The Bossticks - Agent Nateur's Jena Covello On The Secrets Behind Clean Beauty, Healing Endometriosis & Balancing Hormone Health

Starting point is 00:00:00 The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you alone for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

Starting point is 00:00:23 Hello. Join us. Today we are sitting down with Jenna Covello. She is the founder and creative force behind Agent Nautour. I am such a fan of this brand. I have been a fan for years. So to be able to sit down with her and have this conversation was a lot of fun. We go all over the place.

Starting point is 00:00:43 She shares her unfiltered story of building Agent Nautour. And she opens up about how she handles the ruthless online criticism. With that, let's welcome Jenna, the founder of Agent Nautor to the show. This is the skinny confidential, him and her. Someone made a Reddit about you because you had gel on your nails. Oh, Reddit goes crazy. Why? I don't know.

Starting point is 00:01:10 They like love to hate me. But you know what? If you don't have haters, you're not successful, right? I totally. That must be really fucking successful then. Yeah. You can't be for everyone. No, you can't because then you're fake, right?

Starting point is 00:01:23 Yeah. I think you've done a really good job. I told you off air. I've told you on the phone. I've told you over texts of. staying true to who you are, no matter the box that people want to put you in. Well, the internet, sometimes we've been on the internet for a long time. It reminds you of like the schoolyard when you're a kid.

Starting point is 00:01:41 And like, you know, like kids can be cruel, obviously, and they bully people. And, you know, the people I think they get bullied the most are are the ones that, you know, somebody starts, and then other people pile on and they become like, you know, and they kind of like cower. And then what happens is they kind of conform so that they don't get bullied. about what ends up happening is they get bullied even more. Yeah. That's what happens online, right?

Starting point is 00:02:01 Like, in my experience, the people that are constantly trying to conform and like, please, the, you know, strangers on the internet are the ones that get it the worst, where if you're just like, hey, too bad, I don't care. Like, they kind of just move on to another target or they end up talking into a void. Yeah, for sure. Were you bullied as a kid? You know, I, maybe when I was a lot younger, when I was really little, and then I got sick of that, but then I always had like a real sensitive spot for people that were bullied. Like it used to really upset me because I think my mom told me.

Starting point is 00:02:31 I can attest to this. I remember this. I think my mom, their, you know, her sisters, their, their mother was an immigrant and they were, they're half Japanese and they came over and they were bullied a lot as kids. And so I think there was like something that like bothers me about thinking about people getting bullied and seeing people getting bullied. So yeah, I just have like a real reaction to this day. Like when everyone's trying to like tell me to do anything or conformity. a certain way that my typical answer is like middle finger up.

Starting point is 00:02:57 He's always stood up for the underdog. Yeah, I love that. I feel like I'm always the underdog. Why? I just do. I feel like, well, I've been bullied since I was a little girl badly and it's, it's by girls. You know how there's like that girl that like thinks that like every guy is obsessed with her? I'm not that girl, but it's girls that get obsessed with me, which I'm sure is the same with you.

Starting point is 00:03:20 Like, wait, wait, wait, what do you mean it's like? The girl thinks every guy's obsessed with them. You know when there's like girls that are like every ex-boyfriend is like in love with me? Like, you think that's me? You think I think that's me? The reason you're smiling is you think that's you. You don't think everyone.

Starting point is 00:03:34 You're accusing me of being a bully? No, maybe all my ex-boyfriends are obsessed with me too bad. I'm accusing you of thinking that all your exes are obsessed with you. Well, I mean. They're all kicking themselves, right? I'm tap dancing 24-7, so sorry. They might miss the lore and razzle-dazzle.

Starting point is 00:03:50 Welcome to the show. Thanks for having me. We got, so the girls. Or Geminized. You have two Gemini's here. Girls thought that you thought every guy liked them or you? No, I was bullied a lot as a kid by girls because like the boys like liked me. The boys wanted to hang out with you.

Starting point is 00:04:08 And so, but as I've gotten older, I've realized it's like women who attack women. It's kind of women are the bullies, right? It's never really men that bully. It's kind of like women on the internet. And how is that common? in your life now? Like that energy, just you still feel like you get that energy now? I do, but I honestly, I like from a spiritual place, I, I, I transmute it and I thank them for it because I know that it means more success. And I know that I know that you're not going to be

Starting point is 00:04:41 massively successful without the haters. So I thank them for it because every time they give me that energy, it's like I look at it as more success, actually. What do you think is so polarizing about you. Do you think it's because you just put your blinders on and don't care what anyone thinks? I think it's because I say what I think and there's not a filter and I'm not an actress. Like a lot of people love a really charismatic person who appeases them and acts like they're perfect online and they have this perfect life. And then they meet them and these people turn not to be like monsters where I'm just myself you know I'm just like and I'm also from new jersey I don't think we like know how to really like be fake from New Jersey like I came I was like raised in a really

Starting point is 00:05:32 rough neighborhood growing up I so I feel like I don't know I'm just myself when you were bullied when you were young how did that make you feel and how did that how did that happen oh my God I mean there was a lot of violence so I was I was raised in a town called Trenton. It's like a, it's an inner city in New Jersey. And I was raised in a very Italian neighborhood and you weren't allowed to have black friends or anyone that, like, wasn't white. And I had like a black kid over for my birthday in eighth grade and the neighbors, like, beat my mom up and said that they like hoped I got raped. I mean, it was awful.

Starting point is 00:06:15 I was bullied extremely badly. but I used all of that as motivation to say one day I'm going to be very successful and I would dream about it actually. I would dream that I would move to L.A. or Miami and that I would have a lot of money and that was going to be like my payback. So and I like worked my ass off. I was like delivering papers since I was 10. So I just worked really hard and because success is the best revenge, right? Have you always been very entrepreneurial? Oh, yeah. Yeah. Yeah. Yeah. I, yeah. I used to, yeah, I was like going to like the limelight and the tunnel and sound factory in New York when I was like 16 years old. I was, I should not say this on air. Like I should not say this. I was like cooking ketamine and ecstasy. I was selling it. Like I was. I don't know if we should cut that out or not. They only don't have to. Isn't there a clause that if you did it like a certain amount of time ago, it's fine?

Starting point is 00:07:20 Yeah, it is. I mean, it was so long. I was a teenager. But I have a paper of me. I have a paper of me, like, adding up the money that I would make every night from like selling ecstasy and ketamine. So, you know what's so funny about this to me? I always look back on someone's childhood to get clues of what they're doing now. So like for me, I had to mean cooking deodorant. I was trapping in the kitchen. You were. Formulating. I was. I was formulating. I figured out a way of how to get three bottles versus two because a vial would make two if you cooked it. But if you did like something special with it, you'd get three. You were whipping stuff up in the kitchen and now you still are.

Starting point is 00:08:03 I was scrapbooking and now I still am. You look for the clues. Like you look for data and information of when you're little to what you're doing now. Do you know that back then though? This was in 1998. I said these drugs are going to heal people. Ketamine is going to heal people one day. And ecstasy was used in the 60s with their, with psychiatrists and their patients to open them up and pure MDMA.

Starting point is 00:08:28 And ketamine are going to be used to heal people. I used to tell my mother that. And now they're being used to heal. Look at all the ketamine clinics that are everywhere. What are some other hot takes that you have? Because I know you have a lot. Give me, what do you want a hot take on? Give us a hot take on aluminum and deodorant.

Starting point is 00:08:46 I used to get canceled just for launching my brand, just for saying that aluminum was an endocrine disruptor. It's a huge step to say that aluminum causes breast cancer. It's a really big step. I don't like to say that. I don't like to fearmonger. What we know for sure is that it's an endocrine disruptor. It can mimic estrogen. And when women are going through breast cancer treatment, their doctors tell them to avoid antiperspirant when they're having radiation. So it adds estrogen to your system? Because it's a it's a xenoestrogen. So is that what every product that you launch is about?

