the bossbabe podcast - 364. WHY NO ONE is Buying Your Offer, How To Market Your Product + Building Your Brand – LIVE Q&A

Episode Date: March 28, 2024

No gatekeeping in today’s episode – we are taking you fully behind the scenes of a recent Société Q&A call with our members! We covered everything from why no one is buying your offers, how to market your products, scale to an agency model, social media strategy for personal brands, funnel mapping + advice, pricing your offers, and the best way to get leads for product-based businesses. If you’re a business owner or future entrepreneur, this episode is gold for you – so many strategies, hacks, and tips that will save you time, money + energy every day of the week.  HIGHLIGHTS Why scaling to an agency model could actually make you LESS MONEY + our advice when making the decision to scale. Funnel options + specific advice for membership products. Offer not selling? We talk about pricing strategies and how to know if there’s a product-market fit with your ideal clients.  Building a powerful personal brand that has personality + what will make you stand out in your niche.  Our take on qualifiers for PRODUCT based businesses + why this matters so much in your businesses success.  RESOURCES + LINKS Join The Société: The Place to Build A Freedom-Based Business - Monthly Payment Option Now Available Join our FREE Live Masterclass to Build A Freedom-Based Business in 2024 FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

I'm dying to answer this. You ready? Yes. I feel like more people need to take advantage of Lindsay's expertise in this space. I have 100,000 followers and then I only get like 100 likes. What would you recommend for scaling a service-based business and what kind of pay structure would get me there? The number one thing they always say is, I love your thing. It's working, but it's too much for me.

So is there any way I can reduce those rejections? I mean, objections based on the price point. Welcome back to the Bossway podcast. All right, if I sound a little bit nasally, I caught what note whatever Noemi's been fighting off whatever virus she had, I now officially have been tagged in because listen, what's more fun than looking after a sick child than catching the virus and still having to look after a sick child? Mom life, that's where we're at. So if I don't sound the most amazing, that is why. But anyway, today we have a really, really good episode in store.

And I feel like we are constantly talking about the society and how incredible it is. If you want to build a freedom-based business, this is the place that you want to be. It's the entire framework to running a freedom-based business and every single rhythm you could possibly need. I mean, we share the entire rhythm. We use that boss babe, things that I and my team do on a daily, weekly, monthly basis. Like there's literally no gatekeeping. I and my team do on a daily, weekly, monthly basis. Like there's literally no gatekeeping.

I remember putting all these resources inside and being like, I actually worry that I'm giving too much away because someone could literally just duplicate our business. And I just also don't think like that. So it's amazing. And what I thought was, instead of just talking about it and letting you join to experience it, why not give you a taste of what

the coaching calls might actually look like? So for this episode, what I'm actually doing is letting you listen to one of the coaching calls for free. So this one was a Q&A session. So I'm on almost all of the calls every single week with the society. My team also lead calls, but I normally lead them, co-lead them, or I'm there. We kind of take turns just depending on what topics we're covering. But every month I do a Q&A. I also do a session where I help you implement systems in your business, whether that's audience growth systems, sales systems, operation systems, whatever it is. We do that. We do mindset calls to like really keep you on track. We do planning calls, all of this. This was a Q&A call where we dove into things like funnels, how to focus on one thing and what that one thing should

be. I'm talking about if you have an e-com store, what that looks like, because I know a lot of the time we talk about service based businesses. So we go all over, but it was really valuable. And I thought, let me just give you a taste of it. So I hope you enjoy it. The Society really is the most incredible program. It is our flagship program at Boss Babe. We pour our heart and soul into it. And right now enrollment is open. So it generally costs $997 to join the Society. We only offer annual. Right now, and for a very, very limited time, you are actually able to join us monthly for $97. It is a no brainer. You guys, just the curriculum you get instant access to is the equivalent of a thousand dollar course. So there's the curriculum. You have a template vault, your

community, you have coaching calls with me. The value of this is beyond. So if you are wanting to build a freedom-based business, I would jump on this now. This is the time to be able to join us at this price. This is going to close as most of you will know. When our monthly is closed, you can only join for 997. And this is the first time in six six seven months we've actually opened monthly so we're really really excited about it listen to the episode get a feel for what we do and then if you're interested all the information's in the show notes if you want to come and join us hello everyone welcome in i love a q a session i'm so excited for this one i absolutely love getting the chance to jump in.

Rachel's like, I've got a question. We're good to go. I love it. Hi. Can you hear me? Yes. Okay. I'm in the car.

So I just, that's why I dropped my eager beaver. I wanted to make sure I got in. So thank you for that. My question for you is funnel related stuff, which I guess is perfect for everyone listening in who might be thinking about freedom fast track. I'm working on a new funnel and, um, basically I wanted some feedback on where to go next. Can I share what I have planned out so far?

