The Bossticks - Ben Soffer AKA Boy With No Job On How To Carve A New Path In Life, See Opportunity, & Create Your Own Future

Episode Date: February 27, 2023

#547: On today's episode we are joined by entrepreneuer and internet personality Ben Soffer AKA Boy With No Job. Ben joins the show today to discuss how he has managed to build a career online and what others can do to follow in a similar path. We also discuss his latest venture Sprtiz Society and what new age brands can do to connect with a greater customer and community base. This episode is jammed with career advice and has a ton of information for individuals looking to expand their ability online.    To connect with Ben Soffer click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential & Spritz Society Spritz Society is an AWARD WINNING sparkling wine cocktail brand created by the mega entrepreneurs & brand builders, Claudia & Jackie Oshry of The Toast. We've partnered with Spritz to bring you a LIMITED EDITION flavor: Introducing Spritz Society Pink Lemonade by The Skinny Confidential. Use code SKINNYSPRITZ for an extra 10% off at www.spritzsociety.com/tsc This episode is brought to you by House of Macadamia Not all nuts are created equal. When you're choosing macadamia nuts, you're getting all of your fatty acids, 20 times more omega 3s than almonds and better fat composition than olive oil or avocados to keep you satisfied. Use code SKINNY at houseofmacadamias.com/skinny for 20% off your purchase plus a complimentary cold-pressed, Extra Virgin macadamia oil. This episode is brought to you by AG1 AG1 is way more than greens. It's all of your key multi-vitamins, minerals, pre-and probiotics, and more, working together as one. Go to athleticgreens.com/SKINNY to get a free 1 year supply of vitamin D and 5 free travel packs with your first purchase. This episode is brought to you by Hiya Health Hiya Health fill in the most common gaps in modern children's diet to provide full-body nourishment our kids need with a yummy taste they love. Go to hiyahealth.com/skinny to receive 50% off your first order. This episode is brought to you by Perfect Snacks Made with freshly-ground nut butter, organic honey and 20 organic superfoods, Perfect Bar has a variety of products that are good to eat and good for you. Go to perfectsnacks.com/skinny to learn how you can receive a perfect bar for free. This episode is brought to you by Squarespace From websites and online stores to marketing tools and analytics, Squarespace is the all-in-one platform to build a beautiful online presence and run your business. Go to squarespace.com/skinny for a free trial & use code SKINNY for 10% off your first purchase of a website domain. Produced by Dear Media   

The following podcast is a dear media production. Today is the day. That's right. The Skinny Confidential has teamed up with Spritz Society, the award-winning sparkling wine cocktail, which is created by mega entrepreneurs and brand builders, Claudia and Jackie Oshree of the Toast. I have done so many collabs with them. We've been on each other's podcast. And this made so much sense to me.

So we teamed up together and we thought up what we could do to do. together. And of course, we did something pink. So presenting Spritz Society times the Skinny Confidential pink lemonade. Thousands of people across the Skinny Confidential and the Sprits society communities voted on this flavor. Essentially, you picked the flavor. So what we did is we had tons of different taste testing rounds and this one won. We had independent taste testers. We tried different varietals of wine. We did the work to bring you the Christi. We did the work to bring you the crispiest, the most refreshing, not too sweet, sparkling wine cocktail in a can. I'm really proud of this. This was like six months of planning, so much taste testing, and just like a lot of text messages

and back and forth to bring this product to market. It is the perfect pink. It's absolutely beautiful. It's nothing artificial. It's low sugar. Seven ingredients or less. And it's gluten-free. You can carry this in your handbag. It's absolutely adorable on your Instagram feed. All their products are low-carb and low-sugar. They only use like natural cane sugar to naturally sweeten the liquid, but it's not too sweet. You know what I mean? We have a code, and the code is nowhere else. It's also very limited addition. So this is not something that's going to be online forever. In fact, I think it's going to sell out very quickly. You can use code Skinny Sprits for an extra 10% off for TSC listeners, and you can purchase two packs at $50 or three

packs at 70. Sprits Society Pink Lemonade by the Skiny Confidential available at spritsociety.com slash TSC. I went on and bought my own packs today. I'm so excited to get this in the mail. Comes in a cute box. I hope you love it. Use code skinny sprits. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you alone for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. Surround yourself with people that know what they're doing. Be a fucking sponge.

Just because you own a business doesn't mean you need to be the smartest person. In the room, it's actually the polar opposite. If you're going to own a business, be the CEO and be in charge of making decisions. And you're dead set that your opinion is right when you've never worked in that industry. You're going to lose. Ultimately, nobody that's in these positions knew what they were doing before they did it. Welcome. This should be no surprise to you.

today we have Ben Soffer on the skinny confidential him and her podcast. He is the founder and CEO of Sprit Society, an award-winning line of ready-to-drink premium sparkling cocktails that launched direct-to-consumer in 2021 and is now in retail across multiple markets across the USA. He also is the creator of at boy with no job. He's married to at-girl with no job. And here's a fun fact. He helped me develop Sprit Society times the skinny confidential's pink lemonade. We've been going back and forth for months to pick the perfect flavor for you. And in this episode, we're going to go over everything. And in this episode, we're going to talk about what it means to be an entrepreneur, how to bring a product to market, influence our life.

We're going to talk about how he develops sprits, packaging, design, flavors, messaging. This episode hits everything. I learned a lot. So to give you a little background, his wife, Claudia, has girl with no job. but she also has the show The Toast with her sister Jackie. And The Toast recently came over to Dear Media. So they're a part of the Dear Media family. So there's a lot of like history here.

And I'm just so excited to have him on. I'm so excited to launch a Skinny Confidential cocktail with him. On that note, we're going to talk about social strategy on this episode. So let's welcome Ben to the show. This is the Skinny Confidential, him and her. I will say that you guys, got the tone so right on this. I talk about tones all day long and people think I'm crazy, but it really is the perfect buttery pink. It's gorgeous. It's so gorgeous. I know. I'm so excited.

And I also love, I don't think that we would have ever gone this buttery pink if you didn't have your finger on the pulse of your brand. So thank you for making sure that it was perfect because they really are perfect. My finger was on the tone. It was on it. I know. I'm really proud of it. It was. And I'm just so excited for your audience and for Jackie and Claude's audience and my audience to try it. I think they're going to love it. They're going to love it. So how did we get here? Let's go way back.

I was going to say, like, do we want to introduce what this is? Or are we just like assuming that they see it and we'll just talk through it? Let's blue ball everyone and hold it to the end. Yeah, what is this? Yeah, we're going to blue ball you guys. This is just here. Okay, I love a blue ball. How did we meet?

