The Bossticks - Emma Grede On Pt. 2 Work Life Balance Truths, Successful Traits, Finding Your Strengths, & Hustle Culture

Episode Date: May 12, 2025

#841: Join us for a second time as we sit down with Emma Grede – British businesswoman, serial entrepreneur, philanthropist, Co-Founder & CEO of Good American, Founding Partner of SKIMS, & Chairwoman of The Fifteen Percent Pledge. Recognized by Forbes as one of the as one of America's Richest Self-Made Women (2022-2024) & America's Richest Self-Made Women Under 40 by Forbes (2022), Emma is a powerhouse reshaping the business world. In this episode, Emma opens up about the realities of hustle culture, the unfiltered truth behind building billion-dollar brands, & how she balances her booming career with life as a mother of four. Emma also shares how she turns bold, creative ideas into the iconic products we all know & love, & gives us an inside look at her new podcast, Aspire with Emma Grede.    To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Emma Grede click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes.   Join us on May 17th in Los Angeles for The Dear Media Edit, a live wellness experience with your favorite hosts and top voices in health and wellness—tickets available now at DearMedia.com/events.   This episode is sponsored by BetterHelp Visit BetterHelp.com/SKINNY to get 10% off your first month.   This episode is sponsored by Boll & Branch Get 15% off, plus free shipping on your first set of sheets, at BollAndBranch.com/skinny.   This episode is sponsored by ASTRAL  House Marg Summer is here. Time to stock up! Go to astraltequila.com to find Astral near you - and don't forget the limes! Please Enjoy Responsibly.   This episode is sponsored by Prolon Visit ProlonLife.com/SKINNY to claim your 15% discount and your bonus gift.   This episode is sponsored by Kettle & Fire You can find Kettle & Fire in almost every grocery store, nationwide. But if you want the hookup, you can save 20% by going to Kettleandfire.com/SKINNY.   This episode is sponsored by Nowadays Visit trynowadays.com and use code SKINNY at checkout for 20% off your first purchase.   Produced by Dear Media

The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

What an icon. Emma Greed is back on the show. She is a British businesswoman, a serial entrepreneur, a philanthropist. Emma is named as one of America's richest self-made women by Forbes. This was a fascinating interview. I was on the edge of my seat the whole time. As someone who runs a company and is a mother and a wife and is like balancing it, she gives really solid, savvy advice.

Emma, I think you guys are going to want more of her. just launched her new podcast. It's called Aspire with Emma Greed. It's available everywhere now, so after this episode, you can go listen to her on her own podcast. You should also know she's been on the show before on episode 350. So if you want more Emma, you can listen to her too on our show. I find Emma to be so inspiring. She's eloquent on a mic. And damn, does she know how to build empires with impact? Emma Greed, welcome back. Back to the Him and Her show. This is the skinny confidential, him and her.

This is such an important topic to talk about. I wish more people were like that. I don't have to agree with you, but we can have a conversation. And we can still be friends. Yes. Right? Like, here's a thing. I don't think that we are in a time and a place where you can afford to be ignorant.

Like, my point of view is, like, you might have a different political disposition. You might have fundamental beliefs that are different from mine. but I will hear you out because I need to be wise about everything, right? I don't get to serve customers on like one side of the aisle or the others. So I need to have a really broad perspective. And I don't imagine that I know everything or that I've learned everything or that I'm always right. And so for me, it's just like in that way of like you've got to always be learning, like for your business and for yourself. It's just like another way of thinking about like how am I growing as a person?

How's my perspective growing? And also how do you meet people? Because at the end of the day, like we have to, as you, humans, right? Like, we have to be able to do shit together in order for like us to all move forward. And so for me, I'm just constantly thinking about like where and how do you meet people. I also think you have to give people grace for the space to change their mind. Like there's this thing that just because you said something two years ago that you have to stick by that thing that you might, you might have evolved as a person and changed your opinion. And we have to be able to have

conversation around that is important. I mean, if you're at a dinner party and I agree with everything, you're saying I'm bored as hell. Even doing this show for as long as we've done, we've done close to a thousand of these, you know how bored I would be if I was talking to somebody all the time that just agreed with every single position. That's why you're married to a Gemini. Ah, there you go.

It would be unsustainable. I think that's why people get burnt out. Well, and also that's why you can have someone like me back, however many years after, right? Because it's like, we evolve. If we're not growing, like we die. And so, I don't know, I just, I grew up in England where I think that there's a lot more tolerance

for people having different opinions. and I certainly wasn't raised in a way that, you know, is passive. Like, I've always been raised to, like, share my opinion, have an opinion, have the thought about something. But I don't think that that means that we can't have respect for one another. Like, I respect any, like, my first position is that I respect you. I respect that you've got an opinion that matters. And if I don't agree with you, I can still learn something from you.

Like, it's really simple, like, stuff. You have a really strong confidence. You allude confidence. What do you think that your pay? parents did really right with you. Because as I'm raising my own kids, in confidence and resourcefulness are my two things. And I want to know how your parents got you to be this confident woman. There's something that they did that's like a magic formula, I feel like. Maybe it's, it could have been a magic formula or like, you know, the practicalities of a household with a single mom, right? It's like,

I'm one of four girls, single mom. And so there was an element of just like, bigger it out. There's no one was going to make me dinner. No one was going to, you know, make my bed for me. We just had to do stuff ourselves. And so there's some of that resourcefulness that just comes, like, as you grow up and like not everything's done for you. If you need something, you're going to have to go and do it, which means you're going to have to figure out how to get something done. But I do feel like I, there were some things that my mom says that kind of still ring in my head and I talk about it all the time. But this idea of, you're not better than anyone, but nor is anyone better than you. and I do feel I still, it's something that I teach my kids, but I really believed it.

Like, you know, my mom was like my queen as I grew up. And so for me, I just think I really believed every single thing that she told me. And I took that to heart. I was like, I'm as good as anyone else. I deserve as much as anyone else. And so long as I work for it, I'm going to, you know, it will work out for me. So how are you instilling that confidence in your own children? You know, I don't know that I think about it as instilling.

confidence. What I try to do is create a space where all of my kids can be whoever they are and that be fine in our house, right? Because when you have four, what you notice, first of all, like, my kids are very different from me. They're very different from my husband. They are their own people. And as much as I'd love to, like, impose certain parts of my personality on them, they're living a very different reality. They're not growing up poor. They're not growing up wanting for much. They're not going to have that same sense of drive. And so what I'm trying to teach them is like just be excellent at something care about something I don't really care what it is I don't mind if it's a sport if you want to be the best like puzzler in the world if you want to just be

great at climbing if you just want to be whatever you want to be just be good at something and apply yourself to something and so that's really what I am like instilling in my kids is this sense of like take some responsibility for your own growth for your own learning now my kids have really little, but that, it kind of manifests itself every day because I'm not trying to figure it out for my kids. I don't think that that is my job as a parent. My job is to love them. My job is to look after them and keep them out of harm's way. But I also believe there's a certain amount of like responsibility that they should learn for themselves. And I think that I do that by going out and making the best of myself every day. They get to see that. And I think that's probably the biggest thing that I can do

to impact the way they think about themselves. One of the strangest things, it's not strange, but one of the like biggest mind fucks that I had when I had children is how different they actually are from us individually. Yeah. I feel like that's, there's a hint of narcissism there. Like, they're not like me. There's always just a little hint. I know.

You're projecting your kids with me like you, right? I imagine my kids would. I too. But also how different they are from each other. Because you would think that they'd also be similar. They are different. You know, our son will go out and like he will be taken by a stranger if you let him. He'll say, hi, hi.

Like everyone. Like everyone. Our daughter's a little bit more reserved. Lauren came out of the womb tap dancing You know what I mean? Like it's like Our daughter's like Hey I got to figure out who you are

Before I show you my full personality It's so it's just weird to go through that And you realize you kind of have to step back And not force your own personality Or your own self onto them So that they can actually be who they are All your own experience is right I'm not trying to raise my kids

As apologists for what we have And I think there's a certain experience When you grow up like really poor Like I'm like Well how are you going to have any drive? How are we going to make you gritty. Like how are you going to have the hunger that I had to go out and do anything? And it's like, you know what, I'm not going to impose my experience on them. They will have their own experience.

