The Bossticks - Better Skin, Better Sleep, & A Better Life - The Benefits Of Red Light Therapy With Joovv

Episode Date: November 26, 2019

#230: On this episode we sit down with the team behind one of our favorite tech brands, Joovv! We are joined today by co-founder Scott Nelson and head of business development Wes Pfiffner. Joovv is trailblazing the red light therapy space by providing one of the best products on the market. The benefits of red light therapy include; skin health & rejuvenation, sleep optimization, cellular energy, muscle & joint recovery, hormone balance, and more. Today we are breaking the benefits of red light therapy and Joovv down and discussing how you can benefit from this technology by implementing it into your daily routine. To learn more about Joovv click HERE To receive a free gift when you purchase a Joovv click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by ButcherBox This Black Friday, your first box comes with ButcherBox's Ultimate Steak Sampler - That's eight FREE steaks! Just go to ButcherBox.com/SKINNY or use promo code SKINNY at checkout This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis and we also now get our wine at Thrive! They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Head over to https://thrivemarket.com/skinny to find a membership that fits your lifestyle! This episode is brought to you by Joovv. Experience the benefits of red light therapy by one of the best in the business; JOOVV! To experience the Joovv and receive a free gift with purchase go to joovv.com/skinny Produced by Dear Media   

The following podcast is a dear media production. This episode is brought to you by Juve. Red Light Therapy, one of my favorite, favorite things to do. I do it every single morning. Lauren does it. It's great for skin health and rejuvenation, inflammation, sleep optimization, muscle recovery, cellular energy, sexual performance, hormone balance, and for the men out there, can boost your testosterone.

So it sounds too good to be true? Well, in this episode, we're getting into all of it with the, founders of Juv, the team behind this amazing company. Guys, you got to check it out. But for those you do that can't wait, we have a special offer. Go to J-O-O-O-V-V-V-com slash skinny and use code Skinny to receive a free gift with your purchase. That's J-O-O-V-V-V-com slash skinny. J-Juv, guys, check it out. With that, let's get into the show. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cook.

And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. I'd probably spend 95% probably more than that, like indoors because it's dark most of the time. You commute to work. You're in the office like all day. By the time you leave, the sun sets. And so it's like, is that really an ideal lifestyle to be living?

No natural light under DMV light all the time. And then when you get home in the evenings, you're blasted by, like the bright blue light from your screens. And so it's just so drastically different than like how our bodies have adapted over time to natural sunlight. And I think it's just it's one of the big things that's so underappreciated when it comes to like health. Welcome back, everybody. We are in the red light district today.

The red light district. That clip was some of our guests of the show today. The founders behind Jouve. Guys, in this episode, we're talking all about red light therapy, the benefits, the myth, the beauty behind this amazing technology. For those of you that are new to the show, my name is Michael Bostic. I'm a serial entrepreneur and brand builder. Most recently, the CEO of the Dear Media Podcast Network.

And across from me, my very, very pregnant wife, Lauren Everts. We're going to talk about how pregnant I am in a second. I'm Lauren Everett's Bostic. Depending on the day, I'm an entrepreneur and the creator of the skinny confidential. And like Michael said, very pregnant. Eight months to be exact and about to explode. You're still looking good. Thanks, babe.

Thanks. That's really sweet of you. you came in to my room while I was meditating with my headspace app. I had 10 minutes to myself this morning. My eyes were closed. The vibe was meditation vibes. And you came in and proceeded to stand over me and tell me that you had a freckle in your mouth. Well, I'd never seen it before.

I actually don't spend a lot of time looking into my mouth. And for whatever reason today, I was called. I just wanted to look in there. Okay, here's my thing. Everything hurts on my entire body. I have the worst heartburn ever. I'm carrying around. God knows how much weight. I am feeling huge bloated, whatever. I don't need to know about the black freckle in your mouth at this point. I didn't. I mean, listen, I understand you're going through all that,

but I just didn't. You understand. I don't see how one thing correlates to the other. I can have a freckle as well that I need that may need attention. Okay. So Taylor and I have discussed this. Oh, what a great source to discuss this with. Taylor, back me up here. I'm going to be mad if you go on Michael's side like you always do. No, I'm already on board of this. Michael doesn't really know anything about it. We'll see who's a real man here and see if he's even able to kind of partake in this little adventure.

Okay. So I went and asked the audience on Instagram stories what I should do to get back at you for how, no, all I did was ask a question. Well, shouldn't have asked. So they, they said to get back at you like a good scheme to give you some perspective. Someone said run him over with a bus. That seems a little bit, uh, that seems like a far, um, you know, a little bit of an overreaction. A labor stimulator where you, you get hooked up to a labor stimulator and it shows you

what a contraction's like. Is that the thing where they put the electrical stems on your stomach? I thought you said it labia stimulator for a second. Taylor, of course you did. The other one, which is my idea, was to have you carry around a 20 pound pumpkin for the day. However, the majority of these responses, ready? Yeah, I'm listening. Make him wear a fake pregnancy belly. Why would I ever do that because I asked a question. So I went online and I'm, I ordered a fake 40-pound pregnancy suit. I have decided with Taylor that you will be wearing one for one day. We're going to document it.

A hundred percent. Hold on. Why would I ever do that? You're not going to rise to the challenge? No, of course not. I already ordered it. That doesn't make any sense. Yeah, I'm going to have you wear.

