the bossbabe podcast - 219. The Truth About The Beauty Industry + What’s REALLY In Your Makeup Bag with Andy Hnilo

Episode Date: May 24, 2022

Andy Hnilo, the founder and CEO of Alitura Naturals, is here to warn us about the harmful and dirty ingredients hiding in our makeup bags. Sure, it’s a reality check we probably aren't ready to face, but it’s one we need to raise major awareness on. Why? Because the toxic chemicals we’re applying to our skin and ingesting in our bodies are affecting us more than we could ever imagine.  Alitura Naturals’ story began when former model, Andy Hnilo woke up in a hospital bed – having been struck by a series of vehicles while simply crossing the street. Out of desperation, he started making his own skincare products to aid the healing of his severe facial scars.  This minor interest soon turned into a full-blown exploration on the wellness journey he was about to embark on. Listen now to get the full story + find out which of your skincare products you should keep using and what you need to throw away – for good. Highlights: Why getting hit by a car – twice – sparked Andy’s skincare journey. Why most labels are lying to you + how to see past the BS. The top 3 chemicals to avoid in food and skincare products at all costs. The skincare secrets you need to have your healthiest skin ever. Links: The Alitura Website Visit for more info to help you or to buy some of their products for yourself. The Société Join our private, online community of female entrepreneurs where you can connect, build and grow. Just Thrive  Use code BOSSBABE for 20% off your order of JustThrive products! Think Dirty App Follow: bossbabe: @bossbabe.inc Danielle Canty: @daniellecanty Natalie Ellis: @iamnatalie Andy Hnilo: @andyhnilo Alitura: @alituranaturals YouTube: bossbabe: subscribe 

On average, women leave the house with over 200 government-recognized carcinogens daily. I mean, between hairspray, makeup, lips, whatever, I mean, that is disturbing. There are thousands of ingredients that they don't allow in Europe that are just fine. I mean, because we get EU registration, all that with our wholesalers. I just want to say, I completely agree with you. It's ridiculous and completely dishonest and misleading. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself, confidently stepping outside her comfort zone to create her own vision of success. Hello and welcome to the

Boss Babe Podcast. I'm Danielle Canty, Boss Babe co-founder and your host for today's episode. Now, I'm really excited about this one because this is real talk, you guys. We are diving into things you probably don't really want to hear because we are talking about the harmful and dirty ingredients that actually lie within your makeup bag. Yes, that's right. I know we don't want to hear it. We want to be putting these things, lotions and potions on our skin that make us feel good, brighten our look, do all the things. But the truth is a lot of these makeups, a lot of these cleansers, moisturizers, all the things, they actually have really harmful chemicals in them. And so this is what we were talking about on the podcast today,

because sometimes being a entrepreneur and sharing the real behind the scenes of building businesses looks like marketing and sales. And sometimes it's going to look like ensuring we are looking after ourselves because there's a quote that says, a healthy woman wishes for everything. A sick woman only wishes for one thing and that's her health. And I just want to draw us back to that health is wealth. And it's really important that we are prioritizing ourselves. We all talk about self-care and that can look like so many different things. And today's episode, it looks like, okay, what am I putting on my skin? And is it helping me? Because the real facts are a lot of the things that we put on contain, particularly

in America, ingredients that are banned within the EU. I actually had an experience where I bought a foundation in the US, didn't check the ingredients properly, went to the EU, couldn't buy it because it was banned there because it had harmful chemicals in. I'm like, what? And then in addition, some ingredients, they're literally known carcinogenic products, and they're still allowed to be added into our makeup and our cleansers. It's absolutely crazy and really, really eye opening. But for me, I want to be having these conversations because for us to be successful, like success comes in all different shapes and sizes. And for me to be successful, I have to be at the top of my game. I have to be happy and I have to be healthy. Those are like the fundamentals of it. And I'm really excited today because I invited Andy on, CEO and founder

of Alachura Naturals, a skincare company, because his journey is really, really interesting. He actually was hit by a car, not once, but twice. He was left unconscious with seven broken ribs, a collapsed lung and a really bad jaw fracture and multiple gashes across his face and his body and lots and lots of scarring. And so after this accident, he was really like, how can I focus on healing my skin? And what does healing your skin even look like? And he became really obsessed with this and that's why his company was born. And so today's episode, we are exposing some of those products that claim to be natural and organic, but actually have these harmful ingredients with inside them. And I'm revealing some of these ingredients that you need to be looking out for, and also giving you a link to

an app, which has been a game changer for me because you literally get to scan the barcode of your product and find out how clean that product is. So I really hope you love this conversation. And before I go, I just have one special request. If you can take two minutes whilst listening to this episode, I'd really appreciate it. Just to leave us a review. I read every single one of them. It helps me shape the guests that we get on here. When you give us a five-star review, it makes me happy and I really, really appreciate it. So thank you so much. And just if you can take the time, that'd be great. And also if you love this episode and you love this podcast, consider sharing it with another woman because that's how we get the word out. That's how we make changes. That's how we open

up people up to conversations that they wouldn't have perhaps normally heard or had. So I appreciate every single one of you for all of your support. And I really hope you love this episode. So Andy, I feel like when you have good skin for most of your life, you can often take it for granted and forget that it's kind of like the largest organ in the body as such. But for someone who had a lot of skin issues, I really suffered from acne and really

getting the balance right with my skin. I kind of went down this path of doing a lot of research and that's how I became really interested in, okay, what am I putting on my body and how does that actually affect all these things that I might have not even known, like my hormones or my gut and all these pieces. But I'm curious, what sparked your interest in, one, understanding how your skin worked, but then going on to found a skin company? Well, first off, I had no intention ever of getting into skincare, let alone owning a company that now has over 20 products. I was, I mean, March 20th, 2011, I was leaving dinner, just crossing the street on Melrose and

Sierra Bonita. And I got hit by a westbound heading vehicle, lost consciousness, hit into the eastbound lane and run over by a Land Rover. Oh my God. Yeah. Both cars pulled over. Emergency first responders were just cutting my clothes off me in the middle of Melrose. I got shuttled off to Cedars-Sinai ICU, where I woke up with my chin protruding to the bottom of my mouth. I mean, it was the worst compound fracture Dr. Rosenberg had ever seen. The resident maxillofacial surgeon at Cedars-Sinai. I had seven broken ribs, a collapsed lung, and I was, I mean, just unrecognizable. Yeah. I was on a morphine drip, so I was a little loopy, just trying to figure everything out. I had two friends with me in the ICU room with me,

and I quickly figured out the severity of the situation. Yeah. There's like, not many people have had that life and death situation, but I imagine that was pretty close to it. So you were hit and you broke ribs and you fractured your jaw, which is the mandible, for those who don't know. And what happened over that next period? Because surgeries, what was like once you realized like, oh, this is a pretty bad situation? What were the days and weeks that followed? Oh, it was brutal. I mean, I had realized like, oh, this is a pretty bad situation, what were the days and weeks that followed? Oh, it was brutal. I mean, I had my jaw wired shut.