They'll figure out what's important to them. And my job is just to support that. But I'm not trying to house my kids into, you know, like Mandarin lessons because I would have liked to speak Chinese. Do you know what you mean? That's not. Absolutely not. Never ever. You were not doing that at one point? No, definitely not. Maybe I had a dream about it. She is busy doing other things, Michael. Absolutely no. Michael, she's got a Mandarin. I don't think she's done doing Mandarin. Can you add Mandarin to all the other things you're doing? I wish. One day maybe. Anyone can do it at you. I believe that. I'm going to, I've got to draw the line somewhere. That's it right there, the Mandarin. I have a selfish question. I feel like you're the perfect person to ask. When I am in a mom work mode, like I am today. We're in a hotel right now. I have to I have to leave to go to work. My kids are like, don't go to work. And there's like this element of guilt that I have.

leaving. How do you manage that with four children? Well, I have to be really honest. I, that happens to me, right? That is definitely an occurrence that happens in my life. And I think pretending that it doesn't, does nobody any favors. I just don't feel like I'm an apologist. I'm not in that mode of being like, I'm so sorry. I'm like, guys, this is what I do, and this is what makes me happy. And at a certain point, they start to understand that. I'll tell you, Like something was so interesting to me. A couple of months ago, I was going to New York. And my daughter said something to me that was like, like assuming that when I leave and I go on a business trip, that I have a bad time.

That I'm like sad, lonely. She was like, I'm so sorry that you're going there. Like how many nights? I said, I'll be there for three nights. She's like, I'm just so sorry. And I was like, no, I have the best time when I'm away. Like, I sleep diagonally. I don't have to worry about waking you lot up.

Like your dad's not there. It's like, like, honestly, I see my friends in New York. Like, I'm falling out. And she was so confused because I think she thought it was a hardship for me to go. And I was like, no, honey, like, it's amazing. And she was suddenly like, oh, I'm so happy. Have a great time. Like, say hi to Pietro and Renada, like our friends.

So it was really interesting because I think if you project that onto your kids, that it's so hard for me to leave you, that it's such a hardship when I go away. They end up thinking that. It's like, no, it's not. I love going to work. I love having those few nights a month where I'm away from. everyone and I can just think about me and I can I don't know get tweezers and like pluck things out while I watch the TV like do you know what I mean it's like that doesn't happen to me at

home so I just think it's so much about like how are you relating to those things because your kids will pick up on all of your cues and my kids know I love work they know I'm happy to be there and actually in the school holidays they're like can I come to the office with you I'm like absolutely yes you can so I don't know I've just created it that way that's so interesting that you say that because I've done the gym that way so I've been like I have to go be healthy, like being healthy makes me happy, but I've done the opposite on the work. So I've said, Mommy's like so sad she has to go to work, but I have to work because that's how I can afford toys.

I think I need to stop apologizing. I think that's really good advice and start telling them that I love my work because I do. And that'll give them more context. Of course. And I always like, to me, it's about where do you take that conversation, right? Because your kids will be like, what, but I don't really like, I don't love school. I don't love where I go every single day. How do you love it?

And I'm like, well, guess what? I did all of this other stuff that I didn't love to get to the point where I can do something that I do love. And I wonder what that's going to look like for you. So let's think of a bunch of jobs that you would have. So I kind of take the conversation somewhere else because I'm like, there's a learning from that, right? Because let me tell you, like the jobs that I did between 18 and 28 were not jobs that I

loved. I went to work because I needed to pay bills. I needed to do whatever I needed to do. So I don't also want to wrap it up and be like, you're going to love what you do straight out of the gate. you work to get to that place. So that's the type of conversation I'm having with them, just like a level of honesty. And I don't think they're ever too young for that. Even with my three-year-olds, I'm like, I'm going to miss you too. But guess what? You're

going to be fine and I'm going to be fine. And a couple of days away from each other is a good thing. I like that you talk about this. Because there's especially a lot of young people that listen to this show that have been told, chase your passion, chase your passion over and over and over. and then they feel like anytime hard work is met or things that they don't like doing in the workplace come to them, that it's like it's not their passion. And the way that I think about being an entrepreneur is I eat so much shit all day long and there's so many problems. But because I love the end result of what I'm building, I'm willing to do that. Does that make sense? Or like if you absolutely hate the thing, you're never, but what I tell people, especially younger people that I talk to, I'm like, it's called work for a reason. Yeah.

You're not supposed to love every single component. of it. And if you turn your passion into a business, it is now a business and it's going to be, you know, like I've had a bunch of friends that... It's not going to be just passion anymore. Yeah, now it's like, yeah, I have a lot of artsy friends. And artsy's not a good word of but they're like artistic people. And they take that art and they turn it into business and all of a sudden they start hating the art. Wow. And I'm like, well, it's, you have to understand like the end result is you get to take your art and build a lifestyle around it and a business around it. But anytime you take anything and put a business mechanism around it, it comes with work and struggle.

It comes with work. And listen, we could do a whole podcast just about this subject, right? You employ a lot of people. I employ a lot of people. I think there's a big discussion to be had around work, enjoyment, purpose. I'm of that Scott Galloway mindset that you shouldn't chase a purpose. You should chase what you're good at. You should chase your skills.

And hopefully within that, you can find some purpose. But I don't know anyone. And certainly where I came from or come from, you didn't start out trying to be like, what's my purpose? you're like, how am I going to pay my bills? How am I going to make ends me? What can I do that has like a tiny bit of interest in it for me? For me, that was like working in clothes shops.

I was like, I like nice clothes. I can get a discount. That's where I started. And I did that in some way thinking, I love fashion and I'd love a job in and around that business one day. But in the beginning, that was like being a Saturday girl working at a clothes shop where it was actually just really grueling because you couldn't afford anything that was in the store.

And most people that came in were not a joy to like work with. But I would find where I'm going to be good at something, like where the interesting part of it was for me. But the simple fact is, I think that we've kind of got to this place in culture where there's been a separation between like what is enjoyable and what is work. And for me, I think that some of the best times in my life have come out of situations where I've been at work. If we go back to when I wasn't the boss, right, when I was working in a fashion show production company, the best nights were nights where we'd done something. at work, we'd won a new account or actually we'd lost an account and we all decided to get together and go for a drink. And I think that what's happened is where we've kind of made it up that you can't have fun at work, that somehow your lifestyle and you going to work are completely

separate. There's no enjoyment. And I'm like, what are we talking about? You can have the two things, right? You know, I think it's very interesting because we're just at this point where I think There's so much talk about work-life balance. What about work being enjoyable? Work being your enjoyment. And I just feel like the two things can be true at once. You can go somewhere and it can be maybe not your be-all and end-all, but you have to make the most of it.

And I just feel like any entrepreneur I know, anyone who's been successful has had a bunch of jobs that they found either hugely unenjoyable or not that valuable to them. and you have to find a way to make them something for you, because there's absolutely no way that you're just going to get up and find, like, this purpose in work and make a ton of money and find the ideal job before you've gone through those, like, things that are not so great. If you're clever enough, too, and obviously you are,

you take the job that you don't like, and you find the thread that you do like, and you bring it to the next job, And then you find another thread and you bring it to the next job. And before you know it, you have a collection of threads and you can get clever to make your own job up, which is what you've done. But I think it's like that advice, especially for me, like as a young guy, it screwed me up a lot. Because like whenever you were met with some of that resistance in the workplace, I'm like, well, wait a minute. This is supposed to feel like passion and love and something I'm like so excited about all the time.

And it kind of derails you because people would ask, they would constantly, what's your passion? What's your thing? I'm like, well, at the time, I did not know. No, I don't forget. Who knows? I mean, who knows? Passion is not something that you can make up, right? I feel like you find your passion. You don't decide what your passion is and then like go after it. Certainly that's not been my experience. It's like the passion came through doing the work. The passion came through actually doing all of these jobs that I found massively unenjoyable or I wasn't good at or I just think sucked and they didn't pay very well. And then I found what it was that I was good at and made that something that I could, you know, have passion for. I just think we've got the whole thing like messed up. You're going to need to work really, really, really hard if you want to be successful. There's no substitute for that. How do you deal with employees that don't want to work hard or don't have that ethos? Because as a huge team, and I know there's many employees that do, and I know there's many team members

that are incredible. I have an incredible team with Skinny Confidential, but you do deal with some people that don't want to work that hard. How do you do it? Well, I think that we have to be honest about and level set in any organization, right? Not everybody has to be an ambitious little monster. And actually, you need that. You need those people that are very, very comfortable in their job so that the ambitious little monsters can keep moving because you can't promote everyone. You can't keep moving everybody forward at the same pace unless you've got some like gangbusters, you know, business that's like growing like, you know, crazy every single year, which some people have and a lot of don't have. And so I think that you need, you need both things. Now, listen, I think what's really important

is what do you, what do you reward and what kind of conditions are you setting up in the culture of where you are, right? I think just to be very honest and level setting with people, I'm in a startup environment for the most part, right? I have businesses that are relatively young and it requires people that come every day with 100% and put everything in and leave nothing on the table. I think I think I make it quite clear that if you're a free day a week person, that's totally fine. It just doesn't work here. It doesn't work for me. So do you have people come in the office five days a week?

