The Bossticks - How To Launch Your Own Brand & Products With Lauryn Evarts Bosstick

Starting point is 00:00:00 The following podcast is a dear media production. Hold up. Before we get into this episode, you guys saw I just launched the skinny confidential product line. It is all about micro managing your face bloat and my face bloat. Let's be honest. I can run a little puffy, especially after one too many rosés. We have an ice roller. It is the ice roller of your dreams. It's thick. It's silicone. You can place your thumbprint in the perfect place so you can really press hard and get that lymphatic drainage. It's also so cute. I'm telling telling you it's way bigger than those other ice rollers that break, and it's also, of course, pink. We launched it with an anti-inflammatory, icy ice queen facial oil to tighten and

Starting point is 00:00:42 soothe and cool the skin. They're really the perfect duo if you run puffy like me. And we are offering all skinny confidential him and her listeners a code. Use pink ice queen for 15% off. This is redeemable for the ice roller and the oil separately, not the duo. That is 15% off all regular items, pink ice queen. That's shop skinnyconfidential.com. You are going to be so snatched, my God. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the Skinny Confidential, him and her. Aha.

Starting point is 00:01:30 Hey guys, what's up? You have Lauren. No Michael, just Lauren. I'm going to talk to you about why and how I launch product. I've been wanting to do this podcast episode for the last month and a half since I launched the product, but I wanted to wait to really wrap my head around this episode. It was really important for me to sit down and do a podcast episode on the why and why this product. And why this product. is the skinny confidential product. And also, I've had a lot of questions from listeners about how I even went about it, from marketing to investing, to distribution, to shipping, to design, like how. And so I thought that not only would I talk about why I launched product in this episode, I thought it would be fun to sort of walk you through the steps. I'm sure that there are some

Starting point is 00:02:27 people listening that are either creators or super business-minded that want to eventually launch product or maybe you have product. And this episode will give you a couple tips and tricks. I am no expert in this. I obviously just launch product like I said a month and a half ago. But I do feel like this is something I've been working on for the last four years. So I've really been able to see the behind the scenes of what goes in to a success. launch. And so I guess I'll just get started. I want to take you guys back to when I launched the Skinny Confidential in 2011. It's so crazy that it's 2021 now. I can't believe it. But I launched the Skinny Confidential because I was going to San Diego State University and I was so broke. And I've told

Starting point is 00:03:20 this story on a lot of podcasts, but I think it's important to tell again just to set the foundation of this episode. I joined a sorority and within a couple minutes they told me that I owed $800. And I was like, oh, fuck no. I can't afford $800. I am barely making ends meet and I cannot pay $800 to have a community and friends. And so I remember walking around San Diego State and literally my pajamas with my trapper keeper and thinking, why is this so expensive? How do people afford this if they're working full-time. How did they even have time for this? And so I was thinking about people's time, and I was thinking about saving people money, and I was thinking about a community. And the way that I found that I could do all those three things and do it everywhere was a blog. And this is a time

Starting point is 00:04:09 when blogging was not cool. And I'm not saying it's cool now, but it was just not in vogue. It was not something that a lot of people wanted to do. The monetization aspect of it was very blurry, like there was no sort of clear road. And so I decided that I would launch a blog, a place where people could get all different kinds of tips and tricks from women all over the world, a resource and a place where you could get the skinny. And that's where the name came from. Get the skinny. Get the juice. Get the details. Confidential. And so I put that together and I really like seriously had a trapper keeper that was pink that had all these articles and tips and tricks that I picked up from friends. and from doctors and things I had written down from books and even pages like taken out of books.

Starting point is 00:04:59 And I put together this huge trapper keeper scrapbook that was essentially the blog. And you guys know the story if you've listened to the podcast, but I'll just sum it up quick. I got a poster board. I built the whole blog on the poster board from textile to how I wanted the audience to feel when they left. I just built a brand story. And I really thought long and hard about what I was trying to do. and that was trying to bring little tips and tricks, like I said, to a community where they didn't have to pay. So I launched the Skinny Confidential, like I said, in 2011 and knew I was building a brand.

