The Bossticks - Aerin Lauder On Growing Up With Estée Lauder, Building Her Own Legacy & The Secrets To Living Beautifully

Episode Date: August 31, 2026

#1,002: Aerin Lauder rarely sits down for conversations like this. As the granddaughter of legendary beauty entrepreneur Estée Lauder, Aerin grew up with a front-row seat to one of the most iconic families and businesses in American beauty — learning firsthand about taste, ambition, family, and what it takes to build something that lasts. Today, Aerin has created a legacy of her own as the founder of AERIN, bringing her distinctive point of view to beauty, fragrance, fashion, interiors, and entertaining. In this episode, Aerin takes us inside the world that shaped her. She shares what Estée was really like as a grandmother, the lessons she taught Aerin about work ethic, beauty, business, and relationships, and how those lessons continue to influence the way Aerin lives and works today. We also get into Aerin's philosophy on living beautifully — how she creates a warm and personal home, her rules for entertaining, thoughtful details that can transform a dinner or gathering, the beauty and home essentials she always keeps around, and why great taste isn't about perfection. Aerin also opens up about building AERIN while carrying one of the most recognizable names in beauty, finding her own identity within an extraordinary family legacy, motherhood and raising two sons, family traditions, balancing ambition with a full personal life, and what she's learned about creating a life that feels both elevated and genuinely lived-in. This is a rare and personal conversation about legacy, taste, family, ambition, and the timeless art of living well.   For Detailed Show Notes visit TheBossticks.com   To connect with Aerin Lauder click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your tickets now for Dear Media by Day at http://dearmedia.com/events.   This episode is sponsored by Chilipad by Sleepme Visit http://sleep.me/skinny to get your Chilipad and save up to $255 off a new Chilipad2.0 with code skinny.   This episode is sponsored by Caraway Visit http://Carawayhome.com/skinnypod10 to take an additional 10% off your next purchase.   This episode is sponsored by Invivyd Inc.  Visit http://AntibodiesforAnyBody.com and take the wellness assessment to learn more about helping to support your immune health.   This episode is sponsored by Boll & Branch Get 15% off your first order plus free shipping at http://BollAndBranch.com/skinny with code skinny.   This episode is sponsored by WACOAL Visit WACOAL.com and use code SKINNY at checkout for 10% off your first purchase. Offer valid for new customers only. Limit one code per customer.   This episode is sponsored by Starbucks Learn more at http://Starbucks.com/partners.   This episode is sponsored by FRE Nicotine Try FRE Nicotine Pouches today at http://FREpouch.com and use code SKINNY for 25% off for NEW customers only. WARNING: This product contains nicotine. Nicotine is an addictive chemical. Produced by Dear Media

My goodness, today is fun. We are joined by Aaron Lauder. She is the founder and the creative director of Aaron. In this episode, you're going to get to know Aaron. She is one of the most influential voices in luxury, beauty, and design. She is the granddaughter of the beauty icon Este Lauder. I mean, she really grew up with front row seats to one of the greatest entrepreneurs of our time. But she's also built a legacy of her own.

She's opened stores. She has a global lifestyle brand. and she's a mother and a wife. She also happens to be a frequent co-chair of the Met Gala. As you can see, she's very much a tastemaker. Erin Lauder, welcome to the Bostics. If you were writing the Aaron blueprint of how to host, how to set a table, how to have a beautiful, grounded life,

what would it look like? Well, I actually love a more traditional approach to life. And I actually use that when I set the table as well. I think a lot of the inspiration really comes from my grandmother, Esty Lauder, and my mother, who have both been really important parts of my life. And they really taught me everything about style and entertaining. When you grew up with two amazing figures, like your mother and your grandmother, what was that like? Walk us through that. Well, you know, Esty was an extraordinary mentor. And, you know, I called her Esty because she did not want to be called Grandma. And even when she passed away, no one really knew how old she was. And, you know, the one thing I do regret is not having the opportunity to work with her. Because when I graduated from universities, when she got older, and then took a step back, but I did watch her, you know, create beautiful products. And I would see her working at home. She always used to work at home. I mean, she went to work every day until she was about 83. And she was extraordinary. And, you know, there's so many amazing quotes from her.

You know, everything can be beautiful. If you take the time, you know, you only have one face, take care of it, a wardrobe or fragrances. And a lot of these quotes have inspired me and my brand. And I was actually at Estee Lauder for 25 years before I started my brand. So I had a lot of experience and learnings and got the confidence in the green light to start my own brand about 12 years ago. But my mother and my grandmother were so important to me and, you know, in everything that I did and do. And I still think about them all the time, especially my grandmother. It seems like she really instilled work ethic. She really did.

You know, she was the American dream. She started the brand in 1946. Her parents were Hungarian immigrants. She lived in Corona Queens. She started it in her garage. Her uncle was a dermatologist, and her parents did not even speak English very well. And she really wanted to create this lifestyle, not, sorry, not lifestyle beauty brand. And she did it with only a few products in the beginning.

And it was very clever because she created a gift with purchase. And she was a brilliant marketer. I mean, her whole idea was like, no matter who you are, every woman likes a gift. and there's a great story she was launching in the UK, and she was one of the first American brands to go into international markets. She was in the UK in the 70s, and she's at the counter,

and this beautiful Bentley shows up, and it was the Queen's lady in waiting, who said, I have the Queen's gift with purchase, and she's here, I'm here to pick it up for her. So Esty used to say, a woman knows what a woman wants, and she was so true about that, and it's kind of extraordinary.

The gift with purchase. I remember my mom, going into Nordstrom's and getting the gift with purchase, and I would always try to steal it. That was very, very genius. How did she have the eye to do things like that? Was that natural? She had an incredible intuition. I mean, she really did.

You know, she also kind of encouraged women to buy fragrance for themselves. She launched something called Youth Do. And it was the first fragrance that was really also positioned as a bath oil. Because at the time, women were not allowed to really, weren't encouraged to buy fragrance for themselves. You had to wait for someone to give it to you. So by positioning it as a bath oil, gave women the freedom to purchase it themselves. And there was this great story.

You know, she couldn't afford sampling. And she spilled the youth do all over the floor. I think it was at Saks Fifth Avenue. And everyone walked in and said, what is this incredible fragrance? It smells so good. And it was youth due, and then they had to take it. So, you know, there was endless stories like this. The question is, was it really an accident?

