The Bossticks - Laura Modi Founder Of Bobbie Breaks Down European vs. American Standards & Why Parents NEED To Know What's In Their Baby Formula

Episode Date: March 28, 2025

#823: Join us as we sit down with Laura Modi – Co-Founder & CEO of Bobbie, the mom-founded & led infant feeding company that has become the third-largest fully integrated infant formula manufacturer in the US! Designed to mirror breast milk, Bobbie is an organic baby formula crafted with intentional ingredients & simple recipes to support healthy infant growth – all while working to break the stigma surrounding formula feeding. In this episode, Laura unpacks the truth about high-quality infant formula, breaks down the difference between US & EU standards, advocates for greater acceptance for diverse feeding choices, & gets real about the societal pressures parents face when navigating formula feeding.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Bobbie click HERE   To connect with Laura Modi click HERE    To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes.   To purchase Bobbie, use code SKINNY at hibobbie.com/skinny for 20% off the first three months of a Bobbie infant formula subscription.   This episode is sponsored by The Skinny Confidential   Optimize your daily beauty routine. Shop The Skinny Confidential Mouth Tape at shoptheskinnyconfidential.com.   This episode is sponsored by FORA Travel   Visit foratravel.com/skinny and let them know you came from SKINNY to learn what it means to travel, upgraded. This episode is sponsored by LMNT   Get yours at DrinkLMNT.com/SKINNY.   This episode is sponsored by Noom   Start your GLP-1 journey today at Noom.com.   This episode is sponsored by Cymbiotika    Go to Cymbiotika.com/TSC for 20% off + free shipping.  Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

Join us today because we are sitting down with Laura Modi. She is the co-founder and CEO of Bobby. You may have heard of it. It's the mom-founded infant feeding company. It has become the third largest fully integrated infant formula manufacturer in the U.S. I have wanted to have a conversation about infant formula for as long as I can remember. And this conversation does not disappoint. Laura is a mother of four, which is wild. And she created Bobby to mere breast milk, which is really different. It's an organic baby form. You guys are going to hear about how she crafted it. Everything is intentional. And it's really cool to hear how she unpacks the truth about formula and how she thinks about high-quality infant formula. We're going to break down the difference between U.S. and EU standards. And we're going to get really deep in to the specifics of this topic.

Let's welcome the co-founder and CEO of Bobby to the show. This is the skinny confidential, him and her. I figured I would start this episode with telling you what happened last night and getting your opinion because you have four kids. My husband, after I have struggled with heartburn, like every single day of every single pregnancy, because my kids decide to come out with hair. That's my theory. Came to me last night and as I'm like laying in bed with like a wedge and a step under my, under my knees and like, you know, the whole setup. I don't even know what you're talking about. Says to me,

I have the worst heartburn. I looked at him. You can't even, I didn't even say anything. You doesn't even know I was mad. I was like, he's like, you know, I've never had it before. My heartburn is just so bad. Oh, no. I have like, anti, like, digestive bitters.

Like, can you even handle that? No, I over did the sylium husk. pain is so annoying. It's so annoying. Oh, my back. Oh, mine too. Mine too. I honestly, I'm like, should I become a lesbian?

It's that annoying. Oh, okay. Yeah, that's where I'm at right now. I looked at him. I'm like, I thought he's joking. No, I overdid the cillium husk because we just had a... Fuck. We had our friends on the show and they're like, listen, Michael, you should have

a cillium huss before you go to bed at night. And I was taking the dose that it says, on the bottle. I didn't realize, and I went into AI today, and I was like, what's going on? Like, why do I have this heartburn? And it says you have to work your way up one teaspoon at a time. And I was like, oh, I just went the full dose. So you turned to your pregnant wife. I complained about your heartburn. My first pregnancy at 10 months pregnant, he told me his hair hurt. Where? Anyway, what is your husband do by your fourth baby? Does he finally get it? He finally gets it, but I think I've also gotten it. I've come to the conclusion that there's

certain things they will understand, they will support with, and there's certain things they want. I don't know if I like that conclusion. I know, I know, but we are strong. I know, and I want an army of kids. So I've just, I've concluded that I am just superior. How many is an army? Yeah, well, that's, I mean, that's obvious, no offense. What's an army? Yeah, what's an army? I don't know. I would love another one or two. I think it's six. You think? I'm really intuitive right now because I'm pregnant. I think you're going have six kids. Now that we talked to, this is on me. Yeah, you think I'm having six. Okay. Now that we've talked a little bit before the show started, I was like, oh man, four. But for sure, I think five,

and maybe even now six. To her. You think she's going to have that. Yeah. I am so happy that I will be at home by the time my husband gets to hear this, because if he hears that we are having any more than four children, it's over. I don't know. Don't they start to take care of each other? I mean, we were just talking about it. Yes, but they drown you or they drain your your bank account. I mean, the cost of them is just obscene. Yeah, they do. Drain your bank account. Well, it's a good thing you're going to build a multi-billion dollar formula.

I think you'll be okay, though. I think you'll be okay. I think you can have six. If I'm really being intuitive, I feel like you can have six. I know. I know I secretly really want a few more. Welcome to the show. Thank you.

Give us a little bit of background on you pre-Bobby. And I'm talking pre-7 years ago before any preparations. What were you like? What was your life like? Okay, originally from Ireland. So I grew up in the West Coast of Ireland, eldest of five from an entrepreneurial family, always thought I would stay back home. And I got a job at Google out in America. And I thought, oh, that's so glamorous. I'm going to move to California and I'll be there for a year. And I did. And then I found myself there for four years. And then I moved to Airbnb, where I led host operations. in hospitality. And six years into Airbnb, I met my husband. And I suppose now you could say I'm never leaving. So pre-Bobby, I was consuming everything about being American. I was in the tech industry and I never thought things would change, honestly. So when did you see white space

in this market? Why this market? I always kick off by saying like I genuinely never. got into thinking I would start a powder of milk business. Like there's no, there's no attachment wanting to get into this. But I have my first daughter. I had Mary and I, as an Irish Catholic woman, my grandmother had 13 children and breastfed all of them, 13 kids. And wait for it. Here's the best part. At one point, she had six children under the age of four. Do not tell me she was breastfeeding all of them. Breastfed all of them. No, like all four of them or all four of them at once? I mean, all six of them at once? I don't know if it was all at once.

She didn't even know what was going. She didn't even know what they did. They were twins? Twins, twins, single, single. And then after she had that six, she went on and had seven more. She's an idol in so many different ways.

She should be studied. She should be studied. In a museum. She's incredible. Sadly, she died at 44. Her teen children and died at 44. I mean, we could spend an entire podcast just talking about her. She died because her husband was complaining probably.