My teeth were gone. I went to whole new grocery stores. I was very insecure and self-conscious about my looks because I mean, I was unrecognizable. My chin was out to here. Every time I would start talking, I would become self-conscious with my teeth being gone, my front teeth being gone and my quality of life. I mean, I was down and out. But the cool, cool part about it was I had my family with me after I left the hospital

and my nurse was an ex-Marine. And he was like, hey, any day you can walk out of the hospital, keep in mind, that's a pretty good day, right? Good luck on your recovery. I mean, that set the tone for it. And so I had my family with me in my little 660 square foot apartment in North Hollywood. Sounds about right. Yeah. Yeah. My sisters were on a futon, like a twin futon. They get up just to give me my medicine, and I go back to bed.

But once they left— That's when it really started. That was when the— Reality. Yeah, reality set in. Road to recovery began. I mean, I had nothing but time on my hands. Now, the big thing is that I didn't really mention i had a pre-existing clay mask i was in the entertainment industry

before i was an actor yeah i want to come to this because i also think this is a big significance of you having an injury so not only did you get hit by not one but two cars break all these ribs have the worst mandible fracture that someone had seen, and your livelihood, depending on your face in many ways. I mean, that was my job. It's interesting. Every time I mention that, it's like, oh, whoa. But it was my job. And I loved what I did. But now it's just about recovering, just removing the impurities that i was getting from the antibiotics that i was on i was getting monthly x-rays just to see if the

bone was growing back i had a titanium plate inserted up top and one on the bottom um which i got removed by the way and i went through the whole recovery again that's a whole another story but um slowly you know day by day i just took it upon myself to reduce the inflammation that I was just in a fog from. And also the antibiotics was just leaving me like a mental zombie. And so I met with different Chinese herbalists in the Los Angeles area, George Lamoureux, Ron Teagarden from Dragon Herbs, Crosby Ware, Sage Damers, and Truth Kalkins. And so I'd go into Air One and I would go to the tonic bar with my jaw wired shut and just start, you know, asking them questions and seeing, like, how to reduce

inflammation and build myself from head to toe, build myself back from head to toe. And also in doing that, I knew I had a pre-existing clay mask that would bring a lot of blood flow and circulation to the surface of the skin. They informed me that that would help break up and loosen up some of the scar tissue and particles that I had just in an effort to reduce the swelling because it was hard to look at, you know? But in doing that, in creating, you know, getting the stagnant capillaries moving, I noticed like this, it was almost like a beauty treatment too. I loved how I looked afterwards because of the blood flow and circulation created to the surface. But it just became a creative outlet for me because I was seeing the improvement in the swelling. And my abrasions were gone within a few weeks, but obviously my scarring wasn't.

But it just, I mean, that makes you feel good. And all that research from building myself back with this little morning tonic, I'd add schizandra,andra chaga reishi um a lot of amino acids to get the blood flow circulating from head to toe and i'd you know i'd just make a little morning tonic in my blender it i mean obviously tasted brutal but and i put it through a little straw in the back of my mouth just to get my nutrition and it was a daily um every you know hour had just a you know a purpose for it in my recovery. I mean, I became obsessed with getting back. I wanted to get back better than I was before. I mean, it was just, I just took it as a challenge.

I love this. And I love that we're having this conversation. Two things that you're saying are standing out to me right now. First of all, I am so grateful for Western medicine in so many ways. And goodness knows what would happen if you had been hit by those cars and weren't near a hospital at that time, or you were at a place that couldn't really provide you good healthcare at that time within the outcome would be really, really different. And it's really important to recognize that. And in the same breath, I felt like Western medicine, I was a chiropractor and I felt like Western medicine can get you so far, but sometimes like being your best self and getting that

performance back, I felt like Western medicine doesn't always take you to that next level. And I'm just hearing what you're saying by, you know, okay, to get inflammation down, to help with scar tissue, we're actually turning to a lot of like natural herbs and resources that are often neglected and not mentioned in the traditional path to getting well or getting better or recovering from something so you know how did you know like you were saying you were just hearing these conversations in which is like if people haven't been to LA it's like the bougiest bougiest grocery store but it's not really a grocery store it's got like all the all like the potions that you could ever want in your life to be amazing um but like i'm just what was that

journey looking like where you're like okay well i've got this far but like i want to get to that next level and how do i know and how do i learn and all these things well i did have a clay mask before so when i was 20 years old remember that aztec healing clay it was one ingredient calcium bentonite clay but i'm from the uk i did did that make it over there i don't know it may have it's a pretty popular but one ingredient clay mask oh wow all right so i cut i definitely hit it i mean like you know i was a former athlete like a guy in skincare i didn't want you know it was like a woman's point you were like oh i don't want anyone to know i'm using this well i mean it's just the truth i was kind of because i was from the early want, you know, I was shy. Also, it was like a women's product. You were like, oh, I don't want anyone to know I'm using this. Well, I mean, it's just the truth.

I was kind of, because I, from the early, from my, you know, ever since I, 1920, I've been really into skincare because I had very bad back acne and like little forms of cystic acne as it was growing into my body, you know, hormones erasing and all of that. But so I just, you know, but it bugged me and I wanted to, you know, actually ingredients from that standpoint started, I mean, I would look at the back of, you know, big brand names and just find things that I didn't even know what they were. And it was also like that led to kind of putting it together in my head and going from like, let's just say Clearacel to Dove, going from like 30 ingredients down to five. And a lot of the ingredients in the surfactants and Dove soap were naturally derived. Some of them were from coconut. And that made sense to me. I was 18,

19 years old, just kind of trying to put it together in my head. And so that, I just want to tell you, that was kind of a catalyst, putting together and finding a solution for my problem. My back acne was very bad and it came down to ingredients and diet and nutrition and then the products I was using. So I just wanted to tell you that. And that's where the Aztec Healing Clay came. And so I was using that once a week until, I mean, yeah, 19, 20, 20 years old. And then when I moved down to LA, I was 25. And so I had that. And then over time, I started becoming really, really interested in that one product. And so I isolated that ingredient. It was only one, calcium bentonite clay. And I started just looking around for different clays, butters, and different superfoods that I would put together and make this pre-existing clay mask before the accident. So were you like entrepreneurial then? Because I actually think it's really interesting because one, I think like for a long time, it wasn't really cool for men to be involved or actively doing skincare. You know, it wasn't like really a conversation where it's now like, you know, guys can often have bigger array of products than women, you know? And

I think that's amazing and everyone should take care of themselves. But I'm really curious, like it's, that's a big jump to go from like, oh, you know, I'm utilizing this clay mask. I'm looking at ingredients too. Okay, I'm going to kind of like start my business. Like, was it a business or was it just like, oh no, I just had this mask? I hid it. I did it every Sunday night before my week of auditions.