How did you guys meet? Well, I'm feeling a little misled because you're. handle is boy with no job, but I know you actually have a real job. So maybe you could change it out of a boy with a job. It's almost as if you're the first person to say that. Oh, God. It's like, I can't. I got a dad joking. But you know, how do we get connected here? We've been circling the drain on a connection for probably a few years now. We have. And to quickly address the boy with no job piece, I've always had a job. Always forever. The way with no job started when I was in college and then I went and worked like why wouldn't you work I don't understand it I never got it like

influencers like sometimes they just like take the plunge and they're like oh yeah like I want to post online for a living and it's like you built a brand it's very different Claudia and Jackie built a gorgeous podcast comedian author you're just going to post online for your whole life like what happens when brands don't want to sponsor you anymore but the far you're going to do you're you're going to be 60 years old and like doing rants on Instagram about bill de Blasio it's never going to happen. Train, like, have a career and then be comfortable making a nice extra, like, bit of money. You know what I mean? Like every now and then. And if like some amazing idea comes to you, like launching Sprit Society where you can leverage the millions of people that you've accrued,

fantastic, but I just never understood like, oh, I have a million and a half dollars. I'm not going to work. What is that even mean? Lord, I don't think you know this. I will not be taking a mere selfie and depends. I just won't. My plan is. to wait until... Sorry. How much? Yeah. How much?

Come on. You would. No, I don't think so. I would. I don't want to take a mirror selfie and depends. I think there has to be some strategy to... I just can't. I'm letting Depends know that my number is $1 million.

What age? For $1 million, I would do it right now. Will you show a ball? Yeah. For, sorry, for $2 million I'd show a ball. For $3 million, I'd show like small amounts of poop dripping out of my depends. Oh, wow. You'd show poop?

Yeah. Depends. Depend. I will show a ball. It depends. I will show a ball for 50 bucks. I'm cheap. Lord, I don't think you know this, but early days.

Do you remember this? When I came in, there was an agency you were working at, and I actually came in and pitched the entire agency and you were at the table. I just said that to Lauren right before. I don't remember us meeting, but I remember dear media coming in. I was at a company called Marina Marr. Yeah, that's right. Which is a nominee com agency.

and now that I'm thinking back on it, it was a very female-led agency and everything that they did aligns perfectly with Dear Media. So I'm not sure if you guys ended up doing anything with them. I think we're just pitching them for like if their clients wanted to work with podcasts. So this was like early days, I think we had like six or seven shows. And all the agencies were still like,

what the hell are you talking about? Like what is a podcast? Why are you doing this? Shmere Media. Yeah. I was like, listen, it's this really great idea. It's like very female focused.

and then people would just kind of like zone out a little bit. But no, but to your agency's credit, they heard me out and we talked about. I think we actually ended up doing a few things. But yeah, I walked in. I got up the elevator. I'm like, holy shit, it's bad. Yep. So talk to us about how you get from there where Michael just told us to here.

What's the in-between? The in-between is taking something that you're great at, which for me was always influencer marketing, celebrity marketing, understanding product. market fit. And this is like all, I mean, you heard this because it's part of my spritz pitch. It's, you have the, for every thousand celebrity brands, you're going to have two that are successful. And that's because most of the time you have somebody that built a brand has a great idea, right? Like this, this beautiful, the Mountain Valley water, which I'm letting Mountain Valley know that if they don't start sending Michael and Lauren Bostic free water, I'm not drinking it

anymore. We had an idea in the car, Lauren would say like any show that's not performing gets downgraded to Desaunee and only the shows that perform. Only the premier dear media shows. Because listen, we're putting the bill for these Mountain Valley's and I swear to God is putting the company on. That's what I'm saying. Send, send, they need to send you water.

There's a line item on the budget that just says Mountain Valley. But somebody made Mountain Valley water and they bring on a celebrity, right? A celebrity face that they think will work with water. More often than not, that just won't work. and that's because the celebrity or influencer either doesn't have the credibility in the water space. They can't sell product. They are doing 100 deals at once, so they're not prioritizing the water company. They think if it is a job.

It's not theirs. Versus us, we were able to build a company out of the communities that we've built over the last decade. The goal was never to launch a company. The goal was to create diehard communities. and we paired our personal lives. We were drinkers. We loved drinking and having fun and wanted to make something that tasted better

because we felt that everything out there in a can didn't taste good. And so we went to our audience and we asked them, what do you want? And they said, we want a wine-based sparkling cocktail that tastes good.

And that was it. Yeah, we talk about this all the time. I mean, when you say it like that, it makes so much sense. And it's like, oh, yeah, why doesn't everyone do that? It's so easy. Like, you're going to read some piece of paper

that tells you white space that was probably white space three years ago. Like, if we look at paper today on the alcohol industry, it's going to tell us to launch a tequila company. Because there's so much agave in those farms. Right? So go up there, work with your agave leaves, make a tequila company.

And then you're the 900th celebrity tequila brand. And then by the time that anybody's doing well, it's a different spirit that's, you know what I mean? Sure. Just ask. I think a lot of people don't have the patience to content market and build a community and then launch product. A lot of product-based companies want to launch the product first.

But you guys did it the other way around. Was there a strategy behind that? Yeah. And even in the way that we launched Sprit Society where 99.9 out of 100 alcohol brands launch wholesale first. They bring on a distributor and they go into wholesale and they build brand out there because they don't know where their customer lives. As a wine base, the reason why we're able to do this collab with you

and ship direct to consumer is because wine's the only alcohol class you can legally ship direct to consumer. It doesn't allow beer to do that? No. Oh, no. And you'd need to use a spirit. Like, if you wanted to sell Casamigos online, you'd have to go through a reserve bar.

And then Reserve Bar owns that first party data. Casamigos doesn't. Casamigos can never go back to that consumer one to one and have a conversation with them about a party that they're doing, a new chain that they opened a, like, they can't talk to them. We can talk to them one to one. So it allows us to do that. But what we did was we launched direct-to-consumer, found the top seven states that we were having the most pull-in online,

and then went into wholesale with them. What do you think the secret sauce is to creating such a diehard community? Because the morning toast has really hit the spot. I was going to say, you're going to have to ask my wife that question. She is like the queen of brand. I will look at what her and Jackie do on a daily basis. and just think to myself, how did you do it? And then you realize it's that they didn't try to do it.

I say this all the time. Influencers that try to become influencers are so cringy because their goal is making money. And the audience knows that. Their goal isn't entertaining. Their goal isn't educating, right? Their goal, like, Claudia and Jackie's goal was getting on there as sisters and making each other laugh. and it's so authentic that everybody that watches them feels like they're sitting next to them, and that's what builds a community.

