the bossbabe podcast - 343. Keys to Creating an Engaged Audience + Get To Multiple 6 - 7 Figures | Live Q&A with Lori Harder and Lindsey Schwartz

Episode Date: December 26, 2023

Tune in to hear the audience. Q&A Lori Harder, Lindsey Schwartz and I hosted during our live podcast!. We answer audience member questions live and give our biggest tips for growing your podcast, tell you about the #1 platform you need to focus on for your short and long form content, and share how we show up as leaders when we’re navigating hard seasons of life and business. We also share what we would do to get to multiple 6 and 7 figures if we had to start from scratch today. HIGHLIGHTS How to make a pivot in your business + bring your current audience along with you The biggest needle movers to grow your podcast The best platform to go all in on for your short form + long form content Ways to monetize your podcast from your own offers to affiliates and sponsors How to show up as a leader when you’re going through a tough season What we would focus on to get to multiple 6 and 7 figures if we started from scratch LINKS Join The Société: The Place to Build A Freedom-Based Business FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lori Harder: @loriharder Lindsey Schwartz: @llindseyschwartz

I crossed my first seven-figure mark with one product, with one funnel, at $29. And I just focused. There was literally nothing else I was doing with my time than being really focused. And I am a big believer on just doing one thing really, really well. And I do believe to get to seven figures, one thing is generally the thing that you need so who wants to go first Angela right yes hi my name's Angela my Instagram handle is at Angela underscore Gargano my question is I've been doing the same business for a very long time, which is teaching women pull-ups online, which is great. But as I keep doing it for so long, it's almost like you get kind of sick of it in a way because you're doing the same thing over and over again. And I'm feeling really called to pivot and do that next thing. But I also know if you

focus on too many things at once, it could be a problem. So I know you all have done so many different things. So how were you able to do kind of like those two things at once and kind of move into your pivot? Great question. Well, I think that it kind of depends on what the pivot is, because if you're going to go into like home design, that's a little bit more of a sharp left turn do you have an idea of what your next thing is yeah so i really want to do i'm actually writing like a book right now and i want to move it into a podcast and i really want to focus on those two things more like rate the book with the podcast speaking instead of just only being seen as just the fitness person just the person who's teaching pull-ups to women.

That's great. But I want to be seen as that other piece. Yeah. Such an easy pivot. You and I both did this. It's like the perfect pivot. It is. So, yeah, I'll share.

And I think we probably both have a little bit different version of it. So I do think like our audiences actually need to see us evolve. So don't believe this lie that you you're pigeonholed into only ever doing the one thing but it's it's being responsible if you want that current business to keep going setting up systems getting people in place where it can still fulfill what it's fulfilling because the first business that we build is the one that gives us legitimacy it's the one that says like hey i've built this now let me tell you the story behind it i want to start to introduce more of my personality and the person behind this and just take us along on the journey.

That's really it. I think I hear so much from my community that people are afraid to pivot because they think it's going to seem to everyone watching them like you just came out and the next day you're like, now I'm a home designer. If you did that, that would probably be a little bit shocking to your audience. But if you take them along on the be a little bit shocking to your audience but if you take them along on the journey let's say you wanted to make a really drastic pivot you don't but you can start to share hey i've always been interested in this and here's something that you guys probably don't know about me and start to weave little parts of it in and and get their feedback get their buy-in share the story with us. Your audience actually wants to see you evolve

and they need to if they're going to stay engaged in your story. Yeah, I don't you know, everybody's like, oh, it's going to be so weird if I pivot or what is this going to look like or it's such a big thing. It's really not a big thing. Like it feels that way in the moment. But you have people coming into your program right now all the time that are also leaving soon after that. Right. Like they don't stay with you can only do so many pull-ups exactly i mean they stay with me but i mean we've had people for a long time not all stay with you that's the point not all stay with you because the pull-up became their like spiritual awakening to their next step so that's what you guys have