Starting point is 00:09:26 It's finding something better, a better formulation, better for you ingredients, non-toxic, and you're solving these problems? So basically, I wanted everything to be safe if you were pregnant and breastfeeding. Those were my ethos when I started the brand. My mom has gorgeous skin. She's almost 70 years old. I grew up watching her use retinol religiously since she was in her 20s. I wanted to create something that was a natural retinol for people who were pregnant or breastfeeding.

Starting point is 00:09:58 So I went to France. I've been studying with my chemist one-on-one, 11 seasons now. And so I found all of these actives in Switzerland, Germany, and France that had a lot of data and a lot of studies behind them proving that they were efficacious and they actually worked. And I try to max out all of my percentages, which gets kind of tough with all of the regulation in France because we go by EU standards when we formulate and they try to make us reformulate for EU and to cut down on our actives to not make them as potent. I try to make everything as efficacious as possible. I want everything to actually work and give an effect when you put it on.

Starting point is 00:10:42 And I think that's really what sets me apart because all of these other brands, they're all marketing the brand, right? It's all marketing. And they're spending all their money on marketing dollars versus putting that money into the formulation. And that's really what sets agent apart. I think that's why I've been such a fan of your brand. Anna from Pelicure introduced me to your serum. I want to say like eight years ago. Okay. How long have you been in business? 10 years. Okay, so yeah, it was about eight years ago.

Starting point is 00:11:11 I launched it eight years ago. She introduced me to your holy oil. I never looked back. I became a fan of the brand. And I'm like one of those people. Like, when you launch something, I buy it. I just love each product. Because we've had your stuff in our kitchen since we lived in L.A.

Starting point is 00:11:26 And bathroom. Yeah. Kitchen and bathroom. So we're big fans. And you can tell with each thing that you launch, there's so much thought and such a meticulous energy that goes into each thing. Thank you. You can feel it. So I get what you're saying that a lot of brands are spending their money on marketing, whereas you're spending your money on formulation and making sure that everything is clean, which I love. Yeah, not just clean, though. It has to be efficacious, right? It's like, why are you going to, like, buy a product if it doesn't work? And I think when you're young and you're in your 20s and you're in your early 30s, you can't true, you know if something makes you break out or not, but not until you hit 35. Can you really see if a product. actually transforms your skin and leaves it better over time from consistent use, right?

Starting point is 00:12:14 When you started the brand, you started with $300 and now you're doing $20 million plus a year. What did that look like with your $300? Like, talk us, walk us back. I had a kid's brand that I, it was on every celebrity kid. It was on Madonna's kids. It was on Puffies, girls. I was doing like these celebrity birthday parties where kids could come and paint like these dolls that I made. And the whole idea was unity through art that you could take this doll and you can paint it black, white, pink, and that it, you know, that it didn't leave anyone out.

Starting point is 00:12:49 It would probably do really well now. It was kind of ahead of its time. This was back in like 2011, 2012. But the brand like never took off. I had the brand in Fred Siegel, all the best like kids. boutiques, but it just never sold. It just sat. My mother told me, she's like, this is a joke. You don't have a company and you need to go back to work. And I'm like, oh my God, I hate you. So I did, I went back to work as a shoe designer because that's what I had gone to school for. And I was like

Starting point is 00:13:21 super miserable. I went to Bushwick and I did ayahuasca. And I did, 2014. Oh, wow. This is like before everyone was talking about all this stuff. What drew you to ayahuasca that early? So I had a friend. She actually, oh, you guys should actually have her on the podcast, Talia Eisenberg. She has a place in Mexico called Beyond. It's an Ibogaine place. You probably heard of it before. The Wolf of Wall Street actually went there to get us over.

Starting point is 00:13:48 The real Jordan Belfort? Yeah. Ibegain. That's what that guy talked about. We talked about Ibegin on the show. Go ahead. Yeah. So I met her in the Hamptons in 2011 and she's like, you need to come and do ayahuasca.

Starting point is 00:13:59 And it took me like three years. So I went in 2014. And the first ceremony, I came out of it and it was very clear that I had to stop the kids' line. Like, I just had this, like, a lot of clarity to put the kids' line aside and to shut the door and that the next thing would open. And two weeks later, I think it triggered a lot of endometriosis pain. I think it woke a lot of things up emotionally for me. I was having really bad cycles, the worst cycles of my life and all of the naturopaths and, doctors were saying cut aluminum from, from like your body by by limiting the antiperspirant

Starting point is 00:14:43 because it's an endocrine disruptor and your estrogen is like a 1065, which is enough for like a block of women, right? You have to do everything to cut the estrogen, which Will Cole was the only person that was able to get my estrogen. But that's for a later conversation. And so I could, I was using these natural deodorants and they made me smell. so bad. Like my friend was sitting next to me and she's like, you like smell like a kebab. And I was like, I know. I'm using these natural deodorants. And they're making me smell away. I've never even smelled like in my entire life. And I'm like, I'm going to cook my own deodorant. And it was two weeks after the ayahuas get. Like it definitely had something to do with it. And then I was

Starting point is 00:15:24 determined. I cooked it over a hundred times for nine months. And then finally, like I got the consistency right and I came up with the name Agent Nator. I was calling myself the agent of nature because I would hand out supplements to all of my friends trying to get them better during flu season at the time. And they're like, you need to do something with supplements. I'm like, no, that's not sexy. They're like, no, you'll do it later. And at the time I was still like, no, I'm not going to do supplements. But I was super into supplements, like even since like the late 90s. Yeah, I gave it to friends. I gave it to family. And somehow Naomi Campbell got the Dio, and loved it, and everybody kept asking me to make more.

Starting point is 00:16:05 Hold on. You're cooking deodorant in your kitchen. What does that entail? Buying a lot of baking soda at Whole Foods, and them asking if I'm trapping in the kitchen, and I'm like, well, sort of, but not in the way that I used to. Different, different way. Different way.

Starting point is 00:16:20 What is trapping mean? It means, like, what does that mean? What does it mean? Lauren, we're not going to go into a whole street lingo lesson on this show with you right now. It's just not... What does that mean? I don't think it's a good use of our time. Do I need an urban dictionary yet?

Starting point is 00:16:35 Trapping in the kitchen. Trapping? Like you're like you're cooking in the kitchen. You know the headline for this podcast is going to be Jenna of Agent Natoris trapping in your kitchen. I love it. Okay. You were in the kitchen. I don't know what trapping means.

Starting point is 00:16:49 I'll look it up later. And you were cooking deodorant in the kitchen and you finally come up with the recipe after nine months. So how do you know to bottle it? I had been bottling it, but it would be too soft. it would be too hard or it would melt and I would take all of these supplements. I would walk them over to detox market and they'd be like, oh, this is greasy. No, this is melting. They would say no every week and I would just keep bringing it back and bringing it back.

Starting point is 00:17:14 And then finally they're like, oh, this is actually kind of nice. And I didn't have the money to screen print the bottles. So I put a sticker on the bottle. I bought white boxes from euline. I put a sticker on the front and a sticker on the back. and I had this amazing photographer, Carlos, who like made gorgeous photos with me. And then we just started in Instagram and then accounts started asking to sell it. What was the first thing where you really saw momentum with the brand?

Starting point is 00:17:43 I kind of think I saw it from the beginning because it was profitable kind of since day one. So right when you launched the deodorant, you started to see the profit roll in. I saw the profit rolling. And how do you think about each thing you launch? because it's not like a linear straight line. Like, you know, some like a makeup brand, a launch a lip gloss and then a blush. And then your brand isn't like that.

