the bossbabe podcast - 470: How I’d Build a $100K/Month Business from Scratch (No Audience, No Email List)

Episode Date: July 3, 2025

Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? In this episode, Natalie breaks down exactly what she wo...uld do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral. This is the blueprint for building a high-profit, high-impact business by solving one real problem for one ideal client and doing it in a way that scales with clarity and simplicity. Whether your goal is $10K/month or $100K/month, this episode will show you how to start strong, stay focused, and sell with confidence, even if you're building from scratch. TIMESTAMPS 00:00 - If Natalie had to start from scratch - here’s what she’d do 01:30 - The common mistake keeping people stuck at $0-$10K/month 04:40 - Why your income goals need to align with your life 07:03 - The most urgent, high-value problem to solve 10:14 - One person, one problem, one promise = the clarity formula 12:01 - How to price and package a premium offer 16:14 - Natalie’s simple, no-fluff funnel strategy (built backwards) 19:39 - The truth about visibility and what actually brings leads 22:36 - Organic vs paid vs borrowed traffic: how to know where to start 24:42 - Weekly sales rhythm for consistent revenue 28:27 - The mindset shift that changes how you sell 30:25 - 5 questions to ask before scaling 31:44 - Why Natalie uses Kajabi to build her entire business (and how to start your free 30-day trial) RESOURCES + LINKS Get Your FREE 30-Day Trial with Kajabi Right Here. Build Your Freedom-Based Business Operating System™ This Summer At Our First-Ever Freedom High Summer School: A Live Challenge Designed To Help You Simplify, Systemize + Scale. Save Your Seat Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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Starting point is 00:00:00 So if I had to start from scratch today, no audience, no email list, no followers, no brand name, absolutely nothing. But I still had the knowledge that I have now from building a multi-million dollar business. Here's exactly what I would do to get up to a hundred thousand dollar months really quickly if that was my goal. So we're going to dive in. There's no fluff. There's no 17 part funnels. No just show up consistently on a hope and a prayer kind of advice. We're going to get into the real real tactical. I'm going to dive in talking about what offer I'd create, what funnel
Starting point is 00:00:30 I'd build and where I'd find paying clients because here's the truth and I really really hope you know this by now. You don't need a massive audience, you don't need a viral TikTok, you don't need to post three times a day and just pray someone sees it. what you do need to do is solve a real problem. Create an irresistible offer that people are actively searching for. Have a simple system that will attract, nurture and convert leads consistently. And listen, I get it that that can sound really basic but most people get it wrong or most people are here because it's not working for them. Maybe there was a focus on branding before messaging, maybe building courses before ever selling the transformation or taking someone through the transformation, maybe trying to grow a following before you even know what you want to sell and
Starting point is 00:01:13 that's where you might get stuck at zero revenue or maybe two, five, ten thousand dollars a month really spinning your wheels but never seeing that scalable repeatable income that I know we're all desiring. So in this episode, I'm gonna break it all down step by step. I've helped so many people to grow really successful businesses using the structure that I'm gonna outline. So today I'm gonna give you the full blueprint, stick with me until the end as well,
Starting point is 00:01:40 because I'm gonna share the number one mistake I see that people make that really kills any momentum we've got even when they're doing everything right. Now to start off with I want to tell you a quick story because none of what I'm sharing came from theory, it came from years of struggling to figure it out. Before I built a business that went from zero to 1.4 million in its first year, before I scaled that same business to over 36 million dollars in revenue, I spent years spinning my wheels. I was actually, you know, launching things that just weren't selling. I was constantly having ideas that I never implemented or just never took off, posting constantly, tweaking logos,
Starting point is 00:02:16 mapping out offers and just wondering why nothing ever worked. I knew I didn't have a work ethic problem because I was working really really hard. Part of just thought, am I not cut out for this? Like I'd look around and think, why does it seem so easy for everyone else? But in hindsight, I do know it wasn't because I wasn't working hard. It was that I was building on the wrong foundation and I was working really hard on the wrong things.
