The Bossticks - Jessica Alba & Cash Warren - On How To Balance Building A Family, Business, Brand, & Legacy With The Honest Company & Pair Of Thieves

Episode Date: May 21, 2019

#190: On this episode we sit down with Jessica Alba & Cash Warren for a little Him & Her perspective. Jessica Alba is an actress and entrepreneur. She is the founder of The Honest Company. Cash Warren is an entrepreneur, producer, and man behind The Pair Of Thieves brand. On this episode the married couple sits down with Lauryn and Michael to discuss what it takes to build a career, brand, and legacy, all while balancing parenthood and a family. This jam packed with value on all things parenthood, branding, and what it takes to build a brand with staying power in a digital world.  To connect with Jessica Alba click HERE To connect with Cash Warren click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) To take advantage of 20% off The Honest Company and Honest Beauty products visit www.honest.com/confidential and use promo code CONFIDENTIAL20 at checkout. This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis and we also now get our wine at Thrive! They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Be sure to grab our deal by going to to https://thrivemarket.com/skinny to receive 25% off your first order (Max $20) + free shipping and a 30 day trial. This episode is brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. Join the millions of students already learning on Skillshare today with a special offer just for our listeners: Get two months of Skillshare for just 99 cents. That's right, Skillshare is offering The Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. To sign up, go to www.skillshare.com/TSC.  This episode is brought to you by HONEY. Do you want to save some money? Well now you can join the other 10 million members of HONEY that are saving money today. Honey, is a free tool that connects to your computer's browser. It scans the internet anytime you shop online, looking for sales, discounts and coupon codes. Then when you're about to checkout, like magic, it automatically applies the best promo codes to your cart. To Try HONEY for free go to www.joinhoney.com/skinny Produced by Dear Media   

The following podcast is a dear media production. Boy, oh boy, have we got a treat for you. Jessica and Cash have so kindly offered all skinny confidential, him and her listeners, 20% off all the Honest Company and Honest Beauty products. Simply visit honest.com slash confidential. That's honest.com slash confidential and use promo code Confidential 20 at checkout. I personally recommend starting with my favorites, the organic beauty oil and the insane hydrating

missed. Stock their site for details. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you alone for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. What gets you energized? Like, what can you think of that you can do when you wake up every day and you're like, I'm pumped for today. And so, however, whatever business or idea or how someone wants to reinvent themselves, they've got to be pumped about what they're doing every day

or else it's just like it's repetitive and also like a lot of people get envious of other people's reality. And that's also not a great approach to how you should think of building your brand. What's up guys? Happy Tuesday. That clip was from our guests of the show today, Jessica Alba and Cash Warren. They are on the skinny confidential, him and her podcast. to talk family, their careers, and building a life together.

We very much get into it. And Michael, it is a happy, happy, happy, happy Tuesday. It is a happy, happy, happy Tuesday, Lauren. Happy birthday, a young 19 years old, right? Is that what you are? I brought in a very special person to sing you your first happy birthday song of the day. Taylor, take it away.

What's not even on? Of course your mics off. Oh, there we go. How fitting. Happy birthday to you. Happy birthday To you Happy birthday

Dear Lauren Happy birthday Let him get to the song To you Beautiful Beautiful round of applause Is that what you Is that everything you'd imagine

And more for your 19th birthday Lauren My boobs are 19 Michael No you just got them redone They're pretty young Yeah they're really young Guys we have exciting show today, long-awaited, Jessica Alba and Cash Warren on the mics in the studio on

the show with Lauren and I, little him and her aspect to the show. Very fun to do with him and her aspect. I have so much respect for both of the brands they built, the Honest Company and Pair of Thieves. Both their brands are crushing it, and to see such an entrepreneurial couple with three kids is inspiring. And let me tell you something. I've got to spend a little bit of individual time with both of them now, both at Honest and at Pair of Thieves, and amazing people. Very, very nice, humble, down-earth. Cash worn hooked me up with so much, what do you say, underwear? Underwear, boxers. Another man has never gifted me so much underwear in my life. And I love this stuff. Guys, I'm telling you, if you're a man or a woman and you want to feel breezy down in your undercarriage,

this is the brand that you go. A pair of thieves, Cash, I am stocked for life. You know what, too. Cash, if you're listening, I got to tell you this, you have had to had the same boxers since I've known you when you were 12. And I have to fold your underwear because I have an OCD tick about folding your underwear. So it's so nice to get rid of all those rat ass boxers and get some nice, hold on, beautiful pair of thieves. Let's clarify a little bit.

They've been the same brand, not the same. Babe, they're looking bleak. Michael, the reason you have so many pair of thieves is because when Cash was leaving, he actually said, what size are you? I'll send you some. So I think what happened is you accidentally took mine and yours, and that's why you have so much. Wrong again, Taylor. I actually was at the pair of thieves headquarters and we spent some time together. And during that time, he told me I had a very soothing radio voice, which a lot of people

are starting to say, Lauren. No one has said that. Literally not one person has said that. Anyway, I have never met such a humble down-to-earth celebrity couple. It was very refreshing. And you guys know if you follow my Instagram stories, I am about that honest beauty mist. I've been misting every single morning. If you haven't tried a mist, I would recommend starting with Honest Beauty because you know the ingredients are going to be legit. I like the white bottle that's Matt with like the pops of coral because it really fits my Instagram feed too. So guys, we don't want to keep this one.

We don't want to keep this intro too long. We want to get right into it. With that, Jessica Alba and Cash Warren need no introduction. Guys, welcome to the skinny confidential, him and her show. Before we dive into that, I'm going to tell you about Thrive Market. Thrive is my fave. You know what else is my fave is saving time. You guys know I spend my money on my time.

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This is the skinny confidential, him and her. Jessica Alba, Cash Warren. Welcome to the show. This is exciting. This is exciting to have a him and her aspect. You were saying you never done this before. No, we have. No, we haven't. Him and her aspect. Thanks for having us. Yes. And I got to start by saying, thank you for the underpants. You know? I'm floating on air over here. I love that that's the lead-in. Yes, it is comfortable underwear. They're holding everything up, thank God. We don't want things drooping, gravity. Yeah, exactly. Fighting against that. And they wick moisture. Moisture wicking? I don't, I hate that word moisture. What is moisture wicking? You know, to remove moisture from the nether regions, I think that that's important to make sure that

guys were on a mission to combat swass. And so we don't want any guys out there with swamp ass. and so Moistra Wickeme. I do not want you to have Swamp As. I'm sure the ladies out there would thank you for that. But thank God you don't have Swamp As anymore. Jessica, you know what I noticed? Because we have something in common. We have the same tattoo artist.

