The Bossticks - Pia Baroncini - How To Embrace Yourself, Your Values, & Who You Really Want To Be
Episode Date: July 17, 2024727: Pia Baroncini is an entrepreneur, creative director, founder, and podcast host of a show on Dear Media called "Everything is the Best". We discuss how to build a brand that feels unapologetic, be...ing ok with stability as opposed to the constant financial ambition, and how to navigate the haters online. To connect with Pia Baroncini click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes. This episode is brought to you by Nurx. Taking control of your reproductive health starts here. Go to nurx.com/SKINNY to get started. This episode is brought to you by FÜM. FÜM has served over 300,000 customers, and you can be the next success story. For a limited time, use code SKINNY to get a free gift with your Journey Pack at tryfum.com/skinny. This episode is brought to you by LMNT. Get your free LMNT Sample Pack with any purchase at drinklmnt.com/SKINNY. Also try the new LMNT Sparkling - a bold, 16-ounce can of sparking electrolyte water. This episode is brought to you by OneSkin. OneSkin is more than skincare. Get 15% off OneSkin with the code SKINNY at https://www.oneskin.co/ This episode is brought to you by Equip Foods Go to equipfoods.com/skinny or use code SKINNY at checkout to receive 20% off your order. This episode is brought to you by Just Thrive These days, stress seems to hit us from every possible angle in any environment at any time, day after day. Enter Just Calm - the breakthrough new stress and mood support formula from Just Thrive. Get 20% off a 90-day bottle of Just Thrive probiotic + Just Calm supplement at justthrivehealth.com with code SKINNY at checkout. Produced by Dear Media
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The following podcast is a dear media production.
She's a lifestyle blogger extraordinaire.
Fantastic.
And he's a serial entrepreneur.
A very smart cookie.
And now Lauren Everts and Michael Bostic are bringing you along for the ride.
Get ready for some major realness.
Welcome to the skinny confidential, him and her.
It was like, especially in New York.
The clothes were so sexy.
And it would be like so hot in the summer.
and we all had these, like, you would just see these girls, like, cascading down the street
and these, like, billowing dresses with their backs open and cleavage out in their, like,
ref tote bags.
And we'd be like, look what we did.
Like, this is fucking incredible.
Like, you felt responsible for making girls feel, like, hot and confident.
Pia Baranchini, an entrepreneur, creative director, founder and podcast host of a show on Dear Media
called Everything is the Best is on the show today.
we go all over the place in this episode. It is a fun one. We talk about how to build a business
that's uniquely your own, sticking to your identity through seasons of quick trends that come and go,
how to combat comparing yourself to others when building a brand, relationship advice,
especially for the long haul. She also talks about fucking the noise and having your opinions
while you keep on moving. Michael and I are definitely involved in this conversation. It's very much
a conversation, which is always fun. This one is like old friends come together and just have a little
chit-chat, happy hour conversation, if you will. You may recognize Pia from Instagram,
or perhaps you've seen her clothes on Revolve and sort of everywhere on Instagram. She owns the
brand LPA. They make clothes to help you feel great. I'm a big fan of her brand. I always have been.
She's truly a tastemaker. I also want to tell everyone today is the last day to
shop Skinny Confidential products at 20% off. So if you go to Amazon and you search the Skinny
Confidential, Up will come at the store. You can shop anything on Prime Day. Go get it while you can.
20% off. Today, the 17th is the last day. With that, Pia, welcome to the Him and Her show.
This is the Skinny Confidential Him and Her.
We're talking about fucking on a white couch. I don't like to fuck.
My couch is a white.
What color is it?
Well, I have three dogs, so it's like a gray navy. It's Jenny Kane. It's not black. That's good. No. You don't want black. Michael had black sheets when he first started dating me.
Okay. First of all. Horrific. I was... Ew, crunchy black sheep. They were fake silk. No, those sheets were ranchant. I was like, I'm not sleeping in this bed. Get rid of these sheets. What are you doing? Like... I think I went down to like Dillards or whatever it was in Arizona and got like fake silk.
I thought the girls, I was like, the girls are going to love this.
No girl loved it.
Not one girl loved it.
Boys beds are so disgusting.
They have like two flat, lame pillows.
They're like, I called his pillows when I first started dating him.
They're like literally origami paper.
Oh my God.
Yeah, it's horrific.
They need a lot of work.
Davy had a good setup when we were dating.
I felt comfortable there.
Yeah, well, he's got his creative.
He is like what a guy like me would look to like kind of like figure out how to do it as a guy.
Like when I see your husband, I'm like, oh, like he's got the linen game down.
Thank you.
Okay.
Yeah.
We need to go through the whole thing.
Talk to us about what you were like as a child.
What would your mom say?
It's pretty much like I am now like very loud and attention seeking.
I started talking at six months, which after having a kid, isn't it so weird to think about that?
Like a six months old, like barely like kids talk at one.
But what do you mean?
like talking. Hi mama, hi dadda.
Wow. And I would say
in, when she would take me to the
store, I would say to people walking by,
hi man, I love you, hi woman, I love you.
And people would think it was so odd because
I was so little. So I was always very,
I really like people and talking to people.
So I've always been that way. And what were you
like in high school? The same. I was student activities
director, freshman year
to my senior year. I did the morning
news every morning. But it was always
like bad at, have you seen Rushmore?
No. The
really good West Anderson film. It's like one of his really early films.
Isn't the first one? No. He did like bottle rocket and things before, but like it's a really
funny movie and it's about this kid who goes to a private school and he has horrible grades.
They have to like kick him out of school, but he's the president of like every club and that was me.
You had horrible grades but were the president.
Yeah, I was like just like social and I did student activity, you know, I did student activities.
I did the paper. I was in a bunch of clubs. I was like really social and really active,
but I had just like, you know, I was like a here and there and like B's and C's.
At what point do you know that you have this creativity to you?
Sometimes it was really little.
But my dad was really interesting because he was a football player and a dentist and an artist.
So he had like, oh, I know, it's so odd.
And so the creativity aspect was always really encouraged.
But there's a huge age gap between my siblings and I.
My dad was married first and had three kids or married before he married my mom and had three kids.
And he was much more stern with them in terms of them having to be.
to play sports and get grades and all of that.
And he was much older when I was born.
And so I was talking about this last night with my husband, actually.
So there was much more, I was, the openness for me to be extremely exploratory and not, like, grade-driven.
I wish they were more grade-driven with me, actually, because I didn't really, like, develop any.
I still am pissed about it.
I don't have, like, there are times where I have to do something for work and I'm like,
oh, this feels like I'm in high school and it's fucking homework.
And I just don't have, like, the skill set or, like, the patience to do home.
work. Yeah, but I look at that and I'm like, they let you lean into what you're good at.
Totally. He was like, whatever you want to do, I love you. My brothers were like, what?
It makes sense though. Like, by, let's be honest, the firstborn, like, does get the full attention
of the parent. It's not just that, but it's like the age. My dad, my sister's almost 10 years younger
than my younger sister. Yeah. Hi, Tara. And I feel like, and I always say to her, like, the way she,
we were parents at the same house on all that, but you're raised different. It's just different because,
yeah, I mean, there's like a 10 years.
gap, 10 tired years of putting up in my shirt.
It's tired years, yeah.
Yeah, they're just like done.
What's the first moment that you remember getting your hands on something fashion?
Oh, I was young.
My mom was never, my mom's very beautiful and very elegant, but she never shops.
She's a T.J. Max girl.
She does her own nail.
She does her own hair.
She doesn't spend a penny on herself, ever.
And I would be like, we need to go shopping.
like you need to buy, like, there used to be this store called Ghost on Robertson, and I was like, you need, you need like ghost in your closet.
