the bossbabe podcast - 239. Support Your Health AND Business With These Key Lifestyle Shifts with Kitty Blomfield

Episode Date: August 9, 2022

Kitty Blomfield gets it. From crash diets to intense exercise – she tried it all. In this week’s episode, she’s debunking some of the most widespread myths about nutrition and sharing her secrets so you can live a truly healthy lifestyle. Plus – she’s unpacking why prioritizing your health needs to become a non-negotiable + sharing the key pivots you can make TODAY to become a healthier you.  If you’ve tried everything for in wellness journey + nothing seems to work, or if you know you need to shift your lifestyle so it supports your health and your business – this episode is for you.  Highlights: Debunking the most widespread myths about nutrition (and sharing what you REALLY need to know). How Kitty made a massive career pivot + how you can, too. Why prioritizing your health is critical for your business + key lifestyle shifts you can start to make – today.  Links: Saturée Skincare — Use code BOSSBABE for 10% off NuStrength — Use code BOSSBABE for 10% off $5000 Podcast: Weight Loss For Women NuStrength 7-Day Challenge  NuStrength Insyte App Follow: bossbabe: @bossbabe.inc Danielle Canty: @daniellecanty Kitty Blomfield Instagram: @kittyblomfield Saturée Instagram: @saturee_official

Women, they feel so lost. You know, they're like, I've tried everything, I've tried every diet, I've been to doctors, and then they come in and they make these diet and lifestyle changes and eat this real amazing food and they fall in love with food again and then they feel so good. Like it's really, even talking about it now makes me feel excited. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success.

Hello and welcome to the Boss Babe podcast, the place where we share with the real behind the scenes of building successful businesses, achieving peak performance, and learning how to balance it all. I'm Dania Kanti, Boss Babe co-founder and your host actually for today's episode. So before we dive in, I really just want to share two things that we talk about on this episode, and that is health really is wealth. And that happens in two different ways. They say that you don't have wealth if you don't have your health. And there's also a lot of wealth in the health industry. And that's why I was really excited to have Kitty on the show because we actually talk about both sides, how she repaired her hormone balance by stopping her yo-yo dieting obsession and overtraining. And then how she later pivoted that learning about that education into a huge

business making multiple millions and did it in one business and then went and did it on another in the health sector as well. So this is a really incredible podcast if you want to hear both sides of things. If A, you're struggling with health and hormonal issues yourself, and B, you really want to understand how to grow a business within the health sector. Kitty has a coaching business and she also has a supplement business. And we really dove deep on how she's been able to grow those over the last couple of years. So before we dive in, I've just got to teeny, teeny ask, if you have a second and you love this podcast, please give us a five-star review, whether it's on Spotify, Apple, Google Play,

wherever it is. They really mean an awful lot to me and I read every single one. So just take a minute, it'll make my day and I really appreciate it. But until then, let's dive into the episode. So Kitty, welcome to the Boss Babe podcast. I'm really excited to have you on here today because we've known each other for a good few years now and really looking forward to our audience hearing more of your journey. I'm so honored to be here, Danielle. You know, like you guys are incredible and have, you know, we've worked with you one-on-one, you and Nat, and you've inspired us, you know, along our journey. And I feel slightly nervous actually to be, little old me, to be on the Amazing Boss Babes podcast.

Oh my God, you needed me nervous at all. You've got so much to offer and I'm really excited for you to share that with our audience because just like you said, I've known you for the last few years and when I first met you, you were building a kind of six to seven figure. I think you just crossed over the seven figure business and your first online business. But now you are here having grown to seven figure businesses online. And I think that's no mean feat. And as we head into this like new economy and really thinking about, okay, what do

I want in my life or how can I put more money into my bank account? Or how can I get more freedom? Whatever people's motives are. I thought it'd be really great for you to share your story because you're like me, you completely changed careers. You were going on one path, completely switched, didn't necessarily have a background in anything to do with being online. And so I think that's a really great place to start because for a lot of people, they're like, wait, what? That is such a huge leap from where I'm at. But I think you and I are both testament that it can be done. So take me back to your corporate days and what really was the final straw in you pivoting and deciding to start an online business? So I just studied business at uni and then left uni and worked

in recruitment. And then I actually, I got married and we went overseas and lived in Dubai for three years and I worked in HR. So I started working for like big, so T's, I don't know, people who live in Australia will know T's. It's like construction, a construction company. And then I worked for Rio Tinto, which is a big mining company. So always in recruitment. And then when I came back to Australia, I was working for BHP in recruitment, actually recruiting for one of their new mine sites. It was a coal mine. And they had all these targets, like they needed to hire more women and more green people into roles who had no experience. And one of the superintendents that I was recruiting for said to me,

oh, why don't you apply for one of these mind control roles? So mind controls basically sit in mine and run the entire mine. And I just thought, you know, like what a great opportunity to, it was a FIFO role, so fly in, fly out. So I interviewed and I got the job and I started working on site in the mine. And it was a huge learning experience because people who typically do these roles are like supervisors who, pit supervisors who have years and years and years of like operational experience. So it was a real, like it really stretched me. And also doing the FIFO as well was I, in the end, found it quite difficult, you know, doing the seven days on, seven days off. I mean, you got paid amazingly, but I think you get paid so well

because the roster is so shit and you're away for seven days. So I was doing that and you sit in this box pretty much for 12 and a half hours a day with this other person running the mine. So it's not really the most inspiring work, but it just paid so well. So I sort of felt like the golden handcuffs, like that's what they say in mining. So many people stay because it's hard, but you just get paid so well and the benefits are so amazing. And BHP is such a huge global, you know, it's a really good company to work for. But then I actually got divorced and I was being a bit of a loose cannon and just drinking. When I was younger, I took heaps of drugs and partied like really hard. And anytime that, you know, shit went pear-shaped, I'd, you know, get back on the booze. So I just, you know, partied for six months. And I met Craig, my partner, out one night with a friend.

And you know, like when you, the moment that we met, we just, I know this sounds so cheesy, but we had this instant connection and, you know, we quickly fell in love. And, you know, he was a strength coach, you know, like that's what love and, you know, he was a strength coach, you know, like that's what he'd been doing for the last few years. And he was living in Brisbane and I was living on the Gold Coast and I was doing, you know, working away and I was just, I was hating it. I just got to the point where I just dreaded going to work and Craig was going to move to the Gold Coast.

