the bossbabe podcast - 393. We Spent 3 Days With Entrepreneurs Worth Over $100M - Here’s What We Learned…

Episode Date: June 25, 2024

Step behind the scenes with Natalie + Lindsay as they share their biggest takeaways from spending 3 days with entrepreneurs worth over $100M. From scaling, growing revenue/profit + how to operate your... business to deep nervous system regulation, and the importance telling the truth - today’s episode will give you a peek into CEO Mama and what makes it such a special + life-changing experience for the women inside of it. If you’re an entrepreneur + mama, press play because this ones for you! TIMESTAMPS 00:00 - Introduction 1:30 - Life Is Going To Life 4:30 - The Importance of Curating Community 7:30 - Business Advice, Deep Nervous System Regulation + Integration 10:30 - Scaling For Scaling Sake 13:40 - Thinking/Doing Things Differently 17:45 - Sunk Cost Fallacy 20:00 - Operating Your Business From Fear 25:00 - Growing Revenue + Profit  28:00 - The Nervous System 31:17 - CEO Mama Invitation RESOURCES + LINKS Interested In Joining The Next Cohort of CEO Mama? Send Natalie a DM on Instagram & Share About Yourself/ Your Business. Join The Société: The Place to Build A Freedom-Based Business. Get Our Weekly Newsletter & Unlock Insights From Natalie On All Things Business, Strategy, Motherhood, Nervous System, Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

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Starting point is 00:00:00 Just a quick note to let you guys know that we will now be releasing episodes on Thursdays and Saturdays instead of Tuesdays and Thursdays. We've noticed that so many of you listen more on those days and so we're going to release the episodes accordingly. We'll do it as a test and see how it goes. I'm always open to feedback if you want to drop me a DM at IamNatalie. But yeah, the episodes will now be Thursdays and Saturdays. Welcome back to the Boss Babe Podcast. Okay, today we're going to talk all about some of our biggest takeaways from being in our See Your Mama $100 million room. And we were talking about wanting to do this because I think it's always really important anytime I get back from any kind of mastermind, I always want to bring everyone else into the fold like even if you weren't there I want you to feel like you have a seat at the table so just for this episode Lindsay and I were going through what our biggest
Starting point is 00:00:52 takeaways were and we'll talk through them and just really open it up so you still feel like you were there even if you weren't so Lindsay you want to kick us off yeah I I love this conversation because I feel like a lot of people are so secretive about their masterminds and they gatekeep. It's like until you're in, you won't know what's going on in the room and we're the total opposite. It's like every time I sit in those rooms, I get full body tingles of like, this is so incredible. And the energy in here and just the humans, they're just real humble people who have figured out ways to be successful, not without their troubles and obstacles, but yeah. So we
Starting point is 00:01:32 really wanted to share. So yeah, I think, you know, my, my biggest takeaway, we were talking before we pressed record just on you and I personally in our like life is going to life situations that are happening. And I think that's really my biggest takeaway of being in these rooms with super successful women that have huge followings and have built really, really successful businesses is life is still going to life. Like they, there is no one and no level of success that makes you immune from hard shit happening and hard shit happening in the periphery to the business. Yeah. In the business too, like people quit or a launch doesn't go well or like something happens in the business you have to deal with. But I'm talking about in the periphery of life and you around the business where I don't
Starting point is 00:02:16 think there's a single woman that's ever been in any of our rooms that has not had something happen personally or in their relationship or with their health, where it threw them for a loop and it threatened the business because they were taken offline, I think that was some of the most epic impactful conversations that we had was when someone was like, I don't really need business advice, but like, this is happening with my home situation and my childcare. And it's throwing me for a complete loop or like, this is happening in my relationship. And it is so distracting. I can't, I, I, I don't care about my business right now, or I'm having this health thing happen and I'm scared to death. And I kind of just want to set the whole business aside while I go on a healing journey with my health. Um, and, and I, I think it's, I think it's important
Starting point is 00:03:18 from the outside looking in, when you look at really successful people to know they are not without the life is going to life situations. And I think what differentiates really successful people and, and then the benefit of being in rooms like that is as soon as something like that happens, you have this place to come and you can be completely transparent and vulnerable and say, this is having my relationship, or this is happening with my health. And it's really scary. It's really distracting. I can't say this publicly because I don't want to freak my team out or I don the openness of people who are like, let me help, you know, like we, we want you to be okay. So I think that's my biggest one is, is just watching
Starting point is 00:04:12 humanity and the sisterhood aspect of it, you know, of like, I just want you to be okay. I don't even care about how much money you make or how you can help me in my business I just want to know you're okay as a human I really agree with that and I do think it's really important for people to have that kind of space to go because like you said this is one of the few places where they can be really vulnerable and open you know they have these huge online followings or are very well known in their industries and might not feel comfortable just dropping into a random Facebook group or a mastermind that they think is going to be filled with their own clients I know I've had that too sometimes where I've joined something and it's a lot of clients that I work with and for me you know I still want to hold that professionalism so I can totally see that that's one of the only places they can be. And to go and just get the answer that you need and have that full confidentiality, which is something that we make everyone agree to when they come on board, is really important.
