the bossbabe podcast - 420: Growing Your Target Audience + Making Sure the Right People See What You’re Selling [The Sales Engine Series]

Episode Date: September 26, 2024

Get ready for a jam-packed strategy episode! This is a Q&A replay from our membership, The Societe, where Natalie answers our burning questions (the same questions you have!). She covers everything from the smart way to delegate, what to do when you find your funnel isn’t working, how to create a viral post on Instagram + the #1 thing you should be prioritizing every. single. day. as an entrepreneur! Walk away from this episode with tactical next steps for creating more success in your business.  TIMESTAMPS 09:45-Your Core Content Is Your Edge 12:00-Building Authenticity + Thought Leadership 14:00-My Playbooking Strategy For Delegating  22:10-Examining Traffic + Conversion When Your Funnel Isn’t Working 29:19-Best Practices With ManyChat + The Algorithm + Shadow Banning 33:40-My Creative Process For Creating A Quote Image That Will Go Viral 43:30-How Do I Prioritize My Time As A Small Entrepreneur?  56:51-Soft CEO Era + Getting Scrappy 59:00-What It Takes To Build Self-Trust RESOURCES + LINKS Register for our free training: https://bossbabe.com/training  Join Freedom Fast Track: https://bossbabe.com/freedom  Download your free workbook: The 4-Part Framework to Create An Irresistible Offer that Sells on Repeat: https://bossbabe.com/irresistible  Apply to join us in CEO Mama: https://ceomama.com/  0>500k Case Study (10x10 Training) Get access to the exact funnel template we use at Bossbabe to generate predictable revenue.  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

If your business is not making money, you have a hobby. You know, if revenue isn't being hit, if we are not driving revenue in the business, that means we wouldn't be hitting payroll. We would not be covering our expenses. We would not be doing all of those things. And so immediately, if you are in that position, you need to take everything off of your plate

that is not driving revenue and serving the clients you already have. Well, you need to figure out what your sales engine is going to be, what your funnel is going to be, and be able to sell people in. If my business isn't going to work, I sure as hell, I'm not going to be the reason for that. Welcome back to the Boss Babe podcast. Welcome, Lindsay. Hello, hello. In the pod studio. Look at us.

I know with our setup today, a really high quality Amazon box setup, but the real, real of this, I love it. I know. How we really get it done. So, okay. So today's podcast is really focused on the third element of the sales engine, which is traffic. And so we actually decided to do something a little interesting. So hopefully you guys are listening or inside the membership. If you're not, please join us. I'll put the link below, but we have Q&A coaching calls. Well, not Q&A every single week. We have coaching calls every single week. Today was a

Q&A call with our members where they get to come and ask questions and we coach them on it. And we normally do hot seat coaching where they get to talk to us, ask questions specifically about their business, and then we'll give them answers. What I wanted to do today was, in the beginning, I give everyone a full tour of the podcast studio and like the equipment, all that stuff. But I wanted to record a podcast episode while recording the Q&A because I felt like a lot of the questions that our members have are the exact same questions that our podcast listeners have and I thought why not you know do two things that actually answer and support them in that so what you're going to be hearing is a recording of the Q&A session we did specifically on traffic if we mentioned any

resources in this episode that you don't have access to we'll put the links for those below it might require you to sign up for the membership you guys it's a no-brainer it's $97 a month truly you're going to get the value from it but I'll put it below um Lindsay I'm curious how do you feel what do you feel like the biggest blockers are for traffic with people and do you feel like we answered that in this? Yeah, I think a lot of it is, you know, technical considerations where they get wrapped around the axle on how many times a week do I have to post? Should I be doing what the algorithm wants? Like, what's the what's the trend on this thing or that thing? And it's a lot of like, to me, it's like a lot of looking for reasons why it's not working versus just more turning inward

and looking at your own business, like you said, and being like willing to do the hard work, willing to figure it out and trusting yourself that you can figure it out. And I think a lot of what we talk about with traffic in today's episode, but also just in general, is about consistency and being okay with being like a little cringy and doing stuff that doesn't work and being willing to take it down and try it again. And I do think social media is this weird dichotomy for us psychologically where it's very exposed and very vulnerable, but in order to be successful on it,

you have to be very iterative and very willing to make mistakes. And so it kind of puts you in this uncomfortable position of like, in order to succeed here, I have to put myself out here and make mistakes, But also, I don't want people to see me make mistakes. And I think that's where it's always come back to with me of like, I want to be able to do it perfectly and have every single thing I post work and resonate and get a lot of positive validation. But also, that's just not how humans are. And it's not how the algorithm works. And so I think a lot of what it comes down to is hearing people like us talk about it.

And there's always tips and tricks and nitty gritty stuff that we go into that you can apply and get great results from. And that's in here too. But I think overall for me, the takeaway anytime we talk about traffic is like, oh, right. I just have to be consistent. I just have to be willing to show up and try things and get good results and bad results and learn and keep going and going and going and not trip over the algorithm or how many times a week or like the things that we want to point to as the reason it's not working. Totally. And I think it can be

so easy to get caught up in that stuff because I think it's very easy to tell ourselves the story of we're just not good at driving traffic because it is this big thing that can feel so confusing. And one thing I hope we got across in this is with traffic, you know, there's going to be a platform and a way of driving traffic that works for everyone. And it's probably going to be very different. I chose to build an organic audience on social media, on Instagram specifically, but there's so many ways that you can make it work. And perhaps it's knowing the menu of all the different ways that you can make traffic work for you. And then picking one or trying a few, seeing which one gets the most traction and then

saying, you know what, this is seeming to bring in clients for me. What if I just went all in with this? What if I tested it? Yeah. Yeah. The other thing with traffic that I think is so interesting is, um, when we think that like what I'm saying isn't working. So now I'm going to start, I'm going to start talking about something totally different or I'm multifaceted. There's lots of things that I want to talk about, but I'm not talking about everything because I think I can only talk about one thing to sell. And like coming across on this spectrum of, I want to talk about everything, but I don't think I should, or I'm talking about everything because I think people want everything from me. And it's not clear messaging of what I sell. And I get that. Like I've been in that seat too of being like,

