The Bossticks - Patrick Starrr On How To Create Your Own Category, Men In Makeup, Community, & Credibility

Episode Date: December 1, 2020

#311: On today's episode we are joined by Patrick Starrr. Patrick originally born Patrick Simondac, 28, is an Orlando, FL, native, Filipino-American, and one of the biggest beauty content creators in the industry, known as one of the first "men in makeup" on YouTube. He is the founder of ONE/SIZE by Patrick Starr and on today's episode we discuss how to create your own category by being true to yourself. Men in makeup, community, and credibility.  To listen to Patrick's new podcast click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by SUMMER FRIDAYS Let's talk about self-care, my friends. In these crazy times you must give yourself a little tlc whenever you can. That's why we are obsessed with the jet lag mask from Summer Fridays. You can shop 15% off Summer Fridays products with our offer code SKINNY15 This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis and we also now get our wine at Thrive! They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Be sure to grab our deal by going to to https://thrivemarket.com/skinny to select your preferred memberships package and start saving today! This episode is brought to you by ButcherBox Every month, butcher box ships a curated selection of high-quality meat right to our home. All meat is free of antibiotics and added hormones. You can customize your box to your exact preference. It's a no-brainer! Options like 100% grass-fed and finished beef, free-range organic chicken, wild-caught Alaskan salmon, and more. Just go to ButcherBox.com/skinny now to sign up! Produced By Dear Media 

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you alone for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

So they look at their data. They look at their analytics. And I think uniquely with me, I always tell anyone that I'm working, with that deferred to data and what has worked is the identity of how I was born into this industry. They say, oh, well, this product has worked or that product has worked. And I said, I kind of have to stick to what I know. And what I know is Patrick Star was not born on data. I didn't just wake up one day and look at the directory. I was not founded on data. And so I challenge everyone in their lane to create new data. Welcome back to the skinny confidential him and her show. That clip was from our guests of the

show today. Patrick Starr, one of the newest signs to the Dear Media Podcast Network, is a show that just launched called Say Yes to the Guest. And we're really excited to be talking to him today. And I just think that we need to talk about how Patrick Starr is such an entrepreneur. Of course, he's an influencer. He's an icon in the space. He has his own makeup brand one size fits all, but he also is very business savvy. Michael and I have seen this firsthand because we are also with his agency, digital brand architects. And every Everyone behind the scenes just raves about how savvy he is when it comes to business strategy. And I have massive respect for that.

So who is Patrick Starr? He's 28. He's on Dear Media, like Michael said. He has a new podcast. He's from Orlando, Florida. He's Filipino-American. And he is one of the biggest beauty content creators in the industry. He is known as one of the first men in makeup on YouTube.

And how he started is such an interesting story, you guys. he was literally hustling behind the counter at Mac and now he is just this major superstar, okay? He is the influencer. He is the YouTuber and he is 100% himself. You are going to be obsessed with this episode. I am so excited to welcome the Patrick Star of One Size Beauty available at Sephora to the skinny confidential him and her show. This is the skinny confidential him and her. I'm really excited for you to do one of these because

I think so many people know the Patrick that's on YouTube and social, but like you have so many levels. Do I? I think so. I mean, like. Do you? You do. You have as many levels as your eyelashes. You guys are stroking my dick right now.

Like, give it to me. Okay. Your lashes. And I'll come. Can you tell me what the brand of the lashes? What do you fucking think I was going to wear it today? I didn't know. They are one-size beauty by Patrick Star that they're launching.

I mean, they should have been launched by the time. This is rolling. So can anyone wear these lashes? Yeah, I think so. Well, also, too, like the way that I'm conducting my business is to make sure that it's for the unseen and the unheard. And I feel like men, drag queens, the girls get represented. And I remember I used to get in trouble for wearing, like, beauty supply lashes like this big because they didn't sell them where I worked. And so people would always ask me and I would always have to kind of like lie through my teeth and kind of like make my own lashes.

And so now that I have the opportunity to create things for those people that didn't have something for them within reach in a business place, I'm like, fuck it. Let's just do big lashes. And they're called I've arrived. I mean, those definitely say I've arrived. I mean, come on. You have as much lashes. Michael has hair on his house. When you guys both came in, I looked, I was like, God, you're made up, you're made. I look like shit compared to me right now. Oh, you're cute. Thank you. He's cute. He's cute enough to make a family talk about it. Look at his hairline. Well, but I mean, thank you. At least you have one. Big, big, big, big, big, big personality. Yes, I got a big person out. But I know, I just put the cameras mostly on YouTube because. Okay. I want to go back to your childhood. Okay. Are we already started? We already started. We're in it. Oh my God. This is it. We're not Barbara Walters and Walter Connichite here. We just get into it. Okay. We're. Okay. Okay. Okay. We're. Okay. Okay. Okay. We're. Okay. Okay. Okay. We're. Okay. Okay. Okay. We're. Okay. We Okay, so let's go so back to when you were little.

Tell us how you grew up. Really give us the whole 360 of Patrick. Talk about your family, your parents, sisters, brothers, whatever. We want to hear it all. Filipino American family, first generation American, three boys, all Catholic, Patrick, St. Peter, St. Paul, all peas. All Filipino grew up in a Catholic church, grew up in a Filipino community. We would do the traditional dances, have food, fun. I grew up on five acres.

East Orlando. And I think we were not allowed to have cable television. We didn't have any internet. We had like dial up, Ethernet cable, the whole nine when we were allowed. I studied classical piano when I was young. So you can imagine I loved music. So I think without having cable or the internet to influence me like kids nowadays, I was able to express myself through music. We watched a lot of Disney growing up. So having this fantasy transfused into my DNA was something that I kind of like made me who I am. I fell in love with this fantasy of transformation, like the Disney princess from Porta to Princess

and Cinderella, very Cinderella, playing with an instrument. And then I threw the networks that were available on the five channels on my TV, like Extreme Makeover, The Swan, remember that show where they would plastic surgery, the girls and make them into Queens, and also like a makeover story, and also America's Next Top Model, which was truly transformative and me.