Starting point is 00:05:12 And I think also it goes into the real curation element of all of these groups. I think curation is incredibly important because if you just let anyone in and you don't know how, you know, in integrity they are, you don't know, you know, integrity they are you don't know you know what's their experience in the past with masterminds then I think that can cause problems you want to have people in that group who are genuinely supportive of other people who are willing to do their own work in rooms like that who are willing to show up and be vulnerable and also commit to being confidential I think all of those things are really important. And there's only been probably one instance where we had a feeling of, I don't think this person would be an amazing fit. And we kind of overlooked it. And instantly we were like, okay, we need to, we need to take that the application acceptance back
Starting point is 00:06:00 because we just knew this kind of thing can affect the entire group and it might sound like a you can't sit with us kind of vibe that's not what it is at all but we take it really seriously when someone trusts us enough to bring their really intimate personal and professional challenges to the table that we won't just let anyone in so that is really really important and there's definitely been you know comments in the past about how hard it is to get in to see your mama. And I really think that's what makes it so good, though, is, you know, when you're in the room, you can trust being in the room.
Starting point is 00:06:33 Yeah. And I think those of us and people listening, if you've ever been in a room where you felt like you couldn't tell the truth, you know exactly what we're talking about. And I've been in those rooms where I'm like, I feel tell the truth, you know exactly what we're talking about. And I, I've been in those rooms where I'm like, I feel like I need to sugar coat something, or I need to kind of, um, dance around what's really happening and like, make it sound less bad or like better because I don't want, I don't want to look like I don't belong here, or I can't handle this by myself, or I don't want to like feel shame for needing support on
Starting point is 00:07:06 something that's not business related if I'm in a business mastermind and I think that's something especially with CEO Mama and I think that's just inherent to a mastermind that's for women who are mothers you know we really of course a lot of what we do is business focused. And I mean, we can talk about it. But like, one of the takeaways of being in that room is people apply what we talk about, they apply the business advice, and then they have like multimillion dollar launches, and they've never gone above six, low six figures, and all of a sudden, they're making a million dollars on a launch, or they apply a system, and then they can work part time or or, you know, like we have real tangible business advice results in there too. But I think we set the expectation with the program upfront that it is just as much about your life and your humanity and your nervous system and your
Starting point is 00:07:56 motherhood as it is about your business. And I think sometimes I can sound fluffy coming in. They're like, oh yeah, I'm at, well, that's great, but I'm still here for my funnels. And then when we look at all of our feedback forms and stuff after retreats and people who have our cohorts that have completed 95% of the feedback is like, yeah, the business advice changed my life, but the much bigger, deeper impact was the people I met and the lifelong friendships and the feeling of being able to come into a room and express stuff that I have not said to anybody else about how, you know, life is lifing or, um, and to feel no judgment and that I'm completely safe here. Nobody's going to put up a reel or a story that's like, did you know that this, I can't mention her name, but she's in a mastermind with me. Like, I don't know about you you but like I've been in those rooms before where people would have like sidebar conversations publicly about
Starting point is 00:08:49 like what they're hearing in their mastermind and I'm just like oh I never want to feel like build a room or host a room that doesn't feel safe to be in uh-huh um yeah there's something too that I've I've noticed since the first ever retreat we did with CEO Mama, we can teach something on the business side. So we always teach the most cutting edge funnel and digital marketing strategy, like very cutting edge and it's very direct. Implement this, it will work, like very, very direct. We can give that piece of advice and do no nervous system work and that advice will probably not get implemented or get implemented the way in which is going to get results or we can give that advice we can do deep nervous system regulation and we can integrate and that advice goes and gets
Starting point is 00:09:40 implemented on such an expert level that's what always blows my mind because I just feel like the strategy without that regulation and deep work never really translates the way people want it to I think that's something that knowing it now and seeing the direct results of it like seeing the wealth that that kind of strategy has created and like we're not the kind of mastermind that shares these screenshots you know that's just important to us but seeing the wealth that it has been able to create really has me realize i will not do it without the nervous system regulation and anything i do moving forward it's really really really important yeah so what's your biggest takeaway is it that or is it something else no um mine is different so
