The Bossticks - Dr. Dendy Engleman & Justin Seidenfeld On Healthy Skin Habits, Tips, Obstacles, & New Developments

Episode Date: December 22, 2022

#528: On today's episode we are joined by Dr. Dendy Engleman & Justin Seidenfeld. Dr. Dendy is a board certified dermatologic surgeon at Shafer Clinic Fifth Avenue and Justin is the founder of Canopy, a revolutionary brand that is changing the way we uitlize humidifiers in our every day lives. Today the duo join the show to discuss what habits we can implement for healthy skin, new tips for better skin, & obstacles that hold us back with our skin. We also discuss new and emerging products that can enhance our welness and skin.    To connect with Dr. Dendy Engleman click HERE To connect with Justin Seidenfeld click HERE   To connect with Canopy click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by Thrive Market With Thrive Market, you can shop everything from healthy pantry essentials and sustainable meat and seafood to nontoxic cleaning and beauty products- all delivered right to your door. Go to thrivemarket.com/skinny  to get 30% off your order + a free $60 gift! This episode is brought to you by AG1 You take one scoop of AG1 and you're absorbing 75 high-quality vitamins, minerals, whole food supported superfoods, probiotics, and adaptogens to help start your day right. This is the best option for easy, optimal nutrition out there. Go to athleticgreens.com/SKINNY and get a free 1 year supply of Vitamin D + 5 travel packs with your first purchase. This episode is brought to you by Route App If you shop online, Route is a must-have free app that tracks everything you order online in one place. Visit www.route.com/skinny to download Route and for more information. This episode is brought to you by BetterHelp BetterHelp is online therapy that offers video, phone, and even live chat-only therapy sessions. So you don't have to see anyone on camera if you don't want to. It's much more affordable than in-person therapy & you can be matched with a therapist in under 48 hours. Our listeners get 10% off their first month at betterhelp.com/skinny . This episode is brought to you by Perfect Snacks Don't go nuts this holiday season, Fuel yourself with Perfect Bar: The original refrigerated protein bar. Go to perfectsnacks.com/skinny to find out how you can try their Refrigerated Protein Bars for free. This episode is brought to you by Cymbiotika Cymbiotika is a health supplement company, designing sophisticated organic formulations that are scientifically proven to increase vitality and longevity by filling nutritional gaps that result from our modern day diet. Use code SKINNY at checkout to receive 15% off your first purchase at cymbiotika.com Produced by Dear Media  

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And now Lauren Everts and Michael Bostic are bringing you alone for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. So we think we're doing all these great things. We're using all these actives. We're using all these fancy products. But we're actually breaking down the skin barrier. And we're not actually boosting what the skin does best for us,

which is keep bad things out and good things in. A lot of the issues that kind of we solved for is around user. experience. You know, there's been an awful user experience with humidifiers to date, predominantly because they all get moldy. As we went deeper down the rabbit hole of the development process, we realized there was a lot of things we could solve for. All right, all right. All right. We are mixing it up for the holidays. Today we have Dr. Dendy. She is back on the podcast. You guys loved her so much. She is absolutely incredible, a board certified award-winning New York dermatologist. and then we decided to bring on the founder of Canopy, Justin.

And Dr. Dendi is on the board of Canopy. So in this episode, Dr. Dendy gives all her secrets, her tips, her tricks when it comes to filler, skin care, how she glows, and even humidifier. She's obsessed. And then we get the whole spiel from Justin, who's a serial entrepreneur. I actually launched a humidifier with Canopy a while ago, a pink one, probably like a year ago and had such a good experience that I ended up launching a diffuser with them. So I wanted him to come on the podcast, give context of who he is, why he started, why I decided to partner with him.

But also, like, I wanted to make sure that you guys got skin tips and tricks from Dr. Dundee. So in this episode, it's kind of like a roundtable, which I think you will love. We ask all different kinds of questions about protecting your skin from bad air quality, your home environment, seasons affecting your skin, how you should be taking care of your skin. during the winter, all things humidifiers, and then we talk about how Justin has built this incredible brand. I am personally such a fan of canopy. That is why I did the skinny confidential humidifier and diffuser with them. So this was like a no-brainer for him to come on. And then to have Dr. Dundee back is so major. I hope you love this episode and you are having the best holiday season.

On that note, let's welcome Dr. Dendi, the star New York dermatologist and Justin Siddenfield to the show. he's a serial entrepreneur that's launched multiple consumer products, and he is the co-founder and co-CEO of Canopy. This is a beauty product company that's introduced the game of changing the humidifier and waterless aroma diffuser market. On that note, let's welcome Justin and Dr. Dendi to the skinny confidential, him and her show. This is the skinny confidential, him and her. Let's get some context here. Dr. Dendy has been on the podcast. Give us a quick intro of who you are again, and we'll leave the episode number in the beginning of this. But give us another little intro. I'm Dr. Dendi Engelman.

I work in New York City at Shaper Clinic on Fifth Avenue. And I'm a board certified dermatologist who works in the Taj Mahal of Beauty. We have seven floors on Fifth Avenue. We have five ORs and a whole two floors of lasers and it's spa. It's just a fantastic place to be. And I love what I do. And I love working with different companies to help make the world of skin care and beauty even better. How fitting is it that I'm wearing a chin strap with a dermatologist? I thought you just fit it on for me. I did not. I mean, this is great for lifting the face, I feel like.

Yeah. But it's perfect for the episode with you. You look snatch. Oh, thanks. And Justin, let's get some context on you. You have not been on the podcast before, but we've done a lot behind the scenes. Tell us who you are, where you're from, all the things. Yeah.