Probably, yeah, yeah, yeah. My heart hurts even more today, actually. Can you imagine 13 with this? 13 children. 13 children. Okay, so imagine this. I grew up in a world where the idea of breastfeeding was just assumed. Right.

Part of my heritage, my blood was just, you should be able to do this. It's natural, it's beautiful, women should be able to do it. So I didn't question it. I just went into motherhood just assuming, like, I love this child, I'll breastfeed, the skies would open up. It's going to be beautiful. All of that jazz. And then I had her. And five days into breastfeeding her, I got mastitis. Oh, it hurts so bad. I heard. How bad did you hurt too? Do you know a little? Yeah. Do you know. Do your nipples feel like it? Do you feel a little tinge? It's going to be okay? My head hurts when I hear about it.

Okay. So anyone listening, you know mastitis. It's an infection of the nipple. Lister's blood, swelling. I had a fever and I just felt like such a failure and I was told by a lactation consultant they were like, you have to feed your baby. It's not happening right now. You need to go get formula. And I actually vividly remember thinking like formula isn't, isn't a word or an idea I'd ever even considered leading up to having this baby. So it was around 11 p.m. at night. I found myself in a pharmacy, fever, crying baby and I'm standing in the middle aisle of a pharmacy choosing a product that felt like the complete opposite to food. On one side, you've got diapers.

On the other side, you've got cat food. And then I have to ring, you know, that little shame bell? We have to ring the bell and they have to come unlock it. Yeah. Everything about it felt wrong. From the experience to the guilt and the judgment. And then I turn around the back of the can and I start reading the ingredients. And look, I was into my health in some way.

But when I started reading the ingredients, I was like, this is crazy. I've now spent, what, 9. 10 months being extremely healthy to have this child. And the first food I am about to give her has ingredients like corn syrup in it. And then other ingredients that I could barely articulate. Oh my God. There's corn syrup in some? Well, there was back then. Okay. And over the years, there's been a lot of evolution to change that. But I can't describe the like the visceral feeling of going everything about this is wrong. We live in a world where every granola bar on the shelf has changed. every other food that we are consuming as adults has changed because science has evolved.

But the food I'm buying my child, the most vulnerable, precious thing in my life, has ingredients like corn syrup in it? What are we doing? This is crazy. So that was the impetus. And the question I always get is, well, did you leave the pharmacy and you thought, aha, I'm going to go start a formula company? Of course I didn't. I'm like, you know, 40 pounds overweight. I'm a shell of a human. I'm like, who am I? Identity crisis. But I found myself going into what they called a crazy researcher mom journey. And I became besotted with studying everything you could about infant formula. This was before AI.

Like I'm going deep on Google in the middle of the night. Why are they choosing certain ingredients? Why is it manufactured a certain way? Why does the US only have two companies, two formulas, that feed over 90% of babies in this country? Why is it that the same formula I myself had as a child? is the same formula I'm buying my baby almost 35 years later. It's crazy. So anyway, that research journey essentially led me to saying, I'm going to do something better. So when you were

standing in there and you had to ring the bell, did you get a formula or what did you do? I did. That would give me so much anxiety because it's like you have to because you had mastitis. Yes. So you just had to just do what you had to do. I had to feed my baby. Yeah. Of course. And it was that feeling of I have failed. I have failed the first task I've been given as a mother to feed my child. I have failed. I have failed her. I had failed myself.

And here I was being lied to by society because society had told me over and over and over again, maybe subliminally, that you should do this. Oh, and by the way, every woman can do this. And it's easy. And also second best isn't even an option because breast is best. And if you can't do that, you should find another way to try and do it. Like there wasn't the path for doing something else just wasn't available to me eight years ago. This is my thing with breastfeeding.

When people ask me if I'm breastfeeding at this moment in my pregnancy, I'm like, I don't know. I don't know. Maybe we'll have to see. What if I get mastitis? What if I can't? What if the baby? Like, I don't think it needs to be this like absolute thing. My answer is like, I'm going to try, but like, I'm not going to put so much.

It's so much pressure. I can't believe it. And it's like when I do a Q&A, that's like the most question that I get. Yeah. And here's another thing. After, and you describe this, your body has been essentially like trashed. If you've had a vaginal birth, like, you're like destroyed. You said you're 40 pounds, 60 pounds overweight.

If you've had a C-section, you have a huge scar. and then then you breastfeed and that's another entity of your body that like gets destroyed. But if you add mastitis on it, I mean, it's just like your body's done. Like I hate to like your body's like, I think that's your body telling you like enough. So the theory that you like then have to breast, my friend breastfed through mastitis, which is like I don't even know. I can't even imagine. It's just like every facet of your body in whole is like. It's like that.

Traumatized. Yeah, it's traumatized. Yeah. And that trauma also lives with people for a very long time. And we meet people who have teenagers and adults themselves, and they can recall their feeding journey 20 years earlier. Yeah. And the judgment that they felt. And sometimes that judgment is also, like, it's personal, it's internal.

It's not like everyone around you is judging you. But you feel it. Like that is, what you just said actually resonates so much. that question, how is breastfeeding going, or are you breastfeeding? We are all just conditioned to ask that. Your friend goes and has a baby and then you walk over, you go visit the baby, and the first question you ask is, how is breastfeeding going? It's kind of a lazy question. It is a lazy question. I got to let everyone know. You've got to be a little more creative after the baby. It's kind of a, it's kind of like a question that you're just not thinking, like.

It's leading. Yeah, there's an undertone. I feel like we should just get rid of the question. Like how is feeding going gives you the option? It gives you choice. Yes. How is speeding going? We've got to change the question. Yeah. Yeah. Especially when it comes from a guy.

You don't even know this. What kind of guy's asking that? Guys ask that. No. You know what one guy said to me today? I was like working out and he goes, almost to the home stretch. And I turned to him, I go,

if you had 40 pounds in your balls and you had to hold it for another three months, would you feel like you were in the home stretch? And he's like, oh. Oh my God. The home stretch. I didn't say this. He couldn't even put the fake pregnancy suit on. for two hours. I don't, as a rule, I don't ask any woman at all when they're pregnant about

anything like that. I don't ask times, dates. Well, you did ask me the other day, what was wrong with me? Well, that I asked you even when you're not pregnant. But yeah, I don't think you can win as a man asking those questions. You can't win. You better just keep it silent. Yeah. I know someone in my personal life, a man that said congratulations to a woman. That was my dad. I didn't want to throw him into the bus. And the woman was. And the woman was, was not pregnant. Daddy, you can't ask that. I didn't want to throw him under the bus, but I was like, oh, see, you just

go all of these no-nows. And then I hope you're consuming all of this taking notes. So when you decide to do this brand, this is not just a brand, it's a brand that's being fed to newborns and babies and taught, like, it's a big endeavor. How do you even

start? And for someone who is listening that wants to start a brand, where would you recommend that they start? Okay, just dig into the product. Actually, you mentioned the brands. I start with the brand. This isn't just about the product, the physical product itself. It has to be a high quality product when you talk about the ingredients and the choice of what goes in here.