Starting point is 00:10:26 one thing i was going to mention is yes they hit their biggest financial milestones they've ever hit however i feel like they do it in a different way so my biggest takeaway from being in these rooms is these women are sick of scaling for scaling sake and sometimes they're not even aware that they do it until they kind of say it out loud and we dig into it deep and we ask a lot of the questions and before you know it they realize they're scaling for scaling sake and the profits going down the stress levels are going up the team size is getting bigger they're getting further and further away from doing the thing that they're really good at or they enjoy and when we dig into why like why are you doing this most of the time the answer comes back I don't know I thought this was what I should be doing and I thought it was going to
Starting point is 00:11:15 make me happier and I thought it was going to give me more freedom and actually it's done the opposite and there's a lot to be said for that because yes, all of that is true. And it doesn't mean that when you're not scaling for scaling sake, you're making less money or you're capping your wealth. That's not the case at all. And I think we've been able to demonstrate that really deeply at Boss Babe with the way that we have changed things up in the last couple of years. Our numbers have never looked better, but it's very intentional. And I do think it takes a lot of the inner work to be able to run the business like that
Starting point is 00:11:47 and to make those kinds of decisions. But whenever someone is scaling for scaling sake, they are so deeply unhappy because it feels unaligned. And I will say, you know, the women in this room, they aren't building VC-backed companies and most of them aren't building businesses they're gonna exit. Yes, we have had women and do have women in the room that have had nine figure exits or
Starting point is 00:12:07 you know have had that but it's not necessarily the reason that they are doing the business that they're doing now they're in these kind of rooms because they're wanting that level of freedom with abundance but the freedom and so I always get really excited when I can dive into someone's business and help them hit those huge abundant wealth and freedom goals but without doing it in this like templated blueprinted way. Like let's dig into what you want. How do you want your life to look? And I just realized a lot of people don't believe that they can put out here's the money that I want to take home like here's the exact number and here's how I want to spend my time they don't realize they can be really intentional about those two things and there's always a way to reverse engineer it to make it
Starting point is 00:12:55 happen and that's the one thing that I get so excited about in these rooms is when we are doing spot coaching and I ask those questions and we're able to reverse engineer a way that they could do it. That makes me feel really happy because you just know it impacts them on every single level. Their relationship, their motherhood, their health, everything is impacted so positively by them changing and doing it that way versus the typical, I did this because I think I should and eventually I'm going to have this and it's chaotic and it's exhausting. And they're sitting in these rooms saying, I've built something that on the outside looks absolutely
Starting point is 00:13:32 incredible. But honestly, I feel like burning it down. And I'm always the first to raise my hand saying, I've been there and I walked away from my entire company. Let me tell you what I would have done differently and what I have done differently. And I like being able to give that perspective. Yeah. And I feel like some of it is, how do I say this? It's like almost like they need permission to think differently. It's not like they need permission to do something different because they're bosses. Like they run businesses. It's not like anybody in there needs permission to do what they want, but it's almost like they, they get into the room and then they ask the question and there's this sense of permission to hear other perspectives and kind of surrender to it almost to say, Oh, maybe that would work for me in a way where perhaps in the past they're closed off to
Starting point is 00:14:21 the idea that that model or that reverse engineering answer would even work for them. You know, people who have never done webinars or never launched group programs or never done one-on-one and, and, you know, we're challenging them to look at all these options and, and they're like, oh, well, I've never thought that that would even work for my business, you know? And, and so it's not necessarily permission to do what they already know that they want to do, but it's also permission to apply different things and, and different models into your business. And I, I relate to that so much in my past entrepreneurial stuff, because it's like, well, I'm already down this path. I got to just keep going down this path.
