the bossbabe podcast - 97. We Did THIS To Automate & Streamline Our Launches

Episode Date: May 27, 2020

Tune in as BossBabe’s co-founders, Danielle Canty and Natalie Ellis, give you the real behind-the-scenes of what it’s like to launch at BossBabe. We’re sharing strategies from The BossBabe Launch Framework that have helped us achieve successful, stress-free launches that we can rinse and repeat.  Launching doesn't have to be exhausting and overwhelming. With the right systems in place and proper planning, launches can feel good, easy, and energetic. Whether you’re launching a product or service, we’re showing you the roadmap to profitable, repeatable launches that practically run themselves whilst injecting your business with some major cash.  Join Online Launch School, a 12-week program designed to take the guesswork out of sold-out launches, whether you’re looking to start an online business or scale one. https://bossbabe.com/ols Download The BossBabe Playbook Template: https://bossbabe.com/playbook/ Grab Your Free Launch Checklist: https://bossbabe.com/launchcheckist

You might just have one person in your team that represent your brand well and they're going to be helping and aiding your launch, not hindering it, knowing that they know the stuff enough to educate people and help them convert on that sale. Having launches that feel good and easy and energetic are possible. Welcome to the Boss Babe podcast, a place where we share with you the real behind the scenes of building successful businesses, achieving peak performance and learning how to balance it all. I'm Natalie Ellis, CEO of Boss Babe. And today I'm also joined by Danielle, because we are bringing to you a bonus episode all about

launches. But before we dive in, I want to share some really exciting news. Online Launch School is finally now open for enrollment. We have been working on this course since November 2019 and honestly, this course is such a game changer for businesses. Launches are so incredibly powerful. They can help you have the biggest cash injection you've ever had in your business so that you can actually focus on the things that you really enjoy in your business versus always wondering where your next sale or client is going to come from. At Boss Babe, we are no strangers to launches. In fact, we're launching something every single month, whether it's a new product or a relaunch of an existing product which more often than not relaunching an existing product we actually only create a new product once a year and so we're constantly relaunching

things that we've already got and that helps us to have these massive cash injections in the business that we're never worrying about revenue and our last launch actually was our biggest launch yet and it was actually the least stressful time for me and the entire team which I know how crazy that sounds but our launches continue getting more successful and less stressful every single time because our strategy is so dialed in they truly are getting better bigger and easier so that's exactly why we created online launch school because we know we've unlocked the full formula or framework to make our launches really profitable without stress, without confusion, without overwhelm because I've been there and I know that if I'd had this course so many years ago when I was starting out, I would have gotten where I am right now way faster and with a lot less stress, which is a big reason I wanted to

create this. So OLS is a 12-week program. It was initially an eight-week program and we added four bonus modules on there because there were things that I just knew. I looked at it and I was like what did someone going through this with absolutely no experience of launches, funnels, Facebook ads, any of the things, what do they need to be really successful? And we made sure every single thing was in there, every workbook, every video, every collaboration, every template, everything that we knew you would absolutely need or want to be completely successful. So it's now a 12-week program and it's designed to walk you step by step through a successful launch of your online product or

service. So we really want to help you take the guesswork out of sold-out launches that you can sign more clients, make more money and keep growing consistently month after month. So if you're ready for a big cash injection inside your business I think OLS would be such a perfect fit and I'm just going to run through there's kind of five businesses that it would be right for so the first one is you don't even know what a launch is so you might have a business idea but no idea what a launch is then it's going to be for you we can show you step by step from the very beginning and then making it scalable it might also be for you if your launches aren't making enough sales. So you actually know what launches are, but you kind of

feel like you're just throwing multiple different things together and hoping something works, but they just aren't making enough sales and you're not hitting your goals. We can help you counteract that. There is absolutely no reason you shouldn't be hitting your revenue goals. We see with our clients time and time again, they are hitting or exceeding their revenue goals so we can really help with that your launches might be working but you might be exhausted so you might be in the boat where you're actually making good money from your launches and you're hitting your goals but you are so exhausted that you dread your next launch because you know how much energy it's going to take it doesn't need to be like that and if you're already making money from your launches you've got such a great foundation.

