the bossbabe podcast - 351. 7-Figures From ONE PRODUCT: How To Unlock Major Revenue Growth In Your Business

Episode Date: February 6, 2024

In this week’s episode, Lindsay and I are breaking down the key to creating massive revenue growth in your business. I share how I made my first seven figures with one product + one funnel all by dialing in, upleveling, and perfecting my offer. From debunking common misconceptions to demystifying sales, we walk you through what it actually means to make money on demand.. Before you pivot and switch directions in your business again, listen to this episode to learn how to make the most out of your primary product and sales engine. HIGHLIGHTS Strategies for getting over the hardest stages of building a business. Debunking common misconceptions around focusing on one product. Uplevel + educate your marketing game before you give up. How to turn the freedom dial up + create money on demand with ONE product and ONE funnel. The difference we can make with more female entrepreneurs in wealth. RESOURCES + LINKS DM @iamnatalie the word ‘PLAYBOOK’ on Instagram for a free marketing training Join The Société: The Place to Build A Freedom-Based Business Get 3 months free on Gusto: gusto.com/bossbabe FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

sell what you want to sell sell the product that you feel good about that you know is going to make you feel really fulfilled because you're making a difference or you know this is the product that you should be selling this is something that you care about I don't give a shit what it is sell one product and one funnel and dial it in and do it really really really well and you will be really surprised at how much freedom you have. Welcome back to the Boss Babe Podcast. I am joined with Lindsay. We are going to dig in to a really, really good topic today. We're going to talk about how I made my first seven figures with one product and one funnel and really just going into the idea of doing

one thing really, really well, one funnel, doing it really, really well. What is possible on the other side of that for you? All the things. But before that, should we just do like a life update? How are you feeling? Good. Busy couple of weeks, but like we just we're on momentum train right now it's awesome oh my god just got back from LA last week which was absolutely amazing I'm loving getting to speak more and really flex that muscle it feels so good and I'm just enjoying it the travel I don't know that I'm enjoying as much I'm gonna take a little break from that and I would love to do more in Austin so funny because before I had Noemi I'm like I take a little break from that. And I would love to do more in Austin. So funny because before I had Noemi, I'm like, I want to travel constantly. And now that I have her, I'm like, I just want to stay home. I get it. No, I copied you and bought one of those big ass calendars

from Jesse Itzler. And our team, I filled it out over the weekend. And I was like, there is so much travel on here. He travels a lot. And I was like, look at these blocks of time where I have like three or four weeks with no travel. Those are going to be my like, this is when I can do house projects or like this is when I can do things to see the whole year framed out with all the travel on it already. OK, this helps my brain know that like when I'm home and rooted, I can it is like a different energy than when I'm in between trips.

Yeah. Which I feel like we're feeling that because we just came off of January too where we we had two retreats there was a lot of travel then he went to growth day so now it's like let's February yeah February gets to be like more chill and and more of like working in the business yeah January I spoke twice in LA did a retreat in Napa and then the CEO Mama one here so every single week I was traveling but it was intentionally set up that way because I love to have a really really strong start in January that just makes me feel really good but now I'm not traveling for a while and that feels really good and what's interesting I

mean you know even though we've been out of the office a lot this month, the business has done phenomenally well. I mean, the numbers we're closing on is mind blowing. I'm like, how is this real life? I want to read our chat last night. It was between me, you and our head of marketing. And we were like just talking up how easy it felt, how good it felt and just how in flow everything is and I really think there's something to be said about being in the energy and frequency of abundance I know that sounds so we were not as we were on this podcast but I think there is something

to that like really being in that frequency of doing what you love and serving at the highest possible capacity and seeing the results of that just makes you realize I'm so in alignment right now. Yeah. And I mean, I think there's two facets to it. I do think like right now we've really figured out like we're living in alignment and we're doing in Boss Babe exactly what we're teaching. And I think that people feel that from us and we feel it internally where we're like, we figure something out inside the business. We're like, oh, let's include this in society or like, oh, let's put this out in Freedom Fast Track, like, because we want you to do everything that we've known to be successful. And I like when you can feel that through a business. And obviously, that's like one of our core values is that we're totally transparent about if we use it,

we'll teach it to you. And I also think like the other side of all of this momentum is I think there's something palpable externally in the, we've talked about the economy and like, we're not economists, we're not political experts. We don't really, can't speak with authority on it, but I do feel like there is this like craving for simplicity and freedom, but not, not an avoidance of hard hard work. I think a lot of our people want to work hard and they want to pour into their business and they want to be successful, but they're just throwing spaghetti at the wall or they're chasing five shiny objects. And people are craving one thing, making it simple, really being able to turn the dial up when they need to

pull revenue into the business, turn the dial down if they want to take some time off. And, and we've talked about it so much, but it's like, that's the freedom dial, you know, like if you want, you need to have a big month because you've got some goals like, okay, turn this up, like pour into your funnel. You want to take some time off, cool, like set it on autopilot and take a couple months and do something else, you know, and I think we're, it's just this like alignment of the timing in our society right now where people want to have that flexibility, but they don't want it to harm the business. And so I think we've really figured out how to do that well. And now, now we're like, cool, let's teach it. And the reception to that energy has been so amazing.