It's actually making content for someone with the intent of making them happy or educating them or bringing them into your circle as opposed to just finding a way to monetize something. A hundred percent agree. I think that in my opinion, you have to go into this thinking, I'm not going to make a dime for two to three years. If you can go into it like that and just, do it as a side hustle and really not lead with money and make money the intention. I think it's a really great foundation. The problem is, is nobody believes the three of us saying it because if

you look at it now, it's like, oh, these are enterprise value businesses, right? It's like spritz, the morning toast, the skinny confidential, you know, all of these things like, oh yeah, it's easy for you to say because they make money. But I wish we talked a lot more in the early days. Well, actually, nobody would have been listening right in the early days. But it was all of these adventures were started without the idea of like there's a business exists. Like there's no, if you'd, I will say this to my partners, like, if you'd have asked me anything about podcasting seven years ago, I looked at you like you were a fucking nut. What are you talking about? I remember the first time we podcasted with Jackie and Claude. We were at a huge round conference table, like thrown

in the gutter and some random, remember that? It was in the AOL or Yahoo offices like, it was like in like random offices. The mics were bad. The service was, you know, about it was on their show. Yeah. Yeah. And we sang and we. We went on their show when it was, or Lauren went on their show when it was the morning breath. So that's how old. That is how vintage it is. And we had them on when they were the breath and then they obviously changed the toes. But yeah. I mean, nobody was at that time, again, you wouldn't have, those are the days where like you wouldn't have looked at any of those properties and been like, oh, wow, what a massive business here between either. Right. It was just like people on a mic doing talking about weird shit. How do you fit into the puzzle? Like how, because I know that Jackie's has. been works with Spritz and the two girls. How do you guys make this work? It's a lot of family. We work with family. It's very ancestral. So how do you guys make that work? Whose roles what? One, it works because we're very close, but two, it works because we have boundaries and roles. And it was a choice to bring family into the fold. You didn't have to, right? Like I had this idea for Sprit Society and the first person that I called was Zach. And Zach, of course,

Jackie's going to come in. Of course, Claudia's going to come in. But if I wanted to, Like, there's never any pressure to do work together, which makes it possible. And we're also very different brains. Like, it's three overall, or technically five founders with Claudia and Jackie, but it's me, Jake, who you guys have met. And then Zach, and we all do completely different things. Like, we're just like, my brain is different from Jake's. That's different from Zach's, and it allows nobody to step on anybody's toes. It's fortunate because I could see it absolutely being a nightmare if there were.

conflicting egos and opinions, but it's worked very nicely. You are very elevated at your approach to business. Michael and I, when we started conversations about Dear Media and Sprits, were very impressed with what a hustler you are. You're a go-getter, you're to the point, you're effective, you're efficient. Did you learn that? Is it something that you're just born with? You're definitely part born with the ability to sell, but I think you learn it

throughout jobs like we were talking about before my stint at vaynor media or my stint at marina mar i worked in agencies all that you do in agencies is sell permanently you're selling two clients i've worked across every like from tide gain downy and fabric air to diageo and alcohol to i've learned how to sell any type of media and in the end of the day starting a business is at first you need to believe your idea you need people to believe your idea it's all selling so I think that's such a smart point to make. I talk all the time and I say like you have to pick a core competency if you're going to go into any business. And I think if you're not sure, like say you're not an engineer, you're not super smart with numbers. If you can learn to sell, it's not just like,

hey, I'm going to sell you this can or I'm not going to say this water. It's not like that. It's selling an idea. It's selling a concept. It's selling a process. It's selling a vision for the team to fall. If you can sell, that can be extrapolated into so much greater value in so many areas. And I think people only equate selling to like, oh, I'm going to get you a close a client or I'm going to get you to buy something. No, selling is a whole different thing. It's you can sell an idea, right? You can convince somebody that that's a good idea. That's a sale.

Yeah. I'm also a really, really good manifester. And I'm really, really delusional in the best way. Like, I will always convince myself that the best thing is around the corner and then it's around the corner. Because you've sold yourself on it. Because I've found that when I. When you're down on your luck, because that's business. Businesses, we were talking about this in the car.

Businesses waves. Like everybody from the outside will only see this graph. But in a business, it's waves, it's ups and downs. And if you think of a down as a trend, you're just going to go down. And I found that being a little bit optimistically delusional allows you to manifest the right things for your business and allows good things to start to happen. You and Michael remind me so much of each other on so many things. Is there things that you do that people wouldn't know?

For instance, like maybe you meditate, breath work, any like wellnessy things that you do? Or do you just get up, rip the covers off and fucking go? I get up rip and go. Oh my God. You're like, Michael. I get up. Born and bread, New York. No, I was going to say we're a little bit different because he has big muscles.

So clearly he has like something with breath and meditation and some workout routine. I literally, I literally rip and go. What time are you waking up? That's a good question. Seven. Seven. So not like five or something crazy. No, no.

I love sleep. I get a lot of sleep. I'm a sleeper. I'm a sleeper too. I mean, I'm a sleeper too. Claude, I feel like it's a sleeper too. Yeah, except I fall asleep earlier than her and faster than her. And it's now something that bothers her.

Within your marriage, have you guys. Why does that bother her? Because I'm just too efficient at going to sleep. Like it's just she doesn't like that you're getting that much rest No she doesn't like my efficiency in like I want to go to sleep I'm gonna go to sleep that's how I am like I I've found a way to just maybe it's because I'm I wake up and I sprint at the end of the day I am fucking dead if you saw what it takes for me to wake up you would be like what the fuck is this bitch doing

She's like what's your problem she's like I'm in a I'm in a bad mooder and I'm like Lord I can't wait five hours for you to like get happy I mean I'm I meditate. I like to putz around with the baby, make the bed, drink my lemon water. I saw on a cold plunge as more. For me to get me to be the highest effective person. Wow. I'm glad you're saying this because there's a lot of characters that come on the show.

And I'm not saying they're wrong, but there's like these huge wind up periods to wake up or to get going or things you have to do to get in the right mindset. He's a New Yorker. No, no. But I love this because my thing is, is like, I grew up with a dad who smashed the lights on. said get up. Like that was, there was no like, hey, how you doing? Let me pet you like a cat. Your breakfast is right. It was like, get the fuck up. Get out of bed. We're live. It's funny. And I was pet like a cat. Like my parents, like I was so pampered. I would wake up like they would drive me to school every day. I think it's just, it's this business. I was never like this.

Like I'm now. I was always like at work, sure, like working hard selling this business. There's something that owning a business. Something that owning a business that you know is a fucking rocket ship. Like, I just know how great this business is. Everyone that tries Sprit Society loves it, and they can't believe how good it tastes. And it's just such an industry that's ripe for disruption. Like, White Claw did $5 billion two years ago. It tastes like sewage. Like, how does that even happen? Like, I just, it's, there was such a long period of time where Americans were convinced that they needed to like beer to be socially accepted. Like I remember I would go to college and or I'd go to like a, I went to Eshiv University,

which is a nice Jewish college. So we didn't have frat parties, but I go to my friends at University of Michigan and we'd play beer pong and I always hated beer. But like you can't not drink beer, right? And it's like looking back on it, it's like there, there's nothing else to drink. And then all of a sudden you see this introduction of hard seltzers that are beer water. And people are jumping towards it because they always hated beer. I'm really glad that this didn't exist when I was in college because I would be slamming them.

I would be slamming them. I was slamming anything that came my way. Yeah. I went to University of Arizona, the Harvard of the desert. Wow. Nice. Just had a- I have friends that went to you, they? Are they okay?

No. None of them. Yeah. None of them. When you guys have this idea. I don't know if I'm okay. Honestly, I don't know if I'm okay. I don't know if you're okay either.

