the bossbabe podcast - 60. Building a Successful Swimwear Brand from Scratch, Creative Freedom in Self-Funding Your Business, and Finding the Right Business Partner with Stay Wild Swimwear Founders, Natalie Glaze and Zanna Vandijk

Episode Date: November 27, 2019

We’re getting cheeky in this episode on The BossBabe Podcast with BossBabe COO, Danielle Canty, and Stay Wild Swimwear Founders, Natalie Glaze and Zanna Vandijk.  Having no business degrees or background in fashion, Zanna and Natalie lets us in on how they created a sustainable and ethical swimwear brand that found massive success in only 18 months, even catching the eye of Anna Wintour at London Fashion Week. With such fast and wild success, Danielle, Zanna, and Natalie have an honest discussion about the struggles of balancing it all and the importance of finding the right business partner.  Are you looking to start a business of your own but afraid that you don’t have the education, money, or experience? Then this is the episode for you, so get ready to be inspired!  This episode is sponsored by The 90 Day Planner by BossBabe: bossbabe.com/goals  Discover how to grow your audience on Instagram by 10,000 ideal clients in 30 days: bossbabe.com/growthatinsta

I'm looking for a business partner, not to find the replica of your skill set, to find skills which you don't have, and then that's really helpful for growing your business. Running a business isn't comfortable and it isn't easy, it's not just like a walk in the park, you've got to really put the work in. Welcome to the Boss Babe podcast, a place where we share with you the real behind the scenes of building successful businesses, achieving peak performance and learning how to bounce it all. I'm Danielle, co-founder, COO and president of Boss Babe and I am so excited to be bringing you this episode today. I am actually joined by two incredible Brits. Their names are Zana and Natalie, and they are the founders of Stay

Wild Swimwear. And I was really excited to be interviewing them on this episode because not only are they creating an incredible brand with amazing swimwear pieces, but they're actually rooted in incredible ethics and their whole brand is built on this concept around looking after the ocean and making sure they are creating a brand which is sustainable not only is their factory within walking distance of where they both live in London but they actually made sure that they were utilizing plastics and making that into amazing products so truly incredible and what they have achieved in the last 18 months as you're hearing this story from being in huge stores within London to being, having conversations and being spotted by Anna Wintour at London Fashion Week is truly incredible

and inspiring. And, you know, not only did we discuss all of these things and really got down into the details for you guys, but we also kind of just discussed the rollercoaster of entrepreneurship and what that looks like. And it's something that's, you know, I'm really passionate about lifting the lid on and sharing with you guys that it's not all roses. There are hard days, but actually, you know, it's worth it and it's worth pushing through. And when you surround yourself with people that are willing to support you on that, it truly is a beautiful thing. So the boss babe quote I have picked for this episode is, are you uncomfortable? Good, because that means you're growing and you'll hear that come through in this episode that we all admit to feeling uncomfortable at times but we often

recognize that is when we're making true progress and growing to the next level so I'd love for you to share any takeaways from this episode I know they're going to be a ton please tag us at boss babe.inc and myself at danialkanti and then also also your hair the girls Instagram handles as well during this podcast so enjoy it and look forward to hearing your feedback a boss babe is unapologetically ambitious and paves the way for herself and other women to rise keep going and fighting on she is on a mission to be her best self in all areas it's just believing in yourself confidently stepping outside her comfort zone to create her own vision of success. I am so excited because this episode is sponsored by our Boss Babe 90-Day Planner,

our first official physical product here at Boss Babe. Now, our 90-Day Planner is the daily resource for ambitious women. We know you've got massive goals just like us and so what we wanted to do is create a resource to help you achieve all of them. Now our planner starts by helping you create your 90-day sprint and then it walks you through breaking that down into a step-by-step roadmap so you'll be able to wake up every single day knowing what to do. Now the reason Natalie and I are so confident in this planner is because we have been designing and developing this for the last year to ensure it's

