the bossbabe podcast - 385. REVEALING MY BRAND NEW COMPANY... w/ Natalie Ellis + my co-founder!!

Episode Date: June 6, 2024

We have a major announcement – Natalie just co-founded a BRAND NEW COMPANY… want to know what it is?! Press play on today’s episode to meet her incredible co-founder, get the behind the scenes details, and learn how it all came to fruition. From the branding + product creation to the origin of the business and why Natalie is SO passionate about it – listen now for the big reveal!  TIMESTAMPS 02:20 - Pivoting In Business + How This Company Got Started 05:15 - Natalie’s First Business As An Entrepreneur 08:15 - Exploring Opportunities To Invest In Other Brands 10:50 - Who This Product Was Formulated For 13:18 - No Expectations, Eyes Wide Open + No Attachment To The Outcome 14:00 - Having Open Conversations + Communication Styles 15:50 - The Process of Selecting Ingredients + Creating The Formulation 19:50 - Skin & Gut Support 22:05 - Natalie’s Story with Hormonal Acne + Why She’s So Passionate About This Industry 25:20 - Pour Into Yourself Each Day + Getting Back To Basics 27:40 - Specific Daily Routines Using The Product 31:50 - Ingredients To Increase Hydration + Decrease Bloat 35:00 - Results From Customers 36:00 - Setting Milestones + Being In The Beginning Stages of Business 37:20 - The Power 9 Process 41:55 - Story of How Natalie + Her Co-Founder Met 44:00 - What’s Most Exciting Right Now 47:00 - Spotlight on Magnesium, Zinc, Vitamin C 50:00 - Your Health Needs To Grow Alongside Your Business RESOURCES + LINKS Get 40% off Gloci with code: Bossbabe Join The Société: The Place to Build A Freedom-Based Business Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  Listen To The Full Episode with Lori on Raising $2M, Almost Losing It All + Finding The Confidence to Start Again From Scratch - Ep. 339 FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

I kind of just co-founded a brand new company. Do you want to know what it is? Lori, I am so excited that we're doing this. I am more excited that we're doing this. We both have such different kind of stories and perspectives about how we came together to have you as a co-founder of Glossy, which if you guys don't know, if you haven't heard, Glossy is a daily beauty supplement. It's a skin routine that you can drink. And I know from my perspective, I wasn't actually expecting it at all okay tell me I want to know all of it from your perspective and it's been one of the most exciting things maybe ever that yeah I'm just really really thrilled

about it so let's rewind back to the very beginning when you were some of the first women that I went to with Boss Babe to see if you were interested in investing in light pink. And I remember that I had written your name down on a piece of paper in a book. I still have to go. I'll go and get it so you can see it, which is so crazy. So I manifested you a long time ago. You're going to be in this. You're going to be a part of this, whether you liked it or not. And you were like one of the first women that i was going to go to to ask to be a part of it because i loved what you were doing with your community and boss babe and you know that everything that i've done is really community-based so for me you have always been a part of it in

some in some form so with light pink you know that I went to you and said hey are you interested in investing and um come to find out you were excited about it which I didn't know it's funny because from from my end I was like nervous to approach you guys and I think I remember you saying like oh my god what were you saying about that I was just so excited I mean I'd like heard you were doing something and you were coming in for a meeting and I was just so excited that I might be able to get to invest in it like I just knew whatever you would be doing would be amazing like I didn't even need to know about the product um but light pink for anyone that doesn't know this was before you had the idea of glossy light pink was going to be a sparkling wine in a can

and it was going to be all around connection and I mean if anyone wants to know the full story of that they can I'll link the other episode in the show notes. So then I'm curious from your perspective as well, me coming in in this respect, and I'll get into my story soon, but like, did it just come out of the blue for you? Yes. So when, you know, we pivoted to Glossy, so what ended up happening is during the pandemic,

we pivoted from the light wine seltzer into this daily beauty supplement, which for me, I have been in the supplement industry for years. I've been in the health and wellness industry. It's actually where my entire career started. So when we pivoted to this, it felt like a really natural pivot for me. In fact, it felt like it was an extension of who I was. It felt so much more aligned even than the other idea, even though that felt good at the time. Things can really change. We'll get it.

We can talk about the story another time. But what ended up happening is I was coming to a place with Glossy where we had been, you know, after raising money initially and going through the pandemic and being about three years later into this other pivot, I'd gotten to a place where I'm like, I really want to make a splash with this company. So I think that I want to raise more money. And so this is literally the question that is on my head

the day before I get a voice note from you. And I had gotten it. So I had gotten it that night. And then the next day I had a call and I hadn't listened to it yet. And the next day I had a call with my CFO team. And I'm just going kind of back and forth with like, what do I want to do? Like, what does this look like? Do I want to raise more money? Like, what is the next step? What is the direction that we want? How do we want to get this company out in the world? And so I'm

like, oh, there was a voice note from Natalie. I'm just, just going to go listen to it now after my little CFO meeting. I listen and you're like, hey, so, you know, I'm just going to go listen to it now after my little CFO meeting. I listen and you're like, hey, so, you know, I'm just going to throw this out there. I don't know where you're at with this, but if there's any way to be like a bigger part of Glossy, I'd really like to do that because if I was going to create a company, this would be the company that I was going to create. Now, rewind, like I get this, I get this voice note and I'm just sitting there going I haven't thought of this and at the same time it was like wow that would be so exciting for the company I feel like you have such an opposite skill set of me and I've always wanted someone that feels like a sparring partner that I can bounce ideas off of that I can voice note and get super excited about things that I can share tough things with that I can that we can like get through the challenges together as well because it feels so

