the bossbabe podcast - 450 AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

Starting point is 00:00:00 Hello, welcome back to the show. This is Lindsay and I'm here today to do a little solo episode on AI, one of the favorite topics of conversation internally here at BossBabe. And of course, in all of our programs, it's been coming up a lot. It's in the news cycle. It's very current. It's a big thing for 2025. Naila and I have talked a lot about our predictions. And so I just wanted to do a little bit of an overview of how Team BossBabe uses AI, how we recommend you start using AI in your business, some of the most common questions we get in our programs and some of the things that we've learned that we share. So first off, a couple of overarching things.

Starting point is 00:00:51 One is I'm going to speak about ChatGPT because that's what we have all kind of adopted internally at Team BossBabe. I'm aware there's many other platforms, Claude, Gemini, DeepSeek now as of recording this has come out. I haven't experimented with it yet. And so I'm going to speak just to ChatGBT because that's one I know and I use and that we use. But my understanding is you can leverage all of them in similar ways. And so if you're already, you know, have you've already adopted one of the other platforms, this advice should

Starting point is 00:01:19 still work for you. And then another question we get is around kind of just the overall ethics and just the question of like, is this cheating? Am I shortcutting something? Like, can I sell something that chat GPT wrote for me? And you know, I think this is a question that we will all have to continue to explore. And what we say and what we do and how we teach it is, it's meant to help you get better at stuff. It's meant to help you think faster is it's meant to help you get better at stuff. It's meant to help you think faster. It's meant to help you condense ideas and take things that you already know or you're already working on and make them better. And so I'm

Starting point is 00:01:54 not advocating and none of us would advocate that you take an output from ChatGPT with zero editing and zero personal touch and publish it and call it your own work. I don't think that that's, that's not what we teach. And that's, you know, I'm sure people are doing that, but that's not what we recommend what we love and how we teach it and recommend that you do it, use it in your business and how we've talked about in all of our programs so far is it's a great thought partner. It's a great editor.

Starting point is 00:02:23 It's a great thought partner. It's a great editor. It's a great consolidator, collaborator, it was the word today on a call that we were talking about it, where you give it what you want, you give it your ideas, you work with it, have it help you refine. It's a great copywriter. It can definitely help in those ways,

Starting point is 00:02:38 but the best output you're gonna get is if you are training it, teaching it, and then refining it with your human finesse. So I can't speak to the individual, you know, ethics or morality of it. You'll have to decide that for yourself. But the way that we use it and the way that we suggest you use it is as a thought partner or an editor or, you know, to help you refine things, not to create everything for you and you just put it out on unedited and call it your own work.

Starting point is 00:03:06 The next thing that we get a lot of overarching questions about is between free and paid versions of these platforms. And again, I can mostly speak to ChatGPT. We recommend the paid ChatGPT, like not affiliates, nothing like that. But the paid version has a couple of benefits that I do want to call out upfront, which are you get access to more memory and to the projects functionality, which we love to be able to categorize and folder things and to keep threads together in projects. And in the paid version, the inputs you give to your ChatGPT are not integrated into how chat GPT overall is being taught.

Starting point is 00:03:46 So this is a kind of a nuance in the data privacy part that I'm also not an expert on, but just want to call out. If you are using the free version, OpenAI, the creators of chat GPT can use all the data you're feeding it to train it for other people's usage. If you have the paid version, your data is not shared across the whole LLM model. So just something to be aware of if that's important to you. The $20 a month plan does give you access to additional features, additional plugins, and the projects functionality that we really love and I'm going to talk a little bit more about. So

Starting point is 00:04:19 those are kind of the off the top common questions that we get and things to think about before using it. So recently we did a call inside of BossBabe for one of our programs and we asked people, how many of you are already using AI regularly in your business? And the answer was like over 75% were already using it on a regular basis, like daily for some function in their business, whether it's forward-facing marketing, content, social media, that kind of stuff, or back-end operations, supporting bookkeeping, accounting, legal, HR, brainstorming strategy, even mindset and business coaching, life coaching, executive coaching. I'll talk a little bit about that, but chat can be trained to coach you.

