The Bossticks - How To Crush Your Goals & Execute On Your Vision Ft. Arrae Co-Founders Siff & Nish Samantray

Episode Date: September 28, 2023

#613: Today, we're sitting down with Siff Haider & Nish Samantray, founders of Arrae. Siff and Nish founded Arrae on a simple principle: to create all-natural wellness products to solve everyday concerns and help women feel their best. Today, we discuss all things related to creating a business for longevity. We delve into how to find and choose the right investors, how to create tangible business goals, and why execution is everything. We also explore the 'why' behind our newest co-brand, how The Skinny Confidential and Arrae got connected, and everything you need to know about anti-inflammation.   To connect with Arrae click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Page click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential & Arrae Introducing Le Depuff. This limited edition tincture is meant to rev up the digestive system, detoxify the liver and add hints of herbal raspberry to your daily hydration routine. Visit arrae.com to learn more. This episode is brought to you by The Natural Diamond Council From Canada to Africa to Australia, the natural diamond industry has transformed local communities from which the diamonds originate with healthcare, education, and infrastructure over the last two decades and is committed to continued progress. Discover so many more natural diamond truths at naturaldiamonds.com/thankyou This episode is brought to you by JSHealth JSHealth Vitamins is a science-focused vitamin and wellness brand that provides targeted formulas to help you meet your personal health goals, created using the highest quality ingredients backed by research. Go to jshealthvitamins.com/skinny and use code SKINNY for 20% your order or first subscription. This episode is brought to you by eBay Ensure your next purchase is the real deal with eBay Authenticity Guarantee. Everyone deserves real. Visit ebay.com for terms. This episode is brought to you by Westin Hotels At Westin hotels, there's amenities and offerings aimed to help you move well, eat well, and sleep well, so you can keep your well-being close, while away. Find wellness on your next stay at Westin. This episode is brought to you by Momentous Visit livemomentous.com/skinny and use code SKINNY at checkout for 15% off your first purchase. Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

We knew what was working in the business and what we needed to invest money into. And I think that for new founders, it's like, don't get distracted by those headlines about, like, who raised what? Like, stay in your lane, really figure out what is resonating with your audience. And then when you're going out to raise, it's just better conversations. Immediately, we like, okay, we want to hire very specific team members because Siff and I can't hire interns anymore. So you want to level up the team. We wanted to, you know, up our creative. We really wanted to up the people that we're dealing with in terms of partnership.

We want to work with better people. We wanted to be able to work guys, even with, like, celebrities. And this is a story behind how even Haley Bieber ended up investing in the company because of these efforts. Siff and Nish are back on our show. This conversation truly goes everywhere. It is like you are out to drinks with us. We talk about everything in this episode. Friendships, relationships, being married, working together,

entrepreneurship, building a business from scratch. We even go in to product innovation, but what I liked about this episode and I told them this after was it felt like it was just like friends catching up. We were laughing our ass off. I think that you guys are going to like this because this one really represents what our show is all about, which is like a bag of checks mix. You never know what you're going to get. Also, the Skinny Confidential has launched a collab with Array. Could not be more excited about this. We launched a tincture. it's called La Depuff and basically it's designed to enhance your water in the morning. It's so easy. You're probably already doing something really healthy to your water. Maybe you're adding lemon, ginger,

mint, whatever, but now you can add a tincture of La Depuffe to your water. I'm obsessed. I've been drinking this probably for the past like six months. I do it in my water every single morning. It's like really herbal tasting, really natural, holistic. It has dandelion root, lemon balm, fennel seed, yellow dock, and red raspberry leaf. And I am telling you every single ingredient is designed to de-blote. Anyway, we get into it in this episode, amongst other things. On that note, Siff and Nish from Array, the company that is absolutely crushing it on social media, Haley Bieber is an investor and a fan. Siff and Nish, welcome back to the show. This is the skinny confidential, him and her. I want to start this episode out because obviously we've had interactions multiple times

over the last year's. But the last time you're on the show, I was looking it up right when we sat down was June 28th of 2021. You guys have to go and listen to that episode for many reasons. You'll hear why in this episode. But not that you need this praise from me, but I think I'm not proud, more proud of two people that we've had on the show. You guys have just fucking crushed the game. You know that. I don't know to tell you. But like I think what's crazy and what I like about doing this podcast is we, you know, we get to meet different people at different times in their lives. And then, you know, we've been doing it long enough now where you see them later. But I'm not kidding. In a two year period, you guys have done so much. And I think it's

so inspirational, not only for us, but for people listening to see how much you can get done, which is a spark of an idea. And so it's a short period of time with a little bit of, not a little bit, but a lot of hard work and dedication. So congrats. Thank you. I feel like we've lived a hundred lifetimes. Like, we were talking about it when we got here yesterday. We're like, oh my God, we were here in May. Because for Dear Media, right? And we were like, oh, my God, like, it's only been four months. And it feels like a billion things have happened. Like, in that time, this has materialized. Like, we're going live with this. Like, it's, it's wild. It's crazy. Because when we first talked to, when we last talk to you guys, we were literally

in the midst of moving to the yes. We didn't have visas. We were still in Canada. It was me and SIF. and two other people on the team who are not even full-time. So it's basically just me and Siv running the business. Yeah, that's crazy. Now we have 14 people on the team. We have a office in L.A. We have moved their full-time. Yeah.

We have four products. We've raised money, which you guys have been amazing investors of. We have grown the business literally, guys, like 40X, 40X the business. I love to hear that. In two years. It's insane. And we're going.

It's like a rocket shift. How long have you guys been in business? All together now, three and a half years. Three and a half years. And what I find so impressive, and we can really hit on this, is your execution. You guys execute. You move. You sort of like don't sit still with your, like, it's almost like a tumbleweed.

Can you guys talk about from when you were on the podcast with you and SIF as employees and two others to now with 13 employees? Talk about the evolution of that. And I really still recommend people go back and listen to that. I listen to this one, but then definitely listen to the other one. So I know that you guys have talked about this as well, but it's something that Nish and I really, really believe in, which is launch fast and iterate. And I think that's something that we have never been afraid to do is just go for it and do things. And we're not afraid to make mistakes and listen to our customers and iterate based on feedback. So I feel like we've just been really quick.

Like we experiment with things all the time. We're constantly testing things. Like Nish comes from kind of a tech background, right? And so our company motto, I feel like, is AB test, AB test all of it. Yeah, I think we just, we like prefer speed over everything right now, just in the early stages of the company. Like, if we're not moving fast enough, like, it drives everybody on the team nuts. And so what's been really important for us is like, okay, what product are we going to launch on us? How are you going to execute on the marketing behind it? And the most important thing, actually, guys, is we've been so focused. Like, we have not strayed from the mission of the company,

bit since when we talked about it two years ago. And we're doing more of the same thing than doing more of many things. So what I mean by that is like until we are the 1% of operating the business in, so I'll just give you an example. So until we are one of the 1% of people who are doing influence in marketing the best, we don't stop iterating on that. Until we're the best that Facebook ads, we don't stop iterating on that. Like we're not, we don't care about TV ads. We don't care about, you know, big commercials until we're just the best of what we were doing today. And so we just try to achieving scale of what we're doing in the moment. I want to talk about a lot of this. And I think there's so many directions. But one thing I think

so interesting about this conversation is we had documented on this show, the initial conversation when you guys were just getting started. It's something that I wish that Lauren and I did more over in the early days. It's just like, I mean, we did some of it, but just, you know, a lot. I wish we did a lot more. I think there's so many lessons and so much value for people that are thinking about getting started. And at a point, like so many people get overwhelmed. thinking, hey, I have two little resources or I don't have money or I've never done this or I've never tried. And I think you guys are both examples of literally we had that conversation. And then you guys have been executing so hard ever since. And I think back then it was before you

had raised. Was it before you had raised me? Yeah. When we came in, it was like literally we were talking to you about how gnarly it was to raise money. Yeah. And so I want to talk, I want to talk about that because I think, again, people think that they need to have all of these resources to get started. But you guys, you know, were doing a lot of stuff before you had that. And then you did it. So maybe talking about some of the early days of what you guys actually did. Because I think it's a drastic change to where you are now from where you came from. For sure.

