the bossbabe podcast - 438: Live Q&A: Building a Sustainable Business, Tangible Social Media Advice + How Ignoring Mainstream Thinking Led to $10M in Membership Revenue

Episode Date: November 28, 2024

Get ready to experience what it feels like to be in The Société membership as you listen to this episode. We’re dropping the recording from this month’s membership Q&A Call where Natalie and Lindsay answer relatable entrepreneurship questions from our members, and provide actionable advice on social media growth, maternity leave planning, hiring and managing your team, and so much more. Some of the questions covered are:  "What’s the balance between posting frequently (on Instagram) and prioritizing meaningful content that aligns with my values?" "I have two team members but no clearly defined roles or job descriptions. How do I create clarity and avoid confusion?" "How do you determine how long cart open periods should be, and what are the advantages of short versus long windows?" Whether you're looking to build a sustainable business, make key pivots, or balance entrepreneurship with motherhood, this episode embraces it all + gives strategies to take your next steps confidently. You’ll also hear about the incredible milestone of Bossbabe hitting $10 million in membership revenue and why Natalie didn’t listen to the advice she was given when she started the membership 7 years ago.  TIMESTAMPS 03:10 – Celebrating $10M in membership revenue: reflections on one year of the revamped Société 07:00 – How to transition your ideal customer and say no to non-aligned clients 09:50 – Starting small: creating job roles and managing priorities for your first hires 15:45 – Social media growth: balancing aesthetics, content volume, and authentic storytelling 25:30 – Planning for maternity leave: cash flow forecasting, dialing back operations, and maintaining profitability 32:40 – Choosing a personal brand vs. business brand: lessons from Natalie and other top entrepreneurs 45:00 – Building predictability in sales for product-based businesses: bundling, seasonality, and subscriptions 54:45 – Freedom in business: why scaling isn’t always the answer and how to align your business with your current season of life RESOURCES + LINKS It’s Black Friday at Bossbabe! Join The Société for 50% OFF Now Through Dec 2nd! Lock In The LOWEST RATE To Our Exclusive Membership + Build Your Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

Hello and welcome back to the show. This is Lindsay and today's episode is a recording of a recent Q&A session that Natalie and I hosted inside our membership called The Society. And these are some of our favorite calls of the week that Natalie and I do, where we get to come in with the members inside of our membership. And it's a free for all. You can ask anything you want to ask and you'll see here when you listen, the range of questions that we get. And it's everything from specific questions on things we teach inside of the membership, specific questions on the templates and the vault of templates that we have inside of the membership, which by the way, the template vault you guys, it gets unlocked if you're an annual member, it gets unlocked the day you join. And it alone is worth the price of the membership. There is a template for everything in there and we add new ones every month. But yeah, the template questions that we get are so fun because you're like, hey, we have a template for this. Log in, it's this template,

go grab it. That'll solve this problem in your business. And then, so we get curriculum questions, we get template questions, and then we get a lot of the best questions, which are life in business and how do you do both things at the same time? And how do you truly build a freedom-based business? And we talk about this so much on the podcast and in everything that we do in Boss Babe around what does freedom really mean and how do you build your own version of a freedom-based business?

And I think the Q&A is such a cool place to see everybody's versions of it because people are in different seasons and some people are in, I'm just starting season and they are all in and they are working a ton and their goal is to get to a freedom-based business and they're doing the right things now to build the foundations. And then there are people who are further ahead and they've burned themselves out and

they're like, I need to get back to more of a freedom-based business. And so I'm going to simplify my offers or I'm going to hire some team and delegate, you know? And so we really cover a broad range of both really tactical and implementation style questions about the curriculum and the templates we have inside the membership. And then we also do a lot of coaching around how these things apply to you specifically and what's happening in your life and in your mindset and in the industry and the economy and how do those things show up across BossBabe? And we speak from our experience and then we also listen and support each community member who comes to the call with

their Q&A. So we love doing these calls. Natalie and I are on once a month live Q&A, but we do have a weekly call inside of society and we do all kinds of other things in those weekly calls to support our members. So if you are not in the society yet, I highly, highly encourage you to check it out. The links are below here on the podcast, or you can always go to our Instagram, follow our links there, go to bossfabe.com, find it there. And if you are going to join, I would also just insider tip, join as an annual member. It is worth it. And you get the full template Vault Unlocked as an annual member. And those templates, I promise you, we use them inside of BossFabe. Like these are the true templates we use to run BossBabe. They are built from

years and years and years of experience of what you need to simplify processes inside of your business and things that you need to be tracking and managing really well in order to have a profitable business. So anyway, highly encourage that you join us as a member. We love welcoming new members in there and you get to be on these calls with me and Natalie. So I hope this is valuable to you. And as always, if you have any questions or feedback or you're looking to join the membership and you need any support doing that, just reach out on DM. I'd love to chat with you.

Okay. Thank you for listening and we'll see you on a future episode. Welcome in. I am on request from my team to sing Happy Birthday to us. Happy birthday to us. Happy birthday to us. It's one full year of brand new society. Happy birthday to us. You guys, it is one full year of brand new society.

Do you remember this time last year when we were launching it and I was like giving you guys like a full behind the scenes of what it looked like? I cannot believe it has been one year. Wild. Absolutely wild. How many of you have been in just from the get-go? Next February is actually seven years. Do you remember this time last year? Like what a wild ride. We have just been looking at all of the,

the amount of coaching hours and templates and everything that we have done over the last year. And it is just so far exceeded any other year. It's been a game changer so crazy and I also had another huge thing to share. We, I just shared this on the freedom vast track call before this but this month we just crossed eight figures in revenue for our membership which listen is not bad for a $97 a month product. A lot of people think that you need these huge huge offers with these huge, huge offers

with these huge price points and you don't. You get to pick what feels really good for you and your ideal clients and just freaking do that. Like the amount of people that kept saying to me, you shouldn't be coaching for $97 a month. This is ridiculous, all the things. And now I just look at it and I think, well, we clearly we did something right

because I knew who my ideal client was I knew exactly how I wanted to serve them and Clearly it freaking works eight figures. We just crossed it, which is incredible. We're having our birthday Which is wild because I actually am flying today in like three hours to LA I'm speaking at Kajabi over the next two days talking all about membership, which by the way, I'm going to get you guys the recordings as always. I'll put them inside your membership, but it just absolutely wild. I just can't believe that this is a whole year. So yeah, welcome in and thank you. Thanks for being part of this journey. Thanks for trusting us on this new

journey because I swear last year, Karen will tell you when we were making the transition, I mean, Karen was here, it was me and her, we were like working every God given hour and I was saying to her so many times and like, are we making the biggest mistake? Like, is everyone just gonna wanna leave cause we've redid the whole thing, we've revamped the whole thing, the whole curriculum.