Starting point is 00:05:34 I did not make $1 for three years. I blog seven days a week. I tell this story a lot because I think it's really important for anyone out there who's listening who wants to start something on their own and doesn't know how to go about it and feels overwhelmed. I've heard this one so many times. The space is so saturated. No, it's not. There's a space for everyone, especially if you have a unique perspective with discipline and you know how to execute. And I remember going to the bar that I worked at in a very wealthy community. And there was a lot of men at the bar. And it was sort of like a boys club. You know what I mean? Like they were all drinking chilled martinis with a blue cheese stuffed olive or a margarita. with a taugine rim or a rusty nail. And I remember telling a group of these older men that I was going

Starting point is 00:06:28 to be a blogger. And this was in the early days of blogging, like I said. So they looked at me like I was a fucking alien. And one of them laughed and said, you're not going to monetize that? How are you to monetize that? And he's laughing. They were all like in their own world. And I thought I'm on to something. When someone says, what are you talking about? You're crazy. You should examine it. because there's something there. I later found out he was the CEO of Airbag. Again, I tell this story because I want to show everyone that just because your mom, sister, dad, a friend from high school tells you you can't do something you can. And I kept going with it. I did it seven days a week, like I said, at the same time I had a schedule with it. During this time, and this all lends to the

Starting point is 00:07:09 product story, I had jaw surgery. I've talked about this on Instagram. I had a full-blown identity crisis. I was so insecure after jaw surgery. It was a 16-hour surgery. It was a 16-hour surgery. I had a where I was essentially swollen for three years. And I mean swollen, you guys. Puffy, did not recognize myself, felt like I was wearing a mask. I couldn't look people in the eye. I even didn't like when people would get really close to me because I felt so insecure and just unlike myself.

Starting point is 00:07:39 It was a real out-of-body experience. And the whole time during this chapter of my life, I was blogging. And it was horrible because I, like, didn't want to put my face on the internet at all. So I had to get very creative. It was very humbling. I'm very glad I went through it now looking back. I think that it taught me a lot. And one of the main things that I did while I was going through this bloating and swelling of my face was find out ways and tactics to reduce the swelling. I tried everything. Everything that you can think of,

Starting point is 00:08:16 pull out your scroll, I tried. From lymphatic drainage to jumping on a trampoline to walking to sleeping upright, whatever it is, I tried it. And nothing was really working. I mean, I had fluid in my face every morning I woke up for years. Finally, I started doing facial manipulation with ice. My friend Jules Wick recommended I try it and it worked like a charm. I could not believe it. It was contouring my face, lifting my cheekbones, getting rid of the puffiness. I talked about it all the time. You guys know this. I couldn't shut up about it because it worked. And so I remember Googling on Amazon jaw surgery ice or something. And up comes this green and blue and white ice roller. It's so ugly. I can't look at it. I get it in the mail. I want to hide it. But like I put it in the

Starting point is 00:09:09 freezer hidden under my cheese and meat. And I started using it. And it worked. But it only stayed cold for one second. There were all these pain points. It was too light. It wasn't sturdy. I couldn't apply enough pressure on and on and on and on and on and also was so ass ugly, like butthole ugly. So I started sharing it. I noticed you guys all were dealing with facial bloat too. A lot of people were waking up puffy after one too many champains. Some people would sleep on the wrong side. They would wake up puffy. People run puffy after they get off a flight and no one was addressing facial bloat. And so I started to see a gap in the market. And this is when if you are in the business of launching product or you have product where I'm going to try to

Starting point is 00:09:57 drop as many gems as I possibly can. Hold up. I am going to tell you what was keeping me going strong in Cabo. We had a lot of margaritas, a lot of ginger margaritas, a lot of spicy margaritas, a lot of habanero margaritas. There was a lot of margaritas. There was beer. There was all kinds of stuff. But I had my no days wasted, which I am so excited about. I carried it in every single handbag. Michael had some. It was all over the hotel, and I am so glad because it saved my life. DHM detox is a vitamin for when you drink. It's created by No Days Wasted, and it's this herbal supplement that's packed with antioxidants, anti-inflammatory ingredients, which we love anything anti-inflammatory, and it's plant-based. So if you need a little bit of support,

Starting point is 00:10:50 after you've had a couple of drinks and you want to feel good the next day, this is your best friend. I also like it because it comes in these really cute pastel packets that, like I said, you can just throw in your handbag. I like to have a drink and then I'll take my no days wasted after that and then maybe I'll have my next drink. And I'm feeling good in the morning. There's no brain fog. I'm not feeling gross.

