The Bossticks - LoveShackFancy's Rebecca Cohen On How To Turn A Dream Into A Global Lifestyle Empire

Episode Date: October 16, 2025

#895: Join us as we sit down with Rebecca Cohen – founder & creative director of LoveShackFancy, a brand synonymous with love, celebration, and embracing what makes you feel beautiful & confident. From her early days as a Fashion & Beauty Editor at Cosmopolitan to designing the one dress that started it all, Rebecca has grown LoveShackFancy into a global lifestyle empire spanning fashion, beauty, home, & beyond! In this episode, Rebecca opens up about navigating massive growth, adapting through adversity, the power of storytelling & authenticity, creating shared experiences & building iconic collaborations, & the pivotal moments that shaped the dreamy world of LoveShackFancy.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Rebecca Cohen click HERE   To connect with LoveShackFancy click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   To shop LoveShackFancy visit http://loveshackfancy.sjv.io/vPaR4W and use code SKINNY for 15% off for a limited time.    This episode is sponsored by The Skinny Confidential Wear with intention. Wake up with ambition. Shop The Skinny Confidential's latest drop - The Fall Edit, featuring Uniform and Blanc. The limited-edition Mouth Tape made for those who take their beauty sleep seriously. Available now at https://bit.ly/TSC-NEWNEW.   This episode is sponsored by Just Thrive Visit https://justthrivehealth.com/discount/TSC and use promo code TSC for 20% off your first order.    This episode is sponsored by Fatty15  Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout.   This episode is sponsored by Bon Charge Go to http://boncharge.com and use coupon code SKINNY to save 15%.    This episode is sponsored by Cotton Cotton is The Fabric of Our Lives. Learn more at http://TheFabricOfOurLives.com.   This episode is sponsored by Caraway Visit http://Carawayhome.com/SKINNYPOD or use code SKINNYPOD at checkout for an additional 10% off your next purchase.   This episode is sponsored by YNAB TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at http://YNAB.com/skinny.   This episode is sponsored by Everyday Dose Visit http://everydaydose.com/SKINNY for more details.   Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

How does the name Love Shack Fancy come to you? How does the concept come to you? I knew you were going to ask that question. And I was like it was the one that everyone always, well, everyone always asked what does love check fancy mean and how did you come up with the name, which is like a long winded answer, honestly, because I started, so I started when I designed my bridesma's dresses for my wedding about when did I get married 15 years ago. And I couldn't find the right dress. I designed this beautiful halter dress. And then I started hand dyeing these dresses in my backyard with my mom, essentially, because everyone wanted to buy them. And then I was like, oh, they're should be a name, I should come up with a little name because I was going to do pop-ups. So my mom had this sign that she would put in her friends' like rental houses in the Hamptons. She would cover like, let's say there was a gross sofa or something and she would put lace or fabrics. And then she had this little sign that she would put up called the Love Shack.

So it was this sign and it was always very much like what I grew up with. Like everything was kind of imperfectly perfect. It was vintage but beautiful like gilded mirrors that were kind of falling apart, beautiful laces, but like little rips in it, you know, and I grew up with Victorian dresses and all of this vintage. So then I was like, what's the name? Is it Rebecca Beck? And so then it was like love shock. And then, but that wasn't right because I'm kind of also fancy. And love shock is very much like the beachy side of it. So it's like there needs to be another part. And there was actually a British magazine Red who's doing a photo shoot. They kept saying, I fancy this, I fancy that. I'm like,

I love the word fancy and I love fancy things. So then my mom was actually going to do a web This is like before websites even existed, a vintage clothing and prop styling called Love Shack Fancy, never ended up happening. And then when I was coming up with the name, I was like, the only thing this is is Love Shack Fancy. Because it's just, it personifies like the way I love vintage, the way I love kind of the imperfectly perfect. And it's like you're not trying too hard, but you're just kind of like undone, but you know, gorgeous at the same time. It's like that tousled hair, the dresses can be a little crinkled. They don't need to be perfectly steamed or, you know, it's just that bite. So when you have this idea in the beginning, did you imagine it to be such a movement and a lifestyle?

No. Oh, my God, no. No. When I came up with the idea, I was a senior fashion and beauty editor at Cosmopolitan magazine. I was working like 24 hours a day and getting paid like no money because that's just what magazine life is like, but I loved my job so much. I was there for eight years and I had interned prior to that. I, like, I had interned at every magazine and I grew up going to my mom's office. She was a creative director at 17 magazine. So my whole life, I wanted to be a creative director at a magazine. I like live, breathe, eat slept magazines. Then that all changed and I decided to do

to come up with this little project. And that's one named Love Shack Fancy. It was like, oh, I'll just do a little side project called Love Shack Fancy. I'll sell some dresses. I will never sell to department stores. I will never, like, make it a whole thing and get into that crazy. I didn't know anything about, you know, I didn't even know what a sales show was. I didn't know how to do production. I didn't know how to do anything. I just knew I wanted to make beautiful dresses to make girls and my friends feel beautiful.

And that was going to be called Love Shack Fancy. So I had no clue whatsoever. When I decided to leave Cosmo, it was, like, the hardest decision of my life. I was, like, really emotional about it. And, but at the time, I mean, my husband was like, you work, your blackberries attached to you. You're working 24 hours a day. And you're really disposable. They don't really care about you.

I'm like, they don't. Yes, they do. And he's like, no, you're just, it's her smacks. I mean, you know, it's a big corporation. So I decided to start this little business called Love Check Fancy. And then I found out I was pregnant with my first daughter, Scarlet. And so I left Cosmo and then started this little project. And at what point does it start to really gain momentum and you started to see, oh, my God, this could really be something.

So, okay, so then that was like, okay, so the first few years, so that's 2013, right? Scarlet's Born in 2000. Yeah. I had just, I mean, if you looked, so I was introduced actually through a friend. She's like, you need to get a sales showroom. I mean, I really learned like from the beginning. I'm like, what's a sales showroom? Oh, we should sell in L.A. and New York. So we should have a sales showroom. It was called the Globe Showroom in L.A. and New York. traveled there. We were hand-dying almost all of our own pieces. And I had the one halter dress and then decided to design a few other pieces to make it like an eight-piece capsule. I wore mini-skirts like every day. So I worked in designing this perfect ruffle miniskirt, which is still our best-selling piece called, I don't know if you have one, but it is the ruffle miniskirt. So we had eight pieces. And then we sold

to stores that season. We ended up selling to like urban outfitters, Calypso, Bergdorfs. It was, it was great revolve, was one of our first shop. but I had no idea that then I had to like produce and deliver all the things. Once I got all the orders, you know, I was like, oh, this is amazing, so exciting. And then I had to figure out step two, how to produce it, how to deliver, how to do. So all of that was happening actually like when I was literally having Scarlet and it was like the craziest delivery of my entire. I mean, it was like insane. I was in labor for over two days.

How did you get those retailers interested? Like what was the, how did you get the buzz? So you went to the showroom. you met the different. So the showroom introduces you to the different store. Yeah, exactly. That's why you have to have. And this is like before DTC.

