The Bossticks - Breaking Mormon Ft. Weslie Christensen & Bronson Christensen - Lonely Ghost, Advice For Young Parents, Relationship Advice, & More

Episode Date: April 13, 2023

#560: Today we're welcoming back to the show, the couple behind Lonely Ghost, Weslie and Bronson Christensen. Bronson and Weslie have been married for 15 years and have 3 children together. From being... broke, young parents from the age of 20, to now running a hugely recognizable apparel company, they're now learning how to raise a teenager while scaling a budding business, and seeking to find wellness and stillness amongst all the madness. Today we sit down & discuss their journey with parenthood & running a business, how they keep things spicy in their marriage after 13 years, and they give advice on how to find your person for life. They also get into all things business, how Lonely Ghost got started and grew, and why you should trust the journey you're on & everything will always work out. To connect with Weslie Christensen click HERE To connect with Bronson Christensen click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Channel click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential.   This episode is brought to you by Just Thrive Just Thrive products have more clinical research than just about anyone else in the industry. Pair the award-winning, gut nourishing Just Thrive Probiotic with the stress-busting, mood uplifting power of Just Calm. These two products are game changers in helping you take control of your mental health AND overall health. Go to justthrivehealth.com and use code SKINNY90 at checkout to save 20% on a bottle of Just Calm + Just Thrive Probiotic.. This episode is brought to you by Armra ARMRA Colostrum strengthens immunity, ignites metabolism, fortifies gut health, activates hair growth and skin radiance, and powers fitness performance and recovery. Visit www.tryarmra.com and use code SKINNY at checkout for 15% off your first purchase. This episode is brought to you by Wella Wella Professionals just released its most luxurious hair care line; Ultimate Repair. You can purchase The Ultimate Repair Miracle Hair Rescue at Ulta stores, or go to wella.com to learn more.   This episode is brought to you by Alo Moves Alo Moves has always been inspired by a single goal: to empower people to live healthier, more fulfilled lives. Alo Moves is the streaming on-demand platform with yoga, fitness, and meditation classes. Go to Alomoves.com and get 30 days free & 50% off of your annual membership with code SKINNY. This episode is brought to you by Topgolf The Topgolf experience has a vibe – it's all about play and having fun. Download the Topgolf app today & book a bay. Produced by Dear Media

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Starting point is 00:00:00 The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.
Starting point is 00:00:21 All these little pieces that we've done up to this point, like in business, right? I learned how to fold clothes, which got me to this point. And then I started a business and then I worked in an architect studio learning space design. And then I started my own design studio. And what I've realized is I'm taking pieces of all these things and then just throwing them into Lonely Ghosts. We were not qualified to do anything we've ever done. I was not qualified to start the podcast. You were not qualified to start Lonely Ghost.
Starting point is 00:00:53 But I think that every single thing we did, it gave us this special little magic potion that you cannot go to college and learn. But it was almost the audacious. and the stupidity. That's what we acquired. We did not think lonely would be what it is now. Like, let that be said. I have to say, this episode was so fun for me because it's so incredible to podcast with two people that were so comfortable on the mic with. They just have this synergy, Wesleyan Brano, with us and each other that really translates in audio. What's crazy as we were talking. They've been coming on the show. show since the beginning, like over the years they've been here. And many early listeners will
Starting point is 00:01:40 recognize their voices as soon as they hear them. And it's crazy to keep catching up like every hundred episodes or so they come back on. And it feels like you just talk to them yesterday. Honestly, these two people are some of the best energy ever. I'm obsessed with them as friends. And also as podcast guests, I love this podcast personally. If you want to listen to other episodes they were on, you can search the skinny confidential Wesley and Brano. On that note, we are going to welcome Wesley and Bronson, Christensen, back to the skinny confidential, him her podcast. They've been married for 15 years. They have three children together. In this episode, they talk about being broke, being young parents from the age of 20, running a hugely
Starting point is 00:02:15 recognizable apparel company and social media. Now they're also learning how to raise a teenager while scaling a massive business. And we also talk about wellness, psychedelics, all different kinds of things. This conversation is honestly like you're at happy hour with all of us and you're just hanging out. Yep, we cover a lot of ground. And for those of you that are also interested in watching these episodes and not just listening. Be sure to check out our YouTube channel. We just launched that. We have all current and new episodes going there and we're getting ready to put some archive episodes as well. So check that out. With that, Wesley Bronson, welcome back to the skinny confidential him and her show. This is the skinny confidential him and her. I have to say I'm so
Starting point is 00:02:55 excited for this podcast because I walked in and told you guys this too. We didn't have to prepare for this. It's just like, you know, shoot the shit casual. And then right as we were about to get into it, I stopped. And I said, wait, let's do it on air. And then you compared me to Oprah. Oprah says this. She says she never wants to catch up with her guests before. She wants to just, as they're recording, they do the introduction. And I think there is some wisdom.
Starting point is 00:03:19 And it makes sense to me that you want to do this too. There was no wisdom or strategy. I just thought like it's fun for everyone in the audience to hear us catch up on air. But I'll take the Oprah compare us. Why do you think I'm always getting people on the mic? Because I don't want to lose any of the gold in the beginning. Okay. All right.
Starting point is 00:03:34 So Michael's Oprah. Okay. Michael's Oprah. Pretty much, yes. We've been compared before. You have been on the podcast more than I think a lot of guests have. Like, I feel like this is your third, fourth? Yes, why?
Starting point is 00:03:47 Bronson and I are like on the plane right over here and we're like, why are they asking us back? Chelsea Clinton was just on. We're confused. Well, you got, we love talking to you guys and we love you guys. And also, I feel like you, I mean, you've been coming on the show on and off since like early early. I'm trying to, I'm going to look it up while we're talking. Like, you guys have been like throughout. the whole thing. I think we were one of your first 40 shows, like way back in the day.
Starting point is 00:04:11 I'm saying, right? Wait, but you guys will always be invited on for the rest of time. And I actually like love shooting the shit interviews more than like certain like, you know, I do know. I actually know. I know exactly what you're talking about. Like no prepared. It's just like you can show up as your authentic self. But on the receiving end, on my side of the table, I remember what it feels like, because I'm the interviewer in my life. Like, I have a podcast, and I love being in your position. And it feels like the hot seat being in this position. It's different.
Starting point is 00:04:42 Do you go on other people's shows? Go listen to her podcast, too. You have, I tell Michael this all the time, you have such a unique talent. You've had it. So we met on Instagram to give everyone a little bit of background through the American. Oh my gosh. No, it was Jeff Holm. It was through, it was the Bachelorette.
Starting point is 00:05:03 He was on the Bachelorette. How, wait, do we need to people water days. People water. That was back when people knew people's Instagram name more than their own name. Like those days have kind of, they've got to date ourselves again, right? Wait, you were designing for people water. Yeah, I started that with Cody, the American. And so I don't know how we found each other, but we did.
Starting point is 00:05:24 It was like a community. Yeah, really weird. But we've always just connected for some weird reason. We've always loved you guys. And like, here we are. No, Bronson and I talk about it. You guys like legit discovered us. It was so strange because you had the blog back in the day.
Starting point is 00:05:39 You were one of the first big bloggers. The Skinny Confidential was big. And then I did a blog post on Jeff with 1F, who the American was working for us then too. And we met through suja juice. We all did a juice cleanse together. Oh yeah. We did the juice cleanse. We were all in a group text.
Starting point is 00:05:53 And the way that you write and the way that you wrote on your own blog was so compelling. And like you could feel the emotions when you were writing. You just have such a raw talent. And so for you to do a podcast, in my opinion, makes so much sense to you. Because you know how everyone's like, I'm launching a podcast. Like, no, you. Oh, well, well, look. Careful.
Starting point is 00:06:15 Careful. You should have a book and a podcast and a blog still. I would still read your blog all day long if you blogged all the time. Thanks. Well, do you know that I would not have my podcast if you didn't tell me the last time we went on your guys's show, we were to shooting the shit. We went off and you were like, you need a podcast. and I'm not saying this to be nice.
Starting point is 00:06:35 I'm not like fluffing your shit up. You need a podcast and you need it yesterday. And I went home. I went on Amazon and I spent $250 and we bought podcast stuff. And I started within the next month with no plan, with no thought about what it would be. And this is the thing about you that I wish people knew because we've known you now for 12 years. Like this has been a 12 year long thing. Like we knew Michael when Michael was behind the scenes.
Starting point is 00:06:58 He had he had nothing to do with the, you were working for jet beds or something, Michael. Like it was something. Not this. No, no, no, not. It's definitely not this. It was not this. Michael's Googling Brano and Wesley. I'm trying. You know why? Because I was looking it up and I know, okay, so like I see number 220. So, oh, episode 61. That's what pops up. What was that? That was May of 2017. Wait, we've known you guys for 12. 12 years. You know what's so crazy is I will never forget you posted your daughter, your first daughter, Zuri. And most beautiful little girl.
Starting point is 00:07:30 And then you had another one. And then you had another one. And then you had another. one and you told me about boys. Yeah. Yeah, you guys are in it right now. The boy. We're starting to be like the energy is starting to come out. You guys, how is he? How is it? It's amazing, but I'll never forget whenever I'm looking at him that story that you told me about your son on the freeway. Yeah, he escaped naked out of my house and walked down to a main, a freeway. And I was just like, an angry old lady returned him. And rightfully so, like, if you found a naked alone child crawling in a busy street, you'd be pissed, right? And she knocked on doors until someone answered and they're like, oh, that's my kid. It was me. It was me. I had no idea he was gone. He escaped. And I'm like,
Starting point is 00:08:11 that's just Ozzy. I'm a good mother. I'm an attentive mother. That's him in a nutshell. He's wild. How old exactly? Not even a, I think he was made like 12, 13 months. Michael would fucking. Michael's like more like maternal. I'd be like the old lady. I'd be dressed as the old lady too. He would, like he told me the day he's like, don't forget to pick Zaza up at school. I'm like, what kind of mother do you think I am? He's like, my wife. Yeah, I was like, the person that I've known since I was 12 years old, that's literally late to everything and forgets, you know, everything. Guys, it's a big deal. So the boy's giving you a run for your money, huh? It's just a different energy. It's just, it's a heavier
Starting point is 00:08:50 palpable. It's a palpable energy. Lumbering, like, aggressive, but quietly, confident and quietly aggressive energy. You know what I mean? She also wakes up slow and delicate and this guy wakes up and he's just like, let's go. How old is he? He's nine months. Oh, you're not even in the right. You got time. Oh, like she's like six months and two days.
Starting point is 00:09:12 I'm like, how old is he again? You guys, we are on the other end of this now. So listen, our boy, Ozzy, he's nine. Is he nine or eight? He's eight. I always do that. I always does that. Like, she wants them out or it feels like you want them out quicker.
Starting point is 00:09:27 No, I'm just preparing for what's. It's coming. I don't want them out. I want them to stay. How old is the oldest now? 14. 14, almost 15. How has that been for you? Holy fuck. It's like, it's amazing. But a part of us thought it'd get easier and it's not. It's like the older they get the bigger issues. Or just like she has her own feelings now and like kids are assholes, you know? But at the same time, it's so amazing. Like she's, I'm bringing her on work trips right now. She's like rolling into meetings and going to factories with me last month. And like, it's rad to show her that and let her experience that.