I am Justin Seidenfeld. I am an entrepreneur with a background in product development, consumer products. I founded Canopy, which is a beauty and wellness company with its hero product being a bedside humidifier that we launched two years ago. That came out of another company that I started called Doris Dev, which is a product development service business that helps all different types of consumer product brands bring new products to market and then manage their supply chains on an ongoing basis. Last 10 years plus working in consumer products across all the landscape. I don't think I've asked you this, or maybe I did ask you, in the early days of when we first,

partner together. But out of all the products that you saw running through Doris Dev, and I'm sure you saw a lot of companies that you were involved in, companies that you weren't involved, you're just providing services for like, what was it about creating a humidifier or this space that kind of caught your eye and said, okay, like we got to double down and actually do our own thing here. Yeah. Yeah. I mean, the original Genesis was we kind of saw a ton of pain points with humidifiers and it was an overlooked category. And me being from the Northeast, I grew up with humidifiers as a kid from, you know, when I was sick. And everybody that, you know, you would talk about humidifiers with had a really weird or bad or awful experience with mold or having to

clean it out or whatever. And that was interesting in it of itself when we started kind of digging into it. But what was really interesting was as we put the idea, the concept in front of people, what resonated with folks was that people were using humidifiers as this beauty hack for healthy skin and nobody had really leaned in to kind of create a product focused on that area. And what we realized was part of the problem was the awful experiences that everyone's had with them. And they get moldy and gross and everything like that. Well, also, they're so ugly. I had like 65 humidifiers by my bed because I knew about the beauty benefits before canopy had launched. And they're such an eyesore. They're so ugly. You didn't want them out. It was impossible to find a cute one. Yeah.

So how do you involve Dr. Dendee, the beauty expert, in what you're doing? Like how, how, why did you want to get involved in this? When I'm seeing patients, not just from a beauty perspective, but from a skin health perspective, whether they have psoriasis or eczema or just winter itch from the terrible tundra in which we live in New York City, you know, that's uncomfortable skin. And we want to make sure that they are feeling better in the skin in which they live. And so my questions always were, do you have a humidifier? Yes. Do you use it? No. And so Justin and his team really solved for the reasons why they're gross. They make everything wet around you. They're pain to use. You have to get those cutopes out, this growing weird colored mold. And we're also when we have our babies, what do you put on the registry, a humidifier? Because it's good for your baby's skin. It's good for your adult skin. But the reality is like we used to, my husband and I used to fight over like who was going to clean the humidifier because it was like a chore and a task and gross. And then what are you spewing all over your baby's nurse? I love the overlap of skin health and wellness and beauty because they all kind of work in tandem and the healthiest skin happens to be the best looking. And so if you can use these subtle little tools that aren't chores, they aren't having to come in and get your face raxiled off by me, but just, you know, fill up your humidifier at night and have a great night's sleep and wake up looking and feeling better. That's a win-win. Oh, you're somewhere that has so much pollution. When I go to New York City, my skin is a wreck.

I told you off air, I look like a pig. It's like that skin. You know what I mean? That thick. Reddy and, yeah, red. Skin, ratty skin. Probably in a lot of major cities. What are some tips that you have when it comes to pollution for the skin?

Because a lot of people do live in cities. Yeah. So in more urban settings where it's highly trafficked, you're exactly right. And we see that. I mean, there's like air quality indexes all over the world for all of the major metropolitan cities. and they have real numbers as far as like the degree of pollution and what that looks like in skin health and honestly in pulmonary health,

like what we're breathing into our body. I mean, we have these initial layers of defense, whether it's through your lungs or through your skin, and pollution particles are small. They're about 20 times smaller than the size of our pores. And if you want to think about that as a metric and analogy, it's like throwing a nickel through a basketball hoop. So it's very easy that these pollution particles settle in the skin.

They cause inflammation. And in reality, what that translates, it's into is risk of hyperpigmentation. People will have about 20% higher pigment in their skin if they live in highly trafficked areas that are, you know, riddled with pollution. And so we want to do things to help protect that. There are daily sunscreens that you can use that also are formulated with a pollution guard. And that really helps to kind of shield you from the settling of those micro particles into the skin that can then recat havoc and cause all kinds of free radical damage and upregulate pigment and skin cancers and all kinds of things. So we do want to,

want to be mindful of the environment in which we're putting our skin, whether that's in our bedroom or outdoors. My son has a cold right now, and I just took my humidifier out of our room, and I put it in his room. What are some things that you're seeing that they help with during flu and cold season? There's a study through the CDC about having increased humidity in your environment indoors, because we know that the relative humidity drops during winter months, and the air gets dryer. And we are truly more susceptible to viruses because when you're aerosolized from breathing out, and that's how we get infected from these colds, if there's not a lot of humidity in the air, it's easier to transmit through the air to the next person. So if there's more humidity, more water droplets

in the air, actually binds some of these viral particles and makes them heavier and drops them out of circulation so we're less prone to breathe them in and less prone to get infected by them. What are some problems that you're seeing people come to you with lately? A lot of the youth, like, What are you seeing? I feel like the youth are fantastic at jumping on bandwagons of trends, but that isn't necessarily always. The best thing to do for our skin, more is not always more. And all the actives that are out there that are in isolation, good for the skin, may not

be great altogether, you know, if we're doing AHAs and retinol and doing all the exfoliating, that can increase redness in the skin. It can destroy our natural skin barrier and it can actually increase inflammation. And there's a whole concept in dermatology about chronic inflammation actually accelerating signs of aging. And it's called skinflamaging. Who was talking? Somebody was just talking to my mind as you're talking. Somebody was just talking about that.

Yeah, so we think we're doing all these great things. We're using all these active. We're using all these fancy products. But we're actually breaking down the skin barrier. And we're not actually boosting what the skin does best for us, which is keep bad things out and good things in. And the skin is amazing at really keeping us. as healthy as we are. I mean, think about the fact that we come into contact with so many infectious organisms every day, but yet we walk around for the majority of the year pretty

healthy. And if you take that example to an extreme, babies who are born without an intact epidermis, that dermal, that epidermal layer that protects you, they typically die within weeks of overwhelming sepsis. And that is so scary, but it just shows you how important that layer is in defense. And so we also want to be in this nice homeostasis where we have like a healthy barrier that's keeping the bad things in, but it's also keeping the water, I mean the bad things out and also keeping the water in. And we have as we sleep and throughout the day something called transepidermal water loss, water loss through the skin. It's inherently dehydrating when we sleep. If we get out of the shower and we don't have amolients on our skin, we're losing water through

the skin that way. Evaporation is dehydrating. And we have all these water losses that occur throughout the day. So we really want to support the skin barrier in order to help it to work as well as it does. Because a lot of the things we do actually break that down and render the skin more susceptible versus making it fortified. When people add a humidifier to their house, what are some things that you're hearing from them, like actually from the clients? First, see, hearing Dendi talk about it is actually incredible because she's so knowledgeable and well-versed. I came into the problem thinking about kind of the user experience, right? All these people complaining about issues with mold, safety concerns, like the decor aesthetics to it, but hearing like the technical foundation for