Like I had roommates at the time. I'd scurry into the bathroom, mix it up, let it dry, and then hop back in and hop in the shower. So you weren't monetizing it where you were just utilizing yourself? No, just for- Got it. Yeah. It was your secret. It was your beauty secret. You're like, I need to get the ladies. These guys do not need to know about this. Hey, well, it was, yeah. I mean, it was just one of those things. It was a guy in skincare. I was shy about it. I was um but definitely not anymore but i had that pre-existing clay mask and so where i would source the bentonite from uh there's

jason eton he's with green desert clay in nevada i mean i just i loved how it made me feel you know it has a very like a detoxing uh capability also just reducing all the blood vessel constriction around the eye t-zone and nasal area just really wakes me up every morning i mean woke me up every morning also just like just you get a nice bright fresh uh complexion and just i just love how it makes me feel as well but i um i found rasul clay kale andight, Pyrofilite, Bentonite on this website. And so he was almost like a little consultant with me as far as like with particle size and melding formulas. And so that's where I got my clay base. It increased after the accident, but I had a preexisting clay mask of just kelp powder, Rasul Clay, Bentonite.

And I think I had vitamin C back then. I've just really been into skincare. You're a little chemist over here. Well, I mean, but I just became my own science experiment. Yeah. Well, let's talk about that because you were in a science experiment. You had this accident. You were suffering from, for those watching on YouTube, we've put some photos of them to see like befores and afters. So you were really inflamed, a lot of scarring in there. So you were like, hang on, how do I get this better? And you were like, well, I'm utilizing the Clay Massey

OG one, the original one, but was that where you found that wasn't quite cutting it for you? So you're like, I need to add more to this because now I'm in a worse position. I've got further to go. So what was that journey like? So it made sense to me that, I mean, your skin being your largest organ, you want to treat it like another mouth. And so that morning tonic that I was making, I mean, I'm talking deer placenta, egg yolks, you know, I boil beets, put them in there with nitric oxide circulation, bison liver. Wow. I mean, schizandra, like I said. You were putting all this in face masks? Yeah. No, no, no. Not in the mask. In my morning tonic. Oh, I was like, hey, I'm putting Bicillin on my face?

No, no. But yeah, deer placenta, pearl powder, colostrum. So you were being very conscious about what you're putting in your body. Yeah. But then just one day, I mean, I was experimenting with pearl powder, colostrum. And I just broke open the capsule and I put it into my mask that I was making. Just because it made sense. The nutrient density of both of those ingredients are incredible.

So why were you eating that? What is that good for when you ingest it? Just so that everyone's being educated on this too. Well, freshwater pearl powder is very calming to the anxiety and things like that. But it's also a very good kidney and liver cleanser. But I'd never seen it used topically as a skincare product. And Colostrum, especially ours is first four-hour milking grass-fed Colostrum from a small farm in Wyoming, very rich in nutrients.

So they just want to let you know, they feed all the calves first, and then the surplus is dried out, concentrated, and then made into a very silk-like powder. And so I did that to build myself back internally because of the igf1 growth factor components to that with having like all the antibiotics so you knew that was like you wanted to build up your gut again the good bacteria within the gut we all need it but antibiotics often kills the bad bacteria as well as the good bacteria right and we've done, I know a little bit about this actually because we've had Tina Anderson and the founder of Just Thrive talking about,

and actually if anyone's listened to this and you have skin issues or gut issues, go and listen to that podcast because she was educating us on how important gut health is for your brain and your skin health. And she was actually saying it's kind of linked with performance and productivity

and like being able to like focus and function. And so it's been a really interesting journey, but my understanding is antibiotics can really damage a lot of the good bacteria within your gut, which then leaves you depleted and then open to more of the bad bacteria, correct? Right, and it's so hard to get that back, to get that good live gut bacteria back into the system.

Yeah. I love Tina, by the way. She's incredible. She's amazing, yeah. Did you meet Bill, her husband? No, just about Tina. She's been on twice, actually, because she literally, every time, me and Natalie are like, what? And actually, she was also one. When I interviewed her, I was having a lot of problems with my skin still. She was like, you need to go on these probiotics. You need to be doing then probiotics, then go on to the prebiotics, and then really building back up from there. So she did a lot of education with me, which was super helpful.

Nice. Yeah, no, they're great people. It's one of those things where I just wanted to feed my largest organ from the inside out, right? And so when I got the wires out, my complexion had, I mean, that was what, eight weeks down the road? I think I got the wires out, it, my complexion had, I mean, it was, I mean, that was what, eight weeks down the road. I think I got it done just a week before a job I had in San Jose. I made it an outside goal to make a runway job for, I was, I got booked for some Macy's gig, like the first week of June, and this was March 20th, 2011. So that, yeah, just a couple months afterwards, got the wires out, got my teeth bonded in, and still made the show. But I did that through just religious work, discipline, and staying focused on my routine of recovery daily.

Every hour had a point to it. I mixed up, well, it's now my night cream. I had beeswax, cacao butter, aloe, sea buckthorn oil, plant-derived stem cells were getting sent to me. The oil-soluble ones, I was mixing up, putting it in a cast iron pan, which is now my night cream. That was my little paste that I'd add to heal my skin and hydrate it and condition it after I'd used the mask. Okay, so I'm following this, and I'm also like, oh, okay, I'm curious and have some questions. So you had the skin needed healing at that point like it was scarred it was dry it wasn't like nourished but like I'm trying so you

were like looking and putting starting to put some of these things in because you're like I want to feed my skin do you know like were you looking at the science between like layers of skin and how they like replenish themselves or were you just like hang on a minute this seems logical if I want to eat this stuff then it's probably like my skin what I'm like curious as to like how we're connect how you connected the dots yeah well it was all I was trying everything a lot of things didn't work but I mean this is like a year and a half two two years of just exploration of how I could how quickly I could heal myself I never thought I was going to get into skincare I want what and I wasn't even trying to push it as a product. I was just going around because I wanted to see if, if people thought, you know, my friends, friends of them that I didn't even know

get this. So I would, I would go around town just with a little backpack before my nighttime work with a little bamboo bowl, apple cider vinegar, some lavender oil, and like, I don't know, sweet orange oil. I'd mix up masks, just trying to get feedback, right? I thought I had something. I really did. I mean, there were undeniable results from that very quickly. And it was different from any other thing that I've seen. You know, when I go to Air One, when I go to Whole Foods and I'd study on the shelves,

there was always some type of hole in products, you know? And it was just boring to me if it was just, you know, you only see one clay mask, right? Redmond, maybe Bentonite, something like that. Like I said, Aztec, which they're all great. They're incredible. But I wanted to spice it up a little bit. I mean, like I said, green tea powder. I mean, there were a lot of things that did not work. I mean, I experimented with everything that I was putting into my smoothie. Like I said, I had nothing but time, but it came down to particle size and like the emulsion of the formula. It had to be perfect. And I mean, I just remember looking at like my mask when I was, you know, mixing it up.