Listen, I'm not one of those guys that's got to live up to the challenge. You are. You want to get girls pregnant, but you don't want to be the man. Yep. I agree. Taylor, let me ask you wear your mind's out here. So you think that it's manly to dress up like a pregnant woman and wear a belly. I agree with her in the sense of I think I as a man have no idea what her body's going through

or what it's like to be able to kind of live with that weight and how it's like held at the front of your body. So I think it's an interesting experiment for me to be able to better understand Lauren. See, I'm a smart enough man to understand that men will never understand the burdens of pregnancy. I'm not even going to try to figure it out. I understand that it's not easy. I get that. Because I'm not going to try to sit here and figure out what it's like. Walk a mile on her pregnant shoes. Because you decided to talk about the freckle in your mouth today, which probably was a black piece of pepper from last night's lentil pasta, I have ordered this suit. It is coming. I propose, and I think the audience will agree with me that you wear it for one day. I'm not going to wear for a

day. I'll wear it for a little while. No. Lauren, you've know me, you've known me long enough to know that like you're not going to get in with the first ask, right? It's not going to be a full day. You know, let's just cut, let's just cut to the chase. You know, it's a negotiation. I'll probably agree to something, but it's not a full day. Okay. I'm going to say maybe an hour, 30 minutes an hour. Okay. That's about it. Taylor has offered to wear it for a full day and have me documented. Perfect. Great. So regardless, you're going to wear it. He's going to wear it. And then he's going to give a full recap on the podcast. And he said he will wear it to work. He will wear it from the second. No, he's not wearing it to work. Yes, he is. I am. I'm just going to wear some loose fitting

clothing. You're not coming into this office. Okay. You know what? Actually, I don't care. Let him do it. That's fine. Don't discriminate against Taylor. Taylor is going to be pregnant for a whole day at your media. Okay. Taylor, I can't wait. So everyone who gave me that idea, thank you. I ordered the suit. It'll be here next week.

That is the challenge. Okay. Challenge accepted for 30 minutes to an hour. So wanted to just tell you, I am doing a giveaway every single day this week for Thanksgiving to give back to you guys in the community. You guys are amazing. So every day, seven days a week, there will be a giveaway on my Instagram stories, which is so fun.

All you have to do to be entered for these giveaways is you have to rate and review the podcast. Super easy. It takes five seconds on iTunes. And then tag a friend to be a part of the skinny confidential community on my latest Instagram. And speaking of giveaways, there is a giveaway at the end of this episode for the handheld jublight, which I'm obsessed with. I use it every single morning. It wakes me up. It's so good for your skin.

Fine lines, wrinkles, hyperpigmentation, the works. So guys, as mentioned in the beginning of this episode, this episode is brought to you by Juve. And on this episode, we get to sit down with the team behind this amazing red light therapy. Lorne and I love this product so much. I use it every single morning. Lauren uses it in the morning. I use the huge one, full body. You're going to hear in a minute.

So we had Scott Nelson and Wes Fiffner on the show. Scott Nelson is a co-founder for Juve. Prior to starting Juve, he spent his entire professional career in a leadership position with some of the largest medical device companies in the world, including MedTrum. COVIDian and Boston Scientific. In his spare time, Scott is also the host of the Medsider Radio, a top-rank medical device podcast. Wes Fifner is employee number two at Juve and leads all of the business development.

Wes has a background in marketing and is a complete nerd when it comes to all things health and fitness related. Guys, with that, welcome the Juve team, Scott and Wes to the show. Let's get into it. This is the skinny confidential, him and her. Let's just hop right into this. Is it okay that my husband stands butt naked with his balls hanging down his leg in front of the Juve Light every single day? Absolutely, yes.

I told you. It feels good on me. So there's benefits for his balls. Yeah, there's benefits for the whole body. Yeah. Everything all over. Everything. Your body is like a solar panel when it comes to red and your infrared light.

So after I give birth, I should just stand in front of there. Yes. Because it's healing, right? Absolutely. Let the old girls hang out, get out. It feels good, man. I'm going to let everything hang out after I give birth in front of that light. I'm going to let you know.

Well, if you think about it, we all used to be out in the sun. I mean, think about, you know, old tribal days. You'd be barely clothed out in the sun. And now, I mean, even living in L.A., I see people covered up most of the time, even when the sun's out. She's in a hoodie right now. I mean, I don't know what's going on here. I'm in a hoodie because I just, like, I'm feeling fat after in and out. So let's, I want to go, we're going to go into a lot of places on this episode,

but I want to go way back and talk to you guys about how you got started with you, how you had the idea, what enabled you to say, hey, this product needs to be in the market, and needs to exist. And I know, like, you know, talking about the sun, like, maybe you could go back and give us a little bit of history. Go for it, Scott. You know you to take that one? So this, this is like three or four years ago. We were in Minneapolis, not a lot of natural sunlight, especially for long periods of time. And my wife and Wes's sister, actually, went to a spa in Minneapolis that was offering red light therapy. They went consistently, like four or five times a week for eight to ten weeks, so really good skin health benefits, but hated having a lot of

to go to like a commercial setting that often and for that long of a period of time. Plus it's kind of expensive, right? So they were looking for something they could use at home and that, you know, the rest of the family could benefit from. And that started sort of this idea of starting a business we didn't intend to, you know, most like, you know, kind of like most startup companies. But there wasn't at the time. This was early 2015.

Most of the products available on the market, either really small or really underpowered. And no one was really talking about light therapy. Tons of science to support it. tons of clinical studies. You had to go deep on like PubMed and all of these like, you know, down these rabbit trails to like get digestible, easily understandable information. So we're like, why? There's all this like really cool science that supports the, you know, red and near and Fredlight therapy, but like no one's talking about it and there really isn't great products. And so we're like, well, maybe maybe that's a good sign. Maybe we should make one, you know? So that was back

in 2015, ended up launching our first product in early 2016 and after the races. So there's a, I mean, like you said, there's a ton of clinical studies and benefits, but in a nutshell, I mean, what would be the most important thing to know about red light therapy? That's hard to narrow down to one thing. Well, we're going to go into a lot of areas, but I just think, like, you know, if someone's completely unfamiliar with this, like, why would they endeavor into red light therapy? So this is going to sound a bit like a late night infomercial, but so natural light is a good thing. A lot of us, a lot of people that are listening to this show probably are maybe semi-affraid of the sun. Natural light is a good thing in moderation. And then specifically

red and then near infrared light can lead to a ton of benefits. So everything from more collagen for your skin, you know, less fine lines and wrinkles to faster muscle recovery to better hormone health, to enhanced cognitive function. I mean, the list literally goes on and on. But the most important thing to consider is that all of it's like legit. Sounds like a late night infomercial, but it really isn't. I feel like a lot of my audience is going to want to know about hyperpigmentation and pregnancy mass. That's one of the first questions that I asked you guys. Can you just speak on what you recommend when it comes to brown spots or melasma? Sure. So the evidence is kind of mixed when it comes to this. And I think it's important, and we may get into this in a little bit more detail. I don't want to

get too geeky here, but it's important to understand, like our bodies respond to different wavelengths of light. So whether it's red light, blue light, near inferred light, etc. And there is some evidence that shows that people who have a tendency for hyperpigmentation, that near infrared light can exaggerate it because it stimulates milanocytes, which are the cells in our body that produce more melanin. And so what I would, like the short answer is stick to red light. There's really no downside benefits to red light at all. In fact, if you're using light therapy predominantly for like better skin, like red light's the best wavelength for that. So stick with red, maybe tend to avoid near infred.

