the bossbabe podcast - 337. If I Started A New Biz, Here's How I'd Scale It To $1M

Episode Date: November 16, 2023

Ready for the roadmap I would follow if I was starting a business from scratch today? It’s simpler than you may think. In this episode, I’m sharing my process for creating a new offer, the details to obsess over so your dream clients become obsessed too, and the one acquisition channel you need to focus on to grow your business to your first million and beyond. My goal is for you to walk away from listening to this episode with clarity on your next best step. We go even deeper on all of this in The Société, including templates to start or scale your business in a way that works for your life.  HIGHLIGHTS How to get clear on your offer (+ get people to be obsessed with it) The power of having a niche + marketing to a very specific kind of person The one acquisition channel to focus on to grow your business to $1M and beyond The three things to focus on to know you’re moving the needle in your business + getting the results you want How to know when it’s time to hire + build a business you can step away from LINKS Join The Société: The Place to Build A Freedom-Based Business Check out Russell Brunson’s Book  Listen to Russell Brunson on the Bossbabe Podcast FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Welcome back to the Boss Babe Podcast. Okay, with this episode, I wanted to give you something really, really tactical. And I get asked a lot, okay, I want to scale to six or seven figures. What roadmap do you suggest I follow? What would you recommend I do? And so with this episode, what I did was I thought back to, okay, if I was starting from zero, if I was starting a new business from scratch, what exactly would I do to hit a million dollars? I outlined it all and I'm going into detail in this episode for you. I think you're going to love it. And then before we dive in, I do want to let you know, we are doing something really, really exciting for Black Friday Cyber Monday. We are doing a wait list right now. So

you'll be the first to find out what's actually happening. So if you want to get the waitlist, all you've got to do is drop me a DM at IamNatalie with the letters BFCM for Black Friday, Cyber Monday, BFCM. Drop me a message on Instagram at IamNatalie. I'm going to ask you a couple of questions and add you to the waitlist that fits you. And then I'm going to send you your personalized offer on Black Friday.

You're going to want to do this because it's a really, really good one. I think what I'm going to share with you is probably not what you think. I think you might be expecting a completely different strategy, but I'm going to be completely honest with you, and I'm going to give you the exact roadmap I'd follow if I was starting a business from scratch. So I would firstly think about my offer. And when I'm thinking about my offer, I would go into so much detail. I would create one offer and I would really dial it in. And I would make sure that it's very niche. It's appealing to a very,

very specific kind of person. So if I was creating a new business, I think about what am I selling? What is the thing that I'm going to sell? And I would spend a lot of time on getting so clear on that offer. It's not, you know, the name, the price, the description. It's really thinking, how is this product going to transform people's lives? Why is this something people cannot live without? Why am I the best person positioned to sell this thing? So I'd really think in detail about what I'm creating and I would just create one offer, one product. Now, I see a lot of conflicting advice here and I want to share why this would be my way of going about it. It's very easy to get distracted by shiny objects in business but you really succeed when you're able to find one thing and stick with it.

A lot of people don't realize that at Boss Babe we had one product for a couple of years. We had just the society for quite a while. And we did that because we wanted to make it the absolute best it could be. And yes, we have multiple products now, but we've been going a long time. And so we really dialed that in and made sure it could keep scaling without us before we went and created anything new. So I really, really dial in my offer. And I would obsess over this. Like I said, I'm going to get really specific with you guys. I

would obsess over creating this offer. Obsess. I would have documents filled with copy for this offer, speaking directly to the person that it's for. I would be on YouTube looking up every way to dial in your offer, learning from a bunch of different people and pulling what works and what doesn't for me. I'd be reading every book on creating offers and creating products that I could find. And I would pull everything out of those resources. I would get coaching from people that have created offers like the one I want to create. And I would see how did they do it? What were they thinking? And when I'm thinking about it, I'd be thinking about, okay, who is my ideal client? Where are they hanging out? Are we thinking about everything? Is this offer something I could sell? I would be

doing market research. I'd be putting together questionnaires. I'd be joining communities and posting it in there. I'd be asking my ideal clients to fill it in. I would really obsess over this. And I think that's where maybe some people don't build offers as strong because they don't obsess over the details. They put something out there that's kind of half baked. I would make sure mine is fully baked, almost burned because I obsess over the details of it. So that's what I would first do. And it can be really tempting to rush to market, to rush to get something out. I wouldn't do that. I'd really take my time. I'd be joining communities. I'd be listening to podcasts. I'd be watching videos. I'd be reading books. I'd be buying courses. I'd be getting mentorship. I would be obsessing over the detail

so that I could get this offer right. And what that would mean is when this offer is right, I can go out and sell it. And I know it's going to work because I've done all the groundwork. And if you maybe skipped that part and you didn't obsess over the details and you're struggling to make sales, maybe that's the place you need to go back and refine. Maybe that's something you need to think about. Did I really obsess over the details? And what I think really sets successful entrepreneurs apart from entrepreneurs that can't get their business off the ground is their willingness to be resourceful. It's not saying, well, I don't know how to do that, so I didn't do it, which I know that's not you because you're listening to this podcast, like you're already going out and seeking.

But if I didn't know how to do something, I would find out how to do it. I would pay for the knowledge. I'd research the knowledge. I'd be on YouTube, podcast books. Like I said, I would obsess so that my offer is so dialed in. I'd have all of this written down. I'd be able to answer every single question.

