The Bossticks - How To Swap In Non-Toxic Products For Better Health & Results Ft. Bethany McDaniel, Founder Of Primally Pure

Episode Date: May 17, 2024

#701: Today, we're joined by Bethany McDaniel. Bethany is the Founder of Primally Pure. Having used all sorts of harsh prescription creams and pills to treat her acne as a teenager and young adult, she was blown away by the effects she eventually experienced after ditching the harsh chemicals and replacing them with simple, natural ingredients. Primally Pure has harnessed the power of natural ingredients in their complete line of non-toxic beauty products. Today, she joins us for a conversation about non-toxic products, nourishing your nervous system, and how to take baby steps towards a non-toxic life.   To connect with Bethany McDaniel click HERE   To connect with Primally Pure click HERE   To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential   This episode is brought to you by Primally Pure   Visit primallypure.com/skinny and enter code SKINNY at checkout 15% off your order.   Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

There's so many things that we can't control, right? Like we can't always control the air we're breathing when we're outside. we can't always control just all of the chemical and toxic exposures when we're out and about and things like that. But this is something that we can control. Like we can control the products we use. We can control the food that we put in our cart at the grocery store. So while there are things that may just be big sticking points for people, I think it's so important and empowering to make changes where you can.

I asked Bethany McDaniel of Primely Pure to come on the Him and Her Show, and tell us all about the non-toxic swaps that you can make. And I wanted to make it easy and digestible as possible for everyone. We also talked to Bethany about ingredients to look out for, baby steps to a non-toxic household, grocery shopping for healthy meats, nourishing your nervous system, and we also go into her entrepreneurial journey of turning a hobby into a business. I really liked this because it can be so overwhelming

when you start deciding to go non-toxic. I mean, for me, I started with household stuff. You know, I switched to branch basics. And that was like my first step into it. And when I noticed how much my nervous system relaxed, I immediately wanted to do more. So I'm slowly switching out my beauty products. I'm slowly switching out my makeup products. And one of the brands that I use is primarily pure.

You guys have heard me talk about it on the podcast. I'm a big fan specifically of their body lotion. I also use a lot of their tallow-based products on my kids. and the mist. This is so random, but their mist on their site is so amazing for removing mouth tape in the morning. So instead of waking up in the morning and ripping your skinny confidential mouth tape off, you can now wake up and use the primally pure mist on your face, and it just makes your mouth tape glide off. We also have a code for you at the end of this episode and a giveaway. Go to primlypure.com and use code skinny. That's primallypure.com code skinny. Definitely get the mist

and the body lotion. My favorite one is the almond vanilla. It's so good, especially after you get out of the shower. I like to dry brush, take a hot shower, and then put that body lotion on. On that note, Bethany McDaniel, founder of Primely Pure, welcome to the show. This is the skinny confidential, him and her. You have quite the story. So let's take it back to the beginning about how this all came into Inception. Do you remember having an epiphany? And what did that look like? So it all started for me in junior high high school when I started getting acne. And I remember at that time you're already so self-conscious and, you know, a new Zit would pop up on my face every few days and it just bummed me

out so much. And so I started going to the store like CVS, Walgreens, buying every product that I saw on a commercial, thinking that it would be the solution to my breakouts and nothing worked. Eventually, my mom took me to the dermatologist, and the dermatologist had me on benzyl peroxide, retinae micro, all these different ointments, several rounds of antibiotics, which I didn't realize at the time was disrupting my gut bacteria and making the acne even worse. And I remember going to the dermatologist at one point. I was only in high school, but intuitively, I just knew there had to be more to it. And I said, is there anything I could be doing differently, anything I could change about my diet

or lifestyle that might be contributing to this. And she looked at me and she said, no. Acne is genetic and your only option is to use this cream and take this pill. And so that's what I did. I didn't really have the resources or wherewithal to figure it out on my own. So I took her advice and went through a few more frustrating years. Eventually I was put on birth control. To fight acne?

That was purely for the acne. And it worked. but it was, of course, a Band-Aid that comes along with other symptoms. And it wasn't until I met my now husband. And at the time, he was starting a regenerative livestock farm called Primal Pastures with his dad and brothers. And for the first time, my eyes were opened to a new way of eating. I had always been interested in health. I'd always tried different diets. I did everything you can think of, the cabbage soup diet, the Kellogg cereal diet, like, tried to follow the food food pyramid. I was vegetarian for a year and none of it lasted. None of it really made me feel good

until, believe it or not, I started eating real food. All of a sudden, I felt so much better, had more energy. My immune system was better. My acne cleared up. I was able to go off of the birth control. And so at that point, I was like, okay, I've been wrong about food my entire life. I've been eating the wrong things. And when you say real food, what did that look like? That was pretty much a paleo diet. So meat, vegetables, fruit, some nuts and seeds, that kind of thing. Did your parents have a healthy diet? No. No, I grew up eating like the Costco chicken nugget dinosaurs and like, you know, fish sticks. I got to get rid of those towns goes, dino, dino. I don't know. That's a reminder. Go ahead. Yeah. So no, I grew up eating a standard American diet.