This is before all these DTC brands. Yeah, I was going to ask you like if this was e-com. So this was very much like everyone. And by the way, everyone was like, okay, Rebecca, like this is really pretty and romantic and feminine. But everyone right now is really into modern. We're really into like primary colors. This trend is so done.

And I'm like, but this is just who I am and what I love. And I love to feel like free and romantic. and feminine, beautiful pieces. I love, everything's very vintage-inspired. And so it was like, no, no, no. And I was like, well, this is what my vision is and the collection is going to be. And so we did sell. I mean, it was like in small units, but so they got us into these stores.

And then, which was great. And that was like, I also launched the website, which, you know, we launched on Shopify. I placed every single thing and didn't realize that you have to move all of it around after I sat there for like months placing where every I mean it was really the beginning Instagram had started a few years ago so I started showing everything on Instagram using that as like a platform to tell my story sort of have it like be my magazine you know and connect to my customers that way so that sort of and that was before it was shopping and before any of that and at that time too it was really like huge retailers that were in wholesale that and so that was like theory dianben

Firstenberg, it was like there weren't really smaller independent brands then, you know. You sound like through this story so far, you sound very resourceful. You're figuring it out. Is that something that's been ingrained in you since you were little? I'm like a serious hustler. Yeah. And like very resourceful and very much like, okay, I mean, I had no, I really had no idea what I was doing and was learning every step along the way. So of course, I mean, looking back, of course, I could have hired. I mean, I just didn't know because there was no like bigger plan. And I said to my husband's a real estate developer now he works with me as well. But I was like, can you help me with like a business plan? He's like, you don't need a

business plan. I'm like, then how do we know anything? What we're going to do? He's like, we're going to just figure it out along the way. He helped me with like the numbers, the Excel and all of that. I was coming up. My whole thing is very much like storytelling because that's my background as an editor, stylist. And I just love to create visuals and love to tell stories that way. So it was really like the operations part, all of that I learned along the way. And it definitely took a few years. Like, when we maybe met in the beginning, I started Love Shack Fancy. It was very different. It wasn't following the path of what everyone was doing at the time. And it was still, you know, I definitely would say it was probably, I was probably breaking a lot of rules. I tend to not follow rules very often.

I think that's maybe what makes you stand out. Yeah. You know, how have you used storytelling with with the brand throughout the last 12 years. Because obviously, like, you can really see this, like, the story really coming to life with all the clubs you're doing, what you just did at Fashion Week. How have you used storytelling throughout the time? So, I mean, to me, storytelling is, like, absolutely everything. Like, it is the way that everyone's like, oh, it's, you have such a cohesive vision and aesthetic.

I mean, it really is. It very much starts with me and with what I feel inspired by with where I'm traveling. I mean, now it's like the. when I'm meeting the customers, when I'm traveling to our stores, we did this whole Prairie Romance, Western Inspire Collection. That's because we have stores all over the country now. So many in Texas, you know, we opened in Aspen. I was in Colorado, Nashville. Like I see all the girls wearing the cowboy boots, the belt. They love vintage. They're mixing. So I'm really inspired by like our customers and by everyone I see when I'm traveling to. And I think the storytelling

part is really, to me, that's, it's the product that has to be. be the best, but the product starts with the story that I'm envisioning. And so I often start there with like beautiful vintage pieces that feel really nostalgic. And then I create these stories. And I'm always picturing like how the editorial of it is playing out, you know, how we're shooting it, how we're showing it, whether it's, you know, for on Instagram, now TikTok, maybe we're going to get into YouTube. We'll see. But so to me, that's like really like the most important. And it's the way that you really connect, I think, with everyone with this kind of, with a strong aesthetic. You've also, like, branded your house, which is so cool. Like,

when I saw a tour of your house, I want to say it was like architect digest or something. Oh, no. Yeah. It was a big publication. It was architectural digest. And then Caleb, you probably saw that that everyone said that the Caleb. Yes, that's what it was. Yeah. I showed it to my house story. Yeah. The house, like, embodies the brand. Was that strategic? How does that work? Like, your girls' rooms, it's, you feel like, You're in your world. Yeah. Well, everything, I mean, everything really is very authentic.

Like, everything you see is what you get. I mean, it is what it is. Like, I live, eat, breathe, sleep. But even though the house is love, it feels, but it's also different because the girls' rooms are very, are in the love shock fancy worlds, for sure. We use, like, our prince. Now, of course, they're, like a little older and they want me to take the prince off their bed. But it's okay. We're going to deal with that in a few months.

But, you know, I wanted to, because we had just started actually. developing our collection for, this is before we did our collection for Pottery Barn. I always wanted to have interior fabrics. So we just took some of my favorite prints, placed it on the beds, did curtains, things like that. And then the rest of the house, we worked on it for like five years. We really, I source like every single piece of antique furniture and most of the pieces that go into the stores. So everything is from my travels usually in Paris, at the flea markets, at the, you know, at all the markets and with all the antique dealers. Like I source all of it. So it feels like a similar aesthetic and sensibility. Yeah. And everything is like

found and like discovery, you know, nothing is. And it's not it's yeah. And like the moldings, like everything is really, you know, so then maybe the moldings in our house. We're opening a new Soho flagship store actually. I'm so excited next month. And that's going to be a little bit inspired by the house, but in a much girlier way. The house is beautiful. Thank you. What's the secret to antique shopping? Got to give my husband a couple tips. Oh, okay. I mean, you're going to start going? Yeah. I'm really like, I'm into it.

We did it when we were in Aspen. I want to continue it. Let's do it. Yeah, you guys have to. I mean, there's so many great places. I mean, I go to all of the, there's Brimfields in Massachusetts. Well, you guys should go to, I should meet. I'm dying to go to Round Top, which I haven't got.

And have you ever done that? If you go, you got to go. You got to go. Okay. You got to go early, though. Yeah. So I, so we buy a lot of things for our stores because everything in our stores also. It's like one of a kind found chandeliers.

tables like you know everything thank you so it's all just really found discovered some are from Paris I mean it really depends like and what the which store we're looking for but are you like on websites like first dibs or is it like in a air

Cherish is good first dibs yes is really good yeah I look at all of those first dibs cherish live auctioneers we go to Brimfields in Massachusetts for that show we go to Paris I go to we show our collection like we do sales in Paris. So I'm there. So I always go to the market and source furniture or clothing, too.

Roundtop, I've never been to when I'm dying to go. And it took five years to do the house. Took five. It was through COVID. Yeah. It was like, took five years. Because you have to plan every detail. Oh my God. Ask my husband. Because he's a perfectionist. He, he's a real estate. Yes. I mean, we had to plan every detail. But then it was through COVID. Then, I mean, it was just like a long, long, long, long process. We got, got, got renovated the house and had to excavate. downstairs, like underground. So it was like a whole thing. And how are you balancing everything you're doing with your career being so entrepreneurial and being a mom and a wife? I asked you that off air. Yeah. But what's what's your secret to finesse? Like I mean, I think I just like go. Like I mean,

this morning I woke up. Our show was yesterday. Stella, my younger one was like, Mommy, Daddy, who's taking you in his school? Todd woke up with like, he had a bad sore throat. I was like, okay, I have to go back to bed for a little. She's like, I was so, you know, I was just like upstairs down. like, no, you need to write. Like, I think it's just, I texted everyone, who can help take the girls to school? You know, I think it's just like, and I felt bad, of course, because she's like, I really need you to go, you know. It's a balance. So sometimes it's a give or take.

