the bossbabe podcast - 65. YouTube: What It Takes to go Viral with Evie Clark and Olivia Grace

Episode Date: December 16, 2019

Join us as we talk about all things YouTube! Olivia Herring and Evie Clark are YouTube Stars and they’re lifting the lid on what it takes to become a successful YouTuber, amassing an audience that loves you, and how the pressures of being an influencer affect your mental health. This episode is sponsored by The 90 Day Planner by BossBabe: bossbabe.com/goals

I think when you see that you've got a knack for something, just keep doing it. If you keep comparing yourself to the last video, you're going to feel crap about yourself. Your views or your likes is not a reflection of you as a person. It's okay to reach out for help and just things like counselling really helps. Welcome to the Boss Babe podcast, the place where we share with you the real behind the scenes of building a successful business, achieving peak performance and learning how to balance it all. It's Danielle Cantier, co-founder and COO of Boss Babe and your host for this podcast episode where we are chatting YouTube.

Now I'll be honest with you, it is not a topic before this conversation I knew an awful lot about and it's a topic we haven't actually covered on the Boss Babe podcast before and so that's why we invited on two hugely inspiring 18 year old YouTubers, Olivia Grace Herring and Evie Clark to lift the lid on all things video creation including what cameras to use, what content to create and even a quick conversation around TikTok and apparently why it's the new trend. So before we dive in I do want to tell you a little bit more about them though because these women are truly inspirational and not only was I impressed by their knowledge but also their maturity too and they were just a

real pleasure to get to know. So both of them actually started their YouTube careers as minors and before you think just because you're over 18 does not mean you're too old to start your video creation career but I was seriously impressed that even so young they were really dedicated and really determined and you will hear how Olivia and Evie like they both started creating captivating content from a young age but they were willing to try new things and find out what worked for them and their audience and you hear that through this whole interview not only do they share on how they did that but they also kind of lift the lid on the fact that it doesn't have to be complicated it doesn't have to be shot with the most expensive

camera or even be perfectly edited but the key thing is that you start well there's two things that we say you know done is better than perfect and also that word that we use so much when we're talking about social media is consistency they were consistent and that's what really your hair in the interview will really help elevate them now I want to share a little bit more about Olivia because she actually started creating lookbooks that she shot and edited and really worked on that to capture the attention of her audience but as well as capturing her audience she actually also ended up working with some of her dream fashion brands such as Nike and I saw it first and went on to become a presenter for the Disney channel YouTube and Evie well she started out by creating a wide variety of like comedy

skits and challenges to fashion overhauls and beauty regimes and she has actually interviewed some of the Hollywood A-listers including Lily James. So the quote I'm actually choosing for this episode is one from myself that we've recently featured in our new 90-day planner and it's this, your biggest hurdle is your fear and your biggest competition is yourself and it's a quote I'm sure a lot of you are going to relate to and it kind of stays true all the way through this podcast episode so if you do love this episode please share on instagram by tagging at bossbow.inc tagging myself at daniellecanti evie can be found at Loveevie which is L-O-V-E-V-I-E and Olivia can be found at Olivia Grace Herring. I am so excited because this episode is sponsored by our Boss Babe 90-day

planner our first official physical product here at Boss Babe. Now our 90-day planner is the daily resource for ambitious women we know you've got massive goals just like us and so what we wanted to do is create a resource to help you achieve all of them. Now our planner starts by helping you create your 90-day sprint and then it walks you through breaking that down into a step-by-step roadmap so you'll be able to wake up every single day knowing what to do. Now the reason Natalie and I are so confident in this planner is because we have been designing and developing this for the last year to ensure it's absolutely perfect. We've tested our team, our clients and everyone is raving about it, about how easy it is to use, how effective it is and how it's making them more productive and they're actually achieving more things. It takes

into account not only your personal goals, but your professional goals too. And every single day, of course, there is a motivational quote to inspire you. Not only is the planner an amazing resource, but it's super cute. It's light, it's beautiful, and it's going to fit in your handbag. We made sure we were designing something that was not only beautiful, but functional too. So it's ring bound with a hard cover to ensure that wherever you are it's super easy to write in. Now it really is the perfect gift to yourself but it's also with the holidays coming up the perfect gift for your ambitious boss babe friends too. How nice is it to send a planner to a friend, writing a little message inside, telling her that you believe in