to think about is that first thing is kind of especially if we're doing not everyone in here, you know, you're all evolved at different rates. But if you're doing like your first business kind of thing that you've done for a long time, that might be first people's kind of contact with like get making themselves better, especially in the fitness community. I found that was people's first contact, first choice of trying to make themselves better. So now what happens is you've helped do that. You've helped crack them open and now they're onto the next thing. So it's not that weird to give them the next step while still simultaneously doing this other thing. Like, hey, I've noticed that, you know, just by doing pull-ups, you guys kind of awaken something within you. You realize that you're strong. You realize that you want more. And so I've created

this other program because it's been a theme in what I'm doing or I've created this other thing or I'm very interested in this other thing. So I think anyone can pivot at any time. I've been talking about this a lot because I've looked back at historically how I've pivoted from fitness all the way to books, podcasts, personal development, MLM to like physical product. Now that's totally different. And that's because I've poured so much into just the personal brand. So when you guys think of your business to like also think of it as do you have a personal brand? Are you building a personal brand? Because anything that comes out of you personally that you're showing interest in, you can pivot into because you're a person.

So like a person can change their mind at any time. So if you're also simultaneously like building your personal brand, I think pivots are like you could pivot all day as long as you do it in a obviously a powerful way that doesn't confuse people. But yeah, that's super helpful and like reassuring. Yeah. Okay. Just do it. Do it. You're going to love it. Exciting. Okay. Who's next? Right behind you in the sparkly top and fabulous earrings gonna need that link this was the best gift ever that i could ever watch their birthday with i know that makes me so happy i couldn't imagine anything better happy birthday uh so my name is dawn marie i'm a uh executive coach and also a speaker i I do a lot of keynote speeches and I'm obviously very nervous. So I'm just going to calm myself down. My question is those first

two years of the podcast, each one of you have started, what were the three hardest things that you had to go through and what were the two things that you did that helped you the most? Because Lori, especially, she's very good about writing posts on Instagram. You just have to do the reps. You're not going to be a millionaire overnight. It took you five years, I think, to monetize your podcast. I'm not even thinking about the money, but I do want advice on like to learn from you guys. Great question. So, so things that we did that, what, what was the first one? I don't even know. I blacked out. The hardest, the hardest, the hardest things. Okay. And then I guess needle movers too. Yes. Yeah. Let's do that. Hardest things about it. And then

needle movers. Yeah. I think at the beginning, I just, all podcasters, I just want you to be consistent. Like you just focus on being consistent for the first two to three years and you've beat everybody. Meaning you really have, everyone else has fallen off. And in podcasting, I just the other thing is, is, you know, the hardest thing is being consistent. And the hardest thing is not seeing really a reward necessarily. Yeah, you see your numbers grow. Sometimes they grow slow. Sometimes they grow quick. Nobody really knows what the algorithm is that does that. There are some key things that can really help that. But it's knowing that the podcast, the podcast is a long game. That's the hardest thing. Like people, when people want to get in and make money, I'm like, you're never going to make it. It's going to take a really long time for you to make money. The thing that I want you to think about, though, while you're doing that is the person that you turn into that you become

from podcasting is going to affect everything that you do the ability for you now to speak on stage will be i mean amplified the ability for me if someone handed me a mic in an awkward situation or in a room where you never guess but as you hang out with more like big mentors they do shit like that like just put you on the spot or like you're at their event and they're like oh a spot opened up could you speak could you hop up there for real like these things happen and if i didn't podcast i'd never be able to take those opportunities i'd say no and then that would lock in their brain and they'd never give it to me again because that's how it works dang so true how it works they're like oh she wasn't brave enough even just to take the world by the balls so

grab it handful anyway um the things that are needle movers i feel like you're so good with these things both of you i'm gonna let you answer those okay so whenever i'm talking about content i always teach short form and long long form content so short form is the place that you really want to be growing an audience so you're attracting new people to you and then you're having them take an action. You're generally not having them buy because getting them to know, like, and trust you comes from your long form. So short form is picking one platform, like just literally one platform, whether it's Instagram, TikTok, YouTube, whatever it is that has discoverability built into it. So you can actually go viral. You can be, and go viral is literally just being seen

