the bossbabe podcast - 200. How To Grow On TikTok In 2022 with ‘@DreaKnowsBest’

Episode Date: January 11, 2022

Let’s be honest…most of us initially dismissed TikTok as just some random social media platform for dancing videos and weird recipes. Can you relate? Little did we know it would become one of the most collaborative, creative, culture-based apps out there and make short-form video an absolute must for anyone trying to grow their business through social media.  But we get it – creating your first TikTok or Instagram Reel can feel super intimidating. And that’s why we invited Drea Okeke to the BossBabe podcast to share her secrets for going viral on social media. Drea Okeke went from a full-time engineer to a TikTok celebrity, with 5.4 million followers glued to her smart, culture-based content. In this week’s episode, she’s guiding YOU on how to celebrate and showcase your quirks, collaborate with your audience – and brands – and hack the algorithm to go from 0 followers to millions.  If 2022 is the year you’re committing to show up on social media in a whole new way – this episode is for you. Listen now!  Highlights: Behind the scenes of Drea’s first viral video  How to hack the TikTok’s algorithm, use hashtags + uncover new trends  The secret “stop the scroll” formula that’s guaranteed to increase your engagement  What it’s really like to collaborate with Mariah Carey + Tracee Ellis Ross What you can do right now to collaborate with and support content creators  How to create a schedule as a full time creator  Links: The Société @dreaknowsbest dreaknowsbest.com Do It For The Content Podcast  Influencer School Our 12-week, guided coaching and certification program designed to help you gain full clarity on your personal brand, learn how to create easy, consistent content, build an audience of engaged followers and create a full-time income from social media. Influencer School Reviews Follow: BossBabe: @bossbabe.inc Natalie Ellis: @iamnatalie Danielle Canty: @daniellecanty Drea Okeke: @drea_knowsbest

How much they pay you? Oh, okay. Oh, but they were going to pay me so much way less. Let me try to go back and get more. Communication is key. Reach out to your network, start posting and see where it goes. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise. Keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. Welcome to the Boss Bit Podcast,

the place where we share with you the real behind the scenes of building successful businesses, achieving peak performance, and learning how to balance all. I'm your co-host today because I have Natalie joining me in a minute and we are interviewing the amazing Drea from Drea Knows Best. Now, you guys, I'm going to be honest with you, TikTok came along a good few years ago now and I blatantly ignored it. I'm like, oh, not another social media account. I haven't got time for this. Just keeping up with Instagram. We're going boss babe. That's our focus. We're doing this on Pinterest, Facebook, all the things. Yeah, I didn't need to worry about TikTok. I really think I underestimated how big TikTok would become. It's gone from like that dancing platform into a huge, huge company that so many creators are producing epic content for

and really should take a place in your marketing strategy. So we invited Drea on, who is, let's say, one of the queens of TikTok. She has 5.4 million followers on there. And we wanted to chat with her because let's face it, Natalie and I are not the ones to give you TikTok advice. So we got Drea on and in this interview, we chat all things strategy, marketing plans, content pieces, everything you need to know about TikTok. This episode was so good. Drea just opens up. She's such a great teacher on this. Not only is she absolutely epic at creating her skits on there and just really good content, but she's really good at teaching it too. So grab a paper and pen for this episode because you're really going to love it. And we're going to really talk about how she got into it in the first place, what types of content went viral for her, like all the nitty

gritty things that you want to know. So without further ado, let's join in. So Drea, I'm going to be real with you, right? I was watching TikTok blow up and I was thinking that is just for Generation Z and people who are good at dancing. That is not me and I do not need to be on it. But you saw TikTok and was like, that's my platform. I'm going to jump on it. And now you've got over 5.4 million followers. So I want to know, why did you join TikTok to begin with? Wow, that's good. Well, first of all, I feel like TikTok is not just for Gen Z. There's a lot of different categories, lots of different people on there. So don't be discouraged. That's what I've noticed

the more time I spend. It's so interesting how many niches they are. And it really seems to be for everyone. Lots of different niches. But in the beginning, it was like, what is this?

True, true. Yeah, in the beginning it was. Yeah. But for me, why I joined is because I used to be on Vine and when Vine died, RIP, you know what I'm saying?

I had to hop on a new trend because I just love creating content. I love entertaining people. But more specifically, I like short-form videos, whereas anything longer than 30 seconds or 50 seconds, my attention span just loses. So TikTok was a sweet spot. And then I started posting on there.

I posted a lot of videos with my culture in it, impersonating my Nigerian mom, or just tall girl videos, relatable stuff, comedy sketches. And I started building an audience. I remember when I first posted and then like, because not many people were on it, but. What year did you first post? 20, well, because I was in my engineering job at that time. So 2018, 2017. Wow, too early. Yeah, so I was on my engineering job at that time. So 2018, 2017. Wow, too early.

Yeah, so I was on it when it was musically. Oh, you were? Yeah, I was. Oh, my God. Oh, gee. So we were just doing lip singing. I was like, oh, I can't really lip sing because, you know, you got to look really pretty while doing it. Yes, I look pretty, but not while lip singing.

So I was just doing that comedy skits, and then it started taking off. A lot of hundreds of thousands of views. Big grown-up community. People were telling me, oh, they love my videos more and more and more. And I'm like, okay, this must be my space. This must be my tribe, my community. And I just kept posting.

And there were so many parts of your story that I want to dive into, but one of the first is, I want you to share about what your first viral videos were okay that's good that's a good question my first viral viral video on TikTok was an accent challenge where I had my friend from Colombia say certain words with her Colombian accent and I would say certain things in my Nigerian accents and then um you know just somehow two different countries pronouncing so differently boom we went viral and viral in like colombia a different place from viral nigeria and that was like probably

over something millions of views like two million views or whatever and i don't know how many likes but now if i can remember i know it has at least more than five million views of this today so i was like okay yeah i gotta do more so i kept the action challenge part two, part three, part four, part five. You were getting the endorphin rush too. Yeah, girl. See, that's the process. Like once something works, continue making part one, part two, part three, make it a series until people are like, oh, I'm tired of this.