And she'd be like, how do you fucking know about that? Like, so I had a job in eighth grade folding clothes at a store.
As soon as I could work, I wanted to work.
Everyone I've talked to about you describes you as a tastemaker.
Was that something that you were when you were younger?
I had a group of girlfriends that was definitely very like fashion forward.
Like as soon as we got our licenses, you know, we grew up, I grew up in Pasadena and I'm still there.
So it's 45 minutes away from here.
So when we turn 16 and we could drive over here, it was just constant.
This was like L.A., like West Hollywood, Melrose Robertson.
It was peak.
This is early 2000s, which is what everyone's dressing like right now, which is fucking hilarious.
So it was like Lindsay Lohan, like Paris Hilton's everywhere.
Everyone's famous.
Every boutique was packed with the coolest clothes, young brands, cool designers,
like Madison on Robertson, you'd walk in.
it would just be like, you would like, knew the salespeople, like Ron Herman, Fred Siegel.
It was just this explosion.
And so we'd go thrift shopping.
I mean, we were just over on Melrose all the fucking time.
Remember when there was Lisa Klein?
Yes.
And member, across was Kitson.
I remember coming to L.A.
and it had like this magical essence.
Diabalina was there.
I mean, there was, Madison was right next door to Kitsen.
It was crazy.
It was so you would dress up and like shop.
And then go to like a lunch and like it was just so cool.
It was so cool.
What was it like growing up in L.A.?
I grew up in Pasadena is very different from L.A.
I love Pasadena.
Why?
I will say that's you.
It's a lot of like over on this side, I hate fucking generalizing.
Just you can generalize.
Girls over here on the west side, I think had a little bit, had more freedom.
You know, there were girls that were in like rehab in high school.
That really wasn't like a.
thing for it was just slower it's a much there's a lot of old money in Pasadena so you know being
super flaunty it was not cool frozen in time in some ways yeah totally but i love that yeah i like it over
there and my parents were you know i was like solid middle class you know like my dad was a dentist
he only ever had like used cars he never had a nice watch or anything but we all went to private
school and I was just like loved stuff. I was just like I need that, but not even I was like,
not even like I need like designer things, but I was like, I love vintage and I just would like put
things together. I mean, also sex in the city was out. You know, that's like what, that was like my
Bible. So it sounds like you always had an eye. What point do you realize that you can monetize
off your eye? It kind of happened by accident when I got into Parsons, like applying to school was
That's the hardest fashion school to get into.
It was a very weird time because this is when it just got really hard to get in.
This is like the beginning of it getting really hard to get into college.
Like USC for my brother was like everyone got into USC, you know?
And then by the time I was senior in high school, it was like they wanted to become like an Ivy League school.
So I always thought, oh, I'd go to SC like my brothers and my dad did and it would be no big deal.
And then they were like, yeah, no, like you need to go to like a UC school first and transfer in because your grades aren't good.
And so I was like, I got to lean into like being arty.
Like, you know, going a creative route.
And I don't think that, I mean, I remember my college counselor being like,
this is going to be tough, like, because you have a lot of great activities,
but like your grades aren't very good.
And, you know, people really want good grades.
And so getting into the new, I got into the new school for Eugene Leng.
I was doing like media and communications first and then transferred into Parsons for marketing.
And when I got to New York, I was like, oh, okay, like, this is my place.
I miss, I wish I still lived there.
I miss it every day.
You miss New York?
What's the first thing you monetize off of?
Like, how do you know?
I'm a blog.
You'd a blog.
What's the problem?
Fighting the war against blowing it.
Is that really the name?
Yeah, because I was like, when you move to New York all, it's every day, it's like, how can
you blow it?
Like, because you're walking a class, but then you run into someone and they're like,
there's just party happening or this or you're hungover.
Like, there's just so many distractions.
And so I felt like every day was this battle to not like fuck up school or like,
you know, fuck the wrong person or get too drunk or like whatever because there was just like,
it was just like adult Disneyland all the sudden. You know, it was 18 from an all-girls Catholic high
school and then I'm like in New York on my own, it was crazy. So what's the first piece that you make?
Clothes. I didn't get into designing clothes until I was at Reformation. I did PR. I did production. I did
photo shoots. I did like, I mean, my favorite job was being a waitress. But I like, I did all the things. I did tons of marketing. I threw
I worked at People's Revolution. I was on the back end of everything. I started designing when I
was at Reformation because I knew the customer so well and I was the customer so intensely that
they were like, you should probably start designing, like sit in on some design meetings. And then I
became the designer. Before we get into Reformation, you have to tell me how it was working with
Kelly. How do you say her last name? Kelly Catron. Yeah. Yeah, it was like everything you.
I've read all her books. Is it everything that I think it is? Yeah, yeah, yeah. Was it a
amazing? Yeah, it was incredible. I mean, we would like smoke in the office when everyone would
leave. It was so much caffeine. It was like staying up, pulling all-nighters. I lived upstairs
in the back of the showroom. People like maybe they demonize some of those experiences now,
but I think they're to your point, like they... I have a very hard time with those experiences
being extremely demonized now. But here's also the thing. Meaning you don't like when it's demonized or
you... I don't like when it's demonized because I'm like, where did everyone lose their fucking backbone?
But I also understand I'm saying that as somebody who has a very strong personality and is not sensitive and loves to be pushed.
You have to caveat everything now.
I hate it.
By the way, I'm not going to caveat it.
I am just like you.
I think like you do when you're going into the real world and you're working for someone like her like saddle the fuck up.
Pull your bootstraps on.
Or don't work there.
When I hear people talking about like balance and they're like just getting out of college and they're like got all this.
I'm like, listen, you're only going to have less energy.
as this goes on.
No, I can't believe what I accomplished with no sleep.
Because I would work all day and then we'd be like, you know, the Soho Grand was across the
street and we did their PR.
So we got like free drinks at the Soho Grand.
And so it's just like, you know, you're like, you're like, you're just like running
on adrenaline and then you're getting like fucked up.
And then there's like, oh, this party's happening.
And then you're like home at five.
But then it's like, oh, I got to be in the office at nine.
And then you're just like half the fun in my opinion.
It was fucking incredible.
You're just like, oh my God, I was on a fucking bender.
I'm throwing up on the way to the office.
Being still drunk the next morning at work was so funny.
At some point you just get like really giggly before the same day hanging over hits it.
I don't like how people are so responsible these days.
You are literally the most responsible.
I am.
I had three drinks last night and he was like, oh my God.
Yeah, you've gotten very responsible.
Yeah, you're so responsible.
I am now, but I'm almost 40, but back then I was not.
I was like.
Well, because the recovery time is like.
I just think.
that more young people should embrace
that chaotic time.
You have to.
Well, everyone's so scared and calculate.
I mean, everyone's just worrying themselves.
You have the rest.
I mean, listen, we all have kids now.
You have the rest of the time to be like,
a well-adjusted adult.
Like, I love that for the first, like, 10 years of my career.
It was just a fucking...
CIRCII, fake shit show.
Come, filled, fucking...
We would just shake those things dry.
Oof.
Okay.
If you had to say three things that you learned,
that you learned from Kelly, what are they?
I mean, to not be sensitive.
Well, great.
Which is like to, you know, I think we've all lost this ability to like quickly pivot
and problem solve very quickly.
So I learned how to problem solve very intensely.
To like, to get like more fuck it in your system, to have like,
people to like work really hard and play really hard.
Because it was so fun.
It was so great.
It was like after her book came, like the Hills had just finished filming there.
So I was like right after that wave.
So there were people like outside of the office.