by people that aren't already following you. You can get that discoverability. Long form is a podcast or a newsletter. Pick one, do one of them, just one of them really well and consistently. And your podcast, you really wanna be seeing that as a place that you're nurturing people

and they're gonna turn into the buyers. So I know you're not thinking about monetization maybe with sponsors, but I can tell you, let's say you have a thousand followers on Instagram and a hundred people consistently listen to your podcast. Those are your buyers. And that's a hundred people that wanna buy from you. So it's actually very, very powerful.

So see it in that way. When you look at your content strategy overall, pick one short form platform, one long form platform and be very, very consistent on the two and think about how they can play together. Think about how podcast content could become great short form content. Don't chop one podcast episode up into 10 podcast pieces though. I know people talk about that. They talk about the hub and spoke model.

It will not get engagement. Quite frankly, it's going to flop. You have to package it in a way that actually gets engagement for the platform that you put it onto so think about that think about how they play together I'll echo the consistency part I think that's really really important getting a process dialed so having a process that's very repeatable whether it's in a sauna notion something like that that eventually someone else can plug into you without you having to do a full retraining process and make part of your process doing some research for seo doing some research about what are other people talking about on their podcast that's doing really well

what are my ideal clients searching for when they're listening for podcasts doing that kind of research think about your titles little things like that that does move the needle and then every now and then if you can prove that you are a very good podcaster you can start securing some guests that do have audiences as well and I would recommend going after the guests that don't have huge followings but they have small engaged followings that generally aren't doing a lot of podcasts because I don't know about you but if I follow someone that generally doesn't do a podcast and they post that they've done a podcast I want to go listen because I don't know about you, but if I follow someone that generally doesn't do a podcast and they post that they've done a podcast, I want to go listen because I don't hear them in the long form setting.

And so think about that. But you do have to put the reps in to prove to someone you're a safe interviewer. And what I mean by that is I'm not going to get in a podcast with any old person that I don't know if they have any good interview skills and they're just going to ask me some terrible questions i'm gonna be like sitting there being like what the fuck did i sign up to and then it gets published and i'm

like please can we take it down like you really do want to know that you're getting on a podcast with someone that's gonna ask you good questions they're gonna do research they know how to podcast they've got equipment like those things so thinking about it from those process that that kind of process and those steps, and you'll crush it. But 100 people, they are your buyers. So monetization can happen a lot earlier than you think it can with podcasting. You likely already know,

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meal. Again, that's dinnerly.com slash offer slash boss babe for 24 meals for just $2.99 per meal. And make sure you use our promo code boss babe so they know we sent you. So good. I don't have anything additional to add to those, but I will say, number one, you're already such a leader. I feel like I get personal podcasts in my DMs from Dawn Marie because, but literally you are in my DMs often because we've developed that connection hyping me up you have leadership within you and so i want you to remember that first of all your background all the skills that you brought from corporate i know you're transitioning into something new you get to bring that with you so own it own it like those fancy fucking earrings you're wearing right now that I can't stop taking my eyes off of. I really want them.

From Etsy. We're going to get that link. I just love how we shop off each other. I'll add to this. I did not look at any of the numbers in the first year. You can ask Danny, who's here, the good in media. Shout out to them. Danny is the whole reason I have a podcast.

And I remember one day he said to me, he's like, you have like a lot of downloads. I forgot what the number even was. And I was like, yeah, I haven't looked. Don't even know where to find them. Because I knew I knew myself well enough to know I would get in my head if I made it about numbers instead of about the impact I wanted to make. So I had a little bit of a community forming when the Powerhouse Women podcast started, but small. I didn't wait until I had a huge audience to start it. Our community has grown along with the podcast. And the biggest thing I've done, it's the same thing I do to build every single other element or vertical in our business, is I make the community feel like they're part of it. And I think people get in their heads

when they hear that and they're like, but when I ask what topics do people want to hear no one answers in the beginning it was like one person and I would be like Sally it is your lucky day this one goes up to you Casey Kasem but you can dedicate a love song to her. But what that did is it taught people, wow, Lindsay's listening. She's really listening. And when no one would answer my question box that said, what do you want to hear? You know what would inspire the person's name or if maybe it was a more vulnerable share, I wouldn't. But I would make it about the community and let people know I was listening. So I hope that people, when they listen to the Powerhouse Women podcast, feel like it's theirs.