Clearly it's like producing financial results for us, But just like the DMs we get and the conversations we had at the CEO Mama retreat and the response to your talk at Growth Day, people are hungry to learn what you say. I forget exactly how you said it, but it's like one product, one funnel. That's it. Make one thing successful and then you have the key to revenue growth in your business. Oh my God, I've never heard it said as succinctly as that when you said the freedom dial. And you're so right. It's not that people don't want to work hard. It's not the absence of wanting to work hard. I think it's people want to work on things that actually drive results. They want to work on the things that feel fulfilling and light them up. But when you're working like all the hours in the day, it feels like you're completely burning yourself out and you don't have the results to show for it. It's so demotivating. I think we've probably both been there. It's so demotivating that that stage of a business is the hardest stage. I don't care what anyone says. I know people say like more money, more problems, more team, more problems. I really think the hardest stage

of a business is when you are working your socks off and you don't have anything to show for it. To keep going during that time is freaking hard. I remember being in it, like feeling stuck in the mud. It's really challenging. Yeah. And I think no matter what type of person you are, it's challenging because if you're externally motivated and then you're not getting the external signs of success, it's weighing you down. If you're intrinsically motivated and you're now doubting yourself, you know, like that stuck in the mud feeling, which I like, I attribute to too many things at once is usually the root cause is like you're trying to do too many things because you've been told that more is better. But I think it's very hard to get out of that cycle without some type of step by step formula

and some also, you know, that's the strategy, the tactics, but also some understanding like this inner work of I'm not only measured by the quantity of things I do. And, you know, we have that conversation a lot internally where it's not so much about how many things are on the strategy. It's about picking the ones that are definitely going to move the needle and that are fully aligned with the values. And sometimes it's very edgy and uncomfortable as the leaders of a business to go like, oh, we could make money on that. That probably would work, but it's not truly aligned. And if we pour energy and money over here, it's going to pull us from the thing that the one thing that we know we should be

doing. But yeah, it's like, I feel like it's important to mention. It's like, no matter what kind of person you are, if you're in that stuck in the mud phase where you're trying to do too many things and you're not having results, like everyone feels the same in that position that sucks for everyone yeah 100% and also just love what you were saying about like when we learn something in the business we always want to share it a lot of people talk about no gatekeeping but when you come from a scarcity mindset you do gatekeep and I've seen that a lot and I think it comes back to that being in the frequency of abundance like we want every woman to have a seat at the table we don't feel like we need to gatekeep or keep any of this knowledge to ourselves because if everyone learns what we're doing they're going

to copy and do better than us I'm like great go crush it I'm so confident in in the way that we do things that I'm not worried about that stuff. I'm like, great, go and absolutely crush it. And then come and be the best testimonial ever for us. Right, right. Yeah. And then once you do that, we'll create the next offer up and we can refine it. We can get to the next level. We love to see success and then continue to support at the next level.

I think as an aside, I feel like CEO Mama does that so well. There's so many different people at different levels. And when you put everybody in a room together, you can see a couple years ahead of where you are and you're like, oh, okay, that's the next thing I want to do. And then that's the next thing. And yeah, that's a whole other podcast. But like the Ascension model, we should probably talk about at some point. But just thinking about like when you do one thing well, it doesn't mean you always have to do just that. It means get really good at that. Get people successful at that. Get your clients to be successful at that one thing you're teaching. And then see what the next level of support they need is. And you can add a mastermind or whatever the product is. I think that's a good segue into all these common misconceptions or topics around this idea of one product doing one thing really, really well and being able to turn that freedom

dial. I think one of them is what we were just talking about, where if I focus on one thing, I'm going to leave money on the table because I won't be able to do all these other things. And I think that's a good place to dig in because I know you've been there. I've been there where it's like, well, people are asking me for support at all these different levels, or they want me to teach them all these different things. So aren't I crazy to only focus on one of them? When have you been there and like spreading yourself too thin across trying to teach on multiple things? And what do you think, what do you tell yourself now when you get tempted to spread your attention? How do you pull yourself back into like one good thing at a time, get results, then on to the next?