No, of course she was. She was the most brilliant marketer. And she did not take no for an answer. She was very strong-willed. She had an incredible, as you said, work ethic. And she was really driven. And, you know, she really publicly gave me the confidence to follow my dream. Because when I started my friend, it was around the age she was when she started hers.

And it's, you know, you have to, life is about dreams and kind of drive and passion. When you grow up with a woman like that, do you feel a pressure throughout your entire life to kind of achieve that kind of of level of success and just drive because I imagine there's also just a tremendous amount of pressure put on you as a young person trying to live up to that name. You know, it definitely puts pressure on me, but in a good way. I love competition and I love to be busy and stimulated. And you also, she used to also say, love what you do and do it well. And I think when I think about her and all that she's accomplished, I want to make her proud and happy. And I, too, believe that you have to be passionate and work hard and love what you do.

Yeah, I imagine, though, a lot of people that grew up with parents who have achieved a lot of grandparents, the pressure can maybe crush you, but to your point, if you look at it the way you do, it can also really propel you. It really can propel you. I mean, for me, it's great to keep me going. What's a memory that you have of your mom and your grandma when you were little when it comes to beauty? You know, they both always had a very kind of traditional beauty routine, and they didn't

really stray. I mean, Esty could put lipstick on without even looking in the mirror. It was amazing. And she wore more of like coral and pink lips. My mother's always worn more of a neutral. My beauty routine really probably comes from my mom. You know, we both always use brown eyeliner, black mascara. I use advanced night repair, which I've been using day and night for years.

And that was another genius concept that Esty did. It was a serum. And the whole idea was that while you slept, it would repair your skin. And then she had this brilliant idea saying, you know what? Maybe you should wear it at AM and PM. And then people would buy more of it because you were using it twice as much. She was so smart. And there are these very iconic pictures of, you know, originally it was Willow Bay and all the models like sleeping on those, you know, with little Oreo and milk next to the bed.

There was very iconic images from the 80s, the ads. And today, you know, it's a product that still continues to be one of the best sellers and we're constantly relaunching it and with new patents. And it is my go-to product. And actually, my kids use it. They've got two boys, 26 and 27. And they love advanced night repair. So it's great. It's for men or women.

You've got to get on that, Michael. You've got to be repairing your skin while you're sleeping. I always will steal your products if I get a good one. You mentioned earlier that you worked for STA for 25 years. Was she there or you worked for the brand? I worked for the company. Okay. So the brand.

I mean, I started off at prescriptives when I was at university in summertime. My uncle wanted me to work at prescriptives because it was one of our smaller brands. So I was able to really learn about all the different categories. So fragrance, makeup, and skincare. Smart. Which was very smart. And then when I graduated from university at Pennsylvania, I was a communications major.

I went to start working at Estee Lauder. And then I was there for many, many years, holding different roles, whether it was advertising, product development, marketing. And then I became creative director of Estee Lauder. Cool. And what was that like? That was amazing and really exciting because I really was able to touch all aspects of the brand. So whether it was counter design, product design, advertising.

One of my most proud accomplishments was bringing Carolyn Murphy into the brand, and she is still there today. We just celebrated two weeks ago, her 25th anniversary with the brand, which is extraordinary. And she's as beautiful as ever. It was her birthday yesterday. And I had a little birthday lunch for her. And she's just so pretty inside and out. And, you know, that was something I tested with Stephen Meisel. She came in. And, you know, we've, you know, involved the brand and did fragrance launches and skincare launches. And it was just a really exciting time for me. But I always had this dream of creating my own brand. And when I was able to do that, it was, kind of very, just very exciting. I think for me doing what I do, one of the most impressive

things about the brand is the longevity that it's had. You see a lot of brands right now on Instagram popping up and then they go away. And it feels like people don't have a long game in place. It feels very quick. Because what is it? It's 80 years now. 80 years. And it's extraordinary. And if you think about it, it was started by a woman in 1946, when many women weren't even working. at the time and from you know corona queens with a dream and a vision and a drive and um yes the brand in the company and now you know there's many many brands within this corporation um you know clinic obviously was created right after estee lauder a few years later estes he said don't wait for competition don't let other competition things happen create your own so she created clinic which

was the kind of opposite of estey lauder was fragrance free hyperalogenic silver packaging as opposed to Estillade, which was very gold and turquoise, clinic was silver and green. And, you know, it just has kept evolving and kept, you know, but at the same time maintaining the heritage and the original vision and values of what the company was created on. What do you think are the pillars that have made it last for 80 years? Well, probably excellence, quality, really understanding who the customer is and listening to them. And also staying, you know, very ahead of the time. You know, For example, Esty was one of the first marketers to put a woman in jeans, to do a serum, to have a bath oil that was positioned as a fragrance, and really staying top of mind and being

very creative with the products. And they still continue to do that across all the different brands. I think that you guys do such a good job, too, of meshing nostalgia with freshness. And we really have to have both, because our customers range and age. And there's women that have been wearing frosted apricot, which is one of the best selling lipstick shades at Esty created. So good. So good. So good. And even the name frosted apricot is it is what it is. But then at the same time, there's these beautiful new slim kind of lip products that are, you know, everyone is obsessed with. And you know, you need to kind of obviously create newness, but also maintain the heritage. Is that what you were just putting on outside? There was something you just put out. A little pink one. That's a lip conditioner. That was not one of them. But I will send you the long, thin one. It's like, it's called like, it's not a lip oil. It's a. I don't know the final name. I can't remember, but it's this beautiful new product. It's like this

kind of lightweight lip color that is really easy. And its packaging is so sleek. Frosted apricot is such a good name. And I remember my grandma having it in her little lipstick purse that I still have on our bookcase. You know that little gold lipstick case? And I swear to God, I'm going to try to see if I can get a picture, her frosted apricot lipstick is still in the purse on the bookcase. I'm sure. Because my grandmother passed away. My sister and I got a lot of her old bags. And within every bag, there was a lipstick, a handkerchief, and a compact. And, you know, Esti always was saying put a little bit of, you know, blush on and lipstick and fragrance. And she, they put, you know, my mother and my grandmother both taught me a lot about skin care routine and beauty. You know how to host. I mean,

I was looking at your Instagram and I'm talking to all my friends about you and everyone is like she knows how to host. Thank you. What are the top things that you? you do when you host? Well, I think it's really important, obviously, the group of people. I think it's really nice to invite. It depends. Yesterday was just really, really good friends, small group for Carolyn's birthday. But I do think it's fun when you're hosted dinner to mix people that don't know each other. And I think I really pay attention to the seating. I always seat the table because I think you want to make sure that everyone's sitting next to the right person. Flowers are a big part of it. I love flowers. They're a huge source of inspiration for me for my brand, for fragrance.

for candles and home objects. So, you know, depending on the season, I will incorporate different flowers into the different experience. And obviously, food. I mean, there's something, there are all these different components when you're hosting.

