the bossbabe podcast - 317. Habits of All Successful Influencers with Brendon Burchard

Starting point is 00:00:00 The best thing you will ever do as an influencer is to adopt the role model mindset. The role model mindset says, I understand people are watching and I understand I get to choose to be an example of something for others. What is the example I want to be? A boss babe is unapologetically ambitious and paves the way for herself and other women to rise. Keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success. Welcome back to the Boss Babe podcast. These mini episodes have been really well received and I think it's because

Starting point is 00:00:45 it's a really great way of learning something or getting a big aha without having to listen to a full 60 minute episode. So we're continuing that journey. This episode is a snippet from one of the bigger ones we did with Brandon Machard and it's really all about how to become an influencer and leverage the power of social media. This is something that I's really all about how to become an influencer and leverage the power of social media. This is something that I'm really passionate about talking about because I believe if you have influence on social media, you can truly build a freedom-based business. You can build a business or multiple businesses off of your personal brand and it's an incredible way of getting leads, getting clients, and really being able to

Starting point is 00:01:26 become a digital CEO that I know so many of you are wanting to step into or scale into. So with that, I want to just let you dive straight into this episode, and hopefully you'll get a really great insight into what that mindset and what those steps look like. One thing that really you inspire me through in the work you do is how you've been able to build businesses in so many different areas and using so many different skills. Like we were just talking a few weeks ago about how you've really discovered you're so good at product and you're in the software space and that probably you know even 10 years ago you might have thought I don't know if I want to be in software I know that's coming to me but you've been willing to see oh that's a way I can impact the world so I'm going to learn how to do it can you speak about

Starting point is 00:02:18 what it takes to really be willing to go do something that you you know you didn't have a college degree in but you're willing to roll your sleeves up, probably pull some late nights and learn how to do it? Yeah, I think it begins with what's your intention for the people you want to help? Like my intention with the people I wanted to help was, I want to give people the tools and the experiences that help them get better.

Starting point is 00:02:39 And so, yeah, I didn't know how to build a software company, but I could see tools that were making a difference. Like Kajabi was making a huge difference in people's lives. So I invested in that. I became a big ambassador of that. I was like the first outside investor and became this huge, you know, $2 billion company. It was, oh, that's going to help the people I'm serving. I should get involved with that. I should tell them about it. I should educate them on it. And like just teaching people about the tools, it made me learn the tools. Seeing how people interacted with them, I thought, oh, I see how they interact with this product, this software, this company. Oh, if it was this way or if it was that way, and you just

Starting point is 00:03:16 learn. There's no other better way to go to your customers, teach them a tool, watch them how they interact with it. Ask them, how could it be better? How could we do this better? How could this system be better? How could this tool be better? Asking, asking, asking, and you should learn. And then I think the other part about it is marketing. Like you all teach, if you can master marketing, really understand copywriting, really understand emotional engagement, really understand how to help people take an idea and understand it and stick and practice it. That all comes from marketing. Once you have marketing, every

Starting point is 00:03:50 company in the world wants to work with you. They might not know it. Like I've worked with, now Masterclass, Kajabi, Circle App, VidApp, Community, the tech platform right now, I'm an advisor there as well. It's like all these companies I work with, they want to work with me because I know marketing and I understand how the consumer interacts with their stuff. So if it's your own company, you go, okay, I'm going to market this. Let me really obsess about how they use it. Like Amazon kind of still looks janky. I don't know about you, but no one would ever design Amazon the way it looks now, but it looks the way it does because they just keep watching how people use it and they keep iterating and making it better and better and better.

Starting point is 00:04:28 But it looks the way it does because they're paying attention. How do people use this? So if you have a course or a platform or a login or a membership or a social media channel, how are people using this? What they like, what they not like, and keep honing, honing, honing, and honing that into the marketing messages, which makes the tool sell better. And then you have those two weapons. Now you can go and do anything. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi.