her and her dreams. I mean, that's what being a boss babe is all about for us, supporting each other, collaboration over competition. And this planner is a perfect way to do so. But we only have a small amount. So go to bossbabe.com forward slash goals to get yours now. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself, confidently stepping outside her comfort zone to create her own vision of success. Welcome to the Boss Babe podcast olivia and evie i am so excited to interview you both you're our first youtube stars thank you for having us i love it so you are both started

your careers so early because you're both only 18 so just tell us a little bit more about maybe let's start with you olivia like how did you first get into creating your episodes on YouTube? I've watched YouTube for as long as I can remember honestly and I was wanting to start a YouTube but obviously the guidelines are like you have to be 13 and I I mean like I stick to the rules majorly so I waited literally until my birthday and I was like okay I'm gonna start because I just wanted to make friends I saw loads of people that I'm now friends with at this point and I saw them all making friends uploading and I was like I want to be involved in that and I knew if I waited a few years it'd be too late and I'd have regretted it because everyone would kind of be in their friendship groups and I was just like I just got to go for it and yeah I agree definitely with the making friends aspect. But for me, I sort of got into YouTube

because even before YouTube, I don't know if you guys remember, like video star. Oh, yeah. I was always so creative. I loved making short videos and stuff. And I thought if I can put this out to an audience. Yeah. I'm not trying to do that. It's just like a fun extra hobby. Yeah, it was definitely just a hobby back then. I mean, it still is now but we have

the perk of it sort of being our job, which is great. I love that. And that actually really intrigues me because I never would have thought about starting YouTube as more of like a community side. And both of you have been drawn into that kind of like, oh, making friendships and etc. And do you see it as a way to allow to express yourselves, the content that you both create? Like, how did you decide what you first wanted to start sharing on YouTube how did you even decide on that I think 100% it helped us to express ourselves because through doing YouTube and Instagram we've really developed our own style especially within fashion yeah we start off doing fashion we started off doing the classic expectation versus reality like all of these kind of younger videos and then I guess as you get

older and your audience gets older too you kind of find different styles of videos that are more suited to you and we definitely found that we express ourselves through our clothes and our fashion and we found that through our YouTube and our YouTube journey like you can go back a couple years and see our hauls and honestly you'll cry laughing at the stuff that we would buy yeah so that's one of the ways that I think we've developed through our YouTube and our Instagram and like that's one of the ways we express ourselves I love that so I just want to take you back to the beginning and obviously Olivia you were like desperate to start your YouTube account but yeah so many people it's kind of intimidating to start putting videos out there or even

talking on social media now did that like obviously that came quite naturally for you would you say that you're an extrovert both of you or like what is in your personalities that kind of really attracted you to youtube and do you have any advice for people who are kind of feeling a little bit more shy about you stylizing it in In real life, I would say like, I'm an extrovert. I'm quite confident. I could probably talk to a wall, to be honest, even if it didn't, I mean, it doesn't reply, but I would talk to a wall to be honest, but it didn't come across in my videos. I was super like monotone, super shy. Didn't really like, you didn't see my personality for probably a good year. So honestly, I don't know how people watched me because I was so boring. It's a whole different thing going from obviously conversations with people and then you're just talking to a camera.

It's definitely getting used to that. It's a weird transition of especially at the beginning because you're building your audience and sort of people at school are making fun of you. So you feel embarrassed. You don't want to be too expressive and too like out there. Because for me, when I first started my videos, I remember someone coming up to me in school and like making fun of you so you feel embarrassed you don't want to be too expressive and too like yeah that's true because for me when I first started my videos I remember someone coming up to me in school and like making fun of me and I was like oh my gosh I'm so like embarrassed I'm gonna try and say like as normal as I can in my videos yeah you almost like tone yeah tone it down so people don't have something to laugh about in the videos because obviously when you film you're more expressionist is that the word I don't think that's the right word but like in videos you've kind of got more energy and I toned that down because I need people honestly the amount of teasing that we got for doing YouTube I know both of us had this a similar

experience but then I think to give advice I would say from the get-go be yourself a hundred percent because if you're yourself and someone's making fun of you, why would it matter? Because it's you. But because we were putting on this like not shy persona because we were shy, but like because we were putting on this persona that wasn't us, it was affecting me more anyway when people were making fun of me. Yeah. I was like, oh.

But it's not even my personality. I don't know if that makes sense, but that's what I'm trying to get at. So like I would recommend if you're, would you say you're an extrovert or an introvert Evie I would say in some situations I'm mainly an introvert but I can be confident in some scenarios but overall I wouldn't go out of my way to talk to someone like you would but as soon as when you're with people that you know, you're like the same as me. It takes me a while to warm up to someone. Whereas I just go all in with random people, honestly.