And food should be delicious and inviting and easy. What's the flower of the season right now that I should go get in our house here? Well, every farm stand now has cosmos, which are beautiful. And they come speckled and pink and white. So there's a lot of cosmos right now.

And obviously, hydrangea. which is beautiful. But then at the same time, there's always, you know, Queen Anne's Lays. And right now we're in Long Island and the Hamptons. And so there's a lot of beautiful flowers that have more of a country feel. But I might not use those types of flowers in New York City if I'm entertaining, for example. Are we sitting couples next to each other or do you seat them separate? Never sit couples with each other. I was wondering. I was going to ask her this. No, I mean, I think the rule is you really shouldn't. I mean, if someone's engaged or been married for less than a year, they can probably sit next to each other, but I still always break up a couple.

So Mark and Keith, when they come to one of your dinner tables, it's separated. Definitely. Okay. I like that better, though, because then you don't have the little, like, security. You have to actually, like, engage with people. I like it, too. I could use a break at a dinner table. You get a little nervous about it.

No, no, no, I could use a break. I'm good being seated apart. I just wanted to know what the etiquette was. You really shouldn't probably put couples next to each other. Okay. And it's nice to do boy, girl, or boy girl. And then if you're hosting at the person to your right, should be someone that is important or senior.

Okay. Oh, that's smart. do a dinner, I'll put my dad to my right because he's both important and senior. So I do that a lot. And I love to sit next talk to him. Does the person on the right always have to give a toast? Is that? No. I mean, I actually think it's very strange when you have a party and like someone one of the guests get up and give a toast. I always feel like that's very forced. It's very European, yeah? I think it's very European. I have a friend whose husband's very European and we had a barbecue recently and he got up and like made some speech. I was like,

that is so strange. But I think it's a very typical thing. So. I guess. I don't know. What do you do when you go to a dinner party and you get seated next to the boar? Next next to the boar. Probably drink wine. I don't know. I, you know, I love to talk and I love to meet people. I rarely find someone boring. I think that's a great answer. I really do love to give everyone a chance. And sometimes people are just quiet and doesn't necessarily mean they're boring. So I do try to give everyone a chance. I want to talk about your brand. At what point did you decide you wanted to do your own brand and how did you conceptualize it? Was it something that happened quickly or was it slow?

Tell us about that. Well, you know, it's a great question because I was always asked when I was creative director of Estee Lauder, I was always asked, what is in my makeup bag? What are the products you can't live without? And I thought there was an opportunity for me to do a capsule collection of my beauty essentials. And at the time, I thought, you know, can I do that and also do a makeup bag and a hairbrush and some accessories to go with it? Because I've always loved lifestyle.

And beauty is very much my DNA and it's my blood. But what I really love is home when you talk about entertaining. That is really what I love to do more than even put makeup on. And so I wanted to create this kind of capsule beauty collection. And the CEO at the time said, you can't do that because just because of who you are doesn't mean you could just launch your own beauty collection. So I would like you to write a business plan and a concept and really focus group this to see if people actually do want to kind of go beyond your traditional.

role at Estee Lauder. And what was exciting about this is that it gave me the green light to go and pursue my dream because people really associated me with home and style and the numbers were extraordinary. So I left the company and I stayed on as a consultant, which I still am today. And I started my own brand about 12 years ago. And we launched with five fragrances. And then soon after some home products and Bergdorf-Gubman was my first account. And now to this day, we're in 800 doors of distribution for beauty. obviously not as many for home. Homes are a different kind of distribution. But it's been an exciting 12 years. So we've got great partners. We have a lot of licensing partners, which are great William Sonoma, Pottery Barn, visual comfort, and the list goes on. When we go into your store,

because we're going to go in. You have to go in. Tell us what we can expect when we walk into the store. Well, the brand is very much about surprise and delight. And when you go into any of our stores, they all feel a little different. We have a store in Palm Beach. We have a store in Southampton, East Hampton, and we're opening up Dallas in the fall, which I'm really excited about in Knox, which is a new shopping experience. We'll go support for Boston. Thank you, thank you. And so the store really is about a curation of products that I love cross-category. So about 80% of the products are products that we make, whether it's beauty, home objects, certain fashion accessories. And then we also then layer in curated products,

that we like and finds that from around the world. So it's very, it feels like it's very edited by you and you have your hands on exactly what you like. It really is. And every store is a little different. You know, my uncle Leonard, who was also a really important source of inspiration for me for business, used to always say act global, but think local. And depending on where we are, like in Palm Beach, it's more tropical.

The store has a lot of straw and orchids and touches of corals and pale pinks. But then in East Hampton here, it's wicker, it's yellow, white-painted floor. it has a more Hampton's feeling. And Dallas is going to be very different as well. So every store has a little bit of a difference. So because our customer is very, very loyal. I mean, she really is passionate about the brand. And they're all different ages. Our customer isn't one demographic. It goes from age, you know, six or eight who loves our rose to grouse, porphy, little girl fragrance to someone who's 88. So it really, it's been fun to see everyone's reaction. So I should bring my daughter in? Definitely bring your daughter in because we have this really pretty little girl rose fragrance, which is in a little pretty bottle with a pink bow. And it's

really meant for her age and up. I think that advice that your uncle gave you is so smart. And that it inspires me a lot. I want to know what you think people in our demo are doing wrong when it comes to running their own business. I'm sure you have things that you see where you're like, well, you have to really have a great team. You know, he also used to say you're only as good as the people around you and he's surrounded by the best. You have to have a great team. You have to treat people with respect. Be kind, be supportive. And I also think it's really important to bring people in that have different skill sets than you do and really work together. I mean, I do think, you know, everyone loves, we have a virtual August. We have an online August. But because I've got about