And then find out how to pivot. But like, yeah, that was one of my most viral videos. And it was great because like people from my community are seeing it. And then also I'm getting people from other countries. And your girl's global and I'm like okay yeah this is it mama admitted oh my god I'm obsessed okay so I feel like I really figured out how to go viral on Instagram with static images figuring out how to go viral with short form video is a whole different ball game and I'm really trying to learn that where do you even begin figuring out what the uh because I think like with viral there's a recipe right how do you even get started figuring that out for someone

that's totally new to it true true true I think the first thing you got to do is just like watch a bunch of content okay and like especially within a niche of what you aspire to create I see um and like I said I'm like I have a podcast called do for the content and I give tips and strategies for people who want to grow on social media and I tell my audience I'm like the most valuable content provides value and emotion so what type of emotion you're giving people so after you watch a bunch of content you you figure out, okay, maybe I want to do fashion. It's like, okay, what am I going to give people fashion? I'm going to tell them how to like create videos on a minimal high fashion clothes for cheap. You know, like what is going to be that niche you're going to create? And then just like

literally take what's there. If it's not broken, don't fix it. Like take what's there and mimic it, but kind of make it your own, you know? Like, yeah. So, so similar to Instagram, but you have to put yourself in front of the camera and actually do video. Exactly. Pretty much. And then, cause like on TikTok, well, specifically for TikTok, for video content, everything's all like what challenge, different challenges come around, different trends pop up. So everyone is, I was telling my friend, like everyone is doing the same type of videos now, but how did it, how do you make it unique? So literally like this, do the same type of videos. What's the trend, what's the challenge this week that's popular

on Instagram or what's the trend that's popping on TikTok? TikTok really has a page for all the challenge, all the hashtag challenges that are, that are trending. Hop on it, but make it unique to what your brand is. And how long do you recommend spending on creating each video? I guess that's hard depending on the video. And then how often do you recommend posting on TikTok? Yeah. Okay. This is a good question because you got to feed the algorithm. Are you going to tell me 10 times a day? Yeah, no, I'm not going to tell you 10 times a day. I'm going to tell you what I feel because for my mental health, I don't like to stress myself. For me, I spend a day, like tonight, my friends and I, we rented out a studio and we're going to film a bunch of videos.

So that way I can post throughout of next week and the week after. Batching, exactly. We love a good batch. We love a good batch, right. But you need to feed the algorithm at least three if you're new at least three times a day okay that's how i see it and if you can post more post more if you can't don't overwhelm you so it doesn't burn out your audience or anything like that no because tiktok like even if you're not posting one of your videos from weeks ago can go viral can start picking up yeah because tiktok

literally just targets your audience like if you're posting videos about candles, right? If someone joins TikTok and they keep on watching videos about candles, maybe a video posted a month ago might show up on their For You page. And even though you haven't posted in weeks, new followers are still racking in from that video you posted because you used the right hashtags for your audience. So you used the right keywords in your captions about candles. Your candle fam are going to see it.

You get what I mean? Yes, I do. So talk to me a little bit about hashtags. Are there like specific hashtags you should use that will help your video get seen by more people? Or is it very niche specific? I think it's more, it's more niche. It's more niche. Yeah. So instead of using hashtag, cause it's this myth on TikTok that like, if you use hashtag for you page, your video is going to go more viral. And it's not true because it's kind of like similar to Instagram for you page a gazillion people have posted I remember people used to say that about hashtag instapick on Instagram like so many years ago it didn't work maybe someone will stop and scroll because it has hashtag instapick or hashtag for you page on at least on tiktok but like you want to use specific

like for me if i'm posting a video about like maybe a tall girl video i'll put hashtag tall girl or if i'm posting a picture of a video about my culture is like hashtag african parents hashtag you know something more specific because that way they know like okay people scrolling let's target those people looking for tall girl videos let's target those people yeah so and also i think it's interesting about tiktok which i've learned from you oh because you're teaching in our influencer school expert and i'm in privy to all the videos before they got released um i and i literally didn't know nothing about tiktok i was like literally watching this going oh ah okay but tiktok really wants you to go viral in many ways and so what they have which is completely unique to Instagram and we have a lot of things that you need to

Instagram but you know this challenge piece that you're looking at which is then what some of the hashtags are created off the back of these challenges going viral and you were sharing in your videos where you like go to those challenges and like click on that hashtag and see how many times you use and it tells you how to complete a challenge, right? I hope I'm not butchering. No, no, no, no, no. Like I'm like, I'm trying to get rid of your shit. No, no, no.

You're correct. Like, cause on TikTok is, is literally where trends start. Any trend you see on any other platform is started from TikTok. And most, most of the time each trend has its own hashtag. And if it's like an official, because when TikTok sees like a trend is blowing up, they create its own hashtag page for it, right? Then if you go to the hashtag page, it kind of tells you exactly what this trend is about and like how you can join it. Literally that's, and then it tells you how many people

have been using the hashtag, how many videos are under that trend and you know like if it has more than like if a sound okay let's talk about music if a sound has more than 4 000 videos under it then you know it's probably going to be like a new trend kicking and the earlier you get on a sound earlier you get on a hashtag it's better because you show up on the hashtag page or the sound page so do you need to be like lurking on tiktok looking out please just like giving you know what i'll give you all a hat because i do this too for my content so i just follow not follow but i save certain accounts that tell people what the new trends are oh yeah i'm telling you yeah i drain those best okay okay yeah i just follow those accounts because there's literally

people on because like we talked about accounts because there's literally people on because like we talked about earlier yeah there's so many niche accounts for different things right so there's a niche that certain accounts that are just there to tell you guys hey guys trend new trend alert this trend is about doing this hop on it now while it's early that's literally how they do it I'm like okay cool okay I'm on it So I know we're going to cover so many more skill sets of growing on TikTok as well. But I also just want to take you back to like, how has TikTok changed your life? Because you're on a completely different path is my understanding. You qualified from Penn State.

Yeah. I know you've already started content. She's an engineer. Yeah. already started content she's an engineer yeah and then so I'm like really curious as to how you decided to leave that path I mean I've left a path before so I get it but like how did you decide to leave that path and go no I'm gonna put my efforts into TikTok true true that's a really good question so like you said I went to Penn State got my engineering degree i have african parents they're not going to let you because when i was like in school for engineering i was still creating videos

but it was really just for fun and most of my friends were moving to la to pursue social media full-time and i'm like oh no my mod african model don't let me do that so i got an engineering job in cali an hour from LA in Riverside, California. And I would always like drive down on the weekends to collaborate with creators and create videos and hang out and turn up and then go back to my nine to five job. And then I decided because another requirement for my African parents, but you need to get a master's degree. And I'm like, OK, but this time I want to do it for myself. So what can can I get what degree can I get that's going to help me take social media to the next level and that was entrepreneurship so I applied at USC because that's all USC had a master's in entrepreneurship innovation and I was like that's perfect because as an entrepreneur I see myself because that's

what I also what I learned in school too was, is like social media. You are your own brand. You have to treat as a business to grow. So I applied. I got in. I actually got a scholarship for twenty five thousand dollars from TikTok. What? Yeah. Yeah. Yeah. They were given out a scholarship to creatives that are in school. And I applied for and I posted it. I told my audience, y'all tag, tag, take talk. It is video. Y'all got they have to see that. I need the scholarship. And they tagged TikTok multiple times. And I'm sure that helped because at that time I had like probably a million followers, which is still a lot. Right.

