The Bossticks - #10: How to use social media properly, making money on the internet, how to determine success,
Episode Date: May 10, 2016On this episode we talk about how to use social media properly and effectively. How to make money blogging and on the internet, and what defines success. To learn more about The Skinny Confidential ...visit the site HERE To connect with Lauryn click HERE To connect with Michael click HERE
Transcript
Discussion (0)
I'm looking a lot better really because I've been brushing my eyebrows.
They are looking good.
So I look like I'm awake after all this time.
They're very red.
I use a little eyebrow, pink eyebrow brush.
Yeah.
Okay.
Welcome.
We are back to the skinny confidential him and her podcast.
You have me, Lauren Everett's, Michael Bostic, and Jordan.
We have four questions today.
But before we get into it, we kind of want to do a little recap of our weekend.
A little rain dance in celebration because we made it to episode 10.
A rain dance.
dance? Yeah. A celebratory rain dance, I guess. I mean, I'm celebrating my own rain dance over here because
your eyebrows are brushed up, so there was a couple weeks in there where I didn't, I didn't think
we were going to make it. There was a couple weeks in there where you weren't brushing your eyebrows
up too, so I feel like it's all coming full circle. Episode 10's a big deal. Yeah, we're at episode 10.
We're, you know, making changes as we go and evolving and hoping that each podcast is better than
the last. Well, yeah, we're not hoping that it's getting worse every time.
Well, no, but, you know, you know what I mean.
Hopefully you guys think we're doing better.
Yeah, I think we are.
I think so, too. Go us.
Yeah, we're trying.
Yeah, I've been reading.
Most of the reviews are pretty good.
Sometimes a bad one comes on.
You know, I take a little chuckle.
Who does the hell has time to get on there and write bad reviews?
Listen, people, if you want to write a review, just write good ones.
Like, what, you know, who has the time to do bad shit?
I actually don't understand how people have the time to, like, spew hate.
I'm too busy.
Like, I feel like it's like, that's a full-time job.
spewing hate on the internet.
But yeah, if you guys
want to leave us a good review, you can leave
it on iTunes and
give us five stars, subscribe
and let us know what
you love about the podcast.
We're also giving away a free week
of the Skinny Confidential Bombshell Body Guide.
If you write a
good review, screenshot it
and send it to Ask Lauren at
the Spinney Confidential.com.
I want to get up to like 200 reviews because then
it looks like an official podcast.
Oh, we're official when we get to 200?
Yeah, we're not official until we get to 200.
Can you guys help a brother out and give him any 200 reviews?
You don't even have to write anything.
You just click there.
Just write about his eyebrows.
Like, they're looking so much better.
You guys, I'm just so happy.
They went from a one star to a five.
Honestly, if you write about the eyebrows, I feel like maybe we've got to come up with a special prize for those people.
Yeah, anyone that.
Oh, Taylor's popping in here and there.
He's loving it.
Taylor, you need to brush your eyebrows up.
Taylor's eyebrows are one star.
I actually still have the eyebrow pen that you gave me.
Oh, I gave you one?
An eyebrow pen?
Or an eyebrow brush?
Yes.
Oh, I love it.
Do you use it?
I haven't.
I used it the day you gave it to me that I put in my pocket.
I can tell.
Somewhere in the closet.
So anyways, the process has been interesting.
You know, we started this podcast.
Literally the way we started the podcast was me and Lauren were sitting around one day.
Oh, my God.
Lauren and I were sitting around one day.
Can we just say Lauren and I?
Please.
We're in probably some leisurely spot having a leisurely dinner.
Where were we?
No, I don't know.
I'm just imagining like, when I imagined in my head, it was probably better than what I'm
We love like retirement home chic, so it probably was leisure.
We're sitting around and we're like, hey, let's just do a podcast.
And then literally that night I went and bought some shitty equipment and we did the first few.
Sound was not where we would like it.
Taylor didn't, I called him one night and said, look, you're doing a podcast tomorrow.
Like completely different than everything else he does for me.
And we made it work.
And we've just, we've learned as we've gone.
Some people like it.
Some people don't.
I don't really care, honestly.
I just was trying to figure it out.