It's not mine. It's not me talking about the things that I just wanna talk about. But it's really something that the community has been a part of from the beginning. And that really did start with not much engagement. So take the little engagement that you have and run with it, but tell people that you're listening to them. Tell people that they're inspiring what it is that you're doing. This is for Angela too, as you're thinking about starting

your podcast, right? So those are the two things that I think have moved the needle in not in the tangible ways at first. And I think that's going back to what Lori said. It really is a long game. But to date, we don't spend money on ads. We have a completely organic business. The podcast is the number one place all of our business comes from. It's been the best investment I've ever made. This is now also a great testimonial for my podcast team. Best money I've ever spent is starting a podcast because hundreds of thousands of dollars have come from this podcast, not from advertisers or from the traditional ways

that people think of monetizing a podcast. Yes, and I just wanna say that's what I meant with like monetizing it outside advertisers because yes, money all day from your own stuff, like in the beginning. It's incredible. It's so worth it. And I didn't actually sell anything on the podcast as far as my own offers in the beginning. Maybe I guess the event I would talk about the event because that was in place at that time. But just start by nurturing the audience, make it about them. And you know what I did in the beginning when I didn't have anyone that wanted to sponsor me?

I just got affiliate codes for products that I really liked. And I was like, this episode is brought to you by Soul CBD. Soul CBD. And I would tell them what it is. And then I'd be like, get 20% off with the code BOSSBABE. And now they sponsor me. That is so genius. But I just love the product.

And I was like, well, I might as well give it a shot. If no one wants to sponsor me, I'll just pretend. just love the product and i was like well i might as well give it a shot if no one wants to sponsor me i'll just pretend and it made me feel more legit i'm like this podcast is brought to you and it feels legit so no one knows yeah totally that's genius actually actually someone just gave me that tip they were talking while they were sharing about how to get sponsors and they said do it for free for a while and show them that you're doing it for free and they're like okay we like this we want you to keep doing it and it's a great way to bring that conversation to the table yeah and i think soul cbd was like oh she's making sales from someone i'm like because you're sponsoring my podcast i love that i love that question and happy birthday happy birthday okay thank you for celebrating with us hello my name

is tori cruz my instagram is official tori cruz i own a wardrobe styling business for female entrepreneurs and speakers thank you ladies for everything tonight that's been so great my question is during times of transition what are your core routines that have really reignited your momentum? Ooh, such a good question. Lori, I feel like you're so good with routines. Well, right now it's interesting because I had kind of pulled back to build the company so I wasn't doing anything extra outside of that in the podcast. And just even when I say I'm not doing anything extra, we do extra things because that's how

my brain works. But I try to do things that bring me joy. So I'm very habitual, though, with my workouts. I'm very habitual with my walks. Those are non-negotiable. My walks every single morning on those walks, I do something called the Power Nine, where it's three gratitudes, three excited abouts and three grateful fours. And I think that that always just helps get conversation and ideas starting. You can do that like with your partner. You can do that with friends. Sometimes we've texted it to each other. I'll text you sometime. You're going to put that on our group. You text me your shit. I'll text you my gratitude. It's going to be great. I don't think that magic

can happen without you creating the containers or things that can trigger that. So stuff like that. But something really big for me that has gotten me back into my energy and momentum was even just starting Girlfriends in Business because I asked myself, like, what feels really fun right now? What would that container look like? What would feel like too much? And I was like, oh, two days or like having too much access to me. Like I want them more to find each other.

