more empowering, you know, family dynamics that are different. And just, you know, me and my husband are pilots and we just kind of like travel around to our three different homes. Wait, on top of everything else, you're a pilot?

What? Wow. There's like layers and layers to you, Bunny. Like, yeah, I'm a pilot. Oh, okay. I have been flying. So I went to, there's these group, this sounds so fucking bougie. There's these groups that get together for it's just people who own and fly their own jets.

It does sound bougie. It sounds bougie. Alice is like, I've been to one of those. You know, tell us more about this world. So about once a year, they have like this huge event. Everyone gets together. Like they literally have like, who event everyone gets together like they literally have like who's that famous cooking guy like guy ferreiro whatever like cook for the wives or like

you know like they have like uh some country artists like jason aldean like have like a private concert like he brought my son on stage like last year like it's like a whole thing right super bougie but they do these courses for the wives which I did way before I had my son. And in these courses, you learn that the number one reason a pilot is incapacitated, a.k.a. cannot fly, is food poisoning. It's not heart attack. It's not anything else. Imagine literally throwing up and pooping like you can't fly, right? And my husband is a single pilot.

So I was like, okay, it's time for me to learn how to fly. I have a baby right so I started when my son was four months old um I have about like 150 hours in like a this is so plane and then I've never gone through the traditional like course because I don't really need to because like I'm I mean I'm not like flying by myself but I mean I can go up and land no problem that is wow incredible oh my god also also though also I don't drive a car whoa you just drive you fly you fly but you don't no biggie that is the most ally thing I've ever freaking had in my life I'm obsessed so basically you're going to be the

next Kardashian I love this idea so it's going to be a lot of like family oriented. Will it show the side of you that's really entrepreneurial and ambitious? I mean, the first we've only filmed the first episode so far. And, you know, it's kind of more intro into like the businesses and my life and my friends and my family. Like I have the most amazing girlfriends, too. So I just really want to, you know, like bring us all along on this journey. So and that's so

great that you're producing yourself because you were telling me you split your time between so many different locations so it's probably nice that you can bring it with you that's so nice and also you get to control the narrative because I wonder how many of these reality shows people get sold in to like oh yeah it's going to be about empowering women

etc but then it falls into the same old narrative that women are bitches all of this and it's going to be about empowering women, et cetera. But then it falls into the same old narrative that women are bitches, all of this. And it's like, that just perpetuates the challenges that we have with women versus like, if you can really control the whole narrative, I'm like, no,

I'm going to show what's true to my life. I support other women. I do all these things. Obviously there's going to be things that happen. I can build businesses. Yeah. It doesn't need to be like all this fight. I remember probably last year,

while I was still kind of with the reality show people, and they filmed Housewives. And one of the Housewives posted on Instagram, and she was posting all this stuff, and she's like, I hate the way that they film. We film all this family stuff. They never show it. All my audience is asking me to like post more

fun stuff they're tired of the same nasty drama blah blah blah and it was like she kept posting this and I was like this is gonna happen to me like I don't want this to happen you know so I'm just really thankful that I went through this process and I think I can do something special with it yeah I feel like that's a part of the challenge that we're in right now is like drama really sells I know and it's like people of the challenge that we're in right now is like drama really sells. I know. And it's like people get addicted to it. Like scandal.

Yeah. But actually, like, how good is that for everyone? I know. To actually be consuming on the daily. Like, I sometimes watch Real Housewives and it gives me anxiety. The shouting, I can't cope with. I'm just like. I don't feel we have enough drama to be able to do a housewife. Ours would be too boring. It's like, oh, you had this like one discussion this one time. Yeah, that was it. I don't feel we have enough drama to be able to like do a housewives.

It's like, oh, you have this like one discussion this one time. Yeah, that was it. That's what I loved about Kristen Cavallari's show. It was so much about her businesses and her family. And really, I don't remember seeing a lot of drama. And I thought that was so real life. Like, I love that. Okay, so the next question that I've been dying to ask you.

Can you please tell me about TikTok? Teach me TikTok. I know we need to do it. We are doing it. So what do we need to know? And also, you just got on TikTok last year. I just started last year. And you've blown up.

Yeah. How many followers do you have? 1.4 million. Almost 1.5. Wow. Rushing it. I need to know everything. Listen, I think the more authentic and real you are,

I think even just posting stuff like this and shortening clips and posting that on TikTok would do really well. Like people want to see authentic conversations. And like, I've seen podcasts like blow up on just TikTok, you know, especially if you interview some TikTokers. Okay, I need to do that.