Yeah, it's such an interesting one because I have people that come to me all the time and say that, oh, I have so many people in my DM saying they want this and they want this and they want this. And when we actually quantify it, like if we bring our logical brains in here and we quantify it, the amount of people that are asking you for that thing and are willing to pay for it is probably not that high. It's probably not high enough for you to completely pivot what you're doing and move onto something else. It really isn't if you get really honest with yourself. And so I see that a lot. And just because 10 people ask me for something doesn't mean 10 people are going to pay for something. Doesn't mean that I should drop everything to go and

serve these 10 people in a different way. There's two ways that you can develop offers within your business. You can be proactive in a sense of you think ahead to what you know your clients want and need and you package that up and you sell it to them. Or you can be reactive. You listen to what your clients want and need and you sell that to them. I think we've taken a really good approach at Boss Babe where we've thought about what can we do and deliver really, really well. Okay, great. Let's do some research and find out, is this what our clients would resonate with and want? And let's take some of their feedback to optimize this offer and go all in with that thing. And ideally, you know, if people are asking for five different things if you

create an offer really well probably you can tick a lot of those boxes so I'm a big believer in first packaging your offer in a way that makes sense like that and then when it comes to scaling if you keep bouncing from thing to thing and keep diluting your focus in so many areas you're not giving yourself or your business a chance to succeed and I think you're really doing yourself a disservice so many people give up so early and way too early oh I did a webinar and it didn't work so I'm gonna do something else oh you did one webinar and it didn't work welcome to the club right welcome to the land of everyone did one webinar and it didn't work

no one hits out the park their first time so then you hop onto a challenge oh well i did a challenge and it didn't work oh you did one challenge and it didn't work welcome to the club so then you hop on to a different way of selling in a different way of selling and before you know it you've done 10 things pretty shittily is that a word we're going to invent it? And you haven't done one thing really well. Whereas if you had said, all right, I did that webinar and it didn't work. Let me go study from people who've been there, done it. Success has left clues. Let me gather up that knowledge and do it again.

Okay, cool. It did a little bit better, but not exactly where I want it to be. And what if you did that one thing 10 times? You already know you would have better results doing that one thing 10 times and doing 10 different things yeah 10 different times right so that's the way that I look at something and I've just been really conscious from early on in boss babe to do that because of my first business I didn't in my first business, I didn't. In my first business, sales were this mystical thing. If I'm being totally honest, I just didn't understand how to make sales in my business. Like every day I log into Shopify and it would be zero dollars.

And I'm thinking, what are people doing that is driving traffic and converting traffic on a regular basis? Like how are people getting sales from people they don't know? And I know this sounds really simple now, but at the time I genuinely didn't understand any of it. And it took me so long to figure that out and to understand marketing and realize that I can have the best product in the world,

but if I don't teach myself how to market it, I'm always gonna be stuck for sales. And actually I'm gonna hinder how to market it, I'm always going to be stuck for sales. And actually, I'm going to hinder my chance to do what I love because I can't sell it. As you build your freedom-based business, it's important to take care of those behind-the-scenes details like payroll and taxes. We've been using our podcast sponsor Gusto for years, and whether you have a large team, a small team, members from all over the world, or just one member from your same city, this online software makes managing the details of your

business so simple and efficient. You know how much I loved Streamline Systems and Gusto is the perfect platform to help you stay on top of those nitty-gritty deals in your business that may not excite you but are super important. Gusto is an easy online payroll and benefit software built for small and growing businesses. It really is an all-in-one remote friendly platform and is the place to pay, hire, onboard and support your hard-working team. You also get direct access to certified HR experts and to small group health insurance options for nearly any budget. Gusto is there to help you succeed at any stage of business and if you're currently on a different platform, but want to make the switch,

90% of customers say switching to Gusto was easy and 85% of customers say running payroll is easier now than their previous provider. So we encourage you to make that switch. If you're ready to get organized and have everything all in one place, all online to take care of your business and employees, head to gusto.com slash boss babe

and get three months free when you run your first payroll that's g-u-s-t-o.com slash boss babe let's say you are a relationship coach and you absolutely love helping two people build a better relationship you could be the best relationship coach in the world, but nobody knows about you. You're hindering your chances of being able to have an impact in people's relationships because people don't know about you. Whereas if you give yourself the edge in teaching yourself how to market, all of a sudden, all of those clients that desperately need you now know about you. And so I just think it's one of those things that as business owners we have to teach ourselves unless you have a co-founder or someone in your business that knows that part really really well which most of us don't you have to teach yourself that and again