When you guys have this idea to do Sprit society, what does it look like as someone who is new to the product industry? Like what's the first step? Say someone's listening and they're like, I want to do something like Ben's done. One, surround yourself with people that know what they're doing. And that doesn't mean that they need to know exactly what to do. Like I didn't initially bring in anybody that had made canned cocktails,

but it's people that have either raised money before because I hadn't raised money before or worked in consumer products before because I hadn't worked in consumer products. and be a fucking sponge. Just because you own a business doesn't mean you need to be the smartest person. In the room, it's actually the polar opposite. If you're going to own a business and be the CEO and be in charge of making decisions and you're dead set that your opinion is right when you've never worked in that industry, you're going to lose.

So, like, day one is just surround yourself with people that are way smarter than you and sit there and just learn. And I think this is just the born salesman to me. You pick up a piece of lingo here. a piece of lingo there and slowly but surely you patchwork yourself into somebody that sounds knowledgeable about the space and then you fake it till you make it because ultimately nobody that's in these positions knew what they were doing before they did it right like nobody's like born a CPG creator like they learned it everybody learned it people just sound smarter because

they know the lingo and they've done it now for a period of time but you know start a business bringing people that are smarter than you have done it before, learn, listen, and then react. That is great advice. Everyone should take that down. It's important to say, too, because I think this is what holds so many people back is they believe that if you're going to be someone in a position like you are, that you have to have it all figured out before you can enter that position. And it's just, it's not how it works. No. I'm still figuring out what the hell I'm doing over here running this business. You're figuring out what you're doing running that business. Lauren is figuring out what she's

doing. You have to have some kind of base level of competency. And, you know, you have to have some understanding of the business, what's going on. You have to be good with people. But like, anybody that comes into this space as a new founder and says they have it all figured out, you got to run for the hills because that person's lying to you. And you have to be so comfortable with risk. Like, you have to just like, again, it's being a bit delusional. I think is helpful in these situations, but it's like just saying to yourself that you're going to win, even though there's a really solid chance that you lose. House of Macadamia. All right. I love nuts, but I want high quality nuts. I want premium

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And also be sure to check out the travel pack. those are a game changer for people that are on the go like myself. Athleticreens.com slash skinny. Let's talk about how you guys and you, this is a question for both of you, decided to, I don't even know what you call it, maybe work together because I would love to know the behind the scenes. I don't think I've ever asked you this. Talk to the audience.

I wonder if we can talk about all behind the scenes. I was just a little bit. It was really, it was quite easy. Like it wasn't, it was just a really good idea. Like it really made sense. We built a beverage company that targets millennial females. You guys own a podcast network that targets millennial females. Claudia owns a podcast that Claudia and Jackie owned the podcast that targets millennial

females. And all of a sudden, it's just like why wouldn't all of these things work in conjunction together? Why if I think, I don't know if we spoke about this, but you guys did invest in sports society. Let me do like a little actor studio of how my entertainment brain works. Everything he just said, I was like, yep, yep, checks the box. I literally called him out of the blue and said, hey, I had a weird feeling that the girls were maybe looking for a new home.

You did? I didn't know this. Yeah, I did. I think I pitched you Sprit Society first. Yeah, we talked about Sprit Society. We talked about it. And then I thought about the girls. And then I was like, listen, love the brand, love the category.

Obviously, knew the girls for a while. Love them. Loved you. And I was like, there's a smarter deal for everybody here. I was like, right? I just believe if one plus one doesn't always have to equal two, it could equal 10. And I was like, you know, give a better home for the property, give a lot more lift for the for the business, do things like this. Like it just was a no-brainer to me.

And so like I feel like it started as simply as literally just talking on the phone being like, hey, what would this potentially look like? And then here we are. I mean, there's obviously some needy-gritty that got into it. If the audience is listening and doesn't know exactly what we're talking about, maybe Ben can share. Well, we made an investment both you and I personally and Dear Media into the business. And then obviously we worked together and partnered on the show. Yes. So the Morning Toast is partnered with Dear Media. And you guys had a network. Yep. So many incredible podcasts that came with Dear Media. And now everyone's drinking freaking spritz. Yeah. I think it's important though, one to be a fan of the brand. Like, I mean, I love the brand. Thank you. Forget about you guys. I love the brand. But I also love the podcast. Like it all makes sense. Yep. It definitely fits. We were talking about this before. This wasn't forced. Like this is, this has been like kind of in a weird way. Like, you guys have had your community. We've had art. There's a lot of shared affinity. There's also a love between and a respect for what each other are doing. I'm like, this just makes sense to kind of like blend this whole thing together. It was so easy. Yeah. We were talking like when we just did a gorgeous photo shoot for what everybody can clearly see. Every time you say gorgeous. I love. Yeah. I mean, I just talk like Claudia. I love it. I love it. Keep going. Don't change. We did a. We did a gorgeous photo. We did a gorgeous photo. We did a beautiful. We did. We did a gorgeous. We do. We do it. We did a gorgeous. We do it. We do it. We did. We did. We did. We do it. We do it. We do it. We do it

gorgeous photo shoot for Sprit Society, skinny confidential pink lemonade, the most wonderful flavor. It really is. It's fucking amazing. Everyone that tries it. And people are going to love it. But we were sitting while you were being gorgeously photographed. Stunning. And we were just saying like how much we fucking hate lawyers.

I hate lawyers. If you're a lawyer literally jump off a bridge. I'm sorry. Like I fucking hate you. And I and like all of my best friends are. lawyers too. So like I, it is what it is. Their job is to look for the risk. It's to make things complicated. The reason why this deal got done so easily is because it was a phone call. Hey, this makes sense. Hey, yes, it does. Hey, good. Done. Is, was there no lawyers involved? No,

there were when it was done. Like, if you, if you, if you use lawyers in the beginning, the chances of you ever even coming to the table on something is so slim because everybody is looking out for themselves as opposed to seeing what it could be and just assuming, again, like just hoping, okay, you know, we'll figure out all the other stuff. You know, it's hard to give this advice too, and I hate, but I'm just going to tell this is the actual truth of how this transpired. And I don't, again, this is not how I think it will or should work for everybody. But even Dear Media with my co-founder, we didn't have paperwork.

We had a handshake agreement, me and Raina. We didn't have any paperwork for like a year into the business until we actually went and like started thinking about going and doing a raise. It was just like two people handshaking agreeing. And it's so rare these days, unfortunately, to do things like that. But I agree with you. It's like if we were to start it from the beginning, fighting over who has this and who has that. You are right that it is.

It's each side looking out for themselves. You are right about that. When you have nothing yet. Right. There's nothing there. Right. Like, what are you doing? Like, get to fucking work and build something.