Starting point is 00:05:03 Even using some big names in the industry of coaches, it can learn those coaching styles and coach you in those styles. And so it's really interesting. I've seen so many people say, yeah, I use it for marketing. But also like the biggest thing I get out of it is I use it every day to help me with my mindset or to remind me about my habits or to check in with me about my goals, like really like a coach would do. And that's super interesting. So when we start talking about implementing AI in your business, I want to call out

Starting point is 00:05:31 that this isn't just a marketing feature and it's not just a marketing opportunity for you in terms of freeing you up to focus your human effort in the places that it's most beneficial. Of course, marketing, social media, and those things where a lot of us feel like we need the most help, but we have all these other facets to our business where you could bring in some AI support

Starting point is 00:05:53 and really streamline things and free up a lot of your time to go do other things. So here's what I wanna say about the basics of how to leverage ChatGP PT and not cause overwhelm. When I like, gosh, how old am I now? So 20 years ago, when I started, little Lindsay right out of college, I started in my corporate job.

Starting point is 00:06:13 And at the time I was working for a software company and the president of the software company, I actually worked directly with him daily. And so he kind of mentored me and I learned a lot of different things from him and like a lot of different sayings and little like idioms about leadership and business operations. And one of the things he always said about building software and implementing software into a business was this phrase. He said, first you make it work, then you make it right,

Starting point is 00:06:42 and then you make it better, like right as incorrect. So you make it work, you make it work, then you make it right, and then you make it better, like right as incorrect. So you make it work, you make it correct, you make it better. And I want you to adopt that mindset when you think about AI in your business. I want you to think about just making it work for you, getting it, getting used to it, testing it. Yes, you're going to get some basic outputs at first and you're going to be like, this stuff isn't even that good. Like, why is everybody so excited about it? Okay, yeah, great. But you wanna make it work. Then you wanna make it right, correct. So you wanna notice if it's giving you stuff

Starting point is 00:07:10 that's not really tailored to you. Obviously anything inaccurate you want to call out and note. And there's lots of people that'll tell you ChatGPT is gonna tell you false information. Sometimes it does. And that's why at this stage right now with using AI, I still think it requires a lot of human overlay to make sure that what's coming out of it that you're leveraging in your business is accurate and you're doing the work to make sure it's accurate and it's fact-checked and you've plagiarism-checked it and things like that. I'm sure that'll get better as time goes on. But right now, yeah, you want to make sure it's correct and that what it's saying that you're using in your business is correct. And then make it better, which means really teaching it, really training it about you

Starting point is 00:07:49 and your business and who you are in your life and all the needs that it can help you with. It's going to get better at doing all those things, the better it knows you. And so this framework, make it work, make it right, make it better, is how I want you to think about what I'm going to talk about today and how we use it as team BossBabe and how we recommend to all of our clients and all of our programs to use it. And in prepping for this episode, we have a channel inside of BossBabe on our Slack called AI Optimization, and we're all in it. And anytime one of us finds a great podcast or finds a cool prompt or learn something about ChachiPT or other AI stuff, we put our thoughts in there. And so the whole team can benefit from learning what other people have learned.

Starting point is 00:08:30 The other little side note I'll make about Team BossBabe is we each have our own individual account that is personal. So we pay for them personally, and they are trained on us personally, not just on BossBabe related stuff, because, and you've heard Natalie say this on podcasts I think, but because you really want it to become a second brain. I mean again, you're gonna hear me talk as an advocate for AI. I'm very curious and very interested. I have my existential concerns, which I'll get to, but I'm gonna speak in this episode as someone who is advocating positively about AI because I'll get to, but I'm going to speak in this episode as someone who is

Starting point is 00:09:10 advocating positively about AI because I would like to believe it's going to be positive for humanity and I want to be on the forefront of using it in business. As such, I'm going to say things like training it as your second brain. I know for some people I've gotten feedback already and calls being like, you shouldn't do that. You shouldn't let it know so much about you. You shouldn't tell it anything personal and you're free to believe that and feel that way. Totally fine. And I hear you on that. And I have my trepidation too. And I've just come to terms with how I feel about it, but it doesn't mean it's how you feel about it. And it's okay if you don't believe the same things I do. And that's fine. But what I'm saying is we each have our own accounts inside of our organization that we pay for

Starting point is 00:09:46 personally because we're training it in our own second brains. And so even though a lot of what we use it for is helping us in our roles inside of Boss Babe, I actually use my chat GPT much more for other things in my life outside of my role at Boss Babe. And so if you're somebody who has a team or you're somebody who is like, should I have one that's trained for my business and one that's personal? I think the best thing to do is train one and have it learn you as a person and all the facets to you, all about your family, your kids, if you have them, your business, your customers,

