the bossbabe podcast - 29. Use This BossBabe Success Framework to Build Your 6-Figure Business with Natalie Ellis

Episode Date: August 14, 2019

In this epic episode, co-Founder Natalie Ellis does a solo podcast to walk you through the BossBabe Success Framework – aka the exact roadmap to get you from start-up to six figures in your business. Natalie dives into the 5 pillars of the Success Framework that will help you create massive success and abundance in your business and facilitate scale with a lean business model. The Success Framework consists of the Purpose, Audience, Revenue, Systems, and Growth pillars. You will learn the breakdown of each element and how you can use them to create a super clear action plan. No matter what stage you’re at in your business, you’ll gain insight into how to find clarity on your ideas and alignment, how to understand your community and build a targeted audience, the difference between profit and gross revenue, and supercharging your sustained energy and time management for growth. This episode is brought to you by The Société. Join the community and learn how to start and scale your business at http://bit.ly/2GM2Xk8  Learn how to start and scale your business from Start-up to Six Figures in Six Months: bossbabe.com/SUSFSM

the boss babe success framework is not some completely impossible theory it's just a real roadmap that you don't need to rush through you can just move through these stages really naturally just taking it one step at a time so we've got purpose audience revenue systems and growth it is so important for you to get really, really clear on your absolute core focus. One product, one service, what's the one thing that you are going to run with and scale? Welcome to the Boss Babe podcast, a place where we share with you the real behind the scenes of building successful businesses, achieving peak performance, and learning how to balance it all. I'm Natalie Ellis, co-founder and co-CEO of Boss Babe and

your podcast host for this episode, which is going to be a good one, by the way. We are diving into how you can create six figures in just six months. So whether you are pre-start or whether you've been going for a while, but you're not really at that six figure mark yet, we are going to get super, super clear on your action plan. So hopefully you're in a place where you can make notes or you've got a good memory. If not, you can revisit this. And I've got some resources online that are going to be really, really helpful for you, but it's going to be amazing. It's going to be a solo episode. And I'd love to know, do you like these solo episodes? Do you want more of them? Do you want less of them? Let me know. So I'm going to walk you through what it really takes to create six figures in your business. And the way I'm going

to do it is by explaining to you the Boss Babe success framework. So we designed this framework to create incredible success and abundance in our businesses and our personal lives when we were scaling the business. And when I say we, I mean the team behind Boss Babes. So a team of successful serial entrepreneurs who've been in business in all sectors. I'm talking medical clinics, food supplements, membership sites, coaching businesses, you name it. It doesn't apply to one type of business. So whether you're service-based, whether you're product-based, whether you've got a network marketing business, whatever kind of business you've got, it's going to work for you. We have combined years and years of experience to be able to figure out a roadmap that would really help you get from A, which is

your idea stage, to B, having a thriving and profitable six-figure business. And we made it really, really simple. This kind of thing does not need to be complicated. It doesn't need to be fluffy. So I'm going to walk you through the exact framework and what you need to be doing. Just before I dive in, I also want to let you know something so exciting. The Society is open for enrollment and we've just had a massive rebrand and the rebrand honestly made me emotional because the Society is something that Danielle and I have poured our heart and souls into for years now. And the way that it has grown and the lives that has changed is honestly incredible. I am contacted every single day by someone who is telling me how much the society has changed their life. So whether they're

talking about how it's really improved their businesses or whether they're telling me that they've been out for cocktails with one of their society girls I'm getting them every single day the society is the place for female entrepreneurs to connect build and grow so you are literally going to find your best friends in there who you'll go out for cocktails with who will be shoulders to cry on when you need it who will promote your new business when you launch they are going to be your soul sisters for life. And we've really seen that already. The society is just packed with value and resources and support. So every single month you get a success kit, we bring in seven, eight figure entrepreneurs who've had so much success and we ask them specifically to do a success kit on their speciality. So whether that's