And then you can argue over what it's worth. But you're, you're like arguing over like, that's why I think it's so funny. Like, people spend so much time. incorporating a business and like figuring out all the ways in which it can operate and like preparing for long it's like just make the product and sell the product yeah and then if you have a product that's like you'll figure it out no it's like people come well they'll pitch us sometimes and it's it's like it's an idea there's nothing there in the like listen you cannot like we need to own x percent and you can i'm like there's not to your point there's nothing here yet i don't know

what i'm negotiating there's nothing here yet yeah like do it first and then we can talk about there's nothing here yet well i you know what i think i think sometimes people use things like trademarks or patents or contracts or lawyers to not execute because they're scared to execute. So what they'll do is to postpone the execution is they'll make up things that they need before they launch. Yep. Or they'll be like, I have to make sure this idea isn't anywhere else or no one can take this idea and they're too wrapped up in the idea to not launch it. Yep. That's my favorite thing. That people are afraid not to launch businesses because somebody already launched the business. You have many fucking businesses there are? They are the same. I don't think there's

one original idea. I was going to say not to like offend. There are a lot of dear medias. Of course. There are a lot of canned cocktails. Like it's just can you make it better. Yeah. There are a lot of ice rollers. Oh, sorry. Also, I want to clarify, you don't even need to make it better. There are a lot of podcasts. I think we made it better. But you made it better. And I think you guys made it better. But there's more than enough room to make it the same. A hundred percent. It doesn't even have to be better. Like it's just bring. a novel idea into a digital age. Take something that is so archaic and move it forward. Like, you don't need to reinvent anything. The way I looked at podcast, I'm like, listen, radio has been,

what is it, $30, 40 billion for the last few decades. I'm like, cool, maybe I'll just have like a sliver of that when that dies, which it will and it is. And from the outsider's perspective, I always think to myself, what, like, the podcast or radio. There's no difference. You just called it something else and took market share. Here's how I explain it to my dad. I say, dad. I say, Remember when television went from like cable to on demand? I'm like, this is basically what's happening. And as soon as people realize, oh, I can just choose to listen to what I want to listen to when I want to listen to it, how and where, then like all the brands and all the talents and

all the people are like, oh, we'll do that. And the idea of sitting in a car and waiting for your favorite show to come on the radio, it makes no fucking sense anymore. No. Absolutely none. Even though there's something, I can't explain it. I just can't move away. I can't move away from cable.

I can't do it. I love cable. But do you record your shows? No, I sometimes will just sit there and wait for, I don't know what's coming, gonna come. It's good to know that Law and Order is still on. There's still an SVU marathon. Is Law & Order good? Law and Order SVU.

I've never watched it. You're lying. No, is it good? Yeah. Should I go back and watch it? Law and order SVU is amazing. I've never seen one episode. What does SVU mean?

What? Never. Special Victims Unit. Is it really that good? Yeah. It's like bad good, but like. No, I like bad good. Yeah.

We don't have cable. We don't have, oh my God. Wait, does Claudia like it? Oh, she loves SV. for you. Oh, she does. And Blue Bloods. You watch Blue Bloods? No. Blue Bloods is with, what the hell is his name? Oh, Selick? Tom Selick. Yeah. Him and that mustache. What a hunk. No, I. And he's, he's the police chief. It's a fantastic show. You haven't showed me either of these shows. Boy, when do I? Again, this is bad TV. If you're looking for good TV, you watch Yellowstone?

I do. She doesn't. Fantastic. I watch Housewives. Have you been watching the prequel shows? Haswives like were good. I don't know if they're good anymore. Really? I think it's fine. Which season are you watching? Like which... Oh, I can't answer.

I have no idea. Have you watched Potomac? Potomac's very dynamic. I haven't watched. No. Tell Claudia to get you on Potomac. I'll tell her. I feel like Claudia watches all of it.

The insults that Potomac do, you're just like, how is this even existing? Like, I've never seen anything like it. Okay, I'm excited for that. The shade is unreal. And it's like real relationships. Potomac is the move. I liked Real Housewives of New York. That was one that I really liked.

That was the best one. Should we get Claudia on Real Housewives of New York? Yeah, we should. She'd be good on it. She would crush. I know. She would crush. And we could do like a Spritz placement.

Oh, yeah. Why did you decide to call it Sprits instead of toast? So the idea was not to do it with the toast. This was an idea just in and of itself. Like, I loved Spritzes. I became like a huge fan of apparel spritzes. I would go to restaurants and I'd see on the menu that they had all these different versions. It started with an apparel spritz.

And it's a noho spritz, a soho spritz, a blueberry spritz. And all, I just realized spritz just meant effervescent and colorful. Oh my God. They asked me to describe my collab with sprits. And that's exactly what I said. Colorful and effervescent? But I can't pronounce it. Go on.

There you go. Or bubbly. And I didn't see anything like that in this boonel. RTD space. RTD is ready to drink. And it is just right for disruption. So I wanted to make canned spritz. And the original name of the brand was just Spritz.

And I thought I could get away with that. And every lawyer under the sun, because again, just beating me down, beaten me down before I had any fucking product. They're like, no, Ben, you can't name it Spritz. There's no IP around Sprits. You can't do it.

Because everybody was saying like that. Because everybody just says Sprits. You can't own Sprits. But I said, I have the Instagram handle Sprits. S-P-R-I-T-Z. Is that not enough? That's a hard-in-able to get. How'd you get that?

I don't tell my secrets. Yeah, who'd you have to fuck to get that? I don't tell my secrets. I don't tell my secrets. That is not an easy one to get. No. It's buried in an alley somewhere. The best part about it, because it's verified, even if you're at Apparel spurts.

It's the first thing that comes up. Smart. Apparal Shes. Yeah, they should have. That was kind of. They should have. They should have. They missed it.

But. Maybe they'll come back half a billion dollars later. I was going to say, they can come buy it. But we like went through like 10,000 horrible names. And at some point during all of this, I put out the survey to our audience asking them their opinions on logos, flavors, can designs, alcohol percentage. And we called that group, the spurt society, because it's the society that voted on spurt's flavors.

And when looking back at it, we're just like, we have the name. The names right there. It's been there the whole time. We're not going to call it something random. That's for society. You went and DMed hundreds, if not thousands. Thousands and thousands and thousands of people. Okay.

By hand, I'm so impressed by this. Talk about how you built the business by involving the community and making it community-driven. We put together a Google form of questions that we needed answered. Like, what was the base alcohol that you wanted to see? What percentage? Because all these studies were coming out that people wanted something sessionable. so they wanted something less than 4%. Then you'd hear studies that people want something that's harder and 10%.

So we asked them what type of alcohol, what alcohol by volume, size can, logos. We sent them like six different cans. And I just DM'd people that had public profiles that had friends in the images. So if it was you by yourself, I didn't DM you. If it was you with a friend and like I'd look through and clearly you were a social person, I would send you the form. So if you were some loaner, you just got booted up. If you were a fucking loser, you didn't get the form.

No. And if you were private, you didn't get the form. You didn't get the form. So as you're building this, will you continue to involve the community? I know for our collab, we decided to do that. So we actually reached out to my audience and your audience and asked them about flavor. Will you continue to do that? Yeah, every single time.

Because we can pretend that we know more than them. but if they're going to be the ones that are buying the product and consuming the product, why wouldn't you make what they want? I'll tell you where I think this stands out. Most can wines are sweet. They're syrupy sweet. And they also leave this weird aftertaste that's really off-putting. This one doesn't.