Starting point is 00:10:20 like train it holistically on you. And it learns over time, it gets smarter, it understands things, it gets the nuance and then it just gets richer and richer and richer in what it can help you with. So, but when we were prepping, when I was prepping for this episode in that AI channel inside of Osweb, I said, hey guys I'm gonna record an episode for our community on the tips and tricks and so I got a lot of stuff from our team and that's some of what I'm gonna go through here today. So coming back to this make it work, make it right, make a better framework. So the first thing that we recommend that you do is after you've kind of answered all the questions that I opened with around which platform you're going to choose, how you're kind

Starting point is 00:10:57 of handling the ethics of it and what your moral compass is and like your inner, your sense of inner knowing as a human and how you're gonna deploy it. And then what you decide around having a paid version versus a free version, we recommend paid, but a free version will still be really beneficial. Once you've done all of that, the first thing that we want you to do is train it, make it work.

Starting point is 00:11:17 So you start getting it into your business and you start training it with who you are, what your business is, who you serve, what your you are, what your business is, who you serve, what your offers are, what your goals are, just on and on and on. And at the end of this episode, there's actually gonna be a link to a guide that we made for you that's gonna walk you through

Starting point is 00:11:36 all of this framework that I'm gonna talk through today. So you don't have to take notes while you're listening, but we did put something together that will walk you through this. But the first step is this initial training, which it opens up a lot of different loops for you in conversation with your chat to teach it about yourself, to teach it about your business. And there's lots of different ways to do this. One is just to go in the, you know, initially in the chat function, the mainframe page that you open up to is

Starting point is 00:12:03 a little prompt box where you can start typing. That's one way to interact with it. It also has voice memos where you can speak into it. You can speak and then it transcribes your talking kind of like a voice note would. It transcribes it and uploads the voice note and answers in text what you voice noted in. And then it also has voice mode where you can have a conversation with ChatGPT in voice mode where it talks back to you. I like that mode for what I'll get to later, like interacting with my kids and talking about solar systems and black holes and things I have no idea about that it can kind of like interact with my kids on. I don't particularly like voice mode for business support because I don't want to go back and forth that much with a voice.

Starting point is 00:12:46 I want to be able to read it and quickly see what I like and what I don't give it feedback. So anyway, the training aspect is the upfront investment in making it really personalized to you. This is making it work for you in the business. So things that we love to do, and these are tips from the team. So things we love to do to train it. Audio transcripts. If you are somebody who has a podcast, if you have a YouTube channel, if you do face to camera videos where you educate of any kind, if you've been on other people's podcasts, anything like that, there's a lot of apps out there now where

Starting point is 00:13:18 you can go and pull a transcript of the audio content that you've created, upload all those transcripts and tell ChatGPT, hey, these are transcripts of my podcast. These are transcripts of my YouTube channel. These are transcripts of me on another podcast. This is information about me and my expertise. Please save this. So audio transcripts are a huge one

Starting point is 00:13:38 if you are a creator of any kind. Same thing with newsletter content or any long form written content that you'd make in your business. Really, really good opportunity to go back into your catalog of long form written content as a business owner and pull all that in, upload it into ChatGPT and train it by saying, hey, these are my last 20 newsletters. This is what I write about.

Starting point is 00:14:00 This is my audience. Here's kind of gold standard or what I, you know, the typical structure length topics that I talk about, this is my audience, here's kind of gold standard or what I, you know, the typical structure, length topics that I talk about. Any curriculum that you have created for your business, if you're a course creator, if you're a coach, if you're a service provider, you have any kind of written or learning curriculum that you've created, uploading all of that, giving it the curriculum structure and teaching it about your programs and your offers. That's really important to train it. Another little nuance here with training it is I mentioned it, the gold standard. So what we like to do is to give it gold standard stuff from inside the business.

Starting point is 00:14:37 So like this is our highest performing newsletter of the last six months. This is our highest performing podcast of the last six months. Here's the transcript. Here's the, here's the text. Here's our highest performing reels caption. Here's our highest performing tick tocks, you know, caption or, or transcript or whatever here's our YouTube videos and what's highest performing and give it like the gold standards so that it understands, okay, this is not only what they like the best, but this is what their audience responds to the best.