securing brand deals or it's SEO or growing their business on Pinterest or doing Facebook ads, you name it, there was a success kit in there. And these success kits are essentially like buying online courses. They have so much value. They're worth thousands of dollars every single one. And it's literally like buying into it like so many courses because when you like go in the society from the beginning you have access to all of these and we continue bringing them in every single month on top of that we also do coaching sessions with you twice a month so it'll be led by either me or danielle and we'll hop on at the beginning of the month we do a goal setting session so you'll get

templates given to us and we'll work through setting your goals and the best way to do it and then midway through the month we'll do a q a so if anything's blocking you we'll work through setting your goals and the best way to do it. And then midway through the month, we'll do a Q&A. So if anything's blocking you, we'll work on that with you and make sure we're blocking you and you're getting your questions answered so you can move forward. So if you are considering working with us, you would love that support in your business and we'd love to be surrounded by women who are just like you and are killing it. Then I think the society would be an epic investment for you. And it's $34 a month seriously it is crazy value and the reason that it's at this price is Danielle and I want to be able to support as many female entrepreneurs as we can and doing it in the

society is the best way that we can do it so if you want to check it, head to thesociety.co and society is spelled S-O-C-I-E-T-E, thesociety.co or you can just click the link in the show notes. And so with that, we are going to dive straight in to talking about how you can scale your business to six figures using the Boss Babe Success Framework. A Boss Babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. So I'm going to talk you through the framework and all of the different elements within it.

So you have five sections to this framework. You have purpose, audience, revenue, systems, and growth. And I'm going to talk you through every single one of those and we'll go one at a time. So we're going to start with purpose. So purpose is the idea and the alignment stage. So that's figuring out exactly what you're passionate about and then deciding if you want your business to align with your passion. That's not always how it needs to be, but it's important to make that decision. So we have completely different reasons for starting companies. I run Boss Babe because it is what I am deeply passionate about, but I've created businesses in the past because there's been a gap in the

market and it's a product maybe that I wanted to use. So when you're in the purpose stage I want you to get really really clear on setting smart goals for the next six months to one year and three years and then create your business map. So figure out exactly how you want to get from A to B because let's face it you're not going to get in the car for a road trip somewhere new without any kind of map or plan. You'll get lost, it'll be frustrating, it will take way longer but that being said, it doesn't mean that you can't stop off at new places on the way or take new routes when they seem appealing to you. In this stage, it's really important to think big and set your goals. You're really setting the tone of what you're going out there to do. And one thing that I see a lot of people getting tripped up on in this stage is they create so many goals that they actually don't know where they're going and they're working on so many

things at once. So in this stage, it is so important for you to get really, really clear on your absolute core focus. One product, one service, one thing. What's the one thing that you are going to run with and scale? Because you're going to put all of your energy into that one thing. Super, super important, okay? So get your ideas in alignment, figure out your purpose and really get so, so clear on your core focus. I cannot stress that enough and you are going to commit to yourself that you're going to consistently work towards that goal with this core focus for however long it takes. Okay. So purpose stage, getting really clear, getting focused. And so even if you've been running your business for months or years, I would love to invite you just to really visit where you're at right now in terms of focus what is your absolute

core focus or do you recognize that you've been doing so many different things that it's actually been really hard for you to focus I see a lot of people coming to me who are in IGN saying hey I want to grow two different accounts at the same time is this a good idea and I'll pretty much always say no there obviously are some circumstances where it might be the best option but I'll pretty much always say no and the reason is it can be challenging just to do one account. It can be challenging just to make one thing a success. So if you start throwing a million different things into the mix, you're going to do them all at an average level, as opposed to doing one thing like really, really well. And you and I both love to do things really really well so that's the first area of the

Boss Babe Success Framework purpose and then next we're going to move on to audience so the audience stage is all about building audience and community and it's really important to be aware that in order to build you must first understand so this is not a numbers game it's a game of targeting just like darts a targeted community of 10,000 will create more revenue than a non-targeted community of 100,000. Trust me when I tell you, you do not need hundreds of thousands of followers to make hundreds of thousands of dollars.