But the brand has to stand for something so much bigger. And that was so important for me. I wanted to get to a place where people were proud of the formula they were feeding their babies. That if they had it out in their counter and people were coming over, they didn't feel like they had to go hide it. that it was a brand that when they looked at it, they could say, you know what, I am happy to buy swag. We don't see people walking around wearing simulac sweaters, but to be able to get to a place where people are proud about the product, they're feeding their baby seven times a day, that they can want to wear that proudly on their chest? Like, that's the goal.

It was it last year or two years ago, I got a phone call for my chief brand officer, and she said, hey, I want to check in on this. We got a phone call from someone, a customer, and they want to get our logo tattooed on them. That's cool. I was floored. That's cool. That is the aspiration to build something that speaks to someone so much that they want to memorialize that, memorialize that on their arm. It was huge.

Of course we said yes. So they did it. They didn't. Oh, my bicep right now. Ooh, I love that. I'm just going to keep it. So when you sought out to create this, what was like the one, two, three steps that you did? Are you like looking for manufacturer?

Give us the micro level. So I turned my crazy researcher mom journey into essentially the formulation. What is the list of ingredients and the recipe that we want to be able to create? And I wasn't a scientist, but the first thing I had to do was go find the two or three scientists to help make this vision come to life. And it started by putting together what we believed was the global standard recipe out there. Now, to take you back to like the controversy here in the U.S. the last time the FDA meaningfully updated its nutritional standards for infant formula was in the 1980s,

compared to the updates that happen in Europe that happen every three to four years. So I'm sitting here, well, first as a European mother, but I'm raising American kids. I'm looking at this going, why is it that everyone is turning around to a black market it and shipping in powdered milk across the ocean because they're not loving what they're finding on shelf here in the US. It's like, this is crazy. We should be able to create the global standard of infant formula here in the US, source locally in our backyard and be able to produce really high quality infant formula here in the US.

And it's, you know what the hard thing about all of this is? It's actually not rocket science. It's not rocket science at all. I mean, this is food science if you really think about it. So we set out to say, what is the global standard? And then we sourced for almost two years the highest quality ingredients that we could find. Do you like have 10 babies lined up and you do a taste test to make sure they like it? How do you study this? Absolutely.

Okay. Okay. So they call it sensory analysis. And the sensory analysis is making sure that they could, when they tasted, they can keep it down. That the smell doesn't have them gag essentially. Okay. That the texture of it looks good. So you start with just a group of scientists and you do a sensory analysis and then you do small taste testing. And this one the baby was loving.

Yeah. Now, to be fair, infant formula has to mimic breast milk. And all infant formula in many ways has very, very similar outcomes. But certain ingredients can have different textures to it, different smells to it. Does it taste metallicy because there's too much iron? Does it taste too fishy because there's too much DHA? So, yeah, you're basically testing all. all these different ingredients to make sure it goes down. I have to admit, later you guys are

going to taste some. I think she tastes pretty freaking fabulous. Oh my goodness. Like are you drinking it in your cereal? No. Okay. No, I'm not. I'm not going that far. But as far as formula goes, actually, yes, hot chocolate. Oh, you'll have a hot chocolate. Yeah. I mean, it is full of vitamins and minerals. It's pretty great. So here, which kids out of your four got to test this out? Okay, so I say my first child really inspired the idea of doing it. But she was raised on formula I was importing. She was raised on Simulac. She was raised on all different types of formulas. That while I was going on that journey, I was trying to find which one I really loved. The next kid motivated it, Colin. And he got to do all of the taste testing. And then my third kid was fully on it because it already

had gotten the FDA approval. What would you want to tell a mother who's listening about simulac and infamil. What's, tell us like the, the heated topic. I don't, okay, so, and I really mean this, this might sound controversial as the CEO of a particular formula company, but this is a really, really important point.

Put your mom hat on. Forget about that you said. I know you've, I know you've studied it. Yeah. I don't believe any formula is bad. Okay. And I really, really mean that. I don't think every formula is treated equal.

But we cannot, and I really fundamentally believe this. When it comes to how you feed your baby, you are going to have certain access and affordability. And at the end of the day, every formula is designed to be able to mimic breast milk. Now, that doesn't make them all equal, but there's no such thing as a bad formula. Okay, let's say that there's a mom, though, that wants to maybe like wake up to the ingredients of these. What are the, besides corn syrup, what are the things they need to look at? Let's get into a heated ingredient, seed oils. I feel like seed oils is one of those controversial things right now.

Seed oils, and this is like busting the myth on seed oils for a second, seed oils was partly one of the reasons that I started digging into this going like, why does every infant formula have seed oils? And not just every infant formula here in the US, every infant formula globally, even all of the EU formulas. And sometimes there's belief that actually there is some without it, All of them have seed oils. Okay, so it's really important to understand why.

Why are we choosing to put seed oils in? Seed oils actually provide the same fatty acid profile that matches that of breast milk. And it's very hard to find and be able to mimic that fatty acid profile with a mix of anything else. Olive oil wouldn't work? No. Oh, I've looked at avocado oil, coconut oil, olive oil. Mixing them all, doesn't work. The fatty acid profile that you need to get to mimic breast milk has to come from a mix of seed oils.

Now, do I think that there's going to be future science and innovation and an ability to be able to put different oils together, get them approved, do stability tests? Yes, but today, we haven't gotten there yet. But the reason why I wanted to highlight this and how important it is is because there is a lot of controversy around seed oils, but yet a baby's caloric intake, 50% of a baby's caloric intake has to come from fat. and that is double the amount of caloric intake that has to come from an adult's fat, double. And not just because we love chunky babies. I mean, people often go, okay, it's just for chunky babies. It's for their cognitive development. It's for their visual foundation.

It's for overall health. It is essentially the foundation of a child. So I'm underscoring this actually pretty heavily because without having that fatty acid profile, you are not giving your baby what's needed. Unless they're getting breast milk. So you're saying this is the only way, from a formula perspective, this is the only way to mimic that profile is with these ingredients, at least for now. Yeah.