Yeah. Where are you at right now? So I have a pod funnel that I'm working on, I will be doing a secondary invite to a webinar funnel. Right now, I don't have capacity for that, because I am giving birth in four weeks. So that'll come extra. So for now, it's just passive pod funnel to an email sequence. And I will be leveraging content and many chat as well. My question for you is around the emails how many series of emails do you recommend and then I was also going to do a down sell which would be a seven-day trial for those who don't convert to uh by the way it's a membership so uh for those who

don't convert to the membership I was thinking of doing a seven-day trial as a down sell love it well congratulations keep us all posted we welcome any and all baby pictures inside society um so i would recommend your email sequence be seven to ten days there should be templates for an annual there should be templates already in there for you but yeah seven to ten days and then love the downsell idea let's just wait maybe two to three days before introducing your downsell and then do that okay okay great I didn't so I am annual I didn't even notice that there was a template I was actually going to request one so I'm going to go dig for that and model that and hope for the best so thank

you I'm excited for you for many reasons that's great magic thank you so much you're so welcome uh maria you want to go next okay sorry okay um so my question was more about like the next step so natalie you got me thinking because before i was like you know what i think i'm not gonna do my course i'm gonna leave it to the side i have my clients so just for you to remember myself I have my clients for Pilates and I also am an actor so I was like okay where should I focus and then I remember your workshop of the offer and then I saw you also your your master class and I was like oh god but I don't feel is it for me like to do to have maybe a course or something like that so I was thinking like should if you say you only have

one offer and right now my offer is my one-on-one but I'm reaching a point that I'm filling my schedule like crazy but it still feels a little bit overwhelming sometimes you know like I can have six seven classes a day so but I feel like like my question would be more like would that mean my my just one offer or should I be thinking something else because at the same time I'm working with brands as an influencer starting to move that I'm creating relationships and I'm looking for you know like for my castings auditioning so I have all these in my shoulders and I'm like struggling a little bit, but I don't know, I want your guidance in that one thing I should focus on.

I love it. So yes, I'm all here for focusing on one thing. I feel like I can't say what that one thing should be for you, but let me just give you some things to think about that might help. So generally when someone is completely filled with one-to-one the next

step could be a group program if you know that you are completely full on one-to-one and you wouldn't have trouble filling a group program that might be the next logical step where you then focus all of your energy um that's the way that I would work it and then you know once you've got that up and running and that's working, maybe then down the line, you would think about a course or something like that. But that's the lens that I would generally look through, making sure that you can fully dedicate yourself

to whichever it is, whichever one it is that you're going to choose. Does that make sense? Yeah, I was also thinking that, putting myself more like life maybe and doing more classes to bring people in and also to build a little bit more virtual because I might hope one day to move back to the US. So I would like to bring that business more online. Yeah. So yeah, definitely

try it. I mean, you have a great following already. You have a great engaged community. So you could definitely try it. I would say just stay focused on whichever one it is that you decide you're going to jump into. Could I ask you one more thing? Yes. Okay. So it's the last time I wanted to ask you, but we ran out of time.

So according, like with my Instagram, like I've been focusing for the past last year, just in creating community and more engagement and giving more, just to talk with that following. Because as you said, and you say it a lot, and it's like, yeah, you're so right. Like you can focus on growth, but then it comes to a point that you don't see anything. Doesn't matter how many followers you have

because you need to engage with these people. So I feel like I've been working on it, but then my reach has really decreased a lot um in a way that thanks god brands are not looking at that that much so I've been getting a lot of deals with brands but at the same time I feel I I like my content is not being shown as much um do you have any insights on that I've been doing all that you did I'm working on the 1010 so I have to give you an update about that later on um but I don't know if there's something else going on or I've

seen like accounts like because it's so weird like you have I have a hundred thousand followers and then I only get like 100 likes and it's like and I it was organic it's not like I bought their followers so it's just weird yep I can jump into that um and I will share for everyone else so um you guys will have heard me talk about so many times there's only three types of content there's content to grow your audience content to build your brand and content to convert and you really want to think about what mix makes sense for you based on what your business goals are. So if your business goals are to grow your audience, then you're going to be focused way more on content that grows your audience and

content that builds your brand. Maybe it's 75% audience growth, 25% brand building. If you're primarily focused on conversion, you're going to be thinking of content that converts, probably going to be 75 to 90% of what you're spending time on. So when you're thinking about crafting your social media strategy, you really want to start with your goals in mind. What really is my goal for social media? And then work backwards from there. So that's the most important thing.

I can't say what that is for anyone because it's going to be so different just depending on the season that you're in. What I will say for anyone that is wanting to boost their reach and isn't seeing their posts going out there being getting the reach that they really want it to is you have to focus on viral content that's the number one thing and often that will then the way it works is your posts only gets shown to a certain percentage of your audience and then the more of those the more people that resonate in that short window of time instagram will show it to more people and more people and more people and once you've had a post like that really pop off the post you put up after the fact is going to get shown to more people by

default so i call it being one of the best ways to reset your reach and your engagement is those viral style posts. So that's where I'd focus. If someone was wanting to boost engagement, I would focus on that kind of content, but just make sure that it is mixed in with whatever your personal business goals are, which I know is different for everyone. And and then you're so welcome and then for anyone who is wondering the best place to learn about that stuff it's inside your curriculum um that is inside there the place that I would recommend you go to if you haven't already watched it is if it's in your audience growth pillar it's a recap of a keynote that I gave to uh Brendan's ultra mastermind last month