And like, we just kept saying, I don't know, like I think this is good, but we freaking did it. So I just also want to say a massive thank you to every single one of you on my team who have made this possible. Everyone in here, you all know our team inside out, they're part of the Boss Babe family. It's been a real, real team effort. So just want to say thank you and say thank you for trusting us always with your business.

And I know that's not a big, it's not an easy thing. And this is often a really big investment for a lot of you to stay in a membership ongoing when some months your business is crushing it and some months you're in fear. So just want to say thank you. Tracy, I will not sing a second song today, but maybe next time. So with that, this is your time to ask any question, any question. This is full open Q and A. It can be membership related.

It can be funnel related, social media related, you name it, you get the chance to ask it. So the best way to do it is to go to the Q and A box at the bottom of Zoom and put it in there. And me and Lindsay are gonna tag team them. She's gonna moderate them to pull up the questions cause I get so, I'd like squirrel and get so distracted. She's been keeping me on track.

We need this. This is our, our tag team. Um, we're generators and human design. And so we, the best thing to do is like hit us with a question and we respond. And so that's, that's the dynamic that we're playing on here. If you're not a human design nerd, we are big human design nerds here at boss, babe, and highly recommend you take a test and learn about yourself. Anyway, okay, Lorraine, you're up first.

So this question is, I've recently changed the focus. So this is great around ideal customer. And we just talked about this around this belief that once you pick a customer that you're serving in your business, is that your forever person. And so Lorraine is saying, I've recently changed the focus on my business and I'm taking some time away from my clinic to restructure and I want to relaunch soon. How do I handle or how do I say no to people who are now not who I want to serve anymore, even though they've been clients forever? And it's really hard to say no. And no one else is really doing

what I do in this area. So I think this speaks whether you're brick and mortar and you've shifted the focus or you're a coach and you want to move from one type of focus to a new focus and you're going to have to choose to leave people behind. What do you do if you're leaving people behind? Okay. So I just shared this on the freedom fast track call, but I recently got the chance to interview Seth Godin and he is a hall of fame marketer. He's incredible and he has a new book out called this is strategy. And so I got to interview him about it. I think it comes out next week, actually. And the whole premise of my interview with him of, okay, this is your book. This is strategy.

What the heck is strategy? I don't understand. Right. And what he shared was strategy in marketing is basically saying, this is who I want to serve. This is who I do not want to serve. And I am going to be so brave in saying no and firing every single person that is not my ideal client because I want to be the best in the world at this

thing for this type of person. And I think all it is practically is bravery, courage because it is not easy to say no to clients and to money. I know it's not. And so it's going to take a lot of assurance within yourself that for me to be world-class and to be known for being world-class at doing this thing for this person, I have to say no to everyone who isn't that. And what he shared with me, I mean, it fully changed the way that I think about business as a whole. What he shared with me is when you do that, you actually don't really have to market so much because you become known for being world-class at this thing for this person.

And so that's my advice. It's just courage and courage will get you in the door and your confidence will build from actually seeing the results once you're in there. And so those things all will play together for you to be able to continue down that path. But I actually think you're making a really smart business decision. Okay. So Claire, hi Claire. She says, I'm beyond embarrassed to be in this situation, but I basically have two people that help run my business and neither has a proper job description or a clearly defined role.

I need some advice on where to start. I started with a personal assistant. She grew with me and so, and now she's reached capacity. So then I hired a VA and now it's confusing about, you know, who does what prioritization? How do I, how do I go back and build job descriptions essentially, or clearly define their jobs? Okay. You should not be embarrassed about being in the situation because you've actually done every single thing right. So can we just like give you an applause for that?

That's exactly how you should have done it. This is like a book recommendation session so I'm going to recommend you the book Buy Back Your Time. I make every single place in my mastermind buy this book and it is actually going to flip everything you ever believed about job descriptions on its head. Now this is fundamentally more important for us as people that wanna build freedom-based businesses, because if you're building a venture-backed startup, you will need job descriptions and you'll need very different kinds of,

you'll need a different response. For those of us building freedom-based businesses, all of us here, we actually don't wanna just go and build a job description. What we want to do is think about all the things that need to get done in the business to have the business running and growing. And it's basically a to-do list. And you take things off the to-do list and you put them into people's job description.

So instead of virtual assistant or head of marketing or this, you just essentially have a list of things that they do that helps move the needle in your business. This is an absolute game changer. So I would recommend reading that book because he explains it a bit more in depth than I have just there. But that's essentially all you're going to do is just create to do lists for them. And that's what they do. And so what I would recommend, so if you're an annual member, you actually have access

to the BossBabe Playbook, which is a full rhythm of how we run the company. I really recommend having this for your business. Take ours, copy it. I recommend having this for your business. And basically just go through and put people's names beside all of the tasks. And that's their job description.

The main thing about job descriptions and people working in your business is, are they doing needle moving tasks and are they at capacity because you do not want to be hiring people that are just sitting around twiddling their thumbs and are not at capacity. And so you just want to be putting things on their plate like that. So you're actually in a really good position and I would do exactly what you're doing.

Buy Back Your Time is a freaking phenomenal book. Yeah. And I would say, and Boss Babe, for transparency, when we start to question capacity, which is something as the team grows, it is harder to track each individual contributor's capacity because there's layers of management and everybody has ownership across lots of different things.

And as the owner or the leader of the business, you may not want to or be able to watch every single thing. That's the whole point of having a team. And so if you're wanting to understand people's capacities, one of the things we recently implemented this after the summer was just a quick little daily check-in where everybody on our team says, these are my three to five main needle movers for the day.