I don't know. I love talking about all my hobbies and my kids and my business, and I don't want to have five Instagrams. So like, I'm just going to put it all in one place, but then when I need to sell for my Instagram, does my audience know what I need? And so I think also there's, there's growing and learning in as an entrepreneur that it, that traffic teaches you around how authenticity sells, how your story sells, how your experience in the world and what you have done sells, not so much getting on and talking about selling something. And I think that nuance has also been something I've learned from you and from working in this business. And then thinking

back to how I used to approach Instagram when I was selling on it of like really trying to go into like how do I sell something mindset versus like how do I just speak to the problem my customer has and trust that they know that if I if they see themselves in my story they see themselves in my offer they'll buy it and trusting your audience and and that they're they are savvy enough to get it. And all of that, I think, is really, really important these days. And we talk so much about it of messaging being so clear. And we've talked about messaging with offer and we've talked about it in the funnel. But a lot of messaging where the audience ultimately sees it is in your traffic. It is in your social media, the top of funnel stuff. So I love this conversation. And you and I talked

yesterday about like even my own Instagram these days. Like I told you the other day, I was like, I hit 12,000 followers. And you're like, great. Like what are you doing on your Instagram? Like, and I don't do anything on mine, you know? And I'm like, it's so interesting because I look at mine and I'm like, I'm not, I'm like the cobbler with no shoes. I've never applied any of our formulas. What's a cobbler with no shoes? A cobbler with no shoes. I've never applied any of our formulas. What's a cobbler with no shoes? A cobbler with no shoes. It's like the shoemaker that doesn't wear shoes. I'm like the person working for Boss Babe with this huge social media education system. And my social does not represent our, like I don't do on my own

Instagram what we teach because I'm not, I'm not trying to sell anything. But I do look at my own Instagram a lot and go, oh, interesting. And I study for us. But I'm saying that because I think I've been in a lot of these people's seats. So I see myself in a lot of their questions. And I'm like, damn, I just I gave up too soon or I pivoted too soon or I stopped talking about something because I got embarrassed about not having results or I was worried what people would think or I didn't want to be salesy, or you know, all the different messages. And I'm like, Oh, what it all comes down to is what you were saying at the end of this episode, you have to listen through to the end, because Natalie goes on her a rant about like, little Natalie being the consummate entrepreneur.

But it's like, it all comes down to that story, which is you just you have to be willing to do what it takes, you have to be willing to try the cringy things. And you have to be willing to do what it takes. You have to be willing to try the cringy things and you have to be willing to do that for six months in a row with no results, because one day all of that is going to catch up to you and you're going to, it's going to work. And I think a lot of us stop before we get to that point. And then we're like, damn, I can't run it. I can't, I can't grow my following. My Instagram doesn't work. And it's like, you were a couple of weeks weeks away from from hitting it if you had just been consistent and so that's my biggest takeaway is cringy consistency yeah well let's just talk about before we go into it a couple things that you mentioned because I do think

it's relevant let's talk about your audience growing but you're not creating content because there might be people being like well how's their audience growing if you're not creating content so here's the thing is you do create content, but you create podcast content. You and I create this content in the medium that you're best at really is talking. You're a good talk, Ellen. And so you use that to your strength.

You know that you are very, very good at talking. And so you use that to your strength by creating really great podcast content. So that is you creating content on one platform and building enough of a personal brand from that because people know, like, and trust you when they listen to you that they want to go follow you on other platforms because they want to also consume the content that I call is your edge. So everyone's content should generally have a core theme, a core message. So yours,

I think would be the running of a business. That's the core theme and, and of your content, the core message, your edge content is that content that's on the peripheral of that messaging. So it's being a mom, it's motherhood, it's health, uh, your fitness journey, your relationship. There's so many different elements being out in nature, all of that, but that all is generally centered around. A big part of your life is that you're really good at running businesses and you often talk about all the other things in relation to it. What that's going to do when you have an edge like that is build a lot more trust with the audience because we really trust people that we feel are being honest with us and transparent with us.

And when you're sharing the edge of your other quote unquote content pillars, the other areas of your life, people feel like they know, like, and trust you. They know what you stand for. They know what you believe and they have a sense of who you are. Now, if you went to those 12,000 people

and you dropped a one-to-one coaching package are. Now, if you went to those 12,000 people and you dropped a one-to-one coaching package of, let me show you how to run your business, it would freaking crush because you have built up that know, like, and trust with your audience. And so I think that's really powerful. It's choosing what medium will you be connecting with people on and then know that you're going to be building an audience. And honestly, we have to talk about this, but let's talk about Molly, just real quick. Molly May, her Instagram strategy. So for anyone that doesn't know,

Molly May Haig is, she was a contestant on Love Island and she came off of Love Island, built a really big social media platform on Instagram mainly and YouTube. She does vlogging on YouTube. Firstly, let's not use she went on Love Island as an excuse for why she is successful. There are so many people that have been on Love Island come out had huge followings really haven't been able to monetize it and have struggled with it. Molly is one of

them who come out and decided she was very intentional about it and she's been very open and honest about it. She decided she wanted to build a strong personal brand and she's been very open and honest about it she decided she wanted to build a strong personal brand and she did that through building a lot of authenticity with her audience she's also built a lot of um she's built a lot of leadership in certain areas so i would say my thought leadership is running a business hers is fashion is uh beauty and uh those lifestyle those pillars fit into her general lifestyle content so when she launched a fake tan company it was a very natural uh a natural way of a natural thing she could have launched that is an extension of her personal brand because her tan always looked amazing and she's really she appeals to people that would want to do it themselves

versus get regular spray tans all the stuff so it was a natural extension of her brand her fashion's always on point she was um offered the role of creative director for pretty little thing and offered a million dollars a year salary when she became a mom she decided to let go of that because it wasn't really aligned with her goals and the freedom that she wanted to have and she decided to build a clothing brand so as of us talking about this now which you know is right after it's happened I know this episode's going to go out later she gained 700,000 followers on her clothing brands page within a couple of days she didn't gain 700,000 followers on her clothing brands page because she was on love island she gained 700,000 followers on that brands page because what she launched was a perfect extension of a brand that she has built and where her

leadership is and her audience truly feel like they know her because of the content that she creates and that if anyone needs the kick up the bum today to go and build a personal brand I think Molly May's case study should be one of them and it's not for everyone not everyone wants to be the face of but if if if this speaks to you and you're like oh I'd love to be the face of my personal brands that I could launch these different businesses then I think that strategy is powerful and listen I'm I'm never gonna have the same influence as Molly May May. I don't want to share that much of my life. That's not my path, but I can look at what she's done and I can admire what she's done and I can use that as fuel to say, yeah, I want to keep building a personal brand because I want

to keep being able to build brands and businesses that align with who I am. And so being able to figure out this traffic piece truly is the ticket to financial freedom, not just now, but in so many years to come. So she's a great person to look at if you want to see that strategy in practice. But with that, should we dive in? Yeah, let's do it. So the first question is from Claire. And the question is, my question is, what strategies do you have to smoothly and efficiently delegate elements of social media creation? I've recently completed the simplified amplify challenge, and it became clear that I'm not being consistent on social media because of the practical actions of creating posts. I feel like this is perfectly timed for you because we just had this conversation this morning about how do you delegate elements of social media when you are the creator?