And so I had visibility to the idea of transformation from Disney, from top model, from these makeover shows early on. And I realized at a young age that I was addicted to a process. So that being taking a piece of music like piano, practicing it and performing it, that was like something so fun for me. Then I remember one of my relatives had a very expensive camera and a Nikon. camera and I was like, oh my gosh, like, I can kind of like live my top model fantasy and create a campaign with my vision.

And I started to Photoshop makeup. And I was like, okay, instead of photoshopping makeup after a few years, then I could, you know, then maybe do makeup. And in high school, I was in marching band. You can imagine. I played the clarinet. I was a piano accompanist in high school as well. And then with the camera from my relative, I was like taking senior pictures and kind of

doing makeup and doing homecoming hair. So I'm kind of shaping this story of who I came to be. Have your parents just always been so supportive of everything you want to do? Hey, I don't know. I'm Filipino. Like, I had to do the shit behind their back. Like, I would take hot rollers. Imagine, like, 2006.

I would, like, take the hot rollers behind my back. And I would, like, go and, like, do the updo's French twist, the curls, the whole nine, side swoop, everything. And then I remember one day I was actually in a homecoming, take the group full. And I remember one of the moms was like next to my mom. And she was like, oh my God, Patrick did a great job on my daughter's hair. And my mom later was like, oh, so you did her hair. And I was like, yeah, and she paid me $50. And she was like, oh, okay, well, that's good.

And it became this constant like battle of me having to condition them that what I was doing is like, okay. And that took a lot of work. So like in the beginning when they see you doing hair or doing makeup, like what was their first reaction? action were they trying to like sway you to do something else or they just didn't understand it. Nursing. When you're Filipino, it's like nursing. And I believe in it's human nature to go with what you know, you know, especially, you know,

in society that we live in. We only go with what we know. And them having immigrated to the U.S. became citizens. They only knew nursing and business. And so that's what was impressionable to me was that. But then I think through the tiny lens of my local channels and they, you know, they. Like, it opened a whole new world to me. And so that's, I think, just learning a little bit of my journey from being a piano teacher, finding a passion for photography.

And then I also worked at Panera. I was a cashier. Didn't you also work at Starbucks? No, no, Panera. Panera. So it wasn't Starbucks? No, it was Panera. But I call it bakery.

Okay. So you're working at Panera. And when you were working there, did you say, okay, there's so many things I want to do creatively. and were you feeling like bored and uninspired? No, so I think I just knew. I just wanted to make money. My parents didn't even want to get me a job. I was fortunate enough to have like prepaid college.

They just like, hey, use this money, go to college, get your degree, be a nurse. Like that was the plan. And but around like my freshman year of college, I was going to college. I was working at Panera Red. I was teaching piano on the side. I was doing senior photos and graduation pictures and actress headshots. So you're working your face off. I mean, you're.

Yeah, I mean, but I loved it. So aside from going to school, like, I was offsetting, like, drilling myself in the books with teaching piano, teaching kids, catering food to people through listening, doing photography and capturing the essence of someone's personality through a camera, which then kind of foreshadowed my future today as Patrick Starr. I'm listening to my consumer, right? That's my Panera side of me. I'm capturing it on photo and video. That's the tech side of me. And ultimately, I'm teaching with an instrument. It's not a piano anymore.

It's makeup. And also ultimately inspired by, I shout her out all the time. She's my favorite Tara Banks. Early on, I said, I'm a minority in my lane in the industry. Who can I parallel path, like, what I want to be? And there was no one other than Tyra that I could kind of sort of think of that I kind of resembled in my industry. She's someone that's building credibility, teaching them modeling on a channel.

but through different, through diversity. And I'm like, I have a YouTube channel. I'm a minority in makeup. And I kind of want to build this level of authority and credibility. Wait, through diversity. So if I do makeup beyond just me, first person, and I do a third person, I can kind of like build a sense of credibility through doing makeup and my mom, my brothers, women of color, my white friend, my Filipino friend.

And I think that's when it started to happen was like 2015. when I started to kind of like get this sense of trust. Because the one thing that I say now in developing my brand one size beauty is that you cannot buy trust. I mean, we can buy marketing space, right? But you can't buy trust. But I think through what I call in quote, personifying product, we are able to then gain trust.

What does that mean personifying product? I learned early on and you see this with influencers and beauty that they personify and resonate with a product. We're not just saying, this lipstick is red. and pigmented. I wore this lipstick when I gave head to that, my ex-boyfriend, and he loved it. That's personified. It's my favorite fucking red lipstick.

Wouldn't you want that red lipstick? Like, where do I buy it? And guess what? And guess what? It didn't move. You know what? I want you to get that red lipstick. Yes, babe.

That's a description. I will get that red lipstick. And give it a ride-up. That's an example. That's an example. But it's just like when you're able to cultivate it and curate a story that is real, it really drives it home. I think that's the magic of social media and the magic of beauty in this multi-billion dollar industry that we live in today.

Well, there's a couple areas I want to take this, but I want to go back a little bit because you're a larger than life personality. You are extremely successful creator, you know that as well, and you're an extremely successful entrepreneur. But I want to talk about before that. So when was it that you started to realize that this lane of a career was your calling? Because obviously there's a long way that you come from from Panera to now. And I want to talk about like how you develop the confidence to actually get out there, create this type of content and basically build the brand you've built. I know there's a lot in there.

Yeah. Yeah, of course. Hold up. We're going to take a break to talk about Thrive Market. We are all home. We're quarantined and we need our groceries delivered to our house. Inter Thrive Market. Here's the thing.