Let's make a note, TikTokers. TikTokers, DM us. Okay. I need to do that. Let's make a note. TikTokers. TikTokers DM us. And yeah, I think that, you know, just being more real and authentically yourself will do, it's, it's, I think the days of Instagram are dying in general. I think it's turning into a shopping app, which is good for the app. I just think that they're kind of changing into like what they are and, you know, people aren't, because you guys do inspirational stuff, right? Like inspirational stuff is on TikTok. Like people are there to be inspired and, you know, feel better about themselves. So talk to me a little bit about format. So let's just say we decide we're going to do TikTok,

we get the app, we get the profile. There's so many kind of formats. There's so many things that are trending. There's so many different ways to do it what what did you start with and how did you decide to start with that this is a really good question because I feel like everyone always asks me like what my niche is and like how to blow up I don't have a fucking niche you don't need a fucking niche you just have to be yourself and be authentic so like as soon as as long as you're putting out like really strong you know content that's like even it just I mean I'm sure you guys have so many clips and things that you've already done that would be really empowering and inspiring to people and you know especially I would say

which I'm sure you guys are but leaning into that female empowerment audience like that's really I mean my audience is 90% female which is you know really rare for you know women because they get stuck pigeonholed into that like you do a dance in a bikini and then TikTok will never show your your profile to women again so I'm curious you decided to start TikTok you have all these other businesses you're a mom you're a wife you have all these things going on do you like plan it and you like have a day we're like right I'm filming TikToks I'm gonna batch create them and then they're gonna last me this month or are you like I'm just feeling this today I'm just gonna film this and post it

um I would say I used to more batch videos but literally when I say batch videos I'll literally do my makeup getting ready and I'll respond to 100 comments and then just put in my drafts like I put no effort into it like I literally just like respond and like talk things. I used to do that. I don't really do that anymore. I feel like, um, I think I kind of blew up cause I was really sassy to like mean comments. And I think we could do that. That's one thing we would That is my favorite thing about TikTok over Instagram. That's the reason I stayed is because like when people write you something nasty on Instagram, you're like, you're lame if you sit there and you're like, no, no, no. Like I hate you back.

Like that's so lame. Like I'd rather be like, I'm making a video, mic drop, and then that's it. And then, you know, it blows up and it's its own thing. And my followers are like, they end up deleting their account. How do you deal with trolls other than like responding with video yeah everyone like ignores it on tiktok you know like especially like no they just they just don't want to they either delete comments or they just ignore it in general like there's specifically like a few tiktokers that literally their entire page like everyone is like we hate you so much like every single comment and it's so

terrible and like disgusting but I'm the opposite like I if you say something that kind of bothers me it's gonna stew in my head until I get it out like I have to get it out I'm gonna make this video I'm gonna get it out and then I'm done with it like I'll never think about it again like I do it for my mental health yeah I can get that I appreciate that yeah do you remember what your first TikTok was that like blew up and got exposure and brought people to your page? So I had one, my first one that blew up was this guy said something about my body not being appealing to him or something like that. And I was like, and I was like, Oh, I'm so sorry. Like my body wasn't made for you or like something like that. And then that kind of blew up. And then I made a video when COVID first hit, I like made these face masks of like a picture of my face.

And I was like, Oh, like people need to see these juicy ass lips, like, like something like that. And people like totally blew up. And then people were like, you sound like Kourtney Kardashian.

That sounds like one of the Kardashian speaking. And I had never been told that before. And at this time I wasn't allowed to say anything about the reality show. So I was like, you sound like Kourtney Kardashian. This sounds like one of the Kardashians speaking. And I had never been told that before. And at this time, I wasn't allowed to say anything about the reality show. So I was like, really? You can even go back. I'm like panicked. I'm like, I've never been told that I sound like them before. Like, I don't want, like, I didn't want that to be my reputation that I sound like a Kardashian.

Like, I'm going into the same business as them, you know? Like, it freaked me out. And then, I don't know, it just kind of I that's been in the past I mean every once in a while people are like this sounds like Kim or this sounds like Courtney and like I just don't hear it so I don't know and did you when you were creating TikToks in the beginning and you were saying you had to be a bit more intentional about it were you going on and seeing what was trending and then doing that or were you just completely creating your own thing I never never did trends ever I've never danced I've never done like song trends nothing i just be myself because i'm

not here for the dancing ones no no we tried that once and we deleted it and we were like maybe a little twerk but i'm not i'm not doing a dance i really appreciate the meme ones not the miming one sorry and i think not enough credit is given to these people for the miming ones yeah you know when they have a voiceover, and they're saying words? Oh, okay. I've never heard anyone call it miming. What is it called?

I'm not down with the kids. Like lip syncing? Lip syncing. I tried to do a lip syncing one. I'm actually quite good at the lip syncing. I'm really bad. It's so freaking hard. I could not.

I can't. I'm really bad at it too. I was like, Hunter, I need a night to rehearse this. Yeah. Some people are really good at the lips. I'm really bad. I could not. I can't. I'm really bad at it too. I was like, Hunter, I need a night to rehearse this. Some people are really good at it. I can't even remember all the words. I'm like, I'm not an actress here. And like the timing and like I just, I could never be an actress. I'm not good with the script. I would like, like

even in front of you, I'd be like, like I'm just like, I have to be myself or it's not going to work. That's the conclusion I came to. And what about titling it, putting covers on it, using hashtags? Do you have any strategy for that? Never use hashtags. Kind of when you're first starting, if you want to go hashtag female empowerment, it doesn't really change the effect of your...