I started researching skincare, personal care products, and realized I had been using all the wrong stuff my entire life. I just assumed that if it was sold on a store shelf, that it was safe. Come to find out most ingredients on store shelves have not been tested and the ones that have have been actually proven to be unsafe. And deodorant was the thing that I really honed in on just because I was shocked by how toxic conventional deodorant is. And this was back in 2012. well, there weren't a whole lot of natural deodorants on the market at the time, at least none that worked. And so I made it my mission to create a natural deodorant that worked. I spent countless hours in the kitchen. I would make a batch, give it to friends and family, get their feedback,

make changes, make a next batch. And finally, when I had a product that I was really happy with, I launched it along with a few other things. And that was in 2015 when I officially started the company. Did you know that you would be building this empire and this infrastructure that you have now? No. No. I always joke with my husband because my goal in the beginning was to make an extra $500 a month. Like I was working at Special Olympics at the time. He was a high school teacher. We had both just quit our jobs to start this farm with his family. And I was like making these skincare products on the side. So it was very much just like a hobby that kind of turned in. into a business. When you look back on this, what was the moment that you were like, oh my God, I'm going to build this into a business? Was there like one day where you checked the sales and they were wild? Did something go viral on social media? It was kind of a slow progression, but

slow but quicker than I thought it would be. Like I was, I remember just being pleasantly surprised like day after day, week after week in the beginning by the response to the products. And I think it was because the deodorant like really worked and people just hadn't experienced that before. I sold to the farm customers in the beginning. I was going to farm stands. And so I think like interacting with people face to face and having that as a support group like helped to launch us forward. And yeah, and I think also when I got pregnant with my first daughter, I was finally at the point where I was like, okay, I need to either shut the business down for a few months because it was just me. me at the time or really like turn this into a business and hire someone full time and move the

business out of my home because I was still making everything in my kitchen for a long time. And I decided to just take a leap of faith and hire a full time person, get my own office warehouse space. And I'm so thankful. I have maybe like an ignorant question as the only man in the room. Why do so many women go on birth control to combat acne? Like what is in that? Do you even know what's in that bro?

Aletan, Michael. But why? So do? It lowers testosterone. From what I know, it kind of gives your body the impression that you are pregnant. Like a lot of women get that pregnancy glow towards the end of pregnancy. And I've heard that birth control kind of like emulates that. Because we just did.

We were talking about birth control another show. And some of people, some of the comments were like, oh, it's a dangerous time to be talking about maybe not using birth control. But I think what we were trying to articulate is so many people just jump into birth control without really having a lot of information or in your case, not even for the purpose of birth control, but to combat acne. I think it's a conversation worth discussing because now that I have a daughter, I think about this all the time, which is obviously you want people to protect themselves. But I think we need to educate ourselves much more on some of the effects that this stuff has on young women. Because it's not an issue that men face. Don't realize that you go on birth control to sometimes combat acne or that's like a plus, but they don't realize that it causes hyperpigmentation.

Yes. So you're switching one for the other. Like you got to choose your battles and to pump yourself with hormones to help the acne, but then you're going to get hyperpigmentation to me, looking back, is not worth it. Not worth it. Okay. What is in the deodorant that we are? A lot of us, not me, but a lot of us are using. Like, I had this come to Jesus. I was using like

aluminum-filled deodorant probably like 10 years ago and made a switch. But what's really in it? Like, what are the ingredients if you get granular? Yeah, you mentioned aluminum. That is one of the worst offenders. It's been linked to Alzheimer's disease. Parabins, most conventional deodorants are loaded with paribins. In one study, they found parabens in 98% of the breast cancer tumors that they sampled. So we're putting these things in a really absorbent area of the body. And not only are we putting those chemicals into the body, but the aluminum and the deodorant also blocks your pores. So you're not able to sweat anymore. And sweating is so important for detoxification. And that's why I think deodorant is one of the worst things you can do. And I always encourage people,

if you're going to make one swap, let it be deodorant because you're just putting so much junk into an absorbent area of the body and you're not letting your body detox like it was meant to do. You know what else it gives me anxiety is tampons. Yeah. Like I just feel like the bleach and the chlorine. Oh my gosh. I remember the scented ones. Like, oh. And then you like put it up there with a plastic applicator. I mean, it's bleak. If you look at it. You know what else too? We can go on a real spiral, toll of paper. Oh. So yeah, that's a swap that I recently made. Never thought about it up until a few months ago. And yeah, again, like such an. absorb an area, not an area that you want to be putting like this bleached piece of paper filled with Phaas. Every single day. I think that what I like about your line is it's things that you use every single day. And I think if you make the swaps of these things that you have to use, like deodorant, whether it's toilet paper, like whatever it is, you have to pay attention to the things that you keep doing and doing and doing, I think. Yeah. Yeah. And I think like what we strive to do