When we started the company, guys, we did not think of raising money. Raising money was the last thing on our mind. For us, it was Steph and I put our wedding money to the business. That's how we started the company. It was not a lot of money. We put it. We bought inventory and we went really hard on things that mattered. For us, what mattered the most was really good products.

So you put everything into power development. You put into brand because we knew this. We wanted to build a brand that would last. So you put a lot of money into thinking behind the brand, story behind the brand. And lastly, just one way of marketing it. And honestly,

like there was like two people that put us in the map. Lauren, you're one of them and Melissa would. That's it. That's all it took. It was like, it was you guys. And I'm like eternally grateful to Lauren and Melissa for like everything

that they've done with them. I always tell people like we wouldn't be where we are, especially in the early days. I'm not joking. So I feel like, we were so hyper-focused because the thing is, like, we didn't have the money to pour into all of these things. We didn't have the money for a big, splashy launch. But what we did was, number one, like, focus on getting the product into the hands of people who we thought would, A, love the product

and B, like, move the needle for us. And number two is also creating community around it. So, like, even just with our customers, our whole thing has been, like, how do we treat our consumers, like influencers as well? So, like, creating virality through, like, for example, like, for our first, like, year, we would send out Polaroids to every single customer. And, like, it was Nish and I manually taking Polaroids. Like, hundreds of... What would the Polaroz be just Nish with the shirt off of? Yeah, that's why people bought it.

Exactly, there we go. That's all the girls are loving you, Michael. All right, all right. You know, there's this proverb. Is that how you say it? I don't know. You probably said... Okay.

Is it Proverbs? Yeah, it's proverb. Okay. You're good. Okay. There's another review. It says if you chase two rabbits, you only catch one. And you guys are an example.

You don't, I think it's if you chase two, you don't catch either. Yeah. Fuck. There's a proverb. Carson, double check that for me, but I think it's if you chase two rabbits, you end up catching none. Sorry. Sorry, he's right. That's what I meant to give you a little bit.

If you chase two rabbits, you catch none is what I was trying to say. But you guys are an example. You've chased one and you've chased it hard. And that really shows. You see so many entrepreneurs now get so many different ideas and they try to do all these different things. like too much. Carson gave me the thumbs up that I was right, but keep going. Okay, Michael, Michael was right. Another record. Anyways, but you guys have done the opposite of that and you've done

it so well. So I think that there's something to be said about like Nish said, really focusing in. Can you talk about how you learn to have that focus and is it a discipline that you do every day? Like, where does that focus come from? So at the end of the day, the goal is to build the biggest thing possible and as fast as you can because we are all so excited to build. And we were thinking about this. We're like, well, you know, in order to build the biggest thing possible, should we start array and then should we add on a second line of pet supplements to this? And then should we do, you know, clothing? And then we're really thinking of all these options. And we're like, well, no, because if you were to do that, then you need more team members and all of a sudden you get distracted.

And we're having such a hard time even doing this one thing. Why would do the second? And then in the process of thinking big, you realize the actual way to get to that end point. point of being as big as you want to be is actually focusing on one thing and doing it as well as you can. And what I would notice about myself is whenever I would go and speak to people who were doing, you know, more things than I would be doing, that company was never bigger than my company. But the entrepreneurs would always speak as if they were doing more than me. And I was like, this doesn't really make sense. And then when I go to speak to people who are actually doing it, they have like, they're just

doing a few things but doing it really, really well. And it's a matter of a little bit of experience because I mean, this experience from working in other companies where we've just focused on very few things and done them really well. And also just like talking on the people is, it's just so blatantly obvious that the biggest companies have founders who are focused on nothing but just a company. And they don't need. It's more of an ego thing than it is like, oh, let me go and let me go and actually execute on the company.

Also, I think that one of the, one of the, I guess like curses, quote unquote of being an entrepreneur is you have a lot of ideas, okay? And like, you think that a lot of things are good ideas. And it's not that things are not good ideas. It's just that time is a finite resource. And if you can't focus on one thing and like doing it really, really fucking well, I feel like you lose the plot, you know. And it's so tempting to be like, oh my God.

Like there's that idea. No one's really done it. And it would be so great. But no. Just like keep on doing the thing that you're doing. No, you're 100%. Somebody. I'm not going to say what and how much.

But somebody came to an, with me to an, or came to. to me with an opportunity the other day. And I said, unless it is going to be X amount of revenue or money per year, I'm absolutely not interested. And we're not talking like, it wasn't like, oh, this is a little bit. It was like a good amount. But I'm like, unless it's this level, I can. And the reason I said it is it's all opportunity costs. If I start focusing on this, even if it's a meaningful like quote unquote number, but it takes away from the main thing that I'm building, it actually costs me more to do that. Right. And people don't people, this is where people get fucked up and they get distracted. It's like, oh, okay, I'm got this thing. And now I'm,

like, I hear all these people talking about building multiple revenue streams. I don't think they think about this the right way. It's like you can build one really, really strong revenue stream that could be massive and then maybe you can get some passive activities. But if you're trying to build two or three active revenue streams, you're just going to diminish the first one. Yeah, I couldn't agree more. Like, I think that in order to do something really well, you need a lot of intense focus and just intentionality behind what you're doing. Like, even when we were talking to Lauren just before we stepped into this interview and we're like, this is, this is the first collaboration we've done, right? Like, it's the first co-brand that we've done.

And the amount of work that went into this and just the amount of focus that's required to crush something like this. Like you just, it's like laser focus. I would love for you guys to just tell me when you say the word focus and you say you're focusing on something, what is that focus? Like, is it, is it supplements? Is it bloat? Is it community? What are the things? What are the things? that you focus on? So for us, we, when we launched array, the idea was we're going to solve an array of problems for people, okay? So this could have gone a lot of ways.

However, something... I never do that. That's interesting. Yeah, exactly. But what happened over time was that we started to notice our consumer feedback. And they've really trusted us for like gut health things, okay? And gut health kind of lies at the center of everything else. But we were like, okay, we can do 600 supplements for different issues or we can be the leaders in this particular category.

So when you go to a CVS aisle, for example, you're seeing all kinds of crap there for like over the counter things for gut health slash digestion issues. There's so much and there's so much crap out there, literally. And so we were like, we want to be the brand that really solves this for people and be the leader here. So that, like, when we say focus, like, that's what we mean. That, like, we hone into that piece of feedback and, like, try to be the best at it. And just, like, one thing that happened, actually, that was, this was not the original route of the company. We started off and we wanted to, we were in the midst of building other products. And we actually had put in money into building other products when this came to us.