absolutely perfect. We've tested it with our team, our clients and everyone is raving about it, about how easy it is to use, how effective it is and how it's making them more productive and they're actually achieving more things. It takes into account not only your personal goals but your professional goals too and every single day of course there is a motivational quote to inspire you. Not only is the planner an amazing resource but it's super cute, it's light, it's beautiful and it's going to fit in your handbag. We made sure we were designing something that was not only beautiful but functional too so it's ring bound with a hard cover to ensure that wherever you are it's super easy to write in

now it really is the perfect gift to yourself but it's also with the holidays coming up the perfect gift for your ambitious boss babe friends too how nice is it to send a planner to a friend writing a little message inside telling her that you believe in her and her dreams I mean that's what being a boss babe is all about for us supporting each other collaboration over competition and this planner is a perfect way to do so but we only have a small amount so go to bossbabe.com forward slash goals to get yours now. So ladies, welcome to the Boss Babe podcast. I am so excited to be interviewing you both today. We're so excited to be here. Yeah, thanks for having us on. I have to say I'm absolutely obsessed with your brand. Stay Wild

Swimwear not only produces some amazing pieces, but I just cannot wait to kind of explore a little bit more about the ethics behind your brand because not only are you creating an amazing business but you're actually really making a difference in the world and I think every Boss Bay business which we kind of look at or work with or go into or support like that's what it's all about for us so thank you for like doing something amazing for our planet as well as building a business well thank you so much for supporting us we're super passionate about that so it means a lot so I really just want to like dive into it like how did you guys like obviously now you've got this swimwear company it's having some huge

success but just take me back to like when it all started and what made you decide to work together and launch this brand do you want to go for it now yeah? Yeah, I'll tell. The story of how Stay Wild happened. Everyone always expects a really glamorous story. However, it's kind of not in any way. So me and Zanna had known each other for about six years. We both met through Instagram. We were doing kind of blogging. We went to a fitness retreat together and were stuck in a very small room together.

We kind of became friends from that and stayed in contact. We both started talking more and more about sustainability, understanding it, both very passionate about the ocean. And Zanna basically tweeted that she wanted to create a sustainable line. I'd been thinking about doing swimwear for a while, had started doing some research. And as soon as I saw the tweet I was like hmm I'm a slide on internet dms haven't seen you in ages we should catch up go for brunch I want to do something sustainable as well and then we basically in true millennial style went for avocado on toast could you be any more stereotypical at this point we are so basic but you know gotta embrace it and we basically started chatting and I had done a mini pitch step so I knew Zanna quite well and we were just kind of catching up and then I was like so you want to do something sustainable I've

done loads of research here's kind of what I'm thinking and it's a very big project I don't think it's something which I could do alone. How do you feel about coming in to business with me? And I know that you've got amazing kind of passion and belief in sustainability in the planet. And we both were just very aligned. We just started chatting and it kind of just went from there. It almost snowballed. We never made an official decision. We just said, let's try it out, see what happens, create an Instagram Instagram start talking about it and I feel like we blinked and it's like a year later and here we are so yeah that's kind of

whistle-stop tour of how we started I love that story and I just think it's just really important to point out because obviously I have a business partner called Natalie as well and I think it's just like you guys made it happen and a lot we get asked like how we ended up in business together how we met we get that question all the time and we always say like we really just started a relationship and like a friendship but it really was like when it really came to like getting into business each other we did have that conversation around like hey I'm up for doing this are you up for doing this would you like to be involved and we put ourselves out there and I think a lot of people when they're looking for business partners really expect it to kind of come to them and sometimes I think you have to kind of look in your network or say look this is what I want in a business partner this is what I want in a person and then

really seek it out like you did Natalie so I love that total boss babe move and I over the avocado and toast I commend that always work so what is this like you decided okay we want to do this with my brand we want it to have like this sustainability piece and how did you then start going about it like what were your first moves because we have so many people listening to this who are like at that inspiration stage where they're kind of like I know what I want to do but how do we go from there so you guys met you discussed it what did you do next so the next step for us was basically making a massive Google Drive. And in that Google Drive, we kind of word vomited all of our ideas, all of our concepts, we started making spreadsheets full