Starting point is 00:15:04 So. Taking not only just your whole catalog the best, but this is what their audience responds to the best. So taking not only just your whole catalog of work, but also telling it of that catalog of work, what's gold standard and that it should prioritize that stuff. So that's kind of taking, that's one half of training it, which is all your internal stuff, teaching it about your business, yourself. One great way to think about all of this is like if you were onboarding an employee, what would you want them to know about the business and what would you want them to read or listen to that would teach them about

Starting point is 00:15:32 the business? Think of chat GPT in that way. So all the stuff you would give an employee, give it to chat GPT. The other side of training it is to look around your industry or to look from people at people you've learned from and be like, in my business, I run webinars. I know Russell Brunson has a perfect webinar formula that's very high performing and a lot of people use. Can you please go and find Russell Brunson's perfect webinar formula and make sure that framework and that strategy is built into all things that you help me with? And it will be like, yeah, I know Russell Brunson's stuff and here you go. Because a be like, yeah, I know Russell Brunson's stuff

Starting point is 00:16:05 and here you go. Because a lot of that, you know, Russell Brunson's content is available publicly. So it's accessible by ChatGPT. ChatGPT can go do the research, pull those frameworks in and help you as a thought partner as you build out your content. So there's kind of the internal training of it

Starting point is 00:16:20 and the external training of it. And external training is giving it these examples out in your industry of strategies, content, important information, industry standard things. Like if you work in medicine or, you know, more highly regulated industries, you can tell it to go look up all the regulations and make sure it understands that stuff to make sure it knows the latest policy, the latest news, like it can go pull so much information so quickly from the general cultural zeitgeist too that can inform how it's trained.

Starting point is 00:16:54 So that's training, making it work. Internally training it with all the information about you and your business and then externally training it with the things you want it to be able to reference from the outside world. Okay. Second step is to make it right, make it correct, refine it, make sure that it is really what you want it saying what you want it to say.

Starting point is 00:17:14 And a couple little tips here from our team. The making it right is the struggle because this is where you have to invest a lot of time. But if you invest this time, this is where all of a sudden you've got this incredible thought partner where the output that you'll get from it, it wows you. And we haven't even gotten at the third step to make it better. Wait till we get there. The second step around making it right for you is a couple different things really help. And these are all things that, you know, me and the team at BossBabe really prioritized

Starting point is 00:17:43 in training all of ours. So the first thing to do is learn really good prompts. The guide that we'll give you at the end of this episode that you can download has the prompts that we, a lot of prompts we've used in it. But another thing you can do is ask it to prompt you with questions that it has on certain topics or certain aspects of what it's helping you with that it needs to know to give you better answers. And you can literally say that, hey chat or hey Claude, whatever. What do you need to know from me to help me write better newsletters? What do you need to know from me

Starting point is 00:18:12 to help me write viral Instagram captions? What do you need to know from me to help me write this course about XYZ thing? And it will say, well, Lindsay, I need to know, blah, blah, blah, blah, blah, blah, blah, blah, blah. And I'm like, okay, here's the answers to those things. So in that way, it can be like a business partner or a coach and, and pull information out of you.

Starting point is 00:18:29 So make sure that you're really paying attention to prompting it well and that you're putting time into learning good prompts and doing some work externally to go get good prompts. There's lots of people sharing prompts all over every social media platform right now. You can Google that. You can find that on Instagram, LinkedIn, TikTok, everywhere, and ask ChatGPT to prompt you directly. It's also good at giving you its own prompts.

Starting point is 00:18:52 The second tip is don't be afraid to really interact with it. So it's going to get better if you are correcting it and guiding it as it's giving you things. And so I think a lot of people are like, oh, it's so obvious when someone, when their copy came out of Chat GPT. And I'm like, yeah, because they probably did one run through of like, help me write a newsletter about this. And they just took the first version. And what really makes it right and correct and great for your business is when you're really interactive with it.