Like and she would be she'd be like walking around like, I'm New York Times best selling author.
You know, I mean, it was like she was like such a staple in the neighborhood.
She, you know what I liked about her?
I worked for Robin Berkeley part of who was, who I'm still very close with who's an incredible publicist.
Now she owns that brand live the process.
and Kelly didn't want her to, she was like, I got to get out of here.
And her amazing assistant, Grace had just quit.
Grace now runs a huge production company, PR company, who's incredible.
And Grace was like beautiful and so experienced and very professional and like the perfect
PR girl.
And I had never done PR before and Kelly hired me because she's like, I like your energy
because I had interned for at the Roosevelt Hotel, there was like the, I think it was like,
maybe like the teen choice awards. There was like some event and people's revolution was doing the
carpet. And I was like, I want to intern and I happened to be in LA, even though, you know, whatever,
they're based in New York. And I said, I'll work the event. And Kelly said, have you ever run a
carpet before? And I said, no, she's like, I think you can figure it out. I was like, I think I can too.
And so I organized the carpet and would tell the celebrities when to walk and announce them to people.
And I ran that whole fucking thing, never having doing it so smoothly. And at that,
end of the night, she was like, you're fucking hired. And I was like, great. And then she was like,
are you a Scorpio? And I was like, yeah, she's like, me too. She's like, you're definitely
hired. And then I get to the office and Robin is like, Kelly's like, this is your new assistant.
And Robin's like, I'm sorry, this girl has no fucking experience. Like you're giving, she's like,
I'm a high level publicist and you're giving me someone who's never done PR. She's like,
do you know any of the editors? And I was like, no. And she was like, oh, my fucking God.
And she trained the fuck out of me, would scream at me across. I would make huge mistakes.
and she would scream at me across the office.
But sometimes you have to get thrown in the deep end, I feel like.
It was amazing, yeah, yeah. It's so good for you.
Kelly has grit.
Yeah, big time.
I mean, she's the real deal.
I need to get her on the podcast.
Yes, you do.
I know, we've talked about it.
No.
I feel like she needs her own podcast.
I'm funny about, I don't like ask people things.
Like you mean the celebrities that you're friends with you don't ask them to come.
You don't tap your personal relationship.
No, no, never, never, never.
They would come on your podcast, though.
I know.
I just went on a trip with, like, Shea Mitchell, who's, like, a great friend.
And, like, I love her so deeply and her family and her husband's or friends.
And I never, we go on her LPA trips.
And I was like, would you want to – she's like, I'll go on the podcast.
And I was like, really?
Like, I don't really.
If we were to put my dear media hat on right now, I'd be giving you a lot of shit.
Like, get these fucking people on your podcast.
I know.
I know.
I shouldn't be saying this.
You have a whole holodex.
I just go through who's ordered your stuff.
I know, I need to.
I just feel bad asking people.
I'm really not good at, my husband's horrible at this.
We never like tap into our network that much.
Okay, I get that.
We are careful as well to not take advantage.
You don't want to be a hungry tiger.
No.
But like, I think there's a way to approach.
I mean, you know, there's a way to do it without taking advantage.
It's like your best friend that you're on vacation with.
I feel, I would feel so weird putting someone in that position if they were like,
oh, I don't want to be, yeah, you know what I mean?
I don't know.
I get it.
I get it.
Okay.
So when you're at, you're at Reformation, you're designing there.
Were your design super popular at Reformation?
Yeah, yeah.
Oh, yeah.
Oh, my God.
So did you, I guess what I want to ask is, was Reformation valuing you and your designs?
Yeah, yeah.
So they value you.
She hired me when I was at People's Revolution to do in-house PR for Reformation.
Okay.
And there was like eight employees in New York.
Damn.
It was super, super small.
How many now so we can get contacts?
Like, hundreds.
Well, thousands, if you're including, like, the people who make the clothes.
Yeah.
I mean, hundreds.
I mean, it's a huge.
Reformation is what they've done, what she's done, but the company is incredible.
And so, I mean, I started their Instagram and the hashtag Ref Babe and, like, all of that.
And I worked in the store so I could get photos of the, you know, I could, like, get to know the customer more.
I was the brand manager at one time.
It was my title.
It was like brand manager.
I threw the events.
Like, I remember the first sale.
I remember posting something on the Instagram.
And then somebody bought something.
And there was a girl named Kim and a girl named Anisa, who I love and I still talk to.
I don't talk to it, but we definitely talk on Instagram a lot.
And Kim was like, okay, we have an order.
And we were like, okay.
And we like watched her, like, take the dress off the shelf and like pack it up.
And we were like, okay, we're going to like ship the order.
Like, this is crazy.
We had a fake email call.
It was like Alex at the Reformation because we wanted it to seem really personal,
the customer service experience to feel really personal.
So they were like, oh, the whole thing was just really incredible.
And then I got, and then I left for a minute.
And then they asked me to come back.
And my role when I came back was just to be a designer.
And at that point, it was like a more well-established.
Why did you leave the first time around?
You know what?
I didn't.
I was so young that I didn't add.
for myself financially enough. And I just kept hearing, like, one of my professors in my head
saying, like, you're never going to, you know, if you start at a certain salary, you're never
going to grow, like, 15%, you know, like, and I was like, I'm not, I was like, I started at such a low
salary because I was so young and I didn't deserve a higher salary, so it was fair. But I was like,
if I don't leave here, I'm never going to make the money that I want to make. And so it ended up
this amazing thing where I left and then they missed me
and then I was able to like negotiate
good terms when I went back. And I think
this is important to say just for Michael
if you don't have context. Reformation at
the time was... It's insane. Like it's
amazing now too. I'm just saying at the time
there wasn't a million brands. It was like
the brand. Michael it was like every cool girl
was wearing it. I just want to know for
context as you're talking about. I'm so bad about this.
Oh my God. I mean this was probably like 15
years ago. It was like like
this is like... 10 year, 12 years ago.
What would you just... What would you compare it to?
Like now, I guess it's hard.
I don't know, because there's so many brands now,
and they're all really specific and have their own custom.
It was like you wore reformation.
Yeah.
Especially in New York, like, we would walk down,
and the clothes were so sexy,
and it would be like so hot in the summer,
and we all had these, like, you would just see these girls,
like, cascading down the street
in these, like, billowing dresses
with their backs open and cleavage out
and they're, like, ref tote bags,
and we'd be like, look what we did.
Like, this is fucking incredible.
Like, you felt responsible for making girls feel like hot,
confident. When did you decide to branch off on your own and what did that look like?
It was so I had a boyfriend. So I have now moved to L.A. and I had a boyfriend that I knew in my gut
I wasn't going to end up with. Why? We just like fought a lot. It just wasn't like this deep I can't
live without you love. He like liked me and I felt chosen and I was like, oh, cool. Like and then we moved
in together and the house was great and we had dogs and it felt like impossible to leave that.
It was just like, you know, and I was like 26. And so I'm like, this is the time where I should find
somebody I should marry. And I like to his family a lot and what happened to him?
Who guys?
Nothing. He's doing exactly the same shit he was doing when we broke up. Nothing has progressed
actually. It was just, um, that's what happens when you break up with P. No, I really don't want to
speak poorly about somebody else.
Kind of just did, but I just removed that.
And so I had gotten an email from Zara that said,
we see your work at Reformation, we're hiring, we'd love to meet you.
And I remember telling him, and I remember him saying,
oh my God, this is amazing, we could move to Spain.
And I thought to myself, I can't move to Spain with you.
Like, you know, it was like one of the, I was like,
it was this an aha moment that it wasn't like, yeah, you're my person forever.
we can take on the world together.