there we break down our funnel on social media but we also analyze I'm saying we as if my whole team was on stage um I'm analyzing all of the different viral posts that we put out there and exactly why each one went viral so all of the different things that I did and then I also put a challenge in there for anyone that wants to go viral um so yeah, just putting that out there. That's a really good place to go. And there's a little challenge and that's what Maria was referring to. Ashley, you want to go next? I'm just going one by one to whoever asked questions. Hi, Natalie. Okay. So what I do is I help HR professionals. I basically provide HR training, HR compliance training to HR professionals. So right now, there's a new law that came out in California

that requires employers to put in or implement a workplace compliance prevention plan, and they have to do that by July 1. So I am launching a program to help HR professionals do that, like where they'll actually implement it with me. So I've been working on a lead magnet, but I'm also working on I also want to do webinar conversion a bit. But I don't know where to focus my time because I have to have my program up and running, obviously, so that they can finish by July 1st, you know? So I don't, should I work on the lead magnet and kind of trying to drive people to the lead magnet then to the conversion event? Or do you just go directly to trying to drive people to the webinar conversion event?

Since you have a compressed timeline, I would just get people into the webinar and then enroll them through the webinar. You don't need to have your whole thing finished for them by the time they buy. If you're going to be able to teach it live or something like that or deliver the modules weekly then you can do it that way but I would just drive people into your conversion event your webinar okay all right thank you let's take a quick pause to talk about my new favorite all-in-one

platform Kajabi you know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love. Not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening

and haven't checked out Kajabi yet yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe you're very welcome maria said how do you use notion for your business and integrate with asana this is a great question so notion is very much used as a company wiki. So it's just an overview of every bit of information that you might need about the company where you can find everything. It's just an overview information hub. And then Asana is more project and task management. So we wouldn't necessarily assign people things in Asana.

We would, and Notion,ion sorry we would always do that inside of Asana but we wouldn't necessarily put all of the project information and Google Drive layout and everything like that inside of Asana so Notion is very much a wiki and then Asana is the project management hub that we use is that do you automate like in Notion allows you to be automated to what Asana is doing? So we don't automate anything. It's like a board, right? Yeah, we don't automate anything in Notion.

We just put information in Notion and everything else is in Asana. Okay, okay. So in your meetings, you update what Notion based on any latest update, basically. Yeah, so your hub, that front page, you can update that each week, if that makes sense for you with what's going on in the company the way that I think about notion and your wiki is like an intranet if anyone remembers intranets from back in the day where a company would have that it's basically like an internal website for your company it's the thing that only your employees

see that's what I would see your notion as, but then any moving parts and projects, any tasks that need to be assigned, you know, checking up on how much people have on their plates. Are they staying on top of their tasks? That's all done in Asana. Does that make sense? Yeah. That front page on notion is just like, what do I want everyone in my company to see this week to know what we're working on to just have more of a clear picture of the company but then asana is like here's what needs to get done um maria said what is the best funnel for a 27 membership would a webinar work so i don't know if there's such thing as a best funnel i feel like that every funnel works if you make it work right that's one thing i do want to echo is just because

i recommend a certain type or you've seen me execute a's one thing I do want to echo is just because I recommend a certain type or you've seen me execute a certain type I don't want you necessarily to think that's the one you have to do if that's not the one that lends itself to your skills because every funnel will work when you make it work so things that I have seen work really well for memberships is webinars, PDFs, free trials, anything like that I see work really, really well. I would class free trial as a funnel. I would class the free trial as the conversion event. You know, you want them to have a certain experience when they're in there and then you want them to retain. So everything will work. I would really just think about when you're coming up with your conversion event what skills do you have that would work best for a conversion event what are your ideal

clients looking for what would be most interesting to them like your ideal clients when you're thinking about qualifying them what would be most interesting to them and then what is your platform set up to be able to do so we don't use a free trial funnel right now. Just quite frankly, free trial funnels are a lot to build out because free trials, and if anyone's interested in this kind of thing, there's a lot of membership books. The Automatic Customers one, when you look into free trials, there's a lot of psychological boxes that you really need to hit in order to have people feel like they're getting a win right away and they're going to retain and they're not overwhelmed and all the things that's just not something I'm focused on building for the society so I'm not

currently running one of those I've done it in the past but my preference is webinars I seven years ago just decided I'm going to get good at webinars. And that's just the one thing that I got good at. Not to say that it's the right thing, but it just works for me. So lots of different options. Another thing that I would recommend doing as well is if you do know of a membership that is similar, has a similar ideal client, things like that, I will go through their funnels, see what conversion events they're using, see how they're driving clients and see if there's any kind of clues being left there that could support you. Great. Thank you. You are so welcome. Okay. Sarah Fisher, you want to go next? Yes. Thank you. So, so excited. A little of how I got here Last year, my background is in healthcare, high acuity nursing stuff.