They are the middleman for you. So you don't have to do any of the work. Basically, they vet the brands. They check to make sure they're already. organic, non-GMO, that there's no added shitty ingredients in it. And then they put it on the site. You just go on the site. It's so simple. You can pick out what you like, put it in your cart, and it comes straight to your door. I have a page that I curate and I update it all the time. So it has all my latest favorites. Some of the things that are on there are pink salt. I put this

in my water every morning. It's this Himalayan crunchy salt. It's in a grinder so it comes out super easy. Michael's favorite organic beef jerky. He eats this all the time. He is in love with it. It's such a good hack. And then we also have some organic Sandra Ovese wine on there. And then we have my favorite raw almond butter and dates. You can get all this in one swoop. I'm telling you guys, it's the way to shop. It's the way for the future. It's where it's at. Here's the deal on memberships. There's two different memberships. So they have a one month membership for $9.95 a month. And then they have a 12-month membership for $5 a month. And you get a free gift up to a $22 value when you join today. It is so easy to join. All you do is go to thrivemarket.com slash skinny and you can give it a try. So you can choose

the membership model that best fits your lifestyle. But for us, we went with the 12 month membership because it comes to like $5 a month. You should also know that Thrive Market membership is risk-free. so you can take the first 30 days to determine if Thrive Market is right for you. And if it's not, you can just cancel within 30 days and get a full refund. But I know you're going to love it. So you're going to go to Thrivemarket.com slash Skinny and get all your groceries today to your doorstep. I think there's like, if I was to put it, categorize it into three stages. I think early on, first stage is like understanding who I am, becoming like self-aware,

what I like, what tickles me, what makes me smile, what makes me happy. And that's the first step. Now, the second part of it was just, I call it like doing a hokey pokey. I was living in Orlando. I was working at Matt Cosmetics. I was working at Panera. I was teaching piano. And I kind of had this affinity for all things beauty and transformation.

So I said, let me go to L.A. And this was around 2014. I started my channel in 2013. So this is seven years ago. 2014, I started, I was like, let me just go to L.A. and visit my friend, crash on his couch and see what the la la land is all about. And that was, this is kind of like now the second stage. And so I have so many analogies, but this analogy and metaphor to me was like planting a seed, right?

I'm going to plant the seed in L.A. I'm going to go back to Orlando and I'm going to water it. I'm going to let it grow. I'm going to network. I'm going to make connections. And hopefully I can have fruit to bear later on. But it took a while from me going from Orlando to L.A., crashing on their couch, making more. our friends in the industry, going to trade shows like Fame Expo, The Makeup Show, IMats,

developing a presence, and learning, and then taking it back. And I remember I was around like 150,000 subscribers or followers on Instagram, and a brand had caught my parents' attention, my attention to partner with them and travel, like on a brand trip. It was my first ever brand trip. Well, you was this. It was like, 2015. Okay.

Still early. Yeah. Still early. and I was asked to go on this brand trip and the parents like, where are you going? There was a limo like sent for me. They sent all this swag. They were you going?

I was like, I'm going to the Bahamas. And they're like, what the f? I was like, yeah, because they want me to promote this product. And they were like, oh my gosh. Really going against the grain and finding a community via social media was what helped me build my confidence because through the portal of like hashtags and community, I was like, well, I'm not the only one.

There's other people. Yeah, I'm not the only gay makeup wearing man in Orlando. Like, there are other people. But I wasn't necessarily like a drag queen because I still identified as he and him. And I still do. But I found other men that wore makeup. I found other people. So it kind of allowed me to be confidence.

And to this day, people resonate with that. At this point where your parents fully on board and saying like, okay, like we get it. There's a career here. Someone's sending a limo for you to go to the Hama. It's like obviously they recognize maybe or maybe they not, but they see there's an opportunity potentially. Yeah, they had their eyebrow rate. for sure. It's different case by case depending on who you are and in what environment you live in.

But for me, I really had to say, hey, I'm getting paid to do this. I'm making a living. And I think I had to put a pause on school and I really had to follow my heart and really understand that this made me happy. Your voice is orgasmic. Taylor, don't pop a boner back there. I know how you are. Like, you have a phone sex operator. She said I have a face for radio. Like, what do you want? Do you want high-pitched? Do you want, like, yo, what's up?

Like, I got you. Like, if you want the business of Patrick Star, I'll fucking tickle your wallet and make you a fuck ton of money. You know what I'm saying? It's what you want. I got her for you. I'm all about business. I'm fucking serious.

I don't fucking play. So if y'all are listening, my name is Patrick Star. And, yeah, I'm a man in makeup. How do you change your voice? like that. Oh boy, you want Mickey? Hi, pal, it's me. Dude, that's pretty good.

You're going to be great at podcasting. I can't wait. You're all different kinds of things. I'm excited. I'm starting my podcast too. So thank you for like sharing the space with me. It's fun. Come in.

We love you in this thing. I mean, listen, if this is just a preview for it, I'm extremely far enough. Where did you have an epiphany? Like, did you walk outside and go to the supermarket and someone came up to you and was like, I recognize you. You've resonated. They're crying. Do you? Like, where was that epiphany? Oh, I'll tell you. It was here in Los Angeles. So I was visiting with my brother. I told Peter, I was at my brother, Peter, the middle child. So I said, Peter, come with me to L.A. Let's stay at my friend Ronnie and Stevens Place. They're both my bestest friends or like my sisters. And I said, come with me. And so I remember Ronnie had worked at Mac in Hollywood and Highland in that store. And Ronnie was on a break. And I said, let's go. I'm painting you guys the picture. So I said, let's go up and like look at the Hollywood sign. I want to show you.

And I remember looking at the Hollywood sign and I said, man, God, if you can just give me a sign, like if it's meant to me, it was so serendipitous, like to see the sign with my brother, with a friend that I had just made, who's now my best friend and my makeup artist. I randomly, we had seen a sign. There's a cold stone right there. So I went to go get ice cream. And I remember looking at my email and it said, we would like for you to have a collaboration in Sephora with this nail brand named Formula X at the time. And so I remember I was like, oh my God, this is the biggest brand deal that I've ever had in my life. And it's in Sephora. I had never seen male representation, a man, a drag queen, anyone in makeup.