of lists, the more that we learned, it was basically, let's be honest, extensive Google research. And we kind of Googled like, how on earth do you start a sustainable brand? And then it just, we basically dived into a very, very deep wormhole after that. And the more that we learned, the more documents appeared in our Google Drive, and it just became this massive project, which started with us just dipping our toe. Then the more that we learned, the more that we started taking the next steps, we started talking to factories, we started sourcing fabrics, there was never a formal moment where we said, Okay, this is it, we've really started now, it was kind of, oh, let's just let's just order some fabrics. Oh, let's go visit that factory. And then next

thing you know, we'd started working on it in like January, February time, and we launched our first collection in October. So it was a really crazy, like eight, nine months of hard work. And yeah, it's spiraled. And it was a lot of laptop time, a lot of kind of blagging it as we go. We're very honest about that, about the fact that neither of us have backgrounds in fashion. Neither of us have degrees in business. So it was more of,

we're going to learn this on the job and we're just going to do our best. And we've been working on this for now, coming up to 18 months total. And we've just learned most of it on the job. And that's really important to highlight as well like I always say like none of these entrepreneurs that we really look up to were amazing entrepreneurs until they started just doing things they're like always up leveling along

their way no one just comes in and go oh yeah all of a sudden I'm like a seven figure business owner it doesn't happen you have to be that six figure business owner first you have to be the multiple six figure and then seven I think like just really being honest around like what you're saying and saying hey we didn't have business experience we all learned and it's amazing how many things you can look at we have this little thing in boss paper we're like have you googled it if you're gonna ask us have you googled it first because it's amazing what you can find out on google and I think that's just really important to highlight so I love to kind of like dig a little deeper and get like the details so tell me about ordering the fabrics and finding the factories how did you guys do that because some people will be listening

going okay I feel very intimidated by this already yeah we can relate to that basically following on from what Zanna said it was just loads of googling loads of research reaching out to other brands we knew we wanted to use the material we'd heard of the fact that you could create amazing material made from regenerated ocean plastics. We found an amazing company in Italy called Econile. They have a team of fishermen, divers. They go out, they collect the plastic waste. This is then broken down into its original fiber, respun, and turned into really versatile material that can be used in swimwear. So for us us that just

made sense that material was just such an amazing use of this ocean plastic waste and it had such a lovely narrative but that took extensive research lots of back and forward loads of different kind of meetings seeing the pieces seeing feeling what the fabric felt like because for us it's very important that it's functional as well as it has a nice story it has to actually work again with factories loads and loads of research we had no idea where to start we just went out met up with factories run them as many meetings as we physically could a lot of it was gut instinct you go into a factory you see the conditions you see the pieces that they've made and you kind of make a call from there and it was a really hard process actually finding a factory we thought it'd be really simple but actually it's quite

difficult to find a really good factory that is local that can make swimwear that has really high quality of workmanship that pays everyone fairly so for us it just was a trial and error just going to meeting people seeing and also for us having it in London was really important we wanted to be able to go in which really limited our choices because there isn't a huge amount of swimmer factories in London surprisingly you've visited all of them by now we've been to every factory in the whole of the UK that does swimwear and it was just basically time and effort and research you know what you want you know what you're not willing to cut corners on and we just found we were very lucky we found some

amazing places and now we are factories in walking distance of both of us and we can pop in whenever we want and we know all the people who make our pieces and cut the material so yeah just loads of research basically our whole brand is just on google research and yeah that is incredible have you guys ever going through this research process and those months and all this preparation did you ever feel like giving up at that point like did you or were you just like no can see the vision we want to keep going there will be a factory that we can get to easily i would say that in the first few months of us actually starting the business and starting the brand we never really thought we were going to give up because there was bliss in the naivety of being in

the early days of building a business. And I don't think you realize how much work it is when you first start. So you're just like, oh, this is exciting. This is exciting. I have to say that after we launched and then it gets really serious, that's when you're like, oh, wow, we've taken off a lot here, perhaps more than we could chew. But we're in a bit too deep now. So let's just keep going. I would say, yeah, like before we launched, we were just endlessly positive. I think after we launched, we realized,