I would say the more that you post, the better you're going to do. How often do you post? I used to post 10 times a day. What? What? 10 times a day? 10 times a day what what 10 times 10 times a day i would just respond to comments but what if you don't have any comments in the beginning if you have zero followers how did you get your first i don't know i don't remember like i would just like kind

of post like even like that first comment that guy no i had zero like following it was just like like i had a picture of me and my son, like in front of our airplane or something. And someone says something about that. I don't know. And people ask me stuff too, because I also homeschool my son. And so, you know, even like videos like that have blown up. Like people be like, you know, your son's not going to be socialized or like your son's going to be awkward and weird. And I'm like, well, at least he's not being a troll on the internet because that's awkward and weird.

You know, like I, I just, just you know it's just kind of like but mine is really personality but I'm sure you guys are too so you just kind of have to I think starting with these videos people are going to comment and then you'll you know do you want just touching on that subject isn't it interesting how people feel like their opinion is the only opinion. Like, you know, you just mentioned you're homeschooling your son and people will say, you know, he's not going to be able to, like, socialise with other children or he's missing out. And it just astounds me,

the fact that people feel like theirs is the only opinion matters. Like, do you know what? If we were all the same, if we all thought the same, wouldn't the world be a boring place? It's so boring. Why do people even feel that they need to comment on that i'm just like oh you homeschool cool so like oh you homeschool this is harming your child like yeah what fuck off i'm like yeah i'm just keeping my son inside his bedroom all day long like that's what do i is that what i look

like i do like he travels the entire world with me like with this building that we live in in la he literally plays outside every day all day with all the kids in the building and it's like that's the thing it's not saying that oh yeah going to school's bad but neither is homeschooling right just let people live their lives right they want to do like I would never shame a mom for like putting their kids in school you know interesting to me but that's the difference though we are the kind of people that would never shame someone else for doing something because we're too focused on our own business right so the people that are focused on other people's business they struggle to really get anywhere yeah and i think that's a big thing

we just don't give a shit and we keep going where we're going it makes such a big difference let's take a quick pause to talk about my new favorite all-in-one platform kajabi you know i've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love not to mention our team couldn't be happier because now everything is in one place so it makes collecting data creating pages collecting payment all the things so much simpler one of our mottos at boss babe is simplify to amplify and kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting

organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe okay so you went on TikTok it completely blew up what I have loved about Instagram is the ability to monetize your audience. So we got on Instagram really as a business decision and we've been able to turn that into a multi-million dollar company and Instagram has really been the platform that's helped us build our email list and you know create what you see as Boss Babe today. I'm really curious what you've

seen in the realm of TikTok and monetization and business building. Okay I'm really curious what you've seen in the realm of TikTok and monetization and business building. Okay. I'm really curious because I feel like do you make, you don't make money directly. Are you saying directly on ads you do or like putting them into your other businesses? Other businesses. So our whole strategy was we built an audience on our Instagram account and then we would provide tons of free trainings, PDFs, all these different things. And people would swipe up, enter that email, sign up. We built an email list and then we built a membership and like slowly moved it since then. And so the smallest part of our business thing is like 5% of our business is brand partnerships. And we only really do it if we love

a brand, but we don't monetize it that way otherwise so you monetize mostly on like selling courses uh on memberships the main thing yeah there's a girl that i know that does exactly what you do on tiktok and she's got about a million followers okay i will send you her profile so you can kind of you know see what she's doing um i you know wasn't really before the show before i decided to leave the show which is about in February I wasn't really monetizing my audience other than the creator or whatever yeah I don't know if you're supposed to say like how much you get paid but mine was I'd say with I think since I've started TikTok it's like 25 grand or something is that they pay you yeah directly so you get paid for views okay and then does everyone get paid for views. Okay. And then... Does everyone get paid for views? You have to be approved for it.

But yeah, I mean, I think you have to have, I think it was like 100,000 followers, plus, you know, they get approved. Like if you have so many community violations, you wish they violate everything. It's very annoying. But... That's how Facebook...

Yeah, I was just about to say, that's how Facebook started. They always paid their careers. Going into industries. I think, was it yesterday? They announced $3 billion for careers. Yeah, Instagram too, right? It's all starting.

But anyway, sorry. Keep going. I make a lot of my money doing brand deals. And I do a lot of them. I think even just showcasing products, not necessarily saying like, this is something that I really love and I use, just saying like, hey, this brand sent me this.

I'm showing it to you guys. like just as like a spotlight um and I currently sell those for ten thousand dollars per video which is normally like 15 30 seconds and I do maybe three a week nine so so it is yeah for sure yeah so that's really interesting that's what I was wondering because I think Instagram has really built that for so many influencers. I was wondering how it works on TikTok. So what are your thoughts on Instagram? And I think that, just to go back to this, I think that brands pay more for the TikTok exposure

because they know it's not just your following that's going to see it. It's going to go more viral and you're going to have more views than if you ever posted it on instagram how does that work if you're not hashtagging and things to tiktok just show your videos to the people it just it just matters how many people like it in an amount of time got it okay so if they like swipe away that's why like some of these like brands that i work with they want me to put in like you know these green screens of like green