I'm not a professional podcaster.
This is just, you know, I thought it would just be a fun thing to do.
And, yeah, some people respond.
Some people don't.
But honestly.
Don't lie.
You've been working on your radio voice all day.
Oh, and I'm rigging on my radio voice and I just do my warm-ups.
But no.
The worst is like when he, like, all of a sudden in bed just starts to do his radio voice.
And I want to exit the building.
No, but listen.
I mean, listen, people, we are not professional radio people.
We never said we were.
We did this as...
No one's saying that.
No, of course not.
I'm saying that.
I'm saying we never said that.
But we thought that this would be a fun new medium to try out.
No one starts as a professional though.
No, but I'm having a lot of fun with this.
What about you?
Yeah, I am.
I'm having fun.
You know, the other half I sometimes want to have in Skate Kool-Aid you.
I read an article and it said, you know, if you're going to do a podcast, you should try
to get to episode six.
And I think it was right around like six, seven.
Where I didn't want to kill you.
Yeah, we kind of figured out a rhythm, right?
We didn't want to kill each other.
Right.
So I think if anyone else is considering why we're thinking about doing a podcast,
One, it's fun.
You're probably when you first hear it, you're going to hate your voice.
You're going to hate the way you sound.
You're going to hate a lot of things about it.
And just like anything else, you kind of evolve with it and you work on improving.
And I'm a big fan of, you know, all of that.
Next time I feel like we need to bring champagne in so we can just, you know, pop a bottle and really get down and dirty.
But since it's Monday, we can't have champagne.
We could.
We could, I guess.
Okay, so make sure you subscribe and leave us a review.
So I kind of wanted to talk about Erica Jane.
We were talking about this over the weekend on Mother's Day,
and Lauren and I lived to each other and we're like,
Who's your favorite housewife?
And at the same time, we're like Erica Jane.
So she's a housewife?
I mean, I guess I know that because I watched the show with you.
You watch out of your peripheral every week.
But some people may not know who she is.
You're tuning in. Like you...
Taylor may not know who she is.
No idea.
You don't?
No, I mean, I don't think that's...
You don't know about eyebrows.
Listen, I like Erica Jane.
I'm a big fan because I've seen her.
Like if I had to pick one of those girls.
She is such a badass.
But for the people that don't know who she is,
can you explain?
Okay, first of all, Erica Jane is the baddest housewife that there is
because she totally has her own opinion.
She, her moral compass, like Jordan said, is so on.
And she's sassy and a girl boss and smart and sharp.
And I just love her.
But I do think it's really funny how Michael comes in and says that Erica Jane is his favorite housewife.
I say what my favorite housewife is, and then, like, three weeks later, he'll be like,
oh, I love Erica Jane.
She's my favorite housewife.
And I'm like, oh, like, for instance, I was like, I cannot stand Lisa Renna, Rina, whatever.
I liked her at first, but she's really rude.
She's stir in the pot.
She's stir in the pot.
She's so worried about what Yolanda's doing and what everyone else is doing that she's not
staying in her own lane.
She needs to stay in her own lane.
But anyways, the other day, Michael was like, yeah, I don't like Lisa Renna.
Well, I just...
Because you coffee.
Well, most of the time I'm trying to read when Lauren's watching this, like, dead honestly.
Like, I don't set out to watch housewives.
I'm not going to say I hate on it because I...
You like it?
No, no, I don't...
Would you ever let me sign on to be a housewife?
No, no, I wouldn't want to do that.
That looks like, I mean, the business side of me, be like, yeah, these girls are getting a lot of promotion.
They can do a lot of things.
I don't think I could do it.
But at the same time, like, I just don't think I'd be happy doing that.
It's too much...
You have to have, I think you have to have either a lot of self-control or no shame, one of the other.
Yeah.
Yeah, and you have to really like being around a big group of women, which I don't know how I feel about constantly being surrounded by women that are drinking and like, I don't know.
I feel like, they're kind of at each other's throats a lot of the times.
That sounds like hell to me.
But I do have to say, Erica Jane handles herself pretty well.
Yeah, she does.
We're fans.
I don't dislike.