Quick break to tell you about thrive market. Okay, so you know what I take very seriously? What's that, Lauren? My dogs. I don't screw around when it comes to my dogs. The other day on Instagram story, I was feeding my dogs very specific products, bone broth, to be exact, with a little bit of pumpkin. And you guys asked a bunch of questions and where we get that is off Thrive Market. Thrivemarket.com, guys.

How many times do we need to tell you about these amazing partners? They are one of our favorite services. Get everything from snacks, household supplies, dog treats, wine, beauty supplies, supplements, you name it, they got it. Anyway, like Michael said, you can get groceries straight to your door and beauty products. And I mean beauty products that are good. The Aztec healing clay mask is so popular in the skinny confidential Facebook group. I've been using it since I was 21. Definitely pick up that.

And then you can get your dog's goodies. I mean, bone broth, the dogs, you just put a little bit over their kibble and then a scoop of pumpkin on top. Get the organic pumpkin from Thrive and you are good to go. Bone broth and pumpkin have tons of benefits, especially for dogs joints. Pixie has bad joints. So this is something that we're constantly using in her food. And the best part about Thrive Market is everything is 25 to 50% below retail. You can shop by specific diet, whether you're paleo, gluten-free, vegetarian, vegan, they have it all, guys. And for those of you that have not tried Thrive Market yet, I don't know where you've been

living under a rock, they have very easy entry points into membership. So there's three new membership options. First is you can do a one-month membership for just $9.95 a month. Second is a three-month membership for $6.65 a month. And finally, the one that we use is a 12-month membership for only $5 a month billed at $59.95. And for anyone that's signing up new, we have a special offer. Up to $20 of shopping credit when you join today. That's thrivemarket.com slash skinny to find a membership that fits your lifestyle. That's thrive market.com slash skinny. Enjoy, guys. Definitely pick up an Aztec healing clay mask, some pumpkin for your dog, and maybe even some bone breath. You can't go wrong. All right, let's get back into the show. You touch briefly,

or Wes, you touch briefly on, you know, how sunlight is good for us. It can be good for us. But so many people think now they've got to stay out of the sun. They've put sunscreen on. They've got to hide from the sun. They don't want to age. So what can red light therapy do to kind of supplement and benefit the lack of sunlight that we're all getting? It's in a ton of ways. And I think it goes to people just misunderstand light in general. Dr. Sash and Pan, if you've ever read his book, the circadian codes, he talks about, go ahead. No, no, no. I was to say there's a great book. Yeah. And he talks about how your body runs on those rhythms. And one of those rhythms that is light, light is a signal caller for the body.

It's what wakes us up in the morning. It's what tells us to the lack of light, what tells us to go to bed. So when you're getting those natural wavelengths, our body needs those. You know, we need it beyond vitamin D. And we need it even right in the morning. You need bright light to get cortisol going to wake yourself up. So the sun is 50% red and near infrared all the time. And so those are natural wavelengths that actually can stimulate cellular production. to increase, you know, energy in your body, essentially. So when we talk about these benefits of collagen, testosterone, joint pain relief, inflammation, cognitive enhancement, it's literally just giving your body energy similar to how you would

see a solar panel on the roof. Human bodies are no different. We require light in the exact same way. I will say this like we were joking around. I mean, it is true that I go buck wild and just get in front of that thing first thing in the morning. But I wake up and I go in my office and that's where that big panel is and I turn it on and I just stand there back in front for 10 minutes.

And honestly, I get so much energy. I'm immediately awake. I'm ready to go. And it's, you know, this long ramp up period that I had to take before I started using the juve is completely gone. Now I'm like 10 minutes. I'm like ready and wired. And I don't know if that's because of what you're talking about or just because my body's getting energy or sunlight. Like, you know, I think back to how our ancestors were and they probably, you know,

when they woke up in the morning, the sun was out and they were out with it. But now with us, we stay indoors for sometimes hours before we even see the light of day. Yeah. I mean, it's actually even more than that. It's like, I can't remember where the stat it's from. but now 93% of Americans' time is spent indoors. Their lifetime is now being spent, you know, only 7% in natural sunlight. So when folks, I don't know how much you spent in natural sunlight, like naked,

maybe Lauren can answer that question. You never saw me going up and down Santa Monica? Yeah, you didn't spend much time in the sun naked. No, I definitely do. I don't know what you're doing there in the morning. There's so much going on. It's like abracadabra's happening behind this door. Listen, I'm energizing.

I'm getting my natural, I'm getting my red light. I'm doing a lot of things in there. Selfishly, I'm really interested in the benefits for the skin and the face and the under eyes and even the neck area. Can you speak a little bit on that? It's one of the benefit categories. In fact, a lot of people listening have probably been to a spa, an esthetician, and they've received some type of red light therapy. Most people in that space call it LED therapy. It's the same thing.

It's using a device to illuminate bright red or near infrared light, in some cases, blue light. on your body to do some sort of like benefit. But skin health is like one of the big benefit categories that's demonstrated by, you know, or that's been proven time and time again in clinical study after clinical study after clinical study. And in essence, red light is absorbed in the superficial layers of your skin, whereas near infrared light has the ability to penetrate deeper. But because red light is predominantly absorbed in your skin, that's where you typically see so many skin related benefits. So everything from enhanced collagen production to reduce fine lines and wrinkles to reduce age spots.

It's interesting. We have a lot of customers that purchase our, especially males, it seems like, that purchase our devices because they've heard it increases testosterone. Or maybe they're a fitness enthusiast that's interested in muscle recovery. And then they'll use it consistently. And then they're like, man, everyone thinks I'm going to get Botox. You know, like I'm not a Botox guy and everyone thinks I'm getting Botox because their skin is looking that much better.