And I was looking at what ended up being my purpose, but I didn't know that. I was just trying to get back. I mean, I didn't like what I saw in the mirror and I didn't like how I felt. And you didn't like what you saw on the shelves either. Oh, and I definitely didn't like what I saw on the shelves. I mean, every product had some type of hole. I mean, whether it's, I don't know, glycerin, harsh preservative, I mean, fragrance is one of the biggest culprits, government recognized carcinogens. And also the unbelievably just dishonest ways that you're allowed to label

your products. You know what I mean? For sure. I want to talk about this more because this is like a real bugbear for me. I am like so sad that in this day and age, we have to be reading labels to decipher or reading ingredients to decide and understand whether what they have on the labels is actually true. And I know there's like regulations around this. However, things are still really falling through the cracks. And, you there's like regulations around this. However, things are

still really falling through the cracks. And, you know, I actually just grabbed some products. I didn't have any of these at home because I've been watching this stuff for a long time. And I actually knew you way before because I've used Altura and your clay mask is insane. And I want to be like telling people about that because I know that it really, really helps.. And I want to be like telling people about that because I know that it really, really helps. But before I want to just highlight some really key things because for me and a lot of other people, like this will be kind of shocking to really discover. So back when I was having some skin issues, I downloaded an app called Think Dirty, which I'd highly recommend to anyone if you are looking to really understand what's in your

products. Because when you look at ingredients labels, it's kind of overwhelming. Like there's all these words and I think we just take for granted like, oh, I don't understand these ingredients, but surely they're not that bad for me. Surely they won't be allowed to like, put like, put certain labels in, like we won't be able to put certain ingredients in here. Like they're not going to get away with that, but they really do. And I actually like reached out to have you on the podcast again, because I was in the UK recently. I went to, I flew to the UK and I ran out of the foundation that I was using. So I had always previously been utilizing it cosmetics, which is Jamie Kern-Limas. And then I'd moved to, I bought like, I was in New York or something and I got caught and

I bought some Dior um this Dior one which was like a spray one I did I'd forgotten that I'd had this app etc and I just bought it on the on the run anyway I ran out and when I was in UK I went to buy some more and I was like oh hi like I can't find this on the shelf she's like oh we've discontinued that it's actually got harmful like we've it's been called back because it's got harmful ingredients that are not allowed in the UK so I was like oh my goodness like what but then I came up to the US I can still buy it here and I was like why are the why are we not like if we've got just we've got harmful chemicals in our products why is that not unanimous across all countries and this is one of my biggest challenges with the US that I find the regulations are nowhere near as strict

as they are in the EU and the UK. And they seem to let a lot more things get added in to particularly foods and stuff too. But so anyway, I was going on to say, like I actually went to a CVS today to like buy some products. And I wanted to like, I was really triggered by some of these.

So I wanted to get your thoughts. And I wanted to like, I was really triggered by some of these. So I wanted to get your thoughts and I wanted people to listen to this with an open mind because sometimes these things are really, really surprising. And I would just want to educate people that labels can be misleading. So I just want to also say something. I mean, and I'll find the study. On average, women leave the house with over 200 government-recognized carcinogens daily. I mean, between hairspray, makeup, lips, whatever. I mean, that is disturbing. There are thousands of ingredients that they don't allow in Europe that are just fine. I mean, because we get EU registration and all that with our wholesalers. I just want to say I completely agree with you.

It's ridiculous and completely dishonest and misleading. I mean, I could go on and on about it. No, it's great. And this is a great conversation to have because the Boss Babe community is, they're empowered. They're smart women. And for so long, I didn't know about this thing. And also, it bothers me that like, damn, just because I didn't grab that app and check it, now I've been like putting this skin, like on my skin for like over a month. And I'm like, why didn't I check it?

But why should I have to check it? That's what bothers me. Like if they know that these products are linked or there's research showing that they are possible carcinogenics, why are we so lazy that we put that stuff in versus being like, okay, actually there's all these amazing products

that exist that we can use that are way better than natural. And they don't have necessarily the, you know, nasties in them, you know, like we don't need to be having all of this. And they last, I mean, I've used your products and I've had them for a long time. It's not like they go off in a week

or I have to keep them in the fridge or anything like that. So it's just really interesting to me that we're really allowing this. And I think it takes education of consumers to really start changing it. So it's, it's all cost and it's ridiculous. It all comes down to cost it. When I was formulating these products, I remember meeting with manufacturers and they they're like, well, what do you want the price point to be? I'm like, I know let's just make the product and then we'll

figure it out. Like I didn't, that's, that's not how it goes. You have, it's all built down from a boardroom and get perfect profit numbers already. I didn't know. Luckily, I'm so glad I came into it as ignorant as I did or not knowing as much as I did. Because I mean, I'm still working with a lot of the same manufacturers, but they respect the heck out of how I went into that. I'm not trying to like pump myself up, but it's completely different than how any other formulator or any other company that they've worked with in this situation has been. I mean, it just makes complete sense to me. If you're trying to heal yourself, I mean, this is way before, you're going to get the best thing. If I had $1,000,

and I probably did have about $1,000 in my account, every penny of that went towards my recovery. I just figured the quicker I get back and the better I get, obviously I'll get a job and the quicker I'll get back on my feet and start working again. You know what I mean? But that's how important it was to me, just to get the best every source. I mean, colostrum, manuka honey, pearl powder, deer placenta, very expensive. But I mean, it's us. It's our life. Quality of life is everything. Let's take a quick pause to talk about my new favorite all-in-one platform kajabi you know i've been singing their praises lately because they have helped our business run so much smoother and with way less complexity

which i love not to mention our team couldn't be happier because now everything is in one place so it makes collecting data creating pages collecting payment all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students so if you're listening and haven't checked out Kajabi yet now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30 day free trial. That's kajabi.com slash boss babe.