I'll be trying, I'll be on the bed.
trying to read.
You like Eric Jane and you hate that.
I have to put the noise canceling headphones on, but then like I'm intrigued with what's going
on because I mean, it's, it's hard.
I mean, it's hard to take your eyes away.
These people are like, there's shit going down.
I know.
So, you know, I kind of go in and out of it, but I like some.
I do think everyone should leave Yolanda alone.
Yeah, whatever.
I think, you know, that's true.
Like, what do you?
Like, they should just be.
I mean, they're on the show.
They got to do drama.
Like, if they all left her alone, like, what would we talk about?
There'd be nothing to, like, what would the, you know, there's nothing to say on that show then.
Yeah, I know, no. I just think that they need to, like, back off.
I mean, we'd be talking about Erica Jane's badass glam squad because they're amazing.
And I'm, like, secretly wishing I had my own glam squad to follow me around and just make me look hot all the time.
So anyway, I just wanted to talk about Eric Jane.
Just because I just think she's badass and she's just cool.
She does. She's in her introductory.
When I saw from her, I thought she, when I saw her speaking or heard her speaking, saw I and heard her speaking, I thought she came off pretty intelligent.
That's because I told you that.
Okay, anyways, moving on.
Capping.
We did cupping this weekend.
We also did yoga.
We had a wellness weekend, a little acupuncture.
I am in love with cupping.
I cannot say enough good things about it.
He cupped my ass, though, this time, so I have, like, cut marks all over my butt.
Michael?
He didn't cut Michael's ass, though, which is really interesting.
Honestly, like, I don't care.
When you want to go get your ass, cup, go get your ass.
You know, if that's a...
That's your thing.
Taylor, Taylor, we've talked about him before.
He's the man with two first names.
It's hard to trust a man with two first names, Taylor.
I did the cupping.
I'm not so sold on it.
I'm like, okay, whatever.
It's like when you took me to the cryotherapy,
probably was so sold on that.
I mean, people, I think you should try everything
and everything in moderation.
But I will say that I do really enjoy acupuncture.
You do love acupuncture.
You do.
I think that cupping just really, really,
pulls the whole thing together though you end it with cupping and it's it's um you know five minutes of
cutting and laying there and getting the toxins sucked out of you basically so a massage when you massage
someone you're pushing the toxins kind of like you're spreading it out like you're moving the knot and
with cupping it's actually coming out of your system and it's a chinese practice you guys can google it
i actually asked him to bruise me extra this time he does it on my hand my hands all messed up
does it hurt on your hand yeah kind of the hand sensitive
I like it on my hips.
Wow.
He's getting close.
No, on the outside of the hips.
The lower hips?
I think if you have a chance, you should check acupuncture out.
I like it.
I get a head rush, and I'm not one of these people to promote any of this stuff.
I'm really skeptical in all of it, but I think acupuncture is awesome.
But let's talk about something else.
What the hell's wrong with you guys bringing me to like a black belt level yoga class?
Oh, there's nothing I love more than putting you in positions where you're uncomfortable.
Like, there's something wrong with me.
I love it.
It just, it like, gives me so much joy to work.
watch you be somewhere that's so uncomfortable, like black belt yoga.
You've taken me to all the, like, listen, guys, aerial yoga.
For all you men out there, you should be open to trying new things all the time men and
women.
I think anybody that's closed-minded and closed off to any new experience is missing out on life.
I mean, how can you know something or have a formed opinion about something if you don't
try it?
But what these girls do is they say, oh, we're going to surprise, you're going to be so relaxed,
you're going to this yoga class.
And I get there, I'm like, okay, it's all zen.
And next thing they know, they're like, we're going to be in the flip squirrel,
followed by the diving swan.
I don't know what these poses are.
I have no idea I do.
I can barely bend over and touch my toes.
I kind of like in the middle of it,
I was like, shit.
I don't want to look bad.
That's embarrassing.
Everyone's making fun of me.
Whereas I think they are.
And I look over to Jordan,
like, okay, I can just do what Jordan's doing in the pose.
And she's like twisted upside down,
like a pretzel with her legs in the air.
How am I supposed to keep up with that?