most everyone who works with me as a woman and they want to be with their children and have its wonderful gift that we give each other to have this wonderful month off that we can do everything by Zoom, but I think it's really important to work together as a team when we're in the office, we're having meetings, we're touching the product. So I think mistakes people make is sometimes when everything just goes virtual. I think it's still really important to be together and work together. I do like a virtual August though. That's cool. That's a cool concept. You know, I do it every year so people can, you know, whether it's, you know, figure out camps or go on vacation or figure out where they want to be. And it's a really nice gift. And I love it as well. Because for me,

to be out here for three weeks is a dream. It's very beautiful. I think people think they want to be totally virtual, but I actually think over time, at least what we've experienced. I think a lot of people are actually unhappy that way, because you lose the connection. And I think it's really bad for this next generation. Because when you think about your career and learning and having mentors,

a lot of it really was like touching someone, not touching, but like, you know, having a connection. Just the proximity. Yeah, exactly. And like working closely with someone. I think about the mentors in my life, whether it was my grandmother or my uncle. There was a woman named Jane Hertzmark, who was my first boss,

who I'm still very close with. And she, you know, this has a huge job at Estee Lauder. But we worked very closely together. And every day from like, you know, 8.30 on, we were together. And I think there's something really important for this next generation to still work in an office environment and have human contact. I agree with you. Yeah.

We were talking before we started. We've done this show for a long time. And during that period of coming, we would do some remote interviews. They were bad. No, we'll never do it again. I'll never do a Skype. I think you need this. You need to feel someone's energy in the room.

You need to talk to them. People ask us all the time to do Skype, and it's not the same. You can't feel there's mannerisms that you don't see. It's so much better in person. I agree. I think humans are social. You mentioned earlier about people wanting to know what's in your bag, maybe makeup bag. What is in it right now?

Like, what's in your bag? What's in my bag? That lip product from Esty Lauder, that's a lip conditioner. In the summertime, I always have some block in my bag. I love Clinique. There's an SBF 30 and an SPF 50 that I love. I always have, what else do I have in my bag? My iPhone.

I love, you know, a hair scrunchy or clip. Keep up, Michael. And I always have fragrance. I have to say, I love fragrance. And we have these travel fragrances that are great to keep in your bag. And you'll see them in our store. And they're really for the woman on the go, whether she's traveling, or you just are going from like office to something at night.

They're great. So I always have, right now I've got wild geranium fragrance in my bag, which is a great summer fragrance. That sounds beautiful. What's the most iconic S-D-scent? The most iconic S-D-scent probably is youth do. It was a cult product when it launched.

People were obsessed with it. And Andy Warhol supposedly used to take baths in it. Madonna loved it. And the packaging itself has not changed. It's this beautiful kind of silhouette, almost mimicking a woman's body with a little gold bow. And it's so retro that it looks great all the time. And it was really what created Esty as a fragrance authority.

And it was a very funny story. She was in a taxi in New York City, and everyone was talking about youth do. And it was like this phenomenon because it was a bath oil. It was spicy. It was beautiful. And I guess the man was saying, you smell amazing. You smell amazing.

And she's like, thank you, thank you. And she gets out of the taxi. She's like, I just want to say one thing. And he said, yes. She's like, I'm Estee Lauder. And he said, yeah, right, and I'm Carrie Grant. So it was, I mean, she really created, she actually enabled women to have the power and the freedom to purchase fragrance of himself. I have a personal question for you.

You said you have two boys. I too have two boys. What are some either traits or things that you insist on or upon them to raise upstanding young gentlemen? Well, that's a great question because I am really proud of them. So first thing is being honest and working hard. Those are qualities that I think are so, so important. And I also think good manners. You know, they really do take care of me.

They hold the door. They, you know, always, I love skiing with them. They wait for me. But they're, they check in on me all the time. And I think boys, it's working hard, being honest, loving what they do. And when they were growing up, are there things that they would do that if they did, you would correct the behavior, like, you know, because I remember with my mother, she was really crazy about manners.

If I wouldn't stand up and look at someone to shake their hand, it was... I would always say eye contact. If I put my elbows on the table, the fork was coming across. Yes, I'm definitely like that. I mean, that's probably my strength and my weakness at the same time. But I think they appreciate it. What are some manners that we can get some kid manner tips from you? I think it's really important to have meals as a family.

And I think that's a great way to teach manners. And I think, you know, we always try when we're home to have, you know, lunch or dinner together. Like on the weekend, we definitely always sit together as a family. And I think because of that, they do have good manners. And the conversation is really important. And I think that that's something. And that's one of the reasons during COVID, I loved being together as a family. That to me was the best gift because we would have lunch and dinner every day together. And it was something, there's a reason why people used to do that in the past and why it worked. And it's something that sometimes people forget about. Like when people now order in and they have sushi or pizza and they're

sitting by themselves and they're eating, like, their manners are never going to be as good as if you're sitting together as a family talking. And now for the kind of reverse of that, when your boys were growing up and they started dating, what were the character traits you looked for in a potential mate? What are the things you're like, you know, because I remember my mom, she would have a real opinion about who I would. Maybe their girlfriends are going to tune into this episode. Don't tell them you like someone because I'm there. No, but I think, you know, to tell you the truth, my son's had a girlfriend. My younger sons had a girlfriend for a few years. And she was my summer intern. So I introduced him to her, not for any other reason, just that she was shooting me.

She's beautiful, talented, amazing, and we've become really good friends. And I think it's really important in life to find someone that you adore and that you respect, and that's a really good friend. And your mother can't pick that person for you. So I think it's all about your own heart. Are there traits that you would maybe caution them to move away from things that you... Probably not, but I do think it's important whoever they pick. that they work hard as well.

Because I definitely come from a family of strong women who have careers and who do interesting things, whether it's for an organization or a board or work in an environment, an office environment. I think it's really important to stay. What did Sinatra say? Can't just be a staring contest at dinner? Yeah.

You, Michael, loves strong women because of your mom. Well, my mother works for as long as I can remember, so that was all I ever saw. Sometimes at the point where I'd be like, where's my mom? But it was good. I appreciate it. And it doesn't have to be in an office. It doesn't have to, you know, you could pick three or four great organizations or boards or get involved with the school.

I mean, work doesn't have to be so black and white because, you know, I think it's really important just to have things that you're interested in and passionate about and get up and have a purpose. No, I like a big personality for sure. I do too. This is a question from the team. What's your most unglamorous, non-negotiable daily habit? Ooh. I die a cook in the morning. out of the can, which is really bad.

