the bossbabe podcast - 350. Breakthroughs from Our Private Napa Retreat with Brendon Burchard - Defining Our Iconic Brand Strategy, Funnels + Cash Injections & More

Episode Date: January 30, 2024

Catch up with Natalie + Lindsay (Bossbabe’s COO) as they share life updates + all the BTS of our team retreat in Napa with Brendon Burchard. You’ll hear the biggest takeaways + breakthroughs from the retreat, how we plan to integrate them into our personal/professional lives in 2024, plus all things performance and more. If you’ve ever wondered what goes on behind the business at Bossbabe, then this episode is for you.  HIGHLIGHTS A BTS look at our team retreat + latest life updates Our biggest takeaways (personally & professionally) from the retreat How to perform at a whole new level of excellence in the new year Our plans for integration, team management + implementation in 2024 (+ beyond!) A sneak peek at our brand new program to help you fast-track your way to freedom RESOURCES + LINKS Join The Société: The Place to Build A Freedom-Based Business Check out my favorite bra (and more) at Skims - go to skims.com and select “Bossbabe” in the podcast dropdown after you order. DM me “Fast Track” on Instagram to learn more about our upcoming program. FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

And watching people be in their genius, like watching people love what they do, it makes me so emotional. And there was just so much of that on this trip. And so it was a good reminder of personally, how do I support people to be in that zone? And how do I stay in that zone? Lindsay, welcome back to the podcast hello hello okay one thing i don't even know what day it is oh my god team retreat was amazing but it does really wipe you out when you're like hosting retreats back to back like that yeah i'm like oh yeah we're podcasting today i'm i'm excited for it and like what day is it right I know oh my god we like we went straight from a CEO mama retreat into a full team retreat

it was just back to back to back and then next week I'm going straight into keynoting in LA it's like one of those really busy seasons right now yeah and in between retreats we're trying to do all of the integration and follow-up and planning of every idea that came up during retreat which also just feels like you literally land the plane and start driving down the road 100 miles an hour so yeah I will say right now so just like giving everyone a life update where we're all where we're at we can go into some like I feel like I'm in a season where I have a lot of momentum there's a lot of big things happening like you know there's a lot of big partnerships coming our way some big contracts we're going to be signing lots of things happening on the timeline and I feel like I have this momentum that I really

want to ride right now and I'm not willing to sacrifice like everything that I used to for it and so I'm having to be so clear about what my boundaries are personally and what, like, how I'm going to manage my personal energy. And actually this week I cancelled going to a friend's birthday because they were starting it at 8pm, which I love for them. And I'm like, I'm literally in bed by 8.30 right now because Noemi's always up early and that's just the routine and rhythm that works for me. Come 6. p.m I fully switch off no work is happening I'm just fully in my zone get a couple hours to myself go to bed wake up early I'm loving my routine and it just felt like in this season as much as I absolutely adore that

friend and I do and I'll celebrate them maybe with a brunch I just really had to protect my energy and know that going to dinner at that time with like, say, 20 people was not the way I get to spend my energy right now. And I think that's quite challenging to do. Yeah. Oh, totally. And I think it shows discipline too, which we've talked a lot about around knowing what you need and being willing to sacrifice like right now for the eventual payoff. And also knowing that it's seasons, which we also talk a lot about that in this season, these are the choices I'm going to make, but it doesn't have to be forever.

And I feel that with my kids now, like we were talking about this the other day, mine are getting a little older now where I'm like through the baby phase and they sleep pretty consistently. And I'm like, Oh, maybe I could revisit like eight or 9 PM outside of my house again and feel like I could still get a good night's sleep.

But for many, many years, that felt so impossible. And just like you, where I'm like, I don't even think about leaving because I know I'm going to be up early and I can already do the mental math of how terrible that's going to feel in the morning. But I'm starting to, like I made dinner reservations with my sister on Friday night. I'm like, oh, you want to go to dinner at 7.30? I'm not going to be home till probably 9.30 or 10. But my kids don't get up till 6 or 6.30, so that's doable. So yeah, I'm with you. And I think looking at this season and giving people a little insight, I think maybe we should do a little rundown of the retreat and give people a little insight into the world of Boss Babe. And you teased at it that we went right from CEO