I was loving it.
I was doing big, deep breasts.
I didn't notice that you were having trouble.
I wish I noticed more.
And then you went,
and then we went and got coffee afterwards
and you were doing a flat lay with your croissant.
You were like positioning your croissant.
With your vegan donut.
Yeah, I couldn't with that.
You guys, I don't mind going, but you guys take me to these things that are just way more advanced.
Remember when I took him to Ariel Yoga and he was in a gynecologist position, spread eagle,
with everything hanging out.
And then the teacher put herself in a position like that towards you.
There was like a lot.
I feel like you cheated on me in Ariel Yoga.
We had a connection, me and the teacher.
No, you didn't.
I thought her name was Ariel.
No, Michael.
That's actually hilarious that you thought Ariel yoga was just yoga taught by a girl named Ariel.
But you guys get this big relaxing experience because you're breathing and your flexible meat.
I'm having a fucking meltdown because I can't get in the upside down legs over my head position.
She told you, she said, just go into what she said?
Can I have a bone to pick with you guys too?
Because then I want to talk about it after, right?
And then you guys will say some stupid shit.
Like, it's for you.
It is for you.
experience is for you. And I'm like, no, but let me tell you about it. Because it is for me, but let me tell you. And you guys like, no, no, no. And you think I'm going to like a negative space. So then everyone leaves me sitting there. And I can't even discuss the whole thing. So I'm calling out on the spot here. Because you know what it is. Because you know, because you get so, uh, like, um, like, let's talk about it. And I'm like, let's talk about. And I'm like, let's talk about. And I'm like, I'm so real heavy weightlifting and I'm like, I'm such a cop out. This is for you. I'm going to be like some really heavy weightlifting and pound the weights on you.
like, don't worry, this is for you.
Nico and I always get in a fight whenever I try to do weightlifting with him.
I hate it.
Nico's her boyfriend.
Yeah.
It's not fun.
I'm just not good at it.
So, anyways, that was our wellness weekend.
So let's get into the first question.
Jordan, what is it?
Okay, John asks,
there are so many social media applications these days.
I don't know which one to use and I don't know how to use them together.
Can you give me any advice here?
Yes.
We can.
So here's the thing. You want to make sure that you're using each medium in the right way. For instance, if you're doing six million snapschats in a row, it's probably time to get on Periscope or YouTube where someone is not just clicking through your video. I think that you'll have a bigger audience there because you're obviously providing a lot of content at once and people can't save that content. So if you're going to do a whole beauty tutorial, like a full on one, do it on YouTube.
But if you want to do like a quick tips makeup beauty tutorial, that's fine on Snapchat.
You just need to know which medium to utilize for whatever you're doing.
Does that make sense?
Yeah.
I want to just say something real quick for both Lauren and I.
You know, by no means are we gurus.
You know, like I don't like any of that guru shit or experts.
We basically, we give this advice based on our own experiences, based up what we've seen
to be working, based on our opinions on what we think so.
So I don't want any of you guys to take this advice as like us preaching to you or being
condescending.
Yeah, you do you. You should do it worse for you.
We're just going to kind of give you what's worked for us.
And to answer this question, I think where there's trouble, Lauren, is there's a little bit of confusion because people hear social media.
And they think that social media needs to be consistent and they need to do the same thing on every channel.
And let me give you an example of where that doesn't work.
Let's take Snapchat and YouTube, for instance.
I see a lot of people that are used to, that want to give tutorials.
let's say it's cooking or let's say it's makeup or let's say it's ever.
Snapchat is not a place for long form video, right?
And why is that, Michael Bostick?
Because it's very hard to follow and it's so fast and you can't rewind or pause.
Got it. I agree.
That let's say I'm trying to give you a recipe for, I don't know, lasagna.
It's very hard to present all that information on Snapchat because you can't pause, you can't rewind.
So what you should be doing instead of my opinion is you should be.
be presenting that tutorial on a channel like YouTube and then be using your Snapchat to direct people
to view your YouTube.
That's called growth hacking.
It's called growth hacking or it's called direct marketing or it's just called awareness.
Or it's called being a bossy bitch.