Starting point is 00:02:38 I was guessing instead of validating. I was creating from inspiration instead of solving real problems that people actually were willing to pay for, launching things that I felt like offering instead of launching things that people were ready and willing to buy. And I will never forget the moment where it really really shifted. I really remember asking myself for the first time, what is the most urgent valuable problem I am best placed to solve right now? And how can I make that solution so clear people want to buy before I even sell and that question
Starting point is 00:03:09 changed everything and from there I created one offer and I built one funnel and I really showed up consistently for one person and I think that piece is important one person I was actually willing to niche down and again within a few months the business really exploded and we hit over a million dollars in that first year and over time with clarity and consistency like I said that has turned into multiple eight figures of revenue but what I want to be really really clear about with you is it didn't happen because I cracked the algorithm. There wasn't some secret tactic that hadn't been unveiled to me yet. It didn't happen because I had the perfect brand or the perfect email list. It happened because I was focused. And
Starting point is 00:03:50 people really don't want to hear that because it's one of the hardest things to do. Being really scattered is quite easy. But I got really clear on what mattered, solving one problem really well and building a simple system to deliver it. And so that's really what I want you to hear today. You do not need a decade of trial and error to figure out what's going to work. You don't need to make the mistakes that I've made or probably you've been making over and over and over again. What you really need to drill down on is focus. And a lot of the time it can be confusing to know where to actually focus. What is going to move the needle? So let's zoom out really quickly because it's very easy to chase
Starting point is 00:04:24 numbers, especially ones like a hundred thousand dollars a month without asking a really really important question and that question is why? Why is that your goal or whatever the number is for you, let's really drill into why that's important. What does that number represent to you? What does it mean for your life, for your goals, to your family? Because if you are going to reverse engineer a business that say hits $100,000 a month, you should first ask, do I even want to build the kind of business that requires me to show up at that level? Do I really want the responsibility, the structure, the inputs that come with that output? So before getting even tactical, I want you to get really clear and assess three things. One, how much do you actually want to take
Starting point is 00:05:09 home? Because a hundred thousand dollars in revenue isn't necessarily a hundred thousand dollars in profit or in your pocket. So depending on your model it might mean forty thousand dollars. You really need to think about what your monthly take-home goal is, not gross net. Two, how much do you want to work? How much are you willing to work? There are so many ways to hit big numbers working 60 hours a week. There are ways to hit big numbers working 30. Neither is wrong but you do have to decide what rhythm is going to support your season of life. Are you in a sprint right now? Are you building something a little bit slower
Starting point is 00:05:41 but more sustainable? Three, do you want a team or Or do you want to keep it really, really lean? Do you want to be a solopreneur and bring on contractors when you need help? Because there's a really big difference between scaling through systems and scaling through people. Hiring, as I talk about a lot, can really help you grow, but it also adds a lot of complexity, leadership demands, overhead, and often headache.
Starting point is 00:06:03 So get clear, do you want to build a team or do you want to lead a movement with minimal moving parts? And again there is no right answer here, every single person's answer is going to be different. But when you reverse engineer your model based on your lifestyle, your energy and your profit goals, you can build a business that gives you the number you want without sacrificing anything else that matters and it might happen slower for some of you depending on your goals and it might happen faster for some of you depending on the season you're in. And by the way, if your number is way less than 100,000 a month, great, this strategy
Starting point is 00:06:33 still applies. If your number is higher, great, you'll see how to create leverage. This is not just about building a business that looks good on paper. My hope if you've followed me for long enough now, you know that I'm not interested in just building something that looks good on paper I've been there. I've done that and it's really unfulfilling I want to help you build one that actually works for you and feels way better on the inside than it even looks on the outside So first anchor in that vision of success. That's really really important and then let's just talk about it What's the first move I would make if I was starting from scratch?
Starting point is 00:07:02 So I think that it all begins with picking the right problem. If I had no audience, no list and I wanted to build a hundred thousand dollar a month business in under a year, I wouldn't start by brainstorming offers. I would start by picking a very specific high value problem to solve because your revenue doesn't come from your content, it doesn't really come from all of these different offers that you're putting out there. What it's going to come from is solving a really painful problem that someone is willing to pay to solve, they are actively looking for help with. And I see a lot of people make the mistake that they will build around an idea, a passion, a modality instead of a clear urgent
Starting point is 00:07:42 problem that already exists in the market. And that's why they might get stuck with a business that's really slow to grow, or nice to have offers that just aren't selling, no matter how much content they create. So if I was gonna do this from scratch, firstly, I would be asking that question, what is the urgent, expensive problem that I am best placed right now to solve?