And last year, some life things happened and I'm working on leaving healthcare. So I'm looking around, I'm like, what can I do totally outside of healthcare? And I started my own LLC as a virtual assistant taking on clients there. And so my biggest client is a wealth management financial advising firm. And in recent months, I've gotten basically I have more work for them than I can do. When I renegotiated my contract, they said, hey, are you interested in starting an agency? Because we love the work that you're doing. We know there's some agencies that target wealth management firms and financial advisors, and we'd

support you if you wanted to do that. So I'm in this stage of growth where my attitude has just been like, say yes to opportunities, but I have more work than I can handle. Yeah, I guess my question is, what would you recommend for scaling a service-based business and what kind of pay structure would get me there? Does that make sense? That does make sense. I might pivot this question to Lindsay, but I want to ask you something first. What is it that you want to do? I don't know what I want to do, but I also, I've been the primary income earner for our family. My husband is in a job where he can't make more money. So I have to figure out how to make more money outside of healthcare. I enjoy leading people and I enjoy

being good at what I do. So with that, I think the pivot into growing a team as a service-based business, it is something that interests me and I do think I would be good at it. So that's a, that's a tough question of what do I really want to do? Okay. Thanks. I can't say that I know. Okay. The reason that I ask is I might just encourage you just to slow down a little before pulling the trigger on building an agency. And the reason that I say that is let me kind of pull back a little bit. We often think that because a client's willing to, I'm not saying you think this, I just want to put this just in case it's relevant to everyone. We often think that just because a client is willing to pay us more money, that if we hire a team and our business is making more money, we'll make more money. But actually what can happen, and I've been there, the more people you hire, the more people you're

paying, the less you're paying yourself. And that is often a situation that doesn't feel great to a lot of people where you're literally managing tons of people you're not doing the work that you wanted to be doing anymore you know you're fixing other people's mistakes you're paying everyone else and you're struggling yourself and you get onto a bit of a hamster wheel where you need to bring in more clients more clients more clients and your job is salesperson and team manager problem solver versus being in a place where you're at right now where you've got something really steady and it's working really really well I might just encourage you to just slow down on that decision and just really think

about is this what I want do I want to build an agency and if I do let me explore what that path would look like here's what my role would. I would be bringing clients so we could sustain payroll and I would be managing people and I would have to make sure people are doing their jobs, all that kind of thing. Lindsay, do you want to add anything from the industry lens, the agency lens? Yeah. So I've run agencies before, done a little bit of everything. So the two main things, Natalie's question is number one, is it really what you want? Because that's anytime you're looking to like take what you're really good at and then turn it into something that you have to manage other people doing, you have this risk of the Peter principle, right?

Is like you were good at it. So now you get elevated to a position where now you have to manage other people who are supposed to do it. And people automatically assume because you were good at it, you'll be good at managing other people. That's not always true. And frankly, it's mostly not true. So that's a big question that only you can answer. The second thing is if you're confident about that, what I would say is, yeah, it's enticing and very promising and probably realistic that there's more opportunity out there for you than you can physically do yourself. And so if you say, okay, I do want to explore scaling here. My recommendation would be to one, get really clear on what, what you will still do and what you will have to delegate and have a plan for that ahead of hiring anyone. Because

what I've done in the past is I've gotten a new contract and been like, well, I guess I should hire someone to help. And then I didn't have any plan to how I would delegate. So it just ended up like twice as much work because I'm trying to have them do things, but I have to do it with them because they don't know how to do it. So then instead of it being expansive and allowing more clients to come in, it just means I'm doing twice as much work. So really having a SOP or some type of playbook designed of this is everything we do. And then when you onboard someone, you take the first couple of weeks and really intentionally train them so they can become effective and billable in that way. The second thing I would look at in bringing on client or new team is we talk about this a lot internally at Boss Babe is like,

we're not going to hire until someone's capacity is fully reached. So it's this question of, are you really at capacity or are you kind of flailing because you're not well organized? And is there more capacity that could get you up to your earning level that you want to be at without having to add someone in? And there's that question. And the next question is, okay, if you are ready to hire, hire really, really, really slowly, one person at a time, get them up to capacity, do a really good job, bring on another person, get them up to capacity, do a really good job, bring on another person, get them up to capacity,

do a really good job. What tends to happen in agency models, at least in my experience, is you get excited and you're like, there's seven wealth management companies that need help. I'm going to go bid all seven and I'm going to bring on five people at the same time. And we're going to run this big wealth manager VA agency, but you can't onboard seven people at the same time. You cannot do a good job of that. And you'll end up in this place of burnout and blowing it all up. Like someone in the comments say, and I've been there, like hire too many people too quickly, took on too many clients at the same time, nothing went well. And, and it was a money grab ultimately. It's like, well, there's so much opportunity. I want to get all these contracts, but I can't do the work and

train people at the same time. So that would be overarching. Do you really want to get all these contracts, but I can't do the work and train people at the same time. So that would be overarching. Do you really want to do it? If you do want to do it, do you have SOPs and playbooks in place? So when you hire people, they are coming on with really clear structure to be effective. And number three, as you hire, do it one person at a time and make sure they hit capacity before you add more people in so that you truly can measure your KPIs and know that having more income coming into the business actually turns into more profit for you to take home. Good, good things to think about. Thank

y'all both. What you said, Lindsay, about you will end up doing double the work and you'll get half the pay. So yeah, whenever you're hiring a team something to think about it's not always the most fun and I love to just paint all pictures of it of like this is the reality and it's really tempting to hire people without everyone else being at capacity and and that's that's this hidden thing of team where it's like if you you're hiring a bunch of people and not everyone's at capacity it's actually harder to manage everyone because now everybody's doing a little bit of everything instead of having like, hey, you're at capacity. We're going to take this whole piece of your job and we're going to turn it into someone else's job and expand them out.