And sure, there's like Nars and Kevin Koyne and all these other male brands and makeup artists, but not a man in makeup particularly, especially with nails. And so I said, oh, my God, I think this is it. It was a curated brand collaboration that was one influencer a month. And I was the month of February, the shortest fucking month out of the year. And so this is the story that Rayno, you know. Yeah, yeah. Hi, Raina. Yeah, hi, Raina.

I love this story, too. I wanted this to be successful. And so they asked me, okay, you have three nail polishes that you should sell or that we would love to collaborate with you on. And obviously, me thinking I have to sell. And at first I pick, like, the most obnoxious crazy colors. I had a green glitter, a blue glitter and a pink glitter. And I looked at the nail polishes that, you know, for approval for samples. And I said, oh, my God, I think this is it.

And then something hit me. And I was like, wait a minute. I said, what does best in your business? Okay. And this is my persona Bob that came to be. And I call him my best of business. This is B-O-B. Bob, best of business.

I said, what's going to be the best of business for them? And that was me asking them, what does the best in your business? And they said, pinks. And I was like, oh, my God. Gosh, I think it's, I said, fuck it. Take the green and the blue out. Let's create three pinks. And I sold out. Well, that's why, I mean, listen, I think you've pioneered so many things for young people and especially like for influencers. But I wanted to talk about the business I love because you've been extremely savvy with your businesses and the way you choose. So like how do you outside obviously recognizing, okay, this is a lane that you recognize that they're going to sell the most based on their customer?

Like how do you, is that the approach you take for everything? Or like, and how much of it, how much plays into like what you. you want to do versus what you know is going to work? Because I know it's a fine line there. It's a hybrid. You really have to listen to the consumer, but it's so funny because I'm going to jump back and forth, like being working with partners, working in Sephora, like people. I don't want to say they're not confident, but most businesses just go with what works. So they look at their data. They look at their analytics. And I think uniquely with me, I always tell anyone that I'm working with that defer to data and what has worked. is the identity of how I was born into this industry.

They say, oh, well, this product has worked or that product has worked. And I said, I kind of have to stick to what I know. And what I know is Patrick Starr was not born on data. I didn't just wake up one day and looked at the directory and a roster and say, there's an overweight Filipino bald man missing in the beauty industry. Did I? No. So to my point, I was not founded on data. And so I challenge everyone in their lane to create new data.

And it's ironic that by, I think, one article dubbed me one of the most successful top-10 influencers in the last decade. I'm like, I haven't even been alive for the past decade as Patrick Starr. Just knowing that, that there is something different and unique about what I've created as a person that's new. As far as my identity, I challenge them to do that with their. And look, we are now creating new data to go off of. Well, I love that because what you've done is you've basically been so authentically yourself that you've opened up a whole new lane of products and services that people that have interests similar to yours and they didn't exist before. But you did it not only by obviously being true to yourself, but by looking at data and saying,

okay, this is actually going to work. And there's a huge industry now that just didn't exist before that should have. Yeah. And for me, I'm not saying like go off the fucking crazy map and create something heinous. But I think a lot of my choices are within reason too. And I think I learned that in kind of like decorating the Patrick Star. I remember when I first started, this is how you kind of like get your brand look. I remember I was wearing big, big, crazy lashes.

I was stacking like 10 of these. And then I had lashes on the bottom. I looked like a torrential around my eyes. And I remember it was me and MUNY. When people would go up to us at a meeting group, it was our first meeting group in Dallas at a convention. And people go up to mani, be like, oh, my God, and like hug him. And then they would go up to me, run, run, run. And then stop.

And be like, can I hug you? And I'd be like, yeah. Yes. And I was like, why are people so scared to hug me? Well, because you have, I want to hug you too, but I'm more, I don't want to touch anything with this. No, no, no. Yeah, I understand.

So then I remember, like, shortly after, I said, oh, my God, maybe I look unapproachable or not as tangible. I think you do. I just think you just look. Thank you. So you just don't want to see the lashes. But then it was such a look. It was so, it was so intimidating.

So what I did to cater to those consumers or viewers was I was like, let me. commercialize myself a little bit just to show them who I am because I think the makeup was so, so, so, so, so, so heavy that I was like, let me wear lighter lashes, let me wear a lighter lipstick, let me contour less. And at that point is when I feel like the fantasy of makeup that I was creating for my viewer, then became attainable. And I think that's the magic of what I've created with my celebrity collaborations, that I'm able to demystify the stigma of what it is to be a celebrity and make it attainable. And that's what these celebrities have partnered on my channel to kind of break down that glass ceiling.

Hold up how fitting in this episode. We are going to talk about self-care, specifically summer Fridays. And we have an offer for you. I'm sure you guys have heard about the Jetlag Mask. It's that blue mask that looks so chic on the Instagram. Everyone's using it. And it's from Summer Fridays. Their brand is all about giving your tired, stressed out quarantine skin,

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She just messaged me the other day and said, thank you. She said, you're such a blessing. You're so kind to us. The Kardashians, Naomi Campbell, just posted me today. She was texting me. And just to see that she wanted one size beauty was like, she's like, darling, I need the wipes. It's not her story. She's like, I need the wipes.

That I remove my makeup with the spray and the wipes. And I'm like, oh, my freaking God. I heard the Kardashians are very, very nice. Super. Like nice people that are. Super. Super. Yeah.