much easier when you do have that other person and so I think it just opened up this whole world to me of wait this is kind of what Glossy has always been about is collaboration and community and getting women together and showing them what's possible and I just thought oh my god the things that we could do together and that's really what opened up for me and it just it felt so aligned and so good and so effortless very unlike other you know just different experiences that I had had before that and I'm like okay I'm gonna follow follow my gut on this one I love hearing it from your perspective too so from for for mine so I mean way back when I started as an entrepreneur my first ever company was called oh my glow and it was a powdered beauty supplement which is so

crazy when you told me that I was like you're not like you're not serious yeah so that's how I started in entrepreneurship that was my first ever business and it really came about because I knew I wanted to be an entrepreneur and I was so passionate about health it wasn't necessarily skincare for me it was hormone health it was overall health it was just how can I take care of my body from within and I got so interested in superfoods and ingredients and I went down this whole rabbit hole and I'm like that's that's my path so I got into that I started this company called Oh My Glow it took me an entire year to get this thing off the ground I mean I'm literally mixing formulations in my kitchen and that whole time I'm building on

social media because I've put every penny I have into this business which was not many pennies and I'm just waiting on getting this supplement back launched it and it was a huge success externally but I could not figure out this cash flow thing I knew if I launched it and it was a huge success externally but I could not figure out this cash flow thing I knew if I wanted to make it like a real quote-unquote business and take it to like the seven multiple seven figure mark I would need investment and I didn't want to do that I didn't I didn't know what I was doing and I knew that wasn't a power position to be like bringing in people that would be telling me what to do I was like I need to find my feet in business and when I married Stephen I married him when I was on my student visa and I didn't know that was like a big no-no and I actually got told I couldn't work at all so I had

to put this company on hold it was basically either stay in the US and wait for your green card or go back to the UK and run this company oh my god and I just i knew it wasn't i wanted to be in the us more than i wanted to keep running that company because it was so challenging like i just i hadn't figured it out um and like again on the outside it was so successful but inside i was like there's just there's something not connecting for me so anyway you know that was gosh people don't know this about you no i know so that was 12 years ago that I started that business. And then obviously I was an investor in Light Pink, but I didn't know that you were developing Glossy in the background.

I didn't know. I was doing this all undercover. Had no idea that you had Oh My Glow. That's so weird that it's even like, it was like, okay, you're going to have this, a version of this in the US. Don't worry about it. Yeah.

And it's funny because then you came to Austin and we podcasted together. We went out to net and you were telling me all about glossy and that's when i said laurie did you know i had and you didn't know and so i already was starting to get like really excited just about the fact i was an investor in this i'm like oh my goodness this product one is freaking amazing two feels like an extension of me this is the easiest thing i can promote i'm so glad i invested like i remember thinking that makes me want to cry yeah I just remember sitting there you opposite me being like oh my goodness I'm so glad I'm part of this and then fast forward I mean what six months it's making me cry it really is I'm just like so excited yeah and six months later I got approached by another company

um this founder who is wildly successful had a multiple nine figure exit and wanted to bring me on as the face of another brand and i went all the way down that path with them and something wasn't right and i knew in my heart i was ready to have a supplement company i truly care about helping people get healthier like it's the thing that lights me on fire i love helping women make business get businesses off the ground i love helping them feel like their best selves and i just knew i like feel like it's in my blood in my DNA and I went all the way down this path and what the they wanted to build didn't feel like the way I feel about closely I was like it's just not that and I remember telling them I just don't think this

is for me and you know I knew how big it could be all that stuff it didn't feel like it was for me and I was sitting on the chair in my office and in my head I was like well you know you don't necessarily need to go with these guys that have had this big exit if you want to have this business like have some confidence in yourself yeah and I remember thinking well what would you do and instantly I was like I would do Glossy like that's the business that I would the product is amazing I've been obsessed with the product since the minute I heard about it never mind tried it everything about it feels like me and I just thought and i talked myself out of it so many times like glory i was sitting on that chair and i'm like writing it out i'm like well i would

start this and i'm like so basically i would just start glossy and i'm already invested in it so and then i kept talking myself out of voice note like i wanted to voice note you and say like can i invest more like that's what i thought the conversation would be like can i invest more and like come more on board i really want to be part of it but i kept talking myself out of it and then at one point i was like you know what natalie just shoot your shop the worst thing laurie will say is we don't need any money right now we're good and like can you handle that i'm like yes i can handle that so i remember voice noting just being like laurie i am so obsessed with this product and what you're doing and I want to help get this out there like I really believe in it and I remember

just saying if there's any way I could be more involved then I'm interested and then we started talking about it and it was maybe I would put some more investment in um and you know I'd be I was already an ambassador I was like sharing it from the minute you said I could share it I was already in and I just was like yeah this would be great and then as we started going down the road we started exploring what would it look like to be more involved which by the way when I voice note with you I didn't even think that was an option like I was just seeing like I'm like she's crushing it she's not gonna need a co-founder but maybe like there's another way so it's just amazing that it like all aligned up like lined up like this. Yeah, I think I think when you had sent the voice note, because I didn't know what you were specifically asking either.