What the hell was he going to do?
He's just like, go with you to Spain?
I was just like, I'm not even,
so I didn't take the interview because I was like,
if I got the job, I would either, we'd have, you know,
I was just, I was like, I'm not ready to, like, deal with that.
And then we broke up,
and we broke up, I reached out to them,
and I said, I would love to interview.
So,
I go to Spain,
and then I was like,
okay, I'm in Europe.
I want to go to Italy.
So I'd never been to Italy
I was
26 or something probably yeah
and I could never have afforded to go
you know so I was like
I called one of my girlfriends
and I was like do you want to meet me in Italy and going to a girl strip
she had gone to an influencer event
for Revolve in the Hamptons
and so they booked her flight
instead of booking her go back to L.A. to meet me
and so they said she was at the
event and Risa
who is the CMO of Revolve
was there. And she said, oh, I saw that we booked your flight to Italy. Like, what are you doing?
And she was like, oh, I'm going to meet my friend Pia. She interviewed at Spain, or she interviewed
at Zara in Spain. And so we're going to go have like a little girl's trip. And Risa was like,
wait, she's interviewing. Like, I never would have assumed she would leave Reformation. Like,
we want to work with her. So when I landed in Naples and we went to Amalfi, which, by the way,
is like so funny. When you don't have a lot of money is so hard to navigate.
A lot of hiking. And so much hiking.
And everything is American prices times 100.
And it's hot and sweaty.
And so thank God we met a bunch of boys who kept like buying our meals because I was like,
I would have run out of money after like 24 hours.
See, I just want to tell you girls something.
So you both understand the struggle on this side.
There is no version where me and Taylor hike over to Amalfi and a bunch of girls like,
hey, hey boys, let me just pay for your trip through Italy.
I used to love getting a little pay from a guy.
I never, I've never had a, oh boy, I've never, no one's ever bought me a flight.
No one's ever bought me a bag.
No one's ever. I've never, but I was like, I'll take these free meals.
Like, whatever. So she was like, as soon as we landed, we like sat down and had pizza.
And she was like, do you want me to connect to you? And I was like, holy shit, that's kind of incredible.
Like, yeah, please. And so I got back and I met with her and Rice. I was like, we have our own in-house brands now.
And they're doing really, really well. And we'd love for you to be the creative director of a brand at Revolve.
And I was like, oh my God.
And I had also gotten the job at Zara in the meantime.
So I spent like a month and a half talking to like every psychic and getting advice from everybody possible to pick.
Do I stay here and launch a brand or do I move to Spain?
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To have Revolve come to you at that young of an age and say,
we want you to have an in-house brand with us is fucking wild.
Did you realize how crazy that was at the time?
Yeah, the pressure for it was really.
I mean, also at the time, they didn't have brands with big influence.
Now it's funny because I'm the only person who's like not famous that has a brand with them where it's like the most famous people.
And then it's like, I'm like, hey, like here's my brand too, you know, which is like it's hard because it's like I can't push product the same way that like Elsa can push product or like Camilla or something.
They have millions of millions of followers.
So it was at the time it was, I mean, I remember just I was single.
I just met Dobby Day.
We were like off and on.
Did you meet him here or in Italy?
He was living in New York at the time.
He was working for Brunello Cucinelli.
You didn't meet him when you went over there?
Mm-mm.
Oh.
He was working at Brunello?
Yeah, we almost moved to Umbria and worked.
I didn't know that.
Oh, his whole life is Brunello.
Yeah, we're still really close with the family.
I didn't know that.
Wait, so when you met him, did you like him right away?
He was such a Brunello dude.
Like, I mean, he DM'd me on Instagram and then we talked for a month and then we met him
person.
He DM'd you on Instagram.
What does he say?
You look interesting.
Oh!
That is the way you DM a girl.
His English was my, I mean.
That gives me chills. That is hot. You look interesting because you know why that's so hot. Is he saying I look interesting because he thinks I'm hot? He thinks I'm smart. He thinks I'm interesting. You want to DM a girl, guys? That's what you do. I think it was also... He looks interesting is the best thing ever.
He only learned English like 12 years ago. So this was a couple years into speaking. So I think it was also like a direct translation from something in Italian. I think it's beautiful. I feel like you need to get that tattooed on your ass. And I didn't... Oh.
You look interesting.
That would be very fun for him.
You're actually like, I'm really thinking about it.
Like imagine it on the couch.
Yeah, yeah, yeah.
With your mom watching?
Oh, God.
Okay, so when he says you look interesting, what did you say back?
I ignored it for a while because I looked at his page and it was all these photos of him.
Like, he didn't have, he wasn't posting very much by any means, so it was only a few photos.
But it was him and like, you know what Brunello, it's like head to toe he has like a vest and a thing and a, in a,
and a jacket over his shoulder
and a fucking hat and the thing
and it was all like photos of him at like
Piteen Luevo
and like... What was he doing there?
Was he does a lot of stuff?
But he basically did
he would go back often
to work in the style office
to help like put together collections
but then when he was in the US
he did every pop-up
he would oversee the buy
for all the department stores
he would go do the buy with everybody
he was like all the high-end clients
he would help job
I mean he did like he was kind of like
a Pia like they were like
oh, we're going to address Daniel Craig, like Send Dobby Day.
Like, oh, this store in Toronto needs to know how to merchandise the clothes, like, send
Dobby Day.
You know, he was like all over the place.
I mean, he was on like four planes a week.
And his accent was very thick.
And I was just, I had dated like skateboarders and streetwear dudes.
And I was just like, this is like out of my.
And I always grew up being like, I'm Italian because I'm like American Italian.
And I was like, that's like a real Italian person.
Like that's like out of my.
wheelhouse and then and then I was in Austin for my friend Aaron's birthday and I
was drunk and I was smoking a cigarette and I was I was outside and I and he had
followed up with the DM he said and complicated I guess because I hadn't
answered hot oh oh so I was like what I'm not complicated you know so then I wrote
back and he was like got and then he was like gotcha listen I've had a long day at
work, like, if you want to talk, feel free to call me and, like, sent his number, and I was like,
what?
This guy is smooth.
Yeah.
But I told you, I can look from a distance sometimes and see certain people, certain men,
and I'm like, I never even met him, and I can tell.
That's so cute to write and complicated.
And then, okay, so you should get you look interesting on your ass, and then he should get dot,
dot, dot, dot, and complicated on his.
That's so cute.
I don't know, it's really, it's so crazy that it went from that to us, like, I mean,
that his child is in my stomach right now.
So when you're with someone that has such an eye like you, are you guys just like creative, creative all day long?
Is that how it is?
I mean, is that challenging?
Because Lauren and I think about this all the time.
Our brains, like we're very value-aligned, like symbiotic in a lot of ways, but we're kind of different sides.
Yeah, yeah, yeah.
But if you're both like only creative, it's really crazy.
Like we, I had a meeting with this guy who's doing the numbers for my Barantini deck.
And he wants to help Davidae with stuff too.
And he's like, so how many, he was like, yeah, give me the login to your Shopify and, like,
give me a log into whatever, like, you know, newsletter program you guys are using.
And we were like, oh, we don't do newsletters.
And he was like, well, how are you acquiring your customers and how are you like maintaining
your customers?
And we were like, we don't do that.
He's like, you have no new customer.
And I was like, no, like, I was like, we don't put any, like, we're the worst.
Like, we don't do any marketing.
Do you guys have a team around you that helps?
No.
Nothing.
It's huge.
Yeah.
I like the honesty of that, though, because I, it's, you know, it's just.
I'm raising money to build a team and the first thing I'll do is hire a CEO and I'll hire out a full.
I won't be the one.