It's a healthy glow. It's fuller, et cetera. And so skin health is kind of one of those like mainstay benefits that if you're using this kind of stuff consistently, you're going to reap those types of rewards. Is there any kind of risk with this? And I don't think, I mean, it's not happened to me, but can you get a sunburn from something like this or no? No, no. You don't. I mean, with UV light from the sun, of course, you know, you have to be concerned about, you know, over exposure and burning. But, but, yeah, no, with red and near infrared light, it's that there's no burns at all.

And what's the most effective and efficient way to use this? Like, is it, you know, 10 minutes a day every morning at six day. Like, what's the best way to use it to streamline it into your daily routine? Because I feel like nowadays we're thrown like a hundred million things to do in our routine. You want to take that? Yeah, I would say that's why we push for full body is you can instead of, like, for example, if you're treating your face and you're seeing benefits for skin and you're like, okay, well, I just treated, you know, my face for 10 minutes. Now I'm going to take a device and treat my knee for arthritis or whatnot. With full body, you can treat the entire body in one go in 10 minutes. That's why we're the first company that's put.

for full body at home and why it's so important. So yeah, just 10 minutes a day, both sides of your body, we recommend treating. It's just as simple as that. And a lot of people can multitask. They'll do breath work, listen to the skinny confidential podcast, why they're juving, you know, there's lots of different things you can do to pair with it.

Having it at home just adds that extra layer of convenience of, like you said, there's so many things going on. And that's the benefit is there's not a negative time of the day to do a treatment. It's just whenever you've done. whatever you can fit it. I like it because like I don't think knowing myself, I'm busy guy. Like I don't think I would go to a place, take off all my clothes and stand in front of a life but like at the house it's super easy.

When I'm getting before I get in the shower after like whatever it is, it's just super simple to do. Like you said, you could do multiple things. Sometimes I just stand there and read. You do? Yeah. I do a lot of things. What are you doing there?

I do a lot of things. Tell me what you do. Sometimes I listen to like a podcast or music as I meditate. I'm reading. I'm just like kind of getting going in the morning. I mean, there's a lot of things you could do in there while you're in front of that light that I can think of. I mean, like, what's going on in there? That's my man, Katie. Are you multi-dustle? I'm not. What the fuck is going on in there? You've got a porno on, there's

Wu next to you. Don't worry about it. All right. Well, I wanted to talk a little bit about blue light. And would you, like, what are these lights that we're sitting under right now? Is that blue light or is that just from the phone? I call this DMV light, by the way, and I hate standing under DMV light. I think it's bad for you and I think it's aging. Well, the majority of us now that are working in companies and do it, like, you know, all over the country, you know, you're sitting in these offices all day. I mean, the majority of your day under these types of lights, is this blue light? Is this artificial light? How do you classify this?

Blue light, it definitely has gotten a negative tone to it nowadays because we're just overexposed with so much from our devices, TVs, etc., the lighting. But it actually has a really good place. And that's why the sun actually delivers blue light. And a reason we're talking is that's what literally gets you going in the morning is you're, there's a melanoption gene in your eye that's stimulated by that blue light that's that calls cortisol and you can you can fuck yourself up if you're doing that at night because you think you need to get in the morning so if you're on your phone that's why it's sending a signal for you to

be you can't sleep you got it is that why you're with him he's so smart he is really smart no I was definitely attracted to his brain first it's it's it's all it's juving in the morning yeah I'm wired up the second thing was his big big big personality Got it. Wait, wait, before you finish that thought, though, DMV light, why DMV light? So I have this theory. So I'm like, what is the worst light that I've ever seen my face in? And it's when you take a photo at the DMV for your license.

Like, no one looks good. I've never seen someone look good by including myself, like every year. It's horrible. And they have these really harsh, cheap lights. And whenever I have bad light, I call it DMV light. There's just nothing good about the DMV going there. The second word. light, by the way, is the Nordstrom's dressing room.

My business partner who's super turbo, she's going to hear this, she said that if she, you know, exited her current company and had time to go do something else, she wants to take on the DMB and see if she can get it organized. And I was like, I don't think anyone can do it. Oh, no. That's, I'm, if you don't mind, I'm going to totally steal that DMV light. Like, I thought that's where you were going with that, but it's like, oh, that's good. It's good because.

But think about that, though. That stat West throughout earlier. Like, it's pretty well documented. Americans spend 93% of the times indoors under DMV lighting. It's not great. I mean, like certain types of bright white or bright blue light, like to Wes's point, can our bodies respond very well to those, but not all the time, especially not once the sunsets. It's just very, very disruptive to those circadian rhythms that West mentioned earlier.

And so, but like that's how most people, like, imagine, you know, before starting Juve, that's what I did. I mean, we were in Minneapolis. I'd probably spent 95% probably more than that, like indoors because it's dark most the time. You commute to work. You're in the office like all day by the time you leave, the sunsets. And so it's like, is that really an ideal lifestyle to be living? No natural light under DMV light all the time.

And then when you get home in the evenings, you're blasted by like the bright blue light from your screens. And so it's just so drastically different than like how our bodies have adapted over time to natural sunlight. And I think it's just, it's one of the big things that's so. underappreciated when it comes to like health overall health people just don't think it's really only been about 200 year period where we've had this type of light I mean before I mean you could kind of count the invention of electricity but it's like

really was a candlelight and you know the sun went down you went to bed there was not you know you didn't stay in up till three four in the morning sitting on your phone gonna give you a little hot tip for one second little break in the episode butcher box okay so since I've become pregnant I have a nose for bad crappy meat so I will not eat anything that is not 100% grass fed. It has to be free range. The whole thing. I wanted nitrate-free. There's something about this pregnancy that is making me turned off by bad meat. So when I was introduced to Butcher Box, and I found out it's 100% grass-fed, free-range organic chicken. They have sugar and nitrate-free

bacon. I was all about it. But then I was even more all about it because it's delivered to your door, which seems to be a theme on this show. Every month, Butcher Box ships a curated selection of high-quality meat straight to your house. So all the meat is free of antibiotics and added hormones, which we love. It's packed fresh and shipped frozen. And what I love to is it's vacuum steeled. So it stays that way. You can customize your own box. So I got to customize mine. I was big on the nitrate-free bacon because bacon and eggs are a theme at my house like every single day. And you can like I said, get the grass-fed finished beef. Yum. Butcher box is affordable and it's a convenient way to get healthy, humanely raised meat. So this Black Friday,

your first box comes with Butcherbox's ultimate steak sampler. Yum? That's eight free steaks. Just go to Butcherbox.com slash skinny or use promo code Skinny at checkout. You'll get two filet mignon, four top sirloins, and two New York strip steaks

plus $20 off your first box. This is Butcherbox's best deal of the year and it won't last long, so don't wait, guys. Go to butcherbox.com slash skinny or use promo code skinny at checkout. That's butcherbox.com slash skinny or use promo code Skinny at checkout. Back to all the beauty and health and wellness hacks.

