The Bossticks - Ian Somerhalder & Nikki Reed On The Truth About Hollywood, Sustainable Living, & Values That Matter

Episode Date: July 21, 2025

#868: Join us as we sit down with Nikki Reed & Ian Somerhalder – acclaimed actors, entrepreneurs, environmental advocates, & Co-Founders of The Absorption Company. After building remarkable careers in the entertainment industry, they've seamlessly channeled their passion for environmental causes into the wellness & sustainability space. In this episode, Nikki & Ian get real about their transition from Hollywood to building impact-driven companies, expose the truth about the supplement industry & how they're disrupting it, share their mission to champion sustainability from the ground up, reflect on life behind the spotlight, & explore how they're intentionally embracing simplicity in an increasingly digital world! To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Nikki Reed click HERE To connect with Ian Somerhalder click HERE To connect with The Absorption Company click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode. Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone]. Visit https://absorbmore.com/SKINNY to receive 10% off for a limited time & learn more about The Absorption Company. Visit http://istandwithmypack.org to support I Stand With My Pack's (ISWMP) mission by donating or adopting. Every contribution helps! This episode is sponsored by ARMRA  Go to http://armra.com/SKINNY or enter SKINNY to get 30% off your first subscription order. This episode is sponsored by Taylor Farms Learn more at http://TaylorFarms.com. This episode is sponsored by LMNT Get yours at http://DrinkLMNT.com/SKINNY. This episode is sponsored by Astral House Marg Summer is here!!! Time to stock up! Go to http://AstralTequila.com to find Astral near you - and don't forget the limes! Please Enjoy Responsibly.  This episode is sponsored by The RealReal Get $25 off your first purchase when you go to http://TheRealReal.com/skinny. Produced by Dear Media  

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

Hello everybody. Welcome back to the Skinny Confidential, Him and Her show. Today we're sitting down with two incredibly multifaceted purpose-driven people. Nikki Reid and Ian Summerholder You probably know them from the big screen Nikki from her breakout role and co-writing debut in the raw cultural shifting film 13 and of course as Rosalie

in the Global Phenomenon Twilight Ian skyrocketed to fame as Boon and Lost and became a household name playing Damon Salvatore. I hope I'm saying that right in the vampire diary. Sorry Ian I don't know if I was the target audience. One of the most iconic TV characters of a generation but what's even

more impressive is who they are beyond Hollywood. Nikki and Ian have transformed lives from the chaos of the entertainment industry to living intentionally on a regenerative farm, raising their children close to the land, and building conscious companies that reflect their values, from sustainable fashion to clean supplementation, environmental documentaries on soil health. They are living proof that fame doesn't have to define you. Purpose does. So today we're going deep into the spotlight, into the soil, into love, parenting, wellness,

and what it really means to evolve. Please welcome Nikki Reid and Ian Summerholder to The Skinny Confidential, him and her show. This is the Skinny Confidential, him and her. You guys seem to have stepped away from the Hollywood spotlight. What was that decision like? Why did you guys decide to make this evolution? No one would hire me. No, that's not true.

No, we had, what was yours, Mama? Well, yours was like 10 years ago. I had a moment, so I was pregnant, and I'm a busy bee, so I wanted to keep doing, doing, doing. So I thought, what can I do? What can I create in this chapter? and I launched my first business, which is Bayou with Love. So in that moment, I had the opportunity to sort of, I think, take creativity and this desire to maybe move culture forward in a different way, inspire people in a different way through

consciousness, through sustainability. And once I started, I just, I couldn't stop. I mean, I love my company. I love our company together. and never say never. It's not, he's very serious about like that door is closed. For me, the door is not closed. I mean, we're the yin and the yang in that way.

I'm, I just don't like to speak in definitive turns. I mean, I just got, I did get the rights back to V Wars, but I don't, I wouldn't do anything outside of that. I just wouldn't. I mean, why is the doors so closed? And say like, hey, hey, it's Marty. Come do this movie with me. I doubt that's going to happen.

What if it did? Well, he's a big listener, so you know what it knows. Yeah. Tunes in every week. You know what it is, man. We did really well in those careers. Yeah. And we hit a very unique flashpoint in culture, in television entertainment culture.

Hers was on the film side. Obviously, the enormous success of Twilight gave light to that genre and jacked it up again, which is where we got out. our green light. And then they played themselves, I mean, they played themselves out in a very massive way, them on a huge commercial film side and us on the television side, on the, you know, but I did eight years and 172 episodes. Wow. And so to be on a set, like, we have three companies together. Two of those companies are sort of bigger, scalable companies. So we're here, like building billion dollar companies to think of I don't know how I don't think I'd ever do this again

launch two films raise two kids built two companies and do 110 flights here I would never do that again it's it's a lot but we're doing it and we're in the thick of it and I just don't know where I would ever have the ability to to be on a set doing all that doesn't wouldn't make sense What requires more of your time being on a set like that or doing what you're doing now? Well, being on a set would require a ton of time. Okay. I don't know if that's a fair statement. I mean, it would require a lot of time that would pull you away from this.

But the travel schedule and life schedule that you have now is, you know, in many ways, you're pouring all of yourself into it. Right, but we're building, like, things that are actually going to shift. I feel meaningful. Not just consciousness, but they're about to shift. the planet. It's a different level of fulfillment and purpose. Yeah. I mean,

the absorption company is about to, is effectively like the most disruptive supplement in the entire category, which is a $55 billion year category. That to me seems like such a higher calling and better use of my time than. It's almost like with acting and correct me if I'm wrong, because I've never acted. I know that's surprising. You're acting like you like us right now.

No. You're acting pregnant. I'm pregnant. Acting seems like you're working towards fulfilling someone else's dream for fans. Good point. It's almost like you're working for the fans. And when you do something as big as Twilight and what you've, I mean, you really were at this, like, at this sweet spot. There's vampires everywhere.

There's vampires everywhere. But it seems like what you guys are doing now, it's like it's something with, that is more purpose towards doing what you. want as opposed to building someone else's dream. I wouldn't say it was for fans. I would say it's more for producers and studios and stuff. You're like working for. No, I would say that there's a, there's an emotional connection and a way of storytelling that can be very impactful, right?

And I think he and I are both very impact driven. We want to create impact and everything that we do. And so storytelling is one form of that. But so are, you know, supplements are very emotional, right? So we're, we're creating things that have that same level of impact. impact and but in a different capacity. So I actually see them as like almost parallels as opposed to like polar opposites in a way. I just feel like I transferred, you know,

whatever creative fulfillment I was finding in that place and just sort of shifted it. 100% whether that's permanent or temporary. Who knows? But for me, I've just shifted it into a new space. Yeah. No, it's a really great way to put it. Taking that energy and understanding of storytelling and then use, you know, taking passion or specific categories.

or whatever it is. Yeah. She pioneered a type of basically jewelry that people, no one was ever talking about. She created that. But that came from passion and expertise and storytelling. Same thing that we were doing, you know, I started working on this 10 years ago, of realizing like, wait, people are buying, spending billions of dollars on supplements that don't work. And some of them are toxic.

This isn't fair. Let's change that. So, and then, you know, I also own a whiskey company, which is like building the truly first regenerative whiskey company in the world, which is, you know, sequestering enormous amounts of carbon. And so, like, these are impactful and amazing aspects of our lives, but the storytelling is what's the throughline. And I think that's what you meant is like, that's what's kind of great is shifting that focus into. And energy and fueling. You guys think it's because you went to the moon with acting? Like you want, to me, it's like you checked the box.