Okay. So this is actually a really good question. And my simple answer is playbooking. So what I really don't love is asking a team member to do something and figure something out that you haven't yet been able to figure out in your business. I think it's like if you've made no sales and you hire someone to come into your business and their goal is making sales, if they've never been able, if you've never been able to figure that out for yourself, chances are someone else isn't going to be able to come in and figure that out for you because that's essentially asking somebody else to run your business for you, to build your business for you. Most people that come and work within your business are not going to be entrepreneurs and they're not going to be the ones able to really push your business forward for you.

What they can do is take a playbook and run it, expand upon it, build upon it, make it even better. But they're generally not going to be able to start from absolute zero with no playbook, no historical reference of what's worked and make it work. And I think this is one of the biggest reasons that when you hire a content creator to create for you on social media, you end up disappointed with the result. And so what you really need to be thinking of is handing someone over a playbook that works. And so an example of this is you'll do the 10 by 10 exercise, which is inside the society. And you figure out what is it that really, really works on my Instagram. Now, I always think in terms of three types of content, there was only three types of content on social media. So let's first break that down. There's

content to build your brand. There is content to break that down. There's content to build your brand. There is content to grow your audience. And there's content to sell. Now, I really want you as the business owner to be able to understand and explain what type of content is going to build my brand. Most of the time, the example of that is going to be content that delivers value and is thought leadership if you're a personal brand. Content to grow your audience is going to be more viral style because it's content that is bringing in new eyeballs and new traffic to your page. And content to convert is going to be content that puts people into your funnel. So there's only those three types

of content. And what you really need to be able to do is say, here's what's historically worked really, really well when it comes to building my brand. And here's a catalog of content you can pull from because you can't expect someone to come in and be your thought leader, right? You cannot expect someone to come in and be your thought leader. If you've got a body of work or content they can pull from, great. They can repurpose and put content out there that builds your brand. When it comes to content that grows your audience, saying to them, hey, here's the 10 posts that in the history of our business have grown our business the most in terms of audience numbers. And then same with actual selling. Here's the 10 posts that have driven the most leads into our funnel. And then what I would do is go a step further and explain why from the lens of your ideal client.

This post really resonated because my ideal client is worried about X. And when I can sum that up, when I can put those words in her mouth for her, or when I can solve that problem, this content resonates. So giving them the content and the why behind it, because what you're essentially doing is training someone to execute a playbook on your behalf and think the way you would think when creating it. Because as personal brand, especially we want our content to be an extension of us. If you're a faceless brand, let's say you are a D2C company and you're creating for a product, you still want your content to feel

like it adheres to brand values. And even if your face isn't on it, you still have a personality, a heartbeat of the brand. So that's the way that I would do it. I would think very simply in terms of playbooking, that means you have to go out there and do it and figure it out first. And then you can actually go ahead and explain to people how you would think, why you would think, and then, you know, give feedback. Have grace that people aren't going to pick it up right away, but give feedback and be very clear in your feedback. This isn't working. We need to remove it. Or, hey, I'm not seeing you execute it the way I would. So one example to just bring you behind the scenes of Boss Babe is I've been creating viral content now for almost a decade. And guess what? I sometimes create a post that I'm like, this is

going to crush and it doesn't crush. And I'll put it out there and it just does not land. And so what I'll do is I'll archive it and I'll start again. That is something that I feel like is important to share with my team because I really want them to be following the same process as I am. This is not the kind of, I don't take the approach that if it doesn't work, it doesn't work. Oh, well, tomorrow's a new day. That's not the approach I take. The approach I take is I want my social media to work. And so I'm going to make my social media work. If any of you were on the sales engine training, the free one at the beginning of the year, you'll know that I was saying anything will work if you make it work. And it's the mindset of resourcefulness. I will not settle in the company for someone saying it didn't work. We'll try again

tomorrow. No, we absolutely will not. We'll pause right now and we'll try again and we'll make it work because if it isn't working what that essentially is telling me is we are not understanding our ideal client in in the way that they need to be understood and we just aren't getting it where it needs to be and so there's little nuances like that that I would train my team to do now that is is not everyone's social media strategy. For some people, they don't want to archive a post. They've got other stuff on. For us, social media is our number one driver of traffic. Therefore, we cannot afford to not make it work. We cannot afford to say, tomorrow's another day. What we need to do is figure out how to make it work. And it's through that trial and error that we're going to make it work. And it's through that trial and error that we're gonna make it work.

Yesterday, I had a post go insanely viral. We're at almost a million views. And I knew that was gonna go viral because I had posted something similar a year ago. And I thought, actually, I could make this better because there was stuff that I wasn't as transparent about on the first post that I could include this time round round and I know that something will resonate with my audience. Today I posted a post that I thought it's going to speak to a very specific niche of the audience and it's either not going to do super well or it's going to do really really well. I didn't know but the distinction is

my post today was not a post to drive growth or conversions. Yesterday was. And so if yesterday's didn't work, I would have archived and try again. Today, the real goal of my post was to put something out there of value so that certain people could see themselves and feel seen in my content and that they can know what I stand for.

And so there's just every piece of content has a different purpose. And what I hope for. And so there's just every, every piece of content has a different purpose. And what I hope you are taking from this is the intentionality behind the strategy. And so then when you are giving this to your team, you're not saying, go figure it out. You're saying, here's what's worked. Here's a strategy. Now it's on you to go figure that out. Perfect. All right, moving on. Uh, this one is from Kyla, but there's many in here that relate to this type of question. So she says, my social has been doing really well and my views are going up with following increasing, but I still have yet to make a sale. Any pieces of

advice from someone who social is doing well and focused on my service, but haven't been able to convert to sales? There's many questions in here related to why is it not converting or how do I make sure my followers are buyers so what do you have what are your thoughts on that okay so when we're thinking about the social media is doing well but they're simply not converting I go into the funnel piece so it sounds like we might have a steady stream of traffic on social but that traffic isn't funneling anywhere. They are not buying the offers. So firstly, I would take a look at one, is my offer really clear? And is my offer really resonating with my ideal client? Is it clear on the problem that it's solving? Two, do I have a funnel that is set up for success? Does it convert? Does it work? Because when I hear that I'm not making sales, my head goes to problem solving mode. I'm like, okay, let's talk about it. And maybe these are questions that you can ask. Are you not making sales or driving revenue because people just simply aren't moving off of your social media into a funnel? Or are you not making sales because

people are moving off of social media into a funnel, but the funnel is not converting. So is it a traffic problem or a conversion problem? That's really where I first go to when I'm thinking about this, if the offer is dialed in. So with that, when we think about traffic and funnels and how we make that work, you really want to have an easy step to take someone from say your reel or your story into your funnel and just directly selling saying, here's what I do, link in bio or DM me if you wanna buy