Woo. Oh, yeah. I just saw it. I saw you posted and then I saw you posted. That's who does all my stuff. Yeah, he's the best. He's super talented. He's quite the artist.

Yeah. He has a really nice touch. Did you go to the hideaway? Do you go to the Secret Place? Yeah. Yeah. It's beautiful. It's a cool little vibe there.

Where is that? It's at... We're probably going to get all mad if I put it... Oh, it's a fine. The Roosevelt, right? It's hidden away. It's very cute. Remember when we used to go to the club at the Roosevelt?

And by the pool, they used to have like that thing. So it's literally like a cabana, like right there. Well, this is a perfect lead-in for my first question. I want to know how you guys met. Specific. Definitely not at the club. Not at the club. Not at the club.

At work. Long time ago. 15 years. ago in Vancouver, Canada. She was doing a movie Fantastic Four. I was working with the director, Tim Story, and she was one of the lead actresses. And so I was asked to take photos of her to test her contact lenses. And I was like, oh, my gosh, fell in love with her.

Oh. Gross. I, yeah. You took a minute. Was the feeling mutual right away? Well, he was seeing somebody else. and so is I at the time. I don't know.

I've always kind of been, my mom is a put your face on before you leave the house person. And so I didn't have any makeup on and I normally would like be really self-conscious. I remember feeling totally comfortable that he was just like taking my picture and I had no makeup on at all.

And he just was never that person. And I was like, oh, this feels like really comfortable. That's cool. And then he just like instantly felt like family. Like, we did group dinners with everyone who was an expat, you know, shooting in Vancouver. And I did a TV show up there called Dark Angel, so I knew the city. So I was, like, happy to, like, tell people about all the things, you know, are fun to do. And then one day, like, it was like, what, like, a week and a half?

Yeah, a couple weeks in. I then went up to her and I was like, hey, let's grab dinner tomorrow night. No, but. Pretending it was a group thing. It was supposed to be a group thing. Nice. And nobody else showed up. And so it was just the two.

And then I had like a little spidey sense like, wait a minute, is this creepy? Like should I be worried? Like why didn't, where is everybody else? And then it was fine. And then we walked to Tojo's. We did. There's a great sushi spot in Vancouver called Tojo's. And so we went out to dinner there and then we walked home.

We had like a five-hour dinner. It was amazing. Yeah. And then it was it. And that was it. And that was it. Boom. Three kids later.

Three. Three. Three kids. And a lot of poo. And a lot of poo. Can you tell the audience about the poo story, the recent one that just happened? The latest. The delegation of the poo.

Yeah. We're trying to figure out what we're just started talking about kids. We're trying to figure out what we're in for here. What we're getting into? Well, Michael just started talking about kids with himself. But, Cash, what's going to happen? What's going to happen to me? Your life ends.

Okay. Fair enough. Great. No. Your life ends as. You know it. You know it. And it turns into another life.

It does. It's great. It's great. There's lots of poo and vomit and Yeah. Changing diapers. The best advice that dad ever gave me when we were having our first child was change every diaper. It's actually like something that a lot of dads for some reason don't do.

But he was like, it's the easiest thing. People don't realize it's the quickest thing and you get the most credit for it. And so I took that on. Smart, Dad. It was true. So smart. I always found that strange. I've never been a dad, but dads that don't want to change diapers.

It feels a little odd to me. Like, why would you not want to help your kid? It's strange. Yeah, it's a different generation. It is. Yeah, but the millennials and on, they are much more, you know, part of the day-to-day domestic household stuff. And that just wasn't the case. I'm definitely not a millennial.

No, but, you know, I'm just saying. Maybe I am. What is it? How old? I think 38, 37 is the cutoff. Yeah, no, I missed that. Yeah, but you're on the. cusp. You're millennial-ish.

Okay, there it is. I like it. You, but I feel like you also have a more modern, progressive mindset. I had a very involved dad. He was like my mom and my dad growing up, and he taught me a lot. And so we share responsibilities and everything at the house.

Yeah. How did you guys both grow up? Was it similar? No. No. He grew up real fancy, and I didn't. Oh, that sounds like us. Yeah. Similar. I wouldn't call it really fancy.

But my, yeah, I guess fancy. Yeah, I mean, it's fancy. I grew up in L.A. I went to a school, Crossroads in Santa Monica. It's a small private school. And I had a really engaged father. And he was, you know, who was in entertainment and successful.

And you grew up also like a UCLA alum. And like John Wooden. Yeah, but like Wooden was like in your life and in your household. And then you went to Yale. And it was like paid for by your dad. You know, you know, though, there's, like, and you spent some time with Gary, who we've, who we all know. And it's interesting, there's a lot of people that have those opportunities and they fuck them up. So it's, it's interesting to see, you know, when you see someone that has those opportunities and they continue to push and continue, they're starting businesses.

You've done a lot with your career. And so the other side of that is even when you, when you grow up privilege, it's not always a formula for success. A lot of times, like, I've seen it go the other way so many times. Absolutely. I think that, you know, it's the drive to, to want to do better. live up to expectations or the drive to just want to, you know, pay your parents back by making them proud of you. And so that's kind of what's kept me motivated along the way.

So you, your parents, tell me if I have this wrong. Your parents were in the military or one of them was? My dad, yeah, my mom's family was actually in the Navy. Okay. Her mom and her grandmother and aunt. And then they worked in the Pentagon. And like she has like a deep kind of military background. Her dad was in the Marines.

He was head of the Marine Orchestra. So that's like my mom's side. But then when my mom got with my dad, her extended family was racist, and they pretty much cut my mom off. And then her mom who raised her and all of them, they all passed away by the time I was three. So my mom's only family became my dad's family,

which they're all Mexican. And my dad's family, they weren't a military background, but then my dad was pregnant. He got his girlfriend pregnant, who became his wife quickly with me. And he was like, how can I, like, go to school and get paid to go to school? And the best opportunity for him at that time was to go into the Air Force. And so he got to get his business degree, and then he was in the Air Force. And he got, you know, what is nice is when you are in the military and you are going for that higher education,

those opportunities are there. And then I had a lot of medical problems and health issues when I was a kid. And they paid for all my medical stuff. And that's like so nice that my parents got to have that. And they were 17, 18 years old. And they, when they got together, 18 and 19. What was that like having medical issues when you were so young? You know, I think I didn't know anything else.