So I have a question about the Juveite. So it doesn't necessarily wake you up or put you to bed because you can do it any time of the day, right? It's just good for you in general. Because like with a cell phone, you know, you're not supposed to lay in bed and look at it. That wakes you up. And with a salt rock lamp, which I have in our room,

it puts me to bed because it's orange. So can you kind of speak on that? Yeah. And our products don't deliver any blue. So there's just two spectrum, two wavelengths in there. And it's in the mid-600s at 660 and 850. There contains no blue. So red does not stimulate that gene we're talking about in your eye for the melanopsyne

gene to affect cortisol. And in fact, there's actually a little bit of research that show that can actually help induce melatonin production red and near infriced because, again, your body is taking that light, taking that energy, and it's, and it knows what to do with it. And because it's natural. So it's not going to wake, like in the morning, you feel an energy boost. But at night, it can actually help you wind down. Similar to that, the color you're talking about of like a salt rock lamp, that's a lower

Calvin. So it's not as stimulating. I mean, it goes by how most people feel relaxed by a fire. It's the light is very low Calvin and there's a slight little flicker to it that actually can almost hypnotize you to get a little sleepy. And that's, I mean, that just goes to show you how so many people are just unaware of light. That's why I was saying it earlier. And to your point, you kind of stole my line again.

Sorry. Sorry. If you look back through in the early 1900s, the average American slept over nine and a half hours. And you look at the implementation of the light bulb to TV, to color TV, to computers, et cetera. The average American now sleeps six and a half hours. So that's the average. I know there's people listening that are going on four hours and they think, oh, I'm doing just I'm doing great. Well, eventually that's going to to haunt you. It will catch up with you.

I used to think that I was one of those guys. I could be turbo. Like, I only need six hours. And then what's that book? You guys probably know, there's a book on sleep and I want the guy on the show. It's like a Dr. Matthew Walker. Yeah, that's him. Yeah. Great. But what's a book called again? Taylor looking up. Why are we sleep? Yes. And I read that book and I said, holy shit, I'm doing this wrong. Like, it's not commendable that I'm sleeping five, six hours. It's not going to work. And then starting to crash and realizing now, like, I really do try to get that eight hours of sleep as much as I can. And I think a product like this helps because I was guilty of sitting up on the computer or the phone at night and then like trying to go to bed right away and just be like

wired up. There's nothing bothers me more and I'm just going to call you out on on live podcasting than when you wake up and look at your phone. It makes me want to rip my eyeballs out because it's, it's like the first thing he does is he looks at his phone. You've gotten better. But I think it's so like bad for your cortisol when you're sleeping and the first thing you do is just stare at your phone. See? No, I get it. I mean, listen, I'm a work in progress. There is something to the salt rock lamp theory, right? Because I, like, have a little nightlight that's a salt rock nightlight in my shower. And when I shower at night, I turn the salt rock nightlight on.

And I just shower with that light. And it's so calming. There's like nothing better. That's all I have on in the house, salt rock lamps at night. I don't turn anything else on. My girlfriend and her daughter, she doesn't understand yet. She hates it. She's like, why can I turn on?

And she turns it on and I just give that look. Like, did you really just turn that light on? You know what I mean? And she thinks I'm a little crazy because I'll even I'll even go a step further to all wear the The glasses the blue eye blocking glasses just because when you read when you read those books you know so much and it's hard to say I just I can't do it anymore. I read that book and you get exposed you almost wish you could take it back yeah no that books that book's a game changer I think for anybody that thinks they're doing great by not sleeping eight hours they should read that book and just see I'm not I'm not trying to be a hero when it comes to sleep I need at least eight and a half hours or I'm a bitch and if I'm being greedy I'd love nine. So what is the difference here between like a heat lamp?

And this may be a stupid question, a heat lamp and red light therapy, if there is a difference. No, yeah, there's a big difference. So again, we're talking about those wavelengths of light. Photo biomodulation would be the scientific term. There's just a very small band of wavelengths that can stimulate the cells and specifically the mitochondria in the cell. It's very specific. It's between in the 600s and mostly in the 800s, you can go in a little bit in the 900s,

up to a thousand. And so if you're on a heat lamp, that's going to be almost full spectrum. It's giving off so many different wavelengths. And a lot of those wavelengths, they don't stimulate the cells. So really it's like a 3% of the wavelengths you could be getting theoretically, depending on how closer and you can't get too close to a heatball because you'll burn yourself. So it's just not a very accurate way. There is some red and near infred in there, but it's just so sporadic.

It's all the way from, I believe, like, one to all the way into the, you know, in 5,000. It's very broad. Okay. So what if Susie from Alabama's listening? and she already has their morning routine and she works nine to five and this sounds overwhelming to her. Where can she start on a small scale? Like instead of giving her the whole shebang, what's like, like, what's just the tip? The free tip is just like Susie try to just get a little bit more natural light. That's like that's free medicine, right? As like one of the physicians that we, we collaborate with a lot is Dr.

Arasapaya. It's a term he likes to refer to it as like natural light's free medicine, right? If you have a lifestyle, like this just doesn't support getting a lot of natural light, or you live in an area like Minnesota that doesn't really have a lot of, you know, the sun's not out that often. Pick up a light therapy. You don't have to go big right away. We recommend full body light therapy. You know, and I don't want to get into a product pitch, but one of our core like thesis as a company is that full body light therapy is optimal, which is why we designed our devices to be modular. So kind of like Lego blocks, you can start with a smaller one. Yeah.