And I'm just going to say it louder for all you in the back. You do not need hundreds of thousands of followers to make hundreds of thousands of dollars, okay? You seriously don't. If you've got 10,000 followers who are super targeted and are really, really engaged and are your ideal clients, you're going to be able to monetize that. In this kind of stage of your plan, you really want to be building influence within your niche. So to do this, it's really important to position yourself as a thought leader.

And if you want to build influence, you need to prove that you are worthy of the influence. So where is the value that you are sharing? Are you the person that they should be listening to? Get so, so good that you totally blow their socks off and start just building your first 1,000 raving fans. That's all I want you to focus on. 1,000 raving fans. These people should be following you on social. They should be journaling your mailing list and being excited about everything you are releasing because they know you are the real deal. In all of these areas, by the way, I could speak for hours and hours about how to do it, but you came here to talk about achieving six figures and scaling your biz. So that's where we're going to keep hopping onto all the different areas of the framework. But in the audience framework, like I said, you really want to be

dialing in your social media strategy. And I want to be seeing you post so much value. So doing those mini trainings that I talk about in your stories, every single day, sharing that value in your stories, pulling out your camera and solving problems that you know your ideal client is facing because people are going to hire those people that are solving their problems. I want you to show them that you are worthy of being hired because look how much value you're sharing. I also really want you to be showing the results that you're getting for people. So really, really sharing results. I always say it, but the best way to get clients on social media is to be sharing your results. And so with that, it's going to move us into the third area of the Boss Babe success framework,

which is revenue. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place. So it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know?

Get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering

Boss Babe listeners a 30-day free trial. Go to kajabi.com slash Boss Babe to claim your 30-day free trial. That's kajabi.com slash Boss Babe. And now when I talk about six figures, I am talking about six-figure profit. I am not interested in gross revenue. You might see some people sharing online, I made 10k today, I made 100k last year. What I'm really interested in is how much profit they made. Because you could be making $100,000, but if it's costing you $90,000 to make those $100,000, then do you really have that good of a business model? I would argue no. So we're talking about profit. So revenue is complete vanity. Remember this, profit is sanity and cash is king. So this means you need to be making real

profit because like I said, your gross profit could be six or seven figures, but if it's costing you the same amount of money to even generate these figures, you are not profitable. Cash is king and it always will be. And this is cash in in the bank the money that you can see and that you can touch and it's important to be bringing in these high profit levels so you need to understand your online sales levers it's really really important to perfect the art of selling yourself and your business sales is not something cringy it is the absolute lifeblood of your business if you can't bring in sales how can you even operate so your launch campaigns should be really worthy of bringing in five and six figures. And the good news is with the right training, you could literally be doing this tomorrow. So revenue is super, super important, like I said, and the best

way that you can be creating revenue is by sharing results. Seriously, it's so, so easy to be creating revenue when you're sharing results. And if you don't have results, I really encourage you to give your product out for free in return for testimonials, whether that's like physical products or services, you could be posting in like niche Facebook groups to find your absolute ideal client and really be sharing that. So just to recap, we've had purpose, audience and revenue so far. So in the purpose area, I really want you to be getting super clear on what niche you operate in, who you actually are targeting, who you're trying to attract, what your core focus is. In audience, I want you to be

focusing on building those 1,000 raving fans through sharing so much value by sharing the viral kind of content that I talk about all the time by getting out in front of your audience. Then to build revenue I want you to be sharing your results like crazy, like seriously. I don't want to be looking at your profile and not seeing results because it's hard to build trust and to get sales when people can't see actual results of your product or services. The next part of the Boss Babe Success Framework is systems. So when we talk about systems, we mean creating systems for scalability. This encompasses so many things and can honestly sound