This is what I've prioritized and here's a one through three capacity rating. And so it's very visible to the whole team and we can see who has extra capacity that day and who's maxed out for the day so that if something urgent comes up, we know who we could pull into something because almost everyone on our team can basically do anything. That's another thing we've really tried to prioritize is that pretty much everybody could jump in and help pretty much anything. And so if you're feeling like you want to see what people are doing and that helps you

understand capacity and how to delegate things, a quick and easy way of doing that is just a daily check-in. And that's been huge for Natalie and I to understand managing the business a little tighter. Okay, this next one, I really like this question. It's from Camille and she's saying, I'm launching a new product and I'm not sure how to position it. It's a journal product with a book to follow

and I'm not sure if I should brand it under my name or brand it as a business. My goal would be to position it like Mel Robbins or Jenna Kutcher, more personal brand, but I like the Boss Babe model where Natalie has a clear personal brand separate from the company. I love this question because we get this

in so many variations around personal versus business having two Instagrams or having a personal brand versus a business brand. And for 2024, what's the right choice and can you make a wrong choice? So what are your thoughts there? People buy from people. And so if you are emulating the kinds of brands like Mel Robbins, Jenna Kutcher, I think you've answered your own question that it should be in your own personal brand. Let's be honest about the building of BossBabe, right? The building of BossBabe as a brand. It would have been so much easier if the whole time it was branded under my name. So much easier.

Because we have had to do so much brand building, and by the way, that brand building is very, very expensive. I talk about this in our mastermind a lot, but there's a big difference between brand marketing and performance marketing. Performance marketing is all the things we do with personal brands. It's the funnels. It's the direct response. It's marketing that we do that has a direct ROI.

Brand marketing does not have that direct ROI. And it's sometimes like putting money into the abyss and just hoping something comes back. That is what we had to do a lot of when we were building Boss Babe as a brand. And now we have built it into really a household name, but it wasn't like that. And so I, if I was doing it again, like, yeah, I probably would do it under my personal brand. I think it's amazing that I have this, but it hasn't been easy and it's been a really big investment. So if you have the time and money to invest in a brand, great.

But ultimately people are going to buy from people and your credibility is going to sit with you as an individual and a personal brand. Okay. This is kind of tangentially related. So talking about social media and social media growth, how much effort would you put into Reels? This is from Stellania. My business partner is obsessed with filters and perfection, like

perfecting the aesthetic. And I just want to get content out there and have it work and have good hooks. And so when approaching growth right now on social media, which I know a lot of people are, that's the perennial question, right? Like we all want more customers, we want more audience. And the best way to do that is to be more visible on social media. So what's the balance between the aesthetic and, and like perfecting it versus just volume, getting it out there and trying things. So it's really going to depend on your brand values because every single brand has different values. Now, if a really polished aesthetic is one of your brand values, then I don't

say compromise on that in order to get shit out. I don't think compromising on that is going to build your brand in the long term. Now, I'm gonna be real with you. I have my team, and I'm gonna laugh at this, in my ear constantly post more, post more, post more on social media. And I don't post more on social media

because I will only post when I have something worth saying. I can sometimes go days without posting because I'm thinking about something that's going to make an impact. Now there are many different strategies. I have built my brand intentionally that way and there are a lot of things that I do that quote unquote leave money on the table. But guess what? I think long term and And I am not in this. I've never been in this for a short term win. I think very, very long term. So I don't think about how many posts did I get out this week,

but I think about this month, what was my reach? What did my interactions look like? How many people took the step from Instagram into one of our funnels? What kind of feedback did I get? That's what I think about because I'm thinking long term. Now if you want to jump in there and you want to get super fast social growth, you can post up to four times a day, which by the way, I did for a really, really, really long time. I did that for a really, really long time.

My brand is in a different place now. And so you can jump in and you can post like very unpolished aesthetic four times a day, carousels, reels, quotes, all the things and you'll grow fast. And if one of your brand values isn't like super high value for every piece of content or a certain aesthetic, go for it. Like it's not going to damage your brand. In fact, it's going to build it. If that's one of your values is getting stuff out there, being seen, growth. If your KPI of growth trumps your KPI of did it look good? Like I want you to think about this

with your brand blends. For me, I'm just in a different season where I want to post really high value content and I really want it to land and I would rather, I don't have a social media manager, people always think I do not for a single one of my accounts, my personal brand, CEO, mama, boss, babe. I don't have a social media manager because I like to do it myself. And I just like to think about is this in line with my values or am I posting it because it's a tick box exercise? And so that's how I would think about this. There is no right answer or one size fits all social media strategy. You really just have to think about what works for you,

what your actual goals are and what it's going to take to get there. Because there's a strategy to get towards every single one of our goals. I feel like that's the best social media advice you can ever hear is like, it's not an easy button. Like it, there's no one formula for every type of business. And I think the way BossBabe has done it, there's lots of businesses that we even learned from. Like we were talking about a business yesterday that we're all following right now and talking about because we're watching her

grow really, really rapidly. And it's like seven posts a day and you're like, whoa, but it's working in her niche, you know? And so it's, we could do that, but that's not necessarily our goals and it's not, it doesn't match to the priorities we have in the business. And so just because you see us doing it away, doesn't mean you have to do it that way. And there's always a counter, like, I always look for this in our, anytime we do research, I'm like, well, this person's doing it this way, but literally this person's doing the exact opposite and also having great results. And so social media is so much about learning and then using, like coming back

to first principles and your business and your value system and going, am I someone that wants to show up four or five times a day? And is that what my customer wants from me? Yeah. And speaking of first principles too, right? So there was a week in the summer where I had an idea for a post and it wasn't, and I'd like, I wasn't scrolling Instagram and seeing someone else post and I thought, oh wasn't scrolling Instagram and seeing someone else post and I thought, oh, let me repurpose this. It was first principles thinking. It was, wait, I have this point of view

that I really wanna share with my audience. It's more of an editorial post. I would design it, it would be a carousel swipe through. I think it's really valuable. Let me sit on this. And so I didn't post for a few days and I just sat with this idea and I sat with, I think this is a really important message to share and I put it out there. I think

after a week of silence on social media, I put this post out there and it was unlike any post that I'd seen do well. It was very editorial and I put it out there and I looked at it two months ago and it's one of our, well, in fact, not one of, it is the highest performing post that I have put out on my account in four years. And that is the power of first principle thinking and that is the power of aligning with your values. Because if I listened to my team,

I'd have been posting reels four times a day and I didn't want to, I knew I had a point of view and I knew I was going to stick with that. And by the way, this is when we, when Paul Graham talked all about founder mode, this is founder mode because you have to know what you can do best in your business and you need to hire people to do all the things you don't do really well. And so social media is the thing that I do really well. And so I hire people that are so much better at all the other things, but I know

when they give me advice on social media, I'm gonna follow my own gut. And I don't be swayed by that in the name of people pleasing. And I think we all need to have that back bonus founders to stick with what we know best. When my team tell me something around the way I'm gonna structure my calls

or how we're gonna put together an SOP, something I'm like, yeah, totally like go with it. But when it's social media, I'm gonna say, cool, I appreciate your feedback, but I'm gonna do this my way because I've done this for so long. I teach this stuff. And so just to share social media won't be that for all of you, but first principle thinking and trusting your gut as a founder and trusting what you do really well as a founder is really essential.

