the bossbabe podcast - 456: The $1M Content Plan: How to Create Content That Attracts Buyers (Not Just Followers)

Episode Date: March 27, 2025

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift. In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts. You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online. If you’re ready to start seeing real results from your content, you’re going to love this one. TIMESTAMPS 00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it. 01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales. 02:02 – The biggest myth keeping people stuck: more content = more money. 03:34 – Content Pillar 1: Authority — how to build trust by showing real results. 06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy. 09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up. 10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales. 12:11 – Turning content into a system: the step-by-step approach that works. 13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert. 15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free. RESOURCES + LINKS Freedom Fast Track Doors Close Soon! Join here. Download your free copy of our 30 Days of Content Guide here.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Okay, let's talk about content. The thing every single entrepreneur knows they need, but if we're being really honest, most are not using strategically. Because here's the reality. You can be posting every single day and still not making any sales. You could actually have tens of thousands of followers and still be really struggling to make any money. You could be really consistent for months and still feel like you're

getting absolutely no traction. And it still feel like you're getting absolutely no traction. And it's not because you're not working hard enough. It's not because you're not committed enough. It's because most people are creating content for engagement, not for conversions. So they might be focused on vanity metrics instead of revenue, chasing the algorithm instead of building an audience of buyers, posting randomly instead of following an actual sales system. And honestly, if anyone gets it, I get it. I've been doing this for over a decade. I know how easy it is to fall into the trap of thinking,

if I just post more, eventually the sales are going to come. But they don't. Not without strategy. And so that is exactly what we're going to fix today. So in this episode, I'm going gonna break down the million dollar content plan, the exact strategy I have been using for years to create content that doesn't just get likes, but actually drive sales

and moves the needle in your business. So what we're gonna cover is the four content pillars that will turn your followers into buyers, why chasing the algorithm is a complete waste of time if your content is not built to convert. How to repurpose content into sales assets so you're not constantly starting from scratch. And the secret to writing buyer psychology posts that literally have people DMing you saying, how do I work with you? How can I buy from you? Here is my credit card. And I'm even going to share with you my personal content calendar,

the exact one that we use to drive hundreds and thousands of dollars of sales every single month. So my hope is by the end of this, you'll have a really clear step-by-step system that takes people from who assist to I need to work with them right now. Let's dive in. So before we get into the content pillars, I need to call something out. The biggest myth holding entrepreneurs back is the idea that if I just post more, I will make more sales.

It is completely false, and to be honest, it's probably going to have you exhausted, burned out and hating content. More content does not equal more revenue. Here's what's actually happening for most people. They are posting without a clear offer or very clear call to action. They might even be creating content that educates and engages but doesn't actually convert. Maybe they're measuring success by likes, views and followers instead of leads, conversions and sales. And this is honestly why you'll see influencers with hundreds of

thousands or even millions of followers struggling to make consistent income, while business owners with really small audiences are having six figure months. I see it all the time. It is not about quantity. It is about the intention of your content. Your content is either going to move people towards your offer or it doesn't. And it is that simple.

Instead of asking, am I posting enough? What I want you to start asking is, is this post actually guiding someone toward my offer? Does this content help my audience to make a buying decision? Is it overcoming objections before they even arise for my ideal client? This is the shift from being just a content creator to actually being a successful business owner that is creating content. That's where the four content pillars come in that we are going to talk about.

If you want people to buy from you, they need to believe you can get them results. It is not enough for them to like you. People do not invest thousands of dollars in people they like. They invest in people that they trust to solve their problem. Authority content is going to help you to build that trust. What it is, is really how you position yourself as the go-to expert, the go-to trusted source in your industry or your niche. You can think about it a little bit like this. If someone lands on your social media profile for the first ever time, would they immediately think, this person clearly, clearly knows their stuff and I would

trust them with my money. That's the goal and it's honestly more possible than you would think it is. To get really specific here is what authority content can and should look like. There's a few different types of authority content you can be posting. There's case studies and transformations so you can show real client results with before and after data. It is one thing to say, I help entrepreneurs scale, and then it's another to say, here's how my client went from 5k to 50k months in 90 days. Another thing that you can be doing, which people really, really love right now, is behind the scenes breakdowns. So walk people through your process, not just the what, but the how. What steps did you take to get that result? That's really going to bring people into