Like I know what I'm not good at.
Yeah.
And it's building strategy and hiring and knowing who I need to know and logistics.
Right.
So that's the first thing I'll set up is have somebody that knows is set up the infrastructure.
You'll enjoy probably everything a lot more once you get all those head.
Yeah, I don't need to be a hero and pretend like I.
And Dobiday is a very.
old school Italian, like slow growth kind of guy. Now, our arguments are never creative. Our
arguments are me being like, let's fucking go, dude. Like, just because you don't know how to do
something doesn't mean you need to be scared of it and against it. Like, we need a fucking newsletter.
Like, you need to be following up with your customers. And he's like, they know what to find me.
Like, and it's working. Like, people go to him and his clothes sell like fucking crazy. I know.
Now I'm like, I want to go shop from him. And we're at the point where we can't promote his brand any more
than we are because we'll run out of inventory and the inventory is expensive. He makes really high
and close. So we need to raise money for him to have. But you know, I think this is like so important
to talk about because I think sometimes people take their passions and they turn it into a job that
feels restrictive and takes their creativity away and takes their inspiration. If it's working,
which it sounds like it is and he's happy and you're building something that's meaningful. And we,
you talked about this on stage at DMIRL. Like I think sometimes people, they get so like go, go, go, go.
and then they like take the spark and joy out of the stuff that they're doing.
Yeah.
And I think for me especially like seeing so many brands,
especially like Italian-inspired brands launch.
And I'm like, fuck.
Like we, you know, I've been,
I've had every skew for Barroncini designed for like four and a half years.
I just haven't had the money to do it.
And, you know,
the timing hasn't aligned right and whatever.
Like timing is fucking.
everything. So I completely know that like all the things that set us back this whole time is just
because of divine timing. But I have had to be very diligent about not looking at what other people
they're doing and being like, they're fucking lapping us. Like that was supposed to be something we
were doing. But then I just see all these brands and it's just what we've done to ourselves and
each other. It's like what's new? What's happening? What's the next event? And it's like these events that
happen that everyone puts all this money. It's like, okay, people show up.
up, they get there, they post their thing, and then it just like goes away. You know, everything just
seems like so fast and quick and like, we definitely just want to be heritage, but we want both of
the brands to be like extremely heritage. So I think that it's the tortoise and the hair. Yeah.
Like I think about this all the time. If you want to have longevity in this business, you have to be
methodical and thoughtful with your moves. And yes, there is something to being swift. But I do think it's
nice to take the Italian way and mesh it with the American way.
Dobby Day doesn't have extreme financial goals. He's like the fact that we can live in this house,
I can have this store, that we have cars, that we have our children. You travel? He's like,
I'm fine. He's like, I'm done here. You know what I mean? He's like, I've made it. He grew up
without hot water. So he's like, this is it. Like, and I'm like, totally, but also you don't manage
the finances. And so we need like a little bit, there's going to be like two kids. And so.
And like, but also he's like, then we move.
Like, we don't need to be in L.A.
He's like, he's, it's, it's so beautifully grounding.
No, no, no.
You know?
It's funny because I think about it now at this stage of my life in terms of like the games
you enjoy playing.
And I think people really fuck this up where it's like, the type of work that I do,
I enjoy the challenge of seeing if I can build a bigger puzzle that I can bet.
Like it's not, finance.
Finanials are like kind of a byproduct sometimes with that.
But for me, it's like the game is what I enjoy.
Not the stuff.
If I didn't, like, you don't want to, I always tell people, like, I don't ever want to get to a point where I'm doing something.
And it's a headache.
And I don't like my partners.
I don't like the business.
Or I don't like what's going.
At that point, I would honestly, people don't realize I would just walk away.
Yeah.
And I think it has to be an enjoyable process.
We are lucky to be friends with so many people who are super entrepreneurial and I've reached many levels of success.
And the money in your bank account doesn't, it truly doesn't make you happier.
You have people, you know, they don't like.
people who have. Makes friendships weird. It makes people jealous. Like I already feel a lot of negativity
towards us with like just us loving each other the way that we like, you know, it's just like,
it's hard. What do you mean you feel negativity with the way you love each other? Quickly, it's hard.
It's hard for people who are working towards making more money to hear somebody who they
perceived have money talk about money actually having diminishing returns. Like there's,
we all know many people, a lot of money that are the most miserable people on the planet. Right.
And I think people say that's easy for you to say if some if you have money.
But I think if like the money is the only thing, that's the byproduct of whatever you're putting out in the world.
Like you're, you're going to slowly over time get less and less enjoyment from that.
He knows once he gets the right partner and stores open.
Like if he's in the store, like the money that people spend shopping with him is so, it's like they love him.
They trust him.
They're buying these beautiful garments.
we know the names of all the people who make these clothes.
Like, it's such a special brand.
And New York will be next.
And we've, like, done the math.
It's like, if what he's doing in Pasadena translates to, like, New York, like, it'll be, like, a $10 million brand a year.
You know, and so, but what it'll do is take him away from us.
And he'll have to work, you know, five times as hard.
And he's really happy in this little pocket right now.
And he knows that it's a short-lived until, like, the next step.
and he's aware that the next steps of his brand are going to flatten him out a lot.
You know, it's going to stretch him really thin until he gets to the point.
He always tells this amazing story where he's like, it's like a Italian, I don't know,
he'll say it in Italian and then he'll translate it to me and it's really beautiful.
But it's like, a man is fishing at a lake or something.
And it's like on his property.
And this guy comes and he's like, you know, like you have more fish in your lake than anybody else.
Like if you do a big net and fish the fish, then you could sell it at the market.
and you could build a business and did it and it's like and it'll be like and then the next step
will be this and then the next stuff will be this and then the next step will be this and then the
guy's in there fishing and goes and what'll be the end and then he's like then you don't have to work
anymore and you can relax all day what would you do then he goes I would sit here and fish yeah he's like
he's like I would be exactly back to where that's such a good story so Dabody's like why do I need to
like but I do think there's also something when you are extremely creative and you have so much
inside of you and you just have to show it to the world that's a different thing
thing. And so he's like, I have the collection in my head. I know what the New York store would look
like. I know what the ass and my heart is not being seen to the degree that I want it to be seen.
And that's where he's just like, I want my talent to have the respect and to be able to reach
larger audiences. It's like the untapped potential that you just, you can't, you can't die without
nicking it. I was on a trip with my girlfriends and I annoyingly could not get drunk, but they were.
and one of them was like, oh yeah, like a girl from high school, like asked me if you guys are really like this or if you put on like a show, you know, I've read enough.
So your life looks very romantic.
I don't anymore because it's so disgusting.
And I've also realized these people are like actually my super fans and it's incredibly creepy.
But like, and I'm like, why do I even have fucking, like, I just am like, I don't understand my people fucking care so much.
But the, the made up narrative that we don't really love each other and there's.
no way that this is real is really intense.
It's fucking crazy.
Like there's shit that I'm like,
why would I, like, they're like,
he's not even really that Italian and there's no way.
And like someone said, someone said something like really kind,
you know, because I always bring up that,
definitely like slept with a lot of girls before we met.
And I slept with a lot of dudes.
And I bring that up often,
not to be little anybody,
but almost to be like,
we've had so much experience before we met each other
that we got so much out of our systems
that like there wasn't like,
one more concert or one more trip or one more do I needed.
Like, and same with him.
Like, we felt like we did it all.
And some girl was like, the way you talk about it, like, aren't you concerned?
He's going to go cheat on you.
And I'm like, why would you want that for me?
Like, maybe I'll cheat on him first, by the way.
But also, like, it's just so I feel I would talk about it with my mom all the time.