But you ask the question, what do they need to know about Similac versus other formulas? So this is the interesting part of this. Not every formula is treated equal. So I went on this rabbit hole journey to go just because seed oils are needed. How do we make sure that we're getting the best seed oils? And did you know that most seed oils are extracted using bleaching agents, solvents, hexane extraction. And hexane extraction is essentially a, it's like a clear liquid, and it's a very efficient way to extract the oil directly from the seed. It's used in gasoline. It's used, I know,

I know I'm watching the facial expressions, but there's another way to do it. There is a way to extract it in an expeller-pressed way, and that expeller-pressed way doesn't use bleaching agents or solvents, but it is more expensive and it takes a longer time. So because it's more inefficient, most companies are not turning to finding the efficient oil to use in their processed foods. When it comes to baby food, when it comes to making infant formula, it wasn't even a question for me. So we get expeller pressed seed oils. So you can't get around the seed oil if you're going to do a formula. Exactly.

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Out of all your research, what's the craziest thing that you have discovered? I think the craziest thing is the fact that when you turn around to the back of the can and most formulas that look like they have all of the same ingredients, But what I'm realizing is how they are processed, extracted, even down to organic farming practices, are the different levels they use. Every single infant formula is different that way. I'll use like DHA is a great example. Infant formula companies will have that they have DHA on it.

There's a big difference between having two milligrams of DHA versus the EU minimum levels of 20. Very different. able to put label that you have it on there if you have, if you have two versus 20s. You can see, there's no labeling requirements. So because there is no labeling requirements to the exact levels of certain things and even down to the production of them, and we put a lot of work into the sourcing of ingredients, how they are produced, extracted, visiting each of the suppliers, and even down to owning every part of the supply chain and manufacturing piece of it, the thing that I've now gotten to understand is not every company's doing that. They're looking at the can going,

it's the same thing to every other person who's reading this. Why would we take 10 extra steps when you don't even need to label it? Are people nervous that you're disrupting this industry? I hope so. You feel it? Can you feel it yet? You will, I feel like. Well, you know, I think competition overall and you see it everywhere, what we have noticed is in the last eight years,

I picked up a can of formula to feed my daughter eight years ago, and the first ingredient was corn syrup. It's actually very hard to find an infant formula today on shelf that actually uses corn syrup. So you introduce a disruptive brand or you see competition entering. And what we're noticing is those big players today are now realizing that the competition will overtake them if they also don't catch up. So, yeah, I sort of hope there's a little bit of competition. Well, what's interesting is we're seeing like big brands like craft or general mills by smaller brands that have great ingredients. and I notice whenever these brands sell,

everyone online's like, oh, they're going to sell out, they sold out. But actually what I found off air is that the general mills and the craft are keeping the ingredients and the integrity of the ingredients. They want to reach a new customer.

Yeah, they want to reach the new customer, which I think is great. Yes. Thank God. And then fast forward, when our kids are sitting here, hopefully we've seen an entire industry evolve. And to be fair,

the things that we believe are good today are going to be controversial in the future. And you see that kind of like history repeating itself, something that maybe was seen as a gold standard for something. Science evolves to a place where people begin to question it. As you've launched this brand, what have been some pain points for you? Because I know it's not easy what you're doing. It's not easy to scale. What are some challenges that you've had?

Oh, where do we want to go with this? I feel like we have lived a heroin journey every year. What's a heroin journey? The heroin journey, not the hero journey. We are a group of women and moms. I mean, the fight is always on. Okay, do you remember, when was it, 2022, the infant formula shortage?

The infant formula shortage. I mean, it was a national shortage. Oh, yeah, I do remember that. Michael bought so much formula. You did? Oh, my God. They're going to be like, this guy had it. I'm like, what is going on? Listen, I was ahead of the...

Hold on. Did you have a baby then? Yeah. No, no, I just bought it for myself. I remember like 55 cans showed up. I forgot about... Okay, don't know. exactly. There's going to be people that are angry. Michael's a little like panicky Susan sometimes. Listen, I'm on, I'm on top of current events. We had a kid at the time, a young, young kid. And so I got what was needed for like, it's cute. It's you killed the tiger honey. I got like a basically like a few months supply worth of the. A few years. Yes, we still have some. Okay. So Michael contributed to the shortage. I use them now as weight. Michael was the shortage. Okay. So the shortage, I get into an industry that is heavily controversial. It's owned by conglomerates. I mean, I say controversial. I mean, I

I used to tell people, I started an infant formula company and they were looking for the exit. They were like, I don't want to talk to someone who started infant formula. Like, it had that kind of dirty, controversial nature to it. Oh, I know. Oh, my God, I feel like we should even, like, dig into that. Like, it's a very stigmatized and controversial product. Why? Why?

Oh, my God, why? Why? Because there are some very strong opinions that if you are not breastfeeding, you are doing what's second best for your child. I'll bring you back. That's kind of a projection. It is, but the projection is pretty, it's pretty intense. Yeah. I'll never forget pitching a few investors early on with Bobby.

You know, you're walking into one investor pitch after another. You're getting a mix of opinions. Most of the reactions are related to the business model or opinions that they had on how they would build a company or the brand. All very fair. One of the reactions I got that really built my thick skin was after the end of what felt like a very long pitch. I could tell there was a bit of a disgust. He kind of is shrugging.

He had that facial expression over, I'm not going to be investing. This isn't for me. But what I hadn't fully realized was, like, why? What was the reason that he didn't want to get behind this? And at the end of the pitch, he turns and he goes, honestly, I think what you're doing is terrible, women should be breastfeeding.

Oof. My entire motherly fury, and like I was born an activist in that moment. that feeling of, is that really how people believe we need to be feeding our baby? That is the stigma that is being put on women, parents, that there is only one way to do it and that you're not facing the reality, which is the reality of modern parenthood and the society that we're living in, are the fact that the same government who tells you you should be breastfeeding exclusively for six months is the same government who's not giving you the paid leave

to be able to stay at home and do it. I mean, Lauren, the amount of pots that were going through my mind in this moment. And it was in that that I thought, okay, I am entering a space that is controversial. There's a lot of opinions on how one should feed their baby. And I need to have thick skin to do this. But more than that, I need to stand up for the silent majority because the silent majority were like I was a few years before that. I was a shell of a human. I felt embarrassed and guilty.

and I was hiding my infant formula. So in my mind, I was like, what are we going to do as a brand and as a company to stand for the silent majority who are feeling that? There has been over the years a lot of haters. And a lot of those, a lot of that hate has even turned into things like cyberbullying. Like the brand, to the brand or to you? To the brand, to me personally. Me, I have gotten many DMs and direct comments basically saying that the existence of Bobby, the existence of. The formula shouldn't be here.