Starting point is 00:11:14 They say to take two capsules after your first couple drinks, I do mine after my first drink. You can do kind of whatever. So if you're having a Bachelorette party or a wedding party, it was just Memorial Day weekend, whatever it is, they are here to help. I'm about it because, like I said, it's an herbal supplement. That is very important to me. And you should also know it's a completely risk-free purchase. So if you don't love it, they'll refund you on your first box, but I know you're going to love it. I really am such a fan. It's something that I have been taking every single time I drink alcohol. And boy, oh, boy, does it work? Okay. I honestly don't want to have a drink without it. And I just feel like time is our greatest asset. So why waste days feeling horrible after a few drinks? You deserve to have your cake and eat it too. So do I. And of course, we got you 20% off your order with free shipping in the United States. All you have to do is head over to no dayswasted. com slash skinny. And you're going to use promo code skinny at checkout. That's no dayswasted. com slash skinny for 20% off your order. Get this for all your friends. I'm telling you, they are the best party favors ever.

Starting point is 00:12:22 I really looked for a space that could meet the audience. Like, I didn't just want to slap my label on something. I didn't want to white label something. I wanted to make sure it was something that you guys needed that I launched that was not white labeled, that was created out of my head every little detail, that the packaging was so fun that when you opened it, you got excited about just the packaging, maybe even some of you hopefully saving the packaging because you love it so much. I've heard a lot of fun ways to reuse the packaging, which we'll get to. I watch. I watch. wanted the whole thing to be an experience. And so what I did is I first found someone who could design my vision that was in my head. And I worked with someone to design every little facet of an

Starting point is 00:13:06 ice roller. And I really focused on what the pain points for me of the regular ice roller was. And I flipped the script. I was like, I need to disrupt the space. There was either ice roller that I was using, which was like plastic and not sturdy, or there were these like very holistic spa-like rollers that were crystal. And I wanted something that was flamboyant and loud and heavy and sturdy and all the things and different material. And then from there, I went to a lot of trade shows, which I would recommend, but I wouldn't put all my eggs in one basket. And through the trade show, I met someone that did manufacturing. And then I met another person and another person, and I sort of interviewed all three of them and found the best fit for me.

Starting point is 00:13:54 And then from there, I started really looking at the kind of designs that I wanted. And I found someone who had a unique, youthful perspective to design the website and the packaging and the experience. But I wanted to be incredibly hands-on. So that was very important to me as well. Obviously, I didn't want to micromanage too much, but I wanted to be along every step of the way, from the fonts to the colors to the feel. Is it matte? Is it shiny? How big is the box? How big is the postcard? I wanted to be incredibly hands-on. The website I was psycho about. I wanted the consumer to be able to come to a site that was very clear, right, of what they were getting. And so simultaneously, while I was working with the manufacturer, I was also working with the designer and working on all of

Starting point is 00:14:41 the elements that came in the box. So it was definitely a 360 approach. This was interesting because I was also running the blog and the podcast and my Instagram account and my business at the same time. And so if you're out there and you're a creator and you're feeling overwhelmed by product but you don't want a white label, I would tell you to put an hour on your calendar five days a week. This is such an easy tip and only focus on product for that hour. For me, I did two hours a day, five days a week and it took four years to launch, which maybe in retrospect, too long, but I really just wanted the whole experience to be right for you guys. There was many opportunities where I could have partnered with another skincare brand, had them do all the work and just give them my colors and fonts, and it would have been up in six months. Simultaneously,

Starting point is 00:15:31 as all this is going on, I was deciding how I wanted to structure my business. So did I want investors? Did I want to go D to C, which means direct to consumer, or did I want to have a retailer? Like all those little details. And what I ended up. up finding out is that a lot of men in suits told me no, they didn't get it. They didn't understand the vision, which is totally fine. And I started to decide I wanted to have a couple women on board. Really smart, savvy women that get the beauty and wellness space. And so I started having conversations with women I respected in this industry. And my advice here, if you're looking for investor, is don't go asking someone for money, right? Bring your deck. I had a deck that showcased everything I

Starting point is 00:16:19 wanted to do with your projections and your numbers and approach them asking them for advice. I feel like when people just go wanting money, the investor gets turned off. So there was like hundreds of conversations I had where I was just asking for advice. Listen, so many people said no. And you guys, so many people have said no my entire journey. I cannot tell you how many people I've DMed or tweeted or emailed that have told me no. No, I can't come on your blog. No, I can't do that. No, I don't want to come on your podcast.