Absolutely. We need to talk off air. Or we can just talk on air because I think it's a subject that a lot of your listeners, right, post the pandemic, a lot of people got very comfortable with not going to the office. That is fine unless you're deeply ambitious. Because if you're deeply ambitious and let me tell you what, what my experience is, was, and it's not the same for everyone. But my experience was that I had a bosses when I was younger that I learned so much from. And I learned from proximity, right? I was in the meetings, the person

taking the notes. I sat in front of my boss, and I remember everybody used to say to me, what a nightmare that you sit in front of the boss, because she can see when you're online shopping. And I was like, yeah, or I write down every single thing that she says, and every new business tactic and, you know, phrase that would come out of her mouth. I'd be like, that's a good one. And then I would use them. reason you're on-shad. But I'd use them. I just have to call everyone and I, you know, do like a hundred new business calls a day and I would say the shit that she said. So for me, it's like, how are you learning if you're not like in it on the job? Now listen, there's a lot of different types of jobs and we know some jobs need more proximity than others. I'm in the product business, guys.

I make things like physical things, jeans, knickers and bras. If you're not in the room, you're not able to do that at an excellent level. And to be like really, really good. And to have the type of hypergrowth that we've had in these companies, it requires a sense of urgency. That means that I can't wait until you're in next to do the thing that I need to do that's going to get us to where we need to go. And so, listen, it's fine. It just doesn't work if you're highly ambitious. And for me and the type of companies that I have, we are five day a week, always on people. And it's not for everyone.

And that's fine. So what would you do if people come to you and they say this is not a modern work culture? I only want to work three days a week. Is that a non-negotiable for you? Well, I think that there are, there's a lot of different ways that people come to work. And there's always exceptions to every role because otherwise you're not running a modern business. I have a lot of people that, you know, come back from maternity leave.

And they have a different idea about the way that they want to come into work. Now, if I want women to be successful in my business, we need to be open to that. Because you all know, after you have a baby, it takes you a while to come back to life. Like, I was still sitting there nine months after being like, what just happened? You know, like your head's not there. So we want to create the conditions for ambitious. people to be successful. And that might mean at certain points in their career, they need a different setup. But what I'm saying is for the majority, for those starting out, for the most people in the

company, we have to be five days a week. There are always exceptions to every rule, but it's not like the default. It's not like the first thing that we do. Yeah, when I tell the like people that are closest to me in my life, my sisters, for example, people that are going, I'm like, you don't want to be in a position where you're trying to get the business to conform to like how you want to live your life. The business has to operate as the business operates. And if you plug into that in a way that makes sense for you, great. But if not, then maybe you shouldn't work in that business. But what we've encountered is like sometimes I'll speak to people close to me.

And they're like, well, I want to do these things and this and that. But I don't really like doing this. I'm like, yeah, but it all needs to be done. And if you're the person that's hired for that role, like the business can't say, well, okay, just like kind of pick the things you like and dislike. And that's what I get back to this whole idea about passion and work. When I was coming up, like, whatever was thrown at you is what you're doing. There's no choice.

There's no choice. And I think that COVID was an interesting experiment. A lot of things got derailed. A lot of, you know, Dr. Drew was on here yesterday and he says we get, we're living in this reality that's like it's disconnected from reality where it's like we want to believe the things we want to believe and we want to behave the way we want to behave without any regard to the things that we dislike or that we don't want to be true. And because of that, people are now basing their behaviors on what is actually not reality. And it's causing a lot of heart, like not heart, but it's causing a lot of. problems for people because they're like, well, this is the way I want it to be without acknowledging the way it really is. Does that make sense? It makes total sense. Shows like this and others have put a huge spotlight on mental health awareness, but there's still more to do. Mental health awareness is growing, but like I said, there's still progress to be made. 26% of Americans who participated in a recent survey say they have avoided seeking mental health support due to fear of judgment. Many people feel like if they're doing anything to help themselves mentally, if they're going to seek therapy, if they're going to talk to someone, that they're going to be then judged by their peers,

their friends, their families. When people hesitate to get help, it doesn't just affect them. It impacts families, workplaces, and entire communities. One thing that we've learned doing this show and talking to so many high performers for almost a decade now is that many of these people achieve such great success because they go and seek help. They get therapists. They talk out their problems.

They work with people to work through any mental health issues that they're going through. So this Mental Health Awareness Month, let's encourage everyone to take care of their well-being and break the stigma. The world is better when people are healthy and happy. This is why Lauren and I have been longtime partners of BetterHelp. We could not be bigger fans of the platform. BetterHelp has over 10 years of experience matching people with the right therapist from the diverse network of more than 30,000 licensed therapists with a wide range of specialists right from the comfort of your own home, from your own digital device. BetterHelp is fully online, making therapy affordable and convenient, serving over 5 million people worldwide. You can easily switch

therapist at any time at no extra cost. It's so easy to use. So check them out and take that next step to work on your mental health and get it to where you want it to be. We're all better with help. Visit betterhelp.com slash skinny to get 10% off your first month. That's better help, H-E-L-P.com slash skinny. I do not mess around when it comes to my sleep. I am so serious about my sleep. My room is pitch black. I have chimes going. Only red light bulbs in my room. I have got my Kindle. I've got a red booklight just in case. I sleep in this cloud set that's buttery. And I have a humidifier going. And I also don't mess around with the sheets. So Bull and Branch sent us these sheets. They're the signature sheets and they're made with the finest 100% organic

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So like I said, Astral Tequila is the official house tequila of Dear Media. Whether you're keeping a classic or shaking things up, there's no wrong way to enjoy an a straw margarita, especially when every sip supports Estrella's mission to build homes in Halisco, Mexico, order it at the bar or serve it at home, feel good about choosing a straw as your new house tequila. A straw is an affordable, great-tasting tequila that mixes beautifully into just about any cocktail, especially a margarita. My personal favorite is the repisado when I'm out and the bars, when I'm drinking on the home. It's typically the repisado, but you can't go wrong with the Blanco or the Anahoe either. The Anaheho is going to give you a little bit more flavor, and the Blanco is going to make a perfect

margarita. My favorite margarita is taking three parts tequila, one part quontro, not triple sec, and then about three-fourths of an ounce of lime juice. You can add maybe a little bit of simple syrup, but I think it's perfect the way I had it before. Add maybe a half-salted rim. and you have the perfect micromanaged Michael Bostic Margarita. As soon as I discovered Estrol, I was blown away. It's a newer brand, and I had not seen it. Many of you may not be familiar with the straw tequila. It's an emerging brand, but it is incredible.

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to find a straw near you. And don't forget the Limes, please enjoy responsibly. How do you think about running a team and are your teams the same teams amongst all your businesses? No, absolutely not. So different teams. Totally different teams. There is no sharing. Everything is a standalone business.

How are you like as an octopus? Are you like, if you have to be in the office, what's how do you manage three teams? Well, we have. Is it all same office building or? Depends. So I have a lot of investments. I have a lot of companies that I am. operationally involved in and I have other companies that I have no operational involvement with.

If we talk about the things where I'm actually operationally involved, yes, they're all in one building. But what I do is I am like the leader, right? It's like I'm the person that has to call the play. I don't need to run out and score every goal myself. And so what I am an expert in is finding the right people and putting together the right teams because I'm not an expert in every single facet of our business, right? So if, for example, I think of myself as a product person, where I'm good is around planning, merchandising, design, production, that's where I'm brilliant. I'm not brilliant at logistics. I'm not brilliant at running an e-com site. I'm not, you know, an AI specialist, and I think about how that's really like coming to our business recently.

What I do is bring the right people together so that you've got the best team to meet the goals of the company. And it comes down to this point of just going back to what you were saying earlier, having an enterprise mentality. It's about the company and the company's goals coming first. It's not about me. At the end of the day, what I do, and if you take something like Skims, Skims is Kim Kardashian's company. That's her vision. That's what she wanted to create. My job is to make sure that that actually happens and it comes to fruition. And so I don't think about any of the companies being reliant on one person, certainly not reliant on me. So it's like if I don't turn up, the companies will still thrive. There's some companies will still do what they need to do because they're set up to do that, right?