And so we'll plug into your current strategy and help you rinse, repeat, create the playbooks that you need, take all of that stress and confusion and overwhelm out, help you get really prepared ahead of time. We've got all of these tips and tricks. We've been doing it for so long. It might be for you if you feel like

you've burned out your current audience. So you might actually have launching down to a T, but you've burned out your current audience. So you might actually have launching down to a T, but you've burned out your current audience. So you're not making money from your audience anymore. Then we can help with that. We're really, really good at showing you how to acquire new audiences, build your audience consistently when you're not launching

so that when you are launching, you always have new audience to sell to. Or finally, it might be for you if your launches are working, but you're really ready to delegate them to your team because you know that your business doesn't scale if you continuously are running the launches but you might be really worried that if you delegate it they won't be able to make them as successful as you do and the reason that I wanted to make the course accessible to your team is I remember facing that issue when I was ready to start stepping back from launches, but I was absolutely terrified that if I did, we would make way less money. And I remember the first launch

that I delegated completely to my team. I did all the right things. I delegated in all the right way, pretty much everything that's in OLS is how I delegated to them. But I still had this anxiety that because I wasn't involved and some of them were completely new to funnels, they were new to a lot of social media marketing stuff. I was just really worried that they actually wouldn't be able to make it a success and what's crazy is they actually did a better job than me and that's because I'd been able to delegate so effectively to them that actually I was helping them to cross the T's and dot the I's in a way that I wasn't even doing because I was so used to it, I hadn't really spent time going into every single thing and optimizing it whereas I was showing them how to do it and it's been a massive

game changer so that's who it's for if that sounds like you then we would absolutely love to invite you into OLS if you want to check it out look it up it's bossbib.com forward slash OLS you're going to want to check it out pretty soon because once this launch period ends, we're going to be doubling the price of OLS and taking away all of the bonuses. Right now you're getting over $10,000 worth of bonuses and you're getting in for just $9.97, but the price will go up to $1.997. And right now we're also offering a bonus Facebook group where we're going to be doing Q&A, you're going to be in there with me, Danielle, and the team. Once this launch period's over, we're actually taking away the Facebook group. So this period right now is the only time that you have to get into it. So would love for you to check it out. Make sure you

do get in ahead of the price doubling because you really will kick yourself if the price doubles and you don't have the Facebook access. So bossy.com forward slash OLS. And if you've got any questions, drop me a DM. So with that, we'll dive straight in. As always, take a screenshot, share your biggest takeaways on Insta stories, tag me at IamNatalie, at Danielle Canty, and at bossbabe.net. A boss babe is unapologetically ambitious and paves the way for herself and other women to rise, keep going, and fighting on. She is on a mission to be her best self in all areas. It's just believing in yourself. Confidently stepping outside her comfort zone to create her own vision of success.

Okay, so we are coming live from quarantine and also in the middle of a launch. I love it. What a combination. I know, in the middle of a launch while quarantined. And we wanted to come in and just share some kind of realness behind the scenes of launching because I know for so many people, launches can be so overwhelming and exhausting. And I know we have definitely been there. We can be a testament to that. So we just want to come in and share some of our tips. And Danielle, I would love to be asking you some questions

because you really are the queen at making sure things run so smoothly and being so prepped so where did someone start with all of this I feel like that's famous last words no you're so true like I feel like the amount of times that we've launched now we've really like honed things in and worked really hard on that because inevitably the launch has so much that goes into like the marketing side and the front end but it's only really going to work if the back end runs well and over the years that's something that we've really perfected as well and we've like created systems and we've created processes so that it isn't stress-free because if you remember like one of the things that people