Starting point is 00:18:04 Yeah, I think I, look, I think I paved the way for other brands to be able to do that. Because I had the deodorant and then I went to school in the south of France. And I discovered this incredible rosehip oil and rice brand oil. And then I discovered calcium ketoclochoconate. And I discovered this very stable vitamin C. And I had this Helicrism from this supplier in X in Provence. And I'm like, I'm going to make a face oil. And it's going to be like a clean retinal because Rose hip is high in vitamin A.

Starting point is 00:18:40 High in vitamin A. Helicrism helps with scars. And this is going to be like an amazing face oil. And I started formulating it in the South, finished formulating it in Paris. And I'm like, well, this is like actually incredible. No one wanted to buy it. They're like, you make deodorant. Why didn't you come out with a candle?

Starting point is 00:18:58 Why didn't you do like, you know, something for your body? Like, you know, stick to body. And I just drilled the message every day. Here are the six ingredients in holy oil. This is why you need to try it. And that's our number one skincare seller to this day. And then tell me why you decided to launch a collagen because you have been, you've gone viral for talking about the different kinds of collagen.

Starting point is 00:19:23 So Will Cole was, this was, he had 2,000 followers at the time. He was, you love Will Cole, by the way. I love Will. So this was back in like 2017. He had 2,000 followers. He was an account of hours. And I said, can you help me? My estrogen is like, it's been like insanely high.

Starting point is 00:19:44 I cannot get it under control. None of these naturopaths help me. And all of these other naturopaths were telling me to eat more phytoestrogens. and to take dim, and phytoestrogens are cruciferous vegetables, right? Like broccoli, cauliflower, they would have meat, like, eat fermented soy, which is the tempe, saying that phytoestrogens can cut xenoestrogens, which are in plastic and fragrance and household cleaning supplies. So there's this notion that you eat the phytoestrogens and you avoid the xenoestrogens

Starting point is 00:20:19 if you're estrogen dominant. And if your body is overloaded with estrogen, I learned from Will, that doesn't know the difference between Zeno and Fido. So you're basically just overloading your body with more and more estrogen and it's piling up. It was the first person to teach me this. He got my estrogen under control in like six months. So I went back to him and I said, look, I really believe in what you're doing. Like, I think you're going to be like a huge deal.

Starting point is 00:20:46 Like, I think you're really like going to blow up. And I want to make a product with you. We came out with a supplement called Holy Youth. It's spirulina, holy basil, marine collagen, pearl. And it flopped. Everyone hated it. I don't have that. So we launched it in 2018.

Starting point is 00:21:07 I was like, where's that? I would do these trainings at Neiman Marcus. They would open it. They would smell the spirulina thinking it was the collagen. They would gag. Oh, this is disgusting. They would like spit it out. No one could.

Starting point is 00:21:19 handle this spirulina. I'm just, I beauty's pain. Chug it down. I heard I heard you can handle, yeah, I heard you can handle the pain. Michelle was telling me you can handle the pain. It's fine. No one would drink it. Bring it back. I'll drink it. It never sold like it was like a complete flop. So then it's COVID. It's like two years later I'm like selling none of this like powder. Right. My mom calls me and she's like, she goes, I hate that holy youth. She's like, but the college in it. She's like, it really works. She's like, I don't know what you're doing or where you're getting it from. She's like, just send me your collagen. And I'm like, oh, that's a really good idea. I can send it to you with the pearl powder because that's odorless and tasteless. I call Will. Oh, I had done, like,

Starting point is 00:22:05 I had taken some mushrooms and then I saw the packaging for it. A lot of psychedelics in your life. I love it. It comes to the packaging. I love anything like to disassociate. Kidding. Kidding. I don't drink alcohol. like but I love like to hallucinate a bit so no I had taken mushrooms and I saw oh I was getting canceled really bad my Gemini mind is going all over the place what you get canceled for oh god this time I was getting canceled for like something about kids and saying that we should leave kids like out of politics and the kids shouldn't like you know we shouldn't we should leave the kids alone that's something that I had said you got canceled I got canceled really bad and the person had her five minutes of fame and the most liked she ever got on any post was this one back in 2019.

Starting point is 00:22:53 So anyway, I went to Art Basel. I took some chocolate mushrooms. This was in 2019. And I saw these like brands flashing and I saw like the Versace Greek key and I saw like Chanel like these logos. And then I saw Agent Nautour and God was like, Jenna, you're one of these. Like don't worry about these people. Like you're here. Like you are safe and your brand is protected.

Starting point is 00:23:17 you're going to do amazing. And I'm like, oh my God. And I went and I took a bath and the bath turned into this like mother of pearl tub. And like the packaging was this blue like pearlescent. And I was like touching it. I'm like, I need to make this packaging. I'm like, I don't know how I'm going to do this with a bottle, but maybe a bag. So that's where Holy Main came from. And I called Will and I said, listen, we're launching this product. Give me the correct dosage because Will is a, amazing with making sure that you're getting a therapeutic dose, right? And that's so important because all of these supplement brands that come out, like, are you really getting that therapeutic dose to actually make a difference in your health? I am going to give you the holiday

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Starting point is 00:30:26 Does the collagen that you guys launched also do the same thing with estrogen? Because you mentioned you were trying to get estrogen down. Marine collagen doesn't have anything to do with estrogen. No. What I noticed from that product is hair growth. Yeah. I take it all the time. Skin to hair growth, skin and nails.

Starting point is 00:30:47 Yeah. That's what I, is that what it's supposed to do? Well, yeah. Well, at the time when we launched Holy Youth, we didn't have so many studies. that really proved the efficaciousness of skin and hair. Those studies are now coming out right now, actually. The last couple years, they've been coming out, maybe since 2020.

Starting point is 00:31:09 And basically, what we knew for sure was that collagen coats your gut. It's like, it's very gelatinous. So when you coat the lining of the gut, you have less leaky gut, right? You have less inflammation in the gut. And when you have less inflammation in the gut, you have clear skin, less rosacea, less inflammation in your skin. So that's how we marketed holy youth. Then all of these

Starting point is 00:31:34 studies started to come out proving that it actually hydrates your skin from within, that it actually reverses fine lines and wrinkles, that it strengthens your hair. Don't take mine. He's listening. He stops hair shedding. He has great hair. Thank you. I know, but he's trying to get in on my products. Could always be better though. Yeah, he's going to, he's going to, I could see his brain spinning when you're saying all this. So all college. though are, and I think you said this off air, are not created equal. No, because they take the collagen and, okay, so this is what happened. We launched Holy Main December 2020, right, like in COVID.

Starting point is 00:32:10 By March 2021, we were getting like thousands and thousands of messages from people saying my hair fell out from COVID. This stopped the shedding. Why does this work versus these other brands? And I'm like, you know what? I don't know. I'm like, I need to talk to my, I need to talk to my supply. right? Not that supplier.

Starting point is 00:32:32 I'm like, I need to talk to my DMI collagen dealer and find out why it works. And so they third party tested all these other collagen and basically they take these other brands that sell it cheaper. They take the collagen, they manipulate the granule. They blow it up with a synthetic starch, gum or oil. They can do it with water now. They don't have to list this on the packaging because if it's under a certain percent, you don't have to put it on the packaging that it's been manipulated with like sunflower oil. And so what that does is you have a larger granule in the bag.

Starting point is 00:33:07 So if you take Holy Main, which is very dense, very sticky, it takes a little bit longer to mix, right? It doesn't dissolve as easy. If you blow that granule up, what happens? If you take a bag of Holy Main and you increase the granule size, what happens? I don't know. What happens? Well, you get like, like you get like, you could get like three bags from one.

Starting point is 00:33:29 Oh, I give what you. Oh, so what you're saying, that's what the other brands are doing, but you didn't do that. Yes, so it's very dense. So they dilute it essentially. Yes, they dilute it. They dilute it. So you're not getting a true efficacious dose. So they put it in the water.