Starting point is 00:15:00 And this, you know, I've built this type of business. This is the only model that will work for me. And then you come into those rooms and you hear kind of the lateral moves or the kind of out of the box way other people are running their businesses., you know, and the marketing expertise that you give in those coaching, those one-on-one coaching sessions, but also like other people in the room going, I did that and here's how it worked. This is, you know, I applied this, I used this tool. And so you just get massive transformation so quickly. And I think the other part of that that I wrote down is, is you said it, it was the intention. And I think the other part of that that I wrote down is, is you said it, it was the intention. And I think that's the other thing that is so interesting in those rooms is watching people come in with one intention and leave with a different one. Like, and you said it, but I think it, it warrants saying again, which is a lot of people come into those rooms with the
Starting point is 00:16:02 straight up intention of business growth. Like I want to grow the business. I want to hit this milestone and investing in this mastermind is going to help me hit this milestone. And then they sit through a few sessions. They hear other people get coaching. We're in those mastermind sessions. And all of a sudden you can see the intention shift to going, wait a second, maybe the number isn't why I'm here. You know, it's like, I want, I want to grow, but I want it to be enough. Or I want to actually like, I don't even care about the top line number. I just want to be doing less of everything in the business. Like I want to learn to delegate, or I want to systematize this thing, or I want to put this on evergreen so that I work less, but make the same amount of money. And I think I, I love those moments where you see someone's brain switch in those coaching
Starting point is 00:16:51 sessions. And they're like, Oh, maybe I don't need a seven figure business. Maybe I need a high six figure business with a couple delegated team members at high profit margin and me only working half as much, you know? So I, permission and intention, I think are, are subtleties that you touched on that I think are also really prevalent in the room that would be hard to, like, I don't know how we put that on a sales page, but I think once you get in the room, it's like, oh, being around other people who have, or maybe a little bit ahead of you, or who have made kind of confronting decisions in their business gives me the sense of permission to think differently about how I would reverse engineer into a different outcome. And nothing is off the table.
Starting point is 00:17:36 Like, I can do anything I want in my business. I'm not locked into a previous model agree um and i also i love watching the shift when people like over the sun cost fallacy like you said they've gone so far down this path or they feel like they're stuck to this path and the realization that wait a minute i am the boss and i had my own realization around this but wait i am the boss I get to decide like what we would throw suggestions out and it would be I can't there's no way I can make that work that wouldn't and then all of a sudden something clicks and they're like holy shit I'm the boss like I get to actually decide I get to change things up and this all gets to start with me and I think when you have built a big business and you have a lot of clients and you have a lot of team it's really easy to like get caught up in feeling on the hook for everybody else Brendan
Starting point is 00:18:31 always says this to me but he says the tail doesn't wag the dog so when the tail wags the dog it means that like your team is actually dominating the situation. The usual rules are reversed. But he's like, the tail doesn't wag the dog. The dog wags the tail. And what he always means by that is he never, and I see this firsthand, he never ever lets his team stress him out or push things on him that feel misaligned.
Starting point is 00:19:03 He refuses to have stress in in like bad stress in his business and that's how and whenever his team start wagging the tail he's able to switch it out and has awareness around that and he says he always says if you want longevity in business this is something you have to figure out and it's something that he said to me numerous times and sometimes it takes a while to land because i have all these excuses of you know i can't because of this and i'm on the hook for this and what about this i've committed to this and he's always like remember the tail does not wag the dog and it's such at first a mindset shift then it's something you can execute but again it comes back to like the mindset stuff the inner
Starting point is 00:19:46 work that part's really important if you want to make the changes on the outer world it makes me think as you're saying that i'm like oh it makes me think of a conversation you had with james wedmore a few weeks ago around fear and and how fear also starts to be the tail that wags the dog like if you start operating in your business from a sense of fear, you're making decisions in your business for some future outcome that you'd actually don't want, but now that's what's driving you. And so, yeah, now the fear tail is wagging the dog and the dog is starting to go down the path of telling the universe, okay, well now I'm making decisions based on this fear outcome. The universe is like, okay, fear outcome, that's what we should give you. And you end up down this path of like, this isn't the
Starting point is 00:20:27 business I wanted. It's not making the money I want it to make. I'm working way harder than I want to be making. And it's making motherhood feel hard. It's making relationship feel hard. It's making my body whack out, you know? And it all kind of comes back to in that moment of like, yeah, is the tail wagging the dog? Like, are you, whether it's team or, or perception, external perception or fear, making you make decisions in your business in a way that you know, intuitively are not the right decision for the business, but you're doing it out of one of these other metrics, you know? And I think that's something I do feel like that's something that in a nuanced way, almost every conversation in those CEO Mama mastermind sessions comes back
