The Bossticks - Alexandra Potora On The Secret To Success & The Key To Productivity

Episode Date: October 2, 2020

#298: On this episode we are joined by Alexandra Potora. Alexandra is a digital creator, entrepreneur, and the founder/CEO of VREA Cosmetics. Alexandra joins the show to discuss how she emigrated from... communist Romania to the US to pursue the American Dream. On this episode we discuss how to start from nothing and build a business, the secrets to success, and how to be productive.  To connect with Alexandra Potora click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) WOO MORE PLAY is the all natural and organic coconut love oil that is changing the way we have sex. With only 4 all natural ingredients WOO is the perfect personal lubricant to spice up your sex life. That's just the pre-party.  All Him & Her Listeners will receive 20% off your entire order plus free shipping when when visiting www.woomoreplay.com & using promo code HIMANDHER at checkout. Produced by Dear Media

Transcript
Discussion (0)
Starting point is 00:00:00 The following podcast is a dear media production. This episode is brought to you by Wu MorePlay. Now, they have just launched the best thing ever. It is a vibrator. And bear with me, it's not a sleazy sex store gross vibrator. This is like a chic clitoral vibrator and travel case. To get specific, it's called Woo Vibes. I come first, which I'm very much about.
Starting point is 00:00:28 So here's the deal. I am so into this vibrator because not only is it's strong with five functions, there's five different rhythms to play with, it has a travel case. How many times have I been traveling with Michael? I bring my vibrator. We want to have some alone time. And the vibrator has nowhere to go. And it's just like sitting around in the room and it's gross. I feel like I need a case.
Starting point is 00:00:52 So Wu saw this white space. So they created this beautiful silicone coral case. You guys, it's so cute. You can put your vibrator in there and no one will know. It's kind of like a toothbrush holder, but for your vibrator. And you just pop the vibrator in before sex to travel with after sex. You can throw it in your purse. But here's the cool thing.
Starting point is 00:01:14 You can put it on your vanity next to your skincare, okay? Next to your makeup. It is so cute. You want it in your fucking flat lay on Instagram. And then don't even get me started on the vibrator, okay? Like I said, about the functions. but it also has a heart-shaped handle. So it's the perfect accessory for solo play or partner play.
Starting point is 00:01:34 You can use it while you're having sex or you can use it alone. All I know is that you're going to want to use it. Like I said, Woo Vibes is the only vibrator on the market with a cute, pretty travel case. Okay? So there's no more secret sex toys in your sock drawer. This one is displayed on your vanity. You can travel with it and no one will find it when they're done because it's in the little case. To get 20% off, your white and rose gold tone vibrator, use code skinny vibes at checkout.
Starting point is 00:02:01 That's S-K-K-I-N-N-Y-V-I-E-Z. S-K-I-N-N-Y-V-E-Z at checkout. 20% off. Share this with your friends. You can't go wrong. I'm telling you. And just remember, I come first. She's a lifestyle blogger extraordinaire.
Starting point is 00:02:21 Fantastic. And he's a serial entrepreneur. A very smart. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. But the most important thing that I have learned throughout all these roller coasters that I've been on is businesses that are not sexy will always be the most stable and the most profitable.
Starting point is 00:02:51 We made it through another week, Michael Bostic. Barely, Lauren Evers. Yes, we did. Welcome back to the skinny confidential him and her show. You have me, Lauren Everett's Bostick. I'm Bostic today. And my husband. Michael Bostick.
Starting point is 00:03:05 Who needs a haircut? Nope. Well, you know, I know a lot of people have mixed reviews about this hair. I don't know how I feel like. I don't look too great, guys. I haven't seen a barber. I haven't seen a COVID and everything. That's one thing I've just really liked over this year.
Starting point is 00:03:16 The hair, it's getting wild. And we got new cover art that's debuting your new hair. I didn't like the first cover art. And I don't know if I like the second cover art. It's an improvement because I'm not just against a huge pink. background, but I honestly think I look like trash in that video. I just looked at myself I just looked at myself. You look fucking great in that. Look at you're all like dialed in. You got your glasses. Look at me. I look like a disgusting guy that's been in the mountains for a year.
Starting point is 00:03:38 I look like a sexy school teacher that's about to give you a BJ. Look at that. Look at all that hair. Too much hair on the face. Too much hair on the eyebrows. I'm really, I, you're hairy. Yeah. Well, that's okay though. Today we have a very colorful episode for you. We have Alexander Patora on the skinny confidential him and her show. She is a master content creator. And the way that she got to where she is is so inspiring. She walks us through every single struggle that she endured and just really goes back on her childhood and talks about how she got to where she is. She gives tons of tangible tips and tricks. And she, like I said, is going to motivate the fuck out of you. So if you're listening and you need a little inspiration or motivation, this is your
Starting point is 00:04:24 girl. With that, let's welcome Alexandra Potora to the show. She is a YouTuber. Crazy enough, at 16, she became a music pop star in her native Romania. And now she is basically famous on YouTube. She has an amazing blog that deals with personal growth, relationships, sex, fashion, beauty, career, and money. She spills it in this episode. Like I said, this episode goes all over the place. So get ready. This is the skinny confidential, him and her. Okay, so go back to what you were telling us before the podcast. You were saying that you met your husband and he wasn't your type.
Starting point is 00:05:04 Yeah, my husband is actually not my type. At first, blush, when I met him, he wouldn't have been my type. But I was able to recognize things in him because I've approached, I approached my relationships the way I approach my business, which is I knew exactly what I wanted in a relationship. I categorized it, number one, most important, number two. number three, what's non-negotiable? Give us the list. Well, one of the things, so I, the relationship prior to him, it was with a guy that was a lot younger and he was still going to college.
Starting point is 00:05:33 So I was essentially babysitting, paying for the bills and the rent and all that. I was like, oh, I was in love. And I'm like, that's some bullshit right there. I don't care how in love you are, sweetie. You've got to. No. So he's a great guy. I mean, we just spoke recently.
Starting point is 00:05:50 But he just, I've realized this, you know, being with somebody. that is on a more advanced playing field than I am, it's very important to me. I believe in feminism, but I still believe that, you know, my guy should pay for, you know, my dinner. Give me a nice steak, you know what I mean? So I knew that financially,
Starting point is 00:06:09 I had to be with somebody that is very independent and well off. Then the second thing, I knew that he needed to have a good relationship with his mother, but not too good of a relationship. Like we don't want the embellical part of it. No, no, I can do that.
Starting point is 00:06:22 So look, And she should live far, but he should have a good relationship with her, but she should live far. And then the other thing was I wanted him to be of the same political views as I am, because I'm very, you know, into it. So if I was with somebody that was the polar opposite, I just knew it's going to be a lot of contention. And that just wouldn't work long run. So anyway, those are just kind of the top three, which may sound silly to some, but that's what really matter to me. So before going on our first date, I had formulated in my mind these questions, just, you know, nothing like so. Who are you going to vote for?
Starting point is 00:06:59 You know what I mean? Give me a question. Say I'm on a date with you. What are you asking him? This is intense. Michael's sweating. Okay. So one of, I knew, because I met him through work, I knew that he had his own company.
Starting point is 00:07:11 So I was like, okay. But I started asking him questions, you know, who's your clientele? You know, what kind of size projects? Are you guys working on? I thought you were going to say what kind of, what size is your deck? Pull that. That was my first question. That was actually like fourth on the list. I was like, how big is your dick when it's rock hard?
Starting point is 00:07:28 I was like, go stand across the room and you'll see. Oh, get a measuring tape. No, I mean, like, listen, yeah, those are some intense, those are some intense first date questions. No, but, and I didn't ask them, I mean, like with a lot of, you know, er, like, but just, you with a smile on my face and I'm being all cute. How was the relationship with your mother, you know? And, you know, how did you grow up? Did you have any siblings?
Starting point is 00:07:50 Oh, where does she live now? Oh, she lives in Norwalk. In my mind, I'm like, great. Where does she live? Norwalk. We live in OC. Okay, okay, okay. So she has perfect distance. She's perfect distance. So was that like an hour away? It's about an hour away, a little over an hour. Okay, so when you met your husband, was he an entrepreneur like you? Yes, he's been an entrepreneur since day one. He was actually homeschooled, and it was seven of them. He has five, his four siblings, is one of five. And all five, bless the parents were living on his father genitorial salary. He was being homeschooled by his mom, who's ASD Mexico, so she didn't
Starting point is 00:08:26 speak a lot of English, so good luck homeschooling English-speaking kids. And by a stroke of luck, his dad ended up being a Spanish teacher at the Norwalk School District. And one day, he brought home a computer. Jim, I think, was about six years old at that time, and he was so fascinated by it. So he started pulling it apart, putting it back together, figuring out how it works, taught himself how to code, would go to the library and get different books on how to code, started coding in various languages. And by 12 years old, he was getting paid by folks in the neighborhood and people from their local church to build their websites and whatnot.
Starting point is 00:09:01 And by 16, he was a full-fledged hacker, a white hat hacker, and his specialty was trying to find the security flaws in online shopping. So what he did is he went on guests and he wanted to buy a pair of jeans. and before putting in his credit card, he said, well, wait a minute, let me try to see if this is safe. So he was able to hack into guests and get access to all the credit cards, et cetera. He's reaching out to guests, telling them you have a security flaw, you know, you're violating your privacy terms in terms of use, you're not doing all this stuff. And nobody cared. He's some 16-year-old guy. But one of his friends was the editor-in-chief-ed Wired magazine.
Starting point is 00:09:39 So Wired runs the story. And the next thing you know, the New York Times hears about it. They start calling him. He starts hacking into various different things, you know, to try to prove the security flaws. The FBI gets involved. Even to this day, his mom tells me, yeah, miha, LFPI would call on the phone. I'd be like, miho. She had no idea.
Starting point is 00:09:58 But then these companies started coming after him with the vengeance because by now the FTC started pursuing lawsuits. So in a nutshell. Pursuing lawsuits against the companies that didn't have the right security. Exactly. Because they were saying one thing in terms of how they're providing online security and they were doing another. I am calling you if Michael's ever shading. I'm going to be like, I need to talk to your husband. We can find out exactly what he's doing, where or how.