And she knows that, like, for example, this week is going to be a crazy week for me at work, actually, the last two weeks. Because leading up to Fashion Week, I, like, live at the showroom. And it's really intense. And it happens to be the first week of school. But it's just like knowing, you know, last Friday I made sure to go and meet the teachers and see school. next week will be, I'll be there in the mornings for drop off. I think it's just really like a balance. And I try to incorporate my girls.

Like they were at our show last night. They each could invite one friend. They were there until late. They had the best time. And so I really just try to incorporate them into as much as possible and to have them, you know, be a part of it. And then I try to be like as normal mom as I can other times, I guess. In a weird way, I feel like when we had kids, it forces you to get.

get more efficient. Does that make sense? Yeah. Meaning like when I think pre-kids, I think I wasted a lot more time. Right. Yeah. I mean, the girls went to sleepboy camp this summer and we were alone for, I mean, they went for like, it's like six and a half weeks. And it's actually crazy how much time. You have like no like logistics, no, I'm like, oh, this is insane. Like, because you realize the rest of your life is like all, it's all decisions organizing. Like, you'd have no second to really not think about. The camp thing in the East Coast? I know. What is going on? You got to explain. I don't think I could let my kids go. No, I said that. We said that.

Everyone in the East Coast is going to camp for six weeks. No, yes. And we said that everyone we talked to that lives here is like, oh, the kids are at camp for six weeks. I know. Like, I'm sitting over here like grading through it. Do I need to send him to camp for six weeks? Yes. I mean. It's not a California thing. It's not a California thing. I did go to sleepway camp. I loved it. But we also said because we would travel in the summers with the girls, which they love traveling. And we were always like, okay, they're not going to go. They're just going to be those girls that, you know, travel with us. And then once I think Scarla actually went a little bit later.

She went going into, was it fifth grade, fifth or fourth grade. So a little bit later, start off with three weeks and then went for the full session. And they go to an all girls camp. Like it's pink and purple. It's, no, they're obsessed. Don't like, they like live, breathe, eat sleep. They're sleepway camp now. Wow.

Yeah. You'll have to tell me the name of her. Because that sounds fun. It's really fun. It's great. Number one thing. honestly also is they're not on any type of technology for the whole time, which I think is so important. And they can just be kids.

And they're in a bubble that is like free of like anything else. And they're just like free to be happy and like, you know, it's so old school. It's really good. We had Jonathan Hyde on the show yesterday who wrote that book, The Anxious Generation. Oh gosh. It's been in my room. I can't read. I put it away.

I don't want to. He was amazing. No, I know. I'm like, I was going to read. I'm like, I'm going to get too anxious. That kind of play-based childhood that we all grew up. He was saying it's so important. It's so important.

And then you realize then they come back and they like actually don't want to be on their phone. They want to like just be together. They want to play like. Yeah. You know. And as they get older, it's tough. So and it's really more like the pressure from everybody else too. Like because their other friends are involved in, you know.

He was saying the solution is that like you have to get together with a bunch of parents and like call the other parents and get them all on board. And I was like that seems like a lot of. Oh, yeah. A lot of communication. Yeah. Oh my God. That's actually my next question is. I this is a selfish question.

Hey. How are you dealing like, how do I ask this? With social media with the girls? No, no. Yes. I do want to ask you about that. When you're being a mom and you're at school and there are all these like mom back to school events and you're running this huge business. Yeah.

How do you? I'm not saying out of this topic. Well, like the mom thing. The mom thing is cool. I mean, it depends. Like in the beginning, I was going to like every single. single thing. And then I started actually, I mean, it was too much. Like, I realized that I was trying to do absolutely everything and be like, and then my younger one was like, why can't you just be like a

stay at home mom? When I grow up, I want to be a stay at home mom. So I can go to every, you know, and like I think my older daughter, she was, has, I mean, I started Love Shack Bancy when she was born. So she really is a part of like every single. And so I think she understands it a bit more. Also, she's, she's older. But even when she was younger, she did, I think I definitely. burn myself out a few times and I would like got like definitely anxiety when I was trying to do everything. And then I started honestly talking to a therapist. I started taking Lexa Pro, which changed my life, by the way. I have to say I'm the biggest proponent of Lexapro. And it just made me like, take deep breath and realize like, okay, if I'm going to be so busy and I'm going from fashion

week in New York to then fashion week in Paris and I'm coming back and then I need to be at a parent teacher conference in the morning and I'm going out and I'm not sleeping. And then we're going to take the girls in the week. Like, it was just too much and there's no stopping. So I think you have to understand the balance of like what's good for you, which is what I had to do. So like, if I'm crazy, then I know I need to take the next few days off, you know? And then I know that, okay, there are going to be certain parent teacher things or I'm missing like back to school for middle school. Like my husband will, he has to like, I'm like, you have to go if I'm not going to be there or morning coffees, things like that. You just have to figure out like what,

what's really worth it and also rely on other parents to kind of fill you in because at the end of the day, not all of those things are that important. What does the Lexapro do? Lexapro? Yeah, what does it, like, what does it do for you? It's like the most, like, I don't obsess over every single thing. Like, I started developing anxiety. I never had anxiety before I started developing anxiety after we opened our first store, which was like

six years ago in Sad Carb. And that's when, like, I realized when we opened this first door, I was like, we're just, going to have one little store in Sank Harper. It's going to be this tiny cute store and I'm going to bring my vintage in and I'm going to write and all this stuff. And that's it. Like we're going to just have a cute little neighborhood store. That was like my dream. And we found this little place. And I didn't even think anyone was going to come. And when we opened the doors, there were like lines of mothers, daughters, little girls, teen. And I was like how like we opened the door and literally it was like every, first of all, everything was like destroyed. It looked like it was like a. crazy house party in the store. And I was like picking everything up, going to the stock room. I mean, I had no idea what I was doing. And that was like the moment where I realized like, oh my gosh, this is seriously something. And what am I going to do? I have no idea how I'm going to now move that forward. So that's when I like started to develop anxiety. The girls were young. I was really trying to balance like everything really didn't have the right support system like from my own team.

I hadn't hired directors and like top people to help. Was it like you felt like the thing was just kind of getting away from you? I was like, I have no idea what I'm doing. And this is like a huge thing. Like I can't do this myself. Like what is going on? Like I do, am I going to just like close this?

