The Bossticks - Dana White: A Winner's Mindset On Business, Health, & What It Takes To Get What You Want In Life

Episode Date: November 10, 2025

#906: Join us as we sit down with Dana White — President & CEO of the UFC and one of the most relentless entrepreneurs in the world. In this unfiltered conversation, Dana reveals what it truly takes... to win — from building the UFC into a multibillion-dollar global powerhouse to transforming his health and managing high-stakes pressure. He opens up about his leadership philosophy, how he handles stress, his views on success and discipline, and why mindset separates the greats from everyone else. This episode is a raw playbook for business, performance, and life from one of the most driven people on the planet.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Dana White click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194.   This episode is sponsored by The Skinny Confidential Wear with intention. Wake up with ambition. Shop The Skinny Confidential's latest drop - The Fall Edit, featuring Uniform and Blanc. The limited-edition Mouth Tape made for those who take their beauty sleep seriously. Available now at https://bit.ly/TSC-NEWNEW.   This episode is sponsored by BetterHelp Our listeners get 10% off their first month at http://BetterHelp.com/SKINNY.    This episode is sponsored by Nutrafol For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to http://nutrafol.com/skinnyhair.   This episode is sponsored by Hero Bread Hero Bread is offering 10% off your order. Go to http://hero.co and use code SKINNY at checkout.   This episode is sponsored by Prolon For a limited time, Prolon is offering listeners 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit http://ProlonLife.com/SKINNY.   This episode is sponsored by Kion Go to http://getkion.com/skinny to save 20%.    This episode is sponsored by Neiman Marcus If you're looking for gifts that are guaranteed to surprise and delight, head to Neiman Marcus.   This episode is sponsored by Minted Bring your traditions to life with independent art and design this holiday season. Use code SKINNY for 20% off Minted Holiday Cards, Gifts and Wrapping Paper at http://Minted.com.   Produced by Dear Media

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Starting point is 00:00:00 The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.
Starting point is 00:00:23 Hello everybody. Welcome back to the skinny confidential, him and her show. Today we have a legend of a guest, someone who needs very little introduction. is Dana White. Dana White is the president and CEO of the UFC. He's a meta board member and prominent American businessman. He's known for transforming mixed martial arts into a global sports phenomenon. And he could not have been a nicer host. Lorne and I recently flew to Vegas with our team to record this episode in person with Dana. And I was blown away not only by the conversation which you're about to hear, but how incredibly kind Dana was. Not only to Lauren and I, but to everyone
Starting point is 00:00:57 that came with us. The entire crew, he spent almost an hour after the show taking us all around, taking pictures with everyone, showing us the headquarters of UFC, giving us some merch and some gifts, all sorts of things. And here's the thing. We've met a lot of successful people doing this podcast. Not everybody always has the grace that Dana has. So for me as a fellow entrepreneur, it's no surprise that he has reached the heights of success that he has. He was graceful. He was nice. He was impactful. And the conversation was powerful. With that, Dana White, welcome with the Skinny Confidential, him and show. This is the skinny confidential, him and her. We got all different kinds of questions. All right. And we have a mutual friend, Gary, Breka. Oh, yeah. I love Gary Breka. The best.
Starting point is 00:01:39 Yeah, he's been on here twice. And I feel like now, though, anytime there's like any ailment with anyone, which is like, Gary, what do you? I know, but everyone does that to him. I feel bad. Yep. I do the same thing. I do the same thing. He is so legit. And so from, I mean, I could tell you a wide range of family and friends that this guy has saved and, you know, including my 81-year-old mother-in-law. That's so cool. Yeah. So good.
Starting point is 00:02:02 Yeah. And so legit. How did you guys originally get connected? So you guys probably too young. You ever hear of Casey Kasem? Yeah. He was on the radio. The big radio guy.
Starting point is 00:02:11 So I've been friends with his daughter forever. Her name's Carrie Kasem. Okay. And she's what I used to call a hippie. Okay. She's into all the, you know, alternative medicine and all that shit. I didn't believe in any of that stuff. So for me, like,
Starting point is 00:02:23 When I talk about Gary Brecker, I'm so over the top that people think I'm being paid. Not only am I not being fucking paid, I'm paying him. Shit loads of money, okay? And she was like, you got to meet him. I'm telling you he's going to change your life. He's all this stuff. I didn't even want to meet him. Like, I am not interested in this.
Starting point is 00:02:41 I, you know, and then COVID hit. And if COVID didn't change your mind about modern medicine, nobody can help you. You can't be saved. Good luck to you. So I met this guy. You know, and he would make these claims. Like the first day I met him, he hits me up and he says, hey, I'm in town. You know, Carrie wants us to meet.
Starting point is 00:03:00 Should I come by? I said, ah, you don't want to come by today. I'm really sick. And he says, well, how about if I come over and heal you? And I laughed. I said, all right, come on over here and heal me. He came over here. He gave me an IV, oxygen and all this other shit.
Starting point is 00:03:17 Two hours later, I was 100%. Like, whatever I had. But he knew the right supplements to get. of you literally gone in two hours so then that that started he my son's 21st birthday was in miami he said well you guys are going to be down why don't you let us do ivs for you guys while you're down there you know because we're going to be drinking but i said yes to it then he comes in and he says let's take your blood and test your blood did the blood and then he literally flew out here with my blood work walk me through my blood work which was all really bad and he said give me 12
Starting point is 00:03:53 weeks, I'll change your whole life. I guarantee it. It didn't take 12 weeks. It took like six. By six weeks in, I was absolutely converted and I was in. And he did everything. He said, he's not, I've been, listen, I got great health care. It's not like, it's like when I talk about this stuff and I see the comments online, my thing is always this. I'm not fucking asking anybody to do this. I don't give a shit if you do it or don't do it. I'm just, you know, I know what I went through and I have great health care and I can go to LA. I flew to Germany one time for stuff. You know, I can go to the best of the best. None of them could ever fix anything. All they would do is put me on pills and then, well, let's try this pill and changing up the pills. And then before
Starting point is 00:04:39 you know it, you're taking a handful of pills every day and you still feel like shit. Wow. Gary Breka healed everything that he said he would heal. And he said, give me 12 weeks. It took six weeks. The other thing that that a lot of of men deal with and have trouble with this sleep apnea and snoring, right? So I went to, I did all the sleep studies where you go in and they put the, you know, the stuff all over your body, you sleep. And then, and then when you leave, what do they do? They give you a CPAP machine, right? So you take this CPAP machine, you got to put this mask on your face, which I could never sleep with, right? I'd sleep for 10 minutes and rip the thing off. So then I went through 50 different masks
Starting point is 00:05:21 And Gary Brecki got rid of my snoring. He got rid of my sleep apnea. You know, and I tell people all the time, if you don't believe what I'm saying about it, then strap that mask on your big fat face and try to go to sleep and good luck to you. You know what I mean? It's like it's not like I'm begging people to go see Gary Breck and don't go see Gary Breck. Who cares? But I'm telling you, he is a guy that does what he says he can do.
Starting point is 00:05:48 You know, my legs were so messed up. Like they hurt to the touch. I had a hard time tie on my shoes because my legs hurt so bad. And he told me exactly. This is the other thing that's impressive about him. He'll do your blood work, right? Now, when you go see a doctor and you're telling them what's wrong with you, they want to see your medical records.
Starting point is 00:06:06 What have you done? He doesn't have to see anything except your blood work and your gene test. And he'll tell you exactly what is wrong with you without you telling him what's wrong with you. He told me my legs are like, I have a gym in here. And I have this part of the gym that are called death row. And it's all the nastiest leg equipment that exists on earth. And we do legs once a week on death row. I couldn't even do that stuff when I was younger because my legs were so messed up.