Starting point is 00:16:55 And with building the product, I was told no 100 times by people too. But there's a few that say yes. And that's the magic spot. So if you're launching product, don't let anyone say no. You know your vision. better than anyone. You know yourself better than anyone. Don't let a door slam in your face and let that door be the last door you go to. You have to keep pounding down doors. And with this product line, I'm telling you, there was a lot of micro struggles, right? There was a lot of nose. There was a lot of

Starting point is 00:17:29 this isn't going to work. I cannot tell you how many prototypes I went back and forth with with the manufacturer for the ice roller. It was so much back and forth, but we finally got it right. I cannot tell you how many times I went back and forth with the oil that I launched, too. It had to be the right ingredients. It had to be ingredients that I would use every single day. And it had to be a product that I was proud of that I knew you guys would love. So during this process, if you are launching product, understand there's going to be a lot of nose. That's a big takeaway. It's part of the gig, right? Anyway, so I set out to create the Bentley of ice rollers. I set out to create an oil that would tighten the skin while also fighting fine lines, wrinkles, hyperpigmentation.

Starting point is 00:18:13 And oil has always been something I've turned to as a makeup remover. I think it's the key to use. I really do. I think it's one of the most useful things you can do for your skin. I have been using oil, as we know, since I was like 14 years old. It's been my go-to skin product. When I was in high school and couldn't afford fancy, mansy, like, Le Maire and all. the things, I would go to Costco and get a huge thing of grape seed oil and use it to remove my makeup.

Starting point is 00:18:42 I would use it after my makeup was off, douse myself in it like a wet rat. And one of those oils that I always would use in high school, it's so random, was organic 100% pomegranate oil. It's such a secret oil and no one talks about it. It's full of vitamin C. It's full of all different kinds of vitamins. It's full of antioxidants. It's full of antioxidants. It bites-free radicals. It does all these incredible things. Another fun fact, pomegranate oil also is been shown to provide UVA and UVB induced damage control, which is so incredible. And it also rejuvenates the skin. So I was so adamant on having as pomegranate oil as my hero product. In it, we wanted to mix raspberry seed oil, which also is incredibly high antioxidants. And this is another fun fact. It actually has the highest

Starting point is 00:19:34 antioxidants of any vegetable or fruit. And together, it just goes together. I can't even explain it. It also has vitamin E in it. And then we added a little bit of blueberry seed oil, which is this really powerful antioxidant. You can tell I love antioxidants. And it just hydrates your skin. All three of these together, though, improve the elasticity. And that's why I think it's so youthful. My product is vegan. It's cruelty-free, gluten-free, synthetic fragrance-free. these were all important things to me, okay? So I wanted to make sure everything was done with you, the audience in mind. This is so fitting because the other day I popped open a June shine, which is hard kombucha, and I sat on my porch and I read the skinny confidential book,

Starting point is 00:20:29 cover to cover while I sipped on my June shine. It was so delicious. It's light, it's refreshing, and it was like the perfect drink. This is known as the champagne of kombucha, and they use this like green tea and honey as opposed to most brands that use black tea and sugar. And it gives you this smoother, less acidic taste. We actually had the founders on our podcast and I got to learn all about how they make it,

Starting point is 00:20:54 how it's sustainably produced. They're committed to becoming 100% carbon neutral. It's so cute. I was drinking it the other day in a wine glass, like a bougie wine glass, and I put a bunch of ice in there. some Meyer lemon and a sprig of basil, and it was absolutely delicious. I was recommended to this brand actually by my sister-in-law, Jordan, and she turned to this over like beer and hard alcohol

Starting point is 00:21:18 because it is so low sugar and it's organic. It's all real ingredients. And also, Cambocha has probiotics. So it's a real win. As always, we've worked out an exclusive deal for Skinny Confidential podcast listeners, receive 20% off plus free shipping on their best-selling variety packs. which is the one that I recommend because you get to try all their delicious flavors, and then you can decide your favorite. Mine is personally the blood orange. So you're going to go to juneshine.com or use code skinny at checkout to claim this deal. That is j-un-e-s-h-I-N-E.com slash skinny. This discount is only valid for their variety pack. And Junshine can also be found at over 10,000 stores across the country, including Whole Foods, Safeway, Kroger, and Publix. Grab yourself