And so I spent a lot of time in hospital rooms, just fantasizing about being somebody else and wanting another life and wanting to be a superhero. And I think that's where I think my drive to be a storyteller and to dream and to try and manifest those dreams, what would it actually take? I think that's where it all kind of started spending so many kind of lonely days and nights and hospital runs. I mean, at this point, you've done, and we're going to get into it, you've done so much with your career. A lot of our audience knows you from when you're acting. A lot of them knows you from honest. When you describe yourself today, when you just describe what you do, what your profession is. How do you describe yourself now with everything

else that's been accomplished? Well. Fully loaded question. I play. A mom. Yeah. I mean, I think there's lots of, I think I'm a multi-hyphenate, right? I started my life early on in a career in entertainment. And I was fortunate enough that I was able to be successful. And then I became a mother.

my perspective and and things changed and my values and what matter changed. And I then was really driven to create a brand around the ethos of a healthy and happy life because I grew up without the luxury of having my health. And I wanted to make sure that my little one wasn't going to be sick. and I couldn't ensure that because there were so many things sort of fighting against us, and I didn't trust what was out there in the marketplace, so I created it. And that drive is where I am today. And my love always in my heart is being able to tell stories for sure.

Like I can't shake that, but my focus for the last 10 years has been on building the business. And I found it seven years ago. It's always changing and evolving, so there's that. But my number one is like, I really value the person that I've become in learning how to navigate the world with a partner with cash. And then also being a mom to my little people who have taught me, you know, leaps and bounds how to just evolve and try to be a more thoughtful, active, conscious person. How do you guys balance your relationship with all that you have going on with three kids and two businesses? I mean, it's a lot. How do you guys make time for each other?

Me and Michael sometimes have problems with that when you're working together. I think that you find the time. And I think that as long as one of the things that we talk about a lot is just is not being stagnant, is always trying to push each other and help each other grow and trying to, you know, learn new things and pushing each other, you know, beyond our comfort zone. And I think because we also have that dynamic, it allows us to find the time. I don't know. We just, you figure it out. You figure it out.

I love that. You figure it out. And I think what works today isn't going to work tomorrow and allowing each other to evolve and change and not expect either one of us to kind of be stuck in the person that we met because we're both so different, right? Circumstances have changed so much. And he has a lot of pressure. And, you know, he's building a company and he has, you know, people that that rely on him every day.

And so do I. And there's no, you know, that's a different extra pressure on top of we need to be good parents. We need to be good partners with each other. We need to be thoughtful with our own parents and siblings. And, you know, there's just a lot more to it than when we were 23 and 25. Oh, Michael and I totally get that. We met when we were 12 when we used to make out behind the tennis courts. We haven't been together the whole time, but 12, long time.

That's really sweet. Long time. She's been chasing me for a really long time. I said, fine. I'll give it a shot. I feel like you say this on every single podcast, but that's not true. Speaking of 23, 25, roles, you've obviously been in the public eye, both of you for a long time. There's a lot of listeners, influencers, creators that listen to this show that are starting to think about how to transition in their careers.

Maybe they've had a platform with a lot of attention for a long time when they're trying to figure out longevity. I was listening to an interview that you did, and Jessica, and you were telling, you were saying in the interview that you always thought of yourself as a brand, it's a personal brand. And then because of that, you were able to transition and create a lot of longevity, obviously, with the stuff that you've built. What advice would you both have to young creators that have platform now that are trying to stretch that into the future? Do you want to go first?

Because you've actually advised a lot of the early YouTube influencers, a lot of the, Yeah, give us all the tashes that you tell them. I don't have many. But I will say, with Jessica specifically, you know, when she was pregnant with honor and she was becoming a young mom, one of the things that she wanted to do was reach out and speak to other moms. It was early in social media. And, you know, I think Twitter and Facebook had only been around for about a year or so.

And so I said, you know, you're publicist and, you know, your team isn't going to reinvent you. They're not going to turn you from this maxim, you know, hot, like, you know, sex. Symbol, GQ cover girl into a mom. And they're not going to help rebrand you. And so you need to do that yourself. And so social really was the platform that she was able to utilize in order to engage with other moms out there and to speak to folks and to learn and to get advice and input about what it was like being a new mom. And so I think in general, you can reinvent yourself as influencers.

I think that you don't get pigeonholed and don't get stuck. People won't do the work for you. And you're going to have to really make sure it's core to who you are. But use social and use the platforms out there to engage with your audience and find things that excite you that they also respond to. Yeah. And it was scary at first because I was living in at the time, the paparazzi and all of that.

Like we felt hounded every day. We couldn't leave the house. We couldn't go to the groceries. Like literally we could do nothing without many people, violently trying to get up in our business. I used to steal their car keys. So when they would follow Jessica really, because they would like just follow her everywhere.

Everywhere. It was terrible. And so anywhere you went, like if it was to the go get coffee, as you're driving, you like park on the side. They all leave their cars in the middle of the road at the time and just hop out to go get that one photo. What do you do if you want to look homeless? And so I would jump out of the driver's seat,

run to their cars, take their car keys out. That's amazing. And chuck them in the gutters. And so their cars were just stuck in the middle of the street. I did that until one guy threatened to kill me. And then I decided, you know, this probably isn't a good idea anymore. So if he was like an MMA fighter. Are you worried every single time you leave the house about what you look like or you just start

to not care? I think, you know, again, I grew up with a mom who literally wouldn't drop me off at school until she had her face on. And so like she could be in sweats or whatever, but as long as her faces together. And her hair was like somewhat assembled. She would at least blow dry her bangs down. And so I always like, I feel like I'm always a little presentable. But yeah, I mean, you just have to not care because if you care too much, then you're going to be a weirdo.

And so we got to a point where I was just kind of like numb about it. But the privacy thing and being on social media, it felt like the antithesis of, it was like everybody's so invade. It felt like my whole world was living in a fishbowl. And they were invading my privacy, and it's like the only thing that I had was like my alone time or my private time. But then what Cash was saying is then you're putting it your persona in media companies hands essentially and whatever article they want to write and how they want to skew you is how the public will think of you. And he was like, so in order for you to get your true authentic self out there and tell your truth isn't to fight against. said media company that misquoted you in an article, but just be real and just start slow and start communicating and stuff that feels right. And so I did it in a slow way.

You felt like you can control the narrative a little bit more? 100%. Because no one, you know, monitors or no one was doing that. And then when I started honest, I was actively, you know, doing the social media for honest as well. And so I was managing both accounts and that got a little bit overwhelming to say. It was a lot. I think you have room. I think it's also like what gets you energized. Like what can you think of that you can do when you wake up every day and you're like,

I'm pumped for today. And so however whatever business or idea or how someone wants to reinvent themselves, they've got to be pumped about what they're doing every day or else it's just like, what's the point? It's repetitive. And also like a lot of people get. of other people's reality. And that's also not a great approach to how you should think of building your brand or anything.

And we've experienced a lot of that as well. Look how hot you guys are in that photo. There's a little face too. Hold on. Lauren fucked that picture up because she found a picture that she liked of herself. And I think that was Photoshop. I think I'm photoshopped in. And then I think I have a lazy eye there.