It's almost like a dry, refreshing spritzy, but also doesn't leave like a weird aftertaste at all. And it's way cuter. Thank you. And I can tell you why it doesn't leave an aftertaste. Yes, tell us why. It's sugar. It's not fake sugar. It's not aspartame.

It's not monk fruit. It's not, you name it. Like, no, six grams of real sugar is not why I'm fat. I'm fat because I eat sandwiches in the middle of the night. What kind of sandwiches? Turkey is great. Just plain turkey? Or like I'll like toast a bagel with tuna.

Do you use pepperosini's? What is that? Oh. Peppuccinis? Pepperuccinis? Oh, a little. Oh, okay. Yeah, by the way, you said, you said that she couldn't pronounce it.

I can't pronounce it. I can't. I don't. I make a word. There's people that literally, I know the pepperchini is. You said, you said if you ever had the peppercini. I'm like, what the hell are you talking about? I say a pepperosini.

Peppercini, yeah, I don't know what that is. They go on reviews and they write bad reviews because she can't bring. Oh, come on. We don't, we can't, it's not going to change it. She's been this way forever. I've been like this since I was born. Yeah, I don't know. But I can't say it.

She doesn't take the show seriously. She doesn't go, you know. Do you put pepperosini's on your sandwich? I don't, but I should. A hundred percent. Yeah, I definitely would. That category, by the way, needs a real shakeup. If anyone's down for it, it needs a whole rebrand.

I think about this all the time, that category. It's a pepperosini is so good on a sandwich. So good. A big one with the top cut off and the shit squeezed out of it. Oh, yeah. Keep the little like seeds in it. I mean, what's better? Nothing.

Thank you. Agreed. They're delicious. So what's on your sandwich in the middle of the night? Turkey. Okay. What's it? onions, lettuce, avocado, mayo.

I love mayo. Oh, only full fat. Full fat almonds. Oh, yeah. Full fat mayo. Like, what's the brand best foods? Helmonds. Elmonds.

Oh, I think best foods is now, I think they might be owned by the same people because it's the Helmand's bottle that. Primal Kitchen tastes pretty similar to all these. I promise. Yeah, I'm sure it does. I'm not buying it. I'm not buying it. No.

Okay. That was the most skeptical look. I'm not buying it. Yeah, all these, you've been watching too many TikTok ads. I have? Yeah, where they just like show you. They're like, yeah, this is exactly the same as that. No, it's not.

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When you're ready to launch your new site, use offer code Skinny to save 10% off your first purchase of a website or domain. Again, that is Squarespace.com slash Skinny or offer code Skinny. skinny at checkout for 10% off. Where do you think that with everything you guys are doing and you have so much going on? I actually read Claude's book. I loved it. 10 out of 10 if you guys haven't read her book. Her book is so good.

Where do you guys see the whole brand, including the Morning Toast and Sprit Society going? Like, what's the overall picture. Oh, what a great question. And do you guys talk about this and kind of align? We really just run. And then we look back and we're like, wow. Intuition. Yeah, but there isn't like outward planning for what these collectively will look like.

Because again, I don't know, I guess you can chase towards like a collective vision. But to me, it's build Sprit Society into the brand that we know that it can be. And then build another business like it. Like understand how to build consumer products and beverages and leverage our audiences to help us create what they're looking for. That's on the product side. And then on Claudia's side, I mean, she'll tell you she's going to keep touring. Like she's an unbelievable stand-up comic. I cannot believe.

Didn't she sell out in New York or like... Madison Square Gardens, Hulu Theater? That is so gnarly. Does she realize how gnarly that is? Yeah. It was crazy. It was crazy. Like, what are you doing when this is happening?

I'm at every show. That was probably the best part about launching an alcohol company was that we could sell into all of her theaters and activate them live. So it would be a tasting extravaganza for 8,000 fans, giving them exposure to it at once, and I would get to go with her to every show. So I saw 98% of these shows. So watching her from the first show to the last show was, like,

it was unbelievable because she just got that much better. What has it been like to watch the evolution and to bear witness to it? Because I feel like in the book, she says that you guys started dating very, very early on into all this, right? We dated, we started dating before Girl With Her Job existed. And even before I handled it. How old were you guys? 20 and 18.

Were you? Was it love at your site? Was it college? College. College. College. Did you fall in love at first sight? Yeah.

Like, oh my God, if you said that like that. No, like. I need a little more enthusiastic. Do you want to do it again and we added it? No, no, no. No, because I love her more than anything. And by the way, in the 10 years that we've been together, we haven't. broken up once. There was no breaks. There was no nothing. Like the second we dated for we were all in and like

madly in love from the second we started dating. But there's a difference between love at first sight and the second that you were dating. There was like a probably a three month period of like should we do this? Should we not do this? And then we did it. And then we were all fucking in. Like not separated at all. No. No. And I became so disgustingly attached. Like codependent. Yeah. Yeah. Like, sure. It sounds like Michael talking. Like for like the first year, I was definitely crazy. Obsessed.

Obsessed. It was so bad. Lauren's been crazy for the whole time. I was going to say the nine years after the first year, Claudia's been crazy. But the first year I was crazy. Speak for yourself. I'm not crazy. I don't believe that Claudia is crazy.

I would think that you're more crazy. Self-awareness at this table is lacking. She's definitely crazy. I'm crazy too, though. We're both crazy. Yeah, see, admit that you're crazy. Oh, I know I'm fucking nuts. But we're all crazy.

For a toaster that's listening that doesn't know something about you guys' relationship, what's something that, like, maybe you guys haven't told? Like, tell us a secret. We exclusively talk at home in, like, weird accents. Give us an example. I don't even know if I can do them. Like, I might get canceled. Like, we just have, like, they're not, like, we just talk in, like, weird accents. We also, like, we're always singing. Like, our house is, like, in song. And we'll always like talk to our dog and like,

I'm like trying to think like, so we will, so our dog's name is Theo and Theo eats dinner. And Theo's dinner is crunchy. So we call him crunchy dinner tigs. Because Theo tigs is short for Theo. And we will just like use crunchy dinner tigs in like songs. Like we will like take a popular song and like infuse that in.

to it. I can't think of a great... I'm going to need an example of the song. You're going to have to give one note. Claudia gave a note when she came on of... She gave a couple notes. You have to give one note. We barely even... We actually didn't even ask her to give notes. She just broke out. Yeah, she's great at that. She's great at just emerging into song.

I know you have to think. When something comes, it'll... Just slide it in. I'll slide it in. I'll just... The second it comes, I'll just... I'll just go into. But she's far better at the impromptu songs. What's the balance of you guys' relationship? For instance, I am, I'd like to think more creative than Michael. And Michael's more logical. And Michael is, has a macro perspective.