used to come to us for all the time was oh, oh my goodness, I hate launches. They're so stressful. Like my adrenaline, I was like getting adrenal fatigue because I'm so exhausted. And that was something that we really, really wanted to avoid. And we found that ourselves too. And I think that now we've just really worked hard on making sure that we've tried, we've tested, we've learned, and we've playbooked. We've made sure we've got it all written down. So what does that mean to playbook it? Because I know there's a lot of people listening that really don't know what that is. Yeah. So a playbook is termed from football actually, where it's like you run plays. And so there are things that happen in your business that you run. So almost like a overview of a system. And it means that if something happens,

it triggers something else, which triggers something else, which triggers something else, but it's all documented. So it's not all in my head, which is what first happened when we launched Boss Babe, right? We were like, okay, everything's in my head, everything's in Natalie's head, but that was never going to be scalable. And it just led to us being stressed. So over the period, we started building out playbooks, which were exact processes that we needed to run the business that didn't rely on us running them. And they're made up of things like systems. They're made up of things like resources and templates and processes. And it sounds super daunting, but actually it just allows things to run so seamlessly, take the stress out and allows other people to run or support you in running your business so that it doesn't always rely on you. And by creating playbooks, what we've been able

to do is actually scale our launches so they are not stress-free, so that we're not the only people moving the needle and that we can actually get support. And that's then in addition allowed us to kind of see a formula to which we now run our launches, which means that we can not sit back because we're very, very heavily involved, but it does mean that we're not back in the day, which I did do up at two in the morning, prepping stuff or coming on a webinar. Now we've got a support system to help us. Yeah. And for anyone listening, who's feeling even just overwhelmed by the idea of that, we go into all of this detail in OLS and actually show you how to create the playbook. So don't worry about that piece. Another thing that I want to

dive into, Danielle, is during a launch, all of the customer service can be a lot. So people asking lots of questions about it, people wanting to, you know, hop on a call and chat, like we're constantly being inundated with this. How have you been able to really streamline that for the business? I love this question. So what I'm going to do is I'm just going to take us back a little bit because I think prior to the customers coming on board, there's actually quite a bit that comes before the launch and that starts with like planning. So I would say if you fail to plan, you plan to fail. Because really one thing I see a lot of is that people just go into a launch. They're like, oh yeah, I'm going to launch next week. I'm going to put all these content out.

I'm going to speak to this content for a little bit and then it's all going to go hunky-dory. So people really need to be, rather than just launching into things and going okay I'm going to put this content out I'm feeling like producing this today I'm feeling about talking about this they need to actually sit and go okay what is it going to take for my potential customer to go here and then to purchase and that customer journey really looks like first of all the awareness so first of all about finding you and finding what product you're talking about but then the research phase and that research phase is going okay yeah I've seen them I like them I want to know more and they're gonna have questions come up for them and they're gonna have things like they're wondering okay what is that course gonna teach

me what is that course gonna transfer like how is that gonna transform my business how is that gonna help me achieve the goals that I want to So really kind of getting clear and prepping that in advance is so, so important because it's actually a strategy. Like there's actually a strategy at play that you need to be thinking about versus just going, okay, I'm going to do this. I'm going to do that. And so as part of that, I think what's really important is we have one pages in our business, which is rather than have people having to go and looking various places for the online launch score we're like okay we're going to have a one pager which is basically a summary overview of everything that's going to be part of the launch right it's like the 15,000 foot view it

doesn't go into the nitty-gritty details but it does think about okay what are we selling what price are we selling at what bonuses are we selling at and maybe the early bird processes and how are we going to deliver it so a few of those things and just taking up into that planning point going, okay, right. This is what we're going to achieve. This is how we're going to deliver it. We're ready to let's go. And then I think the next phase that people need to go into is like the prepping phase. So like we actually chatted about on a previous podcast, we did that like day by day launch. Like what does that that look like what are the assets on the front end that are going to help you move people through that and when I say assets a lot of people like