This idea of, like, really just focusing on gut health. And so, like, to the extent of talking about focus, Lauren, we literally have inventory of products sitting there, which we invest in money into that were in never, yeah, that we're never going to launch. And they're amazing products because it does not fit the focus of the company of what we believe in and the route that we decided to take instead. And so, and this also actually just dives also into the way we, uh, structured our entire team. So we have this thing called the top five where every single person in the company is focused on five things for the entire month. And that way, like we everybody knows exactly what it is that they're working on and it is order of priority. Literally, guys, you go and ask anybody in the

team, hey, what are you working on? They will have things on a piece of paper, which is, which is like numerically driven things that they can point to being like, I'm working on this, this is going to result in this. And by the way, all of my team members, it ladders up to what I want to do. Why do I feel like that get Lauren's assets is on someone's list? Yes. Yes. Yes, this is on five people's live. It is number one. Get Lawrence assets. Why hasn't Lauren turned in TikTok? Where is Lauren's pictures? I'm actually dead, honestly. I will say, though, about my wife.

I know she drives people nuts with this stuff, but she always comes through. I know. I know. Go ahead with your top five. I'll tell you in a second. Go ahead. Drives me nuts with that, too. Trust me. And the reason we do top five is because usually people can only really get through three things.

And these are really big things, okay? And the reason we have five is because we have two things that are stretch goals. And then the two things we put there because it gives us an indication of how much can this person do. And if there's two more things we want to do, why are we not able to do them? Do we need more people? Is it because the person who's in charge of them cannot do them? Is it because organization is not set up to do so? It also gives us visibility in the future. And this whole team, Oliver A, is structured around this goal. And it's just so aligned guys. Like everybody, the ship is moving together. Give us an example, if you can, of a couple of these things on

someone's list besides wrangleworn. So it can be something really simple, right? And we like break it down into micro goals. So for example, like, we're doing our launch with like Butcher's daughter, for example, right? So it could be like get, like, get all the assets out to Butcher's daughter. That could be one for like our head of events, for example. Or like for another person, it could be like get every piece of asset to Lauren for approval first. Like it's like, for my team, it's like specific things like that, right? And it's like typically like five things. Or like, for me, it's like have a successful launch, which means A, B, C, D.E. You know what I mean?

Yeah, but just to get deeper in this, if you say have a successful launch, right, you're actually associating what the definition of a success for launch. So it means like, okay, whether it's selling through a number of units, whether it is becoming profitable on the partnership we're doing, how quickly do we actually want to sell through that? And then there's strategies associated to that launch metric that you want to do, which your team is also putting like numerical numbers behind. So it's very tangible exactly what they want to. want to achieve. Drop the mic, Nish. Do you guys run your life like this, your personal life? Yes. I have a top five for my personal life as well. Like every month, I have a top five for my personal life. You know what's interesting about you two? Michael and I are polar opposites of brains. I'm way over this way and he's way over that way. But you two actually are, to me, similar. In this sense. So Nish

actually taught me to be data driven because by nature, I'm extremely creative and I veer more towards you, Lauren, where, like, I'm, I'm organized in the way that, like, there's, like, a method to my madness. But it's because of Nish, and we've been together for, like, 12 years now that I'm able to think this way, you know, where it's like, there's, like, a lot of focus behind everything that I do, like, everything that I do in my life is, like, data-driven now. And, like, I'm not naturally like that. Okay, but what does that mean in your personal life? Like, what do you mean, it's data-driven in your personal life? You mean, like, you setting goals of how much money you want to make, you're setting goals. Nish is smirking-to-I-I-I-I-

I want to understand how you apply all these. practices to your personal life because Michael's going to like get a boner. He loves this shit so much. So for example, I was saying to Lauren, Michael, I think you'll be happy about this because I'm part of Dear Media. I was telling her that when it comes to my podcast, I'm a very data driven person in the sense that I want to know what people want to listen to. Like, what are they interested in? And I get a hint of that by looking at my numbers. And so when I'm talking to my producer at the end of every month. I'm like, I need to know, like, what are my top performing episodes? Like, where are people putting their focus? And that's your best episode. Oh, honestly, guys, it's been

my solos, which is really shocking to me. No, that's not shocking to you know, I mean, I keep saying this to everybody, like, if you put the Dear Media hat on, like, the audience, I've seen, I mean, not just with this show, but I've seen across a lot of the shows. Now I see a lot of the data. Like, they come for the host and people forget that sometimes. They think it's just like a guest. Yeah. It's like, the guest is. only going to do so much. People have to love the host. But that was the data driven piece because I was like, I don't want to do solos. And like my producer was like, that's always in your top 10 episodes. Like, please do more solos. And so I was like, okay, I guess I'll try it. I don't know why people

care, but they do. And, you know, so that that was like a data driven piece. Or like another one with health, for example, is I noticed my HRV levels were very low, okay? It's because I have thalassemia, which is like a genetic disease disorder, whatever you want to call it. And I really wanted to work on that. And I wanted to work on my resting heart rate also to do with my fallacy. So I was like, I, whatever wellness practices I do is catered towards like working on these two numbers and these two numbers only. And that was like my, like my life's focus on wellness was like to do with that. So that's what I mean by data driven. Like I look like, of course not everything is metric driven, but these are just like examples of certain things that are metric driven even in my life.

When it comes to planning a future, are you guys like, I don't know, I don't know. I, rehearse my future in my head every single morning. I like will rehearse not only how it looks, but how it feels. Joe Dispenza, shout out. Like I will literally feel grateful for things that have not happened to me as I'm rehearsing my future. I swear to fucking God it works. I do it every single morning. Michael knows not to bother me. You did bother me the other day and I almost beat your ass. But what do you guys have things that you do to really plan your future? You strike me as two people that do. You guys, I'm going to tell you guys the craziest story, okay? So we, it was a long road to get our U.S. visa, okay? Like, we're Canadian. And it was just like long because of COVID. It was like a whole thing. And every day in my journal, every fucking day, I wrote about the very specific home I was living in in West Hollywood. This home did not exist. Okay. It was a figment of my imagination. I couldn't, like, I wasn't even legally in the country. But I was like, this is my house. It has this much natural light. This is what. my kitchen looks like, this is my backyard, this is how my life is going to be, I'm going to wake up

and I'm going to make coffee in this corner. Like, it was so specific. Should you not, the house that we live in, like I've looked at old journal entries and it's exact. So when, like, Lauren, you know, you're talking about, like, do you have specific ways of planning my future? No, I'm like, I am psychotic because I'm a very visual person and I need to talk about how a place that future kind of makes me feel and I'm very granular. That's not surprising to me at all. I think I had a meeting with some of the team members of Dear Media early on. And I remember telling them, like, listen, like, I'm living in 2024 already.

That's where my mind is. I'm like, my mind is not in 2021. It doesn't exist here. Like, I'm actually already living there. And I think the reason people get in so much trouble when it's building a business or a relationship or a life is they have no idea where they're going or where they want to go. It's just, they're just running around like a ship in the wind without a rudder. They just have, there's no vision and no belief of where they're actually

going to go. They just, oh, I'm going to go through life and one day I'll figure this. No, you have to have a vision. You have to have a goal. And not only that, you have to actually in your brain see yourself already as that person living in that space. Easier said than done. Because if you don't, you have nothing to aim for. Yeah. And that's where I think people get in trouble. It's like if you don't, it's not even like the people use that word manifestation. It's not manifestation. It's actually like the firm belief that you already are that thing living that way. And that's what gives you the target to get there. And I think like you have to have tangible practices that will lead you to that point, right? Like if, for example, like, I'm manifesting a

collaboration, a co-brand collaboration, like, I can't sit on my couch all day. Like, there's shit I have to do in order to make that happen. Of course. This is where people really fuck up is they think it's just like they can manifest in their mind's going to happen. It's like, no, you got to do the shit. How did we even get, like, I can't remember the moment we decided to do this. What was this? So I actually remember very specifically like what kind of led to this. So it was one of our, I think it our second call that we had. So once you guys invested, like, we would have our calls every month. Which you don't need anymore. You're good. I mean, listen, you can reach out whatever you want, but you don't need it. You're good. I still remember that specific conversation where you were like,

SIF, traditional influencer slash brand partnerships are so boring. I feel like the future is brand and influencer co-brands. And I was like, this was two years ago? This was two years ago. I still remember it's so clearly. I remember where I was sitting and I was like, she's fucking right. Like, we got to do a co-brand. And like I just like it had to be with you because I feel like our brands have like so much in common. You when when when we were thinking of like who the array girl is like so much of you came into my mind. Because I was like, this is not just a wellness girl. You know, this is someone who has a life outside of their wellness practices. Like, Like that is our array girl that like, yes, she has her morning routine.