I don't care. It was the best of me. Gosh, you could probably relate to this. I am constantly used as a prop. I have no say in any of the imagery. The show is bright pink. It's called the Scudity Confidential. People are like, what are you doing?

That's so funny. I was thinking that too. I have zero. Listen, I have to pick and choose my battles. You have to pick and choose your battles, and that's not one of them. It's so funny. When people are like, can I get a photo of the two of you? And then they're like, all right, cash, a little to the left, a little more to the left.

A little more to the left. All right, Jess, go alone. Do you prefer to be more behind the scenes, or do you like to be in front of camera more? No, I prefer to be behind the scenes. How did you decide to start your business? What's the story there? My business. So prior to that, I've started my own company at 24 and I used to do produce documentaries and we did film financing and then I had my first tech startup. And so I've always been somewhat of an entrepreneur. I think one of the most frustrating things that I found with the entertainment industry and producing documentaries specifically is that you can just, you can work

on a project for like six years before it ever sees the lighted day and the development cycle on entertainment properties can can last years and years and years and years and it just was frustrating to me that you know I couldn't just make something and put it out and and so with with pair of thieves one of the things I wanted to do was kind of like what's a business that I could start where I didn't need to raise any capital for I didn't need to have any investors I was kind of tired of having a board of investors and needing to answer to people and so socks were something that I could be reasonably, reasonably passionate about. And at the time, you know, all the men's dress socks for these, like, really thin nylon socks, I called them, like,

drunk socks because they would, like, lose their elasticity and they would fall down. Yeah, it's the worst. The worst feeling ever. And so I hated drunk socks, and I wanted to make a better one. I wanted to combine, like, a performance sock with a casual designer wear sock. And, and that's how it started. I never do anything alone, so I partner up with people that are a lot smarter than me. And so I partnered up with a kid I went to high school with, who was a really great designer, graphic designer. And then we brought in a kid that went to UCLA who understood manufacturing and supply chain and operations. And the three of us ran a pair of thieves for the first few years. Target was the first retailer we spoke to about it in 2013.

You know, timing is so important. Like, I wish you could pick, you know, having great timing over a great idea. Like, I would pick great timing all day long. And so when we pitched Target, the buyer was like, this is exactly what we've been. mandated to find. Let me give you a test run. We're like, oh, shit, now we've got to figure out how we're going to actually go make all the stuff. Selling and the idea of one thing, but actually making it is a whole other thing. And we were able to execute it. And so fortunately, that first test run went great. And so we started with socks. And today we make, you know, underwear,

we're a complete basics brand. So underwear, undershirts and socks. Team is growing. We still I haven't raised a dime, and it's going great. Wow. Let's take a quick break. Guys, I don't know how many times I got to tell you about Skillshare, but I got to tell you again, Skillshare. If you're not using Skillshare, what are you doing, living in 2019? Why aren't you interested in learning new skills?

What's going on with you? For those of you that are interested, Skillshare is an online learning community for creators with more than 25,000 classes in design, business, and more. You'll discover countless ways to fuel curiosity, creativity, and, and, and, and stuff for your career path. Let's talk about how I got creative with Skillshare and Michael Bostic. So so many DMs about how I create my Instagram story videos.

I also add them to Snapchat, and this is all thanks to Skillshare. Taylor, our producer, actually went on and taught himself and taught me how to create these videos. So now every single time I want to distribute my content, I have these beautiful, lovely to look at Instagram stories. You can take classes on social media marketing, mobile photography, creative writing, and illustration, so much more. Listen to a podcast, podcast editing, distribution, all of that.

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Again, go to Skillshare.com slash TSC to start your two months now. That's Skillshare.com slash TSC. I mean, not having to answer, having run companies, like that is the key, is not having to answer. Jessica just pulled out Honest Beauty lipstick, I want to know what color it is.

Oh, this one is blood orange. Blood orange, and it's so pretty. Thank you. And I just told her earlier that I was wearing her magic bomb right now. Can you give the audience a couple tips on how to use the magic bond just going off on a beauty tangent for one second? Yeah. I love specifics on beauty. Cash is, I even put a magic bomb on cash when he has his dry lips.

Oh, I'm going to do that when you're asleep. And when we're in the car and I'm like, babe, it's like, a little, little crusty. A little crusty over there. Yeah, so this is a great balm. It's something you can put on your lips, you can put on your dry cuticles.

I put it on the high points of my cheeks down the bridge of my nose. I put it on my girls as well. It's just like a great everything bomb and you just keep it. It's nice in your purse. It kind of fits in any pocket in any purse

and you're good to go. Yeah, guys, this is. is one of my favorites. You have to check it out. It's called Magic Bomb. Yeah. It's really, really good. I want to get into the detergent story. Okay. And how you were allergic to detergent. Can you tell the audience a little bit about that and how that was, I feel like you were, that's sort of the basis of the idea of honest, right? Yeah. So I had pretty much kicked a lot of my asthma and allergy related problems. By the time I was 12 or 13, I dramatically changed the way that I ate. And also because I was financially independent because I was working, full-time working as an actress at that time,

I can then choose what I wanted to bring in my zone. So basically anything that had a strong scent, I didn't use. So I would buy alternative, you know, cleaning products, personal care products, all of that. And then I became a vegan for a few years, cut out dairy. My health changed dramatically. And then from then on, like, I just didn't even really remember having asthma attacks, like, all the time, like I did when I was a kid, until I was pregnant. And when I was pregnant, I asked my mom, you know, as you do, what should I use? Like, I'm so confused.

Like, can I just wash? I got all these clothes from my baby shower. And I was like, can I just wash this and the whatever detergent that I use? And she was like, it was fragrance free and, you know, all the thing. And she was like, no, you have to use this other one that's for babies. And I'm like, oh, okay, why? She's like, because it makes the baby's clothes soft. Babies clothes need to be soft.

And I was like, okay. So I used it, and the detergent got in my hands, and I got a rash where the detergent was on my hands. And as I was folding the laundry, I had like this prickly, red itchy rash. And I was sneezing a lot. And I was like, Mom, there's no way this is safe for babies. Like, I'm allergic to this. And she's like, well, that's a detergent that I used on you when you were a baby and you were fine.

And I'm like, no, I wasn't. I was actually really safe. But she was like, you're just, I'm like, this is crazy. Like, you're making me sick. Like, how dare you recommend this? And she was like, you're hysterical, you're hormonal. And I'm hanging up until you're ready to be nice to me. And I was like, I'm going to Google what's in this stuff.