Like because I can't do this by myself. So then I ended up like meeting this amazing woman Jill. And she was like, okay, take a deep breath. Here's what we're going to do. We started to plan out like how to move forward with the business now that we were starting to open stores. now that we, you know, I wasn't going to be able to do the, I was doing the buying for the stores. I don't know how to buy for, like I was doing it based on what I loved, not by numbers,

merchandising, whole thing. You know, so we worked for like a few years to really build an incredible team, which luckily we have now, which was able to take us to the next level and let me just handle like the creative, the storytelling, like all the visuals, things like that. And then really hired an amazing team to do everything else that allows Love Shack Fancy to have the success that it has now. So what are some other like growing pains that you've had as you scale? Because there's like different chapters and iterations. That was like the biggest one. That was when we opened that store and we were not equipped like we didn't have these departments. We didn't have,

I mean, we didn't have full-time employees. I mean, maybe we had like five full-time employees at that point, you know? And even for the first few years, I had freelancers. It was just like very sort of, there wasn't like a master plan in the beginning because we just didn't know that it like, Love Shack Fancy was going to become an actual real business. And I didn't really know where it was. So, and then we ended up opening stores and then actually COVID happened. So then, so that was six years ago. So then we were already planning to open another store in Beaker Street, which we opened down the street from our house, our old house. And I would like go in. I would do the windows. I was very hands on doing all the things there as well. You seem like very hands on with the brand.

Yeah. And so that was like, I would go every morning, do the change of the windows, like be in the store, work with the shop girls. Like I was really, really hands on. And we were working on our next door in Palm Beach. And that's when COVID happened in March. So things really shifted in terms of, I mean, that was a scariest thing. I was like, are we going to close the business? What are we going to do? All the wholesale accounts didn't take their orders. So we had to take it all through e-commerce. And then, you know, we had some of these stores. So how are we going to work with the stores? We're going to do lives. That's when I really like, went, you know, directly and started connecting one to one with our customers doing all these, like, lives and talking to them about, I mean, I had myself and all of the girls that worked for us, like, we were the models. We, um, smart. Changed my garage into a photo, like, that was where we did all the photo shoots. We, I got a house. Actually, we rented a house in Sag Harbor that I had a bunch of our team members come to. We did sales out there. I mean, it's crazy to even think about it. Like, we sold, you know, through Zooms and all the stuff.

And it was just like, I don't know. Like, I forgot about that moment and in COVID whenever was going to live. I mean, it was like crazy. It was like we just didn't know what was going to happen next. Everyone was going live all the time? Yeah, doing lives. Like we were just like fighting to like survive basically. And then that's when the e-commerce business really started to to really like kick in and do

really well. And that's when we had to make this really difficult decision. Do we produce a summer collection or do we not? I was like, we can't let our customers down. We always produce. Summer is like our big season. And let's just do it. So we still did it.

We worked like closely with our partners the time in India. I mean, we were doing every, you know, we were making the mask. We were doing all that stuff, but also still just moving ahead. And that's when things really started to shift also in terms of real estate and business. And my husband got much more involved because all these opportunities came up like in Highland Park Village. We never would have been able to afford a store there or get into a store there. There was a huge wait list, but then at that time, you know, we had opportunities where we could actually afford a reasonable rent, get a store open. And then that's when Texas started happening.

You know, Austin, we signed a deal when that was going on. So we got really, you know, like when everyone was closing, we were opening. The other day, I got a rash on my chin. And one of the things I did was I immediately ran to take my probiotics. so I upped my dose because whenever I have any kind of rash or any kind of pimples, I feel like it's my gut telling me something. The probiotics that I take are by Just Thrive. I have been taking this specific brand forever. I've had the founder on the podcast three times because she's so knowledgeable about the gut and the products that she has have so much integrity

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Use code skinny to save 15% off. This episode is sponsored by Cotton. Let's take a quick break to talk about cotton. As someone who's constantly refining my routine from what I eat to what I wear to what I invest in, I've learned that the materials we surround ourselves with matter more than we would think. That's why I've made a conscious shift towards wearing more natural fabrics, especially cotton. It's timeless, it's versatile, and it's rooted in something real. Cotton literally comes from the earth. A flower that transforms into a soft, breathable,

durable fabric. You can't beat that. Cotton is incredibly gentle on the skin. It is so hot out here this summer in Austin that you need something that breeze. It's hot everywhere, to be honest. So having something that breathes and cool and keeps you fresh and energetic is so important. It's obviously naturally hyperalogenic, especially as the weather warms up. I find myself reaching for it more and more these days, but it's not just about comfort. It's also about quality. Cotton lasts. That's so important.

Nothing worse than having clothing that just falls apart. Cotton lasts and last. It holds its shape, and most importantly, it fits my lifestyle. Whether I'm heading to the office, at the gym, traveling from day to night, cotton moves with me, not against me. And when I'm investing in something, especially now as a parent, I want it to be well-made and built to last. Cotton checks that box every time. It's reliable. It's elevated and it just fits how we live.

So here's my advice. Check the tag. When it's made with cotton, you're choosing something that's better for your body, better for your skin and built to last. You'll feel the difference in your skin will thank you. Cotton is the fabric of our lives. To learn more, visit the fabric of our lives.com. Again, that is the fabric of our lives.com. So how do you and your husband work together? Like what's the energy there? So he's really like real estate. He's the one. He is and he's like, not afraid to take chances. And I'm like, we can't open another store. Like, we can't do it.

Like, no one's going to come. Like, every time we would open, I'm like, no one's going to come. How is any, you know, and he's like, Rebecca, just trust me. Listen to me. He's really smart in terms of the real estate, in terms of the locations,

any up and coming neighborhoods. Like, I mean, even, how does he decide on the location in the city? Nashville. He decides, I mean, he really knows what's going on, I think, in like, the markets. And he sees where, depending, like, we know where all of our customers,

customers are, depending where there's schools, whether we have such a multi-generational, you know, we always say like babies to 80s, but it really is like we love to have, we love to be in neighborhoods where there's a strong community, you know, so we haven't opened in any like traditional malls. We love to work closely with, you know, like a Highland Park Village or in Palm Beach, we, you know, we work with the Royal Pontiania. Like, it's amazing. That's one of our best, best stores. And it's really like a very small outdoor. sort of high-end but community-driven experience that we then create our own experience within. So I went into the store in Aspen and that's exactly how it feels.

Yeah. It has a warmth to it. Yeah. And that was really important. Like I did, I feel like when we were opening stores, everything was so cold. I would feel so intimidated when I would walk into a store and I'm like, you know, and everything is like one, one, one little thing. And like it was that minimal time.

Right. When we were starting to open. And I was like, no, it needs to feel like you're discovering something new and you're being transported into this world. Like when I'm in Europe or I'm in a, I love vintage shopping. I love antique shopping. When I look up at the chandelier, like I always want to discover something else. So it was really important for me to have our stores feel like that. Like you're always discovering.

I mean, I would say Ralph Lauren for sure did it best. Like I grew up going to that Ralph Lauren mansion when I was young on the weekends. And I would just be like, oh, I want to live in this world. I want to jump on that bed. You grew up going to the Ralph Lauren mansions. What do you mean? In the upper east side? Yeah, there was like that Ralph Lauren mansion.

Like it's like they're big. Now it's the men's flagship. Got it. It's across when I like in the 80s and in the 90s that was like where my mom and I would walk. I grew up in New York City and we would like go there to like as an activity like the music, the bet. Like I remember like sitting in the bed. And even when I was older, even when Todd and I would travel, like anytime we would go into like I feel like Ralph Lauren's stores were the most transported. Yeah.