That's their primary function. They should, you should be able to take any one part away and the company is still going to do what the company does. When you're looking for those people, is there a common personality trait that you're looking for that is shared amongst most of the high performers? I, you know, it's so interesting. I hire for attitude over experience because I don't have the experience, you know, and I'm pretty good at what I do. And so I think there are some positions where you need people that have been there, seen it and done it and played an active role in whatever that kind of division or that, like, you know, specific competency is. But there's other times when you just want someone who wants it so bad and so badly wants to be successful that they're going to do whatever they need to do to get it done. And so I'm more about, like, who's a team player, who's somebody that has, you know, vision?

Like they can really understand, meaning that they can go super deep in what their core competency is, but they have enough understanding of what's happening across the business in different, like, verticals or different divisions. And they're the type of people that I like. If you're like a sort of like a one-trick pony, you're less useful to me. I need people that can go outside of their core competencies. My follow-up question was, are there personality traits that you look to avoid? Well, yes, I think there are. I mean, there's lots of things that are just not for me.

Like, I don't like arrogance. I like people that can come to work and be true team players because what we're doing is so big at this point that there isn't one person or one way of doing things. So you need someone who can come and really have like a thoughtful point of view across a team. But I don't think there are like individual traits that everybody needs to have. you know, ambition is great, hard work is great, like competency in a specific area is great,

but none of it alone does anything. It comes down to like, what kind of attitude do you have and how do those people all fit together? How do you structure your day? I'm sure every day is different, but if you could just give the audience a peek into like all the things you do, are you in the office by a certain time? Are you in glam every day? Like, what does it look like? I'm definitely not in glam every day. I am today, obviously. Definitely not in glam every day That would be a horrible use of my time So I try to really like think

I'm a furious organizer and scheduler I try to make the most of every single thing that I'm doing So if I'm putting a face full of makeup on You better know that it's like not for one thing Like it can never just be like I'm coming here and doing this book like I can't I can just do a little skincare if I have a day I can't do an office

No no no way It just it can't happen that way It's got to be a show for me to get it's got it yeah It's a whole shebang around And there's three things happening And I'm like great I'm going to put this glam to use. I am in the office every single day, which I love, but I love to go to the office. It's where I'm most productive. It's what I enjoy. It's like where I'm really like the best version of myself.

So to me, it's not, all three offices or one office? Well, it's like, it's one building. Got it. I bought a building in Hollywood. So I put everything is in that building. Amazing. Okay. Keep going. So it's very, so I go up and down in the elevator. Amazing. And, you know, it's interesting because I don't have like specific days where I do specific things. So I'm really, to me, what I do and what my skills are are completely interchangeable. So I can go from one thing here to another thing there between skims to good America and to off season, because at the end of the day, I feel like I just do one thing. My thing is that I have an obsession with customers and doing the best by that customer depending on what I'm trying to service them. Right? Do you know,

like that's all I think about every single day. That's universal across all the businesses. Yeah, I just feel like it's not different like one to the other. It's like how are you making something with unbelievable value with an unbelievable experience and getting it to somebody really quickly? Well, you did make me that pregnancy t-shirt that I ordered 10 of, that pregnancy t-shirt. I'm very happy about that. Michael actually was like, you look so good today. Don't you, it was the shirt. The shirt is amazing. It's like the perfect length with a little bit of boob compression and it's just cut so perfectly. It's a great t-shirt. But you know, to do simple things well, like it's not, you know, I do that same thing over and over and over again.

But to get back to your question, I'm pretty regimented with my routine. And because I have four kids, that's the only way I can do it. So it's like I'm up in the morning. I'm very, very, very, very militant about not picking up my phone first thing. Because that then takes me off into like some kind of sidetrack. So I'm like, what do I need to do today? What's important to me? And what do I think before I start getting like messages from the world, from the news, from social?

It's like it's very important to me to be. like what are the most important things before anything or any information kind of stops me. Because you're reactive to what everyone else needs on their to-do list if you pick up your phone and you're not being proactive towards what you need. I totally agree. You have to tell us though what time you wake up. I wake up at 4.45. Stop. Come on. But you know what? I'm an early riser. I would wake up. It's so interesting. So this morning I didn't actually need to get out of my bed until 5.30 because I'm like a little bit sick and I'm not working out. So I said to myself, I will just, you know, stay in the

the bed, but I wake up at like 4.35 and I'm in the bed and then it's like, oh, and I'd got a cup of coffee at like 450. It's just, that's who I am. I'm wired that way. I've always been wired that way. I was a baby that woke up early. I had a paper round when I was 12. I think I just like I'm conditioned to get up early. Okay, so go on. So you wake up, you don't touch your phone. What else? Do not touch my phone. I work out. So I go down to the gym. I work out in my house. Usually, yeah, it's like the nicest thing in the world. I do like a 90 minute workout, four or five days a week. So before the kids get up. Yeah, I have to do. So it's that I have because the hour I'm old now and I figured out where all my injuries were coming from. No, no, because I lift weights.

And if I don't warm up properly and then I try and do a deadlift and are now deadlifting just over my own way, my back will go. And so my trainer, who's maybe just a great salesman was like, listen, if we just spend longer warming up, you won't get injured and it worked. So you're doing that's a long warm up. Yeah, so it's a long warm up and then I'm like, you know, 60 minutes of like really, But I'm stretching and I'm working on that like mum back and the posture and doing all the longevity thing. So it's like I'm really making sure that the workout is good and complete. But also that's my like meditation time. Do you know what I mean?

It's the only time no one's asking anything of me. I'm in my own space. There's nobody up. And then by the time I'm finished, it's like boom. Like it's happening. So I'm like in the shower. The kids are getting up. There'll be a number of children in my room.

I'm doing somebody's hair. Then I go down. I try to like get everyone. at the breakfast table at 7.30 so that we can have like a 20 minutes together before everybody goes out the door. It's probably where you get your best ideas too during that workout. Yeah, a lot comes to me in that time. How is that? So no, someone just ran into the door, like literally into the way. It was like, one of my partners, we have a glass, that conference room no.

Over there, and we, I was in a meeting, and it was just slam, and he slammed his whole face and we had to put a plant there. It's the worst. Sorry, Jeff. Sorry, Jeff. Is his face all right? His face is all right. He's a handsome. I'm going, of course he is, no doubt in this office. So it's like the gym, that I'm doing breakfast time. And I do think that like a bit of family time in the morning, because I don't see my kids all day, right? It's like then I'm not going to get home until 5.30. So I try to have that little bit of time in the morning where everybody's at the table.

It's not like a civilized moment. It's just that everybody's schmush. Like they're there, they're having their thing. We all go out of the door. I'm usually in the office by 8.30. I do meetings back to back to back to back all day. Most of my meetings are like capped at 45 minutes because I just feel like, People just would love things to go on for longer.

And my day is like usually a series of problems. That's how I think about my day. Nobody comes to me and they're like, everything's working out. Amazing. And we're selling like, pow, bough, b'am, b'em. It's like, this shit happened. This is going wrong. Oh my God.

And I'm like, okay, okay. So I do that all day. And I'm like, ah, ha, ha, ha, ha. Like this. And then I go home and, you know, I do the thing with the kids. So it's like, we have dinner together. I do bath time. I do bedtime.

I'd say two or three nights a week. go out. So once the kids go to bed, I might have a business dinner or dinner with friends, whatever it is, and I will work. Like, I go back on my email five, four days out of five, I would imagine. I do some emails. I go to bed. I'm like, again, regimented about the routine. I do a little meditation. I read before I go to bed. And I go to sleep. You're a big reader. What are you meditating with and what are you reading right now? Okay, so I just did a course in Transcendental Meditation. That's cool. It was so cool. It's so not something that I can fully say I'm living up to right now because 40 minutes meditation a day.

You're supposed to be 20 in the morning and then 20 in the late afternoon. I only get the 20. Can you have it stack that with something? I mean, one of them you could have sex. Maybe like, let me know. Like, you've got to be able to have it stack that. I mean, yeah, maybe. But does it like, would it feel as like meaningful with the, with the light?