Mama, which is like so energizing and so inspiring to be in a room of incredible women who are leading big businesses and also prioritizing themselves at home and their families. And then we went to our team retreat, which was a spectacular experience, which we'll talk about. And it was like pinch me moment after pinch me moment. And we kept looking at each other being like, we get to be here. And we get to let this be the launching pad for the year. And I think landing back at home, all of us were feeling like, oh, my God, OK, in order to carry this level of momentum into this year, there has to be a level of excellence. And we talked a lot about that word. But this level of excellence in everything

that we do, and one of those things is personal energy management. And that was one of my big takeaways. And we'll talk about takeaways, but it's like, man, this is such a good reminder of if we want to be at this level and we really want to hit all these goals and deliver the things we want to deliver to our clients, it starts with us. It starts with how we sleep. It starts with how we nourish ourselves. It starts with how the energy in our home feels. And I think like we do a really good job of doing that, representing that as individuals for our team and in CEO Mama and stuff. But it's one of the things that I want to talk more about as Boss Babe because it's like we are the energy drivers of our business. And if we're not well, the business isn't going to be well. So yeah. So what do you like? Where do we even start with

team retreat? Like to give everybody a little backstory on that. Well, even before we just go into that, I want to say yes to what you just said. And the way I think about it too, I think freedom to everyone is very, very different. And to some people having full freedom might be saying yes to every dinner might be expect going out and spending tons of time with their friends. To me, freedom is having the autonomy to make the decisions that feel right to you. And so much of it is that inner freedom. Like, do you have freedom within yourself to be able to say no when something doesn't align with you?

Do you have that autonomy within yourself to have the discipline for the things that do matter to you? I think that is such a big element of freedom. And freedom is still the lens that I run everything through and I and I questioned that I was like am I saying no to this out of lack of freedom or am I saying no to this out of a desire for freedom and my desire for freedom is inner freedom outer freedom it's feeling good every single day having energy every single day so yes to all of that okay so where to begin with team retreat so it was absolutely incredible so I think most people know on this podcast but we partner with Brendan

which is just incredible because he is I mean one of the biggest thought leaders in our industry and just so incredible to spend time with so we all went up to Napa and we stayed the only way we could describe it is we stayed on a compound I mean mansion upon mansion upon mansion we had three houses the most luxurious house you can imagine it was on the front of one of the most popular coffee table books in Napa beautiful and overlooked the entire Napa valley I mean we were above the clouds every single piece of furniture was i mean the aesthetic everything it was beyond we walked in i think every single one of us cried like brendan had kept that part of surprise from me as well i didn't know exactly where we were

staying and it was really nice to have those kinds of surprises but we all walked in how would we describe that house it was perfection well it was like a movie set. I kept expecting famous actors were going to pop out. I thought it was on the set of a movie because the scale, I think that's what takes your breath away is the scale of a house like that where the length of the hallways and the size of the furniture and the floor to ceiling windows, it just obviously is a different level of construction and all of that. And it's the kind of thing that it's, it's more intimate than a hotel, but it feels that luxurious, like you're in the Ritz Carlton or something. And so it just, the visual nervous system stimulation was like, whoa, like it just takes your breath away. And because I think people like us, you know, it's hard to believe that

you're just like, I'm just normal old me. Like, what am I doing here? And so you have these moments of like, am I being punked? Like all of us were like, are we being punked? Like, is somebody going to jump out and tell us like, we can't be here? I don't know. It just felt so surreal. But then it became what I liked about that setting and not knowing it ahead of time was the expansive energy fueled every conversation we had. I mean, like being in that setting was so different than being in like a conference room at a hotel or somewhere where it wasn't as like intimate and family, like cozy, I guess. I know. And like lying in bed and you have floor to ceiling windows around you being in the shower that was like the size of my first bedroom was floor to ceiling windows watching hot air

balloons take off over sunrise it was beyond and I mean every single product that was in that house was like the most high-end beautiful non-toxic you name it we had our own private hot tub outside the bedroom pool I mean it's so we had a private chef there for the entire experience who was a very well-known private chef it was just insane and let's talk about we had a private room in the French La french laundry which is also one of the best restaurants in the entire world we got to meet chef thomas keller which was also beyond we walked we got a full tour of the kitchen of the wine cellar um when we walked in our you know people normally frame their french laundry menus because it's such a big deal we had our logos on

the menu and we just sat there from what seven till midnight just you know having all the courses like 200 courses wine pairings champagne and just really got to I think reflect on the big things that happened in boss babe over the past year and I think we really all did take a moment I think all of us got emotional to just take a moment and recognize shit we went through some pretty hard stuff and look at how far we've come you know last year was so incredibly turbulent and there were so many moments especially in the beginning of taking it on myself like okay is this business going to survive because it's not in a great place to ending with profit way higher than the year before like so many things it was such a great moment to sit in that celebration because it's so easy to just celebrate and move on celebrate and move on but to really

sit in that was really powerful and expansive I mean being in the French laundry just same thing I was like excellence it. This is excellence. How can I do my work with excellence? Yeah. Yeah. That was a like pinnacle lifetime experience. And I'm not a foodie. And I kept saying that.