Starting point is 00:10:10 Well, it's the, it's like a manipulation on our end. It's the only way that we are able to spend time with her now. Like she's going to be a sophomore next year. And like, unless we get her out of our hometown, physically take her just somewhere independently from her friends with us, we don't see her. She's not around. The girl thing that you're talking about, like the boys are nars. when they're young. The girls are gnarly when they're older. And you are going to love this little guy.
Starting point is 00:10:32 He's going to be like your little saint. The boys are easy. Girls, watch out. The Zaza, Zaza coming up. Holy shit. Zerre has a boyfriend. A legit boyfriend. Martin. He's like in our life. Like, Martin is everywhere we go. He's on vacations with us. Martin. Martin's great. But like, I don't know how much we could have before the show. And so I don't like that. You know, it's like... We like Martin. We just don't like the fact that we never see our daughter anymore.
Starting point is 00:11:00 It's a real thing. Yeah, I feel like I was working so much when they were young. And so I was away. And now that I just want to like hang with them all the time, she's just with her boyfriend.
Starting point is 00:11:14 And so that's hard. It's like a sick, sick trick that life pulls on you. Is she more like you or you? God, I think she's a little bit of our most wild sides. Like Zuri is a, to her core.
Starting point is 00:11:26 wild child. She says she's not going to college. She doesn't understand a job. She'll never have a boss. And we are just like, what is this one going to do with her life? But also like, me too. Like I get sheet Bronson. She's you in that regard. 50% of each of you. Yeah. But like she's cute, which is real scary. I was telling Michael in the car that you guys have been married at our age for probably the longest of anyone we know. How long have you guys been married? It's going to be 16 years. Yeah. Or 35.
Starting point is 00:11:58 So when did you guys get married? 19, right? 19. 19. I was 19. Yeah, when we got married and then had a baby at 20. So. Looking back, now that you're the age that you are and you could see like a whole perspective
Starting point is 00:12:12 in retrospect, what is, is it crazy that you had a baby at 20 when Zuri's 14? How do you look at that now? Now it's like, what the fuck were we doing? Right? Like she's only five years away and I'm like getting a heart attack thinking about it. But it's also kind of cool in a way that you guys are such young parents. Like you're probably going to meet your great grandkids. Oh, 100%. Yeah. I feel like we did. I feel like we cheated the system. Like we're young. We're like. Like it was probably really challenging in a lot of ways at the time because you guys were so young. But then also maybe ignorance is bliss because you were also so young. I don't I don't wish this on anyone but having kids. I had all three kids by the time I was 25.
Starting point is 00:12:53 You're done. Done. Done with kids. By the time we were 25, Bronson was in like the hardest working years of his life. I mean, we're dirt poor, doing internships, living in odd places. And the fact that we did that huge chunk, it's a hard time no matter whether you're set, where you're like stable, whether you're older, 35. Like that's a hard time of life right where you two are with like your exact age kids. We were done. And now we get this like bliss bubble in our 30s where the hard years are over. We're, we're more. We're. more established. And like our friends are just starting to have kids. We only have, I mean, how many years left, Rantz? Eight years left. We're more than halfway done. And we're like, you'll be, you'll be the wisest thing we've ever done. Yes. Yes. Yeah, that's wild. Kids out of the house. Everything settled, seamless. And you're done, done, done. You're done. You're done. You're done. Dysectomy done. Oh, you got him clipped. Yeah. Did it hurt? Yeah. And I paid extra to get like the gas. And the second they put the mask on my nose. They snipped it.
Starting point is 00:13:54 And I'm like, oh, fuck me. I see, Lord, I'm not doing it. I'm not. It sucks,
Starting point is 00:13:59 but it just, you can do it. Yeah, it hurts. I mean, they like snip your balls. He said that he could feel it like actually like recoil into his body. Like the snipping.
Starting point is 00:14:10 No, Lord, no. And then you like smell like like a burn because they like solder it. It sucked, but. Someone that we know got him clipped and then their husband made them redo it. You mean their wife?
Starting point is 00:14:24 Or their wife made them redo it to have another kid. Why? She changed her mind. That's what I pinned on my opinion. I don't know. I think that's a myth or a legend. No, I really, no, it's micro surgery. I looked it up after.
Starting point is 00:14:33 So this is the truth about the vasectomy. I had a, like, the minute it was done, I was so done with it. And then like eight months creeped by. And I was like, oh no. Like I could just have one more really fast. It could be the caboose. It was like this really maternal thing. Lauren, are you feeling this?
Starting point is 00:14:48 Like, you don't know for sure when you're done. Like, how do you know? I, it's so fucked. because you like hate being pregnant and gaining weight and all the fucking things that comes with it. And then you're like, oh, I miss when they were in my stomach. And I'm like, what kind of sick twisted fuck am I? It's twisted. It's messed up.
Starting point is 00:15:06 I don't think I'll ever be done. But now I just got to think about grandbabies in a weird twisted way. Like I'm just going to like move that on over to the grandmother section. Well, like who knows if your kids are going to follow it. But you, your kids potentially in the next, this is going to sound crazy to you. Four years. Yeah, four to ten years, all of them, right? could have kids.
Starting point is 00:15:26 And then if you wait another 25 years, which you guys, so like, let's call it 30 years, you guys will be in your 60s, you could meet great grandkids, which is wild. You guys, we're from Utah. My great grandma is living right now. Like right now. It's not like an uncommon thing. No, you guys, this is just where we're from. You're talking about like, this is just our roots.
Starting point is 00:15:42 This is normal for us. One thing that's crazy about both of your evolutions that I've watched is that when we first met you so long ago, it was kind of very, very tall. Abu to even talk about religion. It was it was like very like people kind of didn't talk about it. And now all these years later you have people like Heather Gay coming out and writing her book on Mormonism and you go on TikTok and you see people coming out about all these bloggers that kind of never said anything.
Starting point is 00:16:11 You guys sort of were the pioneers in starting to question things. Yeah. Like publicly. Yes. That was a thing. Like I couldn't, I didn't have the vision to think I never thought what's happening right. now, whatever happened, I just was so fucking tired of pretending and acting and feeling like a fake person. Like half of these people believe that we're one way. Half these other people believe
Starting point is 00:16:32 that were another way. And I started talking about it a long time ago, like questioning it, leaving those things behind and just speaking about it publicly. And it has been a phenomenon. Utah, I mean, it is the culture at large. It's been that way for 150 years. And right now it is literally like there are sex of people like Mormons and non-Mormons and people D. deconditioning for Mormonism. It is like a culture of its own. It is wild to witness with my own eyes. I never thought it would happen.
Starting point is 00:17:01 You also see like mom talk where it's like, oh my God. They want to like swing and like drink and like let loose and pop puss. But like they also. What does that mean? I always say that. It's like pop pus. Like you want to like pop your pussy. I can't comment on that part of it.
Starting point is 00:17:21 Michael. What is she doing at home? Listen, I would not have been a good Mormon. Let's get real on that. No. But you guys were kind of the first, like, pioneers on the internet to question to talk about it. Like, how is that evolved? How did it start?
Starting point is 00:17:38 How did it evolve? And where is it now? Well, now I'm annoyed. It's like we've been, we've, this for us has been a 10 year thing. Like, we have done the deconstructing. Like, we're good what that mean. I don't know what that means. It means that you literally have to deconstruct your belief system because it is so embedded
Starting point is 00:17:53 into your DNA that you don't know how to be a living operating person without these belief systems just like overriding your truth. Give me an example like and maybe you could each give me an example of something that when you were little that you thought to be true that now you are like that is not true. So my best friend growing up, they weren't Mormon. And so it was like really, I had a really like bad pit in my stomach going to their house because they weren't Mormon. even though I loved him and he was like a better human than most of the Mormon kids, him just not being Mormon and seeing like his mom drink a coffee, that would make me sick to my stomach.
Starting point is 00:18:35 Like you were doing something wrong, or you were in a place you weren't supposed to be. Yep. Like it was a bad feeling. Like you'd get bad feeling. Like drinking coffee was a big one. If I saw someone smoking, I would think that they were like akin to a murderer.
Starting point is 00:18:48 Yeah. Like a bad guy. Like a bad guy on the streets. What's so interesting to me is, You two to me are like now. I don't know if it's because of the work you've done. Like it's your, your authentic self to me is nothing like what you just described. I know. That's why it was so hard because I think we grew up wanting to be good. There's this there's this thing as a child. You want to be accepted by your parents.
Starting point is 00:19:11 You want to be accepted by your community and God. Like if like we're talking Mormonism, it's all about like returning to heaven in the afterlife. So it's that over, it overrides your system. Like you just want to be good. And to be good, you got to fly. follow the rules. So we had our authentic selves, but both of us never fully express them until we found each other. And that is when the wheels came off. We got wild. We got rowdy. We broke all the rules. But you also had a baby at 20. Does that have to do with you guys loving each other, Mormonism, or both? All of it. All of it. It was just everything. I don't, yeah, I think it was all of it. It was the normal thing to do. So when I did get pregnant, we're just like, oh, shit,
Starting point is 00:19:48 let's get married. It's not a big deal. I feel like. We just did it quicker. Like, you're supposed to get married at 21 after you come home from a two-year mission and then you get married. But they want you to get married right after the mission and then have kids and then raise them. We just got pregnant first. So we just skipped a step. We just skipped a step. So what's something? So it's like, are you absolved if you do that and then get married? It's like, it's okay. You guys just like jumped ahead. Yeah. If you didn't get married, it'd be like a big thing. Oh, weird. Yeah. Cultural outcast. What's something that you look back on that you're like, this is weird. I think modesty in general. Like I think.
Starting point is 00:20:22 thought that like if I would wear a tank top, it was bad or that something bad would happen to me. Like it's a very superstitious religion. Like if you don't, if you're showing your skin and something bad happens to you, it's because you're showing shoulders or you're showing your legs or you're showing your belly. There's like the blames on you. You're also both so attractive that it's like you guys probably got in trouble all the fucking time. I mean, yeah. Wesley probably showed her wrist and they were like, you're out. You guys, we had such a weird upbringing because I moved every other year. So I would live in Utah and then I would move to Colorado. And I did that like a ping pong.
Starting point is 00:20:54 I would go between states. So like one hyper religious community to like the Wild Wild West, which was Colorado. And it was like this juxtaposition of culture in my mind that I could not rationalize. I was never Mormon enough in Utah. And then I was two Mormon in Colorado. And I never felt like I belonged anywhere. It was the weirdest thing. So then Brons and I meet, we get married, have a baby.
Starting point is 00:21:18 And we move away. We move to California. and he is doing all the odd jobs. I'm just sitting there with my kids. And the lid starts to come off of my own consciousness. Like I get away from it all long enough. And I think having children totally ignited this fire that like I think was always there. And I never let myself feel.
