The Bossticks - #95: Jillian Michaels - The Biggest Loser, Building & Sustaining a Personal Brand, Life as a Public Figure & Parenting

Episode Date: January 2, 2018

On this episode we sit down with the one and only Jillian Michaels. We had a blast on this episode and cover a wide variety of topics ranging from building and sustaining a personal brand, Jillian's experience on The Biggest Loser, and life as a public figure. We also deep dive into parenting, staying authentic to gain traction and good and bad diet advice.  To Connect with Jillian Michaels click HERE Connect with Lauryn Connect with Michael This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis. They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Be sure to grab our deal by going to to https://thrivemarket.com/skinny to receive $60 of FREE organic groceries from Thrive Market + free shipping and a 30 day trial!" Keep in mind that Thrive Market's  prices are already 25- 50% below retail because they cut out the middleman. And now they are offering $60 off free organic groceries!  

The following podcast is a Bostick media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you alone for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

Happy New Year. Happy New Year. 2018 made it another year in the books. Welcome back to the Skinny Competential him and her show. Today we have Jillian Michaels on the show. For the few of you who don't know who Jillian Michaels is, we will be doing a detailed intro to follow. On this episode, we discuss her journey on the biggest loser, building and sustaining a

personal brand, authenticity, life is a public figure, diet advice, and bad diet advice, and what life is like with young kids. For those of you who are new to the show, I am Lauren Everett, the creator of the Skinny confidential. I started the blog seven years ago while attending San Diego State University. I was bored as shit and wanted a place to connect women everywhere. I actually was in a sorority for five seconds and they told me that it was $800 a semester. So I thought screw it and started my own online with women everywhere. And then the skinny confidential idea came into play and seven years later. Here we are. It's a YouTube channel, podcast, obviously, community and book. And I'm Michael

Bostick. I'm an entrepreneur and business owner. I've developed and helped to develop multiple brands over the last 10 years. I thrive on operating businesses and helping businesses grow, ready to kick the shit out of 2018. I know. I know. Everyone's ready to kick the shit out of it. New Year, new me, Lauren, you know. A lot of Instagram stories, a lot of Instagrams on recaps of 2017. And I feel like tomorrow it's time to wake up, have a huge cup of coffee, get on the treadmill, return some emails, and get to work. But don't you think that's how it should be every day? Yeah. You know.

I know. But tomorrow's like the day. I have a real rough time with resolutions. Why? Because you kept asking me to do a resolution. I don't have any resolutions. I just want to keep going, keep kicking ass, keep staying on the same path. You know, if you need a change of a calendar to get yourself motivated, you've got to start looking inward and figuring out what the problem.

is to begin with. That's interesting because I have some resolutions for you. I actually have a list. You can do my resolutions. What are my resolutions? Resolution. Every single day, minty by the bed on coffee warmer. I've been doing that since before 2018. You've been making a mistake that I haven't told you until right now live on the podcast. What's the mistake? You forgot to actually turn the coffee warmer on and I haven't wanted to break your heart about it. Well, that's an epic fail, isn't it? Anyways, it's the thought that counts. I actually haven't told you that because I haven't heard your feeling. All right, so good. One resolution down.

Another resolution is that you should be walking your dogs every day. Yes or no. Yes. You know, though, the reason we stopped and slowed that down, there was that hepe outbreak down here in San Diego. Excuses are like assholes. Everyone has one. I'm not trying to drag all that stuff into the house.

They had to scrub the streets down. We talked about that a few weeks back. There was like this whole crazy outbreak down. You can Google it. We don't have to go back into it. But that's why the dogs have been neglected, because we can't be dragging hepe into the house. You know what I mean?

Just can't do it. I mean, I'm here for you giving them a bath. every single day. All right. So we really liked this episode, this interview, I should say, with Jillian. We got along really well. She is so funny and so cool and so down to earth. It's kind of incredible. Yeah. So I just don't want to waste too much time right now, bickering back and forth about 2018. I just want to get right into it. But before we do, let's go into the him and her tip of the week. Okay. Are you going to turn my coffee thing on though tomorrow? Yeah. 10-4. Okay, so I'll go first.

My tip of the week is something, it's actually some things that I've been doing and that I'm going to start trying to do. A lot of people journal, a lot of people, you know, keep a notebook or they're writing a journal, or they write their thoughts down or their goals or they're gratefuls, whatever. There are two tools that came out. One came out last year, I believe. And it's from our friend, friend of the show, Ryan Holiday, and author, Lauren and I both really look up to and like, he's been on the show. I can't remember which episode, but the title of the episode's Ryan Holiday. You can find it. And he's written four best-selling books, five now maybe. And about a year ago,

he came out with a book called The Daily Stoic, which is 366 meditations on wisdom, perseverance, and the art of living. So basically what this journal is, is it's a daily quote from a stoic, whether it's Seneca or Marcus Aurelius. And you go through, and you read each, you read a page each day. So each day of the year, you go and you read the page and it'll tell you like, okay, here's a quote from a Stoic. And then he'll, him and his co-author, which is named Stephen Hanselman, I hope I'm pronouncing that right, go in and they break down their interpretation of what that quote means. So I've been reading this pretty much every day for the last year in 2017. But what I like to do is then write my notes on that page and kind of like

do my own reflection. It helps me kind of clear my thoughts. And so I've been doing that all year long, and I recommend doing that. So you can find that on Amazon River. It's called The Daily Stoic. But this year, recently he came out with the Daily Stoic Journal, and it's 366 days of writing and reflection on the art of living. And so it's basically the same concept is you read a little bit of stoicism and then you journal. And he has it broken down into morning reflections and evening reflections. So, for example, today, January 1st, he has a quote up at the top that says,

what things are truly in my control. And then you reflect on them in the morning and the evening. So I guess my tip is, is whether you use these tools or not, to start journaling, start writing, helps you get your thoughts out on paper, helps you get your thoughts clear, helps you break down things that are maybe troubling you or that you're having issue with. And it's also kind of a meditative practice.

So I've been doing it for about a year now, and it's helped me a lot. It's helped me get focused and helps me get clear. So I'm recommending it to all of you guys. And these two tools are great tools to get started if you're not already doing it. So check out the Daily Stoic and the Daily Stoic Journal by Ryan Holiday. And he really does write in it every day. Whenever I'm cleaning your office, I try to sneak a peek. You know what's messed up, though? You're not supposed to go in and read my personal journals.

Well, I can't help it. What can I do? I'm nosy. Okay, the her tip. So my her tip is chlorophyll. I was first introduced to chlorophyll water by a TSC reader, Erica. She's urban chic. on Insta. And basically I had major altitude sickness. I've talked about this before a lot, but I wanted to go into detail. So I was bitching about my altitude sickness on Snapchat actually, and she messaged me and told me that chlorophyll in water would really help the situation. What it does is it helps you capture oxygen in your lungs. So it's a real win when you're skiing in Aspen, especially when Michael decides to throw you on a double black diamond. Or skiing anywhere.

Yeah, skiing anywhere, but this situation, it was really needed because of the double black diamond. So chlorophyll is a green pigment naturally produced by plants and algae. It's critical for photosynthesis, which is produced by sunlight and is converted into chemical energy. Some science for you. It helps support the body's detoxification process and has been traditionally used as an internal deodorizer, which I feel like I just need in general. And a cool fact, it's even been known to be used into hospitals like in their IVs for pain and swelling. It's only natural that green sunshine should bring you energy.