But you can be shy too. Yeah. Which is, there's a bit. Yeah. I feel like we're the same in different ways. That doesn't even make sense. Actually, I feel like it really doesn't. I really relate to being like an ambivert.

So if you kind of like test me, yes, it's almost like like bang in the middle so I'm only like 59% extrovert and the rest are introverts so I'm really borderline and for me showing up on podcasts or showing up on social media is actually quite uncomfortable but the why for me is so more important because I know that I'm not necessarily always showing up for me I'm showing up for the people who are following me or the people who are following the podcast or the people who want to learn from the podcast and yeah I think that's quite interesting you guys decided to do something and it might have been uncomfortable at times and you both sound like you and we'll touch on this a little bit later but you've really pushed out mental health barriers like whether it's being bullied or whatever but you have pushed through it and what do you think has really kept you going through

the harder times so like when people were bullying etc when people were kind of passing judgment on what you were posting or sharing like what made it worthwhile to keep carrying on for you like was there an inner like oh I have this inner ambition to do x y and z or you know what does that look like I think for me definitely it was what you were saying about the inner voice because I really enjoyed it and I could like I was seeing it going somewhere because I was getting such positive feedback and like when I hit 100 subscribers remember that was must have been ages ago now I was like oh my gosh like people are enjoying this I'm putting a smile on people's faces so that really inspired me along with my friends that I'd made well from school and then people

that I'd met through YouTube that were doing the same thing I mean we met must have been four years ago now I mean we made friends through YouTube and yours was from you used to have a channel yeah but that wasn't mine was called love evie no I agree because I think when you love something if you have a hobby and everyone's like that's kind of weird like you're kind of weird making fun of you but if you love it you're not gonna not do it obviously it makes it more challenging and you're like battle about it but it didn't take away the love for YouTube for us and I think for me it was I love talking and interacting with people and it was kind of like an outlet to just be like this is me if you like me you can watch me and then you know make friends and I both of us kind of our channels

were growing and we were like actually this is kind of cool so I don't really care what you people say you know especially when they're not your friends or anything they're people you've never talked to before why are you gonna take their opinion on when actually you're happy with what you're doing especially when it's people at school making fun of you and teasing you after you get out of school you're never gonna see them again so if you let those comments affect you and stop you like if we had stopped doing our channels because of that negative feedback imagine we wouldn't be well we wouldn't even know each other no this freaks me out so much i say this like every week i am so glad we talked on you know kick messenger like if we didn't talk that one time then I mean we probably

wouldn't be right here I think we would have been brought together somehow yeah that's what I like to think yeah I think so too life has a way it would have happened either way yeah okay so we love to make sure that our podcasts are really actionable for listeners and I know that so many of our listeners will be kind of like okay we're building on Instagram we're building on Facebook etc but we've not really like delved into YouTube so yeah I just want to take you back to the beginning I'm saying like okay if people are listening and they're like okay I really want to explore YouTube how do they get started like how do you guys navigate what equipment to buy and like what you first bought versus like what you've progressed to and how you've kind of found your style let's start on like the practical side of things around going hey like I didn't invest a lot of money or I did

invest a lot of money and I went from there I mean when I first started filming my videos I filmed on my iPad and then I filmed on my phone and I know a lot of my friends now that are doing great on YouTube they all started the same because not everyone just has like 300 pound lying around to just buy a camera when you decide you don't even know if you'll want to carry on YouTube for a long time. And obviously cameras are a big investment. So I... Our friend Yaz uses her phone now and she's doing incredible. Yeah, she uses her phone a lot to be fair. It's one of those things that for a long time I used my phone and then I saved up money from my videos a very long time and I think I got money for a birthday present or something and I bought a camera because I know Evie and I are both really interested in photography so it was kind of like a two-year mom I was doing GCSE

photography in I think year 10 I kind of needed a camera for that and then I was like I can use it for my YouTube too so yeah but you definitely don't need to just go and buy a crazy expensive camera to start with because people I think the main thing about YouTube is creating your own identity that people fall in love with and getting to know you on a deeper level especially like you don't need a camera to create a connection with your audience yeah so you could do like a 20 minute video sitting down talking about an experience that you had that people can relate to and it wouldn't make a difference if it was on well for me I wouldn't mind watching a video on an iPhone yeah no because it's for the personality and it's for the story or the video content yeah especially being yourself like people