What you're doing again is terrible. Why does anyone care how anyone feeds their baby? I think it's worth clarifying. No, in this case, we are talking about a man, but I've seen, because I see the messages to her, plenty of women. No, it's more women. It's more women. Bash other women for not feeding this way.

I actually think that's the thing that breaks my heart the most. This is women attacking women. And we're pointing to maybe a checkered past of predatory. infant formula companies and we're saying because of that predatory past we're going to judge what you're doing and you can't judge what i'm doing based on company's actions before i was even born but there is a lot of judgment for just formula existing at all and my tolerance for us has like hit rock bottom i don't have tolerance for it anymore well it's like chinese it's i mean you just get to the point where it's like it's you've experienced stretch it's so much you don't even can't

I don't even care. I don't even care. And also, let parents choose how they want to feed their baby in the way that makes sense for them. Yeah. You're not, it's not an attack on me or Bobby or formula. You are attacking parents' choices. So we have to put an end to it.

The feeding wars have to stop. And I actually, I very strongly believe that if we were able to find more of a bridge, because to speak kindly of those that are frustrated that formulas exist, I believe it's coming from a place. It's coming from a place of wanting more lactation support, more government support. What are we doing to support parents in general? I also agree with that. There should be more of that. But we can't be so reductionist to assume that just because we need more lactation support

means the formula shouldn't exist. They have to coexist. I also think if a mother has a baby and she just decides she doesn't want to breastfeed, that's her prerogative. Maybe there's no reason. Like maybe she just doesn't want to. There's also just assholes that like to stand on a perch and be self-righteous. and act like they're doing something better

because they don't feel as great about their life as they should. Mic drop. Well, I'm just being, I mean, it's like, you know, people, you know, it drives me nuts when people use a way of their living or their life to shame somebody else's way of life. It's like people are doing the best thing. And especially when it comes to the health conversation because this topic comes up on the show all the time,

the reason we do the show is, I mean, you wouldn't be surprised because it's your world. A lot of people just don't have this information. I'll take my parents, for example. They're from a different generation. They grew up in a time when a lot of these foods and ingredients presented themselves for the first time. They didn't know that it was even wrong for you. And so now I'll still have to sit with them and say like, hey, you should maybe switch these ingredients or these cleaning supplies or look at these options. They're not trying to live in an unhealthy way. It's just what they know. And you were talking about economic circumstances earlier. Like a lot of people in certain economic environments just don't even have access to certain kinds of food or ingredients. And so when people are on their high perch screaming about seed oils or organic. A lot of people don't even have that option around them. And so I just think like people should be more compassionate. And if you're doing something right, the responsibility is to maybe help people discover those, but not to use it to say like, I'm doing this, therefore I'm better than you. Lauren, that was a great response. That's true. Look at that. Oh, it might have made up for the heartburn comment. I went one once in a

while. There you go. The hardburn comment, I'll tell you the ducts. I think, but you're probably going to say something again tonight. But I do, listen, I'm on the side of, and we have these kinds of individuals on the show a lot that I think they have the right intention. They're educating people on these kind of healthier alternatives. But there's a fine line between educating and becoming self-righteous and preachy and making people feel bad about decisions that they're making, especially if those people are just ignorant. I use the word ignorant, not stupid, but ignorant to what else is an option for them. And there's also assumptions. I mean, I mean, like, just even the value of like, don't assume.

There's an assumption that I myself didn't breastfeed my four kids. I need to turn to infant formula, but how I fed my own children was all very different. 70% of parents will combo feed. But yet we have this belief in this, like, feeding more is that it's one or the other. And many people are actually doing both. It's combo feed when you, it's breast and formula. And you find yourself, you know, beginning to wean off or you spend six months doing breastfeeding and then you transition to formula. So it's not an all or nothing. And everyone's

situation is different. Every child you have is very, very different. So just even on a personal level, coming in and just making an assumption that everyone should or can feed a certain way, it's putting a label on someone. And I mean, it really is unfair. Anyway, my tolerance for it is done. And I really think we need to put an end to judging how people choose to feed their baby. And also that investor's probably kicking himself now. Well, you know, I'll let him come forward on that. Yeah. You talked a little bit about the difference between Europe and America with formula. Talk more about that. What is the protocol in Europe? Because you guys follow the European standard. Yeah. Great question. I also believe this is a little bit of a disbelief. So why is there this perception

that European formulas are better. There is this perception that's out there. And a lot of it's down to the fact that they have more stringent requirements. So the FDA equivalent being the EC has basically come in and put in stricter requirements. But putting in stricter requirements does not mean that then all formulas are meeting those requirements or that the U.S. isn't. So when I came in, I said the EU has stricter requirements. we are going to hold ourselves, not just to that bar, but we're going to raise it. So here we are able to make an infant formula here in the U.S.

using local ingredients from small batch American farms, from expeller pressed oil suppliers, and we are able to make a European-style infant formula raising the bar, but made here in America. And pushing kind of like the hope and dreams in the next like 10 years, I want to get to the place where the same question that we asked ourselves a few years ago going, oh, we need to be importing formula because they have better formulas. I want other countries to look at America as the gold standard of making infant formula.

That would be great. That's the revolution. That is the revolution. Oh, please. I mean, we prioritize having prioritized cars and steel. Shouldn't we be proud of the food we're able to make our babies? Other countries should look at us as the gold standard. actually not that far off. So anyway, that's the hope and dream. I love that. Why did you decide to call it

Bobby? My baby girl, Mary Grace, called her bottle of Bobby. So cute. I know. I mean, you kind of squint. It sort of looks like booby. This is a weird. It does look like booby. This is a weird question, but you're the perfect person to ask. When you buy a bottle, what do you look for? And my requirement is I look for glass and I look for the bottle top to not have BPA in it, but I'm sure there's more things to look for because you're heating it up and so you don't want that to like melt into the formula. Well, you don't always have to heat it up either. I don't heat it up. Oh.

You're supposed to be heating it up. You didn't heat it up? No, I just kind of. Wait, hold on. You didn't heat it up for my kids? No, I just shook it around. For my kids, not our kids. I did room temperature water.

No. Good water. I know because you don't want them to get used to having a heat up. That's it. You spoil your kids. They're getting used to hot water. It needs to be filtered. Also, I don't like personally hot or cold water.

Oh, here we go. This is a whole tangent. Listen, I mentioned. I had a Korean doctor tell me that like the, it's better for your digestive system to just do it. It's not good for you to have cold, cold water. He's so, you're kind of self-righteous about this. Telling you. Everybody has access to water though.