Starting point is 00:04:55 You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients

Starting point is 00:05:35 and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to kajabi.com slash Boss Babe to claim your 30-day free trial. That's kajabi.com slash Boss Babe. I think the other thing required, I didn't mention earlier, is so important. You have to love people. You have to love people. A lot of influencers today who don't make it, it's because they love themselves. And so it's demonstration, it's themselves and so it's demonstration it's portrayal it's look at me or here's my fancy car my jet or or i'm starting from scratch here's my cute breakfast or whatever it is but it's all about self like portrayal the people who actually make it love humans like we were with this group today and when someone shared something emotional

Starting point is 00:06:22 we all like teared up oh my god the amount of times that I've known. Did you see that? That magic was- It's like on cue, I'm crying. I'm like, oh my God. The whole room, we had what, 30 of the biggest influencers in the world are in our mastermind, right?

Starting point is 00:06:34 And everyone in that room teared up simultaneously. It said, not only do we have the right people in the room, it says, oh wow, the world's most influential people really care about other humans' struggles and journeys and emotions and vulnerability. Because when one person was emotional and vulnerable, the whole room, you could feel like your heart ran, your eyes teared up. Real influencers, long-term leaders, people who make real impact, people who want to be role models, they are emotional for other people. They actually care.

Starting point is 00:07:07 Otherwise, I would have stopped at how many X number of followers, X amount of money, or X amount of impact. You keep doing it because you love people. What stops you getting complacent? One, continuing to care about other people. Two, learning. Always asking for learning. And three, the world.

Starting point is 00:07:23 I tell a lot of influencers right now, put your damn phone down and notice the need in the world. Like when you get away from the swiping and actually go out in your communities, read and research about the actual globe outside of your little neighborhood and realize the world's in deep need. And when there's great need out there, your heart as a human has empathy and it says, I want to do something. I mean, I don't want to just sit here and do nothing. I mean, I live on beach. I can have a peanut pot all day. It's like, no, how can I serve? How can I learn? And I tell everyone, the best thing you will ever do as an influencer is to adopt the role model

Starting point is 00:08:02 mindset. The role model mindset says, I understand people are watching and I understand I get to choose to be an example of something for others. What is the example I want to be? No one says in their head, well, some people do, but I want to be an example of gross abundance. No, it's like, I want to be an example of resilience and strength and following your dream. I'll be an example of caring for people and kindness and compassion and values, you know, love, truth, freedom, responsibility, respect. Like we want to be an example of those things. And if each day you realize you get to be an example for somebody, now you're more fired up. Like this interview, I'm not thinking of like,

Starting point is 00:08:49 how's Brendan Burchard doing? I'm thinking of like, oh, I hope, I wish I could hear this. I wish I had the example of someone doing what you two are doing back in the day when I began, because there wasn't this. Now there's this. And we have this opportunity to use our voice to make an impact. It's like after you have some likes or tons of likes or tons of money or not a lot of money, you still have to go inside and go, what makes me feel fulfilled? What is meaningful to me? And it's never going to be about self-betrayal. It's always going to be about service. I still was like, you want to switch your head. The minute you go from the selfie economy to the service economy, like from it's about me to it's about others about serving other everything changes it's that old thing there's two kinds of people in the world one enters a room and goes Here I am and the other enters

Starting point is 00:09:36 a room and goes there you are yeah and I think the people would last go oh there you are how you doing what's going on with you? You know, that kind of thing. I totally agree. And whenever I chat with people that have grown social followings, I always say like, what's some of the things you did at the beginning of your journey that you think's really helped? And so many of them say to me, oh, I replied to every single DM. I replied to every single comment. I cared. They cared. will they listened they they cared just as much when they had a hundred followers as when they had a hundred thousand and they weren't putting on an act they were they were showing up in the same way and it really really shows so switching gears a little there's probably a lot of people listening to this like you know what I'm ready

Starting point is 00:10:19 I'm I've got something to give to the world'm ready. And you've been able to build a platform around helping people actually get there. And from that moment of saying, you know what? I'm ready. I've got something to give to the world. I'm ready to get there. Can you talk about some of the tools and practices that help people go from I'm ready

Starting point is 00:10:38 to I'm actually doing the thing? Yeah. If we want to develop in any way, career, business, personal development, there's like six tools that help everybody. One is journaling. If you journal about your thoughts, your ideas, your dreams, what's on your mind, what you're struggling with, we know you're less stressed, less anxious, have higher life satisfaction and have higher confidence and you earn more. So people just need to start journaling.