Why should I join? What are someone's biggest objections to join? Why might this not work for someone? How can I make sure it's going to work? Like I would be obsessing. I'd be thinking of absolutely everything. And again, be really clear on my niche. Sometimes it can be really tempting to put your ideal client in a very wide niche because

you kind of want to appeal to multiple people so you have better chance of making sales. But actually you've got a better chance of making sales if you know exactly who your ideal client is. So after I did that, I would create my dream 100 list. Now these are my dream 100 clients or if that's not relevant for the kind of offer you're creating, it's dream 100 people that are gonna post about it or find out about it, whatever it is.

I would think about the people that I wanna be involved, but let's just say it's an offer. I would think about the people that I want to be involved. But let's just say it's an offer. I would think about a hundred people that I wanted to buy it and I would go and find their names and I would write down that list. Let's say I was starting an agency doing Facebook ads. I'd write down the hundred clients that I want to sign up to my agency. So that part might be relevant to you. It might not be, but that's something that I would go. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place,

so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible, I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial.

Go to kajabi.com slash boss babe to claim your 30-day free trial. That's kajabi.com slash boss babe. Go and do. The next thing that I would do, which again, you might not have heard this before, but I would decide on one acquisition channel and that is it. You would not find me on Instagram, TikTok, YouTube, podcast, email, SMS, affiliate. You would not find me on all of those things. Paid ads, nope. You'd find me on one thing and I'd obsess about getting it right. So I would have one product and one acquisition channel. So maybe the acquisition channel is I'm going to crush it at podcast ads. I'm going to invest in podcast ads and I'm going to be the best person I know at podcast ads. Maybe it's affiliate marketing. Maybe it's Instagram. Maybe it's TikTok. Whatever it is, I would get clear on one acquisition channel and I'd obsess. I would make sure there

was nothing about that that I didn't know. Again, I would go find the information. I would interview anyone who would let me interview them. I'd be paying for mentorship. I'd be buying courses, YouTube, podcast books, you name it. I would obsess over the details. I would create the funnel, dial in the funnel so that my one acquisition channel can lead the right people into my product. I would really, really obsess. And I know I keep saying that, but this is the problem. People often don't want to put in the type of work it takes to really get something off the ground. They don't want to stay focused on one thing because there's so many shiny things out there. They don't want to obsess over the details because they like the big picture creative strategy. Maybe the branding elements, the naming elements, not the figuring out nine

levels of why someone would buy the product or exactly how to scale up Instagram so that it's your one acquisition channel or how to crush it on Pinterest ads so it's your one acquisition channel because if you have a really really amazing product and you have the knowledge of one acquisition channel how to crush it then you build a funnel you are off to the races that is really all you need to scale up that business, in my opinion, to a million dollars at least. So if I was starting again and I wanted to create this million dollar side hustle, I would create one offer. I'd have one acquisition channel and I would dial in the funnel. Again, I would think about what kind of funnel would work

with that specific acquisition channel and I'd go all in on that. And I'd crush it on that because that's all I'd be thinking about day in, day out. I wouldn't be thinking about, am I posting enough content on social media? Am I having meetings with the right people? Am I in the right rooms? Am I networking enough? Am I meditating enough? I just wouldn't be thinking about those things. I'd just be thinking every day as I sit down at my desk, am I obsessed with those three things? And if so, I'm going to be moving the needle in the right direction. I wouldn't get distracted. And I think it's so easy to get distracted because there's so many things that we think we should be doing. There's so many things that could pull our attention away. Oh, should I be writing a blog? Should I be thinking about SEO? Should I be writing a blog? Should I be thinking about SEO?

Should I be writing a newsletter? Should I be doing X, Y, Z? For me, if I was starting all over, I'd be thinking about results. And it's just those three things that I'd be thinking about in order to get the results I wanted. And once I've gotten into a place

where I've really scaled it up and it's basically rinse and repeat, that's where you can bring on a hire to support you in continuing to run that so that you can think about, okay, maybe I want to add in an email newsletter. Maybe I want to add in doing podcast interviews, whatever it is, but I can't step away and let this thing start to dwindle. I need to know that it's going to continue growing before I start stepping away. And I need to know that I've got the revenue coming in so I can afford to hire help. I'd really think through all of those details

and I'd be resourceful. I wanted to share this because as I was strategizing, I'm like, there's so many things I could share, but what would I wanna know if I was really thinking about starting a business or I'm in a place where my business isn't scaling, my business is making sales, and this is really everything I'd need to hear.

So I wanted to share that with you. And if you are listening and you're like like I don't know anything about funnels I'm going to put a couple of links below because in my opinion there's no one that teaches funnels better than Russell Brunson he's a legend he's incredible he's been on this podcast too so you could go listen to his podcast interview but I'm going to put a link in the description about a funnel challenge he's running where he's going to hold your hand through creating a funnel, especially if it's your first funnel. Even if you have no idea what a marketing funnel is, he's going to be walking you through that. I'm actually doing this because I'm creating a brand new funnel right now from scratch. And although I know what I'm doing, I'm always learning something new. Whenever I redo something,

whenever I'm reading the same book or taking the same course or listening to the same podcast episode, there's always more that I can learn. And I know that I haven't even scratched the surface of what I can learn from him. So the links below, it's totally free if you want to take that and join me in that. And if not, really just think about what elements of this you're going to take away. Is it that you haven't dialed in your offer? Is it that you haven't stuck to one acquisition channel? Is it that you don't know what a funnel is? Really think about what resonated with you and made you question, have I really done that? Or did I overlook that in favor of something else? And scale it back and really simplify in order to amplify. I say it all the time, but that's the way that you'll really crush this. So I hope this

was helpful. I hope these mini episodes are helpful. As always, give me feedback on these. I want to know if they're resonating with you. I want to know if you're finding value in them. So let me know what you think. And I hope it was really helpful for you. Outro Music