Starting point is 00:10:23 But anyway, he is, you know, and then law sister started coming his way from these various companies, a professor of cybersecurity at Stanford University, wanted to reach out to him and tell him, hey, you know, I want to represent you because this is, this was at the forefront of online shopping. So nobody knew what to expect and she wanted to represent him to protect him because what he was doing wasn't, I mean, you can say that it was illegal, but it was for the right reasons. We need, he needed to essentially figure out the security flaws of these companies. Anyway, that is his story. So what did he, did people start hiring him to like basically beef up their security?
Starting point is 00:10:59 Well, part of, or consult with them or what? Well, when he started his digital company, that was one of the things that they were doing. He was offered some jobs in government, but he said, oh, government money doesn't, you know, doesn't pay well. I'm going to make my own path. So he created, you know, his company. And his company built our website at the time. And that's how we met.
Starting point is 00:11:19 And after our project was done, he asked me out. And that's when I came prepared because I'm like, I need to, I cannot waste my time. I was like, 24 at the time. And I'm like, I'm old. I need to figure my shit out. Well, now at 36, I'm like, oh, my God, what was I smoking at the time? Yeah, I just, I approach the beginning of our relationship with the same kind of structure that I approach every relationship. even my friendships before, you know, I meet a bunch of different women and, you know, we want to forge
Starting point is 00:11:48 relationships. But I don't go in any relationship blindly anymore. If it's a friendship or if it's a romantic or a business, I need to know exactly what I need in a friendship. I need positivity. I need somebody that's a go-getter. I need somebody that's honest and it's just going to say, speak her mind. If I don't recognize those things and that's what I'm looking for specifically that I'm not even going to pursue that. That is such good fucking advice.
Starting point is 00:12:12 That is a gem of advice from our podcast that you just gave. I'm a firm believer in like very few friends and a shitload of acquaintances, right? Like there's a lot of people that I know that I'm acquainted with that if I saw out of like, hey, let's have a drink or like lunch or whatever. But like they're not necessarily like super close to me. And then I have like very few. But also that's intentionally because I know that like with how busy everything is like I know I only have so much time to really invest in those true friendships.
Starting point is 00:12:37 It's not that I don't like the acquaintances. It's just I want to make sure that if I'm in a friendship, I'm like fully vested. And then if I'm not, then it's like, hey, we could still like hang out, be friends, like going to trip to see each other. But it's not necessarily like we're not, you know, that close. We have these ideals of, oh, we can have everything. And you know, the reality is, no, you cannot have everything because you cannot be a badass bitch CEO of a billion dollar company and also make dinner at home every night and take care of your baby and do X, Y, it's just, it's impossible. And I've realized in that process that a lot of things in our lives are not sexy. And that's okay. And the way you're going to
Starting point is 00:13:12 navigate successfully most of the times is if you stay structured, if you know what you want and you approach every aspect of your life with that structure. You don't do that. You're just going to be like algae. Any girl. You know what's, you know, that's fucking that's some wimp dick just just to get you. No, but that's what I call. It reminds me of those little things and a little mermaid, the poopsies. But you know what I mean? I don't want to be sound mean, but this is, I recognize people that are like algae where the current just kind of takes you and you're moving. Today, you're on the left, tomorrow you're on the right, and why I appreciate, why I'll appreciate, just kind of floating through life with enthusiasm, you know, you can't, you're not, where are you
Starting point is 00:13:51 going to go? Well, you know, it makes me thinking, you know, there's that saying, like, if you love what you're doing, you'll never work a day in your life. Like, I think that's such horrid. That's such horseshit. And I'll tell you why, because people are like, what? Like, chase your passion. Yeah, chase your passion. But, like, chasing your passion and doing what you love only gives you the staying power to give you a reason to go through all the shitty things that come along with that. So for example, like, I love podcasting and this is like, this is the reward right here, like being able to sit and do this. Like, it's great. I hate doing all the coordination, doing all the monetization, doing all the advertising, doing all the back, the coordinate, like,
Starting point is 00:14:23 everything that goes into the business, the accounting, the fucking legal shit, all the stuff. I hate all of it. Like, I don't like to do it at all. I just want to do this. But all the other stuff comes with it. And I think people get confused with like, oh, well, you know, I only like creating and I hate the business side. So I'm not going to do it. It's like, well, you're not going to be very successful then. Like you're going to be, you can create, but like you need to have a reason to eat the shit that comes with doing the thing you love. And I'd say like the shit part is like probably 60% of it, 70% in some cases. You know what I mean? And I think that's why a lot of startups fail. I mean, how many girls look at you, Lauren, and they see the final product, you know, or just
Starting point is 00:14:59 the surface part of it, not knowing all the deep layers of all this shit that you have to do. But that's why I wanted to interview you. And that's why that's what drew me to really want. you to come on the podcast because I see your content. And I mean, I think I know. I probably don't know because it's 10 times narser than what I think how much work it is. It's a lot of work. It's a lot of work what you do. Like you are, I mean, first of all, to even get yourself to that point, I'm sure, is a lot of discipline. Because you can't be puffy and hungover because you got to be, you're right. And when she's on camera, it is right here. It is not far away. It is zoomed in. You have your lighting, you have what you're going to talk about.
Starting point is 00:15:41 You are very much a content creator that talks about niche things too. You're not just like, here's a pimple cream. You're very specific. So first I want to get into how you got that drive and entrepreneurship. Like I want to go back to when you were little. So tell us about how, did you have an epiphany one day? Have you always been like that? What happened?
Starting point is 00:16:01 Everything that I am, honestly, is the result of my desire to be who I am today. Because so I was born and raised in Romania. It's in the eastern block. But it's not really an eastern country because we are Latin-based people. The Roman Empire conquered our territory, and that's why it's called Romania. So we're Latin people. But communism, you know, Russian-Soviet communism took over our country. And I grew up.
Starting point is 00:16:26 My first memory in life is waiting in line for food. We would have gas, electricity, water turned off every night, which is why I have this scar. I don't know if you can see it, right? This fucking thing. No brow pomade, which is why I'm not. going to make my own brow pomade. It cannot get in there and really give me an eyebrow shape. It's because, you know, the way we were living. And I went through the revolution. And so I had this thing since I was a little girl that I felt that I didn't belong. My mom told me that I was three
Starting point is 00:16:55 years old when I told her that I don't belong. She didn't know what I meant by that. But then I remember specifically being six years old and telling my mom that I was born in the wrong country. And not to be misunderstood with I don't love Romania. I love Romania. I love the country. I love the culture. I love the people. I love, you know, everything about it. But the problem is that when you live in the circumstances that we were living in and you're told how much water to drink, what kind of food you're going to have and how much, how many cars you can have, etc. That either makes you much much better and you strive for a lot more, or it takes you in the opposite direction, and you turn mean and sour and resentful. And I started noticing that, unfortunately,
Starting point is 00:17:38 that's how people were turning. And it wasn't their fault. It was just the circumstances that they were living in. They were making them very hard. And I didn't like that. I'm not the kind of person. If I have water, I will gladly give it to you. And I'm not some pre-like, oh, I'm a saint. No, I'm a fucking bitch. But I am, you know, I just, I believe. even we work together as culture, as people, you know, we help each other out. If I do something for you, you're going to do something for me eventually when I need you. It's just, it's good karma. It's just how this world works. And there was a lot of scarcity. So long story short, I felt I didn't belong in Romania. I just felt like this, I was born in the wrong country. My mom was a single mom. I grew up with
Starting point is 00:18:17 daddy issues and, you know, the whole Shabam. I belong to a very poor school district. And my mom, since I was three years old, she has saved every penny she could so she can essentially bribe the schoolmaster of this school that was about five minutes further away, but it was a much better school. And that's how the system was working, and she was able to do that. She got me in a nice school, but the problem was that I was the poor kid in the really nice district. So, you know, now we are more aware of bullying and things like that. Back then, it was called building character, so you just kind of took it, you know, and go home and cry it out. I was very insecure and I didn't have the nice clothes.
Starting point is 00:18:56 I was the only child. So I didn't, I would go home. My mom would be working. I was walking myself back home and I was alone all day. So my social skills weren't, you know, advanced. So I was kind of shy. I was very timid. I wasn't talking to a lot of people.
Starting point is 00:19:11 When I would talk, I was very conscientious thinking I want to say the wrong thing. Kids are going to laugh at me. I didn't have. So and all that. And I just, I remember the catalyst for me was for my 12th birthday. I invited all the girls in my school at my house, and my mom made some snacks, and nobody showed up. So I remember crying, and I was so, and I went to hate everybody. And my mom, you know, my mom, she looked at me and she said, you know, you can feel that way,
Starting point is 00:19:36 or you can feel empowered to become the kind of person that everybody wants to be around or everybody's going to look up to. And she taught me from a young age, people have agendas, you know, which is unfortunate, but people have agendas, and they will hang out with you if they feel they have something to gain. In a sense, this is what I do now. with my friends too. If you don't have something positive to bring into my life, I don't really want you around. So you can say that, you know, we are all seeking something, you know, out of our relationships. So I made up my mind in that very moment that I will make something of my life to
Starting point is 00:20:07 where other people want to be around me. That was just my 12-year-old mindset. You know, that's kind of how it started. How long were you in Romania? Until I was 18. I turned 18 in August, September, actually September, this September 27th, I'm going to have 18 years. And how many, years of that was under communist rule. About six, my first six years were undercom. But it's even the turnover after that, it takes years to recover. What is it like being under communist rule? Like, give us like some actual micro examples. And the reason I want to, the reason I think we want you to speak on this is we're in a time in this country where I think like there's people should hear more stories like this because, listen, every country has problems. We have problems. We have issues got to work through.
Starting point is 00:20:47 But like, I don't think people are aware how lucky they are to live in a free country. And like I said, there's flaws and people are saying, like, well, and they're going to be screaming at the mic. But like, I don't think they understand the alternatives and the contrast. And like the way you grow up is so much different than the way this country is founded and built. And I think people should hear these experiences. Like, oh, maybe we don't have it as bad as some other places in the world. Not to say that there's anything wrong with Romania or like these other countries. But communism is it's not a productive way of life in my opinion.