Yeah. So that helped me out. So when I got that scholarship, first semester of my master's degree paid for, you know. Yeah. I'm forever loyal to that app. They really have changed my life. So, yeah. So I quit my job. I said, goodbye, y'all. I'm going to to that app. They really have changed my life. So, yeah. So I quit my job.

I said, goodbye, y'all. I'm going to the master's degree. And it's kind of good. It was a nice, easy segue to move into L.A. because then I could still be a broke college student because it's like, oh, why don't you have any money, Dre? I thought you did social media. Well, I'm a broke master's student. Okay, leave me alone.

Gives you a little bit extra time. Yeah, extra time to figure out life. But that's why during the program i i learned what i just told you guys earlier like you gotta start seeing yourself in business pitch yourself instead of just waiting for brands to come to you slide in their dms email them you know um network better like all this different stuff so we're actually teaching you that in your master's yeah that's your business yeah i feel like that's definitely changed. Because when I studied entrepreneurship, there was so little of that.

It was so hypothetical and theoretical. So I love to hear that it's actually, like, changing. Oh, yeah. Definitely. Like, it was all about how to, like, build your business from bottom up. You know, doing market research, your customer segment, all this different stuff. And that's another thing, too. Like, who is your customer segment? It's, like, figuring out who are my audience, who this different stuff. And that's another thing, too. Like, who's your customer segment?

It's, like, figuring out who are my audience, who are my followers, you know, understanding, building an archetype around who's that. But you can narrow down all your followers into one person. Who's that person watching you? For me, it was, like, a young Nigerian-American girl with immigrant parents probably, like, watching my videos and looking up to me. Like, you know, just being able to focus and be able to produce content because I know who my target audience is. So yeah. So that's how I got into switch from engineering to full-time content creating. And by then it was 2018, 2019.

And TikTok was slowly, gradually like taken off. People were still like, what is TikTok? It's a weird lip singing app. People were still around that stigma. But I was like, I was telling people like, this is going to be the next big thing. Get on it. I would, cause it's like, it was addicting. It was still addicting. It's still addicting now. And I was just kept on posting content and being consistent, having fun with it. And all of a sudden different opportunities came around. TikTok flew me out to France to speak at Canton Alliance Festival Creativity. Oh my goodness. Yeah. It was like, there was a billboard with my TikTok video on there. And I'm like, yeah, it was, it was really crazy. And I spoke in the audience of like 2000 people just telling them my story of how I started, you know, until

now. That is incredible. And such like, you know, I want to say once in a lifetime opportunities, they're not because they can come around. But for a lot of people looking in, they're like, oh my God, the chances are happening. It's really small. But I really want to come back to the fact of like your family and the support because we have women listening to this and men from all over the world. And they experience sometimes what you did, that there's cultural pressures, there's family pressures to take steps in a direction that perhaps isn't aligned with their soul. So you were saying that you were juggling

it for a long time. And were you clear in yourself that you wanted to pursue this as a career and you were trying to like get that to a big enough place that you could justify it to your parents? I'm just curious how you manage that relationship because I think you know for a lot of people and myself included you know leaving something like a path that you're on you do not only is hard for yourself then when you feel like you have to justify it to family members too it's even that added pressure yeah yeah so yeah how did that show up for you and how did you deal with that for me I when I was 14 I wrote in my diary, like, you know, like, hi God, like, I know you've given me, you give everyone major talents, especially me. You've given me a lot of talents,

helped me to slowly figure out those talents and help me to be able to use those talents to positively impact myself and people. So I've always known from a very young age, I want to be able to make a positive impact in people's lives. And that's why even with engineering, I didn't just do it. Yes, I did engineering because my parents were like, well, funny enough, my dad was like, I don't want you to do engineering because you're a woman. And he was like, you're a pretty woman. You're going to be in the fields. Construction is dangerous. He's just overprotective.

He loves me so much. But anyways, yeah. So I did engineering because I also knew in the warehouse, I'm helping people doing hard jobs, make their job easier, making a positive impact with social media. I even saw the impact even more as my audience grew, you know, as I get the messages of how my videos impact them, representation I have with my, with my videos. So I always saw that impact. And then I'm like, I want to keep on doing this, whether I'm super successful or making millions of dollars, or I'm just posting videos still for fun and making people laugh, or I'm educating people on my podcast and inspiring people how to, you know, build their careers.

So when it comes to run the pressure of parents, like my mom and my dad to them understood, most important thing is understanding. They still now they understand a lot better what social media is right so just being able to i was able to explain to them like hey y'all like this is what i'm passionate about and i'm doing this regardless of your support or not but thankfully i have supportive nigerian parents who are you know they support me a lot now they're my my dad is telling me because i just did a video recently with my dad. Your dad is TikTok famous. He's TikTok famous, girl.

He's viral. Drea's dad, right? He's 84. Yeah, 85. 85. Do you want to tell a story? Yeah. He's TikTok because he's incredible.

So he comes over to visit me in LA. And he's like, your mom said that you should dye my hair. And I'm like, because you should always dye someone's hair. And I'm like, OK, if I'm going to dye your hair this time around, I'm going to turn into a video and turn you into a young, from 85 to 25 years old. So I sat him down. I dyed his hair jet black. I dressed him up with like cargo pants, white Air Forces t-shirt and jean jacket, like a typical young millennial. And this video went super viral.

People are still reposting it tagging me. I was like, the guy's passing for 40. I was like, he looks really good. So ladies are like, does your dad have an Instagram? I'm like,

child, he's a very fan. He does though. But no, but yeah, like he was, he's like, everybody has been sending me this video on WhatsApp.