Starting point is 00:21:12 to is like, what's what do you really want? Like, what's the truth here? When you cut through the team member who wants this, or the clients that are asking for this, or the fear outcome you're trying to avoid in your business or your life when you back up one more step and you're like hey okay this stop wagging the tail like what does the dog want today like what do you actually want and I feel like what we've created in these rooms and I and this is like the core of this conversation is we've got to create safety in this room for for a woman who is a CEO and a mama. Most of them are breadwinners. Most of them have been ambitious women from the day they were born. We have to
Starting point is 00:21:52 create the safe space for them to be like, you know what I really want is this thing or less of this or more of that. And the emotions come out. And God, how many of us have cried in those rooms, right? Every time. We have to create the safety in the room for the truth to come out. And usually when the truth comes out, now we can actually help people. And that's when the reverse engineering is this light bulb moment, because it's like, okay, if the truth is that you don't want to do six launches a year, and you don't want to do all these things, like then let's, let's, let's find a way for you to make the income that you need with one launch a year. Here's how we would do that. Or if you don't want to do this program anymore, but it's the main revenue generator in your business. Okay, great. You don't want to do it anymore. That's totally okay. Let's figure out a way for you to generate equivalent revenue with other offers in your business. Or like you don't want to have a big team, but you've hired a bunch of people. Okay, not the end of the world, we can find a way for you to let people go and build,
Starting point is 00:22:50 you know, restructure the business in a way that is graceful, and feels good for everybody. Like, and those are all real conversations we've had, right? And it but it took the person getting to this moment of like, actually, the, the truth is, here's what I want. And can you guys help me with this thing? And I just think like, I haven't been in a lot of rooms where I felt safe to tell the truth. And I think that's the biggest thing that we've done with CEO Mama is with everything we've already talked about with the acknowledgement that life is going to life with this acknowledgement that like, we don't want you to scale for scale sake. Like we want you to scale if that's really what you want. And this acknowledgement of like, we're here for, to have real permission, permissive conversations,
Starting point is 00:23:36 like anything can come up. You can tell us the truth about anything and we'll help you. And I just think that's, what's rare. And then, then you take the step back and you're like damn and this is a hundred million dollar room like most of these retreats when we get 20 or 30 of the women in the room together and you total up the the just the annual revenue of their businesses we're over a hundred million and it's like okay this is this is the microcosm of of the future of business that you and I are after, right? It's like we want women who are influencing business like the women in this room are to feel like they can tell the truth and they can come in and they can sit in here and say, here's what's really happening in
Starting point is 00:24:17 my life or my business and here's the support I need with it and not be judged and not be told that, not gaslighted, you know, like, oh, you should just keep going. Like, why would you throw that thing away? They can come in and feel really held. And I think that's, that's why I do it. That's why I wanted to be a part of it from the very beginning is like, there's nothing else like this. There's nowhere else like this that feels this safe to be truthful and honest. And not only can I just be truthful and honest, but I get honest, truthful, supportive advice and ongoing support back.
Starting point is 00:24:54 Yeah, it's whenever we're interviewing women to come in, a lot of the time we hear, I'm just, I don't know, something isn't feeling right right now. I can't put my finger on it. I don't know what it is. And it's almost like when they walk into the retreats, we like give them truth serum
Starting point is 00:25:07 because all of a sudden they get to the root of it and they're like, oh, this thing I've been sitting with for two years, I've got it now, I understand it. And I also just wanna call out too, just because the answer to, for a lot of these women might be scaling down, doesn't mean their revenue goes down, doesn't mean their profit goes down doesn't mean their profit
Starting point is 00:25:25 goes down but it's expanding to that conversation of you can create massive abundance and your revenue and your profits can grow but you can do it in a way that actually gives you more freedom versus less because I don't know about you but I've also been in masterminds and programs where you know anyone can give out a quick get rich quick strategy that's gonna work and I've done that but on the back end the amount of chaos and stress and time it takes to be able to maintain what you implemented or deliver what you implemented is really freaking challenging and I never wanted that to be what we do in See Your Mama because like we said these women are holding a lot for their entire family,
Starting point is 00:26:11 for their teams, for their clients. We don't just want to throw something out there so that we can get the screenshot saying look at the money I made, that's not what this is about, that's why we don't share the income screenshot but we do it in a way where we get to the truth of what would work for them and then share this you know the cutting edge strategies but in a way where we get to the truth of what would work for them and then share this you know the cutting edge strategies but in a way that's not going to increase the load that they're carrying and so it doesn't have to mean doing less means earning less it doesn't have to mean that and I think we're testament to that the women in there are testament that that's something that I really want to get across in this podcast for anyone listening who is feeling like the load is getting bigger and bigger and we often do upper limits exercises
Starting point is 00:26:50 that we work through and I remember when I was scaling from seven figures to multiple seven figures I did an upper limits exercise and in my head you know I was like no there's nothing stopping me like there's no fear I have about scaling to multiple seven figures at all. Like I'm ready. And when I really, really dug into it, the fear that I had was that it was going to be so much more work. And I had to really overcome that to know that was another way of doing things to then feel really comfortable to scale.
