the bossbabe podcast - 465: How to Build a Personal Brand That Attracts Opportunities (Even When You’re Offline)

Episode Date: May 29, 2025

If you stopped posting on social media tomorrow… would your business keep growing? In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline. You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset. TIMESTAMPS 00:00 - If you stop posting tomorrow… would your brand still work for you? 01:10 - Why your visuals don’t matter as much as you think 01:30 - Pillar #1: Positioning - the power of owning one clear thing 02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust 05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales 06:56 - The secret to getting in the rooms where deals and referrals happen 08:17 - What kind of content actually builds authority and attracts buyers 09:42 - Why thought leadership means sharing your perspective, not just tips 10:30 - How your personal brand pre-qualifies leads and collapses sales time 11:50 - The difference between being just another option, and the obvious choice 12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.  Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here. Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Let me ask you, if you stop posting on Instagram tomorrow, would your business stop growing? Would the leads dry up? Would the opportunities disappear? Because the truth is, your personal brand should not stop working the second that you log off. The strongest personal brands, they are working for you 24-7. They are building trust, authority and visibility, whether you're online or not. That's when you know you've done this right. When people are talking about you, referring you,

and recommending you in rooms you're not even in because your brand is that clear and that credible. And today I'm going to break down exactly how to build a personal brand that does just that. One that attracts opportunities, clients, and partnerships on autopilot even when you sleep. Most people hear personal brand and instantly think of visuals. The colour palette, the curated feed, the perfect aesthetic on social media. But your personal brand is so much bigger than that. And honestly, I think that's one of the least important parts. Your personal brand is how people describe you when you're not in the room.

It's what comes to mind instantly when someone hears your name. Are you the go-to expert in your space? Are you known for delivering results? Or are you just another voice saying the exact same thing that everyone else is saying? Because that's what matters. Not how pretty your feed looks, but what people feel about you and whether or not they trust you enough to hand over their money, their audience or their platform. The most magnetic personal brands are built on three pillars. Positioning, presence, and proof.

And most people are missing at least one. The first pillar of a magnetic personal brand is positioning. And this is where most people go wrong because they try to be everything to everyone. But the truth is, if you're not known for something specific, you're not known for anything at all. And positioning is about getting crystal clear on one thing. What do you wanna be known for anything at all. And positioning is about getting crystal clear on one thing.

What do you wanna be known for? What is your expertise? What's the niche that you own? And what's your unique angle that makes people stop scrolling and say, oh, I've never heard it explained like that before, or she's the person I need for this. Because the brands that we'll cut through,

they don't just post educational content, they stand for something. They have a clear point of view. So an example might be, you know, there's a big difference between being a fitness coach and being the fitness coach who helps busy mums rebuild their core and pelvic floor after having babies. One is generic, the other is memorable. One blends in, the other probably gets referrals, gets tagged, gets opportunities. So if you're listening to this and you're struggling to grow, this could be the first place to look. Are you actually positioned as the go-to for something specific? And once

you're clear on that, you repeat it over and over. You become known for it. You talk about it so much that people can't help but associate you with that one thing. Because when your positioning is strong, the right opportunities will find you. Podcast interviews, referrals, collaborations, they don't just happen by chance, they happen because people know what to come to you for. And until you get this right, no amount of content is gonna create that traction

that you're wanting. So once your positioning is clear, the next pillar of a magnetic personal brand is presence. And this is where most people do stop short because they think showing up on Instagram or TikTok is building a personal brand. But if your visibility only exists in one app's algorithm, you don't really have a brand. You just have content that disappears when the algorithm stops pushing it. So presence is about how and where you show up.

So yes, it does start with content, sharing value-driven posts that speak directly to your audience's pain points and position you as the expert. But presence also means building credibility in rooms your audience already trusts. And that's where I do see some personal brands falling flat. So are you getting featured on really credible podcasts? Are you speaking on stages, joining panels, writing guest articles, or being interviewed by brands that already have the trust and attention of your ideal clients? Because every time you show up in one of those spaces, it's creating a halo effect.

The trust people have in that brand, that podcast, that platform, it transfers to you. You borrow credibility until it becomes your own. And it works the same way offline. Presence means your name is coming up in the right conversations, whether you're in the room or not. So ask yourself, when was the last time someone introduced you to a potential client or partner

and said, you two have to meet? She is the go-to person for this. If this is not happening regularly, it is a sign that maybe your brand's presence isn't extending far enough beyond your platform. That's why things like collaborations, strategic partnerships, panels, workshops, networking with industry leaders, they're not just nice to haves, but they're brand building because when you start showing up in the spaces that your audience is already tuned into, you shortcut the time it takes to build trust.

People start to see you everywhere, your name keeps coming up, and that's when the game changes because you're no longer chasing attention, you're creating demand. The third pillar of a magnetic personal brand is proof. And this is the one that truly separates people who are visible from people who are trusted. Because you can have the perfect positioning, you can show up everywhere, but if you do not have proof to back it up, your audience is going to hesitate. People don't buy based on potential. They buy based on evidence.