Starting point is 00:06:36 Now we destroy my legs in there on death row. It's just Gary Brecker is a guy who, if this guy called me today and said, hey, I got this new thing. It's great for you. When you wake up tomorrow, put pepper in your eyes. I would literally do it the next morning. morning when I woke up. This guy has delivered on so many things and with lots of different people, not just me. Older, younger, my age. What does he do specifically? Does he give you a supplement
Starting point is 00:07:02 list? Is it like IV? Like what is it? What are the tools he gave you? Yeah. So the first thing he said to me is like, listen, if you do what I tell you to do for 12 weeks, I'll change your whole life. He goes, it's going to be hard. And I'm like, no, I won't be hard. When I set my mind to do something, I do it. So we know. We know it. We got that. So we got in there. and I started doing it to the letter and six weeks. I felt every, I felt all the differences. Now,
Starting point is 00:07:27 he had me on supplements. Okay. He had me on keto diet and I do the, the ozone every week. They come in. This vein is like, I look like a heroin addict here, but I do literally every week,
Starting point is 00:07:41 they come in and do the IV, the exosomes, ozone. I do all that stuff every week. And he started to wean me, off the prescription pills that I was on, you know, for blood pressure and thyroid and, oh, I was doing the $10,000 cholesterol shots on the stomach, all that bullshit. I was on all the bullshit, you know, that the doctors sell you. And I'm on no prescription meds now.
Starting point is 00:08:11 I'm only on supplements. I thought with thyroid, it's like almost impossible to get off. That's incredible. They say the same thing with blood pressure medication once you start, right? Yeah. And I started the blood pressure medication. So to my sister. My sister was on blood pressure medication at a young age.
Starting point is 00:08:24 My sister's a nurse. My sister's off all that shit too. Gary got her off all of it. So Gary Breka, you are legit. I am. He's so legit. Yeah. The guy, not only my life, but other family member, I'll give you an example too.
Starting point is 00:08:39 So I go on this motorcycle trip every year with my family and friends, like my cousins and some of my friends. And we pick a destination. We did Colorado this year. And we literally ride 150, 200. miles a day on the bikes for seven days and my my cousin who's like a brother to me wasn't feeling well and before the trip and he was starting to have numbness in his arm and his hands and stuff and I'm like you know what I'm going to send him to I'm going to send him out to what's the place here in
Starting point is 00:09:10 Arizona the mail right the mail clinic I think sent him out there for three days did all the testing they didn't know what was wrong with them so I felt better They're like, oh, we don't know, we don't see anything. So we go on the trip. Every day he starts to lose more of his right or left. I can't remember what it was. And maybe it was the left. It was the clutch hand.
Starting point is 00:09:33 So obviously I had to stop riding because I'm like, listen, I'm no doctor, but I think this guy's about to have a stroke. So finally I called my assistant. I said, you know what? Send all his blood work to Gary Breka and ask Gary to look at this thing. Now he's been at the Mayo Clinic for three days doing studies. They have no answers for him. I shit you not.
Starting point is 00:09:53 Gary Breckett calls me back in 30 minutes and says he's got Lyme disease. He's got Lyme disease. I don't know how the hospital wouldn't. He's from Maine. He's from the Northwest where all there's that. Gary put him on a protocol. Three days later, he was back on the bike riding and feeling great. There's so many stories I could tell you like that with family and friends that, you know,
Starting point is 00:10:15 finally I get to the point where I'm like, send the blood work to Gary. Damn. Yeah. Gary, I got to get my blood work to you. Well, he's been sending that, he's been asking us to do the swabs for forever. That's your got, he's also the gene test too, right? He needs to know if you have the mutation. I'm so scared of getting your blood test.
Starting point is 00:10:30 Okay. Everybody should do it. I'm not on here pitching or selling. Everybody should do the gene test and blood work with Gary Brennan. And if you have any of these problems where the doctors have you taken tons of pills, definitely do it. We want to kind of get the lay of the land here. If your younger self could see you know and see all this, what would you say?
Starting point is 00:10:48 obviously you'd be blown away. I mean, you, I knew that I wanted to be in the fight business, but you don't know. You don't ever imagine a level of this. And if you look at my younger interviews, I always say the UFC is going to be big. It's going to be global. It's going to be this and that. But you don't ever, you know, the level of things that I'm involved in now, you don't, you don't see that stuff coming. I mean, even just walking into this place and you see all the flags and all the places that you guys are in and you see all of the accomplishment.
Starting point is 00:11:18 And this is a small footprint of all the other stuff that you guys have. It's pretty astonishing. Well, thank you. You know, people don't realize how big the UFC is until they come here to the headquarters and see the level of the level of this place. The way they described when we were setting this is like, we're going to go to Dana's bar. And I figured, oh, we're going to go like a bar that you invest in or you like. And I walk in here, I'm like, oh, shit, this is different.
Starting point is 00:11:41 Yeah. So this is where my office begins and it goes this way. This is the bad side and the good side's on the other side, the gym and the, all the Gary Breka stuff. I like the bad side. Yeah, I do too. I do too. I've read that you never wanted to work for anyone again.
Starting point is 00:11:57 What is the moment that made you decide that? Is it when you were a little teenage? No, no, it's a great question. I was literally standing in the lobby of the Boston Harbor Hotel. I was 19 years old. I was a bellman. And I swear to God, I was just standing in there. And I'm like, the fuck am I doing here?
Starting point is 00:12:14 Why am I doing this? This isn't me. This isn't what I want. and I literally walked out of the door and one of my buddies, still my friend today was the doorman. And he's like, what's going? I said, I'm quitting. He's like, quitting. Why?
Starting point is 00:12:27 What happened? I said, nothing happened. I don't want to do this anymore. He's like, what are you going to do? I said, I want to be in the fight business. And he's like, that's the dumbest thing that I've ever heard. Yeah, you're probably right. But guess what?
Starting point is 00:12:39 I can always come back to a hotel and become a Belman, you know? Do you still talk to your buddy? Yeah, yeah, yeah. We talk all the time. Is he like, can I please come work with the UFC? So he has his own promotion, MMA promotion in Massachusetts now too. And he's actually on Fight Pass.
Starting point is 00:12:57 I just did a new deal with him to have him on Fight Pass. What did the fight business even look like back then? Not this. I mean, it was, you want to talk about a long shot? It was like the, it was literally, he was right. It was the dumbest idea ever. And that's why I always tell people, you know, don't listen to anybody.
Starting point is 00:13:19 Everybody's full of shit. Nobody knows anything. There's a family, big family here in Las Vegas, the Malou family. They owned the Palms. They're the ones that started the palms and opened it. They used to own the Sacramento Kings and lots of other things. They are the reason that the Las Vegas Golden Knights are here in town.
Starting point is 00:13:42 So when they originally went around and they were pitching and trying to sell season tickets, and they offered me a piece of the Golden Knights to be a part of it. And I'm like, hockey in Las Vegas. Yeah, I don't think that's going to work too well or whatever. The Golden Knights are huge here. So even somebody like me that's been in the same position with people telling you it's not going to work, you know, I'm not a hockey guy. I'm not into hockey. So, you know, I didn't see it coming.
Starting point is 00:14:13 But the bottom line is don't listen to anybody. I don't care who you go to. You know, nobody knows what you're capable of and nobody, take the smartest business been in the world. Your idea might not click with them, but it doesn't mean that it's not good and it doesn't mean that it's not going to work. How many knows did you get before? That's all I hear is no. Is it all day long? So my thing is I like, you're never going to hear, oh, Dana White just invested in the NFL or Major League Baseball or I like niche sports.