Super. What is something that you struggle with on a micro basis? So not just big struggles, but maybe like something in the morning, something in the afternoon. Like maybe you fucking hate taking conference calls. What are your day-to-day struggles? Day-to-day struggles are like, I think, because I am plus that overweight. I just want to get healthy being a brand owner and a founder. I do want to eat healthier.

maintain a healthier life to live longer. And I also think deciphering when I am Patrick and when I am Patrick Starr. Because I have groomed Patrick Starr to the ground to be this perfectionist entrepreneur. And then I think I cried like the other week because I felt like I never gave Patrick Star permission in my, I mean, Patrick, see, Patrick Simondag permission to be. because Patrick Starr was a unicorn or spectacle that is so confident seen by billions of people that's on millions of dollars dollars a product for other people and I think that was just Patrick Starr like taking over it's almost like

Venom to Spider-Man like it just took over and so I think no way Lauren's gonna get the Venom reference but I do and it's a good one I mean it's like a costume but but I think now I just turned 30 last year so on 31 in November so I think it's it's kind of nice to kind of take a step back, understand like what my reason for being is as a person authentically without the lashes and with the lashes and making sure that I'm able to balance both because I feel like I deserve that. How much pressure do you feel? Like say you're going out in LA and I mean now obviously it's like COVID and we're not allowed as much. But how much pressure do you feel to go back

and forth between Patrick Star, which is this largely life character and Patrick? And how do you navigate that? Yeah. When you go to the grocery store, are you dressed up fully? No. So if someone comes up to you wants to take a picture, you're fine. Yeah, totally fine. So you don't, you're not more attached to one Patrick. No, no. Either one. No, because it's just funny.

It's just this, I mean, it's one person, but it's just funny how Pat the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, is always for Patrick Star. And, I mean, I'm there. It's just, like, I think personally in what I've been able to allow into my life, it's been more so for Patrick Star. Patrick Starr is always first. Like all these opportunities, all these business opportunities and even friendships are Patrick Starr facing. For me to create authentic relationships and just live life for Patrick, I think, is something that's new for me. What advice would you give creators that are trying to break into this industry?

It's obviously different than it was when you started. Yeah. Besides to authentically be yourself. Of course. That's so funny. It's like I always say I did a little class for free, like during quarantine, like, how to be an influencer 101. And I had this notebook that I, and I just educated, like, I think about like 80 creators

or aspiring creators. And I talked about emotional emergency plan and how to attack like a scandal or something that you're going through. And that's finding a community and creating a community. Because, you know, with social media come scandal, what celebrity comes scandal, and how to deal with that. So, and I feel like this is something that I've done natively. So first of all, find your community, find people that love you and support you and that do what you do. That's the first step, because that's what I did. It's not, it's not being dependent. It's just kind of like finding yourself

through them. And that's the hardest part because when I started, I was like, oh my God, my mom doesn't know this. My mother doesn't know this. I don't think I'm crazy. So I found that through the portal of social media. And I found a community that resonated with what I did. Second was almost like a fire exit plan, right? If things are about to burn, down, you just need to know where to go. So I call it my emotional emergency plan. And that is identifying who is my personal bitches that are not social media based that I can defer to when I'm at crossroads. And who is my industry-facing community, personal friends that I really fuck with, that I trust and list and go to those two groups. And I think that's an emotional emergency

plan, like when you want to lash out or tweet something really crazy or it's a almost like your personal PR. And that's your, that's my version of an emotional emergency plan. Because sometimes your, your fans and your followers are not, shouldn't be the ones to to go to and think in terms of that. Because then you then disrupt and disrupt your business. So that's me. When you, and I understand this is like, well, I sometimes feel like I'm on a hamster wheel just creating content all the time, all the time, all the time. And how I take a break is I'll take two days off and just not do anything.

Do you have anything like that you do for when you just feel like you're on a hamster wheel with content? Yes. Yeah, sometimes. And it's crazy because I think now that I have a brand, I feel like I'm caring for more children. It's like, I had twins as unexpected. Oh, my God. So, yeah, it's most definitely, I'm on this wheel. And my analogy for social media is a zoo.

I'm the zookeeper and have to feed all the animals. And if the, you know when you go to a zoo, when you take a baby to a zoo, the animal is sleeping. And you're like, why the fuck did they pay all this money? And this, that's my channel. If my Instagram is dead and the animal's sleeping, why should the zoo goers go to my page? So what do you do if you want to break? Or is there no break? I got a team.

I have a team. I bulk up on content. And I try my best. But I think to keep your sanity, I think it's important to have those days off, the digital detox. Well, I think it's interesting when you're starting out, because you mentioned community. And I think when you're starting out, like in the beginning, you're kind of only speaking to your community, right?

Because it's smaller. But as you get bigger and bigger, you get to the size of a community that you've built, you ultimately are going to have people that jump into that community that may not be part of the community. They just end up like how, you know, now I'm following Patrick. And with that, I think like you said, it's harder to identify like who your true fans and who your community is and who are like new people that maybe shouldn't be following or should or should or should not. But how do you deal with people that come in that aren't necessarily your community with their new followers, but they're there and they're maybe hating or not. about seeing what you're putting out. Like, how do you navigate that while also still speaking to your people? Wait, quick break. We are talking about meat and why quality matters. But the real thing we're talking about here is meat and quality meat that's delivered to your door. So whenever I go shopping at the

grocery store, I never know which meat is the best. I'm always searching for it and it's this whole thing. And I never even know by the time I'm at the checkout stand if it's good. So enter Butcher Box. Butcher Box believes everyone deserves high-quality, humanely sourced meat. It's delivered, like I said, straight to your door. Every month, Butcher Box ships a curated collection of high-quality meat straight to your door. For us, every month, Butcher Box ships a curated selection of high-quality meat straight to our door. And here's what I love. The meat is free of antibiotics and added hormones.

Each box, you get like 9 to 11 pounds of meat, which is enough for 24 individual meals. It's packed fresh. It's shipped frozen. and it's vacuum sealed so it stays that way. I like to customize my box. I'm very specific with it because Michael is a huge fan of the sugar nitrate-free bacon with his eggs. And then I really like the wild-caught Alaskan salmon. I do that with broccoli.

I sometimes make a stir fry. I add some rice. It's so good. But if you're more of a beef or organic chicken or heritage pork person, they have that too. So you can make the box how you want it. So like I said, affordable, convenience, and you get healthy, humanely raised meat. And you should know this and you're going to love this. Bacon for Life is back.