So then I went and I googled what could be in this. thing that I could have had this reaction to. And it was the first time I really looked at ingredients and the correlation that certain ingredients can have on your health. Detergent that my mom used on me very well could have been a totally different detergent because companies can change their ingredients. They don't have to say, hey, this is a totally different thing. It's all under the same brand. So you assume you're getting the same thing. But to cut costs and to improve your margin, A lot of companies use more synthetic and cheaper ingredients to get their formulas down to a cheaper price. We got to check our detergent.

But that's in everything, right? That's in beauty products. It's in personal care products. It's in cleaning products. Even on, I was like, did this research and I found this website called Healthy Child, Healthy World. And so I was then like, what do I buy? I was like learning all this stuff, right? Parabins and Thales and Thalids and synthetic fragrances and how it like messes.

messes up the way that your body develops. Words you don't even know exist. I mean, it was like, telling Cash every day of all this stuff. And I would just throw out like all his stuff. And he would be like, what are you doing? Like, that's my soap. And I'm like, but it's so bad. Yeah, your index has got to go.

And I don't know. I don't know. So I just like throughout everything in the house. And then I started making stuff with like vinegar and like baking soda. And Cash is like, the house stinks. It smells like, like salad dressing. He's like. It was like Easter eggs.

It was just like, everything just stinks. And I was like, oh. So then I was like, there's got to be a brand. There's got to be a company that can do this better. And as I was doing research, it was like, yeah, one company does a detergent really well. This other company does this one shampoo very well. This one other one does this one thing. But there wasn't one company that was like transparent about the ingredients that actually worked and was effective.

Because often when you're getting a natural alternative or a better for you, product. It didn't work. And I was like... Or it didn't work as well. We've experienced that in the deodorant department with Lauren when she switches over to those natural ones. I've been struggling. If anybody out there knows, I'm going on a tangent here, but

we've experienced those things. When you make deodorant. That also smells like Easter eggs. But you have to give yourself also like a solid month for your body to change over... It's been a solid five years. Keep it out. Keep it out. One more month.

One more month. By the way, I have I have a few that I can give you, but you're going to be wet under the arms. That's just what's going to happen. But you don't need to smell funky. So I can help you out in that. I don't mind being wet under the arms. They'll just clean up some of the smell. Yeah.

If I'm being honest, if I can vent you for a minute. Yeah, I hear you. Nobody wants to be funky. Yeah. It's true. Well, you know, it's interesting with the natural products. We have in that gift box in front of you, there's an all natural personal lubricant in there. Cash, you can check that out later.

You'll like it. We created this product, but it's a more premium expensive product. And when I was going through the process, like, why are these ingredients cost more even though they're natural? And basically got back. It's because not many companies use natural ingredients that they're not as an abundance. So it's harder to create products around them. So when you source the raw material, maybe there's like three companies that are using it versus there's 100 companies. You have the scale to make things cheaper for the more synthetic ingredients.

But yeah, but the more people, it's similar to like the organic food movement, the more distribution and the more, I guess, the consumer wants it, the more affordable it becomes. So it was also my mission. Like, I know that my products when we build them, they're going to be more expensive to make. But I still need to have a healthy margin profile to have a sustainable business. Sure. Right? And so, but I can't have it so expensive that people can't afford it. So I'm priced within reach and even like our diapers and wipes.

So we have a diapers and wipes bundle that you can get at honest.com. And if you price compare going to your CVS, Walgreens, Target with other diaper brands and diapers and wipes the same amount, it's, we're price the same. But you don't have to leave your door. And we're the most natural disposable diaper on the market. And we really work. And we have cute design. So early days when you were trying to source all these ingredients, was it difficult? Because honest, it's been established for a long time.

There's two ways to manufacture. One is you partner with a manufacturing partner, and they are in lockstep with you, with your regulatory team, to go and find those raw materials in bulk at the best price. The other one is if you develop in-house, which we have two labs in-house, and we develop our formulas in-house. And then we go and just directly source those raw materials because we know what we need. And then we send the bulk of those raw materials to the manufacturing partner that we've picked to actually assemble the product. And then we have our chemists go and oversee the process of even mixing this and that because the process of mixing and heating things and all of that, that's where things could also fall apart. Yeah. And it changes the formula sometimes, right?

Or it changes the way the ingredients are labeled. Yeah. Well, it changes the stability of the formula it could. And then you need to put it in your package and then you need to do stability testing. So I've learned the hard way. I want to talk about that like nitty gritty, like how I want to go into the nitty gritty with both of your companies. When you guys have your ideas, how quickly do they come to fruition?

Does it take a while? Like did it take two years? Is it a year? Did you both have an idea and know you were looking for a business plan? Or was it something that you just sort of like fell into and decided, oh, I'm going to transfer from acting into business? Or was it like a conscious decision? It was very conscious and it was impossible. It took a long time.

It took a long, it took three years. Wow. For both three years, both companies? Yeah, about. Yeah. So you had the idea and then it took three years to wrap. Before we had products made and we were able to. Yeah, it does.

Wow. And even now with with a business with a full product development team and it does. team and all of the resources you need. We still spend about a year and a half on every new product we release. And I think a lot of that is because you're trying to solve a problem. You're not just creating product for the sake of creating product. And so when you're trying to improve something or change the way something is done, I think that by, you know, just naturally it's going to take a little bit longer.

You're both not just slapping a label on something. It's not white labeled. You're creating yourself, which is probably why it took so long. So why you're both developing these products, were you guys acting? simultaneously or was it separate? Well, he's never been an actor. Oh, I thought you were in the Fantastic Four. No.

I won't the scenes in it. Oh, I thought you were in it. No, no, no. No, I've never been an actor. Oh. No. No acting at all. No.

Never? I would be terrible. No. Really? Yeah. His dad was an actor. My dad was an actor. He is an active actor.

And he was a, yeah, exactly. My dad is an actor. And he was a basketball player at UCLA. Wow. And that taught me a lot. I wanted to be behind the camera. I wanted to be more on the business side of entertainment initially. I wanted to be a producer. I just looked at that as like a career path that actually had longevity. When I was growing up,

my dad was on a really big hit show in the 80s and early 90s. And then, you know, when that went away, I saw his career kind of taper off a bit. And I realized how hard it must be to just to grow old in that business. And so for me, it was always like, I want something a little bit more stable and I'm a bit more conservative, I guess. What a fantastic partner, though, for you, for what you do. He saw his dad, and so he was able, I'm guessing, to help you as a teammate transition from acting to business. Yeah, I mean, I think what's nice about having a partner that understands the business but isn't competitive with you in the business is that you, he understands what it takes to do it because, like, I'm working 16 hours a day. It's like, it's not glamorous.

it's like pretty intense. And you are on all the time because everyone's so sensitive to the people who are in front of the camera. So every interaction you have with everyone from the people who are in transpos to the office staff, to the camera folks, to the catering and crap. Like everyone's so sensitive to you that you always have to be this person. Although the one part of the business that I would say that I don't fully understand is that there's no way hooking up with someone else is not fun.