He was just going to leave his gym and move in with me. And then this opportunity came up for us to buy into a gym that was one of my coaches because I'd competed a few times in like, you know, like fitness competitions. And looking back now, Danielle, we bought into this shitbox gym that was losing money, that had no equipment. Like, you know, when you look back and you think, what the fuck were we thinking? You know, like now that we know about business, like we paid, I don't know how much we paid her to buy into this shit gym.

We bought into the gym and then I was still doing my FIFO role and I was standing in the kitchen one day with my dad and I was telling him how I'm just going to leave, I'm just going to leave my job in mining because I was just hating it and I was hating being away. And I thought, I'll just go back and work in recruitment

and I'll maybe just help Craig a little bit in the gym. And my dad was like to me, why would you do that? He's like, why don't you just quit your job? You guys have got, like, because working in mining, I'd saved a fair bit of money. He's like, you've got money in the bank. You've bought this gym. Why don't you just go and work in the gym?

Why don't you just go and grow this gym with Craig? And I was like, I don't fucking know how to, like, you know, grow a gym. I'm not even a PT, you know, like I didn't even have any qualifications and I just thought, you know what? And I'm the sort of person who, like, takes action now, thinks later, you know, so I just quit my job and started working full-time in the gym with Craig. And at that point too, I'd also met my now business partner in Saturay, which is our skincare and supplement company. And she had introduced me to this whole world of pro-metabolic eating. So prior to that,

a bit of my backstory is I was just this crazy dieter. I did every diet under the sun. I starved myself. I took Jiramine. I did shake diets, you know, like all in just trying to be skinny and trying to be healthy. And when I met Emma, she introduced me to this whole like rape heat and pro-metabolic eating. I was like, wow, I can eat carbs, you know? And then I learned how to strength train. And I basically took this nutrition and built this like big online group of nutrition clients from nothing in the gym because I was like so passionate about, you know, this type of nutrition and helping women because it helped me so much. I would watch Craig in the gym and I was like, oh, I see that you have this like method with

your clients. Like every client you like regress the exercise and I see it's like you do the same thing. So I was like, I'm sure we could turn that into a system. So we developed all these group classes, we implemented the nutrition and like in the first year we doubled our revenue and then we doubled our revenue again. And then that's when we decided to do the online business because we got to the point where we were like, should we open more gyms or would it be smarter to go online? And you know, like gyms cost heaps of money to open and you've got to find the staff and it's just not that scalable. So that's when we decided to,

I guess, put together this Win at Life program that was specifically to help women who were just like me, who'd done heaps of crazy diets, you know, had hormonal imbalances. And yeah, in the first year we went from like zero to a hundred K in 11 months in our online program, which was crazy. Sorry. Yeah, so good. No, it's great because you really just gave an amazing summary of the journey that you've

been through. And I just want to highlight a few areas because a lot of people who are listening are, you know, at that point where they want something more. They want to either leave their nine to five and start a business or they either have a business and they want to be able to create more sales. There's a majority of people who are going to be listening to this. So I'm curious though, it sounds like when you decided to take that leap of faith into owning your first business, you were really motivated by a push energy. So I would say it's like push and pull energy. A pull is like this, okay, I'm really excited to earn more money and have this house that I would desired or have more time with the

kids or your maid, which I had was like a push energy, which I was like, where am I? It's so painful. I have to do something about it right now. And so I think that's what I'm hearing in yours. Were you kind of like motivated by the fact that you were like, I have to make a change or else I'm literally going to be miserable? Yeah, totally. Like I, and this sounds like when I say it, I think, oh, first world problem, kitty. Like I would go to site and I would cry. Like I would be crying in my room, sitting in my little donger cry because I hated it so much. And the night shift really wrecked me too. It's interesting because you're

like first world problems. And I feel like I hear this a lot from women. And I just had this on our coaching call in the society the other day. Someone was like, I feel guilty for wanting to change my career. And I resonate it because I was like that as a chiropractor, like it was not about a career. I was doing really great and I still wanted that change. And I think it's really nice to share that because I think a lot of women will resonate with like, I feel like that too. I feel like I want more and I feel guilty that I want more and I still want more. And I think it's just allowing us all to deserve, like we're worthy of creating the life that we want to create. That's so true. And you're right. Like,

it's like, Kitty, just, I think I felt guilty because I'm like, you've got this job that pays you, you know, 250k a year where you only work five months of the year and you get all of these amazing bonuses and yet you're sitting in a room crying, you know, but you're so right. It's like, you can not, you can want more, you know, and you don't have to feel ungrateful for wanting to change your situation. So yeah, you're right. I was like, it was the pain and I don't like to be in pain. I'm very much, I'm sure no one really wants to be in pain, but yeah, you're right. That really motivated me because I thought I have to make this work because I don't want to go back and work in mining and I want to be able to eventually earn as much if not more money than I did in mining but I don't want to actually have

to work in mining and I remember when I moved because when I worked in mining I lived in this amazing apartment in Main Beach right on the water right on the beach in Main Beach like I got up in the morning and I walked to the balcony and I. Like I got up in the morning and I walked to the balcony and I just looked at the ocean. And when Craig and I bought the gym, because we obviously had to sacrifice, like it was making zero money. So we moved into this little shit box house in Upper Merrick, Gravatt, which was a massive downgrade from where we were. And I, I remember thinking that day, I'm going to one day move back to the Gold Coast and live near the beach, which we have. We bought a house in Paradise Island, which is in Surfers Paradise. Thinking that when I moved in, but you know what? I was so happy, Danielle.