Starting point is 00:21:16 It's not a good thing. It oppresses people. It's like it's honestly a terrible way to happen. to live. And if people understood it a little bit more, understood, they could be a little bit more appreciative of, like, the opportunities they have in this country. I really love the direction this has taken because I love that we can talk about anything. I am one of the biggest American patriots you will ever meet because many immigrants are. Yeah. I am very proud. Because they know the alternative. Exactly. I am very proud to be an American. You put me in a room and somebody says,
Starting point is 00:21:50 fuck America, I'm going to lose my shit. And unlike many people, I have to, you know, I think that the problem, a large problem in our American society right now is that most folks were born here. They live in this bubble. All they focus on is what's wrong. And you mentioned there's wrong everywhere. But I always say bad in America is bad, is better than bad anywhere else in the world. Give us specific examples because I have grown up here and I would like to be enlightened. Well, I think probably the majority of the people listening I've grown up here and why I want you to speak to it is because they don't understand, like you said, bad here is not nearly, it's good in any other place. Well, the way communism kind of came about in Romania started with the idea of socialism. And I always find, you know, there's this utopian world where everybody has access to everything and everything is free.
Starting point is 00:22:39 Somehow it's coming from somewhere. We don't know. But everybody has access to food and healthcare and this and automobiles and housing and all. and free schools and all that, and everybody will live happily ever after, and you have just like this one government, and the government is going to take care of everything. The problem is there's not one example of human history of where that's worked. No, it's work nowhere. It's never worked. No. And like I think I can blanketly say it is actually never worked. It never worked. Never worked. And the problem is that if not kept in check and you're trying to kind of revert to capitalism,
Starting point is 00:23:10 which always works, you're on a slippery slope which leads to communism. And to answer Lauren's question. In communism, you are essentially told how much you're going to eat. For example, it was just my mom and I. So we had roughly around 10 eggs per month and X amount of flour, X amount of bread, X amount of meat, poultry. There were some stores, but they were half empty and you would just get things like, oh, you want some beans with your food. Well, that's a luxury. Oh, you want rice now. Okay. But for the essentials, you were told how much to eat and you had to go wait in line. And Romania is brutal in the wintertime. Anybody, anybody that has four seasons, they'll tell you, it's freezing cold. And so you wait in line, you get your food. You are told,
Starting point is 00:23:54 based on your household, how many cars you should have from a woman I couldn't have any. You're told which school to go to. You're told, you know, from this time to this time, you're going to have electricity. Five o'clock, we're going to shut everything off, gas electricity. Like, everything was shut off at five o'clock. When I banged my head, my mom couldn't even take me to the hospital because a facility without clean running water, it's not suitable to serve as a hospital. So we had to wait till the next day. You had to go see specific doctors that were, you know, part of that very narrow network. You're told how to live. This is what it is. And, you know, it's wintertime. It's three degrees Celsius outside. The buildings are shitholes. They're practically paper thin.
Starting point is 00:24:36 So you have to sleep with your jacket and your hat and your gloves so you don't freeze to death. What if you rebel? What if you're like, fuck this, I want 20 eggs? That's a really good question. Well, one you couldn't because KGB was tapped into all of our phone lines. You don't come back from that, you don't. This is what people don't understand. Like, you know, people right now are going crazy and you see a rest like, oh my God,
Starting point is 00:24:58 this is like Nazi Germany or like, no, it's not. Like these people come back. They go somewhere. Like what she's talking about is like, you don't come back. Like one day you're there, you're rebelling the next day. Like, what the fuck happened to the jam? If they get a hint. If they get a hint.
Starting point is 00:25:10 and they would pay you to rat on your neighbors. This sounds like the giver. I haven't seen The Giver. It's a book that we had to read in sixth grade. Doesn't it sound like the Giver? But like, yes, but staying on this lane, like, I don't think people understand. Like, there's no form of free rebellion there. Like, right now what's going on in this country, it's fine.
Starting point is 00:25:29 Like, it's an expression. Like, people can have the right to do it. They have right. Like, if you do that in these countries that we're talking about, like, they, you don't come back. No. Like, there is no free expression. Like, you cannot do this. You go out in the streets and start breaking shit down and turn it.
Starting point is 00:25:43 Like, you are going to be killed, period. Well, my mom. Or you're going to be put somewhere where you never are seen the light of day again. Exactly. My mom has a very vivid memory, and this is one of the things that she lived with in fear. Two o'clock one morning, our neighbor's door got broken into. We assume it was the KGB at the time. And they took the husband and the family never saw him again.
Starting point is 00:26:03 And that's because apparently there were some Western DVDs or cassette tapes at the time that were kind of circling underground, and allegedly he got his hands on one of those. So that was, if you guys want to see something that is absolutely crazy, I believe Netflix has it, but I'm kind of boycotting Netflix right now because of this new cutie show that I'm not, like, a big fan of. They do have like a movie that's broken into six parts, and it's called Comrade Detective. What's the Magic Mike guy? Channing Tatum? Yes, Channing Tatum, the 007 guy, Daniel Craig, and whatnot.
Starting point is 00:26:37 They're doing voiceovers. What they did is they found propaganda movies. a Romanian propaganda movie that was filmed in 1989 at the beginning, and they were going to roll it out at the end of 1989, and you get to see what they were showing us, because the TV was extremely censored. We had one Romanian channel that was from, I don't know, 8 a.m. to like 5 p.m. We had a Bulgarian channel.
Starting point is 00:26:59 I have no idea what the fuck. I mean, my dad, my biological dad, is half Bulgarian, but I don't know. And even the Russian cartoons. Imagine, like, the Roadrunner, but in this cartoon, the Roadrunner, is a rabbit and the wolf, no, the whatever the, anyway, it's the coyote. The coyote is a wolf. The cartoons that we were watching were with the Zyde's with the rabbit, and the wolf was smoking cigarettes and getting drunk. And like, this is the kind of shit that they were showing. Do a lot of people use drugs and drink? A lot of people drink. Oh, yeah.
Starting point is 00:27:30 A lot of alcohol. And smoking cigarettes, like two packs a day, and drinking is very common. So what the fuck? Because it's your fucking stress the hell out of it. Do you think when you get to America? After the Revolution, 1989, and this is one of the things, too, you know, it took underground the rioters years to put this together. And ultimately, in December of 1989, they surfaced. And that's how the revolution started. And it was brutal. I mean, we remember what it's like when tanks shoot at your building because, you know, the military came to try to, you know, squash this. And there were militia people that were shooting from the buildings.
Starting point is 00:28:08 And of course, the military didn't care. They would point the tank that way wherever they built the boat. And they would fire. And their people, we were living in the building next door. You know, everything shakes. Like, it's unimaginable. But after the revolution, it took several years of corrupt politicians. Romania is still corrupt.
Starting point is 00:28:26 You know, everybody that lives in Romania will tell you, what a shithole. You know, it's really rough on the people still. It's not technically socialist or communist anymore, but it's still very corrupt. And that's what happens after communism. Before we get into that, I want to talk about something that I have been talking about for the last five years, how blue light damages the eyes. It leads to digital eye strain. I know this because I've experienced this. A lot of my team members have complained about having blurred vision or headaches because we're always looking at the phone and the computer. So I found something that is
Starting point is 00:29:05 so preventative that works. I wear it every single night. I know that everyone out there who is on their phone a lot, which is a lot of people, is going to love this too. And that is blue blocks. So blue blocks was created to fix these problems and block out the blue light with evidence-backed high-quality lenses. They're these really cute glasses. They have all different kinds on the site so you can see which flatter your face the most. I personally am obsessed with the chesters. I wear them almost every single night. And I think they help so much. What I've especially noticed is they help with my cortisol. So I was winding down at night. I had my meditation music, my salt rock lamp, everything very vibe, and then I would have to look at my phone and it was straining my eyes.
Starting point is 00:29:47 You should know that they have over 20 frames in the latest fashion trends and they come in prescription, non-prescription, and readers, but, and this is so cool, blue blocks can also turn almost any pair of glasses into custom blue blockers. All they do is they take your existing glasses and they fit them with their lenses so you can have peace of mind, knowing that your blue blocks will fit you correctly and you have the pair that's right for you. Blue Box is also giving back by working in partnership with restoring vision in their buy one, gift one campaign. For each pair of glasses, they donate a pair of reading glasses to someone in need.
Starting point is 00:30:21 Get your cortisol under control like I did. Get your energy back, sleep better, and block out the unhealthy effects of blue light with blue blocks. Go to Blue Blocks today and get free shipping worldwide and 15% off with. code skinny or go to blueblocks.com slash skinny. That's B-L-U-B-L-O-X.com and use code skinny for 15% off. Definitely check out the Chester's. Would you ever go and visit there? Like, would you? So if I was like, I really want to travel to Romania. Would you say go? Yes. Yes. I would say go, but you would have to be with somebody that speaks the language fluently because otherwise this glass of water that would normally be
Starting point is 00:31:03 five bucks, it would be like 20 for you. Okay. God bless America. You have money. Okay. Okay. So you guys. to America. Yeah, so I actually, even the way that information is censored. Oh, this is actually what's freaking me out right now, because I'm going to be honest with you, I'm seeing, just
Starting point is 00:31:20 learning about, as I wasn't alive, obviously, but just learning from our history, how communism came about in Romania. And I was saying, I was saying earlier, you know, there are checkpoints, you know, there are little checkbox boxes that you mark in the process, and I'm seeing those checkboxes being marked right now.
Starting point is 00:31:36 And that freaks me out. Oh, in this country. In this country. Yeah. What's one box? The censorship. It's free speech. Though you agree with it or not, you should be allowed to speak your mind.