too is just create rituals for people because the nervous system is such an important piece of health and it's such an important piece of skin health like skin health isn't just the products we use it's how we take care of our whole system and so we strive to create you know opportunities for people to just really like take a deep breath unwind from the day and kind of have this experience that you wouldn't normally necessarily have what area or I guess with in certain products or I guess just areas of people's life do you get the most resistant when it comes to making switches. Because it's funny when you have these,

and we've had a bunch of these conversations talking about different, you know, services or products with clean ingredients. And sometimes there's this resistance. There's like this nostalgia to use certain brands that you've grown up with. And I always find that so interesting. For me, the argument is simple as like,

if you have two options and you know one of them is more harmful than the other, like it's kind of a no-brainer. But people have such a hard time getting off certain products. These are a certain category or product that you've seen people would be just resistant to. Yeah, I think the nostalgia thing is key. And that's, that's there with the products. That's there with the food. Like, my husband still has a thing with mac and cheese. Like, when we are at a new restaurant, like, he can't not try the mac and cheese because it reminds him of his childhood and it drives me crazy. But there's so many things that we can't control, right? Like,

we can't always control the air we're breathing when we're outside. We can't always control just all of the chemical and toxic exposures when we're out and about and things like that. But this is something that we can control. Like we can control the products we use. We can control the food that we put in our cart at the grocery store. So while there are things that people may just, that may just be big sticking points for people, I think it's so important and empowering to make changes where you can. And, you know, like I said, deodorant, I think is one of the most important things. And That is one thing, though, that people are resistant to, especially guys. Like, we have a lot of women that are open to it.

Yeah, the guy's got to get rid of the old spice, though. Sorry, guys, it doesn't smell good. It smells, it smells like shit. It's not, it's so bad. Fortunately, I don't even use deodor. Oh, let's do your brag. Really? This is the brag. He always does. I want to hear about this. I haven't used deodorant in, I don't know, 20 years. You got to try primally pure.

I'll try primarily pure. But namely because I always felt it to be strange as a practice, I'm a little bit of a weirdo. I found it strange that I have to like put something under my arm to begin with. But then I talked to this one person a while ago and he's like, hey, your body may also be trying to tell you something if you're, if there's a scent or if you're perspiring a lot. Like there's, it's trying to give you a signal. And so like a lot of people try to mask the signals that the bodies give off.

Like to me, if you have to use a really, really strong scent to get rid of another strong scent, there's probably something else that you're not paying attention to. Yeah. It's like when you're in a rental car and, you know that like someone was smoking in it and then they just spray a bunch of febrize over it. Or the like Christmas tree that's hanging? Yes.

I used to have the Christmas tree hanging back in the day. Did you actually have that? Yeah, I had that. In high school, I had that. Oh my God. That is grounds for divorce. That is so sick and disgusting. You stick out.

I had the yellow one. I think it smelled. It was like almost, I don't even remember what the scent was. Of course. You had the alone because you like probably had it hanging and you're like in your mirror right in the mirror because the car wash gave it to you. Oh, that should be your next thing. For Christmas,

you should make primally pure Christmas tree hangers to advertise. But like clean. Yes, please. Can you do that? Like something cute. He still tries to wash our car. We need like branch basics and primally pure to like team up and do like a car wash situation. You can take branch basics to the car wash.

I'm just going to start traveling around with a giant bucket of stuff. You're crossing us out in the car. I'm going to do that. I don't do the, I don't do the Christmas tree anymore. I have heard that about natural BOs though, that even we are like attracted to our mate based on their natural scent. Pheromone. Yeah.

Really? Yeah. Of course. Okay. Everybody knows that. By the way, your deodorant is amazing. It really works. I like the white one the best.

I'm not a big deodorant person. And if I'm wearing deodorant, it's definitely yours. I love your deodorants. Deodorants 10 out of 10. What are some things that are maybe that we can call out to the audience that they can turn their label around and look at and just get rid of? Like, it could be in our body lotion, in our oils. Like, what are things that are just no-nows to you?