you say you might be selling on social media might be selling another capacity but you can create templates ahead of time versus you just being in launch on that day going okay I want to create this and we love I'm just going to give a few behind the scenes tips, like we love using Canva to create templates. And we also know exactly what we're talking to every single day. And so I think there's this misconception that we show up and we just on a whim going, okay, we're going to talk about this specific topic today. Whereas actually, it's very strategic to help people go from that awareness. And we're still moving into that research phase. They're going, okay, I'm getting more familiar with it I'm getting those questions answered. I love that so much and it really does all come down to that prepping and how did you start to create templates that you could be giving

to team to use like how did you create templates that you feel really comfortable with team members using and knowing that they're giving our clients a good experience? Let's take a quick pause to talk about my new favorite all-in-one platform Kajabi. You know I've been singing their praises lately because they have helped our business run so much smoother and with way less complexity which I love. Not to mention our team couldn't be happier because now everything is in one place so it makes collecting data, creating pages, collecting payment, all the things so much simpler. One of our mottos at Boss Babe is simplify to amplify and Kajabi has really helped us do that this year. So of course I needed to share it here with you. It's the perfect time of year to do a bit of spring cleaning in your

business, you know, get rid of the complexity and instead really focus on getting organized and making things as smooth as possible. I definitely recommend Kajabi to all of my clients and students. So if you're listening and haven't checked out Kajabi yet, now is the perfect time to do so because they are offering Boss Babe listeners a 30-day free trial. Go to Kajabi.com slash Boss Babe to claim your 30-day free trial. That's Kajabi.com slash Boss Babe. That's such a great question. I think like this is one thing that a lot of solo entrepreneurs really struggle with initially. They're like, oh my goodness, why does my team member not just know that? But actually like when you are building your business, it's really important to be documenting things, but like as you're going,

and this actually also really helps with hiring later down the line, right? So a lot of people like wait so late to hire that then they become like really stressed with it. Whereas if you're documenting as you're going, it's really, really helpful. I love to do hours in like Google Docs so that everybody can kind of see it and access it. And then what we do is we put it into our playbook, which is in the form of like an Excel spreadsheet. Okay. I don't want this to be like super overwhelming, but basically I think that you can do different types of templates. So you can do those in a Google doc, which is literally, and I'll come to this talking about maybe customer service responses, things that are going to be coming up, or you can be creating things like marketing pieces, which are like, okay, like I want to

be creating this template Canva. You would go in there, you would create one. And then I would go do a loom video to my team going, Hey, this is a template. This is what you can like add into it so that it's duplicatable. So there is a seamless across the whole business. I think that's like a really, really important way of doing it so that you're always asking yourself, like sometimes it's a little bit of work upfront to create it, but it saves you so much work on the backend, which is really, really important. So then we document those places so that everyone knows where they are. So we put those in a spreadsheet, which is the playbook and it links to, okay, here are your templates in Canva. Here is the one pager, which is in Google docs. And therefore they're able to find it. And it's just listed under a

heading like online launch school. So therefore everyone's like, oh no, I don't know where things are. They're like, okay, it's simple. The other place that we really utilize is Asana. And I would recommend like anyone who doesn't have a project management software has one, even if you're like one person, Asana is like free for under 15 people. And I think that's another really, really great way to be prepping out your launch. And you can actually, what we do in our company is like literally put every, you know, how I was talking earlier about the day by day, we put that in Asana. So's super super simple and you can go in there I'm like you can book a couple of hours out so you're like okay I'm in a really great headspace now I really want to understand how I'm going to take that customer from being a potential customer to a customer and I'm going

to map out that content in Asana and then I know exactly what I'm showing up every single day to do that I think is really really crucial the other, I think is really, really crucial. The other thing I think is really important to prepping. And I was talking about this earlier with the customer journey. So there's five points to the customer journey, right? There's awareness, which I spoke about them first finding you. There's research where they wanted to find a little bit more information from you. Then they go into revenue purchasing where they're like, oh my goodness, I am ready to purchase from you. Okay. So like, right, I'm ready. But to take them from that research to that purchase phase, you have to be pre-empting their questions. And so one thing I always do with the team is go, right, what are