Starting point is 00:33:42 It dissolves in like, you know, a second because it's not a true therapeutic. Your is sticky. I totally know what you're saying. It's fine. It's fine. It's fine. And I mean, I think it tastes delicious. Like I love to eat it.

Starting point is 00:33:54 And it's heat stabilized so you can cook with it. You can put it in hot, hot drinks, cold drinks. So that's the reason they're seeing such hair growth. That's the reason, yeah. It's also marine collagen. And it's marine, wildcaught, kosher, cod, pollock, and haddock. It's third party tested for heavy metals. What's the rub between marine collagen and...

Starting point is 00:34:17 Bovine? Yeah, bovine helps your gut. Okay. Bovine is more gut and joints. Get out of my collagen. I can see your eyes. What's really special about Holy Main is that we have types 1, 2, 3, and 4. We have all the types of collagen.

Starting point is 00:34:35 Okay, you mentioned something that you said about Dr. Wolek, you said he healed you in six months. What did he do to heal you? How did he change your estrogen dominance? So he cut out all of those phytoestrogens, all of those heavy cruciferous vegetables. So no more vegetables. No more soy. He put me on an AIP diet. I was on it for like three years. I was the skinniest I ever was, which was amazing. It's a very hard diet to be on. It's a temporary diet. It's an anti-inflammatory diet. It's great to do it temporarily and then to add things back. You can't have any nuts. No nut milk except coconut milk. Is the main intention for this to balance the hormones? Is that the main reason to do that diet? It's to get the inflammation down first and foremost. And what's so hard about staying on that diet? What is it, what does it consist of?

Starting point is 00:35:27 Okay, so it's the only fruit you can have are blueberries. Okay. You can't have any coffee. So no fruit, no coffee, no dairy, no crackers. You basically eat fish, meat, blueberries, very few vegetables, water. Coconut milk is okay. some seafood and you already don't do alcohol i don't drink no maybe like three drinks a year it's like an upgraded version of carnivore in the sense that you can have no dairy though yeah no dairy that you

Starting point is 00:36:04 can have no gluten no okay no gluten how do you think about having this strong brand and then also showing up online as yourself on your personal because it seems like there's like and i like this about your brand. Like you get the authentic founder experience through your personal brand, but your own, your other brand agent, your brand agent, a tour, it feels also really strong, but you show up on social media in a strong way. I used to show up on the brand page in a strong way. And then, and then Romaine, he owned detox. He was like, why don't you just put it on your personal page? I'm like, okay, fine, Romaine. Because he would. call me and say, Jenna, they're like trying to cancel me again, like, for selling you.

Starting point is 00:36:53 He's like, can't you just put this on your personal page? I'm like, fun. Okay, hold on. I got to, what do you get canceled for all the time? It was my political views. Okay. Which now I'm like, I'm, like, I don't want to be like political anymore, actually. I'm steering away from politics. It's a low vibration and I, I want to be in a peaceful state and I want to, you know. I know what you're saying about low vibration. Like, it feels like, it feels like, it feels like you talk about anything political that it brings you, not you, but anyone, to a place of low vibration. I get what you're saying. Well, because you know what happens?

Starting point is 00:37:25 I'm going to like say this without saying anything political. I'm just going to say what sort of happens. You say something, you get canceled. I'm a contrarian. I'm a Gemini. If you cancel me, I'm going to go harder. I'm going to go in even stronger. I'm not the person that's going to back down, right?

Starting point is 00:37:43 And so then you become more polarizing. And as they cancel you more, you kind of become. become more extreme in your view. And when you, when that starts to happen, you start to lose sight of somebody else's perspective. I think that's very wise to say. And there are always two sides to the story. And when you get so laser focused and have this tunnel vision of your perspective and

Starting point is 00:38:12 your view, you're not leaving anything like for curiosity or just. to say, like, well, maybe there's another side to this. And, and also, it's kind of boring. Do you just want to hang out with the same exact, like before I'm like, I just want to hang out with people that have my views and that think exactly like me. And now I don't. Like, I appreciate having an open dialogue with someone who has a different view and who can open my mind and share something different versus being in an echo chamber just to say that my way is the right way. And so I think that that's kind of why I changed. Because I do think that there's two sides.

Starting point is 00:38:55 And also there's a lot of fear mongering that goes on. And then coming out of all of that the last 10 years, I'm like, well, you know, the world is still here. We're still going on every day. And it's a very self-aware thing to say. Not a lot of people that do comment politically come to that conclusion. Unfortunately, I think most people start to go down that road, and they start to get a lot of attention, many of which they, many of which they never got before.

Starting point is 00:39:23 So, for example, if I, I know, we talk about this all the time on this show, we try not to be a political show, but I think everything now touches some kind of politics in some way, especially with the state of the internet. But I would not label this show a political show, right? Yeah. It's like, it just touches. But I know it would be very easy to, quote, unquote, get viral ratings or to get something seen if Lauren and I decided to veer one way.

Starting point is 00:39:48 far right or one way super far left. And the problem with that is like, I know that mechanic of doing that and works. Temporarily. But you get the reinforcement of like, wow, look at all the attention. Look at all the commentary. Look at all the people like sharing this. I used to get it. Yeah. And so I've, I've been through this and now I'm coming out the other side and I'm not getting, you know, that I still go viral with some things, but you get crazy attention when you're in that echo chamber. Yeah. And I think the problem with that echo chamber is because you get that attention, whether you veer one way or the other, your ego gets boosted. And then you think, like, I must be right.

Starting point is 00:40:23 Yes. And we talk, like, Lord and I have done this show for a decade now. And what the biggest thing that I've learned doing it that long is that every single person has a story and a reason to why they came to the conclusions they come to. Yes. Like, I may fully disagree with someone's lifestyle and their decisions, but talking to people, you get to understand it. Most people don't start out with bad intention.

Starting point is 00:40:42 They're raised a certain way. They grew up at a certain area. Their parents thought away. And now they kind of, like, carry that on. them. But I think so many people these days are quick to be like, you think this way or not, you're not like one way or the other or you're either with me against me. And people don't listen to end up stories. And so what we all have said is like we're going to have anyone that we find interesting on this show. Regardless, left, right, center, up, down, sideways. We don't

Starting point is 00:41:06 care. But I think to your point earlier, like people do a really good job of blinding themselves to a large population and portion of the world that maybe thinks differently than them. Well, also, you know, back, you know, from 2012 to 2020, if anybody had a different view, they were getting canceled really badly, right? And now, like, the tables are turned. And, you know, I am against that canceling. And I'm not for that canceling on either side. And now I see both sides doing that canceling. And I don't want to do that to people.

Starting point is 00:41:42 I don't want to be part of it. Is anyone actually really been canceling? Like I feel like canceled is kind of like not the right like word. Well, it's actually, you can't push someone off the internet. Well, I think the term canceled is really like, I think it now refers to. What? Just, you're just, here's a Sharon. Sharon Osborne, like, you know, she was canceled from the view.

Starting point is 00:42:05 She couldn't like be on the show anymore. I mean, listen, partly why we built our own media platform and production company is like, now, like, the only way I could be thrown off the air is if I throw myself off. I throw myself off. Yeah, but she could go watch a podcast. I think she did launch a podcast. So it's not like they're like, like people are actually canceled. Somebody would say something on one of these.

Starting point is 00:42:22 It happens to me all the time. Somebody would say something on one of these channels. Yeah. People don't like what they say. Yeah. The internet, a corner of the internet rallies in and writes a bunch of emails to people that, you know, maybe advertisers or like they write them to like, I see like somebody,

Starting point is 00:42:35 I'm not going to say what shows, but you can imagine who. People get mad about something one of Dear Media's show said. And I get all these stupid emails from people like, take them off there. You have a responsibility. and that's how it happens, right? I don't think successful people are doing that, though.