Like, and so she's always like, oh, there's so many people around. There's a director there. There's, I'm like, there's, but you're still having fun. That dude's a stud. Like, there's no way you're not going to like hooking up with him. She's like, oh, it was gross. I'm like, no way. It's disgusting. I would be an actor just to have

that moment, right? I guess it's the difference between me and you. Men and women. It's just like, it's disgusting most of the time because they're, usually a stranger and you're just like, oh my gosh. Even more fun, no way. No strings attached.

Well, I guess besides like a massive contract. You're getting a ton of money. That sounds like you're autoagraphing in college. Yeah. I mean, I think Pierce Brosnan and Bruce Willis are very attractive gentlemen. Yes. Yes. But like, you know, that's like weird. It's weird.

Well, that one may have been a little weird. Two. Or both of those. So what are you talking about? I don't know. I mean, he's just, it's like so aggressive. So obviously. Well, it's interesting to talk about because I think like from our like, I think I'm like,

that sounds pretty good. I mean, I'm a straight man, but Pierce Bronson, Bruce Willis. Like, oh, maybe. Yeah. Cool. It's not. It's just all. It's just not when you're choosing to want to be with someone in that way and be,

and it's very intimate, like, like you're breathing on someone. And it's like it's all there. And, you know, you're smelling the skin. And it's like there. You want to choose who you're doing that with. And you got to really kind of like pretend. I would have to have a shot of chula. I do have to.

And I'm going to say I'm unprofessional 100% because I feel like really good entertainment. Have you ever heard Howard Stern talk about this? Have you heard him talk about like when he did his movie private parts of your turn? Like sex scenes? He was saying he was all riled up. turned on like fully fully in and um Howard Howard and he was saying like I don't understand how male actors don't how this doesn't happen I mean what do you I don't know how what do you

supposed to do if you're with you know one of the most beautiful women on the planet and you're in you're in in these type of scenes how do you have to just disconnect completely but also be in the moment yeah I mean you're also like doing it for 16 hours 15 hours that's how long those scenes take? Yeah. Because you're shooting, sometimes it's days. I'm not that much of a man. I'm just saying like, but it's like days and days of the same thing and you have to recreate that moment every time and recreate the peak of your intimacy and what that thing that they want to capture and they need it from this angle and that angle and this angle and this angle and this angle and that ain't. And it just like... I don't feel bad for you. It's anyway, I'm just saying...

16 hours is a long day, though. That is. You know, where... I have a lot of break For you with everyone in your face, probably the makeup artist and the hair and the touching and the case of the way, everyone's right here. Yeah, that's a lot. Nothing about it is alone. No, I mean, it's just, come on. I know it's not intimate. I'm not saying it's intimate. Having people in your energy space. Yes. You know, in your bubble. What was, this while we're here, what is your favorite part of, about acting and what is your least favorite part? Maybe we've already just touched on the least favorite. What's, what's, Like when you become such an entrepreneur and business mogul, but when you think about acting, what really sparks joy here? I would say the vulnerability of not knowing. I love to control the outcome. I'm a goal-oriented person,

and I probably micromanage a lot in my life. And so it's kind of the only time I'm forced to not be me, and I get to just be vulnerable and be open. and be free. What is my least favorite part of it is probably it's still a pretty sexist industry and it's still pretty racist. And you feel that and people just can't get over the hurdle that like the world is diverse and women are intelligent and they're not just this thing.

And we're not just things that you can like put. in this one bucket or see this one way and we're allowed we're allowed to be more than that and that's still like such a huge struggle and fight and they feel like if they have one person of color then they've done they've like checked it off

but you're like but it should be like you shouldn't even put a label on someone needing to be this color it should just be best person for the job period done I think being married to an actor and seeing kind of for me

one of the most frustrating things for her would be that, like she said, she loves to, you know, manage her outcome. She's goal-oriented and she likes to, you know, control situations. But in acting, when you're filming a movie, you're so far removed from what that final product is going to actually look like and feel like and be. It all depends on, you know, that part is made in the edit room. And so not knowing what the outcome is going to be, not knowing if they're going to take your best take. or they're going to use your best take in the actual film or is that whole scene going to end up on the floor?

And so just that the surprise isn't always good when you go actually watch that final cut and you're like, damn, I thought, you know, they didn't use my best takes there. They didn't, or they cut me into a character that I didn't think I was playing. I think that that can probably be extremely frustrating. Yeah, it is.

How different is being a business owner from acting? I mean, it couldn't be much. more different. What's harder? Business 100% because it's like your your child. It's also like your identity and I care about it so deeply. I care about the people I care that are that are actually helping bring this dream to life every day and putting in their sweat and their and their creativity and everything else that you put into building something. I care so much about the consumer and them bringing us into their home and you can't control, you know, things. There's, things are just going to happen on both sides, you know. And, and I just, I really do

have the best of intentions. And sometimes you don't always have everything going exactly how you want it to go. And, uh, and then also being able to set the vision to stay aspirational and and progressive and moving things forward because, you know, the companies that are out there dominating the beauty industry, the personal care industry, and consumer products, packaged goods in general, a lot of those businesses have been around for hundreds of years. And it's like there's room for a little disruptive company to come in and do something different. They'll still dominate, but maybe we can influence their practices in a positive way. Quick break here.

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We talk about this from our perspective a lot on the show. But in my opinion, entrepreneurship is extremely glamorized, especially in the 2019 world. I think a lot of people think it's a lot easier than it is. And it's a lot and it's a happy life. as somebody who's speaking personally it's pretty much I wake up every day I'm like okay what kind of fire or problem am I going to have to deal with today like it's pretty much 90% of my day you don't wake up at three or four o'clock and have that two hour like writing down everything that's running through your head

in the morning she's saying yeah yeah no well I was saying it's like it's so glamorized there's a lot of young people and say okay I'm going to run a business and they want to jump into and I deal with that a lot in my role and I'm sure you've seen it what would you tell young people that are thinking about jumping into business, creating their own brand, starting a product line, whatever it may be, basically just covering entrepreneurship and talking a little bit, pulling the curtain back and talking about the difficulties. Because if someone looks at both of your lives, says, okay, great careers, great family, great marriage, great companies, and they don't necessarily, I want to kind of get into

the struggles here a little bit. Well, I think everyone likes to look at the final product, but they don't see what it took to get there. And I think it's always easy, like I said, to look sideways and to think like, oh, they look like they have the grass is greener, right? They look like they got it all together. But you have no idea what that journey was. We were saying we work on our marriage. It's not easy to wake up next to the same person every day.