No glass. I actually like it out of the can the best. Some people say that. Holds the crispness. That's probably one of my most unglamorous, but there's, I mean, the list can go on. I love, like, old worn-in shorts of my sons that I wear to, like, sleep something, like a button-down shirt that's, like, kind of frayed and really, really worn in. That's good for your lymphatic system to not be too tight.

I love wearing my kids old clothes. Okay. So if our audience is listening and you were to give them advice to, we have a lot of women who are in their 20s, their 30s, their 40s, and they're starting a business, what would be your blueprint? Probably to stay true to who you are, stay focused. And just because something is on trend or you think you have to, you know, for example, if everyone's doing black home objects, our brand is very pretty, feminine, sunny, black doesn't do well for us. So therefore we don't go into that world. You know, you have to really stay true to who you are. You know, we're Raffia, we're whites, like our best-selling products are our cream chagrin and Raffia. And that's very much who we are and that's our DNA and stay true to that. So I would say for someone starting off, be unique and stay true to who you are.

I think personally that's why your home decor stands out to me is because everyone went that beige look. And when I see the homes that you've curated on your Instagram, you can tell that you've really stuck to your own point of view and not wavered from it. And there's something that's really compelling to me about that. Exactly. I mean, it is really important to stay true to you. And I think my uncle actually was the one that really taught me about that.

Because when I was doing advertising at Estee Lauder, when I was bringing in Carolyn Murphy, and we were doing all the advertising worldwide for the brand. He used to always say, cover the logo, and you have to be able to tell that it's an Estuolter ad. And it was this beautiful woman in a situation. A lot of them were lifestyle. And obviously, she could be wearing jeans.

she could be wearing a tank top for skin care, but it still had to feel elevated and elegant because that is the Estee-Lutter woman. Sounds like your uncle had a pretty big impact on you. He did. I mean, he was really very much my mentor, and he was very smart about how he had me come into the company and what I was doing and the brands and actually really picking the women and the men that I would work with, who I would learn the most from. And your uncle was Estée's son? My grandmother has had two sons, Leonard, who just passed away, was about 93, and my father, who's 82, and he's still alive. Really cool. So home, I have to ask you about this. How do we decorate our home? Where do we start? What are you starting with when you conceptualize, like, your Palm Beach House? How does that

start? Well, I think the best way to start with a home is to figure out what you love, just because something, as I said, is on trend, or it's your home, it's where you're living. You have to make it as comfortable as possible and the way you want it to be. And I usually start with a color palette and I also start with lighting because I think you can work a whole world around a light. And whether it's a chandelier or you might say I want something very modern and I love touches of whites and gold and then you start looking at light fixtures and then you go in to the world of furniture. But I think to me like if there's a couple iconic pieces, you then go from there. We're doing our home right now in Texas, and there's a lot of fights going on.

Okay. I don't know if they're fights. Yeah, because he wanted to bring, I can't wait to hear what Aaron thinks of this in. Maybe she'll love it. He wanted to bring in a painting that has a skull on it. No, no, no. And I don't want a school in my house. I feel like that's slow vibration.

But I actually... It was a West Lang. It was a nice. No, but I think if there's something that you love, you have to compromise. And maybe it's not in your living room. Okay. But maybe it goes in... It was for the office.

It was from my office, office, office, not the home office. He could put it in his office office. I mean, but we do clash on it. So here, my perspective, I like when art is eclectic and almost looks like it wasn't curated for the space. That's my personal, like, I like when it's. Well, art is really personal. I mean, that's, like, things that you respond to, someone else might not respond

to. I think that's what makes art so matrical. Yeah, we're going to have an issue in the art department. I feel like we're clashing here. I like things that feel earthy and grounded. Like, it doesn't need to be beige at all. I just like rounded edges and natural textures and things that feel like the earth. Because I feel like everything in the house is designed to be artificial.

From the lighting to the paint, it's just like a lot of artificial stuff around us. So I want the home to feel more grounding. What I don't like is a home where you feel like it's like a museum that you can't touch anything and can't live. Well, that I agree with you. I think, you know, when people ask me questions about homes, we do a lot with William Sonoma and Pottery Barn. And I think a home should be lived in. I think children should be able to sit anywhere. I think that's a great tip.

It should be inviting. I mean, it can still be luxurious and beautiful and formal, but the pieces of furniture have to be comfortable. And, you know, children will spill. Dogs will have accidents. But, like, you have to kind of embrace your world and live. You know, SDUs to always say, like, don't save that special teacup for a special occasion. Use it every day.

Like, and really embrace life because it's all about the moment. My best friend has taught me that are, I think I need to remove the plastic from the couch. I'm just kidding, but like we decided to do all white with three kids and two dogs. But that's great. It's lived in now. It's lived in at this point, yeah. But also I think that to your point, I could do better at using stuff every single day that we have. Well, I like, you know, like when you check into like an old classic hotel and it's got that feeling where you just like feel like people have been there.

in and out for forever. I have a real difficult time, and this is Bratty, I guess, going into these, like, modern curated hotels or everything, you know what I mean? I like the old classic traditional stuff. Well, so do I. I mean, I live in my grandmother's house out here, which she bought in the 70s and was done by a very classic American designer named Mark Hampton, and it's like time stood still. I mean, we added on, you know, a kitchen and a room for each child. But, you know, the living room, her old original living room. You know, originally she had navy sofas and I made them white so it would feel a little bit more youthful, but generally it's pictures of Princess Grace, Nancy Reagan. I mean, it is such a time warp, but in the best way. And I think that's one of the things I do with the brand is I reinforce the

importance of heritage and holding onto heirlooms and mixing them with new things. We have a whole heirloom collection on my website, as well as in stores. We sell a lot of vintage. And it's the idea of using vintage mixed with new. That feels really kind of special and fresh. We have to go see this. That's so cool. It's great. It's literally around the corner. It was done by a designer named Tom Shear. We work with different designers for each store.