And I know so many of us as women can be chronic people pleasers. We can feel really bad pushing back. We can think, well, if we're paying team, we should be listening to everything they say. No, let them go do the thing that they do really well. So you can go do the thing that you do really well. That post, if anyone wants to look at it, was the Simone Biles post that I posted. I was watching her documentary and I just had a point of view around what she was sharing on there

and I thought I'm gonna share this. It didn't make sense that it would be a viral post. I didn't think it would be. I thought it would do well but I didn't think it was going to be a viral post. But it just goes to show trust your gut and really think about what your values are. My values on social is that I'm not going to show up like every other person and do what everyone else is doing. You know, when I was doing the boss bib quotes in the beginning, we have inspired a whole generation copying quotes like that, and I love that. And so now I'm thinking, what's next? What's next for us?

I want to be doing things a little bit differently and that's really fun for me. But then inside the business, the way we deliver courses and put together our workbooks, I learn from the best and I replicate what they do. Okay, they do workbooks alongside these kind of training videos. They host it like this. Cool. I'm not the expert there. Let me learn from the best. So just know where you excel and trust that and then know where the place to learn from the best is. It's true too. We do always ask her for more posts and she always says, no, I'm going to do it. And it works, right? So you can also live in this world where even if you don't have a team, social media can be your team constantly saying, hey, we should be doing this. Hey, what about this? Hey, we think you should do it this way. And you, just like Natalie is saying,

she gives us feedback as team to say, no, I don't think that's going to work. You can give feedback to the noise of the internet, constantly telling you should be doing something differently when you know this is what's going to work for you and your audience. Because I know there's a lot of us that don't have team and it's like this long checklist of everything you have to do every day. But when you really boil it down, you know that's not it. And if someone was telling you to do all those things, you'd say no. So you have to put yourself in both seats. Okay, I want to shift gears a little bit. This is such a great question.

And we just talked about this in FFT, we kind of tease this and I know like half of our society audience are mamas. So Anna Maria is saying, I'm five and a half months pregnant and I'm preparing to run my business post-birth. Do you have recommendations on what are the key things that I should have tackled ahead of time to feel like I can take some time off and my business isn't going to crash and burn without me in it? This is such a good question. Well, congratulations.

That is so exciting and this is such a good question. So my answer is always going to be your cash flow forecast, which by the way, we have a template for this if you don't have one, your cashflow forecast. This is your maternity leave plan. This is everything in your business. That's where I really want you to be focused because I want you to understand what money do you have coming in and when,

what is already committed, what can you generally expect? I want you to put all of that in there. I want you to put that alongside all of your expenses and then be able to step back and take a look at it does this feel good what would I have to commit to be able to bring in this revenue make this level of profit because listen as a business owner it's all about your profit because if you're not taking money home at the end of the day let's just be real right if you're bringing all this revenue during your maternity leave and you're paying it

all out to your team and nothing is coming to you, then do you really want to have the business running that way during your mat leave? Would you rather bring in less revenue but need less people to support you so you can actually take some money home to support you and then be able to dial your business back up when you feel like you're ready? You have to be able to just look at your cashflow forecast and make your decisions based off of that. You know, you can think about different ways

in which you bring in clients. I just signed a contract with a designer that we worked with yesterday and she's preparing to go on maternity leave for her third baby. And I'm always just so inspired by the women that are on their second, third, fourth babies and they're planning for mat leave. So I'm like, oh, you've done this before.

Like when I went on mat leave, I just had no clue what I was doing or what to expect. She said, what I do when I go on mat leave is I take on this many clients at this much each, and I offer a specific retainer of this many hours. And so she knows that she delivers on these hours and she brings in this set revenue and she doesn't have any team. And that really works for her. And what's great about that is we sign a six month commitment with her

so that she has that revenue coming in. It's committed, it's gonna come in because we're contractually obliged to pay that. So I just want you to think about that because it's all about the numbers. You know, when we think about freedom in your business, freedom is gonna come from, do you have freedom financially to choose how you spend your is gonna come from, do you have freedom financially

to choose how you spend your time? Because if you do not have freedom financially, you do not have the choice in how you spend your time and you don't have the choice of whether you're gonna take that mat leave or not. And so the numbers is the key to absolutely everything. All right, so always know your numbers and know that your numbers can always change.

And I wanna share this, you know, if you have contractors in your business and they're on for a certain amount of hours, you don't always have to stick with those hours. If you want to dial things back during your maternity leave, you're entitled to dial people's hours back during your maternity leave. You get to make the call that feels best

because this is your business. And again, coming back to don't make decisions out of people pleasing, make decisions out of what is going to support you and your business best because we're thinking long-term here. And what I see a lot with women who go off to have babies is they come back and they often want to burn their business down because they don't realize before baby how stressful it actually is or how little they're taking home for how much work that they do.

And so that's why I share this before you go so that you can avoid that situation. I have a secret announcement. We are working on something absolutely phenomenal for Black Friday. And here's the thing, you're only going to find out what this offer is if you're signed up to the Black Friday list. Now, I do not do Black Friday deals for the whole of the month. It's very much going to land on Black Friday. And it's one of those things that you're really going to want to make sure you're on the wait list for because your jaw is going to hit the floor when you hear what we're doing.

It's wild. So what I want you to do is head to bossbabe.com forward slash Black Friday and get yourself signed up. The thing that we are releasing on Black Friday has the potential to completely change the trajectory of your business to close out this year. And for all of 2025, you have to be on the list. You won't hear about it if you're not. So head to bossbabe.com forward slash Black Friday. I'll also put the link below so that you can jump on the list and You won't hear about it if you're not so head to bosswave.com forward slash black friday.