Well, I was going to ask a lot of people, and maybe many that listen to this show, they glamorize and they fantasize about doing something like that and reaching that level of notoriety and being able to be in the types of pictures and shows that you guys were in. What are maybe some of the misconceptions or pitfalls things that maybe people think they should be aspiring to, but maybe you would caution against? Well, it's an interesting question because I am the ultimate goal. I suppose, if you look at it from a bird's eye view for an actor, is to reach a level of success where people recognize you and your work, right? And that comes with a very, very steep price. And it

just depends on whether or not you're willing to be okay with the unintended consequences of that, which is, you know, your freedom and your privacy and your life being compromised. And I was not. So, you know, and I'm very vocal about that. I say this all the time to him, you know, even doing like, you know, being in this podcast setting where there's like actually a camera, I'm so far away from cameras being on me now and that's an intentional choice. So I love that he, you know, can be out there and sort of be the face and, you know, talk about everything in front of the camera and I can be the creative force behind the camera. So I launched my company in that way. Up until last year, I say this, you know, with a smile on my face. But it was a an uncomfortable transition for me to go from spending the last six or seven years just behind the camera to now, you know, there are responsibilities, of course, that come with owning companies and being in front of the camera again. Yeah, so much so that she would, when she would photograph all of her jewelry and stuff, she would just be her hand or her ear or her clavicle, which is a great clavicle, by the

thank you so much. But like she wouldn't even put her face in this stuff and then cut to, you know, we launched the absorption company and she launches, she's like, do I, do I really need to launch a TikTok page? We're like, yes, you got to do it. It was the single largest TikTok launch. She was getting flowers from the CEO of like bite dance. I don't know if that's true. Is that true?

Yeah. They were coming in gifts. They were like, we've never seen anything like this. And she's just like, I don't know how appropriate that sounds. That CEO sending that flowers. Well, no, it was like our president. him. I think he's sunflower. No, it's just one of those things of saying, hey, wait a minute. I just work so hard to go behind the camera just to creatively tell stories and now I'm in front of it again,

but it's for an amazing cause, which is to build a very disruptive and very, very authentically empowering business. There was a guy speaking the other day. I don't know if you ever followed Naval Rob Bacont or if you ever seen of his work, but he was talking about fame. And he was saying the best type of fame is the fame that you get because you've uplifted or helped the world. So like you think about Gandhi, he has a fame because of the things he did. Or if you think about Winston Trump, those kind of people. And they become ultimately some of the most famous people in history because of their contribution to society. He said a dangerous type of fame is the fame like we're talking about here, which is you've put a product out that is kind of maybe, you know, like let's take like acting or even doing this show and you reach this level of notoriety.

But then you get in this position where you feel. like you have to keep performing in order to keep the fame and you're scared of losing it. And he said that it's always fleeting and that kind of fame is very stressful. I don't have that fear at all. But he was saying that would be a gnarly feel. Oh yeah, that would be a gnarly feeling. But I imagine what you're doing now. It's like you're you're putting something into the world that's contributing to being able to help people so it feels much better. Maybe that's why it's

more comfortable to be in front where the other kind like to you're saying a lot of actors unfortunately get in a position where it's like what's the next film? I get a next job. I'm going to the next thing. And I imagine that's a very stressful flywheel to be on. Well, I think not to get too deep, but as a woman, I think I also just didn't. I found it interesting that so many people were making decisions for what my life or career or, you know, physical appearance would be. And I grew up in this business.

So I wrote the first film that I was in when I was 13 years old. So I have, you know, decades in this. And I think I just got to a point where I said, you know, I kind of want to be in charge. of myself and my life and my career and again like going back to impact you know just having impact driven businesses but yeah it's an interesting thing it's nice to see how much the business has shifted since you know i was a kid in doing this um as a woman especially to see that shift is really nice but i in a good or bad way no in a great way i think there there are rules that are put in place now that didn't exist you know 20 years ago um when i was growing up in this business yeah but your your whole

trajectory is always for whether it was intended or not, it has always been about impact. Like, you know, when she was 13, she wrote an unbelievably celebrated film where the lead actress was nominated for an Oscar. Like, that was crazy. And by the way, if you're a parent, it is interesting. I came across some of it not too long ago. And obviously it has that, it's not as dated, but the shift, It's shifted because of technology. But you go back and watch that film, you know, have you ever seen that film? Of course. Okay, so let me just give you a little context.

How I was introduced to you. A lot of impact on that. Was through the film 13, which I'm sure you hear all the time. And I remember being like, who is that beautiful girl? I remember being super young and looking at you and being like, oh no. Here's something so crazy. It was almost like, remember the Ophelia? Do you guys remember that book Ophelia?

It was kind of had that. It was in that same time. time period. So I think it was 2003, four. But here's what's so interesting to me. I did not realize that you wrote it. And what's so interesting to me is what you're doing now is very synergistic to you writing that at 13. It's almost like you went back to your roots with what you're doing now because you control your creativity. How did you know how to write that at such a young age? That's wild. I didn't. That's the answer. You just did it? You know, there was, was magic that happened. I mean, I was, to give myself my little self credit, you know,

my six, seven, eight year old self credit, I was very, um, genius. weren't you tutoring people at like nine years old in English? Well, I'll just say writing was a passion of mine. She was tutoring. How old were you when you wrote it? Thirteen. But I, I co-wrote the film. So, what I was doing at 13. And it was a series of, you know, diary entries and journal entries that a family friend who ended up directing and co-writing the film, Catherine Hardwick, she said, here's final draft, what can you do with this? And we sat down together and over the course of six days wrote this film. But it was just one of those things like the stars aligned and it happened and there was magic in the air and it was supposed to happen. And I

couldn't do it again. I wouldn't do it again. No matter what, I wouldn't do it again. But there's a lot of beauty to that little happy accident that happened all those years ago. I didn't know how to write a film, but I was a gifted writer as a child. And, you know, I grew up. And still ours and adult. We had very humble beginnings. You know, I didn't, we didn't have the money to go to private school or have tutors or things like that. And so the only way that I was able to have access to those types of programs was through my writing because I was sent to different schools based on my writing. And so, you know, that and then, you know, having a really amazing community of people that really fostered that and encouraged that, supported that. That was amazing. But yeah, that was just the stars aligned. You said that you, like, threw yourself into it and didn't know what you were doing behind the scenes writing. And that sounds like what you guys have done with your company. It's like you threw yourself in and you make it work. And now you prefer behind the scenes. It's very like slight edge to go back to what you really loved at a young age. It's just interesting that you're doing what you're doing what you're doing. you're doing now. So different. The absorption company came from, this was, there was 10 years in the

making, so a lot of, you know, thought and premeditated formulation and discussion. But yes, you're right in the sense that I've always, I've always had the mentality of where there's a will, there's a way, and you figure it out. Yeah. So I put my head down and I do. Like I'm a workhorse. That's why I said earlier, I'm a busy bee, right? You asked where my first company came from and I was like, well, I'm pregnant. And I have this amazing idea that I think will hopefully, you know, have a positive impact on the world. Let's figure it out. I had never, I mean, the way that came about was I started a company that was based on multipurpose apothecary. And within a couple of months, I got a phone call from Tech Dell saying, hi, we have all of this, you know, recycled gold from the motherboards of

our repurposed computers. And we'd love to know if you have any ideas on what to do with this gold because you're, you know, very vocal in the sustainability arena. And I was like, well, funny enough. I do have an idea what we can do with all that gold. And, you know, three months later, we had the very first fully circular jewelry line made of 100% recycled tech gold. And we launched at CES, which was a tech convention. She won the audience award there. And all of that said, literally, I just put my head down and say, I'm going to, I'm going to

do it. Like, I'm going to figure it out. I didn't know how to receive all of this gold. I didn't know how we were receiving it. How I was going to describe this to the factory, what factory we were even going to use. I just put my head down and I did it. And so in that sense, I'll say that the absorption company and Brothers Bonn and Bayou with love all have that kind of energy behind them where we just decide we have a dream and we're

going to figure it out and go for it. But with the absorption company, you know, many, many years, a decade went into and you can talk a little bit about that, you know, the birth of that. We knew we wanted to have kids. And one of the things that when you realize, you know, when you want to procreate, probably good idea to be very healthy and cleaned out living on sets i had an integrated medical clinic i went to and pop you know you're just popping so many you know you walk into my house and there's just thousands of dollars of supplements everywhere just like yours and we said hey you know what

we should because we check blood every year we're obsessive about it let's go really really really deep and really see what's in there. And the results were astounding, which was heavy toxicity of metals. One of the metals was 1100x the amount I should have in my mind. Yeah, yeah. It's really bad stuff. And so when you started sort of like peeling an onion back, you realize, wait a minute. So I'm taking all of this stuff that I don't really know if it's doing what it's doing. it's a highly unregulated business. What is that? Oil.