Starting point is 00:08:03 So a good problem I would say has at least one of the following. It is costing someone time, money, peace or opportunity. So think about one or all four of those things being present in the problem. It should be frustrating enough that they have tried to solve it on their own or they're still actively trying to solve it and you're on their own so you know that they're actually motivated. They should know that they need help, they're just not sure who to trust yet so they're very problem aware even if they are not solution aware. So let me give you some examples. If you're in the health space a vague offer like helping people feel better just won't sell but
Starting point is 00:08:39 something like I help women resolve chronic bloat in 30 days without cutting out entire food groups. That's tangible. It's specific. And probably is something that people will pay to fix, right? Or if you're in the business or career space, don't just help people say, I help people go their business. Maybe it's, I help consultants stuck at inconsistent $5,000 a month, package their services into a scalable offer that brings in $20,000 a month without working more hours. So you're solving a time, package their services into a scalable offer that brings in $20,000 a month without working more hours. So you're solving a time money efficiency problem all at once. Maybe if in your relationships or lifestyle or life transitions you might say I help women in
Starting point is 00:09:15 their 30s recover from breakup burnout and meet aligned partners without getting stuck in the dating app cycle. Listen, I am not a dating app person, but that's what that's you know something that's high emotion, high investment, high impact I assume someone's going to pay for and you can apply this across product businesses right if you sell a physical or a digital product the question you want to answer is still what problem is this solving, what emotional outcome is someone buying into. This is especially true if you are charging premium prices you cannot just sell the process you have to sell the transformation especially true if you are charging premium prices. You cannot just sell the process. You have to sell the transformation. And then once you've got that problem nailed, your next
Starting point is 00:09:50 move is going to be defining your ideal buyer around that problem. Please stop trying to serve everyone. Stop trying to make your offer fit five different avatars and saying Natalie my offer helps everyone right. I really want you to go deep and not wide so ask who is actively struggling with this who is already investing time or money into solving this who sees this as a need not a luxury and importantly who do you want to help this is your business and you get to choose so you really want someone who was willing able and ready to invest and you want to be able to speak directly to them in your messaging. So if I was building from zero, I'd pick one avatar, one problem and one core outcome. And what I would do is I would learn their language,
Starting point is 00:10:33 their daily frustration, you know, the words they're typing into Google at midnight. I would get really obsessed with solving their problem better than anyone else. Because when you solve a specific problem for a specific person, you don need a massive audience you really just need to get the right offer in front of the right people and that is so fewer people than you think. Another thing that I want to quickly say is if you cannot describe what you do in one sentence that makes someone say oh my god I need that you are not ready to build the offer yet so a simple formula you could use is I help this specific person solve this specific problem
Starting point is 00:11:05 so that they can achieve this specific outcome without doing the thing they're sick of trying. So for example, I help first time founders get their first 10 paying clients in 30 days without spending a cent on ads. So once you've got that nailed, you are then ready to build the offer. So if it was me, once I defined a clear, urgent, high investment problem, my next move would be to turn that into an offer that would be impossible to ignore. So not a package, not a programme,
Starting point is 00:11:30 not something that just sounds cute on a landing page because we are not living in those times anymore, but an offer that's really aligned with the problem. So your ideal client is saying, how and where do I sign up? That is the biggest difference between struggling businesses and scalable ones. Struggling businesses sell content, scalable businesses sell outcomes. People are not buying your PDFs, they're not buying your videos, your sessions or
Starting point is 00:11:52 your framework. They are buying the transformation. No matter what you're selling they're buying the transformation. They want a result. They want to move from A to B as efficiently, quickly, confidently as possible and And that's what your offer really, really needs to deliver. So if you're struggling, this might be why you wanna focus. So maybe let's break this down. So price for transformation, not access. If you wanna get to $100,000 a month, the math needs to math in your favor.