Starting point is 00:22:05 my book, it's called Get the Fuck Out of the Sun and a June shine, blood orange preferably. Sit out on your porch and read it. It's the perfect drink. And the book reads like you're at Happy Hour with me. Cheers. So I started asking you guys all these like secret questions on Instagram story. And it's funny because you guys are actually such a big part in creating this brand. These are all things that you were looking for. And so the beauty industry and we talked about this earlier about saturation, everyone says, oh, it's so saturated, like the skincare industry is so saturated. I think that if you can't go through any door in the house, you got to come down the fucking chimney. And this industry in particular, the beauty and skin and wellness industry,

Starting point is 00:22:53 I think needs a shakeup. It's a little conservative. So I wanted to come at it from a really flamboyant perspective. So if you're launching product, I think one of the questions that you should be asking yourself is what is your point of differentiation? What makes you stand out? How are you different? How are you unique? Ask yourself these questions. And a great book to read if you want to do a deep dive in this for your brand is a brand story. Michael talks about this all the time. It's a very powerful book and it will help you get clarity on what your brand is. Okay. So back to the product. So after four years of working on this, creating a distribution of making sure the shipping was ready to go, from the boxes that you guys get to the postcard, I did the photo shoot.

Starting point is 00:23:47 That took about two weeks to get everything organized with that. I was ready to launch. And I think your launch strategy, if you have product, is incredibly important. And so how I launched was I sort of teased the audience in a way that got them excited. but, you know, I didn't want to create like a 10-week anticipation. I think I launched the brand slowly over two weeks maybe. And then after two weeks, we decided to launch it out. And instead of sending my product to all these influencers and celebrities,

Starting point is 00:24:18 I decided I wanted the product to be in the hands of the people that have supported my platform for the last 11 years. And that was you guys. So I thought, I'm not going to send this. this out to anyone right now. I'm going to wait. I'm going to just do GDC, which is, like I said, direct to consumer, no retailer. And I am going to allow the audience to get their hands on the product first. And off we went to the races. You guys have supported the brand. It's been incredible. And now I'm starting to think maybe about working with influencers. But my strategy is different

Starting point is 00:24:54 than just sending it to a bunch of influencers. I'm very interested in micro-influencers. I think that they have a unique perspective and I think that they have an emphasis on community. I think as influencers grow on Instagram sometimes, they don't have the same kind of community. And maybe you guys can weigh in on this, whether it's like DMing me on Instagram or commenting or emailing me. But I just feel like micro influencers are very, very hot right now. And I think that they deserve a moment. This is so fitting for my solo episode. because I am such a fan of the brand Sakara. The girls have both been on our podcast

Starting point is 00:25:41 and they have really created this incredible plant-based eating delivery system that is all about empowering the body, boosting the skins glow, and simply feeling your best. I have talked to so many women all over the world and they are so obsessed with Sakara. They have these amazing organic, ready-to-eat-meals that are made with powerful plant-rich ingredients and they're all designed to boost your energy

Starting point is 00:26:05 and improve your digestion. I have to say I 100% think it is the best plant delivery meal system that there is. Like there is nothing better. They have rave reviews from Vogue, Goop, New York Times. The women behind the brand have put so much thought in detail into the menu. It's always delivered fresh, you guys. When it comes to my door, it's a beautiful meal. And they also have daily wellness essentials that are all about supporting gut health, energy, immunity. They have these beauty drops that are so major, you take them and you put them in your water, and they're all about glowing from the inside out. I'm also a fan of their chlorophyll. They have a lot of incredible wellness essential. So what I do when I order from them is I get a couple of their tinctures, and then I get

Starting point is 00:26:50 my order for the week, my meal plan. It's absolutely amazing if you're a busy mom on the go, and you want to be more purposeful in what you're eating. Like I think it's really great for someone who is busy and just wants it straight to their door, but also wants to eat healthy. Right now, Sakara is offering all Skinny Confidential Him and her listeners 20% off your first order when you go to sakara.com slash skinny. Or you can intercode skinny at checkout. That's Sakara. S-A-R-A-R-A-com slash skinny.