I'm like, I'm not a foodie, but this is making me so emotional. Like there was just something about being in there and every single detail, you know, like the coordination, you know, they would, there was 10 of us. So they would bring in our meals and 10 servers would come in each holding one plate and like all look make eye contact with each other and all set the plate down at exactly the same time and you know the sommelier would come around with the bottles and and would explain the wine and like there was just such precision and such excellence and it i don't know why it makes me so emotional i like couldn't figure that out it's one of my takeaways like god like witnessing people in their excellence. And I don't know why it makes me so emotional. I couldn't figure that out. It's one of my takeaways. God, witnessing people in their excellence at every level. And we had this

conversation, even watching the servers and you're like, oh, they're servers at a restaurant. Well, no, this is the French laundry. This is the next level. And the level of excellence they did their job with. I'm like, God, this is how you your world renowned for what you do is that at every level of your organization, every single person knows the mission, knows the values, and is there to live up to them. And I've never witnessed something that spectacular. And of course, the food and the wine was insane too, but just the experience of it was so, so cool. And yeah yeah the next day we were just buzzing with like okay how do we bring this level of excellence into everything we do at boss beam yeah it's so inspiring to be around people that just are so good at what they do it calls you forward like

watching the servers i was like you were inspiring me so much to be even better at what i do yeah it was incredible so there was that I mean there was so many all the little details like every single one of us had our own mugs with our initials on and you know the hot chocolate bar at night the s'mores every single detail it was such a great time to just drop in so deep with all of our team I think every single one of us cried multiple times just really getting to know each other on such a human level, you know, behind the business, behind the virtual team. What do you care about as a human being and how can we as an organization help support you in growing and in your happiness? And it just felt so incredibly special. I'm like, if I didn't own

the company, I would want to be an employee, just saying. Yeah. Well, I think we got a lot of DMs from people being like, how do I go on this retreat? It's like, well, you have to be one of our staff. Yeah. So what are like, maybe we can just distill it down because I think there's like the experiential level, which was one of my big takeaways, even if we didn't talk business at all there, just being in that type of experience gives me so many ideas and so many things that I like draw on once I come home. But also we had three days of incredible business conversations at every level of the organization from values and culture to offers and customer service and team organization, how we run the business internally. Like we covered everything. So what are some of your main takeaways,

both as a human and as the owner of the business and the visionary of Boss Babe that you think are, you know, whether you would have not had them had we not been in that setting or that setting really like amplified them for you? Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much

smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place, so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet,

now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to kajabi.com slash Boss Babe to claim your 30-day free trial. That's kajabi.com slash Boss Babe. Okay, so the first one is a personal one and then I'll share a professional one.

So the personal one, as you know, it started in the CEO Mama retreat because we also attend these retreats as if we're attendees and they're always so impactful. Every single CEO Mama retreat that I have attended, I just walk away with so many breakthroughs. So at that retreat,

I really experienced the feeling of how last time I was going out on maternity leave it didn't feel like I was going to be able to fully switch off and like have that support in the business not a fault of anyone else of just the way that I hadn't set up the processes and set things up for myself I just wasn't feeling that and I didn't realize it but at that retreat I was working through the fear of knowing I want to have another baby and knowing that it's really important for me to have that especially in the beginning that present time with my baby like I'm not the kind of person that wears the badge of honor of I was back to work the very next day like great if that is you that just isn't me and it's

not the badge of honor that I want to wear maybe with any of my babies it's just not and I know that's a huge privilege to be able to take some leave even though it didn't work out necessarily that way last time I just I did have that fear and in this retreat personally as a human I felt a deep level of support that I haven't felt before just by every single person I felt like what we were planning and the processes we have in place and the way everybody cares and works together I felt so confident that when it is my time to have another baby and take a bit of a breather and step back things are going to keep going and things are gonna be great. We're not gonna be losing money

or losing team members or anything like that. It felt like, okay, things have really been set up a little bit differently and I feel like I've done a better job this time around that I'll get to do that. So that felt really good to move through that block. Although it was subconscious, it does have such an impact. When block although it was subconscious it does have