So creating something that really, really lit me up that sounded exciting that I knew that they needed as well. And being in that energy, because when I was was out I thought it would give me more energy for my company but I actually got less energy so like what containers do you need to create even if it's for other people that being in that energy is going to like light you up like when I'm done with girlfriends in business I'm just like want to run through a wall I'm so excited about it because I'm around all your energy I'm not you were going to say troll mode. Well, no, that's the only event so far that I've created that I don't do troll mode after. I wake up and I'm like ready to go the next day.

So I think that's something to look at is like what gives you energy. But it's not just like it's not just like doing stuff with friends, though. It could be masterminding in those groups. I think it's like doing your skill set and your soul's purpose within a container you love that's what's giving me a lot of energy right now okay i'm just gonna be totally honest when i'm in a transition period my routines go out the window just completely i'm like the least structured version of me it's tough but the one thing that I thought of, which you will love, is that I'll really be intentional about using things like dressing as the version of me that I see myself becoming, that I know I'm transitioning into. I'm not feeling that energy

yet, but I've actually used my style, my personal style as an access point to the person I'm transitioning into for a really long time. And that doesn't mean every day. It's like a balance between troll mode, hardcore troll mode, and getting dressed. But that helps me tap into that energy. But if I'm being honest, I'm not someone who has a morning routine that always looks the same. And so often that's the place I would go to to even like beat myself up more when I was in maybe those more vulnerable emotions of a transition is like I create this unreasonable morning routine that then I wouldn't stick to and use that as like a whipping stick for me being like, see, you're never going to become that version of yourself. So I just leave a little bit. I mean, why do we become entrepreneurs and create these flexible lifestyles if we're going to use them to then create little mini prisons for ourselves?

So there are things that I know make me feel good or don't make me feel good. I'm conscious of that. And then the biggest thing for me is getting dressed. And if you don't know how to get dressed, call Dory. Call Dory. That was not, I mean, that wasn't even planned. Not sponsored. Yeah. But here's my affiliate link.

Not sponsored, but we would like to think about a future sponsorship. Anything for you as far as structures, strategies when you're in transition? I am someone that has a structure for every single day of my life i have a routine for everything and during my biggest transition last year i was in postpartum i wasn't sleeping i mean i was leaking milk i was covered in puke there was poop everywhere like that was the first time in my life that I didn't have a structured routine. And actually that probably perpetuated how shitty I was feeling. And the best thing I did for myself

was being okay with that. I would not have a go at myself for not washing my hair, for not getting dressed, for not getting out of bed many hours in the day. Because the days that I did, it comes back to what I say about competing intentions. When I'm telling myself I should be doing one thing, but actually I'm doing another because that's where I'm at right now

that competition with myself tells me I'm wrong the best days I think I had during that time was when I just let myself be and if I didn't want to do a certain thing I wouldn't do a certain thing and I would just be in my own energy and And there was even times my husband would say, can you just snap out of it? And I couldn't snap out of it. I wish I could. I was like, okay. Great suggestion. Thank you.

You would have done like 10 things by this time. And that's where I come back to not gaslighting myself. I'm just being honest with myself that right now I need to be doing nothing and I need to be okay with that. And I need to not judge myself for it. And so I think about what is the thing that you know you naturally gravitate towards when you're in transition it's probably very different be okay with that and really I think our bodies are so

much smarter than we give them credit for listening to your body like I knew in that time I was not meant to be going out and working out and going on all the walks and there might be people listening saying well what I've done you good it just wasn't for me at that time I was figuring myself out and going on all the walks and there might be people listening saying well what i've done you good it just wasn't for me at that time i was figuring myself out and being in bed and just snuggles with my baby and crying every now it just felt good and i just did it and as soon as i let myself do it i felt better so i think do what you feel called to and give yourself permission to knowing that you know better than any other guru out there so thank you that's so good let's take a quick pause to talk about my new favorite all-in-one platform kajabi you know i've been singing their praises lately because they have helped our business run so much smoother and with