is often a little bit too direct. Generally, people on social media are warm. I kind of, generally they're warm, but you're either gonna have cold people that have just discovered you because your reels are consistently going viral and bringing new eyeballs in, or you're gonna have people

that generally are watching your stories, they're more hot leads, they've been with you for a while. Let's call them in the middle and say those leads are warm. They are probably not in a place where they are ready to buy. And it is our job as the business owner,

as an entrepreneur, to build the know, like, and trust factor with our audience. Do they know you? Do they know what you stand for? Do they know what you sell? Right? Do they like you? Do they see themselves wanting to actually buy from you, whether this is you as a personal brand or you as an actual physical product brand? And then trust brand and then trust do they trust that they are going to get the problem solved that they are coming in to have solved and the best way that we can build that know like and trust factor in a short period of time in a shorter sales cycle is by putting people into a funnel and so this is the thing that we teach

very consistently is do you have a pdf or some kind of training, a challenge, a webinar, anything where someone can opt in to come in for free value? And then they can get a ton of, they can get to know you, they can get a ton of value, then they can be pitched with the offer. And then you have all the boxes ticked within that. Do you have that set up or not? And when you do, it's then your job to start pulling people off of your social media into this funnel, if this funnel is converting well. Because when we're not making sales, it can be really easy to get so in our heads

and so caught up in the overwhelm. Like, and I remember this so viscerally, like I can feel it in my body of how confused I used to feel like when I had my product business the first time around on days where I wouldn't make any sales I'm like I don't know what to do like I don't know what lever to pull right now do I go on this platform do I post this do I reach out to this person what do I do to make sales it feels like this mystical thing that I don't really understand. And actually, all I needed to do was problem solve. Okay, we haven't made sales today. Did I get enough traffic

to my website? Yes, but they didn't buy. Cool. So my website isn't converting. What do I need to change? Or did I get enough traffic to my website? No. Cool. So we have a traffic problem. How do I get more traffic? And that's really all we're solving. If your offer is dialed in, we talk about the sales engine all the time. If your offer is dialed in, that's the problem that we're solving. And so a few things to look at if your funnel isn't converting the way you want it. Let's say you do have, you know, you have a good audience on social, but they're just

not jumping into your freebies, your PDF, your webinar, then they're actually not taking that leap to put traffic in your funnel. A couple of things that you might want to look at is, is this actually something that people want? So again, let's just go full transparent. I had a conversation with a team member this morning who I've been working with to ask if they can help us create a new PDF. And it's for a very specific demographic. It's for mums. It's for mum entrepreneurs. And I asked them if they could create and what came back was, and I see this all the time, what came back was, and it's very heart-led, I want to do the absolute best job and I want to solve as many problems as possible. And I, and I want to help the most people.

And so I'm going to pour everything I know into this PDF and I'm going to give them everything I've got. That's what, that's, that's where it comes from. Right. But then I dove into the outline and immediately I was overwhelmed reading it. I'm the feedback that I gave to my team member was, we know that the number one blocker between selling and not selling is overwhelm.

If someone feels overwhelmed, they are not going to buy. Confusion does not sell, right? Clarity sells. It's the same in a training. If you give them so much information, you're going to overwhelm them. They're probably not going to convert. So with that, I said,

these are all great ideas, but let's really distill what is the one problem we are solving for our ideal client. And this problem has to be the exact same problem that our paid product solves. Because if they're completely different problems, we're bringing in one demographic for this freebie and we're selling to a totally different demographic with the paid product. This freebie should be the exact same

problem that our PDF is solving. And we really want to be bringing the right people in. We want to be nurturing them. We want to be showing, hey, we can solve your problem. In this PDF, we're only going to be able to solve part of it, but there is an alternative. There is a paid alternative where we can solve more of it. And so that's, you know, feedback that I just gave this morning that I think is really relevant to this conversation is let's make sure whatever we're putting them into, it makes sense. It's very specific, we're not afraid of alienating part of the audience, we're not afraid of not serving everyone.

That's how I would do it. Perfect. Okay, lots and lots of questions about mini chat. So this one here is, I've used mini chat and it has helped so much, but recently I stopped seeing as much reach as if I'm getting shadow banned or it's taken as a bot instead of content. What am I doing wrong? It helped me grow, but now I'm not seeing as good of results. I'm summarizing because there's many, many questions about best practices with ManyChat versus doing like organic commenting,

doing it yourself. And is ManyChat harming you algorithmically? And then best practices with ManyChat. Okay. In the industry, I've not seen a conversation around ManyChat harming you or shadow banning you or being an issue. I have not seen that. In fact, some of the most successful entrepreneurs that I've seen on social media are like ManyChat is the best thing that ever happened to my business. The only reason your account would really get shadow banned is if you're posting things that are I don't know like violent or some kind of politics or whatever like there's so many like different reasons you might get shadow banned. Using ManyChat is not one of them and Instagram now is able to distinguish

between like actual bots that are in these like bot centers and something like ManyChat because the permissions are granted to ManyChat and they have actually given ManyChat permission to be able to do it. In fact, I think Instagram are actually working on their own version of ManyChat.

So they know this is working for creators and they want to make it work. Another thing that I think is really important to say, because I'm kind of seeing some chat about this in the comments, Instagram want you to succeed as a creator. They are not against you as a creator, because if creators don't want to create on their platform, guess what? They don't have a successful platform. So it's really, really important to them that this actually works for you. So that's the first thing. My sense hearing that is just maybe the

content, if you've been posting the same thing over and over, like the same themes, the same kind of thing, and it was working in the beginning and it's not now, one question to ask is, am I being a little bit repetitive is there a way that I could change this up um secondly you know maybe you were just using a certain strategy that was working then that isn't working now we need to adjust that based on you know what's trending right now my sense is that it probably is the content itself and maybe it's just about going back to the drawing board and thinking, okay, what's really resonated in the past? Like what are the posts that have taken off? Let me think about why, why did this resonate with my ideal client? What kind of visual loops

did I open? What kind of hook or copy loops did I open? Visually, how did it look? Just generally across the board, where might my content not be resonating as hard because generally I'm not seeing views decline across the board um and I haven't seen that from a lot of uh industry peers that I'm like constantly going back and forth with around the content stuff I'm not seeing that what I am seeing is reposting the same kind of content over and over is it feels like it's being deprioritized and I think Instagram have come out and said like duplicate content is going to be deprioritized reposting other people's content is going to be deprioritized because they want to be able to prioritize original content so I would say that but I also just want you to know the algorithm wants you to win