Taking chlorophyll in a capsule, powder, or liquid form will bring you an instant boost of energy and vitality because of its blood, health, improving qualities. So it cleanses and rejuvenates your body at a cellular level according to the chalkboard. So let's get specific. Liquid form is my preference. You can easily throw chlorophyl drops into your morning smoothie or take it with other vitamins. I actually like to take mine in the liquid form and I like to put it in my water bottle. It's so easy and quick. You just do a couple drops of it.

I'm intense, so I do like 25 to 30 drops. I put it in a water bottle. I shake it up. Sometimes I'll do ice and water with it. You can kind of do you here. So let's showcase why you need chlorophyll. So like I said, it's an energy and immunity. booster, hormone balancer, and fabulous detoxifier. It's filled with vitamins, minerals, and

essential fatty acids, too. One of my favorite benefits about it is that it promotes digestive health, so if you guys have gut issues, drink up. And Thrive Market came to my rescue again. I feel like this is a theme with Thrive Market. It's just the most efficient problem solver on the planet. For those of you who don't know, Thrive Market is an online marketplace that's delivered straight to your door. The best part is that you can shop by diets. So right now I'm kind of off meat. I'm doing the whole pescatarian thing so I can shop how I'm eating. Thrive kind of curates the experience for you. They're offering to give all TSC him and her listeners $60 of free organic groceries, plus free shipping and a 30-day trial. All you guys have to do is use the URL, Thrivemarket.com slash skinny.

That's thrivemarket.com slash skinny. Okay, so they also have chlorophyll. So we're going to bring my point full circle. The brand that they have is only $7. Very excited about that. The creator of the chlorophyll brand had a sick wife, and when traditional medicine failed, he ventured into the Native American healing philosophy

and tapped into the power of plants that were growing near his Arizona home. To his surprise, the methods ended up being successful and his wife's health improved to the point where she was able to live another 25 years. So it's really incredible. He was so inspired by this victory that he founded his company. No surprise that there's this backstory, guys, because Thrive Market always does their research. Their products have been so vetted, you know this. So you're only shopping with the best of the best. I have to say, too, I used my own code to buy the $7 chlorophyll, which is kind of amazing.

This brand that I like is minty. So it's just like your five second green juice for seven, bucks every day. And I should mention that it's actually green. Like it will turn your water green, which is, it's fun. It's fun. I sometimes like to just, you know, add it to Michael's beer. That's not a joke. I'll just put it in his beer while he's drinking it. St. Patrick's Day every day, right, babe? Yep. So as you can see, Thrive Market is a thing. I'm totally here for it. What's cool is that the price is already 25 to 50% below retail and they cut out the middleman. And like I said, they're offering $60 of free organic groceries. Thrive also carries my favorite vegan marshmallows called dandies, some Aztec healing clay, which is amazing. I've talked

about this before. It's $4 on Thrive. I'm telling you guys, this mixed with raw apple cider vinegar and it's the best mask. Totally tightens everything. And Thrive also has avocado oil, which is like my new thing. It's so good on salads. You have to try it. And if you're a cracker person, you have to try Mary's crackers. They're filled with fiber and they were actually recommended by Tanya of the F Factor. Try them with lemon and hummus. I even add a side of grapes and the crackers have like healthy ingredients like seeds. You will be addicted. Again, Thrive Market is giving all TSC, him and her listeners, $60 of free organic groceries plus free shipping and a 30-day trial.

This is a perfect way to start the new year. All you have to do is use the URL Thrivemarket.com slash skinny. That's thrivemarket.com slash skinny. Happy shopping, guys. Do yourself a favor and get some chlorophyll. And Michael's is a very famous personal trainer, businesswoman, author, and television personality. Michaels is very much known for her appearances on NBC, particularly the biggest loser and the talk show, The Doctors. She's been featured on the Skinny Confidential twice, and I actually had to tell her when I met her how

kind she was, because when I was first starting the Skinny Confidential out, she came on the blog. Such a cool thing. So if she's not inspiring enough, she recently launched a new app called Essentially. The app's goal is to let Jillian be your trainer. The app is super interactive and you guys can personalize your workouts. Also, there's an easy, medium, and a hard option, which is always nice. She's giving all TSC readers a free seven-day trial. You guys can get this on the Skinny Confidential. All you do is Google the Skinny Confidential, Jillian Michael's app and a post will pop up.

Use the link at the bottom of the post and start sweating. We'll leave the link in the show notes too. I also have to shout this out. So many times people you admire are maybe not what you think, but I have to tell you guys again, Jillian Michaels is so funny. I want to have a glass of red wine with her. She's down to earth.

She's humble and just very, very likable. I just needed to call that out. Michael and I were floored by her coolness. She was probably one of the coolest people we've interviewed. And if that's not enough, she's also a black belt, so she could kick your ass. So let's welcome the businesswoman author, trainer, mom, TV personality, and philanthropist to the skinny confidential, him and her show.

This is the skinny confidential, him and her. Trust me, no, it's not. Why? 40 is soul crushing. Why? Because you truly, you will truly understand the concept of being a crunched generation at that point, because you'll have, potentially have young kids and aging parents and the business that you're like, this is awesome.

We'll have that many more people to create that many more problems. Wow, that's such good advice. It's exactly what you're talking about and you're just like, oh, my fucking God. And all you'll do all day long is feel like you're playing defense. And the days of playing offense of like. Attacking things every single day. Yeah, being lean and being able to pivot and being able to be aggressive without taking all these people down with you if you make a mistake.

So like right now, taking. advantage of every second and don't let anyone lie to you and tell you it gets easier. It gets harder. So enjoy every moment and as much as you can build now and save so that it will be a little easier when as you get older is the way to play it. Do you feel like with social media too? I feel like you've had to evolve before and after social media. There's even more to do.

What year did you like, what did you start? Do you think the start? A biggest loser? Of being a public figure. Being a public figure, yeah, that's a good way to put it. God, I was 30. I was 30, so 13 years ago. Wow.

Yeah. So the biggest loser was the first way that you kind of got out there? As a public figure, yeah. And what were you doing before you were a public figure? I owned a sports medicine facility. Like, I actually am a trainer, which I know is shocking. I'm like, certificated. I actually trained people.

It was a whole thing back then. And I'd been doing that since I was 17. I had like a three-year period where I got a really. a quote, real job, never made less money, never been more miserable. Got back into it at 27, so 17 to 24, 24 to 27 desk job at a talent agency, hated it, 27 to now back into training. And so, yeah, I ended up on loser at 30. Have you always had this big charismatic personality for television?