Take a vitamin shop. B-propolis. Oh, nice. Oh, yeah. It looks like B, yeah. Yeah. Yeah, that thing of that, think of the natural components of that stuff and where that comes from. Again, going back to nature.

No, I'm saying it's amazing. Yeah, yeah. I mean. That's one of my favorites, by the way. Going back to nature. Oh, yeah, the properties of that are incredible, but going back to, you know, we live in a highly, highly toxicified environment. We have a broken food system. broken water system, polluted air system, you know, our pharmaceutical industries, all these things are really not good for the average American.

Well, you can tell that and identify that when you start going and looking at blood, like really doing a deep dive. So I realized in that moment, I just said, all right, it's time to clean house, strip all of this out, do a couple really powerful detoxes. What did those look like? People are going to ask the detoxes that you did. the details. So, Kila, you know, well, you're doing a number of things, right? Like, again, people always want to sell you things, right? So when you have heavy metal toxicity, you know, I had these integrated doctors that were like, it's going to be pretty simple. Here's what we're going to do. A lot of cilantro. Yeah, you're going to. Oh, wait, hold on,

medical medium. Oh, Anthony. I do know. I've, I've spent a couple afternoons with him. William Anthony. Because you said cilantro. Well, yeah, he is a big cilantro. And he's a celery guy. Yes. He was just on the show. Oh, he was. Oh, yeah. Oh, yeah. And he talked a little bit about swanth. Yeah, he wouldn't talk to us anymore because he's like, I can't do this anymore. Remember we talked to him in the phone? What?

You set up a meeting with me. He's like, I don't do this anymore, but I want to help him. Oh, yeah. Sorry, I took that the right. Maybe like he just like, he's like, yeah, yeah. Yeah, he was like, I'm just letting you know, like, I love what I do, but I'm out because like everyone wanted to. Yeah. But he was super sweet with this time and he talked to us. He talked to me for like. He's pulled back a little bit from like the. I just.

It's so funny that you said cilantro because I just ordered a heavy metal detox smoothie from Cafe Gratitude. He does a collab with them with my cilantro. But go on. Well, no. So some people can't have cilantro because they have that in like you love parsley, but cilantro makes you like. It tastes like soap. Yeah. Yeah, it does taste bad.

Yeah, see? I'm not alone. No, no, for sure. But so I love it. I crave it. My body. And so, but I'm from the Mississippi River Delta. I grew up in the water, on the water.

When I was shooting Lost, I lived in Hawaii. I was already having, like, I remember one morning I got to set and I broke out in full body, head-to-to-to-hives. Like, what was that Will Smith movie when he breaks out into the crazy hives? Yeah, I know what you're talking about, but. I thought you were going to say woogey from something about Mary. Hitch or something. What about Wogie? That's from something about Mary.

That was from something about Mary. But J.J. Abrams was like, oh, oh, yeah, I don't know how we're going to shoot. I had always had like heavy metal toxicity on and off and throughout my life. Anyway, long and a short of it is, it's so simple. We were taking bundles of cilantro and parsley, parsing it out over the course of three months, in a low RPM auger like you would, right? Not the 1800 RPM juicers, you know, destroying all the cellular walls. You want low RPM augers.

What's that? So something that goes slower and grinds, so you're not destroying the, cellular membranes or the cells of, because a lot of these high, high, high RPM jucers, you know, when you hear it going, meow, that think about what those blades and that speed are doing. It's just destroying the molecular structure of the actual. Of those cells that you need. Plant or whatever you're. Is there a brand of your slow RPM.

Yeah, NAMA is good. The Nama, Nama juicer. Yeah, the NAMA is great. Well, you write that down for me. I like the NAMA because it's really user-friendly. No, there, and it's so, well, it took us a while to learn. that I can see sort of where you guys are going with this, too, like knowing and understanding brands.

And what's interesting about the two of us, and I'm listening to you speak to, is we are the anti-business business owners. So you ask us what to do, and I'm going to tell you the four things you can grow in your backyard. And I'm not going to even give you a brand. I'm going to be like, here's the three or four things you can grow. The reason we ask the details is because they want to know how to get the cilantro and then do the thing.

Totally. I do want to know the four things, though. We also want to know, actually. So she's saying I get your... Like, going back to nature. Like, I love you. You were taking Propolis. And I remember when he did that.

at cleansing. It literally was parsley, cilantro, and then some bentonite clays for binding. And, you know, we live in a world, and that was kind of the frustration and the birth of the absorption company. We live in a world where everyone's trying to sell you something at all times. And I was tired of being sold to, especially as a woman. Like, you guys are not sold to in the same way that we are sold to all day long. Ads and media, like we are the perfect targets because, well, I actually don't know what the because is. I think maybe women are thinking about that for the entire household, maybe. We're also smarter and you read more than we do.

It's because whatever decision she makes is what we're doing. So it's pretty much. Yeah. So what you're saying is you didn't heal your heavy metal overload with a bunch of supplements that you were taking thousands of dollars. No, we went back to nature. Went back to basics. And the reason is because supplements, this is the whole issue here, guys, is that supplements, currently supplements in the marketplace are not designed for absorption. So we went out and discovered through, you know, our own research and data collection that of all major brands that you can think of.

I'm not supposed to say the word all. So I'm going to say of all major brands, but you know where I'm going with this. 84% of your supplements are being peed out, meaning they're not being absorbed at all. We make the joke. Like, don't pee out the good stuff. I feel like they can take them. Scientifically, we know that there's, it excretes in other ways. But like, yeah, 84% of your stuff is not being absorbed.

And I've had enough excretion. Right. Yeah. We're trying to hold. We're trying to hold. I can use a break. Third time's a charm, man. That's how you describe it excreting you.

That's all I can think of when you say that. Write the book. That's a good book title. It's a good book. Tired of excreating. That's your next Instagram handle. Taking a break, vacation, out of office, tired of excreting. You will be the absorption company and we will be the excreting company.

There you go. It's getting hot in here. Different missions. Yeah. Same mission. Actually, think about that. It's a shared mission. 84% of the stuff you're taking is not being absorbed.

How did you guys decide to solve that after you implemented nature? Like what's to solve? Well, because listen, we like Nick mentioned, we come from saying that we come from very humble beginnings is quite an understatement. We'll talk about that. What do you, what explains the audience? We came from pretty poor upbringings. And so to think about our moms working three jobs. jobs to provide for their families, to think that parents are out there spending their hard-earned

money on stuff that doesn't work is unacceptable. It did not sit right with us. So we wanted to change that and make sure to build a company that did do the research, that did third-party tests, that looked out for the end user because they need it. You're not usually going and buying a supplement because you're just bored or you want to spend some money. You need it. And so if you're going to sell something to someone that doesn't work,

you're taking advantage of them in a couple different ways. And that just did not sit right with us. So in such a highly unregulated industry, where less than 4% of the company is actually third-party test, because why? I mean, look, it's expensive. Yeah. We're a tiny company.