screen it's like a TikTok term but like you know like a layover of like me using whatever I'm doing and like explaining it in really deep time like this is gonna fail like this is not gonna people don't want to watch this they want to watch me talk about something that I like I literally spoke at Adweek and before I went on stage there were a group of TikTokers talking TikTokers talking and they were saying exactly the same thing they were like it really annoys us because obviously adweeks really aimed at like you know there's a lot of brands there um and they were saying like you know it's really annoying when a brand says like hey i want to pay you to do this but then micromanages the hell out of us

well they do it to us on instagram and we end up just saying hey have your money back i'm not doing it yeah but they were like hey look i'll do this and i'm also going to post on my way that you're not micromanaging and show you the freaking difference right like like advertising is changing brand partnerships are changing like they don't people don't want to watch the same and this one brand works with like every single tiktoker that i just did something with and like it's the same video over and over and like they literally wanted me to say in the thing um celebrities use this like this is why you should like it celebrities use it I'm like I am not I will go in a fucking grave before I say celebrities use this like I'm not saying that they're like stuck in the like I've actually, this past week, I crafted and did my own contract.

That's basically like, you're hiring me to do this content and there's like a bunch of different points in there. But like, basically, like I'm giving you two different samples of two different videos

that I will post. And those are your examples. Or you can pay me again for a different video because like I'm not doing it again. All these revisions yeah I know Natalie's been like close to throwing her phone out the window yeah no it's horrible yeah I there's sometimes I'll create content for a brand that I know will align with our audience

I'll send it to them and they'll say no we wanted it done this way and it's like a picture of the product on a table and I'm like firstly this is shit for my engagement it's not going to work for you and often I'll say take it or leave it I'd really rather not do the partnership and then they let us do it and then it works yeah or if they don't I walk away can I also say this whole conversation as well is like power of your gut as well like bringing because I think so often like we give away authority to like oh we think they're these big brands they must know better than us it's like their product they must know and this applies across so many different points in business is why i'm bringing it up but like what i really think is really important for

a lot of listeners who are starting their entrepreneurship journey or on it is like always listen to your gut and i remember i was having jamie kirkley moran who sold um uh it cosmetics like 1.2 billion and she was saying that exact same thing like you know i was told no so many different times i was told this wouldn't work so many different times i was like oh told this has got to be done in a different way and like these are just other examples of being like told something will work you saying and knowing in your gut that's not going to work at least we've done this way and then the point being proven it's like how many times does that like actually happen in our life sometimes that we have to like it's fine that other people are saying no but we just have to

be going home like no i know this is going to work i'm gonna get those results right like it i mean i just think that especially when you think like it's so glitzy it's this big brand and then you're like this is horrible yeah you know like it's not yeah because we put we put brands on pedestals we put people on pedestals the same thing with like when someone gives you advice oh it's not gonna work you're like oh my god i actually remember just deviating the story like it's like i actually remember when i first met natalie and i was gonna do boss babe and we were having these conversations and i told this multi multi-millionaire that I was going to do it and he said to me like Danielle I thought verbatim I thought you were an intelligent businesswoman I think this is the biggest mistake you're making of your career like pay

like just putting in that way more way more successful than he is yeah I'm just like but imagine if I had listened to him like all I had I didn't have any proof I didn't have proof of concept I didn't even have a business plan at that point I just had this gut but imagine if I had listened to him. Like, all I had, I didn't have any proof. I didn't have proof of concept. I didn't even have a business plan at that point. I just had this gut feeling that what I was doing was going to work and that, like, Boss Babe was absolutely where I needed to put my energy because I was leaving a successful career behind. Like, I was leaving stuff.

And I'm like, it's just over and over again, I feel like as entrepreneurs, as creators, you're always coming up against a no and being told you're doing something wrong or to do it a different way. And it's actually like, yeah, there's a lot to be said about learning from people and curating advice, but ultimately making your own decision.

You have to always make your own decision. Even if you fail. Yeah. Even if you fail, because at least you can learn from it so what was the initial concept of boss like what did you say to him that you were going to do well basically the point was that I was a chiropractor and I was going down chiro so I had chiropractic clinics so I was already like in my business place and this was completely online so I was leaving everything I knew behind and he was like you're

crazy you're doing this like you're giving up all of this stuff for an industry that you know absolutely nothing about he's like social media is like not going to be around like this like Instagram's like not going to be around like people pay for engagement people do these things like this is just not a business model that's going to be viable. And you know jack shit about it. I mean, it was true on the not knowing much about it, but that's why I was like, I just want my sleeves up and I'm going to learn this freaking thing. Like, not knowing is an excuse, but I'm going to learn.