God, I love you for saying that. I think that I definitely just don't give a fuck. and I didn't set out to be a public figure so I didn't give a fuck when I got on the show and am I let us for me? Yeah. Yeah. Oh thanks guy. Fuck yeah. Thanks buddy. Okay so you know I perfect I had a you know I had a business I was and I'll never forget like I was fighting with the producers

because I don't like the way they were treating the contestants season one which was such a foreshadow and the one guy was like you're never going to work again I was like what are you're going to call every fucking soccer mom and tell him not to hire me Fuck you, man. I mean, it just, it was like. Don't you think it's, I don't want to say it's been easy because definitely like what you've done has not been easy. But don't you think it's been easier just being yourself the whole time because you never had

to, you never had to act like anything else. You just are who you are. And I feel like that's, I feel like the best people are just like you said, they don't give authentic. And they just do what they want. And then you can't really stop that. No, you can't. And I think it gives you staying power because even if they don't like you, at least they

know they can trust you. And that's something significant. It's like, well, I don't like her. But at least they know you're not full of shit. You believe what you're saying, even if they don't agree with it. And when you're, okay, have you guys ever read Seth Odin's Purple Cow? Yeah, I just finished it. Of course you did.

Of course you did. Huge reader. And we just talked about it the other day on the show. Of course he did. So my belief is that if you're authentically yourself, you're inherently a purple cow because no one else can be you. They can't duplicate it. Exactly my point.

That's very true. So you are a purple cow. As are you. Thank you very much. Can you explain to the audience what that means? I just saw anyone who hasn't read the book. We'll try to put it in a nutshell here. It's basically like the analogy he uses is that like I think he was driving with his family.

And then he saw a herd of purple, not purple cows. He saw a herd of cows. And at the beginning when they saw they're like, oh my God, they're so excited. Look at all these cows. And they kept driving by it. And after time, like, I have the cows. And then like they got to the, they kept going. And it was, it got boring.

Right? because they're seeing the same thing, everything. So he was making the analogy that if you're a purple cow and you're in a huge herd of cows, that stands out and it's something you'll remember, it's something you'll talk about, it's something that other people can't duplicate. That's like the whole, in an international. Remarkable as in you will remark upon it. So, and that is so difficult to do because for you,

what's interesting about how you've broken out is that, sure, the playing field, the point of entry is greater, but the playing field is like, anybody can get on it, it is so much harder to break out. Whereas for me, the point of entry was tiny, but once I was on the field, I was alone. Yeah. I was alone. I mean, honestly, what you've done, though, from the biggest loser is insane to me. Like, I want to, I want to.

It's a lot harder for you to do what you've done, though, now. It's kind of like bands. Than what I did. Like bands back in the day, like now, like, you could, if you're a band, you have to put all your stuff on Spotify and SoundCloud and all these places and you up against the world, basically. But back in the day, someone discovered you. It's like they discover you and five other people, so you have an opportunity to just go, boom.

But here's what's different about you. That's exactly right. Is that I think you entered an industry that was really heavy on the males. Yeah, that's true. So what did you do there? Well, ironically, women will respond to a more masculine form of fitness, whether it's like a TRX or, you know, CrossFit. I still believe it or not, the majority of CrossFiters skew female, which is crazy to me. But women will work out with male trainers.

They'll go to boxing gyms. Guys don't work out with women. So, you know, it's like, yeah, you had Gunner Peterson and Harley Passernack and those guys that were like the big celebrity trainers. And then there just wasn't, you know, the women in that space were much older. So there was like Denise Austin and Kathy Smith. There was no young female in the space. and it was between myself and Jeanette Jenkins, who's amazing, for Biggest Loser, and I ended up being lucky enough to get the job for better or for worse,

but I wouldn't be here with you today had I not got it, so you have to be grateful. And I was the only girl on the field. So yeah, there was one tiny little point of entry, but once I got through it, it was wide open for me. And what was it like filming the Biggest Loser? You're on the show. You're completely just pushed out to millions of people. How is that? Can you go to lunch after that without getting attacked?

Absolutely. Yeah, without a day, especially because we live here, right, so no one cares. Nobody gives a shit out here. Yeah,

no one cares. You know, it depends also on what part of the country you're in. Like New York's the best or like the northeast. Because they'll just be like, hey, love you, hey. And keep, get on their way.

So they'll like say something lovely or whatever and be on their way. Here, people specifically, and I'm sure you've experienced this, go out of their way. in L.A. to like let you know that they're totally unimpressed by you. They're like, I don't really watch TV.

I'm like, then what? Fuck off. Like, what? It's so bizarre. Like, they'll come up to you and tell you they don't watch TV. I'm like, what do you? Get the fuck out of here. It's so odd. And then in the middle of the country, like, it's tough when you're with your kids

because, like, I've taken, I take my kids on business trips and I tend to like rotate one at a time. And that part's only hard because it's like I was in a candy shop with my son and it just it's like do the kids not like it or is it just like you're like you're just doing your family moment focus on them that part's hard like the other day I was um oh my god we were in a seora buying stocking uh stuffers for Heidi my partner Heidi and my son put on blue lipstick and it was fucking everywhere you know those testers so it's like you know he's covered in blue

lipstick and I'm like trying to get it off of him we have to get going and someone's like can you take a picture and I was like just just just give me a second like literally it was everywhere and like that part and is a bit of a pain but you know whatever that's the only part about it that's tough is when you have kids you're like I just need a minute like I just that's the only part of it's exhausting you don't want to complain about it yeah but when you're with your kids you're like that becomes a little more sacred that's the only time I can be a little bitchy but I did take the picture. And it's like, what's it like navigating that? Because you don't want someone to come and say like, hey, what a bitch, right? You want people to be like, wow, what a nice person. But at the same time,

there's a personal boundary. People are not great with that, which I'm sure you've had the people that are like, you know, the golden rule for this is like, pay your compliment, shake a hand, have a moment, right? But if that individual is with their family or their kids are in the middle of something, you know, be respectful. If they're in the middle of dinner, like go up, say hello, that's lovely, have a moment, but don't sit there. So where do you work out? And you're like, I'm in the middle of a business dinner. Don't sit down and pour yourself a glass of wine.

I've had that happen like a million times and I'm like, I don't mean to be a bitch. This is what I say to Michael. I don't need your whole life story. It's, right? I mean, and you don't want to be rude, but there is a boundary where you just can politely be like, I'm so sorry, I'm right in the middle of dinner. But it's just a pleasure to meet you. Would you like a picture?

You know, so you can kind of just, okay, here we go. You probably are a pro in it. How did you go from the biggest. loser to building what you have now? Like I wanted, did you know that you were going to use the biggest loser as a foundation to build a brand or was it something that you fell into? Like, how did you go about that? Well, um, okay, so at, uh, I own a sports medicine facility and at that time, the way to push out your particular methodology of fitness and to build a fitness brand was to be a, quote, celebrity trainer and have tips in like, okay magazine, right? And, and, and, and, and, and, and,

And at that time, it was a Gunnar Peterson and a Harley Pasternak and what have you. So I ended up, one of the guys I worked with at this talent agency was a client at my gym. And he mentioned biggest loser to me. And I was like, really? I mean, the biggest loser. And reality TV, you know, it's debatable, whether it still is, just is void of any kind of redeeming qualities. And that was when things like the swan, this is so important. I remember Swan.

I remember Swan. It's just totally like how do we exploit people? How do we humiliate them for the sake of entertainment? Okay. Like the Swan and things of, and I just, I don't, I've never watched reality TV. So the fact that I would end up being a quote, reality TV personality is shocking to me. Because it's kind of antithetical to like everything that I am. But, you know, so I went in and I think it was my attitude where I was like, you know, I was very laissez-faire.

about it because I was like, why is the show called the biggest loser? And they're like, oh no, it's going to be totally inspirational. And it wasn't. They intended it absolutely 100% to humiliate people. And then season one, when people lost weight,

like we had a guy lose 100 pounds in three months, which at that time was like, it was amazing. It was amazing. It was, no one had ever seen it before. Then the producers were like, wow, oh my God. Like, I wonder if we have a weight loss brand here. and that's kind of how it started.