And then if you like it and you're seeing the benefits, you can add another one and connect them together. And they connect together physically and electronically. So you can kind of go big over time. But it's really easy. I mean, just 10 minutes a day, you know, get in front of it. The one I have, you guys, and Michael has the full body, but the one I have is the little pocket one. It's small, right? Well, they have ones that you could use at the desk.

And what I do is I just in the morning when I'm like doing the morning pages or writing down what I have to do, I just turn it on and put it on the table. and it's tiny. It's probably like an inch long or a foot long. I love it. It's cute too. It's white. It's chic. It's understated.

When I started diving into this, I was showing my office and they're like, what the hell are you building? Like, what is this thing? And then I was telling me like, oh, it helps with skin. And then I said it helps with weight loss. And when I said weight loss, like a lot of people got really excited. Can you dive into kind of the science and the reasoning like how this can help with weight loss?

It's super interesting. And we don't really touch on this too often because there's so many other dynamics at play when it comes to like weight loss. Like what are they what someone eating? You know what kind of what kind of like you can't just like in and out every day and then go in and like do light therapy and be fine. But but but probably not. But there is some like really interesting like really well structured studies that showcase red light specifically that it almost helps shrink fat cells. And what's what's really cool is if you look at like the science at a deeper level, the cells in an adipose tissue, fat tissue, they actually become more porous. And so that's how they're actually shrinking.

That's the kind of effect that red light has on that cell type, which leads to some really interesting kind of I would call it more body contouring because that's kind of what's happening. But there's like some really, really good studies that showcase it. And that's kind of the cool thing about like doing this in home. You don't have to go to like a commercial facility four or five times a week and do it in the comfort of your own home. So when I was in London, I got really depressed. And it was during the wintertime. And it would get dark at like three o'clock.

And I told Michael how depressed I was. And I'm like really, I don't get depressed easily. But for something about it was making me depressed. And I figured out that it was 100% seasonal depression because when I finally went to a different place and it was lighter longer, I felt better. Is seasonal depression real, right? It's a real thing. It's real to me. I didn't know that until I moved to L.A.

I mean, I was born and raised in Iowa. I lived in Minnesota then and then I moved here. And it's just normal that the sun disappears for three months out of the year. It's just gone overcast. it's literally gone and you don't think much of it you grew up in it you know you just got used to it but once i moved here and then there'd be it's sunshine every day and then there's a random day where it's just cloudy and you're just like this is awful something is off and that's when i was like oh this is what people experience that so yeah absolutely it's it's completely real and we have

actually we have a member from our team he went to the university of michigan and when he was there a lot of people from california would go to go to michigan either sports scholarship you name it and they all had like bright, some sort of bright light that they would have in the room and they would tell them it's because of like it's a happy lamp. So can red light therapy help with seasonal depression as well or does it have to be a happy lamp? Yeah, Scott can speak to that. We can't remember as an individual. Yeah, Dr. Mark, Sean, so there's definitely evidence that suggests like these happy lamps, these bright white lights do help with seasonal affective disorder. There's no doubt about that. There's a couple things that I'd call out. One is that there's more and more evidence that suggests red and near infrared light can induce

the same type of benefits. And you get all of the ancillary benefits that we've already talked about by using red and infrared light, you know, better sleep, better skin, et cetera. And it can actually help with seasonal effective disorder as well. The evidence is still pretty early, but I think what's interesting is Dr. Mark Sean, who's at UCLA, he treats a lot of patients that suffer from some sort of like depressive disorder. What's interesting is he's incorporated in conjunction with other therapies, he's incorporated

red and near infrared light into their routine and seen dramatic results, even with people that are typically non-responsive to some of the more traditional types of modalities that you'd use. And so I think that's really important is like, like, he's showcasing that these wavelengths of light can actually help speed up, like, sort of that recovery or help people overcome mild depressive issues even faster. That's wild. I remember when we moved, we went from one place to another and there was like a salt rock lamp room where you go in and you stare at a salt rock nightlight.

it's like a night light, I immediately felt better. So I mean, I'm a big believer in light therapy. What do you guys think the future is for light therapy? Like where are we headed? Is everyone going to have a machine in their house? What do you see? Is there going to be places that open up with light therapy everywhere? Oh, boy.

The future is used upon the future is bright. And it might have a glow of red to it. Now, I believe we're in a ton of wellness centers that are people are going to do cryo. They're going to get IV drips. They're now doing red. near infrared light therapy. We're in, I think, over 100 locations now across the country where someone could go do a treatment. You know, it's paired with how I think recovery in general is shifting into more lifestyle where people are bringing these things that you used to go to,

you know, a wellness center and they're shifting into like your routine. So a good time saver. People don't want to have to go to these places. I mean, they're great and you can go to these wellness centers, but it's just another. It's like the same thing. Like what does Uber, Postmates, everybody? They all sell you time. Like this is. is another thing. You're selling people back there time because I don't have the time to run to all these different centers. If I could do it at home, 10 minutes a day, that's very easy to incorporate into my day-to-day life. You bet. And then just becoming more self-aware. I mean, we're talking about, you know, sad lamps. That's still not looked at as very, like, serious. There's no really definitive,

like, yes, no. But, I mean, it's so important. I mean, I believe the circadian biologist was just awarded like the Nobel Prize in like 2017. So this is very new stuff, light and how it affects us. And it's just convenient now that recovery lifestyle mixed into people's lives. It's all blending into one and we're kind of right in there with it. And it's it's really cool to be a part of that. I also think inflammation is like such a thing that no one talks about. I feel like as Americans especially, we're all inflamed. I feel inflamed all the time.

And I know that this helps with inflammation too, right? Yeah, there's no doubt. With skin, that's another like really, really big benefit category that's supported by a ton of science. In fact, a lot of the new research that's showcasing some interesting mechanisms with these wavelengths of light is showing that it actually enhances your immune response, your immune system. In fact, to get a little bit more like geeky, there's actually a specific cytokine called TGF1 beta that's stimulated, which is why our immune systems basically get stronger in the presence of these wavelengths of light. It's really cool. Even with like people that like cancer patients, psychology patients, what's really fascinating is that researchers are showing that a healthy cell, responds in a very healthy way to these wavelengths of light.