Instagram wants you to win like this this wasn't the case I think for a while where creators actually weren't being given the best treatment on Instagram they are now like you know if you watch any of Mazzari's updates like they care about creators and they have to keep creators on Instagram because otherwise they're going to flew over to TikTok. So take a look at the content. Just really take a look. Are you making any monetary claims? Are you making any claims that Instagram is going to say this is spammy or this is scammy? I know who asked this question, so I know the answer is no. But if anyone else is struggling with that content, that's something to consider. Like if you're putting too much of the income claim out there if people are reporting your content is scammy if it's coming across a certain way that's also a reason that you might

get um shadow brand or what I just call it deprioritized in the algorithm let's take a quick pause to talk about my new favorite all-in-one platform Kajabi you know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity, which I love. Not to mention our team couldn't be happier because now everything is in one place. So it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your

business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out kajabi yet now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe perfect all right um this one's from elizabeth boss babe has such amazing shareable graphics on Instagram. What is your process for creating those strong quotes and graphics, practically speaking, like the nitty gritties? Do you sit down and journal and see what comes up? Are you using

templates and going from there? Are you jotting ideas down throughout the day and coming back to it? Do you draft one and then have your team come back to it? Like nitty gritty, what's your creation process on things like carousels and viral quotes oh this is a good question okay let's get specific so first and foremost I have a kind of a template that I put together um I make my own kind of templates I just like to control the way my social media looks so I have a kind of a template that is sitting there and generally like if I'm out on a walk, so if you guys listen to the podcast, you'll know,

I really recommend going out for creativity, going on walks, listening to nothing. Just silence, sitting in silence with your morning coffee, whatever it is, like actually giving yourself the time and space to think. Or if you are the kind of person that works better with a prompt, listening to a podcast, reading a book,

then stopping it and allowing yourself to process, integrate and think might spark original ideas. So that's one way to, to spark those ideas. And then I would take those quotes and I put them into my notes app. Anytime I have an idea, I put it into my notes app. I don't create them on the spot because they generally need a little bit of work. Then when I sit down to actually create the quotes, I will also say like, I have been doing this for a very, very long time. And so I do have a sense of what's going to work and what's not just because I've studied this in, in and out. Um, but I will generally sit down with the quote and I'll think, okay, how do I write

this in a way that's going to resonate with people? So generally the best quotes, and I really want you guys to listen to this. If this is something you want to do more of the best quotes, the most viral posts are the ones that can sum up a complex subject that someone's been thinking about or a feeling they haven't been able to put into words themselves. If you can sum this up in the most simple way possible, you've probably got a viral quote. And this can sound easy. It can take me an hour sometimes to be able to do that because I want to do it right. And I don't rush myself. I'm like, you know what, today I really want to write something that's going to really resonate deeply with people. I don't expect that I'm going to bash it out in 10 minutes

and Bob's your uncle, right? Like I really sit and think deeply about, okay, this does make sense, but how can I write it even better? And sometimes I'll work with ChatGPT. ChatGPT, here's my idea. Here's my concept. Help me write it in a post that is very simple

to understand that you think could go viral. And ChatGPT will help me. Generally, I'll still finesse it a little bit because I want my voice behind it but that's what I do if I don't have any inspiration I'm like I am I'm coming up blank here I've got nothing to give but I still want to post something viral then I go and look at what other people have created and posted I go and look at some of my have created and posted. I go and look at some of my favorite authors, some of my favorite creators, and I compile a bunch of their quotes together in a carousel. And sometimes I'll just repost them and tag, but sometimes I'll put them into my design

and I'll put that person's handle on the actual quote and I'll tag them and I'll put a full carousel together. What I am noticing is with carousels doing more posts, which by the way, Instagram is always, we always get to listen because it's for us. It's not against us. So Instagram came out and said, oh, we're now allowing you to post

way more pictures in a carousel. My creator brain goes to, ooh, nice new feature Instagram. What that's telling me is that you want me to in a carousel. My creator brain goes to, Ooh, nice new feature Instagram that what that's telling me is that you want me to post more carousels and you want me to post more pictures within a carousel. Cool. Let me give it a shot. And so that's what I'll do. And that's what I have been doing. And I've really noticed the algorithm likes it. So I'm like, Ooh, you like it. Cool. Let's do a little bit more of that. So I'll do a little bit more of that. But yeah, if I, if I can't think of anything to post or I'm just like this isn't landing I'd rather not do it

I'll I'll repost other people's stuff and I'll give them credit and tag them and sometimes I'll collaborate with them on it um honestly do you want to know a secret sometimes like I'll read someone's work and I absolutely love it and it's like a quote that just resonates so deeply I will repost this and I'll just add them as a collaborator and most of the time they ignore it sometimes they accept the collaboration because it's very beautifully designed and it goes on their feed I'm like oh that's great I just got in front of a brand new audience I don't know if that's good advice or bad advice but I think you know what I put so much time and effort into designing this beautifully I'm giving them credit hopefully it's gonna resonate with a lot of people let me just

give you a little tag and who knows like sometimes that creator I guess goes on Instagram has nothing to post and is like oh I like the way you did that sure I will collaborate with you and they just accept it out of nowhere and I'm like oh I love it but guess what you don't get what you don't ask for so I don't I don't go back and false with them I'm like can you collaborate with me and I wait for them to say yes I don't get disappointed if they don't collaborate with me have no expectations that anyone needs to give me anything but I'm like you know what I'm just gonna give them a cheeky little tag and if they say yes they say yes and one out of ten times they say yes most of the time they just ignore it and I'm just like okay moving on with my day like I don't get upset about it, but yeah, it's fun when they do. And I noticed that I boost my engagement,

so I'm going to keep doing it. All right. Lots of questions on frequency of posting and how you think about, um, especially people that have done 10 by 10 and there's, they're saying, you know, the people that are similar to me that I'm studying are all over the map. Some post four times a week, some post four times a day. What's the right formula and how do I know what the right formula is for me? And when I do the 10 by 10, I feel like my content isn't getting the reach I want. So I've studied everybody. I did 10 by 10. If I'm not getting reach, doesn't mean I need to post more or less. So is there a formula and what are your thoughts on that? So if you've studied 10 by 10 in depth and it's not working for you, I would go back to the drawing board because I don't think it's necessarily been done right because I promise you when this is done right, you are guaranteed to

have viral posts. So if the content itself isn't resonating and getting views, it's not really a frequency problem. It's a content problem. So please go back and do the 10 by 10. If anyone asking what is 10 by 10, I'm going to put the link below because this is such a good training. And I promise you, if you do this right, you will go viral. Like everyone that does it right. Like, can we just have blow up the chat right now? Everyone that does it right gets a viral post. Um, if it's not resonating, it's just not being done right. Which by the way, don't worry if you don't get it right first time. Like first time you do the 10 by 10, you don't get it right. You don't go viral.

Cool. Try again. Try again. Try again. Keep trying. This is mastery. We are in this for the long run. This is mastery.