Starting point is 00:19:23 And you're like, okay, this is a good newsletter. I like this, but this paragraph doesn't quite sound like me. I want it to have more of my story about this and I want to put more emphasis on this part, less emphasis on this. I would never use that word, so don't use that word again. Really interact with it and have it iterate with you so that you are making it sound correct for you, making it correct for for you, making it correct for your business, making it correct for your customers. If it says something about your industry and you're like, that's not right. Okay. You know, like instead of getting wrapped around the axle on it's giving me false information, it may be just that it doesn't know or that it's pulled from the

Starting point is 00:20:01 wrong source. I don't know. It's still very new. And like I said, it's still very much on you to make sure it's correct. So if it says something incorrect about your industry or incorrect about... You may have heard that I recently co-founded a brand new company, Glossy, which is a skin routine you can drink. And I wanted to tell you a little bit more about it. It is incredible. It's this powdered supplement that you drink at least once a day. I'm personally a morning and afternoon kind of person and it is so good for your skin and your gut. One of the ingredients that I want to call out is Probiotic D111. So it helps maintain a healthy gut microbiome, it supports digestion and skin barrier function. It's also really good for

Starting point is 00:20:42 helping to reduce any discomfort in your stomach and bloating. I swear by Glossy that's just one of the key ingredients. We also have vitamin C, magnesium, hyaluronic acid, coconut water powder, sea salt, zinc. It really comes from all angles to support you inside out. I love it in a morning. I drop in a hydrogen tablet just to really boost things, and then in the afternoon I normally add some B vitamins. It makes me feel absolutely amazing, and I really feel the difference in my gut specifically. I'm more regular, I'm less bloated, I just really feel a difference. So if you're interested, go to getglossy.com, that's G-L-O-C-I.com and use the code BOSSBABE and you'll get a

Starting point is 00:21:27 huge discount off your order. Your client or your business, it's really important that you're like, Hey, actually that's not correct. My customer wouldn't want that. Actually, that's not correct. That's not happening in my industry right now. Or I don't think that that's, that's not what the data means. This is what the data means. Remember this for next time and you can correct it in that way by being really interactive. And this will just make it correct and right in your business. And then it's such a more valuable asset.

Starting point is 00:21:55 If it's something you can trust and you know that its outputs are vetted through your human brain and that way you'd be able to work with it more quickly. Another thing here on making it right is not to get frustrated when it gives you those bad or basic answers, because you have this opportunity to teach it and leverage it more as a deeper partner, but only if you don't get frustrated. And I know it's funny because there's all these people that are like, don't personify it, don't make it a human, don't give it a name, like it is a robot. If you start to let it be like a human, you know, then all this existential stuff comes into it and like we can wax on

Starting point is 00:22:36 about that forever and I'm happy to have those conversations. I love those conversations, but for the purpose of applying it in your business, don't get frustrated with it. Just talk to it as a thought partner, correct it when it's wrong. Don't get frustrated if it's giving you bad like or basic outputs and you're like, oh, this is just like, this isn't good. Like this isn't it. This isn't nailing it. This isn't really what I want. That's okay. Keep working with it. Keep refining. Another thing that we've learned, and if you're in some of our programs, me and Karen from the Boss Babe team,

Starting point is 00:23:08 we talk about this a lot where sometimes chat GBT also needs a break, or we need a break from it, where it's like, okay, I've gone a bunch of rounds on this thing and I'm just not getting exactly the right way of saying it or the right summary that I want from this, I'm going to take a pause, I'm going to come back. And when I come back, I ask it a better question or there's

Starting point is 00:23:30 a new piece of something that I can upload to it that gives it the unlock it needs to really help me with what I'm working on. Or in my case, one of my favorite things to do when I'm frustrated with it or like frustrated in the sense that what the outputs that I'm getting from my brainstorming or from my copywriting or whatever are kind of like, meh, I will voice note it. And I'll say, I don't really like this. Like listen to me talk. I'm going to talk about this topic. I'm going to talk about this newsletter I want to write. I'm going to talk about this video I want to script. I'm going to talk about this social media post I want to make. listen to me talk and make it sound more like me.

Starting point is 00:24:06 And that works really, really well. So if you're somebody that is using it in that way and you're hitting up against those roadblocks in this stage of like trying to make it right and really sound like you, I can't recommend enough talking to it. Okay, and then the third part is about making it better. And this is really how it becomes this like superpower in your business that we talk about.

