the bossbabe podcast - 224. BBS: 6 Steps To Starting (+ Growing) Your Business

Episode Date: June 17, 2022

When it comes to building a business, it’s easy to get overwhelmed with all the information and advice out there. So let’s simplify things.  In this episode of bossbabe business school, Danielle is sharing just SIX (really, just six!) things to think about if you want to grow your business. And the best part is – you can start applying these things right now. Highlights: Why building a business is 80% mindset and 20% skill. The ONLY six things you need to focus on if you want to grow. How to identify + focus on the needle-movers so you can see real results.  Links: FREE: Your No B.S, Revenue Growth Guide – The ONE resource you need to eliminate distraction and make more money in your business.  The Société Revenue Accelerator – Your six-pillar checklist to growing your revenue – so don’t have to worry about where your next sale is coming from + can finally go all-in with your business. Follow: bossbabe: @bossbabe.inc Danielle Canty: @daniellecanty Natalie Ellis: @iamnatalie YouTube: bossbabe: subscribe

I know what it's like to feel like you have all these things to do. You're working 80-hour weeks, but that bank balance isn't moving. We talk about exactly what you need to make sure you are able to focus on the needle-moving tasks that build you revenue versus the busy tasks. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise. Keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. Welcome to the Boss Bay Podcast to our second ever Boss Bay Business School episode. Now, like I said, these are really short episodes

where we are giving you digestible, actionable advice. There's no fluff, there's no BS, just key things that you need to do and know to build your business. So in the second episode, I'm going to be talking about the six stages of building a business. This is actually from a proven framework that Natalie and I discovered on our missions in building Boss Babe and our companies before that. And that we've understood from speaking to some of the best female entrepreneurs in the entire world. I'm talking women who have built billion dollar businesses. So you're going to want to listen up to this episode. I want to cut through the fluff because I feel at times,

it kind of feels very confusing to build a business. Like what's next? And every single person has a different way of doing it. However, there are some core fundamentals to being a really successful entrepreneur. And actually, in fact, there's just six of them. That's it. Just six things that you need to be thinking about. And I'm going to be running through those things in this episode. Also, I'm going to tell you how you can get your hands on a checklist, which is going to walk you through this entire process with specific action points that you need to do at every single stage. The first pillar is mindset. It really is true that building your business is 80% mindset and 20% skill. And what I mean by that is, look, yes, do you have to be able to learn, adapt and make strategic decisions? Yes. But actually, one of the biggest hurdles for women

and men building businesses is actually the mindset. It's being able to make mistakes and carry on anyway. It's being able to try things and then to fail and pick yourself up and have another go. It's about being able to hear rejection over and over again and see that as redirection. And so if you don't have a strong mindset, if you aren't consistently working on your mental health, you are really, really going to struggle in this space. So I say this upfront because I don't want anyone to think that, oh, if I'm smart, I'm going to be able to build a successful business. If you are smart and you work on your mindset,

you are going to be able to build a successful business. I'm also just going to say as well, I'm not even the smartest person in the room, right? So it's not even a lot of the time about skill sets and strategy. It really is about how many times you can do things, trial and error to make the right decisions and keep going when most people would give up. It really is making sure you have the determination, alignment with your why and why you were doing

this in the first place. The second pillar is purpose. Knowing why you actually want to create your business. What is it that is making you feel like this is really important? Is it because you notice a gap in the market and you're really excited to fulfill that and you want to help support other people? Is it that you want to create a lifestyle for yourself, you and your family where maybe you have more flexibility or you have more control of your income? Or perhaps it's like, you know what? I just really want to be my own boss. I want to have creative freedom.