yeah be willing to like to keep testing and doing it when it doesn't feel easy I know I'm like going off on a rant because I feel like I could rant for days on this because it's actually so much more simple than people think. Yeah. Well, and I think it's a common excuse we hear, right? Where it's like, I don't know how to sell. I don't know how to market. I've been guilty of that. And it's valid in some ways. You don't. Maybe you are not a natural at it. And maybe you have some fear about showing up. You're not fully aligned with what you're selling and you're trying to force something. There's all these things that can be true. But I think that what you're saying is such an important point to hear, which is you can love your business. You can be the best at what you do if you haven't put the time into

figuring out how to sell it. It's nobody else's fault but your own. We live in 2024. It is so loud out there in the market. And no matter what industry you're in, it's loud. There is competition, there's noise, your customer is distracted. So you've got to know how to get their attention. And once you have their attention, I think this is the nuance of sales too that makes it feel mystical. It's like, well, I have a big following. Why are people not buying? I have a big email list and I email them all the time, but nobody buys. Like that's where there's this additional nuance of, okay, like cool. Now you have their attention. Now you also have to get the angle right. You know, and you, and you've been mentoring me on this as part of inside of boss favor. I'm like, damn, Natalie, like you

just said it in a way that's like so masterful. How did you learn that? You're like, I have studied angles for so many years and I know exactly if I word it like this, it'll work. If I word it like that, nobody will open the email or nobody will click. And I'm like, wow. Okay. So there is also a level of like practice, which I think is what is underrated, but you've done so much of and I think is so evident in what we deliver at Boss Babe. You don't automatically know exactly the message that's going to resonate. You don't know what the hook is going to be that gets their attention. You don't know what the value stack inside of what you present in your sales page that's going to make them click buy. You have to try different things. You have to practice. We are harping on it,

but it's like we have failed many, many times. We've had disappointing... I know you have and we could talk about it. And like, for me, it's like, I remember times where I'm like, this is really good. Like I would buy this and then it's just crickets, you know? And it's like, okay, so this works for me, but not for my customer. And then in the past, I would just give up and go, you know, go on to something else or try again, like reinvent the entire wheel and try it in a whole different way, which also isn't the solution.

Sales being mystical, I think comes down to this question of like, do you know how to practice and are you comfortable practicing and are you comfortable messing up and not knowing? And if you are comfortable there, do you have the support and the tools and the education to know what you need to learn through your practice. You know, and I think of sports metaphors, like my 16 year old brother with basketball, it's like, okay, he wants to get better at basketball. He has a coach and he has to practice, but he also like needs to know the vocabulary and he needs to know the rules and he needs to know like the technique

and all these other things. And, and so it's like this two sided coin of you've got to put in the work to practice, but you also need somebody giving you the steps that you need to be taking and helping you understand what you're supposed to be practicing. And we're no different in online business. But sometimes I think we've gotten away from this idea of, of this, everything in success in life takes practice and sales doesn't have to be mystical it just needs practice totally and I do think sometimes you do yourself a bit of a disservice if you're constantly buying new courses and learning from tons of different people not because one person is better than the other but because everyone teaches a different process everyone teaches a little bit differently and if you're learning from so

many different people you're not really giving yourself a chance to go all in in one way because I think a lot of strategies do work if you give them the time to actually work so if you're hopping around I really encourage you just pick one place to learn one kind of methodology to learn and implement so that you can go the distance with it I also was listening to what you were saying and I just want to share too if you sell something that you know people want people want to buy it from you people want to buy your service or your product because they they know it's going to make their life better in some kind of way but you have to make it clear and easy if you don't they will go and buy from

someone else because like you said people are distracted people are busy everyone is making noise in the industry and so you have to stand out by making it really clear and making it really really easy I also on the angle thing yes I'm all about the angle. You know, you can take a product that hasn't made a single sale to being completely sold out instantly by changing the angle on it. And we've seen that time and time and time again. That's a big reason when the team were like, why are you coaching inside of FastTrack when you already have all this curriculum, like in your brain, you could just like do it in an evergreen way. I love to do live coaching and give feedback because there's little nuances like angles, like someone can show me their offer and it might be amazing, but just

because I've done it for so long, I can say it's little things like what we do on VIP days, change this word, position it this way, add this in. And I think this is just the way my brain works. It's like a jigsaw piece. And sometimes people have all the pieces, but they haven't put it together. And I love to come in and help them put it together that's a big reason that I want to teach inside of fast track I just absolutely love this stuff I could speak on it forever because when you are really good at marketing it has the ability to completely change your life yeah completely and I don't think enough people know and understand that. I think the myth is that if you get a lot of followers, it'll change your life. And it's not true. I've