really boring to some, but it's so important to get right. So firstly, it means that you're getting completely legal. Okay, you need to be legal so that's the privacy policies on your website all of those things this is actually why we give you that legal advice within the society we have lawyers who are in the facebook group and we give you free downloadable privacy policies terms and conditions all of those things that you need that might cost you thousands of dollars to get from your lawyer because it's really important. Also included in systems is automating your business system. So automation is what creates leverage. So I'm going to say that again. Automation is what creates leverage. So making sure that your business is

working for you and you are not working for it. You should always be looking to automate processes that drain your time but aren't profit generating. This type of lean business model is a winner. This is what helped us scale from zero to six figures, from six to seven, and seven to multiple seven. We're not quite at the eight. We're very close. We'll be there soon. This is exactly how we scale and we have a really small team and we have so much time leverage. It's because we run our business very lean and we use great software. So I always recommend leveraging accounting software to manage your finances. I think on any given day, you should really have a clear snapshot of how your finances are looking. So always staying on top of your money so that you understand how profitable you are.

And then on top of this, my favorite organizational tools are Asana evernote slack and zapier i use all of these to manage systems and i kind of manage my systems and processes to do everything in asana i keep notes and documents in evernote and it means wherever i am by the way i have the asana and evernote app so i could be anywhere i just pull out my phone and i've got everything that i need on there and then i streamline all the team communication in Slack. We bring every single person into Slack, even if they're freelancers, even if they're just consulting with us,

they are in Slack. Saves so much time going back and forth on text or email or calls, meetings. Slack is the best. They're all free as well, which is awesome. And then I use Zapier to link everything up. So if you don't know what Zapier is, head to the website and check it out.

It's Zapier, Z-A-P-I-E-R.com or you can check out If This Then That. If you go through there, you'll be able to see tons of different Zaps that they've already created for you and you'll just log in and hook up your accounts and it's gonna save you so much time. So there's just tons of little hacks.

You could get sent your revenue numbers every single morning to you on Slack. That's one you could do. You can do tons of little hacks around emails. When you favorite an email, it can do certain actions. So I really, really recommend streamlining your systems. My guess is if you're still on the path to scaling to six figures, it might just be you and your business or a couple of freelancers helping you out. And so what I really recommend doing and this is golden advice by the way I recommend you to record your processes record everything that you do and put it into a sauna in kind of like a organizational process like folder so basically when you're composing an email or when you're replying to a client or when you're creating a podcast episode whatever it is that you're doing

I just use like quick time on my computer and I record my screen I talk over it or I just do it as I am and record it then I'll go into Asana I'll create something like processes or how-tos I'll title this recording I'll upload it and then whenever you do start to hire and you're bringing people on you just add them to that folder in Asana and already everything you're asking them to do has been recorded because one thing you're going to find is when you are scaling and growing you're going to need to hire. You might get to that point where you need to hire but you're so exhausted and busy that you haven't even got time to find that person to train them up. And you end up getting really,

really stressed. And you're on this hamster wheel of cortisol where you're so stressed, you're so swamped, but you know it's quicker just to do it yourself than to train someone. And I've been there, trust me. And I really don't want you to be there, which is why getting organized early on in your business is going to be a game changer for you and inside the society I actually have given you a ton of my Evernote templates that you can just download and copy and paste into your own Evernote if that's helpful for you. The last but not least final part of the Boss Web Success Framework is impact. So we call it impact and growth. So impact and growth is the stage of scalability and contribution in your business. And when I say growth, I really, really mean business and

personal growth. So how are you investing in your business? How are you investing in yourself personally to be able to make your next up level? And then when I say impact, it's how are you making an impact on the world? What are you actually doing doing how is what you're doing bigger than you so in this area of impact and growth self-belief is super key and boosting your confidence is really important but also always being aware of that bigger place that you are driving towards you're also really going to want to evaluate how you've been doing so far think about your. Is this one of high performance or does it need to be evaluated? How can you optimize it? How can you prepare yourself for even more growth? You're really going to want to be supercharging your sustained energy and managing