So what you would do is you create your video on YouTube that has all of your ingredients lists
and all of your information or tutorial and then you would create a Snapchat and really talk about that
and direct people from your Snapchat to there.
Do you have anything to add to that?
I feel like you need to be using each medium in the right way, but you also need to use the right medium for you.
For instance, I love Snapchat. We know that. It really works well because I'm always on the move and there's a lot of movement.
So Snapchat is really, it's constantly moving.
Instagram to me is a really big commitment for one picture.
And I feel like it's a little bit too curated for my readership.
So you also have to read into who's following you and what they're interested in.
if I post an Instagram, it has to have content.
I can't, you know, wear a black outfit and be like, weekend vibes.
Like, no.
It's almost like an extension of a blog.
I would say, for me.
Yeah.
But then there's some other bloggers that I've seen that it works amazing for.
Weekend vibes in their black outfit gets tons of engagement and people love it.
You have to know who's following you and know them so well that you can literally picture what they look like,
where they go to the market, how they dress, what they're,
interests are and then you really zone in on that and you almost create like a focus group and for each
social media platform you cater to that. I would say like in a nutshell, I think right now, um, Twitter's a good
place to reach people. I think it's an underutilized tool. There's not a lot of engagement going on.
If I wanted to reach out to an influencer or to a celebrity or to somebody for an interview or a brand,
I think Twitter is a really good place right now to get the attention because there's not a lot going on
right now on Twitter. Yeah, it's kind of like white noise. So it's easy to get someone's attention.
Instagram, I think right now is a really good opportunity for photos and branding, obviously.
But I also think it's a really good place for mini-blogging.
So say you have a product or a service, I think it's a really good place to, you know, post your picture and then write a mini-blog or a mini, you know, explanation of what that product or service is.
And then for Facebook, really, I think that's a place for sharing and linking and driving awareness.
And then obviously you know my takes on Snapchat.
So I think once you know all these things about these different social media tools and you're aware of it.
them and you kind of realize how they're supposed to be used. I think a lot of things are going to
click into place for people because they're going to be like, ah, it's, that makes sense.
Like, what you shouldn't do is try to put some long video tutorial on Instagram or Snapchat, right?
That doesn't make any sense. Yeah, I agree with everything you're saying. And I think at the end of
the day, people want information and content and value now. And they want that from each platform.
So as long as everything you post has content and value, people want to engage. And then they
want engagement back. Nowadays, you know, people will read a blog post and it's not enough. They want to
have that connection after the blog post. They want to talk about it. They want to engage with you.
And I think it's a big mistake not to continue the conversation. Like keep that conversation going,
provide value and content, and you should be good to go. And maybe think of them all as like a
continuous circle all connected to each other. Yes. Right. So just make sure that you're using each medium
how they should be used. Okay. Next question. I guess this one has to do with naked
cucumber is one of my favorite topics.
Okay, yeah.
Ali Clark asks, so we talked about naked cucumbers, what's a guy's perspective on landing strips,
afros, and Brazilian waxes?
Well, let me just say right off the bat that we can rule out afros.
I don't know.
I'm sorry, girls.
I don't care.
This is, I don't want an afro.
You don't get to want anything.
You're dead.
I think that after we get married, I'm going to grow like a long afro and like,
braid it. Oh, I think I'm going to pack my bags and move out of the house. Great. Now I know how to get rid of you.
I think that everyone should do, again, what works for them. That doesn't work for anyone.
Michael, that might work for someone, a big afro down there. Taylor.
I live in the wilderness. Taylor. Taylor. You are the bare naked cucumber, so what do you prefer on a girl?
I personally think just because it can grow hair, doesn't mean it should grow hair. Or should have hair.
Sorry.
Oh.
That's my philosophy.
That's your philosophy.
Okay.
I like to just get everything off.
I don't like hair.
I'm not a hair person.
Like, I love hair on my eyebrows and my head.
And other than that, I'm good with hair.
Girls, you know, maybe a landing strip, if it's done right, most of the time it's probably not done right.
Michael, people can have landing strips.
But you got to do it right, like I said.
Are you like a landing strip connoisseur?
Like, how do you know it's right or wrong?