Starting point is 00:14:43 I take niche sports that nobody believes in, and I turn them into billion-dollar businesses. You've seen the slap, the slap thing? The power slap. You seen it power slap? Yeah. These aren't apples and apples, but let me just put it the other way. The event that we just did last week, you know, it's on YouTube, right? So last week, Miami played Florida in college football, huge rivalry, and it did 6.3 million viewers.
Starting point is 00:15:09 The Dodgers playoff game did 3.65 million or something like that. that and then Ohio State the number one team in the country played like Minnesota and these are on all the three major networks ABC CBS I think NBC 2 and then that did three points up million power slap last weekend on YouTube did 10 million viewers so you know and it's and it's global how did you know did you just have a feeling everything I do is based on on gut you know when I started watching the stuff in 17 18 on social media how I was like, the thing that I found interesting is that I would stay on to see who won. You know, I'm so jaded in the fight business.
Starting point is 00:15:52 And so I said, God, this is interesting. I started looking deeper into it. And at the time, this stuff was coming out of Poland and Russia. And there was a video of a slap event. Looked like it was filmed in a barn. They were literally slapping over a barrel. And it looked like it was filmed on a flip phone. And it had like 280 million views.
Starting point is 00:16:13 And at that time, I was like a Justin Bieber video. I was like, God damn. This is interesting. So I called my partners the Fritia brothers and I said, I'm into this slapping thing. I think I'm going to do it. Because my thing was, imagine if I make this a sport like we did with the UFC, great production value. Now we have more cameras than the Super Bowl when we film these events.
Starting point is 00:16:35 I said that this could be big. And the brothers are like, how much money do you need? I said, I need a million from both you. And I'll put up a million myself. And that's it. And Slapp was started. You're kind of like a master of seeing where attention goes. Like you're, it seems like that's what you're really good at. Like you watch where attention goes.
Starting point is 00:16:55 Yeah, we watched your 60 minute interview and I thought it was fascinating that people describe you as in you yourself doing things from the gut. How do you know to lean into that? And like, what does that feel like to you? That's a good question. I guess when I see something like Slapp, when I saw the slapping stuff, I was like, man, I think this would work. It's perfect for social media.
Starting point is 00:17:16 You know, I think it'll be, you know, a great live event, too. It's about having something that works on television, but it has to be great live, too. And I'm telling you, telling you, I don't care what you think of PowerSlapp. If you think it's the dumbest thing ever, let me get you in that arena to watch an event one night. I'd like to go. Could I get an invite, like formally? Of course. I'm telling you, we just had, so we just did the Paramount CBS deal. So I had all the Paramount CBS people come to PowerSlapp.
Starting point is 00:17:43 last week and they were blown away by it. Well, I like the way Theo Vaughn... It's kind of like a long meme. Like the way he described it when he spoke to you, which is like, you know the moment of like when it's going to, like, you know the moment of excitement. We're in a fight or in a game, you're like, when's it going to happen? Exactly.
Starting point is 00:17:58 Like you can go and chill out and you're like, at this moment, this is where it's all going to unleash. So what I really do is I sell holy shit moments for a living. That's what I do. And the great thing about, you know, the UFC's awesome live. It's awesome on TV. You could watch, you know, know, a three-round fight or a five-round fight and never get that holy shit moment. In power slap,
Starting point is 00:18:18 it's one, two, holy shit. Yeah, it's, it's an incredible live event and it's great on television. And I'm telling you, I tell everybody this, but I'll tell you two right now, it's going to be bigger than the UFC. Wow. What? Speaking of holy shit moments. You don't have to train for 10 years and be an elite athlete to do it. And everybody understands slapping, men, women, children. I take my husband in the ring when I'm pissed off and do it. Absolutely. I kind of like that. I kind of like that.
Starting point is 00:18:50 You better be careful, though. He's got like an American psycho resemblance here. I know you heard that one before. That is the first time you heard that one. You know what? He played Dick Cheney too, so I'm like, it depends what version. Speaking of holy shit moments, I think like what this book is on your table, that's a holy shit moment, even today.
Starting point is 00:19:07 But I think people are infatuated with your friendship. And when I look at it from the outside, not knowing you first time, meeting you. And I hear the story about how basically Trump was one of the first people to believe in you. Is that, did that kick off this lifelong friendship? Yeah. You know, I'm one of these guys that I don't forget, you know, I don't take anything for granted. I don't forget. And, and he was one of the guys in the beginning that, you know, this wasn't allowed on TV, meaning UFC. it was illegal in some states and it you know just Trump brand here UFC brand down here and we had a hard time getting venues venues didn't want us because they were like
Starting point is 00:19:49 what kind of people show up to watch this type of an event and Trump got it from from the beginning not only did he have us at the Taj gave us a very fair deal and he showed up to the first fight of the night and was there to let the both of events that we did and the Trump Taj Mahal sort of was like our kickoff, kicked us off to going to different venues once we had done the Taj. And from that moment on, anything that ever happened to me in my career, he would be the first guy to reach out and say, congratulations, that's awesome. I knew you were going to make it. And then we had like the cover of the New York Times because we were trying to get into New York because it was illegal. When we got New York done, he sent me the cover of the New York Times and said, congratulations, Dana. I always knew. this was going to happen and sent me that paper. And you got to think, again, Trump ran,
Starting point is 00:20:42 you know, he was doing The Apprentice and the number one show on TV and, you know, he was always that guy that always reached out. So then in like 2015, he called and said, I'm going to run for President in the United States. Would you, would you speak for me at the convention? And everybody, I mean, everybody told me not to do it. Don't do it. You don't want to get into politics. Number one and number two, he's never going to win. So it's, you know, and I didn't look at it. Oh, is he going to win or lose? Like, this is the guy that's been great to me. He's asking me, you know, I have nothing but incredible things to say about Donald Trump. Where do you think that loyalty comes from? Is there something from your childhood or has just always been in you? That I don't know. I mean,
Starting point is 00:21:28 when you start psycho analyzing my childhood, it's hard for me. Obviously, there are a lot of things that happened to me as a kid and my dynamic with my parents and my family and everything else that sort of molds who you're going to be later on in life. So I would say, yes, that had a lot to do with it, but I don't know any specific moments or time. I think it's interesting for somebody that's accomplished as much as you have. And like the way that we talk about you is like you seem to be able to do things your own way, your own terms without without any regard to what people think about that. And so I wonder, like, thinking about your childhood, like, were you always like that or is this something that's kind of just been developed over time through struggle?
Starting point is 00:22:07 I'm sure I've grown a lot in the last 25, 30 years. But yeah, most people that you talk to that have known me my whole life say I'm pretty much the same, yeah. This show is brought to you by BetterHelp. As we enter into the winter seasons and as the seasons change, it also gets darker sooner. It can be a tough time for many. While many look forward to the holidays, many dread them. This is why it's so important to play our part and reach out to people that may feel lonely, may feel a little bit of despair, and may feel like they're alone in the world. It's a great time to check in on friends, reconnect with loved ones, and remind the people in your life that you're there. And just as it can take a little courage to send that message or grab a coffee with someone you haven't seen in a while, reaching out for therapy can feel difficult too. But it's worth it.
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Starting point is 00:29:00 It's the dumbest name ever, but it's the greatest restaurant ever. Scallinatella. Oh my God. You guys know? You go downstairs into the basement. You make fun of me for loving this restaurant. Dana White loves the same restaurant I love. She beats it to death every time I beat it to death over and over and over.