kind of the benefits of transepidermal water loss is really awesome to hear Dendy speak to. But to your question, a lot of the issues that kind of we solved for is around user experience. You know, there's been an awful user experience with humidifiers to date, predominantly because they all get moldy. Everybody has a story about how mildew grew inside of their humidifier that they put into the closet during, you know, the offseason. And that was really the nugget that we kind of initially started to solve for. And as we went deeper down the rabbit hole of the development process, we realized there was a lot of things we could solve for around safety concerns, incorporating features around deroma diffusion and making it just a holistically better

experience, making it design lead so that it was something you were proud of to be on your nightstand and not something that you were hiding under your bed. So there were a ton of kind of problems that we addressed with the design and development of canopy, all of which were really around user experience. And then the added benefit is, you know, there is this scientific basis for healthy skin that it's providing, that it's, you know, enabling. And so having something that is utilitarian from the user experience perspective, but then also providing these benefits for skin health is kind of the best of both worlds. I have a random question maybe for both you, but maybe mostly for you, Dr. Dene. If you are using a product like this in your bedroom and you're creating

that ideal environment, are there products that you could potentially either eliminate or use less of that you're using to fix a problem that occurs from not having basically hydrated skin or the proper hydration environment? Yeah, that's a great point that I hadn't actually thought of until Meaning, you know what I mean? Like people are trying to correct a lot of the things from, you know, skin corrosion or whatever because they are not in these environments. And I wonder if you were to swap these out, you could eliminate some of those. For sure.

I mean, I'll give you a personal anecdote. But for years, only during winter time, I would get kind of dry scalp. And, you know, you'll see the head and shoulders at or all these dandrophads for like winter itch and all this like flakiness that only occurred in the winter months. Whereas that dry building heat that you could not control for. And then the drop in the outside. outside humidity. And so it's allowed me to eliminate very strong topical steroids that I used to use in order to eradicate that and medicated shampoos. And that is the case also with my patients, you know, as you're just bringing this in. And, you know, we often don't think about scalp as an

extension of skin, but it really absolutely is. And so not only from a hair perspective, you know, your hair is in this dry and it's healthier, but the skin of the of the scalp is also affected. So it's very good at allowing to eliminate things. that, you know, chronic use of strong steroids over time can have side effects. And so that personally has allowed for me to eliminate that. And then, you know, I've had patients who were really dry and always woke up and felt like their skin was red and chapped and kind of cracked or uncomfortable. And in using canopy at night, they feel like their skin is more hydrated. They don't have to use as much of their thick amoliant night creams, which we all know can be quite pricey over time.

It's nice to be able to eliminate like that chore of waking up in the morning and being like, now I'm all dry and have to start all over it trying to add in. I've been looking into aquifor lately because we were putting it on towns for diaper rash and I just like had this feeling that I needed to look into it and I started researching and what I found is that the more you put that on, the more dry you get and it actually can cause eczema. So I switched his aquifor. That's what you're talking about an amoleon, right? An aquifer is like an amoleon. I switched his aquifer to like an all natural, like non-GMO brand. I think it's called like Maddie's, M-A-T-Y off Amazon. But I switched it and it's, I can already tell his skin is not dry anymore. So I think you're right about like looking into the products that

you're putting on your skin and maybe they're supposed to be solving a problem, but they're actually making it worse. Yeah, we solve two things there. We, we solve that for our son and then we eliminated a potential sponsor for forever. I'm just kidding. Or maybe Maddie's. Yeah. Maddie's child. No, I think it is important. You make a great point that in this world, and we do it in medicine all the time, someone comes with a problem, you add a medicine. Someone comes with a, you add, and instead of sometimes editing and stuffing back and being like,

what can we eliminate in this process? Yeah, I think what we're probably big on, maybe on the show, and just in our personal lives is like prevention and what you can do ahead of having to fix something later on, right? And like, whether that's like in the health and fitness realm taking care of yourself or whatever it is or the way you diet or like something like this. Like I always feel like, you know, people have the hardest time because they're they're trying to figure out how to solve something after it's occurred.

I'm like, well, if you could just like eliminate or delay what will happen ahead of time, then you could probably, I mean, even if it's an upfront investment, you save a lot down the line, right? I agree. It's pay now or pay later, I find. And whether that's food, wellness exercise, Justin's both of his parents are physicians. My dad's a doctor. We come from this world of like the traditional American approach.

of like wait till it's broken to fix it. And that is tragic. If we think of all the health care dollars and painstaking efforts at the end of life that we could avoid if we had prevented the problem in the first place. And not to mention all of the interactions of all these drugs once we have all these disease states. So I agree. Like in the concept of wellness, like do the investment on the forefront and you'll prevent a lot of pain. Yeah, we all just always think it's never going to be us or that we have a lot more time. Three things that have changed my bedroom are my humidifier, getting a TV out of the room, and 5-2-8 frequencies. That has changed the bedroom.

And the TV, by the way, is like such a game-changer. I think the bedrooms for sleep and sex, I hate having a TV in the room. I think it's so unsexy. And having that TV in our room is amazing. I got my humidifier going. I have my 5-28 hertz, and it's like, it's amazing. I would like to know if someone's listening and they see a product. and they see a product as being an eyesore.

There's a lot of eyesore products. I could name some. I'll give you an example. I was looking at my son's funnel the other day. Like he has a funnel for his bottle. And I'm like, this funnel is so ugly. Why don't they have a cute funnel? You did that with the humidifier.

If someone sees a white space with a product and they want to act on it, what are the steps to take? What steps did you take to act to get this out to the world? Yeah. I think the first part is really valid. that there's a problem or there's demand for something if you're going to create something from scratch. And the reason for that is because there's so much energy and time and money that goes into creating anything from scratch. So I always say the first step to any great idea is

just making sure that there's demand for it. But assuming that you've found a ton of folks that are dealing with this ugly funnel problem, then the first step... That might be a little niche of a problem. Well, maybe, but if we go out... Sadly, it's a big product. I don't know what the funnel. I hate it on the funnel. I can't with the funnel. Yeah.