It costs us an arm in a little. leg to third-party test and we published that data. But the reality of it is, is we know that investment over the course of time will pay off from a transparency standpoint. Like, you have to build brands with trust and transparency. And as you go down the line, you make the investments early on to give people what they actually need. And I think those are the companies that stick with you. Quick break to talk about Armour Colossum. What if I told you there was a single supplement that you could take that would help you strengthen your immune system, which is going to optimize your whole body microbiome and strengthen your immune barriers. Fortify your gut health,

which is going to calm about bloating to help you feel lighter. Ignite your metabolism with this is going to strengthen your gut barrier and guard against toxins, chemicals and pollutants, vitalize your hair growth, enhanced skin radiance, fuel performance and recovery. Well, that product exists and it's called Armour Colossum. Here's the thing. We live in an environment our biology was never designed for. EMFs, artificial light, seed oils, microplastics, endocrine disruptors, chronic stress, and more. These modern assaults disrupt cellular signaling, negatively impacting gut health and accelerating aging. Armour Colossum revived cellular signaling, bolstering our health from within to defend against everyday threats. And here's the thing.

Colossum is nature's first whole food with over 400 bioactive nutrients that work at the cellular level to reactivate your body's innate capacity to regenerate and thrive in everyday life. So if you're ready to reclaim your health, try Armour Colossum. We've been taking it ever since we had the founder of Armour on this podcast. The way I like to enjoy it is that They come in these big jugs. I take a simple scoop. I add it to whatever beverage I'm enjoying. Or I even enjoy a simple scoop right into my mouth.

The powder tastes just like a milk dud. We give it to our kids. We give it to our dogs. We take it daily. They also come in these individualized travel packets that you can take to the office or on the go or when you're on a trip. And like I said, it's going to have so many benefits. They're going to help enhance your life. So check them out.

We've worked out a special offer for our audience. Receive 15% off your first order. Go to tryarmra.com slash skinny or enter Skinny to get 15% off your first order. That's T-R-Y-A-R-M-R-A-com slash skinny. I am someone who likes to take the pain points out of things, and that really is happening with Taylor Farms' chopped salad kits. It's so easy to get your salad together. These are amazing if you work in an office.

You can bring them in. Everything is all ready to go. So there's no chopping, slicing, or leaving a half-eaten cabbage in your fridge that goes bad. It's just fresh greens with yummy dressing. and toppings. How I personally use this is I use it in my daily meat bowl, but you could get creative with it. I mean, you could use it with chicken on top. You can make a steak salad. You could even use this in a smoothie if you wanted to just add some extra greens. What I like about this, though, is there's no like insane cleanup. It's quick. You don't have to pull out a cutting board,

a knife, the whole thing. Sometimes with my kids, what I'll do is I'll make these muffins. like they're green muffins really. And I put, I'll put like chocolate chips in them and all the things, but then I'll put in like the Mediterranean crunch into the muffins and they turn green and the kids love them. So you can also get really creative with kids and be like sneaky with how you're getting in extra nutrients and minerals. Taylor Farms chop salad kits really make everything is so easy. If you have not to check them out, you have to. So easy to grab. and go. Grab a Taylor Farms Chop Salad kit and get your

salad together. Quick break to talk about Element. If you're somebody that constantly find yourself chugging water, trying to hydrate, and not quite getting there, maybe you're peeing it all out, or maybe you're getting that midday slump, you're still getting headaches, you're lacking a little bit of clarity. It's likely because you're drinking enough

water, but you're not hydrating properly. This is likely due to an electrolyte imbalance. And this is why Lauren and I love Element so much. Element is a zero-sugar electrolyte drink mix and sparkling electrolyte drink born from the growing body of research revealing that optimal health outcomes occur at sodium levels two to three times government recommendation. Each serving delivers a meaningful dose of electrolytes. An element is formulated for anyone on a mission to restore health through hydration. It's perfectly suited for athletes,

folks who are fasting, or those following keto, low-carb, whole food, or paleo diets. The way that I personally take this is when I go for a workout, when I know I'm going to be sweating a little bit more, I dump this into my water. They come in these individualized travel packs that make it really easy and convenient. And then I drink it throughout the workout. This summer's a hot one. It's setting records. So it's even more important this year to take some element with you when you're on the go,

whether you're on that summer hike or that summer trip. They've recently just introduced a new summer favorite called lemonade salt. We personally love this one. It gives you that kind of like little lemonade flavor. And right now, Element is offering a free eight count sample pack with their most popular drink mix flavors with any purchase. This is a great way to find your favorite element flavor or share with a friend. Get yours at drinkelement.com slash skinny.

This deal is only available through our link. You must go to d r-r-i-n-k-l-M-N-T.com slash skinny. What I'm realizing as a brand founder myself is that a lot of brands launch and then they have to build community and audience. What's cool about what you guys are doing, and I tried to do this with my own brand, is we both in different ways, built community and audience, and then launched the brand,

which I think you're going to see a lot of people doing now to just launch a brand. It doesn't feel purposeful or authentic. Like to hear your story about the detox and the thousands of supplements and where you guys came from and your humble beginnings, it's more than just like launching a brand because you want to make money.

Do you know what I mean? It's different. And then you already have the community who's obviously obsessed with both of you guys. The TikTok thing is pretty crazy. I don't, that's, you didn't hear that for me. I don't know if that's true. She wanted to shut it down. She was like, uh, I don't need this. He's making a lot of both statements right now. You get fatigued with being on the camera all the time,

the camera in your face all the time. I can imagine. She's fatigued with it. I understand that. No, I'm just really happy for him to be in front of the camera. He's beautiful. He's so smart, he's so you do it all. You do have a good jawline. Yeah, he's a great jawline. And that's just the start. But I also just saw you using a sheet mask out there and ice rolling. So I think, yeah, because I'm in my four. Actually, look it. I can give you the brand name of that. I was. It really I was in a meeting next door and I saw all the ladies' heads whipping around back and what's going on over? It wasn't the sheet mask. Dude, 30 minutes ago, I looked like a crinkly, like desert rat. Now I looked like, you know,

what do you call it? Like a Dewey? Doey. Dewey. Uh, buskrat? Oh. Oh, thanks. I don't know. I thought we were going on small animal. How did you two meet originally? Dewey muskish. Michael just went off on a tangent because I was going to ask a business question. Okay, Michael. No, because I think it's, listen, we are a couple that works together. I mostly tell people not to do it. seem to have figured out how to do it. I want to know how you guys met. Oh, well, you remember how we met

a little bit more than you have a very specific. I was 16 and he had a serious memory of this moment. Well, you were doing all this external stuff for 13, but I was, yeah, I was 20, I was thinking I was still shooting lost. I was 26 and you were 16. I was like, wow, this chick is on. I mean, she's so smart, so sharp. holding court. Everyone wanted to talk to her because if you think about it, her life really went like this. She wrote this film. I'm going to hide behind your giant microphone now. But it became a huge cult hit. Holly Hunter was nominated for an Oscar off of this film.

Then all of a sudden she was shot into the spotlight where she was on Oprah and doing all this stuff. And they wanted to talk to me because I was on Oprah. That's what you're trying to say. Only reason. Yeah. But the reality of it was this was a kid who had no formal media training, no one really looking out for the fact that like,

so she was like, all right, I'm just here. I'm going to do it. I know what I need to do. Blah, blah, blah, blah. And I was like, wow, this is a 16-year-old young woman just out there just killing it. In his defense, I don't think he knew I was 16 until after we had our first conversation. So don't run this. And then the headline is like.

Oh, God, no. We didn't get together 11 years later. It's good to clarify that. Yeah, just going to clarify on it. By the way, we met at 12, but we were both 12. Oh, my God. That's hilarious. That's a great story.