That's such a better way to manage people and grow a team in a scaling environment than everybody's at 75% and now I've got extra cap I've got extra capacity and not really sure how to delegate across multiple people yeah I echo all of this yeah um okay Celeste you want to go next hi Natalie so my question is that I have a branding studio focused on women and now I'm trying to build my personal brand so my vision is literally help you become that girl that is like the vision and the girl with the business beautiful empowered all of that so I started posting things about how to get a glow up on TikTok and I had a really really good response like over a million views but then I was OK, I started this because for me, having a glow up was actually the first step to show up confidently on social media.

And I see that as a tool so it can add value to my brand. But now I'm thinking that I don't know if it's OK to mix the two topics on my socials or it will attract completely different niches because the end goal for me is to have maybe a membership or a mini course that teaches you how to first feel beautiful confident and then how to start on social media to grow your business so So I don't know. I love this question. I think this is going to be relevant for a lot of people. I get the question a lot of, is it okay to mix my interests or share multiple messages

and things on your social accounts and with your personal brands? My answer is a resounding yes. Because what I call this, and those of you that are in influencer school know, I call this your edge. This is the edge you bring to your personal brand. And if your personal brand is just so niche, it's not so much of a personal brand because it doesn't have a lot of personality. So your brand, if you have a business, you have a brand, it could be more niche. But your personal brand is never going to be that niche because it's a personality. And so thinking about the different content pillars, the different elements of your personality, your personal brand, the edge that you bring is really, really powerful. And

so the more things you can blend into that, I think makes actually a more compelling personal brand. So yes. Okay, perfect. Thank you. You're so welcome so welcome and for everyone too that is thinking about personal brands think about the personality of your personal brand just like you have a personality right you're very multifaceted you're you're very much interested in lots of different things there's different sides and edges to you and that's what makes you're you're very much interested in lots of different things there's different sides and edges to you and that's what makes you interesting it's very much the same with your personal brand and it's the thing that will attract people or repel people towards you um is having that personality so it's a really good way to think about your brand

okay having the next question is how to sell three thousand dollar products when you aren't a business coach i managed to sell one3,000 products when you aren't a business coach? I managed to sell $1,000 through webinars, but anything above that is hard. I'm a femininity coach and I help women date up by getting rid of anxious attachment and by leveling up. Okay, so this is a really good question for everyone is really we're talking about how to sell higher ticket product. So $1,000 was great, $ 3,000 is a little bit harder. It doesn't matter what kind of niche you're in, what kind of coach you are, what you're doing. Is it possible? Absolutely. Yes. What is essential with anything that you're selling is that it is an irresistible

offer. Irresistible. So did any of you catch the webinar last week? If you haven't, definitely grab the replay before it goes away. We talked on that webinar about what makes a really profitable offer. And we talked about people either buy something because it helps them avoid pain or it helps them move closer to pleasure, right? And so offers that sit smack bang in the middle of the two are never going to be super irresistible offers because they're like an upgrade offer or a nice to have or something like that. So you really want to think about which side of it am I sitting on and what would make this offer absolutely irresistible and get that part dialed in first. And then the second part to that is in what way does it make most sense to sell this to my ideal client? And you might find that as your ticket price goes up, as the

amount you're charging goes up, your kind of customer might need more of a high touch experience. They might need a sales call. They might need a video from you. They might need a conversation. And so that's what you really want to test. There's no one size fits all answer to any of this. Every single group of ideal clients are very, very different. And the only way you're going to know the answer is by selling those packages to your ideal clients in multiple different ways and getting that feedback, getting that evidence and then saying, okay, this is what worked. Let me see how I could replicate that. So that's what I would say. If anyone that's hearing this and is like, well, I don't know how to do that.

The best place to start is by having those direct conversations with your ideal clients, reaching out to them, getting them on sales calls, understanding their pain points, painting your solution. and if they're not interested asking for feedback why what's not resonating with you what's your hesitation here and if they are interested selling them in um that's something that will give you more feedback than than anything else and then you can think about building out your funnel from there so hopefully that helps um angeline said my question is about the checkout page on our funnel what's the best way to create a bump offer through kajabi

so excited about freedom fast track um angeline this is something we'll cover more in detail um inside freedom fast track so that's coming um for right now if you want to look up offer bump tutorials with kajabi they're awesome out there. The order bump is just a tick box on Kajabi. That's the easiest way to do it right now. One-click offers, upsells are slightly different, but there's just a tick box. And there's quite a few tutorials on Kajabi that could help you with that. But I am excited to work with you.