Mastery is not meant to be easy. If it was, everyone would be doing it. Like everyone would be going viral every single day. It's not meant to be easy. So that's, that's the thing. If it's not working, then it's the content. It's not the cadence, the frequency. So let's talk about that. When I, things change, I literally remember the feeling of when it happens. I was posting an Instagram and then I woke up one day and I had so many followers and I just like went back to looking at analytics and I was like, Ooh, what is this? Um, and I realized that I got 4,000 followers from one post that went viral. And so my brain went to wait. So I could have all my posts go viral. Then I get 4,000 followers per post to wait. So if I could have all my posts go viral, then I'd get 4,000 followers per post. Cool, what if I posted four times a day?

Then I could potentially get 16,000 followers a day. Like the math is mathing. Obviously the math doesn't always math. Like you're not gonna get four viral posts a day. That is not possible. But I thought, well, the more I post, the more likely I am to actually get viral and to be able to master this.

And so I posted four times a day every single day without a single excuse for years and people don't want to hear that I've even worked really closely with people who have told me they want this certain goal and I've told them what I did and they've said well I'm not willing to do that I'm like cool there's no shortcuts I can teach you what I've learned but I said, well, I'm not willing to do that. I'm like, cool. There's no shortcuts. I can teach you what I've learned, but I don't know your audience in depth enough to say like, here's exactly what's going to work. That's why I give the exercise to say, some of you are going to do it. Some of you aren't. Um, now it's different posting four times a day is not going to get you the same kind of results as when the feed was chronological. Now, the way I think about frequency

is if I can post every single day, great. But if I can't, if I can't create that great of a content, I'm not going to post for the sake of posting. And I also think too, my team have a hard time with this when I'm like, if we haven't got good content, we're not posting. Like, um, you know, when, when I didn't have any support on social at all there would be some times where I'd post every single day for a week notably because my calendar was probably free but then the weeks where I had no inspiration we might go whole week without a post and that's sometimes just the way creativity works that's sometimes the way your brain's gonna work that might be kind of the launch cycle you're in the sales cycle, you're in. So I'll aim for every day. If I get five days out of seven, I think that's a huge win, but I'm also not going to force it.

So I would aim for every day. If you hit five out of seven, I think that's awesome. But I think what's most important is that you learn what kind of content is really going to resonate. Cause we don't want to be, we don't want to just put content out there because you want to tick a box and put content out there because it's not going to hit the goal of building your brand, growing your audience or driving revenue. Okay. So lots of questions here that I'll sum up basically as there's so many other things to be doing in my business, including building out my courses, working with my clients, perfecting my offer, building my funnel, all these other things, I feel like I don't have enough time or how do I prioritize time for audience and

traffic over all these other things that have to get done in my business? And should I prioritize audience growth and traffic over building out my offer, trying to sell my offer in the funnel or actually delivering my offer, which is another whole piece of all of this, right? And if I should focus on social media, should I be on all the platforms and like where, what's the best use of time? So I think what people are really getting at is what we talk a lot about with sales engine, which is like, we have to be doing all of these things, but ultimately you can build the world's best sales engine. If you have no traffic through it,

you're still not going to make money. So how do you in a busy solopreneur small business prioritize social media growth and audience growth traffic over all these other things that feel really important? Okay. Okay. So this might be counterintuitive as someone who loves social media and even sells courses on social media but you don't always have to focus on social media what I want you to focus on as an entrepreneur as a business owner is your business and specifically the lifeblood the success of your business is its revenue if your business is not making money you have a hobby and you will not be creating content for anyone if you've got to go get a job somewhere else because your business is not making money

like we can often say you know I want to I want to make context I want to impact more people cool you are doing those people a disservice if you cannot get your business working because you will ultimately probably have to go and work for somebody else and you'll have no time, no space to create any content. So no one is being impacted by your work. And so every single day as a business owner, you should be primarily focused on revenue. I'm still that way now. You know, if revenue isn't being hit, if we are not driving revenue in the business, that means we wouldn't be hitting payroll. We would not be covering our expenses. We would not be doing all of those

things. And so immediately, if you are in that position, you need to take everything off of your plate that is not driving revenue and serving the clients you already have. Because you also can't let the client delivery drop or you don't have a business. You have a leaky bucket where you bring people in, you're not delivering, you're not serving them. So they're probably gonna ask for a refund or they're never coming back. Those two things have to be working.

You have to be driving revenue consistently and you have to be delivering on what you've sold. Everything else is a nice to have and it's a long-term play, but it's only worth the long-term play if you're going to be in business in the long term and so what I always always emphasize is you should know the one number that will drive your business forward in terms of revenue and so let's say you're um post in the chat what what businesses you guys have And let's talk about the one number. I'm very curious what you guys do.

Okay, so let's say you are a one-to-one mindset coach or, okay, a lot of you are. Okay, great. Okay, so you're a one-to-one coach and you can coach in any kind of industry, but you're a one-to-one coach. So let's think about your business model. Your business model is you bring clients in on a

one-to-one basis, you deliver, and then hopefully they, they resign or you bring someone else in. That's how it works. And so probably if you're a one-to-one coach, most of the time you're going to be selling on sales calls because you're not trying to convert to the masses. You probably couldn't handle converting to the masses. You're not trying to convert to the masses. You probably couldn't handle converting to the masses. You're not trying to convert to the masses. So something like a webinar, a challenge, a bootcamp is not relevant to you. It's sales calls. Okay, cool. So the amount of clients you get, let's assume, is based on the amount of sales calls that you take. Therefore, the number one predictor of whether you're making revenue in your business is the number of sales calls that you take. Therefore, the number one predictor of whether you're making

revenue in your business is the number of sales calls that you booked. And so if I were you, every single day, I would wake up and ask the question, how can I book a sales call today? That's it. And of course, you'll serve the clients that you've currently got, but how can I book a sales call today? Now what's really uncomfortable about this is it often in the beginning stages requires getting really scrappy and it requires being super resourceful and it sometimes requires putting yourself out there in ways that make you uncomfortable. Great if business was easy everyone would be doing it and if we are not learning marketing we are doing our clients a disservice.