I'm like, I don't want to post our lives so much online because it almost is like,
I don't want to bring more people that are like, this is, you know, almost like attracts this like negativity.
But then I'm also like, why are we not celebrating that two people love each other?
I think that it's, it's a hard one because it's like you want to protect your peace and your, your area that's so intimate from all these naysayers.
But at the same time, like you said, you want to share it.
I think what it is.
It's hard showing too much joy in this day and age because people really don't like to see people being joyful.
No, they don't.
No, I'm actually not kidding.
No, no, no, I feel that and I experience it often through my phone.
People are like, I want you to be happy as happy as I am, but not happier than me.
Yeah.
Yeah, it's like that.
I think you're wealthy in love.
And I think that that brings up things for people that maybe they don't feel they're wealthy in love.
What I've realized is there's two reasons haters comment.
They're projecting or they want to be acknowledged.
Yeah, totally.
And let me tell you, when you agree.
acknowledge them, they back down. I know. It's really crazy. It's very interesting. And I'm telling you,
it's always two camps. It's projection. So, like, they're mad about something going on in their life,
or they just want your attention. Yeah. Well, early days, you know, and we've been, we've all kind of
been swimming in these waters for long. I mean, we're going to age all of ourselves, but it's been
a while now, right? Yeah, yeah. And early days, I used to, like, think about this, I get rattled. But now I
really, like, I can understand if someone is maybe not where they want to be in life and they see someone
who they perceive to be.
That's annoying.
Yeah, that or like makes, it's something that like it hits a nerve where they feel like they're not.
I see stuff all the time.
It's so far from my comprehension because if someone bothers me online, I just do a quick
mute and I keep it moving.
I don't have the energy, the bandwidth to care.
I really, it would take so much to bother me.
I'm so proud of that.
It really takes so much to bother me.
I don't fest around things.
I don't give a fucking shit.
So to see this intensity around something that I'm doing, because I don't have that for anybody else, it's really hard for me to understand.
Yeah, but I think it's because all of us have been, you've seen so much, I've seen our friends go through.
I know, I've had like, life experience at this point.
Yeah, I'm at the point.
I'm like, I just really like, I'm sorry you feel that way about something we did or said or do.
Also, by the way, if one day we get to the point where we divorce, that will be something that happens and we'll both be better off for it later.
and then we'll re-up and have other people.
You know what I mean?
It's like life comes in chapter.
Like, who fucking knows?
My husband is not somebody who believes in divorce,
and I'm always like, we're fucked if we ever want to break up
because we are very intertwined.
You're locked in now.
You guys are codependent, like me and Michael.
Ray and I said in the elevator yesterday,
she's like, you and Michael are so codependent.
And I was like, we are, aren't we?
We talk every like 15 minute.
Like, we're like, if, yeah, when he like started work,
when he opened the store and he wasn't,
we both weren't working from home,
anymore. It was like really hard on us that we were away from each other during the day.
I think what it is, Michael and I like this too. We like to be together. God forbid you like
your wife and my friends. I know. I really like being around him. Like I don't think that's that
hard to understand. When we're on trips and there's on tons of, like, whenever it's just like the
three of us, I cried so hard our last night on this last trip because we were in the back of a taxi
and Carmel is next to us. And like she was in, she's such a good girl. And I like, we had, we each
had our arm around her in the middle of.
this like taxi in Spain and I just was like this is the last time it was going to be the three of us like
like like it's a different dynamic you know and I was like we're such a pod like you know we even like
I don't know we like recently went on a trip and it was really hard we we brought her and then we were
like no one else had kids and we ended up like road tripping somewhere else because I was like it was too
hard to like navigate like a group of people who wanted to do things we couldn't do with her
but then like then we're at dinner that night and I was like I love it.
just being with you, you know? Like, it's just so nice. Like I said it on the trip. We had moments
where it was, there was a lot of people with us and we got in the car and he looked at me. He goes,
it's nice and it's just the two of us in Carmela. I said, I know. It's always just good and it's
you know, because we're just like, we love each other. Why do you think I moved to Austin?
I understand everything you're saying. Sometimes like we're in a world that's so much stimulus
all the time that the fact that I, and I relate to you on this, that I can go home with my little
family and just sort of disappear in Austin.
I get it.
We're very similar to you guys.
We're like, listen, there's this and we're on the podcast.
There's all this going around.
You guys live in this world.
But at the end of the day, it's Lauren and I and the kids.
And that's, and like, I think what people don't, like, that's the life that we're building.
And I'm not naive enough to think, like, we're going to be doing this for 50, 60 years.
At the end of the day, like, this is the life.
Our relationship will hit moments.
I mean, I can imagine this is the beginning of our life, right?
I always think about blow, how at the beginning of blow, like Johnny Depp
Like, I made my money.
I found my girl.
I'm having my kid.
Like, this is it.
And then his life implodes.
Like, there's never going to be a moment where you're like, ah, this is it.
Like, everything is going to keep moving.
But, like, where we are, I mean, I wake up every morning and he kisses my feet and he tells me, like, I woke up yesterday.
I know, don't get mad at my eyes.
I'm sorry.
Wait, wait, wait.
You know what?
Hives my feet every morning.
And then yesterday, he said, you know what?
I was half asleep and he looked at me and he said, I always, I always remember how my parents could be together
for 50 years and not get sick of each other
and now I know how.
You know what?
You know what, Michael?
But that's his love language.
Let's have an intervention.
It's very over the top.
You can't say a couple things like that to me
and I'd like my feet kissed.
Start crying like Pia about me
and we'll talk about it.
Michael, you could take a hit.
No, this is not.
We're changing the subject.
You have Italian in you.
So what happened?
What happened when you got to revolve again?
A lot happened when we got a lot.
happened when Davide and I got together like my dad he moved he gave up his job and he moved to
Ella he gave up his dream job of Ronella we're supposed to move to umbria I'm like I'm not moving to a town of
400 people where is umbria the middle of italy it's where he makes his clothes it's beautiful but
it's really in what's the nearest large city no Michael let her finish your romantic story no do not
keep going Pia I think it's like three hours to Milan Michael don't stop I'm fully fine with you
to get you off the romance stuff keep going um he
And then he packed up a suburban and drove cross-country in, like, three days.
And then he was so, my dad and him were so in love with each other on such a deep,
connected soul level.
Like, they were both, like, we knew each other in another lifetime.
Like, and then my dad dropped dead at dinner two weeks later.
And Davidae, like, held my dead dad and looked at my mom and said, I caught you guys,
I got you guys, okay, like, I'm not.
And then we, like, moved into that house.
And then we got married.
We were supposed to get married that Friday at the courthouse.
You did a stroke? What happened?
Did a heart attack.
But he was sick, which is why I moved back anyway.
And then we were supposed to get married with my dad that Friday, just courthouse,
because Dobby had given up his job at Brnoe, so his visa was gone.
So we were like, we need to quickly get married.
We'll do cute Beverly Hills and then go to lunch.
So he died at Sunday dinner, and the next Sunday dinner we got married in the yard.
And we made lasagna and had our family over, and it was weird,
but ended up being like really beautiful
because everything was so sad
and then it got so positive.
And then when we started his green card process,
then we found out that his mom had cancer.
And so we got in it, we got,
we had to like go beg to get this like two week
like emergency because, you know,
when you're green card process,
you can't leave for like a year.
So we go to Italy.
We spend two weeks in the hospital with her.
That I could write a fucking book about.
because they don't tell you when you're dying in Italy.
And then someone accidentally told her.
And she was like, what?
Like, I thought I was just here temporary.
It was fucking crazy.