way less complexity which i love not to mention our team couldn't be happier because now everything is in one place so it makes makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible I definitely recommend Kajabi to all of my clients and students so if you're listening and haven't checked out Kajabi yet now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial go to

kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe to claim your 30-day free trial. That's kajabi.com slash boss babe. My name's Christy Lockhart. I host the Start Scared podcast and I'm also an intervention specialist and a learning center director. My question is, what is one piece of advice you can give to the woman listening who has something weighing on her heart? She knows it will make her life better, but she's scared to start. Are you asking for a friend? Sure. I love the name of your podcast. What is one question that we would say if somebody's scared right now, but it's weighing on her heart? That if you don't do it, it will eat you alive. And the longer that you don't do it, the less of yourself you will become and the more the people

around you will pay for it i mean that's i was like that's yeah that's nothing that's the tweet that's it thank you yeah thank you for that great question hi ladies i'm neely neil on instagram at neely neil that handle's never taken it always surprises me but I am a tech career woman also a podcaster the Neely Neal show also not taken and my question for you is I'm really looking at stretching and enabling a team behind the scenes to help support me as a working mom, podcaster, stretching into these growth areas. Can you take us through what it looked like while you were in these winter seasons or pivoting or making these dynamic changes personally, how you interacted with your team? Did you have to change the conversations, the cadences, how you were working with them them how did that transition look when still enabling

the team and being a leader for them is the question really like about on one hand needing to show up as a leader and projecting strength essentially when maybe you're not really at a point of strength you got it yeah. Yeah. What's the balance? How did you manage the dynamic? Okay. So I think probably the correct answer is a leader shows up in all areas that they are and they're very vulnerable and all those things. For me, that wasn't my journey personally. And during my postpartum period, there were times I couldn't face it.

And that's just the truth. And the best thing that worked for me was having a buffer so when it was support that we had at home I would speak via my husband and with some my team I would speak via one of my team members there was always people I would very vulnerably go to but I also knew showing up in certain states to meetings was not necessarily helpful for my team that's not what they needed when they're trying to hit their goals. And so I would have people that I confide in, but then I would also trust them to then lead in certain ways. That just really worked for me. There have also been times, though, where I have shared with people what is going on behind the scenes when it's been right to do so.

And I think leadership for every single person looks different. And I, in that season, I was just very private and it felt very private to me. So that's how I did it. I think you've got to do what's right for you. And if you have certain relationships with certain team members, it's going to be different. Like my nanny, for example, she was brand new and we brought her in because I knew that I just needed some support. And I really struggled with even having support in that realm so for me to even explain to her some of the things I would have just broke down in tears like it just wasn't the right thing so having that buffer was really

great for me and I know you hear use your voice because that just wasn't my journey like so think about what works for you and what's going to support you in getting the result that you're looking for and honor that honestly does that help yes it did it hit home more than you know thank you I love that okay next question hi my name is Nicole Lano I'm the host of Unshakeable with Human Design podcast and my question is when all of you've scaled your businesses, if you could go back to, you know, breaking through, you know, that multiple six figure mark where you're trying to get to the seven figure mark, is there something that you doubled down on back then that you would do again? Or looking back on it, is there something like you're like, no, I should have done this?

What would be like that? That thing that you think would would get you to that point? I'm trying to think when we took that leap when we were doing personal development and courses, I think the first thing that we did that helped us get there was to be in masterminds where people were doing those numbers, where they were showing how to do it. I would not only do masterminds that kind of like help you show everything, but I think I would go into something a little more strategic that would have like really focused on what those exact steps were as well.