Is that true? Yes, but you guys get to get together 11 years later? We stayed friends because we had a lot of similar interests. First of all, I was already moved out and like I was very much an adult, but we like connected over philanthropy and some shared passion areas. Did you think he was cute when you saw him at 16 or were you like not? We don't even remember. I have to say I don't even remember. I know that's so, I just don't have a memory of.

They get obsessed though when you don't remember. That's that. Well, no, I mean, this was a kid. It wasn't. The brain wasn't firing like that. No, I was a 20, I was like 26. I was like, I was not, yeah, she was a kid at some point, maybe 17, 18, 19. I'm not sure, but we connected over philanthropy because he had a foundation and.

We were both on these massive vampire things. Did they come simultaneously or did one come first, one come second? Twilight hit, boom, and we were on the air like 18 months later. Okay, so it was just like that way. It's just like, green lit that, boom, and it was off to the races. Okay. Yeah. And it just so happened.

And the sort of outlier moment to drop in a little Malcolm Gladwell there, who's obviously a great literary hero of so many of ours. But it just so happened that in 2009, so you guys launched, I think, in 2008. Obviously, the whole world shut down, big, you know, financial collapse. And it just so happened in 2009, which is where Summit and where Warner Brothers really got to excel was. I have to remember, but don't quote me on the numbers, but I think because of the way that, that the financial structures had all just fallen apart. In 2009, the value of an ad dollar was something like 5x because the economy had shut down. And so you could sell and buy ad space for infinitely less than it had cost even 12 months prior to that.

So Summit and Warner Brothers took real advantage of that. So they took like $25 million to launch Vampire Diaries. But the thing about it is we got like $125 million worth of people. DNA out of it. We had Jumbotrons and, you know, Times Square everywhere. Every bus, every bus, every billboard, every phone, you know, every bus station. I mean, I would be getting calls for people going, I mean, listen, man, I'm all about, you know, free market capitalism and promoting your media, but it's disgusting how much I see your face. Do you know how much paper this is using? I mean, people were kind of like grossed out. They're mad at you? Well, no, they were just saying

I just wanted someone to tell their story too. It was just kind of wild. Yeah, when you're driving in every single bus stop and every bus and everything you see is your face on a show that really no one had even seen, it was just based off of the bet that Twilight was so big that they bet on it and it hit. And so these were these sort of like outlier moments that we had where you had an economy, global economy that had just collapsed. and you had media companies that knew, hey, we're going to invest really heavily into the success of these two pieces because it's a very famous genre. It's a new spin, new take, and we can buy a lot of ad space right now for really cheap. And it was like it hasn't happened again since. Probably didn't happen before then, not like that.

So there are these little moments, these sort of like outlier moments, which is what you had when Michael Dell decided, He was sick of seeing his name on plastic computers and landfills and told his team, do something about this, start recycling all this. So he did. And that's where you got all that gold and started that. I had gotten, been really sick and wanted to have kids and wanted to make sure that my body was clean. So did a deep dive into my blood and realized that I was toxified in so many levels. but it also been on what would become one of the biggest TV shows in the world.

So you have a massive voice to share and spread story, right? Those are pretty significant. It all culminated into this moment. How did you guys go out to lunch? What do you mean how to go? Like when that's all going on, she's wants to know how you guys would actually. I'm really curious about this.

I just heard from like one of the most famous podcasters, not directly from his mouth, but from someone else that he was at an event. and everyone, the entire event for three hours, was just staring at him. Like, they couldn't concentrate on what the event was about. It was about charity. They just stared at this podcaster.

And when you're this famous and you're everywhere, how did you guys go to lunch? I'm being serious. Like, did you go to lunch? We don't go to lunch. When we make amazing lunch at home. We're also farm people, so you literally, it's a pain in the ass to, like, get anywhere.

Okay, but how did you guys go outside? I think she's asking, like, during that moment in time. It's like in the moment we've got together. How do we go to lunch? Is that what you meant? Yeah, like, how do you have to go with security? Well, yeah, I mean, primarily. How do you go to the bathroom?

They follow you? That is sometimes. Is that annoying being that famous that you literally can't go out without like having someone follow you and come up to you? We go separately. We just are, we don't, you know. You can't go to dinner? We do our thing. At this time.

It's all good. Listen, people are amazing. We were able to. You're appreciative for it. we love people and they've been so loving and generous with us. We also understand the psychology of seeing someone and wanting to say hello to them. It is a very unique way to live. Yes.

Which is why we live on a farm. If we can use this as an educational moment, which is how I always think as a parent, I'll just say the world changed a lot with the invention of the iPhone. So I think as human beings, technology has moved so fast and we have not put parameters in place to continue to view ourselves and other people as human beings, just in general. So my goal and mission is to not just sit around and feel sorry or complain about, you know, what the consequence of that might be, but instead take it as a moment for education, which is we have to talk to and teach our children how to be conscious of other people. We also, and not, I'm not talking about celebrities. I'm talking about in general. I'm talking about the fact that we, none of us sitting at this table,

had to deal with going to a party in high school and having to worry about being filmed and having it put on social media, right? We see the emotional toll this takes on young people. We see it with suicide rates going up. We see this and where this lies, guys, is in a parenting fail. This is not the responsibility of tech companies. It's not the responsibility of community. It's a responsibility of parents to teach children how to be mindful human beings, how to respect people's privacy and I'm starting to see schools do that now. Some states are passing it too, saying getting the phones out of the classrooms. We just get the phones out of classrooms. And also just teaching people how to, you know,

privacy, I say this and I mean this, privacy is our greatest form of currency in a world where everything lives out there. We are a culture of oversharing because you know why? We need connection. We're a culture that's starved of connection this day and age. That's interesting to you, for to hear you say that about privacy. Like because she dropped that one time and I was like, oh, no, you're right. But it's interesting coming from you because there has been lack of privacy, whatever, with everything you've done. So I mean, if anyone knows about privacy.

This is, we were talking about this the other day. I think in the platforms that you guys have built, I think people glamorize and glorify celebrity, right? Just, you know, especially if you don't have it. But it's one of those things where once you reach that level of notoriety, you can't just one day say, actually, I don't want anymore. I'm turning it off. Like, it's, it's there. It's, it's, it's, it's now you're out there. Now you're known. And I think people don't account for that. And it's interesting coming from both of you because you have lived through it and have it and have been at

the top of it. And to hear you say, privacy is your greatest commodity, I think is a real educational moment for people because many people don't think about the repercussions of having that level of attention. Even doing this show, and I love doing the show and I love interacting. But it's something that I talk about with her all the time, especially when with our kids and what you share and what you don't share. And again, like, so grateful for the opportunity and being able to build businesses and brands and get great messages out there. But it's not the normal experience to sit in a public place and have... And then what are we doing to our kids? Yes. So that's, like you mentioned, so you want to give them the best ability to have a good, solid, normalized life. But take the celebrity

component out of it and just speaking human to human. Kids deserve, human beings deserve the opportunity to make choices for themselves, what they want to put on the internet, what they don't. And that involves what other kids put of other kids on the internet. So a child shouldn't have the right to even film another child because that child might not want that. We don't teach that. We teach people in school like, hey, that's not your body. Don't touch that person's body. It's not your body. But what about their essence? What about their aura? What about their soul. What about their life? We don't teach that here, but there are other countries that view taking an image of someone or recording someone without them knowing as a violation, right?