Starting point is 00:12:18 So it doesn't mean you need to go and charge these really astronomical prices, but it does mean that you need to think in terms of value per client, not volume So personally what I would do I'd create a signature offer I'd probably price it between two and ten thousand dollars depending on the niche the depth of support and the speed of the transformation. For me that range would be coming from the math of okay five clients a month at $2,000 is ten thousand a month, ten clients a month at
Starting point is 00:12:42 $5,000 is fifty thousand a month, ten clients at ten thousand is a hundred thousand dollars a month. So when I reverse engineer my numbers that's what I'd be doing and that's probably more doable than trying to sell a forty seven dollar offer to two thousand strangers every month especially when you're starting out and you don't have that audience to sell to you right that's gonna be really really hard to make work on ads. Then let's talk about structure because there are a few different ways that you could be packaging up this offer and the right one really depends on your
Starting point is 00:13:09 skill set and the level of support that your client needs to get the result. You've got tons of different options and we've gone through these before but I'll recap them. You've got done for you options so you execute the solution for them, really good for service providers, creatives, tech, operations. You've got done with you so you guide them closely through implementation, really good for service providers, creatives, tech, operations. You've got done with you so you guide them closely through implementation, really good for consultants, educators, strategic advisors. You've got self-led with strategic checkpoints so it works really well for systems-based businesses or frameworks that get repeatable results. So what you don't want is something that's too do-it-yourself or too ambiguous, especially
Starting point is 00:13:44 if you're charging premium. People will pay for access, they'll pay for feedback, personalisation, speed and confidence and that's value. That's what you want to think about. Then really nail your offer promise. Your offer shouldn't be a list of deliverables, it's a promise. And it needs to be so specific and relevant that someone reads your description and says that is exactly what I need.
Starting point is 00:14:04 So the formula that I gave earlier, we're going to kind of make that a little bit stronger. So I help this specific person go from this painful before state to this clear after state in timeline or with method without the thing they're sick of trying. So for examples, I help new mums heal their core and pelvic floor in 12 weeks without needing to leave the house or spend hours in physical therapy. Let's do another one because I think these are really helpful in practice. It could be I help mid-career professionals switch industries and land remote roles with 20% higher pay without starting from scratch or going back to school. So you can see that would be a really clear
Starting point is 00:14:41 specific and powerful transformation statement. They are results driven and emotionally resonant and that's what makes something feel worth investing in. And honestly, that's where you're going to stand out because you're not selling access to information. They can chat you BT that you are selling a shortcut to confidence, a path to clarity, a proven process they can trust. So here's what I'd also do to make this offer even more irresistible. I would add a clear framework or a method that shows your process is proven and repeatable and really just elevates your brand. You also wanna be thinking about including
Starting point is 00:15:15 some kind of speedy win or early milestones so that they can feel progress quickly because people drop off. Maybe think about offering limited spots, fast track bonuses, private support to increase the urgency, really position it around what they want most, not just what they need. And remember, the best offers don't feel like buying something, they feel like finally solving something. So just recapping what we've talked about so far, right? You do not need
Starting point is 00:15:41 five offers, you do not need something really low ticket, what you probably need is one irresistible outcome focused offer that solves a very specific high value problem. Once you've nailed the problem and built an offer that people want, the next step is to create a funnel that actually sells it. Not this complicated bloated system but a really clean conversion focused path that brings the right people from stranger to client quickly. So if I was starting from scratch I would keep it lean and then actually build my funnel backwards. That means starting from the sale and reverse engineering every step that leads up to it. So first what you're gonna need is some kind of conversion mechanism. When you're just starting out and you're selling a premium
Starting point is 00:16:19 offer your highest converting strategy is gonna be a sales call. A one-to-one call allows you to build that trust really quickly, answer objections in real time and guide the conversation with confidence while learning about your ideal client. This is especially great if you don't have a big audience or a lot of social proof yet. You could also use a tool like Kajabi's built-in scheduler or Calendly to make that booking really easy and seamless. I'd connect that to a short intake form that qualifies leads before the call starts. Then make sure the confirmation email, the calendar invite, all of that really reinforces the value of the call
Starting point is 00:16:53 and they should feel like they're already in the process just by booking it. Second, what I would do is I'd create a really clear and simple sales page. This is not the time for fluff. You do not need 12 sections or scrolling testimonials, just something crisp, a high converting message that really explains what you do, who it's for and what they can expect. Again, Kajabi makes this really really easy if you use
Starting point is 00:17:14 their drag and drop templates, they've already optimized them for mobile conversion, stuff like that. You could literally have a polished page up in a day without needing a designer or a developer. So what you want to consider including in your page is things like a headline that clearly states what the outcome is, a few paragraphs that speak directly to the pain and the transformation, an overview of your process or framework, who it's for and who it's not for and then really clear next steps usually to book a call or to submit an application form. The next thing that you could do to take it a step further to start really bringing in leads is build a lead magnet that actually matters. So don't waste time on massive PDFs or hours of
