the bossbabe podcast - 258. BBS: The Need-To-Know System To Turn One Piece Of Content Into 10

Episode Date: November 8, 2022

Needs and expectations for content, at least in our minds, can feel like a hamster wheel – like there’s never enough time to curate copy or visuals that truly represent you while also serving a purpose to your audience and business alike.  Danielle drops in for this episode of bossbabe business school to trade in that wheel for another one – specifically, the hub-and-spoke content strategy employed by bossbabe to curate dynamic micro-content for use across channels. Find which content discipline lights you up most, do that more, build a system and get into a rhythm. It’s that easy. Tune in to hear how you can apply our processes to your business!  Highlights: How to get off the hamster wheel and start creating consistently epic content! Learn exactly how bossbabe executes the hub-and-spoke content strategy. The ONE software bossbabe uses to curate invaluable micro-content. Links: RSVP to the Influencer Summit 2022 for FREE! Subscribe to the bossbabe YouTube Channel. Follow: bossbabe: @bossbabe.inc Danielle Canty: @daniellecanty Brendon Burchard: @brendonburchard

Welcome to the Boss Babe podcast and one of our Boss Bay Business School episodes with myself, Danielle Canty. Now, if you're listening on the podcast, welcome back. And if you're joining us on YouTube, welcome again, because we're just reinvigorating the YouTube channel right now. Now, this is going to be a really good lesson if you're wanting to know how to start and scale your business via creating social media content without the stress. This is a great training for you if you ever find yourself constantly creating new content as though you're on a content creation hamster wheel that you're really ready to jump off of. Because let me tell you, I've been there and it's not pretty. A while back, I noticed I could just never create enough content no matter what I did. I was always

feeling like I was scrambling for something to post. I was doing podcast interviews with interesting people that lit me up and gave me so much energy. But then the next day, trying to do a bloody lip sync, a reel for some Instagram post, I was just like, this is not lighting me up and it is not fun. It wasn't a big deal for me to focus on securing a guest and doing an interview and releasing that very week. But it was really difficult for me to work out how to repurpose that content and put it in multiple places across social media channels and emails.

This is for you, whether you love posting on reels, designing, writing, or podcasting, it doesn't really matter. But my guess is that you're probably not great or loving doing every single one of them. And this is a conversation about how you can utilize our rhythm, our method to make sure you just do the one thing that you love at and that you are really, really good at. In fact, I wanted to do this podcast to make sure that you can be repurposing your podcast interviews or whether you love email, you can be repurposing it into podcasts, whatever that looks like, so that you can create epic content all the time. Like I said, I was on this constant hamster wheel. And it turns out it

was because I was doing everything wrong. And I'm not afraid to admit that. But what I did realize that I had everything I needed to be showing up consistently on all the platforms without actually doing any extra work. But I actually hadn't figured out how to sync it all together. And that is exactly what I'm going to be sharing with you today so that you don't make the same mistakes that I actually did. And all this comes down to something called the hub and spoke content system. And this allows you to duplicate your work, essentially. It helps you duplicate your time. So I want you to do this. I want you to picture a bicycle. And in the middle of that wheel on the bicycle is the hub, okay? And

coming off it are what we call spokes. A lot of us spend most of our time creating spoke-type content. So that's like your wheel, a quote, an infographic type of content, small pieces that you're putting out on social media on an irregular or consistent basis. It doesn't really matter. And the problem with this is that it's hard to distribute content like this when it's small across multiple platforms and deliver strong value. It actually requires very frequent creation to keep it up. Now, what happens is if you spend your time actually creating the hub type content, which is at the center of the wheel, like emails and podcasts and YouTube videos, you're actually going to be able to chop this

content up and repurpose it into the spoke type content. So for example, this podcast that I'm recording right now is actually initially an email, which got repurposed into a podcast and a carousel post. Now, the podcast will also be turned into a YouTube video, as you can see, you're probably watching on YouTube now, and broken down into multiple video clips to use as reels. I spent my time doing just one thing, which was writing this podcast script. And this has then been turned into multiple pieces of content without me having to actually create anything else. So the lesson is, spend the most time on your long-form content that you love. Because it's hard to do anything consistently that you don't really enjoy.