whoa, now we're in it. The naivety disappeared, the cloud was lifted and we realized this is serious business and we're in deep. So I also think with running a business, you're always going to have ups and downs. Like we have some weeks where we're like, this is the most incredible thing. Look what we've achieved. And some weeks are really tough, especially at the beginning

when you're just having to constantly slog, especially when we first got approached to be stocked in a big retailer, which was incredible but again naively just saying yeah that's amazing and then just kind of realizing the pressure that you're then under to deliver pieces and time frames and cash flow so there were definitely days of me and zanna look at each other and be like what have we done and then other days were like this is incredible look what we've achieved this is amazing but I

think that's just business you know 100% the roller coaster of entrepreneurship too now there's a couple of things I want to dive into a little bit deeper there so let's just go back to the launch how did you launch the brand like what did that look like so we launched our brand on social media actually before we physically launched it so both of us as we mentioned earlier were bloggers before we started this business and we both still are bloggers as we run launched it. So both of us, as we mentioned earlier, were bloggers before we started this business. And we both still are bloggers as we run this business. So we both had social media presences and we felt that it would be silly to not tap into that resource that we already had there. So we created a Stay Wild Swim social media account and we started teasing what we were doing. And we also got our audience involved in the development

of the brand. We asked them to help name our pieces. We asked them to give us guidance on colors or styles. We wanted our followers and our community to really feel like they were part of the brand and part of building this sustainable business with us. And that really paid off and was really a positive thing to do in our favor because when we launched, everybody was already invested in the brand and wanted to support us because they felt that they'd contributed to what we were doing so then we launched online and then I'd say a matter of months after that we went into our first stockist so let's take a quick pause to talk about my new favorite all-in-one platform Kajabi you know I've been singing their praises lately because they have helped our business run so much smoother and with way less

complexity which I love. Not to mention our team couldn't be happier because now everything is in one place. So it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So, of course, I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know? Get rid of the complexity and instead really focus on getting organized

and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe yeah I love it we actually do very very similar as well we have

well we're just in the process and teasing we have a new account called shop at boss babe.inc and we're launching a planner and so at the moment we've done exactly that we were kind of giving clues what's in the box and then we've kind of said look it is coming but it's not out yet and I would say anyone launching it's a really good tactic to do because it does kind of start building that engagement rather than just being like okay we're ready to launch here it is and then was like what didn't even know anything was coming so yeah I love that you kind of have done that too and so you mentioned as well like so you launched the brand you started getting a bit of traction really leveraging the followers that you already had and let's talk about this big stockist because

I know that you guys are in Selfridges in London which is a really prestigious store it's full of luxury items it's one of my favorite stores in London actually so how did that come about did you go and approach them like what did that whole process look like yeah so it's all been a bit of a mad uh situation when we first launched we kind of thought we'd just be direct to consumer we had started talking about our brand and our product online we've been building a bit of kind of momentum hadn't actually launched any physical product then we got an email from Selfridge's team, from the buying team there. And I remember when the email came through, I was like, this must be a spam. No, this is not happening. We were so excited because it was just like a huge prestigious brand that has, they do amazing things

for sustainability. They have some incredible brands and presences in their store. And we just thought as if they're approaching us. So we went and we had multiple meetings with them before we had a physical product. And we had agreed to be in store before they'd seen any samples or anything. So it's a huge amount of trust from their end. I think what appealed to them about State Wild is the journey, the story which we were telling. For them, it's all about kind of having brands that have a narrative, that have a purpose behind them. Luckily for them, they liked all the samples and pieces we actually made and colors. Yeah, so we are having those conversations before we'd have done any of our official launch.