So right now new members can get bacon for life when you sign up. Just go to butcherbox.com slash skinny. You guys, that's a package of free bacon in every box for the life of your subscription when you go to butcherbox.com slash skinny. I know Michael and I are sold because we want bacon for life. I think just reintroduce them. I think just reminding them, reassuring them that this is a new part of you, that When the fans say, oh my God, you've changed. Well, duh, I'm creating a new business.

This is a new side of me. Like, Bob is new. My founder's side is new. It's a new side. I think that's something, I call them like the teenage dreams of the world. Those girls that catered to a younger audience who are now more grown up. Like, they just have to remind them that they are in this place in their life. It's like checking in with a friend.

These are your friends. Like, hey, I'm here in my life. This is what I went through. And this is where I'm at. Like it's like how you would talk to any other friend. What do you do with an asshole troll that has no merit? Someone comes on your page and says something so rude in your house. What do you do?

Do you delete, walk, respond? Yes. So this is a crazy story. I don't want to take credit for this, but I can just say it. So in 2016, I was one of the top whatever, 5, 10 most of you creators on Instagram. And so they invited us to Disneyland. And we had met all of the product developers of Instagram. And they went around to all of us.

and the Walt Disney Suite and asked us what they can improve on their platform. And I remember when I was going viral at the time, I was receiving gun emojis to the head, the moon face, like the throw-up face, the sick mask face. It was like, it was about the thousands, like 18,000 comments, 20,000 comments, 35,000 comments. But I was growing, but there was like more hate with more follow with more problems. And they asked me, like, what could they improve? And I said, well, I have a suggestion.

I was this bitch. I said on YouTube they they monitor comments and you can block certain things big and I said this is my house. So I don't want 10 year olds and younger children to see derogatory names like F-A-G and D-I-E on my page because I'm here to I have a social responsibility and a purpose to inspire people. And now if I have people shitting in my house like y'all need to clean it up because you guys built this house. Okay. So do your fucking. job. And I didn't know where they say that, but I said, I would love for there to be a place in a community where we can monitor words. And a month later, it happened. Oh, when they put in where you can actually type in words and it doesn't let you post it if those words get typed. And also, they also added block and restrict too. I don't know about that, but I just remember specifically the words. Like, that was my suggestion. I was like, hey, I'm getting so much hate. Like, I would love for your product development team to create the interface to involve blocking certain words and I have certain words that were derogity to me in my community that I didn't allow.

And I have a list of them. And yes, it kind of like lowers my engagement, but I'd rather have a clean space than a dirty one. And what you said is so true. There's a 10-year-old in Minnesota who goes to the internet to find his people or her people and they go to someone's page and they see all this hate underneath it. And it's not productive and it's not positive. So I completely agree with you. It scares them to be in this space.

Yes. So last week I was on Omigal, just trying to surprise fans, like in my makeup and stuff. And there was one user. You know how you just tap through Omigal to the chat room, crazy? But I was on the TikTok chat room. And it was only through people that mutually like TikTok. So then I was in the chat room. And I remember I was with my best friend.

They just landed. And I was like, let me show you something. I'm going to be on Amigel. We're going to surprise fans. The thing that I'm fake because it's just like I'm frozen or something. So then I remember I was on there and I hear this gasp. The camera was black. And this little voice goes, oh my God, oh my God.

And I was like, hi. It's Patrick Starr. And he was like, oh, my God. And he took off the camera and it was like this young boy. And I was like, hi, how are you? He goes, oh, my God, I'm such a fan. Are you real? I'm like, yeah, it's me.

He goes, I just want to say, I came out because of you. And I was like, oh my gosh, really? And I was like, how old are you? He's like, I'm 12. And I was like, when did you come out? Can I ask? He was like, I came out two months. go and I told my sister and then I and she said she supported me and then I told my mom and my mom said

I was going through a phase and then my sister but had my back and she said no it's it's not a phase but she supports me so that's fine but I wanted to tell my brother but my brother is he's um homophobic and I want to have a relationship with him but he's he's not supportive but I'm happy that my sister supports me and I came out because of you and I was like my they were like tearing up in the back And I was like, this is fucking insane. At 30 years old, I'm here inspiring someone over 10 years younger than me at 12 years old to come out. And he goes, oh my God, Patrick Star, I'm 12, two months ago, came out. And I'm like, here we are in 2020, still making some sort of change or impact in someone's life that's going to affect them for the rest of their life.

And I was so touched. And we communicated via DM and he said he lives in California. And hopefully one day you get to meet him when they're going to see him when this. is all set and times. Well, it's got to be a really good feeling to think about the cultural impact you've had and to think about like young people like that feeling okay. Because we're all relatively the same age 30s. When we were all coming up, like there was not really a space that made that okay. And there was always the kids in school that you could tell like, okay, like we had a friend that just came out and he's in the 30s. But we always knew growing up that he was, that he was gay,

obviously, but he just didn't feel comfortable. And I think like that's got to be a good feeling for you to know that you're inspiring young people to be who they are. And that's what what I call personifying product. I'm a product in this social media world, but if I'm able to personify and really show my true colors, it's not just the black and white world that we live in.

There's more than just that. What is Patrick Starr's morning routine? If you have one. I ask Kim Kardashian-West, the same fucking thing in my YouTube. Tell us both. Yours and Kim's. No, no.