So, so tell us what bottle that you recommend and what water you recommend. filtered water. I mean, it needs to be clean water. Okay. And everyone has different preferences, whether it's hot or cold. I actually had a hot bottle for one of my kids. And I couldn't get off it then. Every time he wanted a bottle, it was a hot bottle. He wouldn't take the cold one. He wouldn't take room temperature. I was like, I'm not doing that again. You know why? Because we had to travel a lot with our children. Now we don't have to do it as much. But in the beginning, we were moving back and forth between here and California a lot. And if they needed to eat and then they wouldn't eat the hot. hot one, we were, it was a mess. That's your trouble. Yeah. So what bottle do you like? I, in full transparency, I used to use plastic bottles. And this was before all of the question marks and controversy around microplastics. And now I only use glass bottles. Is there a brand that you like? Good question. I have no idea what the brand is. You should start. Oh, you know one.

No, you should start. We should start a bottle. Are we going to say that here first? Yeah. Start a bottle. I want like a Stanley cup of baby bottles. Yeah. It's a good idea. I know. I really think with the formula because then I could just buy the pack.

Okay. You know what I mean? Yeah. Set here first. Not to add to your list. We take 12% on every year. I'm sure you have a big list. Carson,

mine are legal team up. It's true though. Having a really good bottle that you can trust is important. And one that doesn't leak. Could you design it like really aesthetically pleasing too? I mean, of course. Something like really, I don't know,

cute. I mean, It has to be cute. Yeah. Also, like, this is really weird, but I am reading a lot about the shape of the nipple on the bottle affects the jawline. Oh, interesting. And I don't mean just like the jaw line. I mean mouth breathing versus nose breathing.

Because I'm a big mouth taping person. I really dove into the benefits of nasal breathing. And I heard that the bottle top affects if they're nose breathers or mouth breathers. Like, it contributes to it. Okay, in the same way that we pull in a load of babies and parents to be part of that, like, sensory analysis, I think this future baby of yours needs to be part of our bottle testing. My baby's going to be so specific. It'll have such a point of view. Done.

It'll help you at it. First kid in the focus group. But it's true. I mean, the nipple sizes. And then there's also, you know, people who are combo feeding that are moving between breastfeeding and bottle feeding. They also don't want to have a harsh switch between. between the nipples. And then sometimes the baby doesn't take the bottle. So we often hear from people that, like, I tried to transition, but the baby was so used to the breast that they won't transition to the bottle. So what do they do? I don't know. Yeah, what are you supposed to do if they don't? You just got to keep trying different nipple sizes and keep changing bottles.

Yeah. Do you have, after all your experience with four children, tips for moms, besides hang on tight? I was going to say, just take a deep breath and get through it. I know that sounds like just very basic advice, but it is all so different. It is all so overwhelming. I would say like women truly can do anything, but when you've loaded kids, you realize you can't do everything. And you just have to accept that like every day will come one by one and that's okay. And it is chaos. It's a zoo. I've embraced it.

I freaking love it. I love all of it. But trying to create an infrastructure and a routine. and hold yourself to it all the time is, it's just a false narrative. How do you do it with, you said you have a one-year-old? I have a one-year-old. How do you, what is your, do you have like your calls on one day?

I'm just wondering from, what do you do? No, I'm in deep. This is not a joke what you're building. I know, I'm in deep. I sort of see that this season of life that I'm in right now is like full building. I'm building my company. I'm building my family. I'm going all in.

My bank account is drained because I, my social life doesn't exist. All of these things I've just kind of put down as in, I am in a season of life, in a decade of life, that it's about my company and making babies. How do your friends do that? Are your friends happy with that?

The real ones are. I love my friends. I love my friends. I'm sorry. I'm here to say, I am sorry. I'm sorry for not responding to that text, for not being on that last trip.

It's hard. It's really hard. Yeah. You know, though, I think that's the healthiest way, at least personal opinion, to look at it because I think the ones that get in the most trouble is when they don't recognize that seasonality and they think they can

still do all, like they can have the social life and be the mom and be the company. I look at it at the same way. It's like we're similar stages. Like we have young kids. We're building these companies. My social life is absolutely shit right now. I apologize to my friends. I'm not getting the invite to certain things.

You're in bed at 730 telling you about your heartburn. Because I can only do. I think if I was trying to hang on to all those things, I think that's where you get in trouble. You do. I had a beautiful, I have a beautiful group of girlfriends, and there was a trip planned. This was last year sometime. And I kept getting the messages and the calls being like, you really need this trip. Like, you really need to go on this.

And I called two or three days before, and I planned to go. And it took a lot of work to plan to go. And then on that Friday, after a long week of work, not having really seen my kids at all during the week, I called them. I said, you know what I really need? I just need to be on the couch of my kids this weekend. Did they understand? They totally understood. But in that moment, I realized I'm not being honest to myself.

I'm not being honest at them. I can't do it all. And I've just come to the conclusion. I'm building my company and I'm building my family and that's my priority. Your friends that will understand understand, like those low maintenance friends, those are the ones. They're the best. They're the best. And I'll have them for life.

And when we hang out, you know, once a year or every few years, it will just be like it always was. So, yeah, I agree with you. I think like accepting the season of life that you're in and just going on it and not trying to do everything. Now, that doesn't take away the guilt and the pressure and the tradeoffs that are given to you. GLP ones, you have seen it all over social media. We've talked about it a lot on the show. We've had doctors, experts, scientists dissect it. And it seems to be that the best way to do it is to make sure you're doing it strategically.

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is mouth tape. I mouth tape every single night. night. There is not a night that goes by that I miss mouth taping. And the first thing that I notice is I wake up with way more energy. When your nose breathing all night, you get so much more oxygen. It's incredible. And also it supports your tongue posture while you sleep, which sculpts your jawline and makes it stronger. So what I've noticed is better tongue posture, better sleep, more energy in the morning. I cannot live without it. The other night I actually fell asleep for like two hours without my mouth tape and I woke up with a dry mouth. I felt like I was almost like hung over. I can't explain it. I have to have this as my nightly routine. So what I do is after my skincare, I put the skinny

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It's not easy. I was at a board meeting in San Francisco a few months ago. And I was facetiming my daughter, VR nanny's phone. And my daughter was like, where are you, mom? You haven't been here in a few days. I was like, Mary, you know, I'm at work, I'm traveling right now, and you know what I do. I feed babies. And she took a big sigh and she goes, but mom, were your babies.