Starting point is 00:27:20 You're going to get 20% off your first order. Sakara.com slash Skinny. Make sure you get the tinctures, the beauty drops, and the chlorophyll, and also check out their plant-rich meals. You are going to love them. What's been really cool is that the content that's been created has been from you guys. It's been from so many people that have supported the brand and I could not even ask for better content. And I think that lends itself to the community. Community should be number one if you're creating a product.

Starting point is 00:27:56 And I think if you are creating a product now, I would tell you to first create the community and platform before you launch the product. And not a lot of people want to hear that because it definitely is a longer game strategy, but I've found it to be the most effective. One of the reasons I wanted to do this podcast is I've been doing a lot of interviews for press on other podcasts. And I thought, this is something I want to talk about on my own podcast. Because maybe there's someone out there listening that is in a drop that they fucking hate. And they're listening to the skinny confidential him and her at their desk.

Starting point is 00:28:34 and they want an out. And what I would tell you is that use the internet to create the out, create your own future, whether it's micro blogging on Instagram or creating a TikTok or a clubhouse or a podcast, whatever that is, use a platform on the internet to build a community that speaks to you that you can speak to. And be slow and be thoughtful and keep that job you hate for a while, but work on your side hustle because I really think that no matter who you are, where you are, you have the power to design a strategy for your work. People that are doing what they hate nine to five should be

Starting point is 00:29:18 creating some kind of out for themselves because you don't want to be having to do work every single day that you hate. So I guess that's what this episode is about. It's about creating your destiny, creating your own future. Like I said, I'm no expert on product. I just wanted to share the journey of it with you guys. I also think it's important that if you're launching product to immerse yourself in it. So what I mean by that is I decided during COVID that I would have the quarantine situation work. How I mean work is I mean I wanted to not let quarantine run my life. I wanted to run quarantine. So I started writing a book based off a book proposal I had wrote that had all to do with skin. And I knew I was launching a skincare line. So I really wanted the book.

Starting point is 00:30:04 book to come out close to the skincare line. And the book is coming out June 15th. It's on Amazon Target and Barnes & Noble. And of course, we're all small books are sold, support the small bookstores. And so the product launch sort of happened simultaneously with the book, which was great because I was able to have this book, this asset that I had worked on as a skincare resource launch with the product that you guys have helped me create. So it really went together, if that makes sense. and this is another tip, if you're a content creator and you are going to launch a product, make sure it makes sense to your story. There's nothing worse than someone who's been known for fashion randomly launching a makeup line or someone who's been known for home decor suddenly launches a merch line

Starting point is 00:30:54 with their label slapped on it. Really be thoughtful about how this lends to your story and why it make sense to your community. Anyway, this, like I said, as a podcast, I wanted to do for a long time. I would love to open this up to questions because I want to know if this is even of interest to you. Are you guys interested in seeing the behind the scenes about how I really built the line, wrote the book, do the podcast. I would love to know if you're interested in those micro details. You know, the show is a lot of interviews, but it's also a lot of solo episodes. So I get really inspired when you guys tell me what you're looking for. Definitely let me know on my latest post

Starting point is 00:31:34 at Lorne Bostic. And we're going to offer you guys a code for the product. It's on shop skinny confidential.com and the code is snatched at checkout. That's S-N-A-T-C-H-E-D at checkout. ShopS-S-S-Squenicential.com. So you can use the code on the hot mess ice roller or the ice queen facial oil. separately, so not the bundle, just separately on each product. And I would love your feedback, DM me. If you do fun Instagram stories, I would love to post it on my stories. And I also wanted to take a minute to just say thank you. Because I say this all the time, but it's so true, I would not have any of these platforms and I would not be able to create if it wasn't for the people who have been supporting me. I'm very grateful and there is a lot more products coming. They are all products that

Starting point is 00:32:32 I think will add flair to your beauty routine and will always try to make sure they're unique and different and shaky and fun and flamboyant because at the end of the day, I feel like it's time to shake up the beauty industry, like the Howard Stern of Beauty. Okay. Thank you guys for listening. before I go, I want to do a giveaway for my new book. Get the fuck out of the sun. All you have to do is tell me your favorite part of this episode on my latest post at Lauren Bostick. And I will send one of you my new book. My new book comes out June 15th. Like I said, it's on Amazon Target Barnes & Noble and all small bookstores. Thank you guys again for all your support. You are the best. Peace out.

The Bossticks - How To Launch Your Own Brand & Products With Lauryn Evarts Bosstick

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