Starting point is 00:17:56 video content. You want something simple, specific that really proves you understand their problem and gives them a fast win. So it could be a checklist, it could be an audit, it could be a quiz, it could be a video walking through a key shift or a framework, it could be a resource guide or a before you buy toolkit. Something really really designed for your ideal buyer, not your ideal client, your ideal buyer. Again I've mentioned Kajabi a lot but if you're wondering how to do this kind of stuff, Kajabi lets you host the lead magnet, capture emails, trigger automations in one place. You don't need a Frankenstein stack of all of these different platforms. We use
Starting point is 00:18:36 Kajabi to handle everything. Email marketing, landing pages, automations, payments and we do it literally all inside one account. The next thing you're going to want to do once you've done that is set up a simple maybe three to five email nurture sequence. So your email should do three things. It should validate their current experience, it should introduce your unique solution or story and it should point them towards your offer or to bug a call. You do not need to have something complicated right? This is not about being fancy or trying to build the best funnel out there. You're trying to get started,
Starting point is 00:19:06 so it's really about building trust. And if you can clearly explain the problem that your client is facing and how your offer will solve it, that is enough. And then simplify the path. I really see people struggle because they add way too many options. There's too many links, there's too many call to actions.
Starting point is 00:19:24 You do not need a bunch of products, a bunch of free communities or multiple offers. You need a clear path. How are you bringing people in? How are you capturing leads? How are you nurturing them? Telling them about your offer and then converting. Another thing that I want to make sure we cover in this video is visibility. Actual leads, audience, eyeballs, traffic, whatever you want to call it because this is where most people get stuck. They think that they need this huge following or a perfect content plan or to go viral before they can make any money and it's just not true at all. Traffic is simply about getting the right people to see
Starting point is 00:19:55 the right message at the right time. You do not need thousands of leads, you need consistent visibility in front of people who are already close to the problem you solve. And so before I show you how I would personally drive traffic I just want to pause and ask you to reflect on a few key questions because we're covering a lot and your visibility strategy should be built around your strengths not someone else's content calendar that they posted on Pinterest right? So ask yourself these questions. Do you like to write, speak or show up on video? One thing I often tell my clients is you don't need to be good at everything but you do just need to pick one lane
Starting point is 00:20:29 and commit to that lane. So if you're a strong writer start with emails and posts. If you are really good at riffing off the cuff start with short form video. If you are more of a teacher or explainer then maybe podcasting or private workshops would make more sense. You also want to ask yourself how quickly do you need leads? How quickly do you need to be making money? Because if you are starting from scratch and need to generate leads this month, this week, organic content alone might not actually be fast enough so that's where things like paid traffic or partnerships can come in but if you have a little runway and time to build trust organic can be really powerful and it's free. You also want to understand how much time do you actually have to create
Starting point is 00:21:08 content to put out there. If you have five to ten hours a week let's be really focused with that. Let's not be everywhere. Let's be on one platform. Let's use one strategy. Let's attract one audience until it's working. Rinse, repeat, rinse, repeat. If I were to drive traffic right now completely starting over I'd focus on organic, buyer, thirst content. So I'd probably write or film 10 really highly target piece of content designed to speak directly to the person who's experiencing the problem that I'm solving. Not general tips, not fluff, buyer-focused content. That would be posts like three mistakes I made trying to get this
Starting point is 00:21:43 outcome that cost me this consequence. Something so tangible, so specific. Or another thing, another hook or idea would be if you are trying this common tactic, like obviously you're filling common tactic with the tactic and it's not working, here's what to try instead. Or how I helped a client go from this pain to this result without the thing they want to avoid. Or before you hire a coach or designer, a nutritionist, whatever, ask yourself these three questions. And so the difference is and the distinction is these posts are not designed to go viral. They are literally designed to qualify your audience and move people into your funnel. So you really want to be thinking
Starting point is 00:22:21 about pairing each piece of content with a clear call to action. Download whatever you're going to be using to track leads. DM you for the link. Who could call? Join your list. Whatever it is that's going to get them in, just keep it simple. Make sure it's really, really direct and importantly, make sure you repeat this consistently. I would also be testing a bunch of different platforms. I would use Meta for fast targeting, I would be using YouTube if I really wanted to attract niche audiences
Starting point is 00:22:48 and be nurturing in the long term. With paid traffic it's not about scale, it's about data in the beginning. So what message is gonna get you the most click? What opt-in rate for your emails tells you that your funnel is working? What headline is driving the most interest? Really just using this to gather intel and double down on what resonates and what's working. The next thing to think about is network driven traffic. So borrowing trust. If you are starting from scratch, you probably don't have any reach, but you might have access.