We just kept going and learning about all of it instead of getting really focused on one thing. I know Natalie and Linz are gonna have great things to say about this. So I think that's what I would go back and do, but that is what moved would go back and do. But that is what moved the needle the most for me was people opening that curtain all the way up to see exactly what that looked like if I worked, if this was my goal, you know, in working backwards

from there. Where is it going to come from? How are we going to do this? How much money do we need in ads? All of those different things. A lot of people are surprised when I share that I crossed my first seven figure mark with one product, with one funnel at $29. And I did nothing but that one product and that one funnel at the $29 mark. And I just focused. There was literally nothing else I was doing with my time than being really focused and I am a big believer on just doing one thing really really well and I do believe to get to seven figures one thing is generally the thing that you need because most people that gets stuck in the six to multiple six I'm like okay let's let's talk about your business okay my office suite and I'm like we don't need a suite right now we just need to be focused because I

think that's how you build something that starts to take on kind of a mind of its own you get other people referred to you it really gets to start being talked about you get a lot of that traction and momentum and when I'm doing one product one funnel I can start to see wait a minute 40% of my sales are coming from that 20% from that 5% from that what if I went all in on where, 40% of my sales are coming from that, 20% from that, 5% from that. What if I went all in on where that 40% is coming from and just doubling down more and more and more. It helped and everyone kept telling me I was leaving money on the table left, right and center because I didn't have a podcast, because I didn't have this. I still don't have a TikTok. All the things and I didn't care because I knew that being focused in one direction was gonna save me long-term and I was playing that long-term game.

So simplification in every single sense. I wanna retweet all of that. Really, because here's the thing. I think people think I'm further along in my business journey than I am and I haven't reached seven figures yet. We could have. And I would have done it in a way that I hated

because we had too many offers. I was stretched too thin. reach seven figures yet. We could have. And I would have done it in a way that I hated because we had too many offers. I was stretched too thin. So I chose, my business partner and I chose to cut two six-figure offers this year and go all in on our events and our podcast. And then we launched one program out of the event and really it was it's kudos to you i've heard you talk about that so often we cut our membership we cut our mastermind and those were the things especially the mastermind that i saw i could just make easy money is never a thing right but i saw that i hadn't a need for it people wanted it people are still in my dms like let me know when you launch it i'm'm there. And it's tempting, right?

But I also didn't love the life I was living when I was managing all of these programs and I wasn't getting to go deep with people. I feel like this is resonating with you just based on the look on your face. And so we're in a season right now of, again, pruning, taking two profitable offers off the table in a year when I'm also sustaining my entire household with my income and a team of four. And I know that it's going to pay off because of how I feel right now. And I'm in the point where I'm like, all right, we're it's like the naked bush that you just pruned. You pruned all the.

So this is what anyone who just was drinking drinking water it's it's very pruney it's pruney really airy it's very there's a breeze there's a light breeze but it's it's necessary because i'm actually grateful i didn't just push through so i could have the and I'm actually not the person to post on Instagram, like what my revenue numbers are anyway, but like, I'm glad I didn't push through with the business model I had just because I could have, we could have hit seven figures last year. We could have hit it this year. It didn't feel like the way I wanted to hit that. Cause I want to do it in a way that also affords me the life that I want to live. So I think you got what you need from that just based on the look on your face. Thank you. Yeah. Such a great question. I would just want to call

everyone by their Instagram handles, Brushstrokes Pottery. I know. Hi, I'm Courtney Joyner and I'm Brushstrokes Pottery here in Austin, Texas. Welcome. You're here. so kind of piggybacking off of what you were just saying, what advice would y'all give or how do you stay out of your own head and remain positive when you're making some really, really big financial risks or taking some really big financial risks and you're scared shitless, but you know the end is good. But how do you stay in that positive? I think you have to go to worst case scenario and learn how to be okay with that. And that's the only way you can stay positive is like if my husband and I say maybe daily right now, like, hey, if this doesn't work out, we know what to do. Like, and we joke about it, but we don't

because we truly are okay with worst case scenario because life does that sometimes it will put you on your ass and wipe you clean for a while or wipe your ass clean i don't know back to shit again i love us but that's a part of your journey and we try to avoid sometimes the most important part. So I think I am truly saying that sentence, like I really am at peace with like, I'm finally at a place where if something really fails, or we really lose everything, that I believe that was a part of my journey to build up an even bigger portion that I can't see yet. I mean, you only have to read one biography to know that it's going to happen

multiple times and that you're supposed to feel this way. And that if you didn't, you wouldn't be playing the game you even wanted to play. I think of it all the time. You have to be in the game to win. And so you're in the game. And if you don't feel that way, you're actually not in the game that you are excited about winning. So be good with worst case scenario. And if you are, all you have to do is when you feel that way, you go to worst case scenario and you say, I'm good. And then you get back to what you want. So that's what my brain looks like 100 times a day.