But I had been told like, oh, this is going to really help you blow out your gym. So at that time I thought that I would brand my gym, Sky Sport, and Spa into something like a curves. Why do I think that Sky Gym has Jackie Warner? Because I sold it to Jackie Warner. Got it. Okay. I knew that I had seen Sky used to have a reality show. Were you on that?

Nope. No. I sold it to Jackie. Got it. She made it a reality show. Got it. Okay. And unfortunately destroyed the business.

But I wasn't in over anymore, so there you have. Water under the bridge. Water under the bridge, exactly. So you went on to brand that gym. I thought I was going to. Okay. And then I realized that the brand was going to be made a person. And I had an agent.

I ended up hiring a licensing agent who became my business partner. sounds a lot like your relationship except we're platonic and we're more like brother and sister not sleeping together husband and wife right not sleeping together um and uh so he really had a mind for business and i was capable of doing what i do best which is you know helping people get healthy and together we had a vision and worked to build that and he looked at like rachel ray what is rachel to food what is susy ormond to money because remember this is 13 years ago. What is Martha Stewart to

homemaking? What was Oprah Winfrey to lifestyle? That's what our goal was for me with fitness and health. And the world changed so much in the last 13 years that we got some of it done, but not all of it done because those platforms and those traditional pathways changed, obviously, dramatically.

And it's my fault because I didn't pivot fast enough. I look at you as like such an icon and a role model. I don't know. I think you're pivoting so fast. I feel like you felt like. So what do you yeah, what do you, I don't get, I don't know what you mean when you say that. I'm a different generation, right? And I've learned so much from millennials for the better. Um, I find them actually to be, I find them to be so liberating and refreshing. Um, and I find that the reason people bag on millennials is millennials didn't buy into that same bullshit of this is what you should do because those avenues weren't available.

So they found a way and jumped the line and everybody else is pissed about it. And I'm like, God damn it, that was brilliant. It's brilliant. Well, what's interesting is like I think Lauren and I are like right on the cuff, right, 30, 31 years old. No, you're flat out millennials. Yeah, but I think like when you- No, millennial, 37 is the cuss.

But when you see our younger sisters and generation, like they, they're so far ahead of us in terms of their technology, it's insane. Yeah, I feel like they, like, we go to them now. We're like, okay, what's the cool thing to do? Like, there's stuff we know, but they only, they grew up with all this stuff. Like the internet, basically Facebook came out the first year we got to college, right? Okay. I see what you're saying. They've grown up with it. Like, they're on Snapchat, they're on Instagram, like all through high school, all through middle school. I guess what we're saying is we look at them, like, I guess you're looking at us. Okay. of looking at everyone like that.

But the way that I, the way that I look at your generation, right? So for me, when I look at social media, that wasn't the way Xers handle things. Like, you take a picture of yourself,

you post it, you're an asshole. Like, you were an asshole. You were like, a conceited asshole. Like that, it was,

you were an asshole. Like, I just could not wrap my head around social media. I was like, I don't, like, this is my perfect life.

for this is my perfect. And even though that isn't necessarily the way to be successful, so much of it was that and I just couldn't get behind it. And my business partner is like, you have to do it, you have to do it. And I was like, bullshit. Everybody on YouTube wants to be on NBC. Boy has that flipped. Nobody watches NBC.

Everybody watches YouTube. And that's what I mean by my lack of vision and my obstinence to really comprehending that medium. And now when I look at millennials, they're like here's a picture of me and all the other ones are like you look great like it's just so

different and it's so much more cooperative yeah that's the word I think a lot of I think maybe in when you were coming up in your industry there's like a lot of competition

right and since you only have that yeah it's vicious I think people bitchy to each other yeah like the only way that I think we've grown and that she's grown is by collaboration

and I think people realize that okay it's the internet like you're not going to corner of the internet. I used to have a marketing business with a buddy of mine. And I just, I always told him, like, you don't have to be worried about someone coming into Google. Like, it's the world, right? You're not, you're not segmenting to 20,000 people in this market. You're segmenting to hundreds of millions of people. You're not going to corner that market. So it's okay to collaborate. It's not two gas stations next to each other competing. You're competing with the world.

That's a perfect way to say. And I think it also has to do when you say, when people are like, you look great. It's community. You're having this community on the internet and this corner of community. But, but to me, you have a community that wants to support you and come on and say you look great. It's a little bit different, though. And so what's interesting is on Instagram, my audience skews younger. So they're the 24 to 35 to 34, just a little more than the 34 to 40, whatever it is, 45 or that next 10 years. On Facebook, it skews a little older. and it depends on which medium I'm speaking to the audience in,

but there's never a moment. Like if I turn around, Xers are the self-deprecating generation to a fault. And I've learned so much for millennials that instead of just negating everything, which is what you were taught to do and made you likable and, quote, down to earth and relatable, even if you didn't think that you, even if you were like,

I'd fucking crush that. You would never say, you'd be like, oh, it was okay. There was room for improvement. And you just, it was just what you kind of had to do. Millennials have taught me to be like, just at least find the middle ground of like, thanks. I feel good about it. And I, and I've, as I put my toe in that water, I'm like, water's fine.

Everything's okay. It's fascinating the way that if you, if you can stay open and learn, you know, from both generations can learn from each other, that's how I've managed to begin evolving our brand into more of a digital media. And so now we're working with Apple and Google and Amazon in the days of NBC. You're done. Done. No, we had a, we had a big YouTuber on the show the other day. And she, her goal was to be an actress, big actress. She wanted to be movies, one of the shows. And now her YouTube videos are getting like 20 million views, 14, 15 million views. And I'm like, and I said I was like, why do you think it's just in your head that that was your goal?

Because you're getting more views than what any of these shows are getting now. By yourself. Easily. Yeah. Yeah. I mean, I want to know more about how you're taking younger kids and bringing them on your app. Are you utilizing Instagram because you said it's younger? Are you going for Facebook and going older?

Both. Both. What are you doing with the app? You're doing both. Both, but the way that we're discussing our marketing strategy for next year because we just launched it in the beginning of this year and didn't want to put a ton of money behind it because I've learned my lesson with this is let's say you put a ton of money behind it you get a bunch of people to sign up and they don't like it they don't come back and they leave that's it now you get

one chance you blow that chance there is not a second chance it's far less forgiving so again this is where it's more difficult for you guys your generation right so we kind of were like all right We've become the fast follower, which you will completely appreciate. So in business, you know, we used to be the first, right? We'd run into the brick wall, knock ourselves bloody. And then somebody else would watch and be like, great idea. I see now where they went wrong. Let me tweak that and they would sail through the hole that we made in the brick wall.

So this time we're like, let's start it. Let's watch what everyone else is doing wrong. Let's see what everyone else is doing right. And now we're like, we've got a rock solid offering. Like Google and Apple gave us best app of 20, best. one of the best apps of 2017. So now we're looking at strategy to market. And I literally got on the phone with this company that manages ad spend.