Currently working through the four Cs. And I would love to know if you're happy to share some of Boss Babe's conversion rates through the funnel so let me just share with you some industry standard conversion rates and you can kind of track yourself against that so overall a general industry conversion rate from interested traffic to purchase is two percent so interested traffic is if you've got an e-com store someone landing on your page and making a purchase two percent interested traffic is someone who clicked a link in your email to say they were interested in something and then final conversion without any kind of conversion offer or anything it's just interested traffic it's two percent if you're doing something like a webinar

on the lower end your conversion would be about five percent mid would be about ten percent and on the super high end if you have a really niche audience super high converting webinar would be about 15 so those are the numbers you would work through. Okay. Hasnuva, you want to go next? A little bit like the last question someone asked, but I think, so I get a little confused whether the price is right or not, because it's 5K and I'm selling one to two spots and I want to double that.

So I have been booking a lot of calls and the number one thing they always say is, I love your thing it's working but it's too much for me so is there any way I can reduce those rejections I mean objections based on the price point okay so two things that I would suggest in this situation if you're unsure if the price point is right the first thing is for the person that says this is too high for me offer a lower price and see if they buy if they don't they don't i need a downsell at 247 per month they don't buy it okay so then it's nothing to do with the price it's the offer itself is not valuable enough for

your ideal client so um often when people say it's too expensive what they're saying is I don't see the value in it for me so that's what I would work on is your value proposition and just developing something that really is irresistible ticks all of their boxes takes away any of their fears and feels like a really irresistible offer and it sounds like it's less about the price right now more about the makeup of the offer okay so i have had a great uh you know reactions to my offer people will say that the free information is working it's improving the main thing that i think it's hitting against is the medical system saying you cannot do anything about it i work with autism kids okay so the medical system says you cannot do anything about

it and said and i'm saying, you can do so much more. So they're like, I don't trust her because my doctor is not saying anything like that. That's the number one objection, you know, problem that I have. So how to overcome that? It's like a whole system against me, you know? Totally. But I would also say, you know, no like and trust factor is a factor in any kind of sales process. It's something that every single person that's selling has to overcome.

And the higher your ticket price, the higher that objection that you need to overcome is. So I would really just sit and refine and go through the offer and think about every question someone might have. Are you answering that question? Are you providing value on that question? Is there money back guarantees? Like anything that might come up for someone, someone might have are you answering that question are you providing value on that question is there money back guarantees like anything that might come up for someone are you able to come back with something so whenever I'm creating an offer I sit and I think about what are all the things that might make someone hesitate to say yes to this well it's expensive I not might not make my money back I might not get results i might drop off what

if i'm not sure of it like i think of every single thing and i i put a solution toward every single thing okay and i think that's really important in an irresistible offer so for those of you that's seen my fast track webinar here's an excellent example right i was like i know a lot of these people have probably tried building funnels in the past and it hasn't worked for them or they've gotten tripped up. So in their mind, they're going to be like, yeah, Natalie, I might want to work with you, but what if it doesn't work? And I thought, yeah, that's a really fair point. What if they spend $3,000 and it doesn't work? And I thought, well, I'm going to give them their money back or I'm going to work with them for free until it

does. Like that's when I think about like what's the hesitation I just put a solution in front of it of like yeah I totally get that might be the hesitation let me offer this as a solution it's going to be different for every single person right like there's going to be a different solution for every single offer but to make an offer really irresistible you have to be able to tick the boxes of people's hesitations and build that trust factor in every offer. Thank you very, very much. Annette said how to find the right balance of content with online coaching. So it's possible to reach the goal and transformation, but not confused with too much content, but it's still worth the money. So the way that I would think about this question,

I think this is also a great question for everyone. Whenever you're selling something, whether it's coaching, a program, anything like that, it's never about the amount of content that you offer. And it's not about what's in the content. It's about, is what they implement going to get them the result that they desire? And what are all the jigsaw pieces I need to put together in order to get them to the transformation that I know they want to get them the result that they desire and what are all the jigsaw pieces I need to put together in order to get them to the transformation that I know they want to get to so whenever I'm

creating an offer or curriculum or anything like that I normally do it on a whiteboard and there's post-it notes everywhere it's like chaos but I'm like okay I start with where they're at and I go to where they want to be and I think about what is every single thing they need to do to get from where they are now to where they want to be. What are all the things that they need to do? And then I create curriculum around that accountability around that coaching around that, you know, if there's any templates, resources, anything I can give, but I generally don't think about it in terms of like throwing content at them because if I'm doing it without that journey in mind I will overwhelm them and I won't get them the results that they're looking for and I think anytime someone logs into a course you know they're not looking for the

amount of stuff that's in there it is what's in there actually going to make a difference for me and get me to where I want to go and that if they're paying for that transformation they don't care how much is in there do they just care did i get to that transformation oh thanks a lot i think it was it is like my imposter syndrome that i tend to put a lot of content in the course to make it like more valuable right yeah just just focus on are they getting a transformation and are they completing the curriculum one thing I also do too if I just notice people are stuck with a certain thing I'm going through the program then I might add more curriculum my ad explainers my add more templates you can just add that through as you go um okay Morgan you want to go next yeah hi um so there's not a ton of physical product people in the group, I feel like, or I've been