Fragrance is the first one that comes to mind. It's a blanket term protected by the FDA is a trade secret. So companies don't have to disclose what's in their fragrance, but it can contain up to 3,000 different ingredients. And the EPA actually did a study, and they found that 72% of what's in fragrance is hormone-disrupting phallates. And so phallates are what drives the scent deeper into your skin. And it also is what gives, it's what makes fragrance stick to you. So if you've ever been

like in a house with glade plug-ins or in a bathroom that's heavily scented and then you leave and you still smell like that space, that's because of the phallates. They're just getting in there, getting into your system. I have a thing that'll freak you out. I was on TikTok the other day as I do sometimes. And somebody was taking cologne or a perfume and they were spraying. They melted a Vaseline bottle and then sprayed all the cologne in the Vaseline and then froze the Vaseline and then they used the Vaseline to get so that the scent stays longer and deeper. Wait, I don't get it. What?

Basically, they were taking this. Petroleum combined with fallies. Yeah, and it's like it's a trend that's going on right now to make like scents last longer. And I saw it and I knew I was talking to and I was like, I got to bring this up because this seems like a big pop. We got to stop this because you're like double dosing the chemicals. I think you should make a lotion and sense. line called stripper and make like the scent be stripper but natural natural stripper scent

what does that mean because let me explain what it means strippers they like everyone like done TikTok talks about how they smell like so good but like if you could make a stripper scent that was non-toxic it would be amazing because the stripper scent is it's called dancer Lauren okay dancer dancer puts some respect on this I don't know about the stripper scent phenomenon so Go to a strip club. Either do I. I know all about it.

I've been to a few strip clubs in my day and they smell amazing. So this is a thing. Oh yeah. They're like known to smell good. But I would. Amazing. If we were get now learned in our later years that we've learned about fallets and all these, if we went back, we might be bombarded with the scent now.

It might disrupt us. Might be too much. At the time, we maybe didn't recognize. No, but I'm saying that primarily pure should make a stripper collection. I'll dance or one. We're going to get some shit for this. I'm telling you. You'll have to show me like what this.

I'm trying to. I have an idea maybe of what it could smell like. It's honestly probably a good thing that you don't know, that you can't make good. Like just, you know, we'll put that out there. Because you had such a journey with acne and if there's people that are listening that do have acne, what are things that you would immediately tell them to change? So I've been walking with this with my assistant through her own acne journey. And it's wild because the same protocols that I was put on 15, 20 years ago are what she was put on.

like how are these dermatologists still prescribing antibiotics for acne like 20 years later? It's insane to me. And so she was put on, she was on antibiotics on and off for 10 years. When she started working for me, she on her own decided to stop using all of her medications and her acne just blew up because her gut was so imbalanced. And there was fungal overgrowth. There was a lot going on. And so together we kind of came up with a plan.

she changed her diet and even just started incorporating a lot of unconventional habits like what get so specific like being exposed to sunlight early in the morning just things to support her hormones grounding to reduce inflammation i was having her take cold showers just things to support your overall system and your cells because all disease is goes back to cell dysfunction like you can we can call it you know different, we can make different diagnoses and whatnot, but it all just goes back to cell dysfunction. So when you incorporate habits and just change your life and change your diet to support cell health in general, your skin's going to clear up. Your whatever symptom you're dealing with is most likely going to improve. So we just focused on a lot of the basics. And then through testing, we found out

that she had the fungal overgrowth. So we did some specific supplement protocols to address that. And what about beauty? Meaning like skincare. Yeah, she used our clarifying line. Just like that's all she had to use. Yeah, that's it. So really being mindful of what are in the products that you're putting on your skin sounds very important as well. For sure, because women are exposed to an average of 168 chemicals every single day.

And that number was from a study back in like 2014, 2016. So I'm sure that it's increased quite a bit even since then. But we're exposed to so many things. different synthetic chemicals every day and our hormones are such a precise system of signals within the body. So when we're overloading them with all of these synthetics, like things are going to get out of whack. One of the reasons that I only wash my hair every two weeks. Two weeks. That's impressive. I just wash it. I do once a week. But I will let that thing get so disgusting. You've never seen gross because I don't want to have to always wash my hair with with a bunch of chemicals. Is there a

I'm going to ask you for a couple brands. Yeah. And I was going to ask you off air, but I'm like, I might as well ask you on your shampoo and conditioner. What do you do using? I use Intersense. Organics. InterSense. Okay.

You have switched that out. Tons of products for men too. You mentioned toilet paper. I use Reel. Do you like that one? Haven't heard of it. I use bum roll. Bum roll.

Okay. But again, I'm new to the clean toilet paper world. Okay. And what about, do you use clean paper towels? No, I haven't found any. Real. That's the brand, real. Real.

I wanted to know if you. R-E-A-L. R-E-E-L. Okay. And I use a lot of Reels. So if Reel's listening, you can get me on a subscription. We have a family of four over here.