seen, I mean, coming from someone that has over 4 million of them, I can tell you that is not true. I work with a lot of people that have huge followings and they have no idea how to convert. And then I work with a lot of people who have tiny followings and they are converting so highly and they're making such a good living and they're not attached to their phone 24 seven, because that's something that we get to talk about is like, not all, all of this is freeing. And so you want to set things up in a way that actually feels good to you and followers aren't going to unlock that bank account number for you. Followers aren't going to unlock that vision board for you. Being able to market is, and that's really, really important. When we talk about helping you build freedom-based businesses, that is such a big part of it. It's like, let me teach you how

to market so that you can build freedom in your life. Yeah. And it's interesting because let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love. Not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and

making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students so if you're listening and haven't checked out kajabi yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe i think a lot of people think marketing is like this old school i don't know i like i come from the corporate world and marketing was this stodgy, I don't know, like trade shows and bad looking emails. It feels either old school or scammy. And the new trend on social media with like, I'm a digital marketer. And I'm like,

are you? Or are you? No shade, but maybe a little shade where I'm like, have you ever digitally marketed anything except this digital marketing course that you just bought in an MLM model? But like, now if you're applying the skills you're learning and you go and like, do what we're talking about, then okay, maybe there's something there. But I do think there's this spectrum of marketing being either like really complex and like corporate-y feeling or like scammy bro, I'm trying to sell you something on a MLM model or like a get rich quick type thing. Right. And like, and that's not what we're advocating at all. Like, and I think that's an interesting thing to talk about because you say, like, we were talking earlier about money on demand in the business and how

we've really built Boss Babe where we have those levers we can turn. If we want to go, we plan a launch, we know it's a dial. It's money on demand. We can say, we're going to launch and it's going to probably do this much money and we can plan on that in the business. And the consequence of that is the freedom that people want. And so I think when we talk about that kind of stuff, people want money on demand, of course, like who wouldn't. But in order to create that, you've got to be able to market and like you have to know that marketing is the creation of the ability to have money on demand. And I think it's more than social media following. That's part of it. It's email marketing, but that's not everything. That's part of it.

It's also what we were just talking about. Like It's also having your finger on the pulse of not only your product, but also your customer. And having honed that one thing so much that you know, oh, that line's not going to convert, but this one will. Or they don't want to hear me say that, they want to hear me say this. And this may not be what would sell me, but this is what will sell my client. And I think part of like what we're so passionate about is in our programs is like, we want you to be good at marketing and we want to remove this maybe bias people have against it where it feels either way too hard or it feels like it's going to make you scammy or spammy. Like I think it ties back to the conversation too around sales

being like mystical and hard. It's like only because you haven't practiced it or you haven't learned about it or maybe you tried it and it didn't go well. So now you're kind of ashamed of it and don't, you know, you don't want to like look like you fail again. All of that is to say like, just you go back in and you study it a little bit and you really learn what it means in your style of business. All of a sudden you've got mastery, you know, you're like, Oh, okay. I know how to do this. Like, I know that this post driven into this freebie into this conversion event is going to be money on demand in my business. And I think when we talk about freedom, which is all we love to talk about, that's freedom, like a broken record. But, but I mean, I think like the ability to generate money predictably in your business is the only path

to freedom. Like you can't, you can't be living on a prayer, right? Like that's not freedom. It might, you might win and it might blow you out of the water, but also it's not predictable. And our brains love predictability. They love comfort. They love certainty. And the only way to really build that into any kind of business is to cover all your

angles, right? And know that this will work. It will have these results and I can plan on this amount of revenue. A hundred percent. And all of that, it doesn't have to be complicated. I talk about this all the time, but I made my first seven figures with one $29 product and one funnel. It was not fancy. There was no bells and whistles. I didn't have a full team supporting me in all of the things.

It was one funnel, one product, $29. And you see all of this stuff online. Sell high tickets, sell that, sell this. Listen, sell what you wanna sell. Sell the product that you feel good about that you know is going to make you feel really fulfilled because you're making a difference or you know this is the product that you should be selling this is something that you care about I don't give a shit what it is I really really don't we could be talking magic mushrooms here, right? So sell one product and one funnel and dial it in and do it really, really, really well. And you will be really surprised at how much freedom you have when