Let's start with that, right? Because there is definitely a barrier to entry sometimes with cost, right? And I'm fully accepting of that. So I'm not here to be like, oh, you guys have to go and buy the most expensive products on the market. You don't, right? But what was really interesting to me is I picked up these, and if you're watching us on YouTube, you'll see this. I picked up these simple wipes, right? Which are facial wipes. Now, I used to use facial wipes all the time when I was in the UK back in the day. But I would take my makeup off with facial wipes, right?

Now, okay, so actually I'm going to stay on this. So I would use these all the time. So I grabbed these and a really easy, now I know, a really easy replacement for this is I literally have face towels. We call them flannels in the UK. What do you guys call them here? Just face cloths.

Wash cloths. I have 20 of those and I just use one each evening. I get my makeup off that way. A brand new one, I throw it in the wash. All I use is water on it at that point. So it doesn't even, like to me, this is not, this isn't a proper cleanser. Like this is just to get your makeup off. So I don't think taking these out of your daily routine is going to cost you anything. In fact, it's going to be cheaper because now you can just use water and a washcloth. But the point that really got me so irritated on

this is they literally say in here, right? Right on the front, it says no harsh chemicals or skin types, right? And it says under here, no artificial colors, no artificial fragrance, no harsh chemicals, no drying alcohol, no mineral oil, no soap, no parabens, no added phthalates? Phthalates, yeah. Okay. You said that better than me. Vegan and certified cruelty-free, okay? So I'm like, oh, okay, these are going to be good. Then I get my Think Dirty app out. I'm going to hand this to you at this point

because I want you to tell me about some of these ingredients that are in here. And like, why are they putting this stuff in here? Because we were chatting before coming on the air and you were saying about where even alcohol is positioned on that, or like the preservatives. Like, talk us through that. So, I mean, to get makeup off, organic witch hazel and a little cotton, you know,

and then maybe alcohol, right? That's what should be, you know, headlining this. I mean, they have water. Glycerin, of of course they didn't go organic on that sotero isomamonate uh propanediol government recognized carcinogen okay so let's so they have in this a government recognized carcinogen that is in the market but this is telling me there's no chemicals in it it's not a harsh chemical so i'm like how do they get to put that label on and yet it has and i was like reading before it

has like is it um profanolol yeah like known carcinogenic it's it's loaded with i mean it i don't even think okay so they don't scent it that's amazing that they don't have fragrance in here i was going to say that's that's usually a big culprit oh that's in one of these others we'll talk about that one i'm sure they say fragrance free which i mean anyway but yeah panthenols in here citric acid they have two different preservatives on completely unnecessary alcohol i mean and then alcohol is the eighth ingredient in here okay so let's talk about that so basically the ingredients i don't know if a lot of you might not know this, but ingredients, depending on what is the most in there, has to come in the first.

So this is, I learned this when I was looking at food. If you've got sugar in the top three of like any ingredient you're buying, it's really high sugar quantities versus if it comes down the line, it's got less in. So what is it saying? Like the first few bits of ingredients. Well, how about right here?

No drying alcohol, sotero alcohol, right there. So it says no alcohol, but then there is like, yeah, no drying. here? No drying alcohol. Cetiril alcohol, right there. So it says no alcohol, but then there is like, yeah, no drying. It says no drying alcohol, and then there is alcohol in it. That's unbelievable. No harsh chemicals. That's great. So how- Don't quote me on the propane dial, government-recognized carcinogen, but I'm almost positive it is.

Panthenol, I'm almost positive as well. Sodium benzoate. They have three different preservatives in there. Cetiril 20. I mean, why i mean why why why this is something man you have to take pride in what you do i really and like that's the thing this is like my worry i'm like how me and you are both lost for words at this point right let's do this one too because this is also interesting and then let's discuss like how they can put labels on and how people can like buy more conscientiously because I want to do this podcast like to educate people because I needed that education and I want people to understand like okay unfortunately we can't trust labels we have to do our homework and when

you find brands that you know are good try and stick with them because if they have those values and they have those morals it can take some of that legwork out from you. But this one was really interesting. So this is a St. Ives body scrub. And literally on the front, I think it says it's for sensitive skin types specifically, which I thought was really interesting. It says 100% natural exfoliants, right? So you're thinking, oh, I'm buying something that's really great, 100% natural, going to be great for my skin. What's in there, Andy? Well, it's corn kernels. I mean, so what's so misleading and comes down to integrity, the people see 100% natural, right? They don't look at exfoliants. Sure, they put corn kernels in here. Shocker that it's the cheapest exfoliant

that you can buy. But I mean, you know what I mean? The consumer sees 100% natural in the exfoliants. That's a speck of an ingredient that they have in here. You know what I mean? And then also, but I just, when you meet with formulators, I'll never forget, I wanted to make a follow-up moisturizer for my clay mask to that, to my clay mask. And I remember I'm meeting with a manufacturer in Los Angeles and he's like, oh, it's like baking a cake, water glister and alcohol. What do you want it to smell like? I'm like, well, i'm like well no no no no no like i i want to be product based do you have he's like oh we have honey it's like and you could tell right then he's like yeah but no i mean tell a story about your ingredients you know what i mean it's but that's how common it is and this is a perfect example yeah water glycerol stearate this is interesting to me they've got parfum in

there which is then aggravating to a lot of sensitive skin types. And yeah, this is marketed for sensitive skin. I'm like, surely if I have sensitive skin, I just don't want any of that in there. I don't need it to smell. I just need the body scrub. The logic here doesn't even make sense for me. Well, I mean, how about adding Yellow 5, definite government-recognized carcinogen? I mean- What, adding yellow five, definite government recognized carcinogen? I mean, I see.

What, that's in there? Yeah. Yellow five, blue one, red 33, titanium dioxide. I mean, this is, you know, lanolin alcohol, sorbic acid. What do we got here? Let's also say. Sterate after sterate. Get this.

PEG 100, sterate, glycerol, sterate, settles, acetate, fragrance, boom. You have benzyl, benzyl alcohol this is one of the worst i've ever seen in the i don't want to get it you know but i actually used to use this i'm talking when i was like remember the apricot scrub i mean yeah it was great like i'm like saint eyes that's in cornwall the uk it's not from that one but i was like oh i always use this that's why i picked it because i was like, damn, like I was using this for years. My mom was giving me this. And, you know, I had this conversation with Natalie.