Starting point is 00:21:35 But I didn't want my kids to grow up with all this fear that we grew up with, with all of this shame and judgment. And it never felt like love. It never felt like God. But I could not separate myself from those beliefs. like I couldn't figure it out. And so in the religion when you're eight, you get baptized. And that's when like they'd start laying on the stuff heavy. So Zuri was eight. We're going through all like the processes of getting her baptized. And something inside of myself was just like, no. Like that's the most, the worst thing I've ever done was like listen to myself. Because they tell you not to listen to yourself. Listen to the authorities. Listen to the organization. Listen to the institution. So that me putting my foot down. And then I was scared to talk to Brons about it. I was like, bronze, I don't feel good about this. Like, I don't understand what this means. This is Satan. This is what is this? And he was just like, yeah, I don't believe any of it. I'm out. Like, it was so easy for you.
Starting point is 00:22:29 Yeah, but that was the pivotal moment was the eight year old, right? Because that's when you like get baptized and you're you've got like duties and you're in classes and all that. And I didn't want to be fake to my kid. I didn't want to act a certain way. Because you didn't believe it. Totally. But he never said that even to me. I didn't. Yeah. But we never went to church. Like we were more. men and only went like a few times over years. And then Zuri turned eight and we're like, hey, this doesn't feel right to us. Why would we go and put her in this space where people are going to tell them that their dads are, their parents are back because we're drinking coffee.
Starting point is 00:23:06 That's real, right? So instead of that and then her being all confused, we're just like, look, it's not for us. She's like whatever. I don't even think she even knew. They're so happy. like the happiest things. But for him and I, it was a big undoing. This is when we had this, you guys, this is when we got into wellness because it ate us up so much inside. It was, you're talking about like the pioneers. Like we were the pioneers of our own lives. We,
Starting point is 00:23:33 our parents are like this. Our grandparents are like this. Our great grandparents are like this. Us diverging from this way of life was literally like a life unknown. And remind me, maybe you've told us before, but it's been so long, are your parents still in the Mormon church? And are they like is that all my yeah my parents are fully in they've got callings they're like serving and it's what makes them happy and so but they're okay with you for them right that makes sense yeah and I think that they see where our intention is like we are good people you know it's just like we're not going to go to this church that we have to act this certain way to have a great life also I'm going to say this in a delicate way and we can cut this if you want me to cut this you guys aren't
Starting point is 00:24:16 followers. No. Your natural rule breakers. It's impossible. It was impossible. You're just not followers. You never have been. And so I can imagine when you're little and you don't have each other that there's no one to sort
Starting point is 00:24:28 of have that confirmation bias. Yes. But I'm sure you didn't raise followers either. And I guarantee you if you had gone through with that when she was eight, you would be having some trouble right now. They would buck the system. They already are bucking the system and they have so much freedom. But it's really what brought us.
Starting point is 00:24:44 Like, Brons and I were talking before we were here. Like all these little breadcrumbs throughout our life, like the things that we did initially that we had no idea where they would bring us 15 years later, it's all happening. Like you're married 15 years. You got kids old enough to like fully understand like they're their own individuals now. And we are seeing the fruits of our labors that we planted back then that we didn't even know we were planting. And we are so grateful for the hardships. We're so grateful for the weird jobs that we did. I mean, Bronson, you did.
Starting point is 00:25:15 how many odd and things I mean his very first thing was you made a pattern for a hoodie I know you're doing like the festival stuff too yes yeah that was a part I remember when we went to Mexican food and margaritas and you were like I have this idea of this mouse
Starting point is 00:25:30 I mean I'll let you tell you ghost mouse yeah that's where you guys are like we were talking it's like you guys see people before they see themselves like that's what's so awesome about you guys is you really saw that and me you said it you you saw it about Wes and she started it.
Starting point is 00:25:47 I tell stories about ghost mouse still to this day. I say I have this friend and he was a designer and he would put this little mouse hidden in these campaigns. People are like, what do you talk about? I was like, oh, I thought it was so creative at the time. But no, I think like you, I mean, we can't take any way. You guys have done everything to yourself. But it's so important that we had people like you who we respected who voiced it.
Starting point is 00:26:05 Because we're just over here spinning our heads like trying to make ends meet. And you guys were like doing shit. And for you guys to see us, we were like, maybe we're on to say. something that gave, I think it's important to speak where you see truth into people that you admire. Like if you see something in someone, say it. You don't know if they've never heard it ever in their lives. We hadn't. So people like you came into our lives and they're like, you could do this. You don't need a partner. You could do this on your own. And that little a phrase that you probably don't even remember saying carried him through the next, what, five years of business. Yeah. Well,
Starting point is 00:26:39 it's also like, what did I say? You said, why are you working with people? You could do this on your That's such a Michael Bostic thing I say. Go ahead. Because I think, and this is, I mean this honestly is a compliment to many people. I think some people you can see are already successful in life, whether they've actualized it from a financial means or built. You can already see like they're successful, but it may take some time. And like there's just something about certain people that I don't know, maybe I recognize sometimes early where I'm like, oh, that's a successful person. And it doesn't mean like, oh, they've built a huge business or they have a bunch of money. You just know that that's what it's going to happen.
Starting point is 00:27:14 And that's why maybe I said that because I was like, hey, like, and not to throw anyone under the bus, but like you were working with all these people. And I'm like, no, no, no, like, that's the person that should be doing all of this. Other people that are in that group are great, but they were lucky to be with you, right? Does that make sense? Yes, thank you. Yeah, that's what you said. Yeah.
Starting point is 00:27:33 And honestly, like, you saying that kind of changed our trajectory. And so we find ourselves really finding that in people too, right? and calling it out because it was such a big thing for us that like it doesn't seem big for you guys. You probably don't really know that you said that. But it was just this different perspective of someone that you do trust and that they're doing things. You know? What it is is you recognize the pattern later in other people because you've been there before. Yes.
Starting point is 00:28:03 Where you're like, hey, I know I have the potential and I have the ambition and like the talent to do something. Other people haven't recognized it. And then when you see that in another person, it's easy to spot. Easy to spot. Yeah, you're like, oh, that's that thing. I think with you too specifically, Brano, is that a lot of people that you worked with in the past, past,
Starting point is 00:28:22 past that we met would try to keep you small because you were so talented. You know what I mean? Like, they tried to put you back in the jack in the box because they were afraid if you got out that you wouldn't need them, which they would hide. They would keep him at the back corners because he was going to get head hunted. If people knew that he was doing. what he was doing, then they would just scoop in.
Starting point is 00:28:45 I mean, I was having him. I'm like, hey, can we design this? I mean, yeah, like, really, they didn't want to sort of put him in front facing because they were worried and about, you know. But the smarter thing to do is just like for people that are in that position is be like, create something new and partner with that person. Like, if someone that's going to outgrow you is already going to always outgrow you, like they're not going to stop that. It's just a matter of it's today or tomorrow or next year, right?
Starting point is 00:29:07 It's like, there's more ways to go about that. Before I get into both of your evolution as very, serious business people in a fun, youthful way. My questions I wanted to ask you is how do you guys keep it hot and sexy after 16 years, which is so inappropriate if you guys were going to be like, hey, Lauren, we're still Mormon, which I know you're not, but like, how do you guys like, what's the sauce? What are you going to say? Amazon.com.
Starting point is 00:29:32 Really? What's on Amazon? Wes, you want to tell them? Tell me what's on Amazon. Get you some specific. Is it woo? I'm sweating. We do use woo. Yeah, woo is great. You guys sent it to us one time.
Starting point is 00:29:42 Now I buy it every single time. Get us on a subscription. We're going to get you some more. We got to send you the shag juice and the disco stick. We don't have that. We don't have either. We just have the woo. It vibrates your G spot.
Starting point is 00:29:53 So not your clip. We'll send you to you. You stick it up your vagina. It does your G spot. So like if your partner's being lazy, you just stick it up there and you get a G-spot orgasm. You guys. There's nothing wrong with lazy sex. Now you know.
Starting point is 00:30:11 No. kids, you're tired. You're going to bend it over. It's the best. It's just like we're tired. But you guys, seriously, one night, I feel like I was like drinking in bed. It's like late nights. Bronson's working.
Starting point is 00:30:22 I'm like, we got to really spice it up. It's been 13 years. Like something. This is going to die out if we don't do something. I'm on Amazon. I've never bought like true lingerie in my life because I've had children since I was 19. Like going in tow into a laundry shop just wasn't my thing. So I'm on Amazon.
Starting point is 00:30:38 I start looking up laundry sex toys. And I'm like, there is a plethora. Like, have you ever shopped for lingerie on Amazon? I've shop for lingerie, but not on Amazon. Do it. I'm going to go shop on... Do an Amazon store friend with a laundry. There's a lot of people opening their packages at home.
Starting point is 00:30:53 Can you actually do an... Do you have an Amazon storefront? No, I don't even know how to do that one. I'm just telling you how to do it. Okay. Can you do a page that's like Wesley's lingerie picks? Yes, it is wild. Like this is, so this is our new revised life hack.
Starting point is 00:31:07 Brons and I go away at least every four to six weeks. We go get a hotel. I do my Amazon hall. He doesn't know about any of it. Like just this trip, we're staying at the proper. We love it. So I buy this like Amazon get up.
Starting point is 00:31:18 And it has a zipper down the crotch. I kid you not. This was yesterday. Yesterday we're unzippering the zipper crotch. It snags my actual vagina lip. Oh. I zipped it. I unzipped my vagina.
Starting point is 00:31:32 And but like the laughter that that, right? Ron's like that's a part of the fun. Yeah. Like I just think we laugh. We just try to make it fun. It got me a little bit. And he's like, take it off this thing is teeth. It's scary.
Starting point is 00:31:44 It was horrifying, but funny. And I think that that's a part of the spice. So go get your vagina lips stuck in a zipper thong. Yes. I might, you might have sent me a link to that zipper. It's hot. It's actually pretty damn sexy.
Starting point is 00:31:58 I think it was $12. It's made out of fake leather. I don't need. It's plastic and it's fun. Get a zipper thong. Yeah, get a zipper thong. Yeah, I think you have to, I mean, maybe this is not like an option for everybody, but I think you have, you, like, when you have all these kids run around, you have,
Starting point is 00:32:11 You have to like get out. You have to go play a show. You have to. You guys, we don't even do date nights. People are like so shocked when they hear that we've never had an outstanding date night. Oh, this is a passive aggressive statement. She's telling you that you should do date nights. You know that?
Starting point is 00:32:23 I know. We need to. We really don't do date nights, which is wild. We never have. Because that's like probably something that you should do to keep things good, right? Well, whatever you guys are doing is working. We don't have like a strict date protocol. You guys, the schedule kind of kills the fun for me.
Starting point is 00:32:39 Like, don't you think? Yeah, we don't. We don't have a strict protocol. Yeah. Yeah. Like, we're not scheduling sex or like scheduling date nights. Like, no. A lot of people have asked Michael and I how we wake up and we don't really use an alarm.