Starting point is 00:31:47 It's scary to me. How many hashtags are banned on Instagram? How many accounts are banned because they feel, oh, it's going to start this riot. Well, hashtag Antifa seems to be fine, but this other hashtag is not. So it's scaring me because it starts with censorship. It starts with the media clouding your judgment, filtering what's, they're going to show you. The problem is, is that we're getting to a place where people think that people that disagree with them are their enemy. And it's not. Like, I can go and have a civil
Starting point is 00:32:16 conversation with pretty much anyone, even if I completely disagree with them, just try to understand. But people are like, you in this, right now what's happening. Like, you either are with us or against this. You either believe what I believe or you don't. And if you don't, you're my enemy. And like, that's just not how things work. Like, we'll take a minor example. Lorne and I have a new child. We have ideas on how to parent her, right? I may disagree with something. She may disagree. But like, we have to have a civil conversation and figure out, okay, what, where do we,
Starting point is 00:32:43 how do we meet in the middle and how do we make this work within reason? Like, if you can't do that, like, if I was like, it's only this way and she was only that way, like that immediately breaks up that family bond. And you know, as an influencer, it's even gnarlier because if you say something that your community doesn't agree with, sometimes they go at you. And I don't think it has to be like that. It can just be an open dialogue conversation. We don't all have to agree.
Starting point is 00:33:06 That's the beauty of life. Exactly. What I don't like is they're making everything political here right now and they're saying like this is a political thing. I'm like, no, this is a human thing. Absolutely. It shouldn't be so divisive. You should be able to have a reasonable conversation with people and respect where someone else is. Because, for example, you may believe the things you do because of the experience that you've had in your life. Like if you come from a communist country and then you come to a country with free opportunity after experiencing stuff like that, of course you're going to be very patriotic and you're going to believe that this is a utopia and a great place to live. because of your experience. But if somebody didn't do the work to deep dive and like, why does she think this way? And they just shut you down immediately because you say you love America. Like, that's a problem because it creates a blind spot for the people that have that opposing viewer. They're like, oh, they don't take the time to understand why someone can think that way. And I think that's the biggest, that's where we are in this country. It's like, people are
Starting point is 00:33:56 taking their experiences that they've had personally and are trying to say like, you have, other people have to apply the same way that I think because my experience is more relevant than your experience. That's the problem here. I call it emotional illiteracy, honestly. I think that we've, I don't know how this happened, honestly, how we became so emotional. We can no longer have conversations with, I speak with people. I disagree with all the time. But I think also it's this inability to want to learn more.
Starting point is 00:34:25 It's ignorance. Yes. People don't want to learn more. They're perfectly content and they think that their truth is the truth. And they're not open to listening to anything that could. potentially remotely poke a scratch at what they believe in. And unfortunately, that leads to emotional illiteracy. And you start acting like that. You can no longer have conversations because people are going to start yelling, oh, you must be this. And it's like, no, no, no, no, no.
Starting point is 00:34:52 I'm really not. It's generational too. It's, you know, I think it is. If you're parent, like, say that you grew up in a conservative household or a liberal household and your parents believe a certain thing, like you grew up obviously indoctrinated with all of that. And then later maybe like, you're like, okay, well, my parents thought that. I want to please my parents. This is how I grew up, this is my beliefs, and you don't question. Right. That's the biggest problem. Like, I'm constantly, as I get older, I start to question, like, and listen, I love my parents,
Starting point is 00:35:15 but I'm constantly questioning what they tell me, what other people tell me. Like, I think that's what you have to do. You have to be curious and do your own research and come to your own conclusions. My mom told me I was insufferable as a child because I was asking her. I have a feeling you're a little girl who's going to be like that too. She's going to ask. She would tell me to do something. Why do I need to go to my room?
Starting point is 00:35:32 Because I said so. I can't accept that. And she was like, what? I'm like, I can't accept. What did I do wrong? and then I'll make modifications. And she was like, what? What's your sign?
Starting point is 00:35:40 Virgo. Okay. Okay. So you come to America. I want to know what you, were you shocked? Were you not surprised at all? What was your vibe? I wasn't fully shocked because at 16 actually ended up being part of this Romanian pop star group.
Starting point is 00:35:54 It was called Asia. Not to be confused with the Asia that you guys know, it was ASIA from our initials from our name. I was the last A for Alexandra. And it was the biggest girl band in Romania. You would have to live under a rock to not know who we were. So thankfully for me, yes. Thankfully for me, once I kind of joined that, there was a different lifestyle that came with it. So I went from being poor and being this, to all of a sudden being the nicknamed Britney Spears of Romania.
Starting point is 00:36:21 That's what the media nicknamed me, yes. So all of a sudden. Can you sing? Pretty shitty. Yeah. No. But, you know, so I got a preview of a better life, even though it was in Romania. In the band, the girls were great.
Starting point is 00:36:35 but sometimes the management was really rough. And it was a constant. You're never going to be more than this. This is the highlight of your life. You know, I taught myself, this is why I'm always saying, you can teach yourself everything. You can teach yourself to be confident.
Starting point is 00:36:48 There's things that you can do. And that's one of the things that I've done on my YouTube channel. Try, you know, this schematic, see if you gain more confidence. Give us micro examples of how to be confident while you're here. Some examples would be educating yourself more. You know, when they say that knowledge is power, knowledge is also very empowering. That's when you feel that you're learning things, you subconsciously start feeling more confident. It's the same thing as if you go to the gym twice and all of a sudden,
Starting point is 00:37:14 you're in a bathing suit. I look, check out of my body and you only went twice. Start reading, start being curious. Educate yourself. Knowledge is power and is very empowering. And it doesn't have to be about any specific thing. For me, it was about learning different languages, learning computer skills. I felt like these are trade things that I can apply in life later. They empowered me. They made me feel good. With that, my self-confidence started growing a little bit more. Taking care of your body, I mean, how you look really does affect how you feel. I mean, there's no sugar-coating it. So I'm not saying that there's a standard of beauty because there's not. But whatever you have, make it as good as you fucking can. You know, if you're perfectly plump, just make sure you're fit and toned. And that's beautiful.
Starting point is 00:37:59 If you have freckles, take care of them. You know, wear some sunblock. You know, do these things. Like, if you're, if you don't like your hair color, okay, change it. Just make sure to take care of your hair and so it doesn't, like, take care of yourself. Whatever you look like, put time and effort into taking care of your body, taking care of your mind, taking care of your skin. I also found that you genuinely do feel better about yourself when you do things for other people. So basic little things like volunteering, you do a lot of mentoring. That's one of the major things that I'm sure contributes to your self-confidence is doing things for other people. So you empower yourself with knowledge.
Starting point is 00:38:35 You take care of your body. You take care of your mind. You take care of your skin. You take care of your hair. You give to others. And those are some key principles. And then, of course, you have to do things like affirmations and visualization and all that. You know, the new age has focused so much on visualization that they forgot that there's a lot of work.
Starting point is 00:38:52 Yeah. It's like the secret to the secret is you got to fucking work. You got to fucking work. And you're right. I love what I do. My husband loves what I do. we still feel like we're working every day. It's hard work and you have to do it. But you do these things, I feel like they really do contribute. So when you came to America, did you already
Starting point is 00:39:11 feel like you were confident from the group that you were in? Or was it something where you felt like you had to start over? I had to start over. So what did you do? Where did you, like did you move to Newport? Tell us, walk us through that. Yes. So I actually came with a band touring in America for the Romanian communities. And we went everywhere in New York, Philadelphia, Chicago, Detroit, L.A., Orange County. And I just vision and vision myself in America. When I grew up and I knew that I was born in the wrong country, I didn't know where I belonged. But when I was 13 and finally started getting some Western television, I started getting Beverly Hills 902.00. But I just, I couldn't believe that there was a place where it's sunny all the time and like these really funky looking trees, palm trees now I know,
Starting point is 00:39:54 and cars with no roofs. Like, what is this? This is where I want to go. So I knew, okay, America is going to be my target. When I came here with the band, again, I had a mission. I knew I knew I wanted to move to America. So how do I get there? I knew that if I'm a really good student and I get into the Romanian American University, that's one way. If I come here, my purpose is to network. Everybody that comes to my concert, they're going to get an autograph and also like a series of questions. Like, how long have you lived in America? Is there a large community of Romanians here? What would you advise somebody that would move in? You know, like what are some key things to do to an immigrant that comes to what should I look for? So I was literally networking with everybody at every show. For me,
Starting point is 00:40:35 a show wasn't a show while I was here. It was a purpose, a mission. I need to figure out where should I land. And I'm given the opportunity to travel throughout and kind of gauge that. At every concert, I was speaking with a bunch of people. And I felt like Orange County, California, had the more relaxed kind of vibe. It seemed like it would be more friendly with the Romanian communities. And I kept in touch with everybody. So when I, it was, we had a concert one. day and when we came back, Alexandra, you were this and that. And I just had a moment where I turned around, I'm like, fuck you, fuck you, fuck you, fuck you, I'm out. So I hired an attorney and got out of my contract. That's it. I'm done with the ban. I'm going to America. I got a tourist visa
Starting point is 00:41:13 and I'm going to fucking figure it out. So I reached out to all my orange county was first, LA was second, and New York was third. And I reached out to all my contacts there and I said, hey, I'm going to come to America and what do you suggest? What do I do? And, you know, slowly but surely, that's, I was given like a blueprint of, hey, you should get a phone. Here, we can help you get a job. You know, you'll get paid under the table at first while you get your paper.
Starting point is 00:41:38 Because I, week two in America, I started working. I'm like, what am I going to do? Just sit here. I'm like, no, I'll wash toilets. Like, I don't care. Britney Spears of Romania. She's like sitting there like with a, like, I don't care. Work is work.
Starting point is 00:41:48 You got to do what you have to do. So, yeah, and that's when I came. But one of the things that really, really surprised me to say at least is when I went to the first grocery store. And I remember calling my mom and I'm like, Ma, they have an aisle for dogs here in America. Like two aisles down on getting my produce and then two miles back, I'm getting food for a dog. And she's like, what? She's like, yeah, entire aisles just for pets. Because in Romania, a dog will eat chicken bones. Here I learned you can't give a dog a chicken bone. I'm like, in Romania, they'll be lucky on my own. Man, I got something that resembles meat today.
Starting point is 00:42:22 So the dogs would eat anything, you know, and be just fine. Hold up. Let me tell you about my Thrive Market Order this month. It is so good. It gets delivered straight to my door. You know I get the dates. They have these organic dates that I stuff with raw almond butter. I add a few chocolate chips. I also threw in Thrive Market's organic coconut water. I got their apple cider vinegar.