She's pregnant right now. And I'm like, it's so interesting. Like, you know, like even like some of them, I didn't choose any of the baby ones because I didn't want to go there. But even some of those are really poorly marketed. But like, yeah, as a teenager, this is my go-to scrub. And I'm like, what also does possible carcinogenic mean? Because I think that's really interesting. I don't want everyone listening to this going panicking like, oh my God,

I'm going to get cancer. It doesn't mean that at all, but it does mean, how would you describe it when things are labeled possible carcinogenic when you're looking at these ingredients? I mean, it's toxic. And if you're doing it daily or scrub a few times a week, and if you're using ingredients like i just listed it's going to disrupt your endocrine system your hormones at a cellular level over time you're doing that daily i mean it's it's going i don't even want to put words out there words that power but because your skin absorbs everything i think a lot of people forget that like you things go beneath the layers like if you were to look into a microscope, there's all these tiny little holes on our surfaces. And I think that's really important

to recognize that a lot of these products, they can penetrate that and they can get into our systems. And so having that awareness, I think is really, really important. But for me, it's just so astounding that, and if, like, if anyone's curious, basically get the Think app, I'll put a link to it as well. It basically reads barcodes. So you basically just grab the product, scan the barcode, and then it will tell you about which products are clean in there and which aren't. And it kind of actually grades them too. They call the really bad products like dirty, and then it's like less harmful than green. But I thought that was just like, just, it was just really sad to me that

i was like wow you can't even like read labels in the front like you actually have to look at ingredients these days to really understand like what you are putting in your skin and i do think like that stat that when women leave the house they're often wearing 200 plus carcinogenic it's like i can see how true that is i mean just in this product alone like we've probably called out three you know? And that's just something you shower in and that's not even your main like soap or anything like that.

And then like you're saying, lipstick, makeup, hairspray, deodorant. I mean, it enters your blood within 24 to 36 seconds, these ingredients, you know? And if you're doing it, compounding it daily, makeup, lipstick, I mean, especially that pathway right there to your lips. Just please be very, very careful with what you're putting on top of your body and into your body.

I don't know if you know this answer, but how are they able to put those labels on there that they do? It's how you mentioned it earlier. There are thousands of ingredients that they don't allow in Europe that United States are letting. So the internet's letting them. Thousands. I know, it's crazy. it comes down to money as well like do you think it's like oh yeah well manipulation yeah no no exactly like people i don't know we don't need to get on the conspiracies but the point is you guys look at your freaking ingredients because you can't trust them and you get a better benefit i i strongly believe you get a much stronger benefit

and effects from ingredients as close to nature as possible and you can get really good active ingredients too that are echo sort of echo sort approved naturally derived like third like our plant-derived vitamin a we get from france it's organic alfalfa derived and i mean there are ways to go about it and it does cost more but i mean mean, what do you, how do you want to be known? Like, how do you want to like, you know, live your legacy? Yeah. And also like, you know, for people who are utilizing it, like just think, do I need this product? Or like sometimes, yeah, the cleaner ones might be a bit more expensive, but there are also some really reasonable ones too that, you know, don to cost the s but i think it's that due diligence also so obviously like we know you altura was born and tell us what it means alitura is latin for feeding and nourishing um yeah the story wait

do you call it alitura alitura alitura do you think it's altura alitura i was saying i've been like calling that the whole time. I'm like, oh yeah, I use Altura when I'm like talking to people. So Altura. Altura. Oh, you say it so much more elegant than me. I'm going to get better at that. No, you're good.

So you, so it's Latin for? Latin for feeding and nourishing. Feeding and nourishing. Your skin being your largest organ, you have to treat it like another mouth. I mean, it's very delicate. Obviously, we're extremely porous. And you don't want to disrupt your endocrine system at a hormonal level. And things like deodorant and body lotions, harsh toxic shampoos and different leave-in

conditioners. I mean, it's- How can they disrupt endocrine systems? Over time, at a hormonal level, it does. I mean, when you, as far as, I mean, just an example of, say, it can lead to cancer. I mean, just as far as, let's say titanium or aluminum and deodorant, right? That's underneath your arms daily.

That has been proven to lead to breast cancer that close to that area um yeah because of the lymph nodes of the breast are there right right and so it's you know i don't know the complete science behind how endocrine system you know leads to you know hormonal failure but i know that carcinogenic ingredients do disrupt the system and actually one of the ingredients on there that I was looking at, which one was it? Oh, it was the methylparaben one. Methylparaben. Methylparaben.

Wow. These are a mouthful, but we're getting there. Yeah. That was linked to endocrine issues too. And also like the buildup of lumps within the breast cancer lumps were found to have buildups of that in, which was also really interesting to me so yeah you started with this clay mask to help your skin talk to me like about i'm like obsessed with this clay mask you guys like it's really really great um i'm gonna be honest because when i have shared it on my instagram before i've had people buy it and be

like kind of smells a little bit odd it kind kind of smells like seaweed. I feel like I'm putting the sea on my face. But you were giving me some tips today about I can put essential oils in it, right? Yeah. And we didn't want to add any fragrance to it. It's a powder to cream mask. So we wanted to give the customer a chance to customize it to their liking. So I understand it's a little earthy, especially when you add apple cider vinegar and the kelp. I mean, they kind of create an aroma, but you can counteract that and take out the bite from the acidity in the apple cider vinegar with sweet orange oil.

Lemongrass is great. Ylang-ylang, Australian sandalwood, frankincense, patchouli is okay. Let's see what else. But yeah, I mean, you can- And it's not unpleasant anyway, but I think it's also great that like, you know, you could have gone down that route when you were formulating it. Like they were saying,

well, what fragrance do you want to put in? But then if you put the fragrance in, then you're literally defeating the object of why you're creating this company in the first one. So I really believe, and I think that's just such a good lesson. Like, yeah, it might be like not, and I guess that's the same thing

where consumers now like um my cousin just did this the other day she bought a vegetable box and all the rejected vegetables because we throw away so much food every single day because it doesn't look right and it doesn't like it might be like it might be a carrot with like two pointy bits versus one it gets thrown away and I think that's the same thing to start thinking about skincare like there might be sometimes like compromises like, okay, maybe this doesn't smell as amazing as this avocado scrub, but this avocado scrub's got like three carcinogenic products in it. So I know what I'm going to choose. And I also know ways I can get around

it by just putting a couple of drops of essential oil in when I'm like putting on my face, if it really bothered me, but it doesn't even bother me to be honest. I thought it was hilarious that she messaged me about that. Yeah. I mean, you have to put products and ingredients that serve the skin, period. I mean, I don't see one in there that does. There's a little speck of avocado oil, and that's, I mean, depending on the individual, that's not that bad. And then the corn kernel, that's it. And maybe water, depends if they filtered it. But I mean, seriously, it's that bad. And then the corn kernel, that's it. And maybe water, depends if they filtered it. But I mean, seriously, it's that bad.