Like, I wake up, I check my phone. I say thank you to the world. for giving me another day. Check. What do I check? I check my text. And then I'll wait till I have to pee. I'll drink a lot of water at night the night before. So it's like a lot of water. So it kind of like forces my ass to get up out of bed. I drink so much water before I go to bed. Because then if I like wake up and my bladder gets triggered, I'm like, okay, got to go pee. Oh, I'm already up. It's literally what happened this morning. And then my assistant will text me a full schedule of the day in case something was added overnight. Just say, okay, you have this, this, this, this and this. And

this and then I go about my day. How long does it take to put on your makeup? Like, how long did it take to get ready today? Well, I did a Facebook live today, thinking about how I started one size beauty. And I just like did my, I did my makeup in like an hour, hour and a half. But I was talking and like chatting to the camera. But on a on a speedy day, like 45 to an hour, on a super glamorous like red carpet day, like two hours, like we're eating, we're snacking, we're getting ready, body makeup. Oh my gosh. Yeah. So do you like doing other? So do you like doing other? You know, people's makeup better than you like doing yourself or do you prefer to do yourself? I love doing my makeup. I think I'm able to see a switch and a mood and something comes alive. I think when I counter my

nose and do my lips as Patrick Starr. But I love connecting with people too. I think as a YouTuber being a person of the internet, like I'm not just doing makeup. I'm like again, personifying beauty. And so if I'm to talk to a celebrity or do someone else's makeup, I have to captivate them in a way to retain their attention, but also be personable and show what I want. So there's a lot of storytelling. There's a lot of product explanations. So, I mean, doing makeup, like, I love doing makeup. It's just like, I'm not talking.

But I think what I've loved is developing a relationship and a connection with a person that makes me love it even more. Like, when I did the photography and when I was teaching piano, when I was, you know, serving bagels at Panera, like, I was always developing this connection, whether it was in Spanish or in English or in Portuguese at MAG. And I've learned all of these things through my connections with people. I just selfishly want to know how you've built such a strong team around you. Did that require some trial and error?

Or was that something that you just innately knew how to do? Well, I felt like I saw a lot of team building growing up. I was in the marching band. So I saw leadership early on and section leaders early on. And it's an analogy that I used to day in my business that once. size. I'm just the drum major now. Fair. And so for me, I learned this from another executive at another beauty brand. She said, you know, when you hire people, I asked her, what does it take to build a strong team? And this is the multi-million dollar brand that I'm talking about. But I had asked her,

I was like, what do you look for in a team? And she said, you know what? I look for not just IQ. I look for EQ. And I was like, what's EQ? She goes, it's emotional qualities. And I was like, why? She goes, if you're to develop a beautiful brand with culture and community, they have to resonate with you in terms of your values. And so me being a minority in this crazy world, I really had to express my values and expectations of these people. And the majority of my team are friends from Orlando that have culture, that have a love for the LGBTQ plus community, that have a love for art and being extra, all things extra. And so that makes me happy that I've been able to take a qualitative process with each and every one of them, not just to understand their

IQ, but their EQ and how we can make it better. And yes, there have been mistakes, but I'm this leader in terms of leadership that take the time to groom them and educate them and learn from our mistakes. And that's what I think makes a good team. When you think about this space, because I think in this show, we've covered a lot of gone on like how to start. And there's so many episodes that covered that. But for you, for somebody who's had a career in this space for so long and has done so many different things. Like, what do you think it takes for creators to have longevity in this line of work as a career path? Oh my gosh. I don't even know because sometimes I feel like I've expired sometimes. And then I'm like, oh my God, okay, people still know me. Well, quarantine fucked me up a little bit.

So I think in terms of growing and keeping up, I think you just really have to keep your finger on the freaking pulse. Like TikTok, go. Reels go. You have to see who's trending. What's trending. What not to do? What to do? Keep your eye on the pulse. And just go, just do it. Very Nike. Just do it. And so that's a part of, I think. Also, I've been seeing this all week to my team and also to other creators too or aspiring creators.

You have to be spontaneous. And I also wrote another thing down from my marketing team. I said, assets have to meet essence. Deliverables need disruption. So if you have an essence and you're a little bit disruptive, I think that's what makes a good spectacle. And that's what makes it spontaneous on social media. So mixing like the editorial with also the candid Instagram with also the candid video with I love that. The essence.

I mean, you see Jessica Alba like TikTok and like I would have never think like in her honest era she'd be over here. But you know, I think that's what challenges me. Well, this is specific to me. like being spontaneous, whether it's on stories, being crazy, being true, being commercial, being nice. And I think that's what keeps the followers engaged. Because if you're very black and white and formatted, it's just like same old, same old. And that's not spontaneous.

It's hard to keep it fresh. Yeah. It's like just a position content. You want to show all the different facets. You said quarantine fucked you up. I would love to know why quarantine fucked you up. But I also would love to know the pros that have come out of quarantine. And you launched your business.

I launched my brand. During. Let's talk about it. Yeah. I launched my brand one size beauty in all Sephora's off the bat on July 17th. I announced on July 10, 2020. Yeah, it fucked me up. I wanted to launch this big-ass beauty brand on all of North America and we pushed it back twice.

It was really supposed to launch. When was the original? Because I remember... May. Yeah. May. I was like, oh, my good. That had to be stressful.

It's so crazy. And I wanted to be sensitive and respectful to everything that was going on socially. So I didn't want to seem like I was coming in wanting to capitalize on a movement or anything else than what it was meant to be. You were working on it for so long. I mean, I see you're in this office. You guys were doing meetings hours and hours and hours and hours for months and months and months before everything. Yeah, two years. Two years.

What are some pros that have come out of quarantine? Oh, pros that have come out of quarantine, giving Patrick Star permission to find myself. So relationships, really understand. Because this brand was actually accelerated in the immense. of products that are to come. And that was really crazy. It was very accelerated and in coming together, change of like a team. It was just so much.

And working virtually. So it really challenged me to be a better communicator virtually because now I'm building a really large business that is now global in Southeast Asia as well. Virtually. Can you imagine? It's so crazy. Sometimes it can be fun though, too. Of course.

There's pros and cons of it, I think. Yeah. Yeah. It's just hard. It is hard. It is hard. Yeah. So tell us all about your product.

Pimp yourself out. Give us all the details. Like, tell us each of the products. Break it down for us. Yeah. So my brand one size beauty was inspired by my mantra that makeup is a one size fits all. That's our tagline. Makeup for everybody.