So make sure that you're picking the hub style, that long-form, the hub content that you actually really enjoy creating. So whether you prefer writing emails or making videos or recording audios, you'll want to make sure that you maintain that type of content as your primary. And then the spokes are cut off that to create lots of additional pieces of short form content. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place, so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss

Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know. Get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to kajabi.com slash boss babe to claim your 30-day free trial. That's kajabi.com slash boss babe. Let me break this down if you're a little unsure what you

actually want to focus on. I would suggest that you focus on the things that light you up and that you really enjoy versus the things that actually feel like a chore. Next question, you're like, okay, Danielle, I get it. I'm doing my hub. It's going to be turned into these spoke type short pieces of content. Actually, how is that going to happen? You see, the thing that you need to then work on is replicating a system that is duplicatable. Things still need to happen in

order to turn that podcast into an email or that email into a podcast. And there's multiple social clips. And here's where the content system kicks in. You need to be able to leverage a management software. I'm personally a big fan of Asana. And if you're watching this on YouTube, I'm going to display ours right now. And this will enable you to have a team, an admin support, pulling your content from that long form. And what's epic about this is they are then going to turn that one piece of content into lots of micro content. They just need a clear picture of what success looks like. Your gold standard, as we say. So my advice is you do it yourself for the first few times.

So you have your long piece of content, you pull it, you extract maybe a short email or some social media posts, and you show your team what that looks like so that when you delegate it out, they have a crystal clear picture of what they are going to do. So now you have your hub and your spokes. You have your one piece of content. You have your team chopping up. I want to talk to you about the rhythm. Every single system needs the rhythm. This is the beat of the drum that happens consistently all the time. And once you have a system and you have a rhythm, you know exactly what is happening week on week or day on month or month on month, whatever that looks like, okay? Let me break this down and give you another example. My personal content rhythm for podcast is week one, I'm brainstorming and securing guests

for the podcast. Week two, I'm writing scripts and questions for the podcast. Week three, I'm batch recording podcast episodes. And week four, I'm editing and creating micro content for this spoke type method. So every single month, we are running the same things every single week. So you know exactly what to expect and what needs to get done. Now, the last point in this method and making sure it implements is to seek mentorship. Now, if I continued on this path alone, I'd have been feeling incredibly overwhelmed by the amount of content I needed to create. In fact, that's what I was doing. I wasn't alone for a long time because I was trying

to create all these pieces of content until I met with Brendan Bouchard and he taught me about how I could create a rhythm in my business. He taught me that actually, I don't need to be doing every single thing brand new, and there's a methods away. So after researching and looking and listening to Brendan and researching other users, that's when Nathalie and I came up with this hub and spoke model. And mentorship is a big reason that we've teamed up with Brendan Bouchard and a bunch of other thought leaders and creators in the education space to bring you the ultimate Influencer Summit in November. It is completely free

and you are going to be able to learn tips like this that are going to help save you time, save you money, save you energy, and actually create more traction for you and your business. You're going to be finding out all the content tips that you need to help you save time and actually get things done quicker,

build a raving audience, and monetize without the headache that we often think we get. So if you want to join me alongside a handful of other influencers who are at the top of their game in this business, you just need to click the link

in the description to save your spot. It's absolutely free unless you want to go VIP, which I think is, well, it's a nominal amount. So, and that will give you behind the scene access and access to some even more epic trainings right away. So if you want to be there, if you want to be learning from Natalie, myself, Brandon, and other people like Jay Shetty or Tom Bilyeu or just a ton of people, I think Trent Shelton's

going to be there. Just epic. All you need to do, like I think Trent Shelton's going to be there. Just epic. All you need to do, like I said, is click the link in the description. Anyway, until next time, I will see you back on the podcast episode on our interviews or a Boss Babe Business School. But now at least you know a little bit more

about the behind the scenes working of Boss Babe and how we make sure we're creating lots of pieces of content on a daily and weekly basis. Thank you so much for listening. And if you enjoyed this episode on the Boss Babe podcast, then I'd absolutely love it if you leave us a review. As a thank you, we'll send you our side hustle success kit, your simple no BS guide to keeping track of everything that you need to do to start and grow your business. To access this freebie, all you need to do to start and grow your business. To access this freebie, all you need to do is leave us a review, then share a screenshot of

your review with contact at bossbabe.com and we'll send this must-have kit straight to your inbox. Outro Music