Starting point is 00:32:57 What we use is a hatch. So if you don't have a hatch in your room, you're missing out on this, okay? Basically, it's a gradual sunrise alarm that wakes you up gently. As I always say, I want to be woken up like a cat. This wakes me up like a cat. It's a slow wake up. So I don't have a phone next to my bed. My phone is in the other room.
Starting point is 00:33:18 It's on airplane mode. So it's a phone-free routine. I don't look at my phone in the morning, and this is really helped with that. So if you want to break your late-night scrolling habit and ease into a sleep with a sunset puts you to bed. I use the guided meditation when I sleep. It turns the room like red. And it gives you this really pretty guided meditation that Zaza even looks forward to puts me to sleep. And then it wakes me up super slow.
Starting point is 00:33:44 like I said, with a sunrise. I feel like it lowers my cortisol and it looks so cute on the bedside. I like the white one. I'm obsessed with it. It helps me wind down at night and wake up. It's incredible for someone who like Michael and I are really into the circadian rhythm. Anyway, you have to try this out if you haven't. It is such a hack. Make space for rest in your life with Restore 2 by Hatch. You guys, the one I like, Restore 2. Head to Hatch.com and get free expedited shipping on your new Restore 2 so you can start feeling well-rested ASAP. Anyway, you have to try this out if you haven't. It is such a hack. I'm telling you the best hack. I just came off of a vacation. It was so relaxing and amazing. And I brought my probiotic, which is by Just Thrive Health. You saw it on my stories. If you follow me on Instagram. But I've also started taking a psychobiotic with the probiotic. It really helps it to work. And it's also by Just Thrive. And it's called Just Calm. I was initially recommended this by a microbiologist that came on the podcast, and he said, when you take a probiotic with a psychobiotic, it's really amazing.
Starting point is 00:34:57 So the psychobiotic just helps you with stress. And stress is at the root of nearly everything that makes life feeling harder. So think sleep loss, low energy, irritability, illness, and a psychobiotic really helps with this. I feel like stress is something that more people are talking more and more about. two out of three people report feeling extreme stress. So if you are doing a probiotic, you should try a psychobiotic with it to manage stress. And of course, I'm such a fan of the brand just thrive because they have more clinical research than any other product on the market. And it's one of the only brands that survives the trip to the gut. So when you take the probiotic, it actually gets to your gut. So if you
Starting point is 00:35:39 want to manage your stress and you want to have better sleep and beat bloat and just really get your digestive issues under control and manage your gut. You have to check out Just Thrive products. If everything you need on the site, we have a code for you as always, it's Skinny 90. So you're going to go to justthrivehealth.com with promo code Skinny 90. And a reminder, I like the probiotic and the JustCom. Use code Skinny 90 for 20% off of a 90 day bottle of Just Thrive probiotic and JustCom at Just Thrivehealth.com. All right, Michael started taking colostrum and he was raving about it. Basically, what he was, was using it for was to fuel his fitness performance and recovery. And so I started kind of just
Starting point is 00:36:25 watching him do this. He would do it every morning. He would do this little packet. The brand's called Armra. And he would put it in water over ice and he would drink it down. I became really interested in the brand. So I started trying it recently. And I just like fell in love with it. I think colostrum is absolutely incredible. I put colostrum on my skin all the time. And so to have a supplement, with colostrum is incredible. Colostrum, if you don't know, is the first nutrition we receive in life and acts like a source code for the body. So it contains all the essential nutrients we need to thrive. And the benefits are like inless. It's crazy. It reactivates hair growth and glowing skin. It also really helps with strength, mobility recovery, which is what Michael uses it for. And then it's
Starting point is 00:37:13 incredible for the metabolism. It comes in this little like skinny packet. You just open it up and you put it in your water. You could even do it with like electrolytes. You could make like a little cocktail, whatever you want. I love the taste of it. And they say that you should only mix it with cold liquids. You could also do a dry scoop in your mouth. And this is great for your oral microbiome, which I think is very interesting. So if you want to try this concentrate of colostrum, you can check out their site. We have a code for you. Michael and I've used our own code. You're going to visit try Armour slash skinny and use code skinny at checkout. You get 15% off your first purchase. that's T-R-Y-A-R-M-R-A.com use code skinny.
Starting point is 00:37:53 You get 15% off your first order, and you can also follow them on Instagram at Try Armra. I think that if you get to the point where you're scheduling sex, that's a red flag. Yeah. Like you just got to do it in the middle of the day. You sneak into a corner with the kids home, and that's how you keep it spicy. It doesn't seem sexy to schedule. No, here I go.
Starting point is 00:38:16 Yeah. Oh, we got it in 10 minutes. No, it's not sexy. Sometimes you just got to pull the penis out or pull. full the thong out and sometimes it's just rolling over. A surprise roadhead is just the way to keep it. You never know, Lauren. It depends where we're going and where
Starting point is 00:38:33 we're at. Just try it. Okay. In a dark night, like not on a residential road. You know, you know the roads when she was bored. See, the problem and I got to, you got to clarify with that with Lauren because we'd be going down to pick up our kid from school and you're like, here we go. Keep it spicy. My friend when she was single would bring her
Starting point is 00:38:51 vibrator in her car and used it in traffic. No, God, no. That, like, the truck drivers can see. That's where I draw the line. Yes, LA traffic. Do you know why there is a double standard? So, like, everyone's like, ah, ha, ha, laughing girl using the Bible. If a guy was rolling down the road just beating off in his car and people rolled up next to him.
Starting point is 00:39:08 That is so true. People would call the police. I would be like, who is that sick? I would think he was sick. If a girl did I'd be like, yo. You imagine you just see me rolling down the road jerking off. That guy's going to jail. Isn't that that that dear media guy?
Starting point is 00:39:23 Okay, so we need Ziprathong. Is there any other little things you do that don't have to do with sex that, like, keep you guys stimulated intellectually maybe? I think it's our businesses. We have a lot of fun coming up with ideas together. And people say that that kills a marriage. I think it really kind of keeps our business going.
Starting point is 00:39:43 Yeah, she's like been my secret business partner since we've been married. You know, she knows how to run all of my businesses with me. And I think saunas and. And that's where we connect and that's where our date nights are. It's like getting freezing in our ice bath and then getting in the sauna. And we just talk. I mean, we're really stupid, simple, family oriented. Like, we really love being at home.
Starting point is 00:40:07 We really like each other. Like, I prefer being with you more than anyone else. And we just, we're simple. We like to eat food in our bed and watch the hangover. And like that simplicity and laughter and play and connection, I think is what has kept it alive for it. No, I think that's the, I think that's the secret. Like, I don't, I hear all these routines and regiments. Same thing. Like, we take walks. We'll go on this on. We'll go back. We do this. Like, Lauren is obviously not my secret business partner anymore. She's like, is,
Starting point is 00:40:34 but I told her the other day. I was like, we were sitting on this flight and we had to go to New York and I won't tell the whole story because Lauren gets freaked out, but the flight was supposed to take off at 6 p.m. Oh, you're telling the whole story. And it ended up not taking off. He told the story 45 times. Until, let me shut the hell up. Until 2 a.m. Oh, no. And then we were sitting there. And then we were sitting there. And, we landed at 7 a.m. When a flight, we were supposed to get in at 10 and then had to do back-to-back interviews.
Starting point is 00:40:56 And I looked at it. I'm like, there's no other person that would just like stick through this with me. And like we were both pushing each other and hold each other. I'm like, that's the best business partner I've ever had. Yeah. You know what I mean?
Starting point is 00:41:04 Tell them what Charlie Munger said. I don't know. About how your partner is like the most important person. I think he's, I think Warren Buffett's. A lot of these guys have said that. No, it's true.
Starting point is 00:41:14 I think the person you pick in your, that's going to be your partner in life is the most important thing you ever decide. Right? Most important. Like businesses aside, all that, like the person you decide to build a life with, have children with all that. Like that is, I think, the single most important decision you'll ever make in your life. It is so true.
Starting point is 00:41:32 A lot of people make the wrong decision, unfortunately. And that's why I think it gets really challenging for other people. I think people make a list and they think that this person has to check off this and this and this and this. And we did none of that. I just liked him so much. And we were so young, so naive, so stupid. And the thing that really I just, it's very true and evident. now to me in our mid-30s is that I have been 100 versions of myself and he has always been
Starting point is 00:41:57 my cheerleader for each weird version. He's like, okay, you want to do this. Now you want to do this. Now you want to do this. Like I've never been held to who I was when we met. And I have definitely, there's been times, it's been harder for me where I'm like, wait, who are you? Who did I marry? You're into what the fuck now. But like, I think that us giving each other massive amounts of freedom only brings us closer together because I'm like, I'm an individual. He's an individual. He's individual, we still like each other. It kind of is the secret sauce. Why is it so hard to understand that you have to like the person that you're married to?
Starting point is 00:42:30 It's like a weird concept. That is one thing Charlie Munger said. He said, you want to have a miserable life, try to spend a life trying to change your spouse. Oh, yeah. Which I agree with, right? So take us back when a kernel of the idea happens with Lonely Ghost.
Starting point is 00:42:47 You guys said your secret business partners. How is indie involved in this equation? Like the audience, I'm sure, would love to hear the iteration before Lonely Ghost is Lonely Ghost. Have we ever said the story? No. So. Never? We got the exclusive?
Starting point is 00:43:03 All right. You're asking how we started Lonely Ghost? I want to know the chunk before it started. Like, when is the wheels starting to spin with you guys? Let's rally. We got this. Okay. I think it's like this whole thing she's talking about at the beginning.
Starting point is 00:43:19 where she was it's like all these little pieces that we've done up to this point is like in business right I learned how to fold clothes which got me to this point and then I started a business and then I worked in an architect studio learning space design and then I started a festival called rise festival it's now the largest lantern festival in the world and then I started my own design studio and what I've realized is I'm taking pieces of all these things and then just throwing them into lonely goes so I was working with Ghost Mouse. We were consulting with like Jake and Logan Paul on all their merch. And so we were creating their merch.
Starting point is 00:43:56 I was seeing what they were doing in the back end. It was insane, you guys. This is like 2017. Like it was astronomical what these kids were making. And we knew that other business guys didn't know. We could see it. We had like behind us. It was like at the very beginning of like merch for for like YouTubers and stuff.
Starting point is 00:44:12 And so I left. And you saw all the back end when it was flying off the shelves. Totally. And from the production side as well. So I kind of learned all of that. And then I worked at a crypto currency platform that literally I was working on that for two years and over a weekend. The check stopped. No pay for almost two years.
Starting point is 00:44:33 And we had just bought our house. So we had a mortgage the next month. What happened to the business? A business partner took all the money and spent it. Embezzled every single cent. What happened to him? I think he's in jail. Is he in jail?
Starting point is 00:44:44 No. We were going to go fight it. but it was during like ICOs and when all those were popping off. And we didn't have the time to take this guy to court for us to like raise this ICU money. So it was just like, it was over. It was over in a weekend. Yeah. And so two years of not getting pay, we moved back to Utah, India, my not secret business partner that we started Lonely Ghost with.