Yeah. So I was just like, I'm going to like, what would I love from this as well? And so I think just thinking of what this company is and you know, it's crazy as you're, like I'm just piecing even more together. We had talked about this. The reason that you love the product so much is like, literally, we formulated this for you with you in mind as well in your community, my community, I formulated it for me. I thought of every woman in my life that I was like, I want something for her that she feels like this is a little moment for her that's a ritual that's you know I was looking at all the other products that I was using for like hydration and they either looked really sciencey and they were sciencey or they were super like athletic based or really really salty and I remember like just like standing in front of like my hydration sticks

being like do more like why don't you do more you're so expensive you should do more truly like I was thinking of all these funny reels like it's just a girl standing in front of a hydration stick asking it to be more like I was like why doesn't this do anything that women want it to do and so I actually went to you before Glossy even existed wait I forgot about like do you remember this and I was like can we put in your group in boss babe can we take surveys from all of your women and so I actually surveyed literally your community I have chills yes surveyed your community and it came back the main things that they wanted were they wanted to feel lighter they wanted um to have beautiful skin like they all

it was all like feel better look better lighter less bloating and so I had to break down what that meant because I'm like feel lighter what does that mean lighter is like you know when we would ask deeper questions it was they felt like they weren't digesting their food you know what it means you know when you've had your morning poop and you feel like you could fly that well let me tell you you're gonna be you're gonna do just fine with this so you're gonna feel really right that's actually the side effect that we're hearing a lot of times people are like i'm so regular i take this traveling all the time i sleep so good no but for real yes that's why we did it literally look at we made it pretty though we didn't make it like metamucil it's like here

oh my goodness yeah i forgot about that yeah we did survey my brain was just like oh my god completely so we made this literally with you in mind with all of the women who are listening right now like we created this product specifically from all of those surveys god makes no mistakes no doesn't that always give you chills when you look back on the journey and you're like wait this was always there right in front of me i just never saw it and i also think that's so beautiful because i think both of us went into this relationship too with no expectations but also what i will say i think and we can do another episode on this too i think we went into this relationship um really eyes wide open because we've both been in business now quite a long time and we both know what we want out of our lives out of our businesses and i love how you

came into this conversation really knowing the value of what you've built and i came into this conversation like really no attachment to like i'm so happy where i am right now and like i love this product and i'm gonna promote it whether i'm more invested in it or not and I think that's how it's been so amazing to see it unfold so naturally like that you know what else was really exciting that I think is a really important thing for people to hear is that when we came into this partnership like we've had really open amazing conversations that have actually made me feel immediately closer to you and also know like how you need to be spoken to like what where maybe you know some of the questions that we had asked each other for people who are thinking of partnerships as well is it was like where do I feel like I'm gonna fail you

like it if we actually had to sit down and say here's what I'm afraid you're gonna find out about me and it's gonna like you know I feel like if I was gonna fail you anywhere it would be here and having those really honest conversations honestly I feel like we're not gonna surprise each other yeah and also just we had some other conversations about like okay what what my biggest wound that I have yeah and this would be this and here's what would feel really upsetting to me and like just putting all cards on the table has been really it just that in itself it's been really powerful I think we've had just such amazing number one our personal experiences

just from the past of collaborating with different people and then also we I know that you're a person who also asks mentors all the time before you get into things. I think that that is going to be one of our greatest strengths as we go and innovate and create and expand this is that we were just we were literally at lunch before this. And I was like, OK, so if we want to do this, we're going to go talk to these people first and we're going to get advice from this person. How can we get advice from this person who's already done this huge thing that we want to do and i i feel

like both of us together that's going to be such a strength oh i just feel so excited and the product so good i literally was we were we spent the whole day together which has been fun and as i was getting up cars like laurie i'm so excited for my lifetime supply like i'm so obsessed with the product i want to talk about it and like really get into ingredients and talk about why these ingredients matter why these ones have been chosen and what they all do because one thing that you've always talked about from beginning with glossy is you wanted any ingredient in there to to matter and to be in the amounts that actually makes a difference i'm the biggest supplement nerd i look at everything and i always look at

the values i'm like something can have a million and one ingredients in it i got really good at this when i was looking for um prenatals when i was pregnant because i was hearing there was all of these prenatals with so many ingredients but because there were so many there was a low amount of each and you actually weren't getting everything you probably should have been so I was like this super nerd like comparing all of them looking for what I should be having and that's something you've talked about when you were bringing this together was actually you'd rather use fewer ingredients and use them at a potency that actually makes a difference than just whack all these ingredients on to build able to say, here's what we do. And so that was that always part of the process from the beginning? Yes. So Chris and I had a, we had a network marketing background and also I was in health

and wellness for years. Like my career started in health and fitness. And so when we were thinking of, when I was thinking of creating a product, we called them sticky products, which means a sticky product is something that makes you feel something like you want to go back to it. And it's something that you're not only attached to like the brand and all the things, but like you actually feel better. And so a lot of these other companies, like you don't necessarily feel or see anything, but yeah, I still love certain brands, even though I I'm like not sure if they're working but I wanted people to be like have a tangible experience with the brand so when I went into formulation that was like the top of the conversation is okay if I'm going to choose ingredients they need to either feel something like this I was literally picturing what the

reviews were going to be so I'm a huge visualization manifester, like massive. If I'm like, before this even existed, it was like, what do I want these reviews to say about this product? So when I went in with the formulation team, who's it, they're incredible. They formulated other freaking amazing products. Amazing products. So like world-class. Yes. I was like, oh my gosh, I'm in really good hands they've formulated for these other incredible companies and so when I was asking these questions they were like okay how do you want to what do you want this to look like and they were saying you know you can have all of these different ingredients like this could be really great ingredient you

could have like just giving these lists that would give me some of these results but they're like in the supplement world sometimes when you get like all of these ingredients they call it a fairy dusting so it's just like a little dash of an ingredient where you can market with it but it's not necessarily doing anything in your body that drives me nuts because the amount we spend on supplements to know that actually you're not getting the right amount and you're think you're you're ingesting it thinking it's going to do something. It drives me insane because not everyone knows what to look for or, you know, they're spending so much money on it and they're kind of being duped into these products that really aren't making that much of a difference. It drives me nuts because I know so many people that are like, I don't really know what I'm looking for.