such an impact when you have subconscious blocks it does have a really big impact and it can show up in different ways and for me it was showing up in me telling myself right now is not a good time and all these different things that kept coming into play for me so that was huge just I remember writing down when we were doing our takeaways the last day of the retreat just I am supported and that felt so good that felt really really good and you know we get into business in the beginning because we want that level of freedom and then to build something and realize you don't have any freedom you start questioning everything so to now be in that spot that I always hoped for when I start my business feels like such a full circle, like fuck yeah, I did it moment. And then on a professional level,

really being okay with having high standards. We have incredibly high standards across our company, whether it be internally, the way that we communicate with each other, the way we put processes together, the way we present our work to each other, the way we respect communicate with each other the way we put processes together the way we present our work to each other the way we respect each other as teammates and then externally our curriculum the way we deliver our programs our customer service I have really really high

standards and I like to hire people that can meet those standards and who also have high standards for themselves and their work and it felt at that retreat like yeah that's okay it's okay to have high standards because we're trying to do something very very different to what a lot of people are doing in the industry and we don't ever want to chain through email subscribers and clients we want to be here for the long run we want to be the company that clients continue to re-sign with over and over and over again who are excited to jump into any new offering that we create who have great interactions with our company whether they buy from us or not that was a huge huge one for me and a second one was I think it's time for us to take some big swings again Bosswave went through such a period of huge growth and for a while we

had to really pull back and you know level out and stabilize and just make sure we were able to support the business with the right infrastructure and I feel like we're there now and it feels like it's time to take some pretty big swings and obviously we have some really big projects in the works. One of them you know we were talking about for next year, we came up with a budget of almost a million dollars to execute on this project, which feels like, oh my God, I'm playing like at the adults table now, like a million dollars in budget. That's crazy to me. And also it feels not crazy. Like it feels like, no, that's the level that I want to deliver. That's, you know, if we're talking about excellence and doing things differently, that feels really important to me to put our best foot forward. And so if a budget of a million dollars is what it's going to take, then let's take the risk. So I definitely came out ready to take some big swings again. Yeah. So, I mean, so many, I could talk on these for hours. What about you? Yeah. Well, I mean, I, I concur with witnessing all of that. And like when we did the backwards math into the budget for, for that project and you literally had to sit down and you're like,

Oh, I wasn't like, I guess I knew it would be that much. And I was like, we got this. It's totally fine. Like the backwards math, math, like we're good. And you were like, I'm glad you're so confident. Cause like, that's a lot of money. And it's just funny like to show the different way the brains all work, you know, because I'm like that once I saw it all out on paper, I'm like that budget makes total sense for that project. And I think like the math, math, we're good. And you were like, oh my God. But I feel like it's coming from what you started with of like feeling supported in the business because in the past you have had to generate every dollar boss they've made. I mean, it really came down on your shoulders of like, if aren't there it's not your face you're doing

it live in your dms or whatever it won't sell and and the plan that we have in place is like it's taking that to the new level of like there's a lot of stuff that that we've already created or that people want from us that doesn't require Natalie's every minute, you know? And so I, tying all those things together was one of my takeaways and watching like, okay, we have the track record. We have clients that trust us and we are doing different things. We are getting to a new level of excellence. And there's people in the industry, most of them men who do a lot of what we've envisioned for ourselves in Boss Babe. And it's like, hey, they have these, you know, 20 million, $30 million years. Like, okay, that's possible. You know, that model is possible and it works for them. So let's take what works for us and what we're inspired by and take, like you're

saying, take some big risks, take some swings and see what our audience really wants and trust that our team can execute it and that we have the resources and the playbooks available to us from mentors and the industry to really help us do it. And I think that's one of my big takeaways is the supported thing, but not necessarily team wise. I am not having more babies, but supported from the industry, watching how Brendan really guided our conversations and really cared about his role as a mentor to you and to the business. And, and like every time we, we brought up something new that we want to talk about or think about for Boss Baby, he's like, oh, this person could help. Or like, hey, we should call this person. Like, I think sometimes this industry can appear to be very like, like everybody's

doing the same thing or there's gatekeeping because you don't want somebody to copy your idea and and it really isn't that behind closed doors but I think sometimes that is what shows and so to be behind the door closed doors and be like oh wait we could just call that person and they would post about it or you know they'd come speak or whatever felt mind-blowing to me so that was one of mine and personally you know my biggest takeaway is what I mentioned in the beginning like I have a lot of emotion that comes up. I'm not normally a super emotional person, I don't think. You say that, but I think you are an emotional person. Not like an irrational emotional person, but I think you are in touch with your emotions.