Starting point is 00:42:51 They have these organic coconut flakes that are major with some almond milk. And then lastly, while you're on there, definitely pick up Primal Kitchen's avocado oil. I'm telling you, you cannot go wrong with the convenience of Thrive Market. They basically take out the middleman, so you don't have to look at ingredients and sort through all this stuff. They pick the organic, they pick the best, they do all the work, non-GMO, it's all there for you. To streamline things for you, they have new membership options. So the first one is a one-month membership for $9.99 a month. The second one is 12 months membership for $5 a month.
Starting point is 00:43:26 And the fun part is you get to choose a free gift up to $22 value when you join today. So here's the deal. Some of the reasons Michael and I like it is we can get both of our favorites in one order. Like I said, it shows up to your door. Some other notable things to shout out. It's guaranteed savings. So if you're a member, you get member only prices. A lot of people are saving an average of $32 on every order.
Starting point is 00:43:48 You also, like I said, get the highest quality of healthy and sustainable. sustainable products, and you have stuff that's good for the planet. If you want to get all your groceries in one swoop, then just go to thrivemarket.com slash skinny. I personally really like how you can choose your membership term. For me, I went with the 12-month membership because it comes down to like $5 per month. But if you're not sure if Thrive Market is the right fit for you, you can easily give it a try for a shorter period of time.
Starting point is 00:44:16 Like I said, go to Thrivemarket.com slash Skinny and try those recommendations. I know you're going to love them. But think about like the drive and the hunger, like you were, you know, in your world in Romania, like you were a known person and like, you know, like, for example, if someone is the Britney Spears here, they're not leaving this country. They're staying. They're like fucking shit is good. If you're the Britney Spears over there and you're still that motivated and willing to do that
Starting point is 00:44:44 kind of work to come over here, like this is what I wish more people in this country thought about is like, you want to come here? Like, it's a lot of fucking work and people are trying that hard to get over here. There's a reason. It's because the experiences that you had prior, they don't like. Like, they don't even out. And, like, I think if more people just thought about how fortunate they were to live in a society like this, where there is an abundance of food. I mean, the proportions here in America are discussed.
Starting point is 00:45:06 Oh, obscene. My first restaurant was like, whoa, it's just me. It's not like, can you get some clothing here? It's like, which thousand store do you want to choose from? Like, can you, like, like you said, like, there's an abundance of everything. And it's easily accessible to pretty much everyone. Like, yes, there's degrees of poverty and degrees of, but like, even the poorest people in this country in this country. are still so much better off than so many other places.
Starting point is 00:45:30 You know what I mean? What are some things that you do because of where you grew up? So I'll give you an example. My ex-boyfriend 5,000 years ago, his dad grew up in a very poor area. And so I remember being at his house and we would be eating in the kitchen and he would go turn every single light off in the house besides the kitchen light. And that was just like a product of what had happened to him. Is there anything that you notice yourself doing that's maybe because of, the way you grew up. Absolutely. So I saved my money. I'm like a squirrel. I'm saving that money.
Starting point is 00:46:03 These are gifts. Anything of brand that I have, they're gifts. They're not. I do not buy that. You're so generous, though. You've sent me the most beautiful flowers so many times. She sent me like birthday flowers. I mean, you are so generous. Well, I'm generous with my, I generous. Yeah, but with me, like, I don't really spoil myself a whole lot. Like, I take care of myself. I get my massages. I get my, you know, but to splurge on, oh, the latest Louis Vuitton, to me, that's pissing away money, to be honest. I like brands just like any other girl, but I save my money like a motherfucker. We save, we invest, we save, we invest. I do the same thing. If I'm not in a room, I turn off the lights. Now, here's the thing, too, though. I am how I am with money now,
Starting point is 00:46:44 but when I first came to America and I started making money, I didn't come with the, I dropped out of college to come to America. And I started working immediately. I was 18. At 19, I made my first million. I didn't know what to do with it. I've realized making money in America is easy. Making money is actually really easy in America. I know this may sound crazy to some people, but I don't know, take an immigrant that came from a third world country without college degree. I'll tell you, it's easy for you because the work ethic that you carry with you is more than what most Americans have. And so it's easy to stand out if you're willing to put in that time. No job is below you.
Starting point is 00:47:20 People don't, people need to hear that more. Like the thing is the opportunity is there in this country for anybody that's willing to put in the time and effort and work to go and get it. Just many people, because they take it for granted, they don't put that time enough. They think it's just inherently given to them. But, you know, I started making this money. And is this from YouTube? When you say you made your first million, what do you mean?
Starting point is 00:47:38 Real estate. Real estate. Yeah. So you got into real estate when you came here. I got into real estate. I actually worked my way up. I started as a receptionist. And then I was like, okay, well, I could do more.
Starting point is 00:47:48 Then I went on to becoming a telemarketer. Then I came a junior processor, senior processor, a loan officer, account executive. Then this group and I started buying a lot of real estate together, a lot of stuff in Florida, Clearwater, Tampa, blah, blah, blah, flip it. It was the market back then, like 2003, 2004, you were thriving if you were doing that. So I kind of recognized that and I got involved in that and I, you know, made my first million when I was in 19. So I've realized making money in America is easy. Now, keeping it.
Starting point is 00:48:18 and making more of it. That's a completely different subject. And I was somebody, and I recognized here, too, we're not taught how to manage our money. We're not taught what to do with our money. So you get a paycheck, and you're going to go to the club, and you're going to go buy rims, and you're going to go buy, I don't know, makeup. Not to say that this stuff is not bad. So I, you know, I had the mint, when I was growing up, I told myself, I will never be poor again. So I started making money, and I'm thinking, woohoo, life is good, but I didn't know how to manage money. I didn't know that, you know, you know, oh, the market is going to, something will happen. The bubble war burst.
Starting point is 00:48:51 Like, anything can happen. So 19, and then at 24, I was filing for bankruptcy. Chapter 7 bankruptcy. I had to bankrupt everything. And that's when I, it was like another turn. And that's when I was broke again. And I'm like, okay, luckily for me, I know what it's like to not have things. So that didn't freak me out.
Starting point is 00:49:07 That's when I got three jobs. I'm like, I'll do whatever I can. Here I am somebody. By now, it's 2008. The market, the real estate, we know what happened. So here you are. are somebody in America with only experience in that vertical, okay, with no college degree. I mean, you would say that you worked mortgage. You were like, like Satan's like a demon.
Starting point is 00:49:28 Like nobody wanted to hire you. So here I am just with that business experience, no college degree. I was still on my green card. I wasn't a citizen yet. So what do you do? So, you know, I had to get multiple jobs and that's why I became of the mentality. No job is below you. I ended up being a sitting hostess at a restaurant and I was sitting the clients that I was servicing as an account. seven months before that. That was embarrassing. I was embarrassed. I would go home and I would cry. But guess what? I needed to make money because my electricity was cut off. My car got repossessed. You know, it is what it is. You got to pull. And this is what I'm saying. It's easy to make money in America because I not only made it once as an immigrant, but I made it the second time around. And this time I knew that I have to bring that kind of work ethic, but also organization that I'm talking about. That's when it really sunk into me that you have to approach every asset. of your life being very calculated. Now, not to say that you shouldn't live life, you shouldn't be spontaneous. That's completely different.
Starting point is 00:50:26 But my relationships, my business, everything that I do, it's not emotionally based. It's not, I listen to my gut, but it's not emotionally driven. I think, I try to think five steps ahead every time. And I approach it with that militaristic, very Eastern European, you know, style. So you and Michael could fucking have a conversation for hours of it. about this. Michael does the same thing. I'm listening. I'm like, am I talking to my husband? Well, because it is an emotional thing, but you can't apply emotional strategies to business. You cannot because there's things that like, guess, passion, but like, and same with managing
Starting point is 00:51:02 money. Like, for example, it takes something like the stock market right now. You know, if you're investing in the stock market, this year has been a fucking crazy year. But if you're investing and you're emotional and you're not paying attention to history and you're not actually analyzing like how markets work and like what a long-term strategy is, When it crashed about it was it back in March, if you were somebody that had a bunch of money invested in there and you're getting emotional, like, oh, my God, I'm screwed and you pulled all your money out in March. Well, then you've actually, you've actualized a loss. You actually lose money there. But if you can keep a level ahead and say, okay, what happens typically in these markets and how much time do I have for my money to ride there? And you left it in. And maybe even you take that moment, like, I'm going to take emotion out of this and actually dump a lot more cash into this down.
Starting point is 00:51:41 If you would have done that, you'd make a lot of money this year, right? A lot of people have benefited from the swings of the market by just keeping a clear head and saying, like, I'm not going to get emotional here. Well, you know what's something that I actually learned. And I think it's very important for people to hear this. You know, you should never. And COVID and the pandemic that has been happening kind of reassured me in that. You can't have all your eggs in one basket. Number one, if both mom and dad are in the same, like, job, you know, that could be dangerous. You need to diversify. But the most important thing that I have learned throughout all these roller coasters that I've been on, is businesses that are not sexy will always be the most stable and the most profitable. So this is why my husband and I diversified. I mean, here you have, you know, social media and glitz and glam and makeup and skincare. And then, you know, his expertise in development and website and applications and such. And we're invested in self-storage.
Starting point is 00:52:35 And it turns out it's the most profitable form of commercial real estate. They're always storing shit. They're going to lose their homes. Unfortunately, it is, you know, what it is. But they will need to store their value. what else like industrial real estate like even you know see what's happening commercial but like people that's thing like people have to make things like they always need a place to make them like there's things again the boring stuff is the stuff that's stable logistics we now have a logistics company
Starting point is 00:52:56 we're going to have 100 employees in the next 30 days people need their packages and their stuff delivered so all these industries that are not sexy they're great to get into and their recession proof yeah it's very good advice Michael's friend is into car mats oh yeah well there's he's an anomaly but there's a, and I won't put him on blast and say the name, but he's probably the largest manufacturer. He's, him and his kids are going to use those of floor mats in the world. Amazing. And he's built a massively successful business. And you're like, floor mats, it is a multi-billion dollar industry because think about it,
Starting point is 00:53:29 every car needs floor mats and they need good ones. And, you know, in a recession, people hold onto their cars, but they still want to look nice and they hold it. And he's like just vertically integrated the business over years and years and years. And it's like, it's not the sexiest thing when you think about it. But I will say now he's made it extremely sexy because this. You can make it sexy. This guy can do whatever the fuck he wants, but the answers to no one. But it's floor mats.