So if you take a tumor cell, like a cancer cell, you'd think, okay, wait a second, it's going to... You don't want to inflame it, yeah. Yeah, and you definitely don't want it to grow. You don't know, you don't want it to produce more injury. But in the presence of these wavelengths of light, they're actually, the cancer cells are dying. You get autophagy and apoptosis. So it's like, man, this is like so killer. Like, again, and I'll throw another pun, so killer.

Because it puts your cells in action to fight things that are not good in your body. Exactly. But healthy cells, they, like, they function at, you know, a much more, like, in a, in a much more efficient fashion. So it's really cool. And I guess to circle back around to the question of like, where is this going? What I hope to see is that if I just served like a plate of food right here and you're like, Michael, you were like, well, Scott, what are we eating here? Like high proteins, a lot of carbs, like a lot of fats. What is this? And I'd be like, I'd just eat it. You'd be like, well, no, tell me what's in it. Like how much protein am I getting? How many carbohydrates is

am I getting? You probably, you know, if you had a label, you'd look at the macronutrient count, if you were serious about your health, right? I think the same thing, like one of our goals is to raise that much more awareness about light and overall health is that people begin to like think about it in those contexts in that context like well how much blue light did I get today how much red and near infrared light did I get today you know and everyone understands that that idea for food but like let's apply some of those same concepts to light because it's that important and most people just don't even think of it we're getting ready to do this interview we're saying like the high majority of listeners is women I always joke that I got like three or four men out there I'm getting a couple more

each week goes on I'm just slowly grabbing a few but I think you know there's a lot of women and men that write in talking about testosterone and like how to boost testosterone. I think it's a common, I mean, when you have a platform like this, it's a common topic of conversation. People just, especially men, and I think a lot of the reason why some men's testosterone is dropping is because we're not doing the things that we used to do as men. We're not out in the sunlight. We're not, you know, working as hard as we can.

We're not working out as much. And there's too much soy in products. There's a lot of things that are killing men's testosterone levels. And I think as a man, you have to work to keep it up and keep it active, just something you've going to do. Can we talk about potentially some of the benefits of testosterone levels for a product like this? Yeah, I think it'd be a great time, too, to call out a clinical study that we had just participated in with Bristol Cohn Medical in, in Minneapolis, Minnesota. We tested male and females hormonal responses for 12 weeks of a daily treatment.

And we saw pretty compelling, compelling results. The control group stayed on a standard American diet and just added in red light. The average testosterone, free testosterone, increased about 35 to 45% in 12 weeks. This is really cool. The experimental group went from a standard American diet to keto, and they added in red light for 12 weeks. The average free testosterone, it tripled for those individuals. So, yeah, and I mean, who'd have thought that you eat a high amount of cholesterol? You know, you're getting healthy dosages of light that can help convert that cholesterol,

all and you can create, you know, stimulate DHEA production, which then is the precursor to all your hormones. And then bada bada boom, you know, you just see your health, your levels increase. It makes sense. If you just think about how we've evolved. I mean, we were outdoors doing a bunch of shit, being men. Yeah. Throughout our testosterone. Oh, God, spare me. Listen, now you're just clicking away on this keyboard. Why don't you go hunt for food and I'll just churn butter? No, but it's important because I, you know, like, as you get older, testosterone levels are extremely important both to keep you fit, to keep you sexually active. Like there's a million reasons why you need to keep the levels up.

And especially if you get in a relationship, like, you know, a lot of people know this, but when you get in a relationship, you move with a woman, like you both the woman, her testosterone level rises and the male's estrogen level rises. So it's like to try to match each other. And so like I think it's important to not get out of balance and to talk about these things. This next thing you know, you're just like sitting on the couch and you, you know, no testosterone. You're just like not doing shit with yourself.

And I think it's, you know, like maybe, maybe I want to get some pushback for this. But I think it's important for men to get out there and record. this and also their partners to encourage them. I mean, I think it's well said. You think about some of the easy ways you can raise your testosterone. One of them is going to the gym and actually doing physical activity. So, you know, you could accompany that with, hey, we used to be outside and build shit. You know what I mean?

There's no different. Go to the gym, pick up heavy stuff. Do take an ice cold shower. That's been shown to boost your testosterone. Just that alone, you know? Get those leg lifts in. So if someone is going to go do the juve light, how do it? can they expect to feel before, during, and after? When you're done, is there like this surge of energy?

How can they feel? It's good question. It can be very individual based. Some people will, like, customers have sent us immediate emails and said, oh my God, I have it. I feel incredible. We've had people at like conferences do a treatment, you know, leave the booth and then come back and say, hey, my vision hasn't been this clear in the last like five, six years. You know what I mean? So it's very individual based. And some people, they don't even see the change of like their skin because they see themselves every day. And we've had, again, we've had customers say, hey, I didn't think this was doing anything. And I went to like a family reunion. And everyone was like, what are you doing to your skin? You look like you just have a glow to yourself. You know, so it's very,

to answer your question, Lauren, it's very individual based. And one last note before we move on from that study, we actually tested females in that as well. And we saw incredible results for progesterine to estradiol ratios. So we saw progesterine increase by an average. of 40% in the control group, an estradiol decrease. And you want to see those hormones separated from each other. So, I mean, that's something that hasn't been talked to to date is how red and near-infrette's affected female hormones. So that was one of the things that we saw in that study that blew us away.