Starting point is 00:29:17 Sorry, it's good. Go ahead. I knew he was going to say that. It's incredible. With the posse, yeah. Where do you guys stay when you're in New York? Do you know what's funny? So like, okay, the last time we stayed up at the Mark,
Starting point is 00:29:26 stayed at the Carlyle before that, this most recent time we stayed at the Greenwich. I like the Greenwich. To be honest, I love like going in the room. But the hotels, I don't know, where do you? I've never really found it's like, man, that places. I've been staying at the peninsula for 25 years. Okay. For 25 years.
Starting point is 00:29:43 Right. That's right. It's on 55th and 5th. And if you walk out the front door of the peninsula, you take a left. literally halfway down the block on the right hand side, there's a place called pizza art. That's my favorite pizza art. I love that place too. This is weird.
Starting point is 00:30:01 Pizza art is my favorite pizza in New York. It's incredible. And their pasta is incredible too. There's a guy that I used to buy watches for you. I was trying to help you guys out and turn you out of this new place, but you guys already know it too. There's this guy that used to buy watches from Mike. He's in New York and I'm like, where's a good place to pizza?
Starting point is 00:30:14 Pizza art. And it's A-R-T-E, right? Yes. Yes. It's incredible. Next time I asked you to go to Scalina Tella or however the fuck you pronounce it. I'm going to say, Dana said it's his favorite too. There's always that same HGD that's been there for.
Starting point is 00:30:27 100%. Okay, go ahead with your story. You're at Scalina. All those guys, the whole team that's been there. And you know what's crazy is what I love about that restaurant is they're like, all right, we're going to go through the specials today. And they ripped through 500 different things, right? And then they say, oh, whatever you want.
Starting point is 00:30:44 They will literally make you whatever you want. now the kitchen in this place is as big as this chair. How do they have that much food and how do they? And the service is unbelievable. The guys are great. The restaurants are guys. It's just I can't. I love that place.
Starting point is 00:30:58 I get so overwhelmed when they do that, that I just say, you just tell me what you think I should have. So whatever your favorite Italian food is, you tell them. And not only will they have it and they'll make it, but they'll make it better than any place you ever had it. Hey, Michael.
Starting point is 00:31:11 My taste is impeccable. The thing is, Lauren, like I said, she will find the same. We will do it over and over and we'll never, What are the odds that you guys know, both know the two places that I actually love in New York? They're a little hole in the walls. They're not, like, famous, right?
Starting point is 00:31:24 100%. The problem is when you go there and people give you the recommendations, they give you like the trendy, poppy things. And I'm like, no, I want the old classics. So true. I love to beat stuff to death too. So go back to your story about when you found out he was present. Oh, yeah, yeah.
Starting point is 00:31:39 So we're having dinner there, and the Fritita brothers hit me. And they're like, you know, they're my first partners with the UFC. see they said i think it was i want to say it was it was pennsylvania they're like they think he's going to win pennsylvania if he wins pennsylvania he could win this election and i was like holy shit so i told my wife i said they just said he they think he's going to win this thing let's go to the hotel and watch it on tv so we're driving back to the peninsula and he his security reached out to my security and they said
Starting point is 00:32:16 he's going to be the next president of the United States he wants you to go to the I think it was the Hilton his like after party was at the Hilton or something like that he wants you to go to the Hilton and I'm like oh shit I only brought one suit for the fight
Starting point is 00:32:30 so I had to wear my fight suit to the Hilton went to the Hilton they announced that he was the president of the United States we were all there we celebrated and then I went back to the hotel we had to fight the next night people protesting up and down. I mean, Fifth Avenue for as far as you could see, there were people there protesting. And then it began. I get back here in Vegas on Monday, and I get a call. It's like,
Starting point is 00:32:59 hi, I have the president of the United States on the phone for you. And then, you know, and then obviously over the next, you know, over the next 10 years, our relationship has just become stronger and stronger and stronger and we become closer and closer and closer and I are at a level now that it's just like he's he's one of my best friends he's funny he's hilarious he's hilarious he's hilarious he's one of the greatest human beings that you will ever meet he he is cares about people you know he always talks about America first but notice he's stopping all these wars that are happening all over the world right now and it just I can't say enough good things about him and his
Starting point is 00:33:37 family. I'll tell you, I'll tell you this, this quick story. So I'm with him for the last election at Mar-a-Lago. It's me, him, Elon Musk, and it looks like he's going to win, right? It's leading. Elon Musk called it way before anybody else, but it looks like he's going to win. So, you know, we're at Mar-a-Lago, there's 30,000 people there. Everybody's all over me. He's like, I'm going to go to the convention center. That's where his after thing is. And he's going to speak and all that stuff. And he's like, I said, I'm good.
Starting point is 00:34:14 You go do your thing, whatever. I get in my car. I go to the convention center. So we're in his room. And it's me, him, his family, his whole family, and like one of his other really good friends. They call it. He won the election. You know, I hug him.
Starting point is 00:34:34 Congrats. And I sort of just. off into the corner and let him and his family have their moments and, you know, then he's going to go out on stage. We spill out. And there's these kids. He's such an animal. He's been on the road for like three weeks. He hasn't slept. How does he do that? Yeah. It's, I've never, ever seen a more resilient human being, this guy, a harder working guy and just, he doesn't end. Now, there's all these young kids that are working on his, look, these kids haven't slept in days, right? Maybe even weeks. Who knows? But.
Starting point is 00:35:05 They're all crying and, you know, they're coming up and they're thanking me and all this stuff. And I'm in the corner. Him and his family are getting ready to walk out on stage. And he starts looking around and he looks at me and he puts his hands up like this. And I'm like, what? He's like, get over here. Like, oh, my God. I'm, you know, going out on stage.
Starting point is 00:35:25 So I start to walk to the back of the line. Eric Trump grabs me and goes, uh-uh, you're in the front of the line. And then when you go out there and none of that was planned. I wasn't going out on stage and then I end up speaking at the thing. But him and his family are the best people that you could possibly meet. They're all really, really good people. And yeah. Ivanka's done this show.
Starting point is 00:35:50 And we never met her prior to doing the show. Actually, no, Lauren's met her doing the show. My first time meeting her was on the show. And I can corroborate that. Like one of the nicest people that we've known. Ivanka's incredible. And her husband, Jared Kushner. I mean, I literally, in the.
Starting point is 00:36:04 first term, I didn't know Jared Kushner. We'd never met, whatever. During the first term, I met Jared Kushner. Jared Kushner and I are. I sent him a message after everything that's going on, especially with peace in the Middle East. And I was like, listen, like, talk about just an incredible accomplishment. I mean, in my opinion, they're not getting nearly enough credit for that, because what he's done is nothing short of a miracle, right? A hundred percent. I mean, what they have done, they did it in the first term, too. They'll never get credit for it now. But in history, they'll be looked back upon as, you know, the incredible, brilliant humans that they are. The whole family is just, they're all good people.
Starting point is 00:36:42 I text Ivanka and told her I was coming here and she said a paragraph of the nicest things about you. Very, very nice things. She told me to be myself. And I thought, really? Are you sure? She said, be myself. You don't meet Jared and Ivanka and not. Absolutely love them and adore them.
Starting point is 00:37:00 They are incredible people. you and your wife met in eighth grade. Mm-hmm. Michael and I met in sixth grade. Oh, shit. All right. So we have like a kind of a similar situation going on. I was telling your,
Starting point is 00:37:12 your fabulous team that her dad caught us in the closet half naked when we were 12. Yeah, Michael, my dad interrupted your 30-second blowjob that you were out to get. And it was back in the day where he picked me up by the caller, threw me in his car, drove me down to the mall. We were 12.