And I was like, I want women, give women of every ethnicity from 25 to 45. And the reality is I only want 25-year-olds to see 25-year-olds. And you can tell me it's wrong all day long. But if I can get them to the platform and I can get a 45-year-old to the platform, I won't get them, a 25 year old won't see a 45 year old and be like, yeah, I'm going to do that. And a 45 year old won't see a 25 year old and go, yeah, that's for me. If I can get them both there and then they happen to cross paths and say, oh my God, you're doing that too, then I can almost hide the spinach of the like, it's for everyone.

But yeah, I'm very carefully marketing to each demographic in a unique way on a different platform with a specific message. And it's different for every single one. So what can someone expect, if say they're talking, 25 years old. What can they expect when they go on the app? What's like, walk me through when they get there to when they're done? Of course. Well, the cool thing about the app is that you can utilize technology to personalize someone's program. And it's the first time I've ever been able to bring a product to the masses where you can be a personal trainer because that's truthfully what I am. I was a personal trainer like one-on-one. That's how I would work with someone. And you put a

workout in the world, it's finite. You know, you can say, here's a modification and here's a progression, but you cannot say, oh, your knee is bothering you. Oh, in real time, that's too hard. Oh, you only have 10 minutes. Oh, you don't have this equipment. So you sign up to the app. You can take fit tests so that we can monitor like your progress. You take weekly selfies if you choose to or not. You can pick a program of which there are 15 right now. So there are, I want abs. legs, I want booty, I want upper body. I just had a baby. I'm getting ready for my wedding. I want to run a 5K. We're adding yoga and kickboxing all in the next year. There's a 90 day weight loss program. There's a last 10 pounds program. So you have options to choose all of those. And in real time,

you can see each workout, play your own music, say it's too easier, it's too hard, and the algorithm will automatically default to the moves I program to progress or modify. You can go and you can select a workout generator. So you can say, I just want a one-off. Just try. I just want a one-off. Just train me today. I want a total body workout. I just want cardio. I want only lower body. I have 10 minutes. I want 45 minutes. I want it to be hard. I need it to be easy. And I can literally create your workout because there are over 600 exercises right now and each one is programmed. So I would say like, this is a level two exercise and this can go into either total body or upper body. And is it you doing the workout with them or is it all of it? Me. It's so you're, you're

kind of like doing the workout with them talking to them the entire time so i talk you through it i coach you through it i can modify or progress it for you if you need it you tell me exactly what you want that every move is demoed and so you customize your program or your workout in real time and what about eating so there are five different meal plans okay um food for me is very much like a religion in that i respect everybody's personal choices but there are two universal rules you cannot get round. Number one, you cannot overeat, period. I don't care what someone's told you. I don't care if it's avocados and walnuts. Like, if you overeat it, you'll gain weight. So the amount of food you eat matters. And the quality of the foods you choose matter. So if you want to be paleo,

that bacon needs to be organic. Sorry, it just, it just does. And if you want to be vegan, you cannot eat soy. You got to get your nutrients from clean sources. So there are five different meal plants, both quality foods, both controlled with calories, and then it creates recipes based on your choice of macronutrient ratio, as in vegan, paleo, keto, gluten-free, omnivore and so on. So going into this health stuff now, because we haven't even, we haven't touched us at all. It's dense. Sorry.

It's so dense. No, it's like, I love it. What do you think, I don't even want to go into like this, but what do you say the, what do you think the biggest or the worst advice? That you hear people giving to people because you've been at this a very long time now and you've seen everything. Staggering. There's like three things that you hear all the time that people are pan-a-hast good advice. It's like, let me pull out my scroll.

I know. It always involves diet because bad advice with diet can really take somebody down a shitty path where they can not only not get results, but they can damage their metabolism in the process. And when you're making sacrifices and you're not getting results, it's so discouraging. And it makes people believe that it just can't be done. And that's why taking informed action is so important because it yields those results that keep you motivated. And that's the how-to of believing in yourself more or having these small successes. So bad advice about fasts and cleanses and ketones is just dangerous shit.

So now it's the keto diet, which is basically Atkins from the 80s, re-skinned and marketed to a millennial generation. I feel like everything's another version of something that's already been before. So I'm like, I guess I'm looking for something that's been consistent for you. You're exactly right. So what is consistent would be common sense with your food choices, not overeating. And, you know, the most dangerous advice is anything involving a fat diet, whether it's a master cleanse, a keto diet.

I mean, again, if you're vegan for ethical reasons, like, I guess, it, but the reality is it's not the healthiest. Plant-based is fantastic, but we still need as humans some animal-based protein, particularly as a woman, we need more iron. For men, it's actually better a vegan diet because you guys don't, forgive me, have a monthly period. Thanks. Thank you.

Appreciate you. You don't have to bleed. Okay, yeah, you don't have to bleed. So you're not losing iron every month, so you won't become anemic. but they're showing that the constant intake of iron builds up in our bodies and can cause hardening of the arteries from men. You know what's interesting is my dad and I got to go get this checked out. My dad's getting a little older and he has to every once in a while go give blood to limit

the amount of iron and it's not enough I've told you that. So I got to go get that checked out because you're right. It causes harding of the arteries and which is you're basically like your insides are rusting. That's why men do better on vegan. women become relatively unhealthy, anemic. So you just think it's just lifestyle every day waking up. It's lifestyle and common sense and just understanding the simple math, right? I agree with you.

Okay, fat is stored energy. If you eat more energy than you burn in a day, you'll store it as fat. It is that simple. Not saying it's easy to be healthy, but I am saying understanding it is very simple. And the crappy advice is always someone selling you a load of bullshit about, well, you can eat all the fat you want. if you just don't eat gluten or it's or oh you just go plant based and it's the awesomest thing it's like no it's just it's common sense okay so what's a day like what did you eat before you came here

what's a day in the life for you with food and workout um so for me in the morning i kind of go back and forth i have like five breakfasts that i rotate depending on mood um so sometimes it's like organic yogurt and organic granola i'm obsessed with that love crunch granola i need to try that what crack dude no don't do it to yourself you will not stop eating it's so good but is it like healthy can is it something it's organic so again right it goes back to just don't overeat it okay so it's sugar and fat but it's not it's and oats and what have you it's organic it tastes great so it's not chemical garbage if you don't overeat it you'll be fine it's hard to do so i put like a quarter of a cup on um this organic Greek yogurt and that was breakfast today but sometimes it's like

two eggs over easy on whole grain toast. Dave's killer bread is a brand that I like. I love that brand. It's so good, right? Yeah, it's really good. Oh, my God. And then sometimes it's like a protein shake with bone, bone broth protein powder from Dr. Rex.

I like that brand. I like that brand too. It's a really, he's a good guy. I feel good about myself after hearing your breakfast. Yeah, I know. He's a good guy. And so I'll do that sometimes. And other times I just get lazy and I have like two.

to nature's path, organic waffles, some grass-fed butter and coffee, always coffee. And that's usually what breakfast looks like. Lunch is usually some sort of protein salad, chicken. Like, for example, today I'm meeting one of my coworkers at LaPan, and I'm probably going to have like the vegan keesh, only because it doesn't have a million calories like the other one. And then the cheese plate, so I get to have the cheese plate

because it's so good. And then I'll have like probably beef jerky as a snack like an organic. Like country archer is a good brand that I like. And then I have my, we're all going to see Star Wars tonight. I went and saw it last night. How was it? Amazing. No.