So, yeah, that's how it started. That's why I thought it was crazy, because I was taking a complete pivot. Do you find it hard to, like, work together as a... No. Because I find that's very hard for most entrepreneurs to find someone that they work really well with. I think it was like universal intention, honestly,

that we met each other because we were just talking about it this morning. There's so many things that have happened to us in our company that you would think would tear most business partners apart. And Danielle and I don't fight like every like we every moment but something like this happens our relationship gets stronger and i think the best thing about our relationship is we're so good in completely different arenas and so we never step on each other's toes we respect each other so much like

when when we started dan Danielle didn't have a clue how Instagram worked I think you'd done like two posts yeah the Valencia filter and I loved it you know it's how she's the best in that detail that filter you know but I loved it and I was really really good at it but the stuff that Danielle was really good at like the behind the scenes business like knowing how to set up processes keep an eye on our finances like so many different things I'd never done before and so we came together and we saw okay I can't do it without what you can do you can't do it without what I can do let's work together and that's so

powerful it is and it's just been a total game changer for us we would never I was just saying on another podcast like individually we're good but together we're a force and when you find someone that you can work with like that that covers all bases it's incredible. Interrupting this episode to bring you a note from a couple of our sponsors. Today so many small business owners are busier than ever and time spent searching for and interviewing the wrong candidates for a job opening could be time better spent growing your business. That's why LinkedIn Jobs has made it easier to get the candidates worth interviewing faster and it's free.

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to get your role in front of only the most qualified people. Then use the simple tools on LinkedIn Jobs to quickly filter and prioritize who you'd like to interview and hire. LinkedIn Jobs helps you find the candidates worth interviewing faster. Did you know that every week nearly 40 million job seekers visit LinkedIn? You can post your job for free at linkedin.com slash boss babe. That's linkedin.com slash boss babe to post your

job for free. You really have nothing to lose. Terms and conditions apply. Yeah, I absolutely love this. I really have been a big fan of LinkedIn for posting our jobs for absolutely ages, but I also get it can be so daunting to hire A players. I feel like, you know, you can make and break a business on hiring good people. And that's one of the reasons that myself and Natalie actually created a masterclass within the society to help you guys understand how to hire A players. So if you're thinking, well, hang on a minute, I want to use this LinkedIn, but I'm also so confused around even where to start. We've got you covered in the society. So you can dive into a whole master

class in there where you're going to learn the four ways to identify if you first of all need to hire. You're going to learn how to create the perfect job description because let's face it, that can be confusing in itself. You're going to learn how to magnetize your dream team, how to save hours shortlisting the Boss Babe way. Natalie has already alluded to this. You're going to learn our Boss Babe recruiting process and actually how to execute a structured interview. So if this sounds like this is going to be useful for you, join us within the society. All you need to do is go to bossbabe.com forward slash join society. So society is spelled S-O-C-I-E-T-E. So bossbabe.com forward slash join the society. fall into entrepreneurship and may not have a lot of experience in hiring A players and knowing how to actually find the right candidate. And this success kit has been incredible. I took it because I didn't have a lot of experience with this and Danielle had so much more experience than me.

And we've been able to create such an amazing process for hiring A players, which I really credit the success of our business to, you know, you're only as successful as the brains on your team. So dive in, you're gonna absolutely love it. And with that, let's go back to the episode. So talk to me about Instagram. What are your thoughts on Instagram? Literally hate Instagram. Tell me more.

I think Instagram is dying. And do you know why I think Instagram is dying? Because kids do not wanna be on an app where their parents are on. And there are no new people coming to Instagram. The young kids are not going to be there. And as they grow up, they're never going to use it. And Instagram is becoming the Facebook. Yeah, that did happen to Facebook.

I guess it depends what your market is then, you know? Yeah. If parents are your market, cha-ching, you want to be on Instagram. Right. So I guess that's the way to, it depends how you're monetizing your business, right? Views or product or whatever that is. Yeah. And when you mentioned that you think Instagram is a shopping app, will you elaborate on that?

I just think that the way that they've turned, I mean, they turned their notifications into a shopping button and like everything is literally like shopping, like every, like all of my, every time I scroll my stories, like every third video is literally like a shopping thing, which might just be about me too, but, um, you're getting targeted there, my dear. Um, you know, and then also like the creepy ads where they're like listening to you, you know, like I'll do like a brand deal and I'm sitting there talking to my assistant about it and like i'll start getting ads on my it's freaking on my feed but i really don't even log into instagram i don't know if that's gonna happen so much anymore now the uh apple and facebook slash instagram they had a divorce

yeah so apple basically said they won't allow it through the iphones anymore so instagram um they know they'll allow instagram but they won't allow you oh yeah and so Facebook ads yeah so Facebook ads it's been a shit show for anyone whose company's been relying on Facebook ads because basically every time you log into an app now the app will ask you whether you're gonna allow them to use your data and track you and if you say no you they won't have that data on you anymore so you'll probably notice if you go on Facebook now your ads aren't very targeted like I've been getting the most random ads that just don't apply to me whatsoever and you can see the algorithms changing and they're like casting a wider net what I think is really interesting about Instagram is

there's a lot of influencers that I follow on Instagram that I do buy from I do shop from and I follow them I love watching their stories I love the curated content and I buy from them. And so I see the appeal of that. And I also see the need to get on TikTok and to be, and also to be going more all in with YouTube. I think YouTube has a long shelf life as well. And something that we're constantly talking about is how do we learn the skills that are so transferable to different platforms? Because there's always going to be something new. Whereas there's a core set of skills that you can learn that will help you to pivot when a new platform arrives.