What's, what's you and Claudia's? I actually think we're the total opposite. Total opposite. How so? I am, like, she is, she is very, very, very, very planning oriented. She is very, she's just very, very, very smart. Very smart. She always sees trouble lurking around the corner. I'll pay them. Well, and you were a compliment. What I was saying to Lauren, because she kind of told you a little bit, we were talking about you guys. And I was saying, yes, there's talent that all of you have. Like, that's a given. But I see talent all the time. That's my, that's the business now. You see talent all the time. You see very few talented people willing to put themselves in a position where they're constantly executing and humbling themselves at the same time. Like, I see you guys showing up at every store.

event in meeting with your community and not, you know, not doing what a typical, you know, celebrity couple would do, right? Like, you guys actually put yourself in the mix. And when it comes to, like, we were talking about negotiating. And like, you guys are very savvy business people, especially for your age and experience level. And I told Lauren this, I'm like, anybody that thinks that what's come to you guys has just been like luck and like sister bond and like, oh, like talent, like they don't, that's not true. And I have witnessed it firsthand because I've been on the other side of the negotiating table. I've been on the other side of the investment table. I've seen you guys put in the work and that is a rare thing. And when I talk to people

in this industry, and even if they're entertainers, I'm like, listen, you can be the most talented person in the world. But if you don't know how to humble yourself and you don't know how to put in the fucking work, you're only going to get so far. Yeah. Right. So like I guess what I'm saying to you is like it's not something that I've seen from you guys is surprising to me because I see what it takes on the back end. You don't just phone it in. And even and thank you for that, even to take it a step further, no one understands how hard Claudia works. No one understands it. They'll just look at her and they'll think, oh, she does an hour podcast a day and then she goes home and she's on her phone. That girl is 24-7 working. Nobody knows pop culture. I'm confident in saying this. Nobody knows

pop culture in the entire world like her. I also think. I don't understand how she has that much information at the tip of her tongue. Well, she's she's quick. She's quick with her thoughts. Yes. she also to be able to perform in front of 8,000 people. Yeah. And have an act. Not once. And by the way, keep people engaged,

especially in a day and age when everyone wants to pick up their phone and there's five million fucking distractions is incredibly impressive. I guess what I'm saying, though, and this is for maybe aspiring creators or aspiring entrepreneurs out there. Like, you could be the most talented person. You could be quick.

You could be witty. You could be funny. You can have the right connections. But if you don't put in the fucking work, it doesn't matter. And I mean, like, I mean that from all levels.

I see all these. different people coming through the doors at your meeting. My first thing I look for is like, is this person going to put in the work? Like I almost tell people like, I don't work for you. There's a partnership. If I'm going to put in the work and I'm going to extend our resources and hustle this hard for you, like, what are you going to do? If you're expecting to sit back and just have it handed to you, there's no way. It's no way. It's not going to work. Maybe it works for a year. Maybe it works for two. You see all these people kind of, you know, they rise real quick on these platforms. Like I want to, I want to see somebody that rises quick and then stays there for at least five

years, at least, because you see all these people get, they fly up and then they wash out because they don't put in the work. All right. Why did you decide? Why did Spritz society decide to pair up with Skinny Confidential? What was the thought process on you guys' end? You have such a great community and such a strong vision for your brand that it seemed like a really, really great natural extension for our first collab with somebody that can talk to their community, the way that we talk to our community, and aesthetically will allow us to create something that's beautiful. The pink, the tone. It's perfect. It's really, it's really, and I can't stress enough how unbelievable this tastes. Guys, it's, this is like, when I tried it,

I usually have six billion edits. I just do. I'm very specific with what I like. I know what is going to translate to social media, flat lays. When I tried this, I was freaking out. I looked at Michael in Weston and I was like, they got it. Like it was, it wasn't even like, I don't know, like, can we, it was, they got it. It's so good.

And I'm honestly so annoyed that we didn't make more. Yeah. Like we. I know. It's going to sell out so quickly. I know it's so good. It tastes so good. It really does. Everyone on the shoot today was freaking out all the girls in the office, the team. Everyone is such a fan. I have not heard one negative thing about it. I am just so excited. It's here. We picked pink lemonade because obviously pink pulled the brand through,

but I put lemon on pizza, pasta, brownies, chocolate. I like literally take a bar of chocolate and squeeze lemon on it. Michael knows this. It's absolutely insane. How do you do that? I put it on pepperosini's. But how do you put it on a brownie? So I take a brownie. She just sprays it. Try this. Everyone should try it. And I put it on a brownie.

It's a lemony chocolate brownie. Try it, Ben, in the middle of the night. Just try it. I'll set my alarm. Okay. Literally, it's so good. But also, if you don't put lemon on pizza or pasta or sandwiches, everything needs lemon.

Name something that doesn't need lemon. I almost don't, like, I get a little worried talking to Ben about food because sometimes I see these places and I'm like, he's a real, he knows what he's doing. And I, if I go to the same. city. I don't really want Ben to see where I'm eating. I'm probably eating in the slums compared to you. I got to be careful of like, you just, I'll recommend somewhere. Ben got us into carbone. I know. He did. And people were messaging me being like, who did you have to blow to get in carbone? Well, Lauren, you didn't have to do it. Yeah. The worst thing I ever did was tell people that I have that. Oh, sorry. We can edit it out.

No, it's fine. Me and Josh, like, it's now a running joke on our podcast where it's just like, carbone, carbon, carbon, carbon. And God forbid. I get one item off the bill. I mean, it's kind of like us in Mountain Valley. It is, but it's a testament to both of these brands. They're just still. They're just great. Yeah.

This is great water. It is. It's good with lemon. I'm hoping that when I get to like episode 600, they might send me a case. How do you pronounce this? Oh, a cheetah. Let me pronounce it. Oh, Cheetah?

I'll say it right. I have a feeling it's Washita. Washita. But I'm probably wrong. All I know is it's not from the Washita Mountains. They're lying. Oh. They have to be lying.

Maybe that's how I'll get their attention. Just start despairing them. Just start telling them. It's from like down the road. Maybe a spokesperson can come on here and speak up for them. You know where La Croy's from? You know where they make La Croy? Where?

Yes. Lecroy? Wisconsin. That's not surprising to me. I'm just saying when I first heard the brand, I thought it was Lecois. And I thought it was like some foreign like amazing new Seltzer brand. No, it's LeCroy. Wisconsin.

I feel like that's trickery. Isn't it? A little. It's marketing. I mean, McCorm is pretty good, though. Like fucking Evian. They make you think it's great water. It's disgusting.

But Spritz Society really is great. Unbelievable. Guys, our collab is out. It's live. You can shop it. Tell everyone where they can find it. Can we do a giveaway? Yes.

Okay. What's the handle that you got through GoDaddy that you probably? Yeah. So you're going to go to Sprit Society.com. Okay. And it's going to be front and center where you can shop. And you guys, it's the skinny confidential flavor. It's pink lemonade.

It's best enjoyed ice fucking cold. I like to take it and put it in a huge wine glass with tons of ice. And then I like to put a sprig of basil. Love that. Or you could slap some mint. A pepper racini perhaps? You could. You could.