I'll also put the link below so that you can jump on the list and make sure you're signed up ahead of black friday. You may have heard that I recently co-founded a brand new company Glossy which is a skin routine you can drink and I wanted to tell you a little bit more about it. It is incredible. It's this powdered supplement that you drink at least once a day. I'm personally a morning and afternoon kind of person and it is so good for your skin and your gut. One of the ingredients that I want to call out is Probiotic D111. So it helps maintain a healthy gut microbiome, it supports digestion and skin barrier function, it's also really good for helping to reduce any discomfort in your stomach and bloating. I swear by Glossy that's just one of the

key ingredients. We also have vitamin C, magnesium, hyaluronic acid, coconut water powder, sea salt, zinc. It really comes from all angles to support you inside out. I love it in a morning. I drop in and hydrogen tablet just to really boost things and then in the afternoon I normally add some B vitamins. It makes me feel absolutely amazing and I really feel the difference in my gut specifically. I'm more regular, I'm less bloated, I just really feel a difference. So if you're interested go to getglowseat., that's G-L-O-C-I.com, and use the code BOSSBABE and you'll get a huge discount off your order. We might have something in the works that you could learn from too.

Just tell them, I don't keep any of them, like the worst secret keep out in the world. I was waiting for you to say it. I'm like, oh no, am I going to get trouble? So we have a CEO MAMA membership percolating through the brains of our team right now and through Natalie's vision. So just be watching for that. Natalie and I, that's how we connected years ago, you know, was over this exact process and Natalie having these feelings looking at BossBabe after having Noemi.

And we've had the CEO Momma brand and business now we have a mastermind, but there's so many things that come out of that mastermind that could be for everybody and so many tools and templates, ways of doing work, life and motherhood all at the same time in a really harmonistic way as best as you can. We have learned so much about that and we want to share it. And so we're probably going to be launching membership and we'll keep you posted. Okay. So next question is from Natalie. So I'm really also named Natalie.

I'm really struggling with my business. I haven't made a sale in 10 months and I'm struggling to figure out if my prices are too expensive with the current economy. I'm not sure how to navigate the fork in the road. I know most of my ideal clients have been out of work for over a year and are struggling as much as I am. And I'm just not sure when my industry will be back up again. And I've always been told that it looks bad when you're not getting clients. And so I think this Natalie specific question, and we've talked about this, and I think a lot of people are feeling economic uncertainty or the industry that they're in is shifting

because of the economy or because of AI or like all these other things. What do you do in a business where it feels like you're too expensive now because your clients can't afford it because something has shifted in either the economy or the industry? What's next, what do you do? You pivot. You absolutely pivot. If you know for sure that it's a pricing issue, then I think change your prices to reflect the needs of your clients. But if you haven't made a

sale in 10 months, I think it's time to pivot. Do you need a different offer? Do you need to package your offer differently? Can you speak with your ideal clients and see what's changed? I think it's essential to pivot as a business owner so you can still bring your sales in. I know that's really challenging though. No, it's true. And there's a few here that I want to touch on because I think these all kind of link together. So this is from Alisa, and she's saying, I'm transitioning into a new market and I'm struggling how to price my services because I can't tell what other people price at in the market. There's a lot of price gatekeeping. So in trying to determine a fair and competitive price when I'm doing something new and I'm pivoting, when there's gatekeeping in a market, how do you even start with pricing strategy?

I open the gates. So I would just want to do the research. Do you need to hop on sales calls? Do you need to get proposals sent to you? I would do the research to really find out what people are charging in the markets. You can do that analysis because that must be a way to find out the price if they're selling this thing. That's what I would do. And I would use that to then think, okay, am I offering more or less value? Is my idle kind in the same place? I would really just adjust based on that. Okay. And here's another one from Khaki saying, if you were to start your business over, would you start with one-to-one or something one-to-many like group coaching or memberships?

I'm starting over, I'm launching a new offer and I want to do one-to-one but I'm worried about scalability. And I think this is another great question around pivoting or around growth where you're trying to decide high ticket one-to-one or lower ticket quote-unquote more scalable group or one-to-many offer and how do you make that decision? Okay, so I posted a quote yesterday and I'm going to read it out loud for all of us. I want you to really hear this. Build the business where you can own your story, put your family first, volunteer on Tuesdays, live anywhere you want, forget what day and time it is. Go to lunch with your spouse.

Take your kids to school every day. Forget scale and winning. Go live life. And I want to share that because I want you to really forget scale. There is so much noise around this idea of scaling. Do you want to know the secret about scaling? Most of the time, scaling is the reason most business owners want to burn their business down because they scale to a certain point that their margins are so squished that they are working harder than they ever have to take home less than they ever have. Now, again, if you're an adventure back company, if you're building a business to exit, this does not apply to you.

This is freedom-based business. This is lifestyle business. Very, very, very different. We had a woman in our mastermind who had a one-to-one practice doing health coaching. She absolutely loved it. She always had a wait list of clients. She didn't really have to market a ton.

She took on a certain amount of clients. Yeah, she really stuck with that. And she continued to hear, you need to scale, you need to scale. So she created a course and she became a digital marketer. She had to create all the funnels and she had to spend so much time marketing, marketing, marketing, marketing, right? And she ended up having to hire a bunch of team members to take the one-to-one calls that she was previously taking

because she was too busy marketing the scaling part of her business. She was stretched so thin, she was working more than she ever had, and she was making even less than she was when she had her one-to-one practice. Her top line revenue was so much higher and her revenue was so much lower.

Now, I share this not to say do not scale, I share this to say most people who are scaling will not tell you this and I'm telling you this because I know what your values are and so if it were me if I was starting from absolute scratch, if I had no audience I would start with one-to-one and I would decide what's the amount of money that I want to earn and how many clients do I need to have to make that. Let me get those amount of clients, let me put everyone else on a waitlist and let me focus on doing the thing that I love which is delivering and I never have to sell again. If I was starting again I had an audience like I do now I

would probably be selling a product that's more one-to-many because I have that audience and I can impact more people doing it that way and so it just really depends. There is no right way for any single one of us but we need to decide what makes sense for us versus what's scalable because it is such a myth that one-to-one is not scalable. Another woman in our mastermind, she has a multiple seven figure business doing one-to-one coaching because she loves it so much. She was like, I still want to do one-to-one coaching, but I want to be able to earn more. Let me take a percentage of my clients revenue because I'm directly helping them grow that revenue and she's built a seven figure business. You can make your business work for you no matter what kind of business you want to run.