And I think that innately as human beings, our ability to maintain a level of personal boundary is a fundamental right. And this, again, like, please take the celebrity component out of it. I think my passion area for this comes from just watching kids with kids. So that's our, if there's any reason to be on podcasts and talk in these types of forums and platforms. For me, it's really like that kind of like mission driven. That's what we need to be teaching. I feel like you guys could do a law. I've tried. Can you go to the White House and make a law that you can't? She's actually gotten pretty close. Well, I don't think you can just like walk up and knock on the door, although if you could, I would. But I've actually pursued this for a while and I'm not saying the door is closed. I'm still

pursuing it. It takes a little bit more than what I. Didn't it? Didn't it? Not El Woods. Didn't I... It got down on Maui, I think. El Woods is pretty amazing. Didn't Stephen Tyler get something passed on Maui? I'm trying to pass something very different. So like I'm...

With kids, you mean? My passion has nothing to do. Like, Stephen Tyler did something amazing, but again, it's focused on celebrity. I think there becomes a big boo-hoo world when you make it about kids. You're saying about like, like Sally is filming Suzy. I'm saying about life in general. I'm saying that parents need to understand when they go up to a school play and there's 15 kids in that school play.

and they video all those kids in that school play. They put it on the internet and they tag the location of the school. There are pedophiles on the internet that go there and all they do is look at schools or they hashtag, you know, there's different hashtags I don't want to say on here because it's so freaky and gross.

And people don't realize that everything you do is trackable. So you look at the increase in child abduction. And I mean, I don't even want to go there, but you look at the increase in these things. And it all comes from innocent moves that people make on social media. Everybody does. Everybody's parent.

People love to geotech. I never understand that. Or they take a school video and all the kids are wearing a school uniform. Or they're all wearing a backpack and their names on it. They just don't. Totally. I also think there should be a thing that like you can't take video at school plays of all the other children. It's like it's perfect.

People don't realize it. So it's all very innocent. And again, it comes from connection. Everyone wants to connect. They want to share the amazing things that people are doing that their kids are doing. And it comes from a beautiful place. Unfortunately, we don't have tech boundaries. place and they need to be.

I think she should run for like some kind of position in the White House. No, you don't want to do that. You can change more from out here than you can from in there. I don't know. Again, I'm like doors open. I'll walk in. Yeah, good. Get on in there. Talk to us about how you guys work together. You mentioned off air that you're on six million flights a year. Yeah. How do you guys work together with what you're working on now? What does it look like from behind the scenes? Because you guys obviously were so front facing. Let's hear about. about the behind the scenes? I mean, listen, right now, and again, it's not like a boo-hoo, woe is me. It's, again, we're extremely fortunate.

We have three very successful companies within the specific categories in which they're in. They are over-indexing and making huge impact, meaning from a disruption standpoint, a true efficacy standpoint, and one that makes impact, which is a huge component of awareness and building luxury and beauty out of it, right? So they all, if you look at all these three different categories, are vastly different, but they feed into the same web, which is impact and, you know, driving, well, not just sustainability, but driving real change through business, right?

That's like what you aim to do as a business owner. But going back to it, I would never have done this like this. Never. This is like a- I love the honesty. People will love it. I mean, Spencer's in here with us and they're like, hey, how do you guys work together? And it is.

You don't even know how to explain it. It is the most nuanced. It's, you know, everything is scheduled to like the 10 minute mark. And when something gets a little off, then everything falls apart. And, you know, you can only live that way for so long. So what you want to do is focus on building really strong, amazing businesses, spending a lot of most of the time with your family, keeping yourself healthy and making yourself healthy and making. real impact. Why all the flights? Because you're meeting people in person? Well, he has a, his other business is very focused on on premise stuff too. So that definitely. Well, it's not just

whiskey is on premise, but it's no, I mean, meaning it's a lot of big retail, but also too. That's what I meant. I don't know. Sorry, the terminology. We also left the only businesses that actually sustained our family. As you know, when you start a company, you're the only people in that company that don't get paid. So between the three of us, we own three companies. Two of us. I mean, sorry, between the two of us, we own three companies. Hey, what's up?

It's my secret friend over there. Well, you look good to it. No. Between the two of us, we own three companies that don't pay us. So on top of the optics are like, oh, wow. Oh, I see. Yeah, he's saying we also take on other jobs on top of our three companies. I grind.

To make ends meet. That's what you have to do. So that's a source of income. So we travel for other work, You know, strategic, you know, I have designed for other companies, for example, on the side, outside of this. Because you're reinvesting into your companies as a good. Yeah. Everything.

Founders don't take a salary, so that's what we're doing. You have to. What he's saying is we're in the grind. So we're in the grind. It's not a schedule that he or I would wish upon anyone. We're working so hard. But, you know, there's payoff in the end when you're doing something that you love. I think there is, you know, a level of fulfillment to that, no matter how exhausted you are.

And in terms of how we. operate business, I think we're polar opposites and I think that's a good thing. I mean, there's a yen and the yang component to this for sure. Like, I am such an earth sign. My feet are on the ground. There is no amount of money in the world that would have me on airplanes like that. And he knows this. I mean, he travel is also an area of passion for him. And so he doesn't mind being on the road and I manage from the other side of things. So I do a lot of computer work. I'm at a desk, you know, many hours a day. My feet are planted on the ground. And that's my area of comfort. And was babies, breastfeeding, sketching, designing, phone calls.

I mean, I watched her build. Oh, yeah, I'm multitasking for sure. She's literally, it's crazy. Yeah, I know, you have eight arms. But she's literally, like, feeding this giant creature. Every time I see you do that, it always creates a different vision. Well, because I just see it all the time. The grip.

I don't think I've ever a nurse like this. Get in here. No, but it's a beautiful thing to see, like, her, you know, building all of this. You don't just, like, grab it by. the back of the head and just like, get in there. But so, so it is really like, being able to take all of this full circle, like, you know, the impact is huge. And like on Earth Day, April 22nd, which is, geez, in eight days.

Oh my gosh, it's in eight days. We're launching this. Hello, everybody. Quick break in the show to talk about one of my favorite things to talk about. on this show and that is Astral Tequila. Today I have my sister-in-law, Mimi. Hello. Sitting right next to me.

Replacing Lauren. Replacing Lauren because Mimi loves a free drink. Yeah, I can't say no to tequila and chips and especially if someone else is paying. Lately, we've been talking all about Estrella tequila on this podcast. It has quickly become our tequila of choice, which is why I'm so excited to talk to Mimi about what we have in front of us. Right now we have the Anejo and the Blanco. This is what I've been making in the margaritas that I make you guys in for someone.

Michael's Margarita. Michael's classic. margarita. So this summer, it feels like people are being more intentional with how they spend their time, what they're drinking, who they're with. It's less about excess and more about quality. And for us, a straw is one of the elevated choices that fits into the lifestyle perfectly. Exactly. It's simple. It's beautiful on the bar. But more than that, it's something you can actually taste the quality in. And it's become kind of a staple for us. So like I've said before, it's agave forward, smooth with just the right brightness from the citrus, whether

you're making a full cocktail or just sipping it chilled like we are here. It hits every time. No harsh finish, no fuss. I love that it's not overly sweet or heavy. It actually allows you to taste what tequila is supposed to be. Fresh and elevated. If I'm making a margarita at home, this is what I'm using every single time. There's just like this level of trust with the straw.

Like you know you're serving something good to your guests without having to overthink it. This is critical when you're hosting a dinner party and hosting a get-together, knowing that you're going to have a consistent quality taste every single time. Are you organizing a lot of dinner parties? Yes. It feels effortless, which is exactly the point. So here's the thing. Everything we do from what we eat to what we drink,

we try to keep it elevated and intentional, and a straw just fits into that rhythm perfectly. It's become part of the easy, meaningful rituals, Friday night drinks, dinners with friends, golden hour moments at home, and so much more, even happy hours here at Dear Media. You don't need an occasion. The ritual is the occasion. Pouring great tequila, sitting down with the people you care about.

That's the energy. Exactly. It's in those in-between moments that makes sense. summer feel like summer and Estrell's part of that. If you're building out your bar cart for the season or just want one really solid bottle that can do it all, this is it. I've said it once. I'll say it again.