I know it's hard. I mean, it's, you know, repurposing the content and seeing what sticks where. Right. Because you don't want to just keep making different content for each platform, too. But I think, you know, I think YouTube is going to do really well too. I think that, I think YouTube is turning into TV, which is another reason that I've decided to use that platform for me to launch. Like I could have, um, Vimeo reached out to me and they have like a Netflix style, um, backend where you can literally make your own TV show, like your own network, like Martha Stewart has it. And it's like, like it's her own Martha Stewart app. And you like, it's like on like Apple TV,

like you can download her app and like have like all her videos and pay like a monthly subscription for it. I was thinking- Wait, that's so smart. I did not know that. I know, I was thinking about doing that, but then I was like,

I just want a more organic audience, I think from YouTube. And then I'll see what I want to do with like season two or something like that. But I do think YouTube is, you know, that too. But but I think too like maybe diversifying or I was like do a giveaway you know like when we hit a certain amount of followers on TikTok we'll do some you know whatever like I'm gonna do for my reality show I'm doing a giveaway that um who I think I don't know if I'm gonna do like the most creative video about the show because like this one girl

did like a whole ad for it. Like she was like turning on, like it was just my trailer and she's like getting dressed and like filing her nails, like putting her sunglasses on to like watch the TV. And then like my trailers there, I was like, this is so cute. But I'm going to pick one winner to have like brunch with bunny.

I'm going to fly them to LA for the afternoon to go to brunch, like go shopping, like something like that. Like you guys could do, I think just more like interaction with like with your audience. The main reason why I think that I really love social media is that I've never felt so emotionally fulfilled in my entire life. I think because I share so much about my purse, like my personal life that I mean, every single day I get at least five to 10 messages

from girls saying that they were going to end their life before finding me I've made them feel confident in their body like they've never felt so good about themselves until finding me and it's just like things that you don't really realize by just sharing things about your life that you're actually changing other people's lives yeah and that's really powerful yeah I think that's a big reason that we pivoted our content to be more real and behind the scenes because we were getting a lot of that and we were realizing, oh, it's not just the business stuff that we're teaching that has an impact. It's showing other people that we have bad days, that we go through certain things and sharing that. I found out I had PCOS, which is polycystic ovarian syndrome, just by coming off birth control, going to the gynecologist. And after that, I was really determined to bring women on the podcast that could talk about this and educate on birth control and hormones.

And I think that has had probably one of the biggest impacts on our audience. The amount of DMs I get every week of, I just came off birth control after that podcast or for the first time I got this checked out and to that is life-changing and so business you are doing that yeah and it's so fulfilling to be able to be real and share that but I remember when I first got diagnosed I didn't know that I wanted to share it and I was still so teary and emotional when I would be sharing it but the impact that it had is incredible so I think the more people are willing to share, you really never know the impact that could have. You never know. Like, even if, you know, you're just starting out and

you're sharing like little things about your life, like you never know how inspiring, I wasn't even planning on being inspiring. Like even like, like telling people to go like fuck themselves, telling me that I'm too skinny. Like, you know, like I'm getting these little girls that are like, you know, like I, you know, my mom says this to me every day and like I've always hated myself and stuff like that I'm like oh my god like I just never realized like me clapping back to a hater would turn into this empowerment you know platform I think that's the thing isn't it it's just like now like everyone's just owning who they are and their imperfections like I was, I'm just perfectly imperfect. Yeah, which I think is why TikTok, because you can't curate it, you know?

You can't, I mean, you can use a different app and like Photoshop yourself or something like that, but most people don't. It's just like the real and raw, you know, things that are really going on in people's lives. So speaking of the real, you mentioned before about having multiple businesses and also having businesses that have failed.

Can you walk us through some of that? Cause I feel like people always talk about the successes. They don't talk about the ones that didn't work. My biggest advice, if you want to be an entrepreneur, you have to be someone who's not afraid of failure because you're going to fail. If you don't fail, then you're not a business owner. Like there's, there's everything's not just like, Oh my God, it's amazing. I'm making so much money. This is so good. Like there's definitely failures, even with social media. I think social media is like the fastest oh my God, it's amazing. I'm making so much money. This is so good. Like there's definitely failures, even with social media. I think social media is like the fastest growth of being, let's say an entrepreneur, if you, if you know, but you know, there's,

I mean the hate and the things that like, you can be canceled at any moment, you know, like the slight little thing, you know? So you really have to be okay with really putting yourself out there. Even if it's like a restaurant, like people are going to write on Yelp that they didn't like your tacos, you know, like there's going to be things that people don't like about your business and you just have to be okay with that. And yeah, I mean, I had, um, my first like real big business was a, uh, yacht chartering service in Miami. And we would have, cause like, it made no sense to me. I was

going on yachts like every weekend and like whatever. And I'm like, this makes no sense to me that there's not like bottle service on yachts. Like it makes like no sense. There's nightclubs, you can, every single nightclub, they're spending like half a million dollars on each table. And like, there's no yacht that you can like get bottle service and have like pretty girls to like hang out with. Like it makes no sense to me. So me and my girlfriend started this business where we would charter the boats and that we had this really, which if anyone wants to do this business, it's totally up for grabs if you are around boats.