Starting point is 00:42:47 Not, no, but what happens is it floods. Yeah, it does with all these people who have too much time on them. And then the pressure's like, if, then say that I was of the mind. I'm like, oh, shit, I'm running this company. Yeah. I'm scared. I better, I better not work with these people anymore. That's how it works.

Starting point is 00:43:02 Yeah, that's how it works. And then you cave in and like, F that. I'm not like, yeah, I think, I think as it relates to like, to your point, though, Lord, like, can you be can. I think, like, yeah, you're right. Like, you can, the people that get canceled are the ones that have built outside leverage that they can't control. Meaning, like, you know, if you're on a network television show and all your advertisers pull off and the network fires you, yes, you can get canceled. If you're, if you have one advertiser that is like that your whole living is depending on and that person drops you, then, yeah, you're canceled.

Starting point is 00:43:33 But if you're just of the mind where you're just going to keep showing up and creating and sending your thing, like, no, you cannot be canceled. Yeah. It's just a thought. But anyways. You stay true to your values by refusing VC funding. Why? I don't want to be controlled. I want to be able to say and do what I want.

Starting point is 00:43:58 I run the brand from a very intuitive place. I feel like some people in the beauty industry take a lot of finance and a lot of money and they spend it all. They kind of don't know what they're doing with it. That world really scares me. Once I get my sales to the number that I want to want them to be at, then I would consider. But I want to build it on my own for as long as I can. I want to be on the cover of Forbes. And I want an amazing business article to inspire girls that I came from this inner city.

Starting point is 00:44:37 I started this brand with $300. dollars and I was able to take it to X amount on my own without loans and without debt and without any VCs now that you're not talking about Anastasia she's my inspo she's fabulous I got her did you have her on the podcast we had her on the podcast oh that's amazing I gotta read her book did she do my eyebrows yeah read the book raising eyebrows you need to read that book I'm gonna read is it good yeah it's great she I mean you know she like sold like 30% of her company for a massive amount of money. She did very well, yeah. I didn't know that. Elizabeth, she's been building that brand for a very long time. She's been putting in the work.

Starting point is 00:45:20 I don't think all... You know what? You guys remind me of each other, though. There's similarities. Really? Yeah. Like what? I don't know, just in the way you're running your business. She's, I think she did it for like, I want to say 25 years or something crazy. She put in the effort. Yeah. She did anything that you can do in your business. She was an octopus. You guys have similar energy. I like that. Thanks. What is the pushback that you get right now online if you're not talking about politics? They like say I had gels on this summer. I had gels on my nails because I was like going to Europe for like two months and I can't get my nails done like every two weeks. So I put gels on and so they're like that's false advertising. So I'm not wearing any nail polish now. I don't know because

Starting point is 00:46:09 they're crazy and they need to go work. Like you're saying like because your brand is is one way you can't have gels? I don't know. I don't know. What do you think? What's the logic behind it? I don't know. They're just trying to find anything.

Starting point is 00:46:24 I think when you've gotten to a place where you're picking apart someone for the kind of nail polish, they wear it's time to look in the mirror. Yeah. It's a really big waste of your life capacity. Yeah. For sure. I mean, I just, we're picking. Who cares? Yeah.

Starting point is 00:46:41 If you wear them or you don't. Also, the way I run my life is I like to be so non-toxic in so many ways, but then, like, I'll wear a toxic foundation. Yeah. What kind of toxic foundation do you like? I like house labs by, is that how you say? What do I like Michelle? Isn't that by Gaga? Which one do I like that? Why like stuff that's toxic? Armani, yeah. I like the YASL. Yeah, I mean. Dior, no, Dior. Unless someone is absolutely perfect and you have. perfect perfection in every area. Don't,

Starting point is 00:47:14 come for me if you're not perfect. This is a perfect, using the word perfect. This is a great example. Lauren and I for forever get labeled as like, like, maha, right conspiracy because we've had some people

Starting point is 00:47:26 that are part of the mob, and we do. And here's the thing. I admire a lot of the things they're trying to do. I admire a lot of the over. There's some things I really like and some things I don't.

Starting point is 00:47:36 Yeah. And I was supportive publicly of Bobby Kennedy when he ran, because I think that this health system in this country, needs an overhaul. And I'm very supportive of the people that have made that their mission. Like Gary Brecker and Paul Saladito and we've had a lot of these people that we're friends with.

Starting point is 00:47:50 But I make it very clear to all of these people, including Paul and Gary, like, if we go out at night, I'm ordering a margarita. I'm smoking a cigar. I'm going to, like, if I'm going out with my friends, like, I'm going to do this. I'm going to enjoy life. And I think like the problem, again, with all of these messages is, yeah, the black and white, I don't like it. And I definitely don't like being thrown in.

Starting point is 00:48:11 a camp just because I live one weight at sometimes and one day. I like the ability in life. I think this is most people. I think most of our listeners and viewers are this way. They want to be able to live it up a little sometimes and have some fun and kind of have a cheat meal and maybe put on, what is it, toxic makeup. Yeah, take a mushroom. I might do that too. And then once in a while, like, yeah, 80% of the time you want branch basics and you want clean living and you want clean product. But I don't get why anyone cares what anyone else is doing. No, but the point is, this is what I'm saying. They don't have a life. That's really,

Starting point is 00:48:44 I also think this is the problem with, with identity politics and basically tying yourself to a movement in such an aggressive way. Oh yeah. Like I could never go to one of these maha dinners because I'd be there like, be like, you know, who wants a drink and like I might want the thing. It's got a little Cito. I don't want, I really like the Cito, but I'll probably have it if it's good.

Starting point is 00:49:03 Yeah. Like I want to have like an apple pan or like in and out every once in a while, right? Totally. But here's the big thing. It's like if you can live 80, 90% of your life the rest of the time clean with clean ingredients and clean stuff in the home, then you don't have to, you're not facing toxic overload all the time where like a makeup product or a pinch of hairspray is going to derail your whole life and throw your hormones off.

Starting point is 00:49:25 The people get sick is because most of the time their whole life is the other way. It's like they're doing way too many bad things all the time that they don't have enough good. Absolutely. I think I follow the 80-20 rule also. But also if people, like there's a lot of naysayers that they hate what are. RFK is doing, but there's truth in that why is it that we go to Europe, we can eat pasta in Italy, and not feel sick and not be bloated and not gain weight? Why is it that I can have raw goat cheese in America from Air One and still feel like

Starting point is 00:49:55 crap versus eating a lot of dairy in Italy? Clearly, there's a problem with the soil and the water, and to just recognize that and ask that question and say, what is the issue? but instead people are so opposed to actually someone who brings a new perspective and can cast light on something and the definition of insanity is doing the same thing over and over why are so many people obese in America it's like for a variety of reasons the pesticides the constant spraying the spraying in the air the cloud seating the water for me I think a lot a lot of it pertains to the water. Also, the portions in America, when we go to Europe, our portion of pasta

Starting point is 00:50:43 is like a quarter of the size than that in America. The portions that were served here are so large. Nobody talks about this. Well, there's a couple things in that, a lot to unpack there, but I think for me, I look at it in a similar way where whether it was RFK or Maha or somebody else and some other movement, I look at it as like, what we're doing in the country as a population is just not working. You know, we're sicker, more obese, more disease than we've ever had. So like, clearly some change these have. So I'm for anyone who's willing to like, yeah, willing to look at the clear picture and say, okay, something we're doing is not working. These are not the results. You don't want obese children. You don't want all these diseases. You want sick. I think from the portion

Starting point is 00:51:25 perspective, there's a little bit of that. But I also think putting a little bit of it on Americans as individuals and saying like the reason the portions exist that way is because you're eating the whole fucking plate all the time. Like when I go to a restaurant, if I get full, I just stop eating. But a lot of people like, I got this big ass plate. I'm really full, but I'm just going to slog it all down. It's like, no, no, no, you got to control yourself a little bit. And I think we have to ask ourselves like why we're so out of control that we need to eat that amount of food all the time. Probably because of the depression and our grandparents told our parents like, finish your plate, finish your food. I had to like work for that food. So we've been like conditioned.