It was amazing. Tell her the truth like you said. No, you said. The last one I thought was like. I thought it was amazing. I'm a big Star Wars fan. Me too. I went late last night and did it.

No, it was amazing. I thought it was amazing. But then I said I have to process some things. I'm going to get on Saturday. He said it was a process something. Okay. Because the last one I didn't. I was like, I didn't love the casting.

The last one, they had to, like, get people fired up about it again. Okay, yeah, like the guy from girls, like, I get it. He's super cute, but, like, a bad guy, I can't. Every time he takes off his helmet and he's supposed to be Kyle Red. Adam Driver. I'm like, yeah, I'm like, that's the guy from girls. I can't get around that. He went by himself last night.

I was pumped because Mark Campbell's back, and I feel like he's, at least from my, like, what I think. I feel like he's been a really good dude. Okay. He's, like, a cool guy, you know. All right. And so I feel like this is, like, really redeeming. for him he's like back as Luke Skywalker you know because like he got really typecasts for a while no you're not wrong you're not wrong you know and like I don't know if a lot of people know this but then he

started he did a lot of voice acting so he like play the joker or for Batman for the cartoon although I didn't know that you know like the Batman cartoon yeah of course I do so he's played the joker all these years that's his voice and so like I just feel like it's cool because he's got like you know he's like you know so and John Travolta got on Pulp Fiction and got another chance kind of like that kind of like that too young to really appreciate that he was super cool and then he was not cool at all I didn't know that. It was like, look who's talking to with Kirstie Alley, and that was kind of the low point I did.

Then he came back on Pulp Fiction. It was like the Mac again. So this could be Mark Hamill's like Pulp Fiction of sorts. I have no idea what you guys are talking about. I was at the Beverly Hills Hotel having a glass of wine. I didn't even try to. I don't know. Princess Leia died.

How's that working out? Like you, is it how they pull that shit off? I don't know. I don't want to ruin anything. I'm not going to go. Okay, okay, okay, okay. No, he like, well, he like, well, gets nervous to ruin anything for anyone. Like, I didn't appreciate it.

the way they offed Han Solo. I thought that was anti-climactic last year. I was like, really? But you just dumped him off a fucking bridge. I was like, really? Like, we're not going to have it. He felt like a limp like... Yeah, dude, what the fuck.

And remember when they froze him in that carbon thing? Like, back with Jabba? Like, that shit was dramatic. Yeah. Like, where was that? That, you know, do you know what... To go on another tangent, you know what my... We were talking about assholes and, um...

Yeah. There's this... There's people on Twitter already right now, like, ruining... Don't go on Twitter. They're ruining the end of the end of the end of the... the movie. Those bastards. We were talking before about like how like people are assholes, like the majority.

Oh my God. Yeah. Let's let's talk about it. Because we were like I was trying to tell Lauren like I just need to know what she's going to have at the movie theaters and then you guys can talk to. Oh, sorry. Sorry. I wanted I need to know.

Do you have popcorn? Do you bring your own? What do you do? Listen, who gives a shit about the popcorn? Let's go back to. I knew you were going to say that. But I let my kids like like I let them go there. Yeah.

Because you know what? At first I thought I was going to be such a freak about their food. And they're both like. super fit. They're active all the time. So I try to remove chemicals. But when you're at the movies, you got to let them have a little experience.

Or otherwise, they're going to grow up and be weirdos. They're going to be like, I never had a fucking ICA. I ate my life. I used to have friends that would like, you know, their parents were so crazy on them. And then they'd come to the house and they'd like, rage. Yeah.

Yeah. What do you want all that stuff? Like your charms. Yeah. Yeah, you can't. I know. So how is it having kids and being such a boss and building what you're building? Like, tell me, I want to know,

because we're getting ready soon. They're gangster. You don't even get me any ideas. Like at first, at first when you first have kids, you're like, what the fuck have I done? And then you literally,

you're like, can I return it? Like what? You know, and we did get two at the same time because we adopted our daughter and my partner had our son. So,

you know, that was shitty. But like, now they're kind of gangster. Like, I kind of like them now. How old? No.

You know? Five and seven. Okay, so like what are the years? So it's like one to three? It's a huge pain. It's a fucking nightmare. Like you wish you were dead.

It's just, you're like, oh my God. It's just, it's brutalizing. Why? It's like, can't you get help? It doesn't even matter. Like, just every experience is a hell right, especially if you have two kids. So, like, something that should be so simple

that has never fucking even crossed your mind, like an elevator button, can turn into the most, like, will literally turn your stomach. You'll get an ulcer from approaching an elevator because of the war that will occur. Someone wants to press the button. Yes. Deathcon won over a fucking elevator button.

Like literally, I have grabbed both of them and held them like up. I've had, and just been like, I will fucking kill both of you. I'm pushing the goddamn elevator button. Who's more strict? You are your partner. Oh, me. Heidi's like, every day is fucking Disneyland. Me, I'm like, go to bed.

Eat that. How do you? Because I fucking said so, that's why. I feel like, you know, like I grew up with, like, a tough dad, the old Navy guy grew up a long time ago. And, you know, you grew up tough. Like, how do you, now, everyone's so soft, I feel like. Oh, it drives me crazy. Oh, my God.

I can't. Like, I don't get it. I got in trouble on a podcast once I was like, do you, like, do you like, hit the kid? Like, do spank him anymore? Like, you can't do that, you know. You don't ever want to do. You don't. You don't do that.

But the only reason, because I literally said to, because we got a parenting expert because I was like, I'm going to smack them. I'm going to whack that kid on the ass. I mean, like, he just, he, like, vandalized someone's car at school when he was three shit in the middle of the playground. I swear to God. Shit in the middle of the play. And, of course, Heidi didn't tell me, right? So the next day when I took them to school, they're like, how's Phoenix? And I was like, he's fine.

Why? And, like, five people, right? So finally, I go to get my car and this sweet kid named Sean who, like, helps with the parking, whatever was like, I cleaned up your boy shit yesterday. And I literally was like, oh, my God. God, Sean, you're joking, right? He's like, no, my man, you shit, right in the middle of the play. And I fucking called Heidi, and I was like,

you didn't think to tell me? You let me walk into that literal shitstorm? I got the stink eye from everybody at the school. You didn't think to warn me our son shit in the playground? Oh, my God. Oh, he's just a beast. Where were we? So I literally said to the parenting person, I'm like,

he needs a smack on the ass. I'm telling you. He needs to feel the fear. And she, you know, She's like all you're doing is role modeling. Yeah. Aggression, which is exactly what we don't want him to do. So, but every now and again, he gets the arm grab.

You know what I'm talking about? My mom was a black belt and she never like, I never got like, but like she would have this little like little like twist. Me arm twist. Yeah, I'm a black belt. Yeah. So was she. Oh, you guys would like each other.

She was like breaking bricks and shit with her head. Yeah. But I would be, I needed it because I was out of control when I was a kid. You need to feel contained. Well, I would be like, you know like when you're smart. That's why. Do they go into the. You know, if you're like Nordshams or something,

and the kids, like, go inside the, like, little clothing racks. I'll be in there. She could never find me, and so I'll try to get away, and she just twist, and then I'd be, like, drop to my knees. Like, okay, I can't do it. But you can't, you can't do that anymore. If you do that in public now, you're going to, you're going to jail. I'll definitely give them a little arm grab.