Well, I mean, the first thing with products is they're originally created to serve a purpose. And usually that purpose is utilitarian. It's not aesthetics. So there's a ton of white space around focusing in aesthetics if that's something that's really important for you. But with that in mind, if you want to create something from scratch, the first thing to realize is that creating something from scratch takes a ton of time and energy and money. and so you want, you're going to, you're jumping into a very deep pool and it's not always obvious how deep the pool is up front, which is why it's important to make sure that you validate the idea first. Once you validate the idea, though, the first thing that you're going to want to do

with a custom product is design it. So you're going to identify your problem and you're going to then create a solution that addresses the problem with all of the features and factors and benefits that you want to design into that product. From there, you would, essentially then engineer the product so that you can manufacture that scale, and you're going to want to go find a manufacturing partner that can go produce the product. All of that takes time and energy, and if you're producing something totally custom, then you're going to be investing into custom molds and tools to get something made at scale. Yeah, I keep falling back on just making sure that you're really gung-ho and committed in that first step.

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kind of demand out there across a wide range of people or a big enough group that there's authentic demand that people will actually pay for the product. So that can be anything from like surveying, you know, focus groups, asking friends and family for feedback, but go beyond just the friends and family so you're getting real answers. We've worked on product concepts where we actually put up like a landing page on a website and we measure not only like the traffic, we can generate, you know, coming to that landing page, but actually how many people will open their wallets to enter credit card information to prove that there's real demand before we invested any dollars into the design and tooling of a new product.

You and I have a very similar story. I wanted to shake up the ice roller space and it took four years. It takes a long time to actually, when you said, create something from scratch and disrupt the category. Well, people that maybe have never done this, maybe also like understanding, distinguishing between like white labeling something that already exists compared to like creating something from scratch. And white labeling, I feel like if anyone doesn't know what that is, it's just buying a product that's already made and putting your label on it. And a lot of people do that. Yeah. And that's fine. That is a lot of people's business plans. But I think you and I are so aligned with what's hard to innovate there, right? A hundred percent. Well, then it's not yours, right? You've created a solution

that is uniquely yours, right? And it speaks to you and it speaks to the audience that you're building the product for, which I think is, you know, it's, it's a worthwhile endeavor. I mean, I've made, I guess, my lifeblood on it, but it's, it's a worthwhile endeavor as long as you're kind of going after a true problem solution. Let me ask you another, like, I'm going to geek out here for a second, but out of all of these different humidifiers that existed before, why did nobody in these big companies and many of them are owned by conglomarchs? Why did they not solve for the mold issue? Yeah. I think, I think that they've tried. What's really interesting is this is, this is going to be very specific for canopy, but the architecture for canopy is it's an evaporative humidifier,

which means that the way it's been built is there's a paper wick inside the product that gets replaced every six weeks. That absorbs water. We run a fan across it. And then the humidity is actually evaporating off of that paper wick. That architecture was very specific and very specifically different from most humidifiers in the market, which are ultrasonic humidifiers. And those are the ones where you see that kind of chimney of mist coming up. Because people maybe think that it doesn't work if they don't see that chimney of mist. Right. And so we've leaned really heavily into telling that story of why there's no mist and why it's actually better for you. It's removing impurities, metals, minerals from the water, but you're not seeing it. So it's not as visceral. And actually,

the irony of that is that was one of the reasons why we started exploring aromas in the first place to incorporate into the humidifier because it was this sensory or visceral kind of reaction or acute to tell our users that the product was on. Yeah. I did it the first time they sent it to me. I was like, it's not working. You're like, oh, it is, but you don't see it. And we were so trained to see that plume of steam coming out. And that was like getting everything around on your bedside wet. It's kind of. Yeah. Now that now that you don't have it, you're like, oh, why did we ever think that was okay? I love when people really solve for something that is novel, or it may be something that existed, but you make it better.

I think that's where the magic is. You certainly aren't having just white label people here come talk about innovation. Innovation, like, if you can take something that is not attractive, if you can take something, then you can do it better. I mean, that's really to me where the magic is, where someone already uses something on a daily basis. That's my brain's always thinking like, okay, what are people using in my category that they're using every day

and how can we make it prettier? So what's next besides the funnel? The funnel is got to go. Can someone make, I would like the funnel in like a pale gray. We're going to stop working on everything. Just focus on funnels. No, honestly, though, the funnel, I ordered six different ones off Amazon. I returned five of them.

They're so ugly. One's plastic, one's tin. The tin one's loud. The plastic one's BPA. Like, we got to like someone's... Oh, that's why you don't like it. It's because I get up in the morning and I'm clinking around. What are you talking about?

How do you not notice that? There we go. Every single morning, my cortisol. You need like just a little rubber thing to make it quieter. I got a rubber thing. and it's ugly, it's not big enough. I'm just saying if someone's out there and they're listening, we would love like a pale pink, nude,

different kind of funnel. If we don't stop talking about funnels, I'm going to quit the show for me. We'll get the team to work. I mean, yeah, great fun. But it takes a while, so give us a couple of weeks to months. Okay. How did you guys start working together

and why did you feel like you needed a beauty expert to come on board with canopy? I would love to know the behind the scenes about where the synergy was with that. For sure. I'll dive into this. So, you know, we started,

working on Canopi, my co-founder business partner back in 2019, and we spent about a year kind of doing the R&D for the product. And through that process, we realized what was resonating with people was actually, and this is saying one stepback is the genesis of the idea came from his girlfriend, who was using a humidifier as this weekly ritual for her skin. And every Sunday would break out Q-tips and vinegar to clean it out. So as a doted, devoted boyfriend, he started working on a humidifier that was easier to maintain. So she didn't have to spend her Sunday afternoons cleaning out the humidifier. And through that process, we ended up designing and developing what ultimately became canopy. But he and I are two guys in New York City, not big in the beauty world.

As we were putting the idea in front of people and telling about how Izzy was using this as a beauty hack for her skin, that was like the biggest kind of factor that resonated with people. And it was this aha moment to take, you know, the humidifier that we kind of re-engineered to be better and position it as a beauty wellness tool for skin. But in order to do that, Lucas and I had no idea, you know, where to begin within the beauty world. And so we kind of went down our rolodex, reaching out to folks that we knew were experts in the field. We ultimately met our co-founder, Eric, who came from the beauty world, who was an early employee of Birchbox and, you know, knew the ins and outs of everything within beauty from working in in that field for over 12 years.