Estrell is my go-to tequila for margaritas at home. It's an affordable, great-tasting tequila that mixes beautifully into just about any cocktail, especially margaritas. I recently did a whole Instagram about how I make the margaritas, so check that out. A stroll's award-winning quality and taste has an agave forward citrus profile that adds a burst of brightness to any cocktail. Housemark Summer is here. stock up, go to www.

A-T-R-A-L-A-T-R-A-T-R-A-T-E-Q-U-I-A. dot com to find a stroll near you, and don't forget the Limes. Please enjoy responsibly. All right, so here's my story. I was first introduced to the Real World because I was selling my own pieces on their site. So I would sell my handbags, my clutches, my coin purses, my slacks, my blouses on the Real Real.

And then as I was selling my own stuff, I started shopping on the Real Real. If you're unfamiliar with their site, it's attainable luxury. Everything is designed to upgrade your personal style. It's great for the planet and your wardrobe. So the Real Real essentially is the go-to place for your next special piece, which we love. How I would recommend that you use it is that you find the perfect vacation sandals, but you also can sell your vacation sandals on the Real Real. at all. The Real Real is the world's largest and most trusted resource for authenticated luxury

resale. No one really does resell like The Real Real Real. The Real Real has found new homes for over 37 million authenticated luxury items. I like shopping the Roe, Chanel, Gucci, all the things on their site. They really have everything you could ever want and they have pieces that are completely sold out, which I love. And now get $25 off your first purchase when you go to the realreel.com slash skinny. That's the realreel.com slash skinny to get $25 off. Start shopping now at the realreel.com slash skinny. That's the realreel.com slash skinny. Let's talk about my favorite female run nonprofit. I'm so passionate about the charity I stand with my pack. It's dedicated to saving animals and preventing cruelty locally and globally. So I was introduced to this charity by a friend of

mine, Lucy, probably about five years ago. And she was really passionate about how much that I stand with my pack helps dogs. So what they do is they rescue dogs from high kill shelters in Southern California. And they help them find loving foster homes or forever homes. There is an urgent need right now for donations and fosters. So even if you can donate a dollar, every dollar counts. This goes to helping to cover medical care, food, transportation for rescue dogs. You can donate or sign up to foster at Istandwithmypack.org. That's Istandwithmypack.org. I also sometimes will just Venmo them. It makes it really simple. More information at Istandwithmypack.org. Tell us about each business and how everyone can support.

This film, which we are... The film, it's a movement. It's a huge movement. We're executive producers on. Cool. The husband-wife, powerhouse directing couple, Josh and Rebecca Tichelle, which I did,

Kiss the Ground with. We made Kiss the Ground. It took us seven years to make that film. Wow. Goes way back. Is that common to take that long? No, no, no. And it's pretty wild.

But Josh Takell and I went to the same high school in Mandeville, Louisiana. I'm talking. This goes deep, deep, deep. New each other? Do not know each other? Same time we were there from the Bios of Louisiana. Two poor kids go out. And then we were able to touch a billion people with this movie.

Not only that, we can't say it's all the movie, but mysteriously in September, recently, after a few years of being launched, all of a sudden there were $20 billion that were appropriated out of the IRA for soil regeneration in this country. both from Republicans and Democrats. This is a huge thing. So we have effectively created the wheels and mechanism to build effectively the single largest carbon capture food economy in the world. And by pushing out the agrochemical companies and restructuring how pharmaceutical companies

are going to work, we're effectively going to create an agricultural food economy where even just in the United States alone, the amount of thriving that's going to have to, And we're about to literally change the entire economy. And are you launching that with the documentary? No, no, this is the documentary. This is the documentary that we're going to be able to see. Yeah, and it's called common ground. It's called common ground.

This is just. So the idea is, the idea is that we're so divided that the soil is our only common ground. And effectively, when people say, well, what the hell is this regenerative agriculture thing? Why do you talk about this? What does it mean? Really simple. The eight second version is regenerative agriculture is just the use of planned, grazing methods and using living growing plants, agriculture at scale to sequester enormous amounts

of carbon dioxide and store it safely back in the ground where it belongs. Really cool. Now when you do that, you basically, you know, you feed all the vital microorganisms in that soil. Well, that soil, the health of that soil is directly related to the planetary health. Just like the human body, the health of the human body is directly related to the gut microbiome. Soil is the same biological process. And there's no pesticides when you do it like that. Exactly. And so as we, so those all those pesticides, fungicides, herbicides, fertilizers, all this stuff costs money. So farmers have to buy that stuff. They have to borrow money from banks every year. Well, guess what? Regent Ag saves about $400 an acre. So when you start adding those numbers up, it's really cool. It's massive. So even like grain, like I make whiskey too. We use a lot of grain. There's 200 million grain acres in this country. Multiply $400 times $200 million. It's $80 billion a year.

that we're going to start injecting back into middle America. These are, this is big, scalable, massive stuff. And when you take that on a global level, we're effectively going to build a trillion dollar a year carbon capture food economy. But I also think it's so much more than even what you're saying. Like there's, there's women dealing with fertility issues and there's cancers and there's all the, you get a kiwi the other day and I washed it off with vinegar and baking soda.

I do. And it looks a different color. And I'm like, this is. It's just so crazy. You can't even eat a kiwi. I think it's so cool. It's funny. We'll have people on this show that are starting to talk about these issues more and more. And we had this, we had a doctor on recently. He's like, we're not like one thing that's not for debate is the rising amount of illnesses and cancer's and autoimmune diseases and all these things. We're the sickest developed nation in the world. And we're only that way because of our high use of synthetics. When you start

pushing out those synthetics and then also like you have to see the film because I think when you see Common Ground. Can't wait. You see Kiss the Ground. Well, in Common Ground, we basically uncover the money pipeline on film how agrochemical companies have been secretly microfinancing the University Agricultural Curriculum in this country for 40 years. Are you guys in the film or behind the scenes only? We're in the film. Well, she was super pregnant. You're in the end. I'm more of behind the scenes, yeah. I make a brief appearance. We're really fortunate to be executive producers on this. Kiss the Ground was

an enormous feat to get done. And I in knowingly shot the first footage of Kiss the Ground 14 years ago in Zimbabwe. So this is something that's been part of our household since the beginning that we had a household. This has always been, I am, I'm not a farmer yet. When I retire in about four years, I'm going back to my roots. Four years. That's what he says. Yeah, I don't think you heard it here first. No, I don't think. No, no, all my, my board members, investors, partners, everyone knows. I want to be done and out at 50. It's now on camera. Yeah, no, no, no. Well, because I think I want to, you know, I want to go back to doing what I know that my family did. I mean, these are multi-generational farmers. And I think the best way to actually do it is put your money where your mouth is and actually just go back to nature. So when you say retire, you're not like just doing, you're not being unproductive. You just want to go back to that way of life. Meaning retire from this level of life. Yeah, yeah. This is our insistent.

Like you're not going to be on podcasts and five years on planes everywhere. Oh, I might do podcasts, but I'm sure as hell not going to do 110 flights. Got it. He's just retiring from flying, guys. And what about the absorption company? Can you tell us how everyone can go check that out and what they can see there? Yeah, absolutely. Absorbore.com or go to our Instagram.

Absorb. Dot more. Where should they start? So we're such a mission-driven business. It's about education. So I think at the end of the day, supplements aside, if we can educate, people on the importance of absorption and the lack of absorption in the supplement industry, I think we've done our job, right? So if we can, if people can become curious as a result of these companies, I think we've done our job. I'm curious after this episode and I

interview all different kinds of people about supplements. It's a very important question to ask because what's the point in my opinion of putting the cap, even the capsule on the outside, like what's in that, putting those all in your mouth all the time if it's not absorbing? Most of the time you don't need to, by the way, you can actually take your supplements out of a capsule. I don't know if you know that. Just dump it. You can just dump them in. Yeah, unless there's some sort of time release.