So for short, OS, O slash S. And our brand operates through kindness. and I launched my first two set of products. They're called Go Off. They are, it's called my Go Off makeup removers and go off. And when I was working back then at Mac, a manager had asked me to take off all my makeup. This is the story.

No, this is the story that I love the most that Raina told me. Thank you. So I was asked to take off my makeup at Mac in Orlando. And also, that's the irony of my past collaboration with Mac for a full year. I had the most collaborations in Mac history. Cutest fucking collaboration I've ever seen. Thank you. Like pink, it's still on my vanity.

Oh, thank you. Five collections, 2018. From 2017 to the end of 2018, I had five curated collections that were available globally. So it was kind of like the first step of like a vengeance for me was doing that collaboration as a big fuck you too. Because they made you take the makeup off. Yes, because it wasn't quote unquote appropriate for the southeast in the land of Florida because it was different. It was a lot. And so that traumatized me.

But when my manager asked me to take up my makeup that day, I was like, Oh my God, I promise and I pray to myself that I would make a difference in the world. How did you handle that at the time? I cried. I cried. You have to face the music sometimes. You have to cry. You have the soul.

You have to deal with it. And I think just really taking that and turning it into something, literally pumpkin to carriage. And so that's why I really resonate with Cinderella and her quote that have courage and be kind. Life opens up when you do. And that I think it's just very much like what Mama Star taught me, what my mom taught me, that there's always going to be a rainbow. after every rain, a bloom through the dirt into a flower. That's very much mean. So go off was just a part of that extension of a story.

That was the very first product that you launched. Yes, it's a makeup dissolving mist. It's hands-free, water-free, rose hip oil, hobo oil. And it literally breaks. I'm wearing so much makeup in front of you guys. Like, I guarantee I will spray it and my makeup will just fall off, off, on this table. It's no drip, though. But it'll just start to melt instantly.

removes waterproof eyeliner, my lash glue, lip liner, waterproof everything. It will literally break down your makeup. And it's the go-off makeup-dissolving mist available on Sephora and WhatsAppbvib.com. That's going to be my first purchase. No, bitch. We're going to get it to you. I want to try that mist. Yes, the go-off makeup-dissolving mist.

And also I have the largest, juiciest, thick plush wipes. It's the go off. I love it. Yes, so do we. Oh, my God. I love it. I really want to put that on the visual merchandising, but they were like, I mean, God, it's just like a little bit like deeper, fuck at it.

But I was like, thicker, the better. Yes, the thicker. It's juicy. It's sopping wet. And it goes on your face. It goes on your face. I love stuff that goes on my face. You literally squirt it all over your face and you slather it and then you like rub it all over your face.

And poof, your makeup's gone. That sounds insane. Go off. Go off. Yeah, go off. I'm going off. I want that. Yes.

Before you go, you got to also tell us about the podcast. I'm so excited that you're doing this. I'm like, I can't wait. I want you to stop pushing it back because I want to release it. right away. Oh my gosh. No, thank you so much. Yes, I have a podcast also say yes to the guest. And we have amazing guest social media friends from Nikita Dragon to Patrick Taugh to Mani MUA Rosa, Adam Ray Ok, the most viral TikTok star of our generation today. And many, many, many more. And yes, to the guest, YAS stands for you are successful. And we're here to break down

beauty and business and their struggles. And, and, you. They're everything and what they made them the mogul they are today. Before you go, can you share three real fucking creative Halloween costumes? I feel like you really will know this answer. She's asking selfishly. No, I do because I want to be something really creative. And I feel like you always are doing these creative videos and you have all these creative Instagrams.

What are three random costumes that are really creative? Oh my gosh. That's so much pressure. I know. I'm sorry. Well, you have to have a commercial. just to get the views, be a princess because you're so fucking stunning. You need to, like, you tell me this.

You need to be a princess. I don't care if it's Cinderella, Ariel, Snow White, like, commercialize that shit. Disney is viral and lip sing to one of their songs. Okay. And maybe twerk for some views in a princess costume. I mean, that's hot. I would say be something fucking ugly at the same time. Love it.

And maybe reincarnate like a pop star. I think Britney's is great. I see your hair curled. with waves with a big ass snake, slave for you. I think that's, you're hot. You need to do slave for you, VMAs. I have the costume if you want to borrow it. I swear.

I knew that was coming. I'm saving it for a celebrity, but. Is it really good? It's exactly your size. I'm not joking. I'll show it to you. I might have to hit you up on that. Yeah, I think slave for you, a Disney princess and something really gory to throw them off.

And I think you'll be set in terms of getting the views and all the clout that you want to become a social media star. Okay. I love it. I'm into it. Patrick, I'm so glad you came into this. Pimp your Instagram out. Pimp where we can get your product. Tell us. Thank you. Oh, and I also am launching a loose setting powder called the ultimate setting powder. It's so sickening. It's my most in demand product. It's available in a Sephora store, saffora.com and one-size bea-com. And again, my mantra is makeup as a one-size fits all.

I also am into the fan that you're carrying around in your bag. The fan. I have a fucking charger. I have my new puff. I have socks. I have a lipstick. Patrick, you are one of a kind. You can come back anytime you want on the podcast. You can come back as any character you want.

You can come as Bob. Whatever you want to do. You're invited open invite whenever you want to come back. This was so much fun. Thank you. Thank you for coming on. Thank you. And at Patrick Starr, right?

Yes. We'll link it out. Wait, don't go. Tell us who you want to see next on the Skinny Confidential, him and her show. and we will slide into your inbox and send you one of the new skinny pink pop sockets. They are so cute. They're on both my phones.

They're on Michael's headphones. They're on Weston's phone. They're on Mimi's phone. They're fun. Make sure you guys let us know. And of course, make sure you're subscribed and you've rated and reviewed the podcast on iTunes. We'll see you next Tuesday.