And I miss that like. that like, it's like a big hug, you know? And it's like very welcoming and it's very experiential and it feels like you're really immersed in a world. And I don't know. So I think that was definitely something that inspired me from a little age. And then when we started to open our stores, that was just really important. Like I just wanted them to feel very welcoming, like a girls club or guys. I mean, dads love it too. Like dads take their daughters. Todd's always like, where are the dads going to sit? But there's one in Austin? Yeah, there's the one in Austin.

I'll take my daughter. Yes, my daughter loves it. We'll do a whole special. Do you know where it is? Yeah, it's right on Congress. Okay. South Congress? Cool.

Yeah. All right. It's so cute. It's the one. That's what I kept telling Zaza. The girls are amazing. The girls who work in our store also are just so fun. There's always fun music.

There's a warm. Yes, yes, yes. There's a, like, they, I wanted them. They're supposed to be like your best friends. And that's the thing. Like, even, you know, even if you're buying a little like travel spray perfume or if you're getting, we have like little ribbon bar. if you're getting a little ribbon or if you're buying your graduation dress or something really

important and big and special. No matter what, it's supposed to just be like a really inspiring, beautiful experience. So that was like- I think my daughter got to make like beads or something. Yeah, yeah. We always had like little beating stations for the girls because and also I don't forget, like I started all this when having two daughters myself and I felt like there was no place to take the girls. And like that's how we started even. It's always my dream to do have something. I was like if Pottery Barn kids or so if I could have a love shock fancy dollhouse and a love shock fancy bedroom and love shock fancy you know curtains and bedding and all the stuff and that didn't exist then so now it exists

I mean we had when I was young it was like Laura Ashley was like the most similar thing but then I like grow out of it and it wasn't cool my mom would like make me wear Laura Ashley and it sounds like I have to tell her something that I in Zaza's bathroom we have the your wallpaper which is so I mean, how old is that? Especially for selfies. She's five. She's five. My goddaughter and Zaza both have the wet brush detangler.

Oh, okay. Yes. Our favorite in pink. Yes. And then we just got the vanity for her room. It's that member that you walked in her room and you were like, wow. We got rid of the Amazon vanity and we upgraded to your vanity. I'm going to show it on my Instagram story.

It's so cute. Oh my God. It's also. When you just said Laura Ashley, that's exactly like it's, it has that energy, but it's updated. Right, it's updated and it's also like Laura Ashley used to be like what your mom would make like when you were matching. I just remember and she would force you to kind of wear it. Love Shock Fancy. That's also the thing about Love Shack Fancy. It's very it's still cool which I love that it's like cool for little girls. It's cool for you know like teenagers. It's cool for the moms like and everyone can find something different. Now dads too. We make men's we're doing swimsuits. We're doing some men shirt. Yeah. We'll send you some cool. Your pants and you're wearing like Love Shack Fancy boxers. No, trust me. Like we are going to love the swimsuits are the best swimsuits.

You're going to be addicted to them. I swear. Watch. I'll just be out there on a Tuesday at Love Shack Fancy. Yeah, you can all match too. You can mix a match with a cute hoodie. So we'll set you up for a whole experience. It sounds like you really focus on the experience first before the other things.

Is that wrong? Yes. No, yeah. The experience is definitely the most important. I mean, I think even in the beginning, it was all about like the experience. and that goes back to the storytelling and that goes back to everything from, I mean, it's like from the music to the energy in the room to like all of it and to like the decor and then just to like the feeling, you know? So I think I love experience. I love, I love to, you know, I love

good energy and I love to travel. I think that really is an inspiration. And I love to have a good time, go to a great party. And so I think that's what we bring into our stores as well. It sounds like it almost like the experience dictates what's in the stores for purchasing. Does that sound strange? As I'm hearing you talk. No, yeah. No, I mean, it definitely does. And also, what's fun and interesting is that, like, so many of our customers go to all the different stores.

And then they have different experiences at each one. Austin is very inspired by Austin and the energy of Austin. You know, we have, like, obviously, more of the cowboy boots and the cowboy hats. And it's kind of cool. It's different than the Dallas store, which is a little more fancy Texas. and Austin's a little more cool, vintage, you know, like music. Just the bums down there. Rock and roll.

Yeah, like, we love it. And then Houston is different as well. And that's different from Nashville. And that's different from our Palm Beach store. And that's, you know, so everyone really has its own. We take inspiration from where the store is located and, like, the community there. That's always, like, the first place to start. What's something that not a lot of people know about you?

Not a lot of people know about me. Well, a lot of people do, I'm always in a high heel. So that maybe, I wear, I do wear sneakers when I work out. That's about it. Oh, a lot of people don't know, which they're really, first of all, I do wear jeans. Everyone's like, oh my God, are you wearing jeans today? Yes, I wear jeans. And I wear them usually in the winter or when I'm going to a concert. And I wore black all the time in my 20s and was like much more like rock and roll, always a leather jacket. I was always in mini skirts, but I wore a lot of black and was more like a rock and roll. And I only really, really fell in love with pink as, like, connected to my soul, like my spirit animal when I had my daughters, when I had Scarlet first. Did you meet your husband in a leather jacket? Probably. Because we met at Bowery Bar in New York City in NoHo when I was in college at NYU. He had graduated from Tulane.

And I was probably wearing, I was probably wearing this jacket that I still am upset that I can't find. It was like a distressed, like, motorcycle jacket. I probably had, like, a cute little, like, tank underneath and, like, a mini skirt. That was definitely probably... Did he come up to you? Well, we knew each other through... I knew his siblings, so they actually went to school with him, with them. Never met him, but we had mutual friends.

So when one of my friends introduced us, she was like, this is Todd. And I was like, oh, my God. And he had this huge smile on his face and he was just, like, sitting there, like, very cool. But, like, cute Teddy. Like, I was like, oh, my God, I can't believe I'm finally meeting you. And that was when we first met. And I was, I think I was a junior, was I a junior at NYU. Yeah, it was a junior.

Are you guys bringing work now into the bedroom or do you separate it? I've heard very mixed answers on this because Michael and I work together too. Yeah. And some people are like, we don't even let it enter our ether. It doesn't come in our home. And other people are like, we're talking about QuickBooks while we're show. Oh, yeah. No.

I mean, it comes into our home. But then the girls are like, can you guys stop talking about work? And so we're very much in that phase. now where we used to be way worse and it was like well think about you know during the years of COVID like that was obviously we were all home so and that was like I know crazy and now we even though we work together like we're not really in meeting we are for beauty like Todd is really spearheading fragrance he's obsessed with it he's like this new person who is he's like our nose essentially he and fragrance is doing so well are you going to spearhead fragrance for me

yeah do it he's like obsessed broken too many times I can't smell anything all right so he is is like, and then, but fashion, like, he can't, like, go near and he can't, and, like, creative ideas and things like that. So we don't, but when it's things like, I mean, sometimes like, Rebecca, you need to approve the furniture for the Soho store and he'll say that at home. I'm like, okay, can you just leave? Like, he'll remind me of those things, but we try not to talk about it too much. But definitely, I mean, there's obviously, we, you know, but then our daughters are like, stop. I don't think it's possible to not bring it in if you're doing those things. It's almost like the restrictions around the thing

make it harder on the relationship. Does that make sense? Yeah. And I think it's just like, I'm like, we're guys, girls, like we're not fighting, we're just talking. We're having a conference, you know, it's just so. But we do do very different things like and he tries to, you know, and we don't, anything stressful, but we're trying not to talk about like anything stressful

or serious. I'm like, if you want to talk about that, like then let's like, you can schedule a meeting. I like to talk about the stressful things right before bed. Yeah. Oh, we're like, yeah. I'm like, no, I can't. Hooked on a moving. You're like, did you see page four?