Come home and feed us. Oh, it's so, fuck. That's a punching. I feel like they like went to manipulation school or something. Oh, she's so smart. It's so good. So good. And I'm like on my way to a board meeting, trying to prep, get in the mode, listening to

Irish punk music, getting ready. And now I'm like riddled with this guilt that I should be. home cooking a warm meal for my children going, I can't do this. I can't do it all. But now I'm walking into this with such guilt because we're all human. We're all parents. We're all trying to figure it out and do what's best. But here's what's so beautiful, you guys. I go home and I've all the guilt and I was quite late at night and I walk into my daughter is already asleep. I go in and I said to her, I'm so sorry I wasn't here. I will cook for you this weekend. And she turns, she goes, Mom, all of those babies are so lucky to have you. It's okay. Oh. And that,

and that maturity and that, I mean, truly all I needed was that acknowledgement ate. The acknowledgement that she knew what I was doing was important and that I know one day, even though in this moment, all of the guilt is there. So hard. I know. It is so hard. I had Bethany Frankel tell me the best advice on this podcast. She said she is really, really present when she's in her business. And then she's really, really present as a parent. And that sounds so easy, but sometimes you aren't present. as a parent. Sometimes, you know, you're on your phone or the other day I was on a conference call and my kids wanted to play. Like, you're not in it. And she said she picks and chooses. She doesn't try to do both. And I thought that was pretty good advice. Compartmentalizing is one of the most important things you can do. Yeah. And I grew up recognizing my dad come back from a very long day of work and his ability to switch off and leave work in the office and be full.

present with us as kids. Like, I remember that to this day. It's a real sign of maturity. To be able to leave it. Ed Milet told us that, too, when he came on the podcast. Edmilet, he's like such a successful business person. And he said, when he walks through that door, he takes a breath and he puts his phone down and he's engaged.

Here, here. He didn't always used to do that, though. I think he did it, like, before his kids were like 11. And he said his kids noticed he was distracted. Well, he's funny, like, I think I'm a big history buff, and I told this to Bethany Franklin, too, but I'll tell it to you as well just because you brought up compartmentalizing. They say the reason Napoleon was so successful and so powerful is he had the ability to, he described it as putting things away in a drawer in his head. And he could basically take things out and put them away. So he could be on a battlefield and fully focused on that and then go back and govern and then go back and be, you know, in social life.

And like, he was not, he didn't, there was no crossover. That's how he was able to get so much done in such a short period of time. I mean, fun fact, I actually play Battle Him of the Republic, trying to switch from one thing that is so different to the next thing. And I use that song as a way to just like, I'm clear in the air, I'm walking through a different battle, I'm putting whatever, you know, just happened 10 minutes ago from like that FDA phone call related to our product

and I'm walking into a parent-teacher meeting. And I'm going to listen to Battle Him of the Republic and I'm going to walk in fully ready for what's ahead. You prime yourself. You're prime yourself. Yeah, Tony Robbins does that, like change his energy. like you just, you got to get yourself out of what came before. It is a really good thing to be able to compartmentalize sometimes, I think.

What's this game you want to play with us? Yeah, tell us how to game. We don't really play so many games on the show. I love this. Okay. We're going to play truth or dairy. Truth or dairy. So we're going to pull out the middle.

You mean, I thought we're playing true or false. True or false, but we call it truth or dairy. Oh, true, Jerry. But all of it are going to be. Truth or dairy. Oh, my God. Wow. Yeah, yeah, yeah, yeah.

Okay, we have formula, Bobby formula. Okay, you got your shot glasses. Michael, for me. It's a full shot? I think a full shot's a bit aggressive. Okay. Okay, so let's pour a little bit. Okay, so just like a, we're talking about, oh shit.

Oh, bananas, she's a leaker. So you know what we need to do? We need to create pitchers as well. Carson, do we have a towel over there? Oh, that was a great catch. I got it. Okay, I'm going to pull these questions. I had to catch this pitch that Lauren threw at a baseball game,

and she was so nervous about the pitch. I was more nervous about catching because I'm like if she throws the pitch and gets it there like everyone's going to give her if I as a man do not catch the pitch

I'm done and what would you rate the pitch honestly like it was like an eight out of ten oh I know that's pretty solid I know she got it to the home plate

I'm not surprised an eight out of ten okay so some of these questions you can take a sip as we go through them some of these questions this is a test of your listening

through this podcast because some of them have already mentioned we're going to start with the first First one. Okay. True or false, European formulas are seed oil free.

False. False. Good. You don't need to drink. There you go. There are no infant formulas that use high fructose corn syrup here in America. False. True.

It is true. Oh, okay. Lauren, you're up. I'm going to take a sip of formula. It's not bad at all. I've had breast milk before. See? How does she?

She smell. Give her a sniff. I don't know why I threw that fact in there. It does. It kind of tastes like breast milk. Here, here. Yeah. A lot of work went into that. Okay. But it was weird because my friend gave me his wife's breast milk, which then we got caught later on.

And I felt like that was inappropriate. I don't like drink your friend's wives, but even though the husband gave it to me. It's not the confession. Wow. That is definitely a confession that just went down there. Yeah. Well, he, but I felt like it was okay because he, the husband gave us, it was three of us. We tried it.

We were like, okay. This is pretty kids. Did you know this? Yeah. Oh, wow. I don't care. Drink, you want to drink breast milk. You do you. I don't want to. It was a dare. I'm too tired. Too tired. Okay, here we go. One of the biggest reasons babies can't tolerate infant formula is because they're lactose intolerant. Oh, I don't know about that. Oh, my God. I'm going to say false. True. False. You're up, Michael. Don't get a milk mustache. That's not that bad. Pretty good. It's kind of sweet. You guys, you can put this in your coffee later. So actually, the answer. to this is one of the biggest reasons the babies can tolerate infant formula is because of the protein. The cow's milk protein. It's not because of lack of tolerance. It's too much protein or it's just

the animal protein? It's just as hard to digest the animal protein. This is why a good infant formula will hydroly their protein. And you're supposed to switch off formula a year after? Yes. When the baby's 12 months, you can move to full milk. Cous milk. Okay. Yeah. Carson, have a picture. How about a fill your glass up. Carson, I saved you some. Okay, this is a good one. There has never been a breastfeeding woman on a billboard in Times Square. I'm going to say false because you guys did it.

Yes. I knew that. See, I knew that. You did know that. Were you the first to do that? We were the first to do that. That's cool. Fun story was Molly Baz, who is a combo feeder using Bobby.

We were going to go put her on a billboard. And we realized she was combo feeding. We're like, well, she should be breastfeeding her child as well. Do you want me to breastfeed Michael on a billboard for you guys? Sold. Look at all these things. We're getting done. We're making bottles.

So many ideas. My rate for that is astronomical. Okay, we're going to do one more. Here we go. Which one? Oh. True or false. Haley Bieber uses Bobby.