won't fall in love with you for your camera quality they'll like you for your personality and for the content that you have to offer so like the main thing is just being yourself and if you decide look this youtube thing is going somewhere I'm really enjoying it I feel like I want to invest in myself almost and in the channel then you can buy a camera yeah but I wouldn't just be crazy just buy a camera for your first video yeah I think definitely start off with whatever you have available yeah because it's not necessarily yeah and I think lots of people can get really hung up on like it being perfect and then yeah they're actually starting because they don't have the right resources then they don't put anything out so then that's really

sound advice girls and a couple of things I really want to just touch on that you were saying there is you both shared about being yourselves on there, showing up as yourselves and kind of, you know, we talk about the word authentic a lot, not necessarily putting on a facade, but just showing up as genuinely the person you are. What does that mean to you both? Like we're all ourselves in the background, but what does it mean to like show up as yourself on camera?

As in like, are there things that you're willing to share? Are there things that you're not willing to share? Are there topics that you particularly like talking about? How do you really like the elements of your personality showing through I definitely have a barrier of stuff that I don't share online because I think it is it would be unhealthy to share everything like I keep my family life very private I mean my sisters I don't keep private but like the rest of my family life I wouldn't get involved on my YouTube but then again I do talk about mental health and past experiences I've had a lot and I find that really helped to build a connection with

my viewers because no one is alone everyone's been through the same thing and you can relate to them if you talk more like lightheartedly about it you do put on a bit of a exaggerated version of yourself like it is me but it's exaggerated because how I'm talking now but like how I'm talking off camera would be more relaxed because you're trying to engage people yeah I think part of that is also you're in general a private person that's true so I think also that relays on YouTube too you're open with a lot of things for example like your sisters are in your videos but then you keep a lot of like I think a lot of youtubers keep the real life stuff to themselves and I think that's like a really important thing to remember your life like kind of looks perfect then you realize and you meet a lot of people

and you're like oh okay you've been through this or this is happening a lot of people don't put that online because it makes you very vulnerable doesn't it and it's also it's your private life it's like you're not going to want to tell thousands of strangers yeah if that makes sense I love it and I think it's like really interesting actually to kind of draw attention to that is that social media YouTube all these platforms are like a lot of people just putting their like best lives on show yeah really sharing the behind the scenes and yeah that exactly is that highlight reel and I think I definitely want to loop back around to that because I think there's some really important points that we want to discuss, but just kind of keep you on the topic of like growing YouTube

and like starting off and creating some content. How do you really understand what your audience is engaging with? So when you start posting, do you look at comments? Do you look at views? Do you analyze what you've put out there and how it's been received so that then that influences your next videos? I just want to understand how you both have consciously thought about the growth of your YouTube channels. In the beginning, I definitely had a pattern of what, so for me, my channel blew up one summer from my child versus teen.

I don't know if you've heard of that, but it's basically a sort of comedy type skit video and my channel went crazy from that like that got me actually our hairstyles video as well yeah got like five million views similar videos at that time I mean that was a couple years ago yeah that was a couple years ago but then I started to think oh if I do this video or this type of video it got that engagement engagement. So then I started repeating that and doing, I did a series of child-versus-teens and they all did consistently well. So then I think when you see that you've got a knack for something,

just keep doing it until, well, not keep doing it, but do it and then change it. But seeing what people enjoy and what you have a knack for. I think now, because I used to look at views, I love looking at comments and all of that, but I think you can really get in your head about views.

And, oh, I thought this video would do really well and it didn't. And one of the main things with YouTube is it's so unpredictable, right? Like, I think I did like a workout video and I thought it would get, you know, a few views. And it ended up getting like 800k for literally, I had no idea why. And then you'll film a video and you're like okay I reckon this will do well I spend so much time on it and it doesn't do as well as this video that you were like okay just randomly upload so I think it's really hard like as soon as you think you understand YouTube and what works and what doesn't it turns on its head and it completely

changes so I think the main thing is not to get too wrapped up on like oh this video does really well on this person's channel so I'm gonna film loads of these and try get popular from that because a lot of the time people kind of see through it and that can be really draining and it can really affect your mental health as well if you're looking at numbers especially followers and views as well like if you keep comparing yourself to your last video you're gonna feel crap about yourself because you're oh I didn't get more views than last I've just stopped caring and just try I could always try and go back to the fact that I started it because I love creating videos yeah that's kind of the point where I'm at now yeah is I for a while I was like oh I don't want to upload this because I don't think people will like that oh I don't