What are you using for makeup? Ilya, crunchy, RMS. So you really try to make every area of your life non-toxic. I try. It's taken a while, though. Like, it's been a journey over the last 10-plus years, you know? It didn't happen overnight. And there's probably still things that,

year from now, I'll be like, oh, should swap that out now. If someone's listening and they want to start the process, what are some, what are some easy swaps besides deodorant? Like cleaning supplies that go into all the different things that you've swapped out over the year. I think the biggest thing is like whether, you know, I personally started with cleaning supplies. That's like where I became aware of this stuff. And then I, because of that, I just am now proactive and looking and thinking about the choices I make when I buy stuff. Besides the hair paste. We need a non-toxic hair. You know, if somebody, I might have to actually create a company to fix this. Please create a hair pencil.

I keep looking around. I see these guys and they come out with this stuff. I mean, that's not going to work, buddy. You got to get something that can flip this thing back strong of. Okay, I was listening to a past episode. I heard someone recommend ozinated olive oil for your hair. Did you ever try that? No, that's not going to work.

No, no, no. We need. This paste is so. I honestly might start a side mission and go and do a company just to. Let's do a paste called Jizz. What? It has that consistency of your hair. The stream.

But I, but anyways, the point in. is I think a lot of people, they just becoming aware that there's alternatives. Because even as you were just mentioning all these brands, I started thinking myself, like, oh, like there's a lot of new options out there for companies that are doing this kind of thing, which is a great time to be alive. But I think it starts with people just being aware that there is options. Yeah. And like options for pretty much almost maybe not everything, but even like cooking supplies now.

Give us some areas for a starter kit. I love branch basics for all things cleaning. If you're not ready to take that, to make that purchase, you can just use water and apple cider vinegar for a lot of cleaning needs. You don't buy branch basics. Just don't even listen to our show anymore. Just get the hell out of here. And we tell that, we tell people that with skincare stuff too.

Like you can probably do a lot with things that you already have in your kitchen. Dry shampoo. You can use air root powder, tap the oka powder, maybe mix it with a little cocoa powder. If you have darker hair, you can use coconut oil on your body as a moisturizer. Like, there's a lot you can probably do. with what you already have. If someone wants to switch over their foods, what are things that you see with this farm that you guys have that are easy changes?

Like, for instance, tell us what to look for on a label. Tell us about eggs. Tell us about all the things that you've learned with a husband who runs a farm. Yeah. Oh, my gosh. So many labeling games in the meat industry in particular. It's crazy. Like pasture raised is all the craze now,

but there's actually no standards. in place for companies to say that their products are pasture raised. So you could be getting pasture raised eggs. And no one's regulating that. No one's checking to make sure it was actually raised on a farm. So it stinks for our farm because we are actually raising animals outside on grass, natural feed, all these things like cage-free eggs, free range. Like these terms mean almost nothing. And so I would just encourage people to really know your farmer and get meat, if possible, directly from the source. Do you guys ship? We do. Okay. Yeah. Good to know. Yeah. Great stuff. Okay. So definitely look for pasture raised. Does it need to be organic, grass fed? What about all that?

But how do you distinguish what she's saying is like people can put that on the label, but it may not be true. So how do you figure that out of it is? So grass fed, grass finished is legit, you know, or 100% grass fed for beef. And then chicken is just hard. There's not a lot of farms doing it right. Like primal pastures, pasture bird are two family farms, totally legit. feed that doesn't even have like seed oils. I mean, they've gone every, taken every step. Chicken, I would honestly just encourage people to like find a local farmer for that. Grass fed, grass-fed, grass-finness beef. You can get that anywhere and that's going to be good. Organic is a step better, you know, but all that means is that the animals were fed organic feed. So if you're getting organic chicken, that chicken was fed organic feed, but it could still be

raised indoors, never with chickens, never seeing the light of day packed close together and all that. What about raw milk? Do you like raw milk? I love raw milk. I was hoping you'd ask about that. Go off. Please. Yeah. Raw milk's the best. I think you have like a raw milk dealer kind of situation and same here.

Not going to have one soon. We keep talking about it. They're going to kick us out. Oh no. Yeah. But do you like raw milk for the benefits? Like talk about anything that you've seen changes. Yeah.

I honestly, I tell people this. Like I feel like it was a nutrient that my body was missing. That once I started incorporating it, I was like, oh, I feel so much better. I feel like I'm eating how I was always supposed to eat now. And my body had just been missing it for so long because I used to do conventional dairy growing up and then cut it out just because it wasn't making me feel good once I started kind of being aware of like what made me feel good and what didn't. But then I tried the raw stuff and because it isn't pasteurized, all the enzymes that enable you to digest it aren't destroyed. And it's amazing. It's wild because people will be like, my stomach can't handle milk.

So I can't do raw milk. And I'm like, no, your stomach can't handle milk because you're drinking pasteurized milk. Right. If you switch to raw milk, you won't believe how much better you feel. And it is so weird. There's something primal about it when you start drinking it. It is like you naturally like lean towards it. Like, it's really weird.