Yeah, I mean, we've briefly been talking about, I mean, in a few, we've done a few episodes on this about, like, how much our hormones actually impact our lives. You know, if they're out of whack, like how detrimental that can be to the human body, the human psyche, too. No doubt. Well, out of curiosity, have you guys touched on progesterone at all? No, let's talk about it. Before this study, I didn't realize it was like nearly every guy is familiar with the concept

of testosterone. I want more testosterone. Like, that's a good thing. You know, go kill something. But, like, I didn't realize it was that as, like, progesterone is the equivalent in females. And that as females age, progesterone declines because of a number of things. And, like, the goal of a female should really, just like a dude wants to keep up, like,

their testosterone levels fairly high, an active female that's a, that's interested in her health, she wants to keep her progesterone levels high as well. And then to Wes's point, keep those estradiol ratios, which is the kind of the equivalent of too much estrogen in males. Like, those should be imbalanced. And it was really, really cool to see that in females. Like, they saw maybe not as dramatic as like a 300% increase in testosterone. But I think it was, at least in the control group, I'd have to pull out the data, but like a 40 to

60% increase in progesterone rate in females. So, like, it's really, it's just really cool to see that. like across the board, you know, whether you're, you know, whether you're the one of three dudes listening to this or, you know. There might be six now. Six. You know, after this episode, there might be a few more that are interested in the red light for testosterone.

You know, I think it's, Lauren didn't do me any favors with that bright pink cover there. You know, and I didn't have a lot of say there. So it's hard. I'm saying, like, listen, man, I got some really good guys come on this show and talk about a lot of cool shit. And they're like, I'm like, what's the cover on? And I show, I'm like, hmm, that's interesting. That's a guys.

Get your testosterone and I'm going to listen to a pink covered show. There's some message isn't going on when they? this when this uh yeah there's a lot of you walked up and down this office there's a lot of estrogen here i got to be careful not to boost people's testosterone too much in this office there's it could be an HR liability for me taylor is not allowed to stand under a juvely i like to keep his estrogen levels low that guy's a walking liability yeah you need let me get you some soy milk so so then let me ask you Lauren if if uh if michael's kind of acting out you're like okay i'm taking your jup flat away you're just you're just too you're too hyper well that thing is so

like i i got that locked into my office now it's like built in and so she's She can't remove it now. I don't like to go in his masturbation man cave. I'm like, I'm okay with that. Whatever the fuck it is. I just shut the door. I don't want to look at it. You've got so much going on.

It looks like it's not supposed to look at it. It's just leave it in there. I mean, it's a lot happening in there. What was your first reaction when he had it? Like, Michael, did you like roll your eyes? Like, what are you doing? Nothing surprises me with him.

Like, he's always got something going on. I mean, I hear music coming out with the juvite. There's red going everywhere. But in his defense, I do shit all the time that's like absurd. Well, at first she's like, what the hell is this thing? And it was like so bright. And it was like, like hear the wellness and health benefits. And then she's like, ah, okay, I get it.

And now she's fully on board. Yeah. So I'm going to propose an idea. So this could be a thing on the skinny confidential. Like what is Michael doing while he's juving? Yeah. And it could be like, you know, we could do like a giveaway once a month or something like that for anyone who kind of like, you know, comes up with the, you know, the latest.

I'm going to go in and film you. and just watch what you're doing. Instagram may take that one down. They might not like what they see. I mean, what's going on in there? Listen, I'm, my levels. I'm getting everything in line. As an entrepreneur, what's a book, a podcast,

or a resource that you can recommend to our audience that's brought you a lot of value? Me personally, why we sleep, Dr. Matthew Walker. And if you don't want to read, listen to the podcast he did with Joe Rogan. It's phenomenal. Lauren, I want you to reach out to that, to him, get him on the show. I tweeted him.

He's, yeah, we can get him on. He was sleeping. That's, you know. Dr. Walker, when you hear, let's get on the show. No, for me, like from a business context, podcast that I have enjoyed, gosh, close to 10 years now, he's a little bit of an OG as Mixergy, Andrew Warner with Mixergy.

I remember I've actually never heard that one. Really good. Okay, let's check it out. What if you know in the startup scene? Like, he's really good book. Rand Fishkin, the founder of Moss, like the SEO company. He's no longer there, but his latest book called Lost and Founder, really good.

Just because he's really, really, like, transparent and genuine about, like, everything you did right, everything you did wrong, you know, and I don't know, I've always appreciated his take on things. So that's a good, that's a good book. Amazing. Guys, I love what you're doing. I think you're disrupting the industry. It's super innovative. Where can everyone find you? So if you want to find us, you can go to juve.com, J-O-O-V-V-com, and you can check out a couple places there. One, I'd recommend going to the learn page. We have tons of good resources for you, articles if you want to read about skin testosterone hormones etc and then also go to the reviews page and just see what what people are saying these reviews right as people enter them they go right on

the site so they're completely unedited unless there's something completely crazy on there but yeah just read about what people are saying go go investigate it yourself we have also have a database you can click and and you can look at clinical studies so if you have an issue or you have something you wanting to heal, see if it's supported with any, any science. That's what we're built off of is, is clinical research. An Instagram handle? At Juf Social. Love it.

And I have the mini, you guys, if you want, I think I'm going to do like a post breakdown on the one I have because it's really cute and I think you'll like it. Thank you guys so much. I used the quad, that's the four. Yep. Yeah. Well, you use something. That's the big dog.

Thank you guys so much for taking the time to come on. Yeah, that was great. Thanks, thanks for having us. hope you guys love that episode. I think it's a great beauty and health hack. So we are giving away a juve mini with a stand. It's so major. It's something you can do every single morning for 10 minutes, super easy and efficient. All you have to do is follow at Juve social. That's J-O-O-V-V-S-O-C-I-L on Instagram. And then tell me on my latest Instagram your favorite part of this podcast. What did you learn? Did you love it? With that, I'm off to check the track.

on my pregnancy suit because you know I can't let that pass me by. And for those of you that just can't wait and need to jump into the juve now and try it out, go to juve.com. That's j-o-o-ovvv.com slash skinny and use code skinny to receive a free gift. Guys, if you haven't heard enough from this episode, I don't know what else to tell you. 60-day free trial, financing with 0% interest if you would like to use that. Guys, juve.com slash skinny. We love this fucking thing and we know you will too. enjoy. This episode was brought to you by Thrive Market, our favorite one-stop shop for all things,

grocery, household supplies, pet food, beauty, supplements they've got it all and even wine now. Wine. Thrive wine. Guys, to try Thrive, go to Thrivemarket.com slash skinny to find a membership that fits your lifestyle. Again, that's Thrivemarket.com slash skinny to find a membership that fits your lifestyle. Everything is 25 to 50% below retail straight to your door. Thrivemarket.com slash skinny.