Cause it's such a good idea. The reason it didn't work is me and my partner just weren't aligning with things that were going on. And then I ended up getting pregnant at the same time. And I was like, listen, this just isn't for me. But it's so good so it doesn't matter the size of the yacht that you have it's a 30 foot yacht or Jeff Bezos 200 foot yacht right I'm sorry you can only bring 12 guests if you are paying for a boat, you can have a 200 foot

yacht and you can only bring 12 guests. But if you have bottle service girls, they are considered staff. So you can still bring 10 bottle service girls with your 12 guests. Oh, interesting. That Miami life.

And so that failed just because you and your business partner weren't aligning and you decided to step back? Yeah, it was just, I think, wrong time. I mean, I just, being a mom and stuff now doesn't really align with, I don't know, just partying and drinking. I never went on the boat with the charters anyways,

and I did more back-end stuff, but it was just, I don't know. It's not really in my wheelhouse. I don't have the mental energy for it. I like how you're like thinking on the opportunity. And I feel like that's how so many businesses are born. I'm like, hang on a minute. What's annoying here?

What can be done differently? Like how do I try something new? Yeah. That's also how we started my software company, which is called Sender by Text. I don't really talk about it because girls started showing up to my office and people, these ladies like that I would like write like comments back to literally call my receptionist and be like I fucking hate her

like it was crazy yeah I literally had to step back from the business like I couldn't what yeah it was really crazy but um you know we saw a need of you know we're sending documents through like a document service and they're going through emails they're going to spam like they're not getting them and you're not and people don't even like check their emails you know like contracts and stuff yeah sign anything any contract so you just put into the system and it takes two clicks and it's signed i like i could do with that when did you send that when did you set up we started that in maybe 2017 2018 that is smart you're so right I mean I signed a lot of these documents you do yeah I'm the one who gets them I mean we were I think you know one of my husband's companies was paying like two hundred thousand dollars a year to this

document signing company and he was like we're gonna make this make this. Like, there's a need here. And like, we can just do it ourselves. Me. Yeah, no, it's the truth. And so speaking about this business, and you got pregnant, and you decided to pivot, and you've obviously still continued to really build an empire of so many different kinds of businesses. Did any of that change when you became a mom, the way you saw things or executed on things? I mean, I don't think I would be doing a children's curriculum if it wasn't, if I wasn't a mom,

like I just wouldn't even been in my realm. I never even planned on having kids. I was kind of like, I don't care if I have kids. I actually was like, I don't want kids. Like that was like, yeah, my, and now he's the best thing in the whole world, but I'm only having one. I'm not having another one. So you had your, your, um, little boy when you were 25 or 26? Well, I was two weeks after turning 26, but I got pregnant having one. I'm not having another one. So you had your little boy when you were 25 or 26?

Well, I was two weeks after turning 26, but I got pregnant at 25. And so he just changed my whole life. And I kind of started, I started by this children's curriculum. I feel like this is how things just kind of like happen as being like a business owner and just having that kind of mindset is I really wanted to kind of, I live in this area and like everyone's like, oh, like before your baby's born, you have to put them on this preschool list, and, like, you know, it's, like, so bougie, and I'm like, I don't want, like, I don't want my newborn baby to think about him going to preschool, you know, like, it just

felt really icky to me, and then I was like, I'm gonna homeschool him, like, let me look into this, I didn't even, mind you, I was kicked out of high school, like, I literally have no formal education, so, so I'm like, I don't know what I'm doing like homeschooling but like I'm gonna do it and my husband was at first I was kind of like but now he loves it like he's like he was just kind of like are you sure you should be like homeschooling um let me give you a test first like four plus seven is what no um I so I looked at all these different curriculums. I bought every single one that there was. Like, I'm like, I'm going to buy them all.

There was this one that I found that a mom made. She spent seven years making it. She was, used to be a teacher and I just loved it. I loved everything about it. I reached out to her because I wanted to start donating it, like giving it to like women that are in like domestic violence shelters and like kind of putting a package together and like giving it to them to do with their kids when they're little. Right. I just really felt like empowered by it.

And so we kind of going down that process and then the whole TV show thing happened. I was like, listen, what if we like partner? Like I'll be more of the marketing side. You can do like more of the curriculum side. She was like, you know, listen, I'm getting a divorce. My life is changing. I just want you to buy it from me. And I was like was like okay so then I just bought the entire thing and redid it and now it's on activitybunny.com I love that um I know and I don't have kids yet but I'm definitely thinking about having them soon and that's one thing that I've been thinking about too is the schooling and homeschooling seems so appealing to me especially you're traveling so exactly but the idea of having a curriculum because I don't have a fucking clue what I'm doing I would like to teach you TikTok yeah and Instagram and these and then that's the thing

too like people are like you know your son like I don't really care if my son learns algebra I literally do not care like I want him to be a nice kind person and he lives with two entrepreneurs like he's gonna learn some skills that a normal kid's probably not going to learn going to school, you know? And there's plus and minuses to it too. Like, you know, and he really wants to be an astronaut. Like he's like, he knows every single thing. He knows how many moons each planet has,