Starting point is 00:37:28 So do you blame my dad? Right. Yeah. And I saw, you know, they had those slits in the, in the, like the, what's it called, the closet, you know, like from a movie, we were looking out the shades. Yeah. And he grabbed me and he threw me in the car, went to the mall. And this was before cell phones. We had pagers. And I had to get on a payphone to my dad. And her parents like, you're going to boarding school. You're never coming back to this school. And I pick up the
Starting point is 00:37:47 phone. I call my dad. And I said, dad, I'm in real trouble. What the hell do I do? And I'm silence. And all I heard is just bellowing laughter. At the end of it, all he did was laugh. He's like, you idiot. You should have jumped off the balcony. And like so that and ever since then. Like that was, the rest is history. What is the moment that you met your wife? Was it like in a classroom? Yeah, in class, in eighth grade. And I was the new kid in school. I had just gone to that school. And literally they had a bench outside. And I was like sitting on the bench and her and a couple of her friends came up and started talking to me. And they were like the first kids that I met in class. Yeah. And then her and I had a relationship, friends all through high school and
Starting point is 00:38:22 whatever. And then I moved to Boston right after we graduated. And we always kept in touch. And then when I came back to Vegas, she picked me up from the airport and we've been together ever since. What would your wife say that you're like at home? I don't know. That's a good question. But what am I like at home as I am here. I mean, it's not like what you see with me is what you get. It's not like I'm any different at home than I am here. Who's the cook? You or her? Neither. Neither. Yeah. We have a chef. Okay. I thought you were going to say that. I'm just wondering if you're like in the kitchen grilling up a state. Her family. They're Italian, so, you know, her family was always cooking on Sundays.
Starting point is 00:39:02 Like her dad, her dad passed away during COVID, but her dad was the big cook in the family. You know, pasta and, you know, he made the sauce. They're from Chicago, so. Scalina, a Scalina-a-ti vibe? How do you say it? Yeah, Scalentatella. Yeah, it would be a great restaurant if you could remember how to pronounce it. I know, but, you know?
Starting point is 00:39:19 It's a long name. If you could remember how to pronounce the restaurant. It's a long name. Maybe it would be more popular. It is the dumbest name of all time for such a great restaurant. What does Scalette? What the Scalinatella even mean? Is that the dictionary, Lennay? What's Scalinatella? Maybe it's a family. Does it mean something? Call it Dana's. How do you guys think about family values?
Starting point is 00:39:40 Oh, they're Italian. I mean, it's all about family. I mean, you don't see, if you like Google my wife, you don't see too much about my wife. My wife, all she cares about is being home with her kids and her family. That's it. We bought her mom a house, two houses down from us. How's it going? Good. No, I like it. I like. my in-laws. I've always liked my in-laws. So it's, you know, even when I was a kid, you know, I've known them my whole life, basically. I bet your in-laws can't believe it, but I bet they're just like in awe of what you've accomplished. Yeah, it's pretty crazy. Because when I did come back here, we got married, it's like, you know, I was in the fight business, but not like this, you know. With three children, what are the things that you want to instill in them? What do you want them to inherit from you. Hmm. Well, my kids, I've been very lucky that, you know, that they've had a strong family foundation at home, you know, with my wife and her family, the whole Italian thing. And, you know,
Starting point is 00:40:43 they've learned on my side that hard work is the only way you get anything in life and you get anything done. I guess all I really expect from my kids and all I really want, them is to be happy. Because at the end of the day, when you talk about what is success? How do you define success? How do you define? I think that being successful means being happy. When you get up every day and you're happy with your life, no matter what it is you decide to do, I don't care if my kids want to pump gas for a living. If that's what they love to do, then do it. I think the hardest thing in life is to be happy. You run into a lot of people. I say this all the time. You know how many guys I know with money that are the most miserable motherfuckers you will ever meet in your life.
Starting point is 00:41:31 When I was broke, I was really happy. Now that I'm not broke, I'm still really happy. I just, I love what I do. I love my life and, you know, everything that I ever wanted to do, I have done. If I was still training people and doing what I was doing back then, if none of this happened, I'd still be happy. How do you deal with pressure? I heard you call it. I love oxygen. I love it. I love it. And I'm, I got this weird thing about me. If I, if I don't have enough of it, I create more. Oh my gosh.
Starting point is 00:42:06 I call it saber tooth tiger. Why is that? Because every time, everything's good, he's looking for the saber tooth tiger. And he wants the tiger to come out and hang out with it. I feel like I get more stress when there's not. So you, you know, I have a saber tooth tiger. He wants a saber tooth tiger. I have a real one in the other room.
Starting point is 00:42:22 Oh, you have a real one. Yeah. You really? Actually, own one. Yeah. It's in the other room. I got to show it to you now. Do you really have a real one?
Starting point is 00:42:27 That's what we have to take a picture next to that. Yeah. Okay, that's, I'm gonna need a flex to be like, I actually, I actually have one, yeah. Wait, so you like the pressure, you crave it. I love the pressure. It's, I got a buddy, I got a buddy that works for me here. He'll come in and tell you if he's not, whatever, he'll light himself on fire. You know, I love, I love pressure and I love stress.
Starting point is 00:42:52 Love it. I absolutely love it. And what do you mean you create more for it if you don't have it? Like what are some things you will do? Yeah, I don't know. I got the UFC. Now I'm getting into boxing. I did power slap.
Starting point is 00:43:04 We're doing jiu-jitsu. You know, I'm adding, if you'd have told me when I was 36 that I'd be busier when I'm 56, I would have never believed it. I mean, when I was growing up, when you were at my age, you were looking at, I'm getting in my 60s here in the next, you know, the next 10 years I'll be looking at retiring. I'm actually adding more onto my plate. Yeah, I love it. Well, I mean, think about even like the guy we were talking about earlier, like he's, you know, still handling all the shit that he's here.
Starting point is 00:43:32 I don't think you can ever stop. He's another level. I'm telling you right now, Donald Trump is another level when it comes to just, I mean, he is an absolute workhorse. And if you look at what he went through, you know, the last, you know, five years, literally trying to destroy him and his family. And he would just, I mean, I would talk to this guy. And I'd ask him, why are you doing this? jump on your boat and you know no he loves it he's he's an absolute killer man are you a guy that can do that and jump on a boat for a period of time or you can't just yeah yeah every year so
Starting point is 00:44:08 i never gave a shit about italy you can care less about italy then i went to italy and especially like the amalfi coast like other than the top of california all the way down to like cabo the greatest stretch of land on planet Earth. It's a toss-up between those two places, right? I got to agree with you. And the Amalfi Coast is just unbelievable. The people in Italy, the food, the water, all of it. The first time that I ever went and did it,
Starting point is 00:44:39 I said to my wife, I'm going to do this for the rest of my life every summer. You know, there's a reason the richest, most powerful people in the world go to Amalfi every summer. So I'm going to do it either until I die or go broke, whichever happens first. And how long can you can you do that and kind of disconnect and go with your family? No more than 10 days. By day seven, I'm tired of putting lotion on my skin. I'm tired of, you know, it just becomes, I can't wait to get back to work. Yeah, I think that's interesting for people to hear because people will hear about that place and they'll aspire.
Starting point is 00:45:16 Like, oh, that retirement looks good. But even someone like you who could do that. You could just sit out there and do nothing but that, but you choose to come back. It is the greatest thing in the world to go do that. I tell all the guys who can actually afford it that have never done it, I tell them, I'm telling you right now, it's a game changer. It's one of the greatest times you'll ever have in your life. And when you do it on a boat, you literally, so you go to bed a night and you're in Sicily.