what you do and help them to see the process. You can also post myth-busting posts. So calling out common mistakes in your niche or industry and explain why they might be holding people back. This can instantly position you as someone who knows better and does better. Maybe you have a skincare brand and you're calling out what skincare brands mainly get wrong and why you do something differently. Comparison posts are another great idea that can highlight the difference between what struggling entrepreneurs do versus what successful ones do. It can make people think, oh, I'm completely doing it the wrong way. That positions you as an expert because you have the right way. You could also

give advanced level insights. Go deeper than the surface level advice. Listen, social media is full of surface level advice. So teach the stuff that makes people pause and think, wow, I've never heard it explained like that, or that really landed for me in a way that it hasn't before. Here's an example if you are in the business space, right? So instead of saying, I help entrepreneurs grow their business, what you could be posting instead is something that is really tangible. You could be saying, here's how one of my clients went from 5k to 50k months by making one simple content

shift, switching from educational posts to bio-psychology posts. Here is exactly what we changed. And so not only are you demonstrating your expertise, you're demonstrating your results, you are also giving a ton of value. And you can see the difference because one is really vague, the other is really proving expertise through results. And the takeaway here is people do not pay for nice content. They do not pay for, yeah, that's a nice to have.

They pay for expertise. So show them why you are the person or your company is the company that can actually be trusted. Now, authority builds trust in your skills, but connection builds trust in you as a person or a brand. Because here's the truth that we all know, people buy from people. And if your audience doesn't feel like they know you, they like you, they trust you, they understand what your values are, they understand what you stand for or don't, they won't buy no matter how good your offer is. Because connection content really humanizes your brand.

It makes people think, I like this person, I'd probably enjoy working with them. Or I trust this person, I think she'd make a really great product. I believe what she says about these ingredients. So what kind of content builds that connection? I'm gonna go into a few different kinds of posts that you can be putting out there that would fit underneath the pillar of connection. So the first is personal stories and struggles. So sharing your journey, what challenges have you faced? What lessons did you learn along the way? This builds relatability, but it also helps reverse engineer why you might have created

the product in the first place. The next content type is your why and your mission. Why do you do what you do? What lights you up about your work? People really connect with your purpose, so sharing this can really help people understand what you stand for. People also love to see behind the scenes moments. So this could be your morning routine, how you prep for what client calls or even the

messy middle of a project. So instead of saying, join my consulting program, you might post something like this. I built this program because I remember exactly what it felt like to be stuck. Hustling every day, posting constantly and wondering why nothing was converting. I don't want anyone else to go through that. That's why I created a step-by-step system that actually works and I would love to walk you through it. And that level of honesty really builds trust and it makes people think she gets it, she

gets me. And so the takeaway here is people buy from those that they know, like, and trust. And the more that you tell stories, the more that you bring people into your world, the more that people will feel like they do actually know you. And they don't just see you as a face on a screen, but actually someone that they either relate to or they don't relate to. Okay, let's dive into the one that most people miss when it comes to content. If your content is not addressing the objections your buyers have, they are going to hesitate.

Bias psychology content pre-sells people before they ever get on a sales call or even see your offer. So here's exactly how it works. It overcomes common objections like, I can't afford it, I don't have time, things like this never work for people like me. It really reframes limiting beliefs that keep people stuck and it handles price objections before they even start to come up. For example, instead of posting, buy my weight loss program, you post something like, I hear this all the time,

I can't afford to invest right now, but let me flip that for you. How much money are you spending every single month on the next FAD? Right? So basically you are going to start to flip it and really call them forward in a way that you know they are experiencing. Like, you know that they are probably spending a ton of money on takeout and you can help save them money by meal prepping and making smarter choices. So you can shift the conversation from, I cannot afford it to, I can't afford not to

do this. And so if you are not overcoming objections like this in your content, you will have to do it on sales calls or you'll have to do it on your sales page. And it is much harder to do on there. If you can handle it upfront, people can really start to think about whether your offer would be a good fit for them or not. So don't avoid objections because we know they are there, call them out and really answer them honestly. At the end of the day, if your content isn't leading people to take action, it is just noise in a sea of sameness when it comes to content. Likes do not pay the bills they never have. Comments don't generate revenue.