And he's between New York and East Hampton. And it has a really, really good feel to it. This episode is sponsored by Starbucks. At Starbucks, full and part-time baristas can build meaningful careers while getting industry-leading benefits, like comprehensive health coverage and up to 18 weeks of paid parental. to leave without missing a step in their careers because at Starbucks, great benefits and opportunities to grow are just the start. Learn more at Starbucks.com slash partners. You all know I'm all about

building a strong foundation when it comes to wellness. I genuinely take strength training so seriously. You know this from all the episodes. I prioritize sleep. I eat high quality protein. And I'm just always looking for simple habits that really move the needle. But there is something that I don't think gets enough PR. And that is antibodies. Okay, so hear me out. They're protective proteins that are part of your body's natural defense system. And they help fight against germs and toxins. So the healthier your daily habits, the more you're helping to support your body's natural defenses. That is exactly what invivids antibodies for any body campaign is about. It's helping people better understand all of this. It's an easy approachable resource that helps you learn more about the immune

system, which includes antibodies, why they matter, and how healthy lifestyle habits can help support your immune health. If you're someone who's intentional like me about your health, and you're always looking for ways to optimize your routine, this is definitely worth checking out. You can visit Antibodiesforanybody.com and take the wellness assessment to learn more about helping to support your immune health. Let me tell you about crisp, breathable. A hundred percent, organic cotton woven sheets for airflow. I like my sheets cool. And do I ever like them crisp? And that is what Bowlin Branch is all about. Okay, so they have these sheets and they are all the rage on social media. They're the signature sheet set. And basically they have a softer, buttery feel that's really

breathable and temperature regulating. So I got that, but I also got the waffled bed blanket because I like texture on my bed. So both of these things keep me cool at night. I sleep with the air at 68, sometimes 67 degrees. So I like my sheets to be cooling, but I don't want a synthetic cooling technology or a chemically treated fabric. And that is where Bowling Branch comes in. Nothing is synthetic with them and nothing is chemically treated. Ninety-four percent of Bull and Branch customers say their sheets get softer with every wash. I am one of those customers. I can tell you that they do. Sleep cooler this summer with Bull and Branch. Get 15% off your first order plus free shipping at Bullandbranch.com slash skinny. That's Bull and Branch, B-O-L-L-A-N-D, branch.com

slash skinny.com slash skinny. Code Skinny. Exclusions apply. I posted a video of me wearing Michael's white button up with a yellow skirt and a lot of questions about the bra. And I like my bra to be a nice push-up bra that's comfortable when I'm wearing a low-cut shirt. So enter Wau-Kool bras. My goodness, all you have to do is go on their site. I just put in a push-up bra. They are so comfortable and they just know how a bra should fit. It's not just about size. It's about breast-shaped, comfort, support quality. They check every single box. For me, my body has changed as we know with babies and boobs and all the things. And I just want something to support all the different phases. Stress, hormones, weight fluctuation, pregnancy, postpartum, just different

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offer valid for new customers only. Limit one code per customer. You are around so many high performers. I mean, you just feels like you know everybody. What's the common thread that you see with everyone that you're surrounding yourself with? Probably passion, really. People that have drive and passion and curiosity, I think that's probably the common thread. I would agree with that.

Passion is a good one. If you don't have passion about what you're working on, what are you doing? Yeah. It seems like your grandma completely laid that foundation of passion. She, to me, seems like she had so much passion. She was so passionate. She was so strong-willed. She was creative, feminine, funny.

She loved life. She was really quite special. And she really taught me also the importance of lifestyle. You know, when you think about some of her original ads, it was Karen Graham, this beautiful model in a living room. And there wasn't even product photography. It was for fragrance. And you didn't even see the bottle. You just saw this woman in a white dress like by a piano and you're like, God, that is so iconic and luxurious.

And Esty always talked about the importance of home. And I think that's where I really learned. I mean, my style is a little bit more for home. It's more similar to my grandmother than even my mom's. Like I love flowers and comfortable sofas and layers and layers. And Esty always had layers. You have to tell us about the Met. Everyone wants to ask that question.

The whole team wanted to know about that. About the MET, the Noya? The Met Gala. Well, you posted it. Yes. More times than who else is it? I hosted it twice. And I think Jackie Onassis was the only other person who hosted it twice.

I have been going. I have been going since I was 20-something years old. It is extraordinary. I'm on the board of the Metropolitan Museum of Art. And it really is the best museum in the world. Aside from the Noya, which I'm excited about because we've actually just merged the two, which is a museum that my father opened right after September 11th. of all Austrian and German art, and we just made an announcement that we are going to merge that

with the Met, which is great. So it will keep the beautiful museum going forever and ever and ever. You're busy. I'm busy, but I'm good. I love what I do. And my kids are older, so I have the time. Is there anything that we would not know about the Met, like the behind the scenes? What is it like walking in there? I mean, it's still scary. The energy is very intense. It's super fashion. I mean, it's getting more and more eccentric, obviously, when I used to go. Originally, it was in December, actually. But it's just gotten very theatrical, but it raises a lot of money and a lot of awareness for the Metropolitan.

And the exhibition was beautiful this year. It was in the new galleries that Michael Coors, Tori Birch, and I, and Connie Nass were very supportive of. And it's beautiful because what they did, it was all about shape and form. And they took art pieces from the collection of the Met and juxtapose it with these different pieces of fashion. So it was really kind of like a Van Gogh, the flowers was juxtaposed against this jacket, I think it was a Saleron jacket of these Van Gogh flowers. It was just beautiful. So, and you know, fashion's really interesting because it brings in such a broad

audience. It really, everyone kind of can relate to it. How do you think about your look for the like, how do you conceptualize it? I'm very consistent. When I look back of my old past looks, it's pretty simple and it's you know I never really stray I think that that's a good way to be I feel like you're like that across the board with your home decor your design you're hosting boringly so yes no because it's it shows that you're committed to your point of view I think that's cool I think I'm I guess yeah it is I mean I'm very consistent with like my sense of you know gold accessories I wore a black West Gordon dress this year from Carolina Herrera very simple beautiful lace dress. I made a decision when the mob wife trend happened. Do you guys know what I'm talking about?

No. Okay, there's a mob wife trend on TikTok. The trends change every day. They have like, they have like the JFK Jr. Trent. Like there's trends. Like love story was yeah. Yeah. And everyone starts dressing like, 90s, the headband. Whatever. Right. The trend. And so I think that when I saw the mob wife trend, I was like, you know what? I'm not going to follow these trends anymore because it's, it's, it's, It's, I think it's better to develop your point of view of what it is because they change all the time. And with social media now, they're changing every single second. Mackenzie, you'll have to tell us what the trend is now, like what the latest trend is. But I feel like there's TikTok always has something that's trending.

Yes. And I am on TikTok and my team is always trying to get me to do one of these trends. But I also have to be age appropriate. You just can never go wrong with the classics. Right. Like you don't want to. He loves the classics. You want to be an aging guy trying to keep up with the trends.