Yeah, I probably am more emotional than I like to admit. I think in my earlier years, I didn't want to feel it. And now I've done more work and I do. I understand when I feel things like what it means. But for me, a lot of it is watching people be in their genius, like watching people love what they do. It makes me so emotional. And there was just so much of that on this trip. And so it was a good reminder of personally, how do I support people to be in that zone? And how do I stay in that zone? And also the little side note of that is, and Brendan is so inspiring on this too, but

personal energy management and knowing that like the way for us to stay in our excellence and be able to deliver on the things that we love to do is if we're healthy and we're, our energy is good and we're taking care of ourselves first. And I know as mothers that, that there's a whole dialogue around that and as women and all these different things, but it's like, God, everybody I know who performs at a level of excellence consistently is like, like you said in the beginning, super disciplined about their routines, super disciplined about their energy. And I feel like I have like loosey goosey boundaries around my energy a lot and I'm a generator so I can like power through a lot of stuff.

But I want to get better at that this year. So that was one personal, major personal takeaway was like energy management above all else. And then professionally, you know, kind of two things. One, one boss babe just in general was that the edge, you know, the edge that we bring to this industry and the way we talk and the viral quotes you know, the edge that we bring to this industry and the way we talk and the viral quotes we post and the things that we say that other people might not say is what makes us different, you know? And I think sometimes in everything we've been through over the last year, maybe that voice has gotten a little muted because we've played it more safe to try to

get everything back online. And I'm like, let's bring the edge back, you know, like let's get a little bit back into this industry leading. We're doing stuff differently, but our, you know, we're still super motivated by helping our core customer. So that, that piece. And then for me in my role in the business, my biggest takeaway was, which is, this is growth for me is my job in this business at this level is I don't have to do everything. And that is such a pattern shift for me because I have always been not the best executor at all, but I felt like I had to jump in and be able to do things in every aspect of the business in case somebody failed or in case I could just do it better myself and get it done

faster. And that just doesn't work at the scale that we're at and it's not good management. And so it was a big reminder for me of like, I don't need to know how to do everybody's job that works for me. I just need to make sure they're okay and like that they feel supported, that they have the resources and tools they need.

And as COO and integrator, I'm like, oh, okay, that's the secret to this job. Make sure everybody else is good and loving their job and has everything they need to execute it. And you won't have to jump in and save people. And so that was a huge management takeaway for me. And leadership takeaway was like, oh yeah, okay, people first, humans first, always. All right, you guys, it's official and you are hearing it here first. I found my favorite bra. Now let's talk about something

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That's skims.com. S-K-I-M-S dot com. On that note too, I was looking around the table and we've had these conversations, but just thinking like, holy shit, we are attracting some really amazing talent to this business. And knowing that, just feeling so called forward to be such a good leader. Like, how do we keep you here? How do we support you in your growth? How do we keep these incredible team members and help them ascend through the company and grow in all of their way, like the ways that they want to, to help them reach their goals and continue attracting really good talent? That felt like such a big, big takeaway for me me like I just was looking around the table just total pinch me moments of this team that we have created is phenomenal and brings so

much excellence to the table I want to keep this standard strong and you know how can we nurture this incredible team we have so yeah the other interesting thing about team two was it was a couple of our team team members first weeks at Blast Babe. And so to be able to jump right into that type of experience, not only just like the cool value, but but to come in and get to co create with us. And I mean, I don't know about you, but I was like floored by their answers, even just being a couple weeks into being with us and how much clearly they had followed the brand, they'd done the research, they absorbed everything that happened in the experience up till that day, you know, and we're coming in with fresh ideas that were like, whoa,

what a great idea. And like good call out, like you're seeing stuff from the outside that maybe we haven't been as clear on. So I thought that was a really interesting experience on the side of team and a good reminder of what you already said of like, we only hire the best and we have such high expectations and how like validating to have a couple new people be there and just have them blow our socks off. Like they were just such a good fit. I know it was such a question of, is it going to be way too overwhelming for this to be their first week or should we just do it anyway? And it was so, what a great way to onboard and get to know someone. I really don't feel like you can beat in person. I agree. Yeah. And an in-person like that, I mean, just next level. Being back and looking ahead. I mean, I know we opened with this, but with these takeaways and after this

experience, like we were joking that our word of the year was gonna be like the hashtag of the house we stayed at because it was just like such expansive energy. But what like really as a leader and after everything that you've built and being at this level, like when you sit down and you look at your business and you really spend a few days on your business, like how do you then integrate it

and come back and not get super overwhelmed or like just paralyzed by how much there is to do how are you managing over the next couple weeks like your energy your leadership in the business and and like pushing us into this next level but also not letting it paralyze or overwhelm you I think Tony Robbins said this first but it's something me and Brendan were talking about at the retreat is you overestimate what you can do in one year and underestimate what you can do in 10. And, you know, I've been running this business now for six and a half, seven years. And that's really landed for me. I know how much it's very easy to overestimate what everybody can get done in a year or even coming back from the retreat.