Like, I don't know. Like, even like, I've even, I bought this little glass timer that's 20 minutes. And because I'm really good, like I have that sense of like timing, I like open my eye and it'll be just at the end of it. But even that, I'm like, is that ruining my meditation because I have a timer there? I don't know. I don't know. That's grounded. But I'm trying very hard to put the meditation in my life as a habit because I'm 100% sure that I got it all wrong about meditation and it's not about quiet in the mind.

I think it's about re-energizing myself. What usually happens to me after the meditation is that I get all these ideas. And I've just given like this burst of energy. And so it's like I'm going to have to put it in. I probably get there like four days a week and I want it to be a seven day. I totally agree with you about meditation. I think more people need to hear that. To me, I look at it as a strategy session with myself.

Oh, I love that. And if you don't have any space to be quiet, how do you even hear your own thoughts? No, it's really hard. You don't. Yeah. You don't. I wish more people knew that about meditation. It's not necessarily, and this is my take on it.

It's not just being quiet and clearing your head. It is about re-energizing and having new ideas and clarity. It has to be about re-energizing because the only thing that I need to get done what I'm doing is energy. It's not about time. It isn't about, you know, how many hours I spend in the office or how much time I can get away from my kids. It's the energy to do whatever that next thing is. And so if meditation gives me energy, then that becomes the most important thing. And how, you said a cup of coffee in the morning.

Is that your only cup of coffee for energy? No, no. But I drink a lot of tea. But I have a coffee in the morning and then I'm usually tea all day. Maybe I have another coffee. I'm not that regimented about the food and drink thing.

I like pretty much do what I want in that respect. But also, I am a pretty clean eater. I'm very like protein focused. But if I want a hamburger, I'll have a hamburger. Like, I'm just not that type of girl. I'm European and I eat a lot. Like, I'll have the pasta. I'll have the thing.

I totally agree with that way of meaning. When I'm listening to you talking like, yeah, this sounds good. I like this. It's a lot of energy. Some people, when they hear that, they're like, oh, my God, this sounds overwhelming. It's too much. But I think if you're wired in that kind of way, and this makes you happy, I always struggle

with the meditation. People are like, you know, slow down and calm down. I like being like high octane, go, go, go, not slow down. I don't like to be slow, like a little turtle. But you can be both because I think that I'm very much both. But I also, I know what I need to recharge, right? And I feel like when you're someone like me that all day people are taking, like, you, I can't wait for someone to come and give something to me. I have to do that part for myself. So I'm not

waiting for, you know, like a gift of like some time or a gift of like someone being like, Emma, you know what, just sit down. It's like, no, I have to like find those moments in my day because it ain't coming otherwise. Maybe your team is listening right now and they're going to start giving you little gifts throughout the day. They're just making lists of more shit for me to do out there. That is what's happening right now. What are you reading? Last time you came with a really good book on the show. Oh, did I? Yes. What was it? Oh, I know. I know. No, no, no, I do know. It was what to do The Harvard...

What to do with an idea? No, no, no, no, it wasn't. The Harvard book. Five things that you don't learn at Harvard Business School. That's exactly what it was. No, what you don't live at... What you don't learn at Harvard Business School. I bought it on Thrift Book.

It's so good. It's so good. You have to find like an old copy. Oh, really? Is it not in circulation? When I bought it after you told me to buy it, that was a very book. I'm so glad you bought it. It's a great book.

Yeah. I'm actually reading the tools right now, Phil Stutz, which is like an amazing, amazing, amazing book. But I go between, like, psychology and business books. Like, it's a long time since I've read, like, a novel. The Tools is a great recommendation, though. It's a great, great, great book. Yeah, I have not read the whole book.

I have it. And we interviewed Phil. And his mindset is really unique. No, he's out of this world. I mean, it's like a very, very special person. Do you make time for self-care therapy, all these different things? Or is that not even on your radar right now because you're working so much? No, I make a lot of time for myself.

Like, I'm inherently quite a selfish person or I'm someone who, like, starts with themselves. Like, that's just my, that's how I'm wired, right? It's like it's just where I'm at. And so therapy is something that's just been a part of my life since I was really young. And I go through stints, you know, it's like I'll be doing therapy for two or three years and then I'll have a bit of time off and then I'll go back. It's just something that I do. I don't, like, I kind of strongly dislike the phrase self-care, but there's something about it that. just feels like really frivolous to me, but it's like, do I have facials and get my nails down

and have, you know, the chiropractor and massages? Like, I do all the things. Like, I put those things in just as a matter of like self-preservation. I don't know if they're like self-care, but it's like I have to look after me. Like I expel a lot of energy. I need to put stuff back in. It makes total sense. Yeah. I mean, I think that to be such a high performer as yourself, you have to focus on that. Yeah, you do. And also because what I do is in, it's giving. all the time, right? It's giving my ideas. It's giving my energy. It's like giving to my kids. So, so much of what I do is like energy out. So it's like there has to be some equation there that it comes back in. And I'm not, like I said, I'm not waiting for someone to come and gift that to me.

Well, how do you fit all the other things you're doing into your schedule? Shark Tank. I know that you're a chairwoman of the 15% pledge. I mean, there's a lot of other things that you're doing outside the business. How does that all work? It just comes down to what is it. important to me, right? Because I think you find time in your life for the things that are most important. I also think that there is this great misconception about someone like me that because you're self-made, you're doing a lot of things by yourself. It's like, it's just not the truth. I rely on an army of people. Like, I have not, I laughed because, you know, last night I was putting a load of laundry on. I don't know when the last time is that I did laundry. I don't want

be one of those people who you look at and there's this idea that she's doing it all. I am not. I do not cook dinner. I have a chef. I do not clean my house. I have a housekeeper. I have two nannies. I have four kids. I don't drive myself to work. I have a lot. I've set my life up in a way where I get a lot of help to do the things that I think are less important. Now, I'm just one of them moms that doesn't like anybody else cutting, you know, their kids' nails or toenails. I am the person that cleans their ears. I'm the one who has to be around when they have haircuts. I like to figure out what my kids eat and wear, like every single meal and every single outfit. They're just the things that for me are really important. And I don't substitute time with my

children out to someone else. But it's like everything else, I let somebody else take care of. And so I think it's just this great misconception that I'm out here, like, doing so much. It's like I have an army. I have an army at the office. I have an army at home and I'm really fine without outsourcing things. Like I just, I'm not one of those micro-managerie people. Yeah, I think I had this debate with my mother. I'm going to put it on Blas. And she was like, why do you have all this? And I could, you know, I did all, you know, and it's, and listen, I get it. That's how I was raised. The same. My mom did everything. The way that I think about it, I was like, listen, based on my output and my team, like, is my time better spent doing

loads of laundry, which I'm terrible at, or cooking, which... You've never done a load of laundry. By the way, neither have I, so I'm not trying to, like... I have not either. But you know, it's our commodities time. People do this on a different scale, too, like how many people order postmates or Uber Eats or Instacart. Like, it's the same concept different scales, but the way that I rationalize all of this is like I could outsource and have some help here, which is actually going to enable me to go and

create and generate a lot more output somewhere else, in which case, like, this actually becomes the cheaper option to me. Right. Does that make sense? A hundred. Like, it makes sense because it is just the truth. It's the trade of the... I think I've just got to the point in my life where I don't feel like I have to rationalize

anything. It's like, it's just the truth. You can take it or leave it. You can like it or lump it. You can like it less or more. That's a reality of my life, and that's how I've set it up. And I'm totally fine with it. The thing is, I don't go around pretending that it's any other way.

I'm not sitting here saying, I do it all. It's like, I definitely don't. And it's totally fine by me. To me, it's like, it's just a calculus of math. It's a trade-off. It's like, I'm willing to spend this to output this. It's the same way why you would take an Instacart or an Uber or go get your haircut from someone else. It's a trade.

And I think it's fine for you to say. I think what is harder is for women, there is this misconception about, you know, can you be all of these things? Can you be like an amazing, you know, ball bust. of a businesswoman and still be a really good hands-on mum. And my point of view is, yes, absolutely you can do both things, but you've got to have the trade-offs and you've got to get comfortable with the trade-offs. And as a woman, we can torture ourselves for the trade-offs. It's like, if I'm not doing this, then am I really being a good mom?