Yes, she cares about her lymphatic drainage and she cares about like her meditation or whatever, like mindfulness practices. But she's also someone who goes out to have a margarita at night or go out with her friends. Like us tonight. Us tonight, exactly. And so like I remember like it was that conversation that like really sparked it where I was like this would be a really cool collaboration product. And I mean, I think we're both really about upgrading our morning. routines and I feel like this was just like the perfect product. All right. Thank you no diamonds.

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positive transformations over the past 20 plus years. To learn more about the stringent ethical standards, visit naturaldiamonds.com slash thank you. Visit natural diamonds.com slash thank you. I have learned all about magnesium on this podcast, and it is really one of the most important supplements to take. And I've learned that through interviewing a lot of scientists, a lot of people who are in the supplement industry, and even Andrew Huberman. So if you're going to pick one, magnesium would probably be one of my top three. So if you're going to pick one, I would say magnesium. I'm a big fan of magnesium. I like to take it at night. I find that it really helps support muscle relaxation, recovery, and also it just like calms my nervous system down. The one that I take is the

advanced magnesium from JS health vitamins. I originally got introduced to it because I had followed Jessica, who owns it. She's an expert nutritionist forever, like probably, for 10 years, and I invited her on the podcast, and she came on and talked about her specific magnesium that she has. It's actually from Australia, and they're known for super high supplement standards. And the magnesium that she has has three magnesiums in it. And it's like a very advanced formula, hence why it's called advanced magnesium. What I've done is I've habit stacked it into my nighttime routine. So I just know at night when I do my body sculpting and my pink ball sculpting, when I'm winding down, when my red lights on, when the 5-28 Hertz goes on, that I pull out

my magnesium. And I have to tell you the main thing, though, that I've noticed is just like a better sleep. They're also famous for their collagen, which is great for skin elasticity, and their hormone and PMS supplement. So if you're in the market for a magnesium, you should definitely check this one out. Of course, we have a code for you. Go to jshealthitamins.com slash skinny. Jessica gave you you code Skinny for 20% off your order or first subscription order. They have all kinds of supplements on her site. It's jshealth vitamins.com slash skinny. This episode is sponsored by eBay Authenticity Guarantee.

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Yes. And that's why I think it resonated with me is it's not like, it's not so, I don't even know what the, what's the crunchy? I don't know. Crunchy granola. it's not simple and done before. Yes. But it's also there's practices from traditional practices from a long time ago that you guys

have pulled through. Yes. But it's fresh. Yes. And modern. Does that make sense? Yes. It's kind of like that.

I'm not saying it eloquently. No, you are. And like that was the whole thing that there was so much in holistic wellness, which was there as like as answers to our day to day issue. but it was very convoluted and very complicated for consumers. Like personally for me, I remember when I got into like the holistic world, I was so, I was so overwhelmed.

And there was no like simple chic. There was none of that, you know? And I remember going into like places like Sephora. And I was like, this is so easy for me to understand that I need this for my under eyes or my hyperpigmentation or whatever I have. And there was no answer like that in wellness. and let alone something that was like beautiful so people would actually want to use it. And I have a life, you guys.

Like I want to eat the pasta and I wanted like answers to not feeling like shit. And it's crazy, guys. The level of unregulation in the supplement industry is just absolutely insane. And so, you know, even today, majority of these supplements, they don't work. They make crazy claims. Oh my God, the claims. Yeah. We saw one, shit you not.

It was for money manifestation. A money manifestation supplement. I swear I will send it to you guys afterwards. We like circulated it. Our next co-brand. Wait a minute. That's what I wanted to do with Michael. Michael, that's your.

Wait, no, no, hold on. I have to know about the supplement regulation. So what's an example of something that we should be like knowing? This is, okay, this is maybe not applicable to the regular person, but I'm going to tell them about the crazy rhinos. Okay, so this is insane, guys. Okay, there's a product. We met this Chinese guy in one of the.

exposed. And he's selling crazy rhino pills. These pills, I don't know if you guys heard of this. Is this part of the rhino dick? This is for the rhino dick? Yes, Michael. Lauren, listen, I read far and wide. Michael takes rhino dick. Carson, Carson, get rid of the rhino dick pills at my office. Just kidding. Michael, this, this pill, okay, it cost them $2 to make. The only sell it at petrol stations. Okay, they sell it for $14. And this thing gives you an erection for $4.4.00. And this thing gives you an erection for 14 days. But hold on. They claim it does or it does? No, it actually does. And they say it's all natural. Have you tried it? Hold on. Hold on. Let me tell you guys something. If I had an erection for 14 days, I would be freaking the fuck out. I'd be pissed off. I'd be like, who are you? Let's go on a trip

14 days. No, it would not be fun. Wait, is it Viagra? It's actually, no, so they say it's all natural, but it's leased with Fyacra. No, it's leased with like bad Viagra. It's laced with all. And then the ingredients on the back say all these different, like, say, all these natural things. Wait, hold on, though. So you could be just an average Joe going to fill up your car at a petrol station. And you're like, hey, I'm going to try

this rhino supplement. And the next thing you know, you're running around hard for 14 days. It's nuts. I would be having a fucking meltdown. And the package says nothing of a bagger, nothing about lace, whatever. It's got lace with all kinds of shit. Literally, my friend told me that they come to the hospital

because it's 14 days. Well, of course. We need to go pick up my kid at school. Yeah, exactly. And my friend to cut the base of the dick to bleed them out so the dick would become soft again. It's crazy. And then it's stitching back up. Oh, you know what I love about Michael? I will say one thing I love about my husband.

My husband eliminates all distraction. Like there is no rhino dick for him because he just does it all of it. He's like a person like a horse with blinders. He eliminates all distractions. So I don't have to worry about cutting a hole in your penis to let the blood come out. Have you ever seen that movie like, yes, man? Is that what it's called with Jim Carrey? Yeah.

I'm the fucking opposite. No, I'm the no man. I think people don't say no enough. It's like a big compliment because going out to dinner after podcasting, guess what? With you two? Excited. Yeah, well, of course. We're so excited.

He does not do this often. Let's go. No, no. He'd be like, no. He was like so excited. He's like, Sip and Nish, Weston got in on it. And the next day I know, West is like, can I go? Oh, my God.