Through the course of that, we met also somebody who ended up becoming our publicist in the beauty world. And she connected us with Dendy. And I think what was really exciting was when we pitched Dendy about the product concept. Obviously, Dendy's intimately familiar with like the science of a humidifier. But I think she recognized that there was nobody who was leaning in to solve the problems, the pain points that we were solving. And so got really excited about the opportunity to come help us figure this out and validate a lot of the claims that we were leaning into. And also Ali Webb is on board. She's been on the podcast twice and she loves Canopy. She's on board with you guys too, which is so smart because she has Dry Bar. Yeah. She's, yeah, she's amazing. She also another one really excited about the product and the opportunity because she knows beauty and saw that there was nobody thinking about it, you know, solving this problem the way that Canopy was.

that was actually a really fortuitous, you know, intro where we met to talk about product. She was interested in working on a new product concept after she sold Dry Bar. And all of the things that she wanted to solve for around launching a new product concept, I was kind of, I was like, this is interesting. Like everything you're pointing at, we were doing with Canopy. Like, have you heard of Canopy? And she's like, no, what's that? And then we went down this rabbit hole of, you know, telling her about everything we were working on where we were going.

how great everything was going and that conversation evolved into her getting involved and then us making a role for her to come on full time. For our listeners, Dr. Dendi, where are the areas in the United States specifically where people absolutely need a humidifier? Like you cannot fuck around. Like what are the top three areas? Well, I mean, regionally, I would say anywhere like cold and dry. So that kind of is a lot of the U.S., whether we're talking about up north or certainly out west. I mean, L.A., even though it's warm, it's often dry. And then I would definitely say in Arizona in that area. And then I would say the northeast.

So it's more regional than just state-specific. That said, my son has eczema, which is so ironic that the dermatologist's son has eczema. But I run it for him year-round, and it has been remarkable, the change in his skin. in and how I've had to pull back on topical treatments, prescription treatments, in order to help him. But even, you know, we spend our summers out in Long Island and it's more humid there and, you know, warm. And I still run it all year round. So it doesn't have to be a seasonal thing that you just lean into. But certainly it can be if, you know, some people are snowbirds and they go down to Florida and it's humid. You know, there are different environments where it maybe isn't as

necessary as in many parts of the U.S. What are you seeing working for eczema? So many people have messaged me about eczema. I don't have any advice other than the aquifer tip, but what are you seeing as a dermatologist that works for eczema? I'm loving this cleanser. It's an oil cleanser by bioderma. Okay.

I've heard of that. It's ato derm, like a topic, but atopatoderm. And it's really emolient and it's great. I think that we have historically over-cleans the skin, especially in those who have eggs of mine. If you think about the extremities, they have a lower density of sebaceous glands. So we don't need harsh detergents. You know, you don't need bar soap on your arms and legs. Certainly as an adult, you don't. But in children, you don't need a bar soap anywhere because they don't even have developed apricrin glands that give you body odor on your arms and things like that. So just be

very gentle with your cleanser. I think we are all overly cleansed in the U.S. and that's destroying the microbiome or the good bacteria on the skin. And then the trick that I love is, the second that they come out of the bath, I've got an oil on them before they're even dry, and then I towel them off, and then I put on the cream. And that really helps to lock in the moisture that has been absorbed through the skin because drying is inherently dehydrating.

If we're pulling off moisture from the surface of the skin, it's also coming from the upper layers of the skin. You put on when they're all wet. All wet. And you seal that in. And I tell even adults, like within 30 seconds of turning off the water, if you're in the shower, like do some bio oil, I'll do some in-shower oily and then towel off. And that really helps to lock that in. And I've

found patients just doing that change. And, you know, because a lot of people get totally dry. And then they step out. And then it's like five minutes of drying. And that is dehydrating to the skin and can exacerbate itchy conditions. Guess what was making my legs itchy for two years. Sorry, Michael. This is going to ruin another sponsor. It rhymes with shmide. Laundry detergent. was giving, like actually giving me small patches of eczema on my legs and I stopped using it. Would you switch? Branch basics. Okay.

And I just use all natural detergent and it's gone. And the craziest thing when I go to a hotel or when I put the other day, I put on new pants, like someone sent me pants in the mail and I put them on and my legs had the rash right back. So I don't know if anyone's listening. If you get a rash on your legs, switch your detergent. Yeah. I think, you know, oftentimes the harsh detergents can cause skin reactions and you are a sensitive little flower. Even like with my face, I was thinking, oh my God, we're sitting here breathing this in for nine hours.

Like we have our humidifier going. We have all these healthy things that we're doing in the room. And then you're putting your head on your silk pillow case that you just washed with tide. It just doesn't make any sense. Yeah. I do think that we don't think about all of the things our skin comes into contact with throughout the day. and really what we're putting it through. So it is good to be mindful and really back it down. What have we washed with?

What kind of, what is it made of? I love the silk pillow case. That's my favorite. I put them even on my children's pillows because my daughter's hair is really fine and it's a rat's nest in the morning. Put them on everybody's pillows about mine.

I don't know. I know I just put them on mine. I don't put them on anyone else's pillows. Yeah, what the fuck, Lauren. Yeah, who cares about his hair? I put him on like the texture. You know what? The humidifier is on my side of the bed,

So I'm getting, I'm glowing over here. What are some beauty tips that you do? Because you have beautiful glowing skin. And obviously you're a dermatologist. What are your three products that you cannot live without that you use all the time? So I would say my non-negotiables as far as anti-aging for me are in the morning. It's going to be a topical antioxidant. I like vitamin C.

I like vitamin E. I like feruleic acid. I think that that's really important to provide like a safety net under the skin. for any of the free radical damage that maybe isn't filtered out. You use that skin suiticles? Mm-hmm. Oh, I do, yeah. Yeah, look at that.

Go ahead. Wow. Well, you're using all the technical terms. So I just look at the label. I'm like, my, I do, I follow the routine. I have a one, two, three, you know, like I don't, you know, I didn't know all the terms. But, yeah. So topical antioxidant.