Starting point is 00:52:00 I just get nervous when people like, well, I had to eat all of it. Because it was the portion. It's like, no, no, no, you've got to have some self-control. Yeah, they say if you can control what you eat, you can control anything. Did you know that? You hear that? I love to eat. I love to eat. I've never seen anything like it. Really? If right when he feels 80% full, he just stops. Ever since I've known him.

Starting point is 00:52:21 That's great. That's amazing self-control. It's hard for people because they like the taste. They eat for the taste, not because their body is telling them that they're stuffed. I've never seen you overeat once. Well, okay, listen, not even saying that it's for me individually, but I think that what we've gotten really good at as people, and part of why I like what you're doing is like, we've just gotten really good at ignoring the signals our body's trying to give us. Right? Like for me, it's my body tells me, oh, I'm full. And so what it's indicating to my brain is that I'm full. That means I've had enough. I'm satiated. I think what we do a good job of many people, and I'm not, I'm not saying, I think a lot of people, we'll do this. I've done this at times, is we just ignore the signals. We do it with alcohol, we do it with drugs, we do it with, you know, many things. We do it if we're around the wrong people. Yeah, we ignore our gut intuition. We do things that we know we shouldn't be doing. And our body is evolved and their mind is smart. It knows what it's trying to tell us,

Starting point is 00:53:20 but we're just really good at being like, I got to ignore that like that caution line. Just keep going. So true. Like being observant and having that self-awareness is like so life-changing too, for all areas, work. I feel like when people's lives are not working, for them to take a look and to say like, you know, to observe like their friends, their family, what they're eating, where they're hanging out,

Starting point is 00:53:43 their spirituality, everything has to be like looked at as a whole to kind of do like an overhaul and change things. We wait for catastrophe to happen and to occur before we decide to change something in our life, right? Like, I think that is, and again, back to the healthcare in this country, It's like we wait till the disease is unmanageable.

Starting point is 00:54:02 We wait till we're so obese that we can't move. We wait till we're so sick that we can't get out of bed. Instead of being prevented. Yeah, there's things along the way where, you know, like, you know, if you're listening to this and your back's hurting when you're waking up in the morning, like, it's an indication that you probably need to do something to strengthen your back or your core or something. Your body's trying to tell you. Like, if you're like hormones, if you're starting to feel sluggish in the morning, you can't wake up

Starting point is 00:54:24 and you're slow. Like it's some, you can't sleep. It's telling you, but what happens is we wait too long and then it's too late. Yeah. What corruption or misleading practices are you seeing in today's beauty industry? Again, it really is about that people are marketing and putting all of their money towards marketing dollars and not formulation. Do these formulas really work? Do these supplements really work? And there's a lot of amazing brands out there that do work. But I think, you know, I think that's the number one thing. And I think that's been going on for, so many years. With makeup, it's different. It gives an instant effect, right? It's visual. But when you're buying skincare and it's being hyped by celebrities and by marketing and by seeing

Starting point is 00:55:13 these ads everywhere and there's a serum that's $400. You know what I saw go viral? Bader came out with a skincare line with Duolipa. It's a lower price and everyone has is like, why is this priced so much lower? Why should I buy your $400 serum? If you just launched a serum with Duolipa for under $100, what's the difference? People are getting very confused by that. It's like the brands that launch like a $3,000 bag. Their price points are $200.

Starting point is 00:55:53 It's confusing. Yeah, because it's all marketing, right? So many times during the day, I just want a drink that feels real. Something bubbly and cultured that tastes great and actually heals my gut. That's why I've been drinking so much synergy kombucha. Both at the studio and at home, our fridge is always stocked with synergy. Here's the thing. This is real kombucha.

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Starting point is 00:59:43 in my Pilates class and she was like raving about it. So what's in Veracity? I found out that it's a unique blend. So it has coffee bean extract in it, magnesium, hybiscous extract, and it's safe to take along with GLP1 medication to aid in boosting your metabolism and appetite control. So make the switch to GLP1's the natural way. Head to Veracityselfcare.com and use code skinny for up to 45% off your order. Once again, that's Veracityselfcare.com for up to 45% off. And make sure you use our promo code Skinny so they know we sent you. This episode is brought to you by the Skinny Confidential Times Heaven Mayhem. So this is the ultimate bedside essential. I'm going to turn you on to the chicest storage situation. So by my bed, I used to have all these different things. I would have my Kindle

Starting point is 01:00:37 and mouth tape and jewelry and my son's pacifier and crystals and all of these things by the bed. And it looked sloppy. So I teamed up with Pia Manse of Heaven Mayhem to create the bedside bookbox. This is genius. Okay. It's crafted to hold everything that you reach for in the bedroom. So your Kindle, your mouth tape, your eye bomb, your silk eye mask, even a place to store your jewelry. There's like little ring holders. And it looks like a book. Okay. So when you see it, it looks like this huge beautiful coffee table book. We designed two different ones. So we have a textured hunter green one. It's a very one. It's everything I wanted in my room. And then we also designed the bedside box in cream. So you get something

Starting point is 01:01:24 a little more neutral. How I like to use these boxes is I stack them on top of each other. And I have all my bedside essentials in these boxes. We designed a little compartment that fits your mouth tape perfectly. So I have my navy uniform mouth tape in the little compartment. And then we have a little ring and jewelry area, which is great, and then a perfect spot for your Kindle. So everything is measured perfectly. This is limited. Once it's gone, it's gone. And I'm telling you it's going to sell out. Everything you need right within reach, perfect for the holidays. Available now at heavenmayam.com. What are the toxins, the hidden toxins, the red flags that you're looking for when you buy a product? I think that fragrance is a very nuanced subject. And not,

Starting point is 01:02:17 all synthetics are bad and not all naturals are great. The problem is that you don't have to list each fragrance on the bottle, right? So if you take Tide, for example, like I cut fragrance, fragrance laundry detergent probably 15 years ago, if I smell Tide like on sheets, like it instantly makes me sick. Why is that that happens to me too? I can't even be a round towel. a hotel. I have to be like, I call down and I'm like, hi, can you please just use water when you're clean? You can smell it. But before I loved it. I loved it in my 20s. Because those, there's, because there's certain synthetic fragrances that are endocrine disruptors that completely mess up your hormone health. And you don't have any knowledge on which one is good and which one is

Starting point is 01:03:15 bad and that's that's the issue right now that there's a lot of synthetic fragrance that is completely fine and healthy and it's not an endocrine disruptor you don't have to list them on the packaging it's listed as fragrance or natural fragrance derived from isolates there's a lot of isolates that are derived from essential oils that have a lot of allergens or that can you know cause allergies in people just because something is natural doesn't mean that there's not an allergen in it And just because something is synthetic doesn't mean that it's necessarily bad. There's a lot of white and green biotechnology. It's funny because, you know, I've been categorized one thing for so long, like, politically.

Starting point is 01:04:00 But I launched the face oil with all of these white and green biotech actives. And so basically what that is is it's basically like plant stem cells. They take a portion of the plant and they replicate the cells in. in a lab so that they don't have to overharvest, they don't have to kill hundreds of thousands of flowers. And then white biotechnology is basically fermenting the actives like age. Like I use a high molecular weight, hyluronic acid in holy water. It doesn't dry your skin out. And that is like made from fermented ingredients.