Oh, my God. No, no, but here's the thing. In relation, I think this like wraps and everything. Again, I mean, I don't know about this horny rhino dick thing, but that's what it's called. But that seems extreme and I would caution people against it. But I'm going to give you a little sprinkle. Again, going back to focus. That's a transition. I think that so many people just get distracted with so much shit in life and they can't focus on anything. And as soon as something gets tough or challenging or as soon as something they get met with a speed bump, it's like, in order to still feel like a success or feel like they're productive, they jump into that other thing to distract themselves from something that's either not working or something they shouldn't be paying attention to. For sure. And again, as a compliment, I think what's so crazy when I see what you guys are doing now compared to the last conversation is this has been so fast in such a short period of time. And I'm well aware of the resources you had. And I wanted to end that with asking you

after that conversation, what were the first things where you started putting wins on the board where it's like, okay, this is actually going to be something. We, okay, so I think going back to what you said, I think people, you know, people really underestimate what they can do in five years and overestimate what they can do in three months, right? Or five months. And, and for us, when we, like, so when we got the money, immediately, we knew, we had a plan for exactly what we wanted to do. We went in, when you first got it, when people invested. When people invested. Okay. Like, we went to raise money with knowing exactly what we wanted to do. Like, the company was already doing well. We,

wanted like fuel for the fire, right? So immediately we like, okay, we want to hire very specific team members because SIF and I can't hire interns anymore. So you want to level up the team because your company is as good as your team. So level up the team. That's number one. Number two, we invested heavily in things that really matter to the brand. So we wanted to, you know, up our creative. We really wanted to up the people that we're dealing with in terms of partnership. We want to work with better people. We wanted to be able to work guys, even with like celebrities and this is a story and how even Haley Bieber ended up investing in the company because of these efforts. So we just leveled up the people, level up the investment in the things we're doing already,

just to really do better in those things. So it sounds like when you got the capital, you knew specifically what you were going to use it for. And a lot of people just think, hey, I need money and then I'll figure it out later. Like, you guys, you guys, you guys, that like I think a lot of people feel, again, that they need to raise all this capital to get a business started. I think with us because we refrained from raising money for like a year and a half, okay? Like we were really, like we knew what was working in the business and what we needed to invest money into. And I think that for new founders, it's like, don't get distracted by those headlines

about like who raised what. Like stay in your lane, really figure out what is resonating with your audience. And then when you're going out to raise, it's just better conversations. You like it's just so much easier. You know guys, we have not even told anybody that we've raised money yet. Like there's not a single headline about Nish and Siff, found as a rig, go and raise X amount of money.

Like nobody's ever said that. Like Haley Bieber is one of our investors. We could have, you know, done like press around that. We just chose not to. And the reason is because we're thinking about it. We're like, if you announced it, what like what positive effect does it have on the business? Apart from making Siff and I look really, really cool

and like it obviously gets other investors really excited. but we care about the consumers. Like, there's, I feel like a lot of founders care about what the other founder community thinks for them. We care about what the consumers think of us. This is so true. I'm going to, I say something that I said behind the scenes on the podcast right now.

I was talking to a PR company and they wanted me to do a dinner for influencers with my new product launch, which is what every founder does, not shitting on it, I get it. You want to get all the influencers with the dinner. And this is actually going to pull back to the butcher's daughter. You want to get all the influencers out sitting at the table, have the product, have them posted on Instagram and do a story. So basically, the influencers are using you for a free product and the dinner and to maybe get a brand deal. And then you're using the influencers to get social. And I said to the PR company, I said, I don't want an influencer dinner.

If I'm going to throw a dinner, I'm going to throw it for the community. Thank you. And I'm going to invite the community to come interact with the product. Because the community at the end of the day is one, in my opinion. opinion incredibly influential and it's way more organic. And I want to give back to the community. I would rather have a dinner with the people who have supported me. I'm not, to be honest, I really don't, I almost kind of think it's a waste of time to just placate to influencers because that's the box you're supposed to check, which brings us to the butcher daughter event that we're

doing. We are involving the community. Exactly. Which we didn't even have this conversation. We're just both on the same frequency of like how can we do something that. that integrates the consumer. This is exactly, like, I think part of the problem is that people that are running companies, many people just look at what other people have done. Like, okay, that's what I need to do to be successful. And they're not actually in touch with the person that they're actually trying to reach. Yes.

And I think, like, this goes back to, you guys remember last year, there was like a de-influencing trend, right? Like, where people were like, oh, like influencers. Like, just like people are pissed off. And I think the reason was because brands had poured so many marketing dollars into just influencer marketing that they had completely neglected their consumer. Also, remember, social media has changed. Like, TikTok has democratized who the consumer, who the influencer is. Anyone's influential.

Everyone's an influencer. Everyone's influential. So, like, how can you not treat your consumer like an influencer? So I think for us, like it was, and I, like, it was really important for. for us to have something that involved our consumer. Because everybody says this. Yeah. But we actually put a money where her mouth is, right?

Yeah. Literally make a lot of her budget. Yeah. Huge percentage of her budget. A chunk of our budget. A majority of the budget. It's not just budget though that you guys do. And it's not for me.

It's not just budget. It's time. Yes. So like, like, you know, if I get to meet someone in person, like I'll go an extra mile of sending them a card or a book. There's just ways to like serve the client. And it's, it is, of course, the budget. But what you guys also do well is putting in the time and the effort, taking the

Polaroid. I know you guys do events all the time. We're doing an event together for the community. I think like it's, it is budget, but brands also need to realize that it's time and its effort. And the efforts can't just be towards making money all the time. Yeah. Because here's what I've learned.

People talk in person. I know people don't understand this, but people go to happy hour with their friends. and people's brands reputations are on the line in my opinion and they're talking kids, girls, whatever are talking to each other and they're talking about the brands offline. And I think that that's missed and there's a missing piece to it. Yeah. I remember, again, like when we first started talking, Lauren, you were like, SIF, you know, I'm very much over brands just pouring all this money into just like influence or content.

like why don't you focus more on content from your community? That's what I'm doing. And I was like, this is what I call like smart and like ahead of the curve because you were thinking ahead before other brands were following suit. And like I think Lauren, something you've done really well is put your audience first. Like you started doing it with your blog.

I still remember where you were like, I follow girls within my community, not just other influencers because I want to see what they're up to. And I think like that's the lens that brand. need to think from, you know, like you need to know what matters to your consumers and how they can feel like they're a part of your brand too. I think brands are spent too much time focusing on how they can serve the influencer as opposed to the community. And to me, I actually think it's more valuable to see my product out in the wild. Yes. And how people are really interacting with it than

people that I have paid to do it. And I will tell you, my favorite content that I've ever seen posted, is someone who bought my product and really loved it and went on stories or TikTok and talked about it. It's so much more rewarding to a founder, in my opinion, to hear a real honest, authentic review of someone who's just fucking obsessed with the product than someone who's been paid to say it. And, you know, I think the focus with brands moving forward needs to be more on the people who have already bought from you and less on just putting budget towards influencers and throwing it at the wall and seeing what sticks. Yeah. Yeah, I couldn't agree more. There was a time in New York, so do you remember, we were crossing the street and one of our customers in the car yelled out was like,

oh my God, are you guys, nation Siv from Arreo? I was like, yeah. And then we freaked out. We were like, they were like, we love your product. I'm like, how do you know what? They're like, is that plenty of fish? Yeah. Yeah. Oh my God, you look like him, but your muscles are so big. Wait, is it plenty of niche? It's plenty of niche. But you know, it came from plenty of fish. I came up with that name because I was like, this is hysterical. Like, you've got to be plenty of niche.