I know, I know. Look at this tax return on the page 12. I know, I know. I'm like, could you just take a brain out? Because I need to, what is it called? Emotional Residency? Is that what I need? Yeah, he wants me to take emotional residency.

So if he feels stressed and panicked about something, he projects it on to me. And if I don't take the same reaction, then he gets upset. No, no, no, that's not. That's not what it is. Exactly. Yeah. I need to validate that I'm either thinking right or like I'm being crazy. Right.

So, like, if she's like, calm down, like, oh. It's a compass. Right, right, right, right. Right. How did you guys decide and was this in the strategy to do all these strategic co-brands? So the ones that I've seen in, I'm sure you have 20 more, is you have the Stanley. Yeah. Which you're drinking out of.

Go see it on YouTube. I don't go. Actually, I brought the large. The new one, the new size is my favorite. I'm just going to take a step. That is not a subtle Stanley. That is. Well, I don't think a Stanley is subtle.

That's not what I would call Stanley. No, but I mean that, but they're not. But then that thing is like. You know, every. Every girl can use it as a weapon. Like, we don't need pepper spray anymore. I used to throw your Stanley out of them. Have you guys seen that video of those?

There's that guy that created that and he's like carrying a trash bag with a big straw on it around and like slamming it. It's like a trash can. No, I haven't seen it. I should see it. It's really funny. No, I mean, I used to make fun of everybody. I remember when I came to L.A. a few years ago, actually it was like at A. And everyone was like with a huge water.

And I was like, what are you doing? You look ridiculous. Like you guys don't do that in New York. I'm like, no. Carry around one of those things. Like I like it because the water feels. freezing cold. Oh, no, that's the only way I drink water. And I just, and I can't like, I'm obsessed with the Stanley's. So, I mean, so that's how often these collaborations start. So you start from like,

something you like. Something I like. You just did Lawless. Annie is a mutual friend of both of us. And I love that lip gloss. Love Annie. She's so great. You guys sent me some of the lip gloss. It's great. I saw you, obviously, pottery barn kids. Yes, potter on kids. I mean, it started honestly when like, I was like, okay, new categories. We don't do before we did activeware, we did the first, I think one of the first collab we ever did was Target. They approached us for that. And that was really amazing. And it was just a dressed capsule. They had three different designers. We were one of them. That was 2020. So it was difficult with the stores and all the things. But it was like went full viral and was amazing. That was really fun to create. And again, like price, you know, inclusivity, size inclusivity,

like all these things that are really difficult for a relatively small business, even though people think we're like a huge, we're still not like a huge, a big corporation with, you know, all, like we don't have, the capacity to do so many things. So by working with these bigger companies, they allow us to do much more. So started with Target. Then it went for like, we did, you know, BeTry at their West Coast brand. We did our first active wear with them and also Bandier before we did our own active wear. So it's like when we didn't know how to do workout clothes, like that's how we started. And I was like, we really need to, like, I need to get inspired to work out. I need some cute floral or pink like workout clothes.

So that's how that. Pottery Barn was always like a dream. Pottery Barn kids and then teen, now we have adults. But that was always like since Scarlett was a little girl and I would like try to make Love Shack fancy everything for her bedrooms. And I was like, this is just so, this is like the most seamless story that we could create together.

So that's something that continues. And it's actually, I think it's like their best performing collaboration. So that's something that we do. I think we wait until you see the holidays. It's so good, the new one. That, I think, comes out four times year. And then the teen, like the dorm for them is, like, massive because of all of the sorority girls and college girls. So, and then Stanley, like, that's also fun things that's, like, less expensive products that have, that people just love, things that are, whether it's Kendra Scott, you know, like jewelry.

We're doing yet another, I don't know. Yeah. We're doing another collab that's happening. I mean, we have so many collaborations. It just started off, but it's fun. And I think that, you know, we really do all the brand storytelling, the creative and everything, and we work really closely. So whether it's goody wet brush, that's, you know, it could be a 12 to $30 brush,

something that's really accessible and easy for anyone. It's really like a way into the love shock fancy world. And because our clothes are not inexpensive. And they, you know, they're, it's really like luxury to so many people. And so if you're buying one love shock fancy dress, you know, a year. year that you're waiting for, but then you can supplement with your Love Shack Stanley and your Love Shack fancy Goody Wetbrush and your lip gloss and your fragrance that you can get at Sephora or at our stores, things like that. And you said you get to Storytell, but do you get

to be part of the packaging and like every touch point? Yes, everything. Everything we do. We do all of it. So we really choose, I mean, we have like an archive library of like thousands and thousands of our one of a kind prints. And so that's really where we play with different, the packaging everyone loved. I mean, the unboxing, too. Like, that's where, I don't know if you've ever unboxed one of the Stanleys, but the box is like just as night.

And I don't even know what to do with all of us. I don't want to, like, throw anything away. That's so funny. You say that because we saved the bag. Yeah. It's like, you want to. I'm like, oh, she can take this to school or something. It's cute.

Everything is like. Yeah, it's very pretty. And it's really pretty. And then it's almost like, you know, a PR box basically that you're getting when you're buying. So you're opening up this Stanley that feels like it's this magical jewel box. And then the bag that comes in it and then the box and then you have the Stanley, which is like, so it's just a really, I think it's just really fun and it's emotional and it's

products that people really do love. And so then when it's with Love Shack Fancy, I think it's, I mean, we just did Victoria's Secret Pink, which was really successful and exciting. Yeah, that was really fun. And again, it's like, you know, they have such their pros at what they do. And we can't compare it with like the pricing and like all of that. stuff. So it feels almost like nostalgic. Yes. Like you know when you used to open up like tinkerbell makeup? Yeah. You have no idea what I'm talking about. But like when you're a little girl used to open the tinkerbell makeup. Yeah. And like the packaging was like so cute. And I don't know if that's the right example. Yeah. But there is something that makes you feel like connected to your childhood.

Yes. Very nostalgic. I'm very like I'm so nostalgic. Well, I think that's just like who I am. I'm, I mean, I was born in the 80s in 82. And I'm very like late 80s, 90s, early 2000s. Now the early 2000s are vintage. So I mean, it's like when we actually just brought back our original LSF logo, which like the seventh graders think is the coolest thing because it's like a vintage love shock. So like if you know, you know. And so but it does feel nostalgic knowing that and sort of seeing that, you know, I think also because thrifting vintage, all of that is just so, you know. And then like the 90s are really popular right now.

So I think there's people are loving that whether they're older and they lived through it or they're younger and it's just cool. What tip would you give for an entrepreneur who's just starting out and wants to go on a journey similar to yours? The number one thing. There's so many times that people said, no, that's not going to work. Oh, you have to change love shack fancy. What kind of a name is that? Like that's never like that feels so juvenile. Like that's never going to succeed.