And then when he said goodbye to her,
he knew he'd probably never fucking see her again,
but he had to leave.
And his mom was his whole life.
Like, when we were broken up once,
we weren't talking.
And I was like, I love him.
I got to be with this guy.
And I talked to my, like, psychic.
And she was like, he's your person.
I was like, do I just give up on this?
Or do I like?
And he, it was so weird.
He went from, like, he was like,
ghosting me almost because he just needed a process.
And then he sent me a video of him slow dancing with his mom.
Like he'd gone home.
And he sent me.
And the way he was like touching her body.
Like she was so little.
And he was like,
was kissing her forehead and like touching her hips and like just like embracing her.
And I was like,
this man loves women so much.
And he loves his mom so much.
And I was,
I remember being at my girlfriend, Aaron's house.
And I was like, I was like, I have to marry this man.
And then she fucking passed away like a year.
year after my dad died and he couldn't even go to the funeral because he was here.
So I mean, this and she, he wouldn't give him a pass to even go do that?
No, because he used it to go visit her for the two weeks.
So going through him giving up his job, he was so depressed, he went from working nonstop
to waking up with no purpose.
I was like, you're going to be able to work so much in L.A.
Like, you'll get so much freelance.
He legally couldn't work.
So that's when he decided to start Chiaya.
We like got money from friends.
We did like a tiny friends and family around.
That's how we started the brand.
Like, so much happened at the beginning that was so fucking intense for two and a half, three years of just like, and we're living with my mom.
That was the most insane fucking not normal transition at the beginning of a really, like it was all, like then I couldn't get pregnant.
It was like, and now we're like, huh, like things are good.
You know what I mean?
It's nice to take a beat probably.
Yeah.
And the bonding and the gory, the head.
heavy gratitude. You went through a lot of life really quickly. The gratitude we have every day
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It sounds like a lot of your relationship is based in gratitude for both of you.
Every day.
This is so love this life.
So the troll that's commenting needs to practice more gratitude.
Well, I just pray for everyone because I'm just like, I'm sorry that that's, that that is your mindset and that you're, I just want, I mean, everyone deserves to be happy.
And I don't think we realize like how, how intensely our vibration attracts good and bad.
So if you're putting out so much negativity, I'm just like, you're going to fucking.
get this back. I always say this on the podcast. I'm like, if you're listening to this
with bad intentions, please stop because you're just going to make your life worse.
I also think what I've noticed is when people who are really hypercritical, that comes back to
them. People are then hypercritical events. I always say this. I'm like, if you criticize someone,
then we're going to look at you and fucking criticize everything. I see people do it on Instagram.
Like, smart adult people will like launch a brand and talk shit about another brand launching theirs.
I'm like, now everyone's going to talk shit about your fucking situation.
It's really interesting.
The more critical you are, I've noticed even I become critical of the problem.
I'm probably like vibrating.
Well, then you start.
It's weird.
100%.
That's why I don't ever give my like, I don't give strong opinions about anything.
I'm just like, everything's fine.
Like, I'm not.
You just, I mean, you're right.
I mean, just like people, the reason I, my approach is I just feel like, I don't want to say I pray for everybody.
Like, sometimes I'm like, fuck you.
I do when it feels really nice.
Yeah.
I don't care about feeling nice.
I'm like, fuck you.
But fuck you people.
But like my thing is like if you're putting that out that's it just I don't like I'm not I just think it's so useless.
I mean it's everywhere.
Like any time.
Like even if you're scrolling through your phone and you look at CNN like the like every person that just has a phone and you click on these profiles and it's like a 55 year old mom in Iowa who's like I love my kids and she's like making it's like where did we fucking go?
But what I mean by like I just.
So much negativity.
The purpose in life is you should be useful to some degree.
Not to everybody.
You've got to be useful in life.
It's just like if you're not useful, then you're useless by definition.
And so,
but I think that effort of running around and being angry and criticizing other people that you don't even know, that don't even know you exist, that don't care.
It's useless.
I also think people don't consider their digital footprint because I don't think about it.
I'm like, if I were to, I was like, know who you were.
And if I were to screenshot your Instagram, put this on my Instagram.
highlight all the things that you've said about me the last three years that are about my daughter
that are fucking atrocious you would never work again what and your family would be ashamed of people
like people like people like people say about me there's things that people say about me because
i it doesn't affect me also it's someone said this to me it was so smart aurora james said this to me
she's like these are your consumer like these are your customers like everyone that's what
people don't realize like the more that you talk about other people the more like this way everyone's
like the fuck the kardashans i'm like stop writing about them then
stop it'll go away like you're giving it more shine but I don't I like sometimes I'm like
man there would be you know would be interesting to just show this person's boyfriend or a mother
or employer or followers what their real behavior is just insane you don't fuck with Pia
there was a I don't know anything about like don't come for people's kids there was a journalist
be like a law it should be but you know I put her on I put her on I could not show her
And no one would say, you know.
No, there was a journalist that was asking me from a, I guess, like a publication that's a more mainstream publication.
They're like, do you feel like responsible to have to like say certain things and be a certain way?
And I'm like, no, I just don't.
And the reason I don't is like, I can't police every single thing all the time and make sure people feel good all the time about it.
And also like are we so far past the point where people cannot change the channel or switch or turn it off or not listen or pay attention to something else?
It takes a personal accountability.
really are very upset when they see somebody doing something that's different than how they would do it.
I posted a video of Carmela sleeping on Dobby Day.
It was the cutest thing.
She fell asleep on him on a pool raft.
And she did have little, she had like a little, you know, in Italy, the girls don't wear tops.
And everywhere you go, the little beach towns, they sell these cute little, like cotton little bottoms with little ruffles for little girls.
And we buy them in bulk every time we're there.
So she was in the pool wearing one of those
But she had no top on and she was laying on him
And his hands were covering her little bikini bottom
So it looked like she was naked
But by the way, she'll lay on him naked too
Because she's a fucking little girl and we're a family
And this what? The people that were so up in arms over it
And this one woman was like
I have a daughter of the same age
And I can never imagine my daughter laying on my husband like that
And I was like
Well then don't do it
And I was like I wanted to respond
And I didn't but I just thought to myself
Why do you care about someone's choice being different?
different than yours, you know? Because people want everyone's choice to be the same as there.
We've lost complete discourse. I mean, and also, like, we can have different choices and still
have civil conversations. What's sad is that's the basis of our government, right? Is, like,
we're supposed to be having these political conversations where I remember like John McCain
talking about this, where he would be like, I would go and scream my face off to, you know,
and advocate for things with people who have completely different ideas.
than I had, you know, arguing on other sides of Senate or Congress or whatever.
And he's like, and you know what we always did afterwards?
We all went to fucking lunch together.
Yeah.
It wasn't like, fuck you, you should die.
It was like, we're here to debate to come up with the best middle ground.
You know, we've just lost the ability.
I mean, debate is such a healthy, incredible thing.
But you have to be willing to listen to the other person.
We just lost that critical thinking.
Well, because people want to put people in boxes left, right, red,
this, that, you know what I mean?
And when you leave the box,
you'll get really upset.
And if you say one thing that's in one box,
then they're like, well, that must mean you think this way or that.
There's no, there's no potential anymore to say like, well,
there may be some nuance to some of this.
We've lost nuance completely.
No, and it's like, I remember when we moved to Texas,
like they don't want to pay taxes.
Fuck no, I don't want to pay more taxes.
Well, especially in California, which is a complete fucking shithole.