I'll give you a compliment. Michael has a real eye. You do. You have a real eye. He likes, you're the same way as Aaron. You are committed to what you like. I don't know if I have an eye, but I think I know when something looks right and when it doesn't look right.

Sometimes I come out and he goes, he gives me a look like. My husband has a really good eye too. And I don't know where he gets that from. But it's very funny because he'll say like, I don't know, something doesn't look right and he's right. She'll get really mad at me. But I do get mad. We moved into our apartment and the curtains were kind of hung in a weird way.

and I can't even believe. Thank God he doesn't listen to podcasts, just he wouldn't hear this one. But he's like, maybe they should be up higher, like near the ceiling. The window would look bigger. And I was like, he's right.

It's so annoying when they're right. So annoying, and he was right. It's not like a personal attack. I just think if you see something that's like, she got really mad at maybe the other day about this skirt. I wore a skirt. And he didn't like the skirt.

And then Mark didn't like the skirt. It was not the right skirt. I, well, in my defense, though, I hadn't got in the vibe yet. Do you boys or girls? It was, I have. I have two boys and a girl. I mean, is your girl always criticize you about fashion?

She's six. She's six. So it's, she has a point of view, though. The other day, she was in a, we went to Love Shack Fancy and she picked this sparkly thing and this pink sunbass. She's like a real character. But what I've realized about girls is I think it's really important to water their intuition. They're told, you can't wear this. You can't do this.

I see like moms trying to dress them head to toe. I think it's better for her to intuitively figure out what she likes without me micromanaging it. It depends what it is. I might micromanage a little bit, depending on the attire. Yeah, he does. What was your skirt that wasn't Hampton'sy enough? It was, I can't, I'm actually going to show you, but I think you're going to agree with them. It was a lace, yellow skirt, but it was, it was St. Laurent.

It was really pretty. And I did. That sounds kind of Hampton. Did you wear with a white undershirt or what did you wear it with a white baggy button-up shirt? So it was kind of like a minute. It was, it was the fit of the skirt. If Aaron approves that. Mark goes like this, he goes, what's the brand of your skirt?

because he was taking me out and I said, oh, it's St. Laurent. So he introduced me to everyone at the party. I think it was a little... Lauren loves St. Laurent. It was a little risque for the occasion. It wasn't slutty. It wasn't slutty.

It was just, it was maybe a little too short. But it wasn't... It was funny. It was like this short. But I don't know. I just, I can't help from being opinionated. I just can't do it. I think I need to listen to your uncle, though, what he said about...

He said, Say the quote again about locally and globally. Oh, act global, think local. Maybe I need to do that with my attire. No, I'm sure it looked good. You know what's funny? Out here, people were short, long, anything. It's so very, it's so close to New York, so you have a little bit of everything.

So you can play. Yes, you can totally. It wasn't that big. Fashion should be fun. Like, don't take it so seriously. Yeah. And if I do, Mark and Michael will be there to give their opinion. And if something's not tailored exact, Michael will make an eyebrow face.

Exactly. Yeah, it's a little face. Quick break. talk about Carraway. These are the only cooking products that we use is the only way we store our food. And that is because we know we never have to worry about bad ingredients, chemicals, toxins in their cookware. We had the founder of Carraway on this show learning all about how they make these products. And this is exactly what we use to cook our family's food and store our own food. Here's the thing. This has been a busy summer. We've had a little bit too much fun. It is time

to get disciplined. I'm doing a ton of meal prep. Think a lot of chicken breast, a lot of ground beef, a lot of storage because I want to make sure that I have consistent healthy meals, and I'm using nothing but Carraway's products. What I love is they have these glass, airtight containers. This has made storage so easy. We don't have to worry about plastics or toxins getting into the food. We've all heard about that these days. We don't want to be storing your food in toxic chemical environments

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sport, at least a dozen our household and not always a cooperative one. One of you runs hot. That's me and one of you runs cold. That's Lauren. You've tried every combination of blankets, fans, the thermostat settings, and someone is always losing. Typically, that is me. This is why Lauren and I love the chili pad 2.0. It's become a non-negotiable part of our sleep. So what is it? It's a water-based mattress to actively controls the temperatures of your bed from 55 degrees to 115 degrees all night long and it works on top of your existing mattress so you don't have to change your bed or anything. You just have to add it on top of whatever mattress you're sleeping on currently. And the new chili pad 2.0 is a complete redesign. It's got a quieter dock,

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This special offer is available for the Bostick's listeners and only for a limited time. Order it today with free shipping and try it out for 30 days. You can return it for free if you don't like it with their sleep trial. Visit wwwsleep.m.m.com. Your racing mind with chili pad's cool sleep technology. You invest in each other and you invest in your health. Your sleep deserves the same commitment. Join us in Austin for Dear Media by Day on Saturday, September,

26. It's a full day designed to help you reset, refocus, and build a life that feels more like yours. We'll be sitting down with the Bumble founder, Whitney Wolf heard, to talk about what comes after success, when to change direction, how to make tough decisions, evolve in public, and build something that lasts. Plus, you'll have the chance to ask us for advice on the crossroads you're facing in business, relationships, or life. Get your tickets at dearmedia.com slash events. That's dearmedia.com slash events. you guys have seen me talking about nicotine, how I use it as a cognitive enhancer. Obviously, you have to be careful with nicotine because it's an addictive chemical, but many people don't realize that you can also use it as a tool. I use it when I need to perform, when I need to lock in, when I have a lot of heavy workload in front of me, if I need to do this very show and podcast

and there's going to be an intense set of questions and things that I really need to zone in on. I like to use free nicotine as a tool. What I love about this product, if you've never experienced with nicotine, is that it comes in these different strengths. They have three milligrams, six milligram, 9, 12, all the way up to 15 for the heroes out there. But for me, I like to experiment with the 6 to 9, and I like to use it just for a little bit of enhancement. So like I said, when I need to lock in, when I need to perform, free nicotine is for the people that want to have that extra edge on performance. They just recently came out with three new flavors, which I'm really excited about, as well as this shiny new packaging, which is cool. They got strawberry

mango ice, they got pink lemonade ice, which is also awesome, love of pink lemonade ice, and strawberry kiwi ice. So typically, I've done the mint or the smooth. but I'm experimenting with these flavors as well. These ones are actually the 6 milligram, which is a little bit smaller than the dose I typically take. Many people have been thinking about experimenting with nicotine because some of the things they've heard around cognition and focus, that's how I use it.