You're telling me. But we're chosen family, right? And we made a commitment. We made a commitment to our kids, to our family. We'll always be family. So we're going to like figure it out. Yeah. And I would say, you know, what gets reported on, not necessarily with honest or with, not with honest, but you read a lot about those unicorn businesses.

You read a lot about those companies that go out and raise a ton of money and they get valued at billions of dollars. And in two years, you know, it's worth a billion dollars. And because that's what gets reported on so often, it's easy to think that if you don't do that, then you're failing. And what I would give, what advice I would give is slow and steady wins the race and be patient with growth, you know, be patient with team expansion. You know, be patient with it. If you look at those legacy businesses like Jessica was referring to a minute ago in the beauty or CPG world, and the fact that they took them decades and, you know, half a century. To get their supply chain and operations and their consumer insights and distribution. I mean, it takes time for all of that.

Stuff doesn't happen overnight. And so, yeah, to not be dissuaded by that and to be patient with it and to, you know, really. And be profitable. If you can, if you're like jump off, if you can be figure out how to be profitable from day one, then you'll always be able to control your own destiny. And that's something I've always admired about with Cash Belt from day one. He was profitable. And they've always been able to really just kind of.

of like sit in the driver's seat and they're comfortable with slowing down the growth in order to build their internal infrastructure, right? And then they can ramp up the growth again because they know how to do that. But that's so nice. What a luxury to be able to do that. I think my advice for entrepreneurs, I think they need grit and humility. I agree. How have you guys both leverage social media and maybe influencers with both your companies? Is there, is it? Is there, Is there something that you, you know, is it press box? Is it influencer marketing? What have you guys done with social media?

A great, a great, a great, a great, V-Day surprise. I love that. You have the best V-Day surprise with the cookie and the socks and the balloon. Yes, I love engaging with influencers. And, you know, one of the things that I always try to do is I try to find the partnerships of the relationships that aren't just purely on the surface. And I look for people that actually really respond to the product. And those are the people that I choose to engage with.

You know, I never ask for people to post unless it's something that you feel compelled to do. We don't do any paid, you know, influencer stuff. And so it's really up to them if they want to post. And I think that because of that, there's an authenticity behind it, that there's a real, you know, appreciation of whether it's a gift I've sent them or that we've sent them or products that they've bought that they love. and that's what compels them to post. So for us, it's been really organic and fruitful. Yeah, and Cash does have the benefit of being really close friends

with lots of very big influencers and having genuine relationships with them. So not everyone can use that strategy. I didn't grow up in L.A. and I don't have those same types of relationships with tight relationships. like he has with folks, but I too reach out to my home girls, my friends, and I just like, when I'm excited about a new product, I want them to have it,

and I want it to be like an unboxing, like a present. And so that's kind of how I think about it with my friends, and that's sort of like that high-end sort of like influencer vibe. And they're really just women. that I respect and that I and we have like we go to dinner and we like hang out like we're actual friends and so we lean on our friendships um but uh mine aren't as as um the kids are like the biggest in all the land when honest was first starting out it was really cool because you could look at social and you could look at their Twitter feed or their Facebook page and we would know

four or five months before somebody announced that they were pregnant because they would start following honest on Twitter or they would start following. Oh my God, that's hysterical. And so we were like, I bet you this person's can, you know, pregnant. And so it gave Jessica, I guess it gave them a little bit of a leg up where they could then start engaging with those influencers early enough in the process where it was genuine and it was real. And so. Yeah, then, then, yeah, the micro-influencer strategy is really around, you know, honing in on the things that matter to the person and then aligning our brand. with people who care about those values.

And, you know, it's family, it's safety, it's clean, it's transparency, it's honesty, health and wellness. So those pillars, if those matter to you, you're usually part of our, like, tribe. And then we just want to delight you. And ours is junk comfort. So if you care about junk comfort, then we care about it. I really align with that mission, you know. If our audience was to start,

with, and I know this is going to be hard with one of your products, what would you tell them each to start with? Like, which pair of socks would you tell them to start with the underwear, the socks, is there a color? And let's go beauty. Which beauty product would you start with? I would say the mascara. Oh, okay.

Are you wearing it? Yeah. Yeah. Okay. I'm wearing it. And for baby or personal care products, if you're going to put all of that, mush that up, I would say our lotion.

And I would say you should start with. with a pair of our black socks. Okay. I know we're talking about us all whiteout socks. Whatever I'm wearing here, there's the brightest underwear everywhere. It's comfortable. I'm not kidding. We have, they're very comfortable.

The super fit underwear. They're cool breeze as well. That fabric is like air conditioning for your junk. And so we really do, that is our hero product. That's our best seller that builds loyalty. Our blackout whiteout program is just our multi-pack of black and white socks, which by far are the best sellers. We have a give-back component associated with that program,

and so we've donated close to 5 million pairs of socks in the last two years to the homeless. Wow. And they're exceptionally comfortable, they're really functional, and they're just generic black. You know, they're not generic, but they're black and white. They're basics. And so I think that, you know, prints and patterns aren't for everybody.

And so, you know, we do offer just those core colors. And so I would probably, it's kind of like our gateway drug, I would say. Okay. With everything going on, businesses, kids, a lot of kids, talk about that little bit. So many kids. A lot of kids. All the things going on. And I know now you're doing another show.

How do you do to find time for health and wellness and staying in shape? Yeah, we have to talk about your health and fitness. Because you guys are both in great shape. We got to talk about that because our audience definitely wants to hear how you guys stay in great shape. No more kids, though. I'm giving free vasectomies on Father's Day if anybody wants to come. By the way, you need to give your son. Self-free vasectomy.

I've been trying to get him to get that one for a while. You've got to be sure, though. My dad, my mom made my dad get one, and then she decided to reverse and then had to get it again. Oh, no. And he was pissed. I understandably. Your poor dad. No.

You've got to be sure. Health and wellness. Go for it. I'm very sure about that one. Health and wellness. I, yeah, I've known Kelly Leveck for a while. I was feeling overtired. stressed out. I couldn't like shed that like 10 pounds thing. Everything just wasn't fitting right.