Starting point is 00:53:47 Like I think people, you know, they're always looking to get the thing that makes them relevant. But sometimes the things that, like, are under the radar. That's exactly. You want, you know, you want slow and steady, wins the race. You want to kind of go through the recessions and go. It's the unsexy businesses. So you're 24. Your host to sing.
Starting point is 00:54:04 What's next? How do you start making money again? Do you start YouTube then? No. So when I was 25, I recognized as social media. is the way to go. 25. So that was 11 years ago, whatever year that was. 2008, 2009, 2009. I recognized that social media really is going to be a huge thing. So I had started my own social media marketing agency, Alexin Media. Oh, now looking back,
Starting point is 00:54:27 I'm like, woo, could I have picked a cheesier name it after yourself? Good one. I had a media company called Bostic Media, so I fully fucking get it. Yeah, fully get it. You know, come on, 11 years ago, we didn't know. So I started a social media marketing business, And I had a goal of helping businesses market themselves via Facebook and YouTube and Twitter really at the time. They were kind of like the hot things. And everybody told me I'm crazy. Like, who's going to pay you to like talk about them on Facebook?
Starting point is 00:54:57 And I'm like, well, just watch. So my first client was a car part company. Oh, my Lord. I was on all these Mustang GTO forums trying to understand because I was now the voice of that brand. Not Alexandra Potora. Alexin Media was doing all the, what you might call it, social media for them. So I wasn't at the forefront of that. I was just, you know, the company that was helping them create their own voice and market
Starting point is 00:55:22 themselves and how to understand their consumer, et cetera, et cetera. That business actually really grew because it turns out, oh shit, social media is the way to go. So I had the extreme fortune to work with Hollywood celebrities and large-sized companies, and he grew into that. After a while, I just realized. realize that it doesn't matter how big or famous you are. You're still going to be like fucking stingy with your budget. And I had all these ideas of things I knew they were going to work. But I still had to be somebody's bitch and ask for approval and help them understand this is,
Starting point is 00:55:53 you know, why you should do this. And that just bored me. You know, after a while, I'm like, you know, I feel like I'm somebody's employee. You can't do it. You can't do it. You can't do it. I was the worst goddamn employee. That's what my husband tells me. You're the worst employee. Oh, it was like, I was always late. I was in the bathroom posting on my blog. It's just, I just couldn't do it. Yeah, I pushed through.
Starting point is 00:56:16 I pushed through for five and a half years. I was like, oh, it's just like, my soul is dying. And I decided, you know what? I'm just going to make a video on YouTube as a creative outlet. And this was 2013 now. And I was still managing Alexa Media. But let me just make a video on YouTube. What should I talk about?
Starting point is 00:56:34 I want to talk about depression. You know, it was 2013. People weren't really talking about that so openly. but it's something that I have struggled with my entire life, anxiety, depression, and I always felt really bad about it. And I realized you shouldn't feel bad about it. What you should do is accepted. This is what it is. There's strength and power in that because you get to experience feelings that other people don't. But what you should do is bring that organization into, okay, how can I harness? How can I cope? What are some coping mechanisms? So I created my first video with some things that have worked for me very
Starting point is 00:57:09 strategically in terms of how to deal with depression. And of course, I had to give the disclaimer. I'm not a doctor, but these are just, you know, ABCDs of what has helped me. And it's very ahead of your time in 2013. And that video went viral. You know, I remember it was on my husband's birthday, July 12, 2005, 2006, I don't say, in 2005. And I got this email. And it was from a girl who told me that she had attempted suicide previously and she was contemplating doing it again. but in the last stitch attempt to save herself, she went on YouTube searching for how to help myself with depression. And because my video was doing good at that time,
Starting point is 00:57:45 video showed up for her. So she watched it and she felt like she could relate to something in it. And she decided to actually do the work because everything is work, including how you feel, takes a lot of work. And she messaged me three months later. And I still have the message. I took screenshots of it. I'm like, just in case something happens to my inbox.
Starting point is 00:58:05 And she said, you know, she told me the story and she said for the first time, three months later, I did everything. And I woke up happy. So I wanted to find you again, subscribe and tell you, thank you. So I remember looking at my husband and saying, this is what I should be doing. I think that, you know, there's some madness in all this organization that I'm bringing about. And some people will be turned off by it, but other people will choose to listen and try to approach their lives tactically and, you know, and try to make changes.
Starting point is 00:58:33 And I decided, okay, this is what I should be doing. That's right. It was 2005. So then I kind of cleared out the roster. I didn't renew contracts for the rest of the year. In January, 2016, I made my first Instagram video. And Instagram didn't really care about empowerment that much. So I'm like, okay, I have to think about it.
Starting point is 00:58:51 What would speak to people on this platform? And then just keep the inspirational stuff on YouTube. And makeup, skincare, beauty was what a lot of people were responding to. And that's when I started doing beauty and skincare on Instagram and try to keep the business career, development, personal growth. growth on YouTube. What is viral? You said you went viral. What does that mean? Does that mean a million people watched it? What does that mean? No, for me at the time in 2013 was like 55,000 people. Which was, that's a shitload in 2013. Yeah. That was a lot for me. So how often were you posting after
Starting point is 00:59:20 that went viral? After that went viral, I started posting every week. And every week was, but heavy stuff, like how to let go of guilt, how to not be as jealous. It was a lot of content that required a lot of hours and putting things together and digging deep. And so I would do that. I was doing that. I'm very guilty if I don't post as much anymore now because I've allowed my business side to kind of take over. So I focus more on business and things like that. But yeah, it was every week and I did so consistently. What were some tips that you gave for depression? I know there's a lot of people that are listening that are struggling with depression and anxiety. Can you share a couple? I believe in allowing yourself to be sad. I believe that if you
Starting point is 01:00:00 feel sad today, give yourself the grace to feel sad today, not give yourself a guilt trip. We make our own depression. And again, I'm not a doctor. I can only speak from my personal experience. But I've noticed that the go-getter in me whenever I would want to get up and go, no, I shouldn't feel like that. I was feeling worse because I wasn't allowing myself to feel that. However, when I noticed that the next day I'm feeling like that too and I'm recognizing that I'm going through a pattern, you know, and there's going to be a period that I'm going to feel this way, I allow myself and I give myself the grace to feel like that, but I do have an expiration date. So the first thing that I do is that I allow myself to feel the way I feel and believe that it's
Starting point is 01:00:38 okay. It's okay. I'm feeling things that many people don't. I always tell myself that. But it has an expiration day. So I look at my calendar and I give myself, okay, I'm giving myself a week of this shit. And this should be plenty. So part of that week, as the days kind of move forward, I try to do little things.
Starting point is 01:00:55 Like today I'm going to go on a 10-minute walk outside. being outdoors is so well now yeah fire's going on it's not the best but but usually but usually i'm not the gym see i admire you that you do the Pilates and the this and that and i'm like that's what you look like that me i'm like oh yeah yoy if it's not like stretching or yoga or walking them out you know but one of the things that you can do i bought from amazon it was like 30 dollars this little steper it's in my home and so i i set myself for everything everything that i do has a calendar reminder it's my calendar. I know you do this too. It's color-coated. It's under various schedules and part of the personal, this kind of a journey, it would be in orange, and I would say, okay, at this time,
Starting point is 01:01:38 an alarm will go off, and I'm going to go on my step-up for 10 minutes. And then I give myself the freedom again to be lazy if that's what my body feels. Okay, I'm going to give myself the grace to eat whatever I want today, but not tomorrow. Tomorrow I'm going to focus on eating healthy, because we know that eating healthier, taking care of yourself really does affect your mental, state as well. So in terms of depression, we focus so much on solutions, which is great and we should, but we don't acknowledge that it's okay to feel like that. This is what you have. You have depression. This is what it is. And I always say you feel things that many people are not going to feel. So in a way, it is a privilege because you were given the opportunity to feel certain things that most people won't.
Starting point is 01:02:22 And that's okay. So give yourself that grace, but it has to have an expiration period. So start doing a sheet mask today, you know, go on your stepper tomorrow. Start a little bit day by day to move your body, to try to go outside, to take care of your skin, to take care of your hair, to read something. Again, like the confidence, same thing for depression. Knowledge is empowering and it can boost yourself confidence, make you feel better. It's also hard to be depressed when you're putting your body through stress, right? Like when you're, like, and what I mean by that, It's like if you are feeling blue, like if I ever feel really down, like, you know, our dog's struggling right now and I feel down. And yesterday I went in, I have this, like, in my office, I have this like pull a bar and let's push up all this stuff.
Starting point is 01:03:04 And I'm like, okay, like, I got to go in there and like just put my body through hell right now. And I put on like extremely heavy metal music and just go. But I'm like, okay, I'm stressing my body up so much right now that it has it pulls me out of the depression because I, because I'm stressing myself so much. And I think like there's a way to channel some of that sad. And it's like, it's okay to feel it. But like, you know, it's really hard if you're feeling sad and then you go do a really hard workout. You know, you start focusing on that hard workout. Like, shit, okay, me like, now you feel better and better you get those endorphins for it.
Starting point is 01:03:31 Like, it's important. And you make a good point. You see, if that works for you, that wouldn't work for me. You know, for me, I would have to do it gradual and do it slow. And that's kind of what makes me feel happy. So it's important to try both and really gauge what works for you. We don't ask ourselves questions, how do I feel right now? You know, what am I thinking?
Starting point is 01:03:50 Why am I feeling this way? why am I thinking this way? I think you can go gradually into it. I agree with you, but I do think it's got to be a level up from what's comfortable. Right. Right. You have to push yourself.