know what to upload and I would go for like a week doesn't sound that long, but bearing in mind, I would try to upload two times a week and I'd go maybe a week and a half without uploading. And then I'd be like, oh gosh, I don't know what to upload now because I don't want it to do badly. And I'd spend more time worrying about what to upload and whether it would do well than actually just uploading and people enjoying my content. And I enjoy the process of filming and editing and all of that stuff like I love that stuff and I was losing out on it because I was too in my head about it if that makes sense yeah let's take a quick pause to talk about my new favorite all-in-one platform Kajabi you know I've been singing their praises lately because they have helped our

business run so much smoother and with way less complexity which I love. Not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening

and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering boss babe listeners a 30-day free trial go to kajabi.com slash boss babe to claim your 30-day free trial that's kajabi.com slash boss babe yeah and it's super super wise and i think so many people relate to this even if they don't have youtube videos because we see a lot with social media right yeah people are scared to post this is why instagram have taken off the likes in some countries because it was stopping people posting or people were posting and taking things down because it wasn't engaging and that really is spoiling what this whole platform is around yeah it's around and it's also around the creation and like you said sometimes

things are going to do better than you expected and some things are not going to do as well but it's kind of losing that emotional attachment to it and one thing I'm seeing come through from both of you guys is consistency has probably been the key being like okay well we don't always know which ones are going to be we can definitely lean into and have an educated guess on what our audience is liking and double down on that and do a couple more in that style but sometimes like you say if you're not trying these new things you're not willing to put yourself out there you don't know when you're going to hit that viral jackpot and you're going to have like if you hadn't tried it and then that fitness one you wouldn't necessarily have had those key videos which have probably really helped your following grow too yeah I think what's really important to

remember is your views or your likes on Instagram and this goes to anyone whether you're like a YouTuber or anything is it's not a reflection of you as a person it doesn't make you any and it's really easy to get wrapped up and oh no this person's doing better than me or this person's got more followers it doesn't change who you are as a person you're still just as like generous and intelligent and all of this stuff regardless of how many views you get on a video and I think that's really really important to remember because it doesn't reflect on who you are as like an individual human being yeah it really does let's kind of like start looping back around onto that because we discussed actually before we came on there about you know the mental health side of you know putting yourself out there and being a

personality almost either of you guys want to share a little bit more about like how you have coped with that and like how maybe achieving fame as such you are really well known both of you and like how has that impacted you in how you've shown up and your relationships and what's going on behind the scenes so for me I think the main thing that got me through pretty much everything from being like 13 upwards was definitely counseling I mean I know that's like a deeper surface thing than just oh I talk to my friends stuff but that really really helped me especially because I was dealing with stuff in my personal life and then I had the whole YouTube thing and the bullies at school and people online being bullies so it was a lot to deal with

because for me my home life was horrible so then I went to school and people made fun of me and then I go online and people made fun of me but then when there's the pressure coming from people online as well sometimes it can be not an escape YouTube is I mean it's we're so blessed and I count my blessings every day that I can currently call this my job, but it is a lot of pressure. And especially like on your mental health, it is a lot of comparing the whole time, yourself and others and kind of putting yourself down.

So I think like, it's really important. Like Evie said, like, it's okay to reach out for help and for things like counselling really helped a lot of people. And I think there's definitely a stigma around counselling because when I first thought about counselling, I was like, oh no, like that's going to be really awkward. It's going to be really, I want to talk to a random person. But once you get into it, it's just the best thing you can ever do. And I think because everyone's problems are relative, like even if you've just fallen out with your friend, that could be the worst thing that you've ever been through so if you feel like you need somebody to talk to there's school

counsellors yeah there's just so many people that to listen and if you have got a youtube channel and that's your biggest stress at the moment because you're getting maybe some negative feedback I actually think it's really really important and I think you know all of us are from the UK and we have listeners all over the world but yeah I can only speak from my own experience within the UK as well that actually mental health is not a topic that we openly talk about that much and I certainly know that when I was 13 14 15 in those teenage years seeing a counsellor was never even mentioned around anything like it just was not something that came up very naturally in conversation you know actually when I was 13 14 YouTube, YouTube didn't even exist.

And I think we just discovered like MSM chat or whatever. That was probably a thing that was like kicking off when I was that age. But you know, as we're evolving and have smartphones and everyone is contactable, my understanding of when I talk to younger family members or friends is that we really need to be looking after our mental health much, much earlier and talking about it with younger people and older people and saying that actually it's okay if you're not feeling great all the time. And there's people to talk to.