I was with the man that I loved. We were working stupid hours. We'd get up at 4.30 and we'd work till 9.30 trying to build the gym. We'd be doing sales calls on a Sunday, trying to fill these group classes. But I was just so happy because I was doing something that I was so passionate about, like this nutrition. I built it and it doesn't seem like much now, but it had reoccurring revenue of 5k a week just from this nutrition coaching that I built up because I was so passionate about it. And I just felt that everyone, I had to help every woman and get them eating this way and feeling amazing. So yeah, I think, and we didn't have a holiday for three years when we built the gym. We worked literally seven days a week for years. I'm not saying that everyone should do that. You do need to have holidays. And I remember we'd pay ourselves, we'd live off 500 bucks a week and we'd go to the markets and buy all our food and

buy like tinned oysters. I love that we're talking about this because this is like the true reality of it. And I think it's really powerful that anyone also who is in this point now, it doesn't last forever. And I was the same. Like when I first decided to start my first business, which was chiropractic, like literally I invested my savings into it and two took a step back. Like I literally before I'd been living in this two bed apartment in Cardiff, which I loved. Then I literally moved to above a clinic, a one bed. And my living area was also the staff room because we lived above it. I think normalizing these sacrifices that sometimes you need to make where you're reinvesting like your money into that business. But when you approach things with like the vision of coming

out the other side and knowing that there's a bigger picture at play, and when you're actually doing something that really lights you up and you're kind of like aware that there isn't a glass ceiling, you're no longer trading time for money. There's almost another weird enjoyment about that. Like I often think, what would I do differently if, you know, I won the lottery, et cetera. And like, and I was like, oh, would I love, obviously it would be cool to win the lottery, but I feel like the money wouldn't feel the same. There's something like really amazing about like earning the money and going through this journey of like building something from scratch and, you know, getting your battle wounds

as you're doing it, but actually you've earned it. And I think that's something really powerful. And it's just a great reminder for anyone as well, who's in this point right now, it doesn't last forever. And both you and I now I'm like, okay, I live in LA and I have a really nice home. But I think that's a really great reminder. I want to come back to you transition. Like two things I'm realizing is like, one, you're reminding.

You knew nothing about running a brick and mortar to gym, yet you went into that. And then you transitioned online. And so what is your approach to taking on situations, taking on roles that you have never actually done before? What allowed you even to think, oh, I could do this? Where did that inner confidence come from? Were you even confident or were you scared the entire time? There was one point. We had this partnership with this old coach and it actually went pear-shaped so it was our first business partnership that went and we're not friends anymore either so we lost the

friendship too and I remember because we just wanted different things like Craig and I really wanted to build and grow the business and we were working so much and she wanted to step back and spend more time with their kids and you know so just didn't really align and I remember actually like lying in bed one night thinking, feeling sick, like, what have we done? We just already bought into the business. Then we'd had to pay her a shit ton more money to get her out of it. And then it was just me and Craig. And I was like, we just know nothing about building a business. And that only lasted for a few days. And then after that, I was like, oh, this is really exciting. This is a blank

canvas. How did you switch that? Can you remember? I just, I don't know. Do you know what I think sometimes, Danielle, and this is maybe not a good thing, is I don't really think that much. I think, but I just am quite fearless. Like, I just think.

You don't overthink. Yeah, because I just do. I just, which backfires sometimes. Like, Vic will be listening to this laughing. And that, you know, I think it's good to hire some good people that are different to you. So Vic is our ops manager and she thinks a lot more and she's a bit more strategic and, you know, she's a really good addition to us because I'm the sort of person who goes, oh, fuck it. Like, let's just jump in and do it. And like, we'll do it now and ask questions later,

you know, like just shoot at the hip. Cause I'm like, what's the worst that can happen? You know, cause I always feel like that I just learn from experience and as long as it's not going to sink us, like obviously don't do stupid things, but I think like you can overanalyze. And if sometimes I think if we knew how hard it was going to be, maybe we wouldn't have done it. Like we were a little bit naive in our thinking, but we were so driven by our passion. Like, and we've still got that same passion today. Like Craig, like he'll be working like some nights to eight o'clock doing stuff. Cause he's just like working on our app. We're just so passionate about what we do and have this, I don't know, this deep drive to want to help women and grow our businesses. So even when it's hard, because I just think that as long

as you keep going, you'll get there eventually. Like I feel like so many women just they give up too quickly and they fail and they hit roadblocks and then they just go, they stop. But, you know, like I think we're a testament to that. Like we worked with you guys during Corona, which was awesome. And you know how hard it was for us during Corona. Yeah.

Like we had to massively pivot and like our revenue dropped. Like we still invested in the rebrand. We still invested in coaching with you. Like we ran all these challenges and that was a really hard time for us. But now we're flourishing. You know, we've come out the other side. You're putting those foundations. That's right.

We're so grateful. All that work that we did with you guys has really set us up now. Now we're like absolutely finished and we're setting, like we're scaling now. So, you know, and I think we could have given up. And I remember some conversations that you and the three of us had. Like I remember one time getting off and Vic's like, oh. And also, too, we were trying for a baby in that two years,

which really that was probably the hardest thing I've ever done compared to any of this, because it was, you know, I just felt like such a failure and I couldn't achieve it. You know, it's like I could achieve anything else, but this, no matter how hard I tried and the more I tried, the more anxious I got. And that's just another story. But I don't know if that really answers your question, but I think, I just think you've just got to do it. You've just got to trust yourself and know that you'll fail, but failing is good. It's part of the process. Yeah. I always say your ability to succeed doesn't rest on how many times you fail.

It's how many times you can get up after a failure. And it's funny, my boyfriend put a t-shirt on today that says, I never lose. I either win or I learn. Oh, I love that. Yeah. I think I want to say it was like a Nelson Mandela quote, I think. But I was like, that's so true because when your attitude is that, and I think anyone going into business, you have to be able to pivot, to learn along the way, to keep trying when most people would give up. That's when you dig your heels really in. Business is about 80% mindset, 20% skill, because just like you and I have both proven as a

chiropractor, what did I know about building online businesses? And I was like, well, I'm going to figure it out because I also have some business experience. And the same with you, you're like, hang on a minute. I've been in the combines, but you know, I do train. So I can kind of see how I could apply this gym stuff. And then you learned along the way. And I think it's just permission. And there was a LinkedIn study that said, if you get a woman to apply for a job, she'll make sure she can do 80% of the criteria before she applies. A man will apply when he can only do 30 percent. And I think this is what is really important to recognize in business. Like you never will know

everything. There's always going to be learning curves. And if you look at people and you're like, oh, I want to be where they're at. You can probably 99 percent of the time know they really didn't know what they were doing when they started either. But they had the determination, the tenacity to keep going when most other people would give up and that's why they succeeded. But I want to talk about the online transition and growing that a little bit more. So you started your coaching business and let's talk about that metabolic side. Cause I actually love this conversation around, you know, you had done a lot of crash dieting. And I know that