Starting point is 01:04:01 Yeah, because if it's something where you're like, it's passive, for example, if it's just a short walk that's five, 10 minutes and it doesn't get you tired or doesn't. Then it lets you actually just sit there. And the walk is good.
Starting point is 01:04:10 But what I'm saying is like if you stress yourself a little bit, that stress is going to help you combat some of the negativity. I do. I have to do preventative things for my anxiety and any kind of depression. What do you do? Like, I have to do things to prevent it before it happens. That's why I'm, that's why I have in my calendar to work out every day. That's why I have self-care in my calendar. So I think, too, the things you're saying can also be used to prevent it from even coming in the first place.
Starting point is 01:04:36 What are the top three things that you do? Like, you know, breathwork has been fucking life dreaming. I'm telling you, like, Wimhoff's breathwork, I, I can't say enough good things about it. And then taking that freezing cold shower for three minutes. You're my hero. I'm telling you, It's, you get so much energy, so much clarity, and it sets the tone. It's so amazing. And I notice my anxiety drops dramatically. And then the other thing I would say is the wind down. Like, I used to go to bed at 10.30 at night after I was on my computer for five hours and just get in bed.
Starting point is 01:05:09 I feel like getting into bed is a process. Michael just got this thing called chili pad. Have you heard of it? Oh my God. Okay, tell me. Weirdest fucking thing ever. Sounds weird. At first I was like,
Starting point is 01:05:21 Another goddamn contraption. Are you serious? Basically, I'm going to let you explain it, but I'm just going to tell you it works what he's going to say. Here's what it is. It's called the Uler from ChiliPad, but it's basically this mattress topper that goes on top of your mattress under your fitted sheet. And what it has these little tubes inside of it, which sounds strange. And then these little receptacles on the outside that you fill with water. And what it does is these little tubes while you're sleeping run cold or hot water under your body while you're sleeping. It sounds strange, but it's not. No, it sounds actually pretty like I need this. That's what it sounds like.
Starting point is 01:05:51 You know, you can set your temperature in high sleep. And the way that we do it is we set it up so that when you get into bed, let's say, 10 o'clock, it heats it up to like, let's say 100 degrees in the bed, right, for 20 minutes. It gradually goes up. But then what it does over the course of the night is then it drops drastically down to 68 and 66 and 64. So it sleeps. But what it does is it signals to your body to like it's time to wind down and go to sleep. And then all night you sleep cool.
Starting point is 01:06:15 And it's like your body's meant to sleep though. So it just gives you better sleep. Here's the wild thing. I need this. I have not used an. alarm clock since we got this because my body naturally wakes up slowly. So what it's done for my cortisol? In the morning, I forgot to add this. In the morning, then it wakes you up warm against you're cold and so it signals to your body. It's time to wake up. Imagine just being woken up so softly without an alarm. I would not be a bitch. It is so gnarly. Listen, I was like this. There's
Starting point is 01:06:40 no way. It puts you to bed. I get in bed. It just puts me to bed like a baby and wakes me up with a expensive. It's a bit expensive, but there's, you know, there's different codes. But it's worth it. Yeah, my friend Ben Greenfield turned us on. I think he has a code. I can't believe it works. Okay, I need the code because I need to get this. I'll tell you about it. I'm going to work on one for this show. Chili Pat, I know you're listening. You're welcome. Okay. Yeah. Yeah. We're talking about it. So, making a time in the night in the morning to wind down and wake up, I think helps so much with anxiety. Because think about it. If you wake up in the morning and it's like, check my email, see what to do list I have. Oh, I got to do this. I got, it's like so stressful. And then
Starting point is 01:07:16 And then if you wind down and you've been on the computer for five hours and there's no, like, I like meditation music and the lights right. And just like everything to just wind me down, I notice it helps so much. How much time do you take to kind of wake up in the morning and then wind down at night? Now with a baby, I probably get into bed at 9 o'clock latest, sometimes 8.30. And then as far as waking up with a baby, we wake up at 7 every morning. Everyone wakes up at the same time. And I usually spend an hour in bed with her just focused on her. Then like when I get up, I like to make the bed and like, you know, just have oils going.
Starting point is 01:07:48 Making the bed. Great tip for depression and anxiety. You have to make your bed. Well, privately. Have you ever made your bed? No, because you like to make the bed. Have you ever made the bed? No, I don't want. That doesn't do for me. Have you ever in the whole hundred years made the bed? No, I don't do the bed. That's not my thing. But you do it. Like, I don't know by the time. You would never thank me for that. I'll be in the bed like wine and she's like making the bed on me. Yeah, it's time to go. Get out of the head. So I don't even have the opportunity, you know. But you know, I think like all of us like private. And I know we're on here now talking to a lot of people, but privately, you know, if in friends in my life, if they, and I think all of us as human beings, we get blue.
Starting point is 01:08:22 And to the degrees of that, like, you know, some have more extreme degrees than others. But privately, you know, when I'm talking to my friends and they tell me they're depressed or sad or even in my own life, I'm like, well, what are you doing to combat that? Like, yes, you can sit with your sadness. But a lot of the times, like, what do you mean? What am I doing? It's like, are you working out? Are you reading? Are you working on something else?
Starting point is 01:08:39 Are you putting time into others? Are you contributing to other people? And privately, I have these conversations because I do think that all of us get blue and can really spiral if we're not careful. But if you start to think, like, okay, how am I contributing to others or to myself? You can pull yourself out of it to a degree. It's not to say that depression is not a real thing. It's not something that people really combat.
Starting point is 01:09:00 But I believe there are things you can do to help pull yourself out of it if you're willing to do the things. And I really recommend having a list of things that you know work for you. So when you start feeling that way, you know, you have like a pool. of things that you can pull from and, okay, I could try this today, you know, to kind of feel better. And a lot of times depression, last thing I'll say, is an extreme focus on the self. And I think whenever I start to feel really sad, I'm like, okay, I got to stop thinking about me and start thinking about what I can do with other people.
Starting point is 01:09:26 Exactly. I noticed that men do this thing. I'm just going to call men out. Tell me if your husband does this. Men want you to match what their emotion is. So if he wakes up and he's like, and I'm like, you know, laying in bed relaxing to me. blanketly apply that today he was looking at houses when he woke up on zillow and i looked over at him and i'm like i'm not doing this yeah this isn't how i'm waking yeah you can wake up over there like that and be stressed
Starting point is 01:09:52 in looking at houses i'm going to wake up in the most beautiful relaxing way with my book so fuck off so but i notice that when he gets very stressed or he gets very upset he wants me to match the level that he's at and i'm doing this new thing or i am not matching your level no but i disagree i agree with you that I do that, but I also would point out that I think all of us do that to each other. No, I'm just going to say men. I would say, well, because I feel like, and not to be disrespectful, but women, we do feel a lot more emotions than men do, traditionally speaking. And I think that when my husband does that too, this morning, he woke up, babe, we're going to have 20 breaths. We're going to
Starting point is 01:10:29 take it away. I'm like, whoa, blah, blah, blah. I'm like, you're giving anxiety. I'm like, I'm going to go, pet the cat because I get a cat for emotional support. I'm like, I'm just going to sit in the corner, kitty, kitty. I'm like, because I can't. But he, he, he's, but he feels heard when I match. That's how he feels like I'm listening to him. Are you listening to this, Lord? But I can't, I can match that because that fucks up my whole energy. I'm like, I just woke up. I want to sit here. I want to do the things that I'm grateful for. And then I visualize, I can have a process. No, he wants to start talking about step vans. Fucking step vans. Like, 645 in the morning. I'm like, I'm listening. I agree with you. Can we talk about it in 20
Starting point is 01:11:09 fucking minutes. I can't do 20 minutes. I gotta do like five hours. But the thing is, is I like my but that's how he feels. In a weird way, though, I also do that for you to sometimes check me and like, okay, like, I'm spiraling here. Like, when she said that to tomorrow, I'm like, what am I doing here until I'm like, I'm not my stress. It checks. I'm like, okay, fuck, I got to call it. I call it. I call it. I call it M-U-S made up stress. That's such a good one. And the funny thing is, he's like, I don't do that. And then we go down to his parents house and his parents do M-U-S all the time. And he looks that means like, you know, Lauren says I do this thing called M-U-S. And you guys do it too.
Starting point is 01:11:43 You have M-U-S. I'm like, are you fucking kidding me? And just to throw Taylor under the bus since we're all here, Taylor did it the other day. He started texting me and Michael and this like so, he was so gnarly how he was texting us. It was like so out of control and so overreactive. And I was just like, bro, calm down. I truly think that when my husband does that, the only way he'll feel heard and like I'm part of the conversation is if I match that energy with him. but I can't because that will depress me.
Starting point is 01:12:11 I'm not going on the ride. No, I'm not going on the ride, but I have to tell him, I'm actually really hearing you and I understand what you're saying. I'm at the popcorn stand. Go on the ride the Ferris wheel. Come back down.
Starting point is 01:12:20 You can have some popcorn when you get off. I am not getting on the fucking Ferris wheel. Yeah, but that's kind of like in a weird, perverted, kind of fucked up way. Like, I actually don't really want you to get on the ride with me. You know what I mean?
Starting point is 01:12:29 Like, if you got on the ride if we're flying off the cliff, I'm like, shit, like, we're both fucking nuts. Yeah, we're both nuts. So when you say like, hey, shut the fuck up, calm down, get off Zillow. It's 8 a.m. We're not moving the whole house.
Starting point is 01:12:40 It was literally 7 a.m. and you're on Zillow. And I'm like, oh, okay, like, okay, we do not. And he's scrolling like this. Is he a madman scroll? And he's having and he's like, oh, what are we going to do? I'm like, I'm just not doing it. I'll tell you what we won't do this. Yeah, we will not do that.
Starting point is 01:12:54 So I want to ask you the question that is like the main question of why I really wanted you to come on the podcast. Only took us like an hour and a half to get into it. How much work and walk us through it goes into creating your content. because I will say you are top five gnarliest content creators. So, disclaimer, I have hired editors now that do my work, but up until like three months ago. So I would consistently put out about five to six videos a week.