the things that are going to come up for us? What are the things that people are going to want to know? And we talk about those frequently asked questions. And in some cases, it's going to be really appropriate to put those on a sales page, right? Because you want to be letting someone walk through a sales page. By the time they get there, they're not having any other questions and they're ready to buy. But that's not always the case. And so what we do in our launches is we put on live chat onto our sales pages, which is where anybody then can ask a question to a member of our team and they're there on the other end. But for them to be there on the other end, for them to be there on the other end they need to be prepped in it and that's where I help them create the templates so again I'm doing

one thing once that I'm duplicating my time because I'm actually teaching them so that therefore we've got questions already pre-written and answers already pre-there because we know some of those things that are going to come up and we're going to be able to support them so educating like the customer experience team is really, really important from that live chat perspective, but also like from DMs, right? So many of us now like hardly ever email companies. It's just going to be like, I'm going to slide into the DMs and I'm going to ask these couple of questions. And sometimes that's going to be you who's going to be able to answer them. But often it's not, you might just have one person in your team who's able to support you a little bit with that but you need to know that

they're representing that brand your brand well and they're going to be helping and aiding your launch not hindering it and so just making sure that they have some like templates doesn't have to be word for word but you definitely want them to be knowing that they know the stuff enough to educate people and help them convert on that sale. That was so much gold and so many things you said and I just want to pull some of that out. So one of the things you were saying was doing it as you go along don't think that you have to sit down before your launch and create this entire playbook and do all of these things but actually create it as you go so you're only having to do it once and just getting into that mindset of okay I'm going to create this and I'm going to save it in a good place somewhere that I know so that

I'm able to go and rinse and repeat it again. You also mentioned adding in live chat, which has been a total game changer. Can you explain what that is? Yeah, completely. I will. And just going back to what you were saying around like writing as you go, I think that's really good to emphasize that we did not have loads of procedures when we first launched, when we first did our launch, right? We were doing it and we were trialing it. But what we made sure that we did do

was we did document it when we had time, whether it was during it or we made space for that afterwards. Because we teach this in the online launch school, it's the reflection that's actually really important to help your launches get better and better because your first launch is going to be amazing, but your second and third launches are going to be even better than that. So I think that's really important. And then live chat. Yeah. So we actually use a software called live chat, which is kind of like most people will have come in contact and utilize them now because a lot of websites are, it's kind of like that bit at the corner. It's normally like a speech bubble that you click on and then you can be actually speak to a customer service member there. And then Now, they're really, really easy to install, like super easy.

I can do it and I'm not even a tech whiz onto that site. And basically, you have hours that maybe you're on. So our team just has it on the background. So if you have anyone on your team who's helping you with admin, they literally just work with it on the background. When someone comes on to the sales page, it pops up in the corner and says do you have any questions and if they say yes your customer representative is notified there and then they can just have a good little chat with them around answering those questions but we use the live chat one but also zendesk has their own one there are actually so many companies it's super super cheap but it really really helps conversion because if you imagine this is what i always like

to do right i always like to put myself in the customer's shoes and i think when you can do that you really see where you can support and nurture them a little bit more and if i had any questions on there that i'm like oh i really just want to ask this like going to an email it feels like a lot more effort than just clicking a little button in the right hand corner that's just going to pop up and i'm going to be able to ask like hey just double checking does this come with x y and z or just double checking i want to have a question about this payment plan and that's going to allow able to ask like, hey, just double checking, does this come with X, Y, and Z? Or just double checking, I want to have a question about this payment plan. And that's going to allow me, if I can get my answer there and then, I'm more likely to convert into a purchaser versus not. Totally. We want instant gratification. We want instant responses to what our queries are. Another thing you said was preempting the questions that you might get and put some