Am I good with worst case scenario? It sure sucks. But yes, I could face it. The more friends that you build up to and the more of a network you build, you guys will never hit rock bottom for more than a day like until you call your network of friends like when you have that and you're in those rooms where you can speak your truth someone will come and they will not let you stay down it just is the truth so I know I have those people I feel like being in in that season with you right now it's taught me so many things about money that I could have never learned

otherwise. And that sucks. I would have loved to just learn the lesson. I was joking with someone yesterday. I was like, I'm ready for the lesson of like, oh, I have way too much. Like, what do I do with it? I'm just ready for that. It's under my mattress with the honey and what was the, yeah, I don't know. And I have, I've felt for a long time and I don't, I don't know, I don't have a number for this. I've always just felt that it is my part of my journey to facilitate larger amounts of wealth than I've experienced so far. I don't know how much that is. It might be like one dollar more than I've ever had. But you don't get to just springboard there without breaking some habits that have had you at the stages that you've currently experienced. So it's easy for me to say right now, like, oh, gosh, should we have should we have like start to second guess it? But we've already gone to the worst case scenario. I know what's important in my life and what's not i would live with my husband in a cardboard box if it came to that

i don't like it won't but once you know what's important to you it's almost realizing that the people who are making big leaps aren't doing it without putting something on the line. So the truth is and what you there's this fly that's is there some like spiritual significance of a nap because our naps abundant because there's this nap that won't leave me alone right now. But it's it's really to to understand that you're doing something that very few people are are doing and are willing to do. And what it's done on the other side is it's actually increased my capacity for how much uncertainty I can hold. And that is dangerous in a good way because I can hold a lot more now. I trust myself with a lot more uncertainty.

And it's not bad if I want you to fail because I want a roommate, right? That's how I know I'll never be on the street I'll never live in a in a cardboard box I'm like writing in my journal because I want I think sometimes too it's really easy to forget that the reason that we're where we are is because of us a lot of us can try to attribute our success so far to other people that opportunity look well they helped me i read that no it was us we are the constant we are the ones that got us here and so having that awareness that if you do hit rock bottom you'll get yourself out of it because you got yourself to where you are now to be in a in a place where you actually can take those risky decisions you know think back 10 years ago you would have prayed to be in a place where you actually can take those risky decisions you know think

back 10 years ago you would have prayed to be in this position you would have prayed to be taking the risks that you're taking now and you're the person that's gotten you to where you are you're the constant the momentum is you it's not the economy it's not the network it's you and just remembering that and you'll always be solid yeah don't drop the mic because it's expensive but that is all that is all the time that we have for tonight and we want to leave a little bit of time that we can take photos with you and all of that but was tonight worth it are you happy we came to austin we did it just for your birthday just for your birthday. Just for your birthday. Just for your birthday. And also, I... Dallas to see them again.

Oh, good. Yes. We'll be there. But I also want you to know we were talking backstage about how we launched this. You can see there's literally 25 seats. And the three of us who based mainly on these two have millions of followers between us. And we were like, is anyone going to come? So, thank you for showing up

we weren't sure i said to them i was like is it just me or do you get nervous when you share it that um no one will buy a ticket yeah they were like yeah me too i'm like okay great it's not just me and we went to worst case scenario and we said okay well if two people show up great it'll be like a private recording for them it'll'll be great. It'll be awesome. Yeah. I would have been totally fine with two people showing up. We would have added them to the show. Yeah. Yeah. You now have a podcast.

Yeah. Welcome to the show.