It's a strip.
I don't want to come away.
I don't want to come away with hair in my mouth anywhere.
Ew.
Okay.
You're dead.
Like, I don't even know why you're a part of this conversation.
Let me and Jordan talk about this.
I would prefer to avoid this one around my mother.
I feel like Erica Jane has a landing strip and it's done right.
It's definitely probably done right.
She probably takes good care of it.
Her landing strip is probably bougie.
I think she wants to know a male's point of view.
I just look it this way.
The last thing you'd want to do when biting a new big cheeseburger
is finding a piece of hair in it, regardless.
So just use that as a...
And we just lost 10 subscribers.
Thank you, bare naked cucumber.
All right, next question.
So, no, the point of this is, is do what works for you,
but it sounds like guys prefer less hair.
Okay, next question.
Kenzie Spears asks,
how are you able to make an income from being a blogger
when you're just starting out?
It's challenging in the beginning.
Do you find you have to source your revenue from different places?
Well, everyone asked this question, which is so interesting to me,
because there's so many things you can do on Google,
but I think it's such a vague answer on Google that people will ask bloggers' question a lot.
So you can make an income from being a blogger in so many different ways, right?
Yeah, you can.
I mean, there's like...
I would say, like, the core of this question, though, is how do you make an income from
the beginning. Well, you probably don't make much of any income from the beginning, but that's just
like any other business. I think, you know, one of the biggest strengths that I've seen you have is
you have patience, right? You have time, you have patience and persistence. You put in the work
constantly. I mean, you're approaching five years now, so, you know, you've been able to monetize
your site and your blog and your brand, but it's, it's not easy and it's not supposed to be easy.
And I think that...
Remember when I was bartending and teaching Pure Bar and Pilates and not making a dime off
blogging?
Yeah, it's, this is the definite, like, failure is when you don't have the patience to persist through minor defeats, right?
Like, you have to be able to stick it out for a little while.
So I think it's difficult in the beginning, but I'll tell you why it's difficult in the beginning.
Because you haven't built an audience yet that cares enough to really engage with you.
But the best way to make money on a blog is, like you just said, is to convert.
And how do you convert?
Do you know how to convert?
Yeah, you convert by having engagement.
But how do you get engaged with?
Are you like a professor that's asking me questions?
You get engagement by getting a readership and a viewership.
It takes a long time.
That cares about what you're saying.
And that takes time to build that relationship.
And you have to protect that relationship and protect that audience above anything else.
There's nothing more important, and I say this all the time, than the relationship you have with your readership.
Because they're going to dictate where you're going.
So you constantly have to make sure that you're nurturing that relationship.
And not in a fake way, in like a real way where you genuinely care to.
answer questions to go the extra mile. I try to answer every single question that I possibly can on
every single platform. It's exhausting, but what I've learned to do is carve out different times each
day to answer my Snapchat questions and my Twitter questions and my blog questions. I think if you
nurture that relationship, that relationship can take you to places that you maybe didn't think
you could go. Yes, because the readership will want to support you. And, you know, as long as you
haven't sold out and you haven't done things that are off brand and you're really and you're sharing
things that are on brand with your readership and you're sharing your tips they're going to consume that
information but let me play devil's advocate or say that i'm a brand and i'm selling um cupcakes right
and i go to i go to somebody that's a new blogger how are you going to sell my cupcakes if you don't
have a readership you can't so why do i want to work with you and why are you going to make money off me
you're not so i think what a lot of people don't understand is the reason that it takes a while to
make money is because the way you make money is off of your conversions and off of your influence
and off of what people are engaging you with. Like it's very difficult to just launch and be an
overnight success. That doesn't happen. Like you're basically putting yourself in between a brand or a
business or a product and your readers and you're being, you're basically facilitating that relationship
between consumer and brand. And you can't sell out. And you can't sell out. And I think that, but once you've got
that readership. There's plenty of ways. I mean, there's affiliate marketing. Lauren could go and talk
about yoga classes, right? Yeah, you can do affiliate marketing, which is, you know, like reward
style or shop style. You can do partnerships with a brand that fits with your aesthetic. You can do
a book. You can do an ebook. You can do ads. And, you know, actually recently, I've taken all ads
off my site because my blog is an experience for the reader and I feel like the advertisement on the
blog was taking away from that whimsical feminine beautiful experience that I want people to have
when they hit the skinny confidential so I remove the ads. Maybe I'm missing out on money there but I
think that the experience will over time grow and it's a long game not a short time not a short game
so taking the ads off made sense for me. You can also make my
by, you know, doing giveaways, you can make money off social media.