And I also like one from a company called Skin Better that has a good mix of them. I use SBF. Obviously, any dermatologist's worth his or her salt would not be a good one. We didn't say daily protection, day or night, rain or shine, January or July, it needs to be on the skin because all kinds, and I prefer physical blockers like zinc oxide and titanium dioxide because even if you're prone to melasma and all kinds of things can drive it. Heat, infrared, blue light, even ambient lighting from indoors. And only the physical blockers of SPF, not the chemical ones, will protect you from that. So that's another way to be preventative. Speaking of like preventing it before it occurs, it's always easier to not get it before you have to

correct it later. And then at night I use a retinal or a retinoid depending on, you know, when I'm testing at the time. But prescription retinoids, obviously vitamin A derivatives, although tough to integrate into your routine, really are the workhorse of anti-aging where they help to build collagen, elastin, help with fine lines, wrinkles, help with dyschromia, which is discoloration, even out skin tone, reverse sun damage. I mean, I grew up to build. down south where I used to be a sun goddess. And so I'm always mindful of the fact that we got to make sure we're reversing some of the damage from years ago. A hundred percent agree. You know that. And I was even like this chin strap helps me stay out of the sun. I'm reading Joan Collins book right

now and she said that people don't realize that women that wear makeup are actually, they're going to age a lot slower than women that don't. Because when you're when you're not wearing makeup, your skin is exposed to the sun every day. So she was like saying she's like, be as glam as possible, put as much makeup on as possible. So I agree. I'm all about staying out of the sun. You know that. If there's anything the last two years have proven to us, it's that we are some lazy people.

We do not want to go to stores anymore. We do not want to get in our car. We do not want to drive. We want to do everything online. We're buying everything online. Our food, our supplements, our gifts, our essential items, pretty much everything. We're dating online. We're not even getting out of the stuff.

the house anymore. But listen, it's a lot to keep track of, which is why I love a route. If you're like me and you're one of those anxiety, neurotic driven people, then this is an amazing platform. This is where you go and all in one stop to figure out all your tracking numbers, all your order numbers, when they're going to be delivered, where they're going to be delivered. So if you're sitting there wondering, what is this amazing platform that does all this? Route. It's called route. Route is a free app that tracks everything you order online all in one place. It's a must have, especially for the holidays. It puts all your orders in one place, like I said,

and shows you a map so you can stock your packages, no more tracking down a bunch of tracking orders in your inbox. And like I said, it's completely free. It's a must have for anyone that does a lot of online shopping or anyone trying to keep track of their holiday orders. And did I mention, it is completely free. So check it out now. Visit www.Rout.com slash skinny to download route and more information.

That's www.R-O-U-T-E dot com slash skinny. And like I said, it's completely free. It's a must have for anyone that does a lot of online shopping or anyone trying to keep track of their holiday orders. So check it out now. Visit www.Rout.com slash skinny to download route and more information. That's www.R-O-U-T-E.com slash skinny. The Skinny Confidential him and her podcast is sponsored by BetterHelp. Let me tell you about Better Help. Okay.

This is absolutely amazing. So life can be crazy, especially during the holidays, and it's so important to have skills to learn how to cope and also just have skills to self-empower yourself or deal with trauma. So if you are interested in therapy service and you're interested in doing this online to do it more efficiently and quickly, you need to go to better help. They are incredible if you're looking for therapists that are trained to help you figure out the cause of challenging emotions. and then they also help you learn productive coping skills. This is honestly amazing because I'm one of those people that doesn't want to get in the car, drive there, check in, sit in the waiting room, finally get an appointment, and then you're leaving and you run into someone.

It's on and on and on and on. You can do this from the comfort of your own home, which is amazing. You don't have to do video even. You could just do a call. So if you're looking for therapy, especially in the new year, and you want to switch up maybe some familiar patterns, you have to check out BetterHelp. You should know they are the world's largest therapy service. BetterHelp has matched 3 million people with professionally licensed and vetted therapists available 100% online. Plus, it's

affordable, which we love. Just fill out a brief questionnaire to match with a therapist. If things aren't clicking, you can easily switch to a new therapist anytime. It could not be simpler. No waiting rooms, no traffic, no in-list searching for the right therapist. Learn more and save 10% off your first month at betterhelp.com slash skinny. That's BetterHelp, help.com slash skinny. BetterHelp.com slash skinny. Quick break to talk about one of our absolute favorite symbiotica. Symbiotica came out of nowhere this year. Actually, towards the end of last year,

when we had Sherving, the founder on the show for the first time. And he's been on three times now in total, which is pretty up there, especially in the short period of time since we've known him. And it's because he's fascinating. And the brand that he's built is even more fascinating. Sorry, Shervin. Symbiotica is one of the most powerful supplement brands on the market. we take everything from their vitamin D3 and K2, their K2, their K-U-10, I take their B-12, I take their

magnesium, I take it pretty much all regularly, I take their vitamin C, I think I am one of their best customers. But here's one of the things that I want to talk about specifically today. Symbiotica's plant protein is not just an ordinary plant-based protein. It is an essential. It's got all whole foods. One drink doubles the health benefits. It's got 20 grams of protein. And the way I take it is, typically I'm taking way proteins, but sometimes those are hard on the stomach. And if I just want to get a little bit of extra bang and I want a little bit more protein, but way's been too much, I'll add in this plant protein. I think it is the best plant protein that I've come across on the market. And it's just a phenomenal product. So,

outside of all their supplements and vitamins and minerals and all of the stuff that they do so incredibly well, this plant protein is a game changer. Lauren and I are such huge fans of everything at Symbiotica. If you just listen to any of the episodes that we've done with Sherivine, you'll see why. And of course, we have an offer for you today. Use code skinny at checkout for 15% off your first purchase. This is an addition to custom bundle discounts. You can get 45% off. Create your custom bundles now at symbiotica.com and get 30% off. And be sure to use Code Skinny. If you were to describe what you do at your dermatologist's office, as someone were to come see you, is it filler? Is it Botox? Is it specifically like looking for skin cancer? I know you talked about

this on the first podcast, but how to check yourself all that. And I was telling Justin this earlier, It's kind of my practice has evolved as many do. I used to do so much skin cancer and do two days straight of just skin cancer all day long and do like 18 to 20 cases a day. And that was awesome and I love that. And now that I have my babies at home, you know, that's a lot. And so it's evolved to more of an aesthetic practice, but I kind of always bonus in the general derm that is going to come along with that.