your time in this area of growth. And to perform highly at all times, you really need great stamina and a growth mindset. And it's also going to be really important in this stage to learn how to negotiate, communicate and network. And these factors are going to contribute so, so much towards your growth. So like you can see, after we've broken this down into like five key areas, the Boss Web Success Framework is not some completely impossible theory. It's just a real roadmap that you don't need to rush through you can just move through these stages really naturally just taking it one step at a time so I'm just going to quickly review them all for you so we've got purpose audience revenue systems and growth so purpose is where you're really going to get clear on your idea and your alignment audience is where we talk about nurturing that a thousand raving fans. It's about creating that

value online. It's connecting with your community. Revenue, we focus on making money and managing your money. Systems, we show you how to make sure that your business works for you rather than you working for it. And then in growth, we focus on your personal and your business growth okay so hopefully this has been a really really helpful quick overview for you I do go into more detail in a free training online that I do so I'm going to put the link below for you if you want to check that free training out I think that runs for about 60 minutes so it's way more in detail but I really didn't want to overwhelm you on the podcast because I know you're probably driving or relaxing and you might not be in a place where you can make tons of notes but I just want you to be able to see a really really clear roadmap for where you're going and hopefully through listening to

this you get to see what stage of the business you're actually in and what your roadmap needs to look like and so what we actually do within the society is walk you through the Boss Babe Success Framework. So I want you to think of the framework as like your North Star for starting or scaling your business from idea stage all the way up to six figures and beyond. This is the blueprint that we take all of our society clients through in order to help them create a clear step-by-step path to success. Not only will you get that clear step-by-step path, but we'll help hold you accountable along the way. So within your members lounge, you'll find tons of resources, checklists, videos, workbooks that are really going to help you map out and achieve success. You'll also tick things off as you work through

the framework, allowing our team to see the progress you're making and supporting you when you'll need it. And on top of all this, we're available in the private group to support you at all times, us and the amazing women that are part of the society. So if you think you would love support working through the framework, I really encourage you to check out the society. You could just head to thesociety.co, the link's below. And all the way through it, you'll log into your dashboard and you'll actually see the framework. So purpose, audience, systems, revenue and growth. And you get to click on each section of those, go in and we'll have resources dedicated to that section.

And you'll tick off as you go along and it'll show you where you are in the framework. Chances are when you get to the growth phase and you're already at six figures and you've really worked through everything, chances are you're going to want to focus on something else. And so within that growth area, we have so many resources for you, including 40 meditations that you can use at any time to really help you get clear on where you're going, those visualization exercises. But our goal is to help you scale your business to six figures and beyond, even if you're pre-start. So check it out. It is an amazing, amazing result. We've poured our heart and soul into it. And if it's not for you right now and you want to check out the free training, I also want to

make sure you feel super supported there. So there's a link below, head to the free training, and I'm going to go into this framework a lot more in depth for you. So if you enjoyed this episode, please rate and review it and also take a screenshot, share it, and tell me what your biggest takeaway was. Tag me at IamNatalie, tag at BossWave.inc and we will share you. So put a little about you on there and we can share it with our audience. You're going to get exposure to over 1.5 million women. Hopefully those women will be your ideal clients

and they'll start following you. And it might be an amazing way to start building up in the audience section of the framework. If you loved this episode, please subscribe and be sure to leave us a review. We want to hear what you enjoyed, what your main takeaways were, and also really want to know who you want to see on the show. And speaking of reviews, I've also got a little something on my sleeve for you. So I want to send you a copy of the Boss Babe 25. This is a brand new resource

that we've created and trust me, you are going to love it. So the BossBabe25 is the 25 essential resources you need for personal and professional growth. Seriously, this little resource is like a little BossBabe holy grail. You are going to love it. It covers everything from must-have products, our favorite books, rituals that we do daily, and little hacks to help you grow. So if you want a copy, it's really easy. Just leave us a review, screenshot that review and email it to podcast at bossbabe.com. That is podcast at bossbabe.com. And we'll send you a free copy over within 24 hours.