Okay, shifting gears. This is from Pia and this for all of our product based businesses. I know you and I have like a little side brain for product based. So is it possible to run through how you would create a sales engine for a product based business? I work with family run food producers and help them drive traffic. So digital products don't really make sense. And so the biggest problem I see for my people is they're great at manufacturing the products and they have high quality products

that people want, but they're terrible at manufacturing demand or managing demand, you know, up and down in the business. How do I help them create predictability and sales in a product-based business? It really, really depends. So I think we always think of funnels as these really complicated things and they're really, really not, right? So for example, if for my product Glossy, a PDF that's all about a glow up and then we promote the actual physical product within it, that's a funnel, right? If you are marketing to people that is in person, I would think about what is the choice point for someone making a decision of whether they would work with you or

not? If it's a one, like an in-person meeting, whatever it is, what's the choice point? Is it a sales call? Is it a presentation? What's the choice point? That's your conversion event. How do you get more of those? How do you get more people to that level of making the choice? And so that's the funnel. And so let's say it was sales calls. So my husband has an agency and basically they get people on information finding calls. They decide if they want them to be a client, if they do, they put together a presentation deck for them, they go back and they pitch them on this presentation deck.

His choice point is getting people on those information calls. And so his marketing is basically, how do I get as many people on those information calls as possible? So he doesn't have the long fancy technological funnel, but it's still a marketing funnel. When we think about a marketing funnel, it's just that upside down triangle and it's bringing in people to be more aware and at the end of them, they're buying.

So just think of it like that. What's the choice point and how do I get more people on that choice point? Yeah. And for food, I mean, you guys probably have heard of her because she's super controversial and you know, has 8 million followers, but Ballerina Farm. And I think of taking food products, specifically food products, and creating seasonality and playing to people around the season. So events, holidays, how do you remind people that they need something? And so that you can create predictability in your business by reminding people that they want to be to be ahead of the game

as things come up in life or they would want your product so that they're not you don't have to always catch them in a spontaneous buy pattern you are reminding them hey the holidays are coming up or summers coming up or whatever so there's seasonality and I think that's a big part of product-based businesses and then also creating either bundles or subscriptions or something where at least a small portion of your business is recurring revenue. Ballerina Farm has done a really good job of that in her business of creating products and taking things like meat and flour and things that like you literally don't need

to buy from her. You could go to the grocery store, but if you want her product, she packages it in a way where you can subscribe to it so that they have a baseline amount of money in their business that is quote unquote predictable because it's on recurring subscription. And so in food products, I don't know exactly what the food products you work with are Pia, but I would think about that as a product based business. Is there a way to create some type of subscription or membership? And you see this with clothing, with Stitch Fix. This idea, again, we keep coming back to first principles, but usually all of these concepts

can be applied in any type of business. You just have to get out of the mindset that it won't work for me because I'm not this type of business and get into the mindset of, how could my business have a subscription? How could my business have a bundle? How could my business do seasonality and play on people's desire to change things up through the seasons and just start thinking in that mindset? And Natalie and I love to do this and it's in a lot of our curriculum, like studying what works, like success leaves clues and going and looking at businesses you love, even if they're not in your industry and just like, oh, that's an interesting business model. They're doing that's an interesting business model.

They're doing that because they want predictability. That is their sales engine. Cool. How could I apply that to my business? And just starting to use the language and put that lens on when you're looking at businesses you love. It's one of the best ways to apply things in your own business is, hey, it worked on you psychologically.

You responded to that marketing tactic. How could you use that in your business? And Lindsay, just on that, can you just speak a little bit more to the power of email marketing in your, in an e-comm business too? Because it's so simple, but actually I think it's one of the biggest needle-movers. Yeah, it's interesting because, you know, I think a lot of us, especially in the services industry, we start to get kind of paralyzed by like, I'm sending too many emails, my people

are going to unsubscribe, they don't want to hear from me this much. And I'm like, girl, have you gotten seven emails today from Wayfair? Because I have, like literally already at 1030 AM, I've gotten seven emails from Wayfair about Black Friday, that is still a month and a half away, right? Like, so there is always going to be an example out there of a business that is like, oh, you only send one email a week, I'm going to send seven a day. You know, and Ecom especially, I think people are so used to seeing the brand over and over and over and over in the inbox and they don't unsubscribe because they know, oh, I'm going to wait till that thing goes on sale or I'm going to wait till it's fall and I need new clothes or like the skincare company I use, they email me a couple times a day reminding me I need

to reorder and I'm like, oh yeah, I need to reorder. Like I'm leaving that stuff in my inbox and I'm not unsubscribing and I'm not annoyed by it. And so I think, especially in e-comm, but it's a good message for everybody around email marketing is volume isn't necessarily the problem. I think a lot of us think sending a lot of emails is going to make people unsubscribe. It's when those emails aren't talking about pain points and they're not helping people make a buy decision, that's when they unsubscribe, when it feels like it's not valuable. And so we want to shift the mindset away from there's a certain magic number of emails to

send that is the right or wrong thing, or people don't like email. It's just not true. Like most of our sales come from our email list. It's much more that you have to be providing value and you have to be helping the customer make a buying decision in email. And yeah, my experience in e-comm is learning, especially in selling supplements,

which is the industry that Natalie and I are both in, is people don't just want to know about the product. They wanna know, like, they wanna know about the product, they wanna know about the founder, they wanna know about how the product helps them, they wanna see news in the industry that's advancing the science of what you're selling. So another thing to be thinking about on your email list is when you get paralyzed around,

gosh, I feel like I've talked about everything about my product or my service, what else can you educate a customer on that's tangential or related, like a couple layers of of the onion out if you're the center of the onion, how many layers out could you go to talk about, hey, the economy is changing or we you know, we have somebody in our mastermind, Natalie, she's a health coach and she started a weight loss coach. And the GLP one phenomenon started to really, really impact her business. And she was like, oh, all these people like they don't want to health coach anymore because they're getting on GLP ones

and they're losing weight. And we were like, what if you started talking about GLP ones to your audience? What if you helped people understand them better? And you did the research and you started normalizing it and making okay, because you're not going to fight against a GLP one. Like people are going to take those. Could you help them come to you as a source of understanding how, hey, if you're on a GLP-1, here's the other things to do in your life to make sure you stay healthy and you have good muscle mass and you're getting enough calories and all these things. And that was a huge unlock for her audience