Like I have a counselor or therapist or whatever you want, like in entrepreneurial world, there's always like, you know, when you're trying to up-level to the next step, you want to be growing businesses, you want to be leading more people, you want to be showing up in different areas. Like you have to break down some of those kind of challenges that you might face internally and I think it's just really important that anyone that wants to be growing and evolving recognizes that you can grow and evolve on the outside but unless you're doing it on the inside it's all

kind of kind of come down at some point and it is like the whole learning curve for me so I feel really pleased that you both shared that because I think it is an important topic when we are discussing, you know, things, lamping your stuff out there. I think also with counselling, it's one of those things for me, especially I've always been like, I don't need that. I've not been through a huge trauma that I feel like I'm wasting someone's time. And it's kind of like selfish or something to go. Whereas actually, counselling, I think, is something that should be advocated for everyone because I think having a dedicated person just to talk to about what could literally be the tiniest thing

or something playing on your mind is so important and it's so healthy to like communicate that. And I think it's one of those things that you shouldn't feel like, oh, I'm not, it's a waste of time for the person because it's not a big enough issue. Yeah, and I guess that goes back to when I was saying how pain is relative so for somebody that is the worst thing they've ever had to go through so they don't know any pain so like for me when I lost my mum like I'm not expecting someone who hasn't lost their mum to know what that feels

like because it's different so for me that's the worst pain I felt but then for somebody they could have lost their cat yeah or broken up with their boyfriend and that's the worst pain they felt so they feel like they need counseling for that even though it's different and I would say oh that's not as bad they don't know anything different I think a way to explain it is for example say someone broke their toe and someone else what's worse than breaking your toe have had a huge operation like break your arm and break your finger so I was okay yeah and for both people that is the worst pain they've ever felt so in their head it's the same pain because for both of their bodies that's the most intense pain

they felt and I think it's really important not to feel like your problems are less than someone else because they've been through something more I don't know traumatic pain is relative it's just really important and again just you know wise words ladies I love this I think it's just shining the light and I haven't been through anything like you've been through it Evie on that regard but I know what you're saying and I think like whatever you need to talk to somebody about like you say it's relative to you and it's really important to have those conversations and I personally feel like one of the best investments I mean like we invest in like mentorship and coaching but one of my best investments over the last year has been

counsellor slash therapist like I work with someone who specifically works with entrepreneurs and I think you need to just take an ownership of your own mental health is really important everyone has a decision pain is relative yes but but also think like how you show up and confront that pain is also can be very individual and some people can kind of really let it eat them away or some people can decide to confront it head-on and go hey I want to feel differently about this and I'm determined to feel differently about this and therefore I want to surround people who can help me like it's not an easy journey but I want to make that decision to feel a different way so mental health is never an easy topic yeah but it's important I think for me I've always also been like it's a lot of money and I don't know that's always kind of played on my mind more than investing in like a pair of jeans it's so important to invest in your mental health and that money is going into

investing in yourself rather than just like a new pair of shoes so I think yeah I read somewhere I really liked it it was saying how we brush our teeth we brush our hair every day we look after our outer appearance health yeah appearance but we don't have any regular thing well I mean some people do like meditation everything but we don't like from school thing. Well, I mean, some people do like meditation and everything. But we don't, like from school, we're not taught to meditate and look after our mental health. Yeah, and regularly check on yourself. Yeah. It's so true. I actually, every single day, I have like a little checklist of things that I do.

So I'll always make sure I meditate. Yeah, so I'll start every day with meditation. Just 15 minutes, just to really ground myself and me. And then I also, I have alarms on my phone so I have an alarm that goes off twice which is breathe and because what I found was sometimes when I'm like doing loads of stuff and it sounds like silly but I actually forget to consciously breathe I do a box breathing exercise so you breathe in for five and then you hold your breath for five and then you breathe out five and hold your breath out for five and like just really what

happens is when you do that it actually slows your heart rate down as well really yeah so if you're in like an anxiety I actually have a Garmin watch which tells me my stress levels my heart rate and I literally through the box breathing you can literally watch it slow and so I would definitely say that for anybody like just taking these times throughout the day just to really ground in yourself is so so important what was the watch called that sounds really good it's a garment I think it's called the revivo hr I think it's called okay we're gonna have a look yeah have a little look it wasn't even super expensive it was just and I obviously I utilize it to get if I'm like going running and stuff but I wear it in the day and I'm like oh what's my stress level that's so cool I think life is so fast paced and I think that's so true for me especially past few weeks have literally flown by and you know when you mean to like go to the gym eat