you let go of trying to do a million and one things, trying to be a one man band, juggling everything and getting nowhere, doing one thing really, really well and perfecting that funnel end to end will have you be freer than you thought was even possible. And like you say, that money on demand, I think it can sound a little bit catchy. Like, oh yeah, that sounds great for you. No, a big part of our podcast is like, can you please listen to the things we've been able to create? Like this exists. This is a land that exists and we want you to join us in it because we all know what having freedom can do for your lives. And we want you to join us in it because we all know what having freedom can do for your lives and we want you to have it too so like just listen that it's possible and you don't have to be stretched and stressed to be able to create it like I hope you walk away from this

being like actually I can keep it simple and that level of revenue that level. And that level of revenue, that level of money, that level of financial freedom is possible and available for me. It's not reserved for this special cohort of people on the planet. It absolutely isn't. And quite frankly, we could do with more women like us being wealthy and making a difference in the world. I think that would change the world in some great ways. Well, you posted a story the other day, last week, that was like, you asked a mentor, like, I'm going to purchase a house in cash. Am I crazy to put this much money not in a 401k or what traditional people would do? And their answer to you was like, for some people, sure. Yeah. People that don't know how to make money on demand, then yeah, I'd save this money and put it in some kind of more traditional investment. But for you, you know how to measure those type of purchases in like revenue generation

in the business because you've mastered it. And I think, and I said to you that day, I was like, this is like psychologically, I resonate with that so much because I think that's how a lot of us think where we're like, oh, I really want this thing in my life or I want this measure of freedom, whether it's a thing or it's the amount of time you work or it's where you live. Like, I really want to move to California, but I can't until I can afford X, Y, Z. And it's like, okay, that is how many launches in your business or that is how many clients or that is how many sales of your product. Like if you start to really tie the two things together, which I know we talk a lot about, like life and business

for entrepreneurs, like very little separation, right? And so I love that psychology of looking at, hey, like I want to create this thing in my life because it makes me feel free. Like you bought the house in the UK because that's where you guys want to spend the summers. You want Noemi to be able to hang out with her family. And that feels like freedom. It's like, okay. And you know how to backwards math that in the business to go, okay, then that means the business needs to do this much in sales so that I have this much take-home income so that I have this much cash available to do that. And I know so many of our people, our people listening in the Boss Babe audience think that way too? And then they talk themselves down like, oh, it's never going to happen. I could never have a million dollar a year. I could never

do that. And I've been there, you know, so I'm like, okay, I love these conversations around like, okay, if you have permission to think that way and you're surrounded by people who think that way and we're helping you build it so that you can be that way, like that's the magic and that's what we're trying to create. And as an aside, like's the magic and that's what we're trying to create. And as an aside, if you haven't noticed here, we're trying to be really edgy and open about our ambition and about money and about unapologetically making money because it's not used for bad. You went and bought your dream house with it so that your family could have summers together in the UK.

You know, it's like more women having more money and doing that kind of stuff with their money starts to wipe away all these like biases. Like, oh, you know, if you're making that much money, you're taking it from people that need it. Or you should be putting that kind of money in conservative investment strategies. Like none of that feels like freedom. And if we're going to advocate for freedom, we're going to live our lives that way. And we want you to do it too. Then we also want to be showing you behind the scenes. We're unapologetic about it. We're teaching the exact methodologies we use. And the more people that join us and get to those levels too, and can have these kinds of conversations with the people in their circles like that's how the ripple effect happens so true like being able to have a business where

you pay your team really well you give really generous bonuses and parental leave and all of those benefits that is such a win in of itself. And when we have more feminine leadership in the world, I think we have more of that and we have a happier population, honestly. And I know that's like a big statement to say, but just the way that the world is right now, it feels like we need more of this. We need more feminine leadership. We need more women earning like freaking phenomenal money and having that level of freedom so that they can make choices I grew up seeing no freedom at all and I saw the very detrimental effects of that and I never want another woman to be in that position I want her to have options and want her to know that she has her independence and can make choices

from a place like that or be able to employ women and give them something like that I think it's an incredible thing to do so I'm really yeah like you say I'm not ashamed talking about money like we're not the kind of people that post on social like how much we make every day and screenshots and like all that stuff it's not no shade to it it. It's just not really our style. We are a bit more private like that. We do like to share a little bit on the side of, okay, this is what's possible. We're not going to share this constantly, but this is the kind of thing that is possible. And we don't want to come across as like braggy or sleazy or anything like that, but want to be able to say this is possible for you. Is it Lacey Phillips calls it expanders when you can get

around people that can expand your vision to what's possible every single time I've leveled up I've been around people that expand for me and my group of friends are expanders for me in so many different realms of life and I love being around people like that because I have brand new reference points for what's available. I didn't grow up with many expanders. The expanders I saw were on TV, but still that glimmer of what was possible gave me hope and give me motivation to go and do something bigger.