Evidence that you get results and that you've helped people like them before. And this is where so many entrepreneurs and even influencers can drop the ball. They talk about what they know, but they might not be showing what they've done. Your audience does need to see receipts. They need case studies, testimonials, screenshots of results, client wins, before and afters, whatever proof looks like in your industry or your niche, they do need to see it consistently. And not just highlight real, right? Show the process. Show the real behind the scenes of how you got someone that result. Let people feel what it's like to work

with you or use your product or be in your world. Because here's the truth. People don't wake up thinking, I need a consultant or I need this new product. They wake up thinking, I have a problem, I don't know how to solve. And your job is to show them over and over that you are the solution. And proof is how you're going to close that gap between I'm interested and I'm ready to buy. The personal brands that I see scaling the fastest, they don't just talk about their frameworks. They show you the people who've gone through them and come out the other

side better, faster, more successful. Because proof creates confidence And confidence creates conversions. And the more consistent you are with showing proof, the less you actually have to sell because your results will start speaking for themselves. Now let's talk about where some of the biggest opportunities happen. Your personal brand doesn't just live and die online. In fact, some of the most powerful brand building moments happen offline in rooms where deals are made,

referrals are passed, and relationships are built that social media can't really replicate. And so if you're relying only on your content to build your brand, you're probably leaving so much on the table. Because here's the reality, there are conversations happening right now that you're not in, simply because the people having them don't know you yet. And the fastest way to change that is to put yourself in the room. Start speaking on panels, at workshops, inside masterminds, on podcasts. Get invited anywhere your idle clients or potential partners or industry experts are gathering. Get yourself there,

because nothing builds trust faster than being seen as the expert in a room full of decision makers. Look for aligned brand collaborations. Who already has the trust of the people you wanna reach? Is there a way to collaborate, to guest teach, to co-host something that gets you in front of their audience? And don't underestimate the power of good old fashioned networking. Not the spammy business card pushing kind,

but real relationship building with industry leaders, potential partners, and even people a few steps ahead of you. Because here's the secret, people work with people they know, like, and trust. And that trust can be built way faster offline, in one conversation, than in a hundred Instagram posts. So while everyone else is fighting the algorithm, you could be building connections that turn into referrals, partnerships, clients that could be with you for years. Your personal brand needs to be just as strong

in the rooms no one sees as it is online. Because when people start mentioning your name in those rooms, that's when you know your personal brand is truly working for you on autopilot. Now let's talk about content because yes, content still matters, but not all content builds authority. If you want your personal brand to attract opportunities, clients, and partnerships, your content needs to do more than entertain or get likes.

It needs to position you as the solution to your audience's biggest problem. That means being intentional about what you share, because when your content is just generic tips or regurgitated information, you're blending in with everyone else. You're just blending in with the noise. But when your content demonstrates proof, process and perspective, you stand out. So here's exactly what that looks like. First, share transformations.

Show your audience what's possible by sharing real client customer wins. Befores and afters, case studies. Let people see what happens when someone works with you. Transformation sells because it gives people belief that change is possible for them as well. Second, share the process. Don't just show the polished end result.

Take your audience behind the scenes. Let them see how you think, how you solve problems, how you lead clients to results. This builds trust because it shows your expertise in action, not just the filtered version. Third, share your perspective. The strongest personal brands are not the ones just saying what everyone else is saying. They are the ones who have a clear point of view and they're willing to share it,

even and especially if it polarizes. So what do you believe about your industry that others don't? What do people need to hear that no one is saying? Thought leadership comes from being willing to speak up, not just summarize. Because listen, remember your audience isn't looking for more information. There's information everywhere.

Maybe they're looking for confidence. Confidence that you get it, that you've done this before, and that hiring you is the shortcut to the result that they want. Your content should answer that unspoken question every potential client is thinking. Why should I trust you? And the more you show them through stories, should answer that unspoken question every potential client is thinking. Why should I trust you?

And the more you show them through stories, proof, process, and perspective, the less you have to chase clients because your content already did the heavy lifting for you. That's how you build authority. That's how you stop competing for attention and start commanding respect. Now let's connect the dots because this isn't just about looking credible online. Your personal brand is the top of your funnel. It's the engine that makes selling easier, faster,

and honestly, way less exhausting. When your brand is built right, people don't just find you. They trust you way before you have a pitch. They see the proof. They've heard your name come up in rooms you're not in. They're already sold on you before they even hear about your offer.

And that's the difference between cold traffic and a warm audience. Cold traffic is skeptical. They need convincing. They're asking, who is this? Why should I listen? But a warm audience, they already trust you. They're following you because you've solved a problem for them. Or they believe you can.

By the time they land on your sales page, it's not, do I want to buy? It is, when do I start? And here's where most people miss the opportunity. Your personal brand is what allows you to charge more, sell faster, and convert higher because people are no longer buying based on price. They are buying based on trust. They are buying because they believe you are the best fit,

not just another option. And this is how you start to collapse time in your business. Instead of spending weeks or months nurturing leads, your brand does the nurturing for you. By the time people get into your world, they are ready. They are pre-qualified. They are primed. And selling becomes less about convincing and more about inviting. And that's when business starts to feel easy because you're no longer

dragging people through a funnel. Your brand has already done the work and that's a pretty awesome place to be in your business. So here's what I want you to take away from this. Your personal brand is your most valuable business asset. It's not your offer. It's not your social media following. It's not how many views you get this week, but it's the reputation that you build,

the trust that you're creating, the way people talk about you when you're not in the room, because when your personal brand is clear, credible, and consistent, you stop chasing opportunities. Opportunities start chasing you. Clients come in warm, partnerships just land in your inbox, podcast invites, speaking gigs, collaborations, they show up because your name is the one that comes to mind. And the best part, your brand keeps working for you even when you're offline. And that's the real goal

here, to build something that grows your business, that attracts the right people, and open doors you didn't even know existed. All because you took the time to build a brand that is undeniable. So if you're ready for your brand to do the heavy lifting, this is where you're gonna start. Get crystal clear on your positioning, expand your presence and show your proof. Because when you do, you stop becoming just another option.

You become the obvious choice. I'll see you in the next episode. Wait, wait, wait, before you go, I would love to send you my seven figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show. This is my digital masterclass where I'll show you what my freedom-based daily, weekly, and monthly schedule looks like as an eight-figure CEO, mama and high performer.

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