I don't really charge my patients for that, but just kind of give them that as a benefit. Like if you're in for Botoxin filler, when's the last time you got your skin check? Let's do that again today too. When should you get your skin checked? Like what, or is it just always?

You know, it's a great question. And I would say that before puberty, maybe you want to go see, have your child see a dermatologist once, just to make sure if there were, or if there's something specific to a new mole that you're concerned about. I mean, my daughter has a birthmark that I,

I tested because I wanted to make sure she was okay. already have one child with eczema. I can't have the other one with melanoma. You know, that would be terrible. So I often see children and the children of my patients who just want peace of mind that their children are fine. And then after puberty, we want to start doing it once a year, unless you have a first degree relative or have had any personal history with skin cancer. And so then the general idea is once a year to get your skin checked. And most people come in, you know, for a vast majority of things. It could be acne. It could be acne scarring. It could be filler, Botox, lasers, talking about, like, what should I do? I'm turning 30, and this is a year of me. I'm hearing that a lot.

Like, this is a year of me. I'm leaning into my self-care, and I don't know where to start. Every year is the year of me. It's a life of us. Our poor husbands. But, yeah, I think that I love helping my patients love themselves better. And there is a major transformation in that. And it's really a beautiful thing to watch when you do it in the right way and not overdone, but just helping them to light themselves better, whether that's having clearer skin, having more glowing skin, having less wrinkles. And so anything head to toe that is medical or non, it falls under my purview. So it's really fun. How can we check ourselves at home?

So, you know, just like we recommend doing self breast exams for women, we need to do self-skin exams. And so once a month you should obviously look at your skin and when it's best when you're unclothed. And then we need a mirror for certain parts or a partner to check out your back or your scalp. I mean, there are areas that we cannot really look at by ourselves unless you're a contortion. And what exactly are you looking for? Because I, you know, obviously there's as you age, obviously the skin changes a bit. But like what like what things are, okay, that's a cause for concern.

Yes. So we always fall back to the ABCDE's of melanoma, which are A stands for. asymmetry, so a skin lesion that isn't perfectly symmetric, can't fold it on itself and it match up. B is sharp borders, so if it's kind of jagged in the edges, that maybe is a reason for concern. C is color, something that's multicolored, not uniform in color. D is diameter, which doesn't always follow suit. We've certainly seen small skin cancers, but it's usually about six millimeters, which is the eraser end of a pencil. And then E is the most important that's evolving or changing.

So anything new, changing, growing rapidly. It does not, I don't want to scare people that it's definitely skin cancer, but it should be checked. Oftentimes a lot of the younger patients won't have melanoma, but they'll have basal cell carcinomas, which are sun-related skin cancers, the most common and preventable and curable type of skin cancer. But they think it's an acne lesion that just doesn't heal, and they've had it for months, and sometimes it bleeds. Like, those are things that you need to get checked. And it's always just good to have a relationship with your dermatologist where you're like, hey, this is new. I get pictures all day long on my phone. Like, sorry for the side boob pick this morning, but this is new.

Are you worried? You know, and then we talk about that. Oftentimes, new lesions aren't skin cancer. Most commonly, they're not, but they do need to be checked in order to make sure because we know that early detection leads to better prognosis. I love you talking about this. I think it's so important. And I think there's so many people out there that are curious to check and they don't

kind of know what to do. So that's very helpful. Why did you guys decide? And this is like a plot twist question to do a diffuser after a humidifier. What was that transition like and how are you involved, Dr. Dendi, in the diffuser? Yeah. I think that the diffuser came about because it really was a natural extension from feedback we were getting with the humidifier. I mentioned we incorporated the aroma diffusion feature into the humidifier because there was no mist.

And so it was this cue that the humidifier was on through smell. And then in the first like six months of canopy being in market, we were getting all of this amazing feedback about how people loved the aromas. And they wanted to put the humidifier all over their home, but, you know, it didn't make sense to necessarily put the humidifier in the entryway hallway. And so we kind of dug into that further. And we realized that with most traditional kind of stone diffusers,

The aroma diffuser is also with the chimney of mist that have water inside and you drip some oil in. They have the same problems as humidifiers. They get moldy. They're spewing out gross stuff. And so we dug into that and decided to design something that would not mold over so easily. So we removed water completely from the diffuser and focused on just providing this amazing aroma diffusion experience. I am a practitioner of diffusers. I've tried every single one and they do mold.

They're gross. Yes. And so when you guys came to me and you wanted to launch a diffuser, we had already had the humidifier. That was a home run. I was like, we need to launch this matching diffuser with it because I don't want mold. No one wants mold in their house. That's gross. And why do you not need the water for this one? It uses the same evaporative technology. So there's a fan and it's essentially blowing scent. Yeah. And these are so cute. They look just like the humidifier. You guys have them in white too. The one. that I designed with you guys is in pink. I'm so passionate about this project because with the skinny confidential, I'm always about all five senses. Like I want someone to walk in the room and just I want the lights to be the right dimmed. Michael never had had a dimmer growing up. He just learned about it when he was 21 and moved in with me.

It was very high cortisol. Yeah, like it was just like these lights. He would eat like in this kitchen with these lights, like the brightest of lights. So we we introduced a dimmer to him. I got him on. diffusing. I got him on, you know, music. Like, I like the whole five senses of the experience. TV out of the bedroom. Sometimes I wonder if, like, all the stuff I learned on the show has been good or bad.

Because before I would just sleep, wake up, no thought into anything. Just like, go. Last night, I came into the room when you were with Saza and I was like, oh my God, I have destroyed my husband. He has this, he has this, he has this red light going. He has the music on. There's chimes, the humidifier, the diffuser. He has all these things. things going. It's cute. I've trained you, I feel like, really well. I mean, it's like one of those like, I mean, ignorance is bliss in some ways before. I just didn't, I mean, when I was a kid

I'm not joking, my dad would walk in, swing the door wide open, slam the lights on bright and get out of bed. I'm like, oh, okay, now it's like a whole thing, right? It's created a milestone. Yeah, now he has he has, I mean, the dimmer thing was out of control. You really didn't know. I get the humidifier going. Yeah. Amiance is important. It's so

important and it's important in an office space. It's important in a bathroom. It's important. in a house, like it's, it's an energy that you're walking into. And I think that the diffuser really represents that. And that's why I wanted to launch it with you guys. I would just love to know if there's a certain way that you guys pick your sense for your humid or for your diffuser. And I would love to tell the audience about how we picked mine too. Yeah. Yeah. I would, I'm excited to hear you talk about the three cents. But for us, we actually, when we launched canopy, we didn't think of can it be initially as developing our own sense. So we were partnering with brands and we partnered

with all different types of brands. We, you know, in the first year, we partnered with open spaces, which is a home organization brand to develop a scent with them. We did the same thing with the sill and pros and a couple other brands. And so we were really in the first year kind of trying to figure it out and leaning on other folks that were experts or had existing kind of scent-based product and audiences that liked what they were making. But we learned a ton from that. And so now what we're doing is really pulling from feedback that we're seeing from our customers as to what they like, what is effective for different times of the day and things like that, and then leaning in into creating specific scent profiles that kind of meet those needs.