If you're not learning marketing, you are doing your client a disservice. Because for any of you who are in one-to-one coaching, my guess is you care about coaching because you care about people. You care about coaching because you care about your clients. You care about coaching because you care about the transformation you can actually give them. If you cannot reach those people and let them know why your solution is going to change their life, you're doing them a disservice. And that's why I think for every single entrepreneur, learning marketing in a business where you need customers is essential. And so that would be your number one focus. And then pivoting because I'm just seeing some others let's say you're a course creator in any industry I don't mind but let's say you're a course creator

and these are self-study courses so people come in the course is already built their self-study they go through it cool well then let's dissect that a little bit. The success of your business is how many people you can get to buy your courses generally on a repeatable, predictable basis. That's going to say whether your business is a success or not. Cool. So what we need to do is inform as many people as possible that your course exists and that your course is going to solve the problem that they have. That's what we need to do. And so what we'll do for that generally is we'll have a conversion event, whether it's a webinar, whether it's a bootcamp, a challenge, it's going to be something where people can come in and get a small taste of what you do, who you are, and build a trust

that this is going to work for them. That's what is going to really have you succeed. So then knowing that the one number that is going to drive revenue in your business is going to be the amount of people you get signed up to that conversion event. Because if you build that conversion event in a way that actually converts, which we have all the templates that that should be a thing. If you build that conversion event in a way that actually converts, we have all the templates that that should be a thing if you build that conversion event event in a way that actually converts then it's simply putting more people into the conversion event that's the thing that is going to drive revenue for you because you know if I constantly put people onto this conversion event I'm constantly getting people buying my

courses they come in and they buy and so every single day you wake up and you say, how do I get more people signed up to my conversion event? How do I get more eyeballs and signups and leads into my conversion event? That is going to be the predictor of your success and your revenue. And a lot of the time, if you're completely brand new, that is not going to be creating social media content. Like if you have no followers, that's not going to be creating social media content because building an audience is a long term strategy and it often doesn't happen overnight. You know, we've seen TikTok explode people's accounts overnight, but that's not necessarily with an audience that know, like, and trust you.

So it still doesn't mean that it is gonna be, you know, driving your business forward, right? And so I really, really want you to think about that. How am I consistently putting traffic in? And you guys know you have all the trainings. There's only three types of traffic. It's borrowed, it's buy, or it's build. That's how you're going to get people in.

I also think people don't realize how resourceful you got to get, right? I was just talking about this the other day when we were, I was getting my makeup done and I was asking, you know, how are you getting clients, things like that. And she was like, you know, I wish I was doing social media more consistently like you were. And I said to her, do you want to know how I would bring people in, in the beginning when, you know, I wasn't so good at social media. I went door to door, genuinely. I went door to door. I remember my first ever business, I was 17 and I started it when I was, um, it's called sixth form in the UK. It's like when you're in between high school and college and it when I was, um, it's called sixth form in the UK. It's like when you're in

between high school and college and it was personal styling, which doesn't really fit my niche. But I was like, you know what? This is something I can do. I could totally do this. Um, and so I had this idea, like I always had so many ideas and I had no idea how I was going to get clients. And I thought, right, who is my ideal client? And I'm not saying you guys do this, but I'm using this as an example, because I want you to understand the level of resourcefulness that it takes to get a business off the ground I thought to myself who is my ideal client well probably someone quite rich because you know and I'm like I'm 17 I'm like no you know I would never be able to pay a personal stylist so who am I gonna be able to sell to probably someone quite rich cool well how do I know

someone's got money what are the signs they might they might have money? I was like, well, they probably have a really nice house. Cool. Let me find the nicest neighborhoods in where I live. It's called Newcastle. Let me find the nicest neighborhoods in Newcastle. So then I bought a guillotine. It was like $10 and some fancy printer paper. And I designed something that was personal styling services. I printed these off on my little printer at home, had a guillotine because I want to cut them perfectly and I spent a whole weekend probably, and I'm not exaggerating, probably 7am till 7pm putting this in every single person's door. Every single person's door. Did I like doing that? No. But how else was I going to get customers? And it worked. It worked. I never, Karen just posted, this is still the stuff that

we do at Boss Babe. I will never ever be above any job in the business. And I will never ever be above doing what it takes to bring in customers and drive this business forward. And honestly, I think that's what sets me apart from some other entrepreneurs. I work with certain entrepreneurs who will literally say this, right? And I'm not trying to be mean, but I want you to hear this. They'll say, I don't do sales calls. What? You don't? Why? Tell me. I just don't like them. Like, I just don't want to be doing it. Like I don't like sales calls. Cool. So are you, are you booked up with clients? No, I'm, I'm just not selling. Like, I think it's my social content. It's not working. Okay. But are you willing to get on calls and ask people why they're not converting? Like you

willing to have conversations with people? And if you feel like you're not willing to do certain things in your business, you're above sales, you're going to really struggle in your business. And I don't know why more people aren't talking about this. It honestly drives me nuts when I see people, uh, like promoting on Instagram, this stuff. And they're like, you can do this without do without doing any sales calls out, doing any of this without doing any of that. It's not sustainable. It is not sustainable. You need to figure out what your sales engine is going to be, what your funnel is going to be, and be able to sell people in. When we were, you know, when we were in, it was 2019, we had an office in LA. Boss Babe was this successful company. It was

doing well, all this stuff, right? I could have been resting on my laurels. Absolutely not. We had a webinar. You know what I did? I printed off advertisements for my webinar and I put them all around WeWork. I put them on the inside of toilet doors. I put them all around WeWork, put them on people's offices. I put it under the doors. So I'm like, wait, everyone in this WeWork is my ideal client. They're running a business or they're working for a business. So I go put it around. I got in so much trouble. WeWork were like, you can't do this. Okay, sorry.

Okay, sorry. I didn't do it again. So I went to another WeWork and I did it in there instead. And then I got told off. So then I went to another WeWork and I did it there instead. And I'm not saying do things that are illegal, but I'm just saying, put yourself out there. Give yourself and your business a chance to work. They're like, oh, you're not supposed to put that on a toilet door.

Sorry, I'll go do it somewhere else. You know what else I did? I went to every single cafe where I could see people co-working and I would stick up advertisements on their bulletin board. I printed out, I went on Sticker Mule and I printed out cute stickers of Boss Babe with the link to our webinar and I put them on tables in coffee shops. They say, you can't do that here. I'll go do it somewhere else, right? Like I'm not willing to be told my business isn't going to succeed. If my business isn't going to work I sure as hell I'm not going to be the reason for that I want to know that I give it everything that I have and I'm all about this soft CEO era what I'm not about is quiet quitting in your business and quiet quitting on what you

have as goals do not quiet quit on yourself because you feel like it's tiring or it's embarrassing. Was I embarrassed putting flyers up on the bathroom door and getting told off? Of course I was embarrassed. I'm human. I found it terrifying. Was I embarrassed going around cafes and throwing stuff onto? Yes, of course I was embarrassed. But the more that I did it, honestly, the less embarrassed that I got because I'm not willing

to just give up on my business I had massive goals I wanted to create a life that I didn't have and I knew that was going to take a level of discomfort and I'm sorry if this feels a little bit tough like I'm all about the freedom-based business but guess what I have the freedom that I have today because I was so willing to be uncomfortable and sometimes that can make me really quite hard to be on a team with because I won't put up with people in my company telling me oh it's not working what are you doing to make it work right I won't put up with my coaching clients saying oh it's not working what are you doing to make it work let's get resourceful let's dissect and look at what the actual problems are and let's fix it because I believe in every

single one of you and what I was I said this to Lindsay yesterday but it's this concept of like I I trust myself enough to to do what it takes like I'm I'm not often the smartest person in the room right I'm not often you know I'm not often the smartest person in the company but I still am not going to let that be an excuse because I still know I'm going to do what it takes I'm always going to do what it takes and I've only built that self-trust from doing the stuff that it's going to take like if someone asks me a keynote on a Monday and it's a Friday and I don't have a keynote written, but I feel like this is an amazing opportunity and I want to do it. I trust myself enough that by the time I get on stage on Monday, I deliver a fucking good keynote. I trust myself enough because I've built that muscle.