And then we launched with them in store around March, April time last year. We're part of their Bright New Things things initiative which is where they support sustainable london-based majority of them designers we were the only swimwear brand of the bright new things for last year which is such an incredible achievement and they've been really great they've helped almost mentor us helped us grow and given loads of really great advice and it's just achievement for such a small brand to have launched in there before we were even like six months seven months old and to see our stuff in store surrounded by kind of really established brands was such a huge point for us and our business it made it all feel real we were

like okay we're a real business now okay yeah definite pinch me moment I love it and like we always talk about in Vosbay like making sure you celebrate I think it's so easy you touched on this earlier like okay we've done all these things but oh my god all these things have gone bad like how did you celebrate the Selfridges deal because I feel like that should have had some epic celebrations I think it was just probably some brunch and maybe a bit of gin brunch and gin brunch and gin that's how we always celebrate yeah it's easy though to what you were saying about that we have been achieving some really great things but then you get kind of get overwhelmed because you're always like oh well there's this deadline and

then there's this next then it's us when we first launched i think it's taken us a while to get our head around celebrating each milestone and each things and actually taking those moments in as opposed to just kind of being in this blur of overwhelm of how much we've got to do so as much as like each one of those achievements and Selfridges was really great and we did celebrate but it is so easy to kind of get wrapped up in just the day-to-day running of the business without actually stopping and taking kind of moment to be like wow look what we've actually just done that's really cool totally and how do what we've actually just done that's really cool totally and how do you like divide so I think it's really interesting as well I always talk

about partnerships and how you like divide your roles who's responsible for what and how like you deal with the challenges together I mean that is the hardest part of a business partnership because you have to make sure that you complement one another and for us I think the biggest thing that we've learned from our partnership is open communication it's been a massive learning curve for us and I feel like we're in a really good place right now but it took us time to work out where we both start into the business what roles we want to play and making sure that we're both happy and content and feeling good about what we're doing as well as that like what Zanna was saying finding people who have opposing skills to you like both me and Zanna have

got different skill sets and I think we both have different kind of roles within the business however if we'd had both have exactly the same skill set I think you'd be butting heads constantly because you'd both be wanting to do the same things and it does take a bit of like it's a bit of teething and kind of figuring out your roles within it however it's taken us it's taken us probably a year to get to a place where we're both like this is what we love doing this is how we divide the business and these are the roles which we're happy to take in that and I think that's really important when looking for a business partner not to find the replica of your skill set to find skills which

you don't have and then that's really helpful for growing your business totally and thank you for sharing that being so transparent around that. Because I think it's just really important to be sharing this because Nati and I have shared similar and been through similar and you're always evolving. And I think as the business grows, you both grow as well. And you find things that you like, you find things that you don't. But I think just having that open communication and being able to be like super vulnerable with each other is really, really powerful. Being able to say like, hey with each other is really really powerful being able

to say like hey I'm struggling with this right now or hey like I'm doing well like I can see you're struggling do you want a hand with this and you know that no judgment and always being there for each other I've been in quite a few business partnerships and I think there's you really have to come at it with the right attitude I personally feel like you can't go oh it's my way or the highway attitude like it just doesn't work I think it does take a lot of commitment it's kind of like Natty and I always say we're life wives yeah we say that with this marriage it's a marriage with more financial stress totally totally so no thank you for sharing that I love how our conversation is actually just flowing in this kind of ups and downs rollercoaster. But I want to talk about another up as well, because I know that recently you guys were at London Fashion Week and actually the one and only Anna Wintour came and had a little look at your brand.

So tell us a bit more about that and how that came about. It was just one of the best days ever. It was amazing. So we were at London Fashion Week this year, which was such a huge honour for us, because it was the first time that they had like a sustainable area at London Fashion Week, where they focused solely on brands who are trying to do something positive for the planet. And we were the swimwear brand in that area, which was just an absolutely humongous honour. And we got to connect with so many incredible people in the fashion industry. And it just kind of felt like it was a real positive step for us towards making a difference within the industry we were just chilling we were just on our stand chatting to people and then the one and only anna winter walks through the door and i i saw her first and i just

my head snapped like an owl and i just looked straight at natalie i was like look who it is she walked straight in straight over to us i think there must have been about 12 15 brands in the area and it ended up that we were the only one that she spoke to which was just incredible she came over to us probably spent like 10 minutes with us had a look at our swimwear complimented our fabric complimented like the paneling and asked us a fair few questions asked us about when we're coming to America all of these really exciting things it was just the most surreal amazing conversation because for us as women who don't have a background in fashion for us to get our brand in front of basically the queen of fashion was amazing and to get her positive feedback was just a big pat on the back yeah it was definitely