Yeah, well, I was like, listen, if I was confident
that the powers that be would take these and be very
responsible and there'd be no corruption and the dollars would be used
usefully and they'd have to run it like a company where like if I am not
responsible in my company with my dollars the company goes under and people
lose jobs and there's accountability I know they it's like it's all the
democratic states almost want the everyone's like wants to be like socialist but the
money isn't even being used in that way it's not helping people it's the only
entity that is not beholden to financial literacy and in its it's the only
entity that's not beholden to financial
responsibility. You could just fuck everything up and say, well, no problem. So like, anyways,
if I say that, watch, there'll be some idiot on reddit right now. But you know what's really funny is
if that person were to be able to establish their career in the way that you two have and see how much
of their money. Because when you get to a different tax bracket, it's a lot of fucking taxes you're paying.
And like, if they were to get to that point, they would make the exact same decision that you made.
they're just not putting themselves in anybody else's shoes.
It's not just that.
But my point is if I say, so everything I just said,
there will be some bozo writing something,
this guy is this way.
No, just because I want to do that,
doesn't mean I don't believe in human rights and women's rights.
No, completely.
But it's not being used that way.
So it makes no sense.
And I completely understand it.
And anybody else in your position would likely make that same decision.
They're not in your position.
So the accusations are ridiculous.
How about just,
letting all kinds of people have different opinions.
It's that like and giving people the space to change their mind.
Like what I hear people yelling at each other, especially like abortion and stuff.
I'm like, how are you going to convince someone who truly thinks that they're, whatever, this is so
political we shouldn't even talk about.
But I'm like, of course, oh, fucking Christian thinks that it's, that it's murder.
Like, it's just like, but why would you not consider that?
Like, let's have dialogue and explain the nuanced situations where it's really helpful.
But you can't just say that something.
someone's ridiculous.
Like, if I'm a diehard Christian, of course that's what I'm going to fucking think.
The biggest thing that we try to do on this platform, and we've had, it's funny, if we have
people that are clearly right or clearly left, we'll get shit from both sides for having
those kind of people on.
But Lauren and I are not in the business of trying to change either of those people's
minds.
We're in the business of trying to understand why they think the way they do.
Which is what's supposed to happen.
Yeah, and then you can have empathy for someone.
Like, I can understand if you have a certain background or grow up a certain way,
your parents thought a certain way, why you think.
Of course.
Like, it's hard to imagine.
It's life experience that changes those.
Yeah, like if you, like a lot of people on the coasts forget that there's a lot that
goes on in the middle of the country.
And some of these people grow up maybe in red states with very conservative values.
And that's how their grandparents were and their great grandparents and their parents.
To all of a sudden ask their child to completely go away, go away from the way that they were raised is not, it's not, it's not empathetic either.
It's like you have to understand like this is some of the values that were instilled with whether you agree with them.
or not. Like I'm not, I don't, I have no interest in trying to think that my way of life should
completely dissuade somebody else from their way of life. Right. Like, as long as it's not bothering or
harming, like, do what you want. That's exactly how I feel. Whatever. Love this, this conversation.
It's left, it's right, it's up, it's down. It's all around. If you don't massage my feet and
kiss my feet and my toes tonight, you are going to get an F. And also, you people that don't drink
raw milk, get it together. I'm just kidding. Yeah, well, you should try raw milk. I love raw milk.
I can't wait to drink it again.
It's amazing.
Where can everyone shop your line?
Where can they find you?
Tell us all the things.
LPA is sold on Revolve and Forward.
And Berencini, which is our olive oil brand, which will soon be homewares and a lot of various pantry
items like ancient grain pasta and wine and olives.
That's at berencini importico.com.
If you're in LA, you can buy Berencini at Air One.
I know.
It's so crazy.
That's cool.
It's so, it's so funny.
It's like, yeah, I mean, the company, so, we don't even have, like, we have, like, one,
we have, like, one distributor.
Like, this is, I can't wait to actually, like, do this properly.
My husband's brand is Guyaya Kashmir.
He has a beautiful store in Pasadena.
I want to come check that out sometimes.
You should.
It's honestly, I stopped by yesterday, and I, like, walked into the store.
And I, like, sat down and, like, the back door was open, and there's a fountain.
and he has basil everywhere,
and the front door was open,
and he made a coffee from our machine.
We're here for a minute this summer,
maybe I'll take a drive.
And I just was like,
and you know,
we did all of that with our own money.
We decorated everything ourselves.
Everything was like the coffee bar
was a tiki bar we found on Craigslist
that we like put copper on top.
So just like walking into that space
and being like we did every single thing in here.
I want to come see that.
It feels like you're walking into our house.
Let me tell you something.
about Michael Bosset.
Let's go to the Rose Bowl and then go over.
He is a real secret shopper.
Way more than me.
He has, you know what he told me when we were dating?
Men are savages when it comes to shopping.
You need to Taylor.
Oh.
He's very particular.
So I feel like you would love that store.
No, but I don't have the curation expertise or the creativity, but I have an eye, I think,
to see me like, oh, you can.
I'm sure, of course.
Like, I can tell when something's taste.
He's snobby and brat.
When we were in Austin, I took a photo of his watch and I sent it to Davide.
I already said, that's big boy stuff.
That's big boy stuff.
He was like, but he was, he said that's big boy stuff, not in terms of financials or anything.
When I got home, he was like, that watches, blah, blah, blah, blah, blah, blah.
It was designed da-da-da-da, so-and-so wore it.
Like, he was like, he was like, he knows because a watch, a proper watch collector buys a watch
that's going to appreciate a value.
And he was like, he bought the right watch.
You are stroking the ego.
He is so happy.
No, I get what he's saying.
It's like, well, but again, like, I don't.
I think.
Did you see some guys who have watches and you're like, that's a dumb fucking purchase.
Are you going to kiss my feet?
I don't know.
If we were just on with this.
Who wakes up first?
Do you sleep in a little bit after him?
I sleep in a little bit after.
So do I.
So then when he gets up and my feet are always, my feet are always out of the sheets and they're always like this.
And so he thinks it's kidding under the sheets.
Why?
Because it's out of the sheets maybe.
I'm not digging in.
My feet happen.
I can't have my feet under the covers.
I get too hot.
Okay.
Well, I feel like he needs to write a romance.
There I'll be like, you have 18 barefoot dreams blankets and all sorts.
I'm not digging.
Where can everyone, should we do a giveaway for LPA?
Yeah.
Oh my good, cool.
Can we give away like your favorites if they follow you?
You know what I've been wanting to do when we could do like I want to give away if there's
any like brides.
I want to give clothes to brides who can't like a four, you know who are like having to be like
scrappy financial, you know, it's a lot of money to buy all these looks for your wedding.
I want to provide like a wardrobe for a bride.
That's nice.
I was thinking about in the shower this morning.
I was like, I need to give the brides.
getting married, okay?
Yeah.
Well, that's, and then that's why I thought I was in the shower with my daughter.
And I was like, I was like, I want to do something nice.
I think I want to help brides.
I was like, we should do like a bridal giveaway.
And then I was like, how do I fucking get these people to prove to me that they're getting married?
I'm going to take half the resources of the whole entire company and to like make sure this person's getting married.
We'll figure it out.
You guys, if you are a bride, go introduce yourself on my latest post at Lauren Bostick and go follow Pia on Instagram.
Tell us your Instagram one more time.
Pia Berencini.
And follow LPA.
What's the, what's the Instagram for LPA?
LPA the label.
Easy.
Pia, you are a rock star.
Thank you for coming on.
Come back anytime.
Go listen to her podcast.
It's on to your media.
I have so many questions I have for you guys.
Everything is the best.
We'll do the dinner with Raina.
I hate your husband.
Funky.
I've been.
Best pasta.
I trust you.
I trust you.
Thank you.
Thank you.
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