And the only way we can build that trust within ourselves is to to really back ourselves and bet on ourselves and show up for ourselves and sometimes it's going to be so hard and uncomfortable and I've had this where I've posted on social media especially in the beginning and I could tell there was people I went to school with laughing at me I could tell there was people that knew me that were sharing my posts and making fun of me. I still see it. I know that. And I'm not willing to not hit my goals and live the life that I know I'm capable of living because someone else is triggered by it. I'm just not. If someone's going to laugh at me, they're going to laugh at me. There's nothing I can do about that because if they're not going

to laugh at this post I'm doing, they're gonna laugh at something else. If they're not gonna laugh at me, they're gonna laugh at somebody else. I'd rather just back myself and put myself out there and do the things that it's gonna take. And so I think that's relevant to talk about when we are talking about traffic

because building the offer and building the funnel, there's very, very step-by-step processes for. And a lot of it I can do for you because I can give you a lot of the templates. And by the way, I'll do that as much as I can. I'll do that for you. Traffic is the one thing of all the sales engine stuff that is gonna have you have to really dig deep

into resourcefulness, into mastery, into your edge, into your uncomfortability. And it's one of those things that it's going to take probably a lot longer to get right. And I don't want you feeling like there's something wrong with you or you're not good enough if you haven't gotten it right yet, because it just is hard. And I want to be super honest about that. And I also want you to know there are so many creative ways that you can get seen. There are so many creative ways that you can connect with your ideal client. I'm always thinking about creative ways. You guys know I'm writing a book.

And I'm like, how do I creatively get in front of all the people that I want to get in front of? Would it be crazy to go and buy a bunch of billboards? Like, oh, well, you know, that probably is not going to work. It hasn't worked in this way. I'm like, how could I make it work? How could I get super creative and just like get in front of people and do the things that I'm not seeing a lot of people do? I'm always asking that question because I'm not above trying something new. I'm not above failing. I'm not above being embarrassed. I want to do what is going to work because I know that when this book gets in the hands of somebody, it's going to change their life. I truly know that. And I believe that. And I back myself enough with that, that I'm going to do what it takes. And my team are going to be

on cringe mountain when it comes to book. I'm going to be, we're going to do it. We're doing this. We're going to be handing out flyers here here we're going to be doing all the things and it might seem a little bit embarrassing but guess what it doesn't feel embarrassing when it works honestly I don't feel embarrassed when it doesn't work either because I'm like ah fuck it I tried who cares it didn't work like now I don't but at the time I like did feel really embarrassed so you're going to get over it but traffic is hard and I want you to know that and I want you to also know you can figure it out and what's going to happen is you're going to try so many different things um and then you're going to start to notice probably one thing really starts to work and you're like wait 80% of all my traffic is coming from this one source even I've been doing like

it's like 20% of my time so I'm'm doing all these different things. Cool. Let me double down on this one thing and get even better at it. That's how I found that I was good at webinars. Well, I wasn't good at them. I just was like doing them a lot. And I was like, wait, this is actually making a lot of sales. I should do more of this. So I stopped doing a lot of the other stuff. I'm not doing as many door, door, uh, posts as I was.

No, I'm not doing that so much now, but you know, if that was the thing that was working, I'd be like, cool. How do we, how do we do more of this? How do we figure it out? You'll find there's something that starts working for you. I promise. And when you've got that, you will double down on it and you'll be able to go all the way with it. So you've got this. It's just not easy. Yeah. I think that's a great place to stop. The rest of these questions are pretty specific. We can always help inside of society. We have such an engaged community there. But I think, you know, you and I were talking about this yesterday, even internally with Boss Babe, where it's all about consistency.

It's all about being uncomfortable. It's about being willing to continue to do the work and not to put it out there and expect that traffic's just going to come. That's not how anybody's business runs. And I think sometimes we think applying a formula just means that it'll work. And while that's lovely and important, it's not reality. And so it's applying a formula and then being really, really consistent and being uncomfortable with how consistent you have to be. And we do that all the time. We do stuff that's uncomfortable all the time, even in a business our size and at our level. So you've heard us say this a lot around being like big sister energy.

But it's like you got to just keep going. Like some of the specific questions about why it's not working or what specifically I could be doing better to make it work. The answer really is keep experimenting, keep trying, but don't stop. Don't give up and don't blame something other than you just haven't experimented enough or you haven't put enough out there. So there's a lot more here. And traffic is one of our favorite things to talk about. So of course, always in society, great resources. All the resources we mentioned today are inside of the membership. Yep. You've got everything. You've got all of our resources. Lean on us. We are here for you. Truly. I really mean it. This can be the

biggest quarter of your entire year if you let it. So let's be in this together. Like Lindsay said, we are fully here for you. That's why we have these calls every single week. Come to them, show up, bring your questions. Nothing is too small. Nothing is silly. Lean into the community. If you can't find a resource, ask us if you need a template that we don't have, request it.

We are here for you, truly. I want you to know that. So thank you for being here. Thank you for asking such good questions. I hope you don't mind the little Amazon box set up, but it's been fun to show you guys behind the scenes. At some point, I will break down all of the equipment and all the things. I'm still figuring it out, but I'll share all this stuff. I love this and I love getting to hang out with you guys. So I'll see you on the next call. Okay. Bye everyone.

Okay. So if you loved, loved, loved this episode, two things two things one you might want to join the society if there's any resources that we mentioned that you don't have access to but two i really really want to see you on this training we are doing around how to build a sales engine in your business we're going to answer all the questions you've got around offer, funnel, and traffic. So all of those links are below. And also let me know what you think. Let me know what really resonated with you. Let me know what you want to see more of. All of your reviews help this podcast so much.

And we are so grateful we read every single one of them. In fact, we screenshot them, put them into Slack. So you might also get blown up with Slack, but we love it. And we're so, so, so grateful to every single one of you that listen. I'll see you on the next episode.