Starting point is 00:23:15 So identify five to ten people or platforms that already serve your ideal client and just ask how could I get in front of their audience and deliver value? So, you know, different options could be get in front of their audience and deliver value. So you know different options could be be a guest on their podcast, teach a free workshop in their community, run some kind of joint promotion, do a story takeover or a live together, create some kind of bonus for their course or their audience. Really getting in front of someone's audience that's your ideal buyers and giving value. It's not just going to bring in leads, it's going to
Starting point is 00:23:47 bring in warm leads with built-in trust already. And the best part is most of this can happen in the DMs or the emails so there's no pitch decks, no fancy funnels, just that human connection and aligned value. So pulling a lot of this together, here's what I really really want you to know. You don't need to go viral, you don't need to be everywhere, you don't need a massive audience, you really need to consistently show up in front of the right people with a message that speaks directly to the problem that they're already trying to solve. And whether you're doing that through content, through ads or through aligned partnerships, what matters is that you just start. I don't care if it's messy, I don't care if it's not perfect, just get started. So my hope is you will set up a great offer, you will put
Starting point is 00:24:31 together a lean funnel and then you'll start driving the right kind of traffic. Now here comes the most important part. How do we convert these leads into paying clients consistently, ethically and without making it really overwhelming? Because visibility is not the goal. Visibility does not pay the bills. Revenue is the goal. If I was starting from scratch I would not just hope people buy. What I'd be doing is guiding them through a conversion process that feels confident, grounded, clear. So for me what this would be is starting with a rhythm right so if you want $100,000 months you need to treat sales like a system. Not a surprise right? The rhythm I would follow from day one is that every day I would be
Starting point is 00:25:09 doing connection and nurturing. Every week I would be looking for conversion opportunities, every month I would be optimizing my funnel. So breaking that down what it means is every day I would show up and connect like spending at least an hour a day actively generating and nurturing leads. So that can be tons of different things like DMing new followers and leads with context-driven connection, re-engaging past conversations, answering questions from leads on your content, sharing proof, results or value in stories or posts if you have an audience and making a very clear call to action every single day. Book a call, download this, reply to this email, really turning that visibility into revenue. And if you are starting from zero, this is where the sales are made, not in the comments section. You do not need to hard sell, you need to consistently
Starting point is 00:25:58 offer help, demonstrate value, give people a next step to actually take. So you want to think about this as pre-selling. It's about really building that trust, not creating loads of pressure with an ideal client. Then every week I would be creating conversion points. I would create at least one intentional opportunity for someone to buy. That could be hosting a short live Q&A,
Starting point is 00:26:18 it could be sending an email with a client story or a case study, it could be calling one of my ideal clients, it could be sharing a behind-the-scenes breakdown of your process, really just bringing people into the fold in a way that really positions who this is for and a reminder that you offer this solution. It does not need to be heavy, it does not need to be salesy but it does really need to be consistent. Most people do not buy the first time that they see your offer. They buy when they're clear, they are ready and they feel like they have seen enough to trust you. And the key here is repetition without burnout. So you are
Starting point is 00:26:57 not reinventing the wheel every single week, you just keep showing your offer, your outcomes and your process in slightly different ways. And then every month just think about optimizing your funnel. So once you've had enough people go through your funnel you're gonna start to see what's working and what might be leaking. So just another example, every month I might take one hour to assess what's my opt-in rate on my lead magnet. Are people opening and engaging with my emails? Are they booking calls and actually taking the step I need them to? Are they showing up to calls ready to buy? What objections might be coming up most often? Right, I'm asking myself the key questions that are going to support me in making this funnel even better. Then I would be making small tweaks, so testing a new headline
Starting point is 00:27:40 or a lead magnet format, update an email header to better speak to that hesitation, maybe add a stronger call to action or a credibility piece to the sales page, maybe even recording a short video of like what to expect on these sales calls right? The goal is never to be perfect. The goal is really to walk through your footle as your own eyes are kind and ask what's missing from here for me to make my decision. So thinking about those small tweaks that will compound over time. And then finally I just want to make sure we cover mindset because it really does matter. If you want to sell confidently you need to actually believe that your offer will help people.