Most of the time you can. And you don't want to actually take those anyway. There's a lot of guck. Well, I was just saying one thing that we have not discussed really quickly, which is the genesis of, or let me say, let me rephrase that. The ability that we have to make these pretty bold statements is we basically have, we We work with a company, it's called Caps Oil, and it allows us to do what we do. Basically, we have a piece of proprietary technology that allows us to take lipophilic material, a liposomal material.

The patent is in liposome, it's in lipids, not liposomes. We can take a lipophilic material, a vitamin, a mineral, and basically turn it into a, take it from a liposomal material to a water-soluble material that is a nanometric particle. I break that down really quickly for your audience. Have you ever taken a liposomal vitamin C or it comes in a goo, right? And most people, first of all, it's not very palatable. It's definitely not a form that is friendly for children, right? Right.

But it's a necessary form. And what makes our company so special is that you can have that same material, but instead of having it in a goo, you can stir it into a cup of water. And so things like glutathione, which is incredibly important, which up until now you've only been able to take in this goo and it's very stinky and it kind of smells like a rotten egg and you're trying to swallow this. How are you going to get that into your body? Or into your kids' body. Or into your kids' bodies. We have the ability to do that in a water soluble powder and it tastes great and it becomes a part of your day. And so I'm sorry, I just want to make this a little bit more digestible because sometimes the science can be a little bit overwhelming for people. It's changed. It's changed. Well, no, no, I mean, we simplify it. We know, we simplify it really well. I just wanted to get that tech piece out because At the end of the day, it's 500% more absorbable.

That was the end of that. Really, up to 500% more absorbable, or we could say bioavailable. Yeah. This is a game changer in this industry. Yeah. We wanted to create supplements you could feel because at the end of the day, if you open your cabinet right now or you when you go home, look in there, I want you to count every single supplement in your cabinet and tell me which ones you take

that you can actually feel when you take them. Well, now I'm going to DM you pictures of mine. Great. Well, what you, but great. I can promise you, you're going to look at them and 99% of them, you're going to go, I don't know, I don't think so. I don't know. No, definitely not that one. It's pretty wild. Supplements, you're meant to feel them, guys. They're meant to be a part of, they're meant to change your day or change your life. You can't feel what you don't absorb. That's right. And that's why we literally named it the absorption company. And we have this unbelievable, tiny but mighty team. Guys, think about what we're talking about here. We're effectively, other than like an IV, and we're not scientists, we lead that to the scientists, but we worked with PhDs, we worked with nutritionists, we worked with scientists, we worked with all of these people to build this together so that people don't have to worry about it. We did that because we know, I actually, to be honest with you, selfishly, I've made this shit for myself.

I cannot do, people say, oh, you're so successful, you have all these things and you're doing all this stuff, how do you do it? And it's like, listen, first and foremost, the grass ain't always greener. It's a grind. But I literally would not be able to do what I do without the absorption company. And sheet masks. And sheet masks. By the way, look, they work.

I mean, it'll crinkle up in the next, like, couple hours. But until then, what's the sheet mask brand? I already took a picture of it. He was out here doing a sheet mask. But, and again, like, when you think about what we have, the absorption company, when you talk about not just adults, children, the, our, to make things absorbable beyond what anyone else can do, it's a big deal. And I highly recommend anyone.

What's the point of it if it doesn't absorb? I don't mean to be the anti-business business, but you can make the same level of sheet mask if you want to just use coffee grinds and then Manuka Honey. It's really great. That's my sheet mask. I'm just saying you can use what's in your home already. She makes so much of our own stuff. Like body scrubs and all this stuff.

And she makes all this shit. You can scrub your face. It's so fantastic. She makes my full body scrub. Allo, Manuka honey. What the hell are you doing over there, Lauren? I'm not turning butter, bitch. She's growing a baby, sir.

You really want me to be an octopus. Those hands are free. No. I can't ruin my nails. She's not doing this. But the anti-business business owners, I will tell you, though, I can say this confidently. Our products, they don't exist anywhere else. Can we have a code?

I didn't ask you. Do you want to do a code for the audience? Oh, sure. Yeah, let's get a code. We'd love to. Let's get a code skinny. Sure. Let's make a skinny code.

You want to do 15? Yeah, code skinny. It's code skinny. It's code skinny. 15% off. They go to absorbmore.com. Okay. And or you can look at us on Instagram.

You can obviously, if you always can't remember, just look at any of our social feeds and you go, oh, that's the company. But if you want to, like, again, I know now it's April, but it's still like that, well, now that we're in Q2, but it's still that new year, new you, you have the ability. You have the ability right now, listen, let's just break this down. People don't feel good. It is hard out there. Like, we're overloaded with chemicals and pesticides and polluted air and polluted water. We're really wreaking havoc on our systems. If you want to feel good or if you have a bit of stress in your life, I'm not a doctor.

We can't technically say anxiety because apparently it's a medical term. But we know there's a lot of that out there. Our calm supplement, I have people because I live in airports, come up to me in tears saying, hey, I just started taking this. I've been taking it for two months. I just called my doctor and I'm coming off of this pharmaceutical brand. We all know. Like, there are pharmaceuticals out there, like,

that 26 million Americans are on. They're taking our calm supplement that has this unbiased, unbelievable the stack in it you look at, right? We have a nanometric liposomal molecule of saffron that is so highly potent that it just works. You feel it. I'm kind of mad that most people don't absorb. I might actually have some in my bag. I meant to bring all the stuff for you guys. Spencer was like you have the bag, the bag, right? Spencer. Well, I brought the wrong bag. I brought this bag, but it's got everything else in it but the products. I left them in my driveway. People that haven't slept in 20 years are taking our

sleep supplement and sleeping. This is changing the game. Really cool you guys. And our energy one, we put the stuff called dynamine in a couple of other, in our couple other elements in our stack where there's no jitters and there's no crash. Can I take this like now or do I have to take it a certain time? Oh, that's restore. You can take that. This is basically just an unbelievable, it's not just electrolyte. I mean, it's not just a hydration play. It's an immune play because check this out. We have liposomal glutathione. Well, this isn't just liposomal. This is a nanometric particle of glutathione, nanometric vitamin C. These are the single, other than an IV, I can say to you, this is the most absorbable forms of these molecules and these elements. That is powerful. And I don't

want to shy away from it. Meaning most of what you get in a hydration stick, guys. I'm not going to name other brands, but you look in them and it's a bunch of junk. It might have some sodium, maybe a little potassium and then a lot of sugar and a lot of natural flavors and some citric acid and they call it a day. This is a multi-use case product that's meant to be so much more than hydration or an electrolyte because it's also for your immune system. So I look at that and that's like, you know, a multi for me. I do this. This is the first thing I take when I, the first thing I, because, you know, used to do like, I've had trainer, like amazing trainer. Well, Jantz is like an Olympic trainer. My trainer almost 20 years. But, you know, I would do, you know, pink salt and lemon, which you can do.

Warm water. You need that in your body. But this, we created this, is the first thing that touches my lips every day. Wow. Okay. You heard it here first. You guys, thank you for coming on. You guys are great.

That's what the opening clip of the promo is going to do. People want to know. He should have been holding this when he said it, though. We're going to dub it in with AI. It's going to hear it. You guys, thank you so much for coming on. on. Come back soon.

I can't wait to hear how your documentary goes to. I can't wait to watch it. April 22nd. In 10 days. Okay. No, eight days. Eight days. Eight days.

Eight days. It is going to change the game. When you see this film, you can't unsee this film. You can't unsee this film. Like, get your sunglasses. We can't wait. Thank you guys so much for coming on.