And the nicotine that I choose is free nicotine. Again, it's because I think they make not only the best flavors, but I like how you can control the dosage, and I like the consistency of the product. So if you've been thinking about giving nicotine a try, give free nicotine a try for sure. Try free nicotine today at free pouch.com and use promo code Skinny for 25% off for new customers only.

That's F-R-E-Pouch.com. Promocode Skate. Before you go, you mentioned your husband. How long have you guys been married? We've been married 30 years, which is crazy. I know. We met in college. I'm a year older.

We just celebrated our 30th wedding anniversary. And we had two children very quickly. We were 28 and 29 with two babies. Wow. But I think it's been the best thing, having them young, because we are such a fun unit, and we have such a good time together. And now they're 26 and 27,

and they're probably my best friends. What's the errand secret to marriage? Compromise. Compromise. And you have to both do what you want to do. You know what I mean? Like my husband is very adventurous and I don't want to ever take that away from him. And I think you both have to live your life and obviously live together and support each other and really be friends.

What is he adventurous with? Like is he crazy extreme sports. I don't even, I can't even talk about them. Like these ski races, there was a ski race he just recently did in Switzerland. starts at midnight. They sent me the video. I mean, I would have been in tears just getting my skis on my shoulder to get into, I mean, it's hundreds of people you ski for 24 hours straight and skin, which means like you ski, you walk up and then you ski down. It's tough. Beyond carrier's and the whole thing is crazy. But he loves to like extreme biking. I mean, he's, he does a lot of

these like Leadville 100, if you were heard of that, Grand Traverse. I think of, probably talking a different language to you, but it's a very... He must be in great shape if he's able to do all. He's in great shape, yeah. I think, too, with him, it's probably so cool that he's with a woman that's so strong. I think I see, you see all these strong women now. Take the Kardashians, and it's hard for them to find a man because they're not used to the strength of, you like it, but a lot of men aren't comfortable with it.

But I'm strong, but not at home. Like, I'm strong with work. I'm strong with being. You're in your feminine. But that's where I got that from S-Dade, because she was very, very feminine but very strong. And I think it's really important as a woman for me, at least, to balance femininity and strength and passionate because, you know, I'm very feminine. I like that. We talk a lot about that on the show about how. That's how you are at home.

When I step into my house, you're really feminine, you have beautiful earrings, makeup, your lips, lips, lip gloss is perfect. No, but I think she's very maternal. But I'm not as, you know, I kind of go more with the flow. Like I've got, you know, my kids have friends over all the time. You know, their numbers are always changing. I don't know people are coming. or going and you have to be more relaxed at home. Yeah, I like tapping into my softer energy at home. But I also do like my masculine at work. I am very driven at work in the sense that I am very focused and strong-willed at work. Yeah, I think it's cool that you guys have been married for 30 years. That's inspiring. We're coming up on 10. We've got 20 more years. Wow, that's a lot.

With a short yellow skirt and a skull painting. Yeah, which is better. I'm going to go with the skirt. Put the skull in his office. It's a man's office painting. But it was cool. I'm going to show to you after. I'm sure it's cool. I want to know what your opinion is. Well, I lost a bit on it now because I was not focused enough on it. My husband had some weird. When we first got married, he had this vintage bomber jacket that was so horrible. And I didn't realize it was vintage. I didn't realize it was sentimental. Uh-oh. It coincidentally disappeared. And he still talks about it. And I almost feel like I should find a vintage bomber jacket for his birthday because it's a good one. and eBay.

Yeah, I was right. And I said he wanted him to wear the vintage bomber jacket. Like that would be even worse. I'm surprised the marriage made it through that period. But not top gun. I don't know if our marriage could last the vintage. When he went to Africa, when he was in business school and got this full-sized wood giraffe, that was horrible, that disappeared.

Because that might be to be burned in the fire. Sorry, I'm about the wood giraffe. Another. It's incredible how many of my things have disappeared. No, the black sheep that you had when we first got together, I was like this black sheep is got to go. She was talking about black, like home decor. He went through that black home ago. What's interesting is some brands like LaBche and other home brands have beautiful black home objects. It just doesn't do well. Because when you go to our store, you'll see. We're a sunny

brand that is, you know, pretty feminine heritage influence, more kind of a summer spring vibe. And so sometimes when you throw in even too much gold or too, like a dark of a color, or it doesn't work. Your grandma would be blown away by what you've done. Really, she'd be very proud. Thank you. I'm blown away by what she did. I mean, if I think about it. And she did it. It's interesting, my dad and my uncle are 10 years apart because my grandmother got separated for a little bit because her husband said, pick between me and the company. What do you want? And she said, I picked the company. Oh, my God. So she was so driven. Then she got back together and then had my father. My uncle got meningitis. And she called my grandfather back.

She was, I mean, she would have her mail. I mean, there's this fabulous story of her sitting at her desk and she had a Fortuny box and she would have her mail brought to her in this Fortuny box because she heard that, you know, someone had that done in Europe or so. I mean, she just was. You have to find the box on eBay. Can you find that box? I don't know. I think I should recreate that box. You should recreate the box. I would buy that in one second from your store. That's so cool. Kind of on my list to do. Please. This is my month to kind of catch up. That's so cool to have your mail in that. Yeah. I can't wait to go to your store. Thank you very much. Where can everyone find you on Instagram, follow you, support what you're doing, your website? My Instagram is my name. My son showed me how to do it and he says he's created a monster because I absolutely love it.

I find great talent, friends, products, places to visit. I mean, I'm always on Instagram. And we have a website, Aaron.com, that you definitely should check out because it's fun to see all the collaborations, projects. We just launched a new fragrance this week, Amber Musk, Pistache, which is a beautiful Amber with Marzipan. and vanilla in a tetra rose. And it's kind of in that gourmand trend that you're seeing now with fragrance.

So we launch about two fragrances a year. So this is our newest one for fall. All we need is a letterbox. I know, Fortuny letterbox. Fortuny letterbox. And a skull painting in your husband's office. Oh, no. What a compromise.

Aaron, thank you for taking the time for coming on. We're so appreciative. And you guys go support the store, the Instagram, all the things. And we'll see you in Dallas. Thank you, yes. Thank you, Erin. Thank you. Thank you.