Starting point is 01:04:37 So yeah, I just think, I think it really, it really depends on the brand and what, what is in the product. I don't think enough people are looking at those ingredients. But I would say avoiding anything that's an endocrine disruptor. I think that fluoride and aluminum are the worst. You know, aluminum is an endocrine disruptor. You should not cook with aluminum pots and pans. You should not cook and wrap your salmon in tin foil in the oven. And you shouldn't use antiperspirant because you're underarm absorbs up to 100% of what you put on it, right? So any holistic doctor, right, naturopath is going to say the two most important things to cut out are the fluoride in the toothpaste and the aluminum. Why the fluoride in the toothpaste? Because they say it can cross the blood

Starting point is 01:05:31 brain barrier and. But it's back to what we were saying a second ago, which is if you think a lot of things we're talking about whether it's fluoride or tide or colognes or candles or whatever, it's one of the things it's doing is it's creating an atmosphere. Toxic overload. It's too much with everything else that's going on. It's that, but it's also creating a system where we can ignore the signals our bodies. If you have bad breath or if your body's admitting odor, it's trying to tell you that there's something going on that potentially you can fix.

Starting point is 01:06:02 But if you mask all that scent all the time, you can't tell what's going on. Well, there's also a spiritual component to that too. Sure. But it's... What do you mean spiritual component? Well, they say if you have bad breath, your throat chakra is closed and that you're not speaking up enough. Oh. There's that or, but I mean, and if you have bad.

Starting point is 01:06:22 You got to get your um meditations. Oh. If you have consistently bad body odor, it's probably because you're something in your detox or something in your gutter or your body is trying to get it, get out. Right. And so what we do is we mask everything. And you go, everything's fine. And again, like it's ignoring signals.

Starting point is 01:06:40 When you make the switch to natural deodorant, initially you're going to sweat more, right? Because you've been clogging that area your whole life, antiperspirant makes you not sweat, right? So you can't naturally detox. When you use natural deodorant, you're naturally going to sweat a lot more. So I sweat for like a year straight, like crazy when I switch to my deodorant. And now I really don't sweat that much anymore. Isn't it crazy that when we were teenagers, we used to use like teen? teen I used to use teen spirit or some teen I forgot what it's called like dry soft idea

Starting point is 01:07:16 from bed bath and body work I had it I had like a a like an aerosol deodorant spray it's so wild when you look back on what you used when you're it's so cool though now that I have kids and they start to get into deodorant and all like you have the tools now to really be able to curate a list of things that are good for you products. Yeah, for sure. And I feel like there is some truth to all of this because why is there so much infertility, right? Oh, God, go down this path. Oh, no, but I mean, listen, there's not just so much infertility. There's there's so much heart disease. There's so many sleep issues. There's obesity. There's oral. There's so many, there's so many things that are going wrong from a health perspective in this country. And I don't blame. I think,

Starting point is 01:08:07 like the deck is stacked against a lot of people, especially if you're going, like, you know, we talk about this on this podcast all the time. If you're going through life as a consumer and you assume that everything on the shelf is fine for you and good for you, like, it's a real danger. I was with some older guys this weekend for Thanksgiving. And they're a lot older, like, in their 70s, age, they're like, man, everybody's like sick and this. And it just wasn't like that in their day. Like, you know, you had a few people get sick here and there. But now the rates of sickness and disease are just like, it's insane. Maybe because we're living longer, But I think it's likely because we just have too many toxic ingredients in our everyday life.

Starting point is 01:08:42 And the screen, I think the screen is really messing with people's health. So do I. Because when you wake up and you look at that phone first thing, when you should be outside. Getting light in your eyes. Yeah. Well, the screen from a sleep perspective and also from an eye health perspective, but we didn't evolve to be like this all the time. Like people, you know, nobody looks far anymore.

Starting point is 01:09:02 Yeah. I have some rapid fire questions. Okay. Best hair growth tip. Oh my God. I have so many. Okay, go. Okay, so first of all, you need to know the difference if your hair's shedding or if it's breaking off.

Starting point is 01:09:16 Okay. If your hair is breaking off, that means it's dry. It could be your thyroid. You could be anemic. You could have low vitamin D or you could be over processing your hair. Once you're over the age of 35, your hair is going to start breaking off if you're over processing it too much. The number one tip I can give you is to coat it in coconut oil, especially if you're in the Mediterranean all summer long,

Starting point is 01:09:39 which I know you love to be in the Mediterranean too. Just rub coconut oil into your hair? You get coconut oil. We might run into each other at Hotel DeKalp. She loves Hotel DeKap. They sell agent there too. I love it. So basically you coat your hair in coconut oil.

Starting point is 01:09:56 You should do this too because the sun and the salt water dry the hair out so much. So I coated it in coconut oil all summer long. I wouldn't really blow dry it when I was in Europe I came back this fall with the best hair of my life Wait so you just took you wake up and put the coconut oil all over it and put your hair in a bud So I get in the shower wet my hair coat it in coconut oil And then I kind of just like stay like that for like the week So you'll just leave it in your hair

Starting point is 01:10:24 Yeah and I put more in each day And you ever try to get So you get like a slick look like this though? Did you like blow dry it or did you just leave it in your hair Leave it in my hair? Yeah or leave it down or just leave it down and it kind of looks like greasy. Can we get an agent nature of coconut oil mass?

Starting point is 01:10:42 I'm going to, yeah, I'm working on making that, but that tip is like life changing. Along with Holy Growth, which is our topical hair growth treatment. I use all your sprays. You have the scalp spray, right? Yes, that's Holy Growth, which has the redensal and the copper peptides and folicococin and spermidine. You got to get this product. My boyfriend loves that, by the way.

Starting point is 01:11:06 Yeah, it's like a spray. It's the only, it's the only hair spray product that I'll put on my hair. It doesn't make your hair sticky, oily, or greasy so you can style your hair with it. You have to take Holy Main every day, take a straggless. A stragglis really helps the hair. What's a straggles? It's an herb. My hair's going gray.

Starting point is 01:11:24 What do you do for gray or nothing? They say spermadine can delay it for a bit. Not like actual sperm. Spirmedine. I have spermidine. And spermidine is also in one. one of your products. Yes, it's in Calm Beauty, along with Torin, with the amino acid. So it calms you down and then you age backwards. Is that the magnesium one? No, Calm Beauty is the

Starting point is 01:11:45 spermidine and the Torring. Oh, the white packet. Oh, yeah, the cherry. I love that. I take that before I go to bed. And look, did you see the ingredients? Like, we don't use synthetic, like, did you ever see products that are derived from, like, natural flavors? And they don't list where those natural flavors are coming from. We use organic, dark tart cherry juice. Or we use organic key lime juice or organic coconut butter. Our ingredients for our liquid supplements are

Starting point is 01:12:14 unparalleled. Yeah, I really like your liquid supplements. Thank you. Okay. Last question. One agent atore product everyone should be using, and I'm going to answer after you. Only one? Yeah. Holy May. What are you going to say?

Starting point is 01:12:34 I'm going to say I like a lot of your products. I'm going to say the collagen, but don't also sleep on the body lotion. Oh, the body bone. People love the body bone bone. Yeah, the body lotion gives you the prettiest clavicle. Thank you.

Starting point is 01:12:49 I put it on my clavicle. Do you know what a clavicle is, Michael? Yeah. And it also gives you really pretty legs after you shave your legs. It's crazy. It gives you like really gorgeous legs. Yeah, and you wake up the next day

Starting point is 01:13:00 and you're still hydrated. Yeah. There's something about that product that I really like and I like to put it on after I dry brush. It's just beautiful. Thank you.