And so I feel like back from the retreat and so I feel like just for from doing it for so long I don't have that anymore so I don't come back with this big sense of urgency I come back knowing what are the little tweaks that we can make and that feel important to make and the bigger projects I've got three projects that feel really big this year I'm really taking it one bit at a time and having patience with that and I'm also trying to let people find their own feet with that too because I know people come back they're really on their own high they've got that momentum I try not to get involved and have them kind of come to their own conclusions around what they can and can't

implement so I think it's just I've just been in this business for so long and I know what we can and can't do in that period of time and I just, I've been at the retreats and masterminds before where I've left with pages and pages of to-dos and I end up getting through so few of them and feel defeated. Whereas on these retreats, I really try and walk away with just a couple of key things, knowing where my focuses are going to be, knowing that there's so many things in the ether, but I don't need to chase after all of them. Yeah. I love that. I think that's such an important lesson. And it seems, it seems like obvious, you know, you're like, yeah, obviously we're not going to do every single idea and we need to be tempered in how we approach it. But then you sit in a room like that. And I mean, we felt that way every night. We're like, we just want to stay up all night and like work and get this stuff done and like implement, implement, do it all. And that energy is really good and very addictive and has to be measured against responsible growth, you know, and the unsexy parts of business. So yeah. And one thing that I also did before the retreat was

I got really clear on my priorities and goals and what's needed from me right now so I have two big things on my plate right now and there's going to be one thing that I'm adding that I'm not adding just yet and so even coming out of the retreat I haven't changed those priorities I haven't veered off path even though a couple of the new things came up I'm still going to stay on path and I that feels really important but in the past you know I would come off the back of that I'm like okay we all need to get in a honest on a brainstorm session we need to come with a project plan and you'll see like I even was like on Monday hey I think we should cancel our team stand up I think we should give everyone time to integrate it's not the time to like keep going in that energy it's about okay how do we settle back into our roles, settle back into our priorities and bring that energy that we had into these projects?

Yeah. Yeah. That reminds me one last thing too, that I think is important to note that you just reminded me of, which was during some of these planning sessions, you also would bring that energy in of like, hey, this sounds good, but like this feels like we're doing more of the same, you know, or this doesn't excite me and I don't wanna spend an hour of a planning session on this thing when I can already tell you that I'm not excited by it

or I already know it's not gonna be a fit for the team. And like everybody on the team was like, whoa, but it was such a good call out to go, hey, like we could have this whole brainstorming session and in an hour we're gonna arrive at this or I could just tell you guys right now, like this isn't a fit and we could just not waste the time. And we were all like, oh my God, like this is what we're going to arrive at this. Or I could just tell you guys right now, like, this isn't a fit. And we could just not waste the time.

And we were all like, oh, my God, like, this is what we're here for, you know, because I think a lot of team management and I know not everybody listening has a team. But if you come from the corporate background or you've ever worked on a team, like, I think there's this perception you have to let everybody be heard. You have to let every idea out and you have to work all the way through it as a group. And sometimes you do. And sometimes as the leader, you have to be like, no, this is not a fit for the vision and we're not going to spend time on this. And you did that on one big thing. And all of us were like, oh, thank God. Like, okay, let's do it in this other way that feels more aligned and is

actually what we all want to do. But I think we all had this sense that we kind of had to work all the way through that conversation. And so it's just the permission slip of that you gave us. And also that I think is an important takeaway from something like this of when you're in the visionary seat, you also control that kind of thing. Like you control the ultimate trajectory of the business. And if you feel the car going off the road, it is your job to be like, nope, nope, nope. Come back here. Like we can all drive it together, but if it's starting to go off the road, like is your job to be like, nope, nope, nope, come back here. We can all drive it together, but if it's starting to go off the road, I am going to take over the wheel and pull us back on the road. And you did that really well. So I think that goes to the same thing of not getting distracted and also not overestimating what you can do in a year, but not underestimating

what you can do in 10. And it is a lot of these little short course corrections. And the further you get into business the quicker you are at responding in that way to be like oh nope I know this is going to take us off course totally I think there's like a time and a place to let things run its path and there's also time and place to be like okay seen this one before let's pull it in and I think the key to doing that too is not to blame anyone but yourself it's hard to say like should anyone's idea down but more to be like uh i'm really taking us off path here i've not set us up for success i'm wrong let's close it down