Maybe we need to do like a plenty of niche, like another Instagram account. Something funny. That's the next brand. Yeah, it is. It is. I have an unrelated question, which I feel like we could go down the rabbit hole on business topics. But for you two personally, okay, so when we met, you guys were doing this, Mary, but like, Like, I know it's not easy to run a company as a married couple all the time.

How do you guys navigate that dynamic now? And how do you know when to disconnect? I don't know if there is a way to disconnect. Yeah, like, are you having sex talking about data? Dude, it's, you know, okay, you know what's so funny, Lauren? It's on my personal top five. I'm like, I need to give SIF 100 orgasms this year. Wow.

100. Yeah, 100. 100. Michael gave me 100 last night. Listen. Whoa. Rhino. You're definitely on the rhino.

Yeah, I'm on the rhino. Dick. No. It's actually Michael's company. Rino Dick. Listen, see, this is important because I think again, like, Lauren and I have to do a, I will say, actually figuring out the working piece is if you can figure that piece out. The other stuff in the relationship actually becomes you. I think the working piece is the hardest thing to figure out. Yeah. I think like we personally, I have like certain boundaries and I think like one person needs to be more vocal than the other. So, and that's me. Like, what are your boundaries? So at night, so we have different schedules. Okay, I'm a morning person like psycho and he's a night person also psycho.

And sometimes. I'm neither, but go on. You guys, he comes into the room. Like, this was early days. Obviously, like, we've cut that shit because, like, it was giving me such anxiety. He'd come into the bedroom at like 10 when I'm trying to sleep. And he's like, okay, well, SIF, this is the operational issue we're doing it. I'm like, I'm like, out.

Out immediately, no. You know what's even worse than that? and you'll, I'm sure he's done this one, is when you're in the room, you're so relaxed, you're with your Kindle, you're just like winding down. You have your iPads on, whatever you're doing. And they come in,

but they don't say anything, but there's a heavy, lumbering energy. So it's like this. It's like this. Everything's quiet. I have my 528 hurts on, chimes are being,

and it's this. Gotta do this thing tomorrow. And sometimes, it's just pacing. Yeah, I'm like, get the fuck out. That's worse to me than talking. Yes. The heavy door slam.

The shit makes me, when he says shit, I'm like, I'm out. I don't care. The house is running down. It's like a trigger. I'm like, get the fuck away. He's saying shit because, like, he dropped the hanger on the floor. I'm like, get the fuck out of my room. Well, there's a bigger issue than the hanger, but it all made.

There's clearly a bigger issue than the hangar, guys. They want to talk. Like, they want to talk. You're like trying to do something on your phone or something and they're like, are you listening to me? We're going to have to turn down your mic on this episode. You're blown out my eardrum. I'm not listening to you.

I am not listening to you. So I have like boundaries where I'm like, no. When I'm in bed, we are not talking about work because it impedes on my quality of sleep. My deep sleep is interrupted, okay? Like I track that shit on my aura ring. The anxiety is not it. But what if he wants to talk to you? What if you want to talk to him about in the morning?

I'm not just going to wake him. him up at 6 a.m., which is when I'm up and he's snoring, being like, Hey, Nish. He needs mouth tape. He's snoring? No, I'm all snoring, guys. This is a lie. I haven't recorded voice notes. I swear in my life. It's breathing. I'm just breathing, Michael. No, we can't be breathing out of our mouth.

We can't be breathing out of her mouth. Fine. I'm gifting you mouth. Okay, fine. Yeah, you have some. You have to sleep in a mouth. Okay, fine. There's no mouth breathing. There's no mouth breathing. There's no mouth. I've learned sometimes in a marriage. No, I'll tell you offline. There's no mouth breathing. All you have to do to trigger your wife is just breathe. It's just how it goes sometimes. Yes. You're consistently triggered by my breathing.

You guys, I wouldn't believe me. So I took voice note recordings of him snoring in the morning. Anyway, I'm not going to wake him up when he's like, just tape his mouth shut. Oh, my God. So you guys have the boundaries, but. No, Michael, look, okay, yes, there's certain boundaries or whatever, but we are not plugging out from this, like, our company.

Like, we are consistent. Let's be real about this for a second, right? Like, when things are going this fast, You're consistently in it. Me and SIF are so, so deep in this right now that we love it. Like we can't get enough. We are consistently rolling with adrenaline. Like we are, we're in it full time.

We're talking about this all the time, the good and the bad. But like our life is, has, you know, 10x in all aspects in the last two years. Like how can we not be happy about everything that's happening? Well, this is, this is, I think, an important topic because initially like Lauren, would try to, not to pick on you, Lauren, but you would try to do this thing where it's like, we're going to separate the business part of our life from the personal part of a life. And I kept trying to say, like, the business is our life. And so is the person. It's all, it's all one big thing.

The same parent, I think this is where couples need to really be thoughtful. Like, when you, when you decide to get with someone, are you aligned in the kind of life you want to live? Like, I don't want to unplug all the time and talk about butterflies and rainbows and stuff like I want to talk about the stuff that I'm doing. I'm not talking about butterflies. and Remus bitch. I don't know what the fuck. I don't want to talk about what's going on at the PTA meeting at school. That's not the kind of data. I want my kid to have a good time. But that's not me. Like so I had to, you have to find a person that's aligned in the life that you're building to be happy. I am someone who travels a lot. And I'm constantly trying to be healthy when I travel. But it is a struggle. But leave it to the Weston hotels to fix this issue. Okay, you guys, first of all, they have over 200 destinations around the world and they're committed to all things. wellness. So what they've done is they've made travel an opportunity to actually enhance your well-being. They have like this whole situation that's dedicated to move, eat, and sleep well. They even have a Weston workout fitness studio. It's equipped with state-of-the-art equipment

and you can customize your workouts while on the go. They have like ball of products that you can borrow during your stay. They really thought of everything. You can do your own thing in your guest room with workout and recovery gear. It's all available on on-demand through Weston gear lending program. You should know they also have eat well. They have Weston chefs and craft designed dishes to keep your well-being in mind. So they've really zoned in on portion control. They think about nutritional balance. They're just committed to helping you eat healthy, nourishing meals. And lastly, they have sleep well. This is all about recharging your body and mind with a restorative sleep. Westons even has a renowned heavenly bed. So they really thought of all the things

health and wellness wise at Weston hotels. There's amenities. and offerings aim to help you move well, eat well, and sleep well, so you can keep your well-being close while away. Find wellness on your next day at Weston. All right, there is this sleep pack by Momentus. I heard about it from Andrew Huberman and Michael started taking it. And at first I was like, okay, like this is Michael's like new thing. It is absolutely amazing for sleep. It's like this little packet and it has three natural ingredients, okay? It comes with magnesium and there's three different kinds. I feel like I'm going to flub the words, but it's L3anate, El Penigan, and Lthianine. And basically everything in this little sleep pack is helped you to achieve a restful

and rejuvenating sleep experience. The supplements that Momentus does are like 10 out of 10, and I tried it. I couldn't believe it. It was like my sleep was so deep, so deep, so I fell asleep faster. And also this is so weird, but like the sleep depth was like a deep, deep sleep. I also felt like it really supported relaxation and like going into a sleep. So then we got to interview one of the founders of Momentus and I found out that they are so meticulous and intentional when it comes to sourcing ingredients. Everything is third party tested. So it's no surprise that someone like Andrew Huberman that's really well respected in the supplement industry is obsessed with the sleep pack. This is what I would try for Momentus. They have a lot of different products. I also like

They're creatine. They have like a collagen peptide, but you got to try their sleep pack. I know you guys are going to DM me about it. Visit livemometus.com slash skinny and use code skinny at checkout. You get 15% off your first purchase. That's live momentous, M-O-M-M-E-N-T-O-U-S.com Skinny. Use code Skinny for 15% off your first order. So say for example, we have date night or like we have something that we're doing, which is like to connect with the two of us, if we're talking business at that point. Like, we're not talking about something that has, like, gone dreadfully wrong. Okay. Like, if we're in the middle of a shitstorm, like, we've been dealing with it all day, all week, all month, that time. We'll still talk about the business if we need to. But it'll be,

like, something we're excited about. Like, oh, like, this is what I think we'll really move the needle for us next. Or, like, this is the thing that I'm focusing on, which is, like, really exciting versus, like, the things that'll drain your energy. So I think, like, even though the business is always top of mind, And like I think certain things will just drain you of your energy because like, you know, there's like operational shit going wrong all the time, you know? But you guys both seem really aligned though with your overall vision, not just business. It sounds like your ambitions in life are aligned. Yes.