I think one reason that you did do really well in the online space is you were kind of actually controversial in what you were talking about, which was mainstream at that point. So let's talk about how you stood out online and how maybe you responded to people like, wait, what? Like, that's not what I thought was true. Yeah, no. And you're right. And I think like, even now, because I've been doing this for so long and it seems so normal to me, but you know, like I do calls with women every week and I forget that there's still so many women out there still doing keto and fasting and, you know, like the hate, I took this lady the other day, she's on the HCG diet, you know, the one where you inject the hormones and eat 500 calories. Seven times she's done that. Oh,

it's crazy. And she's lost and gained 20 kilos seven times. And that was my cycle, not 20 kilos. Like I was always really good at restricting to stay small. I would binge, but then I would restrict and I would just train like a mad woman, you know, two hours a day fasted. I cut all carbs, you know, like I would eat low carb, heaps of green salads and veggies, nuts and seeds. And, you know, but then I'd go and binge all weekend because I was so hungry, you know. And when I found Emma, so Emma's my business partner in Satchray now, and she had this article and it's, go away and read it for anyone who's, you know, like feels a bit trapped by restrictive diets and cuts sugar and carbs.

Read this article of Emma's called Defending Fruit. We'll put a link. Yeah. We'll put a link to it. It's called Defending Fruit. It's amazing. Defending Fruit and Other Non-Complex Carbohydrates. And I read this article and I'm thinking, oh my God, like no wonder I'm so fucked up because literally everything that I was doing, it was the opposite.

So she's like, you should be eating fruit and drinking juice and eating dairy. So I would make my own bloody almond milk, you know, and I was like, this makes so much sense to me. She's like, you know, you've got to look at basic human physiology, like your cells run off glucose. So why are you constantly trying to cut carbs? So anyway, I emailed her and I said, I have to work with you. So I worked with her for 12 weeks and that was just the beginning. Can you just elaborate a little bit more on her protocol? Because I think like a lot of people listening to this will be like, wait, hang on a minute. Can you go a little deeper? So basically like it's based off the work of this guy called Ray Pete, Dr. Ray Pete. And he's amazing. I've had him on the podcast like three or four times. And it's, I guess, looking at health at a cellular level. So,

you know, like just basic stuff like women cut carbs, but yet our bodies need carbs, our cells run off carbs, you know, looking at food and the bioavailability of the nutrients in the food. So, you know, like I typically thought as an example, like healthy is eating a heap of green vegetables and nuts and seeds. And yes, those foods have nutrients, but they also contain anti-nutrients and they're hard to digest. So, you know, I think we shifted so much away from like what our grandparents used to eat. Like I think about when I went to my grandparents' house, right? She had chickens, like we ate eggs for breakfast, cooked in butter instead of vegetable oils. You know,

she would squeeze fresh orange juice. She would make beautiful bread. She'd make custards and we'd drink milk. Like the milk would get delivered with, you know, like it was not homogenized with the cream on the top, like the raw milk. So all these beautiful traditional foods, like bioavailable animal proteins, and we've moved away to eating kale and spinach and, you know, and like these foods don't have any energy either. So, you know, women try and cut carbs and starve themselves to be skinny. And then Emma's telling me, okay, you can eat all this beautiful nutrient dense food and train in a way that supports good metabolic function. So like, you know, good sleep and clear skin, you know, good energy, you know, having a normal menstrual cycle, like so many women and I was the same. I had polyps removed. I had a miscarriage. I had really painful and irregular periods.

I took the pill for many years and I never made the link that it was because I was starving my body constantly. And so when I found Emma and started, you know, eating all these beautiful, traditional nutrient-dense food, actually giving my body the energy and nutrients it needed, my cycle became regular and pain-free. I started sleeping through the night. I used to be so bloody constipated and now I poo every single day. And then I fell in love with strength training. So I think at 41, I look a hundred times better than I did in my 20s because I was just starving myself, but I'm also healthy. So many of the women that we work with, they're suffering from perimenopausal symptoms, menopausal symptoms because low thyroid, high stress, high estrogen, because they're constantly

starving themselves. So their body, they're just living in this stressed state. So when I found it, you feel like I found the Holy Grail. I was just like, and because it was so of the opposite. Emma got me drinking juice, like fresh orange juice. And I would have never touched juice with a 10-foot pole prior to meeting her. And when I found it and I applied all the principles and started eating, got into powerlifting, my body transformed. Like I said, I was feeling so much better, sleeping better. I was enjoying food again. I stopped binge eating. I was like, every woman has to know this. I just wanted to tell everyone. We implemented in the gym and we sort of developed our nutrition approach because we

come from, I guess, a body recomposition approach as well as health because women who come to us, they want to build muscle and lose body fat, but they also want to sleep well, have good cycles, no menopausal symptoms. They want to have great energy and get their sex drive back. We did it in the gym and then we're like, okay, let's create a program that we can run online with the training and the nutrition, but also because obviously we can scale that much quickly, more quickly than say if we opened all these gyms. There's a few things as well. I think as, first of all, I love you. You're always like so freaking honest. Everyone listening to this is just like, you're so upfront about everything, but you're right. Like one thing that was really

interesting for me was prior to moving from the UK, I came across Bulletproof. And so previous to that, I'd always been like very low fat diet then i went to this huge amount of fats but also a lot of intermittent fasting and what i hadn't realized at the time was really there needs to be a conversation around hey this works for men this doesn't work for women and you know my background obviously is science and is health care and what's really interesting is men will be used a lot in studies because it's easier to regulate them. Their hormones are pretty much the same all the time, right? Whereas women have these cycles and versus like really investing and understanding this more, I feel like generally