Starting point is 00:45:09 She wanted to start a brand and she was talking to another group and it just didn't work out. And I was like, I know how to do this. And so I kind of just took pieces of all these things that didn't make sense or felt like failures growing up. Like, why am I working at a retail? Why am I doing this? And then it all just like comes together. I think it's so important that that you point that out, though, because I was talking to somebody the other day, a younger person.
Starting point is 00:45:37 And they're trying to figure out their path. And I feel like so many people that don't know yet, they're like they feel they have to jump into this one thing. And if they don't figure it out right away, it's like a failure. And the same thing that you're saying resonates with me. It's like every single kind of like thing that I've done in my career up until now is like these little pieces that kind of come together to what I'm doing now. Right. Totally. And like if you don't have all these random experiences and it could be like working on a fast food or a service industry or whatever the hell it is, you put it all together.
Starting point is 00:46:05 And it's called experience. And then you're able to figure out your real path in life. But so many people don't want to taste a bunch of stuff. They want to like have the path to find right away. It's not how life works. It's so true. Like we were not qualified. to do anything we've ever done. I was not qualified to start the podcast. You were not qualified
Starting point is 00:46:21 to start Lonely Ghosts. You weren't qualified to create like Rise Festival. But I think that every single thing we did, it gave us this special little magic potion that you cannot go to college and learn. Like no one will teach you this stuff. But it was almost the audacity and the stupidity. That's what we acquired and just the desperation. We were desperate for a paycheck. And we, I mean, we did not think lonely would be what it is now. Like let that be said. I mean, I'm going to say because you aren't, it is, in my opinion,
Starting point is 00:46:50 the most successful merch brand that I've ever seen from a branding perspective and from a community perspective. Well, I think it's a, it's surpassed being merch and it's a brand. Right.
Starting point is 00:47:01 So we started it. We started with four shirts. I went to H&M and I bought four white t-shirts. We have to say this because this is so important for like the young people that are listening. Like, how do I start a brand? How do I start a brand?
Starting point is 00:47:13 You guys, we didn't put a penny into this. this company. It is debt-free to this day. We didn't have money. We were stressing, right? Like, I wasn't getting paid for a few years. And so at the time we started it, it was called Indy the label, which felt too merchy. We wanted to create a real, like, not that the merch isn't a real brand, but we wanted just to push it more. Yeah, no, merch is merch, brands, brands. Yeah. And so I went to H&M. I bought four white t-shirts. We printed, I Love You Say It Back, is one of our sayings. And I sent it to my partner in L.A. She shot a video and we said this shirt's going live dropping Thursday at 7.
Starting point is 00:47:53 Pre-sell. Pre-sell. What year was this? Because I- 2019. Okay. So the last time you came on the show, I think, was 2019 and you guys were like just warming up. I'm going to look at the day. Probably. Probably. Yeah, because they brought me a sweater. It was you just had started. You were probably the first person that we ever brought a thing to. For real. I bet you were the first. So what happens when you post, like, what actually happens sales-wise? So we sold 800 shirts in like five hours. At $40 a piece, it was like 30 grand. And we're like, yo.
Starting point is 00:48:22 We danced around naked. Like when I tell you, that was the happiest I've ever been in my life that day. It was like literally striking gold. We're like, we're going to pay our mortgage. Like we have a way to. It was shocking in all the ways life can be shocking. We didn't think it would work like that. Yeah.
Starting point is 00:48:40 And it worked. I didn't have a business plan. I mean, we called it into the label. and we rebranded in the first year. And you guys, my kids were pit packing. We, like in my actual kitchen table, we were loading all the items into the bags, sending it out.
Starting point is 00:48:55 I was doing customer service. We finally had, we hired one employee like six months in. Yeah, Indy boy, another indie. So we have an indie boy still with us and Indy Girl. And he was our first hire. And they both have diabetes. It's real confusing. Yeah, it grew, it brons.
Starting point is 00:49:12 I mean, it grew, it started growing, exponent, like they were doing month over month doubling. And that's when we knew we, we had something real. You guys, and then 2020 hit. 2020. We're all production shut down. We are growing month over month, like crazy. And then production stop. And this is our first year of business. Brons, like he's a novice at like, he is the guy in charge. And we're looking at other brands, slowing down production, stopping production overall. And we have this decision making point where we're like, do we slow down? We're growing so much. What do we do? And he was just like, I'll figure it out.
Starting point is 00:49:45 Like, this is the dumb, stupid, like, thing that everyone tells you not to do, that he's just like, nah, I'm just going to continue to try to grow it. And then that was our most successful year to date, 2020. Well, I imagine in the category, too, like, probably so many people were in that stuff at home. I wore it the whole pandemic because it's like, it's comfortable. It was so weird. I was wearing it. Yeah. We had, we made masks, like face masks for Coachella in 2019.
Starting point is 00:50:08 Mm-hmm. And it was, like, just like a fashion statement. And so when COVID hit, we were. the only place you could buy masks. We literally did it before COVID. Yes. Oh, Jesus. They were just like, yeah.
Starting point is 00:50:20 There's so many little weird things. There's so many little things that just worked for us, you know, for that. So then how are you guys and talk to me even like starting in the pandemic. How are you evolving the brands? Like how are you weaving it through to today? Like what, what are the struggles, the ups, the downs? Talk to us about like how you got here. I think the biggest thing through the pandemic was production stopped.
Starting point is 00:50:43 It used to take, it used to cost 3,000 to ship a container from China to here. And it was like 30,000 at the time. And four times the length. Yeah, like we can't do this. So we pivoted. Like we finally got all of our operations, all of our production dialed in China. And the second we did shut down. So now we had to pivot.
Starting point is 00:51:07 We're flying at L.A. Trying to find factories. We found some, but the margins are, we're paying a lot of money. money for a hoodie, right? It used to cost a fraction elsewhere. We go to L.A. And we had to do it that way. That was our only option. Side story on that. Remember when the Sioux Canal got all shut down? Oh my God. That's where our stuff was. Jay, you would put our lobe was on the boat. Your loom was stuck in the ice rollers. No, our loophers. Wait, the ice rollers sent to the ocean. I hate that canal.
Starting point is 00:51:33 To this day, it gives me a horrible feeling. People don't know what we're talking about. The people that were shipping. Yeah, there was like the boat got stuck there. Lowly goes next to the lube next to the ice rollers. All of our shit. Weston's hair went gray overnight. He was like, my Lou, it's stuck on a boat. So once the brand, well, I guess my first question is what, what's the first celebrity or influencer that wore your brand that you were like, fuck? Like, that is cool. Addison Ray.
Starting point is 00:51:59 She wore our stuff in a TikTok and we're just like. Yeah, but then can I, we can cut this out? Yeah, no, say it, say it. Then she caught. You always say we're going to cut stuff out and we never cut anything up. Okay. Addison Ray goes, and you guys don't have to say anything, we can go crickets here, but Addison Ray goes and copies the slogan because I listened to Wesley's podcast and you guys didn't say anything, but she copied, I love you say it back, and branded it on her shit.
Starting point is 00:52:28 Yeah. Yeah. But she got like annihilated for that, you know? Yeah. We actually felt really bad. Crazy. Like that's when we felt like when we knew we had some crazy community because we at the time had like 60,000 followers. She had 60 million. But was it like, was it like, was it an intentional thing? Or was it like, oh, I just wasn't I truly don't think it was her. I think it was her people, you know, running her business.
Starting point is 00:52:51 They might have even seen her wearing it and pulled the slow. Yeah. Totally. I think she was actually pretty innocent. Yeah. So what happened? The community attacked. Yeah. They're like, yo, you're stealing from this small Utah brand. So the next morning we wake up, how I found about out about it is we were on like Snapchat news. And then all these like e-news and all these other magazines saying Addison Ray steals from this small Utah brand. I mean, it was the best publicity we could have ever. We could have not paid for this type.
Starting point is 00:53:19 You could not pay for that. No. No, it was great. And I actually feel really bad for Addison Ray. Like, I really do. What happened with your sales that day? I mean, you don't tell specifics. Oh, they blew up for a while.
Starting point is 00:53:29 I feel like we didn't really benefit from that because of manufacturing. It was so shitty and we had no product. So the stuff that we did, we were like sending it out, but like it wasn't for sale, right? Because we were doing these drops where we do these collection drops and then they just sold out. And when it's gone, it's gone. And it's gone, it's gone. That was the thing that we started, the brand. We're like, okay, we're going to create this shirt and we're never going to run it again.
Starting point is 00:53:56 So you get it and that's it. No permanent collection. It's just. Exactly. But. We had to evolve. I love you say it back is the most like interactive fucking shirt. that we had to run it again.
Starting point is 00:54:09 It was like, I feel like there's stuff you have to have, but there's some stuff that you could just like. Totally. And that was one of them that we had to have because the world at that point, at that point, and even now,
Starting point is 00:54:20 we're so separated. We're so, like, disconnected that like this shirt, when everybody was like in their homes and we weren't connecting on like a, on an energy level, like the COVID stuff,
Starting point is 00:54:32 political stuff. It was bad. It was bad, but yeah, you'd wear this shirt and 10 random strangers would say, they love you. And then it wouldn't be until later that night you get home and you're like, oh, that's why they were saying, I love you because my shirt. So we're like, we got to run this. This is like a staple piece. And then that kind of like shifted how we are doing our business.
Starting point is 00:54:54 We want these interactive pieces texting when you get home. It's like it's not like we're creating something new. We're just taking something that's like relatable and people can connect with and it's happening. Like, people are connecting. I think what it doesn't, like printing a hoodie doesn't get me up it in the morning, right? I'm not like stoked about creating clothes, but what I'm stoked about is like there's real humans that are now creating their best friends from the community that we have. And it's real.
Starting point is 00:55:26 And it's like, it's happening all the time. And that's what like gets us fired up with the brand. How do you guys make up these ideas? Like, are we going to the middle of nowhere and doing some mushrooms and licking a toad, what are we doing here? This is not like a conference call. Like, how are we creating these things? What's the process?
Starting point is 00:55:49 Get real. There's been a lot of mushroom trips with you and I and the back of the day. Yeah. And then just my partner, like, she's so genius as well. She's like the yin to my gang in the way of, I'm so visual. and she's really good with words. And so it's like, hey, we have this idea for a summer collection or whatever. And then she'll come up with some sayings.
Starting point is 00:56:10 And then we'll take those in design and create a collection. But it's always in mind of like, how do we connect people or start conversation? We've got to talk to her again too. It's been a while since we've talked to Indy. It's been a few years. But she has been on the podcast. You guys can listen to that episode too. And when she came on the podcast, she was pregnant.