Starting point is 00:45:42 You wake up the next day, you know, and you're in another spot that's just as beautiful or even more amazing than the last spot you were in. It's, it is undescribable and everybody has to experience it in their lifetime. Is that how you celebrate your success? Did you do pizza, champagne, gambling? What's the way you celebrate it? I would say, nah, I wouldn't say gambling. I gambled when I was broke, too, but celebrating my success is, is Amalfi and doing it on a boat. There's no doubt about it. That's my, it is, there's no hotel that you will ever stay at that's nicer. There's no restaurant you'll ever eat in where the food is better and there is no greater time that you will spend with people that you care about than on that boat. I'm going to play that while you're sleeping so I get to do
Starting point is 00:46:26 that trip next year. It doesn't take that much convincing. No, I think that's just convinced you. Next year, that's where I expect to be next summer. Well, if you see all, you know, all the most successful guys in the world, that's what they end up doing. I mean, when we get down into Capri, you know, you'll start up, you start up at like the corner of France and then you travel all the way down through Amalfi and hit all these different places over 10 days. And you want to spend the last three or four days in Capri, which in my opinion is the greatest place on earth. And then when you pull in with these boats, you got Zuckerberg's over here, Gates over there, you got Bezos over here. I mean, those are all the boats that are around you. Speaking to Zuckerberg, why did you decide
Starting point is 00:47:08 to get involved with Mehta? I thought that was a really interesting move. Well, I didn't decide. They actually called me and asked me, he asked me if I would be on his board and I would have never dreamed that I would be interested in being on a board. So it was, I mean, if you're going to be on a board, yeah, that is the board you want to be on board. So when I accepted that, my thought process was, you know, when I get there and I do my first board meeting, it was actually the first board thing they did, it was dinner at his house. You do a board dinner at his house. And when I got in there, I mean, the people that are on on this board are all brilliant, all have a ton of value to add in these conversations.
Starting point is 00:47:51 And in Zuckerberg, this guy starts these board meetings at like 8.39 in the morning. And the timing on how this is timed out, he's not off by a second the entire time you at this board meeting. And everybody that's on the board, you know, when they, when they speak on whatever the topic is. I mean, it's, it's incredible. I'm literally on the edge of my seat from 8.39 in the morning till 6 o'clock at night during these board meetings. And every time I leave, I'm blown away by what we talked about input that the other board members had. And it is absolutely fascinating. And I'm so glad that I said yes. What was your, what would you think your, your big input was when you initially got involved.
Starting point is 00:48:47 I know you're very much against censorship. I'll put it to you this way. Okay. The first board dinner, my, my, my, my philosophy was, you know, the first couple board meetings, I'm going to shut the fuck up and learn and listen. I did the complete opposite. My first dinner, I said, now I know exactly why I was, why I was asked to be on this board.
Starting point is 00:49:12 I know my place and I know my position on this board. and through the first two meetings, I think that there's a perception of people that you have until you meet them. And after our first board dinner, I started to create relationships with the other members of the board, even ones that I think probably didn't like me coming in, knowing what they see and hear about me other than actually meeting me and, you know, getting the opportunity to talk to me. So it's been a great experience. for me. I have so much respect for the guys and women. The women on this board are absolute gangsters and absolutely brilliant and add so much value to the, to the whole. It's, it's awesome.
Starting point is 00:50:00 I can't say enough good things about it. I'm so glad I did it. Outside of, you know, obviously, you being an extremely accomplished entrepreneur yourself, do you ever figure out why they chose, like they picked you when they could pick, you know, there's so many people they could pick? Yeah, I wouldn't say it publicly. But yeah, I knew the first 30 minutes into the, the first board dinner, why I was there. And what my job was on the board. But Mark did Rogan, and on his podcast, he said, we brought Dana White in because this company needs a backbone. It was his quote. Yeah, it was a weird four years trying to put out content. And I run, you know, a media business regularly. We produce a lot of shows outside of this one. I call it like 100 or so shows.
Starting point is 00:50:38 And my big thing is like, I'm never going to tell people what they can do or not do or say or not say on these properties. And as you can imagine, like, and you've dealt with this. a great degree. It's, it's challenging because you're getting pressure from both sides. Yep. And, and, you know, Zuckerberg's another guy that everybody saw the movie, right? So you see the movie and you hear all these things about him and people talk a bunch of shit about him. Zuckerberg, when you get into a board meeting with this guy and you watch him run this board and talk about every single one of his businesses and the people that he brings in and just the team that he has built. The CFO, CFO at META, the first day that I went to META and we were going to have our first board meeting,
Starting point is 00:51:30 they had this huge, like I had all their employees from all over the world. They were all talking about the business. His CFO got up and spoke, and I was blown away. she's absolutely brilliant and incredibly badass and when you listen to her speak on calls going toe to toe to with these Wall Street guys it's what he is built who he is as a person by the way too people talk shit about Zuckerberg Zuckerberg's actually a great athlete he trains and an MMA he surfs he does all this shit you know everybody Zuckerberg will beat the shit out of you okay everybody thinks he's some you know
Starting point is 00:52:09 some computer nerd, Mark Zuckerberg will beat the living shit out of you. All these guys that talk stuff about them on the internet, yeah. So who would have won? He'll kick your ass. Him or Elon, who would have won? Listen, that's, Elon is as much older and weighs more. But the thing is with Elon, too, that we found out during the promotion of that fight was, you know, he grew up doing judo. So he's a judo guy.
Starting point is 00:52:34 So that whole thing was fascinating. That was fun, too. and a fun moment in my career. Like Connor McGregor versus Floyd Mayweather and we traveled and did that, you know, the press conferences and all the different cities around the world. Incredible. Fun period of my career.
Starting point is 00:52:50 But promoting the Elon Zuckerberg fight and trying to put that thing together was a lot of fun too. But the moral of the story is all of you, you know, telephone tough guys and internet tough guys that talk shit about Mark Zuckerberg, Zuckerberg will beat the shit out of every one of you. just for the record. Dana, you have exceeded my expectations, really.
Starting point is 00:53:12 What's the biggest misconception about you? There probably aren't any. I'm probably not as far right as everybody thinks I am. Everybody thinks I'm like far right. I literally, up until the world lost its mind, considered myself to be liberal. I leaned, you know, a little left. But I would say that's probably the biggest misconception.
Starting point is 00:53:33 Everybody thinks I'm like some far right, you know, I'm not really even that political, to be honest with you. You're also very warm. Warm? Yeah. Oh, thank you. Yeah. I think you were saying like some people were surprised when they got to know you at the
Starting point is 00:53:48 Meta-dinner. Yeah. I think like that's something about you that I can see is you're warm. You're disarming. Thank you. How do you think about what to give your time to? Mm-mm. And time management as a whole.
Starting point is 00:54:01 Yeah. It's one of the most difficult things for anybody who runs a business or has a family, or has to work and has to work and figure out, you know, how you divide your time up. You know, I say this all the time. It's, you know, I have a lot of things. I have acquired a lot of things in life. A lot of time is not one of them. Time is the enemy to all of us.
Starting point is 00:54:23 I, you know, my wife would disagree, but I take as many trips as I, you know, I think for as busy as I am and all the things I have, you know, we probably do four big family trips a year. That's a lot. That's what I said. She disagrees. She would make it be 55 if she could. But I try to take as much time as I can to spend, you know, with my family, spend quality time with my kids as much as I can and, you know, try to get all the shit done in the day that I have to get done. But it's the hardest thing that everybody in life has to figure out this, this balance of work, relaxation, and family time. And outside of family, how do you decide who gets your time? decides mostly who gets in. Lanay. Thank you, Lenny. Yeah, Lenny and Nicole.