For sure. Yeah, absolutely. You know, this nice woman and I'm not going to put her on blast either, wrote me this message. I showed it to Lauren. And it was basically like, hey, you know, I wanted to ask you like I'm in this relationship. And like she's super ambitious, but her partner's not. And like she wants this stuff, but he doesn't. And she says, is love enough?

And I just bluntly respond. I said, absolutely not. It's not. It's not enough. You're not. I go at some point, he's going to become resentful of your ambition and you're going to become resentful of his lack of ambition. Not that one's better than the other, but like that's, and I was like, it's just not going

to work out. It's just, you're not aligned in life. My trainer, Brent, told me that he has trained so many couples together. And he says that they either really thrive together because they're both on the same page about their fitness goals. Or one gets in a really great shape. And the other one sits on the. couch and drinks beers or watches reality television. And he says most of those marriages end up

in divorce that he's seen. And I thought that was interesting because you could apply that to all aspects. Everything. It's true what Michael's saying. You can get resentful if one of, if one of you is like so driven and wants this for the business. And the other one's like, I really just don't care. I think the same thing can happen with children. Say somebody wants to have four or five children and they want a family and that's what they want to do. And other person's like, I really only want one. It's like, you can complete this balance. I think like that a lot. I think like that alignment is incredibly important. And I think like, you know, your business, like what you want to do with your life. Like that's pretty a major. Like that's not just something to sweep under the rug. Like, Nish and I are so aligned with like what we want to do like in terms of like work in terms of the vision that we have for our health, like the expectations that we have as like for like self growth. And I think if you don't have that like I don't know what you're connecting on. That's for sure. But also I think one thing you and I do really well, especially more recently is we have found.

things that bring us intense amounts of joy independently. Like both of us are so excited, completely independent of each other. That's healthy. To just like have a good time in our lives ourselves. Like for me, for me, that's been like getting a personal train and working at all the time. Like I cannot get enough going to go in the gym for the one hour a day where we have a plan. I'm trying to, you know, dunk right now. So like I have this whole thing that I'm trying to do. And it's like the most fun I'm having by myself. So that's one of them. The second one is travel in general. Like I'm just- things we all do together. No, I know something we do together, but like, it's just sometimes

you also travel kind of, like, I want to go to Toronto to hang out with my friends. You hate Toronto as an example. I don't care. I'm having a great time with Toronto. We just went to Toronto together. You complaining the whole time. It's at a point. You're complaining the whole fucking time. This is, you know? What is your interest outside of Nish? Read. Read. I love to read. Oh yeah, whatever it looks about. What are you reading? What are you reading right now? Okay, honestly, guys, this is going to sound crazy, but I'm rereading Harry Potter all over again. That's not crazy. So I, like, this was like my favorite childhood book, obviously.

It had spent like five, six years since I last read it. Then I was at a dinner party. And this girl, Sophie Alcas, I don't know if you know her. So she's, yeah, okay. Congratulations to her. She just got married. I know. Her wedding was beautiful.

But she was like, we both love books and we were just connecting on it. And I gave her book recommendation. She's like, Sif, do you know what I just read? I just reread Harry Potter. I went home. That very night. The way I downloaded all those five books. Anyway, I'm rereading all of that.

You know what it's? People think it's weird to reread books, but they rewatch movies all the time. Exactly. Also, from the nonfiction side, I'm finishing up Made to Stick. So love that as well. It was a great book. And I know you guys are a big fan of Robert Green. I'm obsessed with Robert Green.

Obsessed with art history. So, like, those are my things that I like on my own. What is Made to Stick? So it's a book on messaging and certain, like, how to make sure that, whatever message you have around your brand or like if you're a founder or even like an employee that like you're speaking to people in a way that like they understand you because the thing is that I think the like one of the central cruxes of this book is like the curse of knowledge where if you know a lot it's hard to distill it down and like dumb it down for

someone who doesn't know and have that context and I think like people lose other people when they're messaging something when they have all this knowledge and they assume that the other person does as well so this really like teaches you how. to speak to people in a way that they'll like understand it no matter what circumstance and context they're in. I'm obsessed with this situation that you just said. I call it long in the tooth. Michael, don't just, it's what I call it. I know it's the wrong saying, but I call it long in the tooth means old. I know, but when someone, I'm coining this new thing. You're thinking of long winded. No, I like call it long in the tooth. I think that when someone is long in the tooth,

you're saying, I call it. You guys are going to steal this thing. Trust me, you're going to be saying long and the tooth means old. I know, but I'm making a long and the tooth means old. I know, but I'm making my own context. Tell me you're new. What? Long in the tooth. I've never heard of this. To me, this is Lauren. Long in the tooth, Lauren TM. Yes, keep going. Long in the tooth is when you get on a Zoom call with someone. And they take 45 minutes to explain to you something that could be wrapped in a bow in a minute. That's long in the

tooth. Long in the tooth when you're an investor. Don't this is, hold on. Long in the tooth comes from horses' teeth growing so long, which indicates age, Lauren. I'm saying that it indicates too long, winded. No, that is... I like it. It's catchy. Long winded is long wind. I'm going to make March this is long in the tooth.

No, but another long in the tooth situation. This is wild. We're just changing English. If we're going to use it in this context, this is a little bit long in the tooth. First of all, I'm trying to get my message to stick. Okay, long in the tooth when you are pitched something about a brand. Have you ever been, you've been pitched to invest. when someone takes 25 minutes to explain their brand to me.

It's dead. I'm like, if you can't explain to me your brand in a minute, go back to the drawing board. That is long in the two. No, that is long winded. Yeah. I agree. That's been calm this tomorrow and be like that Zoom was long as to do.

Yeah, that is the definition of long in the fucking truth. Okay. Let me tell you. There's nothing worse, okay? Like people, like I speak to like just younger entrepreneurs a lot. And they're like, oh, well, like, how do you distill your message and like, how are you so clear about what arrays? I was like, we can talk about what array is in 30 seconds. Like, we can tell you in 30 seconds.

And like that's something that we had to refine as well when we started going and doing. Yeah, I mean, it's not everyone just erasive. I think this is actually so funny. We were just talking about this, even with the team. Like, it is your job. When you talk to the team, like, this is a skill to have. And it's actually a really difficult skill to have where everyone's talking about different ideas. and it is your job to direct the conversation

in the piece that really, really matters. So everyone's talking about a problem. You're distilling the most important problem that requires time to solve. All the other problems can be solved outside, offline individually. But when you're together, everyone's thinking of something

and it is your job to direct everybody's thoughts into the one problem that matters and be like, okay, guys, this is the actual thing that matters. Let's go and solve this. Everything else is simple things that you can solve on your own. But it's a really difficult skill to have.