I'm going to say that's true because I don't feel like you would say that if it wasn't true. True. I have no idea, but if she's listening to this. Well, then we can't drink or nothing. We don't know. You won't one to drink more? I mean, formula, pregnant, it's a little, I have a lot of adversion. I love this.

Okay, we're going to give you one to see if you can drink one more. Well, when Haley tunes in, we'll get the answer. What if Haley does feed Bobby? Well, maybe she can give us a call. On Times Square? Hey, we're now just planning the billboards together. Yeah. Yeah, we could do that.

And if she doesn't work out, then I'll be on the board. If you just say you have her or if not, then I'm available. Lauren, do you approve to this? I think that you're going to be in a heartburn commercial. That's your next endeavor. I mean, like, I'm a close. Like, if you were going to like, if you were going to like weigh which campaign, like I'm like, you know, maybe close, you know, it doesn't work out of her.

Yeah, it is close. Okay, last one, guys. Half of moms have lied to their pediatrician about how they're feeding their baby. I bet that's true. That is true. That is fucked. They have to lie. Lied. I know.

But that's because I think, my opinion, that there is an undertone sometimes in the medical industry. Even when I had my first baby, there's a, when you have the baby, there's even like this, like, energy at the hospital. I don't even know what it is. It's an energy. It is an energy. We need to change energy. I mean, we talked with us at the top. That question, how is breastfeeding going?

most pediatricians, you know when you go in for that like checkup, it's like every month or every three months or whatever it is. It's all the time, basically, when you have a baby. And they walk in and they go through your questions, how are you feeling? Are you sleeping? And one of the questions is, how is breastfeeding going? I know that question. Yeah. You're about to go through it again.

Yeah. So we need to, I actually think we need to have a bigger push to say, how do we get all pediatricians to change the question from how is breastfeeding going to how is feeding going? I hope that we've changed the energy of the pediatrician we have for this baby, though. Let's be honest. There's different kinds of pediatricians. Second, third, fourth, the appointment's good. You know what I mean? Appointments get a little bit less.

I'm like, oh, he's fine, you know? Do you still go to all the pediatricians? No, absolutely. No. Oh, like, he'll go with me if we have an appointment. Oh, do I go with her? Oh, no, yes. You've gone to, hold on.

I just don't go to a lot of the appointments, like at all. You have gone to every single appointment that I have ever had with the children. That's good. I've never missed an appointment. Very hands-on. I do want to say that. No one knows that about you. He's very hands-on as a father. He said every single appointment I've ever had. That's not- Well, I mean, listen, my partners may not like to hear this. But like, to me, like, my family is my number one priority. The business can wait. And I figure, like, I'll figure with this stuff out. You are, like, amazing at that. But how often do we go to a pediatrician? Not that often. I thought you're asking, do I show up to the pediatrician. I'm like, no, we, you know, because you said every three months. And I said, well, after by second or third, you're like, she's probably, or he's probably fine. Like, We wait six months for the next one. But if there is an appointment, you're there. Yes.

But the first one, you're like rigid on it. They all are. You can always tell the energy of new parents with their first kid at the pediatrician's office. Let me tell you about this guy's energy with the first. I was like, it was saber tooth tiger. That's what I call it. It's called M-U-S made-up stress. But I think, okay.

There was a saber-toothed tiger on every corner. This is the last thing I will say before you go. I've said a lot. In the beginning, and I think this is especially important for new parents, you're so nervous and scared in the beginning that you're susceptible to so, like, you don't know what to do. And so you feel even worse. Like, should I be breastfeeding? Should I be this? Should I take this medicine? Should I take this medicine? Should I, like, you're able to be persuaded more and also some of that outside pressure gets you more? This time, like, in the beginning, when parents would tell me or Lauren, what to do you, you're, now I'm like, okay, you can block it out a little bit more. Yeah, I don't care by the third. You're like, you know what? I'm going to do what works for me. I guess like the, yeah, you're smiling. The shaming or the pressure just doesn't get to you the same way.

the second, third time around because you've experienced. But in the beginning, you're so susceptible to that pressure from pediatricians or from outside people or social media. I also think there's a little bit of a takey advantage vibe of moms when they're postpartum. And bring the baby in sometimes to certain pediatricians. Like, not all of them. I'm just talking about my one experience that I had where, like, I was really postpartum, depression and anxiety. And I feel like that was used to get done what he needed to get done. Like, whether his motive was, like, for me to breastfeed or, like, there was, like, if I was

clear-headed without postpartum depression and anxiety, I feel like he would have got different answers. Do you know what I'm saying? Yeah, 100%. And also, I mean, that's another entire podcast conversation. But, like, that is a huge reality that we're all not talking about enough. Yeah. And I think that you, it's like, you have to be careful because everyone's obviously had different

experiences here. But in my certain circumstance with my first born, there was an energy of like, the pediatrician's going to steer the car where it shouldn't be like that. It should be like the mother's steering the car. You know what I'm talking about? I'm trying to kind of give everyone without saying. My baby, my choice. Yeah. Now like I'm like, nope, I'm going to do this the way that I feel like we should do it for my child, and that's that. Oh, I'm so excited for you guys. We're so excited to test out Bobby. Yes.

On the baby. Where can everyone shop Bobby Baby? Great question. So you can subscribe online. We have a program where basically we promise that if, God forbid, there's ever another infant formula shortage and you sign up, we will guarantee that you never run out. Wow. It was something we did during the formula shortage, and we actually turned off all of our growth to stop accepting new customers so we could ensure that we'd enough supply for all of our existing subscribers.

That's amazing. But you can also find us in Whole Foods, our target. I can get rid of my baby formula bomb shelter that I've had done. There you go. You do not need to store all of that baby formula. Yes. The stockpiling was Michael. Out of control.

Out of control. This conversation is so needed. I feel like you just broke so many stigmas around formula. You guys, we also have a code for you. You can use code skinny at highbobby.com slash skinny. You get 20% off the first three months of Bobby infant formula subscription. That is a very generous discount. Thank you for coming on the show.

Where can everyone say hi to you? You can check out Laura Claire Modi. Okay. Is my Instagram account. Okay. Yeah. And let's keep the bullying. No bullying.

No, we don't have a bullies. Our community is actually incredible. They are. They're open-minded. They want to be the highest. version of themselves. It's a really great community. Yeah, when you were talking about bullying online, it's like, we have no idea what you're talking about because we only have nice people to us. No. I'm not outside of our community. We've never had anything bad or mean said to us

ever on the internet. Like it's only, it's only good things. I've heard it all. I've heard it all. Thank you. Oh, guys, thank you.