Starting point is 00:55:10 The two that decide how I spend my time during the day. But I try to do as much as I can to I don't ever want to be that guy that doesn't, I don't know, give back. I meet with a lot of people that want to come in here and pitch me thinking. I mean, this room right here is like Shark Tank. Every day people
Starting point is 00:55:28 are in here pitching me. Business ideas, looking for advice or trying to raise money. And I try to meet with as many of those people as I possibly can. It becomes incredibly, incredibly tough. You know, it bangs my schedule up every day, but I like to do it. I like to do it. We have a great intern program here, which I love.
Starting point is 00:55:50 Every intern that comes, I meet with every intern when they come in, and I meet with them all when they leave. One of my favorite things to do. I love to meet with the younger generation and talk to them. And I think they learn a lot being here, and we learn a lot. by them being here. Quick break to talk about Kion and Kianaminos. These have become absolutely critical staples in Lauren and I's routines. We travel with Kian aminos.
Starting point is 00:56:19 We take them when we're at home. We take them throughout the day. We take them when we're working out. We take them when we're not working out. It is so important to get your essential amino acids. We've done multiple episodes with Angelo, the founder of Kian on this podcast. Research, Angelo, Kian, Skinny, Confidential, and you can check out any of those episodes while we dive into the importance of getting the essential aminos in your body.
Starting point is 00:56:37 Lauren and I happen to love the mango, but they also have this great watermelon flavor, a lemon lime flavor, and a berry flavor, which is also incredible. It also comes in pill form, but our favorite is the powder. We put it in our waters throughout the day while we're hydrating to make sure that we're getting those essential aminos. So if you've been trying to lose weight and struggling, when you cut calories, you lose muscle and fat. Kionomino's help prevent muscle loss. Kianomino's can also help you feel full when cutting calories, and Kianaminos can help you build lean muscle for a faster metabolism for a lean-toned body. a total game changer when it comes to weight management. The difference between Keon Aminos and most is that they have all nine of the essential amino acids. BCAAs, if you've been taking those,
Starting point is 00:57:16 have only three. Some other brands have only eight. They have the ideal ratios proven by over 20 years of research, and they have a transparent formula with exact amount of essential amino acid's given. So be sure to check them out, grab the Keonaminos, take them when the go, take them when you're at home, take them wherever you want to get those essentials in. And, of course, use our link to get 20% off. Use our link to save 20% off at get kion.com. slash skinny. That's get kion.com slash skinny. This episode is brought to you by Neiman Marcus. Who does not love a little Neiman Marcus in their life? If you are looking for the most exceptional gifts for the holidays, Neiman Marcus truly has you covered. There is something special for everyone.
Starting point is 00:57:57 Let me tell you, I am a real Neiman Marcus shopper and I have found the best pieces there. I actually got this beautiful, thick Barbie coffee table book there that is displayed in my daughter's room. It's one of my favorites. They also have all your favorite brands. They even have Botega Vanetta's new It Bag. If you're looking for gourmet goodies, an it bag. Elegant timepieces, stunning jewelry, and the ultimate stocking stuffer, they really have you covered. Also, I think that their iconic beauty counter is the best of the best. You can find every perfume, every foundation, every pack, powder, every nail polish, they have it all. They really thought of everything. Even if you're looking for someone who's impossible to shop for, Neiman Marcus really thinks of everything because
Starting point is 00:58:44 they have holiday gift guides. And of course, they have legendary fantasy gifts. They're one-of-a-kind items that surpass every expectation. If you need a little help, Neiman Marcus style advisors make finding the perfect gift at every price point completely effortless. I am a true blue Neiman-Marcus man. So if you're looking for gifts that are guaranteed to surprise and delight, head to Neiman Marcus. One thing about me is I always write thank you cards. It's something that I've done since I was a little girl and it's something that I want to teach my kids to do so much so that I actually got my children their own stationary. Zaz's is pink and Towns is Navy. And then Michael and I both have black stationary and it's really nice because it has their name on it. And the best stationery is,
Starting point is 00:59:33 is from minted. I'm sure you guys have seen minted everywhere. Minted has unmatched paper quality and customization options that allow you to uplevel your holiday cards and your stationary. So not only do I have my thank you card stationary, I also have my holiday cards that we send out. Each year we send out a movie poster. So our family poses for a movie poster and we'll send it to all our friends and family. And Minted makes this whole process. so streamlined. If you want something that is really effortless, check them out. They have free recipient addressing. So what it does is it makes sending cards incredibly easy. All you do is upload your contacts and minted will print each address on your envelopes along with a beautiful
Starting point is 01:00:23 coordinating design for free. It really makes things easier, you guys, with the free recipient addressing because it just prints everything and it makes it ready to go for your loved ones, especially during the holiday craziness. Bring your traditions to life with independent art and design this holiday season. Use Code Skinny for 20% off minted holiday cards, gifts, and wrapping paper. Again, that's Code Skinny for 20% off your minted holiday cards, gifts, and wrapping paper. This episode is brought to you by The Skinny Confidential. We just launched new, fresh mouth tape. it is so beautiful. We have Navy now with a Navy tin and we have white with a white tin. They're so beautiful. But most importantly, mouth tape is so amazing for your sleep. If you have not tried it,
Starting point is 01:01:10 it has upgraded my sleep like no other. I wake up with so much more energy because I'm only nasal breathing. And I feel like it sculpts your jawline a little bit while you're sleeping because it supports your tongue posture. It's changed my life. I cannot sleep without it. And that's why we're so excited to launch a new color way. So yes, you can always get the classic pink, but now we have uniform, which is navy and blanc, which is white, up on the site. You can go shop at shop skinny confidential.com and we have a code for you. You can use new new at checkout and you will get 20% off. Use the code new new at checkout to get 20% off. Shop skinnyconfidential.com. You're in the business of people and not just as it relates to fighters, but how do you like think
Starting point is 01:01:57 about what separates the good from the great. Like what kind of personality traits are you looking for? Yeah, you have to, to be great. You have to be an animal. I mean, you have to be an animal. And you have to, you have to love the grind. The grind is tough on people, man. Every day when we're talking about stress, you know, the grind, stress is a big part of the
Starting point is 01:02:19 grind, the daily grind. To be great, you have to be consistent. Consistency is the key to everything. And it's not easy for people to be consistent in anything. You know, it's like, like Gary Brecki, you want, you want, you, you want to get all your numbers dialed in or whatever. You have to be consistent. Like right now, like, I could show you videos like a year ago, beginning of summer. I went off the deep end this summer.
Starting point is 01:02:45 I was eating everything. And yesterday, I am, where's my phone? I'm on a fast right now. I just started. I'm 19 hours into a fast. Like a water fast? Yeah. Do you go hungry? I won't eat again until like, I think it's going to be Wednesday.
Starting point is 01:03:02 Do you do those often? I'll be in the Middle East. I'm heading to the Middle East tomorrow. And I'm going to do this fast, kickstarted. I'm in the Middle East for the next three weeks. I literally had them put the oxygen in my room. I had to put a treadmill in there. The coal plunges in my room and they got a great gym at all the places that I have to go in the Middle East.
Starting point is 01:03:21 I am going to rip off 20 pounds on the next three weeks. I'm going to go absolutely bat shit crazy. And yeah, I'm going to murder it over the next three weeks while I'm in the Middle East. So is that how your mind works? It's like when you tell yourself you're doing something, it's like there's no negotiation. Consider it done. If I say I'm doing it, consider it done. It's going to happen.