So what about, I want to also, because I wanted to share, because I have a lot of people reaching out to me about skin, because I had issues with mine, I also want to share about the gold serum. Oh, man. Because I felt like this was a- Flat out game changer. So I originally made that as a shaving serum for men, right? Because, I mean, a lot of foaming agents, sort of moral sulfate, fragrance. It's just something they're doing

daily. So I wanted to kind of get something healthier for them. But a shaving serum, now you have to explain, it was incorrectly titled, but also it was so much more than a shaving serum. I remember going to Florida. I met with a couple of families that were customers and just sitting down. She's like, you know what? Your shaving serum, I steal my husband's. And I went back and I was like, wait a minute. I went to my car and I'm like, well, what if I turn that up and started adding active ingredients? And I just went to the drawing board. My partner, Dave Asprey, I'll give him credit for the copper peptide. He explained how beneficial it is for skin. And then I added,

you know, retinol is a very effective, you know, anti-aging ingredient, but it's, you know, very sensitive to the sun, a lot of irritation, downtime, resurfacing, you know, that you have to experience through that as well as a lot of carcinogenic toxic ingredients like we just read. And so what I do is we, I just, I mean, it took a while, probably another two years just to formulate and find, you know, the active ingredients. So what I did, it's been, you very rarely see it. It's like the best with cutting edge organic botanicals and like the anti-aging skin science ingredients that were just, I mean, this was years ago. Copper peptide now is starting to become a little hot ingredient.

But so what I did is I tried to find a natural form for things like retinol. And I did. I found plant-derived vitamin A that we sourced from France, like I was mentioning earlier, marine collagen, cocutane, astaxanthin, as well as a couple of peptides. So I added, I didn't reformulate it. I had that as my base. It's 95% organic. And so just, you know, sandalwood, beeswax,ax frankincense and then adding the active ingredients on the oil side of things that that's uh easily our most popular product that actually won think dirty's best serum in 2018 yeah and also i will also say this like i didn't even know i've never i didn't actually ever put your products through think dirty which i'm just

thinking so i didn't even realize that because i was like oh do people know about? So I love it. Like you're really familiar with it as well. But like the reason I didn't is because like when I go on the back of a lot of these products, I don't even know half the ingredients, right? But guys, this is such a sign. So the first few ingredients are like jojoba oil. I want to call it jojoba oil but that's not I was trying to be like quinoa and quinoa like people get confused okay so the next one olive oil know that the next one after that witch hazel know what that the next one rose water then rose hip oil then hemp seed oil then marine collagen like I think and then it's the beeswax and i think this is just like such an important factor to really recognize that when you know the things that are on the label and the ingredients

that's kind of a good sign and i i've really taken that with my food too like um you know back in the day when i just used to purchase like mindlessly whatever like products i was buying and i'm like looking at the ingredients and they've got all these like weird things and i'm like oh it's just normal that they have these weird things in but it's not like you don't need to have all these like crazy ingredients in your products even just down to like I would like buy tinned tomatoes and it was like the second thing on the label after tomato was like sugar like that's a bad sign you guys like don't buy tin like why would you even think that tinned tomatoes are going to have sugar in that was what was mind-blowing to me like when I started looking at labels I was so surprised at some of the

ingredients that were in there and that is exactly what happened with my health care so my skincare and why I'm like really passionate about sharing this these stories because we want to be our best selves and ultimately when you're wearing products that are not serving you they have these knock-on effects like we know it's like a carcinogenic or we know it's having, can cause endocrine issues. Then let's also think like, how is that helping us our daily performance? Is that going to be like what allows us to feel great? You know? Yeah.

I mean, over time, I strongly believe that inflammation leads to disease, you know? And so, I mean, maybe it's all theoretic on me right now, but I'm saying that maybe the endocrine disrupting leads to inflammation, then over time can lead to worse things. So that, I'm just trying to explain that. No, I think there's like research showing that that's like the first, one of the first caveats to like, because it's like when you don't turn, particularly hereditary ones where you're turning hormones on and off, like they get turned on because of stresses. So I've read that same research where inflammation is linked to a lot of chronic conditions the cortisol response to okay yeah and you see how misleading it is i mean gosh it's it's

i mean to put just to find little angles to to maybe just to confuse and mislead the consumer that's what that that's% what this is right here. Just because people aren't exfoliants. The ints, they probably, because the I see ints and maybe they're 100% natural ingredients. I literally thought that too. Oh, because people don't read the full words. Because when we read, have you ever done that test

where they give you a piece of paper and they take the middle parts of the words out and you can still read them? Like, because if they have the beginning and the end, you can make your mind automatically and does the filler. That's why we can read so quickly in many ways because we recognize patterns. So that's how I can mislead you, right? Yeah. I've heard about that. I haven't tried it yet. Oh, it's really interesting. Yeah you get like um like a paragraph with like the middle of all the words missing and you can still read it nice yeah i mean it's the the thing

is i mean you just really have to make sure that i mean whether it's an emulsion like glycerin right we do have organic glycerin in our cleanser but it's i mean it's it's just it's to make make sure the formulation and like the emulsion because we have it's creamy but i mean, it's just to make sure the formulation and the emulsion, because it's creamy, but I mean, it's organic glycerin. And so, but I mean, just making sure you take pride in your ingredients. What do you think are the top three products that people should avoid? Like, this could be an overwhelming podcast for a lot of people being like, oh my God, I have all these things.

I have to go away and look up. But what is the top three that you know, these are the ones, always avoid these? I would say butylene glycol, propylene glycol, sodium benzoate, BHT, BHT for sure. And these are like, are these ones that tend to be in face creams, like cleansers, or they can literally go to any of them?

Like what do they actually, why do they put those in the first place? They're mostly in personal care products. BHT is actually in food as well. But yeah, those are the first that come to mind. The preservatives, they don't serve the skin at all. And I'm pretty sure all of those are recognized carcinogens. And I'm pretty sure I saw them in those two products.

And I'm not sure about this one, but yeah. Oh, it's in that too? Methylparaben. Okay, so that's the- PEG-6. Oh, niacinamide. That's actually not bad. PEG-150.

So that's the CeraVe? Is that how we say cerave it's a cerave foaming facial cleanser oh man yeah i i feel like everyone everyone's gonna be like going straight to like their products when they get home and having a little low but it's it's a really good practice like do the audit on your skincare stuff. Propylene glycol. Boom. Here we go. Oh, man. I'm going to get... I could keep going and going.