on your sales page. And that's one of the things that you really need to understand and know your ideal client to be able to preempt these things. And you have to go and do research. So you have to give out your sales page or give out some of your marketing materials and say, what would your questions be? What am I not answering here for you? And you'll get it to a point where you're able to actually predict those questions. And you don't just put FAQs on there to look pretty or because you think you should or to make it more of a sales ploy. It really is on there to make sure that, like you say, by the time someone is at the bottom of your sales page, there is no question in their mind

about whether this is a good fit for them or not. It's very much a full body yes or a full body no. And we want them to be clear to say, I'm a full yes or i'm a full no because being a no is great it's great if you're making that decision that this is not the right thing for you we want you to have all the information for you to make that decision and same with it a yes we want you to have all the information to know if it's a good fit for you or not i love what you said there because so many people think faqs like these box standard things that you're just like oh yeah I'm just gonna answer these few questions but when you actually put the thought into them and when you actually analyze like your sales page and really read it

and if you are not able to do this get someone your family to or get somebody who you know is your ideal client and that's actually even better way of doing it get someone you know is your ideal client and get them to read it and ask them like okay anything coming up for you anything else you would like to know and really just make sure those frequently asked questions are also in your language make sure you're still speaking to that person rather than it just being like oh yeah i've given up by this point i'm just putting in a few answers to a few questions that might come up because actually the faqs is a really really key place to do a lot of your conversion and it's those people so there's two types of buyers, right? There's an emotional buyer and the logical buyer. The emotional buyer probably is that gut instinct. Oh my goodness, I'm buying it. And some people are listening to

this and they're going, okay, yeah, I'm an emotional buyer. And Natalie, you're totally emotional buyer, aren't you? You're like, yeah, I'm buying it done, right? Oh my God, I know. But I'm like a logical buyer. So I'm like, okay, I'm going to read this. Hmm. I'm going to think about it a little bit. I'm going to be the person that goes to the FAQs. And that's why I know they're so important because that's where I'm going because I'm like, okay, I think this is a yes, but I need that little bit just of reassurance to get me over the edge to purchase. And I think any, you need to realize that you always need to be working towards both of those people. And so the first part of a sales page is normally very much speaking to both of them, but more so with the emotional person.

And then those FAQs is like, oh yeah, now I'm seeing why this makes sense for me. Now I don't have any other questions that I want and I'm ready to purchase. But I think putting that emphasis on just thinking it's not an afterthought, it really, really does help get people over the edge of super, super porn. The other thing I would say as well is like, with regards to purchasing, to get someone from that research stage to the purchase stage, you have to make that really, really easy for them. And just going into a purchase site or clicking that button and then being bombarded by a load of other pieces is also not what you want. You want to be able to go like, okay, a really, really simple checkout page

that's like, okay, yeah, I take Visa. I take MasterCard. I also take PayPal, like really, really super simple. And I think a lot of people have the misconception the sale is just the marketing piece, but there's actually some really key bits that you can be doing on these like final stages just to get people over the edge.

And what I say, whether that's live chat or those dms but also making sure that that sales page and that checkout page is super simple and easy for them to purchase on like make it a no-brainer so true and you did around the faq so one thing that we did on this sales page is normally i put the faqs at the bottom but i was like you know what i just want to address this right away because I know there are two types of buyers. And I put a section on the sales page saying, but, but, but I hear you saying part of you is like, I'm so in Natalie, sign me up. But I know the other part of you has questions because I want to speak to the emotional and the logical. And some of the things I'm addressing is not your bog standard FAQs. It's like, but I don't have an audience, but I'm scared this won't work for me, but I'm not

good with tech, but my launches always end up failing, but I've tried everything already, but I'm scared it won't work for me, but no one can execute his launch as good as me, or, but I find funnels really overwhelming, or I don't have enough time to implement this. I'm not sure if it's going to work for my business, or you've got millions of followers and a team behind you. Why do you think you can help me? Like I address every possible thing that I think someone could be thinking because I am that person and we've both been in those situations. And it's kind of like we put the cards on the table, like, okay, you're looking at our millions of followers and thinking, hmm, are we really going to be able to give them the strategy even