having trouble kind of collabing and finding them. So I'm sort of stuck on my qualifier. Because I make physical products, I have like a couple different options. I feel like a quiz, like a scent quiz. So I make candles. And, and I feel like a scent quiz could be a good qualifier. You're showing more interest than just browsing my website. Um, and that could lead to my core offer, or it could be like, I thought about making a discovery set, but now I'm making a whole new product. Like a discovery set would be like little tea light samples of my product, um, to give them for like almost cost just to get the smells and like, cause it's hard to buy online. So I'm wondering like, like if you've seen anything product-based that would kind of help me narrow this down. I'm dying. I'm dying to answer that. You ready? Yes. I have a product-based business too. And my

husband does too. Um, a seven figure one we should add crushing. Oh yes. Yeah. Yeah. Um, quiz funnel all day long, all day long. It's what works, especially if people are hesitant. I just did a quiz, a quiz funnel yesterday for perfumes online. And I have been retargeted by this company over and over and over. And I've always hesitated because I'm like, I love their website is so complete with the scent profile and all these different things. And I'm like, ooh, but like, I'm not going to spend $70 on perfume and have it not smell good. And they just launched a quiz, a quiz. And at the end of the quiz, I think it's only backdoored at the end of the quiz. It doesn't

look like it's anywhere else on their site. They have a tester kit. So like you go through the quiz, it tells you, it gave me the three that it thought matched my profile the best. And then it said, are you not sure you can buy all 12 of our scents for $45 in like little, this is perfume, but they're in little bottles and try them all. And then if you want to buy a full size after that, we'll send you a discount code like from once you purchase. And I was like, hell yes, I will spend $50 to save myself $70 of scents that I don't like. Plus now I get to smell the whole range. So maybe I'll end up buying more. So I think when you think of things like this, especially if you know the objection is sent online, which it absolutely is with that

type of business, a quiz funnel that gives them a hint and then the ability to buy a tester kit, I think will give you more leads than the worry over adding another product to the business. In my business, we are currently adding a trial. We sell supplements, same issue. It's at a high price point and they're not sure which one they want. And so we are adding this exact funnel into our business quiz. And then at the backside of the quiz, you can buy a sample of the three top products and try them out. And then we'll give you a discount on the backside of the email sequence that comes off that quiz funnel for a full size. So that's what I would do.

Speaking from experience in seven figure product business, people love quizzes. And even if they don't buy, you get their email, put them, that's my like other little nuance. Once they go through your quiz, even if they don't buy, you have now have their email. So have a separate email automation set up that takes them on a journey after they took the quiz and gives them more information on each product and just hit their inbox a couple more times with the, with the sample kit and with the discount code for taking the quiz. It'll convert. Awesome. Thank you. Do you mind if I ask what the perfume company was? I want to do their quiz. Yeah. It's Henry, Henry Rose. It's Michelle Pfeiffer, Michelle Pfeiffer's company. Yeah. I've never sent it, smelled their scents,

but I get retargeted constantly. And I'm like, I like the, the names and the, like the, the description and the aesthetic of the brand. And I have always been so hesitant to buy because of the price point. And now I'm like, I will, now that I can have a tester, now I'm probably going to be a customer. So awesome. Thank you so much. You're welcome. Are you on Shopify and Klaviyo? I am on Shopify. I'm not on Klaviyo. Is that email? Yeah. I was looking at flow desk, but maybe Klaviyo is the way to go. I would look into Klaviyo. Is that the email? Yeah. I was looking at Flowdesk, but maybe Klaviyo is the way to go. I would look into Klaviyo because all these sequences are pre-built for you on Klaviyo. It's more expensive, but it'll save you a ton of time. And they build these sequences for you. And

all you have to do is just put your pictures in and your branding. And then they've already optimized all these sequences based on thousands and thousands of e-com businesses. So I think it's worth the investment if you're really serious about scale in an e-com business. Awesome. Thank you so much. And do you have a quiz? Sorry to keep going. Do you have a quiz app in Shopify that you have tried and like? I do. And I don't remember what it's called at this moment, but if you message in the community, I I can I'll find it okay thank you yeah you're welcome this is my secret passion product-based people don't hesitate to tag me in the community I'll come help you yeah I feel like more people need to take advantage of

Lindsay's expertise in this space um okay Alma said I have a women's only gym we struggle with content creation as it's difficult to go and take photos of live session I wonder what other content I can make um I would do a b-roll day where you're in there and maybe have someone recording you or you ask for someone that you can record and you just spend a couple hours um creating b-roll that day um that works really really well love b-roll I have a coaching business and had 180k a year last year congratulations but got almost burned out from how much I worked I'm looking to launch an online program and scale my coaching business I followed all the courses listened to most of podcasts but the most limiting belief is that I'm not a great educator and I'm mostly afraid of talking to camera I keep

procrastinating recording it okay so I would say in this situation it's really a great idea to place your strengths so what would your strengths be it sounds like you're really great at working one-to-one with people so maybe it's what we said earlier that you would have a live group coaching program so instead of one-to-one you're having people in a group and you record these sessions and you turn that into your curriculum I would just really step back and think about what are your strengths what do you really enjoy doing and then importantly how can this get results for your clients and those three things together will help you be able to develop something that plays to your strengths but also really supports your clients yeah thank you so much for answering that. Like last year,