Starting point is 00:11:06 What we did with Growth Day is that, well, if we're going to start a personal development journal, what would that look like? And how would people use it? And the reason most people don't journal is because you face that blank page. It's like starting a new book. You're like, that's that first white page. You're like, I don't know what to do. So in Growth Day, we made these prompts, all these research back prompts. You press press the button it literally gives you a statement to start journaling on so journaling is key all creators all influencers you have to journal because you don't know yourself you don't know your values until you start journaling the second thing is you have to score and track your habits like so you want to be an influence okay Okay. Score yourself that week. Track your habits that week.

Starting point is 00:11:46 How much did you actually do? Otherwise, it's just ideas and concepts. So for us in personal development, it's like, how do we know how people are doing? So we did this research, high performance habits. And it's like, oh, if you practice these six habits and then you add mood, movement, sleep, and nutrition to these six habits, and you track that over a period of time, we can show your income going up. We can show your confidence going up. We can show the positive relationships you have in your life going up. We can show almost every area of advancement in your life going up. But you have to track and manage it. So I'm like, okay, you're starting. What habits should you

Starting point is 00:12:16 have? Track them. We use Growth Day. There's other platforms. But track it. It's so key. The third thing is you have to have challenges, like consistent challenges. And I don't mean like you're doing a challenge as an influencer. I'm like, you have to challenge yourself to deepen your expertise in areas. Like maybe that you challenge yourself in copywriting. Maybe you challenge yourself in video. Maybe you challenge yourself in consistency. Maybe you challenge yourself in sales. But having challenges that you work through really matters. The next thing you have to have is the positive community, which we all know. You have to have other people who are striving. You have to be around strivers, not doubters, strivers. Be around other people who are like

Starting point is 00:12:57 climbing that mountain, who are going for it, having that community support each other and self-reinforce by seeing people climb together is huge. And the last thing is mentors. You need great mentors in that area. In growth day, so I brought in so many of the best personal development and wellness coaches in the world, and they teach there. They're there an hour, twice a week. So it's like, we're there, we're consistent. You have to take that inspiration, the strategies, the ideas from mentors. That's why people follow you. You've done it. You're sharing it. Well, we did that in personal development. So Growth Day is an app that has all those components just for personal development. And I built it after studying forever. How do people actually grow in their

Starting point is 00:13:40 career or their life? These are the tools. We just want to put it in all in one because I was so tired of your personal development being, you have one app over here, you have your planner over here, you have your journal over here, you watch your courses over there and you follow these people over there. I'm like, can we just have one place?

Starting point is 00:13:54 We need a home for personal development. We built it with GrowthFan. And is there like a best practice? So for someone listening, that's like, okay, there's a lot of things and I know I need to be doing them. How much time do I need to allocate? Like how often should I be logging in?

Starting point is 00:14:10 Like what's a really good practice that you think if you do that, you're really going to see success. I believe you got to do one of those things every day. Okay. Our whole tagline at Growth Day is you have to make self-improvement a way of life. A lifestyle. Self-improvement cannot be New Year's. It can't be on your birthday when you get another 20, 30, 40, 50, another zero on there. It's like, no, self-improvement has to be a's. It can't be on your birthday when you get 20,

Starting point is 00:14:28 30, 40, 50, another zero on there. It's like, no, self-improvement has to be a way of life. So touch one of those things. Journal once a day or score yourself once a day or follow a mentor once a day or engage in a community once a day. You don't have to do all of it, but do something every day. Same thing if you're an influencer in your space, like, okay, something every day to have a touch point in this career in creating something or talking with the customer. You don't have to create something every day. Maybe you just, that day you're talking with customers. Next day, create something. It doesn't have to be, it's just every, there has to be consistent thing. If you want it to be big, I tell creators influenced all the time, like, approach it like a job. Show up for it. You know, people know when they go to a job after

Starting point is 00:15:04 five years of a job, they keep getting raises and salaries and promotions. 10 years, raises, salaries, promotions. Our industry is just like that. I can't even believe what we earn now, but we've been doing it for 15 years full-time in five years before that writing. So it's like, okay, now it's like, how'd you earn so much? I'm like, we started. And I tell it, no matter how small you start, start something that matters. Don't think you have to have it all figured out,

Starting point is 00:15:33 but realize the incredible power of momentum.

the bossbabe podcast - 317. Habits of All Successful Influencers with Brendon Burchard

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