You have to be really strategic, though, which direction you choose to go in.
For instance, if you choose to put ads all over your blog, that might deter brands from
wanting to work with you because your whole vibe might seem sally.
If you choose to work with every single brand that reaches out to you, you know, that's going
to deter other brands from working with you because it looks like you're advertising
everything.
and you might lose readers in the meantime.
So as a blogger, I think it's really important to just be extremely strategic about the whole game plan that you're going to do
and make sure that you're looking at the bigger picture.
The bigger picture for me is to create like this kind of mini empire, a company that's kind of like this community of women that, you know,
whether that's product or meetups or podcasting or whatever it is.
It's just, again, this beautiful whimsical experience.
that's spread across all my platforms and is just the brand. So I have my mind set on the goal and I
will do whatever it takes to get there. So again, be strategic with how you get there. There's so many
ways to make money on the internet. You could go and honestly you could set out to cheat people and
just completely screw people over and get 14 year old, 15 year old, 18 year old kids that don't know what's
going on and take full advantage of them. If you want to do that, you can. Who wants to do that?
But I'm saying in terms of, like you don't want to do that. Or you can really put out a good product
like Lauren's done and do really, really good content and be patient with it and build your audience.
You can do affiliate advertising. You can do product. I mean, there's so many ways to monetize on the
internet. But I think where a lot of people are running into trouble is they don't have the patience to see it through.
I didn't make $1 for a year and a half and I blog seven days a week, just so everyone can hear that.
I did not make $1. And you know what? At the time, I didn't care. And if I had to do it,
again, I wouldn't care either because I saw the bigger picture. And if you can see the bigger picture,
then patience comes naturally. So my advice to anyone that's blogging is to keep doing what you're doing.
Don't worry and don't be so fixated on the money. Okay? The money will come if you work it.
Yeah. I just like I said, I mean, I don't want to get so deep into this because I think there's so many,
so many ways that you can make money on the internet. There's product. There's ads. There's affiliate marketing.
There's, you know, promotions, there's sponsorships.
There's a million different ways you can do it.
There's speeches.
There's speeches.
What do they call it when someone?
Keynote speeches.
Keynote speeches.
Yeah, but once again, a lot of these things, they depend on an audience.
They depend on a readership.
They depend on, you know, putting good content out there, putting in the time.
Don't cheat your audience.
Your audience.
But listen, just to be very blunt.
Oh, really?
You're never blunt.
Nobody's going to, like, you're not going to make money right away in any business.
I mean, it's very rare.
Like, you've got to put in the time.
And if you think that you're going to take up this profession and it's going to be the profession of your life and you're going to do it for forever and you love doing it.
It's your passion.
Like, it's unrealistic and it's delusional to think that you're going to do that fast.
Right.
And I also think what Michael said about like cheating, 14 year olds and getting on the internet and cheating people, maybe you can make a lot of money off cheating people on the internet quickly, but that's going to go up as fast as it goes down.
You're going to constantly, like the problem with that is you're constantly having to find new.
people to cheat. It's a terrible business model. The only reason I mentioned it is because I'm trying
to give you a broad understanding of what's possible on the internet. I don't recommend doing that.
It goes against everything that I'm talking about, but you can do it. I think that's what people
that are looking for a quick fix do. If you want to have a blog and you want it to be a legitimate
blog and you want to make money as a blogger with good content, then you really need to put in the time
and you need to develop a relationship with an audience that cares and that consistently comes
back and reads your stuff and is engaging in your stuff. So, yeah. Well, that answered that.
Next question. Donna Lee asks, what do you think the most important thing is to becoming successful?