a highlight one of the top days I think for us were just, when she walked out of the room, we just looked at each other like, what just happened? And then did a massive happy dance. Like, we should be playing this cool, we're at London Fashion Week, and we just basically lost our minds a little bit. Yeah. I think it's nice too, though. I think, like, we sometimes try and play it too cool,

and I think you quite rightly should do big happy dances after that like a super cool I'm not sure I would have been able to speak I'd be like uh hi yeah we were like hold it together a little bit about your brand make sure you get all the points in about sustainability about the ethos we managed to play we managed to kind of keep it together and put across all the points of our brand very well. Until she walked out the door. And then we squealed. Brilliant. And so we actually have a huge, you know, I'm obviously in the UK and Nassi's based in LA and our company's actually based in LA.

So, you know, is there plans for America? That's the question. Yeah, no, definitely. I think when we launched, we just thought, let's use this year just to see if there's a market, test our product, get our product refined, see if people are interested. It was very much just like, dip the toe in, see what happens. And this year has been incredible. The reaction to our pieces has been so amazing. And we have really noticed that there is a market for us in America. When we're at London Fashion Week, every buyer, all the press were like,

when's this coming to America? When are you going to have a presence? Will you do pop-ups here? And then when Anna said it, we were just like, hmm, maybe this is a sign. And I think for us, we've just kind of taken our word

to get our feet. And yeah, it's definitely on the cards for next year for a bit of expansion. Yeah, watch this space. Stay tuned. True boss, babe star. So let's talk about that a little bit more on the testing of products because I think this is really interesting like you know you guys launched something new you didn't know if it would work and you know is it fair to say some of your pieces will have done better than others and so I'm really curious as

a business owner it's like how you kind of decide okay that's done well that hasn't when we're designing this next collection we're going to lean into this. What does your product development look like? Well, our initial product development was purely based on our own personal preferences. And that's the joy of being self-funded and having just two co-founders is that we can just make creative decisions ourselves and not have to run it past anybody else. So that's been the real joy of this business, like having creative control and being able to produce pieces which we want to wear and we feel comfortable in. But it's definitely safe to say that like our first collection that we released, like I still love the designs, but we've modified them as we've gone along. We've

made switches, we've made changes, we've listened to customer feedback. And even now, as we look ahead to 2020, what we're bringing out next year is definitely based on customer behavior on our website and what they buy and what they check out with. I think also as a small brand, we can be so reactive, like we can make a decision, we can see a color is doing really well, and we just go, okay, let's implement that there. And when we first launched, it was very much, what do we want to wear? And as we we grew we got our audience way more involved got them to help with designs got them to choose what shape do they want what color do they want how do they want this costume to feel what do they think is missing and I think that's really helped

grow our collection to one that people actually want like having an audience participation we always say it's like me zanna and then our third team member is our audience because they help create the products which means that the products we're putting out there are ones that people actually want are invested in and i think that's taken a while to get that kind of reaction and involvement but now we have that i think it's great because then when we put out pieces they do really well they sell out and we have like a lot of excitement around them I think because of the fact that people have been involved and it's not just us throwing out products just for the sake of it we're actually they have a bit of a purpose and a reason behind them and people have helped create them and that's so powerful

like say involving the audience along the way which we touched on earlier and I just want to kind of bring it around to your personal brands because like you say you both have personal brands you both have blogged in the past and you still continue to blog like how do you balance all of this like how do you balance your personal brands with the outside interest with this new business venture because that's something that's easy to do or something that's always evolving as well I think it's definitely always evolving and I think we both understand that maintaining our personal brands is also important to the stay Wild Swim brand because we basically get free influencer marketing through ourselves, something which other brands can pay hundreds and thousands of pounds for. And we have our own platforms where we can promote our own products.