And my answer is always like, yeah, you have to figure out what are your non-negotiables. And I'm very clear about what those are. It's a social pressure thing. 100%. It's like, I'm never ever missing anything that's important. to my children. Like I am at every sports day. Thankfully, I don't have that sporty kids, but you know, there's not games every. There's not games every. It's like, I'm just not doing it. Thank goodness for them. But you know, it's like if they're in a play, if they're reading something,

if there's a reason to go to school, it's like I am there with bells on. But if there's like a mum's coffee, if there's a school gala, it's like, I ain't going. Are you going to the mom's coffee? And I don't volunteer. I'm not there. I'm sorry. You and I have the tracks in mind. But also, like, and let's be honest about it. For some mums, that's important. And for some mums, they might want to go. The big difference is, and what I'm very comfortable in saying is, I don't want to go. So if I wanted to, and if it was important to me, I'd be there, I'd be volunteering, I'd be putting up the Halloween decorations. I don't care. And so that's what you've got to get comfortable with. It's like, if it's really important to you to be there and you want to be that type of mum, be that type of mum.

But if you don't care, have the balls to say, it's just not something that I think is important. And that has to be okay. I am going to be honest. I've never had one of the other dads at the school said, Michael, you missed the Halloween decor day. Doesn't this sound like you're talking to your wife? Don't they say it to you? This is how I talk to me.

No, because I have when I was in my early 20s, I used to say to Michael, I'm not a sleepover girl. I'm not a bachelor party three-day kind of girl. And I used to feel guilty about it. And that transcends into motherhood. It's like I'm not that. That's not what I want to do. I don't care what you want to do.

but I'm not going to justify who I am, I'm not a gala kind of gal. And let's be honest. It's not. Listen, I'll be at every play. Like you said, I'll be in every sports game. I'll be at every show and tell. I'll come read to your class. No, I will.

Because I know how these sports turn out. And if you have, it could be cumbersome. I'm relishing not having sporty kids right now. I know my twins are about to go real spoilt. If Lauren came to me and said, you know what, Michael, I'm going to start cooking five days a week, I would be so alarmed. I would be like, let's please. please not go down that.

Can she make a mean sandwich? Tell everyone about the sandwich. I think it is. It's hard. It's not cooking, girl. The sandwich is an assembly. The trick to a sandwich is pepperosini. Is that how you say it?

What is pepper a sandwich? Periprogini. Oh, Lord. I don't even have you want a sandwich. Honestly, I'd be like that guy sneaking off and like hiding in the closet eating like Postmates. Pretending. I do other things.

One time she cooks. Clearly. I'm not worried about him. He's got. The last time you cooked for me, you didn't cook the turkey all the way through, and I was on the toilet for a week. You can't eat. You can't eat. That's not a salmonella.

You can't eat. She's like, shake it on. She's got her food poisoning. I was going to die. She's going to put together. It was a little food poison in between a husband. I love. I know what and who I married, and it's not the home chef.

It's just not. Fair enough. You know what you get. I don't want that, though. No, no, no, no. I think that that's important to have the self-awareness to be able to know where you want to spend your time. Time, in my opinion, is the, as we all agree, it's the best commodity you have. And if you use it right, I think that it's a very efficient way to become more successful and do more of what you want to do.

There are a lot of influencers online, as you know, that pretend that they have no nanny or night nurse or whatever it is. And I think if people would just be honest, it would take the air out of the conversation. I'm like, who else wants a job? Isn't that just the problem? I'm just kidding. I've never lied about that type of thing. I think that's great. It's amazing.

Yeah. I mean, it's just, I don't understand who it's serving because it's actually just making people feel worse about what it is that they do. It is a double standard, though. I have never ever been asked by any of my male friends about help I have with my children or, you know, any of that stuff. It's never been brought up, and I have seen it been brought up with her multiple times with a little bit of like a derogatory. I don't care, though. I don't care. You know what I mean?

Like, it's a little bit of like, oh, you do. I have a community of help, and that's how I'm able to do what I love to do. All right. How do you work so seamlessly with your husband? Give us the secret. I just, am I allowed to just turn the mic right now? This is what we should be asking you to. Yes, we do work so seamlessly together.

two parts of this. I feel like I've said this a lot of times, but there is, part of it is that we had a working relationship before we had our relationship relationship as husband and wife or boyfriend and girlfriend. So that was a massive part of it in the beginning. We had defined roles of who does what. The next thing is that we do not do the same thing. Even in the businesses, we do something very different. What a yen's skills are the total opposite of mine. And I think that as much as people think we work together, we actually don't share that many projects. He does what he does and I do what I do and we trust each other implicitly to get those things done. And so I mean that that is the reason that it works. We're not really encroaching. I'm not, it's not like I'm not

offering my opinion, because I have an opinion about everything and as does he. But we let each other do and run with what it is that we're really good at. So there's just a trust level there. We recently had a very famous doctor on the podcast who talked all about fasting and cleansing, and he basically broke down what the best one to do is. And of course, Prolon came up. So prolon, I have done three times. I have done it all before I went to Cabo, so I could feel good. And it's something that I'll do probably like, I don't know, six months after I have the baby just to like get a kickstart. but it's super interesting because Prolon is a plant-based nutrition program that features soups, snacks, and beverages that are designed to nourish the body while keeping you in a fasting

state. Now, what's interesting about a fasting state is it triggers cellular rejuvenation and renewal. So the doctor came on and explained how being in a five-day fasting mimicking diet is proven to deliver real results through deep cellular rejuvenation. So you get all of these. benefits. I found this nutrition program to be really easy when I did it and I felt so great when I went down to Cabo to help you jump start a plan that delivers real results. Prolon is offering the him and her show listeners an exclusive chance to be among the first to try next gen. You get 15% off sitewide plus a $40 bonus gift when you subscribe to their five day program. Just visit prolonlife.com slash skinny.

That's P-R-O-L-O-N-L-I-F-E dot com slash skinny to claim 15% off in your bonus gift. Prolonlife.com slash skinny. I don't want to scare anyone, but I am certain that the majority of people are not getting nearly enough protein or collagen in their diets and throughout the day. This is because our diets have changed. We're largely eating foods that aren't so great for us. This is why Lauren and I could not be bigger fans of kettle and fire. Kettle and fire is the cleanest bone broth. It is one of the best ways that you can get extra protein and collagen.

Extra protein and collagen are going to help from everything building muscle, taking care of your skin, your health, your nails, your overall mental and physical health. These are so important to get into your body and into your system every single day. Kettle and fire's bone broth tastes amazing as well. Sometimes you have these bone broths and they taste a little bit gamey. They don't taste so good. It's hard to get down. Not with kettle and fire. Each serving tastes incredible.

Kettle and fire uses only grass-fed and finery. beef bones. There's a huge difference if you're a listener of this show between just grass fed and grass fed and finished. And kettle and fire uses the highest quality grass fed and finished beef bones. And like I said at the beginning of this spot, kettle and fire has 19 grams of protein per serving. So if you're struggling to get the proper protein throughout the day, this is a great way to get that little extra in. You can take it in the morning when you're starting your day before the gym. You can do it before bed and you just drink this stuff down. It's really easy to use. You can also make a soup out of it. There's so many ways to get this extra serving of protein and collagen into your body.

I personally love starting my day with the bone broth, especially because of the protein boost I get. I take it before I go to the gym and feel great throughout the entire workout. So check them out. You can find Kettle and Fire in almost every grocery store nationwide. I remember when they were just in Whole Foods. Now they are everywhere, Walmart, Target, pretty much anywhere you can buy food. But if you want the hookup, you can save 20% off if you go to Kettle&Fire.com slash Skinny. Again, that's Kettleandfire.com slash Skinny.

Quick break to talk about nowadays. So many people these days are looking for an alternative to alcohol. This is why Lauren and I are so excited to talk about nowadays. Founded in 2023, Nowadays was created to put a new spin on drinking. The brand was born from the desire to change the future of how we consume beverages, offering an easy entry point to cannabis that can be enjoyed just like alcohol. So this is obviously not an alcohol drink. Nowadays is a cannabis-infused beverage brand designed to deliver a light, buzzy experience without the hangover.