When I created my scents with you guys for the humidifier, you sent me so many different ones to try. And we finally settled on Pink Taffy Pondy. Palmberry and grapefruit spritz. And you guys all love those if you're listening and you have one. And then for the diffuser, I was even more annoying. I had you guys send me at tons because I wanted to make sure the scent was human safe, pet safe, all the things. And so what we did is we decided to take you throughout your day. So we were envisioning when you woke up, when you were working, and when you were going to sleep. And so I wanted you to wake up with something that sort of gave your senses a little tickle. And that was Hot Girl.

morning and it's juicy sprit. So it's like, it's like kind of like tangerine, great fruit, smells delicious. So that's going to wake you up. And then when you are working or you're doing your thing, maybe you're taking care of the kids, whatever you're doing, it's mommy needs a minute. And this is vanilla honeysuckle. This is one of my favorites. It smells so good. And everyone loves vanilla. Vanilla is just like a scent that everyone loves. And then I wanted to wind you down too. And that's what Michael was putting on in the room last night when you went to bed. And that's called get the fuck to bed and it's an incense smell. So it's going to give you the chill, calm vibes.

And that was really important to me to have it take you through your routine throughout your day. I am obsessed with my diffuser. It's pink. It looks just like the humidifier. If pink is not your aesthetic at your house, no worries, you guys have a white one. I would definitely check out Canopy. We wanted to have both of you guys on because we wanted to have the creator and tell the

behind the scene story and then hear about the beauty benefits. That was important to me to get two opinions. Can we do a giveaway? Let's do it. Okay. Can they win a humidifier and a diffuser? So we actually, I don't know if you got wind of this yesterday, but we sold out. You helped sell out the humidifier over the Black Friday, Cyber Monday, period.

I sold out of ours or out of the canopy one? No, no, no, no. Your humidifier. We're sold out, you guys. But do we have one in the office? We have one in the office. Yeah, but we can always do a non-TSC humidifier. Okay, okay, let's do a non-TSC humidifier, but a TSC diffuser.

Yes. Okay. All you have to do to win is follow at Get Canopy on Instagram. And then you have to tell us your takeaway from this episode. We would love to know. I feel like this episode was like a business side and a beauty side. So I don't pick your poison on what you want to say. But tell me on my latest Instagram at Lauren Bostic.

And then we have to follow you, Dr. Dendi. What's your Instagram? It's at Dr. Dendee, which is D-R-D-E-N-D-Y. And if someone wants to come book with you and get their skin checked, how can they do that? You can message me on Instagram or you can call the office. Or just go to my Instagram and there's a little call button. And that's probably easiest. But I wanted to just say, I think it's so fun because when we first met, it was November of 2020.

Crazy. Like mid-pandemic, flew to L.A. And you were talking to them about making this and here is your baby. and I'm seeing it, you know, in person, and it's so fun. And we have never met in person until today. Oh, wow. I mean, I forgot that we had met. I've seen him so much on Zoom.

And he was like, nice to meet you in person. And I was like, oh, my gosh, you're right. Like, we had never even physically seen each other. Isn't that funny? That is wild. If you didn't have a humidifier in your house during that pandemic, you were really missing out. Your skin was really struggling then. No, I mean, it was when they approached me to do this, it was like I wanted every step

of the way the audience to love it from the packaging to like the letter that comes from me. I designed everything with the canopy team. I was so hands on. And they were so great. And this experience has been unbelievable. And this is a product that I 100% believe in. It's in my home. It's in my daughter's room. It's in my bathroom. It's in my office. It's in the studio. Like I just love it so much. I can't shut the fuck up about it. Well, I'm the same. I mean, we were talking about beauty tools earlier. And I was like, here's the thing with beauty tools. And I have all of them. It's whether or not you use. them. Do you have an ice roller? A skinny confidential ice roll? I don't have one of yours. I'm getting

you one right now. That's maybe why I don't use it. Yeah, I'm going to get you the skin. But this is what I use. When patients come to me, I'm like, talk to me about what I do and what I use because that's the key. That's what you want. Just like when I talk to beauty editors, I'm like, what's in your Madison Cabin. I want to know what you would buy if you had to spend money on these products, because that really tells you what works. We talk to the experts about what they actually do. There's the key. Well, we did that today. Where can everyone find both of you? and can we do a code for the audience? Yeah, for me, probably through Canopy at Get Canopy on Instagram.

And I'm at Dr. Dindy. And use code Skinny to shop Get Canopy.co. Go stock the pink humidifier and pink diffuser. And if you're not into pink, they have other colors. Thank you guys for coming on. Thank you both. Thank you both so much. Wait, don't go.

Make sure you check out Get Canopy.com. And use code skinny. If you grab the diffuser, it's pink, it's cute. And it's going to make your house and your office smell. so good. I'm obsessed. The three cents I took so long to pick. Like the aromas, it was so important for me for you guys to love them. On that note, if you want to win a diffuser, we're giving one away. All you have to do is follow at Get Canopy Co and The Skinny Confidential and leave your favorite part of this episode on my latest post at Lauren Bostic. I hope you guys have the best holiday ever,

and we'll see you next time. Cheers. Here is the move if you have kids or a hungry significant other, Okay, I got this acrylic holder in my fridge and I stack it with perfect bars. Specifically, the dark chocolate chip peanut butter with the sea salt. I stack the mini ones in my fridge. They come in like a snack size. And they're filled with protein. I think they have like six grams of protein and 150 calories. And I'm telling you, Zaza will just like open the fridge and get one.

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