Western medicine's gone, oh, that kind of complicated. Well, maybe it'll work. And it's like, there's this lack of education. I personally feel like there's a lack of education, even in the healthcare system around periods and hormones. If I think about what I learned at university, it did not even set me up as a woman to fully understand how to work with my hormones and harness my own hormones, let alone understanding the ways that I needed to eat to support them as well, which is also, I think, leading to a lot of people now hitting perimenopause and having a lot of hormonal issues and going on contraceptives that maybe are not actually going to be supportive towards them. It just masks the symptoms, Danielle. We see it all the time. I've done

a heap of podcasts with women on hormonal birth control and it just doesn't fix the symptom and it stops you from ovulating. And ovulation is so important. Like that's like the main, it's, you know, you ovulate and then your body produces progesterone for two weeks, which is the hormone that you need, you know, for sleep and for brain function and for great skin. And, you know, I took the pill not realizing that I was stopping ovulation and then they come off the pill not realizing that I was stopping ovulation. And then they come off the pill and their issues are just 10 times worse. And like, it's so funny, like, yeah. And like, I, once you get into this and you learn, you're like, wow, this actually really makes sense. And it's simple. So, you know, like reproduction is a pretty energy intensive process, right? So

you think like biologically women, and I know this is like oversimplification, but like we were really just, we're made to reproduce, right? And survive. So if food is scarce, you know, reproduction is an essential to your survival. So your body will downregulate things like digestion and reproduction. So it affects your cycle. So if you're stressed and food is scarce, you're not going to ovulate. Let's take a quick pause to talk about my new favorite all-in-one platform kajabi you know i've been singing their praises lately because they have helped our business run

so much smoother and with way less complexity which i love not to mention our team couldn't be happier because now everything is in one place so it makes collecting data creating pages collecting payment all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So, of course, I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible i definitely recommend kajabi to all of my clients and students so if you're listening and haven't checked out kajabi yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day

free trial that's kajabi.com slash boss babe you claim your 30-day free trial. That's Kajabi.com slash Boss Babe. You know, your body, then when your body doesn't produce progesterone, estrogen becomes unbalanced or you ovulate and you don't produce a lot of progesterone because you need certain minerals and nutrients to support strong ovulation and progesterone production. So like you've probably heard us, we recommend eating liver and oysters, you know, because those are foods that have so many nutrients that are essential to, you know, your hormone production. And it's like, you just need to eat enough fucking food too.

You know, give your body the energy that it actually needs. And when you fast, like you think, you drive a car across the other side of Australia, you put half a tank of fuel in, it's just going to stop halfway, right? But your body has built-in mechanisms to help it survive. So when your blood sugar drops, and women are on this roller coaster of like the blood sugar, they skip meals, they drink black coffee. So, you know, that emergency system kicks in and your body produces adrenaline and cortisol. So your body will have to raise blood sugar through a process called gluconeogenesis. So it breaks down your muscle tissue, you know, and your body will always prioritize stress hormone production over producing progesterone and like cortisol and progesterone

are made from the same steroid hormone. So you can just see women living in this constant state of like not eating enough, not, you know, getting the right enough nutrients and they drink alcohol, then they take birth control, then they go vlog themselves at the gym. So I was like, no wonder I was so fucked up because I did all of it. Whereas now, you know, like this morning I got up, had like two slices of sourdough with eggs, orange coffee with milk and collagen and maple syrup. You know, I eat like so much more food and I nourish my body and I train in a way that builds muscle and I just feel amazing. And I look good too. I think I look good.

I mean, you look amazing. You might not want to look like me. I'm pretty muscly. But you know, like I've, instead of starving myself, I'm nourishing my body. And I think the strength training too, like is so empowering for women. No, I think it's great on how you work with women I really admire because you empower them to take back control. Because I know firsthand I have polycystic ovaries. And then when

my skin, my main symptom is my skin. I have really bad acne. And then literally whenever I went to the doctors about it, they're like, Oh, go on the pill. Like that is literally their only answer. Just go on the pill. If you're trying for a baby, just go on the pill. And I'm like, Oh, okay. So like there was one point and I literally went back on the pill because I was like, I actually can't deal with this right now. I guess too much and the skin's really upsetting me and i'll come back to it and now i'm not on the pill anymore and like i'm having literally to hold myself accountable to addressing the underlying things but it's not even like you can go and consult a doctor on this like unless they're like a holistic doctor or they've really studied in this area, like my gynecologist only could offer me pharmaceutical hormone type therapy. There was

no like, Oh, like look after this part of what you're eating, like this part of your exercise. There wasn't that education there. And so I love what you do. And I can totally see that like why you were able to build a business out of this and take that online is because you know you're offering women a service that not only they needed but often some of them didn't even know they needed so it's like there's education on it and that empowerment like you can take control of this you're not at the mercy of tablets and pharmaceuticals like a lot that you can do in your path and your power you just need to rework the way that you look at exercise and rework the way that you look at foods and you know I think is it like the 90s really that has a lot to answer when we went literally low fat I remember my mom was like yeah skinny I want to be so skinny yeah and she had like my mom would use this butter that wasn't

even butter and like I really remember seeing this like yeah like this margarine I remember seeing like a study which is like you put butter out and all the ants flock to it and then the margarine's next to it and none of them are touching it and you're like huh if the ants won't touch it that is interesting or it doesn't even change if you leave it there a year like all these little things that actually are very logical when you start looking for it and looking at it but just we're sometimes programmed to not question certain things that maybe we've been brought up thinking but when you do stop and question it you actually uncover an awful lot more and there was even i i know that the big thing in the uk was like eat five a day right so it's like eat five vegetables a day and that's what you need to be healthy.