Even your auntie said she got it from your uncle and your uncle said she got it from son from canada and i'm like oh my gosh dad what is he doing he loves it he loves it oh my god he tells everyone about my tiktok everyone about he calls it my platforms i tell you one by your platform your your five million followers in my so again like to to circle back in it's all about like if you're passionate about something go after it the support will come later and if it doesn't if from your family I know it's so hard you're gonna have other people that's gonna support you hard hardcore like for me my friends are like yesterday I was praying for my friends because the way they support me

even I pray for my followers too because it's like they support me so well like like I just I just feel like even though it's not your blood supporting you, you're going to find people watching your circle to support you. And if they don't drop them, because honestly, the people you surround yourself with is so important. Like it really is in any industry you're in. You talk about that a lot as well as like the community on TikTok. And you really like talk about people who have been following you.

It's like, they're part of your community.. It's like they're part of your community. They've supported you along this way. And I really, I really love that. And I think that that's one thing I've noticed. I mean, we have that same thing on Instagram, but it's like, isn't it funny? The transition of being like before communities were just in person, it was like, who was in your village was like who was in your village who was in your town who was in your city and now it's like wow like who am I following that is full of like-minded people and you know Dre knows best has got its own like community that people interact with not just you but with each other I assume in the comments and how does that like make you feel these people are great I love that I, it's nice to be a light amongst people, like a light source, you know, because social, like you said, social media is interesting

because before it was all about in person, meeting the people in person, making that friendship. But now most people are closer to their friends they met online than they are in person, you know? So I feel great. I feel super blessed. I feel very thankful and I hope it just continues. And I can't wait to see how it goes, like how I can even build a bigger community and make them all super close to each other. And I love it because you've explained exactly four of the things that whenever I'm teaching anyone how to grow on a platform, I always teach virality, consistency, collaboration, and connection. Connection with your audience is absolutely everything. If you do not have that connection, you're going to really struggle to grow. If you're the kind of person that's like, oh, I only have 10,000 followers. I'll connect

with them when I have a hundred thousand. It's like, no, if you're doing it for that reason, you won't. And you also mentioned collaboration in that you would come to LA on a weekend and collaborate with other creators. Often that part of growing is overlooked, but it's so incredibly important. It's a great way to get out in front of other people's audience and to be able to bring your audiences together. Were you able to do that

even when you had a small audience and be able to meet people with perhaps smaller audiences and collaborate? Ooh, that's a good question. Because I'm sure some people who listen to this podcast may not even have the following yet, right they know they want to collaborate they might have followers yeah that's true I have two points and I want to say this out loud before I forget because when I start talking I forget my points one point is that you can collaborate with your audience through

like the comments okay yeah and then collaboration so I already forgot the first point collaborating in person oh yeah me and people if you don't have the following to collaborate yeah that's the thing um sometimes it's hard because i feel like even before when i was still starting off and i'll dm people to collaborate they don't respond back you know i think when you're reaching out to people to collaborate i feel like you can kind of send don't just dm them to collaborate because i would always like dm people like oh well let's collaborate with you because we can make a video about this. And the result will be blank because I can bring this to the table, kind of showing them what I can bring to the table.

If it's someone that's maybe like, I want to collaborate with someone who's like a girl who's like five, one. I'm like, Hey girl, I'm super tall. I love to collaborate with you because we can make a tall girl in a short video. It'd be great. You know, that kind of stuff. But I feel like if you can't collaborate with people, you can collaborate with your audience. when I went to Nigeria this was a one of my favorite things I did because going to Nigeria is my hub my community is there that everyone knows we're all about the culture if you want to know how Africa looks like and I'm like and I stress out

because I'm like oh well my videos am I gonna create are they gonna like my videos and I was like okay listen y'all I'm in Nigeria right now. Let me know what you want to see while I'm over here. Because you tell me what you want to see and I'll make it. So they're like, oh, I want to see, like, how did the houses look like in Nigeria? And I'm like, hey, I want to see houses in Nigeria. It's kind of like a reply to comment feature they have on TikTok. Reply to comment.

The comment shows it shouts out someone from your community. And then you tell them, here are the videos. Show them all the houses in Nigeria. What else do you want to see in the caption? Like, what else do you guys want to see? One of the comments were like, I want to see food. What, Nigeria food?

You guys want to see Nigeria food? Boom, here's a video about Nigeria food. So in a way, I'm like, starting to build my community. And even if, I feel like you can still do that even if you only have 10 followers. Totally.

Because I'm sure at least one person is going to comment. And if no one comments, you know, just create a fake account and comment yourself. You know? and then start building yeah and then sooner or later people start being receptive to that but like yeah that's I feel like even with TikTok and social media TikTok in particular you can collaborate without actually even knowing the person with the duet feature right the stitch yeah yeah the stitch feature you know you just

take the video if you don't know what the stitch feature is it's like it plays someone let's say you see someone else's video you want to collaborate with them you can take their video it'll show like the first five seconds or whatever seconds of their video and then you're part of the video yeah so kind of like just collaborating with someone else so like if you wanted if I wanted to collaborate with Beyonce I just stitch her a video I'm like like, hey, I'll collab with Beyonce, you know? I think that's actually one thing that TikTok does really well against Instagram is because, like, yeah, Instagram has reels. But you kind of have to be creative straight out the gate with those reels. Whereas, like, I feel like TikTok nurtures your creativity. It gives you a lot more tools.

Because you teach about, like, using the green screen screen the duet features like all of these different things like even down to the challenges on how you can find out like jump on the bandwagon for things that are already trending to like and notice there's someone who is not the most creative person like and needs that bit more stimulus I feel like TikTok is a great place for those people because like from the outside looking in I used to think like oh you can only be on there if you're like really creative. But it actually kind of brings it out. It brings out the creativity.

That's a really good reflection. Yeah, that's what I always tell people. Watch other people's videos and you see what they're doing. You're going to be like, oh, I can do that too. And just make it your own. Literally. And that's why I see like when people post things on Instagram reels and they're like, oh, this is so creative. I'm just like, I'll scroll through TikTok. I saw like 10 videos just like that before. But like, yeah, literally all the trends

on TikTok carry into Instagram reels. Oh, you're a star. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place. So it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know.