You have to change the name. if you want us to buy the brand, you have to do that, you know? Or this style isn't what's going on in the market right now. You have to change your identity and you have to change the style of all of this. Like every single time, it was like, well, this is my vision and this is what I love and this is what I believe in. And you have to really like, it sounds she's, but you just have to like believe in yourself and follow your gut. And no matter what, just be resilient and not give up. Like, no matter what, there's a way to be able to figure it out. You just, you might, you're going to make mistakes.

Like, sometimes the mistakes are going to take longer than you might have expected, but you can't. And also, I think the scariest thing when you're starting out, I remember for me, is also just being judged by everyone. Like, when you're putting yourself out there and you're like, here's this new line I have or here's the, like, what if people hate it? And what if they're like, you know, being critical about you, about the product, which they are going to be. but you kind of have to, you just have to filter out some of the noise and make sure that you're surrounding yourself with the people, right people who do believe in you and who do help bring you up and don't listen to all that extra like noise and fluff out there and really like follow your heart and what you do believe in. I am very serious about living a non-toxic life in our house.

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Shop skinnyconfidential.com. Without work, how do you like to spend your time? So say, like, works off the table. What are you doing on like a weekend where you have time to yourself? What am I doing? I'm usually, okay, if we're in the city, we're like shopping in Soho. We are going out. I love to, I love restaurants.

What's your favorite restaurant here? St. Ambrose is like my go-to, I would say. I mean, that's like my- Michael, I think I get a wild hair and I get on one with a restaurant and I can't get off it. She does the same one over. I don't know. But like I love to sit outside at St. and Brose in the West Village.

It's like my happy place. And like whether I'm having lunch, wine, you know, eating for hours. know, it's just like, but again, I feel like I'm a creature of habit like that. So I love like a place that where they know me and I've been going there for so long, you know. It keeps it simple. Yeah, it keeps it simple. You know what you're going to get. Exactly. You know it's going to be a good experience.

Exactly. I think I might want to do that tomorrow instead of the Anacocci mark. I might want to go sit. I might want to go sit out on the patio and have a nice leisurely lunch. Yeah, exactly. We'll come say hi. You'll come to the store. We'll come say hi. The downtown one. Yeah.

Okay. Soho. Soho's amazing. Not the one where we by where we are. I love to dance. I love to go out. I actually really do love to go out. So we do go out.

Like we. Where are you going when you go out in New York? Like we're not like I, we don't go to sleep early. Todd and I like and our friends, we are not sleeping by nine or ten. I actually like don't love to sleep that much. Maybe you should be a real housewife of New York. I mean, I'm not going to be. We're on three hours of sleep right now.

Oh, you're on three hours of sleep. Yeah. I'm definitely not going to be out of real house. 10 hours of sleep. Everyone is not normal. Oh, really? No, but I feel like when you come into the city, like you... Yeah, it gives your energy.

What I was saying is like this place, it's a... It gives you energy. Yeah, but are you guys like sleeping by what time you usually go to sleep on the week? Like eight years? Oh, normally? Oh, wow. Yeah. See, like, I have so many friends.

No, I'm up until like 12 o'clock every night and I have to be like... Oh my God's like, okay, you have to go to sleep. I'm taking your phone. We're turning the TV off. I'm like just one more. Like, I need to finish up there. I wake up depending. I'll wake up with the girl.

Todd takes the girls to school. See, everyone takes, everyone has the husband doing it. It's too early. I'll do. No, I go definitely once a week. Okay. Thursday is usually my day. If there's another extra credit day, then that's good.

Or, but depending on what it's going on. But he's way better in the morning. And if it was up to me, I'd just be like, go back to bed. Like, we'll just like skip school. But so I'll wake up with them at like 7.15-ish. Okay. And then they're out the door. And then I'll like have a coffee.

And then I'll go work out. Stay in bed for like an hour. and just like be by myself. Is it Pilates strength training? So I do a lot. I've been doing Isaac boots for a while. I don't know if you know them. And one of my best friends just opened this amazing studio called the Pearl on the upper side.

So I'm going to be going. She does all different workout classes there. So I'm going to go do that. I like to do a mix. I go to dog pound a little bit for like weight training. I like mix it up. Okay. Forward space sometimes for dance.

But I do love to go out and dance. So if I ever have the opportunity to do that, we've been going to concerts a lot recently. But I love to just like be out and get that energy. and I feel like inspired by that. Where do you go out in New York? Like, where are you going out? So we've been going out a lot to shame or go. Okay.

I would say that's like our usual go-to on the weekends. Where else do we go? And then otherwise we go to Crane Club. Okay. Which is, I don't know if you guys have been. That's fun, depending like for a DJ. I don't know. You go to club clubs.

No, it's not like club clubs. It's like lounge, but like there's good music. And you can dance. But sometimes we'll go to club clubs. Like sometimes, I don't know, everyone now is like, Yeah, we're fun. Everyone's now in this like big DJ phase. We go to Madison Ward Garden a lot, actually.

Last week I was there, no joke, three nights, and it was during Fashion Week prep. I went to Lady Gaga. I went to Tate McCray. I went to Benson Boone. And did I go to something else there? I don't know, three nights, I think. I think three concerts I did. And then I did something else.

I don't know. It was crazy. Is this natural energy? It's natural. Yeah, it's natural energy. It's also, I think, the New Yorker in you. There's something about New Yorkers. No, I need to, like, move, be busy, go, go.

Like, yeah, we got to, like, do a million things. My next hire, if you're in New York, I would like to take resumes from New York City, please. I will accept. You have to go. I've been like that always, like, I grew up here. It's like, you have to be, I don't know. On it. On it.

Like, I don't like to rest. Like, I don't nap. I don't, I'm not like. You don't, what's that saying? You don't sleep on your laurels. Is that the saying? Rest on your laurels. Yeah.

I'm not, but like... Well, and you're a bit of a rester though. No, I like to go really, really, really, really hard and batch it as hard as I can go and push myself to almost burnout. Yeah. And then recharge. And how long do you need to recharge? Like, after this go in New York City, so we've been here for a week. Okay.

I'm two and a half months postpartum, so I'm a little rusty. Well, you look amazing. Oh, we got a lot of work to do. Two and a half months? Oh, my God. I've got a lot of work to do. But I'm just, like, I feel like next week, I'll, like, take. my foot off the gas for a couple days. I don't think so. Not if I ever say about it.

And then he'll come in and be like, you just turn. I mean, I literally gave birth and he was in the room like, like, we got to go out. It's like, yeah. We're opposite in that way. I'm like, we got to keep it moving. You know what he said to me? Maternity leaves over. No, my God. You know what? By the way, when you have

your own business, like, fuck me up. Yeah. Oh, God. Taylor, edit that one out. Don't say shit if you don't want me to say it on the mic. You said, maternity leaves over. Like, breaks over. That's not what I said. I said, enjoy the maternity leave, but what I need to know is, like, is it over or not? He said that, like, maybe, like, month one.

Because she kind of, like, steps back in. Oh, sorry, I went on maternity leave for a couple weeks. Right, right. But she kind of, like, comes back, and then, like, I'll be like, oh, cool, it's go time. So, like, I kind of gave some work, and he still is, like, breaks over. Right, right. Yeah, because you need, you do need to ease into it. Yeah, obviously.