Yeah. And sometimes you go into it and you're like, well, if it does everything and something else is like, sometimes if something does everything, it might be doing nothing. So even when we were talking about marketing, it's like, that can actually be confusing to the market if you try to be everything. So when we took that feedback from all the, all the different groups, yours being a main one that we got most of the data back from, we're like, okay, we want to be skin and gut. Like we want to focus on skin and gut and one of the cool things is is when you focus on the gut you focus on the skin so we didn't have to be like okay what are all the skin ingredients because believe it or not a lot of the ingredients that are like great for your gut are so good for

your skin as well and we'll kind of talk about that so when we were formulating I was like I want an amazing probiotic I need to know that it works. How do I know it works? Okay. Well, this one that we chose has 30 clinical studies. They actually have even more now. And the clinical studies are showing like, here's the data of that, you know, this product actually works. So the one that we chose is all about it is like immune function, digestion, nutrient absorption, body composition. So the studies were like lining up exactly with what we were looking for, for people to feel lighter, for people to feel better. And also like amazing side effects of repairing faster from workouts, different things like that. So the studies on the site of that, it's actually DE-111, which is an incredible probiotic. You can go and read more about it.

It's amazing. But what I love about that particular company ingredient is they're investing so much into their studies. And so I feel like when you have that data, knowing that like, hey, this ingredient actually works and here's the amount that you're going to use in order to start seeing, like in order to get some of this data. So that's why we chose the probiotic. And then we have hyaluronic acid in there, which most people are applying hyaluronic acid topically, which is good. But hyaluronic acid, your body produces it naturally. So ingestible, they're starting to study it, but we'll get lots of fun stuff on there.

But ingestible is truly, I think, ingestible is where it's at to get the results that you want for that. Yeah, and two things. So the first thing, I'm so glad we're doing that with this probiotic because so many probiotics, by the time they actually even reach your gut there's none left of them yeah totally and so they actually aren't doing that much for you i i've went through such a journey on that looking into probiotics and interviewing a lot of people in this space and they would talk about how by the time it actually hits your gut there's really not much left of it totally and so i love i love that and with hyaluronic acid for anyone listening who's like what what does that do that is the thing you really want to apply if you want all this moisture in your skin like i i have a really great serum that if my skin's ever feeling

super dry i put this on but you're right topical is only going to do so much and i know it's the biggest well so i mean for me the reason that i got into um oh my glow in the first place was i had such bad hormonal acne i mean i'm i still have scarring from hormonal acne and i had pcos and i kept going all throughout my 20s i was uncovering all the layers of where that come from and i spent so much money on topical products and i could never get it to clear my skin and the only way I could clear my skin was from within it was the only thing that worked and I am so I mean I I had so such bad hormonal acne I finally got it under control for a couple of years got my hormones fully under control healed my gut all of it and I was so nervous getting pregnant was going to flare me up again and it

didn't and I haven't had a flare-up and I mean we're talking like four years I could never go like a week without a flare-up so to go on this long it's all the stuff that I put in my body like my I have the most basic skincare ever I use like beef tallow yeah which actually I'm like that's that's coming in hot because it's so good for your skin that so many of these products now are going back to the basics. And I focus, I spend so much money on what I put in my body that what I put on my skin feels like I can really strip it back to basics because everything's coming from within. Which I think is a big metaphor for just generally like, I was just chatting to one of my friends yesterday and she was talking about just not feeling herself and she was she had had this vice she was leaning to and i and i had to remind her i was like that vice is like drinking an energy drink versus filling yourself up with cellular energy life force energy it's so different and honestly that's how i compare

all this stuff you can put all of the band-aids on or you can actually work from within and heal and give your body what it needs because on diets it's just really really hard to get what we need out of our diets these days it is and you know thinking about whenever i think about like if you're if you're not feeling good and coming from the fitness world and health and fitness world it was very much like okay these challenges that we would do that were seven days or 14 days all we were doing was just cleaning up what they were putting in their body for seven days. And people were like, you know, they're working out. Yeah. But it was like my best challenges were 20 minute workouts, maybe even three or four times a week. And all of it was about what they were putting in their body, where they would just get like these

mind blowing results of, I feel so much better. Oh my god, I don't feel as depressed. I don't feel my anxiety. I'm like, because what we put in matters and especially when it comes to your skin. So I know if you've like gone on vacation, maybe you haven't treated yourself very nice. Like it's like you're eating crap or you're drinking or whatever. By the time that week is up, you're just like, oh my god oh my god i swear if i eat something shitty then the night before i wake up totally and you can see that on my face and that's what so that is oh for sure like what did you eat last night like i'm just puffy and like yeah you can see what i look like a fish a puffer fish you had sushi last night like yes i don't know what that didn't happen to me in my early 20s, but we're not there anymore. Totally.

And that is so much about what this company is about is it's a reminder, like, to take the time to pour into yourself. It's, like, not – this is such a – I want this to be the domino of the first thing that people do for the day. That's, like, hey, take, like, take a moment to pour into yourself. Like, if you do one thing good for yourself a day, do this. And what happens is we, you know, when we do something for ourselves that's easy early on, that we're choosing that we know is good for us, it truly unconsciously tells yourself, like you are worth taking care of.