Get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out kajabi yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe you talk around a lot about grabbing people's attention i know you do a lot of videos around like skits and funny things but like how do you go about like, you know, as we're scrolling, like stopping the scroll, what are some techniques that you've

leveraged to do that? Oh yeah. That's a good question. Cause those first couple of seconds are so important because everyone is constantly scrolling. It can be as simple. I don't do the whole stop scrolling, but you can tell them like on the screen using the text overlay feature, like wait till the end i've seen that for that one is really good because that thing annoys me when i wait to end is nothing good i'm like 30 seconds they say wait to the end and then they say read the captions what i waited for you guys yeah yeah but like this literally just telling them like i can't you you've been doing this wrong the whole time.

Like something catchy, just reel them in. For when I'm doing comedy skits, I like to make sure like something exciting is happening in that first second, you know. Cut things down. Don't over talk. Don't over like just get to the point as quick as possible. But again, those first three seconds are so important. Either using text overlay on the screen, literally telling them to stop scrolling and listen to this or calling them out and like,

you've been doing this wrong this whole time. What are the ways to reel them in? You're not going to believe this. You're not going to believe this. Yeah. Yeah. And I love what you were just saying just before that too about different ways of creating content

and being able to collaborate with your audience. What's really coming through is just your willingness to get resourceful and we always talk about people that are successful or resourceful they don't say oh well no one dm me back about collaborating so i'm not gonna do anything oh yeah they're like no i'm gonna do it i'm gonna find another way to do it but speaking of collaborations mariah carey oh yeah Mariah Carey I watched that one I watched that video about six times

same oh word do you know why as well why I was like is this real that's what I did I was like

is this a green screen it's a green screen it's real oh wow it took a minute that's so funny yeah she defrosted at Christmas

okay so she was ready to go that's so funny because when you said oh i forgot what that meant and then defrost that's a good joke she does yeah um yes she does my jokes see i'm a funny one don't you know i'm not letting that title go but um yeah so tiktok invited me to um film a video with her and i was like okay what should i do so i'm like obviously i'll make a video with her. And I was like, okay, what should I do? So I'm like, obviously I'll make a video with her song. And it's... Wait, wait, wait.

Hang on a minute. It's so sassless casual right there. Yeah, casual. But it's like, she's like, oh yeah, my first response is what video should I do? Yeah, right. My first response would be like, I'm like, how are you? I wouldn't leave this in my mind. I was really nervous before going in.

But you know... What was your reaction? Please don't tell me you were that casual, right? Yeah, I was really nervous before going in. Wait, what was your reaction? Please don't tell me you were that casual, right? Yeah, I was. You were casual? Yes. What? Of course. Yes.

What am I going to do? Like start screaming, thank you? Yes. But I did tell her because she was like, she told me and my friend, James Henry, she was like, our kids are huge fans of yours. And I'm like, well, if you guys need any guests for birthday appearances, we would love to come

for a birthday party. We never got the invite, but you know, you never know. You never know. This is the season to invite Drea for your birthday.

But yeah, so it was really cool. She was super nice, super casual. Like, yeah, she was super sweet. She wasn't a diva.

She was very elegant, so beautiful in person and she's not really aged hey i feel like she's not got any older no no she hasn't aged no she looks great um but like i've done a lot of different collaborations too like mariah also with tracy ellis ross um from from blackish so like tiktok too they were having their tiktok black history month and they had me interview Trace Ellis Ross. And I'm like, who? They see the collaboration one was a little bit easier because that's like, you know, just go in and do a skit and then leave.

But this was an interview in front of an audience. Right. And it wasn't just a regular audience. These are creators. So my job was to interview her and make sure that, you know, they leave feeling more fulfilled. And it was great. I killed that interview. That's incredible.

I had to tap my shoulder. It was really good. Good for you. And what I'm hearing, too, which is making me so happy, is how TikTok from the beginning has seemed to really support their creators. So you were saying, you know, their scholarship. The way that they've put you on billboards, flown you to different events, offered you these different opportunities.

Because for social media platforms like Instagram in the beginning, it wasn't like that. They would only do that for celebrities because they wanted like Justin Bieber to get on their app. I don't think they really, and definitely creators

and the creator economy is new, but they didn't respect creators in the same way. Whereas now every single social media platform out there has a budget to pay creators. And they know the success of their app depends on their creators. And it's just, it's incredible to see finally platforms respecting the work of creators and not just expecting them to keep showing up even if they change the algorithm and make their life harder. It's like, no, the creator can hop to different platforms because they're creative and they can figure it out. But if the platform doesn't support you and, you know, help you grow and figure out how to do that, then you can hop

somewhere else. Right. And it's nice nice i think it's beautiful it was i think tiktok learned from vine because that was one of vine's mistake biggest mistake really it's like when the when the app was going downhill they started paying only the big creators right the ones that had millions of followers and they paid them thousands multi-thousands of dollars um to keep on posting and they forgot about the little ones because, again, the micro creators are the trendsetters. They are the ones who start the trend. They are the ones who are always posting out.

And they consume more, too. They consume more and they build the community. So, like, now TikTok, that's why TikTok is so successful because they not only do they try to make sure that from the... Because even the micro creators on TikTok, you have a partner manager

that you can reach out to if you have something wrong with your account, right? But they listen to their creators. They listen to our feedback. They listen, especially during times where Black Lives Matter 2020, when it was very hard and TikTok was like, you guys don't care about your Black creators. They're like, okay, what can we do for the Black creators to make sure that they feel seen? I think now they even launched a grant, too, as well. But they make sure that every creator from a different community feels appreciated. Of course, they're

not perfect because TikTok is still doing, they still have their problems. So, but I like that, that because the conversation started, all these different apps started realizing that, oh, we're not doing it properly too. So Instagram started their own fund. Instagram started to make sure that they're more inclusive and everything. And to facebook is another one it gave grants to black creators as well like so you know it's it's all about conversation it's going in the right direction at least finally i think that's you know you both are saying really important things around like the recognition for creators now because i was just listening on what you were saying and for so long creativity was not valued and you know my mum was an art teacher and a dancer and you know for her it was like you know

she brought me up very much like I had the academic skill sets but she was always saying like it's a shame that like art and there's no money in creative stuff which is like and it was true for a long long time and I feel like social media but particularly TikTok has started shifting that if you think now but who are celebrities you've got people like Logan Paul you've got people like Charlie like you've got these people who have like come up through the ranks and they're true creators and I think just what you're saying as well around like like, actually, creators get to choose platforms and move. They've got the skill set that can't be taken away from them. So, like, making sure they're paid what they're worth