Little twist. And it's one of these. I said, stop. And they'll be like, oh, fuck, bitch is serious. Like, you know, and you kind of, just a little squeeze and the look, right? But now they're, my daughter's always always actually been pretty chill. it's son is just and it's because I'm telling you

it's the super not that my daughter's not smart but it's the super smart ones and then they they feel anxious if you don't contain them they're like oh my god I'm in control I'm three I'm four or five there's so much dynamic to this it's crazy

and you have to like you have to contain them but you want to positively incentivize it's a fucking nightmare do you know much money I've wasted on this I literally looked at him I'm like can't you just not be an asshole I have wasted thousands of dollars on this lady. But I would feel like you'd be proud in a way. Like, you know, like if they're like screwing off at school,

because you're like, you are. You are looking at him. You're like, maybe you don't want them just sitting there like a meager mouse. You want them, you kind of want them doing their thing. Yeah, you do. And like, like, literally, like, I try to, we go over, like, when, so he had this special today, right, for the Christmas,

whatever the fuck, sing. It's like, just, it's the worst. I don't understand. It's so bad. It's like every rendition of every song is just butchered and murdered. It's like, it's just, if I was a snowmere. It's just fine.

So, you know, they had to do this dance and my son was pissed because it was like a step touch and he felt it was really white. And I was like, it is really white. I understand that you're upset about this. And I was like, what do you want to do? And he wanted to break dance. And I was like, then fucking break dance. He's like, I'll go to the principal's office. I go, is it a rule or is it a law?

He's like, it's a rule that we have to do the step touch. And I was like, well, fuck it. Rules are meant to be broken. I'm the ultimate God here. Do your break dance and tell him to call me. He didn't though, poor little guy. I was hoping. I even told him I'd give him 20 bucks if he did.

He still didn't do it. But that's good that I think that you're telling him to be different and to step out. If you don't want to do it, don't do it. If it's the law, now you don't want to go to jail. You have to, I mean, obviously your kids are very young, but like I get worried watching and thinking back on my schooling. The school system does not set you up to succeed. It sets you up to stay in a box.

I mean, this is a whole podcast about college. Sometimes we get in trouble because we're like, just do you, you know? Yeah. Everyone should just do you. So you're right. With kids running your business, what's a day in the life? Is it different every single day?

It is different every single day. Every day depends. It just depends what you're doing, yeah. But it's usually a hybrid of family and personal. And it just depends on what's the most pressing at the moment. So it could be a work thing that's taking up all your time. And then, you know, you're seeing the kids in the morning. and at night and on the weekends.

And then there are days when I can be like the cool mom and my schedule's chill and I can like go to their karate class and make faces at them and give them the finger when their teacher's not looking. It really upsets my daughter, which is why I do it all the time. It's amazing. You don't want your kids to like swear or do drugs. Be a crack addict and swear your ass off. They won't do it.

They literally like I got it literally if I showed you my text, Heidi was like your son does not want you to say fuck or give him the finger this morning. And so of course my brother and I were like, oh, fuck. Fun parents. Really fun parents. I think it sounds pretty fun. It's interesting. Like, I want them to be fucked up, but not so fucked up. Like, so fucked up that they're funny, you know, and smart and interesting.

But not so fucked up they can't hold down a job or have a relationship. So it's a fine line. I'm hoping that we really strike a balance with that, but we won't know. I'm guessing for another 20 years. So we'll see. How much of your day is fitness? How much do you spend working out? Four half hours a week.

Four half hours a week. Yeah, because it's just, dude. busy but you look you look like you're in the gym like I mean people I mean when I walked in I was like you're so fit oh you're so you're so sweet no like four half hours a week is but that's maintenance so muscle memory it's yeah if you if you've eaten well right maintenance is predominantly food anyway weight loss is exercise but maintenance is just don't eat too much it's very simple fitness again is like four half hours a week training the right way and I don't have a problem doing what's the most effective.

Whereas you might say to me, what's going to be the most effective workout? Well, it's the one you're going to do. If I say do jump squats and you would rather jump out of this window right here, then that's not going to work for you. But if I tell myself it's four half hours a week, then I can go in and do jump squats and get the most for the time I'm spending. And is it strength training that you like?

It's a combination of, what do I like? I mean, I like parkour classes. and MMA lessons and I mean on a yoga class and a spin class but what's going to be the most effective it's going to be hit training plyometrics resistance training with free weights body weight training like intensity do you train yourself yes but I do work with other trainers and because when I train myself I'm lazy ass yeah that's I mean I think that's the most important reason right you have to have a good trainer but it's having somebody that you that's holding you accountable and like pushing you pushing you

What about your partner? Do you guys train together? Oh, God. She fucking won't train with me. One time I was trying to get her to. Oh, my God. If you were around me, I'd be like, she doesn't want to train with you? She hates my guts.

She literally will, literally, she'll just leave. She'll just walk out and leave. So, yeah, no. She doesn't listen to anything I say, actually, which is so frustrating. Does she do that to you? Because, like, that's nothing. Not a fucking word I say. I'm like, how many times do I have to show you that I'm always right?

And it's like, oh, my God. My God. See, I knew we were going to fucking get a lot. I knew it. And then she'll say no one's ever always right. I'm like, fine, then. You know what? I'm never wrong. Which one does it need to be here for you to get it?

You know? The first fucking time. No, it's never going to be the first time. I mean... Tell her what you said in our wedding vows. What did I say? You said a lot of things. I wish that you wouldn't go through the asshole to get to the brain.

No, I said like basically, like I promise to stick around every time you decide to do the things, the absolute, the hardest goddamn way possible. That's exactly what she does. It's exactly what. what she does. Is she involved in your business at all? Oh, hell no. She's like a gardener, dude. She's a fucking farmer.

Wow. So how did you guys mean? I want to hear the whole story. Oh. It's a whole different podcast. That's a rough story right there. She was dating someone else. I was dating someone else. And

the person she was dating the person I was dating were friends. Oh, drama. But it wasn't But you know what? It's okay because now you guys have like fully like kids and everything. Justified it you think? Yeah. Nine years later.

Yeah. There's a similar story for Lauren. I feel like I'm justified now. I was like, listen, we got married. Like you can't be mad about it, right? It was meant to be. Yeah. It was serendipity.