I need another hangover like I need a kick in the head, so this is a great alternative. Nowadays, cannabis-infused spirits are the perfect base for your favorite cocktail and come in 750-millimeter bottles and three variants. Microdose, which is 2 milligrams, low dose, which is 5 milligrams, and high dose, which is 10 milligrams, all with a crisp and light citrus flavor. Additionally, nowadays has launched its THC canned cocktails. These are 12 ounce and 16 ounce, ready to drink beverages. They come in four refreshing flavors, tropical, spicy lime, citrus, and berry, and eerie. Each 12-ounce can contains only 4 grams of sugar. What I love about this is you can expect a gentle lift within the first 10 to 20 minutes,

followed by a social buzz in the next 20 to 40 minutes, and a smooth transition or subtle decline in your buzz by about 45 to 60 minutes. So unlike alcohol, you can kind of time this a little bit better, know what you're getting in for, and nowadays ensures a consistent onset-offset time with rigorously tested quality. Of course, the THE is responsibly sourced, and every product is probably made in the USA for a controllable and enjoyable experience. Nowadays is easy to purchase with direct-to-door delivery must be 21 to order at www.

www.tri-nowsda-com or visit trynowsd.com and use code skinny at checkout for 20% off your first purchase. That's try nowadays.com use code skinny for 20% off your first order. For those of you that are in Los Angeles, traveling to Los Angeles or looking to travel to Los Angeles, join the Dear Media team and host on May 17th in Los Angeles for the Dear Media Edit, a live wellness experience, a day of curated conversations and immersive experiences with your favorite Dear Media hosts and leading voices in health and wellness. Explore what it means to truly feel good inside and out. Tickets are on sale now at dearmedia.com slash events.

We'll put it in the show notes. We do these events regularly. We've done our IRL events. They're always incredible. People always have a great time. So if you're in the LA area or getting ready to travel there on May 17th, check them out. Again, that's dearmedia.com slash events. Michael and I always say this, we bring work into the bedroom into the dinner dinners.

We love it. We love to talk about it. It's not our whole ether, but we like to talk about it. Do you guys separate it? Absolutely not. There's no way. But again, it does come down to the fact that we love what we do. It's like a sport, like a hobby. We're like, oh my God, did you just see what they did over there?

And can you believe that this went that well? You know, it's like we love it. We love it so much. And so I don't feel like it becomes a drag. Now, that's not to say that there will be times when things get heated or we have a disagreement and I'm like, I would rather not do this at 11 p.m. or at 5 a.m. when we wake up, it's like, can you just not do that? But I think we just have a way of speaking to each other. My husband's Swedish. You know, Swedes are like very direct. They don't mince their words. They just say it. And so it's,

it's kind of like created this resiliency in me and this capacity for criticism. Are you Swedish? have all the time. Oh, I'm Swedish. I can see with those blonde locks over there. You know, but I welcome it because in a way, I think that that has made me having someone that's close to me that I know only has my best interests at heart, be the person that criticizes me, what I'm doing, kind of like you get, things are drawn to my attention before they might

become problems otherwise. And so, and again, I know that he would be telling me something as how you probably want to watch this because it could become an issue or I noticed X, Y, and Z. And so you get that little, like, okay, like, I can hear that from you before I'm going to hear it from someone else. That's all right. Okay. That's just a very similar. Record that part of the thing and then I have a tip. I put on mouth tape at a certain time, which means the show's over. Oh. The show is over. Like, literal mouth tape? I put on mouth tape at night to go to sleep. And so that means he can't talk or do anything. Because he can't get out of the back. It's so weird. She's like, this has been a huge

punishment for me. I'm like, yeah, it's terrible. You're like, what about? That's, not true. It's absolutely terrible. It's a signal without you having to say anything. I get it. I can see that. How do you take a concept and make it such a reality and such a huge reality on digital? So meaning like, how do you take the skim store? Say you guys have this idea to do a store in L.A., which you guys have just launched. What does the process look like? And what are the systems to get there? And what do you mean exactly? Like when you think,

You mean about opening a store specifically or having an idea? I'll give you an example. The concept of maybe the 3D body that you guys did in New York City or if you do like an AI campaign, like what does it look like to get there? You have the idea, but then what do you do to implement? Is it a bunch of delegation? Are you involved in the creative? What does it look like?

So what I do at Skim specifically is really based around products. And I think that what we have between Yens and Kim, you don't get a better marketing function than those two brains going at it. They are genius marketers. And so I always feel like I can sit down and people will be like, oh my God, I can't believe that thing you just did with, you know, white lotus, you know, and I'm like, oh, I can't take credit for it because I have absolutely nothing to do with that. My role at Skims is as chief product officer.

So I oversee design, creative, production, merchandising and plastic. And so it really is, Kim has an idea about a product. She's like, I would like to have a bra with a nipple on it. I go and get the bra with the nipple on it made and working and fit incorrectly. Like that is, my job is to take what she has in her mind and make it a reality. And I do that with a giant team of people. And again, I know it sounds, it might sound really wet to you guys, but I hate this idea that there's like one person or one genius. It's like, our genius. is bringing a bunch of people together that are excellent and super passionate about what they do. And I think that my own kind of superpower, if you will, is, you know, the ability to like really

care and double down and take seriously what it is that I'm doing. My ability to learn and get better at what I'm doing. and then the ability to disregard what anybody else thinks about what I'm doing. That's an important one. That's important. And they're all important together because if you can't double down and really think about and be thoughtful about what you're doing, and then you can't get better at it because I'm not the same. When I spoke to you guys, I don't know, was it, four or five years ago, I'm a different person.

Because I have trained myself. I've learned what I didn't know. I have got better and I've grown what it is that I'm doing. But that ability to learn and to continuously get better and to test and to fail and to get back up and be resilient. That's what I'm really good at. It's not like I happen to be like some genius. It's like that is not it.

What I'm good at is like taking whatever it is and treating it like it's the most important thing in the world, doubling down on it, getting much better and drowning out all the noise. So when you said merchandising, does that mean that you've really? merchandising the store in at Los Angeles? Yeah, so my job is really to put the range together. So that's really what we're looking at. It's like what is the composition of the assortment between, you know, denim long bottoms and denim shorts and shirts and t-shirts.

And then it's like taking bets. You know, you have to have like a little bit of a gamble in nature to say, all right, you know, because we're creating hundreds and hundreds of thousands of units of something. So if you're making a gene for Dolly Parton with a Western detail, you better believe that you're going to sell a lot of that because you're placing bets on the merchandise assortment. So my job is to put that together and to make sure that the overall collection of what I'm putting out there is going to be commercial and compelling and it's going to sell mostly at full price and it's going to be something that we can be proud of.

I think one of the genius things about the brand is that you do have this just a position with who you have wearing the clothes. So you guys will be so creative with the people. that you bring in, which makes the brand bigger than anyone, right? It's making it's making the brand and the company the main thing as opposed to maybe a founder or a co-founder. It's like it's bigger than everyone. It's a world. What we're collectively all obsessed with is the product because at the end of the day,

you can drive customers to purchase once. You can drive customers to be excited about a campaign once, but unless you deliver best in class products, they're not going to come back and repeat and repeat and repeat. So our obsession is to create the best product at the best price and to give the best value to customers. And that's all it can be about at the end of the day. Everything else is just window dressing. Everything else is icing on the cake.

At the end of the day, you've got to get whatever it is that the customer takes home and the customer is wearing. Like, you're obsessed with that t-shirt. You've mentioned it twice already. No, I love it. But you love it. And then you went back and you bought a bunch more of it. All colors. Can you make more colors?

Do you need more colors? Yes. I make such color multiply. See, as a good merchant, you have to learn not to put too many colors in. Can we get a hunter green? I will get, why don't I just get you some? I think I bought them all. I swear to God, I'll just get you something.

And I was like, give me five. I mean, it's not easy finding a hot t-shirt for, it is not. You know, this pregnant. And listen, we need things at every stage of our life. I'm going to do some rapid fire questions. Really? Already, I'm so excited. What we're going to do is we're going to do it on the podcast, and then we're going to do a TikTok of it too.

So if you guys want to go watch the TikTok, you can go. So watch it, we'll put it life with this. Gorge, love that. These are rapid fire, and I'm adding the first one myself. Oh. Your best beauty tip. Oh, it just has to be eyebrows. If I'm without, like, a good eyebrow and a good eyebrow pencil, like, forget the rest of it.

Okay, and you're just for eyebrows. Oh, thank you. I got to get you some brow peptide. Not that you need it. Oh, no, but I do. I do need it for the lash, not the brow. It's great. Most empowering habit you've adopted in the last five years.

Oh, I would say, honestly, the ability to tune out opinions of everybody else. That's a great one. This one, I feel like I already know the answer, but maybe it's changed. Favorite book that's changed the way you think about business. Okay, so I'll give you a new one. Yeah. Because we had the first one, which still stands. It's still completely up there, what they don't teach you at Harvard Business School.