because they already saw her as an authority. And now she's helping them understand something that is related to her services that's out there in the industry and out there in the news. And so those are things to be thinking about with email marketing around if I feel like I've already said so much about myself and I'm just constantly talking about myself, what else does my audience want to know about that I could be an authority on or I could introduce them to or I could get into conversation with them about. And it doesn't mean that I have to be an expert on everything,

but it does give me something to talk about. And it's like the Simone Biles, you know, like you're not an episode on or an expert on Simone Biles, but it was an interesting moment that we created with BossFabe to say, hey, here's someone at peak performance in her thing. And she's experiencing burnout and mental health issues. And that's very relatable to a female entrepreneur. Right. So that's a long way of saying send more emails. Yeah. And just on that Valerie said something so powerful. I buy top of mind products, not always the best, but who is in front of me when I need it. I wish it wasn't always this way, but it's part of my buying pattern. That's it. Same.

So good. Oh my gosh. Okay. What else can... Okay. So this is from Chris. For my one-on-one mindset coaching core offer, where I have two to three variations of my ICA, should I bundle everything into a single coaching offer that caters to the common denominator of each ICA or can I create three separate offers that are highly targeted to my three specific ICAs? So ICA is ideal customer. So I think this is a good question because I think this happens a lot where like you might sell to moms and you might sell to, you know, women who want to lose weight and you might sell to teens or something and it's all the same product kind of, but it's slightly different marketing. And is it best to pull one common denominator and go hard on acne or is it best to go teen acne, mom acne, you know, something like that?

This is my advice, but you can take it or leave it. This is obviously just mine. Um, I would have one ideal client and one offer. I would not do all three. I would find it really confusing to market and to be marketed to. So I would pick one, but I know that's not always the advice people want to hear. No, I think sometimes like that's the short advice. Big sister coming in, pick one and make it work.

That's the freedom thing, right? Like it doesn't feel free to have three offers that you have to be constantly selling and constantly breaking down the confusion between all of them, right? Okay. Carol here, how do you determine how long cart open should be? And what are the advantages of short versus long? So maybe talk a little bit about cart open for newer people, if that's your selling window essentially, and then how you decide. And I think this is particularly relevant.

Natalie and I talked about this with Black Friday with our team recently where we were saying like, oh, we should do Black Friday deals for like a week and a half. And she was like, mm-hmm, a short window to create the moment and like the effect of a Black Friday. So maybe talk a little bit about that. Okay. So I have two answers for this one. So for anyone that doesn't know what Cart Open is, if you run your business with a launch window and you launch something and then you're going to close it, that time that it's open, that is Cart Open.

I prefer Cart Opens to be on the shorter side because I think people buy from a place of momentum. And I think if your cart is open way too long, people lose momentum. And so with Black Friday Cyber Monday, my team wanted it a week or two or whatever. And I was like, absolutely not. It's Friday to Monday, that's it. Cart open, cart closed, there's no exclusions.

When we have it open for Freedom Fast Track, my preference is a 10-day max open close window I prefer to open it talk about it non-stop for 10 days and then close it that is my preference I will get bored after that everyone else will get bored after that everyone reading emails will get bored after that if they need longer than that to make a decision I haven't done my job correctly as a marketer so that's generally how I think about it. However, let's say you have a high ticket offer. Let's say you have a mastermind, right?

And your goal is to have 20 people in the mastermind and you're going to open it with a cart open period of a week, and then you're going to close it. And you only get eight people during that time, but you wanted 20. I would continue selling till I hit my goal. I would continue booking sales calls till I hit my goal. So there's two ways to look at it. You either do that open close and you just deal with what those results are, or you sell until you hit your goal.

There's no right or wrong way to do that. It really depends on the product itself and what your goals are. Okay, Tori, I started my business, Instagram, back in April and I've posted hundreds of times, but I only have 60 followers and 40 of them are from within the last month. My views are pretty low around 200. Should I consider starting a new account? No, starting a new account will not change anything. I would do the 10 by 10 challenge. It sounds like if you've posted that many times and not getting the followers, I just wonder is the other posts valuable? Are they viral? Are they getting that reach?

Are they incentivizing followers? Go and do the 10 by 10 challenge. You can find this. Where is this in the site? I think it's in the keynote replay section. It's in a keynote. Oh, my team can link it. Yeah.

That's the best place to go. Audience. It's an audience and it's a keynote replay. And then we also did a previous month challenge on that. It's a game changer. That's the best place to go. Yeah. So and kind of tangential to that, Camilla is saying, I've spent a year really cleaning up my Instagram. I've removed followers. My engagement rate is still super, super low.

I'm constantly being hit up by bots who like want to help me optimize my Instagram. It feels like I'm just wasting time when I have a really low engagement rate on an Instagram. How do you like turn the ship? What would you do if you've done all of the like tactical removing bot followers and all of that and it still isn't gaining traction? I would take a week or two off and then I'd come back with the 10 by 10 challenge. You know, the account's not broken, we're just not posting the content that's going to get the engagement. So I would take some time off and I would come back to it with the 10 by 10 posting content that really is going to get that viral reach. That's going to get the eyeballs.

It's going to get the engagement and that will start to reset your account. There's no quick, quick fix for that one. Okay. Shannon, do you recommend doing paid webinars? I don't see them very often, but someone has suggested that I do them. My gut says no, but I'm curious. Try it. I always say this in FFT, you know, there's, I have my opinions, someone else has their

opinions. There's no right opinion. It's just what works for your audience. So I would give it a try, see what happens. I will say it, you know, just, I was talking to a couple of friends in the industry. We've just all closed seven figure launches in the last month. We're all noticing that our webinar show up rates are lower than they have been in the last few years,

you know? And I think that is that sense of a lot of people don't want the webinars anymore that they did. I mean, listen, they still work. We just closed a $1.65 million launch with webinars as a conversion event. So they work, but we are seeing a lower show up rate. So I'm gonna test.