and that creativity is valued. Because these platforms, even, like, if we think about Instagram and the money it makes now in advertising or the shop feature, all those things, it wouldn't exist if it wasn't for the creators in the first place and the same point you were making around micro content creators you know we say in the uk small business is what drives the economy in the uk so they always protect small businesses because they know small businesses are the ones that employ people that empower change in their

communities and that's very much the same with like content like you're right it's not the big the big ones that are actually starting off the trends it's all it's all of the smaller yeah like small medium people who are really putting in the hours are really obsessed with the and it's time for them to get their recognition i'm a big advocate for all creators across the spectrum but more importantly the smaller creators because, I remember the grind you got to put in to get noticed, to get recognition. And it's, it's for me, even like with brands, I hate seeing brands only work with the big creators. It's more of a bigger pet peeve for me when a brand is working with the creator who's super big and has nothing to do with their, their brand's message the brand's brand you

know the company's brand it's like go to a creator who actually posts about your stuff who actually you know organically like posts about your stuff instead of just going to a creator that just has the following because that doesn't even convert either and i think it's some brands are understanding but a lot of brands still don't they just want to go to the huge creator oh you have a lot of money you have a huge lot just want to go to the huge creator. Oh, you have a lot of money. You have a huge lot of following. Here's the money. But is it going to convert?

No. You know? So hopefully people's brands start learning that, you know, micro creators is a better way to go. Because even like now with Instagram too, I'm happy that it's not always like, we've gone to the days when it's like, oh, I'm a creator.

I'm an influencer. I have a million followers. You know, just give me this, give me that. Now people are like, okay, well, what's your niche? What's your business about? What's your content about? What are you doing? You know?

How's your engagement? How's your engagement? Are there real followers? You know, like, you know, how often do you post? They're actually looking at analytics versus just like that number up there. Because that number sometimes doesn't mean much. It's about what what kind of what value are you adding your followers and what emotion are you adding yeah we have like

a mixture of people listening to this podcast and i'm like oh yeah i'm a creator i'm a wannabe creator or some people listening going okay i actually have a business and i really want to understand how i can work with creators more how do you think people can support black creators and creators in you know not growing but like how can they support their work that they're doing um how businesses can support creators I mean maybe through collaboration right like a creating a kind of like a if you're a business maybe have like certain merch collaborate with a creator to create their own merch and they get a percentage of sales so they get more exposure through you and then vice versa i'm not really sure how exactly a bit i can think of how like consumers can support black creators share that too yeah i think it's yeah i just think

it's a really good conversation to be having because i think it's something that's not really thought about we all take for granted that we'll actually spend hours being entertained by people that actually put their heart and soul into something yeah yeah so I'm yeah just curious I think in general just make sure you follow people yeah follow like share their stuff something to you right something comment you know yeah like because even my um my sister is like she she would i was sitting next to her she was watching a bunch of videos and i'm like do you follow these people like no but you're laughing at her video follow her like people need to remember to follow the creator like the creator stuff because all these things add to like our it's kind of like when you work nine to five but

you have your peer it's a peer review yeah right like that's what brands look at our analytics because we didn't want to work with you they check it they check that stuff so we need those things so if you can't support us by buying our merch or listening to our podcast or subscribe or like not subscribe or like whatever money wise support us by the things that are free it's free to like and comment it's free to share i love that and i actually think so many people are like oh i'm guilty about even i'm thinking i'm like oh actually yeah you know what sometimes I will consume and I won't necessarily like or follow and I can change that habit because like you say it means so much and it's actually for many creators who make their living from this that actually makes a dollar sign and if you're

if you're willing to consume the work then like give back for consuming with a tap of the finger you know it's free 99 yeah so like that's it's that simple that's like it's like that's the bare minimum thing I could think of because that's so it's so it's social currency right that's what it is yeah so if you can do that yeah do it so as a full-time creator what does your schedule like on a typical week look like? Like what are you spending your time doing? What am I spending my week doing? Okay, so it depends. It varies.

So usually Mondays I meet with my assistant and then we sit down and see what are all the trends on social media right now. What are the trending sounds on TikTok? And then we figure out, okay, these are trending things. How can we come up with skit ideas or like content that fits my brand with it? That's Monday. And then sometime during the week, I contact people and then I'm like, okay, what date can you guys film? Again, that's a collaboration thing. I live in Los Angeles, so I like to take advantage of live in LA.

And that includes, you know, we have the studio set. Like tonight, we're going to film in a studio from 9.30 p.m. to 5 a.m. Because that's the only hours they give content creators yeah yeah so we're going to film all night filming a bunch of skits so after we film those skits um i spend either the rest of the week maybe like thursday editing um posting and then if i have a branded content then i have to you know book a photographer to take the pictures or like book a photographer to take the shoot and then coming up with or it just it each week is different but it consists of coming up with video ideas posting content for my audience filming things collaborating yeah it's a lot it's a lot of work but there's also fun in it because I love when I'm shooting

with my friends because even though we can't hang out in person sometimes everyone is busy now but when we're filming together it's always like downtime just like chatting laughing you know gossip all that stuff and um yeah so it's so it's a lot um it's over but especially during the holidays like now and it's a lot of work but I think the best thing I did right now is like I recently hired my assistant. So it's been like, whew, it's like I have more breathing time

because last year my friend and I, we both almost broke down. Just to make it all yourself? Oh. Yeah. Because even too, the podcast too

because I also had that too. So like, okay, I have to make sure I record for the content podcast and then make sure I edit because I do my own editing. I do my own like promotions for it for for the Instagram page making the Canva creations so all that is just like I used to do YouTube I don't do YouTube as much as I should as much as I did but you know

and does it for you is it a seven day a week thing or do you try and stick to more normal working hours on normal working working hours from Monday to Friday. Not, I mean, then again, if I'm editing something, I edit on my phone. So I can like be in bed editing or whatever. I'm answering emails. But on weekends, I like to take the weekends off. Yeah. I don't like, this Sunday I do have to work.

But like, I like to just say weekends are for you, Drea. Because I like my good time. I don't want to, I don't want to age for my time. So I have to make sure I can take breaks any downtime I have, so weekends are off limits. That's so important. What is the impact or what is the footprint that you want to leave via your social media? Because like I said, you have over 5.4 million followers, and that's just on TikTok. You've got following on Instagram, you've got the podcast, you've got a YouTube channel, everything. Drea knows best.