what each planet is made out of, like is it gas or like, I don't even know. He like learns watching YouTube because this is his thing now. I've taught him whenever he's got a question for me, like he asks me, what happens when, after happens after you poop? Where does the poop go? I'm like, I don't know, but let's watch a YouTube video on it. So now he knows all about the sewer system and everything like that. So literally every single thing that he asked me, like what he asked me the other day,

like how does Soundwave work? I'm like, I don't know how Soundwaves work. So we're turning on YouTube and we're watching a whole video and now he knows everything about Soundw work. I'm like, I don't know how Soundwaves work, you know? So we're turning on YouTube and we're watching a whole video and now he knows everything about Soundwaves, you know? I would not be able to homeschool without technology. There's no way. And that's why I hate when parents are like, the, you know, YouTube is so bad for kids and like, whatever. Like, no, yeah, YouTube is bad if you're watching your kids like play with slime all day, which I mean, could be if it's, if that's what they're really into, maybe that's something they could do as a business. I don't know. It could not, it's not that's what they're really into maybe that's something they could do as a business I don't know it could not it's not even that bad but I just hate that people are like so anti having their kids learn from stuff online because it is the

best resource that we have it's so interesting because I remember being brought up by you know my parents I wasn't homeschooling at school but it was very much like watching TV was like a treat. Like it was really bad. We were not allowed computer games because my mom believed that that wasn't like- I mean, we're like the same way too. I remember I had like computer games that were like math. Do you remember? Yeah.

I had this one called like PB Bear or something. I don't know. He was like doing math and I had to do it along with him. But I think it's like, you know, if I was going to learn something, I was learning via encyclopedia and books so there was this big thing between like software it was just games and play and books were learning whereas now that that differentiation has completely changed like

if you're going to books to learn you're actually probably learning outdated stuff by this point whereas it like you say youtube like these places have so much education on here in the now and you know they're going back to the example of parents being asked questions i remember asking my mom dad questions they would make the freaking answers up just to shut me up like i mean no sorry i probably would have to before you do yeah honestly that's what i mean back in the day you used to make sure up to keep the kids quiet now you're like the poop goes next door i don't know so for me um i used to go my grandparents house every weekend and my granddad had all of these encyclopedias and so if i asked a question during the week my mom would always be like write it down and go ask your granddad at the weekend so i'd go and we had

these shelves of big encyclopedias and we had to flip through that was your google oh my god just saying this out loud has made me realize how fucking old we are we need to get on tiktok and just when there was dial-up internet you have to wait for it to join like oh god i'm old now you know oh good time it is it's like just the transition of how again we just need to approach everything with a new mindset. It's constantly evolving, whether you're going from Instagram to TikTok or whether you're, you know, getting it, looking at encyclopedias or Googling it or using YouTube. I think that's like the biggest thing that we just all need to be open to change and things are changing so, so quickly now. And if you're not,

if you don't have an open mindset and you're stuck 10 years ago, you're stuck 20 years ago, you're just not going to evolve. I mean, even the same thing with like food too right like when you you know there's things that when we grew up we thought mcdonald's was like healthy right you know and now we just like you if you take the time to more educate yourself on things that are like healthy for you or not like it's like squash you know like juice like orange juice my mom used to like wait orange juice or squash squash on squash on squash like squash juice no what do you call it here it's like i don't know what the american thing is it's like dial you dilute and then you add water to it so it's like concentrate or something i don't know

the american word but like i got brought up thinking this was like good for you it has a spartan in it like which is so bad a really bad sweetener oh you don't want a really bad sweetener i was like drinking that every single day okay we're taking a tablet okay this is getting boring i don't want to talk about a spot so to wrap this up i would love to know if you have advice say there's a woman listening and she's perhaps thinking about going into entrepreneurship she's in the early stages of her career what advice would you give do it all try everything I mean I at one point thought I wanted to do like a at-home staging company where like you sell houses and like design it whatever and like my husband's like we don't even live in one house all the time like how are you gonna physically get things there and

I was like you know what this is probably a bad idea you know but just try it all you know like keep trying until something sticks. And what about for those people who say they struggle with motivation or fear of failure? I would say fear of failure is something that either you should get over with or entrepreneurship is probably not for you. Just to be really honest, like you should probably, you know, if you, not everyone should be an entrepreneur you know like they there are people that are much better like with books and just doing things that are not you know owning a business and the pressures of owning a business because it's a lot of pressure it's not easy you know and if and if you if you can't take the pressure of owning a business I don't think

like there's no reason but life is supposed to be fun and if if owning a business is not fun for you then it's probably not. What was the other one? That was it. That was, it was mainly motivation, but I think the fear of failure was a big one. Yeah. Yeah. Motivation, you know, I think especially having people around you, surrounding yourself with people who motivate you is like so important. Like you can't, you can't be with a group of people that are not really going anywhere or doing anything that you like or anything like that and plan to be successful. It's just not going to happen. I love it.

Well, Bunny, thank you so much for being here. We're inspired to get on TikTok. I'm going to be texting you constantly for advice. Thank you so much. Thank you guys so much for having me. This is great.