Starting point is 00:27:18 So that's really what I want to get through in this and that you are the boss. You get to decide how you do this. Let's take a quick pause to talk about my new favorite all-in-one platform kajabi you know i've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which i love not to mention our team couldn't be happier because now everything is in one place so it makes collecting data creating pages payment, all the things, so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your
Starting point is 00:27:57 business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to kajabi.com slash boss babe to claim your 30-day free trial. That's kajabi.com slash boss babe. Yeah, I think that's the perfect summary of it. And I think you and I ultimately, one of the reasons we love CEO Mama specifically and why we, at this point anyway, we reserve
Starting point is 00:28:34 that type of room, we're curating it specifically for mothers right now, is that both of us in becoming mothers, that felt really hard, you know, to stay in that mindset and be a mother where it is so self-sacrificing, you know, and that's a whole other conversation, but it rewires you to be so oriented to self-sacrifice because in those early motherhood years, that's what's required for the most part. And, and I think there's this extra level of support and care and nourishment that we really wanted to bring to mothers because we didn't have it. Right. And we felt the impacts of that in those early days where it's like, Hey, your business is the first baby that you had, but it's,
Starting point is 00:29:22 it's not the only one and it's not the most important. And so as you grow your heart and your empathy and, and your life outside of your business and becoming a mother, how, how can we take some of that nourishment and that nurturing and that softer energy and come back into the business and go, what if I looked at this with like a whole different motherly mothering lens. And I was softer on myself. And I was, I cared more about the experience everyone is having of me in this moment. And I cared that my, my motherly nervous system being regulated, regulates my child's nervous system. So surely my CEO nervous system being regulated regulates the nervous system of the business.
Starting point is 00:30:07 And I think you and I make those parallels a lot privately. And it's like, okay, how do we do this work now and help more mothers like us feel like, oh yeah, I can soften. I don't have to ride so hard into the business all the time and burn myself out and have this hypervigilance. And like, you know, I've been talking about like addiction to work and how so many of us are like literally addicted to our businesses because it's just how we're wired. And, and before we were mothers, that, that was our hobby. That was our passion. That was everything to us. And now we're mothers and we're like, oh, this addiction actually kind of feels not so good sometimes. And how do we change that? And I think it is this
Starting point is 00:30:50 like softening and the calmness that we're trying to cultivate as mothers because it's so important to our babies, like how to bring that calmness back into the business and make decisions and have these conversations in a different state of mind. And I think we've done that really well. And I think the group of humans that are in CEO Mama reflect that type of work. Like everyone is deep in that work. And I think it shows in their businesses. It shows in their lives. It shows in how they help each other, even outside of the mastermind and the friendships
Starting point is 00:31:22 that they develop. Like, yeah, that, that piece of it I think is so important to me and why as we keep doing it, we'll preserve and protect that aspect of it is like, this is a safe place to come and have a calm nervous system and look at your business in an anti-hustle way, you know? And it's not that no one in there is scaling. There's a lot of people scaling but they they are doing it so intentionally without that like rigid edgy hustle feel yeah with a regulated nervous system i love that um and i think we can also do a full episode on work addiction i think that would be really interesting so let's let's mark that one okay i love this this was so fun to dive into yeah same we let's go prep the work addiction one and do that one next. Okay. Sounds good.
Starting point is 00:32:09 Okay. Follow us for more. Yes. Work addiction. Bye everyone. Bye. Okay. If you loved this episode and you're also really interested in joining us in CEO Mama, applications are actually open for our August enrollment. So if you're interested, drop me a personal note on my Instagram at I am Natalie and tell me a little bit about you and your business and I can put you in the right direction, but I would love to get to
Starting point is 00:32:37 know you first. So that's my Instagram at I am Natalie and we can chat about it and I'll let you know whether I think it would be a good fit for you.

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