I did group program in a format that was probably a bit like, full on. And so now I feel that I'm very hesitant to start again, a group program. It was like three sessions a week, you know, accountability and business coaching and then goal setting and stuff. And so, yeah, like every vessel in my body says now, like, OK, just go for online education because, you know, you keep giving so much of yourself and you always think like it's not enough you know um but yeah like I don't think I lack the like the knowledge of how to but it's just like yeah a wall against me versus like scaling and going out there for yeah educating more people then you just gotta do it if that's what you feel called to do you just gotta do it you know it's like about eating the frogs first that's what they say you put it in your calendar it's the first thing you do every day is you record an hour of curriculum or two hours of curriculum and you just have to do that first I think if that's the way that you want to go and you know you do want to have an online course

you just have to put it in your calendar and make sure you get it done another great way to do it is sell it and when you've got clients you have to deliver and it really puts that forcing function um in there for you so I would think about it in that kind of way do you need the accountability do you need the clients first or do you just need to block it in your calendar and make sure that's the thing that you do first if this is the path that you know you definitely want to go down yeah I've never tried it so I like want to give it a shot and to see like is this what I want to do or is this just something in my head you know yeah romanticize go for it yeah sell it and then when it's sold you have to deliver it and maybe you deliver it live and then it turns into an evergreen program if that's like there's so many ways that you could create it that would still play to your skills okay cool okay thank you do you think it's sorry for last thing do you think it's an idea to like um put

someone one-on-one in front of my camera and like uh do the videos like that or is that just a lot of noise in the background of like the videos um i don't know if that would be like an ideal way for someone to consume your content if they felt like they were watching someone else's coaching sessions i don't know how they'd feel about that yeah no okay that would be my hesitation on that one okay i'll just have to get over it i guess i think so okay thank you post in the group and see if you can get an accountability partner to just push you and hold you accountable awesome I will thank you okay last question is what mic and headphone combo do you recommend Lindsay can you just tell them because

I you're the one that sets me up with all of this yeah so um Natalie and I both have the same one and we've perfected it it's the sure mic Mike S H U R E. And it's, I forget the acronym. We can post it. It's like MH seven or something. If you, if you go to Amazon and type in sure podcasting, Mike, it'll pop up. It's it's black. That one is industry standard, really, really easy to use. And then the headphones we have are audio technica headphones. And what, what makes makes this set this is a higher end set it's not astronomically expensive but it will give you great audio but it does require this piece in the middle a little like connector board that you plug it all together with

it's all on amazon as a kit very easy if if that's out of your price range or you don't want that much stuff the yeti the blue Yeti brand mics are also great. And they just have a USB plug. So they plug right into most or USB-C right into most laptops directly. And they won't give you the feedback where you need headphones. So if you're going to invest in your podcast, I'm always a fan of just buying the right equipment from the start instead of buying cheap stuff and then having to upgrade so if you're looking for like good quality gonna last forever go with the sure and the audio technica if you are just getting beginner stuff because you're not sure then the blue yeti and I bought this stuff and I looked at it and it had

so many cables and wires and I was like I don't I don't know what I'm doing here and I just literally sat and looked at it and then Lindsay came over and was like uh you just plug it in have you looked on YouTube I'm like oh we all have our skills you guys yeah I love those kind of puzzles I don't maybe maybe we'll do a tutorial one day on just like how to set it up because it's so overwhelming it is god I also recommend you know one thing okay this is coming from podcaster life um mic quality is absolutely number one thing to spend money on the second thing to really pay attention to to get good audio is the room you're in so if you're in a big like I'm in my kitchen big echoey room my audio is probably a little bit thin so if you're recording in your home or in an office,

even what I did as I went to Amazon and I bought soundproofing foam, it's really inexpensive. It's like big, thick black foam with egg carton bumps on it. I bought, I don't know, maybe a hundred dollars worth of that. And then I 3M command stripped it to the walls behind me and on the sides of me. And my podcast editor was like, what did you do? Where are you recording? It sounds so much better. And I was like, I just put some of this cheap foam on my walls. So foam on your walls and a rug on your floor will make your audio sound so much better.

And it's probably $100 of cost. So if you want the Yeti microphone and some foam, that's a great way to improve audio quality. Yeah. Or sit in the closet. Yeah. You can do all these other two rugs underneath me and that really helped too. Yeah. Under a blanket. I remember Jenna Kutcher years ago when I first started listening to her podcast, she said she sat in her closet and she got one of those boxes and she put her mic inside the little box and would like talk inside this box. And that's how she did her podcast for years to get good audio quality inexpensively.

So, yeah. I love it. Okay. Sorry if we didn't get to your question, you guys. Remember that you can always post all of your questions inside the community as well. We are always, always there to support you. So drop questions in there if you have anything else. And if you've got any questions just drop me a dm at i'm natalie okay bye you guys see you next week