Starting point is 01:13:23 Each video takes about an hour to conceptualize, figure out what I'm going to do, what's going to be special about it. I don't, I'm not those kinds of people that, and ironically enough, and I don't mean to be disrespectful, but I see just mindless videos and they're just woo! and they're like, but I, you know, even if that doesn't mean as many views or whatnot, I feel good about myself if I feel like I have something of value to provide. So I have to think, you know, when you do so many videos and you do them for years, you kind of run out of ideas.
Starting point is 01:13:51 So it takes about an hour to conceptualize a video. Then I bring all my shindigs that I need. If it's a DIY, for example, I take months not only to research, but to actually test out a DIY. So DIY is like I'm going to post one right now for a DIY mask for, acne from using these filthy masks. And that actually took a lot of research, took several weeks to look into ingredients and mix them. And then I took, you know, another several weeks to try it out and make sure that it works. That it's not going to burn my face and things like that.
Starting point is 01:14:20 So DIYs are very special in that sense. But even with a makeup video, you know, I have to think about, I look at my feed. What's next should I create? I get the pulse from the people following me, all my community, my friends. And they tell me, oh, I like to do this. I'm like, oh, I just did that. any other suggestions. So, and then I think about, okay, I'm going to incorporate some skincare. Now I have to teach some form of like makeup trick. What would that be? What have I done? So it's a pretty elaborate, you know, conceptualizing process that goes into my videos. When you sit down, do you sit down with everything already set up? Like, do you have a station in your house? Yes. Yes, I do. One of my bedrooms, which is my closet, it's retrofitted to have all the cameras. All these things that I've
Starting point is 01:14:57 learned how to do myself. That's another thing, you know, there was, even when there were bigger and and more YouTubers and influencers long before me, I never thought wants to actually ask somebody, what are you using? I'm sorry, I'm going to ask you what light you're using. That's my next question, because the light looks really good. I can't help it. That's one question I have to ask you.
Starting point is 01:15:15 It's off Amazon. I can tell you and you can write it in the thing if you want, but I'll have to take a look. I can send you the links too. Yeah, we're going to put it in the show notes. Or maybe you can come on the blog and just tell us the light you use. Yeah, absolutely. Yeah, I had to do my research with the softboxes.
Starting point is 01:15:27 I realized that I have these deep set eyes. So I need a light to come from here to try to, you know, smooth that out. I have my backlight, my ring light. But yeah, I have my station. So if I do a makeup tutorial, for example, I have everything listed. I'm a Virgo. It has to be in order of how I'm using it. Can you do like an Instagram story behind the scenes when this episode comes out to just show us? Yes. Because I think people, for me, I'm interested in, and not like just for myself. I just want to see. Like I want to see what goes into it. Yeah, tell me when to do it and I'll be more than happy. Like I'll set up to film and I'll show you. Yeah, I set them up in order of how
Starting point is 01:16:02 I'm going to use them, and I know all this because I've done my homework in my mind, and I wrote things down, you know, of what I'm going to do this video. And it takes, traditionally speaking about an hour and a half to film a makeup tutorial. The camera, you know, heats up sometimes, and so you have to stop and things like that. And you shoot on a cannon. I do. Yeah, I shoot on this. Okay. And after that, you know, you have to take all that footage, download it on your computer.
Starting point is 01:16:26 So now you're at about two and a half hours for a makeup tutorial just because I conceptualized it. I planned everything, brought all the products out, recorded. Now I'm importing my footage, and I'm very picky with my editing. You know, I don't like loose ends. So I would spend about four hours editing a video. So now you're at six and a half hours. And this is an Instagram video. This is an Instagram video.
Starting point is 01:16:46 Wow. So that's about six and a half hours now for one video. And I would pump out five to six a week. You're gnarly. And also do my email list and do stories. Yeah. And try to launch my brand in the. the same time. But it got to be too much. That's when I realized. And I had to think what matters
Starting point is 01:17:06 to me the most. And what I realized is this brand, that's what matters to me the most, bringing the best fucking product that I could bring that I've been working on for three years. Okay. So before you go, tell us all about your product. So when I got into my 30s, I started noticing that makeup simply doesn't sit the same way on my skin anymore. And, you know, from 32 to 34, it's not a big age gap. But as a woman, there's so many things that are happening in just two years. All of a sudden, I had pores on my face. I know, but you know what I'm saying? Like, what was on a whoosh? I was like, oh, hello. Like, what the fuck is this? So I started being very picky with the kind of makeup that I used. And I realized that I wanted the makeup to do something for my skin, not just sit there and look
Starting point is 01:17:49 pretty, you know? Smart. So I started looking into various brands that, you know, we're making claims that were incorporating skincare into their products. And to my dismay, I actually realized that there's a lot of false advertising, a lot of misleading information. A lot of companies that are making claims such as 99% of our users notice this. But there's no information of where that claims data came from. So I would reach out to them. How did you, where did you, how did you do these studies? Oh, sorry, we cannot disclose. What do you mean? So is it your mom, your sister, your aunt, your brother in a basement and nine out of 10 notice this and now you can make a claim? It shouldn't be like that. They should be very transparent. Okay, you're using a scorbic acid. Okay, what, like,
Starting point is 01:18:29 how much is it in there? Because we should know, because it could be very irritating if it's too much. I want to know these things. So, and then you have, that's the one category, the lack of transparency. But then the other was the misleading information. All of a sudden, silicones became bad. And I'm like, no, no, silicones, the FDA approved silicones in products are not bad. They're actually not bad. They're very good for your skin. For most, sorry, for most skin types. and for your hair as well. So that just took me down a rabbit hole. And I started talking to various chemists and cosmetic chemists.
Starting point is 01:19:03 And I started looking at aesthetic books and really diving into a more technical side of skincare and makeup. So I decided one day, I was like, you know what? Fuck this, man. I think I'm just going to create my own. And I want to create a brand that is makeup but has active skincare ingredients, not infused with. What is infused mean with? That's genius because when you put your skincare on your skin with a good makeup and it sets together, it's like amazing. Exactly.
Starting point is 01:19:32 And it does something for a lot of folks don't have the kind of skincare routines that you and I do. They would just put a moisturizer and that's it. So is it launched? No. I've been working on it since 2017. That was another thing that I had to learn. It takes so long. But I thought, because you keep hearing people left and right, oh, like nine months to a year, you come out with a product.
Starting point is 01:19:51 Because they white label. And that's when I realizing, okay, wait, white label, private label, like all this stuff. No, no, I want to innovate. So I was like, okay, no makeup. I have no idea how to make makeup. So what do I do? So my husband and I signed us up for cosmetic chemist societies and all sorts of events where you get to meet people that are formulators and laboratories and manufacturers. And I started going to Cosmoproft and like all these things on the hunt for people that could help me. So I found these people. I found an extraordinary lab. And they told me. me, this is going to be a challenge. What do you want to accomplish? Our first product is a concealer because that's what my audience told me that they want. I'm like, okay, we're going to create a concealer. So how can create a kick-ass bomb concealer that has active skincare ingredients, that's clean, that's vegan, but also, you know, performs like a high-quality makeup. And it's
Starting point is 01:20:40 at a massage price. So our lab told me this is going to be challenging, actually. That's why you don't see a product like this on the market. And so it took about a year and a half just to that and then we started testing, we started doing this, that or the other. And one of the things that I wanted to do, I've realized that if I want to sell in the EU or Canada, other parts of the world, they have different requirements for their formulas. So what a lot of entrepreneurs do is that they focus solely on the country that they're based out of, that they're going to launch in. And they don't realize that if they want to go in the EU, the European Union will say, well, fuck this ingredient, we hate it. Yes, you have to reformulate. And you're looking at you now your
Starting point is 01:21:20 packaging is wrong, to your secondary packaging. is wrong to. So you have this laundry list of things that are bad. So one of the things that I was keen on because I have followers from all over the world and a lot in the EU, a lot in Romania, I want to make sure I can deliver this in the same time as it launches in America because I would hate it when I would be somewhere else. Oh, I don't have access to that. I didn't want that. So we had to engage a regulatory agency that was along in the process. And that takes more time that delayed us. It took more time and it took more money, but now I have a formula in a package and a secondary package that will work, you know, everywhere.
Starting point is 01:21:55 You're a smart cookie. What's it called and when does it launch? It's called Vrea Cosmetics. Once we got the trademark, I had a tattooed on my wrist because I told my husband, we're going to make this happen. It's going to be a billion dollar fucking business. Make no mistake. If anyone can do it, it's you.
Starting point is 01:22:10 When does it launch? It's launching March of 2021 next year. So, pimp your Instagram out and pimp the brand out with the handle and everything and pimp your YouTube out. You're so kind. I got to go take a sauna after this interview. This is, ruined a lot of places. We really did. I hope that's okay. No, it's great. It's great. It's great. So we love to do it. Thank you. My Instagram is Alexandra Potora. And my little baby is Vrea cosmetics, V-R-E-A cosmetics. And on YouTube, I'm Alexandra Potora, blog, Alexandra Potora, everything, Alexandra Potora. And I'm going to go on our YouTube. I have no idea what we're going to do,
Starting point is 01:22:45 but it'll be something fun. We're going to improvise and it's going to be amazing. Okay, but I have spray tan all over my body that's all uneven. And I'm pasty white and I can use a spray tan. So I think between you and me, we're going to be, it's going to be balanced. Thank you so much for coming on. That was such a great interview. This was a fun one. Thank you. Thank you. Come back anytime. Oh, thank you. Do you want a couple of cheek, cute, fun goodies from me? All you have to do to win is tell us who you want to hear next on the skinny confidential him and her. We take all of your suggestions very seriously. We have an Excel sheet and we would love to know. Let me know on my latest Instagram at The Skinny Confidential.
Starting point is 01:23:22 This episode was brought to you by Thrive Market, our favorite one-stop shop for all things, grocery, household supplies, pet food, beauty, supplements. They've got it all and even wine now. Wine. Thrive wine. Guys, to try Thrivemarket. Go to Thrivemarket.com slash skinny to find a membership that fits your lifestyle. Everything is 25 to 50% below retail straight to your door. Thrivemarket.com slash skinny.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.