I'm gonna be testing some paid low ticket offers and shorter master classes. And I'm gonna change my approach next year. Could fail, could totally fail, but I have a feeling that it might work. So I'll keep you guys posted. I think you should absolutely test it. I think paid master classes are a great way

of getting people's buy-in and you're probably more likely to have that higher conversion rate if it's done right. So try it and report back. Let us know if we should be tweaking. Okay, Carrie, I was laid off of my job a few months ago, just three months after returning from maternity leave. So I decided to go all in on my business. So full disclosure, I don't have a big audience and I'm struggling to make the first sales, but I'm committed. Do you have any advice for building business alongside motherhood a little faster? I know that patience and daily action is the key, but I have mouths to feed and I really

don't want to go back to a nine to five. My industry is very unfriendly to working moms. Well, that's a hard situation to be in. So I really feel for you. Listen, I don't know your business. So here's just what I would say as a broader response. If I was in your situation, the thing that I would be selling is the thing that I know that I could sell the most of,

and that could be the most consistent revenue. So let's say for me, like everything went tits up tomorrow and I had no audience, touch wood, this never happens, but I had no audience, no clients, no nothing, like I was starting completely from scratch. I would think about what are my skills that would add value to a company. And I know that my best skills are marketing and I would go to and go pitch 10 companies to be a fractional CMO for them. And I would execute on their marketing

and their launches for them. And I would charge a set fee. Is that the thing that would light me up every day? Absolutely not. Is that the thing I wanna be doing for the next five years? Absolutely not. But if that's the thing that I knew I could sell the most

and make money from, that's the thing that I would do. So again, I don't know your business, but for me, I would be jumping into the thing I know I can get sales off right off the bat. And I will be doing direct reach out. You know, we hire people from direct reach out like that all the time. And I think that's a really great strategy.

So that's how I would think about it because in that situation, it's less of like, what's my passion and my purpose and more where's the paycheck. So I would just think super paycheckgy and like, that's the thing I can do. That's the value I can add. And I know people are going to pay for me to do that. And I think in mom life, you know, Natalie and I talk a lot about this on the podcast. If you haven't, all of you, if you haven't listened to the podcast, please go listen

to the podcast. Like we, we talk about a lot of this stuff as our regular topics of conversation. So definitely listen to the pod. But you know, especially in motherhood, it's like the safety and the core survival, like the feeling of stability financially is so fundamental to the feeling like you can certainly, you know, show up and survive and not be in this constant state of depletion. And so it's sometimes in early motherhood, especially it is exactly what Natalie just said, which is you figure out what you have to do right now to make it work. And you let yourself off the hook that this is a forever decision. And you and

it gets to just be like, this is what will work for me right now. And it takes the ideal, it takes the weight off of like, I'm supposed to be building my big, successful lifelong joy business while I also have a three month old baby. Like that's, that really isn't the case for basically anyone that we've ever, I've ever met. Like I've never met somebody who built their dream business with a newborn. It's just not, it's not natural to be completely honest. Like that's not the time. So take that pressure off and just try to solve the basic core survival thing. And let that be enough. Yeah.

And just on that, just generally, even if you're not a mom and you're listening to this conversation, right? Let's take a back to this conversation around freedom. We want freedom based businesses. So we have the freedom to choose how we spend our time, how much we work. We want the freedom to choose. Now our work might not be the thing that lights us up the most, but you know what? If you get to work those four hours a day and you make a really good living and you

get to spend that time with your baby, maybe you're not like stacking up your investment accounts right now. Maybe you're not like crushing it in all areas, but maybe you feel really fulfilled and this is the freedom that you really need and want in the season of your life. Please don't feel like you ever need to apologize for that. Like if that's the thing that lights you up, do it. If you want to work a few hours a day and you get the paycheck, that's like, you know what?

This paycheck helps me to have the freedom that I need. It's not going to buy me that dream house. It's not going to do X, Y, Z, but it allows me to spend my time the way I want to spend it. That is goals. Like that is it. Yeah. All right.

Any last parting thoughts on any of the things we talked about today? We're right at time. No, I mean, these are just amazing, amazing questions. Like so good. I'm so grateful for this conversation. And I know I think a lot of what we answered will speak to a lot of different people because I think that's just a lot of confusion right now. Like am I on the right track?

Is this product the right one? Like is my content even good? There's so much confusion. And I just want to come back to something that I've said in a couple of my responses, which is I really want you to trust your gut as a founder. There is nobody that knows your business better than you as a founder. And I want you to know and be really unapologetic about what your business is a vehicle for in this season of life. What is your business a vehicle for in this season of life. What is your business a vehicle

for in this season of life? If it's a vehicle for you getting to spend your days how you want it so you can think about what the next five years looks like, great. I do not want you to make apologies for doing the thing that feels right for you. Every time we log on to social media it feels like everyone's crushing it in every area of their life. We all know that we only see a highlight reel. And so just make sure you're doing the thing that feels most authentic to you. That's like the advice I will always, always give. All right. Well, we've captured all the questions we didn't get to and always, especially guys that are new to society. If you come into the community, we have a very active community where you can post these questions, our teams in there, Natalie and I are in there. And also, the other thousands of people that are in there are some

of the best resources and our experts at so many little niches that even like I go in there and read people's answers. And I'm like, damn, that like I learned something and then we learn from you guys. So please use the community. And I know sometimes as we're moving quickly, it's like, oh, yeah, I need to sit down and log in, but truly do it and download the Kajabi app. Like make it easy on yourself if you're new to really maximize this investment that you've made. The templates are amazing. Get in there, explore them, but truly the community piece I

think is the most valuable. It's like a thousand experts plus the entire BossBabe team in there. So use it and there's 20 questions here we didn't get to, but all of these are things that I think you could put into the community and we'll come in and support and you can support each other. So. I love that. Thank you all.

Thank you everyone. We'll see you in a few weeks. Bye you guys. Wait, wait, wait, before you go, I would love to send you my seven figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show.

This is my digital masterclass where I'll show you what my freedom based daily, weekly and monthly schedule looks like as an eight figure CEO, mama and high performer. And I'll walk you through step by step-step how to create this for yourself. It includes a full video training from me and a plug and play spreadsheet to literally create your own operating system.

It's one of our best trainings and it's worth $1,997, but I will unlock access for you for free when you leave us a review. I know, wild, right? All you have to do is leave your review on the podcast, take a screenshot of it, and then head over to bossbabe.com slash review to upload it.

And then you'll get instant access to the seven figure CEO operating system. Again, head over to bossbabe.com slash review to upload your screenshot and get access. We are so, so grateful for all of your support and can't wait to hear how the podcast has supported you.