Starting point is 00:28:17 You need to be more committed to solving the problem than they are to avoiding the problem. You need to show up like someone who is offering a solution, not begging for approval. So the shift that I would make is not I'm trying to sell. I would coach the decision. I would very much help the person on the other side of the phone, the email, or the DM get clear on whether they say a yes for them or a no for them. Like no pressure but just clarity, honesty and conviction. And I really think when you show up with that kind of grounded in integrity energy, people trust you, they refer you, they buy from you. People talk about those that are just hard-selling
Starting point is 00:28:54 constantly and not trying to guide them toward the right option for them. And so conversion in a zero to a hundred thousand dollar a month business might looking like connecting with people daily, selling weekly, optimizing monthly and then leading the process with confidence and integrity, not hesitation and not scarcity. That is going to be how you build that predictable revenue without a big team, without spending a fortune on ads, without a 12-step launch sequence, just having a really, really good offer, a great clean funnel, consistent visibility and a conversion rhythm that builds momentum every single week. So again if I was starting from scratch, no list, no audience, no platform, this is what I'd be doing. You guys this is not complex, this is not hard. I
Starting point is 00:29:38 wouldn't be trying to build a brand before building any revenue, I wouldn't try to be everywhere or sell everything to everyone. I would focus on solving a real problem with a premium offer through a simple funnel. I would drive that through high intent visibility and confident conversion habits consistently, daily, week by week, until that snowball starts to roll. Because here's the truth, and you know this, the people who hit $100,000 a month from scratch are not the most talented. They are the most focused. They are the ones that get the offer right. They choose one offer, they choose one audience, one funnel, and they go all in until it works.
Starting point is 00:30:13 They are not constantly jumping from thing to thing. They are repeating what works, they are removing what doesn't work, and they are showing up like they're already the person that runs that $100,000 a month business. So before we wrap, I just want to leave you with a few questions to really ask yourself. Are you solving a problem that's truly urgent and high value or are you leading with what's easy to sell but hard to scale? Do you know exactly what your offer promises and can you articulate it in one sentence that really lands? Is your funnel built to convert or are you still building for complexity and not clarity? Are you showing up consistently in the
Starting point is 00:30:49 places the buyer already is or just hoping that someone's going to find you one day? And are you leading the sales process with conviction or are you waiting for people to just get it on their own? So if you've been really stuck spinning your wheels, if you've been building but not selling, this might be the right moment to really shift, to strip it down, to take things back to basics and just solve one problem so so well. Because like we've said, the secret to hitting a hundred thousand dollar month from scratch isn't a hack, it's not a tool, it's not a gimmick, it's not a strategy, it is choosing simplicity over perfection, consistency over overwhelm and ruthless clarity over trying to be everything to everyone, right? We don't need the audiences and all the fancy bells
Starting point is 00:31:28 and whistles. If this video helped, please let me know in the comments. I really really hope that it was tactical for you. And if you are ready to build a business that supports your life, not just your feed, make sure you check out Kajabi in the description because I'm going to give you the link there. I use Kajabi to build absolutely everything in my business. I really really want you to know that you are so much closer to that breakthrough moment than you think you are and I promise you you're going to get there by removing things, not continually just adding more and more and more. All right, I hope this was helpful. I'll
Starting point is 00:31:57 see you in the next episode. Wait, wait, wait, before you go, I would love to send you my seven figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show. This is my digital masterclass where I'll show you what my freedom based daily, weekly and monthly schedule looks like as an eight-figure CEO, mama and high performer. And I'll walk you through step-by-step
Starting point is 00:32:29 how to create this for yourself. It includes a full video training from me and a plug and play spreadsheet to literally create your own operating system. It's one of our best trainings and it's worth $1,997, but I will unlock access for you for free when you leave us a review. I know, wild, right?
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