Starting point is 00:24:30 And this is about refinement and about using it really consistently and involving it in lots of different processes in your business. So it starts to understand the holistic nature of your business. And so this is giving it client testimonials. This is giving it emails from customer service to understand where people are getting hung up with things in your business. This is giving it other people's freebies,

Starting point is 00:24:56 other people's content that you're finding where you're like, this is such a good freebie. This is such a good newsletter. This is such a good XYZ thing. I would like to use this as an example of the way I want to structure mine. I'm not advocating for copying or for taking other people's copy and using it as your own, but it is very valuable, as I noted in the first step, to go use other gold standard things to say, hey, this framework is really amazing.

Starting point is 00:25:22 I want to use something more like this in my business. This way of doing a webinar is what I want to do. This way of writing a newsletter is what I want to do. This way of structuring curriculum is what I want to do. Not, hey, here's somebody else's newsletter, copy this and write like them. That's not, I'm not advocating for that. But I do want you in this refined stage to use it as consistently as possible. And it was interesting, like I mentioned, we had this call in one of our programs and we polled everybody, hundreds of responses

Starting point is 00:25:51 and over 75% of people are using it daily in their business, which I think is really, really incredible for how new it is ultimately and how newly accessible it is at such a wide range of people for so many people to be using it daily. So I think that's a really good sign on the more you use it, the more consistent you are with it, and the more you deploy all these tips and tricks we're talking about today, it really can be this incredible asset that helps in a wide range of functions in

Starting point is 00:26:21 the business, but it really does require consistency. So that's the first thing here in this make it better phase, the refine phase. The other thing is to measure performance on the things that's helping you with. And this was a tip from someone on our team is, one of the things you can do that we recently discovered is you can come back and say, hey, that newsletter, or hey, that social media post, or hey, that script, that episode performed

Starting point is 00:26:48 way better than normal. So here's the metrics on that episode versus this episode or like normal episodes. So just note, just remember that when we script in that way or we speak in that way or we teach in that way, that really works for our audience. So coming back and telling it the results of things that it helped you with is a really, really key tip that someone on

Starting point is 00:27:11 our team wanted to mention because that's like the next level stuff where it starts to understand, okay, when we write it like that versus like that, it resonates with her audience. Cool, cool, okay. Or her audience wants this type of social media hook, not this type of social media hook. Okay, cool. Okay. Or her audience wants this type of social media hook, not this type of social media hook. Okay, cool. And giving it the data on performance, it remembers and it knows how to tweak and revise things it's helping you with to be more in alignment with that data. It's a supercomputer, a mega massive supercomputer. So give it all the data you possibly have, give it all your data if you can,

Starting point is 00:27:47 and it will learn what's working and what's not. Keep teaching it with good prompts. We already talked about that. Then the last piece is being really iterative. I talked about this a little bit in making it correct, but in being correct, it was about iterating until it did the right thing, until it gave you right thing, until

Starting point is 00:28:05 it gave you an output that you really liked that sounded like you or worked for your customer. Being iterative in this making it better phase is really sparring with it until it sounds like you or it thinks like you. And again, I feel like I have to caveat this so much because I know that this is crazy to say feel like I have to caveat this so much because I know that this is crazy to say. Would we have been saying this five, 10 years ago? We're going to train this AI, second brain, to be just like us. I know there's risks to this, and I get it.

Starting point is 00:28:36 But the more that you can get it to think like you, the more that you can get it to sound like you, the more it really can work with you in your business. And that's what this is about. How do I get it to be like you, the more it really can work with you in your business, and that's what this is about. How do I get it to be really effective and really helpful in my business? It has to understand you, and it has to think like you, and it needs to be supportive of you, the human.

Starting point is 00:28:55 And of course, you're always gonna put your humanity on top of it, but the better it understands you, the better it's gonna be. And then the last tip in this make it better section is, everyone on Team BossBabe said this, which is make sure you tell it to remember. Um, and if you're on the pro version or the paid version, it has memory, it has the ability to remember what you're giving it. And it's really important not only to when you're uploading things to be like,

Starting point is 00:29:16 Hey, remember that this is my gold standard of my newsletter, or this is, you know, a transcript from my podcast. That type of memory is one thing. That's an initial stage. But telling it to remember in this final stage of refinement is like, hey, chat, okay, how you just said it is exactly how it sounds in my brain. Remember that. Like telling it to remember the super nuanced aspects

Starting point is 00:29:40 of figuring out exactly how it's most helpful for you and how it's, when for you and how it's when it sounds the most like you or when it's when it nails something for your customer or it gives you the right answer to a problem you're trying to solve. And you're like, hey, remember that that was the right answer. This is how I want to solve this problem in the future. Tell it to remember how you solved problems. Tell it to remember how you work through things with it.