Starting point is 01:13:08 A good clavicle is a good thing to have. How's my clavicle? Great. I'm just saying like a nice clavicle. It's an underrated body part. Carson knows what I'm talking about. Ask me something really juicy. Something really juicy?

Starting point is 01:13:22 Yeah. Let's talk about immigration. No, I'm just kidding. What's the most controversial hot take that you've ever had? that pissed the internet off. It was in 2017, and it was the women's march. No, was the 2016 or 17, 2017, it was the women's march.

Starting point is 01:13:42 And downtown LA, like, they left their trash everywhere. And I was like, you hypocrites. I'm like, how dare you? I'm like, look at all this trash. I'm like, you know, I called them see you next Tuesdays. They went crazy because I call them see you net. I bet your Reddit threads are fun, though. You should get some of the Reddit threads printed out and put on your wall.

Starting point is 01:14:02 I, like, I eat popcorn and I eat them and I laugh. As genders, women are definitely messier than men. And I know this because I've walked into your bathrooms after. I have two sisters. I have a wife. I see those bathrooms. I've never seen a man's bathroom look like that. Here's the thing with the bathroom.

Starting point is 01:14:17 I have so many products that when I come home from a trip, I can't just like put it all away. It's like, I need to. I have one sock on the floor. She's like, get that off the ground. I go in the kitchen. I mean, not a kitchen. The bathroom, it looks like a bomb went off in the sink.

Starting point is 01:14:30 Do you share your bathroom? Yeah, but not anymore. We're changing that. I honestly think our, I swear to God, I think our marriage is going to get so much better once we have separate bathrooms. I think so, too. It is. You know what? My boyfriend and I, we're building separate bathrooms right now, and we don't like to sleep in the same bed every night.

Starting point is 01:14:47 That's really, I just was reading Patricia from Southern Charm's book, and she says the key to marriage is not to sleep in the same bed. Yes. Interesting. Yes. And he doesn't put the air on. And it's like in the summer. I like that's absurd. It's insane.

Starting point is 01:15:00 Are you doing a psychopath? I'm like, I'm like, you're trying to kill me. Like, it's our biggest fight. So you're in one room and he's in the other. We start off in the same room and then and then he goes and then I put the air on and then it works out. Patricia said to buy her pillow that says tonight on one side and not tonight on the other pillow and to sleep in separate rooms and you can send the signal of tonight or not tonight. We traveled like I just, you know, we went back to see my family for Thanksgiving. We don't get to see him that much.

Starting point is 01:15:27 And we stayed in her hotel. tell. We had our three kids with us. Okay. Oh. And yeah. Are they all in the bed? Well, we had, we had a separate bed in the, we had like two separate rooms. But we would like kind of, our kids are young. So we'd like flop, like one night I was in there. She was in there. And the last night of the trip, the kids wanted to sleep with her in the room. And I had the bed to myself alone. And I was so happy. I was tucking myself in like I was like a little treat. I was like, oh, I was like, here I am alone. I had my book. And I was like, this, it was like the best sleep I had the whole time. I think there's studies. The baby woke me up later. But, but, but I remember

Starting point is 01:15:58 getting in the bed. I was like, I'm in there. We could do like a Lucy and Desi situation where we have separate beds. You know what I did? I went right to the middle of the bed. Like I didn't go to the side. Normally I had to go to the corner side. Yeah. I went right in there. Wow. It sounds like you had a really good time. So I'm open to this separate bedroom thing. It is. It's great. And I feel like, you know, it keeps like thing. How long have you guys been together? 600 years. I don't even know how long. We've been together since I was 20 years old and I'm turning 39. Wow. 19 years. Yeah. That's a long time. But we've known each other since we were 12 years old.

Starting point is 01:16:30 No way. I feel like after 20 years. Where did you meet? Did you have a crush on her when she was that little? Yeah. My boyfriend and I, we've known each other 18 years. He tried to date me like back then. That's the best kind.

Starting point is 01:16:42 And I was not into him at all. And then we've been together five years. But yeah, I think that's the best. We dated when we're kids. Is he the one? Are you going to marry him? Yeah. Give us a little Reddit content.

Starting point is 01:16:51 Are you going to marry your boyfriend? Yes, I am. He's the one. He's the one. He better learn how to work at AC though. I'm getting a ring in 2026. I don't know. I bet you're bringing the way you designed will be stunning.

Starting point is 01:17:01 I really want to do Cap Wedding. Will you come? Of course. We're going to already meet there. We have some stuff up our sleeve. Anytime anyone invites me there, I'll come. I don't care what the reason is. Me too.

Starting point is 01:17:10 We have some ideas up our sleeve. Okay, yeah. We're going to trap. What's it called trapping? We're trapping in the kitchen. Lauren and I have been trapping in the kitchen to make something for you. You're going to look what that means later and you're going to. Do you want to give one tiny, teeny, tiny hint?

Starting point is 01:17:24 Sure. On something. Yeah. Pink. Pink. Yeah. But. Baby, baby, baby, baby, baby, baby, baby, baby, baby, baby, baby.

Starting point is 01:17:32 You know what I love about the green box? It's like a whisper of green. You told me, I know. Yeah, it's a whisper. I like a whisper. It turned my feed to green and like on the feed and I, we can't have greed on the feed. Like, I'm like, oh my God, me and my like creative team are like, oh, green just messes up the whole feed. But it's like, it's like a key lime green.

Starting point is 01:17:53 Oh, no, I know. I love it. But on the feed, the green just like does something to my eye. Jenna and Agent Natora have given you guys Code Skinny at checkout for 15% off your purchase at Agent Nator.com. I, like I said, would for sure start with the collagen. I froth it up in the morning in a cup. Sometimes I'll add like another product to it. I'll add like a splash of grapefruit juice.

Starting point is 01:18:16 You can make it. It's really, really good. I do two scoops. I don't know if that's intense. Two to three. Then you'll get a full, you'll get an efficacious 24 grams with three scoops. I also like the scalp. Spray, I like the body lotion, I like the serum, I like your cleanser.

Starting point is 01:18:33 Thank you so much. I'm just a fan of the brand. And where do you keep this in the house? Just for my knowledge for later, just in case? I, it's all in my doors. It's filled with Agent Nusole. You need to use the holy oil. My boyfriend, that's his like one favorite product.

Starting point is 01:18:47 Stacey carries it. By the way, Stacey Christie, my facialist, who is so serious about skin, you should go to her. There's stuff's all over her. You should go to Stacy next time you're in San Diego. Your stuff's all over there. Oh, I will. sings your product's praises and she is so strict. And you have beautiful skin.

Starting point is 01:19:04 Well, I have a couple pimples right now, but I'm going to take the compliment because I'm reading a spiritual book and it says you have to take the compliment. Take the compliment. When did you not? No, I'm really just going to let that one sink in. Just like I let my agent natura serum sink in before I put on my makeup. Jenna, thank you for coming on the show. Where can everyone follow you on Instagram and the brand?

Starting point is 01:19:25 I'm at Jenna Covello. I'm at Agent Nautour. Can I just say what Shervin said? How about when he said when you close your eyes, that's where I am? Did he really say that? I'm sure. You know, that sounds like, on your, on your podcast. That sounds exactly like what something Shervin would say. That one over my head. I love Shervin by the way. We love him too. You're energetically like Sharveen. We love him very much. He's hilarious. He said, when you said, where can we find you? And he said, you know, when you close your eyes and you go to meditate, I'm there. He told me to hum, to hum, my medications and now I'm like on the red light bed like oh like so absurd it's amazing it really works and it calms you down a lot yeah it truly does but I loved that that was the best answer on any podcast it's funny he says that on air and off air Jenna hilarious same as both places thank you for coming on the show

The Bossticks - Agent Nateur's Jena Covello On The Secrets Behind Clean Beauty, Healing Endometriosis & Balancing Hormone Health

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