healthy meet some friends and making sure you get out of the house all of that and you kind of forget to do a lot of that because life just goes so quick so you're right it's so important just to actually be like take a minute breathe and that's why I think meditation like I need to start meditation yeah and I think a similar thing to it's not the same as the watch but there are loads of apps like calm and everything that I do use I use it mainly because I can't sleep very well during the day you can have calm stuff yeah I don't know how to describe it it's just calming Evie we're going to be doing a podcast on sleep actually so about a hacky one so yeah you'll have to stay tuned because we can definitely

hack your sleep I mean you don't sleep very well Evie gets so annoyed when she stays at mine because I can't sleep in silence because my brain just goes into absolute overdrive like she talks no I have to I have to like drown out my brain through listening to like sleep meditation and stuff because I feel like when the room's silence my brain just goes like yeah crazy yeah I'll tag you in the episode when it comes out you'd both need it so I want to bring it back around to the YouTube and obviously like growing that a little bit more and I want to talk about working with brands because obviously you guys started YouTube as just something of like a creative outlet I've already spoken to make friendships build a community we've actually both turned it

into businesses and you work with brands and I want you to tell me like how you show up for them and what relationship is working with various different companies and sponsorships and how you get those sponsorship and how you nurture it too first off I think I got and sponsorships and how you get those sponsorship and how you nurture it too first off I think I got brand sponsorships through putting my email in my youtube yeah brands would like email me but they weren't very good brands at the time so I didn't really do many back then but then we signed with gleam and we get most of our brand and work through gleam because they deal with all of that and they have really good connections yeah i've talked to a lot of people without managements because obviously having a management makes it easier because you have to do the contracts and you have to

basically haggle a little bit i don't know if that's the right word but you know it's like very back and forth and we're quite lucky because i know some people don't choose not to have a management but for us it makes life a lot easier yeah especially when you can build relationships directly with the brands through it but i think a lot of people I know have I mean you get a lot of spam emails every day but some of the emails are worth following up so I think a lot of people that aren't with management they follow up on those emails and they do it for themselves but for us we joined Gleam at 16 I think so that was two years ago. Are you quite picky about who you work with? Because I think this is one interesting thing

about the influencer space. Back in the day, people would just do ads for anybody. But I feel like now there's more like, okay, actually, I really don't agree with that brand's values and I don't want to represent them versus like, you know, I'm obsessed and I genuinely love this brand.

I really want to partner with them because I'm going to talk about them anyway and I really want to capitalize on that. So like, where do you sit? Like, do you have a moral compass on that? Do you turn brands down if they don't feel aligned with you? Yeah, I was about to talk about that. We definitely turned down a lot of brand deals because actually we did have a few brands

about health-related stuff that we didn't want to promote. But also just stuff that we felt wasn't organic because it's so important. For me, I only like to promote stuff that I would promote't organic because it's so important for me I only like to promote stuff that I would promote without being paid if that makes sense I would just promote anyway also because your audience won't trust you yeah and they won't trust if you stop promoting random stuff and I think your audience and how they trust you is more important than like a bit of money yeah 100% and I think we've had like a couple I don't know that kind of diet you know those like teas all of that stuff which we do not agree with at all no chance and

Verity knows our manager she's like guys I know you probably won't want to do this yeah just checking just in case and we're like no no no no but I think those especially I mean I'm so passionate about how much I hate those 50, all of that stuff. But for us, like that's obviously like a no go because no amount of money will kind of reverse what the people who are actually seeing the ads. Like you actually have to think when something comes in, you have to think how your audience will react with the brand. And our audience are young as well. So it's almost we have a responsibility to choose carefully what we promote yeah that makes sense yeah it's very easy and you kind of see a lot of people just

you know any as they get and you can tell they'll just do anything and it's it's super easy just to say yes because you're like money and you know you don't know everyone in your audience and a lot of people will just be like okay great quick money but it's a lot more than that yeah so true and I want to just double down on a couple of these kind of like technical sides with YouTube as well so if you were working with a brand and you might there might be like right or wrong answers to this or answers that you feel like are gonna depend on the person but how often do you do like a sponsored one you both are putting out how many videos you put out a week is it just one a week or more than that a while ago I did two a week like now I'm not really posting at the moment just taking so much I'm just taking a little break