So we do try and balance running Stay Wild Swim with building and keeping our own brands alive. But it's a challenge. It's definitely a challenge and neither of us are going to sit here and say that we have that balance. No. Like down because we definitely don't and some weeks you're like I'm so on top of this work-life balance and then other weeks you're like oh damn I've really lost it you know. So I think it's just like constantly evolving but we both knew from the beginning that our personal brands help Stay Wild so much that we wouldn't have stay wild if we didn't have our personal brands and we are able to create so much insight and ask people so yeah it's a constant refinement of juggling

those kind of different elements but I think we're figuring it out yeah and I think like we're realistic with ourselves like I think with the salvages opportunity the reason that they came to us before they even saw podded was because our brand was established on social media and that's because of our platforms that we already had so we're kind of like we know the value of this we know the value of keeping the brand and our brands alive and that's that's the balance that we try and strike and we're still learning how to do that it also shows because both of me and Zana have been talking about kind of sustainability we talk about business which means that it's a little bit more kind of authentic on our side because it's stuff that we believed in and talked about

and we continue to talk about so the message is strong on stay wild about what we believe in but also on our channel so it all complements each other really well and we can talk a bit more behind the scenes and it's like a little kind of ever-evolving little world and bubbles all interlinks a little bit so true we have very similar setup with ours but I definitely just you know coming through for me this conversation is like as we've touched upon like that ups and downs of it but also just being like hey do you know what there's there are highs and lows sometimes we have balance sometimes we don't sometimes we need to be a little more forgiving with ourselves because we don't necessarily feel on top of it. And I just think for me, like there's such an important message to get over on this podcast.

It's like, you know, we have some amazing guests on here and you know, like yourselves who are achieving so much, but also being able to be vulnerable on this podcast is really important to be able to say, look, you know, it is hard. It's so amazing. It's so enjoyable. And there are so many rewards, but it's also like sometimes a bit of a juggle and sometimes we don't always feel great or sometimes we don't always say I feel like we're on top of things and we sometimes feel like we're failing but for us like one thing I always try and remember is get comfortable feeling uncomfortable is kind of what I've learned in the entrepreneurship journey it's just like yeah okay one day I'm good one day I'm not and it's just about like how to balance that and pick yourself up again and keep going yeah definitely and sometimes the times when

we felt most uncomfortable with stay wild is actually when we're about to do something really epic and we've had to learn to kind of deal with that uncomfortable feeling because potentially that's us growing as a brand and running a business isn't comfortable and it isn't easy it's not just like a walk in the park you've got to really put the work in but it is super rewarding and I think that's something which we have really learned as we go and we're very open on our channel with highs and lows showing behind the scenes kind of we've started doing an Instagram TV series where we talk about very openly even about the financial strains of running a business cash flow the stuff which we found difficult the highs the lows and i think as a business owner is a responsibility for us to show the whole journey not just the highlights not just

the best bit i love it so if the guys want to follow you a bit more i feel like there's gonna be so many people are gonna want to connect with you girls after this interview because you really have opened your hearts and blown my mind with everything you're achieving like what you've done in just what 18 months um it's truly incredible so thank you for sharing all today where can people find out a little bit more about you if they want to get in contact if they want to buy stay well swimwear let's just share a couple links so our main platform is our instagram which is at stay wild swim and of course you can head to www.staywildswim.com to have a cheeky little browse and then do you want to share your personal links as well because i'd love for them to connect yeah sure thing so you can find me on instagram

at zanna van dyke d-i-j-k at the end find me at natalie glaze g-l-a-z-e on instagram amazing thank you so much girls and as always if anyone has any takeaways and wants to share them with us please tag us or we'd love to hear about it it means so much to us to hear what you're getting out of these episodes and thank you so much if you loved this episode please subscribe a few more, and please leave us a review. I really want to hear what you enjoyed, what your main takeaways were, and I also want to know what you want to hear us talk about next. To say thanks for leaving us a review, we'll send you a copy of The Boss Babe 25. The Boss Babe 25 is the 25 essential resources you need for personal and professional growth. It covers everything from our favorite rituals, books, and hacks. If you want a copy, just leave us a review, screenshot it, and send

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