Starting point is 00:30:04 Tell it to remember processes you solved problems. Tell it to remember how you work through things with it. Tell it to remember processes that you teach it. Just make sure you're reminding it to remember things. It does a pretty good job of having good recall, but what we have found is that if you tell it to remember, like, hey, I really liked how you and I just brainstormed podcast topics and podcast scripts. Remember this for next time when I need to do more podcasts. And then when you come back a month later, you're like, okay, it's time to brainstorm podcast scripts, remember this for next time when I need to do more podcasts. And then when you come back a month later, you're like, okay, it's time

Starting point is 00:30:26 to brainstorm podcast scripts. And it's like, okay, would you like to use this framework that we used last time? I'm going to give you five examples and blah, blah, blah. And you're like, Whoa. So that's kind of the last tip on this refinement stage of using it. Okay. So again, I mentioned a few times, we have a guide that we're going to give you guys that walks you through everything I just talked about and should be really helpful in training it,

Starting point is 00:30:50 getting more consistent with it, making it right, making it really better and amazingly customized for you. And then I just want to put at the end here, just for a couple of minutes, I want to go over some of the other ways that I personally use it just to kind of put my personal spin on this. So a couple of my favorite like hacks and ways that I use it that I have found have really helped me integrate it into my workflow and have made it better at helping me. So I voice note it while I drive. Like I'm a thinker, I'm a talker. I love to like brainstorm and daydream.

Starting point is 00:31:24 And so I'll just turn on the voice note function, not the interactive voice talking back and forth, but the voice note where you can just like talk and then it transcribes as you're talking and you upload that in and it digests what you said. I like to do that while I drive. So I take my kids to school in the morning, I have a 20 minute drive home, I'll voice note it, my thoughts about the podcast I just listened to or the newsletter I want to write for CEO mama or a conversation I want to have with Natalie about strategy where I'm like kind of bouncing all over and I don't know exactly how to summarize my thoughts.

Starting point is 00:31:58 And so I'll tell it all the things I'm thinking about and like, give me an outline that I can give to Natalie. That's my favorite way to use it. It's so efficient. It's so good at digesting you talking and putting it into a framework for you. Use it that way. That's like a Lindsay hack. I also love it as a brainstorming partner. So you know me, I'm a serial entrepreneur. I love my job at Boss Babe and I also love thinking of new business ideas and new products and all kinds of stuff. So one of my favorite things that I've done with it is to be like, okay, if I were to start a new business

Starting point is 00:32:26 in this industry, this year, for this customer type with these type of products, ask me all the questions you would need to know to be like my co-founder and build us a seven figure business. And it was so fun. Maybe someday I'll show that process because it was just a fun like product based business idea that I had. And it asked such great questions and like did all this research for me in the industry. It went and looked up trademarks. It went and looked up URLs

Starting point is 00:32:54 that were available. It went and looked up Instagram handles and TikTok handles that were available. It helped me name the business. It helped me formulate products. Like it was insane as a brainstorming partner. So if you're somebody who feels kind of isolated in your entrepreneurship, anything like that, using it in a brainstorming capacity, even if you don't intend to do any of it, it's so fun as a brainstorming partner. And it was like just me one of these evenings that I was laying in bed and instead of scrolling, I was going back and forth with ChatGPT building this new business idea. And it's incredible for that. So highly recommend that. I already mentioned the voice mode, the talking back and forth mode. I love that with my kids

Starting point is 00:33:34 anytime we're driving to school and they're asking questions. I encourage them to ask questions that I don't know the answer to. And my older son is, he's like very curious about space and space travel and black holes and all these things. And so I let him talk to Chachi BT and she knows it's Sawyer, my son. So she'd be like, Hi Sawyer, what do you want to talk about today? And he'll talk with her back and forth. And, you know, people are like, don't let your kids do this because you might get false information. And I'm like, well, not about black holes.