and move on and i think it gives other people permission to do the same like without that sunk cost fallacy to be like okay moving along let's not do the way we've done it yeah so i guess overall that's like that's what i left with in general everything we talked about and this sense of like it is the little things the little like distractions and going off course that can open up, open you up to long-term going down a path that isn't a good fit. And so these team retreats and bringing everybody together while they can be like a lot of time, a lot of money and feel like a big investment, it pulls everybody back onto the road, you know, and you all get going

in one direction again. And it feels so, so good to come out of that with like very clear priorities and tons of ideas, but also like very clear priorities. And then it's on you and the team to then go manage everybody to those expectations. So life-changing experience. It was so freaking spectacular. And then on the way home, like half of our planes got canceled and rerouted. It was so freaking spectacular. And then on the way home, like half of our planes got canceled and rerouted. It was just like, okay, I'm not even sad about getting home four hours late because I just got to have this phenomenal experience. And I'm just like, it was so worth it. Yeah, it was so worth everything.

It was so amazing. I know. And you know what's crazy? Just as we were sitting on this podcast talking about how supported we feel in the business and how things are really shifting. I'm just looking at like our revenue from today. We have made tens of thousands of dollars while sitting on this podcast. And I just looked at the numbers and it feels so surreal.

But to say I'm responsible for less than 10% of this today. I know we talk about the freedom element. We talk about the changes we've made. But that, what a palpable palpable tangible clear way of seeing how this business has changed like it just it gives me chills to see it and I feel like I want to share it out loud not from a place of bragging though I don't think it's wrong to I don't think you have to apologize for celebrating your wins but I really want to share it from a place of if there is anyone who is listening to this who is craving that level of freedom and is wondering if there's anything for

them on the other side if it's possible for these changes to happen if they've resonated with anything I've shared over the past year I just want that to be an example of it can change and it does change and it's not an easy process and it's not a very comfortable process but there is so much freedom on the other side of some really uncomfortable conversations and decisions and smart hiring and process creation. So I just love to share that as like an example of you guys can do this. There's nothing special about me, us, anything that we're doing. I mean, I think our team is pretty special, but just generally there's nothing special

about us. It's really been a series of doing small things that have added up to big changes. And it was not something we did overnight. We've done it very slowly, but that's pretty awesome. Yeah. And I think that's the takeaway. I mean, it's all the little things that add up over time. And here we are. And we're just getting started.

I mean, after what we planned last week, like we're literally just getting started. So, so much to come. Very exciting. Yeah. Yeah. Should we quickly talk about fast track too? Just if anyone's, I just want to share what it is. And if any of you are interested in it, just DM me the words fast track on Instagram at I am Natalie, and we can just have a conversation about it. But we are creating a brand new program it's kicking off on March 4th it's called Freedom Fast Track and this is I mean this has been so demanded in the past six months I've done so many VIP days one-to-one VIP days where I've helped people build a funnel for one product and yes we add automations to upsell and downsell

their other product suites in this one funnel but it's really been a focus on one funnel one product and I was noticing I mean you were there too we just teach the same thing on each VIP day here's how we do it here's how we do it and we've decided to create this as an actual program an eight-week accelerator program called freedom fast track you'll come in and over eight weeks we'll work together on helping you get a really freaking incredible offer put together eight weeks of live coaching and building out this funnel end to end so that you're ready to take it and scale it and you know it's going to work so moving forward this isn't going to be a program that i teach it's going to be a five thousand dollar accelerator with every single penny and there's a money back

guarantee in that because we believe in this product but I'm not going to be teaching it. I'm creating all the curriculum and we're going to bring in really awesome coaches to coach you guys and teach the curriculum on our behalf. However, I am running this first round. I'm super excited. I want to be in there with you guys. It's going to be personalized support. You get to submit your work, get feedback on your work and what we're doing is offering a discount over $3,000 on this first round. So it's the only round I'm going to be teaching and just going to save over $3,000. So it's only $2,997 for the whole live eight weeks with me. I've never done something like this before. I'm really, really excited. So it'll help you build one awesome funnel for one product in

your business so if you want to discuss if it's a fit for you hopefully by the time this airs we still have spots drop me a dm at I am Natalie with the words fast track and I'll support you how excited are you for this like I feel so lit up and excited especially after all the curriculum we put in this society about setting up the foundations of all this in your business just supporting people going to the next level feels so exciting yeah well and the reason we created it was like your capacity to do vip days is so limited like you you know and they're a much larger investment and we're like how do we out till q4 by the way yeah i'm like how like this is crazy and people want to pay it and how cool but also we can't be doing four vip days a week so how do we take the same question every single person asked in a vip day like this is crazy and people want to pay it and how cool, but also we can't be doing four VIP days