Another one might be, I just have this deep desire that I'm meant for more. And so I want to pursue something. Whatever it is, understanding your purpose really is at the core of building a business, understanding your why and understanding the business why. For me, I truly deeply care about women making more money in business. I genuinely feel like if more money was in the hands of women in this world, the world would be a better place. And so it's my mission to help more women get to six-figure businesses, to get to seven-figure

businesses. That's why we also don't keep any of the information back for ourselves. You guys who have been in a society or influencer school or online launch school know that we give our best advice to you guys. The same with this podcast. We're never tiptoeing around and keeping secrets to ourselves. We want to be giving you all because that's my personal mission. So when you have a mission and a purpose that is so ingrained with who you are, you can't help but go after it. So first of all, the key thing is to understand your business mission and your personal mission and why you

want to create that. The third pillar to building a business is your audience. Understanding your audience. If you try and sell to everybody, you sell to nobody. It is okay to ensure that your business is just for a certain niche. Look at us. We market to women. We're okay allowing men to feel like, oh, can I join Boss Babe? Can I join Boss Babe? That's okay. We're a brand for women. Yes, they can, but we're not marketing towards them. I was just looking at a supplement company the other day. They specifically target women who are trying to get pregnant, fertility, right? That is okay. They're not targeting every woman in this world, but there's still enough business. So being really clear on who your audience is and making sure you're creating content that is specifically for them. It may well

be polarizing to other people. You may well turn other people off, but that is okay because when you speak to your audience and your audience specifically, they know, like, and trust you and they love you. And that's the key thing with building a business, really, really creating them. let's take a quick pause to talk about my new favorite all-in-one platform kajabi you know i've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which i love not to mention our team couldn't be happier because now everything is in one place so So it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify. And Kajabi has really helped us do that this year.

So, of course, I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business. You know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible i definitely recommend kajabi to all of my clients and students so if you're listening and haven't checked out kajabi yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe to claim your 30-day free trial. That's kajabi.com slash boss babe. The fourth point in the pillar is revenue. So really understanding not only how

you can meet that first sale, but how you can sell over and over again. But getting very, very clear on what that business model is, ensuring that there's profit margins are thought about, ensuring that when you're building that product business that you have those spreadsheets outlined, that you know what your cost of goods are sold to allow a person to come in that customer journey and buy from you. So really, really focusing on that revenue and that sale aspect. So another way to think about this is audience is very much about content creation and at the top of that funnel. And then revenue is that marketing side of it, really getting them down through that funnel over the edge into buying. Systems is the next pillar, which really we don't get anyone to think about until

after they've done at least their first 10K and they're becoming a little bit more consistent. And that is the systems that support your business. So the tech infrastructure, the software, the people, the processes, everything lined up, looking at what happens on a repeated basis that could be automated. How do we make your business more efficient? And that helps us understand how we make it more scalable when we head into that growth section. Who are we hiring that's actually better than us that are going to make our business more of a success? So I share this with you to know that building a business can seem overwhelming and it can totally seem confusing. I get that. But when you follow this proven framework, it is so much easier all the way

from mindset and the support systems that you can do with yourself. Even if it's like having affirmations on your phone, which I teach in the checklist, or even if it's in the purpose section, I taught you exactly about how to set up an LLC or an S-Corp or a C-Corp, whichever is better for you. Or in audience, I talk about on the checklist, deciding which platform you should go to because not every platform is right for you and you shouldn't be starting on three platforms at once. You should just start on one and then expand to two from there. The same with revenue. We talk about exactly what you need to make sure you are able to focus on the needle moving tasks that build you revenue versus the busy tasks. I know what it's like to feel like

you have all these things to do. You're working 80-hour weeks, but that bank balance isn't moving. We get you focusing on specific items within it. Then moving on to systems, hiring templates, Google Drive templates of what you actually need in your business, Slack, Typeform, whatever software that we have discovered that works best, we share that with you. And then growth, JD descriptions are really helping you understand what jobs you love doing and what tasks you should be outsourcing and how to make decisions on when to hire, when not to hire, who to hire, all of those things. So if you found this episode really useful, click in the show notes to get

your checklist on how to start and scale your business in less than 90 days. If you enjoyed this episode, we would love it if you subscribed and left us a review. Let us know what you enjoyed, what your main takeaways were, and who you'd like to see appear on the show. As a special thanks, we'll send you a copy of our Boss Babe 25. Now this is an awesome resource. It's the 25 essential things that you need for personal and professional growth. We've included everything from must-have products to books to rituals. This guide literally covers it all and I know you're going to love it. So if you want your copy, simply leave us a review and then send a screenshot of your review to podcast at bossbabe.com. you