Or a brownie. Or a brownie. This is the best sparkling wine cocktail you will ever have. I am so fucking. proud to put the skinny confidential brand with the Spritz Society. I am such a big fan of everything that you guys have built. But I'm also a fan of the product. I love it. I drink it. I think you guys are going to be obsessed. You can take this in your Uber with a pixie straw. Throw it in your bag. So efficient to bring anywhere. Put it in your clutch. You can drink it by the pool. You can ice roll why

you drink it. My husband likes it. Guys like it. And it's cute. It looks good on your Instagram feed. I mean, honestly, it is the perfect tone for the feed. Yeah, it's super cute. And it's great on the golf course. Are you a golfer? You know what? I played when I was younger. Oh, God, don't do that when I was younger thing.

I can't. When people are like, I did ballet when I was one and a half. And it's like, oh my God, this is not relative to conversation. I quit before I was able to ride a cart. And I think the carrying the bags, 18 holes really just determined. I would like to take up golf. I have a feeling, though, I could pick it up and be good again. This is just because I'm, I just feel like that about.

everything. This is the perfect golf course drink. Okay. Sprit Society fits perfectly in a bag. Think about trying to take a fucking 12 pack of beer. You can't fit it anywhere. Also, let me tell you what... Or put it in your pocket. Put it in your pocket.

It's perfect. But golf, do you got to work on the short game first before you go to the long game? Like, if you were going to get back into it. I would just figure out what you're great at and then do that. You're a little top of me, though. You might fall over. Oh, man. I was going to say, you'd probably better driving the ball.

That's true. I'd like to call. You are a little bit too strong for the short game. I feel like you don't have much touch. And let me tell you. I have touch. You do? Yeah, I think so.

Yeah, he's pretty good at touch. Let me tell you. The worst thing ever is going somewhere with a wine bottle and not having a wine opener. And that's why this solves everyone's problems. You always forget a wine opener. And now you don't need to worry about it. Yep. Just pop it open.

And four of these is equivalent to one bottle of wine. Yes. I feel like brute strength is not good on the. course though, right? I feel like it's all four. Brute strength is good for driving the ball. But what they say is drive for show, put for dough.

Yeah, that's the... You need the touch. Yeah, I need the touch. So just like stop working out for six months. You know what I think I would have more fun now? Would you be okay with that? With him not working out, I would like it. If he just like stopped working on for a couple of once. I know that's really fucked up to say, but it would be nice for you to get a little shub on you. You know what though? I don't think anyone else would like it because... Yeah, like make it like, you know...

A little meaty. Yeah. Get a little I'll send you Helmand's full fat mayo incorporated into your regimen. I need to do these things to get my mind right. I understand. You know? Yeah. I do understand that.

Maybe if I play golf, I just need an activity. Get him an activity. I love that we've reached 2023 where we now can start skinny shaming people or like shaming people that are like in shape. Because that's like, I do that all the time. like, oh, you're so strong. Like,

like, he has to flex. Why are you spending so much time in the gym? He gets out of the ice bath and the ice bath like will constrict everything. And he'll walk out with his muscles like fucking Mighty Mouse waiting for me to say something. Flexing so hard. The veins are popping out of his neck. His teeth are together like so tight that it's drool on flexing.

And when I don't say anything, I go, what do you need? Well, listen, because nobody else is looking. I just have my wife. I got one judge. You have an ice plunge in the house? Yeah. It's on the backyard. That's brilliant.

You'd like it. Next time you're here, I'm going to throw your button in. Wow. Next time you're here, we're going to do that. We do the sauna. Maybe we'll hit the golf course. Yeah. I love a sauna steam room. Love the ice seat seems very cold. You'd like it in college. I feel like because you're a go, go, go guy, you would like it because it gives you the craziest head rush and like adrenaline and like dopamine release. You just feel like you're going to fucking take a bite out of the world. Ice fucking cold. That's also my favorite thing. This, it's gorgeous, this branding. How many, times if I said gorgeous. Oh, no, but I love it. I love it. I love when you say it. So just keep saying it. It's award winning. It's real wine.

It's real flavors. It comes in a pack of four. It's cute. It's pink. Pink Lemonade by Spritz Society times the skinny confidential. You guys can shop it. Ben, you're welcome back anytime.

We could have. We got to get you to the airport. What a pleasure. I also love when you say, are you fucking nuts? What are you nuts? Where can everyone find you, your podcast, everything? You can find me up away with no job. But if you don't follow me already, I don't know what you're doing.

The Good Guys. It's now a Dear Media podcast. It's me and Josh Peck. It is unbelievably funny. And people are loving it. And we are just like getting unbelievable guests. And even though I think we're better without the guests. But do you guys feel that way?

Do you prefer to do it by yourselves or with guests? It depends on the guests. Depends. It depends. So we, I like doing it with just him. But it's weekly episodes releasing every Monday. And when we get our episodes up and maybe we get some more sponsors, maybe it'll go to two days a week. But for right now, it's just one.

go to spritsociety.com to shop the gorgeous skinny confidential sprit society pink lemonade and any of our other flavors follow at sprits on instagram and i guess what else you're amazing a girl with no job yes the toast pop with no job theo his instagram oh my god it's a family affair it's a family affair thanks for coming on next time you come on you're bringing claude i gotta get the full story i feel like we need out of some yeah we do yes michael will take a shirt off Wait, don't go. Since today is a product launch, I am personally giving away Spritz Society. You're going to get a four-pack and the bougie driving gloves. All you have to do is tell us your favorite takeaway from this episode on my latest post at Lorne Bostic. And make sure you tag a friend because I feel like everyone needs to be drinking Sprits Society pink lemonade by the Skinny Confidential. Cheers. Today is the day. That's right. The Skinny Confidential has teamed up with Sprits Society. the award-winning sparkling wine cocktail, which is created by mega entrepreneurs and brand builders, Claudia and Jackie Oshree of the Toast.

I have done so many collabs with them. We've been on each other's podcast. And this made so much sense to me. So we teamed up together and we thought up what we could do together. And of course, we did something pink. So presenting Spritz Society times the skinny confidential pink lemonade. Thousands of people across the Skinny Confidential and the Spritz Society communities voted on this flavor. Essentially, you pick the flavor. So what we did is we had tons of different taste testing rounds and this one won. We had independent taste testers. We tried different varietals of wine. We did the work to bring you the crispiest, the most refreshing, not too sweet, sparkling wine cocktail in a can. I'm really proud of this. This was like six months of planning. So much taste test.

and just like a lot of text messages and back and forth to bring this product to market. It is the perfect pink. It's absolutely beautiful. It's nothing artificial. It's low sugar. Seven ingredients are less. And it's gluten-free. You can carry this in your handbag. It's absolutely adorable on your Instagram feed. All their products are low carb and low sugar. They only use like natural cane sugar to naturally sweet in the liquid, but it's not too sweet. You know what I mean? We have a code and the code is nowhere else. It's also very limited edition. So this is not something that's going to be online forever. In fact, I think it's going to sell out very quickly.

You can use code Skinny Sprits for an extra 10% off for TSC listeners, and you can purchase two packs at $50 or three packs at $70. Sprits Society Pink Lemonade by the Skinny Confidential, available at Spritz Society.com slash TSC. I went on and bought my own packs today. I'm so excited to get this in the mail. Comes in a cute box. I hope you love it.

Use code Skinny Sprits.