Yeah. It's almost grounded. Yeah, you gravitate towards it. You crave it. Yeah. My kids are obsessed with it. I feel like it's just, it's added like so many benefits to our family. The problem with a lot of these diets is that if you have a moral reason

that you're doing or not doing something. Like, I'm not going to try to talk anyone off that point and, like, all the respect to you. But I think the difficulty is say it's not a more reason. You just attach this as like, I am this thing and this is my identity. And you say, and then when people attach an identity to their quote unquote diet, that's a really difficult way to live because new information presents itself and you're like, well, this is my identity. So I can't try something like raw milk or I can't try grass fed finished beef.

Because it's now my identity. And I think a lot of people dig in on that position and they hurt themselves in the long because they've made it about who they are as opposed to like what's right for their body. Absolutely. Yeah. And I think that's a big thing in not everyone, but a lot of people in the vegetarian vegan community who go that route for environmental reasons when now we're finding that with regenerative agriculture and farms that are raising animals how they should be raised outside on grass,

on grass, their manure actually fertilizes the soil. The soil becomes more biodiverse and capable. of carrying more carbon, sequestering more carbon from the atmosphere. And it actually helps to regenerate the planet. And not to mention, you know, all of the bunnies and frogs and, like, animals that are destroyed with monocrop farming that's so prevalent across the central U.S. Like, there's that, too. It's wild. Meets making like a, it's like the pendulum swung one way and now we're swinging the other way, but I feel like there needs to be

some kind of balanced energy. It's like it really swings. Yeah, it does. I know that you mentioned the nervous system earlier. And I think that 2025 is going to be the year of the nervous system. Like I feel like we haven't talked about that enough as a society. What are some things that you do on a regular basis that nourish your nervous system? Yeah.

I love this question. I mean, I do a lot, kind of a lot of things. So this may sound like a lot. We love it. To some people, but... Bring out your scroll. I have a PEMF mat from higher dose that I love. Okay.

An infrared sauna. Love my morning walks. And I have grounding shoes from a company called Baha. So they're made of conductive materials and I'm actually grounded as I'm walking, but I don't have to be barefoot. There's like, obviously it's a shoe. So there's a barrier between my foot and the ground, but still getting the benefits and all the free electrons from the earth that you can experience with grounding.

So honestly, I think like going out for anyone that just wants to experience some nervous system relief on a budget, like go outside in the morning, get the morning sunlight, walk barefoot on the ground. And just, you know, walking in general is just so good for your lymphatic system, so good for your nervous system. Just like take a morning walk. I feel like that is the best thing. Such an easy thing that anyone can do. Mention the infrared sauna. Taking baths. I'm a big bath person.

Epsom salt baths, I love. How do you take a bath with three kids? What's the hack to that? I can't even like go in the bathroom and wash my hands. How are you taking a bath? After they're asleep. You just throw them in the cage or the padlock. Oh, yeah.

So you're taking like a full bath. Or sometimes I'll be like, it fits the middle of the day. I'll say like, Jeff, give me 20 minutes solo and then you can bring the kids in and like we can all take a bath together. Yeah. But like I need some time first. You need to be. So I'll make it like hot for me and then I'll add some cool water before they get in.

Yeah. they always want cold water. Yeah. And then I'm all about facial massage. Like I know you're a big fan of facial massage too. And so like gwasha, facial cupping, facial dry brushing, like just taking a minute at the end of the day to do that makes such a difference. For those listening that have kids, what are some things that parents can do for their children that maybe you do for your kids that are healthy hacks? I take my kids outside with me in the morning. Like we all just kind of will be outside ground a little bit, get the morning sunlight. The morning sunlight, like as a parent, it's one of the best things you can do. It benefits you also because it regulates their circadian rhythm for the day.

So they get those awakening hormones from the sun and their body wakes up. And then when you do that in the morning, then your body winds down at the appropriate time at the evening. So regulating your kid's circadian rhythm is not only good for them, but will make your life so much easier also. and then we are definitely like strict about the products they use and the foods that they eat. We don't, you know, our home is clean. They're not really exposed to chemicals regularly unless we're, you know, traveling and it happens inadvertently. What are the products that you're having them use? We have a baby line. So we have a baby bomb that I use on them for anything, like cuts, scrapes. I like your lotion for them too. Yeah, but the tallow in a lot of our products is just so healing.

and it's such, it's an ingredient that it has nutrients that plant-based ingredients just don't have in anywhere near the same concentrations. So it is super nourishing and good for kind of anything. Why is tallow so amazing? Tallow has been used traditionally for centuries by countless cultures. It is rich in vitamins A, D, E, and K in a really balanced combination with their fat-soluble activators. It's really similar to your skin's own sebum.