but usually I would post twice a week yeah and I'm getting back to twice a week but the videos that would be ads would be barely any I really don't like doing ads on my youtube because yeah it's not my fave but I think I mean and for Evie like we don't do I mean a lot of YouTubers will do an ad every other post and for me I think I had maybe four five months with no ads at all and then it just so happens that three brands that I really love and really wanted to work with all came in at the same time and wanted like a similar upload time because you could have ads come in like months apart and then it happens that the end date is within the same two weeks and it's frustrating because people

then suddenly are like you do so many ads oh my gosh sell out I don't know if that's the right word yeah it's hard because you only choose the ones that fit your channel so I've had that where I've had two videos in a row that have been ad just coincidentally because you do pre-film them because you have to send them off to get them yeah I mean the whole process can literally from the first email to the final one can take like months yeah I love that and so what is the future do you feel for content creation on either YouTube or Instagram or even like TikTok are you guys using TikTok yeah we've actually become obsessed with it and at first I was a bit skeptical because I thought it was a bit weird

but I actually love it you have no idea say Twitter or Facebook and you look through videos and then you realize it's been two hours that's me with TikTok and I was like at the start I don't really get it I'm not gonna use it no and then now I'm so obsessed with it I'm actually ashamed of myself for how much I love it I think it's weird because we definitely started off on YouTube but now I mean I still love YouTube I watch YouTube the whole time but a lot of people are saying that videos are sort of moving away from YouTube and onto other platforms like Instagram they've had they've added Instagram TV and there's TikTok and yeah so many different ways of putting your videos out there so if you don't feel like

YouTube fits for you or you haven't like a little Instagram following already I think there's no harm in just sticking to Instagram or another platform I mean for any of you guys that maybe want to start on a social media like platform and you don't know what to start on I feel like TikTok is actually a really good place to start on because I mean there's like millions of people on TikTok at the moment it's like a huge thing and you can build your audience there and if you actually want to maybe do YouTube or something you can kind of take that audience from your TikTok over to what other social media channels. And on TikTok it's really easy to go viral yeah yeah it's easier to get your name out there yeah yeah definitely because some people have one video and they've blown up and got

millions of views yeah and do you like repurpose your content across lots of different social media platforms or do you tend to like create brand new content for each I usually do different content just because for me YouTube's a different format so yeah it's landscape but Instagram's portrait so it is harder but I guess it wouldn't harm I mean I do have a bit of overlap in my followers so I don't know yeah that's what I think but I quite like having YouTube for longer format stuff and then Instagram for yeah you don't do very much like IGTV and stuff to be fair I haven't uploaded I used to do on like loads and now I haven't for ages what a shame I tried TikTok yeah I love it okay I need to

look to TikTok but I really haven't been on it so you've inspired me to explore it more it sounds like an ad for them it's really not but you can have like there's dog videos because it's kind of like Facebook you You know the things you interact with. It shows you more of the videos that you like. I'm like, honestly, I'm a dog. What's the word? I just love, love dogs. So my whole feed is literally just cute puppies.

And that makes me so happy. First thing in the morning, a little puppy. If you're into like travel or something, then it will all just be called travel videos. It not just lip-syncing okay it really sounds like an ad it's not we'll get tiktok to sponsor this episode i love it so what's next for you guys like i just want to hear from each of you like what does the future hold for olivia because we actually do have we have stuff we're working on together we can't say just yet but i guess if you guys check out our instagram my instagram is lovely so it's l-o-v-e-v-i-e mine's olivia grace herring i thought you're about to spell it all no no or olivia grace

on youtube but you have to stay tuned because we've been working on something fun for i mean it feels like forever now we're just gonna it's gonna be coming soon though yeah oh I hate when people do that I'm like just help me but yeah stay tuned the suspense we'll make sure that we put your handles and when we share these on Instagram and if anyone has listened and loved this please tag us all please like us well no honestly this has been such an amazing episode girls our audience i mean all boss babes are absolutely incredible but we get so much engagement from these podcasts and like we always really try and make them you know things that you can listen to and have

actionable takeaways and you've certainly delivered that i know there's gonna be so many people who are inspired to start youtube or tiktok now oh my god please tell us though if you had tips from this or anything or like making YouTube you have to like DM us oh wow that made me feel so good you'll get loads trust me well thank you so much girls an absolute pleasure and look forward to engaging with you too thank you you're welcome if you loved this episode please subscribe download a few more and please leave us a review

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