Yeah, I love that because the real of it is like, you know, you and me, especially we text and Slack. Like, I think we are the meme of like, we have three separate conversations going on three separate platforms every day, all day. But I mean, we watch the money closely and we do watch sales and we are calculating run rates and, and all, you know, like we celebrate when we have a big day and we, we, we do the math and it's like exciting. And the reason we're doing that is like not to hoard cash. It's because we also have a big team and we have big goals and we have a budget that we're trying to make money to fund some big

projects that are coming up. And, you know, and so I think it's also as a business owner and an entrepreneur, when you look at like celebrating money and then also tying it back to its full circle back into the business of like, if the business generates this money, and then also tying it back to its full circle back into the business of like, if the business generates this money, it means the business gets to keep going. You know, like the whole reason we make money in our business is so that we can keep making money in our business. You're not making money to just like get to the end of the year and be like, well, I'm done in business. Like I made some money this year, never doing that again. It's like, no, you want to make a million dollars this year so that you can try to make 3 million next year,

you know, 10 million in five years or whatever your goals are. And you have to implicitly know that that's not going to all be you. And that as your business grows, you want your business to grow. And that means more people are going to have to come in and help. And then now you're invested in their lives and their success. And now you've got more customers. You're invested in their lives and their success. And over time, money becomes not only a personal representation of your own success, but also this incredible catalyst to continue to foster growth in your team, in your clients, in your own self and your mastery. And I think that's where those money messaging can get lost in the marketing world of like, we're not just doing this to make money.

We're doing this to grow our business. And that means we get to keep making money, but we put that money back to use for our personal lives, but also in the business. And I think in Boss Babe, I wanted to say, as you were talking, I'm like, we talk a lot about entrepreneurship, but we have like 12 people that work for Boss Babe that aren't entrepreneurs, right? Like they work for us. And so you can also be in this entrepreneurial spirit and in this energy of like what we were just talking about, working for someone else if that's where you're at in your life right now, or if your own business is a side hustle to a primary job that you have that you love, or

you're making plans right now, or you've come back, like I've come back into working inside of a business instead of my own. And I think this entrepreneurial belief system and approach to marketing and sales and like thinking about money in this way that we've been talking about doesn't just have to be applied if you're the owner of the business. So I wanted to make sure we said that too, because we have such an incredible team. And I know, I know with you, and I feel this way too. It's like way more of the reason that we want to make so much money is to give all of them amazing paychecks and incredible, you know, parental leave and a lot of time off and like a really nice lifestyle. It's way more that than like putting money in our own bank accounts. Oh, so oh so like yeah the idea of entrepreneurs

I would say a majority of our team are entrepreneurs which I think is kind of necessary in a company very focused around entrepreneurship they're so passionate and they're all very entrepreneurial but within a company I absolutely love that and you still have to know marketing like I still challenge you like everything we've talked about if you're an entrepreneur and someone else owns the business, you know what? Insider tip that's going to differentiate you from every other person on that team. Learn marketing. Come in to your job, no matter what your job is, and know how to sell things in that business. That's the key to growth in your career and to really getting to play play a role. And I, I've seen this even in like brick and mortar businesses where somebody comes in and they're like, Hey, like we could,

we could package the product this way, or we could try this new partnership or this new sales channel. And the rest of the organization's like, Oh wow. Like, you know, so these opportunities exist everywhere and understanding it and understanding like this idea of one thing really well and how to build the funnel for it whatever the funnel looks like in your style of business is I think a skill that no matter what your career is whether you own the business or not or wherever whatever level of revenue you're at it's applicable yeah you want a pay rise you want a bonus learn marketing from someone that manages a lot of people learn marketing the people in your business that can really support you moving the needle are the people that you're always going to want to hold on to and are going to

really pay really well learn marketing like have we said it enough like do we do you want to come hang out with us while we teach you marketing? Because that's also what we want you to do. A hundred percent. Yeah. I mean, such a big thing. But I just like that we're being really direct about it. Sometimes you just need to hear it directly and also know that it doesn't need to be complicated. So if you're taking anything away from this, it's knowing that if you can build one funnel

for one product and really dial it in and commit yourself to the path of learning you will have money on demand you absolutely will and so hopefully this will serve as an expander it will serve as a reminder of what is possible for you and then also just quick notes so if any of you are like okay okay, I'm listening. Fucking hell, you've said this so many times. Can we, if you want to hop on a training with me, I'm doing a series of free trainings. I haven't done this in, oh my goodness, nine months, maybe a year, maybe longer than that.

