the bossbabe podcast - 242. BBS: 3 Secrets To Change Your Mindset + Exponentially Grow On IG

Episode Date: August 19, 2022

Showing up on social media is so much more than tapping the “post” button, especially if your intent is to grow your audience, your brand and your sales.  If you feel like you’re gaining followers but losing them just as quickly, struggling to convert followers into paying customers or are frozen in inaction with limiting beliefs – Danielle’s got you covered in this week’s social media-focused episode of the bossbabe business school. Highlights: The truth about Danielle’s social media journey.  3 kinds of limiting beliefs + how to dispel them forever. The go-to bossbabe tools to get you started showing up consistently on social! Links: Insta Influence Kit — 100+ Instagram templates to help you post consistently on IG Viral Reels Guide — Go viral with the content that you post Follow: bossbabe: @bossbabe.inc Danielle Canty: @daniellecanty

A boss babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. Welcome to the Boss Babe podcast, the place where we share with you the real behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all. This is one of your Boss Babe business school episodes and I am your host, Danielle Canty, co-founder and president of Boss Babe. Today, I want to speak about the three secrets that are holding you back from exponential growth on social media. And I share this with you today from an angle of experience, actually. So

for any of you who have been struggling to show up but know that you are meant to more, that know your business is going to benefit from you showing up on social media. You know that on the other side of it is wealth creation and sales. This is really, really a key topic for you to be diving into today. So this episode is absolutely for you. If you are kind of feeling in this limbo between getting followers and losing them as quickly as you're getting them. If you're really struggling to convert followers that you have into paying customers, and also

you're just kind of like, hang on a minute, how do I post consistently? How do I show up? You know the kind of strategies that you should be doing, but really you're not doing them long enough to get results. This episode is also going to be really amazing for you if you're really scared of getting things wrong. So you feel like, oh my God, I'm going to procrastinate. I'm not actually going to do it. I'm going to post when it's fully ready. And then lo and behold, it's never actually fully ready. Or maybe you get started, but only show up when you feel inspired and motivated. And then

as soon as you're out of the mood, you're not showing up at all. Perhaps you are giving up when you don't see immediate results because you're scared of failing publicly. I know that is an absolutely huge one for so many of you. So if you're nodding your head like, oh yeah, that's me, guilty, keep listening. Because whichever one of these it was or is for you, it doesn't really matter. The point is you aren't taking consistent action, which is what was or is for you, it doesn't really matter. The point is you aren't taking consistent action, which is what is really critical for you to show up and make money online. Fortunately for you, in today's training, I'm going to be revealing the number one reason

that you aren't showing up on social media consistently and what you can actually start doing right now in this moment to fix it so that you can actually build the business that you desire and that you deserve. And I'm just going to give you a little spoiler alert. You are going to get a full mindset shift during this episode, okay? Before we do dive in, I just want to share with you, a lot of you listen to the podcast and a lot of you follow me on social at Danielle Canty and you also follow at bossbabe.inc. And you see the side of me, which is teaching about social media, which has grown an eight figure business, lives in LA, even though I'm from the UK. I've trained like 150,000 students

at this point. But some of you, if you haven't followed my story all the way through, the side to it, which you don't necessarily know is that I've really suffered from imposter syndrome along the way. I'm really a recovering perfectionist. I was once terrified, you guys, of showing up on social media. I was on and off my first Facebook Live in around 60 seconds and I was literally shaking. And I want you to know that sometimes it's easy to think, oh, it's okay for them. They're sharing this with me and they never had the same challenges that I did, but rest assured, I really, really did. And what I realized is that it was my mind that was standing in my way. And if I could rewire my mindset and my approach to social media, then I could show up consistently and I can make more money online. And that's what I literally had to overcome.

And one of the things I want to introduce you to today is the activity loop or in effect, the inactivity loop, which really often occurs and stops a lot of people showing up on social media consistently. And it's made up of three different stages, belief, behavior, and results. So let's talk about the belief first. So the belief stopping you from taking action is often revealed to you in your buts. And this is standing in the way of maybe why you aren't showing up consistently. So you might be like, on one side, I want to grow and monetize on an audience and social media, but I don't have anything interesting to say or valuable to offer or I want to grow on social media but that kind of thing doesn't happen for people like me let's take a quick pause to

talk about my new favorite all-in-one platform Kajabi you know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business you know get rid of the complexity and instead really focus on getting

organized and making things as smooth as possible I definitely recommend Kajabi to all of my clients and students so if you're listening and haven't checked out Kajabi yet now is the perfect time to do so because they are offering Boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe or i want to grow and monetize on social media but i don't think i'm cut out for it it's going to take ages and be really really hard and so what happens in this is you have one foot on the gas when you say i want to grow and monetize an so what happens in this is you have one foot on the gas when you say, I want to grow and monetize an audience on social media. And then you have another on the break

whenever a belief like one of these comes in. And what usually happens is that you're not actually aware of this. And so it starts acting as what we call a limiting belief. And it limits the progress that you actually make. And the funny thing is, nine times out of 10, they're actually false. But even though they are false, what happens next is that your false beliefs actually become self-fulfilling prophecies. And they prevent you from engaging in the behaviors necessary to actually get the results that you want. And then you conclude that, oh, they must be true after all. Following that, you start telling yourself even more stories about why you can't have the things that you want.