And if you actually look into the research of this, five a day, no research behind it whatsoever. It was literally just plugged from thin air. Like, oh, we should eat, people should probably eat more vegetables. Let's tell them they should just try and eat five a day. Like there's literally, you look into it, there's no research behind,

oh yeah, if you actually eat five vegetables, you are going to live longer. Like there's nothing. And so I think it's just really fascinating when we question and when we look things up. And for anyone who's having hormonal issues, really just knowing that there's so many different ways that you can address it. There's also a lot that you can do that doesn't cost a lot. It doesn't mean that you have to go to take tablets or anything. It just be tweaks that you're making your diet, like adding liver or oysters in or like actually adding fat. And you do carrot salads too, right? Tell me about carrot. Yeah, the carrot salad. So the carrot salad, so this is the Ray Pete, not my carrot salad. So basically your body, your liver will deactivate

estrogen and then you excrete it, like you poo it out. And a lot of women who have low metabolic function, you know, it slows down their digestion. So they're not excreting those toxins, so the endotoxins and the estrogen. So I think the carrot salad, the way I like to describe it, it acts like a bit of an antiseptic and scrubbing brush for the intestine. So it helps to absorb excess estrogen and endotoxin in the intestines to help you like, and you just poo it out. And you know, lots of women, I mean, I eat that carrot salad every day and I always notice my poos are so much better. Like if we

go on holidays, it's just not as good. And it's so simple and it's cheap, obviously along with other dietary and lifestyle changes. But like, honestly, Danielle, like we've got hundreds of testimonies of women who've like fixed their piece. Like this one, she becomes mine, Anna Lancome and she's a bit of a superstar. I love her. She's really outgoing and she's also got her own business too. Like, and she said to me the other day, she's like, your program gave me the courage to actually leave my corporate job and go and do my business. Cause she first of all worked with us to like fix her PCOS and now then she's done, then she's losing weight because she had put on some weight in her journey. And, but you know, I get, I get messages

from women every day just like, this is life-changing kitty. You know, I'm sleeping, my cycle's regular and pain-free, I'm losing weight, I'm eating more food. And it like still excites me as much as it did when we first opened the gym and I would get that message, those messages. Because I feel like, like you say, like women, they feel so lost. They're like, I've tried everything. I've tried every diet. I've been to doctors. And then they come in and they make these diet and lifestyle changes and eat this real amazing food and they fall in love with food again. And then they feel so good. Like it's really, even talking about it now makes me feel excited.

It is because you've changed so many women's lives and just, you know, bringing this back to where we started about building an online business. One thing that I'm just kind of reflecting is like when you talk about mining versus when you talk about your real passion and you might have not known much about it when you first got into it, but now you've really obviously grown and now you've, but you're actually helping so many more women break the cycles that they've been in. So you built the coaching business and Emma's come up a lot. So Emma just wasn't involved in the coaching side of business. So you bought the gym, then you're like, okay, we're going to build the coaching business. It's going to be online. We're going to help more women, which you still do. And we're going to help them take control of their hormones, break these cycles and just heal so many women's hormone issues.

Tell me when Saturate came into it, because I think this is really interesting for a lot of people to hear how you started then kind of looking at the ecosystem almost of your clients. So Emma, even though she wasn't in our business with us, she very much sort of, we consulted with her. So she's been a real mentor to us when it comes to the nutrition knowledge and our own learning. So we worked sort of parallel with her for many years in the program. And I am so grateful to her because she really changed my life. If I hadn't found her and now we're friends and obviously, I actually remember Danielle, this is going to sound so cheesy, like a bit of a stalker. Like I remember when I first met her and worked with her,

I was like so inspired and I was like, you are fucking amazing. And I was like, one day I'm going to be your friend. We're going to be friends. Wait, this is how it starts though. Like I feel like you have to hold these visions. That's what I was thinking. Like us and Brendan Bouchard, like me and Natalie met at his event. And then literally this one year he was having this like mastermind on the beach.

Me and Natalie sent it to each other. Like we're going to be there one year. We want to be friends with Brendan. And then literally the next year he invited us. We were like, what? So it's so, I mean, she's not as famous as him, but, you know, I just loved her. I loved everything about her.

And she's just a beautiful human. And she's so knowledgeable. Like she's like a little brainiac. And so we worked alongside her for years. And then Craig and I actually started selling a collagen supplement because we love collagen. So we recommend clients, you know, make gelatinous broths or they eat collagen. You know, it's really healing to the intestines, you know, make gelatinous broths or they eat collagen.

You know, it's really healing to the intestines, you know, anti-inflammatory. And a lot of diets, like typical Western diets, we just throw away all the good bits. You know, traditionally we just do the entire joint so you get all the beautiful gelatin. So we actually made our own gelatin. I remember like back when we did it and we found this supplier

and we had to pay like back then 20 grand was like all our money. You know, like we invested it in this supplement and we sold it. And then, so we sold that for a while. The name of it back then was so funny. It was called New Gel. I'm like, you know, when you think back, you're like, oh, you cringe at the, like what the names and the things that you did. And so that's sort of how the supplement side started. But then one day I was like, I was thinking, oh, you know, like there's just no skincare. You know, we're very much, we encourage clients to limit their seed oil intake. So like pufers, and you probably heard

us talk about this before, but like vegetables like canola oil and soybean oil. So they're very unstable. They react with heat and oxygen and they, you know, create free radicals, which, you know, damage your body. But also a lot of skincare is just made with seed oils and a lot of crap in it. And I was emailing Emma one day, this was like three years ago. I was like, there's just no skincare. I said, I think I'm just going to like try and make some skincare. And she was like, do you want a business partner?

And I was like, okay. And so then we formed the name Saturay and designed the logo and set it all up. And then we found a formulator. But, you know, like they just weren't that great. They just, they weren't very innovative. So what we wanted to do was really like, they were like, you can't do this and you can't put this ingredient in. And they kept putting things in we didn't want in there.