Starting point is 00:56:26 Yeah. And then all of that happened. She pulled a Kylie Jenner. She didn't tell her. people, you knew she was pregnant before the world knew. I knew, but then all of that happened where she had an early pregnancy and diabetes. I mean, that is like, that is so narly. I think we interviewed her and then it happened like right out. She almost died. She like got life lighted to the hospital and they're like, okay, we're, we got to deliver your baby months and months before. Yeah, that was
Starting point is 00:56:52 gnarly. That is so, so, so scary. So scary. But I will say the way the community rallied around her was really impressive in my opinion. And also just the way you guys have leaned into the community is so impressive. I mean, even they did this shoot, you guys, if you're listening, it's on their Instagram where it's all of your community came out to the middle of nowhere. You guys tell it. You guys tell it. You guys tell it. Yeah. So we had this idea of getting, we needed a lot of models for this shot. We were doing this drone shot with probably 70 or 80 models laying down in the salt flats. It's just this. beautiful spot in Utah where it's just all salt. There's nothing. There's no hills, no nothing. And we had 70 or 80 people show up to put on our hoodies and lay in salt for hours.
Starting point is 00:57:42 And you just pull from your actual, from your Instagram followers. Like you put a little. I just pull from it. I just feel like brand is dead. Like brands are dead. Everyone has a brand. And if you go on their Instagram, they all look beautiful. And their feeds are beautiful. But like, where's the soul? There's no feeling when I'm here. I'm like, okay, cool. These are beautiful photos, but I don't feel anything. And I think that's where I,
Starting point is 00:58:05 I think what I'm really good at is bringing experience to things, right? I care so much about the experience. If it's a T-shirt, I care about every single touch point, what the tag says, what the packaging is. It's not like just put it in a brown bag. It's like, hey, we have an opportunity to do something new or different. I feel like you and I are like very you are I think this about you long you are the female version of bronze honestly there's I don't like sometimes I tell Michael I'm like it's not even about the money like no it's not it's not not if every single touch point you just said it is not is not it I can't I don't I'd rather can't you don't know the way that this man talks about you Kay do you know that how many ice rollers he's bought from you no stop you know because I'm upset I'm upset I'm upset I'm upset I'm upset you're not I'm upset you're not I'm upset you're not I'm upset you're not I'm upset you're He looks at the packaging. He opens up the packaging and he's like, huh, he's like dissecting it. I know. Whoa. Whoa. Whoa. We're taking a long sauna tomorrow. So, uh, but it is a joke. He really appreciates that because I think it takes one to no one and he can see that you are operating at the same level that he's operating at where you genuinely care about every aspect of like the delivering of the product. But don't, don't. We, our type needs a partner that,
Starting point is 00:59:27 very specific. Me. I'm that. I am the Michael. I need to be handled. I'm like, what the hell are you doing? I need to be handled. Like maneuvered in the right direction or I'll be in.
Starting point is 00:59:38 No, I'll be in Allison Wonderland. You have to take him out of the room, shut the door and make some logistical calls and then bring him in and it's just good. Yeah. I know the thing is, I know what it's like to manage someone like him. And I do believe if we did not have the right partner in life, it can get too vague and too ambiguous and too I would be talking like
Starting point is 01:00:00 well maybe when they get it it comes down from a spaceship and the spaceship comes to the door and delivers it like I will go so and Michael's like Lauren like you know maybe we can't do the actual brown box it comes in in pink
Starting point is 01:00:15 with like I want like the tracking like the tracking thing to be like can the UPS man show up in pink and deliver it and sing it's song? You'll find a way. But yeah this but I think this is like speaking of like picking the right partner. I think if on my side, if I'm too analytical and I didn't have somebody to kind of like bring that creative side, I would also just be like in my head. Like it's too much. That's what I'm saying. Like, we need you. What would be a disaster? And I think, maybe this is, people won't like me
Starting point is 01:00:41 saying this. I think if your type and your type got together, it's a mess. No, no, no. Like, it's too, it's too much. It's like, we would kill each other. Like, you have to have that kind of like balance. I have, we have some really close friends who you guys would love high Gillian, how are you still and he is like so creative he's like you guys could you know probably go and take mushrooms and like end up gone for two months right like we wouldn't find you and me and gillian were walking ahead one day in new york and we're just like hey these two are supposed to be following us let's just turn around and like watch them and you just see them like talk they just keep didn't even look where i was going they didn't know where they're just walking aimlessly because i'm so used to michael telling me where
Starting point is 01:01:15 to stand what to do where i need to be what time when it's time to go because i just get lost like they were just going they just were wandering off and i'm like where are you guys going that they have no idea but Michael do you call yourself the dream killer are you the dream killer oh he's such a thing because I am the dream killer and sometimes I'm like don't just like don't make me be the dream killer just for a month I don't think I'm a dream killer as much as I'm like hey let's we let's refine that a bit and organize those thoughts right like because here's the thing I am her biggest fan and believe in everything she's doing and know like that it's the the potential is endless but I'm like let's channel it in an organized way so that people that are maybe not that can digest it.
Starting point is 01:01:59 Yeah. Right. Oh, you should have seen him with all the product ideas. I'm like, let's do a pink strap that hangs from the ceiling. The traction's your neck. He's like, Lord, we got to refine this, buddy. I'm trying to think of like an absurd product. Listen, also, like speaking of launching a brand and as you know, like you're trying
Starting point is 01:02:15 to speak to a consumer or a community in an organized way so that they can digest what you're putting out there, right? and it has to be understandable, right? She wanted to throw like, like, okay, we're in parenting, we're this, we're not, right? Nobody's going to know what the fuck we're talking about, right? We got to organize this, right?
Starting point is 01:02:32 A lonely ghost baby would be cute though. I know. Are you baby ghosts? It would be so cute. Oh my gosh, we're doing dog toys. Can you say that? Yeah. If we have to cut me.
Starting point is 01:02:41 We're doing all of it. We're doing events. We're doing music festivals. But you could do that now because you have a brand. Do you know what I'm saying? You guys did the cutest ghost grocery store. Talk to us about the experience. that you've done.
Starting point is 01:02:52 You guys, okay, this is it. This is like where I come in as the dream killer just a little bit. But like you have fun, you have now people in your life. Like this is where hiring, if you're going to own a business, the number one thing that we can just, just please learn how to hire the right people. That is it. Hire the right people. That is the only thing you have to learn how to do when you own and operate a business.
Starting point is 01:03:11 But you now have people in your life that will, that are that for you. So I don't have to be the dream killer. But ghost grocery was one of the just you hit the ball out of the park with that one. You can buy sweats out of a bread bag and it's just cute as it. Yeah, again, it's the experience. And we didn't invent like a grocery store, right? There's people doing that. And it's also something relatable.
Starting point is 01:03:34 It's something that is boring. And we're like, let's make it cool and let's make it on brand for us. So we have a grocery store as a retail space. And we have all these random products like ghosty charm cereal that like you get your t-shirt in a cereal box. or, you know, one of these daily, we call these the dailies, because they're just something you can wear daily. We have them in like a daily bread section and we've got a pharmacy. So if you want like an accessory or a lighter, I almost brought you guys one. But we would, we have these pill bottles and we write like, it's like an RX label and we put Lauren Bostic and put it on the thing and put the lighter and put it in the bag and staple it. And like, it's a full experience because that's what lights me up. It's like, yeah, we can.
Starting point is 01:04:21 could have just made a simple retail store and had our clothing. It would have been beautiful. It would have been branded well, but it's just boring as fuck. And everyone in the world does it. All right. I was away on vacation for two weeks. I am not the best doing my own hair. Well, a professional has just released its most luxurious hair care line,
Starting point is 01:04:47 ultimate repair. And it's this leave-in spray. I brought it on vacation. It's super luxurious. Smells delicious. And it repairs. hair damage in 90 seconds. This was so needed. When I do a slick back bun, I use like a wax to slick it back. But first, I always put on something that helps my hair become smoother. And also,
Starting point is 01:05:09 I always am like psycho about breakage. I don't want to put my hair in a bun, especially when I'm on vacation, and have all this breakage happening. So what I did was I used Wella Professionals, Ultimate Repair Miracle Hair Rescue. I sprayed it in my hair and used like a wax stick and then slicked it back and I felt really good that it was in the bun because the miracle hair rescue spray was like rehabbing my hair while it was in the bun. It was a real move. Their entire line includes AHA, which rebuilds hair bonds from the inside out and omega-9, which replenishes outside layers. So that's why my hair was feeling so smooth. So that's why when I put it in the bun and I would take it out, my hair would feel so smooth after. It's vegan, cruelty-free,
Starting point is 01:05:52 dermatology tested, safer colored hair formulated without artificial. dies and you guys the best part the omega-9 i'm telling you that's really going to target the outside of the hair fiber so if you're going to do a bun make sure you try some of this leave and spray it's by well of professionals which has over 140 years of experience and it was originally developed for professional use so you know it's good and now it's available to you of course i have a code you can purchase ultimate repair miracle hair rescue at olta now you can also go to wella dot com that's w e l-l-a dot com to learn more My big thing in my life is saving time. Anywhere that I can save time I'm about. And let me tell you how to save time when it comes to your workouts. Al-Mo move. It's a streaming on-demand wellness platform that features yoga, fitness, meditation, and so much more from one of my favorite brands, Allo Yoga. You've seen Allo Yoga everywhere. You guys, these studio session classes are going to inspire you to take it to the next level, body, mind, spirit from the comfort of your own home. It's beginning.
Starting point is 01:07:01 to advance. They have yoga, bar, Pilates, cardio, hit, all the things. They also have relaxing guided meditations, sound bath, and breath work. So it's like everything in one. And here's the thing. It's fresh new content. They have like over 100 new classes at it every single month. So they're very efficient with how they run this. And I just feel like it fits in the schedule. If you're home and you want to do something on demand, it is incredible, especially if you're a busy mom like me. You should know it's not just me that's loving Alamoves. It was voted best wellness app of by InStyle magazine and Best Yoga app of 2003 by Women's Health.
Starting point is 01:07:36 For a limited time, Allo Moves is offering our listeners a free 30-day trial, you guys, plus get this 50% off an annual membership. But you can only get this by going to AlloMoves.com and use code Skinny in all caps. That's A-L-O-Moves.com and all caps code skinny to get a free 30-day trial plus 50% off an annual membership. AlloMovs.com code skinny, all caps. Allo Moves.com, code skinny, all caps. Quick break to talk about top golf.
Starting point is 01:08:10 For years, people have asked me if I golf. I love golf, but it's a big commitment of time and energy. I don't have all this time to get on the course, get the clubs, do the whole thing, sit there for hours and hours. Which is why I love top golf. Because it's golf, it's not golf, it's top golf. What I love about top golf is it's casual, it's fun, it's for everyone. Anyone looking to have a good time and get out and do something different, you can bring groups or you can go on a date, If you are of the competitive nature, you could take it up a notch, it doesn't have to be so casual.
Starting point is 01:08:38 They have a system there where you can keep scores, keep track of who's winning, keep track of who's doing the best. We've even brought our company for company outings and happy hours. It really does have something for everyone. And like I said, it's completely casual and not overwhelming. If you don't golf, it doesn't matter. Everyone can play it, like I said, even if you've never swung a club. It's all fun, no pressure, it's comfortable. You can relax and play.
Starting point is 01:08:57 You can order food and drinks. It really is just a great time. So if you're looking to change up your routine and do something different on your night out or day out, This is your answer, TopGolf. What I love about it is also outside, but with the comfort of being inside. So try something new, have some fun, get a little activity in with TopGolf. If you are of the competitive nature, you could take it up a notch. It doesn't have to be so casual.