Ooh, good question, Donna Lee. This is a really easy one for me. What do you think I'm going to say,
learning? I don't know. Patience, consistency, authenticity, rawness, realness. What are you going to say,
I'm going to say that I was successful before I ever, ever entered any kind of business arena
because I don't let other people determine what success means to me.
Oh, well, aren't you the star of the show? You deserve an author for your speech.
No, but I think a lot of people let society determine what success means. They think it means the big
house, a bunch of money, cars, like that's people's definition of success. But there's nothing
wrong with saying, listen, I want to make a reasonable living, have a great family, be able to go
outside and do activities when I want, and that's my definition of success. Your definition of success
could be, I want to live in the mountains and talk to one person a year. Oh, that sounds nice sometimes.
And wear like an otter skin cloak. Whoa. An otter skin cloak. I've never seen that. So I'm
kind of living out life. No. But I'm serious. I think that the reason people run into depression or
they run into issues with success is because they're letting society and other people determine what success
means to them. And social media.
The reason I say I'm successful is because I determine what success means to me.
As long as success for me is being happy and comfortable in whatever capacity that is.
And I'm very happy and very comfortable.
And the Oscar goes to...
No, really.
We know you're comfortable.
You're really comfortable in that yoga position.
You should tell yourself, so you don't, not how much that you should.
Maybe just say every day, I am successful.
Because if you tell yourself that, then you'll manifest.
Yeah, it'll manifest.
And the exact opposite will happen if you're constantly telling yourself that you're not successful.
Perfect. Philosopher of the year.
I think the most important thing to becoming successful is to be obsessed.
And I say the word obsessed a lot, but I mean actually be obsessed with what you're doing.
People don't want to hear that because they think balance.
And I think balance too.
But I think if you want to be successful in business, become.
obsessed. Now, if you're talking about successful in life, I totally agree with what you said,
everything you said. I think that you shouldn't let society to define your success. But if you're
talking about business... Yeah, but you know why business is like, you're like maybe that my definition
of success is I want a billion dollars. And maybe somebody else would say their definition of
success is if they have a million dollars. Maybe somebody else would say their definition of success is
$100,000. So what I'm saying is you need to, you need to decide for yourself what success means to you and not
let anybody else decide what that means for you. I just think that if you're in business,
if you want to be successful, you should become obsessed with whatever you're doing for that
business. If it's, you know, if you're into porno and that's your business, be obsessed with it.
If you're into making laptop covers, be obsessed with it. If you're, you know, if you have a flower
stand, be obsessed with it. I wake up, I feel I have a purpose every day with the skinny
confidential and that drives me and I'm obsessed with it and I'll do it on holidays and I'll do it at night
and I'll do it in the morning and I'll do it whenever I travel. It's just I'm obsessed with it.
And I think that if you do that, if you concentrate that obsession on whatever you want,
whether that's children or running a huge company or whatever it is, become obsessed and love it
and know it and know the ins and outs and know how everything works.
Are you obsessed with me?
I don't like the word obsessed so much
You're not obsessed
You always say you're obsessed
I kind of like you a little bit
You kind of like you burn
Sort of kind of
I like you better if you put some oil on your forehead
At least you brushed your eyebrows up though
Alright so from that
I don't really have much more to say
I don't wrap it up
You don't have any much more you don't have more to say
I have something to say
What do you got to say
You guys you gotta send your questions
to podcast at the skinny confidential.com.
Because we got a new email.
We got a new email finally set up.
I think we talked about it last time.
We did.
So for any of you guys that are like,
you know,
you don't want to submit it on social media
and you don't want to post all that,
you can send it privately to podcast
at the skinny confidential.com.
And if you don't want us to use your name,
just say, hey, please don't use my name
or use my first name and we'll respect that.
Ask about anything.
Ask us about, we love to talk about fun shit.
We love to talk about business relationships.
whatever you guys want to talk about, we will talk about, bare naked cucumbers.
And make sure to subscribe on iTunes.
If you want to ask us on Twitter any questions, you can use the hashtag Ask Him and Her, also on Instagram.
And we will see you next week.
Send in your questions.
Episode 10.
Episode 10.
Oh, drop the mic.
Oh, yeah.