And I think that that ripples throughout my whole day. And you and I know this better than anyone else if you're in the personal development world or business world as well, it's like habits, small habits add up. And it starts with small habits. When I'm out of, when I get like off course, when I'm just like overwhelmed, I literally hear myself talking to myself. I'll talk to myself out loud and be like, Lori, just go drink your water. just go start there reset go start there get up from your computer like we know that it's not going to be some crazy fad diet we know it's not going to be some crazy juice cleanse that's going to make you feel better right now that's probably just going to you know make you go from one

extreme to the next it's always like take one good step right now and just do one good thing for yourself oh i love this so much and i'm i'm so into biohacking and like all the devices all the things but i know if i'm not doing the basics none of that matters it just doesn't make a difference if you're not doing the basics like you say if you're not drinking your water if you're not getting outside if you're not walking barefoot if you're not actually dropping in and connecting with people you love like there's so many boxes that you get to tick that actually make the big difference it's like simple things have you taken your supplements today and like I have a like a desk pad and I write every week I write down five five habits that I want to do every single day and it's just simple things I know if I tick those boxes at the end of the week

I feel like a different person to what the weeks that I don't it's the small things it always is it's just the small things like that add up that make you feel amazing and everybody thinks it's going to be a really big fix and I'm like no we just need you to drink some flavored water right now like yeah okay so question how do you take yours because I'm so specific with how I take any like I just love to layer all my habits how do you take your clothes okay I'm so specific with how I take any, like I just love to layer all my habits. How do you take your Glossy? Okay, I'm totally different than you. Okay, great. That's why we're working together.

I'm going to take it like at least one to three times a day. But so yesterday I made a vanilla shake with Glossy in it. So it was a lemon meringue pie shake. Wait, stop. What did you put in that? It was just a vanilla whey. Like I still like whey. I know some people, I did vegan with this once and i didn't love it as much i'm a i'm a dairy

girl yeah it was a vanilla way with just glossy so it tasted like lemon meringue it was freaking amazing um but then i have one in the morning and then i typically have one in the afternoon so yeah i'm a two i'm a two okay so my mornings um I do glossy but I always do it in warm water which fun fact like I know when you're doing powdered supplements it always seems to dissolve better in in warm water too and and because we I was a crazy stickler about the ingredients and not having um chemical chemicals in there which it's funny because a lot of people are like, hey, you have to shake this extra. I'm like, when it's good, you have to shake it extra.

Yeah, you want that. Because exactly, you actually want to look for that because if it blends really, really well, it probably means that there's chemicals in there that are making it do that. So that was a really, that was a tough decision for me. I'm not going to lie. Wait, tell me more about this

because I know I would have been so strong on that. Same. We're not using this. So tell me what, like how that decision was made for you. Let's take a quick pause to talk about my new favorite all-in-one platform, Kajabi. You know, I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything

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I was thinking of all of the people that were going to be using this and I knew that it would be the same questions that I had. It was like, what are these ingredients that I don't know what they are that are on this label right now? And so the deeper that I started asking, the more it was like, well, you really do want that because it's anti-caking and you know, you don't want your product to clump. And I'm like, there has to be something different that we can put in. So I drove my formulator a little bit crazy. But he found something which is rice hulls to make it not cake. And we might have a little bit less shelf life because of it, but it's still, we still have amazing shelf life. But I just knew that we're going to be putting this in our body every single day and it's for our skin and our

gut. So if we're putting in things that actually can irritate your skin and your gut, then why are we doing this product at all? And so that was huge for me. If women are going to be ingesting this, I mean, essentially it's becoming who they are. There's like cellularly it's becoming who they are. And like, I don't want chemicals in this product that are going to be negative for people, for skin and gut. So we just, we had a lot of workarounds. There were certain things that I was like, I had to figure out was I okay with a little bit of clumping or being really clear on the messaging saying, Hey, guys, just shake it extra. Because if you see, you know, some extra fiber in there, whatever it is, like, just know that that isn't what a natural product looks like. So I

think that there's some education that goes with doing a better product because we're so used to our products going on your skin super smoothly like dissolving in your water really quickly and that doesn't necessarily mean it's a good product it could actually mean that there's a lot of chemicals in your product I'm exactly the same like even with skincare I use it's tallow like when I get it out of the tub it's so hot I have to rub it in my hands to actually make it dissolve like totally it's not such a good thing if everything's perfectly dissolvable so anyway i'm so specific so i have mine in warm water in the morning and i always always put a hydrogen tablet in there just all that extra cellular hydration i love it and then in afternoon i always have it in cold water but i put liquid b vitamins in as well i know some

people tolerate those a little bit less i love it and I love putting it in just gives me extra energy so I have my glossy rituals and I know it's like time in the day that I make self time for myself as well like a morning I don't go without it and I digestion all of it we won't go into details but it just makes a big difference for me and then in afternoon I always know like I'm normally in meetings early afternoon I always feel so much better i sit there i normally have a matcha i have my glossy and i just feel like i'm taking care of myself like i'm doing something for me as well as like pouring into my businesses or whatever i'm doing at the time so i'm such a big fan of all of that um okay a couple other things i want to go into a few more of the ingredients because we've only talked about

a couple can we talk about prickly pear and coconut water and why I'm so much happier that we're using coconut water than expensive salt? Or lots of sugar? So coconut water has a lot of trace minerals in it. And it's also known for electrolytes. And so instead of, you know, what I was noticing is I was using these hydration packets I was using them like two or three times a day I'm like I actually think that I'm getting bloated from the thing that is supposed to make me not bloated like being hydrated actually makes you less bloated unless you're hydrating with a crap ton of salt or sugar in which I was and I also a big

part of that was just like I was doing it because it was making me drink more water because it was flavored and I'm a little bit like a toddler but I think a lot of us are we're like we want like something flavored to look forward to and like we sit on our computers a lot we're doing a lot of work and I think that it's a moment to like break up the day and look forward to something yes I know flavored water we never thought that would be something we look forward to as adults but you know we do flavored water. We never thought that would be something we look forward to as adults, but you know, we do now. Are you that personal?