Starting point is 01:03:40 What's the key to pitching you? You said you get a lot of people in here like Shark Tank. What's the secret? What gets you interested? Yeah. So if I'm not interested in it personally, there's a lot of other people I can send them to go pitch and raise money. And if anything that they get out of meeting with me is I can get them in front of the right people. And even if these people don't take what they're selling, they're going to learn a lot, you know, over the next two or three meetings that I'll set them up with.
Starting point is 01:04:10 And, you know, I know there's guys that I met that to do this, you have to give them a piece, right? If I set you up and you go meet, you know, if I set her up with you, she goes and meets you, you give her the money, she gets a deal, I get a piece, right? I don't do that. I set people up and I do it because I want to see you do it. I want to see you win and I want to see it being successful. I'm not doing it because I'm looking for a piece. I can't stand that shit.
Starting point is 01:04:38 That drives me crazy. It feels a little slimy. Yeah. I hate it. Hate it. Some of our audience is just starting out in their career. What advice do you give to your kids? Yeah, I think that it is the most interesting time in human history right now.
Starting point is 01:04:55 Yeah. Now, when I grew up in the 80s, there was a lot of old money and, you know, to really get out there and create something different and be, it was almost impossible. Now, everything is about disrupting. Everything is being disrupted. The biggest businesses that have existed since, you know, for 100 years are being disrupted right now. And with this thing, anything is possible. You know, you don't need, let's say you have a concept for a TV show and you want to go pitch it to all the cable companies, all the majors, everybody else. You don't need them.
Starting point is 01:05:34 You go right on YouTube. You can go on Facebook. You know, you can go on Instagram and you can create anything. that you want by yourself at very low cost. I mean, think about this platform and platforms like it. When we started doing this, people are like, what the hell are you doing? Why would you do it? And now, like, I just call podcasts the new talk shows.
Starting point is 01:05:56 Like, I don't even call them podcasts anymore. They're just shows. They live everywhere. It's not just audio, their video, their YouTube. The streamers will pick them up, in my opinion. Like, it's just, and it's so much more cost effective to do it. But outside of that, there's no more gatekeepers. Like, when we wanted to do this 10 years ago, we didn't have to ask permission.
Starting point is 01:06:12 We just started talking to people. And there was no barrier or entry, right? It was like there's competition for sure, still a lot. But there was no, there was nobody saying, yes, you can do this or you can't wear in your day. You had to get the green light from someone. 100%. Power slap. So this, when our rights deal was up with rumble, right?
Starting point is 01:06:31 We started pitching all the networks going all the networks. I had a few network deals. But as we started to dive into the network deals, they're telling me, ah, we don't want, we don't like this. We want to change that. And then then you start getting. into sponsorship and I said you know what I don't want to be on TV I want to stay on YouTube I went out and cut my own rights deal you know what I mean to stay on YouTube and it reaches
Starting point is 01:06:52 more people I walked you through the numbers you know these guys did six we did 10 I mean look at the like the Pierce Morgan's and the Megan Kelly's and the tuckers of the world that all left and said fuck I we're just going to do our own thing 100% right yep that's that's what exists now that is what's possible any of these kids out there you know first of all to be successful you have to be creative, right? Any of these content creators out there, like these kids, when, when they show up to our events, I just let them go. Create, do what you do. You've obviously been very successful at it. Do what you do. Number one, number two is you have to be a fucking animal. You have to be a savage. You have to go out. And I feel like this next generation is so weak. If you even have this much of
Starting point is 01:07:36 it in you, you will run everybody over. Why do you say that? I want to know why you think this generations weak. Keep on that. Because I feel like if you look at the way that they act, the things that they say and everybody's offended by something or, you know, it's just very weak. Very weak. They've gotten used to being comfortable in every which way. I agree. And you, I'll give you an example. I hate protesting. I don't care which side it is, who it is. protesting is the dumbest, waste of time. So I built an arena right here next to the headquarters here. They were literally putting the last screw in the building when COVID hit.
Starting point is 01:08:24 So I start working with our ex-governor. I want to put on events over here. He tells me no. Like, what do you mean? No. A social distance. I'll do whatever the bullshit is. I'll do it.
Starting point is 01:08:34 Right? And I got my own arena. No. So then I start thinking, no. You know what I could have done? I could have protested. Could have got a bunch of idiots together. We could have marched up and down the street.
Starting point is 01:08:46 We want to fight blocking traffic. Not only is that going to achieve nothing, it's going to piss off a lot of other people toward your cause because you're inconveniencing them. What I did was got in here every day and started grinding and figuring out how I could put on fights. Obviously it's not going to happen in my state with this gun. governor. So I need an island. You know, that's, I don't know why I had island in mind, but
Starting point is 01:09:14 you know, place that's isolated. Did it end up actually being in it? No, it was like a bubble, though. It was like a bubble you built, yeah? Yeah. We created the only real true bubble that existed in sports. So, you know, we end up with Fight Island and Abu Dhabi and the things a huge success. I could have been in Las Vegas protesting all through COVID trying to fight, you know, don't be that guy. Don't be that guy or girl. Part of being an entrepreneur, entrepreneur and part of being successful in life is solving problems. You're always going to have problems to solve. And this can be in business or in your personal life.
Starting point is 01:09:49 Every day when you get out of bed, life's standing right there to kick you in the teeth. And you've got to figure out how to get through it. Come downstairs, you've got a flat tire. Oh, shit. I'm going to be late to work. I got to do this. That you're always solving problems. Be a problem solver.
Starting point is 01:10:03 Yeah, it's always funny to me like you'll see some, I'll just a random example. Someone like a Kim Kardashian, they'll pull something out of concert says, you got to work your fucking ass off or work, work, work, whatever. And they give her so much shit. And it's like, well, don't you think the better lesson is to figure out, like, how that person got to where they are? And like, maybe there's a lesson there as opposed to just being- I got what she was saying about that.
Starting point is 01:10:20 I understood exactly what she was saying. But I've never met one, I mean, we've done almost a thousand of these. I've never met one highly accomplished entrepreneur that's like, yeah, I just kind of happened. Like, I just kind of floated into it. Well, you know who it doesn't happen for? The people that you see, I see them all the time on Instagram and on social media of the post. Oh, he has this because of this.
Starting point is 01:10:37 Oh, she has this. this because no that's not how it works you know what man anybody you see that has something significant they work their ass off to get there even you know catching up with the Kardashians film that fucking show every season what how hard that is and what a pain in the ass it is and what you have to go through just to film that show it seems the oh big deal they come nah no it's a big I've been doing reality TV, you know, for 35 seasons, believe me. I know, and they're not in my house. That's just over at the gym.
Starting point is 01:11:14 Yeah. These people are in their house, in their cars, up their ass, 24-7 filming these shows. It's not easy and it's definitely not fun. Dana White, you're a legend. Thank you so much for coming on the show. Where can everyone find all the things you're working on? Thanks for having me. I will be on Paramount.
Starting point is 01:11:34 Paramount, Paramount CBS, start in January. We just signed a new deal with those guys. That's actually my next meeting is all the Paramount people are coming in. We're going to go through the new marketing plans leading into January for boxing, UFC, and a lot of other stuff I'm working on with them. Is this in front of the Sabretooth or in a studio? Yeah, yeah, no. Well, that's next. I'm going to take you to show you the Sabretooth. That's amazing.
Starting point is 01:11:57 So crazy. You brought up Sabretooth and we got one in the other room. Maybe we'll run into you into Scalina Telly or whatever. however you say it. Yeah, scallatella. Or pizza arté. Pizza Arte. Dana, thank you for doing this for hosting us.
Starting point is 01:12:10 Thank you. Thank you so much. Thanks for having me.

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