Actually, I'm doing a free marketing training. So DM me the word playbook at I am Natalie. DM me the word playbook and you can sign up. These trainings are going to be live. We'll have replays if you can't make it. You'll only word playbook and you can sign up these trainings are going to be live we'll have replays if you can't make it you'll only get the replay if you've signed up but it's really really worth signing up for we're going to go into a lot of detail about this specifically like if you're sitting like okay what does it look like if you're not ready to fully jump in and work with us in Freedom Fast Track or the society, and you want to just get a taste of this to get started, DM me the word playbook. I'm going to be delivering it live and

you can come into that training and we can work on this together. And at least you can get a start. At least you can start implementing some things in your business that are going to support you in being able to build this. So yeah, that's what I'm excited about. I know I'm on the inside, but I've seen the slides and like, I feel like they're next level even for you. So yes, get in there. Playbook, all one word to Natalie's Instagram and we'll, we'll get you the invites. Okay. So what are you excited about for February and March, Lindsay? Oh my gosh. Personal, like this is when spring starts to kind of peek through in Colorado where we get like occasional 60 degree days. And I'm like, yes, winter is going to end. So for that, and then for that, it's the personal side of the weather. Professionally for me,

it's, I'm itching to implement some of the stuff we talked about at retreat. And we've, like, we're just starting to roll some of it out, especially internally, like team organization and a couple of big projects that we've been teasing. We'll have to talk more about later, but I just, I'm like so excited to start having like the rollout of everything that we've built the plans for. How about you? Oh, similar about the weather. Yesterday I went for a walk and it got up to 73 degrees. And I was like, this is what I am here for. I did not move to Austin for these freezing cold days so yeah definitely the sunshine so Q1 this feels like more of like a personal couple of months for

me like I'm not traveling we're not doing a ton like business wise so I've been blocking off my Tuesdays and Fridays to just pour into me, pour into my family and that feels really good. I'm really committed to learning and up-leveling and having white space. Getting outside, I just enrolled in a new audio course and I'm so excited to get outside and do it on a walk in the sunshine and just really enjoy this weather and this brand new year. I feel like I started off with so much momentum professionally, set a lot of foundations, and I'm so committed to that personal freedom and white space.

And then professionally, these trainings, I think it feels like it's my best yet. And I am really, really, really excited about them. I can't wait to teach them I absolutely love it nothing lights me up more so I'm really I think it's going to have a huge impact I'm manifesting that we're going to get 50,000 people on these trainings and I'm manifesting that it's going to have a huge huge ripple effect across the entire industry across people's lives and hopefully even beyond that so, that's my professional thing

is let's get 50,000 women on these trainings and let's teach them how to start marketing in a really powerful way. Okay. Well, you said it here. There's at least that many people listening right now. So hopefully if you're one of them, you're going to DM us playbook and get in there. Seriously though, even if you have a funnel that's crushing it, and you don't think like you need to hear this stuff. I think there's always like we talked about, there's always a benefit in learning more and evaluating whether or not it's something you want to apply to your business. And like, I can't wait. And I'm going to go into these trainings. I've seen your slides, but also I'm like not digging in too much. And because I want to look

at it as a learner too, and go, okay, like even from what Natalie's teaching, are we applying this exactly like this in Boss Baby? So yeah, love that for us. Love that you're having a slower like paced Q1 too because I think we have a lot coming down the pipes and later in the year, that's going to be more demanding on schedules and things. So yeah.

Yeah, it's so sweet. Jenna Kutcher actually just texted me and she said, I'm really excited to enroll in this with you. And I asked her, I was like, Jenna, you could literally teach this with me. Like you and I run the same funnels. We have the same strategy. And she said, yeah, but I always learn something new when I listen to you. And I feel the exact same way about her, about other people in the industry. Like I sign up for everyone's everything to just get a pulse on it.

And it doesn't necessarily mean that I enroll in all the programs with everyone. I normally stick to my core people, but I learn so much from people that maybe aren't as far ahead as me. People are at the same place I'm in and people that are further ahead. I can learn something from everyone.

And I think that's the mindset you really want to have going into anything is I'm going to go into this training. I'm going to pick something up. That's going to move the needle for me. And when you have that beginner's mindset, that learner's mindset, you'll always get something of value. And I just love that she said that because she is such an example of freedom. I love the way she lives her life. And I love how transparent she is about it. I think she's kind of like us in the same as like doesn't share all the numbers all the time, but you know she's doing great and she's so happy and aligned and fulfilled and just having that

text from her, I'm like that's why you're so successful because you have that mindset and I admire it so much. So yeah, I love it. I'm really excited to do this. Yeah, well we'll see everybody there. I'll see you all next week. Bye.