So we, and then along the way, we thought, okay, we'll start making some supplements. So we sold the new gel to Saturay and we rebranded it to Premium Collagen. Then we thought, oh, we really want a good, nice, clean casing because there's not a good one in Australia. So we made that. Then we made, so we basically made this whole supplement line for three years while we were trying to create the skincare. So we got to the point with the formulation with these guys where we got it as good as

we could get it. And I just said to Emma, I'm like, let's just fuck these guys off. I said, they're just not that good, like long term. And she agreed. So I just searched and rang and talked to people and we found these incredible formulators. This young couple, they're in their 30s, really innovative. You know, they're like, really understood our vision and what we wanted to do. So we took the formulation to them and they made it even better. But it took us three years, literally three years. And then

trying to sort all the packaging and like there was so many of these little bumps along the way and like constantly like just putting money into the business. And, you know, like you talk about you've got to reinvest, like we've just reinvested so much money back into the business to grow it. And we finally got the skincare out like two months. Have you got yours yet? Yeah, it just arrived. I'm so excited. I can't wait for you to, because like, you know, you talked about your skin. We've had heaps of good feedback from women who've got really sensitive, like acne. And we were sort of like, we released it on the edge of our seat, you know, thinking, oh God, are people going to love it? But the reviews and testimonials have been incredible. It's always really interesting when I have people

on the podcast because I can just see like how dots get connected and formed. And I think it's just really inspiring for a lot of people to listen to because you went from not knowing anything about this industry. And then because you cared so much about the women and you are willing to like listen and learn, you also saw another gap in the market, which service the same type of women. So I also think this is always a great example of when you, I always call it like when you're like supporting more of the client ecosystem. So now you're supporting them getting good in what they're putting into their bodies. And then this product Satria is like also also putting what's on with the skincare. I know some in as well, but I just think it's really, really cool that you've been able to

see that gap and actually go after it. And also the power of partnership and allowing you to do multiple things. And how has that partnership been with Emma? I'm curious if you had any reservations going into another partnership when you'd previously had a partnership that didn't work. Well, we actually also had another found partnership after that, which I didn curious if you had any reservations going into another partnership when you previously had a partnership that didn't work. Well, we actually also had another found partnership after that, which I didn't tell you about in the gym. So there was this guy, he owned a real estate company and he trained in our gym and he was really good with like systems. And I think one thing that I've learned is believe in yourself.

Like back then, we didn't believe in ourselves. So we kept bringing these people into the business thinking we needed them to keep growing. And it just always ended up backfiring. So this, it sort of went sour with this guy and we ended up having to buy him out again. So another, you know, but we're so glad we did. And then I think with Emma, I just, it felt right. So we'd known Emma for like, I've known her for as long as I've known Craig. So nine years. And we'd become friends and we really had the same work ethic and long-term

vision for the company. So one thing I think that annoyed me about our old business partner is like when we actually started making money in the gym, she just wanted to pull it all out and we wanted to reinvest it. Whereas Emma's on the same mindset as us as we're like, build to grow it you know rather than pulling the money out like we've constantly we're investing in new products and doing new things so I just knew she had the same mindset us as us and the same work ethic too we really work well together because I'm like you know shoot off at the hip you know like my attention to detail shit this is just roll her eyes Emma is O Like literally, like she'll message me and

go, I don't really like how the Instagram posts, there's too many like quotes. I think we need to delete one and do that. Like shit like that will keep her up at night. Like she's OCD. But it's good because like we really balance each other out and we sort of look after different areas. Like she's like the chemist and she's done all the research behind all the skincare and the formulation. And I'm just like the foghorn that gets out and builds a relationship with, you know, like we've done zero paid marketing and we've, you know, like we're turning over like multiple seven figures now.

Like we probably... Okay, let's talk about that. Like how has that growth been? So entering a new space that you hadn't necessarily done before, and how have you grown it into multiple seven-figure business with no paid? With no paid. I think it was just we built this community of people that really wanted these products. And also too, the whole pro-metabolic space has really exploded over the last... Since when we very first started, there was like Kate Dearing, Emma, you know, this is few, Josh and Jeannie, this few handful of people doing it. And now it's

really become so popular, which is amazing because it means that more women are being helped. So I think it was one, our own communities, but then also we just built relationships with other influencers in the pro-metabolic space. And they really love our products and have been, you know, like we've been getting amazing reviews from so many of them on the skincare. So then we set up an affiliate program and I think it's just grown from word of mouth basically and affiliates, which is so awesome. And our like returning customer rate is 60%.

Wow. I was having a look in the shop the other day. That's so good. Yeah, because the products really work. You know, and Emma is so anal about the quality. I remember when we were trying to find marine collagen, it took us like eight months because she was like, nah, has to be from Norway or wherever it's from,

like has to be from these pristine waters, like has to be tested for this. Like she's just, everything is so high quality and really works. But that's when you get a product that stands out against the rest as well. Because I always say this, you can pay to acquire a customer once, but you can't even pay to get a customer to come back if they don't like it in the first place. So I think that's always a really, really powerful message to think about whenever you're selling products. That's why we're always like with our products, we're like always make sure that they work. And

as we are watching people go through any first rounds of anything, we're like iterating, adding more in, like, okay, they didn't quite get this bit. So let's add another video and to support them on this part of the journey. And that's kind of like where you guys know that, okay, we could add any marine collagen, but if we're actually going to have people get good results and let's get the best one because it actually does matter. And I think when you build a business with those foundations, that's what makes the difference. I think building it with something that's in your heart and a purpose and you actually care about it. I always think if you care about the customers, the money looks after itself

because you are more diligent and more, you know, you're more careful about what you put in your products or the service that you are creating. And therefore you get the referrals, you get the returning customers. And that's also really just nice to share and just acknowledging too that sometimes I think people want this overnight success. Like I'm curious as what that growth looked over those few years, like, because now I feel like you kind of like hit a hockey stick point, right? Of that growth when it really started to take off. Do you mind us sharing like the last couple of years so people can understand like, oh, actually I'm doing okay

and it's going to take this much time so it really kicks off? Well, I remember actually messaging you because we'd started working with you just when we'd launched like the first product, like the casein, I remember. And I remember messaging you guys. So at first, we hit a million dollars turnover in 11 months. And then we doubled that in the next year. And then this year, we'll probably get close to 3 million.

So, you know, now we're just sort of, yeah, it's pretty, it is pretty amazing. But like people think, you know, like, oh, they're just making so much money. You're not making so much money. You're not making so much money because like there's so much investment at the start in like, you know, building the website and the branding and, you know, developing the products and all the mistakes that we've made, you know. So obviously we're making money, obviously. But like you, I think you've got like both Emma and I, which I love about Emma, is we've got a long-term plan, you know, and we have just reinvested everything back. Like we're now developing this amazing serum. I won't talk about it because Emma will get mad at me. She's like, wait till we get the first sample, make sure that we can do it because it's something really, again, quite unique.