That's what I said. And when her ex-girlfriend broke into my house, I swear to God at like 1030 at night. And we were in a compromising position. I mean, I did say, I was like, well, if it's. any consolation, I do like her. And Heidi just fucking slunk out from behind one of my chairs,

butt-ass naked, caught dressed and I was like, well, call me later if you need a place to stay. And here we are right. Nine years later, we have two kids. I wouldn't fucking break into your house. I feel like broke into my, well, here's the thing. I did leave the door unlocked. But I didn't think she was going to fucking find out

she like went, broke into her email, found out where she was, like, through the fucking door. It was amazing. You guys are married now so she can't get mad she's got to get over it that's a who i don't know we neither one of us have seen her and what about your podcast um that started off of a radio show okay f i which was an a m station here in l a gazillion years ago um and it was like a little like take a collar kind of you know i need to lose five pounds and then it just became kind of this irreverent riffing uh with my podcast producer and so we do

fitness segments, nutrition segments and then it's kind of stories about what's going on in our life and what have you. That coin is cool and fun and overarching is yours because it's fitness based. I love it. Podcasting's fun though because you get a meet, you know, like we didn't, we weren't doing the podcast, we were sitting here talking about people being

assholes, right? It's true. And so like my favorite thing about the podcast is the amount of people you can connect with, you can reach. You know what I mean? I mean, so authentically yourself. It's a great outlet for self-expression. It's a different medium. You don't have to dress up. You're not,

you're not leading with your looks. Although you look great. No, I should have seen me. I didn't dress up. You should have seen me yesterday. No, no,

no, no, no. Normally I'm like a schmigel from like great Game of Thrones. No, not Game of Thrones. Lord of the Rings. Whatever.

You know what? She doesn't watch a game, does she? No, she did like that one. Andy Circus is also playing, you know, in Star Wars. He did Smeagle.

I don't know what you're talking about. I'm a nerd. I like podcasting as a medium. She watches Game of Thrones. No, but she gave up on it. She quit. I kept going. When?

When did she quit? She just quit. I got a little bored with it. Where were you when you quit? She was like recently. Like, she was like, ah. I'm like, how do you quit now? Season what?

Season what were you in? Like the recent season? The recent ones. Yeah, it's weird. It's too much dynamic. I'm tired. You got this far in and gave up now? Yeah.

You got, I mean, the season to have pulled that shit was in the beginning when there were like a thousand people and we didn't know who anybody was. It's too confusing. You're doing that now? It's, you know what? I feel like I'm so obsessed with my business that when I want to watch TV, I want to zone out and watch Real Housewives. Like I want to see Ramona's crazy eyes. I feel like I don't even know if I really want to be watching anymore, but I'm vested, right?

Like I'm in this far, so I'm going to finish it. You're that into it? Winter is coming, motherfuckers. Winter is here. Winter's here. Winter's here. They have a dragon. It's a whole fucking thing.

All right. Although I was underwhelmed with Walking Dead. Do you do that one? I don't watch that either. I'm really done with it, but I've been, again, I'm in so far. that I'm stuck in it. This season I thought sucked. And I was so disappointed.

Like nothing freaking, why did I say freaking there? Say fucking like a... Hey, watch your language. Yeah, watch your language. Shit. Where can everyone find you? Pimp yourself out.

Tell us what I. For the three people that don't know you. Yeah, for the three people that don't know you. Honestly, look, if you want to work out with me, the app store, the app is the best way of doing it. And we're doing a New Year's special. But don't you have a link? They should go through your link.

Yes. Well, I have, I interviewed you on the blog. Right. You can go to the blog. Yeah, they should go through your link. And also we did a giveaway on Instagram where three people won. Right. So you can definitely look through that.

But I want to know like your podcast, your Instagram handle, your website. Give us like all like, like, pimp yourself out. It's all an Apple. Google. Google Play. The podcast is there. The app is there. But you can also find it through the website, jilliamychles.com,

which is just a squeeze. page for like the blogs the tells you where to go for everything points to everything i did get to do something fun and i promised that i would do my best to um pimpe it out so um amazon this is something you should do uh amazon is just starting a favorite things the first person they got to do it was Oprah amazing i'm the second because it's they started low they started low exactly yes and i'm the second person that's doing it it's like a skinned page of your favorite stuff. And so because New Year's coming up, they were like, okay, we'll have Jillian do it.

It's like Amazon.com forward slash Jillian Michaels. Okay. And I should put you in touch with Sarah over there because this, you crush this. Is it like a shop page? I have like my, my shop. I don't know if it's the same kind. Okay. But now it's skinned.

So like they literally, you'll have like, you'll have your brand on it. Banners, a video. They put your whole brand and beautiful. All your favorite stuff. So like all my fitness stuff. All my. And it's you handpicked. Everything.

Snacks. Exactly. Like my favorite workout gear. I'm going to go look at your snacks. But you, you'd crush that shit. They skin it for you so that it's like specifically for you. And then they drive traffic for your avenue.

So people searching fitness will get driven to my favorites. That's awesome. It's really cool. I'm going to go shop all your snacks. I do have good. I'm going to go put them all in your snacks. We had a meeting yesterday and this is a tangent. But basically like the meeting lost all credibility for me.

And I just zoned out because the guy basically. at least at am he told in the middle of the meeting he's like amazon doesn't drive any traffic and i was like done i'm like i'm out i was like dude i was he was he is he high is he maybe he's addicted to perciss i was like do you live on earth like amazon doesn't drive traffic he's like amazon doesn't have enough volume michael has been talking about that for like 45 years and i and i remember my eyes just glazed over and i started just thinking about like star wars and what i was going to do later and what i was in order what's next for you oh my god um God, we have a fitness platform, which is a streaming platform called FitFusion.

And it is literally like Netflix's first generation right now. We have existing content that people have put on the platform. That's also an app and Roku, Fire, Amazon, Google. But what we're doing right now is a raise because my goal is to turn it into a lifestyle channel and be able to go to influencers and give them programming because the app exists in Comcast, AT&T, but also totally Apple TV, Roku, all these other channels,

and say like, all right, you're a rock star in all of these mediums. However, I can put you in search. Like just what you were saying, collapse with all these other experts who becomes like a record label like Rock Nation, but for influencers across lifestyle brands, like food, fitness, wellness, well-being.

and essentially give them programming. So right now it's like 1.0. We've got good distribution, decent fitness content, but the goal is to complete this raise and then shoot original content. Really cool. And continue to expand the distribution. That is a lot of work.

That's my long-term goal. Jeez, you got a lot on your plate. No, I love it. It's fun, though. You're amazing at it. Thank you so much for coming on. You are just such a gem. Thank you.

No, you're the boss. You got to come back on. Maybe bring your kids. Oh, shit. You're fucking kidding. You can't handle that. Wait, just a few things before you guys take off. Do you want a short email from me?

Tipsy Thursday is a quick email with lots of value that includes five tips from me. Favorite song of the week, show, book, wellness tip, random tricks, and lots of easy beauty hacks. It's super short and just a little TSC app or teeth for you and always juicy. To check it out, go to the skinny confidential.comfew. and click Lauren Everett's and then click subscribe. Just drop your email in the box and you will get the next one. Secondly, as always, giveaway time. To win a TSC meal plan, simply tell me your favorite part of this episode on my latest Instagram. And lastly, as always, if you rate and review the podcast, please, please screenshot it and email it to ask Lauren at the skinny confidential.com and we will

send you my five secret beauty hacks straight to your inbox. Thank you for your time and attention, we love you guys. This episode was brought to you by Thrive Market. Thrive Market is a one-stop shop for high-end, high-quality, and highly discounted groceries, supplements, beauty products, and household supplies. Thrive Market guarantees its customers 25 to 50% below retail on all items because it cuts out the middleman. Thrive Market is offering all TSC, him and her listeners, $60 in free groceries and free shipping with a one-month trial when you go to ThriveMarket.com slash skinny. Again, that's thrivemarket.com slash skinny. Happy shopping. I think you guys will love it. It's the perfect way to start 2018.