The majority of the people are- You gotta strain the pasta. No, no. The majority of people that I've let go in my career have been, they just, they don't know how to get to the point. Right. They don't know how to deliver a message. Those are the majority of people that I've fired in my careers. People that just don't know how to get to the point and waste time. Because here's the thing.

Nobody can understand. Everybody loses interests. Nobody wants to sit and hear it. Right. It's just people really, really need to understand in an email, in a conversation, in a meeting. Like, if it can be, like, if you're sitting there and saying, I need 15, 20 minutes to get my point across, then you haven't thought about the best delivery yet. Getting to the point is a skill.

It's a skill to be practiced and refined and edited. And to me, it's a sign of high intelligence because if you're not getting to the point, there's two reasons to me. If you're not getting to the point, you're being self-indulgent. You want to hear yourself talk. To just talk.

The other one is that you're not doing your job. So what you're doing is you're talking and talking and talking but doing and saying nothing at the same time. time. So you're trying to overcompensate for a lack of a good job. Those are the two reasons that people over time. Or you just don't understand the concept. And then a long-winded email, like, you're taking someone's time. Nuts, yeah. I like, I tune out. I'm like, how am I supposed to read this? This is like a novel. And it's so esoteric sometimes. Do you want to know what, like, is orgasmic for me? If anyone wants to email me, just send me an email with a subject line.

Love. Oh, love. Love. The dream. Love your blog. None. Nothing. Perfect. I think there's, I think like, Not long in the tooth. You know, animals communicate about this long winded, long, not long in the tooth. They long in the tooth.

People just, you know, they overdo it. Yeah, I don't know. I think it's a skill set that everybody could work on. Okay. You know what's not long in the tooth? The morning cleansing drops that we are launching together. Oh my God. Depef.

I could not be. Wait. Lauren. Can we talk about this for? and tell people what this is. Okay. So the reason, I'm going to make to stick this, the reason that I love array is because I was taking a lot of the elements in a ray separately.

So I would buy the bromelene. I would buy the dandelion root. And I was like putting these things together. But with you guys, you get all the things for bloat in one. So one, I really love that. Two, I am a person that likes to sex up my water. I always have done this. You can go back to my blog like 13 years ago.

I love adding to my water because I'm going to drink water anyway. So why not habit stack it with something that makes it better than it is? Optimization. And I have always wanted to do something for depuffing. I run puffy and the brands just merged. The synergy of it all, it's literally perfect. So we have a tincture launching. It's pink.

It's beautiful. You just put a few drops in your morning water. You could add lemon if you wanted to. you could add it to a smoothie, you can add it to tea, it's delicious. And it's actually incredible because not only does it depuff because it has anti-inflammatory properties, it's also really rich in antioxidants. It also supports liver health, which is really like the center of detoxification in your body. So the number of benefits that this thing has, and if you start your morning routine off with

it, it's just like it starts things off on the right foot. Like you're detoxing, you are de-inflaming. Is that a word? Yeah, you're kind of de-stressing the inflammatory markers in your body. And then it also actually really helps the bowel movements. And the whole thing is in a tincter form, which is like really effective, easy mechanism to kind of get into your body. And the product tastes amazing as well. Yeah, it's like, it's drinking right now.

Yeah, there we go. It's, it's bad I have it before we go to dinner? No, it's really good. It's really good. I like it when I'm hung over. I think it's great when I'm hung over. I have had it every single morning. I told you guys this off air.

I have enjoyed it every single morning I'm drinking it right now. I really like it in ginger tea. The taste to me has hints of raspberry, but it's a little, it's very like herbal. Exactly. So it's not going to be some sweet sugar added, bullshit artificial gross. And the ingredients are organic dandelion, organic lemon bomb. We also have a little organic yellow. Fennel extract and organic raspberry leaf

and every single thing is designed to depuff to de-blote. And I have to say, it's so pretty. This is not a bottle that you're shoving in your medicine. No, I'm obsessed with a bottle. It's like, it's actually, it's gorgeous. It's just, it's, I'm so proud of this product. Like, we are so excited about this.

Like, I think it's gonna, like, people are gonna love this. It's so natural. So, you're excited. That's the energy. Do you hear that? When we, when we were launching this, we also have a very limited edition kit that we're having. Oh, my God. Lauren, this is crazy, okay?

When you have the Le-Dipuff product, the bidders, the drops, and then also the ice roller, the face looks so smashed. It's wild. I know. So I obviously have depuffing tools. We now have this co-branded product together that makes so much sense. And then we decided to do a kit. the menagerie twas. Am I pronouncing?

Yes, that was actually perfect pronunciation. That's good. That's good. That's good. That's good. That's good. The menager toy kit. And it is the ice roller. It is the bloat supplement that I've been obsessed with for the last three years. And then it's our new co-branded morning cleansing drops. And I feel like that's going to sell out. This is exclusive, you guys. It's going to sell out. I'm buying like 20 for my house because I literally want to take it for the rest of my life. She does that. She buys something like. Yeah, because I buy my own. Yeah. What do you mean? I buy my own stuff.

If you're a business owner and you're not buying your own product, then you're, and your product's not all over your house. What are you doing? Yeah, it's true. It's very true. Okay. So, yeah, I am buying 20 of this. The Monaget is so, so cute.

But I want to say this too. Since this is going to sell out very quickly, what I would recommend doing is getting a lot of the Menagerie Choir kits or a lot of the morning cleansing drops and giving them as a gift. I agree. It is literally the most cute gift. You could wrap it in adorable paper. It's perfect to give. Like, I feel like the ages of like 21 to 45.

Oh, yeah. Love it. I'm giving this to my mom. She's going to give it to her friends. It's cute. It's very cute. And the thing is about the cleansing drops, they fit in a stocking. So you could also put them in a stocking.

And then the kit is like big and people. and cute and adorable. I'm so proud of this. Like out of all the co-brands, I have done, this is so exciting because there is so much history. I'm such a fan of your brand, and I'm so excited to be affiliated with it. Where can everyone shop the kits and the drops?

Array.com. It's going to be at on array.com. You'll see the first thing on the website. Yeah, that's it. You guys can use code skinny for 15% off. Array.com. And we'll be doing a lot of, like, social stuff so you can see what it looks like.

It's very chic. and can we do a giveaway for one? Yes, absolutely. Okay. All you guys have to do is follow at array.com on Instagram and tell us what you want to hear more of. We'd love to know, wellness, health, diet on my latest post at Lauren Bostic.

Rino Dick. Rino Dick. Don't be long in the tooth. Thank you guys for coming on. Pimp yourself out and tell us where we can find your podcast, SIF. All my social media is at SIF Hider and my podcast is the Dream Bigger podcast, part of your media. You can find me wherever podcasts are found and you. You can find me at plenty of niche. Not to be confused with fish. Not just. It's very different. With an underscore. I'm mad at whoever owns.

It's the first one that shows up. Yeah, you can find me on Instagram and that's where I'm more active in TikTok. Just to note, I'm going on SIFs podcast right now. I don't know what she's going to ask me. It's going to be really fun. You guys are crushing it. Awesome. Appreciate you. Thanks guys. Wait. Do not go. We are giving away three Loddy puffs. All you have to do is tell us your favorite takeaway from this episode on my latest post at Lauren Bostic, and three of you will win the new tincture. You're going to love it in your water. Of course, you can also go to array.com and shop the new collab.