Starting point is 01:09:16 They have a system there where you can keep scores, keep track of who's winning, keep track of who's doing the best. I know we did that with your media and everyone loved it. So you can keep it casual, you can keep it competitive, you can have some food, you can have some drinks, go on a date night, go solo, go with a group, go with a company. They got something for everybody. Top Golf. So check it out.
Starting point is 01:09:31 It's golf. It's not golf. It's Top Golf. download the app, book of bay, and come and play around. Also, you has did the Halloween thing. I'm sitting on the edge of my couch. Oh my God, I need to move to Utah. I'm like, I need to move to Utah.
Starting point is 01:09:50 It's like, our business are terrible. Throw them away. No, I want to like go and like experience these. It's the best experiences of any brand I've ever seen. So talk about the Halloween. Okay. So our name is Lonely Ghosts and Halloween is our Christmas. And so we just want to.
Starting point is 01:10:07 And I love events because events are full experiences. It's like how it's set up. What are you listening to? What does it smell like? How do you meet your friends? You go somewhere with them. Yeah. So we teamed up with a local haunted forest.
Starting point is 01:10:22 They've been doing it for like 30 years. And we're like, hey, can we use all of your employees and just skin it and have it be the lonely for us for one night? You know, instead of trying to do all the operations. And so they're like, yeah, let's do that. And so we, on Halloween two years ago, we put up tickets sold out. Within like what, an hour? An hour.
Starting point is 01:10:44 We had thousands of teenage girls flying by themselves to Utah to go through a haunted forest because they knew they would meet someone to go through the forest with. Like, just to see that was bananas. But we did that two years ago. And then last year we did a Halloween party. up in Salt Lake and then this next year we're trying to do an event down in L.A.
Starting point is 01:11:11 for Halloween. Yeah, just keep that rolling. So how do you think that you'll evolve the brand over the next five years? What is you guys like, can you give us a little bite size of you guys' conversations behind the scenes? I think I want to go into real estate.
Starting point is 01:11:27 We wanted to do this thing called Ghost House where we would buy these homes in rad spots, like a Park City house in the woods. and Palm Springs House and all these different, you know, spots that people could go. And then we would open it to our community. Maybe they'd get a discount code. And then we started thinking, well, if we could go buy motels and redo motels, then we can get 20 different people to stay one night instead of just a group taking over the house.
Starting point is 01:11:57 So I really want to like, I want to do that. I think that it's authentic to us. I love hotels more than anything. Like I love going and saying, A hotel with a zip up song with a labia in it. Love it. What more do you want? What more do you want?
Starting point is 01:12:15 I think events like music festivals, I think even just like getting people together to have panels and just we I really want to bring value to people if that's like, hey, this is how we meditate or this is how we do breathwork and just kind of open that up to our community. that's really where I want to you know take this this brand and then so just more experiential
Starting point is 01:12:38 and just reinforce yeah in the flesh get off of the digital shit like I'm over it I'm over the phone I throw it across the room at 730 it's across the room and I don't touch it till 11
Starting point is 01:12:50 I don't want to delete Instagram every night I delete it every single night and then by like 2 o'clock the next day I'm like okay I'm ready I'm Jones in for some Instagram but I have to re-download it every single day you're like, yeah. But if it's on my phone, I'll just look at it. But if I have to re-download, it's kind of like an issue. Just like stop with the digital platforms except like listen to all the podcasts. Don't like that's important.
Starting point is 01:13:09 The podcast is 100%. Don't forget. Don't forget to listen to the podcast. There's so much value in podcasts for real. So how do you intertwine what you're doing with your podcast and everything you're working on with Lonely Ghost, Brono, Indie? How do you guys all is it like? Like how do you manage all this? It's a lot. It's a lot. Well, I've taken a major step back. Like I was, in the weeds with Lonely for a long time. And then it was COVID and I was homeschooling all my kids. And I started the podcast. So it was just too much. Yes, I was homeschooling all three kids while I was doing the podcast while Lonely was scaling. It was too much. So I haven't been involved in Lonely for, I'd say, almost two years now. Like I totally took a step back. But it's like how I am with your media. I'm not involved. Oh, I know. I'm involved. I know. I'm poppiteo. Throw a match past the ketchup. I know all the things, but I love that I don't have to be involved.
Starting point is 01:14:05 My favorite is like a little like a little whisper and then I like go in the other room. I'm like, that's not what I would do. I have finally said to Bronson, I'm like, Bronson, have I ever been wrong? Have I ever been wrong? So my words, I choose them very wisely and I'm sparse. I say little. But when I say something, it carries weight and I know it. So I don't abuse my power.
Starting point is 01:14:25 But I know, you know. You know. Yeah. So it's life of a way. Life of a life. Lauren, you are not sparse and you say way too much all the time. That's not true. You talk way more than me.
Starting point is 01:14:35 You know that you guys are some of the first people that ever told me about breath. I don't remember where we were. I sent you a video. I remember being like, Lauren, you got to talk about this. This is Wim Hof. Yes. You sent me the video and then you guys told me you did a breath class where you guys got high. Yes.
Starting point is 01:14:54 Off air. So you guys are super. into like sauna, cold plunge, all the things. What are the things that you guys do on a daily basis to like stay healthy? We do, I mean, literally we do naked yoga sauna sessions where it's like, because then you just jump into like you're sweaty. So listen, this is our sauna session and how you have a sauna. Have you not done this? No, I've never done this. You have to be naked. You 100% have to be naked in the sauna. Have you never done this? Let me tell you what's going on in our house. We have all sorts of people in there right now. And I think if they saw me balls out in the yard. Like who? Like you like,
Starting point is 01:15:24 like people like people, like people, not children. Like people. Like people. A nanny? Like a nans. Yeah, but then there's also people around. Nanny Weston's in the guest room. Okay, you can't do it naked. No, tell us about naked yoga. I'm still on this.
Starting point is 01:15:35 It would be. I'll try it. Go ahead. Just give it a nice. Okay, so like you, I have this. This is an Amazon thing too. It's ginger oil. Ginger oil.
Starting point is 01:15:44 So you put ginger oil all over your whole body. You do the dry brush. Okay, you do the dry brush. You do the guasha. You do the face thing. And then you just do like, I do a workout. Ice roller. We always have your ice roller in the damn thing.
Starting point is 01:15:55 Every freaking day. We do the ice roller. So I have like bands and just eight pound weights in my sauna and you have to get naked because you're so sweaty and oily that it will ruin your bathing suit. So that's where the nakedness comes in. You cannot gwash all your body with a swimming suit. Okay, but I have a barrel sauna. So I don't know how I can move. You're going to show me this tomorrow.
Starting point is 01:16:13 I'll show you. There's a way. I have figured it out. I will show you this. You probably have more room in your sauna than we do in ours. Really? She's doing full naked workout. But is it a flat surface?
Starting point is 01:16:23 Because we have like the, it's a. Oh, it's going up on the sides. Yeah. Yeah. It's a barrel. It's a circle. Yeah. You'll show us to me. I will figure it. But if the bottom is flat, no? Yeah, but you'll see. There's like, we'll see. We'll see. Okay. So you just got to do a little band workout. Like I work out. I'm not kidding.
Starting point is 01:16:38 You Brons and I work out for 15 minutes a day. Then we do some stretching. We hop into the cold plunge. We start our day. That's it. I'm not going to the gym. I'm not working out. I'm not doing any of this stuff. I do a 15 minute band, free weight, naked yoga, sauna session. And that's it for wellness. And then you do cold plunge every morning? Every morning. How long do you guys do it? I don't do it every morning. Do I need to do it every morning? I think it really helps. Just the 11 minute a week type of thing,
Starting point is 01:17:03 Humerman's been talking about. I've been doing it a couple times a day. I'll do it in the morning because it just gets me like my head space right. But then if I feel like I'm stuck where I'm like cloudy, I'll just go get in and. You and I are so similar though. When he's talking, I get cloudy too in that ice bath.
Starting point is 01:17:24 It's like a drug addict. It clears the wind shield. Wait, how long do you go in when you go in? Two to three minutes each. Okay, so I'm thinking like when I was texting you today, I was like almost going to say like if you guys are up for it because you know some people are like I don't want to do this. So I should have been like this is just another fucking fart in your day. Yeah. Like I needed to come over this morning to like get get there.
Starting point is 01:17:46 Yes, we had to do the shower and it's just not the same. Oh, you guys could have come over this morning too. Cold showers stop. I didn't realize. They're harder than ice baths. Wait. So this is the protocol. call we're doing tomorrow.
Starting point is 01:17:56 Okay. So I'm going to give them mine. You can give them yours. Well, it's the same thing. It's just like she tries to win by doing an extra minute. This is not a big deal for them. Three minute. Okay.
Starting point is 01:18:07 15 minutes, three minute, 15 minutes on a three and a half minute. That's not really. That's like your whole week in a day. So I talked to my friend Andrew. Hi, Andrew. I texted him about this and I was like,
Starting point is 01:18:17 okay, the protocol you're saying 11 minutes and 57. And the whole thing why I don't do what Lauren does is because I actually think what Lauren does becomes easier. If you get so used to it and you're bringing it so intensely. So fast and aggressive. I'm being honest.
Starting point is 01:18:31 Like the whole idea is like, I don't want to get acclimated to the cold. So Lauren goes longer and more intense. Hers is easier. No, because she goes in there too long and I feel and then she's like, oh my God, I don't know what's going. And she gets all fucked up and she can't do the workouts. You get all fucked up. Wes is coming tomorrow.
Starting point is 01:18:46 Uh-huh. And Wes is a real bitch about it. Oh, I can't wait. But that's the protocol we're going to do. I have a funny story about Wes and Michael. Three minutes is, I don't feel like you get the benefit. You guys, listen to this. What's the funny story about what?
Starting point is 01:18:58 Michael Bosting, I get a text. This is like two months ago. I get a text and it is like, we will push through on this. I don't even know. It's very businessy and very direct. Oh, was it me to you, but I actually sent it to you. He thought I was Weston Mitchell. He thought I was Weston.
Starting point is 01:19:11 And I, and it's like on a text read with someone else. And I'm like, he's fucking texting me. He thinks this. But I'm just letting it play out because I like want to see Michael Bostic in this like boss man. It was intense. It was intense. Oh, how much ego can you drink? And his muscle.
Starting point is 01:19:25 I was like, at some point there was like a follow-up question. I was like, I got to tell him. Did I ever correct it? Yes, because I said, hi, this is Wesley, not Weston Mitchell. And you were like, oh, fuck. And I was like, whoever this is about, whatever it is about, just say yes. This is like a gnarly. We will talk about this tomorrow.
Starting point is 01:19:46 Whatever it was. Hold on. I'm going to pull it up. I wonder what it was. Oh, he saves this text message is I delete mine. I can't do with that. I can't. You delete your text?