But, like, what is the feelings that you want people to walk away with? Or, you know, like, say, that impact you want to have on someone's life who comes in contact with your content. Yeah. Feeling happiness, you know, happy, positive. I had a recent video go viral. It was the, you know, that trend questions I get asked and it's like, yeah, people listen, like, what is she talking about? But it's just a trend where it's like, you just, you just put on the screen different questions to get asked as whatever.

So I did different questions to get asked as a tall girl and it went viral. Some of the questions is like, Oh, um, can you help me reach that? Do you play basketball? Short guys always like, can I climb you like a tree? Like, yeah, it's, it's, yeah, it's all the day. Like how tall are you? You must be like eight feet tall. So there's like, Oh, it's similar questions, but it went viral. And a lot of my DMS were all about some, some, some moms came to my D and were like, my daughter is your height too. You know, like, and she's just so young. Do you have any tips that we can give her?

Or like, thank you for being so positive and open about your height. And like, you know, and that's the kind of impact I want to make. I want to be, because I'm very offensively myself. And I always tell the story when I was, I when I first moved from Nigeria to America had an accent my mom I was uh eight nine right so it must have been a big shock for you you were all oh yeah yeah it was it was it was a huge transition but then again I was bullied for my height because I was taller and all the boys had crushes on I was bullied for my accent and but fast forward now on social media the things that make me thrive

my height the thing that make me thrive whenever I people relate when I put my videos on my culture my accent and that's one thing I never take for granted so there's something I want people to feel when they come to my page it's like you can win by being authentically yourself and that's why one thing I love myself that I do and I don't't, I didn't realize I do this. I don't do this on purpose, but I just normally do this. I did a campaign with HP and it was about like, how do you reuse and recycle? Cause HP was whatever.

And I was like, when I think about reusing, I think about my African mom because she will use like, she will reuse plastic, plastic bottles to put like peanuts in it or reuse. Like when Tupperwares from like restaurants so we don't throw out the tupperware we're still going to use it to pack food she'll put like food in the ice cream container and i'm like that's how we were used i made a video around

that and all the comments was like oh my my hispanic mom be doing that my my african mom does that and it was very relatable and i love bringing my culture into campaigns i do because that representation matters so much. Because people, again, in America, around the world, are realizing that the world is not revolved around just one type of demographic. America is built around... Well, that's how brand and support creates us, right? Boom, that's it. Brand can support creators by working with different people of different demographics.

LGBT, by POC, different people of color, people with disabilities. Don't just go for the numbers, right? Go for people from different communities. Because again, the world is so diverse. It's built of all different types of people. To me, like my sisters are always like, you're so big on this. Because every time my niece and nephews are watching shows, I'm like, make sure they're watching shows that have Black people, too, because they need to grow up watching people of color because it's important.

When I was growing up, I didn't see much of that. I mean, but and then, of course, being bullied and all that kind of stuff. But now fast forward, that representation, the representation I have online is so big. It's bigger than I even know, you know? Yeah. So I'm thankful for the platform and I hope anyone who comes to my page feels they can win by being themselves. That's it. Yeah, totally. And I really love that, what you said about brands, because I think

brands really win when they allow creators to create in their own way. Oh yeah, a hundred percent. If they come in and they try to micromanage and they're like, oh, well, don't put too much of your culture in it because it might not relate to this demographic or whatever. I mean, then don't work with that creator. If you're going to work with a creator, allow them to be creative and trust what they tell you is going to work with their audience. There's been so many times brands have come to us and said, we want to work with you and do X, Y, Z. And we've said, that's not going to work.

If you want us to do that, we're going to pull out of the partnership because it's not worth it. And the more that they can do that, especially like you said, with different types of people, that's such a, what an amazing platform that the brand can reshare that to.

I think that's amazing. And I like the point you made, like let the creator be the creator, you know, like the most important thing for a brand. And that's to go back to your question, how can businesses also with creators, it's like, you know, the creator knows what works best on their page. Just tell them what your, your, your message you're trying to pass on, you know, what your company's brand is all about and what message you want to pass on and let the creator just give them the creative brief and let them be the creative because when you start to like you know when you try to put us in a box and like you can make sure make sure the label show oh girl oh my god it's like the audience is gonna watch and then be like what is all the what's going on here what is this like this is not this is not the real dryad no can we just throw this in the trash because you can like see through it right i was watching your one with um 7-eleven and i was like what was really interesting as well is like,

you know, previously ads were very obviously ads. And how many of us were like so excited when you could skip ads? Like on TV, it was like, hallelujah, I get to skip ads. I have to watch this drizzle. Whereas like now, that was such a British. Drizzle. It's a dribble. I was like, drizzle?

I never get that. I'm like, what is drizzle? But I'm just going to like go on with it. it's drivel but danielle has her own vocabulary she like has like a you know it's just like quirkiness and part of my personality but going slightly better people are like but the drizzle like lad it's not drizzle yeah what is it again drivel

the drivel okay so we didn't have to watch the ads that were drivel however then on social media what started happening was you were kind of

getting those really obvious ads and as soon as you can tell it being an ad you're like skipping past it so I really think that brands should learn that when it's in the hands

of a creator like I watched that entire video because I was like oh where is this going and I was like oh it's 7-eleven I was like hooked in I was like this is genius and then I was like oh I've got a 7-eleven near me do I want to do this this is like genius marketing and marketing and when brands actually start realizing that like we now have in our contracts we only do one iteration because it gets so ridiculous so this brand wanted to work with um natalie i was like i was the police on this one i was like no they were like oh we want to put in like three like three or four revisions of a video and i'm like no like we're not doing that because then if you're having to like something

other than me yeah like i mean this is just so it gets so far removed from natalie her audience and also like it it's just not how we work it's just not how we like to work with brands so i think the more the brands can actually understand micro influencer campaigns and influencer campaigns um the better but we're certainly moving into a new era of it and i'm really really excited like the power of social media you know it's changed my life natalie's life your life like it's actually incredible and i know that social media gets slated so much sometimes but it really is incredible how you literally can change someone's life who you know those certain shifts would not have been possible without like investing

thousands into a brand new business or like a certain education like it's allowing people to really transition into you know different social circles or whatever that looks like and I think that's really really powerful and what is your advice to those people who are thinking right now oh I would really like to create a career as an influencer or a career on TikTok like what would your advice be to them do it like just start it's very like discouraging when you're starting from zero you're not getting a recognition and whatnot but just be consistent I think the most important thing is like know your why you want to do it you know just just do it because hey I, if you're wise because you want to be famous, I mean, by all means, like do it. But like really, you know, like what the reason why you want to build that social media is because you want to like that.