Like 10 beverages on the go at one time? Always, always. That's why I'm like, I absolutely should be in this company because I'm just, give me more beverages. So I wanted to do something that was like, had the same idea, but done in a more natural way

that maybe would not make us feel as bloated. So there is some sea salt in here, but it doesn't have the same idea, but done in a more natural way that maybe would not make us feel as bloated. So there is some sea salt in here, but it doesn't have the same amount. It's like a very small amount. So that's why we chose coconut water. And then prickly pear was actually, it's funny because prickly pear came into the picture because it was, I was thinking of doing an upsell to Light Pink, which was the light wine company company and prickly pear was in all of these hangover um it was in all of these like hangover tablets that you could take and I'm like I want to learn more about prickly pear but prickly pear is actually an ingredient that's been around for thousands of years it's called Nepal cactus is like its official name and prickly pear is a it's it has so many different incredible things

about it but one of them is it has um like prebiotic characteristics in it as well which was another great thing for gut and there's a lot of different info on it for your skin and just the fiber that's in it and also apparently it's supposed to be good for hangovers which i'm like hey hydration if someone's using this as well, this is really awesome. So prickly pear has been, it's also associated with helping bloating. I'm obsessed. Literally, every time I was looking at this, I'm like, this is the product I would formulate. This is the product I would make.

Okay, so one thing you mentioned was reviews and having those on your vision board. How have you felt seeing the reviews come in? what are like some of the favorite things that women have been saying and I'm saying women I know it's women are men but mainly women okay so the men part is funny because it's the men already stealing it from the women and they're they're sending stories about it right now they're like no really I'm getting really angry with my like this is causing a problem with me and my husband because he's taking out of my monthly pack right now. He needs his own subscription. Yeah, you need to go get your own subscription.

You're going to love it. Glossy guys. Glossy guys and glossy girls. Okay. The reviews for me are, like, the most exciting part. I literally read them this morning again. I go on every single day. It's a crazy obsession.

Just wait. You'll get the obsession as well. I already got the obsession. Oh, you're're looking at it um I think a big one is like oh my god I'm only two weeks in I already feel like my skin is glowing I'm already getting compliments um I'm sleeping better I feel like my tummy's so much flatter I feel like I'm not bloated I feel like I'm more clear um I'm actually surprised at some of the reviews that are coming in as quickly as they're coming in. So that was actually that was a huge one for me is to get reviews two weeks in that are saying how much of an impact that this product is already having

in their bodies and that they're seeing it on their skin. So we do a little glow factor bar to see like, you know know how much the glow factor is and glow factor is always like over like 80 which is exciting it's so exciting i'm so so excited okay so let's talk a little bit about what we've got coming up so um we were just strategizing and visioning on like the amazing people we want to see talking about glossy and having it as part of their routines and we were setting milestones on how many subscribers we want to have and it feels we were just talking about at lunch but it feels so exciting to be in the beginning stages of a business again like doesn't that feel really I mean it's it's the most fun yeah it's like the part where

and this is the part that I really want people to hear is there's so many challenging things about the beginning part and there's so many challenging things about the beginning part and there's so many challenging things about the middle but it's also the best part it's the part where you don't know if you're going to make it or not it's the part where like nobody has like a big say on what you're doing like you really get to be you get to you know like get the data from your customer you get to be super innovative you're not attached to anything yet like it's so fresh and new and it can be anything that you want it to be and like let yourself get your hopes up like just let yourself really get into that place and try to stay in that place as long as possible because I feel like that is the energy that's creative that's exciting that's the

magnetic energy that draws people to you. Like how excited we both are. We need to always remind each other to be this excited and how lucky we are. And every day in my gratitudes, Chris and I do our, we do something called the power nine, which is like, so the power nine is three gratitudes and then it's three excited abouts and it's three grateful fours. And I am not only excited but grateful for every single day that I have a company that feels like a creative outlet that I get to build no matter what state it's in. And so I never want to forget to be so grateful for that. And also you've been in them so much lately because I'm like I'm so excited now that I have a sparring partner to voice note. I literally was like are you how do

you feel about voice notes I'll keep them fast but I'm gonna be like I'm so excited about this what do you think of this like I can't wait for that when it's just like yes where when we send ideas back and forth like look at what this company's doing oh my god I love this like what would our version be and that is that is the fun part of this I don't want to lose that I love what you said about let yourself get your hopes up. One thing Brendan Burchard says a lot is a lot of people don't have a fear to start or a fear to be seen. They have a fear of being seen starting small.

And it reminds me of like, I definitely have felt those fears. Like, oh my goodness. Like, I definitely feel like there's a lot of eyes on us building this company from scratch and it could totally not work which by the way i'm praying it does but it could totally not work and really getting over that fear has also been a thing of like it's it's really nice to be in that place and to and and i want anyone hearing this to to be okay being seen starting small to be okay talking about your, even if you're in the teeny tiny stages and like every new subscription is like, oh my goodness, do you know this person?

No, I don't know this person. This is a stranger buying our product. A stranger bought it! They don't even know who we are. Yeah, it doesn't get old. And I think it's so exciting to, if you're in those early stages of your business, don't let that get old.