But yeah, obviously, like I say, we're making money and we're living comfortably and everything. Obviously, I want to make money, but I just really enjoy the building, the growth. Because you get to a point, obviously, what's more money going to get you? A bigger house, more clothes, a better car. Obviously, we're just trying to set ourselves up. But it's not even about having more stuff. It's just about the growth and building it it. Like we built this app, like you guys would know, we built the app in the business and now we're transitioning it to a web-based app and it's going to be fucking amazing and just make the delivery of our, like we get so excited about stuff like that.

So the way that we can deliver to our clients will be so much easier for them. And like I was looking at the wireframes of it the other day and I'm like, oh, this is so exciting. It looks so good. Like Craig and Vic have done such a good job of this and it's hundreds of thousands of dollars, you know, and this is just so that our clients can have a better experience and better service. But that's what excites us, you know, it's like that growth and constantly like pushing to grow more, but

deliver a better service. Like, you know, like you guys were saying, you always constantly, because it's like we're results driven as in, I want every woman to come in and get a good result in our program. We talk about this in our membership society, like you get to pick a business that services you. And I think, you know, if someone has got a low investment and they want quick results, you know, a service-based online business can deliver that. Whereas a product-based business, if you're starting it and owning it all the way through, is a longer-term play. The rewards are bigger on the backside of it, but much harder up front.

But then there's also this, okay, you can do dropship with Amazon, or you can do white labeling. And it's just really understanding, you get to pick what is suitable for you. And I think what I noticed about your journey is that that control and that being able to change an industry, you can't do by dropshipping or picking someone else's. You have to fully create yourself and really understand what motivates you. But I think building a business regardless is about being happy on the journey and not just aiming for the destination. Kitty, where can people find more? Like if they've listened to this and they've got like a ton of health issues and they want to do coaching with you, I would love

for you to share some information on how they can get in the next round. Yeah. So we've got, like if you go to our website, our beautiful website that we got rebranded when we worked with Danielle and Nat, which looks amazing. It's just www.newstrength.com.au. And we've actually got, like, we built a seven-day challenge, which is just basically an introduction to what we do. So it's a one-off payment of $27. It's a really good opportunity if you're new to this and you're thinking, what's she talking about? Eat carbs. You know, you can just dip your toes in the water, get an idea of all our concepts and what we do. And then we've got our actual coaching program where we've got two, we've got one where you work with one of our coaches and then you can work or

you can work with Craig and I one-on-one. We've got like a wait list for that of two months because we're just so busy now, which is amazing. But if you go to my Instagram account, which is just, and we'll obviously pop it in the show notes, you can actually book a call and have a chat with myself or one of my team members about our actual coaching program. Because we just, we do calls now for that because one, we're really busy, but two, we just want to make sure that you're a good fit, you know, because we want to make sure we can actually help you. And then obviously, Saturay is just www.saturay.com. In the show notes, I'll put some links for your

application for coaching with you guys. So if you're suffering from any metabolic issues or like me, you want to chat more about your health, we'll drop the application for that. If you want to go straight to the Saturay products, we're going to put a special discount code in them with that because Kitty, I've literally known you for several years now and the results that I've seen women have via working from you and your team is literally insane. And I think it's a really powerful message and really an empowering message to women to realize that, you know what, I may have been fobbed off by the doctors a ton of times every time I've been, but there is actually a place where I can learn about my body and work with it versus against it. Cause I know that's my journey. I felt like for a long time, I was kind of working against my body

and not really getting the advice that I needed. Whereas like empowering myself to learn and feels a little bit kind of a little bit daunting initially, but actually once you get into it, it actually makes so much sense. You're like, oh yeah, why did I not think that? Like, why did I not piece this together myself? So yeah, just letting anyone who feels like they need that reassurance to, and they can just book a call with you, right? And like you said, that going to give you the tools and knowledge so that you can actually lose the weight and build muscle and get healthy and sustain it for life. You know, no more quick fix dieting. You know, give you that power and control back and teach you about food and your body and energy balance and strength training.

And, you know, once you learn this, you're free. You'll be free for life. You'll never have to do another restrictive diet and you can look good and feel good. I think a lot of women, like when I get on calls with them, they're like, oh, you know, I was this weight, but I had to just starve myself to achieve a healthy weight. And I'm like, you just don't have to do that. We can teach you a better way, basically. Yeah, there's so much power in that.

And let's face it, when we don't eat, we're just miserable. I get really hungry. I'm just not great to be around, if not Ian. I need to be able to eat. It's really funny living in LA. Sometimes I go for dinners with people and they have a side plate and I'm like, no, I'm having an appetizer and a main, and I might even have a pudding. Oh my God. Life is better when you eat carbs. Like honestly. I eat ice cream every slug of a t-shirt. Every night for dinner, like literally chocolate, homemade chocolate ice cream

with banana is my dessert every night. I've eaten that literally for like nine years since I started this because I just love it. It's amazing. Literally. Insane. Okay. So if you want to eat ice cream for dessert every evening, you want to book that call with Kitty. That's the memo. Oh my God, Kitty. That's the memo. Oh my God, Kitty, thank you so much for coming on and just being so open about like your journey and business and your journey in health. Cause I think a lot of people will resonate with all of it. And you know, if you're taking away things in the podcast, I'd love for you

guys to share with Kitty and I, myself at Danielle Canty. And then Kitty, do you want to give both of your handles too? Yeah, so it's at Kitty, K-I-T-T-Y-B-L-O-M-F-I-E-L-D, which is my business page. And then Saturay is just S-A-T-U-R-E-E underscore official O-F-F-I-C-I-A-L. Love it. And we'll put all the links like we said below. Thank you so much, Kitty.

This was amazing. Thank you so much for listening. And if you enjoyed this episode on the Boss Babe podcast, then I'd absolutely love it if you leave us a review. As a thank you, we'll send you our side hustle success kit. Your simple, no BS guide to keeping track of everything that you need to do to start and grow your business. To access this freebie, all you need to do is leave us a review, then share a screenshot of your review with contact at bossbabe.com and we'll send this must-have kit straight to your inbox. Outro Music