Followers do not equal sales. Your content needs to intentionally move people toward your offer. I need you to focus on conversion content and here's what it looks like. You can have direct sales posts. This could be doors are open. Here's why you need to join today type of posts. It can be testimonials and social proof. I love having carousels with real stories from real clients, their pictures, their stories.

These posts really build that instant trust. Very clear call to action. What should people do next? DM you. Click a link. Book a call. Literally spell it out for them. You can have urgency driven posts, so limited spots, deadlines, bonuses to create that feeling

of I need to act now. Instead of posting something like, I have spots open for my consulting program. You could say something like, I just wrapped a session with a client who was struggling to lose 10 pounds. In 60 days, we completely changed his strategy. Last month, she ended up losing 12 pounds. If you want this to be you, I have three spots open this month. Drop me, weight loss and let's chat, right?

You can use really specific results driven and urgent content to have people decide that they're finally going to take action with you. The key takeaway here is you cannot expect people to buy from you if you never tell them how to do it. So make your offer really clear, really compelling and easy to say yes to. So now that we've talked about the four content pillars, how exactly do we turn this into a repeatable system? Here's exactly how I would turn this into a million dollar content system.

The first step is planning your content like a sales funnel. Thinking of your content actually as a funnel, moving people from the awareness stage into the purchase stage. Authority content is going to build trust in your expertise. Connection content is going to build trust in you as a person. Buyer psychology content overcomes objections before they even start to arise, and then conversion content is going to turn that trust into an actual sale. Every single post should be guiding your audience one step closer to becoming a buyer one way or another.

Step two is repurposing and recycling like a pro. Most entrepreneurs waste so many hours creating new content every single day. It is exhausting and it's unnecessary. Most of the time, you actually don't need more content. You need to just reuse what's already working for you and you probably have so much content already banked. A newsletter post could become 5-10 Instagram carousel slides and by the way, ChatGPT could do all of that for you. A podcast episode could become 10 Instagram

stories. A high performing Instagram post could be reposted exactly as it is every 60 days. Your new rule can be stop reinventing the wheel, start optimising what already works. We are using ChatGPT a lot to create content and we are constantly repurposing and reposting everything that is actually working for us. Step three is using a content calendar that converts. So here's a weekly structure that I found to be really helpful.

Monday, you post authority content, so client results and advanced strategies. Tuesday is a connection day. It's personal stories, your mission, your struggles. Wednesday, a biopsychology day, objection handling, mindset shifts. Thursday, conversion content, call to Thursday, Conversion Content, Call to Actions, Urgency Driven Posts, Friday through Sunday, Engagement Driven Content, things that are

really interactive and can actually help grow your account. This is going to ensure that every post is working towards a sale and not just engagement for engagement's sake. You know I always talk about the three types of content. It's content to grow your audience, content to build your brand and content to sell. So based on what your goals are, you really want to implement these types of content into your overall strategy and make sure that your social media strategy is actually growing your business, not taking your time away from your business. If you're really tired of posting for engagement and

ready to start posting for profit, here's exactly what I want you to do next. Firstly, hopefully you got a lot from this. I want you to screenshot this episode and tag me on Instagram with your biggest takeaway and then what I want you to do is DM me the word 30 days and I will send you my exact plug and play content system for 30 days, where I'm literally giving you a piece of content to post every single day that has a really clear purpose. So DM me on Instagram at IamNatalie and then share this video with a business friend who you think would really, really benefit from it. This is the exact content strategy that has helped me generate millions of dollars in

revenue from organic content alone. And I really cannot wait to see what it does for you. But listen, listening to this strategy is just the first step. Actually putting it into action, I know can take a lot of work. So grab the guide, DM me at IamNatalie on Instagram, DM me the words 30 days and I'll send you a content plan.

And hopefully every single day taking action in the next month your business could be in a completely different place. I hope this was helpful. Wait, wait, wait before you go I would love to send you my seven-figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show. This is my digital masterclass where I'll show you what my freedom-based daily, weekly, and monthly schedule

looks like as an eight-figure CEO, mama and high performer. And I'll walk you through step-by-step how to create this for yourself. It includes a full video training from me and a plug and play spreadsheet to literally create your own operating system. It's one of our best trainings and it's worth $1,997,

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