But it's just teach to their own. I would not go there. I mean, it's just, how do you want to be known? Like I said, it's like, I care. I want to make sure people heal naturally and feel better about what they see in the mirror. I know what it has done for me and just how I feel and my overall quality of life. And you can do that naturally. Sure, it costs more. What are you about? Money? I mean, do you want to have something that really helps? And I know I want to help people. I mean, money's good too. I don't want to make it, but I'm saying, seriously, when I was

formulating this, I'll tell you, our body lotion, $23 to make. $79 we sell it for. So so 39.5 is my wholesale cost that's a statement product i mean i just that's ridiculous i mean these bottles maroon glass it's from the netherlands it doesn't allow artificial light to taint the bioactive ingredients i mean that's why they will i didn't know that that's why i only got it because it was it was a black glass bottle and then i found seriously and then i found out how i mean because i asked i mean how expensive it was i mean i needed black packaging i know i wanted to go glass and so it's i mean that right there my own glass any company that uses that i mean aside from my depth it's i would trust them because this right here that this bottle i would say i think it's 243 to make

bottle and pump no no 27 no, $2.72. That's just the bottle, not the formula. Just the bottle. Like, keep that. But if you, like, you know, clean it out, use it for something, but don't recycle it. It's a very, very potent, effective glass. Their whole motto is, it's preserved by the bottle, not by toxins. Oh. Damn it, I think I i recycle mine if i need known

yeah i'm trying to figure out a way to you like need to tell us like i we need to market that i really need to market that and then keep me see i should you're right i'll do a blog on that and then i want to do potentially some type of like apothecary sustainable thing where customers can send it back to me and but yeah one way you're like get like you can take your glass jars back and get them refilled i know nobody does so i have to i have to i have a cupboard waiting to go back one day they'll make it yeah seriously i actually just saw that this morning when i went there i got some bone broth or something it's like two dollar fee to bring back yeah no for sure for sure so i think it's like really interesting like it's i feel like online is so confusing there's like so many beauty

influencers like so many people like who are paid to promote products etc and like how do you navigate like what is true what is false like even then like they were just saying like oh it's for um you're like saying oh these things were good and then they were saying at the end like don't put the essential oils like it has to be diluted with like the ho ho the see i can't say ho ho boil yeah it's okay um it needs to be diluted that needs to be a carrier too but like how do you know all of these things i mean i i had nothing but time there is a ton of information out there on all of us it's when it comes to recovering, when it comes to yourself, I mean, it's just, and also, I don't know, I just didn't like what I saw in the mirror. And I don't want to say it was vanity.

Maybe it was. I mean, or ego or something. But I became obsessed with skincare and recovering, building myself, you know, ridding myself of impurities. I'm talking like, and I got back very quickly because of that. And I was like, I just want to continue to do this for the rest of my life. I mean. But like, you have the time to like read around it and you've experimented.

Like, what if someone's not? Like, what are other brands? Like, cool is, hang on, I'm not so used to saying Altura. And now it's like. Alatura. Alatura. Alatura. There's that.

It's like an amazing brand that I know, like, and trust and really recommend. But what are some other brands that you're like, okay, I know these brands. I've done the research on these. These are ones that you can't really go wrong with if you want to, like, change up your skincare routine and the products that you're utilizing. Man, Odacity. Okay. Amazing founder story, too. I've not heard that. O-D-A-C-I-T-E.com. Amazing founder story too. I've not heard that.

O-D-A-C-I-T-E.com. She's out in Topanga. She's amazing. Osea. O-S-E-A. Malibu. Oh, yeah. I've heard of that one.

That's in a lot of the shops in LA, actually. Yeah. Anne-Marie Gianni. Mm-hmm. Primally Pure. I use their deodorant, but I'm also making one now. Oh, yeah, no, I got sent some of that. That's really good.

Yeah. I wanted to utilize it before I recommended it because I was like, I want to recommend one of those ones that actually you stink, and therefore you might as well have no deodorant on because that's also an issue. It's like getting the balance right between the ones that work and the ones that don't, I think. Yeah, and I have that don't, I think. Yeah, and I just, I have very sensitive skin, and I do believe that my skin reacts better to natural ingredients, and that's a big part for me too.

It's just, I keep it simple somewhat with just a good way to just maybe a weekly mask, and then stay in between every few days when you do a scrub to exfoliate and just get a nice bright complexion, clean off, wipe off some of the dead skin cells, hydrate, and then repair at night. Keep it simple. Cleanse throughout the day as needed, maybe once or twice. Some people don't. Tina may be a fan. You don't want to disrupt the microbiome, so don't wash your face before you go to bed. I do. But yeah, just exfoliate, hydrate, and then repair and condition when you're in one position for hours when you're in bed before you go to bed. I do. But yeah, just exfoliate, hydrate, and then repair and condition

when you're in one position for hours, when you're in bed, before you go to bed. I love that. Well, thank you so much for giving us so much knowledge. I felt like there's probably some people like, oh yeah, I'm glad I've heard this and I'm going to go and be intentional about what products that I have. And then other people are going to be completely panicking right now. So my advice is just don't panic. And also like, don't feel like you have to all of a sudden go spend all this money on all brand new products. But I would say as you're replacing them, be way more intentional about what you are buying and purchasing and like leaning into, okay, I'm going to use this app or I'm going to look at the back of these ingredients because

these little things do matter. And like, you know, you can, like we said, 200 products a day quite often, like let's get that down. Let's all of us deserve that. All of us deserve to like have good products that are going to support us being our best selves versus like take away from that. Absolutely. I completely agree. Well, thank you so much. I want you to share your handles, Andy. We're going to put links as well in any of the descriptions in the show notes where people can find you. So where can people share their favorite takeaways and, you know, pictures of them using the Alitura. Oh, yeah. I love that. We love pictures.

So it's Alitura, A-L-I-T-U-R-A dot com. And our Instagram handle is Alitura Naturals, A-L-I-T-U-R-A-N-A-T-U-R-A-L-S. And then I'm Andy Nilo. My last name is H-N-I-T-U-R-A-N-A-T-U-R-A-L-S. And then I'm Andy Nilo. My last name is H-N-I-L-O. And if you have any questions, I love this. I love this stuff. It's what I'm obsessed. It's all day, every day.

Internet doesn't sleep. And this is my flat out baby. And I just love it. I love it. I found a purpose through that. Thank you. Thanks so much, Andy. This is amazing if you enjoyed this episode we would love it if you subscribed and left us a review

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