Starting point is 01:19:52 I can't. I'm too, I have, I get too distracted. if I don't have it off my to-do list. Oh, my, yeah. No, but it was good. I'm excited to do this tomorrow with you guys. It'll be fun. While he's looking up his text messages in his archive,
Starting point is 01:20:05 I want to know about your podcast because... Oh, I know what it's about. I'm reading it now. Is it intense? Was I reading into it correctly? It wasn't as intense, but it was with legal stuff, yeah. Oh, see, it sounded very important. Yeah.
Starting point is 01:20:18 It was. It wasn't something bad. It was just like, it was legal, like, back and forth work. I've listened to your podcast multiple times. You've opened up a lot about plant medicine. spiritual awakenings. You also recently, something that I listened to was like you owned sort of the space that you're in and you said that you're going to stop feeling guilty or mad at it, but you're just going to embrace it. Can you talk a little bit about that? Well, I realize I'm just
Starting point is 01:20:39 been fucking pissed off for like 10 years, but not allowing myself to be angry. Like there was this stigma that I had with like an angry woman that just was never okay for me to be. Like I should be grateful and I should be, I'm blessed and all my kids are healthy and I should be happy about all of that and I am, but I was also, there's this underlying tone of just rage that I've been going through that I have never felt, and not because anyone else is around me, like, don't be mad, you can't be mad. It's like very much a personal thing where I didn't allow myself to be like a healthy enraged, fuck you person. I bet you a lot of that and tell me if I'm wrong, but it has to do with the religion that you grew up in constantly suppressing everything. It seems
Starting point is 01:21:22 like that religion is very... It comes up and out. So I've been processing it for like a long time. And you talked about the plant medicine part. That has been such a tool in Bronson and I's tool belt. Like really, we come at the plant medicine thing with like a healthy approach, a lot of respect. It's blowing up right now in a way that really actually freaks me out. Like I think that it's lucrative.
Starting point is 01:21:44 I think that people are excited about it. And I think they all want to jump into this space. And to me it's just terrifying because the way that we've always done this is like, through a true blue shaman in from a line like lineage where they live where they're from and we get a lot out of that and now it feels like every willy-nilly I mean in Utah specifically like people are just doing it in their basement like every single weekend so it's we love it and we also want to speak to like a healthy approach and do a lot of research when you say plant medicine are you talking shrooms ayahuasca what are you talking I do ayahuasca that's like my medit I call myself a student of that medicine meaning like I'll
Starting point is 01:22:21 go back to that probably till I'm dead. I just did seven nights just three weeks ago. Holy shit. Seven nights in a row, you guys. It was you got to tell me where you go. You got to give me the info on there. I will tell you seven nights in a row in a row. Yeah, this is like an immersive program. Like I've worked my way. Were you with her? No. Yeah, that's what they say. They say don't go together, right? We did though. We did a couple years ago and did four nights and Iowasca is not Bronson's medicine. It's a little spicy for you. Yeah. It's so it's heavy. And it's like it's I'm such a feeling guy and I just want to be like feeling good and ayahuasca and I don't like purging. And like that's a big thing for ayahuasca. And I, I'm more in my head about how I feel than actually like
Starting point is 01:23:02 what I'm processing. It's huge and I'm sure I'm going to do it again. Muscle. Cilocybin is your thing. Is my thing. Yeah. Have you looked at Toad? Bufo? Yeah. I've done combo and then we're doing this. It's the female version of the Toad called Verola. Have you heard of that? Uh-uh. So yeah, it's like the female Bufo. What does it feel like to lick a toe? I haven't licked the toe. They burn it into your skin. Oh, excuse me. They burn it. Yeah, they burn it. Yeah, they burn it. Okay, Lauren, out of anyone I know, you would be so about this. I'm not kidding. Like out of, you just need to come to Utah with my people who are vetted, who are like really good at this. Oh, I'm going on a trip to Utah. We have some things to do. You would love this. The benefits are out of, I did it. Okay, this is like my caveat. Like,
Starting point is 01:23:43 I lost 10 pounds after the first three rounds I did. Why? It cleans your whole body. system from your hormones to your gut to your lymph every system in your body it clings it purges wait how long does the high lost you're not high at all it is a purge like you are like throwing up into a bucket you feel like shit your face blows up have you ever seen people who do combo uh-uh well you you text you need to show her that photo you took i'll take i'll show you my face you look like you you will get a you need an ice roller you need a nice roller you look like your old version of yourself Like you blow up into an old lady version of yourself. So it purges everything.
Starting point is 01:24:20 And you're supposed to do it three times within a 28 day period. So you're hitting all the hormonal cycles for a woman. And nothing in my life has changed. My health and wellness more. Same. So we have to make a trip to Utah to do some very important business. And we will be going without children so I can get boo fud. How do you say it?
Starting point is 01:24:41 This one's combo. I love you, but I think that might be a solo trip for you. That's fine. I'll go, can you do it again or no? No, I do it. I do it about three times a year. Okay. Yeah. I'm, I'm going to plan it around like, so there's no high. No high at all. This is not like plant medicine. You're not tripping out. It's 20 minutes of the worst flu-like symptoms of your life. And then you just need to go home, take a nap. I'll be your doula. I'll take care of you. You'll just sleep the rest of the day. Huh. And then you're, and then the next day you wake up, you are like your 11-year-old version, like bright-eyed, bushy-tailed, like energy that you have not experienced in 25 years. What is it actually doing to you? So people call it a poison and it's really unfortunate because it's not a poison.
Starting point is 01:25:21 It's a poison if you ingest this. So it's from a giant monkey tree frog and it's like the poison from that frog. And if you ingest it, it is poisonous. But if you burn it into your skin superficially, it's just peptides. They have, there's more peptides. When you say burn it into your skin? So they take a little stick and they burn marks into your, it creates like a channel, like an opening into the lymph. and then they take the combo and they rub it on the superficial wounds and it gets into your bloodstream.
Starting point is 01:25:49 Is it hurt? Yeah, yeah. Yeah. Wait, so there's more peptides what? There's more peptides in this than they have names for. And so if you do peptide therapy, like chiropractors are doing this, it costs $8,000 for like a series of peptides. This is also $600 and there's more in this than they have names for. Peptides?
Starting point is 01:26:07 No, Lerner, don't, you always try to. Peptides give you skin tags? She tries to read. Peptides? No. I don't have skin tags. No, Lauren. Lauren, you are the last person to speak on peptide.
Starting point is 01:26:17 What is a peptide, Barn? I don't know anything about it. I'm being self-aware. I don't know anything about it other than I know because I know about skin. It gets a skin text. This one won't, not the giant monkey tree. No, that's what I'm doing the majority of monkey. I will not let you speak on peptides on the show without somebody because you have no
Starting point is 01:26:34 idea what a peptide even is. Okay. If there's a penis growing up your day. What is a peptide, Lauren? I don't know what peptides are. I just know they get a. You have skinned? I know what they are.
Starting point is 01:26:45 It's a short chain amino acid and it creates collagen. So this is, yes. I know my shit. And it might cause skin tags when gone through a chiropractic. But not if they burn it into your skin by a shock. No, no, no. Not what you're doing. Not what you're doing.
Starting point is 01:26:59 The synthetic peptides. Not what you're doing. Good. Okay. If I get a skin tag, you're the first person I'm texting. Holy shit. I am my own. No, no.
Starting point is 01:27:07 I don't think the natural way is giving the skin tag. I don't think so you're. I might have a brain hemorrhage if you keep talking about peptide. On that skin tag. No, can we do, do you guys want to do a code or do you know, I don't even know if you do codes. Do you do codes for Lonely Ghost? Yeah. I mean, we've never done one, but let's do one.
Starting point is 01:27:23 You want to do a code? Yeah, let's do it. Do you want to do it on one sweater? Do you want to do it on a hat? What do you want to do it on? Let's do it on the whole website. Oh, that's really nice. Yeah, because what if they don't like the sweater?
Starting point is 01:27:34 Can we call it skinny ghost? Well, then fuck bad. I was just going to say skinny ghosts. Let's do it. That's good. Skinny ghost, you pick the percentage. 20%. Wow.
Starting point is 01:27:43 I'm going to use that code. I have to tell you too. I'm such a big fan of all the sweaters. Everything that you guys send me, I love. Michael put on the short, the short cashmere shorts. How to take those off in? His balls were tucked up to his belly button. There might have been a few skin tags.
Starting point is 01:28:00 Oh, not on the ball. This is why she's so aware of them. No, there's not skin tags. There's no skin tags. Michael doesn't have a skin tag. She read one article about someone and now she's like, you never do peptides again. Not true.
Starting point is 01:28:12 I've done my own research. Have you not done any fucking research? So I'm obsessed with your sweaters. You guys, I love them. I wear them all the time. I think they're the best sweaters. They're so comfortable. They also wash well.
Starting point is 01:28:25 So go to lonelyghost.com. Co. Lonely ghost. Look at you guys. Youthful Gen Z. God, damn it. We want the calm. No, I like the co.
Starting point is 01:28:36 Lonelyghost. And use code skinny ghost, 20% off their whole website. And can we do a giveaway of YouTube's favorites from the site? Yes. Yes. Yes. Well, mine's this. No, from that. Well, yeah, we can give away balls too. We'll give away. That is for you. That's, I'm getting both of you. Both of you. I almost bought this the other day. Stop. And then I thought maybe you'd be nice and other. Why would you guys? Don't buy anything.
Starting point is 01:28:58 Just text me. Okay. Just text me. Thank you. The only balls you want on your face. Yes. See, this is what he would dissect. Only balls you want. And the, yeah. But I got to give you new ones because this is slightly faded in the sun and I can't do that. Okay. So anyways, we're going to give away pink balls, the skinny confidential. pink balls, but can we give away like a couple sweaters from, okay, okay, you guys can pick the sweaters. All you have to do is follow at Lonely Ghost on Instagram. And then tell us your favorite part of this episode besides skin tags on my latest post
Starting point is 01:29:27 at Lauren Bostic. Where can everyone find you guys listen to your podcast, all the things for Lonely? Okay, Lonely Ghost. We have the handle for that. So that's great instead of just not.com. And Brano, B-R-O-N-O is where you can follow me. Mine is Wake Up with Wesley on Instagram, and that's my podcast name too. Right now I'm taking a break.
Starting point is 01:29:47 I just finished season two, so season three should be out next fall. I like the breaks, and I'll tell you why. It's nice, like, absence makes the heart grow fonder. So it's like a break, and then I'm like, I want more. You know what I mean? Everything starts stinking after three days. That's like a husband, too. It's like, I'm trying to have a right right right now.
Starting point is 01:30:04 Make them want you. That's my secret sauce. Like a three-minute ice bath. Thank you guys for coming on. Anytime you guys want to come on, hands down, you are welcome. Thank you. Thank you. We love you. We love you. We are doing a lonely ghost giveaway. I might enter myself. All you have to do this time it's a little different is tell us your favorite part of this episode on our YouTube channel. So go to our YouTube channel. Check this episode out and just comment below. We will pick a winner to win some fun Lonely Ghost and make sure you're following them on Instagram at Lonely Ghost. Also, if you loved Wesley and Bronston and you can't get enough, we've done three other episodes with them and they also have been. on the blog. We'll see you next time.

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