The cycle continues and you get in this loop. So for example, let's say like, oh, I'm too shy to show up on social media. You will act shy. You won't but that's because you haven't put consistent content out. It's because you haven't done content that really drives engagement. And so that loop continues. So a little bit about limiting beliefs that I think is really important to recognize. So Mark Manson said that they typically become in three flavors. So a limiting belief is about yourself. So these are the ones that make you feel like you can't do something because there's something inherently bad or wrong with you, right? That's limiting belief number one. Another form of limiting belief is about the world, which make you feel like you can't do something because no one will let you in the world, all right. And limiting belief number three

is about life that make you feel like you can't do something because for whatever reason, it's going to be too difficult. So let's dive into limiting beliefs about yourself a little bit more. So a massive limiting belief that we see showing up at Boss Babe a lot with our social media and our community is that, hang on a minute, I'm not the right age for this. I'm too young or I'm too old. Another one is sometimes on appearance. I'm really scared to show up online and be visible because I'm not pretty enough. My nose is too big. My nose is too small. I'm too big. I'm too little. My teeth are too big. My teeth are too small. My teeth are too crooked. All of these things, right? You get the gist. It's all about our appearance. Another one might be,

I'm not educated enough. I don't know enough, or I don't have enough experience. I haven't had enough practice. Do you relate to that? Sometimes it might be your personality and your characteristics. Oh, I'm so uncool. My voice is really annoying. I don't have the right accent. Honestly, these come in all shapes and sizes. I don't have the right accent. Honestly, these come in all shapes and sizes. I even had one that was like, I'm not a very good writer, so I can't write captions. Or some people might have, I'm rubbish at public speaking. I'm not very funny and so on. But the point is we leverage and we utilize these limiting beliefs to stand in our way of the progress that we're actually worthy of and deserve to make. So let's stay on the limiting beliefs about ourself, right? So our appearance, our voice,

our looks, whatever that might be, right? There are three steps to busting your limiting beliefs. So really, really overcoming it. So I want you to do this along with me. So number one is you need to identify what your limiting beliefs are. You first of all have to look in the mirror and be right, this is what my head is actually telling myself. Own it. Because once you own it, you can deal with it. So if you think I can't show up because I don't know enough, own that first of all, identify that. And then you are going to number two, affirm the opposite of it. So you're going to find all the reasons why that absolutely is not true. It's not true that I don't know enough because I have done this in

my past. I have this certification. I've achieved X, Y, and you absolutely every single one of you can find ways to affirm it so not being able to affirm it I'm just going to say this is not an option you have to identify the problem and affirm the opposite and number three is find evidence that your old beliefs are false and the new affirmations are actually true so let's keep with that one I don't know enough is identifying it. Affirm the opposite is like, actually, this is absolutely untrue. And I do know enough to teach on this subject. And then my evidence is I have a certification or I have achieved this in my business previously, or I've led a team to this. Because I personally remember when I switched from

chiropractic to going into online, like boss, babe, I was like, what does a chiropractor know about growing online? But what I did realize is that I knew a lot about business. I knew a lot about sales. I knew a lot about marketing. I didn't necessarily know all the things at that point about growing an Instagram account, but Natalie did. And I knew things that she didn't, right? So there's always ways around it and to affirm these beliefs that may have up to at that point held us back. So I'm just going to say these again. The three steps to overcoming your limiting belief is identify what they are, you have to own it, affirm the opposite of it. So write a sentence that says it's not true and then find evidence

that your old beliefs are actually false and you're going to create new affirmations to move you forward. If you want to be growing on social media, it is crucial that you really get a handle on this. So if you want to turn your platform into something that is impactful, that is profitable, that is an online business, you need two things. You need the right mindset and the right method. And if you have one but not the other, you won't get anywhere at all. The two and as they combine is really, really crucial. So after listening to this, I want you to think about, do I have the right mindset? And if you don't, I really want you to spend some more time going through the exercise that I just outlined

and overcoming what the beliefs are for you. And then second of all, I want you to make sure you have the right method. So I'm going to give two links for you. I want you to download IIK, which is our Instant Influencer Kits. This allows you to post very, very easily. And this is a great way to tie this if you are struggling with mindset challenges. Get IIK and leverage the templates that are in there to build your confidence in posting. Because once you get into the rhythm, then you can kind of progress to, okay, I'm going to put my face on here. I'm going to do more of these reels. But you have to start from somewhere. And that is a really, really great point. If you do feel that you're already ready to start posting reels,

et cetera, I'm also going to link you to our Virals Reel Guide. That is also a great way and get some great tutorials on how you can actually progress and get virality in the reels that you are creating. Okay. So as I normally finish this off, don't miss our regular podcast. We have another one coming out on Tuesday, which is going to be absolutely epic. And another Boss Bay Business School following next Friday. Natalie's back from maternity leave. So she's going to start showing up on these Boss Bay Business School ones more regularly as well. But in the meantime, click the links for IIK, click the link for Viral Real Guide. And really, I challenge you, if you've listened to this podcast, to post something within the next 24 hours. And really, I challenge you, if you've listened to this podcast, to post something within

the next 24 hours. And like I said, IIK is a great stepping stone for that if you are struggling. Anyway, until next time, I'll see you then. Thank you so much for listening. And if you enjoyed this episode on the Boss Babe podcast, then I'd absolutely love it if you leave us a review. As a thank you, we'll send you our Side Hustle Success Kit, your simple, no BS guide to keeping track of everything that you need to do to start and grow your business. To access this freebie, all you need to do is leave us a review, then share a screenshot of your review with contact at bossbabe.com, and we'll send this must-have kit straight to your inbox.