But I wasn't like eating a lot. And so I didn't understand what was going on. And she just educated me on like healthy fats and whole foods and having as much plant paste as possible and don't mix your carbs and your proteins and keep your sugars also isolated. And she just like taught me how to combine food and then start your day with this kind of thing and then you're allowed caffeine but if you I was like easily doing eight shots of espresso a day. Damn. Wow. And she was like, you know, and I was still tired and she was like your adrenals are spent and

you know, she was like teaching me all this stuff that I was like what's happening. And she just like just helped me kind of figure out slow steps like how to how to take my food and how that is your fuel and to be very considerate about that instead of just not thinking about it and it's just being kind of like it's just there. So just being thoughtful. And then the other thing,

and she has a book called Be Well, Be Well, or Be Well, but Bodybook. She's been on here a couple times. We love Kelly. She's great. And she has her like, shake in the morning, you know, just like just educating me. Also, like I thought I had to have like a no fat

diet and she's like do you know everything that's no fat has so much sugar and it's so processed and da-da-da-da-da-da and i was like you're right and it just changed my whole thing um so right now i'm doing vegan for breakfast all the way basically up until dinner what's in your fab smoothie yeah is it fab four yeah so i'm not doing protein in it i'm doing it's pear lemon apple cucumber celery blueberries, ginger, turmeric, kale, and spinach. Oh, my God. How do you remember that? You know what?

But it's buying all the produce and just having it on hand to grab. And rinsing it, cutting it, and doing Ziploc bags for each day. Oh, that's so smart. And then you're just throwing the whole thing in the blender. That is genius. Pears don't get enough love. Pears don't get enough love. Do you know what?

There's nothing better than a solid pear. Our son loves. Our son loves pears. A good pair in season. Yes. And then there, but like an overrides. The type pairs awful. No, it's like a rock.

Or the squishy. Don't give him too many pairs, though, because you never know. You don't want another poop story. Oh, is that what it's from? Maybe. It could be. Wow. Maybe it's the pairs.

That boy. There were whole blueberries in that poo. I was so mad. I was so mad about it. I'm not a good, like, I can't get down with that. Like, I can change a diaper, but when it's, like, in the tub. Yeah, it's difficult. It's so awful.

It's like when they throw up on me. Like, every time I'm like, Oh, God. I care. My friend's girlfriend just came to his house and the dog, no, my friend's girlfriend's dog came to his house and he has a Roomba and the dog shit on the floor. And then they left and the Roomba went around and spread it all over the place. That sounds like my nightmare.

I was like, that, that'd be it. That'd be done. Buy Roomba or buy dog? No, by Roomba, right? But now Roomba's never going to sponsor this show. No, no, never, never, never. Cash, what about your diet, exercise, wellness? I don't, you know, I don't.

You know, I don't like work. You were working out for me. You're like, Michael, you're just natural. Michael works out once and this is his weight. Yeah, you look great. Thank you. Works out once. I'm not a huge fan of working out.

We need to get back into it. I would like to get back into it. We both need to start doing it again. I just, I couldn't fit it into my schedule when I was doing the show. It was just way too hard. And then I got sick. And so I was like every excuse, I need to work out every day. I feel better.

You do too. I have to do it to just level set. We would feel better. I was a real grump this last couple of weeks. I got in trouble. I call him cantankerous. Because I let it go and then it just built up. You gotta work out.

I have to do something. Not even so much for the fitness. It takes the edge off. I'm too much as it is. I'm pretty calm right now. I haven't had a lot. I think it's because I got up and did it. If I done, I'm like,

you're wired. What is a book, a resource, or a podcast that you would recommend to our audience? What is your audience? What's the demographic? Like what are the... Millennial, probably. But millennial, like usually it's...

Young hustlers. Looking to keep improving, doing different things, pushing the boundaries. Okay. They're very curious. Very curious. American greed. Oh, what's that? It's a terrible show that's on like CNBC or something.

But it just shows you like all the really smart people out there that just decided to push it too far. Oh, I want to watch that. That sounds really good. where if they just would have kept it legit, they probably would have been just as successful, but they decided to cut some corners and break some laws and they got caught. And I just love that because it just, there is no shortcut, right? And it's the same smart people that could have built something amazing. Yeah.

And if they only just had integrity, they could have actually done something positive and maybe even change the world and in their own little way. Because I'm big on not being jealous of other people's success. and I think that the only thing that would drive you to really to commit fraud or to commit those kind of crimes is like somebody who's trying to get there quicker. And I think that if you're just patient with it and you're on your path, you'll find your pot of gold, so to speak. You're a pretty confident, dude. Yeah, you are.

You are. Thank you. I'm pretty confident guy. I mean, walk up to Jessica Alba, you know? Yeah. I think it's cool, man. Thank you. But he's not a, but he doesn't have like an ego.

No, it's warm. He's like a hugger. Yeah, it's warm. What do they say about compelling people? They say they have strength and warmth. Strength and warmth. So warmth meaning, like the way they define it is warmth meaning that you do things, but not just for the benefit of yourself, but for the benefit of others.

And strength meaning that when you say you're going to do something, the people actually believe that not only will you do it, but you have the ability to do it. So you're going to change diapers because you said in this podcast that you were going to change all the diapers. But they say most people either have one or the other, and it's rare to have both. Oh, that's cool. Okay. Your recommendation. Yes.

There's a TED Talk series called by Adam Grant called Work Life. Okay. It's Work Life by Adam Grant. It's great. And he's an organizational psychologist. So he basically goes into many different organizations. And he gets up underneath the psychology of how it operates and what works and what doesn't and outliers. And it's just like it's really interesting because then you can kind of understand where you fit in the context.

of your organization, whether you're building something and you're at a startup, or whether you're inside of someone else's, you know, organization, company, whatever. So I really, I think that one's a really good one. Ray Dalio's TED Talk. Ray Dalio. I've only heard Ray Dalio on Tony Robbins. I got to listen to his TED Talk. His TED Talk is incredible.

This is about the radical trend. I don't know if it was called. It's the principles. Principles. I love him. Did Adam Grant write that book, the originals? Incredible. Did he write that book?

Am I thinking of somebody different? He probably did. He co-writes with a lot of folks. Pimp yourself out. For the four people that don't know where you are, who you are. Yeah, for the four people. Oh, like socials? Yeah, give us all your socials.

It's just my name. Jessica Alba. And then at Honest, right? Her name is Jessica Warren, just so we're clear. Yeah, my real name is Jessica Warren because it's like, it's nice that I can have something that's private. We're just like our family and we can have all the same last name. More does the same thing you mean.

At Jessica Alba. Yeah, at Jessica Alba on Instagram, on Facebook and Twitter. And then at Honest Beauty, Honest underscore beauty. And then if you have a babe or you're thinking of having a family, at Honest. There it is. At Cash Warren. I think there's an underscore in there. Yes, there is.

At Cash underscore. And he has a good Spotify. Warren. As well. And then. Mine might be better. And at pair of themes. I love it.

Yeah. Very cute. Thank you guys for doing this. Thank you for having us. Thank you for having us. This is incredible. Really cool. What a fun episode.

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