Because when you guess what's going to help you through the ups and downs of posting and posting and not getting the engagement you deserve or whatever. But just go for it. Like start posting. First, go on social media. Look at all the people's posts, how they're doing it. And start posting first, go on social media, look at all the people's posts, how they're doing it. And then image copy, but make it your own and, you know, really just build a community. You know, even if you only got five followers, go live, talk to those five people, you know, reply back to comments, really just show up to for your audience and then

see how it, see how the transition and how you grow. But yeah, that's literally like how I feel. Just start. I can't even think about me starting right now, but if I had to start over, I'll start over again. Yeah. Yeah. I really did. Yeah, I did. I had lost 700,000 followers. And I started over again. I kept on doing it the whole journey. Yeah. So shoot. I feel like if I can do it anyone can do it that's how i tell people like i said it too on my stock course in the description of like if i can do it i don't

have two heads i'm not better than you so you can do it too so yeah just start and stay consistent and see how it goes and also know your worth too because when you start going that's it i'm so passionate about knowing your worth like okay when you start going that's it i'm so passionate about knowing your work like okay when you start building your following a little bit and these brands start reaching out to you to promote for them take yeah take the free stuff the free stuff is cool but after the third time the company is sending you the package how about you let them know oh you see that time when i posted it did really great i would love to move forward a paid partnership with you yeah you know like because these companies

will extort influencers. You know, just be careful and know your worth. Think about, remember I was telling you when I have a brand I'm working with, I need to take time

to think of the creative, book the photographer, set out time to edit and film or refilm. And that's all time. And that's why I need to know, is it worth my time and make sure I'm getting

paid my worth. So likewise for you, don't think that you need to have a gazillion followers. TikTok is investing a lot of time into creators. They invited me to teach a Know Your Worth master class. Oh my God, that's amazing. Yeah, and it was just for creators of color too. And I was telling them the same exact thing.

If a brand reaches out to you and asks and asks you for your rate maybe don't give them your rate it's better for you to ask them what's what's your budget you know because you don't want to shorthand yourself yeah right we have mel robbins on and she was a speaker and she gave this very similar advice which was like if somebody asks you like to do a speaking gig she's like yeah what's your budget let them come back to it and then she's like double your rate so then at least you can come down exactly but it's like no like you step into that power of what you um what you're worth and she was charging a hundred thousand dollars an hour look at that look at that wow wow growth for us all this growth for us all well it looks like i need to help my price but no that's that's so dope because like

literally you if a brand asks for your rate you tell them okay my rate is five hundred dollars what if their budget was two thousand dollars for each influencer you just missed out on a huge check yeah but if you're confidently telling them like oh i would love to make i don't make set i don't set rates because i love to make every partnership work for every brand i'm working with with that being said what's your budget for this campaign? And then, boom, they tell you what it is. And then you're like, oh, well, like how you said that girl said, double it. And you're like, oh, well, for this time, I would like to do $3,000.

And then they're like, oh, well, we can only pay you $2,500. That's fine because usually I would have charged $500, but I'm welcoming $2,500 this time. Like it's a deal. Right? Deal. Yeah. So, yeah,

just like the big thing, like just know your worth. Creators have to know your worth. There's so big. And be confident in yourself because I always, how I've always seen it since I had like 50,000, no, 20,000 followers on Instagram.

I was charging. No, no, even less. 20,000 followers. I think I was charging like $6,000, $7,000 for a post. And I don't know. And was charging. No, no, even less. 20,000 followers. I think I was charging like $6,000, $7,000 for a post. And I don't know. And this is, again, this was before social media was a thing. So I don't know anyone who's charging now, but at 20,000 followers, charging $7,000 for

a post, that's a lot of money. And I was just in college. I'm a college student. So it's like a little college. Yeah. And it's because I'm just like, I feel like I should be getting paid this because I'm studying engineering. And by the time I graduate, I'll be making $80,000 a year. So you need to pay me this. So it's like, just put yourself in a mind frame of like, how much time are you spending? And what you feel like you'd be comfortable getting paid. That's the most. If you're comfortable getting paid $100 for a post, then that's fine.

That's what you feel you're worth. Do it. Don't be discouraged. But also communicate with your, ooh, that's another tip. Communicate with your network too. Because whenever brands reach out to people, they're probably going to reach out to other people within your community too. So if y'all are open, but discussing numbers, with my friends, we're very open when discussing numbers. How much they pay you? Oh, okay. Oh, oh, but they were going to pay me so much way less. Let me try to go back and get more. That kind of stuff, you know?

So communication is key. Reach out to your network, start posting and see where it goes. I love that. Honestly, Drea, thank you so much for like, you are really, really humble about what you've achieved. But what I love about you is that you are so generous with all the ways that you've done it

and sharing the tools and tips and tricks. So I would love for you to share with our audience where they can find out more about you, particularly your podcast, so generous with all the ways that you've done it and sharing the tools and tips and tricks. So I would love for you to share with our audience where they can find out more about you, particularly your podcast, because you talk about a lot of this stuff in your podcast, right? Yes, please. Okay. So I have a podcast called Do For The Content, where I give social media tips and strategies. And why I really love my podcast is because I'm speaking generally from experience. I've been doing this for over seven years now. And so all the tips I'm giving is from the mistakes I've made to the things I've learned. And plus interviewing

people who are super successful in the industry. So do for the content podcast. You can also find me on TikTok, Drea Knows Best on Instagram, Drea underscore knows best because my name was taken. Or you can just go to DreaKnowsBest.com. Everything is on there. And everyone make sure you go subscribe to Dreya's podcast that's really important you obviously listen to podcasts so go subscribe

you'll learn a lot show your support and if you're watching any of our content like it engage with it comment on it you know

I mean that's how we get to provide all of this for free you know yeah I love that and go subscribe to ours and rate, review and all the things

while you're there yeah definitely leave a five-star review. It helps. Like shamelessly, yeah, plugging. Four stars, please. We only do five stars. Yeah. Dre, thank you so, so much.

Thank you for having me on, ladies. Thank you so, so much. If you enjoyed this episode, we would love it if you subscribed and left us a review. Let us know what you enjoyed what your main takeaways were and who you'd like to see appear on the show as a special thanks we'll send you a copy of our boss babe 25 now this is an awesome resource it's the 25 essential things that you need for personal and professional growth we've included everything from must-have products to books to

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