Yeah, it's a little bit. It's a little bit. It's different. It's your second? It's my third. Oh, your third. Oh, your third. Oh my God, you're third.

I know. By the third, though, you're like, okay, you got the hang of it. I was like, didn't you get enough on the first two? Right. Oh, my God. I hope that goes on TikTok. Oh, my God. I hope that goes on TikTok. I'm just kidding. Oh, my God.

But yeah, I feel like I just need like a little bit of a recharge. Right, yeah, you do. New Yorkers that you guys are like, it's seven days a week. It's on. Yes, but then I agree with the recharge. Like, that's what you need to, you need to have it or you will burn out. And like, it's horrible. You know what's hard, though, about what we do, what she does.

is like Mark over there, we're joking their day, like we're not selling just like paper towels where you can like really set up a system and then say like, okay, it's gonna run and we have a lot of like, we almost don't have as much of luxury because this is a front facing thing that's like we don't. Well, I am selling toilet paper.

So speak for yourself. You know what I'm saying? Like we never take really a break. Does that make sense? I'm gonna send you some toilet paper. Like this show's always on for the last 10 years. And so even when we take a break, we batch a lot.

But it's so it's hard to just be like we're out for a while. Yeah, you can't, right. You know, that's what's difficult. If you were to shop, anything from all of your co-brands right now, what are you picking? Because I'm going to pick right now. Mine is the lip gloss.

Wait, from any of our, like, collabs. Oh, oh my gosh. Well, if our audience has to shop one, what do you pick? One thing. What are you picking? One thing. Like picking a child. Did, like, Pottery Barn's first menorah.

And I think we're also doing, I mean, we do Christmas and Hanukkah for Pottery Barn. But when we did a menorah last year, like they've never done anything Jewish, whatsoever and that menorah sold out. And people like message me directly like all the time. Is there any chance you have any more minoras? Anyway, I would get on that manure right away when it launches. It's probably going to launch soon. It has like, I think this one has, it has like beautiful floral appliquees. It's like a brassy gold color. I mean, they're always like amazing. And then

we do like all the big bows for Christmas trees and all that holiday stuff. So, oh, maybe I'll do my daughter's tree. Oh yeah. You have to do all the, I mean, it's like full on. The ornament. the stockings, like all of that. There's like a whole Hanukkah story and then a whole Christmas story, which is like the best, best, best thing. It really is an experience. It's like Michael said.

It's a lifestyle. It's really cool. And you're bringing it everywhere. Like to your home, everything you're, I mean, I think, I don't think, I mean, we do ski clothes with Boggner. Like there's,

that's really cute for your daughter too. We do, we just are doing kids as well. And it's so, so, so cute. How old did you take your kids? I have to connect with you so you can get on that early before it sells out. I think. The Bogner one?

Yeah. I want to take the kids. I want to get a ski. Yeah, you should. Wait. Wait, how old did you take your girl skiing? Five. Yeah, you got to get on it.

Or no, or even earlier maybe. Oh, you got to. Stressed about that. So, yeah, so there's like ski stuff. But there's like a lot of these. I mean, we do these like Roller Rabbit, like, holiday pajamas to, like, do your kids like Roller Rabbit? What's Roller Rabbit?

Oh my God. You don't know Roller Rabbit yet? It's like a cult pajama that's been around for forever. And we do these like custom Roller Rabbit, Love Shock. which are so comfy. Two boys wear them two. I have two boys. Yes.

Okay. All right. The whole family can. But Michael and the boxers. No, I'm coming in. Yeah. I'm going to come in the store. I told you.

Yeah. I don't just say things. No, no. We're going to do a whole thing for you in the awesome store. It's going to be so cute. That would be cute for you to take your and she really loves. Yeah. Yeah.

No, it's so cute. Like we like father, daughter experiences. Like you will be the best dad in the entire world if you, if this is like, and they're going to know her name and you're like, it's so cute. We do dates. me and my daughter. Daddy daughter dates. Yeah, so it will be a date.

She calls at the pink store, just so you know. Okay, so she's been in already. I took her to the Aspen one, like three times. Oh, yeah. No, she's never been to the Austin one. Okay, we're going. Yeah. But you know what you do that's a little annoying?

Is that you take my idea and then you rebrand it as your own and then you present it as it's your idea. So like, I'll take her to the pink store in Aspen and that's our thing for me to take her to the pink store. But now he's going to go make it like a date. Oh, like a daddy dog. And then maybe after I'll be like, oh, and by the way, we can also stop for a bonus ice cream. Sometimes it works to my advantage, though, because I'll feed the rebrand and then let him repurpose it, but is what I needed.

So it works sometimes. Right. Where can everyone find you? Pimp yourself out. Tell us where we can shop all the things. So you can use code skinny at lovshackfancy.com for 15% off. My favorite perfume ever is Secret Crush, which just launched. and it's our first gourmet.

Do you like perfume? It has to be the right perfume. I like perfume. Trust me. You're going to love this. It's like it's this delicious vanilla. It's like this champagne accord frosted like whipped vanilla. It's so, so, so good.

I've been wearing it for the last year. And the bottle is, I'll show it's like a cream like pearlized bottle with a gold bow on top. And it's just amazing. So that is and we're actually, so we'll have done. The Secret Crush Cafe. We're doing a cafe for the first time ever, which I really want to do Love Shack Fancy Restaurants, Love Shack Fancy Hotels, Love Shack Fancy. Maybe we need like a spa together, like a little skinny Love Shack Fancy, like,

spa situation. Wait until you see the ice roller. I know, we almost went down a path like that in Austin. So there's all, I mean, even more for like experiential in terms of that. So our first Love Shack Fancy Secret Crush Cafe, we're doing this little jewel box in the West Village, which is like open for three days. is we're doing a VIP day, and then it's open to the public to,

so it's like caviar, champagne, that we fully rebranded the entire store, and it's like walking into this jewel box that looks like our perfume bottle, which creams, golds, like so, so incredible. So that's also our perfume is sold at Sephora and at Love Shack Fancy. But this perfume blows like,

I love our other ones. Reverend Love is my favorite, the pink one, which is our best selling, but this one is like beyond. And we're working on more and more. So they're getting better and better. Yeah, secret crush. I am a big fan of everything you're doing.

I think it's very smart. And you've just done a really good job of like staying true to yourself and telling your story and staying consistent and a lot of discipline. It's really, really cool. Thank you for coming on the show. Oh, thank you for having you. And Raina, thank you for introducing me to the brand 12 years ago. 12 years ago.

Vintage days, vintage love shack fancy. It did kind of hurt my heart when we now talk about the 2000s as vintage. No, it really is. It's like really crazy. And the 2000s are like nostalgic. And it's like and the young girls, the teenagers, like they are and the 20 years, they're like obsessed with the early 2000s. It's, I know, it ages us, but like it's crazy. I feel like that was just like yesterday. I know. I know. I know. I didn't even know that. I didn't know that's a huge thing. Oh yeah. Huge. Huge. Okay. All right. Well, thank you so much for coming on the show. Thank you so much.