It actually translates to C-E-E-E-N-E-E-N-K, and it actually translates to C-E-E-E-E-N-B, and to sebum in Latin. I love tallow. I think it's one of the reasons that are deodorant, like a lot of people get rashes with natural deodorants. And I think because ours has tallow, it really helps to minimize any chances of people getting a rash from, it's from the baking soda in deodorants that a lot of people will react to. But the tall is just so nourishing that it kind of balances that out. It was funny because pop sugar recently posted an article about how tallow is not safe. It hasn't been tested by the FDA.

There haven't been enough studies on it. And I'm just like, oh my gosh. The FDA, all of human history. Aren't they recalling band-aids or something right now? Are they? I don't know. Who knows?

They're recalling band-is. I have a healthy band-aid. It's not a healthy, it's a non-toxic band-aid. Okay. What is it? It's called Patch. You got to understand, though,

it relates to the FDA. Everything that gets recalled was once approved by the FDA and then because you get like, I think like, you just got, people have to be their own gurus. They have to be mindful of this stuff. I think if the last four years have not demonstrated that people should, you know, use some other thoughts outside of what the government thinks you should do.

Yeah. You have to be your own advocate and do your own research. One thing that I feel like needs to be talked about more and you have this in your line is candles. People like candles all the time. I love candles for ambiance, but there are so many gnarly things in candles. And I know this because when I had Zaza, I noticed when she was like a month old, she was coughing. like a deep cough. And it was from the candles that we were lighting. And it was like a big brand of candles. You guys have candles and you're very meticulous about what goes in it. What does that

process look like and what is toxic in a candle? Yeah. A lot of petroleum byproducts and candles, I mean, just heavily scented with fragrance. Like so much fragrance. Such a bummer. Yeah. And we only use essential oils in ours, which is very rare, I will say, to, you know, we have to use quite a bit of essential oils in order for it to still be fragrant. But yeah, I love using our candles. You can actually smell them and they're a nice alternative. You know what's so strange? And this has only happened to me in the last year or two.

Maybe both of you in this room will get this. As soon as I started eliminating scented products from our lives, like most scented products, candles, cleaning supplies, you know, colognes, perpute, whatever. Now when I smell things, they bother me. And I think we get so used to a lot of these products. you just don't realize it's not a it's not natural to go through life and be smelling all these random things anyway right our friend our friend chervine he like he can't put him in an airport

through the perfume section he just like has a full melt on and has to be put in a structure i have someone i know in my life that comes around with their perfume and it's to the point where it's offensive yeah the other day i put perfume on for the first time in a long time and he goes ugh and i go are you fucking kidding me i've changed your life bitch like he's it completely person. He's like, what are you wearing? Yeah, because it bombards my system now. But I, but I think, with this conversation. I think, and we've talked about this on the show. It's like, there's so many things that we're masking. And I think, like, the bigger question is, like, why do we need to mask all these things with these scents? Like, why, like, you know what I mean? Yeah. I think companies are

trying to appeal to emotions and goes back to, like, the nostalgia also. And different sense can, like, activate different things in your brain. And yeah, it's like a gnarly marketing thing. But it needs to stop. It's gotten out of control. It's gotten out of control. And we, I think as women, we've been told you can't smell. So like in the 50s, in the 60s, they told you you had to doche.

Do you know that? They told you you had to doosh. So all these women were going around douching. Do you know what that means or do you need to explain it? I'm pretty sure I know what it's. Google it after this. So a lot of women would go around douching. And the problem that people didn't realize is it was taking your good bacteria and your bad bacteria out of your vagina.

So it was actually making everything worse. And they just kept telling you to douche, douche, douche, douche, douche. More of the same thing to fix the problem. It's really bad for you. Yeah. I think I just don't ever anymore want to be part of the first wave of testing of anything. Is that sense? I'm out.

Yes. I don't want to be a guinea pig to anyone. I want to talk about the way that you've built your business. I find the infrastructure to be really impressive. Talk about how you think about it because you have your manufacturer in-house. And I'm just curious for my own selfish self. I want to know the process of that and what that looks like. Yeah. So it wasn't a super intentional choice to do that, but it naturally happened that way because I was the one who formulated all of our products in the beginning and I was the one making them. and I was making them in my home for maybe a year or so before we moved into a warehouse.