if they have zero followers? And we want to address that because we know the answer is yes and we want them to know before they just make a decision that we can support them yeah exactly you know we had that honest conversation with each other we questioned that in each other and we questioned that on the sales page and I think when you're able to pull out from what you're offering and look at that that's when you see some of those things come up to you oh yeah I need to answer that question. Totally. I love what we covered here and I wanted to keep this short because I know that there's so much information that we've just given and probably a lot of people are like, I just need to get to work and start creating a playbook. And so I really want to challenge people for the next week, whatever you're doing on a repetitive basis,

start to make note of and think about what you could start to create templates or processes or anything for that you could playbook so you don't have to keep doing it from scratch because it's a good way to start right just by slowly making note of these things yeah 100 so i always say you should ask yourself a couple of questions so there's two ways because you it's always about like saving time, right? We always want to make sure launches are like super stress-free. So one of the things to ask yourself is, am I doing this and is it actually taking like a higher brain power or is it like actually more of an admin job? If it's an admin job, create a process for it, start, like do it quickly because the quicker you get that off your plate, the better

and it's going to be really, really easy for somebody else to replicate. The other thing I always get people to ask themselves is like, is this something? Am I getting two tech pieces to speak to each other? If you are, then consider like integrating them or creating a Zapier link or something that really, really helps them communicate better.

And the other thing is I literally just keep a piece of paper next to me. And if I'm like writing anything down, I'm thinking, okay, this is something I'm ending up doing frequently. But like I said, it's really not that complicated or actually I'm doing it over and over again. That goes on the notes because if it's something I'm doing over again, I also want to be delegating it. So it's like three things.

So it's like repeatable, some admin kind of tasks. It's not really taking much brain power or it's two tech pieces speaking to each other other those things are the ones that you want to be playbooking and automating or creating procedure around as quickly as possible i love that that's so tangible and helpful and for anyone listening i just want you to know that having launches that feel good and easy and energetic are possible because i know if someone had told me this a few years ago and probably you too Danielle I just wouldn't have believed it but we're in a launch right now and we are so high energy we are not exhausted we're not overwhelmed things are going so incredibly well and it is possible for you and I want you to really reframe your mindset because it is possible totally 100% and like I said there's things that we've spoken about today that you're like oh my

goodness I don't even know where to start with that. Like that's almost like saying like, oh yeah, like let us give you the roadmap that we have utilized because we've learned these things the hard way. And it just feels so good to be able to like teach people and go, hey, let us save you from all the tears and trauma that we went through and just let you hear, just follow this, go for it. It's going to work out. So true. So with that, I'm going to include all the links in the show notes below, all the links that you need. And then I just want to share a couple high level with you. So I've done a free training, which is probably my best free training yet. It was amazing. So good. So good, right? And it's sharing with you the four-part framework that we use at Boss Babe

to have very profitable and repeatable launches. And already it has completely transformed some people's businesses. So make sure you watch it. You just go to bossow.com forward slash launch formula. And then also we have an amazing launch checklist for you where we've put together everything you need to be aware of to have a really, really successful launch. So print it out, put it up on your wall or keep it ahead of your next launch and start prepping perhaps a month before. And you can get that from bossow.com forward slash launch checklist. I love that.

Love it. Well, thanks for letting me pick your brain on all the playbooking and all the things, because it really is so important. And I want people to be able to see, I think what I love so much about our relationship is we cover the both bases, right? I'm very still in the marketing, you're very operations and delivery. And I love that we can share all of that. And it's also why we want to create the course together because we have so

much we can share from all aspects of the business that's going to make their life easier. Yeah. All in one, making it easy. Love it. Okay. Well, we will see you all. We'll chat to you all next week. Bye. If you loved this episode, please subscribe, download a few more, and please leave us a review. I really want to hear what you enjoyed, what your main takeaways were, and I also want to know what you want to hear us talk about next.

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