But I also love, I actually love anything Jim Collins writes, but, good to great is just so good. And it's like lesson after lesson after lesson. It's such a good one. Great one. I've never read it, but I have it on my list. It is great one. It's a great one. But that book, I didn't, I read it before, like, when I was real young and then I, I think it's more applicable once you're in it a bit. Does that make sense? Yeah, I think that you're right about that. It's like, it's a great book for someone who's in a business. But you know what I do with, like, I reread things. And then they mean something totally different. Right. Like what you read when you were 28, 29, 30 to like now when I'm 42.

I'm like, did I actually even read this book? I'm like, what is happening? Yeah. You got to get the highlighter out and just you can highlight where you are at every different phase. If you could only wear one piece of skims closing, what are you wearing? Oh, I'm just, I'm so boring. I'm wearing a fits everybody triangle bra. Oh, yeah. Okay.

I thought you were going to say a T-shirt. Oh, no. The bra, like, that bra is like heaven. With the nipples or without? No, it doesn't have the nipples. It's just like the most beautiful fabric and it's the most beautiful, like, clean shape. It's the best bra in the world. I wore the nipple bra out.

It's insane. It's, Michael was like looking at me. It's very distracting. And then one time, this is, I don't think I've told this story on the podcast. I decided to wear the butt shaper. Oh, it's good. Our butt shaper? I think it was your butt shape.

I'm so glad. It's fantastic. Okay. And I wore it out. Yeah, but I see the butt for a long time. I'm like, what are you doing? Fake nipples and a fake ass. But it's like, you know, like, if I didn't know her since we were 12, listen, I'm very intimately

familiar with that butt. And I was like, there's something off here. I'm like, this is not right. He knew immediately. Immediately. I was like, you know what? If you stuffed your dick, I would not say that. I would let you go with the stuffing.

Spider-Man can sense danger and I can sense, like, if her ass changes at all, I'm like, what's I think you should be so happy that you have a wife who's just trying to keep it interesting. She definitely does that. One time she made me do sexy stranger. Have you ever done that? What is sexy stranger? You guys got to do it. What is there?

Oh, are you like dressing up in a bar? She's like, I want to do this ridiculous thing where we dress up. I'm like, okay, great. And I'd get into character. Have some fun. And then you go and like, you meet somebody, but it's the best time to do is like maybe you go like a hotel bar or like a place where you would actually like pick up a girl. Yes.

But she scheduled dinner at Georgia Obaldi. Which is like super intimate wrongly. Mashed in there with everyone. And she was dressed like a full escort. No. No. No. And I was in like a ridiculous thing with a mustache.

And we're like sitting next to keep. I didn't have this nipple bra or the butt shaped. at that moment, but I would have worn it if I had it. But it made no sense because like sexy strangers like, hey, I pick up at a bar. Totally. But you're just having dinner together and you're local. And you've been there and it's like a local restaurant. I'm like, hey Tom.

You didn't like the black wig? Do it again, guys. Do it again. All right. Okay, we might do it. One thing you've learned about yourself from being an entrepreneur. I'm really resilient, quite naturally. Who's your biggest inspiration?

It's Oprah. It's just Oprah. Oprah. No, do you know why? And I tell you why, because again, it just feels like a bit of a cop-out. But let me explain why it's Oprah. I think there are so few people that manage to create a business, create a brand, create a world, have actual real impact and still remain true to themselves. And I think Oprah is all of those things. She's done the commercial money part. She has really helped move the way people think forward.

Like nobody was talking about gratitude and mindfulness, like when she's, she was, right? She made those ideas extremely mainstream. And she's just done things that are, like, she's like a one of one. Like, we didn't have all of these, like, book clubs before, like, Oprah's book club became a thing. So I feel like she's like in a lane of her own and she's completely true to herself and she's done something bigger than herself. And she made a load of money. And she's brought other people up too and made stars of them. Yeah, what is not to like about that? Yeah, I think that's one of the best things about her. She's brought other people up with her. She's helped over people.

That's a sign of a true leader. Because nobody gets anywhere on their own. And if you are not bringing people with you, I would go as far to say as there's a problem. If you're really successful and there's not a bunch of people behind you that are equally like becoming really successful, you have a problem. What's your favorite way to unwind? With a glass of wine. What kind of wine? Red.

I'm like a Barolo, Babareisco, like Italian red girl. Same. Yeah. Like, Burnello. Yeah. Like, just love. Love, love, love.

That's the hardest thing about pregnancy is I just want a margarita. Oh, yeah. And in America, you don't drink at all when you're pregnant. No, my doctor said I can have a glass of wine. I'm not, I don't think I'm an American. My doctor said I can have a glass of wine a week. That's what she said. A glass of wine a week.

Yeah. See, I had a really liberal doctor that was like, listen, if what it takes for you to be less stressed is a glass of wine every other day, I would write. You'd rather you have the glass of wine than be stressed. So she let you drink every other day a glass of wine. It was he. And I don't think I did a glass of wine every other day, but I was definitely more liberal with my drinking than perhaps you might otherwise.

I think that there's something too. I was talking about this off air earlier where you're really intuitive, because you obviously are growing a human. Mm-hmm. And you almost can feel what works for you and what doesn't. Like you, there is nothing that compels you to get drunk while you're having a baby. but a little glass of red. Like the way I sip, I'm not like a guzzler.

No, you just I'm not that type of guy. But a little sip and I do equate, you know, you ask me like my favorite way to unwind. For me, it's like even just the glass being there, I don't even need to drink it. I feel like the temperature comes down some way. Sometimes I go like this to it. Yeah, just that.

Just that. Totally understand that. Okay. I've been known to sniff a glass of wine. If somebody else, I'm not drinking tonight. Everything smells to me. Christmas tree in the Uber, too much cologne. Anything smells, but not a glass of wine. Not a glass of wine. Good girl. Where can everyone find you support what you're doing? Tell us about

Shark Tank, like everything you're working on. And you're launching, hold on, wait, you're launching a podcast. I am. Okay. Oh my goodness. I forgot about it. Okay. Too funny, I didn't see this till just now. I was going to tell you after you need to launch a podcast. That is so nice of you to say. Do you know what? It's not something that I've been thinking about for the longest time. And I'm usually like, way more considered. I think what happened is the more successful I got, the more people would ask me questions. Yeah. And there's only so many, like my instinct is always to help people. If I come off the stage at a conference or if somebody DMs me, I want to get on the phone and help them. And so I started to think about like, how do you scale mentorship? I can't be everybody's mentor. How do you do something in a way that can reach more people? And then what happens is, like,

I just have, like, unbelievable access. Like, I have a lot of people that, I phone that I can get on the phone that I do business with that help me every day. And I just thought, why not make that something that I do in a more professional capacity? How do I help all these women that, you know, DM me all the time? How do I just be more useful? And I do think that my journey is like, you know, if you leave school at 16 and you're really dyslexic and you start doing companies and you make a lot of mistakes and you learn a bunch of things and then you have some success, like that's information that you can share.

And so my point of view is like I want to use this podcast platform, Aspire with Emagreed, because it really is about like, what do I aspire to and who are the people I aspire to and what messages can I get out there and how can I share that? And so that's what I'm interested in doing right now. I'm doing something that's less about, less about like creating a brand or a consumer experience and more about like sharing the things that I know. What's interesting about you to me though is when you, when I was like, She should start a podcast. Yes, of course, you have an amazing rolodex of people, but I also just think

people will be really interested to hear you on a mic. Oh, that's a lovely. Not everyone could do, like, solo episodes. I also see a lot of solos for you. Thank you. Yeah. I mean, if I'm listening to you, like, yes, I think you have an amazing rolodex and I'd love to hear you interview, but I also, I would like to see episodes with just you. Well, you ask, I shall deliver. No, you're really, You're not like, I was going to tell you off there. I'm like, why don't you have a podcast? Oh, because you have 6,000 other things you're doing. There you go.

There you go. I actually built the studio in my office just to like, because I know that's where you're going next. Of course. It's on the, you're like, it's on the four. I just put it in the office. I was like, here's a cupboard. Like, this is what we're going to do it.

Whatever works, as long as this sounds good. Aspire with Emma. Espire with Emma. Expire with them. Agreed. Where can everyone shop all the brands and say hi to you? Oh, well, I mean, you can come and, you know, say hi to me in Instagram land, I guess. That's like where I actually exist. But, you know, the brands, the brands are everywhere.

Like, we're in every major retailer. We've started to open a lot of stores, which is really fun because, you know, I'm from the shop floor. And so I enjoy that, like, in real life retail experience. And of course, on the dot com. So goodamerican.com, skins.com. Thank you. Thank you, my darling.