And so it just made sense when we moved to a warehouse, like, let's just keep doing it ourselves. And the quantities are increasing and the batch sizes are increasing and all this, but we're just figuring it out. We're getting new machinery as we go. And as we started growing and, you know, I would talk to different people, they would be like, why aren't you outsourcing at this point? And I'm like, well, we've been doing it. and I kind of like having control over everything with natural ingredients. There's a lot of variation sometimes from batch to batch and crop, like different crops. And we've been able to catch mistakes, or not mistakes, but you know, when a batch of something

comes in and doesn't smell like it should, we can catch that and not use it in our products. Everything is really fresh because we make it in-house and then we ship it out. So it's not manufactured somewhere in across the U.S. or even in another country, crated over here, you know, on a boat for who knows long, sitting in a warehouse, a shipping warehouse then until it's shipped out. Like, who knows how long a lot of the products that we're using are just sitting around before they actually get to you. So I love being able to just produce the most fresh product possible and also be in control of everything that we're using in the product. It's funny that you say that because we just had Angelo from Keon on and he has a

coffee. Yeah. And he was telling us that his coffee is, it's no mold, it's organic. It's amazing. Michael and I drink it every morning. Yeah, Kianne's great. And he told us that he found that the bags. The first batch he did, he found there was mold and he's like, how is this possible? And it was like the bags that all these companies used to store. It was like a third party that stored it had mold in the bags from other coffee. And so it was coming into his coffee. Oh my gosh. And so like a bunch of people are like selling this like no mold organic coffee. meanwhile it's sitting in bags that have had more like it's just crazy to be clear for him just so it's very clear like he did not ship that batch and he had to like shut the whole thing down and then figure

out a way to do it so that wouldn't happen but he was just pointing out that sometimes companies will say that they're not these things but then they don't realize like they're working with a third party who's storing it with people who are those things and it totally diminishes the product can happen we had a batch of deodorant one time my team made this batch of deodorant and it came out smelling like cumin. Like it was, it was terrible. And so we traced back into like smelled all the ingredients that were used and the air root powder smelled like cumin. We contacted the supplier and come to find out they had stored the error route next to cumin. And so we couldn't sell that batch of deodorant. But yeah, anything can happen. It's wild. How have you seen growth in your business?

How long has it been? What has that been like? Yeah. So we've been in business since 2015. So this marked nine years in February. A long time. And yeah, it's been a long time. It's grown like more than I ever could have imagined. We have about 80 employees now at our headquarters in Southern California. We have a spa at our headquarters where we offer guasha, herbal poultice, facial cupping, buckle massage. We just actually started a farm on my family farm. So we're now growing some of our own ingredients regeneratively. That's kind of, of the exciting thing on the horizon for us. And what has been your most successful marketing channel?

Because you guys have been working with influencers for a long time. Yeah. I mean, Instagram and like TikTok, I'm not on TikTok, but I hear that it's doing really well for us. It's healthy that you're not on TikTok. That's a non-toxic lifestyle. I don't want to get sucked into it. I don't blame you.

Sometimes I'm just like, I like give myself times. Like my trainer told me that he only goes on. TikTok when he's on the stairmaster. Hmm. So it's like, like a boundary. Yeah, it's a boundary and it's amazing because he feels like he's at least like getting something productive done while he's scrolling. Like habit stacking.

Yeah. And then he gets off the stairmaster and there's no more TikTok. Yeah. And then my friend Weston, sorry Weston, just deletes it off his phone. Can we do a giveaway for our audience with a bunch of your products? Yeah. Okay. First before you go, I would like you to tell me and I'll say mine after you, which

product that they should start with. So you have a lot of different products. I would say number one, deodorant, but since we already talked about that, our cleansing oil is one of my other favorites. I think skincare-wise, oil cleansing is such a nice ritual. It gives you a really nice, deep clean, doesn't strip the skin. And it just, it's such a great experience. Our cleansing oil smells really good.

And I just love doing that at the end of every day. And what I love about cleansing oil, this one will take like your makeup on. off the mascara. I really am into double cleanse right now. I love double cleansing. Yeah. So you do the oil cleanser first and then you can do whatever cleanser of your choice. Check the ingredients.

A cleansing oil is a great one to start with. I, you know what I'm going to say, what I'm obsessed with. I love the body better. The almond and vanilla. It's so nice. I'll get out of the shower and do the skinny confidential body sculptor. Nice. And then I'll put that lotion on.

And it's the best. It's the best if you like have dry knees or elbows. you could throw a little of that on right now. But the best ingredient in this is the mango butter. I'm obsessed with that. I love how it smells. I'll put it on my kids. I'll massage their feet.

They ask me for it. Oh, that's sweet. Yeah, I love your body butter. Like 10 out of 10. So let's do a giveaway of a bunch of our favorites. All you have to do is follow at Primely Pure on Instagram. And then tell us your favorite takeaway from this episode. And do we have a code?

Yes. You can use the code Skinny for 15% off. Skinny for 15% off. Go get the body butter, the cleansing oil, and the deodorant. Thank you so much for coming on the show, Bethany. I love that you brought Allison. That's so much fun. Thank you for doing this.

Thanks, guys. Thank you.