Like don't wish yourself to be so far ahead that you miss out on on the preciousness of those moments and also another thing that i want people to take away from this is like shoot your shot like i didn't know what was going to come of this i really didn't and i was putting i think i think it was really nice to be able to put it out there with no attachment like I was not attached to any way that this could go and I knew that I would be doing myself a disservice if I didn't put it out there that I wanted to be more involved in any capacity and so for anyone listening if you are sitting on something where like you want to say something but you're nervous you know what might people think what if I get rejected to just put yourself there. You never know where it might go.

You know, it was so exciting because I hadn't even thought of a partner at this particular point. And I was like, just had a moment where I remembered this whole thing started because all I want to do is collaborate with women. It's like my biggest, deepest desire in life is to do things with other women that also show other women what's possible. And I already have heard people just say like, right down to, you know, bringing the, all of the 54 female investors in, like, you can't imagine what that did for me. Like I, I didn't think that I had the skillset for that, but watching you do that with no background, like that just made it feel very possible because you told us how you did it that you got this person to help you and you learned

how to do x y and z and you know I think for us also coming from the space that we're in a lot of our friends don't have products like it's not it's not a normal thing in the space and I think what's gonna it's like being aware of what you and I can do together for other women who you know in your community as well in my community to go hey what you thought was possible for you has now expanded because now you have somewhere to look whether this wins or fails like you now have somewhere to look where that you can say hey well they tried it and even if it fails which it's not going to by the way because I've like I just know but even if it does because that's what you have to do and you have to say these things to yourself like you have to be okay no matter what happens um but even if it does it shows people like hey

you know like even with light pink like hey she failed she pivoted like it wasn't a failure it was it was a pivot or it was a learning lesson or whatever that looks like standing right still alive and honestly I feel like I'm more confident more like powerful more just I love who I am more than ever from that from the hardest thing that has ever happened to me like in business hands down I love that so much and you know I just had the biggest chills when you were speaking I just had this memory pop up when you were saying like your biggest thing is connection with other women. So I remember the first time we met. Do you remember the first time we met?

Okay. So I lived in San Francisco at the time. And we were both on. It was like Good Morning La La Land. Yes. And I flew in for it. And we met. And I remember you, like, drove me from the interview back to my hotel.

And so we kind of just lightly connected. But then I moved to LA. It was like a year or two afterwards. And I didn't really know many women at all. I like lightly had some Instagram friends. And I don't exactly remember how it happened. But I'm pretty sure you reached out to me. And you said, I'm going to help you make friends.

I'm going to put together a dinner. And you organized a dinner at Elefante and you invited me along and I met so many women who I still class as like my it's making me emotional like some of my closest friends and that was I totally forgot about that yeah I just as you were saying that I had this vivid memory come in my mind and like yeah that was the one of the and you didn't really know me and you were like I'm gonna help you make friends in this city that can be quite scary and you just invited me along to this dinner and invited so many women that I like had seen online and like was I was so excited to be there and it can and I just connected with people and like you

set it up so that everyone was going around kind of speaking about themselves a little bit and I just I just had this full circle moment of like yeah that and I I've always felt that from you from the beginning like how much of a girl's girl you are and I just love a girl's girl same I'm the same way and I just it's kind of like if we have this great thing and we you know you have an incredible community I'm just really really thrilled about the different skill sets and pieces of the puzzle that are coming together with having you come in. And I just feel like that is such a bonus for this company is you do have very opposite skill sets of me, which really excites me.

I think sometimes in partnerships, like in the beginning, I used to look for people like who were exactly like me. And you don't realize like that's actually that's actually doesn't do that great because then there's just two of you who want to do the same damn thing all the time. So some of the things that we had chatted about, you're excited about. I'd love to hear some of the things you're excited about with the company. I love brand so much and I deeply adore product development. I love ingredients formulation I love seeing what's out there and thinking how can we do it better or how can we take something that women are spending so much money on by taking multiple different things and combining it into um a formulation that makes it

easier to stick to you know is cheaper has better efficacy like I'm I'm like deeply excited like that's why I got into business in the first place I wanted to be able to make products I wanted to and I love that inside boss babe too I love putting products together that are gonna impact women's lives so I'm deeply deeply excited about that I think the brand you have put together is amazing and I just feel so lucky to step into it and like we had such an amazing photo shoot today and just to be able to partake in the creative direction of that I love all of that stuff it lights me up um and I love having a sparring partner that's so freaking good at marketing and like all of like it gives me a chance to sit in a different seat too which I'm really excited about what about you oh my gosh well I'm so excited that

you're excited about just formulation and ingredients I'm really like I love doing that but you go way deeper than I do which I love it's just kind of like I can ask you about an ingredient you're like oh that's for this or it does this or it does this or this is the new one that everybody's using for this and I'm like oh girl you're in it with like way deeper than we were talking about sandwiches this morning everyone they're like did you say sandwiches no she said sandwiches injecting injecting into your face yes so you never know future product we'll see I don't know um I'm also excited about how linear you are and how systematic you are like all systems as well which I think that that's going to be so powerful for this company because I am very much like a creative visionary