Starting point is 00:34:02 Like that's pretty commonly known information that's out there. So I trust that ChatGPT's summary of what a black hole is is correct. But I love that and I love how like curious my kids are when they can ask anything and then get a really correct scientific answer and then dig in more and get more curious about it. So I love using it as that. And then of course there's just so many other applications that are outside of work. And that's why I also encourage you to get the premium version and train it because I have taught it like it knows our routines. It knows, it helps me schedule things. It helps me like our furnace went out when it was negative

Starting point is 00:34:40 20 a couple of weeks ago and it helped me. I showed it like a screenshot of or I took a picture of the brand of the furnace and I was like the light is blinking seven times. It's flashing seven times in a row. What's the error code for seven flashes for this brand of furnace? And it was like, this means that the blah, blah, blah is done and you need to do this and take this step and then this step and it should turn back on and lo and behold, it worked. So things like that, like using it to solve problems in your day to day life, huge. And then the last thing I wanted to mention is training it to be a coach. And I've heard about this on lots of different podcasts where you can basically

Starting point is 00:35:14 teach it about you and your personal goals and say, can you help me stick with this goal? Or can you help coach me on reducing sugar in my diet? Can you help coach me on weight training and growing my glutes? Can you help coach me on reducing sugar in my diet? Can you help coach me on weight training and growing my glutes? Can you help coach me on executive presence? Can you help coach me on team leadership? And here's a couple of the, and the way to do this is to say, here's the thing I'm following or here's the book I just read about this, or here's the, you know, diet that I'd like

Starting point is 00:35:44 to be on that you can coach me to stay on. Here's the weights I have available at home. Here's you know you can give it all the ingredients to whatever kind of formula you want it to coach you on and then it will coach you. You can tell it to remind you of things. You can have it give you plans and exercises to do journal prompts. It's so amazing as a coach. And I think people don't really know about that aspect of it as much as they do about more of the marketing and the operational side. So I just wanted to give a little plug there too for using it in some of the softer side

Starting point is 00:36:20 of entrepreneurship, of like helping your mindset, helping your energy levels, helping you function as a human so that you can really bring your humanity into how you use the AI in your business. So that's all I want to go over today because I don't want to get too far into the nuances or the depths. I wanted this to stay a pretty high level episode. Natalie and I in our episodes, we talk about AI a lot and we're going to be talking about it more in kind of this like come along with me as we learn it. Because we're learning new things and how we want to use it inside of BossFabe.

Starting point is 00:36:50 We're learning new things and how we want to use it as individuals. There's always new advancements coming out. There's always the dark side and the shadows and like the crazy stuff happening out in the AI industry that, you know, we're not experts on, but it's super interesting. So this was a deep dive episode for you to start implementing it. I do want you to download the guide here. It's in the show notes. You can also go to bossbabe.com slash train AI. That's bossbabe.com slash train AI.

Starting point is 00:37:17 And you can get the guide of everything I talked about today. And then, yeah, keep listening to the pod and listen to our episodes where we kind of cover regularly what we're learning and what we're doing so that we can help you. And then, of course, if you're not already in society, in our membership program, we talk about it a ton in there. We have a master class on it in there and a big guide in there. And then also in our Freedom Fast Track program, we have lots of different tips that we talk about and in building your marketing

Starting point is 00:37:46 materials and building your funnel, AI can be a huge tool in all of that. And we talk about it a lot in that program too. So wherever you find us, whether it's here on the podcast, on our social media, in some of our programs, AI is something that we definitely will be talking about more and more because we think it's such a powerful tool and we're really excited to learn more about it and to integrate more into the business and to help you guys with it. So thank you for listening. And again, that guide is at bossvabe.com slash train AI and we'll see you on the next episode.

Starting point is 00:38:16 Wait, wait, wait, before you go, I would love to send you my seven figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show. This is my digital masterclass where I'll show you what my freedom-based daily, weekly, and monthly schedule looks like as an eight figure CEO, mama and high performer.

Starting point is 00:38:44 And I'll walk you through step by step how to create this for yourself. It includes a full video training from me and a plug and play spreadsheet to literally create your own operating system. It's one of our best trainings and it's worth $1,997, but I will unlock access for you for free when you leave us a review.

Starting point is 00:39:03 I know, wild, right? All you have to do is leave your review on the podcast, take a screenshot of it, and then head over to bossbabe.com slash review to upload it. And then you'll get instant access to the seven figure CEO operating system. Again, head over to bossbabe.com slash review

Starting point is 00:39:19 to upload your screenshot and get access. We are so, so grateful for all of your support and can't wait to hear how the podcast has supported you.

the bossbabe podcast - 450 AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

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