a week. So how do we take the same question every single person asks in a VIP day, which is like, how do I put all these things into a funnel and how do we just curriculumize it? Is that a word? So that it can be sold. And it's in like the medium touch where they get you and they get Q&A and we can help support them with implementation. Because I think we've talked a lot about this. That's what's missing in a lot of offers is like there's the low level stuff that tells you why you need stuff. And then there's the super high, high coaching where they'll done for you kind of thing. But there's not a lot in the middle where we give you the playbooks and the guides and

a step by step by process where we hold your hand through it. And so that's really what we wanted to create to make that level of your expertise more accessible. And then we've only just teased it out a little bit, you know, and before we even decided on the name or anything, and it was like, bam, people, people were like, I don't even care. Just I want in, which is if that's not like the most resounding yes on an offer. And we've talked a lot about it on other episodes, but we really are in this new era of doing one thing well. You know, like I think these days of being able to just throw a ton of stuff out there and expect that Instagram is just going to sell it for you are over. And the consumer is so much more savvy

now. Like they want an expert. And so if you have expertise in something and you can nail it in an offer that's irresistible and then we can help you build the sales engine for it. Why not? You will definitely make the money back in your business. And once you learn it one time, you get the hack. You get it. And then you can go in and the next offer you build, you just rinse and repeat, rinse and repeat, rinse and repeat. And that's really, I feel like that was the CEO mama takeaway was like, how do you build a rinse and repeat process in your business that you can pop any offer into and you know how to sell it. So we really want you guys to know that. And I think this fast track is going to be the best thing that's come out of Boss Babe in a long time. I know totally. I think just if you want to do it for multiple offers, you just take the recordings and do it again for another offer. I did have a couple of questions of people saying

you guys were going all in on society. How come're adding another thing I just want to be super clear this is literally us going even deeper into society we have taken society curriculum and thought about because kept people kept saying can I book a VIP day with you can I book a one-to-one call with you because I want to I'm working through society curriculum and it's awesome and the templates are awesome I also want your feedback on my stuff and so it's okay we're going all in on society and taking it a step deeper to say okay if you want to do an extra eight weeks of higher touch you totally can so you can watch all the stuff in the society all of the templates like we've literally done all that for you and if you want us to work with you on your funnel hand in hand outside of coming to Q&A calls and

implementation calls this is literally an eight-week accelerator that's going to take everything to the next level so that's what feels really exciting is we've built an amazing product in the society I think everyone that's joined FastTrack is part of the society which is awesome and then they're saying okay well I also want to work directly with you and other people to get feedback on what I'm doing so I know I'm doing it right versus me just doing it. So that feels really exciting. And it feels so good to be just going all in one direction in the business and not having all of these different courses everywhere. But like, no, this is how you get to work with us. And it's so streamlined. It's so clear. I'm so excited about Boss Babe. Like, I feel like we're just starting.

Yeah. Isn't that weird? No yeah it's not weird no it's not weird i think that's the sign of like like solid alignment because you're like waking up excited every day instead of like oh i have to go sell the same stuff or i have to come up with something new to keep to keep money coming in that's just not the vibe at all for us this year so i know we have other stuff too that we can't talk about yet but like wait till you guys hear the other stuff like just wait just wait I know and it's not like we're just keeping it secret for the sake of it like it's just contractual stuff like you know that I'm the biggest so I can't keep a secret to save my life but as soon as the contracts are signed sealed delivered we'll be all on that yeah yeah just like cannot okay I should stop talking before. Anyway, we're both terrible at

secrets, but like, I mean, it excites me mostly because it's stuff that I'm, I feel like is just a no brainer for Bosby when I, as a consumer, when I think about it and I'm like, yeah, I would buy that. I would go to that. I would definitely do that program. I want to see that person, like all of the things that, that feel so aligned, even from the outside. I'm like, Oh wait, like we get to do these things. How cool. So I think once, once we're able to talk more about them, I'm excited for everybody's feedback. And it just feels like, I can't believe it's already late January. And also like, thank God it's January. We have so much time in 2024 to 2024 to do all of the things that we're excited about. Amen.

Well, this was a fun episode. We love you guys. Thank you for listening. Please leave us a review as well because we're really trying to go all in with the podcast this year and it really helps. So that would be much appreciated. And DM me the word Fast Track if you want some more info on the program.

Yay. See you soon