I want to be out in the world bringing like those partnerships in I want to be collaborating with people I want to be like bringing the eyeballs in I want to be on podcasts I want to be speaking on stages about it um so we just have so many different I'm also very excited about all the things you said but it's kind of like I feel like that'll be fun to not only partake on but I feel like it's kind of like Chris and I have this thing where if we're even fighting or like deciding what we want to do for the weekend it's like if one person is a little like you can tell that person is like way more passionate about it we go okay you win this one i can tell yeah like okay formulation you win this one i can tell because you just are like never gonna you're not gonna put this to bed you're like never gonna quit

on this i'm gonna be the like fighting for all the ingredients like challenging our formulators i know we can find it this way let's do it this way and you know what they do they like always do because we were told no multiple multiple times like you can't do this it's gonna cake you're gonna have zero shelf life you're gonna hate this and i'm like i'm still loving it it's still so good speaking of other ingredients too we also have magnesium so we have um a marine magnesium and it is uh like a really bioavailable magnesium, which I love knowing about it. And magnesium is such an important ingredient for you to be consuming. It is like muscle function, nerve function. It does so many different things, let alone, you know,

we know that it's related to sleep and calm and all of those things. And you know, going to the bathroom regularly also is amazing with magnesium. And we have zinc, which we don't have too much zinc in there. Because if you go extreme on zinc, some people can have like a bothered stomach by it. So we have a really low dose of zinc, it can also actually irritate the skin if you have way too much. So we went really low on it because at a certain amount, it helps the skin a ton. So we put zinc in there because it is such a big skin ingredient and is so good for immunity as well, which is awesome, which is why so many people travel with it and take it all the time. And then we do vitamin C. So vitamin C is like one of the most known ingredients in skincare. And vitamin C topically is good, which is why it's so popular,

but ingesting vitamin C. So your body cannot make its own collagen without vitamin C. And so because our bodies do not make vitamin C, we actually have to supplement vitamin C in order for collagen synthesis in your body to happen, which is crazy because some people are not getting it. Like if you're not taking a vitamin or as you say a vitamin, if you're not taking a vitamin, you are literally, if you're not taking vitamin C, your body's probably really struggling and maybe you're getting it through some of the things that you're eating, but specifically making sure that you have like the daily allowance of vitamin C. And that's why I think this kind of education is really important because a lot of people,

if they're formulating something for skin will often put collagen in. But like you say, sometimes it's about stepping back a little bit. Okay, you can put collagen in, but what if you could support your body in making its own collagen? That's a lot more powerful,

plus all of the other benefits. How long do you think until I start saying vitamin? Vitamin. Vitamin, hey, you got vitamin? Vitamin. Vitamin. Hey, you got vitamin C. Vitamin C. You sound like Lori. It's coming soon. I love it.

I am so excited to be doing this with you. You have created a truly phenomenal product that I'm obsessed with. I was obsessed with before I even got involved. So I just feel like I'm on cloud nine that I get to like link arms with you and see what we can do with this business. Like it's so exciting and I'm so grateful that we get to also share this with our amazing community of entrepreneurial women to share along the journey. Like let's just be very real about what's working for us. What's not like getting a chance to build something from scratch it's amazing for us but i'm also secretly or not so secretly so excited to be able to share it with other women of saying like this is what's

really working right now or this move the needle this was like this company i have chills again like it's so it's so twofold it's i i we want this for women to be like such an important part of their ritual and to like take that time for themselves and get the results that make them feel good because you have to support the vehicle that is doing the business and that's you like at the end of the day if you are not and I know you're so passionate about this if you are not taking care of you your business can only go to the extent that you can and so if you're not growing and if you're not if your health is not getting better like your business can't get better Like you actually have to get your health better if your dreams are getting bigger. I remember in the middle of building the alcohol company, I was not

taking very good care of myself because I just got, I got really low. I got really depressed about like just this company was in front of me was my margins were disappearing because of pandemic and so many other things. And I got this like verbal download. I don't know how you hear things, but for me, it's like a voice. I don't know what voice it is. It might be me. It might be God. It might be whatever. And it was like, you need to upgrade the operating system. Like you need to take care of yourself. Yes. I don't know why the voice said upgrade the operating system. Like I'm some robot or something, but it truly was like, if you want to go to the next level, you got to dial in your health again. Like you've lost yourself a little bit. And when I started to

dial my health in, guess what? Guess what started to this idea came? Literally, it was like, we all get lost along the way and we all forget. And sometimes we just need like these basic like staples that remind you, oh, yeah, that's right. I'm worth it. Oh, yeah, this thing makes me feel good. Oh, this is a good place to start. And so it's that one simple thing you can do every day. But the other part of this is that how am I ever supposed to, like, I'm, we're both women who breathe life into women. Like our purpose on the planet is to give women a path and to give them hope and to like just expand whatever dream they have, like to think bigger. I know that's why I'm here. I know that's why you're here. How can I get them to think outside of the box and to think bigger if I'm not willing to put

myself in that situation? And I knew that if I wanted to like blow the lid off of what women think is possible, that I have to do it for myself. And so it was the scariest leap I've ever taken in my entire life. But if I don't do it, who's going to do it? And how do we bring this back to the community? And that's why I'm so excited about you coming in too, is that I know that all of these lessons are not going to go to waste no matter what. Like everything that we learn is going to be, we already have plans of like, how do we, you know, integrate this into our ambassador program? How do we teach them about sales? How do we teach them about what this looks on the inside?

How do we show them that this is like possible, whatever they're thinking is possible? So that's why I'm so excited. Yeah, we're going to bring everyone along on this journey. I'm so excited. Well, cheers to Glossy. Cheers to Glossy. I cannot wait to see where this goes. I know, just wait okay if you enjoyed this

episode and you're excited to try glossy i'm really really excited to let you know that we are doing 40 off just for the boss babe audience you cannot get this anywhere else because i'm really really excited for you to try it so we're giving you the biggest discount we can possibly give you so that you can go ahead and try it so if you want to try it go to getglossy.com that's getglossy.com and use the code boss babe it's going to expire in a few days of listening to this episode so I really really want you to go and give it a try so that's getglossy.com and use the code boss babe and you'll get 40% off your first subscription